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Our Indian capital markets have seen a lot of economic swing since last decade but still it has been flourishing with rapid transformations. Reforms are continuing and are bringing a lot of change in structure, process and governance of capital market. This is helping Indian capital market to gain an image of mature market place in the capital markets of the world. The working mechanism is now more flexible and transparent. The stock exchanges have been corporatized too. Other than this new instruments like index future, index options, derivatives etc. has been introduced.
Out of the major players showing their presence in the financial markets, Reliance Money is the one. Reliance Money is promoted by Reliance Capital; one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. During past few years, it has picked up a considerable market share in the sector of financial services.
It is a one-stop-shop, providing end-to-end financial solutions (including mobile and web-based services). It has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch points spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers.
During the internship, a research has been carried out on the on the topic ³A study of investor behaviour at Reliance Money´. The objectives of the research were to create awareness about various products and services of the Reliance Money and to know about the investor behaviour and their preferences towards investment decisions and considerations. Other than this, the research included the study of position of Reliance Money in the market and its comparative position with other players.
Descriptive research was used in the whole project. The data was collected through meeting investors and potential investors in various areas of Chandigarh and questionnaires were filled on the basis of their responses. The collected data was analyzed using percentage method.
Various findings were derived which revealed perception and behavior of investors and potential investors toward financial market. Other than this, the attitude of investors was also observed towards Reliance Money. Based upon the findings, various suggestions were given with a view to improve the Position of Reliance Money in the market. As a result of research, it was concluded that Reliance Money has a good brand image but it still has to work upon in various areas to excel in the financial sector.
1.1 STATEMENT OF THE PROBLEM: To understand the perception and behavior of investors and potential investors this study has been conducted. In addition, attitude of investors towards Reliance Money has also been considered. So, research has been carried on the title ³An organizational study on Reliance Money´
1.2 NEED OF THE STUDY: The need of the study arises because of the reason that a trainee must understand the company, its achievements and tasks, products and services and also to collect information about its competitors.
But the major focus was on making a customer profile for Reliance Money and to study the position of Reliance Money in the market as well as among its competitors. In addition, investors were to be made aware about various products and services offered by Reliance Money and checking the satisfaction level of present customers.
1.3 OBJECTIVES OF THE STUDY: y y y y To create awareness about the products offered by Reliance Money in the Market To know about the investment preference or style of investors To know about the awareness of demat account. To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e.g. Reliance Money, ICICI, Religare, Angel, Unicon, Sharekhan etc. y As an intern at Reliance Money, to know about response of investors towards Reliance Money y To know about the awareness of Reliance Money as a brand and services offered
To know about the availability of Reliance Money Franchisee
To know about the satisfaction level among customers of Reliance Money.
1.4 METHODOLOGY: We were supposed t o operat e fro m reliance mo ney madurai br anch. We were made aware about all t he product s. Reliance Mo ney was pro viding wit h a more st ress on t heir core product i.e. Demat account .
1.4.1 TARGETS: The t ime durat io n o f t he pro ject is 2 mont hs st art ing fro m 13t h Ju ne and ending on 5t h August . We were g iven t arget s t o be achieved dur ing t raining mo nt hs. The t arget s dur ing t he t raining mo nt h wer e: y y y A Demat Account eneral I nsurance Premium wort h Rs.50,000 Life I nsur ance Premiu m wort h Rs.1,00,000 4
I was supposed t o use t he dat abase provided by t he co mpany t o make co ld calls or by dir ect ly meet ing people t o get new leads
The quest io nnaire used is at t ached in appendix A.1
Wh ile making co ld calls, we need t o have: y y y y y ood Communicat io n Skills (Vo ice qualit y is clear and art iculat e) Persist ent and able t o bounce back fro m r eject io n ood organizat ional skills. Abilit y t o pro ject a t elephone perso nalit y (Ent husiasm, fr iend liness) Flexibilit y can adapt sit uat io ns. to differ ent t ypes o f client s and new
Fig 1.1 The cust o mer sales cycle
y y Lack of knowledge and awareness about general and life insurance. word of mout h. because o f t he lack o f awareness about t he need o f it . y Insurance means LIC for people. 6 . y y y Past exper ience. People r isk appet it e is ver y low. People do not want insurance product s. Clear ing such percept ion was a great challenge. People fear t hat Reliance Money Being a Pr ivat e co mpany and whet her a new ent rant could able t o sust ain or not . so t hey are afraid o f mut ual fu nd as well. y People relat e t he problems of mo bile pho nes of Reliance Co mmunicat ion wit h Reliance Money. Misguidance by agent s.Pro blems faced while selling product s: y y Cust o mer dissat isfied wit h t he ser vices.
CHAPTER 2 COMPANY PROFILE 7 .
000 touch points spread across 5. Reliance Money endeavors to change the way investors transact in financial markets and avails financial services. Customers can also avail Loans. Mutual Funds. Investment Banking. Credit Card. Wealth Management Services. It has the largest non-banking distribution channel with over 10. Portfolio Management Services.165 cities/ towns. Company is among the largest broking and distribution house of financial products and having share of more than 3% of total stock market volume at BSE & NSE.000 outlets and 20. providing end-to-end financial solutions (including mobile and web-based services). ranking among the top 3 private sector financial services and banking companies. IPOs. It provides customers with access to Equity. stock broking and other financial services. one of India's leading and fastest growing private sector financial services companies. 8 . private equity and proprietary investments. Offshore Investments. Money Transfer and Money Changing services. Life and General Insurance products and Gold Coins. in terms of net worth. has also interests in asset management. Equity and Commodity Derivatives.1 INTRODUCTION Reliance Money is promoted by Reliance Capital. COMPANY PROFILE 2. Reliance Money is a part of the Reliance Anil Dhirubhai Ambani Group. life and general insurance. Reliance Capital Ltd. It is a one-stop-shop. Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes.2. catering to the diverse needs of over 3 million existing customers.
2 VISION To build a global enterprise for all our stakeholders. Enterprise 6. Empathy and Humility. Reliance Money also distributes a variety of third party financial products.174 employees. high performance environment aimed at delighting our customers by providing endless financial products in all part of the country. and A great future for our country. To give millions of young Indians the power to shape their destiny. 8. 2. Trust 2. Commitment 5. Dedication 4. These are the values that bind success with Reliance Money 9 . The means to realize their full potential« 2. Learning and Innovation. Integrity 3. It also assists millions of investors in creating customized individual portfolios based on their diverse investment needs and risk profiles Reliance Money is the largest broker and distributor of financial products in India with the largest distribution network and almost over 3.In addition to the home-grown portfolio of products and services that Reliance Money has to offer.3 MISSION To create and nurture a world-class. Money has increased its market share among private financial companies to nearly convenient & effective ± Anytime & anywhere financial transaction 2.4 SUCCESS SUTRAS OF RELIANCE MONEY The success story of the company is driven by 8 success sutras adopted by it namely: 1. Hard work and Team play 7.
y Reliance Money has been awarded Debutant Franchisor of the Year 2007 by Franchise India Holdings Ltd. 1 by Starcom Worldwide for online security and cost effectiveness in 2007. RCAM was awarded the India Onshore Fund House 2008 instituted by the Asian Investor magazine. y The company also walked away with seven other scheme prizes ± five of them being outright winners ± in the Gulf 2007 Lipper Awards. y Reliance Money has been rated no.5. These included the Fund House of the Year by Lipper GCC as well as ICRA Online and the Most Improved Fund House by Asia Asset Management. y It also received the NDTV Business Leadership Award 2007 in the mutual fund category and runners¶ up recognition as the Best Fund House in the Outlook Money-NDTV Profit Awards. y India's largest e-broking house and Best Equity House 2009 . 10 .Awarded by Dun and Bradstreet 2009. Reliance was recognized as India¶s Most Trusted Mutual Fund. y The company also won the India Equities award in the 5-yearPerformance category. the company received the coveted CNBC Web18 Genius of the Web distinction for the Best Mutual Fund Website in the country.2.5 ACHIEVEMENTS 2.1 LIST OF RECENT ACHIEVEMENTS y In two successive joint surveys by The Economic Times¶ Brand Equity and ACNielsen. y In addition.
368 million (US$ 8 million) for the same period. as against a net profit of Rs. an increase of 48%. 2009 as against Rs. Private Equity Advisory/ Syndication and Corporate Finance services in India 11 . Goldride Securities. Underwriting. This new license allows Reliance Money to provide a wide range of investment banking services such as Issue Management. Wincor Nixdorf and DBS Vickers to facilitate better access to wider world class choices to its customers It is amongst the leading Mutual fund distributors of the country distributing products of 20 AMCs. 1 million for the corresponding previous period Reliance Money has tied up with global partners like Reuters. 35 billion (US$ 767 million) for the year March 31. It also achieved a net profit of Rs. World Gold Council. Vasco. Valcambi.2. Webaroo.5. It is the largest private sector partner for Western Union Money Transfer in India To further improve its position in the money changing and money transfer business. 24 billion of the corresponding previous period.2 OTHER ACHIEVEMENTS Reliance Money generated revenues of Rs. optionsXpress Holdings. a leading provider of money changing and money transfer services in the Country Reliance Money has tied up with Kuoni India and plans to retail its forex products/services through the national network of over 70 Kuoni outlets Reliance Money has tied up with India Post and World Gold Council to sell gold coins through the post office network across the country Reliance Money has obtained Category I Merchant Banking License from the Securities and Exchange Board of India. Reliance Money has acquired a significant share holding in Wall Street Finance Ltd.
(NMCE) FIG 2.1: STRUCTURE OF RELIANCE GROUP 12 . Reliance Money is the first Indian firm to acquire a stake in an international exchange It has also obtained approval from the Ministry of Consumer Affairs for acquiring 10% stake in the National Multi-Commodity Exchange of India Ltd. Reliance Money becomes the second-largest shareholder in the commodity exchange and will have a board membership. With this holding. Reliance Money is taking its first steps into the Commodities Exchange business and is in the process of acquiring a 15 per cent stake in Hong Kong Mercantile Exchange (HKMEx).
2 ORGANIZATIONAL STRUCTURE 13 .FIG 2.
3 BRANCH OFFICE HIERACHY 14 .WORKING AT BRANCH LEVEL: FIG 2.
2. which are a t hir d level of secur it y in addit io n t o t he cust omer log in and a passwo rd provided. Seeking t o br ing shar e t rading clo ser t o consumer s just like AT Ms. 3. User fr iendly so ft ware: T he port al o ffered is ver y eas y t o underst and and use.6 HOW RELIANCE MONEY SCORED OVER OTH ERS? 1. Reliance Capit al's st ock brokerage ar m Reliance Money launched I nt ernet t rading ser vices t hrough web. a new password generat ed by t he t oken has t o be keyed in by t he cust omer. Forex and o ffshore invest ment : Reliance provides t he o ffsho re facilit y which no ot her AMC is providing in t he mar ket . Lowest brokerage: Reliance o ffers t he lowest brokerage o f 1 pais a which is ver y less wit h respect to t he ot her DPs in t he mar ket . Bet t er research and news: Reliance o ffers news fro m t he DO W JONES and REUTERS. for t he fresh log in. T he password generat ed by t he t oken is va lid only fo r a per iod o f 20 seco nds. I f t he web page expires. 2. 4. Two way aut hent icat io n: Reliance o ffers it s cust omer s wit h a t o ken (an elect ronic gadget ) t hat generat es a password. 5.enabled ret ail kio sks. 15 .
94 billion from last year¶s Rs. The quality assurance provides an edge over other players.7 SWOT ANALYSIS STRENGTHS: y One of India¶s leading and fastest growing private sector financial services companies. y RGIC has been able to give highest ROI of 11. The setup provides the company is very strong and very effective distribution network.4.57 Lac policies during the year as compared to 14. processes.2.60 Lac in the previous year thereby registering a growth of 150%. in terms of net worth. and ranks among the top 3 private sector financial services and banking companies. 16 . y Expert¶s and research team to make strategies and products for company as well as clients base to resolve the problem. y Capture the 17% of the Private Sector Share & 7% share of the General Insurance Industry.2.27% in last five years. products and locations pan-India. It has 200 branches across 171 cities and over 20. y Company issued 36. The net worth has doubled to Rs. y Excellent outreach with a large distribution network.000 intermediaries. y It is India¶s first insurance company to be awarded the ISO 9001:2000 certification across all functions. and consequently a strong penetration in the market.59 billion.
Other than this. y Due to the emphasis on recruiting young people in the company. has a brand image and low pricing strategy y Reliance Money unlike other brokering houses has introduced a new prepaid system of brokerage for the share trading in which it provides the lowest form of brokerage charged from an investor. Extra control or interference from fellow subsidiaries. y Dependence on fellow subsidiaries for various supplies.4.04 billion previous years. it maintains a good database of it existing and potential customer. y The Company has earned Rs. y Clientage is not so loyal as compared to the clientage of other competing companies in the same industry. WEAKNESSES: y Sudden expansion in year 2009 by establishing more than 125 branches has increased operations and administration expenses due to which losses incurred.y Reserves and Surplus has increased five times to Rs. staff is inexperienced.1.1034 crore of New Premium Business in Financial Year 2008 which is 41% share of the Private Sector Industry & 33% of the Industry as whole.998 billion from Rs. 17 . y Company is ranked number one in the New Premium Business in Financial Year 2008.
y The phenomenon of job hopping is very common in the company. 2008. all other new insurances and renewals effective on or after 1st January. insurers shall be free to quotes rates of premium in accordance with file and use guidelines. there is still a lot more market to be tapped which is getting supported by increasing spending and thereby saving of people. which means they can be encouraged and motivated to do good work because they have a long way to go and most of them are eager to climb the ladder. y The company has moved to 3rd position amongst Private Sector Insurers in Financial Year 2008 & is ranked 7th amongst the Industry with 14 General Insurance players. Now. they consider trading as a good source of earning. y In India. y The entire workforce consists of mostly youngsters. 2008. 18 . IRDA had notified that except for Motor Third Party risks. OPPORTUNITIES: y IRDA has removed controls on pricing in General Insurance business with effect from 1st January. So. y General insurance industry in India has grown at 15% CAGR in terms of gross premium collection. y The mindset of people has also started changing. the problem of loyalty towards the company on behalf of the employees is a major problem.
±Dec 2007 -Bharti Axa General Insurance Company Ltd. 2007 -IDBI Fortis Life Insurance Company Ltd. -June 2008 y New joint ventures (JVs) by industry giants .Max India forms JVC with Bupa Finance to foray into Health Insurance -Shriram Group is to enter General Insurance Market y Stiff competition from existing players in the market 19 .THREATS: y New Entrants -Future General India Life Insurance Company Limited -Sep.
CHAPTER 3 FUNCTIONS OF VARIOUS DEPARTMENTS 20 .
3. the financial services division of Anil Dhirubhai Ambani Group-promoted Reliance Capital. Rs.1 MARKETING DEPARTMENT: 3. It also sometimes refers to the acquisition of equity (ownership) participation in a private (unlisted) company or a startup (a company being created or newly created). is bringing to the market pre-paid cards in denominations of Rs500.1.1 PRODUCT OFFERING: Reliance Money currently deals in the following financial products: TRADING PORTAL: Online trading refers to buying and selling of the shares/stocks/contracts/bonds with the use of internet.1.000. Reliance Money. Rs. the brokerage and distribution arm of Reliance ADA Group. DEMAT ACCOUNT There are many broking houses doing business in India and they charge a brokerage on every transaction made online or offline. Reliance Money¶s advantage over others is that it¶s charging the lowest brokerage in the market which is just 1 paisa on every executive trade irrespective of the volume traded. It Targets low level of retail penetration in India . aims to tap investors in the smaller towns and cities through a flat fee structure.10. Reliance Money Demat Account Holders can trade in Equities: Equity investment generally refers to the buying and holding of shares of stock on a stock market by individuals and funds in anticipation of income from dividends and capital gain as the value of the stock rises.2. In this shares are not issued in physical form rather they are transferred in the dematerialized form in the Demat account directly .500.000 and Rs. 21 . Rs.5. The new wonder is Reliance Money's pre-paid card for stock market brokerage. (Buying and Selling are treated as separate transaction).000.less than 3 per cent of household financing savings makes it into equity markets. Reliance Money.
The advantage to this is that such operations are both legal and less costly than the solutions offered in the investor's country . In addition In-house research desk shall provide research reports on all major commodities which shall enable in getting views for trading and diversify client¶s holdings. Reliance Money has already tied-up with CMC Capital Plc UK to offer offshore Investment products to Indian consumers as per guidelines.e. Trade Execution assistance is also provided to clients. trustee or stock-broker. 22 . NCDEX and MCX. and the behavior of the offshore investment provider. Offshore jurisdictions are a commonly accepted solution to reducing excessive tax burdens levied in most countries to both large and small scale investors alike. OFFSHORE INVESTMENTS: Offshore investment is the keeping of money in a jurisdiction other than one's country of residence. is freer than it could be in a more regulated environment. Reliance Money unlike other brokering houses has introduced a new prepaid system of brokerage for the share trading in which it provides the lowest form of brokerage charged from an investor. whether he be a banker. Another reason why 'offshore' investment is superior to 'onshore' investment is because it is less regulated. fund manager. Reliance Money share trading account. Offshore solutions are accessible to anyone who can meet the minimum investment amount or pay the obligatory fees required to open such an entity.COMMODITIES: A single platform to trade on both of the major commodity exchanges i.or "onshore".
7 Cr Rs. 2 Cr Rs. 90 lac Rs. 10 Lac Rs.1 Trading Plans Offered By Reliance Money Validity Target Investor Access Fee (Rs. 7 Cr or or or or Large 100000 or Rs. 6. 70 lac Delivery Turnover or Turnover Validity Rs.3 Cr Rs. 1 lac Rs. 2 Cr 23 .) earlier) Time Validity Small Large Large Large 500 1000 2500 5000 12 months 2 months 6 months 12 months 12 months (whichever is Turnover Limit Non-delivery Turnover Rs.Table 3. 2 Lac Rs. 20 Cr Rs. 1 Cr Rs. 18 Cr Rs. 2. 30 Lac Rs.
24 . A customer can do the share trading through trading kiosks installed by Reliance Money. Call and transacts or seeks assistance through Business partners. With the help of this A/c investors can access to their banking. 2. Transaction kiosks. HDFC and IDBI bank to link this share trading account for the investors.Following are also the main features of this share trading account provided by Reliance money:- 1. Equity and commodity Derivatives. This number works as a third level password (including the login ID and Password) keeping the account sage from any unauthorized access. through business associates of R-Money. 4. 3. mutual funds. through net. Reliance money had tied up with UTI. This is a safeguarded account as reliance money provides an electronic token that flashes a unique security number in every thirty two seconds. Flexibility to transact in Equity. Offshore investments. These were some of the features of µReliance money¶ share trading account. IPO¶s. Life insurance and General Insurance either through online or through channel partners. trading and Demat accounts without the hassle of writing cheques. Flexibility to access reliance money services in multiple ways through Internet.
private equity and venture capital.3. including asset management. RELIGARE History of Religare Securities Ltd. REL. with the vision of providing integrated financial care driven by the relationship of trust & confidence. has launched India's first holistic arts initiative .1. Some of the main players have been briefed below. Religare Securities Limited. life insurance. a Ranbaxy Promoter Group Company. wealth management. It is a diversified financial services group with a pan-India presence and presence in multiple international locations.with a gallery .2 COMPETITORS OF RELIANCE MONEY IN THE MARKET There is huge number of players existing in the market. equity and commodity broking. through its subsidiaries. high net worth individuals and corporate and institutional clients. which is an initiative towards innovation and spotting new opportunities for creation and maximization of wealth for investors. Religare Enterprises Limited ("REL") offers a comprehensive suite of customer-focused financial products and services targeted at retail investors. was founded by late Dr. offers a range of products and services in India. lending services. along with its joint venture partners.REL. Parvinder Singh (CMD Ranbaxy Laboratories Limited). investment banking.as well as the first SEBI approved film fund. 25 .
the USA.49 mn. Quarterly Total Revenue recorded at Rs. 1. Brazil. it accounted for 40% of revenues. other than India. the company has grown from largely an equity trading company into a diversified financial services company. and has a presence in 498 cities and towns controlling 1.Presently. Among the leading service provider in Capital Market In a span of less than five years of its retail operations. RSL recorded a healthy growth rate both in business volumes and profitability. Sunil Godhwani who is CEO and managing director of the company. ANGEL BROKING Angel Broking's tryst with excellence in customer relations began in 1987. the market share has increased from 3. the company is headed by Mr. With the addition of RHH the REL group now operates out of multiple global locations. South Africa.837 business locations all over India with a workforce of over 9500 people.46% in Q4 FY08 to 3. 36. Major portion of earning were contributed by broking related activities and for the first quarter of FY09. it is committed to providing µReal Value for Money¶ to all its clients. 26 . 2. 43 sub-regional offices.887. Dubai and Singapore). Pursuant to expansion of REL's business. With its unique retail-focused stock trading business model. It has its registered and corporate office in New Delhi and it operates from seven domestic regional offices. Today. (the UK.184.86% Q1 FY09. In recent times. EBIDTA at Rs. Angel has emerged as one of the most respected Stock-Broking and wealth management companies in India.17 mn and Profit after tax at Rs.68 mn.
Angel has been tapping and including high net worth and self-employed individuals which has vast array of clients. It is one of the leading and professionally managed stock broking firm involved in quality services and research. The group is well supported by a professional and qualified research team and efficient operations and back office team. The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches. founder chairman and managing director and he is well supported by Mr. financial planning. like opening up of branches at various places. which has been increasing at a CAGR of 100% every year. a fifteen years veteran in the market. state of art research department. already has a good presence in India and offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments.Angel broking ltd. which comprises of highly dedicated and qualified individuals. It has an in-house. The company has huge network sub-brokers in Mumbai and other places outside Mumbai. who act as Chanel partners for the company. Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading).brokers and franchisees. It has also empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time. investment products. Angel Broking Limited is managed by Mr. equity research. registered with SEBI. with a customer base of retail investors. Dinesh Thakkar. The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R. Gandhi. Angel Broking Limited is primarily into retail stock broking. buy-outs of smaller regional outfits and appointment of sub. tie-ups with various agencies and sales agents. Mukesh Gandhi. insurance. demat account and more. Moreover. 27 . which was eventually turned into a corporate membership in the name of Angel Broking Limited.
000. At initial stage it was very small in size. A decade of commitment. Over the past one and half decades. Karvy¶s strong work ethics and professional background leveraged with Information Technology enabled it to deliver quality to the individual. it acts into the Registrar and Share transfer activities and subsequently into financial services and other services like Financial Product Distribution. Today. Investment Advisory Services.Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners.50. An ISO 9002 Company. It was started with a capital of Rs. Angel has a vision to introduce new and innovative products and services regularly. Karvy achieving a leadership position in its field when it handled largest number of corporate and retail that proved to be a sound business synergy. In starting it was only offering auditing and taxation services. Karvy has evolved as a veritable link between industry. 28 . finance and people. Karvy¶s commitment to quality and retail reach has made it an Integrated Financial Services Company. It was established by a group of Hydrabad-based practicing Chartered Accountants. Insurance etc. KARVY Karvy Consultants Limited was established in 1982 at Hydrabad. 1. Moreover. professional integrity and vision helped. Karvy has access to millions of Indian shareholders. financial institutions and regulatory agencies. Corporate Finance. besides companies. banks. Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business. All along. Later. Demat Services.
The company service over 16 million individual investors. Karvy Computershare Limited is India¶s largest Registrar and Transfer Agent with a client base of nearly 500 blue chip corporate. which started in 2006. Karvy Insurance Brokers is registered as a Broker with IRDA and ranks among the top 5 insurance agent in the country. Karvy Stock Brokers Limited. Member of NCDEX and MCX ranks among the top 3 commodity brokers in the country.00. 29 . Karvy Global offers niche off shoring services to clients the US.Karvy ranks among the top player in almost all the fields it operates. Over 9. registered with NSDL and CDSL. has quickly established itself as a broker who adds value. With over 6. 180 corporate and handle corporate disbursements that exceed Rs. in the realty sector.000 active accounts. member of National Stock Exchange of India and the Bombay Stock Exchange. Registered with AMFI as a corporate Agent. managing over 2 crore accounts. 5. Karvy Comtrade.000 crores under management. it ranks among the top 5 Depositary Participant in India. Karvy has 575 offices over 375 locations across India and overseas at Dubai and New York. ranks among the top 5 stock brokers in India.2500 Crores. Karvy is also among the top Mutual Fund mobilizer with over Rs.000 highly qualified people staff The Company adds 5 new offices every month to the company¶s ever growing national network in every nook and corner of the country. Karvy Realty Services.
Private Equity. (MOSL) was founded in 1987 as a small sub-broking unit. respect for professionalism. we had 5. research-based value investing and implementation of cutting-edge technology has enabled us to blossom into an almost 2000 member team. Portfolio Management Services. Institutional Equities. 2009. 2009.1 ± Best recommendations Mid & Small Caps' and won awards in 3 out of 4 categories at the Starmine India Broker Rankings 2009 from Thomson Reuters 30 . It was 'Rated No. had a network spread over 555 cities and towns comprising 1. Focus on customer-first-attitude. Motilal Oswal Securities Ltd. foreign institutional investors. We are headquartered in Mumbai and as of June 30th.373 registered customers. As on June 30th. enters 'Limca Book of Records' for creating India's largest dealing room in Mumbai. mutual funds. with just two people running the show.57. Today it is a well diversified financial services firm offering a range of financial products and services such as Wealth Management. ethical and transparent business practices. Commodity Broking. It has a diversified client base that includes retail customers (including High Net worth Individuals). financial institutions and corporate clients.MOTILAL OSWAL Motilal Oswal Securities Ltd. Broking & Distribution.308 Business Locations operated by our Business Partners and us. Investment Banking Services and Principal Strategies.
Kotak also offers stock broking through the branch and Internet. 20. Mutual funds and Portfolio management service.6 million customer accounts.100 people in its various businesses and has a distribution network of branches. is the stock broking and distribution arm of the Kotak Mahindra Group.609 crore. Kotak Securities has 195 branches servicing more than 2. to mutual funds.com. offering complete financial solutions that encompass every sphere of life. Mauritius and Singapore. Kotak Mahindra is one of India's leading financial institutions. franchisees. representative offices and satellite offices across 344 cities and towns in India and offices in New York. to investment banking. 31 . to stock broking.000 customers and coverage of 231 Cities. employs around 17. a 100% subsidiary of Kotak Mahindra Bank. Kotaksecurities. From commercial banking. The Group services around 3. London. to life insurance. 5. Kotak Mahindra is one of India's leading financial conglomerates.KOTAK SECURITIES Kotak Securities Limited. Dubai. Investments in IPO. offering complete financial solutions that encompass every sphere of life. the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments. The group has a net worth of over Rs. the group caters to the financial needs of individuals and corporate.
Commodities trading. It is engaged in the businesses of Equities broking. comprising the holding company. India Infoline also owns and manages the websites. viz. It is registered with NSDL as well as CDSL as a depository participant. Portfolio Management Services. It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE. straddles the entire financial services space with offerings ranging from Equity research. Wealth Advisory Services and Portfolio Management Services. Mumbai (BSE) and the National Stock Exchange (NSE). Equities and derivatives trading. India Infoline Limited is listed on both the leading stock exchanges in India. Fixed deposits and other small savings instruments to loan products and Investment banking. the Stock Exchange. viz. The India Infoline group.INDIA INFOLINE India Infoline Ltd is listed on both the leading stock exchanges in India. Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of both the exchanges. It has recently launched its Investment banking and Institutional Broking business 32 . India Infoline Ltd and its subsidiaries. providing a one-stop solution for clients trading in the equities market. Mutual Funds. the Stock Exchange. Life Insurance.
The terms "human resource management" and "human resources" (HR) have largely replaced the term "personnel management" as a description of the processes involved in managing people in organizations. maintaining and compensating their services in tune with the job and organizational requirement. developing their capacities. HRM means employing people. FIG 3. In simple words.2 HUMAN RESOURCE: Human resource management (HRM) is the strategic and coherent approach to the management of an organization's most valued assets .1 : OVERALL HR FUNCTIONS OF RELIANCE MONEY: COMPENSATION & BENEFITS ADMINISTRATION HR OPERATIONS HUMAN RESOURCE MANAGEMENT RECRUITMENT PERFORMANCE MANAGEMENT SYSTEM EMPLOYEE ENGAGEMENT TRAINING & DEVELOPEMENT 33 .the people working there who individually and collectively contribute to the achievement of the objectives of the business. utilizing.3.
companies can set up personnel administration as a standard system in different countries. and affected data is updated accordingly. which are created in accordance with the respective country-specific features. SKILLS INVENTORY: Enables organizations to develop an inventory of skills and competencies and manage them effectively. such as performing transfers. a whole new set of rules is applied to the employee. to give companies an increasingly critical competitive advantage. These reports provide a straightforward method for obtaining current employee data at any time. working time. and entering the data required for employees who leave the enterprise. and qualifications. for eg. REASSIGNMENTS & STATUS CHANGES: Supports basic personnel procedures within master data administration. skills.1 ADMINISTRATION: EMPLOYEE ADMINISTRATION: Supports central and constantly accessible administration for personnel data. Companies can manage all modern personnel administration tasks with this capability. performing organizational reassignments. statistics. When the employee status is changed. OPERATIONAL REPORTING: Includes more than 400 standard and statutory reports. The personnel administration functionality relieves users from routine administrative activities. and so on. which are costly and time-consuming. which reflect all employee competencies. Employee data change is checked automatically. This guarantees transparent and consistent data retention at all times.2.3. and ranked lists. all easy to access and execute. The standard query tool can generate complex business reports. EMPLOYEE PROFILES: Supports employee profiles. making it ideally suited for master- 34 . Another advantage of this capability -especially for international corporations -. By using countryspecific versions.is the various country-specific versions. From exempt to nonexempt. such as for compensation. while simultaneously supporting users in demanding planning activities.
A company can use Ad Hoc Query to access operational data and create reports that meet the company's specific needs. effective. mid.data and line-item reporting.and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies. The Ad Hoc Query tool generates comprehensive business reports. The costs associated with manual recruitment can become quite excessive. Creating custom reports can simply be done with a few mouse clicks: Users define the requirements and use Drag & Drop to select the appropriate fields. 35 . fast paced. screening. recruitment websites and job search engines. my SAP HR includes a wide range of predefined and adjustable queries. For some components of the recruitment process. Recruiting online is ideally more focused. "headhunters" for executive and professional recruitment. 3. COST OF RECRUITMENT: The growth of the e-recruitment industry has been fuelled by the adoption of technology and internet penetration.2 RECRUITMENT: Recruitment refers to the process of attracting. PROCESS OF RECRUITMENT (RELIANCE MONEY): Proper approval: The immediate head of the corporate should approve the candidate application through erecruitment portal to the regional HR manager. statistics. niche agencies which specialize in a particular area of staffing and in-house recruitment. and screening and selecting potential candidates using tests or interviews. and selecting qualified people for a job at an organization or firm.2. Organizations have cut costs by almost 80% over traditional recruitment modes by moving over to the online recruitment process. and gives higher ROI on administrative expenses. Additionally. partly because of the candidates that are produced. The recruitment industry has five main types of agencies: employment agencies. The stages in recruitment include sourcing candidates by advertising or other methods. and ranked lists.
For example: If the notice period is 3 months and a person wants to leave after2 months then he needs to pay back the Company the amount equaling to his 2 months¶ salary.NOTICE PERIOD: Notice period is the time an employer and/or employee need to give the other if they decide to separate before normal retirement age. This system has a very good base since it protects the employee from immediate loss of pay due to loss of job and also protects the Employer by giving it time to find proper replacement and enabling induction and handing over of charge. A short turnaround time results in more trips and greater revenue. For example. TURN AROUND TIME: The time required to complete an assignment or job. FIG 3. an airline attempts to minimize the turnaround time required to get a plane back in service after a completed flight. 1947 in India first introduced the concept of Notice Period or Payment in lieu of Notice Period to protect the workers. This Notice Period in general is not specific to a particular department like HR or Marketing but is applicable for all employees on Regular rolls.2 PROCESS OF RECRUITMENT Proper approval Cost of recruitment Notice period Turn around time 36 . If a person does not serve the notice period given in his terms and conditions of Employment then he needs to pay for the short period. The Industrial disputes Act.
Awards to the former employee winning a defamation suit may include money for lost earnings. Companies / Corporate visit some of the most important Technical 37 . In Campus Recruitment. Since employment references are important when making a hiring decision. and pain and suffering. An employer not acting in good faith makes false statements or gives information obtained from somewhere else and has not made an effort to make sure the information is true. mental anguish. A well established management team. which may be called "slander" if the communication is verbal and for "libel" if the communication is written.TOOLS OF RECRUITMENT: EMPLOYEE REFERENCE: When another business calls and asks you for a reference concerning a former employee. after an offer has been extended. Regular communication with the candidate during the initial period. you need to be especially careful concerning the information you give out. NETWORKING: Network Recruitment's unique strategy provides support to both client and candidate. Employers can be liable or defamation. CAMPUS RECRUITMENT: Campus Recruitment or Campus Placement has become a popular and commonly used method for selecting personnel in an organization. Further interaction with the client and candidates during the first three critical months of employment facilitates smooth transition into the organization. Employers who act in good faith are free to state facts or opinions which would otherwise be defamatory. the law will usually protect an employer who is acting in good faith and discloses information that is true to a potential employer. Former employees can sue you if your references prevent them from obtaining a job. flexible solutions and continually expanding database of exceptional candidates make Network Recruitment the obvious first choice for recruitment needs. ensures candidate commitment.
food production. entertainment. and engages with multiple and changing clients. or waste management. law. The most significant fact about Campus Recruitment is that instead of the job seekers approaching employers. the employers come to the most suitable prospective candidate with a job offer. human resources. public affairs. accountancy. engineering. technology. A consultant is usually an expert or a professional in a specific field and has a wide knowledge of the subject matter. Job Portals provide a platform for the employers to meet the prospective employees. 38 . finance. graphic design. clients have access to deeper levels of expertise than would be feasible for them to retain in-house. Thus. economics. Once registered. A consultant usually works for a consultancy firm or is self-employed. the environment. The job aspirants can register in job Portals by creating a user ID. and may purchase only as much service from the outside consultant as desired. emergency management. CONSULTANT: A consultant (from the Latin consultare means "to discuss" from which we also derive words such as consul and counsel) is a professional who provides advice in a particular area of expertise such as management.and Professional Institutes in an attempt to hire young intelligent and smart students at source. JOB PORTALS: Job Portals are the most popular and widely used tool by companies and recruitment teams to facilitate the smooth flow of recruitment process in the competitive world. job aspirants get e-mail job alerts and can respond to job related questions from the employer companies. medicine. communication. sound system design. Job Portals allow users to submit and edit their resumes and apply for specific jobs at companies of their choice. medium and large sized Companies and helps in streamlining the entire Campus Recruitment procedure. life management. marketing. The companies have the choice to search for their ideal candidate from the resume database using various options and parameters available in the job Portals. It is common practice for Institutes today to hire a Placement Officer who coordinates with small.
Induction etc. health life insurance.C for entire employee relations issues/ grievance and provide guidance and intervention. bonus-based programs. o Handling HR Helpdesk by Serving as an S. salary ranges for job descriptions. life insurance. vacation. etc. Employee Engagement.O. Offer.2. for example. merit-based programs. so the range and options of benefits are changing rapidly to include.3. 3. as needed. o Actively involved with Training& Development programs by supporting Technical Personnel in Presentations and Preparation of Training calendar and modules. o Responsible for Post Selection activities viz. Acquisition. Performance Management. Compensation includes topics in regard to wage and/or salary programs and structures. flexible benefit plans.4 HR OPERATIONS: o Handling Recruitment activities by coordinating with Resourcing Vendors as per requirement. Attrition etc. to resolve personnel issues. o Assisting seniors in integral functions viz. Payroll.P. o Monthly HR Reporting of Key Indicators like Headcount. commission-based programs. for example. Internal Surveys related. OD Intervention. etc.2. employee stock ownership plans. 39 .3 COMPENSATION & BENEFITS: Employee benefits typically refers to retirement plans. Joining Formalities. Benefits are increasingly expensive for businesses to provide to employees. disability insurance.
are provided to encourage the spread of best practice and new. as well as many other areas. Skill Mapping for T.6 TRAINING & DEVELOPMENT: Reliance places the highest importance on the training and development of its people and each business within the Reliance Group provides its own program of job-specific training for all employees. 40 . The company's Management Development Programs are also available to both middle and senior management across the Group and have proved a valuable tool for enhancing core management skills.o Compensation Benefits. such as the Reliance Academy. or even the processes to build a product or service.2. administering Information System etc. Performance Management as referenced on this page is a broad term. more effective ways of working.2. Performance management can focus on the performance of an organization. 3.N.A. a number of cross-Group development and leadership initiatives. In addition to this.5 PERFORMANCE MANAGEMENT SYSTEM: Performance management includes activities to ensure that goals are consistently being met in an effective and efficient manner. 3. employee. values and behaviors. a department.
Soft Skills as opposite to hard skills (such as technical skills). The Soft Skills Training conducted by MMM Training Solutions focuses on elements of Training and Development that require changes in behavior and thinking.3 TYPES OF TRAINING SOFT SKILLS: Soft Skills Training is an important part of Management Training as it has a significant impact on Personality Development. Organizations today recognize that the professional development of their employees play an important part in maintaining relationships with their customers and developing a successful business.3 FINANCE DEPARTMENT: The Finance department mainly deals with receivable and payments of the company. Accounting department prepares the financial statement of the 41 . It not only helps improve service but also shows the interest that an organization has in the professional development of their employees. 3.Training Soft skills Product skills FIG 3. greatly impacts the personality development of employees. Organizations that endeavor to be on the path of continuous learning will often find that upgrading the 'soft skills' of their workforce is a necessary part of business. which in turn leads to higher employee retention. The purchase. production or sales cannot be successful unless otherwise there is a proper accounting system.
00 322. ACCOUNTING PROCEDURE: Accounting of operation in a finance company would basically in value maintenance of proper books of accounts such as cash registers.company which helps the creditors. All the transactions are pre-defined in the system so that whenever an input is processed the system generates the necessary entries and updates the records from the general ledger system. TABLE 3.72 269.28 4. The company closes it accounts annually and the auditors of the company properly audit the reports. ledger etc. The inputs are receipts.08 0.82 317.90 2. summary of receipts. payment of trail balance and other financial statement are extracted and reconciliation with the books are alone practically.2 PROFIT AND LOSS ACCOUNT Name INCOME : Sale of Electrical Energy Other Income + Stock Adjustment Total Income 2010-2011 2009-2010 319.00 321. The same are submitted to the board of their approval. shareholders and other interested parties to measure the profitability of the company. and journal vouchers of other supporting documents.92 0.36 EXPENDITURE : Cost of Fuel and Power Purchased 271.53 42 . payments.
05 7.07 10.63 1.31 -14.03 4.81 6.54 2.42 0.09 12.31 0.02 0.80 2.54 3.53 0.43 2.24 4.62 19.00 0. Depreciation & Tax Interest & Financial Charges + Profit before Depreciation & Tax Depreciation Profit Before Tax Tax Profit After Tax 6.00 0.Generation & Distribution Expenses + Employee Cost + Administration expenses + Miscellaneous Expenses + Less: Preoperative Expenditure Capitalized Profit before Interest.68 1.26 Adjustment below net profit + P & L Balance brought forward Appropriations + P & L Balance carried forward 0.48 6.11 7.31 Equity Dividend Preference Dividend Corporate Dividend Tax Equity Dividend (%) 0.62 22.00 11.26 5.22 3.42 22.00 0.26 10.97 4.73 0.04 4.17 5.50 43 .98 0.00 4.00 0.00 12.
32 36.3 BALANCE SHEET Name SOURCES OF FUNDS : Share Capital + Reserves & Surplus + Total Shareholders¶ Funds 4.32 192.34 16.34 TABLE 3.98 44 .06 1.98 12.23 79.63 59.30 4.46 Extraordinary Items + -0.90 5.23 80.) Book Value 2.48 2.08 Secured Loans + Unsecured Loans + Service Line & Security Deposits from Customers Total Debt 40.76 2.51 28.22 192.85 84.07 84.Earning Per Share (Rs.
97 11.64 93.78 10. Loans & Advances Inventories + Sundry Debtors + Cash and Bank Balance Loans and Advances + Less: Current Liabilities & Provisions Current Liabilities + Provisions + 74.87 10.00 Investments + 5.56 9.05 Current Assets.60 86.44 97.05 12.22 8.05 9.36 16.78 121.89 8.Total Liabilities 143.49 24.22 27.18 85.17 4.30 7.11 77.52 68.51 45 .06 APPLICATION OF FUNDS : Gross Block + Less: Accumulated Depreciation Net Block Capital Work in Progress 125.
Net Current Assets 29.06 Contingent Liabilities + 1.46 CHAPTER 4 CONCLUSION 46 .25 0.67 1.52 35.20 Total Assets 143.78 121.84 Miscellaneous Expenses not w/o + 0.
1 Conclusion As students. security token. A good brand is always welcomed. In general. It also provides a better sense of security with the use of special type of key. people are more conscious with the brand. SIP is an attempt to provide us a practical corporate exposure where we work in certain corporate organizations as interns. Reliance Money has good return of investment too. The Brand image of Reliance Money is good in market but according to customer satisfaction reviews the company have to provide better services and proper follow up Reliance Demat Account is better than other Demat account. many of us are completely ignorant of the work cultures of various corporate organizations.5. So they go for the brand and are ready to spend some extra bucks for the quality. Working with Reliance Money is a nice opportunity by which I can explore my knowledge. 47 .
y Apart from the assigned roles and responsibilities. the center manager facilitated me with a training which covers the product details of Reliance money. Thus time and service are two most factors in his field. who can invest in stock market but presently does not invest in these markets. and how they are cheaper than other broking agencies. High risk 3. application handling. grievances handling with respect to aggressive customers. sales methodology. There are many reasons for such investors not to invest in stock market.At last it can be concluded by that Reliance Money is still growing in the financial sector and has a huge potential for the coming times. Although the business generation becomes easier with time as we serve more people who then get added up in the loyal clientage. High uncertainty 4. about their corporate culture. tele-calling. But this project also includes prospective investors. 48 . etc. . The main reasons for the customer not to invest in stock markets are ± 1. y Also the corporate remains a very important segment which gets business in bulk but retail cannot be ignored which makes your business ticking.2 MY LEARNINGS y To get initial success in this field is very difficult. High rate of fluctuations 5. Lack of knowledge 5. Lack of awareness 2. organizational structure.
II No. they provide me with a database for cold call. ISBN: 978-81-224-1522-3 y Malhotra. Pearson y Agarwal. 2005. I got tense due to the harsh responses.y Regarding customer handling. Vol.D. Naresh "Marketing Research and Applied Orientation" IV Ed. As it is my first experience in tele calling.1st edition. 1. BIBLIOGRAPHY Books Referred: y C R Kothari. Websites: 49 . Later by realizing the responses from the prospective lead calls boost my confidence in tele calling. March 1989. "Security Analysis & Portfolio Management: A Review. New Age International Publishers.. Finance India. J. ³Research Methodology´.
in www.religare.com www.1: Are you interested in investment? (a) Yes (b) No Q.com www.com www.nsdl.bseindia.com www.2: What percentage of your annual income you can keep for investment? (a) Upto 5% 50 .reliancemoney.y y y y y y y y www.com www.com www.co.in ANNEXURE-A1: QUESTIONNAIRE Name Address : ___________________________________________________ : ___________________________________________________ ___________________________________________________ Occupation Sex Telephone Date : _______________________________ : _______________________ : _______________________ : _______________________ Q.nseindia.moneycontrol.karvy.angelbroking.
3: In which category of income you will describe yourself? (a) Lower income group (b) Middle income group (c) Higher income group Q.4: Are you dealing or interested in dealing with any security? (a) Yes (b) No Q.6: Do you know about DEMAT a/c? (a) Yes (b) No Q.5: What type of investment style are you looking for? (a) Bonds & debentures (b) Shares & warrants (c) Mutual funds (d) None of these Q.7: In your point of view DEMAT A/C is for? (a) Easy in selling securities (b) Purchase in primary market (c) Helps in earn income & also grow money (d) Helps in earn a stable income Q.(b) Upto 10% (c) Upto 15% (d) Upto 20% (e) Above 25% Q.8: Do you have a DEMAT a/c? a) Yes 51 .
then where? (a) Reliance Money (b) ICICI (c) Religare (d) Others (please specify) _____________________ OR If No.9: If yes.12: Availability of Reliance franchisee for trading purpose a) Easy b) Difficult Q. 11: Awareness of Reliance Money and its fecilities? a) Yes b) No Q. then where do you want to open? (a) Reliance Money (b) ICICI (c) Religare (d) Others (please specify) ____________________ Q.13: Satisfaction level among customer with Reliance Money? a) Good b) Average c) Bad 52 .b) No Q.10: How frequently you are going to use your DEMAT a/c? (a) Daily (b) Weekly (c) Monthly (d) Yearly Q.
Q.15: Rate Reliance Money Customer Care.14: What facilities you like the most in Reliance Money? a) Products b) Communications c) Services Q. a) Good b) Average c) Bad 53 .
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