David MacKenzie Ogilvy, CBE (June 23, 1911–July 21, 1999), was a notable advertising executive.

He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." He was known for a career of expanding the bounds of both creativity and morality. Early life (1911–1938) David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. His father was a Gaelic-speaking Highlander from Scotland who was a classics scholar and financial broker, his mother was Irish. Ogilvy attended St Cyprian's School, Eastbourne, on reduced fees because of his father's straitened circumstances and won a scholarship at 13 to Fettes College, in Edinburgh. In 1929, he again won a scholarship, this time in History to Christ Church, Oxford. Without the scholarships he would have been unable to attend Fettes or Oxford University because his father's business was badly hit by the depression of the mid-twenties. But his studies were not successful and he left Oxford for Paris in 1931 where he became an apprentice chef in the Majestic Hotel. After a year there, he returned to Scotland and started selling Aga cooking stoves door-to-door. His success at this marked him out to his employer, who asked him to write an instruction manual, The Theory and Practice of Selling the AGA cooker, for the other salesmen. Thirty years later this manual was still read by Fortune magazine editors. They called it the finest sales instruction manual ever written. His older brother Francis Ogilvy, who was working for the London advertising agency Mather & Crowther, showed this manual to the agency management, who offered Ogilvy a position as an account executive. In 1938 he persuaded the agency to send him to the United States for a year.

When Ogilvy "tasted blood"
After just a few months in advertising, Ogilvy took the discipline in a whole new direction. A man walked into Ogilvy's London agency wanting to advertise the opening of his hotel. Since he had just $500 he was turned to the novice - Ogilvy. Ogilvy bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory. The hotel opened with a full house. "I had tasted blood", says Ogilvy in his Confessions. This is also where he came to know direct advertising, his "Secret Weapon" as he says in Ogilvy on Advertising.

At Gallup (1938–1948)
In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallup's Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality. During World War II, Ogilvy worked for the British Intelligence Service at the Embassy in Washington. There he analyzed and made recommendations on matters of diplomacy and security. According to a biography produced by Ogilvy & Mather, "he extrapolated his knowledge of human behavior from consumerism to nationalism in a report which suggested 'applying the Gallup technique to fields of secret intelligence.'" Eisenhower’s Psychological Warfare Board picked up the report and successfully put Ogilvy’s suggestions to work in Europe during the last year of the war. After the war, Ogilvy bought a farm in Lancaster County, Pennsylvania and lived among the Amish. The atmosphere of "serenity, abundance, and contentment" kept Ogilvy and his wife in Pennsylvania for several years, but eventually he admitted his limitations as a farmer and moved to New York.

Ogilvy had just $6000 in his account when he started the agency. His entry into the company of giants started with several iconic campaigns: "The man in the Hathaway shirt" with his aristocratic eye patch. A famous headline in the car business – "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock".D Europe in 1972.S. He visited branches of the company around the world. "The man from Schweppes is here" introduced Commander Whitehead. was his proudest achievement. In 1973 Ogilvy retired as Chairman of Ogilvy & Mather and moved to Touffou. The agency was called Ogilvy. Success of his early campaigns helped him to get big clients like Rolls-Royce and Shell.The Ogilvy & Mather years (1949–1973) After working as a chef. Benson & Mather in India. the elegant bearded Brit. and the company grew quickly. in particular. While no longer involved in day-to-day operations of the agency. One of his greatest successes was "Only Dove is one-quarter moisturizing cream". "Pablo Casals is coming home – to Puerto Rico". Ogilvy & Mather linked with H. researcher and farmer. Life with WPP and afterwards (1989–1999) Ogilvy came out of retirement in the 1980s to serve as chairman of Ogilvy.H. He believed that the best way to get new clients was to do notable work for existing clients. . This campaign helped Dove become the top selling soap in the US. Ogilvy said this campaign. bringing Schweppes (and "Schweppervesence") to the U. He writes in Confessions of an Advertising Man that initially he struggled to get clients. He also spent a year acting as temporary chairman of the agency’s German office. His correspondence so dramatically increased the volume of mail handled in the nearby town of Bonnes that the post office was reclassified at a higher status and the postmaster's salary raised. and continued to represent Ogilvy & Mather at gatherings of clients and business audiences. he stayed in touch with the company. which helped change the image of a country.Benson. Benson and Mather. Mather and Crowther. commuting weekly between Touffou and Frankfurt. Ogilvy also admitted (referring to the pioneer of British advertising Bobby Bevan and the Chairman of Benson) "I was in awe of him but Bevan never took notice of me!" Ogilvy & Mather was built on David Ogilvy's principles. his estate in France. and that successful advertising for any product is based on information about its consumer. Ogilvy started his agency with the backing of the London agency which was at that time being run by his elder brother Francis. New clients followed. later acquiring another London agency S H. that the function of advertising is to sell.

David Ogilvy died on July 21.) He didn’t achieve knighthood. but he was made a Commander of the Order of British Empire (CBE) in 1967. He chaired the Public Participation Committee for Lincoln Center. Business Hall of Fame in 1979. . William Bernbach. He was appointed Chairman of the United Negro College Fund in 1968. I wish I had known him 40 years ago. two events followed simultaneously: WPP became the largest marketing communications firm in the world. was described by Ogilvy as an "odious little shit" and he promised to never work again. And a big family . and trustee on the Executive Council of the World Wildlife Fund in 1975. 1999 at his home. Ogilvy remains one of the most famous names in advertising and one of the dominant thinkers (Raymond Rubicam. Ogilvy was inducted into the Junior Achievement U. Ted Bates) who shaped the business after the 1920s.ten children. However. to Melinda Street. A letter of apology from Ogilvy still adorns Sorrell's office. Only a year after his derogatory comments about Sorrell. France. Mr. he was quoted as saying." (His only child. the Chateau de Touffou. Ogilvy married Herta Lans in France in 1973. Leo Burnett.' At age 75. That marriage ended in divorce (1955) as did a second marriage to Anne Cabot. was born during his first marriage. in Bonnes. a British parent company. During the takeover procedures. Sir Martin Sorrell. He was elected to the US Advertising Hall of Fame in 1977 and to France's "Order of Arts and Letters" in 1990.In 1989 The Ogilvy Group was bought by WPP Group. 'When he tried to take over our company I would liked to have killed him. and David Ogilvy was named the company's non-executive chairman (a position he held for three years) and eventually became a fan of Sorrell. David Fairfield Ogilvy.S. the founder of WPP who already had a tarnished reputation in the advertising industry following a similar successful takeover of J Walter Thompson. I like him enormously now. for US$864 million in a hostile takeover made possible by the fact that the company group had made an IPO as the first company in marketing to do so. But it was not legal. which is said to be the only apology David Ogilvy has ever offered in any form during his adult life. Ogilvy was asked if anything he'd always wanted had somehow eluded him. His reply: "Knighthood.

David Ogilvy founded the agency that would become Ogilvy & Mather. a defining business strategy. The first two fundamental components of that brand would be the quality and diversity of the people. From the very beginning. and the advertising that sells best is advertising that builds brands. he would need to build a strong agency brand. and the quality and class of the operation. Dove. David Ogilvy's copywriting was at the heart of many of advertising's most famous campaigns. he built his company into one of the eight largest advertising networks in the world. "Only first class business. We practice what he preached." . Pond's. Today it has more than 450 plus offices in 169 cities. Sears." David worked relentlessly to instill the belief that our job is to make advertising that sells. a destiny. including perhaps the best-known headline ever written for an automobile ad: "At 60 miles an hour. Our history is the evolution of one man's thoughts. David Ogilvy intended to have a different kind of company. Over the past 60 years. and that in a first class way." The third component was his belief in brands. and Maxwell House among them. IBM and Kodak. Starting with no clients and a staff of two. Shell.In 1948. Barbie. Ogilvy has helped to build some of the most recognizable brands in the world: American Express. and work ethic translated into a company culture. the loudest noise in this new Rolls-Royce comes from the electric clock. Ford. talents. and more recently. He knew that if he was going to be successful as an expatriate running an under-capitalized offshoot of an old British firm in the country that invented modern advertising (in the city that was its epicenter). Adroitly combining the pragmatic with the romantic. "Every advertisement is part of the long-term investment in the personality of the brand.

and have a big idea. and it followed the basic rules of advertising: research and position the product.David firmly believed that the function of advertising is to sell. His copy was written to sell products. develop a brand image. . and that successful advertising for any product is based on information about its consumer.

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