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VED ENTERPRISE

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A Project Report On

A STUDY OF CUSTOMER SATISFACTION TOWARDS ON-LINE SHARETRADING WITH SPECIAL REFERENCE TO MEHSANA
At

VED ENTERPRISE
Submitted to:

V.M.Patel College of Management Studies Ganpat University


In partial fulfillment of academic requirement of the TY B.B.A Programme, year 2010-2011 Submitted By: Gaurav Sathvara TY BBA:- C Roll No:- 163 Exam No: - 163
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GANPAT UNIVERSITY
V.M PATEL COLLEGE OF MANAGEMENT STUDIES

Certificate
This is to certify that Mr.Gaurav Sathvara is a student of T.Y.B.B.A. Div. C, Roll No: 163, Exam No:-163 has satisfactorily completed his Research Report in partial fulfillment of the requirement for the Subject of Practical Studies in the academic year 2010-11.

Date: -

/ /2011

Place: - Kherva

Professor-in-charge

Principal

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Certificate from the Company


This is to certify that Mr.Gaurav J., student of T.Y.B.B.A from V.M.Patel Institute Of Management Studies, Ganpat Uni. Kherva, has done his research project work at Ved Enterprise. The project work entitled A Study of Customer Satisfaction Level toward online share trading with special reference to Mehsana city embodies the original work done by him during his research project training period.

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PREFACE
In the era of rapid industrialization and technological innovation which has made Gujarat emerge as industrial state with newer avenues and opportunities. As per university, it is must for the student of TY BBA, to prepare repo rt on practical study by visiting a particular industry to acquire practical as well as theoretical knowledge pertaining to that industry in different aspects about its internal environment. My main focus and study was on customer satisfaction towards online share trading with special reference to mehsana. I have put up my best efforts and enumerated every possible information after observing the activities carried over there, to make this report a satisfactory report. It was a great opportunity and memorable experience interacting with people working there, collecting information regarding their job and acquiring knowledge. Lastly, I have tried my level best to prepare the best informative report.

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Acknowledgement
I have been able to prepare my report successfully and I acknowledge a special thanks to all those people without whose support it was impossible for me to make the project report. I would hereby take this opportunity to show my gratitude towards all my mentors for what I have learnt during my training. A good response, feedback and co-operation given by whole staff helped me in gaining knowledge and solving my queries. I convey my sincere thanks to all the official s of Ved Enterprise. The successful completion of this project could not have been possible without the co-operation and support of my faculty guide and company guide who have given complete information for the project. I feel immense pleasure to thank Mr. K. M. CHUDASMA, Principal, V.M.P.C.M.S., GANPAT UNIVERSITY, KHERVA. For making available all facilities in fulfilling the requirements for the research work. I forward my appreciation to respected coordinator of the V.M.P.C.M.S . Prof. Dharmesh Gadhavi. I express my gratitude to Mr.Vipulbhai M. ( partner), who supported and guided me throughout the project period.

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Chapter Scheme
Chapter 1
I.

Page No.

II. III.

Company Profile Theory Of Share Market Concept Of Online Share Trading a) HISTORY OF ONLINE SHARE TRADING
b) c) d) e) f) g) THE EMERGENCE OF E-BROKING IN INDIA HOW ONLINE SHARE TRADING WORKS BENEFIT OF ONLINE SHARE TRADING DISADVANTAGE OF ONLINE TRADING HOW TO START MAKING ONLINE STOCK TRADE HOW TO INVEST ONLINE FOR BEGINNERS

Chapter 2
I.

Research Methodology

Chapter 3
I.

Data Analysis & Interpretation

Chapter 4
I. II. III. IV. V. VI.

Findings Suggestion Conclusion Limitation of Research Study Bibliography Annexure (Questionnaire)

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Chapter 1
I. Company Profile
Ved Enterprise is one of the leading financial service companies providing financial and investing related service and products in Mehsana.company started on 15 june,2007 and its having trading on BSE & NSE .There are three partners ( Mr.Vipul M.Patel [ 40% ] ,Mr.Alpesh Patel [40% ],Mr.Rohit Patel [20%] ) in ved enterprise. The company offers internet based trading and has over 100 registered clients.They inform their client through sms or call,when market goes up & down. The company constantly endeavors to improve and extend its services to investor clients .Ved Enterprise is having banking transaction with banks like Indusind,SBI,Kotak,etc.
Services offered by Ved Enterprise.,:-

 Investment Advisory Services.  Trading in Cash Market of NSE and BSE  Trading in intraday,Delivery,Future,Margine and options on NSE and BSE  Internet Trading in stocks futures and options both NSE and BSE.  Depository services in both NSDL and CPSL.  Trading in commodities on MCX and NCX  Mutual funds advisory service  Portfolio Management advisory service
Address

Ved Enterprise 1st floor,Khanderao Market, Opp.Taluka Panchayat, Mehsana-1 Phone (o) 02762-228592

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II.

Theory Of Share Market


Stock Exchange: -

A common platform where buyers and sellers come together to transact in stocks and shares. It may be a physical entity where brokers trade on a physical trading floor via an "open outcry" system or a virtual environment .

Electronic Trading:Electronic trading eliminates the need for physical trading floors. Brokers can trade from their offices, using fully automated screen -based processes. Their workstations are connected to a Stock Exchange's central computer via satellite using Very Small Aperture Terminus (VSATs). The orders placed by brokers reach the Exchange's central computer and are matched electronically.

Stock Exchanges in India:The Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) are the country's two leading Exchanges. There are 20 other regional Exchanges, connected via the Inter-Connected Stock Exchange (ICSE). The BSE and NSE allow nation wide trading via their VSAT sy stems.

Index:An Index is a comprehensive measure of market trends, intended for investors who are concerned with general stock market price movements. An Index comprises stocks that have large liquidity and market capitalization. Each stock is given a weightage in the Index equivalent to its market capitalization. At the NSE, the capitalization of NIFTY (fifty selected stocks) is taken as a base capitalization, with the value set at 1000. Similarly, BSE Sensitive Index or Sensex comprises
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30 selected stocks. The Index value compares the day's market capitalization vis a-vis base capitalization and indicates how prices in general have moved over a period of time.

Stock:The word stock simply refers to a supply. You may have a stock of T-shirts in your closet, or a stock of pencils in your desk. In the financial market , stock
refers to a supply of money that a company has raised. This supply comes

from people who have given the company money in the hope that the company will make their money grow. A market is a public place where things are bought and sold. The term "stock
market" refers to the business of buying and selling stock. The stock market

is not a specific place, though some people use the term "Wall Street" the main street in New York City's financial districtto refer to the U.S. stock market in general .

Why Companies issue stock:If a company wants to growmaybe build more factories, hire more people, or develop new productsit needs money. It could get a loan from a bank. But then it would owe money. By issuing stock, a company can raise money without going into debt. People who buy the stock are giving the company the money it needs to grow. Not every company can issue stock. A business owned by one person (a proprietorship) or a few people (a partnership) cannot issue stock. Only a business corporation can issue stock. A corporation has a special legal status. Like a school, its existence does not depend on the people who run it. Under the law it is separate from the people associated with i t, and has special legal rights and responsibilities as well as its own unique name.

Why People Buy it:Owning stock in a company means owning part of that company. Each part is
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known as a share. If a company has issued 100 shares of stock, and you bough t one, you own 1% of that company. People who own stock are called stockholders, or shareholders. Stockholders hope the company will earn money as it grows. If a company earns money, the stockholders share the profits. Over time, people usually earn more from owning stock than from leaving money in the bank, buying bonds, or making other investments

Bears and Bulls:Bears are cautious animals who don't like to move too fast. Bulls are bold animals who might charge right ahead. An investor is said to be "bearish" if he or she believes the stock market will go down. A "bearish" investor will buy stock cautiously. A "bullish" investor believes the market will go up. He or she will charge ahead and put more money into the market. An investor can be bearish or bullish about a particular kind of stock. Likewise, the term "bear market" describes a time when stock prices have been falling on the whole. A "bull market" is a period when stock prices are generally rising.

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III.

Concept Of Online Share Trading

a)

HISTORY OF ONLINE SHARE TRADING

Online trading involves investment activity which takes place over the Internet and it does not require physical inclusion of the broker. An investor has to register with an online trading portal like ICICIdirect.com, motilaloswal.com and sharekhan.com and many companies like that and investor gets into an agreement with the firm to trade in different securities according to the terms and conditions given on the agreement. As the servers of the online trading portal are connected all the time to the stock exchanges and designated banks the order processing is done in real time and investors can also have updates on the trading. They can also check the status of their orders either through e -mail or through the interface that it canno t be accessed by a third party. Some options are usually given to users such as to link their bank account, Demat accounts and brokerage accounts into a single interface. A single window is also there for all exchanges and a single screen is there for the complete order routing mechanism. The reason why online trading has developed over conventional offline brokerage firms is that this conventional method struggled with unfavorable economies. Staff cost is just one example of it. As the markets opens for 3 30 minutes a day one dealer can at best execute 500 trades in a day while online company like ICICI direct executes 150,000-200,000 trades a day on the National Stock Exchange alone accounting for 3 -4% of NSE trades of 5 million a day. It would require a large amount of dealers to service this demand. Besides the salary costs it would also demand huge expenses in real estate and support systems. The offline model has got a downfall in the form of lower bandwidth and IT costs and the cost of bandwidth has f allen to one-eighth of what it was in 2000 giving online broking an advantage especially in the case of lower -volume retail
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investors. Today 30% of volumes on the NSE come from this and it may go up to 50% in three-four years providing explosive growth for online broking in India. To be a successful trading portal it will definitely depend on bouquet of services provided by it for an end-user. Most of the portals charge a small registration fee and brokerage based on various conditions but it's important f or the organization to keep focused on customer-centric.

b)

THE EMERGENCE OF E-BROKING IN INDIA

The Indian trader is being fancied by the democratized world of online trading or also known as e-broking. The regular and attractive advertisements in the print media and electronic media have added to this fancy world. But as we compare to the Western countries, in India online trading has not still grasped the market , but has done a very important amount of progress in the past years and the future of online trading is bright. That is why many new companies are coming into this form of business structure and the existing companies are changing to this new format besides offline and other traditional forms of business. With only a mere share of 10% online trading a combined gross turnover of around Rs. 9000-10,000 crores handled by the BSE and NSE together there is a much greater scope for online trading. At present some of the dominant players in the online trading market of share market are 1. Sharekhan.com 2. Icicidirect.com 3. Unicon 4.5paisa.com 5. Indiabulls 6. Kotak Securities 7. Motilal Oswal 8. Geojit Securities 9. Religer
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Earlier the share market was not safe enough to invest but some of the changes in the past ten years in the Indian share market have created the interest of trading in the shares by the people. Broadly we can classify three important factors which have contributed to the development of online trading in IndiaFirstly the major step was taken by the National Stock Exchange (NSE) in the year 1994 which allowed the electronic trading and seei ng to this various other stock exchanges in India followed soon. This helped in making the fast .accurate and transparent transactions saving a lot of time then the traditional method of trading. The investors were also saved by the clutches of the fraud b rokers at the times when the clients were not aware of the true prices of the shares. Secondly , in the year 1996 the dematerialization of the shares came (also known as DEMAT) which avoided the online presence of shares in an electronic form avoiding them from theft, pilferage or from other losses like counterfeiting and frauds regarding share transfer The third reason was the rapid growth of computer education and learning of internet by the people. With the evolving of internet the online trading became a hit and the investors became confident in investing just with a click of a mouse.

c)

HOW ONLINE SHARE TRADING WORKS

Today the online trading companies having cut -throat competition in our offering whose brokerage discounts lower margin money and zero balance accounts. Due to the rising education awareness and use of internet there is a huge potential for online trading in future and companies must come up with innovative offerings to capture the untapped market

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d)

BENEFIT OF ONLINE SHARE TRADING

Investing in the stock market is an excellent way to grow capital, provided you do your research and invest strategically. Thanks to the Internet and modern networks, individuals can now access information and markets that were only available via broker a short time ago. Online share trading has given modern investors convenience, but that doesn't mean they are investing any smarter. 1. Convenience The primary benefit of online share trading is convenience. Like working from home, managing your investments online can be done any time of the day or night. People who trade shares online can also watch their investments 24 hours a day and have access to information that only brokers had not long ago.

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2. Security One issue to consider with online share trading is how secure your digital information is. If your computer is protected by the latest security applicat ions, online investing is relatively safe. But there is always the possibility of a hacker gaining access to your passwords and stealing your identity. 3. Variety Another benefit of online share trading is the variety of brokerages and investments available. Some popular online brokerages include Fidelity, Charles Schwab, E*TRADE, Scot trade and AmeriTrade. Depending on the brokerage, you may have access to different markets including foreign stocks and bonds. 4. Cost Online share trading is less expensive. Discount brokers like E*Trade and Scot trade charge less than $10 per trade. This is a remarkable advantage over using a traditional broker, which requires an initial minimum fee as well as more expensive trading commissions. 5. Warning The soul of capital growth knows the fundamentals of the firms you are investing in and grasping the market's broader trends. Most online investors hurt themselves and their portfolios by trading shares too often based on hunches and rumors. Take an expert's advice: "Close the do ors," said Warren Buffett. "Be scared when others are greedy. Be greedy when others are scared."

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Other major advantages of online share trading: -

1. Paperless transactions your share certificates get deposited in electronic form (DMAT) in your web trade account. 2. Orders can be also placed offline during non -market hours 3. For NRIs this is the easiest option to invest in Indian markets 4. There is no limit to information available online in sites such as www.icicidirect.com and www.hdfcsec.com 5. Records of all transactions are available at your fingertips. 6. www.Sharekhan.com, www.geojit.com, www.icicidirect.com, www.hdfcsec.com are examples of online trading sites.
7. Online trading offers greater transparency

e)

DISADVANTAGE OF ONLINE TRADING

1. In online terminal, investor cant get customized expert advice, whereas in

offline the broker gives suggestions according to investors strategy (i.e. short term or long-term) 2. Brokerage is high compared to offline. 3. Privacy is less due to hacking scandals 4. Transactional errors due to technical problems

f)

HOW TO START MAKING ONLINE STOCK TRADE

By trading stocks online you can save a lot of time and money, here is how to start making online stock trades.

Instructions
1. Deciding on a website. There are many different companies that have websites that you can make online stock trades through. While they all offer different features and different commission prices, they all offer a quick way to buy stocks. So spend some
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time researching each website that you are interested in and then begin narrowing down the website that you would like to make online stock trades with. By not going through a stock broker, you can save a lot of money by making online stock trades. 2. Personal Information. To begin trading stocks online you will need share your personal information with the company. Depending on if you reside in the United States or not, will depend on what you need to submit. Because so much money can be made through online stock trades, these websit es require your social security number for tax purposes. Also there will be many personal questions about your income, address, etc. That is why it is very important to make sure the website you are using is legitimate. If it is not, you might be sharing your personal information with someone that will abuse it. 3. Anytime trading. One thing that is very convenient about online stock trades is that even if the stock market is not open you can still put in an order. So while you may not be able to buy a stock while it is closed. As soon as the stock market opens you will be able to put a bid in. This way you will not have to sit at your computer all day to trade stocks. To make online stock trades you will either hav e to deposit money to your account or buy on the margin. By buying on the margin you can find yourself in serious debt if you are wrong. So make sure you are making good financial decisions when you begin making online stock trades.

g)

HOW TO INVEST ONLINE FOR BEGINNERS

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Instructions
Things youll need:
y y y y

Internet service willingness to learn Quality research Online Brokerage Account

1. Online Investing for Beginners

Online investing for beginners can be confusing, scary and even financial devastating if you are unsure of which decisions to make. The Internet has made it easier for just about anyone to get involved in various forms of investing from opening simple savings accounts online, to investing directly into the stock market and even into markets like Forex. The fact is, online investing even for beginners can be quite lucrative, but dangerous at the same time.

2. Online Investing Isn't As Easy As It Seems

One mistake that many people make when they begin investing online is that they believe it is easier to be successful. This can be misleading. For example, it is true that you have the stock market at your fingers and ever resource available to you to research all of the companies on it. Yet, because it is this easy also means that you may not do all the homework and legwork you should. You may be tempted to go it on your own when otherwise you would have counted on the

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advice of a trusted broker. As you get started with online investing, beginners should realize they should take the time to do research.

3. Opening an Online Investment Account

While there is much more information to consider when it comes to opening an account, there are a couple of things you should know to Choose the right type of account;personal individual,oint accounts custodial that are non -retirement Retirement accounts accounts include including and accounts.

IRA's,Traditional, Rollove r or even Roth.Consider the tax advantages and the requirements of each before selecting one. Margin or Cash? This is the next type of account question you need to answer. A margin account gives you a line of credit to use through your brokerage firm to buy stocks. Cash only allows you to invest up to your investment amount. Suitability must be defined; how much experience you have is an important conversation to have with your brokerage firm. They will help you determine if you are looking for Aggressive Growth, Growth, Income or Capital Preservation types of investment.

4. Study and Study More

As mentioned, one of the largest benefits of investing in the stock market online is that you can get as much information as you would like to. You may be
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tempted to spend your days and nights in front of your computer watching the movement on your stocks. Take the time to do full research on your initial investments to learn as much as you can about the companies (befo re you invest)! This will give you reassurance and it helps you learn about the market fully. Many investors believe that you should watch and study how the market works before just jumping into the investment. This will give you the ability to make better decisions each time. Online investing for beginners has a significant learning curve. You should see that as a benefit because you are less likely to make mistakes in the future if you learn from the ground up.

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Chapter 2
I.

Research Methodology
1. Title of The Study
"A Study on customer satisfaction towards online trading with special reference to mehsana city.

2. Research Objective
1.Primary objective: The main objective is to study the customer satisfaction level towards online share trading in Mehsana . 2.Secondary objective:

1. To understand the attitude of the on -line share traders in Mehsana. 2. To measure the effectiveness of broking sites in Mehsana. 3. To conduct an enquiry among the share trading public in Mehsana about their experience with broking sites. 4. To bring out the investors expectations regarding on -line trading to be simplified further
5. To understand the depth up to which the on -line share traders are clear

and aware of on-line share trading .

3.Nature of The Research Study


Nature of research study is helpful to specify the method and procedures for conducting a particular study.I have chosen the descriptive research design out of three design because it is based on primary data. It focuses on the discovery of new ideas and helpful to achieving obj ectives of study.

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4.Sampling Plan
a) Area Of Research Study:

For the project report on consumer survey of online share trading I have covered the area of Mehsana city.

b)

Target Population:

Target population of my study is all the online share trading public of mehsana.

c)

Sampling Unit:

Government Servicemen, Businessmen, Student,other who are doing online share trading.

d)

Sampling Technique:

In my case, I have used Simple random sampling method.

e)

Sample Size:

I have targeted 70 people for the purpose of the research study it includes Government Servicemen,Businessmen,Student,old people and other.The target population influences the sample size. The target population represents the mehsana regions. The people were from different professional backgrounds.

5. Data Collection Design


 Primary Data:
Primary data is basically collected by getting questionnaire filled by the respondents

 Secondary Data:
The secondary data includes the material provide by Ved Enterprise,the data collections from the magazines of the stock market, Economics time, various books relating the investment, Capital Market and other related topics.

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6.Data Collection Method


The data collection methods include both Primary and Secondary collections methods: 1. Primary data collection Method. 2. Secondary data collection Method.
1. Primary data collection Method :-

Primary data is basically collected by getting questionnaire filled by the respondents

2. Secondary data collection Method :-

Secondary source of data used consists of ENTERPRISE like pamplets and other websites.

material provide by Ved

7.Data Collection Instrument


Data Collection instruments used for collecting primary data is questionnaire for this study. The research instruments used was questionnaire . Questionnaire: A Questionnaire is a set of question with or without blank space for recording answers. The question can secure the relevant facts or opinion from informal and interested respondent included in the sample survey. Researcher had taken the help of the questionnaire for this survey of the customer satisfaction.

8.Time Dimension For The Study


Time Dimension For The Study is 20 day s.

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Ch
I.

t r3

Data A aly i & Interpretati n

The t llected f the cust ers ere systematically applied and they are presented as tables under ari us headings in the f ll ing pages. They are also arranged in such a ay that a detailed analysis can be made so as to present suitable interpretations for the same.

TAB
TAB
S .

-1
S ING AGE GROUP OF RESPONDENTS
. P

1 2 3 4

Below

Years Years

% % % %

Above l

Years

Above 50 Years, 2 %

Below 30 Years, 29%

30-50 years, 50%

Below 30 Years 30-50 years Above 50 Years

The above table indicates that out of the total number of respondents, respondents were below years and years and years of age, % of the respondents were above

% of the

% of the respondents were between years of age. years.

It shows that majority of the respondents were between

years and

 

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TAB E -2
TAB E S OWING THE GENDER RATIO OF THE RESPONDENTS
S .

1 2 3

Male emale l

% % %

al 7%

Male Mal 93%

Female

The above table indicates that out of the total respondents, stock market are male in mehsana city.

% of the

respondents were Male and % were emale. Most of the investors who invest on

! !
25

$ &$%

  #

"

 

TAB E- 3
TAB E SHOWING THE EDUCATIONAL QUALIFICATION
S .

1 2 3 4 5

School L v l ducations, 7 % i lo a, 14%

Und

G aduat s

Post G aduat s

The abovetable shows that out of 0 respondents, 0 having iploma, raduate level of education.

have school level education,

of them nder graduates and 20 of them hold Post

Und G aduat s, 5 0%

@ @5

9 87

Post G aduat s, 2 9%

School L v l d ucations

i lo a

B B

9 87

5 5

5 @5

' 2010' ' (' ) 3

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li i

school level education iploma nder graduates Post l raduate 20 0

% % % 29% 00%

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TABLE - 4
TABLE SHOWING THE INCOME
S . Incom o. of ondents Percentage

1 2 3 4 5

Below 0,000 P.M 0,000-20,000 P.M 20,000-30,000 P.M Above 30,000 P.M otal 40 0 0

B low 10,000 P.M 10,000-20,000 P.M

2 %

Abov 30,000 P.M

The above table indicates that out of the total respondents, respondents had an income below respondents had income in the range of respondents had income in the range of the respondents had income above

s. 30,000.

58%

20,000-30,000 P.M

IH

GD

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% % 21% % 100%

7% %

% of the

s. 10,000 per month, 14% of the s. 10,000 and s. 20,000 and s. 20,000, 21% of the s. 30,000 and % of

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TABLE - 5
INDUCING FACTOR
Sr. o 1 2 3 4 Inducing Factor o. of espondents Percentage

36% 3%

1%

The above table indicates that out of the total respondents, 36% of the respondents were induced by Friends into respondents were induced by n-line share trading, 21% of the n -line advertisements and 43% of the

respondents were induced by Financial onsultants .

b ` a Y Y aY Y X

nlin adv is

a a

inancial consul an

W VU

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Friends nline advertisement Fanincial consultant otal

25 15 30 0

36% 21% 43% 100%

i nds

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TABLE - 6
share trading before choosing online

Sr. o

1 2 3

The above table indicates that out of the total respondents , 6% of the respondent were not doing share trading before chosing online & 14% of the respondent were not doing share trading before chosing online .

ihg

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share trading efore choosing online Yes o otal

o. of

espondents

Percentage

10 60 0

14% 6% 100%

14%

No

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TABLE - 7
INTERNET ACCESS
Sr. o 1 2 3 4 Internet access place o. of espondents Percentage

Ho

, 27%

Ho e Stock Broker Office

Stock B oker Office, 47%

Browsin centre

The above table indicates that out of the total respondents, 27% of the respondents were accessing Internet for Share trading at home, 47% of the respondents were accessing internet for Share trading at the Stock Brokers ffice and 26% of the respondents were accessing internet for Share trading at Browsing enters.

rq

Browsin centre, 26%

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Home Stock Broker ffice

19 33 18 70

27% 47% 26% 100%

Browsing centre otal

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TABLE - 8
TRADING PERIODICITY
Sr. o 1 2 3 4 5 rading Periodicity o. of espondents Percentage

Dail basis Dail basis, 44% eekl basis

Monthl basis

eekl basis, %

Irregular

The above table indicates that out of the total respondents, 44% of the respondents were doing respondents were doing respondents were doing respondents were doing n-line Share trading on a daily basis, 29% of the n-line Share trading on a eekly basis, 14% of the n-line Share trading on a monthly basis and 13% of the n-line Share trading on an irregular basis .

Monthl basis, 14%

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Daily Basis eekly basis Monthly basis Irregular otal

31 20 10 9 70

44% 29% 14% 13% 100%

Irregular, 13%

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TABLE-9
Proffestional trader
Sr. o Proffestional trader o. of espondents Percentage

1 2 3

79%

The above table indicates that out of the total respondents ,79% peoples are profestionnal trader

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Yes o otal

55 15 70

79% 21% 100%

21%
es no

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TABLE - 10
SHARE BROKING COMPANY
Sr. o 1 2 Share Broking Company Religare Stock Holding India td. Share khan eogit I &FS thers O L orp. f o. of espondents Percentage

3 4 5 6 7

20%

The above table indicates that out of the total respondents, 17% of the respondents chose Religer as their broker to do the respondents chose Stock Holding to do to do to do orp. n-line Share trading, 26% of f India td.as their broker to do eogit as their broker

n-line Share trading, 17% of the respondents chose Share khan as their broker n-line Share trading, 20% of the respondents chose n-line Share trading, 16% of the respondents chose I &FS as their broker n-line Share trading and 4% of the respondents chose other firms like n- line Share trading.
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Motilal as their broker to do

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12 18

17% 26%

12 14 11 3 70

17% 20% 16% 4% 100%

Religare
4% 16% 17%

Stock Holding Corp. Of India Ltd. Share Khan 26%


Geogit IL& S

17%

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TABLE - 11
INTERNET & TELECOMMUNICATION FACILITY
Sr. o 1 2 3

Goo

The above table indicates that out of the total respondents, 43% of the respondents rate the Telecommunication and Internet facility in Mehsana city as Poor, 36% of the respondents rate the Telecommunication and Internet facility in Mehsana city as Average and 21% of the respondents

Telecommunication and Internet facility in Mehsana city as

Average, 36 %

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Infrastructure Opinion
Poor Average ood otal

No. of

espondents

Percentage

30 25 15 70

43% 36% 21% 100%

oo , 21%

Poor,43%
Poor

Average

rate

the

ood

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TABLE - 12
BANK RELATED ACTIVITIES
Sr. No 1 2 3 4 5
Bank Related Activities

The above table indicates that out of the total respondents, 17% of the respondents grade the Bank Related Activities of their Share Broking as Very Share Broking ompany as ompany ood, 47% of the respondents grade the Bank Related Activities of their ood, 33% of the respondents grade the Bank ompany as Average and 3% of the

related activities of their Share Broking not Satisfactory.

respondents grade the Bank related activities of their Share Broking ompany as

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No. of

espondents

Percentage

Very ood

ood

12 33 23 2 70

17% 47% 33% 3% 100%

Average ot Satisfactory O L

3% 17% 33%
Very Good Good
Average

47%

Not Satisfactory

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TABLE 13
More transparency in on- line share trading
Sr. No 1 2 3

Most of the people think that the more transparency in online share trading.

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More transparency
Yes o otal

No. of

espondents

Percentage

60 10 70

86% 14% 100%

14%

yes
86%

no

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TABLE 14
Aware of T +2 method

Sr. No 1 2 3

Most of the online traders are aware of T+2 method.

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are of method Yes o otal

+2

No. of

espondents

Percentage

65 5 70

93% 7% 100%

yes

93%

no

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TABLE 15
On-line trading simple
Sr. No 1 2 3 On-line trading simple No. of espondents Percentage

Yes o otal

70 70

100% 100%

All the online traders think that online trading is simple.

120%
100% 0%

60% 100%
0%

20%

0%
yes no

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Chapter 4
I.

Findings

The study has revealed the nature of the share investors, share broking firms and investment atmosphere in Mehsana.  Its good to note that the younger generation is more involved in on -line share trading.  Men are more into this investment mode.  Graduate investors are found to be more in this study.  People in the beginning of their earning life seem to be more involved in on-line share trading.  Married men and women have found on -line share trading as a source for extra income.  Financial consultant have been the major inducing factor towards on -line share trading.  Most of the respondents access the internet at the stock brokers office and they access it on all business days.  Only less than 1/3rd of the investors are professionals Mehsana peoples show equal consideration towards the trading sites.  The investors of Mehsana are interested in getting more information about the stock prices etc.  36% of the on-line share trading respondents here rates the infrastructure facility in this city as average & 43% respondent think that infrastructure facility in this city is poor.  Majority of the respondents grade the bank associated activities of their on-line trading site as Good.


86% of the respondent think that online share trading is very transperent.

 Most of the online traders think that online trading is very simple .
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II.

Suggestions:

Share trading in Mehsana city seems to be good. To improve the volume of share trade in Mehsana city, these could be implemented a) Conducting more awareness among the public through local media. b) Training camps on the methods of on -line trade could be conduct ed. c) Telecommunication and Internet provision could be further enhanced. d) Share trading could be highlighted as a means to earn income for the commerce graduates e) House wifes could be educated in ladies clubs etc.

III.

Conclusion

From the study, I found that half of the total percentage of respondents are not fully satisfied with recent online trading situation in Mehsana. The day is not far when there would be less costly internet access in this city. Its delightful to note that the investors are eager to be updated about the market situation. Considering the ongoing trend in Mehsana city, the infrastructure for on -line share trading will improve in the city and there would be hike in volume of online share trading .

IV.

Limitation of Research Study

1. The study was limited carried out in Mehsana city and its vicinity with sample size of 70 2. Time was a constraint in study as only 20 day allotted. 3. The information gathered was based on customers response to questionnaire. Even then a genuine attempt has been made to get correct data from them. 4. Sample drawn need not be true representative and may have led to same Sampling error. 5. Financial factors are not considered. 6. Suggestions are not verified.

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v.Bibliography
Books 1. Dalal Street Journal s STOCK M RKET BOOK 2. Capital market 2. Corporate India Finical consultant 1) S.P.Tulsitan

2) Prakash GABA 3) K.R.choksi


Journals & Magazines 1. Business India 2. Capital Market 3. The Economic Times Websites

www.tradersplace.in www.religer.com www.sharekhan.in 5paisa.com www.SHCIL.COM


WWW.PJ SE URITIES.
M

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VI. Annexure (Questionnaire)


QUESTIONNAIRE CUSTOMER SATISFACTION TOWARDS ON-LINE SHARE TRADING WITH SPECIAL REFERENCE TO MEHSANA CITY

Dear sir/madam, I am a student of T.Y.B.B.A. VMPCMS, Ganpat Uni. Kherva. I would be grateful, if you would spare a few minutes to h elp me in feeling this questionnaire which is part of my project report. Your co-operation will be highly oblige d & I assure you that this information will be use for study purpose only and will be kept highly confidential.

1) Name: _____________________________________________________________

3) Gender:

I) Male

[ ]

ii) Female

[ ]

4) Educational Qualification I) School level ii) Diploma iii) Under Graduate iv) Post Graduate [ ] [ ] [ ] [ ]

v) Others please specify______________ 5) Income: I) Below 10,000 I) 10,000 ii) 20,000


d

[ ]

20,000 per month [ ] 30,000 per month [ ] [ ]

iii)

ove 30,000

6) Occupation

_________________________________________

2) Age: I) elow 30

[ ]

ii) 30

50

[ ]

iii) a ove 50

[ ]

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7) What induced you to begin on -line share trading? I) Reference y friends ii) On-line advertisements iii) dvice y financial consultants
e f e

[ ] [ ] [ ]

8) Were you doing share trading before choosing online? I) Yes ii) No [ ] [ ]

9) Where do you access the internet? I) Home ii) Stock roker office iii) Browsing centre
e

[ ] [ ] [ ]

10) How often do you do on -line share trading? I) Daily asis ii) Weekly asis iii) Monthly asis iv) Irregular 11) Are you a professional trader? I) Yes ii) No [ ] [ ]
e e e

[ ] [ ] [ ] [ ]

12) Which site do you use for trading? I) Religer ii) Stock Holding Corp. Of India iii) Share khan iv) Geogit v) IL&FS vi) P.Suryakant [ ] [ ] [ ] [ ] [ ] [ ]

vii) If others, please state________________

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13) Does the site guide you on on -line trading? I) Yes ii) No [ ] [ ]

14) Is the information provided by your on -line stock broker sufficient? I) Yes ii) No [ ] [ ]

15) If no, are you interested in getting more Information? I) Yes ii) No [ ] [ ]

16 How would you rate the internet and telecommunication facility in Mehsana? I) Poor ii) verage iii) Good
g

[ ] [ ] [ ]

17) Does your broker site provide you with up -to-date news about IPOs (Initial Public Offer)? I) Yes ii) No [ ] [ ]

18) How would you grade the bank associated activities of the site? I) Very Good ii) Good iii) verage iv) Not satisfactory
g

[ ] [ ] [ ] [ ]

19) Do you feel that there is more transparency in on - line share trading? I) Yes ii) No [ ] [ ]

20) Is the commission charged by the trading site reasonable? I) Yes ii) No [ ] [ ]

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21) are you aware of T +2 method of trading? I) Yes ii) No 22) Is on-line trading simple? I) Yes ii) No [ ] [ ] [ ] [ ]

23) Do you feel that the trading volume will increase in near future? I) Yes ii) No 24 Does these affect you? I) Money getting locked ii) Delay in receiving share certificates iii) No trou les
h h

[ ] [ ]

[ ] [ ] [ ]

25) What are your sugg estions to develop share trading in Mehsana?

THANKS FOR YOUR VALUABLE TIME & INPUTE.

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