Lawrence Smith

2003 Sunrise Valley Road | Port Imperial, NJ 23344 | (432) 343-9876 | PROFESSIONAL Luxury Resorts and Hotels, Port Imperial, NJ EXPERIENCE Senior Account Executive, 2005 – Present  Managed Finance and Insurance Sales Territories worth $10 million annual revenue, representing the 2nd largest territory in the country  Increased annual revenue across resort properties by an average of 25% and increased Average Daily Room Rate (ADR) by 29%  Presented and manned exhibits at various tradeshows, assembled Road Shows, and conducted presentations at clients’ corporate locations  Converted 30% of the presentations given to groups into sales, securing 20 new deals representing $5 million in new business  Grew overall occupancy and sales volume through increased sale of group packages and discount pricing during the off-peak season, dramatically mitigating the traditional dip in sales Skyline Resort & Spa, New York, NY Account Executive, 2004 – 2005  Managed highest grossing Finance and Insurance territories worth approximately $6.5 million in annual revenue  Won accolades and awarded “Sales Team of the Year” by growing group revenue from $1.1 million in 2005 to $5 million in 2004, a 500% increase  Managed cold calling efforts that resulted in approximately 20 new accounts representing $2mm in new accounts  Presented at various tradeshows and internal presentations at the hotel, including the successful salvage and sale of a $4.5 million group package deal Fifth Ave Luxury Hotel Group, New York, NY Sales Manager, 2003 – 2004  Managed highest grossing territory across 5 hotel properties worth approximately $4 million in annual revenue  Achieved 115% of targeted sales goal for 2003 through new business development, client service, and growth of group sales  Maximized revenue through cross selling opportunities across 10 partner hotels and real estate agencies, resulting in 100 bookings worth $1 million in annual revenue


EDUCATION Florida State, Miami, Florida Bachelor of Art in Travel & Tourism, 1999  Minor in Communications

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HR Staffing Resources Inc., New York, NY Account Executive, 2001 – 2003  Managed existing corporate accounts and prospects new accounts within the New York City territory, generating 10 new accounts per month worth a average of $500,000 per month Technology Consultants Inc., Stamford, CT Sales Representative, 1999 – 2001  Recovered sales figures in assigned territory, consistently meeting and exceeding sales, gross profit, and other key performance metrics








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