SCHEME OF EXAMINATION & SYLLABUS

FOR

MASTER OF BUSINESS ADMINISTRATION (MBA) (Effective from Academic Session 2011)

DEPARTMENT OF MANAGEMENT STUDIES
DEENBANDHU CHHOTU RAM UNIVERSITY OF SCIENCE AND TECHNOLOGY MURTHAL (SONIPAT), HARYANA - 131039

SCHEME AND INSTRUCTIONS FOR MBA EXAMINATION
1. This is an intensive programme of study for two academic sessions. 2. The programme is divided into four semesters and there shall be an examination at the end of each semester. 3. Each paper shall be of 5 Credits. Theory classes will be held 4 hours per subject per week. In case of practical papers, theory classes will be held 3 hours per week and one hour per week practical will be held. 4. Every theory course shall carry a total of 100 marks. There shall be 70 marks for semester end examination and 30 marks for internal examination until and unless indicated otherwise. 5. In MBA 3rd and 4th Semester, dual specialisation would be available to students in MBA and they can choose any two specialisations out of Marketing Management, Financial Management, International Business Management, Human Resources Management, Operations Management and Information Technology Management. 6. Teaching Pedagogy for MBA Programme shall include case study based teaching methodology. A minimum of 03 (Three) and maximum of 08 (Eight) will be discussed by the faculty members in each course, wherever possible and applicable. 7. In the beginning of the each Semester student will be provided text books for each subject as well as Study material prepared by the concerned faculty for respective course. 8. The span period of the programme is four years from the date of registration in the programme. A student to be eligible for award of degree has to clear all the papers offered during the two year programme within the span period.

CRITERIA FOR INTERNAL ASSESSMENT
The internal assessment of the students (out of 30 marks) shall be as per the criteria given below: S. No. A) 1. 2. 3. B) 1. 2. Components THEORY COURSES: Minor Test – I Minor Test – II Individual Presentation/Viva-Voce/Group Discussion/Quiz/Case Study Discussion/ Class participation LAB COURSES Objective test/MCQ Lab. Work / Project Marks 10 10 10

10 10

Note: a) Case study discussion and participation is compulsory in the subjects wherever possible. Concerned Teacher will discuss at least 03(Three) cases maximum Eight (08) cases in each course. b) To the extent possible, minor test should include the case analysis.

EXTERNAL EVALUATION
There shall be a semester-end external examination of 70 marks for all theory courses until and unless indicated otherwise. The external examiner will set eight questions selecting two questions from each unit. The candidate has to attempt five questions in all selecting at-least one question from each unit.

Verified _______________ _______________ _______________ 1 _____________________

PRACTICAL EXAMINATIONS
Practical Examinations shall be conducted jointly by the external and Internal Examiners. Internal examiner will be appointed by Chairman of the concern department of the institute and external examiner will be appointed by the University on the recommendation of Chairman, PGBOS.

SUMMER INTERNSHIP REPORT EVALUATION
All the students will submit their Summer Internship Report in a format as prescribed in the “Detailed Guidelines for Summer Internship” within a period of one month in the concerned department of their institute; this period shall be counted from the last date of completion of their Summer Internship. Students will have to give a presentation on the work done during the internship and his/her performance out of 30 marks will be evaluated on the basis of this presentation by a committee constituted by the Chairman of the Department. The evaluation of the remaining 70 marks shall be made by external examiner appointed by the University on the recommendation of PGBOS.

PROJECT REPORT
Every student will be required to submit a research proposal by the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor. The completed Project Report in the format as prescribed in the “Detailed Guidelines for Project Report” will be submitted by the students prior to the date of the commencement of the Final Examinations for the Fourth Semester and this date will be notified by the Controller of Examinations, DCRUST, Murthal.

PROJECT REPORT EVALUATION
The Project shall be evaluated by External (70 marks) and Internal (30 marks) Examiners. The internal assessment shall be done by the concern supervisor of the candidate. The external assessment shall be done on the basis of Viva Voce and the project report by an external expert appointed by the University on the recommendations of Chairman, PGBOS.

COMPREHENSIVE VIVA- VOCE
The Comprehensive viva-voce shall be taken by an external expert appointed by the University on the recommendation of Chairman, PGBOS

Verified _______________ _______________ _______________ 2 _____________________

* In addition to the internal assessment. practical examination shall be conducted by a panel consisting of one internal and one external examiner. Internal examiner will be appointed by the Chairman of the Department and external examiner will be appointed by the University on the recommendation of the PGBOS. practical examination shall be conducted by a panel consisting of one internal and one external examiner. a workshop shall be conducted by a panel consisting of one internal and one external examiner. Internal examiner will be appointed by the Chairman of the Department and external examiner will be appointed by Vice Chancellor on the recommendation of PGBOS. Second Semester Paper code Subject Name MBA-102 MBA-104 MBA-106 MBA-108 MBA-110 MBA-112 MBA-114 MBA-116 MBA-118 Marketing Management Organisational Behaviour Management Accounting Corporate Finance Production and Operation Management Business Research Methods International Business Legal Aspects of Business Computer Networks and Internet* Credits 05 05 05 05 05 05 05 05 05 External Marks 70 70 70 70 70 70 70 70 50 Internal Practical Assessment 30 30 30 30 30 30 30 30 20 Total Marks 100 100 100 100 100 100 100 100 100 30 * In addition to the internal assessment. Internal examiner will be appointed by the Chairman of the Department and external examiner will be appointed by Vice Chancellor on the recommendation of PGBOS. The course structure of the programme is given here under: FIRST YEAR First Semester Paper code Subject Name MBA-101 MBA-103 MBA-105 MBA-107 MBA-109 MBA-111 MBA-113 MBA-115 Management Concepts & Applications Managerial Economics Financial Accounting For Managers Business Statistics Business Communication# Computer Application in Management* Business Environment Human Resource Management Credits 05 05 05 05 05 05 05 05 External Marks 70 70 70 70 50 50 70 70 Internal Practical Assessment 30 30 30 30 20 20 30 30 Total Marks 100 100 100 100 100 100 100 100 30 30 # In addition to the internal assessment. Verified _______________ _______________ _______________ 3 _____________________ .THE MBA PROGRAMME The Master of Business Administration (MBA) is a two-year full time programme divided into four semesters.

* Comprehensive Viva voce will be conducted by an external examiner appointed by Vice chancellor on the recommendation of Chairman.Elective X Specialisation II.Elective III 05 100 Specialisation II. The Summer Internship Report (SIR) prepared after the completion of Summer Internship shall be assessed in the third semester as a compulsory paper.Elective VII Specialisation I.Elective I 05 100 Specialisation I.Elective VI 05 100 rd th Note: All students must specialize in two functional areas. PGBOS. Ethics and Values E-Commerce Research Project # Comprehensive Viva Voce* Specialisation I. Fourth Semester Paper code Subject Name MBA-202 MBA-204 MBA-206 MBA-208 MBA-210 Entrepreneurship Corporate Governance. + Please refer to Summer Internship Evaluation guidelines. students will opt three papers from Specialization I and three Specialization II (the choice of specializations will remain same as opted in the third semester) # Please refer to Project Report Evaluation guidelines. Verified _______________ _______________ _______________ 4 _____________________ . In MBA 3 and MBA 4 Semester. SECOND YEAR Third Semester Paper code Subject Name MBA-201 MBA-203 MBA-205 Credits External Marks Internal Practical Assessment Total Marks Applied Operations Research 05 70 30 100 Strategic Management 05 70 30 100 Management Information 05 70 30 100 System MBA-207 05 70 30 100 Summer Internship Report+ MBA-209 Project Report Writing* 02 50 50 Specialisation I. Three (03) optional papers must be taken for the one specialization area and Three (03) papers for another specialization area.Elective VIII Specialisation I. * For project report writing. For Project report guidance. teaching workload will be ½ hour per student per week. teaching workload will be ½ hour per student per week.Elective XII Credits External Internal Practical Marks Assessment 05 70 30 05 70 30 05 05 05 05 05 05 05 05 05 70 70 100 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 100 Note: In forth semester.Elective IV 05 100 Specialisation II.SUMMER INTERNSHIP Immediately after the completion of the second semester examination.Elective II 05 100 Specialisation I.Elective V 05 100 Specialisation II.Elective XI Specialisation III. the students shall proceed for their Summer Internship of 6-8 week duration.Elective IX Specialisation II.

LIST OF ELECTIVES Specialization: FINANCIAL MANAGEMENT Paper code Paper Name FM-01 FM-02 FM-03 FM-04 FM-05 FM-06 FM-07 FM-08 FM-09 FM-10 FM-11 Investment Management Financial Derivatives International Financial Management Financial Institutions and Markets Management of Financial Services Corporate Restructuring Management Control System Financial Engineering Corporate Taxation Indian Capital Market Commodity Derivatives Credits 05 05 05 05 05 05 05 05 05 05 Internal Assessment 70 70 70 70 70 70 70 70 70 70 External Marks 30 30 30 30 30 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 Specialization: MARKETING MANAGEMENT Paper code Paper Name MM-01 MM-02 MM-03 MM-04 MM-05 MM-06 MM-07 MM-08 MM-09 MM-10 Integrated Marketing Communication Service Marketing International Marketing Consumer Behaviour Product & Brand Management Retail Management Sales & Distribution Management Advance Marketing Research Customer Relationship Management Event Marketing Management Credits 05 05 05 05 05 05 05 05 05 05 Internal Assessment 70 70 70 70 70 70 70 70 70 70 External Marks 30 30 30 30 30 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 Verified _______________ _______________ _______________ 5 _____________________ .

Verified _______________ _______________ _______________ 6 _____________________ .Specialisation: HUMAN RESOURCE MANAGEMENT Paper code Paper Name HRM-01 HRM-02 HRM-03 HRM-04 HRM-05 HRM-06 HRM-07 HRM-08 HRM-09 HRM-10 HRM-11 Organisational Change and Development Compensation Management Human Resource Accounting Human Resource Planning Industrial Relations & Labour Laws Training and Development Personal Growth & Interpersonal Effectiveness Global Human Resources Management Performance Management Strategic Human Resource Management Competency Mapping Credits 05 05 05 05 05 05 05 05 05 05 05 Internal External Assessment Marks 70 30 70 70 70 70 70 70 70 70 70 70 30 30 30 30 30 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 100 Specialisation: INFORMATION TECHNOLOGY MANAGEMENT Paper code IT-01 IT-02 IT-03 IT-04 IT-05 IT-06 IT-07 IT-08 IT-09 IT-10 Paper Name Database Management System* Enterprise Resource Planning Object Oriented Analysis & Design* Technology Management Knowledge Management Systems Software Engineering Information Security & Cyber Law Data Analysis using Excel and SPSS* Data Mining and Warehousing Software Project Management Credits External Internal Practical Total Marks Assessment Marks 05 50 20 30 100 05 70 30 100 05 50 20 30 100 05 05 05 05 05 05 05 70 70 70 70 50 70 70 30 30 30 30 20 30 30 30 100 100 100 100 100 100 100 * In addition to the internal assessment. Internal examiner will be appointed by the Chairman of the department and external examiner will be appointed by the University on the recommendation of PGBOS. practical examination shall be conducted by a panel consisting of one internal and one external examiner.

Specialisation: INTERNATIONAL BUSINESS MANAGEMENT Paper code Paper Name IB-01 IB-02 IB-03 IB-04 IB-05 IB-06 IB-07 IB-08 IB-09 IB-10 IB-11 Foreign Exchange Management Export Import Management and Documentation International Marketing International Logistics Management International Business Environment Global Financial Markets and Instruments WTO and India Management of Multinational Corporations International Trade Theory and Practice International Business Law Global Supply Chain Management & Logistics Credits 05 05 05 05 05 05 05 05 05 05 05 Internal External Assessment Marks 70 30 70 70 70 70 70 70 70 70 70 70 30 30 30 30 30 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 100 Specialisation: OPERATIONS MANAGEMENT Paper code Paper Name OM-01 OM-02 OM-03 OM-04 OM-05 OM-06 OM-07 OM-08 OM-09 OM-10 Project Management Quality Management Supply Chain Management Manufacturing Strategy Advance Production & Operation Management Productivity Management World Class Manufacturing Technology Management Integrated Materials Management Systems Reliability. Safety and Maintenance Management Credits 05 05 05 05 05 05 05 05 05 05 Internal External Assessment Marks 70 30 70 30 70 30 70 30 70 30 70 70 70 70 70 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 Verified _______________ _______________ _______________ 7 _____________________ .

Decision making. setting objectives – MBO method: concept and process of managing by objectives. PHI. New Delhi. boundary less structure. Unit –IV: Leading and Controlling: Motivation‐ concept. 5. steps in planning process. Likert’s four systems. and Decenzo. approaches to decision making. functions. Policies: meaning. Heinz Weihrich & Harold Koontz. Stoner.MBA – 101 MANAGEMENT CONCEPTS AND APPLICATIONS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective: The objectives of this course is to expose the students to basic concepts of management and to enable them to gain appreciation for emerging ideas. Fundamentals of Management. organizational design. techniques. Daft. the basic control process. Evolution and various schools to management thought. types of plans. 4. Prentice Hall of India. 2. Management‐ Text & cases. Recommended Books: 1. continuing management themes – quality and performance excellence. Course Contents Unit I: Introduction: Definition. Organizing – chain of command. global awareness. Pearson Education Asia. control effectiveness. Leadership traits. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Types of managers. Management. managerial skills and competencies. Management. Objectives: meaning. levels of strategies. levels of management.. New Delhi. team structure. network structure. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Management. delegation and decentralization. Management A global prospective (12th Edition) Tata McGraw Hill New Delhi. 3.P. Management. Excel Books. types of decisions and various techniques used for decision making. formulation of policies. techniques to increase motivation. S. Bombay. divisional. New Delhi. Richard L. characteristics of 21st century executives. New Delhi Reference Books 1. Thomson south‐Western. Management: Principles. managerial roles. 2. Leading as a function of management. managerial grid. Social responsibility of managers Unit II: Planning: Meaning and nature of planning. Robbins. Prentice Hall of Hall of India. Robbins & Coulter. learning organization. Thomason Learning. Students will attempt five questions in all selecting one question from each unit. New Delhi. Rao. Examiner will set eight questions in all. Unit III: Organizing: Organizing as managerial function – organization structures – functional. Note: 1. Verified ________________ ________________ ________________ Page 1 of 89 ______________________ .A. procedures and practices in the field of management. V. Jetal. selecting two questions from each unit.S. Satya Raju. Anil Bhatt & Arya Kumar. 6. Controlling: control function in management. nature. Oxford University Press. concurrent and feedback controls. span of control. matrix. Hellregel. Management‐Concepts and Cases. D. Strategies: definition. Leadership styles. steps in decision making. Processes and Practices. types of control – feed forward. Programs.P. 3.

Principles of Microeconomics. Dominic Salvatore: Managerial Economics: Principles & Worldwide Applications 6/e.MBA -103 MANAGERIAL ECONOMICS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational managerial decision‐making. transfer pricing. Students will attempt five questions in all selecting one question from each unit. dual pricing. Pearson Education. demand forecasting‐ techniques. measurement and control. Recommended Books: 1. Chris Lewis & Sudhir K Jain. D. Sultan Chand and Sons.G. cost plus pricing. Unit III: Production and cost analysis‐ production function. Adapted Version. Fiscal Policy‐ Taxes & Expenditure. and Maheshwari K. Varshney. pricing theory and practice‐ perfect competition. Managerial Economics.L. New Delhi. cost relationships. It further seeks to develop economic way of thinking in dealing with practical business problems and challenges.L. Distinction between Micro and Macroeconomics. Oxford University Press. penetration pricing. Craig H Petersen. Marginal analysis. Note: 1. Mehta. New Delhi. general and export pricing strategies and practices‐marginal pricing. selecting two questions from each unit. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Sultan Chand and Sons. laws of production. Managerial Economics. Examiner will set eight questions in all. Reference Books 1. Course Contents Unit I: Introduction to Managerial Economics: Scope of Managerial Economics and other disciplines. Cengage Publications 3. N. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Inflation‐type. Managerial Economics. Worth Publications 4. Objective of a firm Unit II: Theory of demand‐ demand functions. New Delhi. monopoly. P. demand distinctions. Verified ________________ ________________ ________________ Page 2 of 89 ______________________ . Mankiw. Unit IV : National income‐alternative concepts and measurement of National Income. Monetary Theory and Policy‐ Money Demand and Supply. demand forecasting for new products. W. supply‐ basic concepts and equilibrium. Basic economic concepts in decision‐making. 3. concept of consumer’s equilibrium. income and substitution effect. Macroeconomics. monopolistic competition. Market structure. cost curves. oligopoly. elasticity. implications and reforms. N. N. determinants. R. 2. Vikas Publication.L. breakeven analysis (introductory concepts). Managerial Economics. producer’s equilibrium. Mankiw.G. New Delhi 2. skimmed pricing. Diwedi. Fiscal imbalance.

Sundem. Bhattacharya.. Prentice Hall of India. R. Profit and Loss Account. 3. Donna. Recommended Books: 1. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Journal. Anthony. fund flow and cash flow statement. New Delhi Note: 1. Accounting: Text and cases. 2. H.e. Accounting principles. Chand & Company.S. Valuation of Goodwill. Englewood Cliffs 3. An overview of Accounting Standards (AS) in India Unit II: Accounting Cycle. New Delhi. Bhattacharya.K. Course Contents Unit I: Introduction to Finance. New Delhi 4. Ramachandran. Users of accounting statements. 6.. 5. Recent trends in financial accounting: inflation accounting.MBA‐105 FINANCIAL ACCOUNTING FOR MANAGERS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of this course is to promote an in‐depth understanding of fundamental accounting concepts and practice as well as to enhance users’ ability to apply such concepts to make better‐informed managerial decisions. “How to Read a Balance Sheet: Adapted to Indian laws & requirements” Oxford and IBH Publishing Company Pvt. N. Horngren. Financial Accounting for Management. Prentice Hall International. S. S. the profit and loss account and related concepts. Verified ________________ ________________ ________________ Page 3 of 89 ______________________ .A and Philbrick. Gary L. Accounting as an information system. T. et al. Measurement of business income and financial position: Constructing corporate financial statements i. Provision affecting preparation. selecting two questions from each unit. common size financial statements. introduction to human resources accounting. Oxford University Press. Pearson Education. conventions and concepts. Trial Balance. Accounting for Management : Text and Cases. Introduction to Accounting. Tools of Financial Analysis‐ ratio analysis. Unit IV: Financial Analysis ‐ Concepts and objectives. Balance sheet and related concepts. New Delhi.John. Ambrish.K. Cash flow statement. Elliott. Vikas Publishing . Grewal. Inventory Valuation. Charles T. Gupta. & Kakani.. Introduction to Financial Accounting . Students will attempt five questions in all selecting one question from each unit. Ledger. Examiner will set eight questions in all. presentation & analysis of Audit reports & Director’s reports Unit III: Accounting for Tangible & Intangible Assets: Fixed Assets and Depreciation Accounting. trend analysis. Balance Sheet. Financial Accounting for Management: An Analytical Perspective. Tata McGraw Hill. Robert N. Financial Accounting ‐ A Managerial Perspective. Narayanaswamy. Generally Accepted Accounting Principles (GAAP). Tata McGraw Hill. New Delhi. Maheswari & Maheswari. Accounting for Managers. . R. 4. Paresh Shah: Basic Financial Accounting For Management. New Delhi 2. Ltd Reference Books 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Vikas Publishing House.

Verified ________________ ________________ ________________ Page 4 of 89 ______________________ . Testing of Hypothesis: Large Sample Tests.S. Sweeney. perfect correlation. Construction of Index Numbers and their uses Unit III: Meaning of correlation. selecting two questions from each unit. Objectives of Time Series. standard deviation and mean deviation. Unit II: Introduction. and Williams. (t. Students will attempt five questions in all selecting one question from each unit. properties of regression coefficients. Anderson. linear and non‐linear regression. J. probable error of correlation coefficient. median and mode and their implications. and Irregular Variation‐Methods of Estimating Trend. New Delhi Note: 1. F. R. R. & Gupta. Levin.J.P. Course Contents Unit I: Definition and role of statistics: Application of inferential statistics in managerial decision‐ making. negative correlation. Thomson South‐ Western. Tata McGraw‐Hill. New Delhi. Fisher’s and CPI. types of regression: ‐ simple and multiple regression. New Delhi. Davis & Pecar: Business Statistics using Excel. Examiner will set eight questions in all. Skewness. 3. Simple Aggregate Method and Weighted Aggregate Method – Laspeyre’s. Z Test and Chi Square Test). types.MBA-107 BUSINESS STATISTICS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of this course is to enable candidates to develop a knowledge and understanding of some basic statistical techniques and ability to apply this knowledge and understanding in solving business problems. K. Measures of Dispersion: range. M. Beri‐ Statistics for Management. D. Sultan Chand & Sons. Techniques of association of Attributes & Testing Recommended Books 1. Gupta C B. scatter diagram. Unit IV: Theory of Estimation. Small Sample test. properties of correlation coefficient. S. Business Statistics. Sharma. types of correlation :‐ positive correlation. multiple and partial correlation coefficients. meaning of multiple and partial correlations . Index Numbers: Definition. Gupta V. Statistics for Business and Economics. Statistics for Management. D... Karl Pearson’s coefficient of correlation. Oxford University Press. Gupta. Reference Books 1. Measures of central tendency: mean. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. uses.I. statement of regression lines. An Introduction to Statistical Methods. A. Prentice Hall of India (PHI). New Delhi. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Meaning of regression. Paasche’s. Pearson Education. linear and non‐linear correlation .P. 4. Business Statistics. Cyclical Variation. Analysis of Variance – one way. & Rubin D. T. New Delhi 2. 3. two ways. Identification of Trend ‐ Variations in Time Series: Secular Variation.. 2. Seasonal Variation. Vikas Publishing House. definition of regression coefficients.

The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Kaul Asha. PHI. memos. types of listening. New Delhi. Kaul Asha. Gustav W. P. Pearson Education. The Essence of Effective Communications. stages of the negotiation process. Friedrich. D. PHI. Presentation skills: elements of a presentation. Unit IV: Written Business Communication: Principles of effective writing. Unit III: Negotiation skills: need to negotiate. Ludlow. Cases And Applications. importance of communication in management. Effective Business Communiation. style of letter arrangement. notices. business dining. M. Ltd. circulars. Strategic Communication: In Business and the Profession . Note: 1. R. New Delhi.MBA-109 BUSINESS COMMUNICATION External Marks: 50 Internal Assessment: 20 External Workshop: 30 Time: 3 Hours Course Objective To acquaint students with the required skills for effective communication in business organisations Course Outline Unit I: Nature and Process of Communication: Definition. Examiner will set eight questions in all. Business etiquettes: telephone etiquette. Lynda Dee. and Dixon. Prentice Hall of India Pvt. purpose and process. designing your presentation. Barriers to communication. Oxford University Press. Basic Business Communication. negotiation strategies.V. 2. New Delhi. factors affecting negotiation. Tata McGraw Hill Publishing Company Ltd. agenda and minutes.E. Prakash. styles of walking. voice modulations. Students will attempt five questions in all selecting one question from each unit. 3. handshakes. & Flatley. gestures. smiles. Hair. business manners of people of different countries. developing resume Recommended Books 1. 3. Communication skills for Interviews and Group Discussions. Chaturvedi.. Business Communication. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Verified ________________ ________________ ________________ Page 5 of 89 ______________________ . and Chaturvedi Mukesh. essentials of good listening. communication structure in organization. classification. New Delhi 2. selecting two questions from each unit. & Panton. guidelines for developing non‐ verbal communication skills. types of letters. hand movements. conditions for successful communication. New Delhi. Raman. Business Communication : Concepts. Meenakshi and Singh. New Delhi 4. Nonverbal communication: classification of non‐verbal communication. body language. Business Communiation. Unit II: Listening: listening process. Report writing. Reference Books 1. Dan O’. Lesikar. F. gazes. business letter format. Pearson Education. R.

managing page layout and printing. Recommended Books 1. creating and managing tables. conventions and advantages. Verified ________________ ________________ ________________ Page 6 of 89 ______________________ . Peter Norton. Schema and Sub‐schema. Introduction of Information Technology. Representation of data in computer memory (Binary. Examiner will set eight questions in all. Delhi 2. Rajaraman. 2. managing slide templates. types of computer networks. Computer Networks: Evolution. mail merge. Tannenbaum. Delhi. Advantages. features. Basandara. Introduction to Database Management: Concept. Galgotia Publication. components of computer system. Presentations using MS Powerpoint: Basics of presentations. uses and advantages. Computer Today. Fundamentals of Data Communication: Data Signals‐Analog and Digital. Applications of Computers in Business. types and components. managing page layouts and printing. Computer Networks. Computer Languages: Basic features and Classification. formatting text. Spreadsheets using MS Excel: Spreadsheet features. managing slide transitions. Unit II: Introduction to Data Processing and Management‐ Basic of Data Processing: Data and Information. Internet applications in business Unit IV: Software Packages for Office Applications. A minimum of Three (03) and maximum of Eight (08) cases/ practical exercises shall be discussed by the faculty 2. Introduction to Computers. PHI Note: 1. managing different views. software and computer applications in business Course Contents Unit I: Introduction to Computer System: Basic Computer Organization: Introduction.MBA-111 COMPUTER APPLICATION IN MANAGEMENT External Marks: 50 Internal Assessment: 20 Practical: 30 Time: 3 Hours Course objective To familiarize participants with the basic organization of computer hardware. classification of computers. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Internet: Concept. Types of Transmission. autofill features. features and capabilities. Students will attempt five questions in all selecting one question from each unit. Word Processing using MS Word: Basic features. Operating Systems: Basic features. how it works. ASCII and EBCDIC codes. PHI. Bandwidth. Inserting charts and graphs. File management and organization: Types of files. inserting formulas and functions. Unit III: Introduction to Data Communication and Computer Networks. Models and Characteristics. setting up slide shows. Octal and Hexadecimal system). basic components of computer networks. TMH. inserting images and graphs. adding and managing animations. selecting two questions from each unit. Data Processing Activities. Basic file management operations. Delhi Reference Books 1. macros.

Concepts of Mixed Economy Unit II: Overview of Political. balance of payments trends. Himalaya Publishing House. Adhikari M‐ Economic Environment of Business . 2. New Delhi Reference Books 1. public sector reforms and performance. “Business Environment”. An introduction to MRTP. nature and scope. business opportunities in the rural sector. Environment Scanning: meaning. Justin. environment for foreign trade and investment. Technological and Global environment.M. S. Pearson Education Ltd. CCI. Ian and Britton. 5. the process of environmental scanning. “Indian Economy”. Course Outline Unit I: The concept of Business Environment. Bedi. Excel Book. selecting two questions from each unit. significance and nature. New Delhi. Examiner will set eight questions in all. Worthington. K. Recommended Books 1. 6. Cherunilam. basic philosophies of Capitalism and Socialism with their variants. intellectual property regime and the R&D environment. “Business Environment”.. Francis. New Delhi 3. 2. “Business Environment‐Text & Cases”.P. New Delhi. New Delhi 7. “The Business Environment”. Socio‐cultural. New Delhi. Ltd. Unit IV: Globalization trends and challenges. Himalaya Publishing House. Note: 1. Suresh. Dutt. India’s competitiveness in the world economy. Pual. Verified ________________ ________________ ________________ Page 7 of 89 ______________________ . trends in service sector growth. Aswathappa. Legal. Interaction between internal and external environments. New Delhi... Business Environment Text and Cases. Tata McGraw Hill. New Delhi. 4. Consumer Protection Act. Students will attempt five questions in all selecting one question from each unit. banking reforms and challenges. Excel Books. New Delhi. “Essentials of Business Environment”. public‐private partnership. SEBI Act. K. Tata McGraw Hill.MBA-113 BUSINESS ENVIRONMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of this course is to sensitize towards the overall business environment within which organization has to function and to provide insight to students of its implication for decision making in business organizations. FEMA. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The changing dimensions of these laws and their impact on business Unit III: Current industrialization trends and industrial policy. external influences on India’s business environment. Namita. environment for the SME sector. Ruddra and Sundaram. Himalaya Publishing House. infrastructure development and policy. Gopal. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Chand & Co. exchange rate movements and their impact. Chris . Mishra S K & Puri V K ‐ Economic Environment of Business.

Unit II: Job design: definition. Selection: meaning. Tata McGRAW Hill. limitations and problems of performance appraisal.MBA-115 HUMAN RESOURCE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To help the students develop an understanding of the management of human resources and develop abilities and skills required to manage them. definition. William B.. uses of performance appraisal. line and staff responsibility. Human Resource & Personnel Management. definition. aim and components.Factors influencing compensation levels. training procedures. Career Development. Human Resource Management. and Keith Davis. purpose. 3. different types of interviews and interview process. concepts. factors affecting HRP. objectives of. Subba Rao. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. V. Course Contents Unit I: Human Resource Management ‐ meaning. New Delhi 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. policies. factors affecting recruitment policy.P. Ivancevich. 3. benefits of HRP. P. qualities of HR Manager. Compensation: introduction. Human Resource Management. need and objectives. Unit III: Human Resource Development: Introduction. objectives of HRM. Himalaya Publications House. role of personnel manager and HR manager. Unit IV: Performance management: Introduction. Mumbai. Verified ________________ ________________ ________________ Page 8 of 89 ______________________ . benefits of training. Training and development: meaning of T & D. benefits of job analysis . Career Planning. various types of tests. an overview of performance incentives . Industrial relations: Conceptual framework of Industrial relations in India. 4. Examiner will set eight questions in all. approaches. selection procedure. evolution of HRM. McGraw Hill. HR planning: introduction. Werther Jr. training methods. Pearson Education. HRM functions. features of HRM. 3rd Edition. objectives. recruitment sources. importance of training. meaning. 2. Human Resource Management and Industrial Relations. Singapore Note: 1. Evaluating HRM Effectiveness. Recruitment: definition. Students will attempt five questions in all selecting one question from each unit. Job analysis: definition. New Delhi. Excel Books: New Delhi. need. Garry Dessler & Biju Verrky. Human Resource Management . Rao. Human Resource Management. Tata McGRAW Hill. recruitment techniques. selecting two questions from each unit. Managing Ethical Issues in HRM. nature and scope of HRM. Potential appraisal. New Delhi Reference Books 1. different methods of appraisal System.S. process. factors influencing HRM. Stages. Recommended Books 1. objectives. Employee Mobility‐ Internal and External. Aswathappa. need for HRP. placement and induction. Career Planning: Introduction. process. Career Management.Job evaluation. Difference between Personnel Management and HRM.

Advertising. Keller. “Principles of Marketing”. Factors Affecting Marketing Environment. Market Targeting – Introduction. Thomson Learning. Reference Books 1. Sherlakar. Channels of Distribution for Consumer/ Industrial Products. O. Factors Affecting Channel Distribution. Retail Distribution System in India. Product Positioning ‐ Introduction. Unit IV: Pricing Decisions. Oxford University Press. Marketing Environment. Koshy.. Etzel. Panda. L.MBA-102 MARKETING MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The purpose of this course is to develop and understanding of the underlying concepts. Mullins. Himalaya Publishing House. Branding and Packaging Decisions. New Delhi. Failure of New Products. Unit III: Marketing ‐ Mix Decisions. selecting two questions from each unit. Pearson Education. Definition.. Promotion: Promotion‐mix. Functions of Marketing Management. Wants. Basis for Consumer/Industrial Market Segmentation. “Principles of Marketing”. Product‐Mix. New Delhi. 3. Markets and Marketers. Benefits/Purpose and Limitations of Market Segmentations.. Verified ________________ ________________ ________________ Page 9 of 89 ______________________ . Recommended Books 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Product Decisions. Market Segmentation Procedure. “Marketing Management”. Marketing Organisations. Rural Marketing.. M. D. “Marketing Management”. Consumer Markets and Industrial Markets. 2.. “Marketing Management”. Irwin. L. Concept of Marketing Management.. McGraw‐ Hill Publication. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. A Brief Account of Marketing of Services. Course Contents Unit I:Introduction. Tata McGraw Hill. K L. Objectives.. Qualities of Marketing Manager. Gary. Procedure. M. Baines: Marketing.J. Lamb. Direct Marketing . Pricing Objectives. Usefulness. B.. 7. Customer. Thomson Learning 5. Pearson Education. Management of Channels: Current Trends in Wholesaling and Retailing. 6. Mc Danniel. Importance & Process. Consumer. P. 4.J. Tapan.E. A. Importance and Scope of Marketing. Policies Methods of Setting Price. Marketing Information System and Marketing Research. Walker. and Pandit. P. Sales Promotion. 3. “Marketing Management”. and Boone. & Armstrong.J. Demands.. Elements of Marketing ‐ Needs. Kotler. New Product Planning and Development Process... “Marketing Management: A Strategic Decision‐Making”. Consumer Behaviour ‐ Introduction.. Unit II: Market Segmentation. New Delhi. New Delhi. Examiner will set eight questions in all. Stanton. Kurtz. Publicity and Public Relations. B. “Marketing: Concepts and Cases”. Marketing Vs Selling. Excel Publication. J. New Delhi.. Kotler. Marketing – Mix. Ramaswamy & Namakumari. Hair.A. New Product Development‐Concept and Necessity for Development. Personal Selling. and Harper. Students will attempt five questions in all selecting one question from each unit. Strategic Marketing Planning. Differentiating the Product. Segmenting the Market. “Marketing Management”. and Jha. Electronic Marketing. Note: 1. Product Positioning Strategy. A. strategies and issues involved in the marketing of products and services. Walker. W. Product Life cycle ‐ Stages and Strategies for Different Stages of PLC. Pricing Strategies. Macmillan Publication. Philosophies of Marketing Management.J. International Marketing . S. 2.

F. Himalaya Publishing House. Learning ‐ concept and theories of learning. Parikh and Gupta. Empowerment‐ significance. New Delhi. Kenneth H and Johnson Dewey E. 3. Course Contents Unit I: Definition. group dynamics. Aswathappa. Pearson Education. reinforcement. Tata Mc Graw Hill. managing resistance to change. Recommended Books 1. foundations of OB. Organizational Behaviour. Attitudes and values. emotional intelligence in contemporary business. Unit IV: Job design – definition. sources. Lewin’s three‐ step model of change. New Delhi. techniques. Organizational power and politics. Management of Organsational Behavior: Leading Human Resources. 4. concept of Organizational Behavior. challenges and opportunities for OB. New Delhi. Prentice Hall of India. Mc Shane L. Conflict‐ concept. Blanchard. Reference Books 1. Luthans. management. Tata Mc Graw Hill. errors and applications. Verified ________________ ________________ ________________ Page 10 of 89 ______________________ . selecting two questions from each unit. Steven. Examiner will set eight questions in all. Hersey Paul. process and prerequisites. organizational culture . Glinow Mary Ann Von & Sharma Radha R. resistance to change. theories and applications. Perception ‐ concept. Tata Mc Graw Hill. creating effective teams. Newstrom John W. Organsiation Behaviour. K. A minimum of Three (03) and maximum of Five (05) cases shall be discussed by the faculty 2.MBA-104 ORGANIZATIONAL BEHAVIOR External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with basic organizational processes to bring about organizational behavior. Stress – sources. Organizational Behavior. types. Pearson‐Prentice Hall. types of group. New Delhi. contributing disciplines to the OB field. 2. 2. Group behavior – concept. Unit II: Individual behavior. theories of motivation. group development. Organizational Behaviour: Human Behaviour at Work . Students will attempt five questions in all selecting one question from each unit. New Delhi 3. organizational learning. Unit III: Motivation – concept. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Teams – types. New Delhi. Organisation Behaviour. Stephen P Robbins & Seema Sanghi. Personality ‐ concept. process. determinants. Note: 1. Organizational Behaviour. organizational change – concept. consequences and management. New Delhi.

Target Costing. Neo Concepts for Decision Making: Activity Based Costing. replacement. full costing. Methods of calculation of these costs and their role in management decision making like sales. Budgeting and Budgetary Control. and Overhead Variance. concept of investment center. S. Sales Budget. Thomson South Western. Reference Books 1. 4. Horngreen.106 MANAGEMENT ACCOUNTING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of this course is to develop an insight into the utilization of financial and cost accounting information for planning. Note: 1. Types of Budget. sales etc. Production Budget. Oxford University Press. New Delhi 2. Hansen. M. New Delhi 3.. scope and tools of Management Accounting. Standard Costing: Concept of standard costs. Arora M N. replacement. cost and price related decision making. C.S. Financial accounting and Cost Accounting. Management Accounting vs. Besides this to have clear understanding of other important tools useful for financial. establishing various cost standards. buying etc.T. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.. profit center and responsibility centres and its managerial implications. New Delhi.. Unit IV: Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. Pandey. Bamber. Cost and Management Accounting. Value Chain Analysis. Stratton W.. overhead allocations. calculation of Material Variance. 3. Introduction to Management Accounting. Verified ________________ ________________ ________________ Page 11 of 89 ______________________ . Braun K. Decision involving alternative choices. Shah: Management Accounting.M.MBA. Cost‐Volume‐Profit Analysis and P/V Ratio Analysis and their implications. New Delhi. Tata McGraw‐Hill.. Differential Costing and Incremental Costing: Concept. Management Accounting¸ Vikas Publishing House. Advantages and Limitations of Budgetary Control. Static and Flexible Budgeting. Unit II: Marginal Costing: Marginal Costing versus Absorption Costing. Vikas Publishing House.O. Unit III: Budgeting: Concept of Budget. preparation of cost sheet. Cost Accounting‐ Meaning. M Y Khan & P K Jain. controlling and decision making in the business. & Dearden. Bhattacharyya. Capital Expenditure Budget and Master Budget. Labour Variance.L. Costing for Management¸ Vikas Publishing House. cost center. PHI India. 5.W. New Delhi. Management Accounting. D.W. L.R. Managerial Accounting. Recommended Books 1. & Mowen. Cost Management. types & importance . Harrison. New Delhi.K. Examiner will set eight questions in all. Sundem G. John. Transfer Pricing : concept. M. uses and applications. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision‐making like single product pricing. selecting two questions from each unit. and its applications and implications. T. Materials Budget.. 2. Management Accounting. Course Contents Unit I: Management Accounting: nature. Students will attempt five questions in all selecting one question from each unit. multi product pricing. Scope and Classification of costs. I. Preparation of Cash Budget. Pearson Education. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

debentures and bonds as sources of long‐term finance. 5. objectives of financial management‐profit maximization and wealth maximization. 4. Prasanna. Working Capital Financing. New Delhi Note: 1. Money market. Ltd. Recommended Books 1. preference shares. New Delhi 2. valuation of securities. Fundamentals of Financial Management. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Y and Jain. Oxford University Press. Students will attempt five questions in all selecting one question from each unit. Indian financial system – Primary market.MBA. Factors affecting dividend decision. components. preference shares. Tata McGraw Hill. Pandey. weighted average cost of capital and implications. Concept. Innovative source of finance . Prentice Hall/ Pearson Education. operating and combined leverage alongwith implications. risk and return analysis. New Delhi. New Delhi. NOI. M. Financial Management: Text Problems and Cases. Chandra. Verified ________________ ________________ ________________ Page 12 of 89 ______________________ . Prasanna Chandra. Secondary market – stocks & commodities. Unit IV: Dividend policy – Factors affecting the dividend policy ‐ dividend policies‐ stable dividend. Jordan. Examiner will set eight questions in all. potentiality of equity shares. Concept and Approaches of capital structure decision : NI. A. Tata McGraw Hill.108 CORPORATE FINANCE External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The purpose of this course is to acquaint the students with the broad framework of financial decision‐making in a business unit. EBIT‐EPS Analysis. factors affecting working capital requirement..K. Leverage Analysis – financial. Foreign exchange markets. Wiley Publication 2.M. 6. Tata McGraw Hill. Overview of Working Capital Decision: Concept. Khan. Tata McGraw Hill. Vikas Publication House Pvt. stable payout. Wester Field. Srivastava: Financial Management. Unit III: Financing Decision: Long‐term sources of finance. Fundamentals of Corporate Finance MacGraw Hill. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Time value of money. Risk and Uncertainty in Capital Budgeting. Financial Management. New Delhi Reference Books 1. Van Horne and Wachowicz . P. Ross. New Delhi. Principles of Corporate Finance. Capital budgeting practices in Indian companies. selecting two questions from each unit. Brealey and Myers. debentures and retained earnings. I. inventory and receivables. Gordon’s Model and Modigliani Miller Model. Traditional and Modigliani Miller Approach. Financial Management ‐ Theory & Practice. Organisation of finance function. Relevance and Irrelevance. Changing role of finance managers in globalized environment. Stephen A. Corporate Finance‐ Theory & Practice. 3. 3. Theories of dividend decision: Walter’s Model. Unit II: Investment Decision: Appraisal of project.. Cost of Capital : Cost of equity. Working Capital Management: Management of cash. Process & Techniques of Capital Budgeting and its applications. Financial Management. Course Contents Unit I: Financial management – Introduction to finance. Damodaran.

EOQ. Nicholas J Aquileno. Tools and techniques for quality improvement: check sheet. Coding Methods. Kachru. process diagram. Total quality management (TQM) model. Buffa & Sarin. Objectives. Maintenance Management ‐ Concepts. Course Contents Unit I: Nature and Scope of Production and operations Management. Process. histogram. Tata McGraw Hill.MBA-110 PRODUCTION AND OPERATION MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective is to get the students acquainted with the design aspects of operations and material management and to develop relevant skill. Production & Operations Management. Students will attempt five questions in all selecting one question from each unit. its relationship with other Systems in the organization. New Delhi. Process Selection. Capacity Design. Excel Books. 2/e. SED. Factors. Pareto chart. Unit II: Functions of Production and material management. Types of manufacturing Systems and layouts. WCM etc. 3. TOC. Product Design. VED. Modern Production/Operations Management. New Delhi. Krajewski & Ritzman. concept of Six Sigma and its application. Nitin K Agarwal. and Development. factors Affecting System and Concept of Production and Operation management. “Production and Operations Management Text and Cases”. Production Selection. Service quality. 4. Quality assurance. Unit III: Materials Management ‐ Concepts. Procedure Management ‐ Types of Stores. Functions. Prentice Hall India. New Delhi. Objectives. 2. statistical process control chart. Layout Planning and Analysis. Facility Location. scatter diagram. Methods. Upendra. “Operations Management”. Functions Purchasing Management ‐ Objectives. and Productivity Measurement. Advanced Manufacturing Technologies: JIT. In Mass Production in Batch production. Production & Operation Management. Production Planning and Control. Determination of Material required. Examiner will set eight questions in all. Lean/ Green Manufacturing. FSN analysis. facility Location. and safety concepts Recommended Books 1. Note: 1. Meaning. Chary. Verified ________________ ________________ ________________ Page 13 of 89 ______________________ . Pearson Education. cause and effect diagram. Functions. 2. Types of production Systems. Value Analysis – Concepts Inventory Management – Objectives. Bedi. Inventory control techniques‐ ABC. Tata McGrawHill. Adam & Ebert. facility Layout. John Wiley Publication Reference Books 1. 3. “Operations Management for Competitive Advantage”. Functions. Richard B Chase. Job order manufacturing. Oxford University Press. F Robert Jacobs. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Quality characteristics of goods and services. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. selecting two questions from each unit. Production & Operations Management. Types of Maintenance Unit IV: Quality management: Introduction. Productivity Variables. New Delhi.

Uma Sekaran. New Delhi Reference Books 1. New Delhi. extraneous variable. Types of business problems encountered by the researcher.. 2. editing and tabulation of data. “Business Research Methods”. 7. Palgrave publication 2. Correlation. Precautions in preparation of questionnaire and collection of data Unit IV: Analysis of data: Coding. Cooper & Schindler. Problems and precautions to the researcher in India. Walliman. Types of research. Macmillan. Shenray & Pant. “Statistical Methods in Business & Social Sciences”. Oxford University Press. Concept of Independent & Dependent variables. Research Methods for Business. “Research Methods for Business Students”. Qualitative and quantitative research.MBA-112 BUSINESS RESEARCH METHODS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision‐making Course Outline Unit I: Introduction: Concept of research and its applications in the various functions of management. 4. selecting two questions from each unit.. Treatment. Types of data and various methods of collecting data. Recommended Books 1. Students will attempt five questions in all selecting one question from each unit. Uses of Data Analysis Tools like SPSS and Excel.. Rank Correlation. “Research Methods in Business & Social Sciences”. Precautions in preparing the research report. Concept of measurement.S. Collis J and Hussey R “Business Research”. Report Preparation: Types and layout of research report. 5. Macmillan 6. causality. “Research Methods in Behavioural Sciences”. Unit II: Concept and Importance in Research ‐ Features of a good research design – Exploratory Research Design – concept. types and uses. Descriptive Research Designs ‐ concept. various kinds of charts and diagrams used in data analysis. Bibliography and Annexure in report. Wiley Publications Note: 1. Bi‐variate Analysis: Chi square. types and uses. Saunders. Experimental Design: Causal relationships. Alan & Emma Bell. replication. 3. Data Processing. Analysis and Estimation. Regression Analysis. Kothari C. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. New Delhi. Macmillan. Process of research: Steps involved in research process. Analysis of Variance. Dwivedi R.R. concomitant variable. Tata McGrawHill. “Business Research Methods”. Bryman. Sage Publications. “Social research methods”. Preparation of questionnaire and schedule. Hypothesis Testing. Control group. Pearson Education. Verified ________________ ________________ ________________ Page 14 of 89 ______________________ . Sample size. Determination and selection of sample member. Nicholas. generalization. Merging the two approaches Unit III: Data collection: Sampling procedure. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Examiner will set eight questions in all.

3. New Delhi. World Trade Organization – IPR. Role of Subsidiaries. 2.. Students will attempt five questions in all selecting one question from each unit. International Entry Modes. New Delhi. TRIMS. Verified ________________ ________________ ________________ Page 15 of 89 ______________________ . Hill. Ltd. Sharan V.. 4. Aswathappa. “International Business”. Prentice‐Hall.Strategy in the Internationalization of Business. Radebaugh. Hecksher‐Ohlin Theory. Reference Books 1. Recommended Books 1. India’s Attractiveness for International Business. Concept and Definition of International Management. J. New Delhi. Course Contents Unit I: Introduction to International Business. GATS‐ Ministerial Conferences. New Delhi.L. Tata McGraw‐Hill. Vernon’s Theory of International Product Life Cycle. Unit IV: International Monetary Fund. Reasons and remedies for Adverse Balance of Payment. Convertibility of Capital Account. “International Business”. Unit II: International business Competitive strategies: Porter’s model. Charles W. 2.. Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade – Introduction to current EXIM policy. Their Advantages and Disadvantages. Balance of trade and balance of payments: Constituents of Capital Account and Current Account. Reasons for Going International. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. “International Business”. Comparative Cost Theory. Paul J.MBA. Organisational Control. “International Business”. Oxford University Press. selecting two questions from each unit. (GATT). Bartlett & Ghoshal’s Model of TNCs. Deresky H. Prahalad and Doz’s strategy model. Global Challenges. Note: 1. Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs. Entry Barriers. D. Prentice Hall of India. K. “International Business”. Tata McGraw Hill Co. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.. International organisation and control: Organisational structures. 3. Joint Ventures. process of internationalization .114 INTERNATIONAL BUSINESS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective is to impart knowledge and skill of analysis of operational processes of business between two or more nations. Control procedures. Foreign Direct investment. Rakesh Mohan Joshi. “International Financial Management”. Opportunity Cost Theory. Prentice Hall of India. New Delhi. TRIPS.. Prentice Hall of India. New Delhi. International Business.. Location of decision‐ making. Daniels. Examiner will set eight questions in all. L. Unit III: International Trade: Theories of International Trade‐ Absolute Advantage Theory. and Sullivan.. Foreign Institutional Investment.

. Verified ________________ ________________ ________________ Page 16 of 89 ______________________ . New Delhi. formation. New Delhi 3. arbitration Unit III: The Companies Act. prevention of oppression and mismanagement. Sultan Chand. Examiner will set eight questions in all. Quasi‐Contracts Unit II: The Sale of Goods Act: Contract of sale of goods. Ramaiyam. Mercantile Law including Industrial Law.C. 1998 4. Ltd. S. S. the negotiable instruments act: nature and types. prospectus. Business Law. Sultan Chand. New Delhi. S. Excel Publications.M. holder‐in‐due course. TMH. M. A. Vikas Publishing House. 1992 3. void agreements.M. memorandum and articles of association. New Delhi Reference Books 1. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. breach of contract and its remedies. dishonour and discharge of a negotiable instrument. N. compromise arrangements and reconstruction.C. Busienss Law. Guide to the Companies Act. borrowing powers. Students will attempt five questions in all selecting one question from each unit. management and meetings. selecting two questions from each unit. J. Kuchhal. performance of contracts. Business Law. The Negotiable Instrument Acts. 2. forces and regulatory measures governing business operations in India. negotiation and assignment. 4.. winding up. allotment of shares Unit IV: Membership. 1980 2. D. Nagpur. N.C. Consumer Protection Act and Cyber Law Recommended Books 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Khergamwala. Kapoor.MBA-116 LEGAL ASPECTS OF BUSINESS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The purpose of this course is to acquaint students with various laws. conditions and warranties. shares and share capital. New Delhi Note: 1.S. Tulisian P. Business Legislation Management.M. Course Outline Unit I: The Indian Contract Act: Essentials of a valid contract. accounts and audit. Vikas Publishing House Pvt. 1956: Nature and types of companies. Gulshan. Business Law for Managers. and Deepa Parkash.. rights of an unpaid seller. Tripathi. Shah. transfer of property. Kuchhal . Wadhwa.. Bombay.

Period and Frequency. Ethical Issues. FTP. IP addressing and Domain Naming System. Examiner will set eight questions in all. PHI 6.S Narayanan. Computer Networks and Internet. Bertsekas & Gallager “Data Network” . “Data Comunications and Computer Networks”. Websites and web pages. Verified ________________ ________________ ________________ Page 17 of 89 ______________________ . Software components. Dhunna. Willey Pub. Networking applications in Education and Training. A. Major issues and considerations in networked economy: Social issues. Gupta. Banking. Prakash C. Cengage Learning Note: 1. control mechanism. Natalia Olifar & Victor Olifer. Countermeasures to ensure security. “Computer Networks”.MBA-118 COMPUTER NETWORKS AND INTERNET External Marks: 50 Internal Assessment: 20 Practical: 30 Time: 3 Hours Course Objective To familiarize participants with technologies like networking and internet and to build skills in applying these technologies to various business processes Course Outline Unit I : Evolution on Computer Networks. Advantages. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Networked Economy‐Framework. PHI 7. Transmission Media. Impact of Computers Networks on Business. Comer & M.”Computer Networks”. WWW: Hypertext and Hyperlinks. Recommended Books: 1. Privacy issues and Health issues. e‐governance and social networking. Students will attempt five questions in all selecting one question from each unit. Cryptography. Wavelength. A. Components of computer networks: Hardware components. how it works. Email. Tanenbaum. Bandwidth. Transmission Impairments. S.”Computer Communication & Networking Technologies”. topologies. Telnet. Mukesh and Verma. Information and Knowledge sharing using computer networks and the Internet Unit IV: Network Security: Security Threats and their sources. Identifying and Managing IT risks. Gallo.”Computer Network & Internet”. Issues and future trends. Transmission Modes. Forouzan. Composite Analog Signals. Network Architecture Models: Introduction to OSI and TCP/IP Models Unit III: Internet: History and Development. Pearson Education 3. Behraj A Forouzan. Data Signals: Analog and Digital signals. Pearson Education 2. McGraw‐Hill. Tata McGraw Hill 3. 4. Computer Networks. Douglas E. Amplitude. classification. Economic issues.”Data Communication & Networking”. Internet and WWW tools and Applications: Browser. Multiplexing and spreading. Bit Rate and Bit Length. Healthcare.. Data Communication and Networking. Switching and Routing Unit II: Computer Networks: Basic concept. Deepak . selecting two questions from each unit.. Stalling W. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. B. Vayu Education of India 2. Data Transmission: Communication Modes. Pearson Education Reference Books 1. 5. URL.

Sweeny and Williams. Pearson Education. Scope of OR in business activities. OR Models: Linear programming. Finding optimal solution.S. degeneracy. Tata McGraw Hill. New Delhi. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Alternate solution of LP. Frederick Hillier and Gerald Lieberman. Optimization concept. advantages. Thomson learning 2. Balanced. Assignment Problems‐ Travelling salesman problem. Inventory models. New Dehi. and Lieberman. Multi server. Tata McGraw Hill. Probabilities in PERT analysis. Formulation of dual problems. Hillier. Students will attempt five questions in all selecting one question from each unit. Infeasible and Maximization. Imbalance in total availability and total allocation – impossible shipments. Decision Making: Decision making environment. Single server/Single Queue. Course Contents Unit I: Introduction to OR. 3. 5. New Delhi. Barry Render.201 APPLIED OPERATION RESEARCH External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To introduce students to tools and techniques of OR and to equip them to make optimal managerial decisions. Project crashing. its economics interpretation. “Operations Research”. J. J. Vohra. Sharma. Natarajan. Types of Inventory control methods Unit IV: Network models. precedence. Problem formulation. N. K. New Delhi. 6. events. Row Minimum. project time calculations. Introduction to PERT. decision tree analysis. Reference Books 1. 4. Iteration. Introduction to LP. Probability distribution in queuing system. “Quantitative Methods for Business”.D. time cost considerations. “Operations Research”. Macmillan Publisher 2. “Quantitative Techniques in Management”. and other methods. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. decision under uncertainty. Unbalanced. Importance of OR. different methods for finding initial solution – VAM. Verified ________________ ________________ ________________ Page 18 of 89 ______________________ . Methods of allocation. Ralph Stair and Michael Hanna. errors and dummies. selecting two questions from each unit. Critical path analysis. Macmillan Publisher Note: 1. Alternate methods of solutions. Balasubramani and Tamilarasi. Recommended Books 1. Column Minimum. G. F. Unit III: Queuing theory (waiting line). Sharma. Anderson. New Delhi. . Goal programming ‐ construction of goal programming models. “Quantitative Analysis”. Meaning and importance of inventory management. Goal Programming Algorithms. K. N‐W Corner Rule. “Operations Research”. Tata McGraw Hill. Unit II: Transportation Models‐ Nature and scope of transportation and allocation models. Operating characteristics of queuing system. Examiner will set eight questions in all. Pearson Education. product mix and various managerial applications and Graphical method of problem solving. Problems based in EOQ formula. Essential features of queuing system. activities. economic lot size. “Operation Research”. EOQ formula. Single Queue.. decision under risk. and maximization as objective Scope of transportation models. Duality in LP.J. “Quantitative Techniques”. float. Tests for optimality. CPM techniques. Network components.MBA.

Porter’s Five Forces of Industry Analysis.. Ireland R. J E Gamble. An overview of Project. Note: 1. Structure for Strategies.D. Personal Values and Business Ethics. Kazmi. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Guidelines for Crafting Successful Business Strategies. Strategic Control and Operational Control.203 STRATEGIC MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To emphasize on the role of strategies in the business and to familiarize the students with the process of strategy formulation. Crafting & Executing Strategy‐ The Quest for Competitive Advantage. Pearce II JA an Robinson Jr. Truman Talley Books / Plume Penguin Group. Mission. Delhi. Azhar. Mc Kinsey’s 7s Framework. Peter F. “Strategic Management‐Concept and Cases”. Himalayan Publishing House. Concept. Procedural Implementation. 2. Drucker. Tata McGraw Hill. Business definition. Techniques for Strategic Evaluation and Control. Defining strategic intent: Vision. New Delhi.M. Ltd. “Strategic Management‐Strategy Formulation and Implementation”. Goals and Objectives. Verified ________________ ________________ ________________ Page 19 of 89 ______________________ . Subjective Factors in Strategic Choice and Process of Strategic Choice Unit III: Strategy Implementation: Interrelation Between Strategy Formulation and Implementation. Corporate Culture. Strategy Analysis and Choice: Corporate Level Strategy Analysis: BCG Matrix & GE 9 cell Matrix. Business Level Strategy Analysis: Life Cycle Analysis. 4.. Organizational Appraisal: Concepts & Capability Factors . Unit II: Environment Appraisal: Concept & Environmental Sector. Srivastava R. Characteristic of Strategic Management. “Management Policy and Strategic Management (Concepts. Examiner will set eight questions in all. Skills and Practices)”. Reference Books 1. “Strategic Management Competitiveness and Globalization” Thomson Asia Pvt. AITBS Publishers and Distributors. Students will attempt five questions in all selecting one question from each unit.MBA. Business Level and Functional Level. 5. PEST Analysis. Corporate Politics and Use of Power. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Unit IV: Strategy Evaluation and Control : An Overview of Strategic Evaluation and Control. An Overview: Strategic Management Process. “Business Policy and Strategic Management” . Objective and Significance. Behavioral Implementation: An overview of: Leadership. Chandrasekharan: Strategic Management. 2.. Concept of Strategic Decision Making. The levels at which strategy operates. A J Strickland III. Structural Implementation: An overview of: Structural Consideration. Concept of Strategic Decision Making. selecting two questions from each unit. Hitt. David.B. Role of Organizational Systems in Evaluation. Resource Allocation. Framework for developing Strategic Advantage. Functional /Operational Implementation: An overview of: Functional Strategies. R... A A Thompson Jr.D. Pearson Education. “Managing in a Time of Great Change”. Recommended Books 1. Delhi. implementation and review process Course Contents Unit I: Introduction to Business Policy & Strategic Management: Definition. Type of Strategies: Corporate Level (Concept of Grand Strategies) . and Hos Kisson R.. SWOT Analysis as a Tool for assessing Organizational Capabilities and Environment Opportunities. Porter’s Value Chain Model. Aspects of Strategy Implementation.A. Oxford University Press. Fred R. Tata McGraw Hill Publishing Company Ltd. 3.. 3. M.

Examiner will set eight questions in all. Verified ________________ ________________ ________________ Page 20 of 89 ______________________ . selecting two questions from each unit. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.. software. implementation and maintenance. Decision Support Systems and Group Decision Support Systems. Improving business qualities. Marketing information systems. Rajanish. 11/e: Pearson Education Note: 1. Kenneth C. strategic role for information system. business process reengineering. Laudon. Students will attempt five questions in all selecting one question from each unit. Office Automation Systems. Ramesh. System Testing and documentation. Laudon. Managerial challenges. George and Behl. design. Management Information Systems: Managing the Digital Firm. O'Brien James. and Dass. Expert Systems.205 MANAGEMENT INFORMATION SYSTEMS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize participants with the fundamental of management information systems and their application in effective business management Course Outline Unit I: Basic concept of information systems. HR information systems Recommended Books 1. Executive Support systems Unit II: Information system for strategic advantage. Jane P. breaking business barriers. networking/telecommunication platforms Unit III: Developing Information systems: system development approaches and methodologies. Types of information systems: Transaction Processing Systems. Management Information Systems. Types of information and their characteristics. Role of information systems in business. data management and storage. Management Information Systems. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.MBA. 9/e: Tata McGraw Hill Reference Books 1. Marakas. Infrastructural requirements for information systems: hardware. information system analysis. conversion methods Unit IV: Information System Applications: Financial and Accounting information systems.

s/he may be dealt as reappear in that paper and will be dealt accordingly. A candidate shall submit her/his Project report as prescribed in scheme of examination. The detailed guidelines for Summer Internship and the specific aspects and format of the report will be circulated by the Department. Verified ________________ ________________ ________________ Page 21 of 89 ______________________ . In case a candidate’s report is rejected or s/he is unable to complete it within the prescribed period for her/his category.MBA-207 SUMMER INTERNSHIP REPORT External Marks: 70 Internal Assessment: 30 Every student of MBA (ITM) shall be required to undergo a practical training in an industrial organization approved by the Institute as per their scheme of examination. The evaluation of the Report will be done as per scheme of examination.

The synopsis will be evaluated by a committee constituted by the Chairman of the Department/Institute.MBA-209 PROJECT REPORT WRITING Internal Assessment: 50 Students will prepare the synopsis of the project to be prepared and submitted in the 4th semester of the programme under the guidance of a research supervisor. Verified ________________ ________________ ________________ Page 22 of 89 ______________________ .

Sources of Information. Criteria to Select a Product. Suggested Readings 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. 2. Entrepreneur. 7. New Delhi. Scarborough. Entrepreneurship and Economic Development. Excel Book. Tata McGraw Hill. Rationale. 3. Entrepreneurial Training. 4. 2. EDP Programmes. “Entrepreneurship: Theory. Process. Kuratko. Palgrave Publication. Women Entrepreneurship Development in India Unit III: Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale. Venture Capital: Venture capital. Manager Vs. “Entrepreneurship”. “Understanding Enterprise: Entrepreneurship and Small Business”. Entrepreneurship 2/e. South Western College Publications. Oxford University Press. Project Planning and Scheduling using Networking Techniques of PERT / CPM. Prentice Hall. selecting two questions from each unit. New Delhi. Charantimath. Robert D. Professionalism vs family entrepreneurs. Objective. Prentice Hall. “Entrepreneurship Development and Small Business Enterprises”. S et al. New Delhi. Entrepreneurial Competencies. Madhurima. PHI. NOC from Pollution Board. Classification and Types of Entrepreneurs. J. Family and Non Family Entrepreneur: Role of Professionals. New Delhi. “Essentials of Entrepreneurship & Small Business Management”. and Shikha Sahai. Pearson Education. Problems of Women Entrepreneurs. Incentives and facilities. Dollinger. Scope. M. and Practice”. Donald F. International versus domestics’ entrepreneurship. Traits/Qualities of an Entrepreneurs. Himalaya Publishing House. Role of SSI in Economic Development of India. Conducting Feasibility Studies.. Project Finalization. Venture capital process. Verified ________________ ________________ ________________ Page 23 of 89 ______________________ . Registration. Holt. Michael Peters and Dean Shephered. Examiner will set eight questions in all. Bridge. Institutional support for new ventures: Supporting Organizations. Importance of international business to the firm. Specimen of Project Report.MBA-202 ENTREPRENEURSHIP External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of the course is to expose the students to the growth of entrepreneurship in developing countries and acquaint with the establishment and running of a new enterprise Course Outline Unit I: Entrepreneurship: Concept and Definitions. Factor Affecting Entrepreneurial Growth – Economic. Entrepreneur Unit II: Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and Identification. 5. Hisrich. Lall. Students will attempt five questions in all selecting one question from each unit. “Entrepreneurship”. “Entrepreneurship”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. “Entrepreneurship: New Venture Creation”. locating venture capitalists. 6. Stages of economic development. SSI. New Delhi. “Entrepreneurial Development and Management”. Nature and Overview. Machinery and Equipment Selection. Profile Women Entrepreneur.. Women Entrepreneurship – Role & Importance. Project Report Preparation. New Delhi. Recommended Books 1. Poornima. 3. Rajeev Roy. Non‐Economic Factors. Note: 1. Methods of Project Appraisal Unit IV: International Entrepreneurship Opportunities: The nature of international entrepreneurship. New Delhi. Norman M. Vasant Desai.

U. HR: Workers Right and Duties: Work place safety. Process and Corporate Governance (Transparency Accountability and Empowerment). Oxford University Press. Virtue Ethics . Ethics and Governance. Marketing: Characteristics of Free and Perfect competitive market. social and ethical matters in business. Role of Auditors. Course Outline Unit I: Origin and Development of Corporate governance. “Corporate Governance & Business Ethics”. Arguments for and against business ethics. 2. C. Cadbury Committee. Students will attempt five questions in all selecting one question from each unit. Baxi. Recommended Books 1. 4. Oxford University Press. Unit II: Role of Board of Directors and Board Structure. Competitive issues.MBA-204 CORPORATE GOVERNANCE. 5. Role of Board of Directors. Deontology . Role of Government. McGraw‐Hill. Monopoly oligopoly.V. Indian Model. Ethical Issues in Functional Areas of Business. Corporate Governance‐ a dimension of ethical making Unit IV: Decision making (Normal Dilemmas and Problems): Application of Ethical theories in Business – Utilitarianism. “Corporate Governance”. History of the development of business ethics. “Ethics in Management”. S. New Delhi: Oxford India. Satish Kumar: Corporate Governance. and make them sensitive to the consequences of their decisions. Economic issues. Mathur. Japanese Model. glass ceiling and employee discrimination. Green Mail. Finance: Fairness and Efficiency in Financial Market. Chakraborty. Laura P. New Delhi. Need and benefit of business ethics. selecting two questions from each unit. emphasis on Corporate governance. Excel Books. CII Code on Corporate Governance . Unit III: Definition and Nature of Business ethics. corporate Governance Mechanism: Anglo‐American Model. Economic Justice: Distributive Justice. “Business Ethics – Concepts and Cases”. whistles blowing.C. Insider Trading. Golden parchate. Note: 1. McMillan Reference Books 1. 3. Role of the Nonexecutive Director. Velasquez. German Model.K. ETHICS AND VALUES External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course seeks to educate the students about legal. Theories underlying Corporate Governance (Stake holder’s theory and Stewardship theory. Clause 49 of Listing Agreement. John Rawls Libertarian Justice (Robest Nozick). organizational factors. Ethics in Advertising (Truth in Advertising). Agency theory. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Corporate governance in India. SEBI Growth of Corporate Governance. sexual harassment. Hartman. New Delhi 6. OECD. Verified ________________ ________________ ________________ Page 24 of 89 ______________________ . Framework for ethical decision making‐ Individual factors. Prentice Hall. “Perspectives in Business Ethics”. Separation of ownership and control. Albuqerque: Business Ethics. Kumaramangalam Birla Committee. Examiner will set eight questions in all. Legal and Regulatory Philanthropic issues. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Online Marketing Technologies. J. Factors in optimizing websites for performance Unit III: Online Payments systems. Origins and evolution of e‐commerce. E‐commerce: Business. Technology. Verified ________________ ________________ ________________ Page 25 of 89 ______________________ . B. Dietel P. Kenneth C. E‐Business and E‐Commerce Management. 3/e. B2C business models. e‐procurement and Supply Chain Management. Unit II: E‐Commerce Infrastructure: Evolution of the Internet and key concepts. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Deitel H. Chaffey.. E‐ Commerce business models: Key elements of e‐commerce business models. Online auctions. Introduction to e‐commerce. other emerging business models. and Steinbuhler K. commercialization of Internet service.. Impact of e‐commerce on business strategy. structure and processes. Security Threats and countermeasures in e‐commerce environment. Pearson Education. Society 4/e. Types of e‐commerce. unique features of e‐commerce. e‐Business and e‐Commerce for Managers. Pearson Education 2.. Examiner will set eight questions in all. wireless and mobile networks for e‐commerce. B2B business models. selecting two questions from each unit. Costs. and Traver. Dave. Online Content and Publishing. Process involved and major considerations in the development of e‐commerce website. Carol G. Marketing and branding strategies for e‐ commerce. social and political issues in e‐commerce Unit IV: E‐Commerce Applications: Online Retailing. Reference Books 1. Ethical.MBA-206 ELECTRONIC COMMERCE External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective To familiarize participants with the growing role of electronic commerce and its application in business Course Contents Unit I: Introduction to E‐Commerce: Basic concepts and framework. and Jaworski.. J. Network infrastructure for e‐commerce comprising of hardware and software requirements. Pearson Education 3. F. Tata McGraw Hill Note: 1. Laudon. Rayport. benefits and barriers to e‐commerce. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. e‐commerce enabling features of the Internet and WWW. e‐commerce and e‐business. Understanding online audience and consumer behaviour. Students will attempt five questions in all selecting one question from each unit. e‐commerce portals and Social networks and communities Recommended Books: 1.

External Institution or Industry). A student scoring ‘F’ grade in the dissertation exam shall have to resubmit her/his project report after making all corrections/improvements & this dissertation shall be evaluated as above. Board of Post Graduate Studies and Research. Two hard copies and a soft copy of the Project Report will be submitted by the students prior to the date of the commencement of the Final Examinations for the Fourth Semester and this date will be notified by the Controller of Examinations. Detailed guidelines for the specific aspects and prescribed format of the Project and its report will be circulated by the Department. The internal assessment shall be done by the concern supervisor of the candidate. Inter‐departmental. Verified ________________ ________________ ________________ Page 26 of 89 ______________________ . The inter‐departmental or external supervisor can be appointed only as a joint supervisor and her/his prior written consent shall be submitted by the candidate to the Department. may also be associated in supervision. a) A candidate shall prepare her/his dissertation under the supervision of a teacher of the Department. c) The student will defend her/his project work through presentation before the committee and the committee will award marks in percentage. A candidate shall submit her/his Project report as prescribed in scheme of examination (if any). In case a candidate’s Project is rejected or s/he is unable to complete it within the prescribed period for her/his category. PROJECT REPORT EVALUATION The Project shall be evaluated by External (70 marks) and Internal (30 marks) Examiners. b) Project Report will be evaluated as per scheme of examination. but the reasons for recommendation of Joint Supervisor will be recorded in the Dissertation Allotment proceedings. if desirable. The external assessment shall be done on the basis of Viva Voce and the project report by an external expert appointed by University on the recommendation of Chairman. Any joint supervisor (Intra‐departmental. s/he may be dealt as reappear in that paper and will be dealt accordingly.MBA-208 RESEARCH PROJECT External Marks: 70 Internal Assessment: 30 PROJECT REPORT Every student will be required to submit a research proposal by the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor.

investment methods – Security and non‐security forms of investment – Sources of investment information‐ Investment Instruments. industry life cycle analysis. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Pandian. interest rate risk. Students will attempt five questions in all selecting one question from each unit. PHI Reference Books 1. PHI. market risk. industry analysis: introduction. Japanese Candlesticks. Donald E. Jordan J & Bailey. Steps in Investment Management. New Delhi. . “Modern Investment & Security Analysis”. Thomson Learning 6. sharp portfolio optimization. Sharpe. contrary opinions theory. Unit II: Valuation of securities‐bond and fixed income instruments valuation ‐bond pricing theorems. Dominant & Efficient portfolio – simple diversification. “Security Analysis and Portfolio Management”. selecting an optimal portfolio – Sharpe single index model. 2. “Investment Analysis & Portfolio Management”. valuation of equity and preference shares (Dividend capitalisation & CAPM). Reilley & Brown. to make them aware about the functioning of securities market alongside the theories and concepts involved in portfolio management. SWOT analysis for industries. Zvi. Marcus & Mohanti. Bhalla. Capital allocation between risky & risk free assets‐Utility analysis Unit III: Fundamental analysis: concept & significance of economic analysis. Course Contents Unit I: Concepts of investment‐ Financial and non‐financial forms of investment – Objectives of financial investment. Russell J & Farrell. Bodie. key role of financial analysis. need for industry analysis. New York. optimal portfolio construction. ratio analysis. Risk & risk aversion. McGraw Hill. Punithavathy. Examiner will set eight questions in all. bar chart. Asset pricing theories. Fuller. 3. confidence index RSA. V K . and Jordan. TMH 2. “Investment Analysis & Portfolio Management”. Thomson Learning. portfolio revision. systematic and unsystematic risk. Unit IV: Modern portfolio theory – Asset allocation decision. New Delhi. Process of portfolio management – International Diversification. determination of yield curves. Technical Analysis: Theory of Technical analysis. alternative classification of industry. Moving average analysis. the risks and the returns involved. factors contributing to total risk. New Delhi. management risk. Chandra. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Portfolio revision ‐Active and passive strategies & formula plans in portfolio revision. “Investment”. Alexander. “Security Analysis and Portfolio Management”. Alexander.FM-01 INVESTMENT MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The basic objective of the course is to acquaint the students to the investment decisions related to financial assets. Bombay. trading and settlement procedures at NSE & BSE. default risk. 7. Dryden Press. Bailley “Fundamentals of Investment”. Analysis of risk & return. Jeffrey V. Company analysis ‐ nature and style of management. duration of bond and immunisation of interest risk. Vikas Publishing House. economic factors & industry analysis. Stock markets guidelines on primary & secondary markets. Verified ________________ ________________ ________________ Page 27 of 89 ______________________ . Determination of corner portfolio. selecting two questions from each unit. Recommended Books 1. Kane. Markowitz diversification model. 5. Sultan Chand. Efficient Market hypothesis (EMH). RSI. Ronald J. Note: 1. Financial markets – primary and secondary markets – major players and instruments in secondary market ‐ Functioning of stock exchanges. Fischer. James L. purchasing power risk. New Delhi 4. term structure of interest rate. “Investment Management : Security Analysis and Portfolio Management”. concept of total risk. points and figures chart. portfolio evaluation: Jenson’s and Treynor’s performance Index. Tata McGraw Hill. CAPM & Arbitrage pricing theories. Portfolio analysis. “Investment Analysis and Portfolio Management”. Prasanna.

Kolb. Derivative Markets‐Participants‐ Functions. “Futures Markets: Theory and Practice” Tata‐McGraw‐Hill Publishing Company Ltd. 8. Growth of Financial Derivatives in India. 2. David Thomas. New Delhi 6. Options” Prentice Hall of India. Note: 1. Introduction to other derivatives instruments. Recommended Books 1. Swap Variant – Swap Dealer Role – Equity Swaps – Economic Functions of Swap Transactions – FRAs and Swaps.Parameswaran. “ Financial Derivatives: Theory. 5. Futures. Forward. D. Sivastava: Derivatives & Risk Management. selecting two questions from each unit. Course Contents Unit I: Introduction to Financial Derivatives. Put Options.FM-02 FINANCIAL DERIVATIVES External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The Objective of this course is to give an in depth knowledge of risk management using financial derivatives securities. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Currency Futures – Interest Rate Futures – Pricing of Future Contracts – Value at Risk (VaR) – Hedging Strategies – Hedging with Stock Index Futures – Types of Members and Margining System in India. 3. Unit IV: Option Pricing – Intrinsic Value and Time Value ‐ Pricing at Expiration – Factors Affecting Options pricing – Put‐Call Parity Pricing Relationship – Pricing Models – Introduction to Binominal Option Pricing Model. Futures Trading on BSE & NSE Unit III: Options Market – Meaning & Need – Options Vs futures – Types of Options Contracts‐Call Options. A. Verified ________________ ________________ ________________ Page 28 of 89 ______________________ . “Options. Futures and Other Derivatives”. “Financial Derivatives”. Critiques of Derivatives Unit II: Features of Futures. Meaning and Need. James.C. Black Scholes Option Pricing Model. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.Parwari. John. Oxford University. Swaps. 2. John. “Financial Derivatives: An Introduction to Futures. Options. S. N. W & Dubofsky Miller. PHI. Sunil K. Jr. “Financial Futures and Options”. Tata McGraw‐Hill Publishing Company Ltd. Vohra & B. Mark‐to‐ Market System of Futures Market.V. Trading Strategies Involving Options – Basic Option Positions –Margins – Options on stock Indices – Option Markets in India on NSE and BSE. New Delhi Reference Books 1. T. Gupta. The Regulatory Framework of Derivatives Trading in India. The Structure of Swaps – Interest Rate Swaps – Currency Swaps. Red Head. Swaps – Meaning. PHI. Brief overview of derivatives mishaps. 4. “ Introduction to Options. Types of Derivatives – Forwards. Kolb. Differences Between Forwards and Futures. L. Oxford University Press. D. W. Financial Futures – Trading.R. 7. Hull C. Students will attempt five questions in all selecting one question from each unit. Robert and Overdahl.Somanathan. Robert. New Delhi. “Futures and Options”. Jaico Publishing House. Indian Edition.. “Derivatives”. “ Futures Markets” PHI.. New Delhi 9. John Wiley & Sons publication.Baghi. Tata McGraw‐Hill Publishing Company Ltd. Examiner will set eight questions in all. Overview. C. Futures and Other Derivatives”. Hull. 3. Pearson Education. problems and cases”. “Derivatives Valuation and Risk Management”. W.

Mofit. Students will attempt five questions in all selecting one question from each unit. Reference Books 1. Study of International Finance – Its Importance. 4. Madura. Foreign Exchange Risk Exposure: Types of Risk. V. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. measurement of different types of exposure. Foreign Exchange Market in India: Nature. Tata McGraw Hill. Anmol Publications. Stonhill.. Structure. Depository Receipts. IMF. Pearson Education. Types of exposures. EURO Market. Management of Foreign Exchange Risk – Translation Exposure. Funding Avenues in Global Capital Markets – Eurocurrency Markets. International Monetary System: Exchange Rate Regimes. Futures. Nature and Scope of IFM. International Equity Financing. New Delhi Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Apte. Maurice D. Jeff. Meaning of Foreign exchange Risk and exposure. Foreign Direct Investment. The Exchange Rate of Rupee. 2. Operations & Limitations. Control and Performance Evaluation of Multinational Companies. Balance of Payments : Understandings. “International Financial Management”. New Delhi. The Risk management Process: Hedging. Global Financial Environment: Overview. Tata Mc Graw‐Hill. Exchange Rate Forecasting. Excel Books Publications. Unit III: Foreign exchange risk management. Exchange Rate Determination: Structural Models of Exchange Rate Determination. Examiner will set eight questions in all. Structure.FM-03 INTERNATIONAL FINANCIAL MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course enables students understand the macro environments in which financial transactions are carried out. And also acquaints them with the problem and techniques of financial management in multinational corporations. Capital Market. A. John Wiley Publication. 2. New Delhi. Types of transactions. IFM versus Domestic Financial Management. “International Financial Management”. Eitman. Transaction Exposure and Economic Exposure. Swaps. “International Financial Management ‐ Text and Cases”. “Multinational Business Finance”. Exchange rate quotation & Arbitrage. Multinational Working Capital Management. Evaluating Borrowing Options. “Multinational Financial Management”. Madhu Vij. Spot & Forward.K. Managing operating exposure Unit IV: Financial Management of Multinational Corporations. Hedging. Shapiro. Course Contents Unit I: International Financial Management. New Delhi. The international Financing Decision. selecting two questions from each unit. Verified ________________ ________________ ________________ Page 29 of 89 ______________________ . Thomson Publications. Role of Finance Manager in Global context. P. Types of Derivatives. Analysis & Interpretation Unit II: Foreign Exchange Market: Nature. New Delhi.G. “International Finance”. An overview of Taxation aspects of Multinational companies. 3. “International Financial Management”. Cost of Capital and Capital Structure of Multinational Firms. Bhalla. Euro Currency Market. Recommended Books 1. Multinational Capital Budgeting. Options. 5. Levi.

Mishkim. Rules & Regulation of Trading & Settlement. Frank J. Instrument of Issues. Capital Market instruments. Depositories System. Mutual Funds. Market & Services. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. New Delhi. Unit IV: Derivatives Market ‐ Introduction – Benefits – History – Types of Financial Derivatives Features of Derivatives Market – Traders in Derivatives Market ‐ Derivatives Market in India Forward and Futures – Futures Trading Strategies – Options – Options Trading Strategies Derivatives Trading in India. Functions of New Issue Market. G. Yeager. Functions. Components of Indian Financial System. 5. M. Security Exchange Board of India. Objectives and Functions of different Financial Institutes in India like IFCI. LIC. Tata McGraw Hill. Instruments. 2. “Management of Financial Institutions”. Bhole. Unit III: Money Market – Introduction. & Seitz. Meir “Financial Institutions and Markets”. Unit II: Capital Market: Constituents. ICICI.. “Financial Markets Institutions”. “Foundations of Financial Markets and Institutions”. Course Contents Unit I: Financial System: Introduction. Eakins. Financial Sector Reforms. Treasury Bills: Types – Commercial Paper – Commercial Bills – Certificate of Deposits – Call/Notice Money Market – Money Market Intermediaries – Money Market Mutual Funds – Link between Money Market and Monetary Policy in India – Tools for Managing Liquidity in the Money Market. PHI. 3. selecting two questions from each unit. NJ. Financial Institutions: Reserve Bank of India. TMH. Prentice Hall. Regulation and Investor Protection. Stanley. Commercial Banks. Banking and Non‐Banking Institutions ‐ Banking Institutions Development of Banking in India – Schedule Commercial Banks – Reforms in Banking Sector Restructuring of Public Sector Banks – Cooperative Banking – Non‐Banking Finance Companies Recommended Books 1. Englewood Cliffs. New Delhi. PHI. TMH.FM-04 FINANCIAL INSTITUTIONS AND MARKETS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. New Delhi. Fred C. Role of Development Banking in Industrial Financing in India. UTI. Fabozzi.. Nature and Role of Financial System. & Economic Development. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2..M.Y. IDBI. Players in the New Issue Market. Prentice Hall. Nail E. Institutions. “Financial Institutions Management: text and cases”. Kohn. International Aspects of Financial Institutions. Stock Market Reforms. Students will attempt five questions in all selecting one question from each unit. New Issues Market : Relationship between New Issues Market and Stock Exchange. Indian Financial System. 2. Recent Trends.. Frederics. “Capital Markets Institutions and Instruments”. L. Secondary Market: Stock Exchange. Khan. Fabozzi & Modigliani. Verified ________________ ________________ ________________ Page 30 of 89 ______________________ . – – – – – Examiner will set eight questions in all. Listing of Shares. 4. Reference Books 1.

FM-05 MANAGEMENT OF FINANCIAL SERVICES
External Marks: 70 Internal Assessment: 30 Time: 3 Hours
Course Objective The main aim of this course to familiarize the students with various financial services and their management Course Contents Unit I: Financial Services ‐ Meaning, types and their importance. Merchant Banking ‐ Origin and development of merchant banking in India scope, organizational aspects and importance of merchant bankers. Latest guidelines of SEBI w.r.t Merchant bankers. Mutual funds and AMCs‐ concept, origin and growth of mutual funds, constitution & management of MFs ‐ Sponsors, Trustees, AMCs, and custodians. Classification of mutual fund schemes, advantages and disadvantages in mutual fund schemes, NAV and pricing of mutual fund units. State of mutual funds in India Unit II: Insurance service‐ Need and importance Life and non life insurance‐ Players in life and non life insurance‐ Essentials of insurance contracts‐ Risk appraisal and selection‐ Life and non life insurance products including unit linked plans. Leasing‐concept and development of leasing, business difference between leasing & hire purchase, types of leasing business, advantages to lessor and lessee. Factoring ‐ development of factoring types & importance, procedural aspects in factoring, financial aspects, prospects of factoring in India. Plastic Money — Concept and different forms of plastic money ‐ credit and debit cards, pros and cons. Credit process followed by credit card organisations. Factors affecting utilization of plastic money in India. Unit III: Credit rating ‐ the concept and objective of credit rating, various credit rating agencies in India and International credit rating agencies, factors affecting credit rating & procedural aspects. Venture capital ‐ concepts and characteristics of venture capital, venture capital in India, guidelines for venture capital. Call money market: introduction, meaning, participation, location, volume of call loans, call rates, recent developments. Treasury bill market‐introduction, 91 days, 182 days treasury bill market, Commercial bill market ‐ introduction, bills of exchange, size of market, schemes, rates, factors behind under development of Unit IV: Market for CPs and CDs: introduction, interest rate determination, Discount market and market for financial guarantees. Depository: Introduction, Concept, depository participants, functioning of depository systems, demat, remat, process of switching over to depository systems, benefits, depository systems in India, SEBI regulation. Marketing of Financial Services – Conceptual framework – Distribution – Pricing – Promotion – Attracting & retaining customers – Segmentation – Positioning – Development and launching of new products – Behavioural profile of customers Recommended Books 1. Khan, M.Y, “ Financial Services”, Tata McGraw Hill, New Delhi. 2. Bansal, L.K. “Merchant Banking & Financial Services”, Unistar Publication Pvt. Limited. Reference Books 1. Bhole, L.M “Financial Institutions and Markets”, Tata McGraw Hill, New Delhi. 2. Gorden, E & Natarajan, K, “Financial Services”, Himalya Publishing House, New Delhi 3. Machiraju , H.R, “Merchant Banking Principles and Practice”, New Age International, New Delhi. 4. Mohan, N. “Merchant Banking and Financial Services”, Excel Books, New Delhi. 5. Resources from SEBI and RBI websites. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 31 of 89 ______________________

FM-06 CORPORATE RESTRUCTURING
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective is to provide an understanding of all aspects of strategic decision of corporate restructuring; valuation of the firms; law and practical issues affecting and arising out of corporate restructuring. Course Contents Unit I: Forms of corporate restructuring, early merger movements, mergers types and characteristics framework of analysis of mergers. Role of industry life cycle. Theory of the firm and corporate finance corporate capital structures and dividend policies. Theory of multinational enterprises, reason for international M&As basic stock repurchase model. Theory behind repurchase , take over refuse – financial diffusive measures , coercive offers and defuse , anti take over , position fill defies , targeted shares repurchase and standstill agreements etc. Unit II: Theory of mergers and take over and tender offers – efficiency theories information and signalling agency problems and managerialism , free cash flow , market power , taxes , Demergers: Divestitures, Spin off, Equity carved out, Split off, Split up, Reconstruction, Modes of Demerger, Tax aspects, Advantages and Procedure, Reverse merger: Requirements, Takeover by reverse bid. Unit III: Valuation and Exchange Ratio, Modes of valuation, Fixing price for acquisition, Determination of share, exchange ratio on merger, Feasibility analysis for cash acquisition, Valuation practices in India, Funding of Merges and Acquisitions: Financing alternatives, Management buyouts, Leveraged Buy ‐ Outs. Unit IV: Legal and regulatory framework for M & A: provisions of company’s act 1956, SEBI takeovers code, Indian Income Tax Act 1961, Provisions of Competition Act. Accounting standard and provision of other relevant Acts.
Recommended Books 1. Fred Weston, Kwang S Chung, Susan E Hoag, “Mergers, Restructuring And Corporate Control”, Pearson Education 2. Krishna Murti C. and Vishwanath S.R.. “Mergers, Acquisitions and Corporate Restructuring”, Sage Publication, New Delhi. 3. Aurora: Mergers & Acquisitions, Oxford University Press. Reference Books 1. P.Mohan Rao. “Mergers and Acquisitions”, Deep and Deep Publication, New Delhi 2. Machiraju, H.R. “Mergers and Acquisitions”, New Age Publishers, New Delhi 3. Varma D.C. “Corporate Mergers and Takeovers”, Bharat Publishing House. 4. Vadapalli, Ravindhar. “Mergers, Acquisitions and Business Valuation”, Excel Book publishing, New Delhi Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 32 of 89 ______________________

FM- 07 MANAGEMENT CONTROL SYSTEM
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with the process of evaluating, monitoring, and controlling the various sub‐ units of the organisation so that there is efficient and effective allocation and utilisation of resources in adhering to the predetermined goals. Course Contents Unit I: Management Control System : Basic concepts, nature and scope, Control environment Concept of goals and strategies. Behavioral considerations. Responsibility Centers: Revenue and expense centers, Profit centers, Investment centers. Unit II: Transfer Pricing: Concept – Objectives – Methods – Managerial Consideration in the Selection of Methods – Administration of Transfer Pricing Policy. Budget Preparation, Nature – Characteristics‐ Types and Preparation of budgets. Zero Base &Performance Budget ‐ Budgetary Control: Concept – Prerequisites of Budgetary control system Process of Budgetary control. Unit III: Analyzing Financial Performance Reports, Analysis of Variance – Variations in Practice – Limitations of Variance Analysis – Behavioral aspects of performance evaluation Performance Measurement, Performance Measurement Systems – Balance Score Card – Interactive Control. Unit IV: Control for Differentiated Strategies‐ Corporate Strategy, Business Unit Strategy ‐ Top Management Style. Management Control in Service Organization Concept – Professional Service Organization – Financial Service Organization – Health Care Organizations – Non Profit Organizations. Management Control in Multinational Organization, Cultural Difference – Transfer Pricing – Exchange Rates
Recommended Books 1. Anthony, R.N. & Govindrajan V., “Management Control System”, Tata McGraw Hill, New Delhi 2. Mohanty,B. “Management Control System: Implementation and Administration”, McMillan, New Delhi Reference Books 1. Sharma, Subhash;, “Management Control Systems, Text and Cases”, Tata McGraw Hill Publishing Company Limited, New Delhi 2. Merchant, Kenneth A. and Stede, Wim Ven der, “Management Control Systems: Performance Measurement, Evaluation and Incentives”, Prentice Hall, New Delhi 3. Dutta M., “Management Control System”, Himalaya Publishing House, Mumbai. 4. Gupta C.B. & Srinivasan, “Management Control System”, Sultan Chand & Sons, New Delhi. 5. Maciariello, J A and Kirby C J. “Management Control System”, Prentice Hall of India, New Delhi. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 33 of 89 ______________________

Unit IV: Globalization and Financial Engineering. Reference Books 1. Students will attempt five questions in all selecting one question from each unit.. Overview. Bodie. Alan J Marcus & Pitabas Mohanty.FM-08 FINANCIAL ENGINEERING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of the course is to equip students with various innovations in finance. Junk Bonds. Hybrid Securities . Tata McGraw Hill. Testing and Introduction. Role of GAP – Simulation . The Role of Equity in Corporate Capital Structure . Warrants. Prentice‐Hall of India Private Ltd. Hedging – Process of Hedging. Risk Management Issues and Instruments. New Delhi. “Options. Financial Engineering and Financial Analysis. & Bansal V. Direction. Recent Developments towards Financial Globalization. “Financial Engineering: A complete Guide to Financial innovation”. 2.K. Equity and Equity Related Instruments – Equity Options. Meaning . Tools of Financial Engineering. John C. Financing Engineering and Monetary Policy . Changing Face of Liquidity Management . Recommended Books 1. 2. Financial Engineering Process. Recent Trends in Settlement and Clearing . 2. Liquidity Risk Management . Asset Liability Management (ALM) in Banking sector. Course Contents Unit I: Introduction to Financial Engineering – Meaning. Ltd 3. Equity Distribution. Legal Protection Against Unfair Competition. Chandra. PHI. Prentice Hall of Pvt. Walmsley. Need. Interest Rate Risk Management . Patent Right and Trade Mark. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Design. New Delhi. Prasanna. Using a Copy Right. Meaning. “Financial Management”. Tata McGraw‐Hill.Value at Risk (VAR). Julian. selecting two questions from each unit. Fixed Vs Floating Rate. New Delhi. Examiner will set eight questions in all. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty. Zero Coupon Securities. Alex Kane. Zvi. Recent Debt Market Innovations .Legal Protection for Innovative Finance Products. Scope and Need. “ Investments”. Note: 1. Marshall John F. “New Financial Instruments”. Need and Types of Securities Unit III: Financial Engineering Processes and Strategies. New Delhi. Repo and reverse Market. Futures and Other Derivatives”. Unit II: Financial Product Development. Factors Contributing to the Growth of Financial Engineering. Duration Method . Verified ________________ ________________ ________________ Page 34 of 89 ______________________ . Currency Risk Management. Hull. International Capital Markets and Instruments – Development of New Markets and Market Linkages.

hotels. etc. Income from House Property – Coverage and deductions.. deductions from salary. H. New Delhi. short term and long term capital assets. appeals. Introductory: Definitions. 3. concept of Permanent Establishment. Set off and carry forward of losses. “Handbook of Corporate Tax Planning”. Heads of Income. 4. Bhagwati Prasad.K. New Delhi. “Direct Taxes Ready Reckoner(with tax planning)”. Double Taxation Avoidance Agreements Recommended Books 1. Taxmann Publications. Bharat Law House Pvt. Mehrotra. method of accounting. Income from Other Sources. Verified ________________ ________________ ________________ Page 35 of 89 ______________________ . and Gupta. Singhania. Girish K. Sahitya Bhawan Publications. V. selecting two questions from each unit. Tax Deduction at Source. Students will attempt five questions in all selecting one question from each unit.C. Residential status. Income from Salary – Scope. Annual Finance Acts.. Unit II: Taxation of Companies: Residential Status & Tax Liability. Administrative Instructions issued by CBDT. calculation of book profits. Tata McGraw Hill. Act & Rules. “Direct Taxes Law & Practice”. Business Connection in India. Unit III: Income from Business & Profession – Express allowances and disallowances. tax incentives on R & D expenses. Ravi. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Note: 1. rectification and revisions. Transfer Pricing. ITAT. Scope of total income.. and Singhania. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. taxability of BPO units. “Practical Problems In Income Tax”. Srinivas E. Unit IV: Deductions Under Chapter VIA ‐ incentives to infrastructure sector. Taxmann Publications 2. Tax planning. Computation of Taxable Income. “Income Tax Act‐ Pocket Edition”. A. Income from Capital Gains – Concept of Capital Asset and Transfer.FM-09 CORPORATE TAXATION External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The basic objective of this course is to provide an in‐depth insight into the concept of corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices. Taxation of companies – MAT. International Taxation. Ltd. credit for MAT Assessment of Income including reassessment. allowances and perquisites. exemptions. Course Contents Unit I: Basic Concepts – Sources of Tax Laws. Depreciation allowance. 2. Wishwa Prakashan Reference Books 1. Kapil “Direct Taxes Law & Practice”. Examiner will set eight questions in all. Delhi. Ahuja.

K. Research in securities markets. Demat. Recommended Books 1. Order & Advise order trade modification order Auction order and trade cancellation. Students will attempt five questions in all selecting one question from each unit. order machines. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Membership in NSE. order ancestry trade management ‐ informing orders. “Guide to SEBI Capital Issues Debenture Listing “ 2. wireless application Protocol.: Introduction. New Delhi. contract note. Neat Seiren: Invoking an enquiry serous corporate hierarchy Market Phases ‐ Opening. E‐Gordon and Natarajan. settlement cycle. orders . 3. Market Segments. execution and accumulation of orders . clearing software. Delhi Reference Books 1. know your client (KYC) unique client code. Products and participants . Aggarwal. Margins from clients. Payment/ delivery of securities to the clients. Unit IV: Clearing and settlement :‐ introduction transaction cycle. Listing and certification. “Indian Financial System”. Sub‐Brokers. Shekar. investor protection fund. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. arbitration and appeal. H. Broker Client relations.R. secondary and Derivatives Market –Market types –Normal. electronic transfer of securities. V. purchase / sale notes. “Capital Market in India”. Unit II: Trading Membership ( Brokering service ) :‐ Stock Brokers‐introduction. “Guide to Indian capital Market” ¸Bharath Law House. securities transaction Tax. Market Design and regulatory framework of primary. Himalya Publishing House. Vikas Publishing House. MachiRaju. Shortage handling. Sours logging m & log off exit from the application. NCFM (Capital Market Dealers module work book) www. odd lot retail debt auction market. selecting two questions from each unit. limits physical Market trading information downloaded to members. Reports File transfer Protocol. Snajiv . Market class.Iyer. Sub‐Broker client relation.com 5. open phase. Verified ________________ ________________ ________________ Page 36 of 89 ______________________ .L. Indian Securities Market by NSEIL Publication Note: 1. Examiner will set eight questions in all. code of advertisement internet brokering.FM-10 INDIAN CAPITAL MARKET External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about the operations of Indian Capital Market Course Contents Unit I: An overview of the Indian Securities Market.nseindia. Stamp Duty. brokerage. 2. dispute. fund settlement. Unit III: Trading in Stock Market: Information Bolt and Neat System. settlement process settlement agencies risks in settlement. Risk containment measures ISIN. “SEBI Practical Manual” Tax man Allied Services 4.

Examiner will set eight questions in all. Reference Books 1. Prentice Hall. “Futures options and swaps”. Verified ________________ ________________ ________________ Page 37 of 89 ______________________ . rules regulation. NCFM (commodity derivatives module work book) 4. entities in the trading system.V.FM. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. basics and pay off. Regulatory framework and accounting and taxation issues. Ferris. global derivative exchanges. trading system. McGraw‐ Hill. exchange traded V/s OTC derivatives. Participants and functions. Helmberger.11 COMMODITY DERIVATIVES External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The Course equips the students with the knowledge and skills required for understanding of Commodities Market. Kolb. Unit IV: Commodity stock exchanges : the NCDEX and MCX plat form – NCDEX exchange membership. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. 3. Unit II: Commodity derivatives : difference between financial and commodity derivatives. instruments available for trading. John N. and commodity derivatives. Course Contents Unit I: Introduction commodity derivatives : Definition of derivatives. trader work station. Somanathan. types of instruments( futures and options ) types of commodity futures. 2. New Delhi. and Jean‐Paul Chavas. : Rules governing commodity derivative exchanger and intermediaries. Students will attempt five questions in all selecting one question from each unit. Recommended Books 1. investor grievances. accounting and taxation issues. Robert W. types of commodities traded on NCDEX. “Derivatives”. Unit III: Pricing and application of commodity derivatives: investments assets V/s consumption asset. margining final settlement and exception handling. commodity exchanges in India( regional and national ) commodities permitted for trading. Products. Trading commodities and financial futures ‐ Step by step guide to mastering the markets by George Kleinman. exposure limits. PHI. “Agricultural Prices and Commodity Market Analysis”.. Position determination settlement mechanism and price. Tata McGraw‐Hill Publishing Company Ltd. order types and conditions. trading on the NCDEX and MCX plat form‐ contract specifications. commodity specific issues. Settlement and Risk Management: calendar and settlement schedule. selecting two questions from each unit. bye‐laws. NewYork. Clearing. types of derivatives‐ financial derivatives. Peter G. the costs of carry model. arbitration rules. Note: 1. the future basis. speculation and arbitrage. New Delhi 2. “The Economics of Agricultural Prices”. T. kabra committee report. application of commodity derivatives markets/ hedging.

Sales promotion. Clow and Donald. Advertising Testing Process – pre & post testing tools & techniques. New Delhi 2. Media Planning and Strategy‐ Basic Terms and Concepts. The Support Media Out of Home Media. Mobile Advertising Monitoring. Product Placements. Kruti Shah and Alan D’ Souza. Baack “Integrated advertising. Issues and regulations in marketing communication ‐ Environmental. Keyoor. Appeals and Execution Styles. Publicity. Richard J. Verified ________________ ________________ ________________ Page 38 of 89 ______________________ . Unit III: Message Strategy and Design‐ Copy Platform. Media Objectives and Strategies. Communications Objectives. Media Classification. Media Plan. Recommended Books 1. Tata McGraw Hill. Tata McGraw Hill. Customer Service. Note: 1. Advertising in Movie Theatres. Event Management. Delhi. Role of Advertising in Marketing Mix. Duncan. and Ethical Issues in Marketing Communications.MM-01 INTEGRATED MARKETING COMMUNICATIONS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course aims at enhancing the in‐depth knowledge of students about the importance of integrated marketing communication concepts in the increasingly competitive business environment Course Contents Unit I: Introduction to Integrated marketing communication (IMC)‐Concept of marketing communication. Structure of advertisement agency. Reference Books 1. Models in Marketing Communication. Semenik. selecting two questions from each unit. Terence A. New Delhi. SWOT Analysis. Internet and Interactive Media. Media Mix. 2. Testing and Evaluating other Promotional Tools of IMC. Packaging. Shimp. Deciding on reach and frequency. Agency Compensation. In‐Store Media. Evolution of IMC. Tata McGraw Hill. Key features and its role in marketing. Unit II The IMC Planning Process‐ Identifying TA. & Purani. The MARCOM decision process model. Students will attempt five questions in all selecting one question from each unit. Advertising‐ An integral part of IMC‐ Concepts of Advertisement and Advertising Campaign. setting budget. Copywriting for various media. Types of advertising. Examiner will set eight questions in all. Setting Objectives and Budget for IMC . AIDA. New Delhi. Specialty Advertising. Regulatory. Thomson Learning Publication. Developing strategies and tactics. Belch. Direct Marketing. Sponsorships. Evaluation and Control Measuring Communication Effectiveness. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Budgeting Approaches. Components of copy. Determining Promotional Objectives. The promotion Mix( tool for IMC) . promotion and marketing Communication”. In‐flight Advertising Unit IV: The Marketing Communication Tools ‐ Corporate Advertising and Public Relations. Definition of IMC. Ad Film production. 3. Prentice Hall of India. Michael A. Transit Advertising. “Advertising and Promotion – An Integrated Marketing Communications Perspective”. South‐Western Cengage Learning. FCB Planning Model and FCB Grid. Neuro Marketing. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Evaluation of media. Other models of communications. Evaluation. Determining Communication Objective.Tom. function of various departments. “Advertising and Promotion‐ An IMC Approach”. “Promotion and Integrated marketing communications”. “Advertising and Promotion‐ An IMC Perspective”. Media Brief. DAGMAR Approach. POPs. “Principles of advertising & IMC”. Kenneth. Story Board. 4. Singapore.

Customer Feedback & Service Recovery: Complaints & service recovery. New Delhi 2. “Services Marketing: Integrating Customer Focus Across the Firm” Tata McGraw Hill. Verified ________________ ________________ ________________ Page 39 of 89 ______________________ . Branding & Communications. Creating the Product: Planning & creating services. Rajendra. 3. Service Business as a system.. The Marketing Communications mix. Lovelock. New Delhi. “ Service Marketing”.MM-02 SERVICE MARKETING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course aims at providing the students with an understanding of the principles and practical issues in the Marketing of Services. Service guarantees. Shankar. Himalaya Publishing House. Measuring & improving service quality. Distribution of Services: Options for delivery. M. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Hoffman & Bateson. Service Leadership & culture Unit IV: Implementing Services Marketing. integrating with other functions. Cost‐based. HRM in service context. Oxford University Press. Organizing for Service Leadership: Synergy in a service organization. learning from feedback. Introduction to Services Marketing: distinctive marketing challenges. New Delhi 3. Setting objectives. Evaluating Services. Waiting & reservations Planning the Services Environment: consumer responses. Technology and Strategy”. value‐based & competition‐based pricing. the Internet. The People Element in Services: Role of Service Staff. “ Handbook of Service Marketing & Management”. Improving Service Quality & Productivity: Integrating Service quality & productivity. Delivery in cyberspace. Pricing & Revenue Management: Objectives & foundations for price settings. Changing positioning Unit II: Services Marketing ‐ Key Elements. Designing the Communications Mix for services: Role. Putting pricing into practice. UK Note: 1. focus on both customers and markets Customer behavior in service encounters: Customer interaction. Segmentation. Managing demand. Demand patterns. Internal. Supplementary Services. Pearson Education. Jha. dimensions. New Delhi 5. Thomson Learning Press. Positioning maps for competitive strategy. 4. Revenue management. differences among services. Market & Competitor Analysis. Jauhari: Sevices Marketing. “ Services Marketing: People. Customer as co‐producer. Balancing Demand & Capacity: Demand fluctuations & capacity constraints. Zeithaml & Mary Jo Bitner. In search of leadership Recommended Books 1. Wirtz & Chatterjee. new service development. Swartz & Iacobucci . Excel Books Publication. Planning & branding service products. Managing Relationships & Building Loyalty: understanding customer relationship. place & time decisions. putting it all together. Needs & expectations. Purchase process. creating a leading service organization. Intermediaries. “Services Marketing: The Indian Perspective”. International distribution. Tata McGraw Hill. opportunistic behavior. “Services Marketing. Managing the customer base. Reference Books 1. “Services Marketing: Text & Cases”. Nargundkar. targeting. Sage Publications. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Examiner will set eight questions in all. Service Process Redesign. Positioning for brand distinction. 2. Positioning Services: Focus & competitive advantage. selecting two questions from each unit. Unit III: Managing Services Delivery‐ Designing and Managing Services Processes: Creating valued experiences & productive operations. S. challenges & opportunities. Students will attempt five questions in all selecting one question from each unit. Valarie A. Ravi. CRM. Building Customer loyalty. Consumers and Markets . Course Contents Unit I: Service Products.

Tata McGraw‐Hill. International pricing policies and strategies. Overseas Market research. “International Marketing”. Prashant. personal selling. Rathore & Rathore. Note: 1. Onkvisit. Himalaya Publishing . Jain.Shaw. John. CBS Publications. R. Definition and Dimensions of International Markets. After reading the course. Philip R. Boston. Dryden Press. Unit III: Product Decisions: Product planning for global markets. selecting two questions from each unit. Thomson Press. New Delhi. “International Marketing”. New Techniques in International Marketing. New Delhi Reference Books 1. Verified ________________ ________________ ________________ Page 40 of 89 ______________________ . Channel selection decisions. Fayerweather. “International Marketing: Analysis and Strategy”.MM-03 INTERNATIONAL MARKETING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to familiarize the students with the nature and practices of international marketing. Cultural Environment. “International Marketing”. Differences between Domestic and International Marketing. M. & Lowe. Management of international brands. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Joint Ventures. Promotion Decisions: Complexities and issues. Czinkota. Oxford University Press.. John L. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. “International Marketing”. “International Marketing Strategy”. should will be able to distinguish international marketing mechanics from the domestic marketing models and approaches Course Contents Unit I: Introduction: Basic Concepts of International Marketing. New Delhi 3. 6. New Delhi 8. 2. “Global Marketing”. Standardisation vs Product adaptation. Benefits of International Marketing. Pricing Decisions: Environmental influences on pricing decisions. Cateora. 4. Srinivasan. International logistics decisions. “International Marketing”. Recommended Books 1. New Delhi 2. EPRG Framework in International Marketing. Unit IV: Distribution Channels and Logistics: Functional and types of channels. Examiner will set eight questions in all. New product development. Selection of foreign distributors/agents and managing relations with them. “International Marketing”. Joshi:International Marketing. Indian Foreign Trade: Indian Trade Policy. Warren J. “Global Marketing Management”. sales promotion and public relations. Export Assistance. “International Marketing”. New Delhi. Institutional Infrastructure for Export Promotion in India.R. 3. 7. Political and Legal Environment. New Delhi 9. Prentice Hall of India. Prentice Hall. R. Risk Export Documents and Procedures. International advertising. Multinationals Exports Finance. Students will attempt five questions in all selecting one question from each unit. International Sub‐Contracting. S. Financial and Monetary Environment. . Prentice Hall. Recent Transit in India’s Foreign Trade. Marketing Plan for Exports. Chernnilam.. J. Francis. Keegan. Pearson 5. EXIM Policy of India. Sak and John J. Provision of sales related services.C. Prentice Hall. Gitman. Himalaya Publishing House. Unit II: Environment of International Business: Introduction. Graham and Salwan. Doole. Packaging and labeling. New Delhi.

Note: 1. Nature & Characteristics of Indian Consumers. “Consumer Behaviour in Indian perspective: Text and cases”. “Consumer Behaviour‐ Basic Findings and Management Implications”. Himalaya Publishing House. Individual Characteristics: Demographic and psychographic characteristics and market segmentation. Responsibilities of consumers in India. Rights of the Consumer. New Delhi 7. “Consumer Behavior”. Prentice‐Hall of India. Social stratification Unit IV: Reference Group Influence: Nature and types of reference groups. PHI Reference Books 1. Positioning. Mowen. John C. Opinion leadership. Verified ________________ ________________ ________________ Page 41 of 89 ______________________ . 2. Innovation and diffusion Family and Household: Structural and sociological variables affecting families and households. Culture Subculture and Social Class: Nature of culture. interpretation. Motivation and involvement Self‐concept: Perspective of self. Solomon. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Development of the Marketing Concept‐The Marketing concept. New York. selecting two questions from each unit. “Consumer Behavior: Concepts and Applications”. Perceptual selection ‐ organization. 4. lifestyle concepts and measurements. evaluation of alternatives. Pearson Education. Albert J. Learning and Memory: Information acquisition and processing. Conflict resolution. Unit III: Consumer Perception: Marketing stimuli and perception. Consumer Decision Making Models: Nicosia. Role behaviour. Gerald & Wallendorf. Children and household consumer behavior. Cultural values. Targeting. Consumer Movement in India. Personality. Implementing the Marketing Concept. David L. Consumption and self concept. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Types of decision process – complex decision making. Melaine. selective perception process. learning elements. Prentice Hall International. Word‐of‐mouth. New York. & Kanuk. information search. variety seeking. Unit II: Consumer Decision Process: Need recognition. Macmillan Publishing Co. Segmentation. Examiner will set eight questions in all. Variables that shape decision process‐ individual differences. “Consumer Behavior and managerial decision making”. 3.. The Dryden Press. Cross‐cultural understanding of consumer behaviour. Theories. consumption and post‐purchase evaluation. Mumbai 6. 5. Leon G. purchase decision. Classifying motives. Engel. Changing role of women. John Wiley and Sons. Changing values. “Consumer Behaviour”. James F. Family life cycles. Roger D. loyalty. Benefits of consumerism. How groups influence individuals. Difference between consumer & Customer. “Consumer Behaviour”. The Marketing Mix. Nature of social class. New Delhi. environmental influences. Leslie Lazar. Gender roles. Nair. psychological processes. & Black Well. “Consumer Behavior”. Students will attempt five questions in all selecting one question from each unit. New York. New York. Consumer Movement and Consumer Rights. Michael R. Loudon. Types of subculture and their influence on behaviour. Schiffman. Motive arousal. Della Bita. Tata McGraw‐Hill Publishing. Zaltman.MM-04 CONSUMER BEHAVIOUR External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with the processes and factors influencing the buying behavior of consumers and implications of these factors in development of marketing strategies Course Contents Unit I: Introduction to the study of Consumer Behaviour: Meaning & Definition of CB. Recommended Books 1. Howard‐Sheth & EKB. Kardes. degree of involvement in buying. Suja R. Memory processes. Social and Societal Marketing Concepts. Consumer Motivation: Nature and role of motives. Frank R. personal values. Marketing Ethics and Social Responsibility. impulse buying.

New Delhi. Kapferer. Brand Marketing Programmes Brand Elements : Criteria for Choosing and integrating with strategic options and tactics. Positioning Strategies. Tata McGraw Hill. Special Applications of Brand Management and Future Brand Priorities‐ Application of Brand Management ( Product/Service/Technology/Idea/Cause). Kevin Lane Keller. Points of Parity and Points of Difference. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Jean‐ Noel. Macmillan India Ltd. New Delhi. New Delhi Reference Books 1. Services. Course Contents Unit I: Product Concepts: Product Mix concepts. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Percy: Strategic Brand Management. “Positioning: The Battle For Your Mind”. New Delhi. Customer‐Based Brand Equity‐ Brand Equity: Its Importance and Relevance Models for Brand Equity. Measuring. Brand Tracking Research : Designing. Futuristic Brand Management. 5. U. Vikas Publishing House. Importance of Target Market and Competition. Establishing Brand Equity Measurement System. Kogan Page. Creating Customer Value. Mathur. selecting two questions from each unit. McGraw Hill. Chunnawala. 2. Sengupta. Role of Branding in Physical Goods. Margaret and Pearson. Conducting and Interpreting Tracking Studies. Product Classification. The Brand Value Chain. Al. Product Market Strategies. tools and frameworks required for managerial decisions related to Product and Brand Management. Managing Brands over Time ( Reinforcing. Tata McGraw Hill Publication. “Brand Positioning”. Himalaya Publications House. Product Planning: Marketing Plan. Unit II: An Introduction to Brand Management‐ Basic Concepts : Brands. Designing a Marketing Programme to Build Brand Equity. and Ideas. “Compendium of Brand Management”. New Delhi. Positioning Guidelines. Building a Strong Brand: Process Outline. “The New Strategic Brand Management”. Role and Importance of Brand Archetyping. New Delhi. Unit III: Brand Positioning : Concepts.G. Portfolio Analysis. Recommended Books 1. Retailing. YLR. Branding. Oxford University Press. “Brand Management”. Brand Mantras : Definition and Process of Establishing the Same Internal Branding. Strategic Brand Management Process. 3. Product Differentiation. Product Evaluation. etc. Location. Product Life Cycle: Product Life Cycle Stages and corresponding Strategies. Sources of Brand Equity. Product Positioning: Concept. Entertainment. “Brand Management – Text and Cases". NewYork. Jack. Revitalizing and Adjusting Brands/Portfolios). Brand Audits. 2. Note: 1. Moorthi. & Trout. Measuring Sources of Brand Equity through Research ( Qualitative/Quantitative). Examiner will set eight questions in all. Measuring Outcomes of Brand Equity by Capturing Market Performance. Mark. Designing and Implementing Branding Strategies ( including Brand Architecture) Introducing New Products and Brand Extensions ( including Brand Naming). Students will attempt five questions in all selecting one question from each unit. Prentice Hall Of India. “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes”. Verified ________________ ________________ ________________ Page 42 of 89 ______________________ . Integrating Marketing Communications to Build Brand Equity Leveraging Secondary Brand Associations to Build Brand Equity Unit IV: Measuring and Interpreting Brand Performance: Importance of Measurement in Brand Management. 6. Benefit Segmentation.MM-05 PRODUCT AND BRAND MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with concepts. and Managing Brand Equity”. S. Online. Branding Challenges and Opportunities. Brand Management and Brand Equity Importance of Brands : For Consumers and For Company. “Strategic Brand Management: Building. Subrato.A. Emerging Concepts in Brand Management. Carol. Riel. 3. Market Potential and forecasting. Growing and Sustaining Brand Equity. 4. Managing Brands over Geographical Boundaries . Preference Analysis.

Retail pricing strategies. Color Planning. Channel choice. Human resource strategy. Srivastava. Retail management process. Understanding Shopper Behavior. Levy & Weitz. meaning. “Retailing Management”. Retail Formats Classification of formats. Category management. Mohammed. Varley. New Delhi. 3. Retailing Strategy. Retail organization structure. & Rafiq. New Delhi. Circulation Movement/ Types of layout. 2. Oxford Publication. New Delhi 4. Rosemary. Relationship.MM-06 RETAIL MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course aims at providing students with a comprehensive understanding of the theoretical and applied aspects of retail Management Course Contents Unit I: Retail Management: Introduction. Shopper’s Profiling. Uniyal & Sinha. Retail industry India. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Tata McGraw Hill. Barry & Evans. Technology in Retailing. Note: 1. Atmospherics and Retail Space Management: Retail Layout Plan. Verified ________________ ________________ ________________ Page 43 of 89 ______________________ . Retail promotion strategies. Value based model of format choice. Examiner will set eight questions in all. Types of retail location. Evaluation of Relationship Marketing. “Retail Management & Strategic Approach” Reference Books 1. Merchandise presentation. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Characteristics. Rajnish Tulsi and Nidhi V. Emergence of organisations of retailing. Vendor relation and Distribution strategy Contemporary Issues Unit IV: Relationship Marketing in Retailing: Management of Relationship. Palgrave Macmillan. Retail Research and Retail Audits. Unit II: Overview of Retail Market Segmentation and Retail Customer. Merchandise buying and handling. selecting two questions from each unit. “Retail Management”. “Retail Management”. Retail sales promotion. Shopping Process. Career in Retailing. product movement. channel. Joel R. Students will attempt five questions in all selecting one question from each unit. 2. Retail Space Design Unit III: Merchandise and Channel management‐ Merchandise plan. Berman. Elements of atmospherics. Retail Location Importance & levels of location decisions. Recommended Books 1. “Retail Management”. Store Management. “Retail Management”. role of retailing Trends in Retailing. Chetan Bajaj. publicity. criteria for selection of suppliers. Pradhan. Swapna. Oxford University Press. Tata McGraw Hill. History and theories of retail development. Site Selection Criteria. Marketing Strategies.

New Delhi. “Sales Management”. Prentice‐Hall of India. Dalrymple. Honeycutt & Robert C. Logistics Integration for Customer Satisfaction. Earl D. Stern & Adel. Ford. Sales Territory Design. & Sahadev. Multichannel Marketing Systems. 6. Channel Conflict and Management. P. Motivating the Sales Force. Oxford University Press Reference Books 1.L. “Sales & Distribution Management”. Douglas J. Supply Chain Management (SCM). Personal Selling Process and Approaches. Homewood. 2. and Crowe. John Wiley & Company.MM-07 SALES AND DISTRIBUTION MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To develop an understanding of Sales and Distribution Channel Management with regards to Business Development and in correlation to the Marketing Management as Process in coherence with the complete Supply Chain Management System Course Contents Unit I: Introduction to Sales Management: The Sales Management Function – Scope and Importance. 3. Verified ________________ ________________ ________________ Page 44 of 89 ______________________ . Note: 1. Recruiting and Selecting Sales Personnel. “Management of Sales Force”. “Marketing Channels”. Logistics Introduction – Functional Areas of Logistics. Tapan K. Horizontal Marketing Systems. Integration of Sales and Distribution Strategy Recommended Books 1. Honeycutt. Distribution Analysis. Examiner will set eight questions in all. Evaluating Sales Performance. Sales Forecasting. John B. Englewood Cliffs. Simintiras. New Delhi. Routledge Group. The Evolving Face of Personal Selling. Control and Customer Service. 5. Prentice Hall. & Govoni. Jeff Tanner. Erffmeyer “Sales Management” Pearson Education. J. New Delhi. Channel Dynamics – Vertical Marketing Systems. Sales Organization Structure. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Richard R. New Jersey. Irwin. Strategies and Cases”. Gupta. Different Modes of Transport in India. Ethical and Legal Issues in Sales Management. Panda. “Sales & Retail Management an Indian Perspective”. Sales Force Compensation. Control and Management. Still. Selection and Motivation of Intermediaries. Their Characteristics. Unit III: Distribution Planning and Control: Role and Function of Intermediaries. Students will attempt five questions in all selecting one question from each unit. Edward W. Sunil. Earl D. William L. Unit IV: Distribution System and Logistics: Physical Distribution System – Decision Areas. Excel Books Publication. Training Sales Personnel. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. “Sales Management: Decisions. Illinois. Distribution Costs. Cundiff. 2. “Sales Management: A Global Perspective”. H & Stanton W. Richard D. 4. Buskirk R. selecting two questions from each unit. S. Norman A. Unit II: Sales Force Management: Sales Force Job Analysis and Description. Antonis C.

New Delhi. Boyd. Sage Publications. Pearson/ Prentice Hall. 6. Burns. 2. Zikmund. brand positioning & Market Segmentation. and Dash. PHI. G. and Day. Verified ________________ ________________ ________________ Page 45 of 89 ______________________ . Tactics of Marketing Research. Future of Marketing Research in India. “Marketing Research”. Communication Interviewing media. Indexes of agreement. Problem Formulation. and Babin. Note: 1. G. multi dimensional scaling & conjoint analysis. Recommended Books 1. Components of research plan. Data & Collection Techniques. R. Advertising Research. D. Multiple Discriminant Analysis. W.. field experimentation in marketing. direct vs. Aaker.. Westfall.F. “Marketing Research: Methodological Foundations”. Techniques Of Obtaining Data & Experimentation.. Donal S. Contemporary Issues in Marketing Research‐ Ethics in Marketing Research. Multivariate procedures. 7. “Marketing Research‐ Measurement & Method”. Product Research. Unit IV: Applications of Marketing Research‐ Forecasting.G. Sample Design. ANOVA and Covariance. selecting two questions from each unit. R & Stasch S.. Malhotra. Observation. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. . 5. Research report. the methods of conducting marketing research and how to use research to solve the problems faced by a marketing manager. A. Analysis & interpretation. Tull and Hawkins. and Albau. K. N. 4. Chi square test. Wiley Publication.. Models of experimental design. “Marketing Research – An Applied Orientation”. Nature of experimentation.J..A. choosing a research design. Paul E. Consumer Research. Unit III: Measurement in Marketing Research‐ General concepts and instrument design. South‐Western College Publication. Examiner will set eight questions in all.. sampling procedures. 2. South‐Western College Publication. D. indirect research techniques. Market & Sales Analysis Research. use of panels. factor analysis & clustering methods. PHI Learning. Marketing Information Systems.. Types of information.. Scott M.W. Albaum. Introduction.S. Prentice Hall. Students will attempt five questions in all selecting one question from each unit.J. Reference Books 1. Smith and Gerald S. Characteristics. “Research for Markeitng Decisions”. Two‐ group Discriminant Analysis. method of Inquiry. AITBS Publications. and Churchill. Satyabhushan. Tull . multiple & Partial regression. “Fundamentals of Marketing Research”. Content of Marketing Research. Questionnaire Designing. Iacobucci. Unit II: Research Design‐ The sources of Marketing Information.F. Gerald . Course Contents Unit I: Marketing Research ‐ Content & Strategy. Analyzing Associative Data‐ Analysis process. “Marketing Research Text & Cases”. correlation. Advanced techniques in Analyzing Associative Data. Jr H. measurement & scaling. “Marketing Research”. B. Research method. Green. “Essentials of Marketing Research”. types of error affecting research designs. 3. methods for dealing with potential errors. A. and Bush. Kumar.MM-08 ADVANCE MARKETING RESEARCH External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The course objectives is to help students to understand the central concepts of marketing research. New Delhi. V. Scheduling research activities. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.C.

Oxford University Press. Key principles of managing relationship. Greenberg. Jill. Examiner will set eight questions in all. Identifying Key Performance Indicators (KPI) related to various dimensions of CRM implementation. Evolution of CRM & its scope. Students will attempt five questions in all selecting one question from each unit. K. Concept of customer value and cost. Bizmantra 5. Difference between CRM. TMH. A. Paul. Data management and construction of databases for Data Warehousing and Data mining. Verified ________________ ________________ ________________ Page 46 of 89 ______________________ . Overview of Customer Experience Management. CRM implementation and organizational structure Unit IV: CRM Metrics‐ Metrics to be analyzed. Building blocks of a CRM program. Customer Lifetime Value (CLTV) and management of customer value. Macmillan Publication. CRM – Practices and Applications. Front Desk Management. Emerging Dimensions and Issues. Kumar. “Customer Relationship Management An Indian Perspective”. “Customer Relationship Management: Concepts and Application”. Alok. 3. Advantages and technology. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. “Customer Relationship Management‐ Concepts and Technologies”. Shainesh. Jagdish N. 2. Mukesh and Chaturvedi. customer switching and retention.. ACD). Enterprise Marketing Management. Customer Satisfaction and loyalty. New Delhi 3. New Delhi Note: 1. Godson: Relationship Marketing. Chaturvedi. “CRM at the Speed of Light: Essential Customer Strategies for the 21st Century”. Types of Customers. Unit II: Understanding Relationships ‐ Types of relationships. Chabbi and Sharma Rakesh. G. 2. Rai. Implementing CRM Projects Planning for CRM. Collaborative and Analytical) Understanding Customers. Francis. Pearson Education. PHI. other latest developments in CRM. selecting two questions from each unit. New Delhi. “The CRM Handbook: A Business Guide to Customer Relationship Management”. to manage customer expectations and satisfaction. customer recall CRM and Technology ‐ eCRM – Features. Course Contents Unit I: CRM – Introduction and Value Proposition. Types of Customer Metrics. Dyche. CTI. Elsevier Ltd. A. Excel Books Publication.MM-09 CUSTOMER RELATIONSHIP MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. 4. Sales Force Automation. CRM Contact Center Tools (IVR. New Delhi. and Sheth. Reference Books 1. Types of CRM (Operational. Considerations while choosing CRM technology Unit III: Consumer Research ‐ understanding consumer behavior and purchase process. their Value and Costs. Sinha. Buttle. “Customer Relationship Management: A Strategic Perspective”. Recommended Books 1. Relationship marketing and traditional marketing (transactional concept). A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. “Customer Relationship Management: Concept and Cases”.

“Event Marketing and Management”. marketing and promotion Course Contents Unit I: Introduction to event management. Sales Collateral. selecting two questions from each unit. Sponsorship Management. Event Proposal and its role in event marketing Unit IV: Event Promotion Tools ‐ Various media for event promotion. Examiner will set eight questions in all. Robert B. “The Event Marketing Handbook”. Lynn Van Der Wagen. Students will attempt five questions in all selecting one question from each unit. Creative Materials.MM-10 EVENT MARKETING MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with fundamentals of event management. Positioning and messaging framework. Vikas Publication. New Delhi. Analyzing Designing and Logistics of the concept. Gaur. Types and Size of events. S. Strategic Event Marketing. The Event Plan ‐ Writing an event plan.V. logistics. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Lead Capture Mechanisms and Management. “Event Management”. Kaplan Business. Event Marketing ‐ The process of event marketing. Identifying Target Audience Profile Unit III: Event Branding‐ Positioning for events. Unit II: Assessing Event Feasibility. Reference Books 1. Allison. Recommended Books 1. Verified ________________ ________________ ________________ Page 47 of 89 ______________________ . Events as marketing communication tool. Sanjaya S. “Planning. New Delhi 3. Saget. Event Evaluation‐ Event Measurement and Return on Investment (ROI). Lead Generation Lead Capture Initiatives. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Promotional Items & Giveaways. Angus. Event STP‐ Segmentation and Targeting for events. Understanding the relevance of each media to event promotion. its concept and design. Developing. Note: 1. Concept of Event Property. Event Feasibility. 2. Prentice Hall Publication. Pearson Education. & Saggere. Performing and Controlling”. Concept and Design. The Feasibility Plan.

The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. French & Bell. Action Research. Course Contents Unit I: Organisational Change ‐ stimulating forces ‐ planned change ‐ change agents ‐ unplanned change – Model of organisational change ‐ Lewin's three Step Model. change transitions for individual employees. Response Books. Shaw. “Organizational Theory”. Thompson Learning. Recommended Books 1. London. Burnes B. G. Vikas Publishing House. 4. Resistance to change ‐ individual factors ‐ organisational factors – techniques to overcome change. re‐engineering. & Warley. measuring organizational effectiveness to OC‐ introduction and models. Unit III: Introduction to Organisational Development: Foundations of Organisational Development and Managing the Organisational Development. T.. G. Vinayshil Gautham & S. Rajiv “Surviving Tomorrow: Turnaround Strategies in Organistional Design And Development”. Change process. OD in service sector. Macro perspectives on OC. “Organizational Development & Change”. “Organisation Development System”. work design. Organization confrontation meetings. Role Playing. Vikas Publishing House.HRM-01 ORGANISATIONAL CHANGE & DEVELOPMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about issues involved in managing change in an organisation. R. Addison‐Wesley Publishing Company. New Delhi. PHI. Bhattacharya: Organisation Change and Development. Pitman.K. C.Batra. Organisation Development Interventions and Strategies. “Managing Change: A Strategic Approach to Organizational Dynamics”. New Delhi 4. 3. Techno structural interventions – Restructuring organizations. Unit II: Managing Organizational Change‐ change management principles. Students will attempt five questions in all selecting one question from each unit. (1996). G. coaching and mentoring. Examiner will set eight questions in all. Reference Books 1. Third‐Party Peacemaking Interventions. approaches to change management. Verified ________________ ________________ ________________ Page 48 of 89 ______________________ . Ramnarayan S. 2. Strategic Interventions: organizational transformation. 3. Inter Group Interventions. “Organisational Development”. OD in global context. change management skill requirements. Jones. Oxford University Press. MBO. Human Process Interventions: Sensitivity Training. Ethical Issues in Organisational Development and Future of Organisational Development. selecting two questions from each unit. New Delhi. Note: 1. T V Rao and Kuldeep Singh. Team Interventions. Unit IV: Key Issues in Organisational Development: Issues in Consultant‐client Relationships. Cummings. 2. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.

George T and Newman J. incentives and retirement plans. Henderson. Unit II :Internal and external equities in compensation system. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.J. components of executive compensation package. Verified ________________ ________________ ________________ Page 49 of 89 ______________________ . Chief Executives. Examiner will set eight questions in all. analysis and restructure compensation management system. “Compensation”. 2. Recommended Books 1. B. pay commissions. working of different institutions related to reward system like wage boards. New Delhi. Milkovich. 2. tax planning. 3. Reference Books 1. R. Note: 1.HRM-02 COMPENSATION MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course is designed to promote understand in issues related to compensation in corporate sector and impart skills in designing.O. compensation policy. policies and strategies. M and Murlis H. understanding different components of compensation package like fringe benefits.. selecting two questions from each unit. international compensation. UK. Kogan Page. Excel Books. New Delhi 3. role of trade unions in compensation management. understanding inter and intra‐industry compensation differentials. Bhattacharya: Compensation Management. determining the worth of jobs.. “Compensation Management”. Armstong. “Strategic Compensation”. compensation as motivational tool. strategic perspectives of compensation. Unit III: Compensation of special group: Corporate Directors. Course Contents Unit I: Role of compensation in organization: economic and behavioural theories related to compensation. Tata McGraw Hill. compensation of professionals and knowledge workers. designing pay structure and administrating compensation package. pay for performance plans. J. “Reward Management”. Unit IV Statutory provisions governing different components of reward system. Pearson Education. Oxford University Press. Senior Managers. Singh. Martocchio. R&D staff.D.. sales compensation plan. Students will attempt five questions in all selecting one question from each unit.M. Pearson Education.. “Compensation Reward Management”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

R. 2. Recruiting and Training Costs – Depreciation –Rates of Return – Organization Behavior Vs. HR Auditing and Accounting – HRA Software. Development of the Concept – An Historical Score Card. 3.HRM-03 HUMAN RESOURCE ACCOUNTING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To sensitize the students about the importance of human resource accounting and various aspects of human resource accounting in organisation Course Contents Unit I: Introduction: Meaning & Definition of HRA – Importance. selecting two questions from each unit. ‐ Efficient use of Human Resource – Modern Market Investment Theory‐ Enumerating the Assets‐ Calculating the Market Value of Assets – Illiquid and Non‐ Marketable Assets – Human Capital. Springer 2. Methods and Applications”. Investment in Human Resources – Quality of Work Force and Organizations’ Performance. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. PA and Training. Management Control Structure and Process. Verified ________________ ________________ ________________ Page 50 of 89 ______________________ . UK Publishing House Reference Books 1. HR Value – Concepts. Saeed. Flamholtz. Prabakara. Examiner will set eight questions in all. ‐ Organization Climate Approach – Improvement Determination of Changes in Human Resource Variables – Increased Costs. Classification of Costs in HR Accounting – Behavioural Aspects of Management Control – Social Control. McGraw Hill Publication. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Design of HR Accounting Process & Procedures for each of the HR Sub‐system including Recruitment. “Human Resource Accounting”. Chandra . HRA for Managers & HR Professionals. Unit IV: HR Accounting – Design. Turnover – Non Value Adds in the Management of Human Resources. Unit II: Human Resource Planning – Human Capital Investment – Expenditure vs. Eric G. M. Inter India Publications Note: 1. Cost Reduction and Future Performance. And. “Accounting for Human Resources”. Measures and Prevention. Anmol Publications. HRA Oriented Reporting Processes including P & L Accounts & Balance Sheet. Unit III: Investment Approach – Investment in Human Resources. Katiyar. Kulsheshtha.K. Preparation & Implementation: Responsibility Accounting and Management Control. New Delhi. “Human Resource Accounting : Advances in Concepts. Productivity – Training – Human Capital & Productivity ‐ Human Resource Accounting – Measurement of Human Value addition into Money Value –Objectives of Human Resources Accounting – Approaches to Human Resource Accounting. induction. Recommend Books 1. “Human Resource Accounting”. D. D. Students will attempt five questions in all selecting one question from each unit. Rao. Jac Fitz‐enz. “How to Measure Human Resource Management”. Methods & Mechanics.

Structure and Strategy for man power planning. Cengage Learning India. External and Internal environment. Srivastava. Srivastava. “Human Resource Planning: Approaches. Environmental and Organizational factor affecting HR forecasting. Kenneth “Strategic Human Resource Planning”. Regression Analysis. Monica and J. M. Problems associated with job Analysis. HR forecasting Time Horizons.McBey. Verified ________________ ________________ ________________ Page 51 of 89 ______________________ . Time Motion study. VRS policy. Manak Publications. Institute of Applied Manpower Research. Succession planning. Competency Based Approaches. HR Supply and Retention programs. Office layout. Downsizing. Specific job analysis Techniques. Unit III: HR Management: Surplus manpower handling. HR forecasting Process: Forecasting Activity categories. selecting two questions from each unit. M. Examiner will set eight questions in all. Delphi Technique. Micro level planning. Movement Analysis. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Vacancy Model. “Human Resource Planning”. Levels of Human Resource Planning. New Delhi. Recommended Books 1. KSA. Retrenchment policy. benefits of HR forecasting. Outsourcing. Linear Programming. Succession Management: Importance of succession management. 2. Unit IV: HR demand & Ascertaining HR supply: Index/Trend Analysis. Limited. Succession/Replacement Analysis. HR Budgets: Staffing or Manning Table Envelop/Scenario Forecasting. Nominal Group Technique. Process of job analysis. Job analysis. Pvt. Knowledge. Succession Management Process. Course Contents Unit I: Introduction to Human Resource Planning‐ Concept. Work study. Employee Role in Succession Management. Attitude analysis.P. Sting diagram. Needs. Expert Forecasts. atomizing. Reference Books 1. Skill. Need and Importance of HRP. Students will attempt five questions in all selecting one question from each unit. Assessment and Priorities in Manpower Planning”. Process of Human Resource Planning ‐ Assessing HR Requirements. Belcourt. Action plan. Corporate Planning. Key Personnel Analysis conducted by HR Forecasters. Unit II: Job Analysis. Markov Model. Work norms. Career Development. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Role Behaviour Analysis. Skill and Management inventories. Succession Management Soft Spots. objectives. Internal and External supply. Determining Net HR requirements.P.HRM-04 HUMAN RESOURCE PLANNING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To enable the students to acquire knowledge and skill necessary for preparing the manpower plan of a business enterprise. New Delhi Note: 1.

Verma. New Delhi.D. Excel Books. Contemporary Trends and Future of Industrial Relations in India. Venkatratnam: Industrial Relations.“Management of Industrial Relations – Reading And Cases”.. Pearson Education. ILC and Indian Constitutional Provisions in Relation to Labor Administration ‐ Central Machinery of Labor Administration ‐ Labor Administration at the State. Approaches to Industrial Relations. Discipline and Grievance Redressal Machinery ‐ Purposes and Procedures of Disciplinary Action ‐ Grievance Redressal Procedures ‐ Conciliation ‐ Arbitration and Adjudication – Unit IV: Collective Bargaining(Perspective. Problems. “Industrial Relations”. Bargaining Structure. Verified ________________ ________________ ________________ Page 52 of 89 ______________________ . Himalaya Publishing House. trade union movement in India. New Delhi. Factors Affecting IR. Indu Bala and Seema Priyadarshini Shekar. rights and Privileges of a registered TU. Definitions. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Rao V S P. “Industrial Relations”. Sinha. appeal. Dissolution of unions. IR and Productivity. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. suggestions. appointment of registrar.N. amalgamation of TUs. meaning. New Delhi 4. Students will attempt five questions in all selecting one question from each unit. Content. Oxford University Press. reasons for joining trade unions. P. Oxford University Press 3. Oxford and IBH Publication. Unit III: Employee Counselling ‐ Types. Excel Publications. “ Human Resource Management‐ Text and Cases”.A. Note: 1. “The Strategic Management of Industrial Relations”. 3. problems of trade union. Sinha. M. Tripartite) and IR Strategies ‐ A Discussion ‐ Worker Development & Worker participation. Objects. Reference Books 1. B. 2. District and Local Levels. Trade Unions and Labour Legislation”. Methods. definitions. “Industrial Relations. selecting two questions from each unit. Singh.R. Excel Publications. Consultative Bodies (Bipartite. power to make regulation. Examiner will set eight questions in all. definitions. objectives. Registration and Cancellation of registration. Various Dimensions of IR. nature of trade unions. Characteristics. “Dynamic of Industrial Relations in India”. Ramaswamy E. Mamoria & Mamoria. 4.Arora. New Delhi 2. National Commission on 2nd Labour for Strengthening trade unions. Pramod. Participation in IR. Course Contents Unit I: Industrial Relations: Meaning. Objectives of IR and Human Relations. Recommended Books 1. duties and liabilities. Procedure and Machinery for Collective Bargaining) ‐ The Bargaining Process ‐ Strengths and Skills. Labor Administration ‐ ILO. Unit II: Trade Unions‐ Introduction.HRM-05 INDUSTRIAL RELATIONS & LABOUR LAWS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The aim of the course is to help the students to understand the laws governing Human Resource Management and how to handle industrial relations.

syndicates and group discussion. Examiner will set eight questions in all. training process: role of stakeholders in training programme. Blanchard. in basket exercises. training climate and pedagogy. Aligning training design with learning process. Students will attempt five questions in all selecting one question from each unit. Training in Organization. and rationale. Verified ________________ ________________ ________________ Page 53 of 89 ______________________ . Course Contents Unit I: Training – concept. New Delhi. Individual Development through Non‐ training ‐ Job Redesign Programme. process of calculating ROI in training. Thacker.. M. selecting two questions from each unit. Career Planning. business games. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Bombay 4. Goldstein. MDPs. D. Strategies. Evaluation of training – need for evaluation. and James W. lecture. M. laboratory training. Thomson Learning Press. Desimone. new perspectives on training – cross cultural training. P Nick. Effective Training – Systems. Thomson Learning.K. Training aids. New Delhi Reference Books 1. principles of evaluation. learning styles. Every Trainer’s Handbook. New Delhi 3. Job enlargement. e‐learning. criteria and approaches. R. competency mapping. Unit III: Training methods and techniques – role playing. emerging trends in training and development. mind mapping. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Sage Publications 2. person analysis. Agochia. Devendra. operational analysis. R. Sahu. Counselling. and Practices. Unit II: Designing the training programme: process of learning in training programme – attributes and factors influencing. Job Enrichment. Unit IV: Development & implementation of training. seminars. L. programmed instructions. return on investment in training.. Suggestion Schemes. developing training modules. New Delhi Note: 1. learning process. Recommended Books 1. Job Rotation.HRM-06 TRAINING AND DEVELOPMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about the concept and process of training and development and its importance in an organization. Prentice Hall of India. 2. Training needs assessment – organizational analysis. Organization and Management of training function. Out‐ bound training. Training for Life and Leadership in Industry. Excel Books. Werner. Training for Development. Pearson Education. McGrath. Business strategy & HRD. J. “Human Resource Development”. creative problem solving. brainstorming. incidents and cases. & Harris.

nature and requisites. Attitudes. Unit II: Pedagogy and Androgogy. PHI . Personality theories. learning styles and its relatedness to personality development.PERSONAL EFFECTIVENESS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about the various aspects of personal growth and effectiveness in an organisation Course Contents Unit I: Personal growth ‐ Meaning and concepts. Newstrom. Self‐awareness and self‐esteem. types of transactions and time structuring. Note: 1. 2. 4. “Human Relations in organizations”. “Understanding Organisational Behaviour”. Defense Mechanism in groups Unit IV: Transactional Analysis‐ Ego states. Interpersonal needs. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Experience learning methodologies‐T‐group. Feeling. Life position. Robert N. et al. Adult Learning Process. Examiner will set eight questions in all. sensitivity training. Neuro Linguistic Programming. Tata McGraw Hill. “Seven Habits of Highly Effective People”.W. Students will attempt five questions in all selecting one question from each unit. Carl Jung's theory of personality types and Myers Briggs Type Indicator test (MBTI). Seven habits of highly effective people. Parek. “Organizational Behaviour – Human Behavior at Work”. Simon & Schuster. Blocks to creativity. New Delhi. Interpersonal relations and personal growth. Reference Books 1. Social adjustments and habit formation. Life Roles. thinking and behaviours. Habits of personal effectiveness. selecting two questions from each unit. scripts and games. Emotional intelligence. Stephen R. NewYork. Covey. Nature and scope of personal growth. beliefs. 3. New Delhi 2. Whetten & Cameron. Trait theories‐ Guilford Peogut. Verified ________________ ________________ ________________ Page 54 of 89 ______________________ . Pearson/PHI. Unit III: Basic functions of mind‐ Creativity and innovation. McGraw Hill Publication. Recommended Books 1. Stephen Robbins. Oxford University Press. motivation and behaviour‐ FIRO‐B and Johari Window. encounter groups and human process labs. Lussier. Keith. Values and their impact on behaviour. and Davis. John.HRM-07 PERSONAL GROWTH & INTER. “Training in Interpersonal Skills ‐tips for managing People at Work”. New Delhi. Udai. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Social roles and Organizational roles. Personal change‐ meaning. Creativity processes and tools‐ convergent and divergent thinking. “Development Management Skills”.

“Managing Resources in Asia‐Pacific”. and Welch. Budhwar. Selection criteria ‐ Relocation Performance management of international employees –performance appraisal in a global context. MNCs and Human Resource Policies. London 2. P. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. “Globalizing Human Resource Management”. Verified ________________ ________________ ________________ Page 55 of 89 ______________________ . Reference Books 1. legal and technological. Pawan. Unit III: Orienting and training employees for global assignments – approaches to training . Unit II: International environment: political. problems and solutions. Recruitment and Selection – Staffing policies. Examiner will set eight questions in all. Paul Sparrow. nature and strategic IHRM. IHRM.E. Routledge Taylor & Francis Publication 3. safety and fair treatment. D. repatriation: process. New Delhi. Cross cultural differences.. Students will attempt five questions in all selecting one question from each unit. Tayeb: International Human Resource Management. 3. Aswathappa. approaches. Unit IV: International labour relations – key issues. Recommended Books 1. Dowling. Oxford University Press. Routledge Taylor & Francis Publication Note: 1.HRM-08 GLOBAL HUMAN RESOURCES MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To sensitize students to mechanics of Human Resource Management in International arena. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. selecting two questions from each unit. Motivation and leadership across cultures Compensation – various approaches – factors affecting compensation systems – Benefits‐ The adjustments and incentives. Tata Mc Graw Hill. Schuler. “Managing Human Resources in Cross‐ Border Alliances”.. Routledge Taylor & Francis Publication 2. Randal & Jackson.J. Chris Brewster and Hillary Harris. cross cultural communication and negotiation. various agreements International labour standards. Course Contents Unit I: GHRM‐ Introduction. The differences between domestic and international Human Resources – The Various perspectives and approaches of International Human Resource Management. Susan. “International Human Resource Management”. Thomson Learning.

Volume I. Response Bank. Pearson Education. New Delhi. selecting two questions from each unit. Verified ________________ ________________ ________________ Page 56 of 89 ______________________ . Unit III: Conducting Staff Appraisals: Introduction. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. job description & job specification. al. performance management & reward systems: performance linked remuneration system. New Delhi Note: 1. 5. conducting an appraisal interview. “Performance Management and Appraisal Systems”. performance dimensions. Performance Counselling. Herman. Unit IV: Performance management & employee development: Personal Development plans. 2. Berger. approaches to measuring performance. II and III”. the performance management contribution. 3. implementing performance management system. aims and role of PM Systems. “Performance Management: Concepts. 3. Oxford University Press. “Appraising & Developing Managerial Performance”.”. “Performance Management”. Vrinda Pubilcations Ltd. Robert L. Kandula. performance linked career planning & promotion policy. V. “Performance Management. PHI. Rao. 2. New Delhi. Unit II: Performance appraisal system implementation: Defining performance. Tata Mc‐Graw Hill. skills required.. Dixit. Lance A. “360 degree feedback & assessment & development Centres.K. Students will attempt five questions in all selecting one question from each unit. performance management process. “Performance Management System”. Sahu. Skills and Exercise”. Srinivas. Aguinis. “The Talent Management Hand Book”. R. Excel Books. Examiner will set eight questions in all.. New Delhi. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. diagnosing the causes of poor performance. Measuring results and behaviours. appraisal methods. Recommended Books 1. Rao. Varsha. gathering performance information. V. present thoughts & future directions. et. determinants of performance. New Delhi.V. performance management and strategic planning. differentiating task from contextual performance. T. New Delhi 4. T. data collection. raters errors. the role of the appraiser. Reference Books 1. 360 degree feedback as a developmental tool. Excel Book Publication. Course Contents Unit I: Introduction: Definition of performance Management. need. Cardy. “Performance Management”. Excel Books. choosing a performance measurement approach. 6. Berger & Dorothy R. Rao.HRM-09 PERFORMANCE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course is designed to develop appreciation and skills essential for designing and instituting effective performance management systems among students. New Delhi. Inc. follow up & validation. T. characteristics of an ideal PM systems. dangers of poorly implemented PM systems. 4. PHI. Kohli: Performance Management.

Greer. Thomson South Western. Pearson Education. definition. strategies for employee shortages. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Verified ________________ ________________ ________________ Page 57 of 89 ______________________ . HR strategy and the role of national context. “Human Resource Management”. 3. Tanuja Agarwal . Note: 1. Strategies for performance and development: Typology of performance types ‐ marginal performers – under achievers ‐ stars ‐ solid citizens. New Delhi. New Delhi. Strategic Linkage of Performance. strategies for employee surpluses. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. congruence and integrated HR systems. alternative HR systems ‐ universalistic ‐ contingency ‐ configurational. linking HRM practices to organizational outcomes ‐ assessing and reducing costs. “Strategic Human Resources Management”. Unit II: Aligning HR systems with business strategy : Sustained competitive advantage ‐ how HR adds value to the firm ‐ HR as scarce resource – non substitutable resource. “Strategic Human Resource Management – Text & Cases”. approaches to evaluation ‐ audit approach ‐ analytical approach‐ balanced score card perspective. Prentice Hall of India. Robert L. 2. investment perspective of human resources Management. “best fit” approach vs. selecting two questions from each unit. Unit III: HR Strategy in work force utilization: Efficient utilization of human resource ‐ cross training and flexible work assignment – work teams ‐ non unionization. HRM and Firm Performance. 5. K. “Strategic Human Resource Development”. acquisition and management of human resources in effective implementation of strategy. Recommended Books 1.It aims to provide an understanding of forecasting. 2. Oxford University Press. Mathis & John H. Course Contents Unit I: Understanding Strategic HRM: Traditional vs. managing employee ability ‐ recruitment and selection strategy typology. Examiner will set eight questions in all. “Strategic Human Resource Management”. Typology of HR activities. Measures and Approaches . Sharma. Prentice Hall of India Reference Books 1.HRM-10 STRATEGIC HUMAN RESOURCE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main aim of this course is to provide strategic perspective of HRM in an organization . Freed R. bench marking. strategic HR. 4. accounting for HRM ‐ purpose of measuring cost and benefits of HRM . Students will attempt five questions in all selecting one question from each unit. Rationale for HR evaluation. Srinivas R.Kandula. Anuradha. “best practice" approach. Charles R.David. Jackson.Strategic Impact: ethical dimensions. MacMillan India Ltd. Sage Response Books. Prasad . “Strategic Management”. Unit IV: Evaluating HR Function: Overview of evaluation – scope. “Strategic Human Resource Management: An Indian perspective”.

Unit III: Methods of data collection for mapping. Reference Books 1. Designing assessment centre. New Delhi 3. Shermon. 2. content analysis of verbal expression. “Competence at work”. validating the competency models Unit IV: Competency based HRM‐ Competency based selection process. Tata McGraw Hills Publications. competency by objectives.HRM-11 COMPETENCY MAPPING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of the course is to help the students learn the key concepts involved in competency mapping. Documentation in assessment centre. and Hollyforde. scope. Seema. Assessing competencies in assessment centre. Radha R. automated expert system. Course Contents Unit I: Introduction to competency method in Human Resource Management‐ Features of competency methods. Examiner will set eight questions in all. approaches to mapping and Need for competency frameworks. tools for data collection. New Delhi Note: 1. & Spencer Signe M. Sanghi. repertory grid. Ganesh. critical incidence technique. Verified ________________ ________________ ________________ Page 58 of 89 ______________________ . Sharma. “The Handbook of Competency Mapping: Understanding. Students will attempt five questions in all selecting one question from each unit. expert panels. criteria sampling. job task analysis. Designing and implementing Competency Models in Organisations” Sage Publications. “360 Degree Feedback. Whiddett. S. selecting two questions from each unit. Unit II: Competency mapping procedures and steps‐ business strategies. mapping future jobs and single incumbent jobs. New Delhi. Assessment centre‐ characteristics and objectives of assessment centre. “Competency Based HRM”. Jaico Publication.‐observation. behavioural event interview. data analysis. Recommended Books 1. short cut method. competency based Career management system and competency linked competitive remuneration system. 2. “The competencies Handbook”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Spencer. surveys. using competency profiles in HR decisions. performance criteria. John Wiley Publication 4. “Assessment Centers: Identifying potential and developing competencies”. Response Books. Mumbai. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Developing competency models from raw data‐ data recording. analysing the data. validating the competency models. Sawardekar. N. historical development. Tata McGraw Hills Publications. S. Competency Mapping and Assessment Centers”. definitions. Lyle M. competency based performance management system.

Components of SQL: DDL. Pearson Education. Relational. Data Base System concepts. updating and deleting data. 4NF and 5NF. Cengage Learning Note: 1. Verified ________________ ________________ ________________ Page 59 of 89 ______________________ . Entities and Relationships. Multimedia databases. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. New Delhi 3. inserting.. Database Systems . Abraham. 2NF. Back‐up and Recovery. Denormalization. creating Tables. DCL. Rob. Types of DBMS – Hierarchical. Course Outline Unit I: Concept of database and database management system. database queries. schemas and sub‐schema. New Delhi 2. Advance Database concepts‐Distributed databases. Network. Digital libraries and Mobile databases. Singh S. 3NF. purpose. SQL functions. Internet databases. Students will attempt five questions in all selecting one question from each unit. joins and set operators. Integrity and Concurrency control Unit IV: Database security. Examiner will set eight questions in all. Kahate. Korth .. Database Normalization – 1NF. K. Object‐oriented and Object relational Unit II: Introduction to SQL. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Sequences and Synonyms. Recommended Books: 1. Index. and Data Independence. Introduction to Database Management Systems.IT-01 DATABASE MANAGEMENT SYSTEM External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to familiarize the students with the concept of database and its utility in organization of information. BCNF. Data Independence‐Logical and Physical. Pearson Education Reference Books: 1. DML. selecting two questions from each unit. advantages and disadvantages of DBMS. Unit III: Database Design‐basic considerations. Views. DBMS Architecture. A. McGraw Hill. Database System .

IT-02 ENTERPRISE RESOURCE PLANNING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to provide overall knowledge regarding the concepts and structure of ERP systems and imparts necessary managerial skills for ERP implementation in a business enterprise Course Outline Unit I: Introduction to ERP and its evolution and the integrated systems approach. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. New Delhi. Enterprise Resource Planning. Alexis. designing. ERP design options. Business Process Re‐engineering and process remodelling Unit II: ERP systems development process.. Organizational risks. Enterprise Resource Planning: Text & Cases. PHI. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Sumner. Ray. Tata McGraw Hill. Risks involved in ERP implementation‐ Technological risks. New Delhi Reference Books 1. Additional factors: User Training. Project related factors. Students will attempt five questions in all selecting one question from each unit. 3. K. Planning and requirement analysis. selecting two questions from each unit. V. Accounting and Finance. Garg. Tata McGraw Hill. ERP Demystified. Pearson Education. 2. Production and Material Management. benefits and challenges in implementation of ERP systems. customization. Supply Chain Management. Examiner will set eight questions in all. Future directions and developments in ERP Recommended Books 1. Verified ________________ ________________ ________________ Page 60 of 89 ______________________ . Leon. New Delhi. K and Venkitakrishnan. N. re‐ engineering vs. Enterprise Resource Planning: Concepts and Practices 2ed. reporting needs and technological challenges Unit IV: ERP Systems: Sales and Marketing. Human Resources. project size and HR aspects in implementation of ERP projects. Marry. steps in ERP implementation Unit III: Critical factors in ERP implementation success. New Delhi. Rajesh.

Ivar Jacobson and James Rumbaugh. classes. Pearson Education. Stroustrup. Domain analysis. polymorphism. Class design. Addison Wesley. System Conception. System Implementation. overloading. Course Outline Unit I: Object‐oriented concepts object and classes. Sequence Models. nested states. Application analysis. generalization and inheritance. Object ‐ Oriented Modeling and Design With UML. Note: 1. links and associations. Pearson Education. encapsulation. States. state diagrams. signal generalization and concurrency. type conversions. New Delhi 3. USA. aggregation. Class Modelling: objects. OOPS with C++. virtual functions and polymorphism. Oxford University Press Reference Books 1. Extending classes. C++ . System design.TMH. pointers. constructors and destructors. input‐output operations. Balaguruswamy . Transitions and conditions. Interaction Modelling: Use case models. selecting two questions from each unit. The Unified Modeling Language User Guide. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. functions. Verified ________________ ________________ ________________ Page 61 of 89 ______________________ . New Delhi 2. Students will attempt five questions in all selecting one question from each unit. links and associations. Grady Booch. Recommended Books 1. Examiner will set eight questions in all. New Delhi 2.. Unit IV: Object Oriented Programming using C++: Classes and objects. inheritance and multiple inheritance. Unit II: Object Oriented Modelling Concepts. grouping of constructs. State Modelling: Events. 2/e. design and programming. Activity Models Unit III: Object oriented analysis and design: process and development life cycle. constraints. Saurav Sahay : Object Oriented Programming with C++. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Michael Blaha and James Rumbaugh.IT-03 OBJECT ORIENTED ANALYSIS AND DESIGN External Marks: 50 Internal Assessment: 20 Practical: 30 Time: 3 Hours Course Objective The main objective of this course is to familiarize the students with object oriented methodology of analysis. 2/e.

Exploitation of technology. Classification of technology. Unit II: Technology and management paradigms. Clayton Christensen and Steven Wheelwright. Technology transfers: Process and Issues Recommended Books 1.IT-04 TECHNOLOGY MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective The main objective of this course is to familiarize the students with the various aspects of technology management and its application in business organization. technology and its relationship with knowledge. Management of technology at firm and national levels. Formulation of technology strategy. Unit IV: Acquisition of technology: methods and issues. Conceptual framework for management of technology. business and society. Tata McGraw Hill. selecting two questions from each unit. Management of Technology. Process of technological innovation. technology audits. factors affecting technological innovations Unit III: Competitiveness: basic concepts and indicators. Norma Harrison and Danny Samson. Students will attempt five questions in all selecting one question from each unit. Technology Management: Text and International Cases. New Delhi Reference Books 1. Note: 1. Technology planning: forecasting technology. Tata McGraw Hill. Examiner will set eight questions in all. Course Outline Unit I : Basic concept of technology. critical factors in managing technology. Tarek Khalil. Robert Burgelman. Aligning business and technology strategy. TMH. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. technology life cycles. Technology creation using research and development. technology management for managing competitiveness. Verified ________________ ________________ ________________ Page 62 of 89 ______________________ . A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. New Delhi. Strategic Management of Technology & Innovation. New Delhi 2. technology and market interaction.

A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Delhpi method. Concept mapping. Reference Books 1. Shukla & Srinivasan. Knowledge management lifecycle. Warier. data mining. User acceptance testing.IT-05 KNOWLEDGE MANAGEMENT SYSTEMS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the participants with the Knowledge Management and its application in business Course Outline Unit I: Basic concept of knowledge. Press. Ethical. Verified ________________ ________________ ________________ Page 63 of 89 ______________________ . Pearson Education. information and knowledge. Knowledge Management. Unit IV: Knowledge transfer: prerequisites. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Nominal Group Technique. data. implications of knowledge management. post implementation review. selecting two questions from each unit. New Delhi. Knowledge codification. Hislop. intelligence and experience. capturing tacit information. Designing Knowledge Management Architecture. legal and managerial issues in knowledge management Recommended Books 1. overview of data visualization. blackboarding. interviews. brainstorming. consensus decision making. onsite observations. Vikas. Examiner will set eight questions in all. Unit III: Quality Assurance. methods and strategies. expert evaluation. Knowledge Management. User training and deployment. 2. Oxford University. types of knowledge. Role of internet in knowledge transfer. Knowledge testing. Knowledge system deployment. Knowledge Management. EM Awad and HM Ghaziri (2007). Sage. Logical testing. Delhi. Unit II: Knowledge creation. fuzzy reasoning. Students will attempt five questions in all selecting one question from each unit. New Delhi Note: 1. New Delhi 2. protocol analysis. knowledge management portals.

Unit II: Software quality factors. cohesion). design objectives. Vikas Publishing House. Pressman. Oxford University Press. and testing for the optimum functionality at reasonable costing. selecting two questions from each unit. Narosa 3. Examiner will set eight questions in all. Tata Mc Graw Hill. token count. Thomson Learning. testing. Fenton & Pfleeger. 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Jalote. New Delhi. Rapid Application Development model. New Delhi 4. testing fundamentals. prototyping. Unit IV: Coding. Software Metrics. monitoring and control. Software risk management Unit III: System design. New Delhi 2. Models: Waterfall model. test case design. Software Engineering. Software Engineering. quality assurance plans. function point analysis. Course Contents Unit I: Concept of software engineering. software quality assessment. unit and integration testing.IT-06 SOFTWARE ENGINEERING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to familiarize the students with the software development process. verification. Prototyping model. design tools and techniques. Fundamentals of Software Engineering. Jain. data structure metrics. effective modular design (coupling. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Students will attempt five questions in all selecting one question from each unit. areas of applications. Software Engineering. software metrics: categories. Spiral model. Verified ________________ ________________ ________________ Page 64 of 89 ______________________ . 5. Note: 1. Software Development Life Cycle. Sommervile. Recommended Books 1. cost estimations. Leon & Leon. Prentice Hall of India. project monitoring plans. structured programming. functional and structural testing. An Integrated Approach to Software Engineering 3e. software characteristics. COCOMO. activities during testing. Pearson Education. Delhi Reference Books 1. test plan. Ghezzi. project scheduling. Software Engineering: A Practitioner’s Approach 6e.

Software piracy. New Delhi. operational and human issues in information and network security. Information security principles. Integrity and Availability. cyber‐crime and IT Act 2000. Examiner will set eight questions in all. Legal resources against Hacking. Access control mechanism. Mark Merkow and James Breithaupt. pornography and other IT offences. Verified ________________ ________________ ________________ Page 65 of 89 ______________________ . Physical security control. Security policies: types.IT-07 INFORMATION SECURITY AND CYBER LAWS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the participants about various aspects of information security and cyber laws. Matt Bishop. Operations security. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Cyber fraud. Introduction to Computer Security. Key management. Course Outline Unit I: Overview of basic concepts of security: Confidentiality. Information Security: Principles and Practices. Intrusion detection. Students will attempt five questions in all selecting one question from each unit. Copyright and protection of contents. 1/e. Cyber Law Simplified. selecting two questions from each unit. E‐Commerce Taxation. symmetric and asymmetric cryptography. Cryptography: basic concepts. Security threats. defamation and abuse. Firewalls. legal and other innovative moves against cybersquatting. Protection of Cyber consumers in India Recommended Books 1. New Delhi Reference Books 1. Vivek Sood. Pearson Education. development and management Unit II: Authentication. Note: 1. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Contracts in cyber world and Jurisdiction Unit IV: Cybersquatting. Tata McGraw Hill. New Delhi 2. Pearson Education. malware detection Unit III: Legal Issues in information and communication technology.

0 Update. Simple Linear Regression analysis. Parameter and Statistic. Data Entry (Manual and Autofill). Parametric and Non‐ parametric tests. Filtering and managing. Summarizing Data: Frequency Distribution. Managing Data Lists in Excel: Building. sorting data. Friedman test and Spearman’s Rank Correlation Recommended Books 1. Unit II: Introduction to Excel: Understanding Spreadsheets. Creating. Computing select measure of central tendency and dispersion. Pearson 2. Creating and Managing Charts and Graphs. Formulas and functions. Hypothesis testing for two populations Unit IV: ANOVA. Types of Data and Levels of Measurements: Quantitative (Discrete and Continuous). Business Statistics. Students will attempt five questions in all selecting one question from each unit. Factor Analysis. Chi‐square test. Basics of Building and running Macros. selecting two questions from each unit. cell referencing. Multiple Regression Analysis. Navigating through cell. Press. Business Data Analysis. printing and saving output files. Verified ________________ ________________ ________________ Page 66 of 89 ______________________ . Descriptive and Inferential Statistics.IT-08 DATA ANALYSIS WITH EXCEL AND SPSS External Marks: 50 Internal Assessment: 20 Practical: 30 Time: 3 Hours Course objective The objective of this course is to familiarise the students with the practical approach of using Excel and SPSS like software in data analysis. Basic Concepts of Analysis: Population and Sample. 18. Whigham David. Hypothesis testing for single population (One sample z‐statistic and t‐statistics). Darren George and Paul Mellery. Performing What‐if Scenarios. Variables (Dependent and Independent). Sorting. Oxford University. Workbooks and Worksheets. 8/e. opening and reading data files from SPSSS and non‐SPSS sources. Naval Bajpai. Generating Pivot Tables. Defining variables. Graphical presentation. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Course outline Unit I: Understanding Data: Data. one‐tailed and two‐tailed test of hypothesis. Reference Books 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 4. Delhi. Using ‘Data Analysis’ Add‐in in Excel for computing basic descriptive and inferential statistics Unit III: Introduction to SPSS: Creating and Managing Data files. Wilcoxon Matched‐pairs Signed Rank test. Basic Non‐parametric statistics: One‐sample K‐S Test. Preparing and coding data for analysis. Examiner will set eight questions in all. Mann‐Whitney U test. Qualitative (Categorical and Ordinal). Kruskal‐Wallis test. Pearson Note: 3. SPSS for Windows Step by Step: A Simple Guide and Reference.

Marts and Warehouses. Delhi. Oxford University Press. George M. Data Mining technologies and applications. Criteria for selecting and acquiring hardware and software for data warehouse implementation. Unit III: Warehousing Strategy: Developing organizational context. Data Warehouse characteristics and environment. Warehouse Management and Support: Capacity planning. Marakas. Pearson Education. New Delhi. purging rules. Data Mining. Sequence. Data Warehousing. Managing Warehouse Metadata. Cluster. Identifying data sources and defining Warehouse architecture. Risks involved and mitigation approaches. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Limitations and challenges to Data Mining. Soumendra Mohanty. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Mark W. Mining. Examiner will set eight questions in all. Tata McGraw Hill. Pearson Education. Students will attempt five questions in all selecting one question from each unit. Data Warehousing: Architecture and Implementation. Oxford University Press. Data Warehouse applications. security measures. Hawkins. Unit II: Data mining and its techniques: Classification. Note: 1. Delhi. 3.IT-09 DATA MINING AND WAREHOUSING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarise the students with data mining and warehousing and its application in business organizations Course Outline Unit I: Basic Concepts of Data Warehousing: Data Stores. cost‐benefit analysis/return on investment. Overview of Online Analytical Processing (OLAP). Multidimensional Online Analytical Processing (MOLAP) and Relational Online Analytical Processing (ROLAP). Humphries and Michael W. backup and recovery strategy. New Delhi. Modern Data Warehousing. selecting two questions from each unit. Data Warehousing. Warehouse Maintenance and Evolution. impact on decision making and business functions. Preliminary survey and source system audit. Association. Emerging trends in Data Warehousing Recommended Books 1. and Visualization: Core Concepts. Market Basket Analysis. Thareja. Reference Books 1. Implications of using data warehouses for the business: purpose. Data Warehouse planning Unit IV: Data Warehouse implementation. 2. New Delhi 2. Verified ________________ ________________ ________________ Page 67 of 89 ______________________ . Pudi.

New Delhi Note: 1. Customer Communication and issues. Unit II: Project Planning Infrastructure. Quality Planning. selecting two questions from each unit. Risk Management. Defect analysis and prevention. Unit III: Measurement and tracking planning. Pearson Education Asia. Structure of project management plan. Course Outline Unit I: Software Characteristics & Applications. Students will attempt five questions in all selecting one question from each unit. Joel Henry (2004). New Delhi Reference Books 1. KPAs for Software Project Management. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Development Project Management Plan: Team structure. Software Project Management: A Real‐World Guide to Success. Software Processes and Process Management. Effort Estimation and Scheduling. Process Planning. Verified ________________ ________________ ________________ Page 68 of 89 ______________________ . First Edition. Pearson Education. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Project Closure analysis Recommended Books 1.IT-10 SOFTWARE PROJECT MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of this course is to make students about the various issues related to software project management and its successful implementation. Pankaj Jalote (2004). Examiner will set eight questions in all. Pearson Education. 2. Milestone analysis. Overview of Compatibility Maturity Model. Walker Royce (2001). Project Monitoring and Control: Project Tracking. Software Project Management in Practice. Unit IV: Configuration management and control. Singapore. Software Project Management: A Unified Framework. communication and team development.

Eitman. 2. V. Madhu Vij. “International Financial Management”. “International Financial Management”. John Wiley Publication. New Delhi. “International Finance”. Pearson Education. New Delhi. New Delhi. Currency Futures. Levi. Exchange Rates ‐ Exchange rate systems – Gold Standard – Bretton Woods – Fixed Vs Floating Exchange Rate systems – Determinants of Exchange Rates – Exchange Controls. Trading and Settlement Mechanism of Currency Futures. Stonhill. Concepts”. New Delhi. 3. International Fisher Effect. Trading strategies using option contract.IB-01 FOREIGN EXCHANGE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with the mechanism of foreign exchange market. Apte. Sultan Chand & Sons. Respose Books. Unit IV: Foreign exchange risk and exposures‐ Measuring and Managing Translation. C. Currency Forwards. Students will attempt five questions in all selecting one question from each unit. Jeevanandam. Reference Books 1. Madura. Financing and Export financing.G. “Derivatives Simplified”. Maurice D. New Delhi Note: 1. Unit II: Foreign Exchange Transactions – Purchase and Sale transactions – Spot Vs Forward transactions – Forward Margins – Interbank Deals – Cover deals – Trading – Swap deals – Arbitrage Operations – Factors determining Forward margins. measurement of foreign exchange exposure and its management Course Contents Unit I: The Foreign Exchange Market : Organisation – Spot Vs Forward Markets – Bid and Ask rates – Interbank Quotations – International Market Quotations – Cross Rates – Merchant Rates – FEDAI Regulations – Role of RBI. Tata McGraw Hill. “Multinational Business Finance”. 5. 6. Tata Mc Graw‐Hill.K. Excel Books Publications.. “Multinational Financial Management”. A. Mofit. 2.. Thomson Publications. “International Financial Management ‐ Text and Cases”. International Financial Instruments. Vijayabhaskar P and Mahapatra B. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. P. Anmol Publications. “Foreign Exchange: Practice. New Delhi 7. “International Financial Management”. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. New Delhi. selecting two questions from each unit. the Interest Rate Parity Theorey: the Expectation Theory. Verified ________________ ________________ ________________ Page 69 of 89 ______________________ . Examiner will set eight questions in all. Transactions and economic exposures. Bhalla. 4. Shapiro. Unit III: Currency Derivatives. Currency Options – Exchange traded transactions – Financial Swaps – Forward Rate agreements – Interest Rate Options. Jeff. Recommended Books 1. Sage Publications. International Trade.

3. Unit IV: Import Planning: Methods of Import Procurement – Global Tendering. of India. “Export Management”. where and how” Anupam publications. 2. Himalaya Pub. “Export ‐Import Management”. Nabhi Publication. Significance of Exports & Imports to Nations Progress. Rathor and Jani. Role of clearing and following agents. shipment of export cargo. Direction and Composition of India’s Foreign Trade – Role of Banks and Other Institutions in India’s Foreign Trade. Duty drawbacks. Forward exchange cover. duty exemption schemes.D. Export Potential of Services – Export Potential of Select Commodities. Students will attempt five questions in all selecting one question from each unit. Unit III: Export Management: Export Finance and Credit. Paras Ram. Related Procedures. Mode of payment. Recommended Books 1. New Delhi 6. New Delhi. 7. “Export what. Examiner will set eight questions in all. II and II) New Delhi Note: 1. Verified ________________ ________________ ________________ Page 70 of 89 ______________________ . Francis. Govt. Agricultural Products. EXIM Policy – Objectives – Facilities & Restrictions. Acharya & Jain. Negotiated Procurement. Export‐Import Policy: Ministry of Commerce. 4. New Delhi 4. 8. Himalaya Publishing House. Government of India: Export‐Import Policy. Actual user licensing. EPZ/SEZ/FTZ – Role and Significance – Export Trading Houses – Star & super Star Trading Houses. “International Marketing”.. (Volumes I. Leather Products. Oxford University Press. Replenishment licensing. House. Rathod. Import licensing policy. New Delhi. Himalaya Publishing House. Textiles. selecting two questions from each unit. 3. Handbook of Export‐Import procedures: Ministry of Commerce.C. etc. Procedures and documentation. tax incentives. Cherian and Parab. Import and Export Promotion. New Delhi 5. EOUs. Ltd. Import‐export pass book. Vikas Publishing House Pvt. Course Contents Unit I: World Trade : Direction and Composition of World Trade. Long‐term Contracting. Limited Tendering. Floriculture. New Delhi 2. Export houses and trading houses Import finance – Instruments of financing. Cherunilam. Asin. Export Procedures: General excise clearances. Export credit guarantee and policies. Reference Books 1. 5. Export Incentives: Overview of export incentives‐EPCG. Capital goods licensing. Government of India: Handbook of Procedures. Kumar. Export credit. Govt. Export‐Import manual. Customs Clearance. Marine Products. procedures. Himalaya Publishing House. “Export‐Import Procedures and Documentation”.IB-02 EXPORT IMPORT MANAGEMENT AND DOCUMENTATION External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of the course is to familiarize the students with the management of export and import business and its documentation. Gems & Jewelry. of India. Paul: Export Import Management. Readymade Garments. Excel Publications. “Export Marketing”. Finance for export on deferred payment terms. Duty drawbacks. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. New Delhi. “International Trade and Export Management”. Engineering Goods. Kapoor. Foreign Exchange Regulations Relating to Import. Export Prospects in Various Countries Unit II: Export documentation. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.

should will be able to distinguish international marketing mechanics from the domestic marketing models and approaches Course Contents Unit I: Introduction: Basic Concepts of International Marketing. “International Marketing”. Marketing Plan for Exports. Unit III: Product Decisions: Product planning for global markets. Warren J. New Delhi 7. Recent Transit in India’s Foreign Trade. Benefits of International Marketing. New Delhi. International Sub‐Contracting. International advertising. Czinkota. After reading the course. Oxford University Press. John. Prentice Hall. “International Marketing”. “International Marketing Strategy”. Pearson 4. New Delhi 3. Fayerweather. “International Marketing”. New Techniques in International Marketing. Management of international brands. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Overseas Market research. personal selling. 6. New product development. Provision of sales related services. Jain. Pricing Decisions: Environmental influences on pricing decisions. Himalaya Publishing . “International Marketing: Analysis and Strategy”. Onkvisit. & Lowe. New Delhi 2. “International Marketing”. Prentice Hall. Institutional Infrastructure for Export Promotion in India. S. Prentice Hall of India. R. International pricing policies and strategies. Sak and John J.. Francis Chernnilam. Students will attempt five questions in all selecting one question from each unit.. Reference Books 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Prentice Hall. Political and Legal Environment. Verified ________________ ________________ ________________ Page 71 of 89 ______________________ . Promotion Decisions: Complexities and issues. Thomson Press Note: 1. Unit IV: Distribution Channels and Logistics: Functional and types of channels. “International Marketing”. International logistics decisions. Packaging and labeling. Dryden Press. “International Marketing”. Himalaya Publishing House. Risk Export Documents and Procedures. “Global Marketing Management”. Srinivasan. R. New Delhi 2.C.IB-03 INTERNATIONAL MARKETING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to familiarize the students with the nature and practices of international marketing. Boston. Multinationals Exports Finance. Channel selection decisions. Definition and Dimensions of International Markets. Indian Foreign Trade: Indian Trade Policy. J. “Global Marketing”.Shaw. Gitman. New Delhi 8. Differences between Domestic and International Marketing. Joint Ventures. CBS Publications. sales promotion and public relations. New Delhi. M. EXIM Policy of India. Standardisation vs Product adaptation. Unit II: Environment of International Business: Introduction. Cultural Environment. 3. Rathore & Rathore. Financial and Monetary Environment. selecting two questions from each unit. Doole. Joshi: Internationa Marketing. Keegan. Selection of foreign distributors/agents and managing relations with them. 5.R. EPRG Framework in International Marketing. Recommended Books 1. Export Assistance. Examiner will set eight questions in all.

H. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. 11. James R. Douglas M. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Port Services Pricing. Total Cost Concept. UNCTAD. Course Contents Unit I: Marketing Logistics: Concept. CFS and inland container depots. Note: 1. inter‐state goods movement. Khanna. Desi. Difference between SCM and Logistics. Choice of Mode – Rail.N. 6. Asia Publishing House. Linear Operations. 2. Delhi. Macmillan. Bardi. Total Cost Approach – Containerization: CPS and Inland Container Depots. M.B. Multi‐modal transportation and CONCOR. “Shipping Management: Cases and Concepts”. “Supply Chain Management in the Twenty First Century”. Air and Sea – Evolution and Perspectives of Indian Shipping Industry.Stock. objectives and scope. Delhi. Growth and Status of Ports in India. Macmillan. V. Raghuram et. SCM for Improved Customer Service and Enhanced global Competitiveness. 2. Examiner will set eight questions in all. 4. liner and tramp operations.IB-04 INTERNATIONAL LOGISTICS MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To give students proper understanding of logistic management in International Business. “SCM for global Competitiveness”. Freight structure and practices. Anupam Publications. Asopa. International Transportation: International Transport System. Problems UN Convention on Shipping. Road. “Shipping”. Sahay. Freight Structure and Practices. “Shipping Management: Cases and Concepts”. Dry ports. 8. Relevance of logistics in international business. West. Significance and Types of Ware Housing Facilities. B. New Delhi. Students will attempt five questions in all selecting one question from each unit. “Strategic Logistics Management”. Use of Maritime Transport Volume one: ESCAP. Multi Model Transportation and CONCOR. Reference Books 1. Alan M. Key Logistics Functions. “Indian Shipping Perspectives”. Desai. West Publishing Co. Shipping Documents and Reports. Code of conduct for liner conferences. Verified ________________ ________________ ________________ Page 72 of 89 ______________________ . Ship owner and shipper consultation arrangements. McGraw Hills.K.al. Macmillan. Problems and Prospects.S.III: Developments in Ocean Transportation: Containerization. 9. Unit. Role of intermediaries including freight booking.Lambert. 10. K. Chartering principles and practices. Role of Ports: Port Organization and Management Responsibilities of Port Trust. Dry Ports. Sahay. System elements. 3.P. Ram. selecting two questions from each unit. Tramp Operations Chartering Principles and Practices – Air Transportation Advantages. Supply Chain Management: Principles of SCM. Carriage of Goods – Legal Aspects. UN. Oxford University Press 7. Coyle. Carrier‐consignee Liabilities. C&F agents.Rugman – Oxford Handbook of International Business. “Indian Shipping Perspectives”.S. “Physical Distribution”. 5. shipping agents. UN convention on shipping. Langley Jr. “The Management of Business Logistics”. Unit IV: Ware Housing: Inventory Management – Concepts and Application. International supply chain management and logistics. Anupama Publications.S.II: General Structure of Shipping: Characteristics. Recommended Books 1. Himalaya Publishing. Transportation activity – internal transportation. B. Concept of customer service. H. Unit.

Gerald M. “Economic Environment of Business”. B “Going International Response Strategies for Indian Sector”. Examiner will set eight questions in all. Black and Sundaram. Charles W. 6. New Delhi. Unit IV: International Trade and Payments: Government Influence on Trade: Trade in merchandise – Trade in services – Global sourcing – degree of dependence – balance of payments – trade and BOP of India. 2. Note: 1. Verified ________________ ________________ ________________ Page 73 of 89 ______________________ . New Delhi. Foreign Investment: Capital flows – types and theories of foreign investment. 3. economic. 2. GATT. and H. New Delhi. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Unit II: International Economic Environment – Regional integration and trade blocks – Types of integration – theory of customs union. “Global Business Management”. New Delhi. international commodity agreements – quota agreements – Cartels – Bi‐lateral & Multi lateral contracts – Economic institutions – International Monetary Funds (IMF) – World Bank. Daniels.. LEE Radesbaugh. Adhikary.L. foreign investment flows and barriers‐ Foreign Direct Investment. UNIDO. New Delhi. “International Business‐competency in the Global Marketplace”. Technology transfers – importance and types. Tata McGraw Hill. Tata McGraw Hill publications. Oxford Press. MNCs and host and home country relations. “International Business”. WTO.IB-05 INTERNATIONAL BUSINESS ENVIRONMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of this course is to familiarize the students with the business environment in the International arena. South Asia Book. Bhattacharya. Asian Development Bank. importance and scope. Hill. European union – regional groupings – integration of developing countries – SAARC. Course Contents Unit I: International Business: Nature. socio‐cultural. International Trade and Investment Theory ‐ Historical developments of Modern Trade theory – Investment theories – Theory of capital movements – Market imperfections – Internationalization – Appropriability – Location specific advantage. Cultural contacts of global management – Understanding the role of culture – communicating across cultures – cross cultural negotiations and decision making. Students will attempt five questions in all selecting one question from each unit. Gosh. Multinational Corporations: Conceptual framework of MNCs. GATS. political and legal environment.D. selecting two questions from each unit. Pearson Education. Unit III: Nature of International Business Environment : Forces – Political environment – Legal Environment – Technology – Cultural Environment – Country Classifications – Economic Trade Policies. “International Business Environment”. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. TRIM. Recommended Books 1. Reference Books 1. Wheeler Publishing Co. K. UNCTAD. Biswanath. New Delhi 5. TRIPS. “International Business‐Environment and Operations”. “The International Environment of Business”. SAPTA. International Trade Centre. Aswathappa. Macmillan. Framework for analyzing international business environment – geographical. New Delhi. 4. Meier. Manab. Prentice Hall of India. J. International Investment : Types and significance of foreign investments – factors affecting international investment – growth and dispersion of FDI – cross border mergers and acquisitions – foreign investment in India – The New Policy – EURO/ADR issues – M & A – Indian companies going global.

Fixed versus Floating Exchange Rate regimes. Henning. Mc Graw Hill. Reference Books 1. New Delhi. New Delhi. Delhi. South East Asia Crisis and Current Trends. New Delhi Note: 1. 5. Tata McGraw Hill. 3. IMF. 2. Global Financial Crisis and Financial system Unit II: Creation of Euro Currency Markets: Creation of Euro Dollar – Emergence of Global Currency Markets – Size and Structure of Europe and Asian Markets – Transaction – Regulatory systems – Major instruments Unit III: International Financial Markets and Instruments: International capital and money market instruments and their salient features. New York.C. IDRs. Rodriqufe. Foreign and Euro Currency Markets for Lending and Investment – Forex Risk – Interest Rate Parity – Cover deals – Using global markets for Hedging – Arbitrage – speculation – Cost comparisons. McGraw Hill. International. Ed. International Banking & Money Market‐ International banking Services – Capital Adequacy Standards‐International Money Markets. International Debt Sources‐ Debt Management and Funding Goals ‐ International Debt Instruments‐ International Bank Loans ‐ Euronotes‐ International Bond Market Unit IV: International Financial Instruments and Institutions: GDRs. derivatives. Buckley. loan syndication and Euro deposits. Euro Loans. Adrian. Levi. and Scott. International Equity Sources ‐ Global Equity Markets‐ Methods of Sourcing ‐ Cross‐listing in Secondary Markets‐ New Equity Issues. Role of financial intermediaries. New York.G. Piggot. Global Shopping for funds and Investments : Comparison of Domestic. Repos. Arbitrage opportunities. “Multinational Financial Management”. Prentice Hall of India.M and E. C. Development Banks. Euro Bonds. “International Financial Management”. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. ADRs. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Buckley. selecting two questions from each unit. European monetary system. 6. Eiteman. Maurice. Course Contents Unit I: Introduction to International Financial System: Brettonwood conference and afterwards. Prentice Hall of India. “Multinational Finance”.IB-06 GLOBAL FINANCIAL MARKETS AND INSTRUMENTS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective To familiarize the students with operations of global financial markets and instruments available for financing & investment opportunities in international Markets. New Delhi. Recommended Books 1. Integration of financial markets and approach. floating rate instruments.. Pearson Education. IBRD. 4. “International Financial Management”. Examiner will set eight questions in all. Apte.N. Int. A. “International Financial Management”. P. European Monetary System. Adrian. W. CPs. New Delhi 2.. R.E Carter.H. Prentice Hall of India. W. Stonehill & Pandey. “Multinational Business Finance”. Verified ________________ ________________ ________________ Page 74 of 89 ______________________ . Shaprio. “The Essence of International Money”. Prentice Hall of India. “International Finance”. Students will attempt five questions in all selecting one question from each unit.

O. Note: 1. New Delhi 4. New Delhi. “W. P.T. Text and Cases”. Subba Rao. Dispute Settlement Mechanism – Council for Trade in Goods. New Delhi 2. Dispute Settlement Body and Trade Policy Review Body. Agreement on Textiles and Clothing. Examiner will set eight questions in all. F.T. Himalaya Publications. Students will attempt five questions in all selecting one question from each unit. Krishna Rao.B. Verified ________________ ________________ ________________ Page 75 of 89 ______________________ .O. “The World Trade Organisation”.T. Recommended Books 1.T. Various Anti‐ Dumping Measures. Excel Publications. Effect on Agriculture. New Delhi: Vikas Publishing House Pvt. H. Council for Trade Related Aspects. P.T. New Delhi.. GATT 1994 – Uruguay Round. Effect on Pharmaceutical Industry. Rao. Himalaya Publications. AND INDIA External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with the functioning of WTO and its policies related to International Business.T.T. Unit IV : W. “International Business”. Trade Related Intellectual Property Rights (TRIPS).O. N. Cherunilam. Mittal Publications. “WTO and International Trade”. W. Unit II: W.I: Evolution of GATT. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Reference Books 1.O. Agreements. Principles of W. – Organization Structure – Functions of W. W. “International Economics”.L. Trade Related Investment Measures (TRIMS) Multi Lateral Agreements on Investments.O. Ltd. Unit III: Agreement on Trade in Services. “International Business Text and Cases”.O. Bansal. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Gems and Jewelry etc. 3.T. Vikas Publishing House. GATT – Provisions – Its Working.O. Council for Trade in Services. Effect on Other Products like Leather Products.T. selecting two questions from each unit. Establishment of W. Effects of Dumping on Importing and Exporting Countries.IB-07 W.O. New Delhi 2.S. Protocol to the GATT 1994. Removal of Quantitative Restrictions(QR). Course Contents Unit .O. M. Bhatia. Issues relating to E‐Commerce. and Anti‐Dumping Measures – Types of Dumping ‐ Objectives.

selecting two questions from each unit. Management of production. Changing government policy on entry of FIs and FIIs. and B. Tata McGraw Hill. Manab. Methods of comparative management . Christoppher Bartlett and Sumantra Ghoshal. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Recommended Books 1.Gene E. 4. Burton. Macmillan. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.N. New Delhi. legal and political dimensions. 3. Thakur. 2. Anant. India. “International Management: Concepts and Cases”. Nagandhi. Note: 1.Japan. Marketing financial. Services technology and operations.. Organizational design and structure of international corporations. Management of joint ventures and other international strategic alliances. Unit IV: Indian Perspectives and Policy: Internationalization of Indian business firms and their operations abroad. Tata McGraw Hill. New Delhi. Strategic Issues involved. New Delhi. “International Management” . New Delhi. Manab. challenges and opportunities. “International Management”. “Management: The Global Perspective”. New Delhi. Adhikary. “Global Business Management”. Ethics and social responsibility of business. Students will attempt five questions in all selecting one question from each unit. Examiner will set eight questions in all. Course Contents Unit I: International Management: Trends.R. 2. Different schools of thought of international management. Tata McGraw Hill. China. Korea. Reference Books 1. Koontz and Whelrich.IB-08 MANAGEMENT OF MULTINATIONAL CORPORATIONS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The basic objective is to familiarize the students with the operations and management of MNCs. Locus of decision making. Unit II: Comparative Management : Importance and scope. “Transnational Management: Text and Cases”.Prentice Hall of India Ltd. Verified ________________ ________________ ________________ Page 76 of 89 ______________________ . Strategic Alliances: Acquisitions and mergers. New Delhi. International Mergers and Acquisitions. Growth and Development of MNCs: Role and Significance of MNCs – Pattern of Growth – Country of Origin – Different Management Styles. Hodgetts. Headquarter and subsidiary relations in international firms. Srivastava. Tata Mc Graw Hill. management styles and practices in US . Unit III: International Business Strategy: Creating strategy for international business.

K. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. repercussions of regional economic grouping on the trade. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 77 of 89 ______________________ . economic effects of tarrif.B. Of India. selecting two questions from each unit. New Delhi 7. Sodersten. Import facilities. Wheeler Publishing Co. Paul and Maurice Obstfeld. Rupee convertibility. 5. Bhattacharya. “ International Trade”. New Delhi. 4. and B. tariff retaliation. Reference Books 1. Unit II: Free trade vs protection. Examiner will set eight questions in all.IB-09 INTERNATIONAL TRADE THEORY & PRACTICE External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To sensitize the students about the foreign trade policy and its implications for International Business. Prentice Hall of India. “Going International Response Strategies for Indian Sector”. New Delhi. “ Theory and Problems of International Economics” Mc Graw Hill.” International Economics: Theory and Policy”. Tax concessions. Modern theory of trade – Hecksher‐ Ohlin theory. Policy on foreign collaborations and counter trade arrangements. export subsidies. Pearson Education. Balance of payments and adjustment mechanism.L. anti dumping/countervailing duties. Recommended Books 1. “International Trade”. “International Business Environment”. 3. EPCG scheme. Theories of foreign trade – absolute and comparative advantage theories. Project and consultancy exports. Marketing assistance. Biswanath. 6. South Asia Book. Unit IV: Foreign Investment Policy: Policy and frame work for FDI in India. Course Contents Unit I: International Trade: Growing importance of trade in world economy. Export promotion and institutional set – up. 2. Bhattacharya. Export – Import policy. B O Soderstan. “ International Trade”. “International Marketing Management”. MacMillan.. New Delhi. Deemed exports. H Robert Heller.O. Economic Survey( lastest issue) Note: 1. Krugman. New York. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Terms of trade. Varsheny R. New Delhi 8. “International Economics”. Project and consultancy exports. gains fro trade. Gosh. B. Gupta. Indian Joint ventures abroad. Delhi. M. Duty drawback. “Anti‐dumping and Countervailing Measures”. 4. London. 3. Indian joint ventures abroad.Instruments of Export Promotion: Export assistance and promotion measures. New Delhi. Sage Publications.L. R. Duty exemption schemes. Delhi. trade as an agent of globalization. Govt. Prentice Hall of India. D Salvatore. Verma. New Delhi. Unit III: India’s Foreign Trade and Policy: Direction and composition of India’s foreign trade. Commonwealth Publishers. Sultan Chand & Sons. Prentice Hall of India. “Economic Environment of Business”. tariff classification. International economic integration‐ forms and levels. 2. Exchange controls and other non‐tariff measures. Black and Sundaram. trade creating and diverting effects a custom union.

Ogram and Lee H. Setting up offices and branches abroad. London.R. Code and common laws and their implications to business. Restrictions on trade in endangered species and other commodities. New Delhi. P. Schmothoff’s C. Foreign investments. subsidies. Environments and operations”.K “Business Law for Managers”. Telecommunications. Awasthi HIC “International Trade – the law and practice”. selecting two questions from each unit.D. Payments terms. Bhowmik and Company. Daniels. 3.M and Clive Stand brook. Reference Books 1. Franchising. TRIPs and TRIMs. “Export Trade – The Law and Practice of International Trade”. 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Implications of WTO to important sectors – GATS. Recommended Books 1. Regulations and Treaties Relating to: Licensing. New Delhi Note: 1.IB-10 INTERNATIONAL BUSINESS LAWS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with various laws governing International business and their proper understanding for right decision making. Wiley India. Regional groupings. Kapoor N. “International Trade Law and Practice”. Motiwal OP. Frame work relating to Electronic Commerce. World Trade Press. Redebungh. Patents and trade marks.. 3. International business contract – legal provisions. Emest W. Unit II: Regulatory Framework of WTO: Basic principles and charter of GATT/WTO. Pamella Selman – Law of International Trade Text Book 5. “International Contracts: Drafting the International Sales Contracts”. Verified ________________ ________________ ________________ Page 78 of 89 ______________________ . GATT/WTO provisions relating to preferential treatment of developing countries. Examiner will set eight questions in all. Sweet and Maxwell Publications 2. New Delhi. custom valuation and dispute settlement. Join Ventures. Lew. Karla Shippey. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Euromoney Publications. Students will attempt five questions in all selecting one question from each unit. Taxation of foreign income. Sultan Chand & Co. Julton D. antidumping duties and other non‐tariff barriers. “Commercial Law”. Goel. “International Business. Rights and duties of agents and distributors. Unit III: Regulatory Framework and Taxation : Electronic Commerce – Cross Border Transactions – On‐line Financial Transfers – Legal Safeguards – International Business Taxation – Tax Laws – Multilateral and Bi‐lateral treaties – Sharing of Tax revenues Unit IV: Indian Laws and Regulations Governing International Transactions: FEMA. technical standards. Course Contents Unit I: Legal Framework of International Business: Nature and complexities. Technology transfer. 4. International sales agreements. John.

logistical packaging. service driven logistics systems. facilities. Recommended Books 1. role of outsourcing in global supply chain management. London. 5. Reference Books 1. Unit II: Strategic importance of transport in global logistics. customer service and customer retention. Springer‐ Verlag New York. New Delhi. Sahay. warehouse. capacity and number of warehouses. factors influencing mode and carrier selection decision. risk management in the global context. meaning of 3 PL and 4 PL service providers. key tasks of logistics and supply chain managers. Wiley‐ India. characteristics and salient features. “Global Operations and Logistics: Text and Cases”. “International Logistics: Global Supply Chain Management”. Unit III: Planning the global supply chain. Alan Branch. international air transportation. safety stock determination for service level. Macmillan. types. determinants for outsourcing decisions. Panos Kouvelis. selecting two questions from each unit. characteristics of global supply chains. network design for global supply chain management. location of plant. Benchmarking the supply chain. supply chain relationship to business performance. Philippe‐ Pierre Dornier. The marketing and logistics interface. Routledge. inter‐modal transportation in international operations. supply chain as a competitive advantage. “Supply Chain Management in the Twenty First Century”.S. measuring logistics cost and performance. international ocean transportation. intermediaries and alliances in global logistics. B. John & Sons. importance in global economy. Course Contents Unit I: International logistics and supply chain management: meaning and objectives. performance measurement and evaluation in global supply chains. customer service priorities and standards. structuring supply chain capabilities. 2. “Global Supply Chain Management in International Logistics”. customer service strategy. and lead time. Verified ________________ ________________ ________________ Page 79 of 89 ______________________ . Unit IV: Approaches to inventory management in global supply chain management. containerization. “SCM for global Competitiveness”. “International Logistics”. Michel Fender. Note: 1. symptoms of poor inventory management. concept and need of outsourcing. distribution resource planning. Pierre David. Wiley. routing problem. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Examiner will set eight questions in all. Sahay. and international land transportation.S. modeling in supply chain‐ inventory models. business matching supply chain design with business strategy. Douglas Long. global supply chain strategy. decisions in network design‐strategic importance. role of government in controlling international trade and its impact on logistics and supply chain. Incorporated. Students will attempt five questions in all selecting one question from each unit. forecasting models.IB-11 GLOBAL SUPPLY CHAIN MANAGEMENT AND LOGISTICS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course introduces learners to the global supply chains and issues related to them. 3. B. factors influencing network design decisions. LLC. logistical objectives of transport. 4. Macmillan. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

“Project Management”.K. Pinto. Unit IV: Project Management: Forms of project organization – project planning – project control – human aspects of project management – prerequisites for successful project implementation. Pearson Education. Students will attempt five questions in all selecting one question from each unit. New Delhi 3. Project review and administrative aspects: Initial review – performance evaluation – abandonment analysis – administrative aspects of capital budgeting – evaluating the capital budgeting system of an organization. payback period. Network techniques for project management – development of project network – time estimation – determination of critical path – scheduling when resources are limited – PERT and CPM models – Network cost system. Implementation and Review” TMH. R. Financial Analysis: Estimation of cost of project and means of financing – estimates of sales and production – cost of production – working capital requirement and its financing – estimates of working results – breakeven points – projected cash flow statement – projected balance sheet. internal rate of returns. Unit III: Types and measure of risk.01 PROJECT MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To provide an integrative approach to management of projects. 4. Recommended Books 1. Prasanna. Nicholas. Special decision situations: Choice between mutually exclusive projects of unequal life – optimal timing decision – determination of economic life – inter‐ relationships between investment and financing aspects – inflation and capital budgeting. Selection. Investment appraisal in practice in India. Project cash flows: Basic principles of measurement of cash flows – components of the cash flow streams – viewing a project from different points of view – definition of cash flows by financial institutions and planning commission – biases in cash flow estimation. New Delhi Note: 1. Tata McGraw Hill. “Project Management for Business and Technology: Principles and Practice” . selecting two questions from each unit. Course Contents Unit I: Planning & Analysis Overview: Phases of capital budgeting – Levels of decision making‐objective. “Project Management”.. “Practical Project Management”. 3. 2. benefit cost ratio.G. New Age International Publishers. Appraisal criteria: Net Present Value. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. detailing the various phases of the PLC. Unit II: Technical analysis: Study of material inputs and utilities – manufacturing process and technology – product mixes – plant capacity – location and site – machinery and equipment – structures and civil works – project charts and layouts – work schedule. Khatua: Project Management and Appraisal. “Project Management”. Risk analysis in practice. Oxford University Press. K Nagarajan. P. accounting rate of returns. Verified ________________ ________________ ________________ Page 80 of 89 ______________________ .. Generation and screening of project ideas: Generation of ideas – monitoring the environment – regulatory framework for projects – corporate appraisal – preliminary screening – project rating index – sources of positive NPV – qualities of a successful entrepreneur – the porter model for estimation of profit potential of industries. Pearson Education Asia 2. Analysis of firm and market risk: Portfolio theory and capital budgeting – capital asset pricing model – estimation of key factors – CAPM and Capital budgeting. Chandra.. Examiner will set eight questions in all. Resource Allocation Framework: Key criteria for allocation of resource – elementary investment strategies – portfolio planning tools – strategic position and action evaluation – aspects relating to conglomerate diversification – interface between strategic planning and capital budgeting.L. Market and demand analysis: Situational analysis and specification of objectives – collection of secondary information – conduct of market survey – characterization of the market – demand forecasting – market planning. Choudhury. S. Pearson Reference Books 1.OM. & Mc Kee. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. “Project Planning: Analysis. Ghattas. Social Cost Benefit Analysis (SCBA): Rationale for SCBA – UNIDO approach to SCBA – Little and Mirle approach to SCBA.

B. Verified ________________ ________________ ________________ Page 81 of 89 ______________________ . Juran J. Basic concepts of Total Quality Management. Jaico Publications.Besterfield. “Hand Book of TQM”. Dimensions of Quality. Unit II: TQM Principles: Customer satisfaction – Customer Perception of Quality. “Quality Planning and Analysis”. Total Productive Maintenance (TPM) – Concept. B. Dale H. sourcing. Customer Complaints. Quality System: Need for ISO 9000 and Other Quality Systems.L. Hagan. Tata McGraw Hill.Marilyn Block. & Ghare. Jr. 2. Besterfield. Besterfield Dale H. Customer Retention. Pearson /Prentice Hall. Marash . Concept of six sigma. Mohanty & Lakhe. 2. Excel Book. 8. Benefits. ISO 14000 – Concept. Unit IV: TQM Tools: Benchmarking – Reasons to Benchmark. Documentation. Recommended Books 1. Students will attempt five questions in all selecting one question from each unit. Role of Senior Management. PDCA Cycle. Prentice Hall of India. “Total Quality Management”. “Quality Function Deployment”. Barriers to TQM Implementation. New Delhi. Quality Function Deployment (QFD) – House of Quality. M. New seven Management tools. Control Charts for variables and attributes. Improvement Needs. Supplier Rating. Examiner will set eight questions in all. Hansan. TS 16949. 3. Oxford University Press. Tata Mc Graw Hill. C. Empowerment. Statistical Fundamentals – Measures of central Tendency and Dispersion. “Integrating ISO 14001 into a Quality Management System”. “Quality Planning & Analysing” . New Delhi 3. “Management of Quality”. J M & Frank M Gryna . Supplier Partnership – Partnering. “Quality Control & Application”. Benefits. H. Principles of TQM. Strategic Planning. Supplier Selection. Population and Sample. Employee Involvement – Motivation. Pearson Education.. QFD Process.B. and Gryna. Ronald G Day. Performance Appraisal. Normal Curve. Taguchi Quality Loss Function. Implementation of Quality System. 5. Teams. G. Juran. Quality Statements. Quality costs ‐ Analysis Techniques for Quality Costs. “Quality Control”. Quality Council. Unit III: Statistical Process Control: The seven tools of quality. Relationship Development. New Delhi 4.Michna.. Kaizen. Performance Measure. 7. James R. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. “Total Quality Management”. Evan J. Oxford University Press.R. Bedi: Quality Management. Continuous Process Improvement – Juran Trilogy. 6.OM-02 QUALITY MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To expose various concepts and philosophies of quality management and to develop skill for implementing the various phases of total quality management Course Contents Unit I: Basics Concepts of Quality: Definition of Quality. New Delhi Reference Books 1. Strategy. Service Quality. Recognition and Reward. Deming Philosophy. Benchmarking Process.M. P.Sacre. F. Process capability.Lidsay. ISO 9000:2000 Quality System – Elements. 5S. M. Quality Planning. selecting two questions from each unit.TMH Note: 1.M. Tata McGraw Hill. South‐Western (Thomson Learning) Press. Requirements and Benefits. Performance Measures – Basic Concepts. Evans & William M. “The Management and Control of Quality”. New Delhi 2. Leadership – Concepts. 9. Historical Review. Quality Auditing.

“A Text Book of Logistics and Supply chain management”. Kachru. Benchmarking concept. “Logistics and Supply Chain Management”. Agarwal D. various costs associated with inventory. Peter Meindl. TMH 3. Chopra. Recommended Books 1. 4. “Exploring the Supply Chain theory and practice”. New Delhi 5. Donald J. CRM Vs SCM. Recent Issues in SCM: Role of Computer / IT in Supply Chain Management. buffer stock (trade off between stock out / working capital cost). Designing and Planning Transportation Networks: ‐ Role of transportation ‐ modes and their performance ‐ transportation infrastructure and policies ‐ design options and their trade‐offs ‐ Tailored transportation. “Supply Chain Management Theories and Practices”. Sharma: Supply Chain Management. Closs. Examiner will set eight questions in all. Distribution and warehousing management. S. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. importance. Upendra.OM-03 SUPPLY CHAIN MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with the Supply Chain Management System elements. New Delhi. Logistics Management: Logistics as part of SCM. “Supply Chain Management Strategy. inbound and outbound logistics. different models. Pearson Publication. selecting two questions from each unit. accounting for materials. Unit IV: Decision‐support systems for supply chain management: Introduction – the challenges of modeling – structure of decision support systems – input data – analytical tools – presentation tools – supply chain decision – support systems.. management of stores. Kalra. bullwhip effect in logistics. functions of purchase department and purchase policies. M Bixby Coluper. Dand J Closs. Deshmukh. Just‐In‐ Time & Kanban System of Inventory management. Tata McgrawHill . Macmillan. 2. Use of mathematical model for vendor rating / evaluation. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.Mohanty. distribution networks in practice – network design in the supply chain – role of network – factors affecting the network design decisions – modeling for supply chain. New Delhi. “Supply Chain Logistics Management”. lead time reduction. Bowersox. S. Single vendor concept. J.K. organization and process. Planning and Operation”. Biztantra Note: 1. Macmillan. Sahay B. Macmillan. exercises .V. Donald J Bowersox. .P. logistics sub‐system. Raghuram G. David J. Verified ________________ ________________ ________________ Page 82 of 89 ______________________ . “Logistical Management The integrated Supply chain process”. “Supply Chain Management”. Unit III: Purchasing & Vendor management: Centralized and decentralized purchasing. Value Addition in SCM‐concept of demand chain management. various EOQ models.G. SDE / VED Analysis. Students will attempt five questions in all selecting one question from each unit. and the strategic role the supply chain and business logistics play in corporate strategy. 2. decision phases – process view – competitive and supply chain strategies – achieving strategic fit – supply chain drivers – obstacles – framework – facilities – inventory – transportation – information – sourcing – pricing. re‐order point / re‐order level fixation.II: Designing the supply chain network Designing the distribution network‐ role of distribution – factors influencing distribution – design options – e‐business and its impact . ABC. Unit. Shah. R. New Delhi. Course Contents Unit I: Introduction to Supply Chain Management: Supply chain – objectives. 6. Inventory Management: Concept. New Delhi Reference Books 1. structure. New Delhi 7. Features and Implementation. Pearson Prentice Hall. New Delhi 3. Excel Books. “Supply Chain Management”.S. Oxford University Press. Logistics costs. D. Outsourcing‐basic concept.

Computer aided design. Business implications. “Operations Strategy”. Jim Todd. M Baker. “World Class Manufacturing” 3. “Strategic Manufacturing for Competitive Advantage”. Examiner will set eight questions in all.Alex Hill “Manufacturing Operations Strategy Text and Cases”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Terry Hill. World Class Strategic Manufacturing Recommended Books 1. Verified ________________ ________________ ________________ Page 83 of 89 ______________________ . Developing a Manufacturing Strategy‐Principles and Concepts Order Winners and Qualifiers: Basic characteristics. Process of new product development. Nigel Slack. Michael Lewis. Reference Books 1. Product Profiling. focused Plants Outcomes Make or Buy and Managing the Supply Chain Manufacturing Infrastructure Development. Moving to focused plants. Unit III: Developing a Manufacturing Strategy‐ Methodology Process Choice: Overview. Origins of existing plants.OM-04 MANUFACTURING STRATEGY External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To provide a strategic perspective of manufacturing function and the role it plays in competitive strategy of an enterprise Course Contents Unit I: Strategic Issues in Manufacturing. “Product Strategy and Management”. Unit IV: Focus: Methodology. Trade offs in Focused Manufacturing. Steve Brown. Prentice Hall. Hybrid Processes. Palgrave MacMillan. Specific Dimensions Unit II: Issues in New Product Development: Strategic importance. Pearson education. Modular design. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Pearson Education. Technology strategy Focused Manufacturing‐ Principles and Concepts. S Hart. Students will attempt five questions in all selecting one question from each unit. 2. New Delhi. New Delhi Note: 1. focus regression Vs focus progression. New Delhi. 2. selecting two questions from each unit. Types of new product development.

Aquilano. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. McGraw Hill. Chase. Recommended Books 1. S Hart. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Job design and work measurement – job design decisions – approaches to job design – work measurement – standards – learning curves and its applications – value analysis – value engineering concepts to be incorporated Unit IV: Aggregate planning – aggregate units of production – overview of aggregate planning problem – costs in aggregate planning – chase demand strategy – level of production strategy – mixed strategies – mathematical models – linear decision rule – problems. Examiner will set eight questions in all. 2. Pearson Education. Pearson Education. Joseph G. “Product Strategy and Management”. New Delhi.OM. Dilworth. 3. Students will attempt five questions in all selecting one question from each unit. Reference Books 1. Jacobs. Baker. Verified ________________ ________________ ________________ Page 84 of 89 ______________________ . Wagner. New Delhi. New Delhi. Unit III: Just in time production systems – the Japanese approach for elimination of waste – JIT implementation requirements – JIT in services – equipment selection – reasons for selection methods – financial and non financial – financial methods – ROI. 2. MRP systems – Master production schedule – MRP concepts – terminology – MRP II – embedding JIT into MRP – advanced MRP systems. Basic manufacturing processes used in engineering and non engineering industries – metal working – metallurgical – chemicals – fertilizers – textiles – power generation and distribution. M. Process of product development – idea generation – prototype building – provisional design – productibility studies – commercialization – design of facilities – advanced models in facility planning – assembly line balancing – developing group technology layout – systematic layout planning – problems. New Delhi Note: 1. “ Production And Operations Management”. “Schaum’s Outline of Operations Management”. Unit II: Need for product design and re design – designing for customer – designing a standard product for manufacturing and assembly – types of processes – process flow structures – specific equipment selection – process analysis – product design and process selection in services – product process matrix for services. selecting two questions from each unit. Monks. Harvey M.05 ADVANCED PRODUCTION & OPERATIONS MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about the various production and operations systems used in manufacturing organization that helps them in taking various managerial decisions Course Contents Unit I: Linking organizational objectives to production and operations objectives – development of production and operations strategies. Tata McGraw Hill. ICCR – PCQ rating methods – MAPI methods. James . Prentice Hall of India. “Principles of Operations Research – With Applications to Managerial Decisions”. “Production And Operations Management”.

“Productivity Measurement and Improvement”. D. Prentice Hall.UK. 6. Prem. Bhinde. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.. & Sahay. Students will attempt five questions in all selecting one question from each unit. Measures of productivity – qualitative and quantitative measures – three basic types of productivity – partial – total factor – total productivity – productivity indices – methods of recording data Unit II: Man power planning – productivity measurement at national and international levels – measures of productivity in different organizations like manufacturing and services and R & D etc. 2. Iwao Kobayashi. “Productivity Management A systems approach”. Delhi Reference Books 1. “Productivity Engineering and Management”. New Delhi 3. G D. 4. Sumanth. Vrat. Christian H Godefroy and Jahn Clark. Course Contents Unit I: Productivity – definition – concepts – importance of productivity circles. Tata McGraw‐Hill. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. “Productivity Management”. Managing productivity – misconceptions about productivity management – cultural factors – human factors – automation and productivity – economics of productivity. “Managing Productivity”.J. The Free Press Note: 1. Jaico Publishing House. T. C. Examiner will set eight questions in all. Recommended Books 1. “Japanese Manufacturing Techniques”. Time management – key to productivity improvement – time management at personal and organizational levels – scheduling works – time saving techniques – tips – using technology for saving time. Publishers) . Verified ________________ ________________ ________________ Page 85 of 89 ______________________ . Pit falls in productivity improvement – required organizational change for productivity improvement – top management role – crisis management – concepts – crisis management and productivity. “Basic Productivity Techniques in Manufacturing Management”‐ B T Bhinde Publishers. R. B. “The complete Time Management System”‐Judy (Iatkus Ltd. Lawrence Aft. Schonberger. Productivity Press India Ltd. New Delhi. S. Unit III: Factors affecting productivity – physical environment – technology – materials – machine – layout – lighting – temperature – ventilation – employment – job performance – motivation – employee ability – aptitude – personality – experience – training – interest – education – intelligence – variables affecting productivity – internal and external to the company Unit IV: Productivity improvement – barriers to productivity improvement – productivity improvement techniques – employee based – material based – task based – product based – technology based – incentives to increase productivity – effective team working – performance review and appraise techniques. 5. Sardana.OM-06 PRODUCTIVITY MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students a total organizational approach to productivity management techniques. TMH. Sawhney S. B. selecting two questions from each unit. Robert Schaffer. 2. “Keys to work place improvement”. Narosa Publishing House 3.

OM-07 WORLD CLASS MANUFACTURING
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To Acquaint the Students About the International Developments in the Area of Manufacturing, and the Systems, Tools and Techniques Required for Achieving Competitive Edge Through World ‐Class Manufacturing. Course Contents Unit I: Historical perspective: World class Excellent organizations – American and Japanese Companies Deming Awards , Malcom Baldrige National Quality Award – Globalization – Global Companies – Models for manufacturing excellence – Business Excellence. Unit II: Bench marks, Bottlenecks and Best Practices: Concepts of benchmarking, bottleneck and best practices, Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – eliminating waste – Toyota Production System – example. System & tools for world class manufacturing: Improving Product & Process Design – Lean Production – SQC , FMS, Rapid Prototyping , Poka Yoke , 5‐S ,3 M, use of IT ,JIT, Product Mix , Optimizing , Procurement & stores practices , Total Productive maintenance , Visual Control. Unit III: Human Resource Management in WCM: Adding value to the organization Organizational learning – techniques of removing Root cause of problems – People as problem solvers – New organizational structures. Associates – Facilitators – Teamsmanship – Motivation and reward in the age of continuous improvement. Unit IV: Typical characteristics of WCM companies: Performance indicators – what is world class Performance – Six Sigma philosophy. Indian Scenario: Leading Indian companies towards world class manufacturing –Task Ahead.
Recommended Books 1. Sahay, B.S., Saxena, K.B.C. & Kumar, Ashish. “World‐Class Manufacturing ‐A Strategic Perspective”, MacMillan India Ltd 2. Schonberger,R.J. “ World Class Manufacturing”, The Free Press. 3. Schonberger, R.J. “Japanese Manufacturing Techniques”, The Free Press, 1982 Reference Books 1. Jeffrey K.Liker, “The Toyota Way”, Tata McGraw Hill, New Delhi. 2. Chitale, A.K. & Narang, G.S. “Just In Time Management for World Class Manufacturing The Japanese Way”, Ajanta Publications. 3. Robert Hayes, Steven C. Wheelwright & Kin B. Clark, “Dynamic Manufacturing creating the Learning Organisation”, The Free Press, Macmillan Publication. 4. Nigel & Slack, “The Manufacturing Advantage‐ Achieving Competitive Manufacturing Operations”, Viva Books Pvt. Ltd. 5. Kiyoshi Suzuki, “The New Manufacturing Challenge”, The Free Press 6. Hayes R H & Wheel‐Wright S C, “Restoring our Competitive Edge‐Competing through Manufacturing”, John Wiley & Sons. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 86 of 89 ______________________

OM-08 TECHNOLOGY MANAGEMENT
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with the role of technology & innovation in global industrial competition, and the organizational support systems and processes needed for acquisition, development integration and commercialization of technologies. Course Contents Unit I: Process and perspectives of technology management. Technology management process Scanning, acquisition, assimilation, absorption, Business Strategy and t technology Strategy. Adaptation, Critical Factors in Managing Technology and improvement and Planning. Unit II: Technology Life cycle and forecasting, Technology Transfer, Technology Development: Management of R & D; Product Design and Development; Commercialization of R & D; R & D ‐ Manufacturing‐ Marketing Interface; R & D Project Management; Technology development and competitiveness, Technology and business strategy. Unit III: Technology Innovation and creative Transformation in the Knowledge Age: Critical Trajectories, Technology entrepreneurship, IPR, Patenting , Technology Role of Government; International Protocols; Treaties; Standards; International Comparisons of Technology Management. Unit IV: Management of Technological Innovation, Technology Fusion & the new R&D, Core competencies in Technology and its Commercialization. The Organizational Support System, Structural Imperatives of Technology Management, Building Organization Culture
Recommended Books 1. Tarek Khalil, “Management of Technology: The Key to Competitiveness and wealth Creation”, Tata McGraw‐ Hill, New Delhi 2. Rastogi P N, “Management of Technology and Innovation – Competing through Technological Excellence”, Sage Publications, UK. Reference Books 1. Stephan Leman Janglois, “Techno Crime: Technology, Crime and Social Control”, Willan Publishing House. 2. Hashem Sherif & Tarek Khalil, “New Direction in Technology Management” , Elsevier Publisher 3. Hans J. Thamhain, “Management of Technology: Managing Effectively in Technology Intensive Organisations”, John Wiley & Sons. 4. Robert C. Megantz, “Technology Management: Developing and Implementing Effective Licensing Programs”, John Wiley & Sons. 5. Narayanan" V.K, “Managing Technology and Innovation for Competitive Advantage”, Pearson Education, New Delhi. 6. Harrison N and Samson D, “Technology Management – Text and International Cases”,Tata McGraw Hill, New Delhi. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 87 of 89 ______________________

OM-09 INTEGRATED MATERIALS MANAGEMENT
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To equip the students with various materials management techniques in a manufacturing concern and enable better decision making. Course Contents Unit I: Introduction: Concepts, significance, scope and importance of integrated materials management, organising the materials management function. Role and functions of materials manager, Problems for materials planning in Indian Conditions. Unit II: Purchasing: Function, Purchasing cycle, Quality assurance in purchasing, Make or Buy or Lease decisions, Vendor development and rating. Purchasing techniques for various Commodities – Capital goods, seasonal good, imported goods. Dynamic Purchasing. Purchase procedures: Purchase Procedures, forms, legal aspects in buying, insurance, hypothecation public buying. Overseas Purchasing – Procedure Project buying, Service Contracts, Negotiations. Unit III: Stores management: Necessity for store keeping, Types of stores, Location of stores, layout. Store Procedure: Bin Cards, Stores records, Spares Control. Issue of stocks and Pricing. Salvaging and disposal of scrap and surplus materials. Unit IV: Materials handling: Forms of Production and relevant material handling practices, cost aspect in materials handling, layout and material handling requirements. Material handling equipments, types, application in various industries. Computers in Materials Management: Introduction system in Purchase, Inventory and stores. Standardization, codification, simplification.
Recommended Books 1. Datta, A.K. “Integrated materials management”, PHI, New Delhi. 2. Menon , K.S. “Purchasing and Inventory Control”, Wheeler Publishing Co. Reference Books 1. Gopalakrishnan, P. “Handbook of Material Management”, PHI, New Delhi. 2. Dobbler, Burt D.N. “Purchasing and Supply Management”, Tata McGraw Hill, New Delhi. 3. Fearon, Leenders “Purchasing And Materials Management”, Universal Books, New Delhi 4. Varma, M. M. “Materials Management”, Sultan Chand & Company, New Delhi. 5. Kelly, Anthony. “Maintenance Planning And Control”, East West Press Pvt. Limited Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 88 of 89 ______________________

. “Maintenance Engineering Hand Book”. Concept. S. Planning and Allocation of Maintenance Effort in Breakdown. Decision Models for Maintenance. Types of Maintenance Systems. Students will attempt five questions in all selecting one question from each unit. Mcgraw Hill. Higgins. Process and Application of TPM in Manufacturing organizations. Unit III: Manpower Planning: Scheduling and Allocation in Maintenance. Venkataraman K. The course will also deal with analysis and modelling of maintenance problems. Srivastava. 2.. New Delhi. Fundamental Concepts in Systems Reliability. “Maintenance Engineering and Management”.. PHI. Models of System Reliability and Failure Analysis. Verified ________________ ________________ ________________ Page 89 of 89 ______________________ . L. Condition Monitoring.OM-10 SYSTEMS RELIABILITY. Scheduling of Major Overhaul and Shut Downs Maintenance Management Information Systems Recommended Books 1. Organising for Safety and Maintenance Management. Spares Inventory Management. “Industrial Maintenance Management”. New Delhi. Note: 1. Management of Industrial Safety. Reference Books 1. Performance Analysis and Control. Maintenance Cost Analysis and Cost Management.K. SAFETY AND MAINTENANCE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To understand the principles and practices of maintenance management and related issues of safety and reliability. Preventive and Predictive Maintenance. Safety and Maintenance Management (SSMM). Examiner will set eight questions in all. Total Productive Maintenance (TPM). Replacement and Repair Analysis. Maintenance Systems and Procedures. L. Emerging paradigms in maintenance management will be a special focus area Course Contents Unit I: Role of Maintenance Function. and Morrow. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Budgeting. Chand & Co. Unit IV: Maintenance Standards. S. selecting two questions from each unit. Unit II: System Failure Analysis. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.