2010 Frankfurt Road | Fort Meyer, FL 20485 | (546) 678‐3445 | betsy.smith@hotmail.


Betsy Smith 
PROFESSIONAL    EXPERIENCE          Peabody Foods Inc., Fort Meyer, FL  2002 – Present Sales Manager    Managed sales operations for $10mm Food Service Supplier – achieved a  50% increase in overall sales and awarded 2007 “Employee of the Year”  accolade   Grew sales from $4mm in 2000 to approximately $20mm in 2008, through  increased penetration into existing accounts and cultivating new accounts in  niche verticals (ethic restaurants, healthcare, and K‐12 schools)   Responsible for personally maintaining and cultivating 5 key accounts worth  approximately $500k annually, including opening 20 new accounts in a  twelve month period    Reported directly to senior management, providing key progress reports  and conducting strategy sessions    Florida Daily News, Orlando, FL  1996 – 2002  District Manager    Supervised sales operations, customer fulfillment, customer service, and  collections for the newspaper – increasing sales, year over year, by an  average of 25%   Recruited and trained 200+ independent distributors over a 7 year period,  dramatically improving newspaper distribution and reach across market  segments   Supervised the direct service to thousands of subscribers and retail outlets,  assuring that individualized needs were met   Maintained zero balances with distributors through diligent reconciliation of  bills, despite extremely difficult urban districts with a history of account  receivables issues   Developed and implemented highly effective door to door “sales blitz”  involving distributors and youth carriers designed to quickly boost  subscriptions    Florida State University, Orlando, FL  1992 – 1996  Bachelor of Science in Business Administration   Concentration in Marketing     MS Office (including Access)   




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Florida Sales Association, Member since 1995  National Association of Food Wholesalers, Charter Member since 1997 








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