SCHEME OF EXAMINATION & SYLLABUS

FOR

MASTER OF BUSINESS ADMINISTRATION (MBA) (Effective from Academic Session 2011)

DEPARTMENT OF MANAGEMENT STUDIES
DEENBANDHU CHHOTU RAM UNIVERSITY OF SCIENCE AND TECHNOLOGY MURTHAL (SONIPAT), HARYANA - 131039

SCHEME AND INSTRUCTIONS FOR MBA EXAMINATION
1. This is an intensive programme of study for two academic sessions. 2. The programme is divided into four semesters and there shall be an examination at the end of each semester. 3. Each paper shall be of 5 Credits. Theory classes will be held 4 hours per subject per week. In case of practical papers, theory classes will be held 3 hours per week and one hour per week practical will be held. 4. Every theory course shall carry a total of 100 marks. There shall be 70 marks for semester end examination and 30 marks for internal examination until and unless indicated otherwise. 5. In MBA 3rd and 4th Semester, dual specialisation would be available to students in MBA and they can choose any two specialisations out of Marketing Management, Financial Management, International Business Management, Human Resources Management, Operations Management and Information Technology Management. 6. Teaching Pedagogy for MBA Programme shall include case study based teaching methodology. A minimum of 03 (Three) and maximum of 08 (Eight) will be discussed by the faculty members in each course, wherever possible and applicable. 7. In the beginning of the each Semester student will be provided text books for each subject as well as Study material prepared by the concerned faculty for respective course. 8. The span period of the programme is four years from the date of registration in the programme. A student to be eligible for award of degree has to clear all the papers offered during the two year programme within the span period.

CRITERIA FOR INTERNAL ASSESSMENT
The internal assessment of the students (out of 30 marks) shall be as per the criteria given below: S. No. A) 1. 2. 3. B) 1. 2. Components THEORY COURSES: Minor Test – I Minor Test – II Individual Presentation/Viva-Voce/Group Discussion/Quiz/Case Study Discussion/ Class participation LAB COURSES Objective test/MCQ Lab. Work / Project Marks 10 10 10

10 10

Note: a) Case study discussion and participation is compulsory in the subjects wherever possible. Concerned Teacher will discuss at least 03(Three) cases maximum Eight (08) cases in each course. b) To the extent possible, minor test should include the case analysis.

EXTERNAL EVALUATION
There shall be a semester-end external examination of 70 marks for all theory courses until and unless indicated otherwise. The external examiner will set eight questions selecting two questions from each unit. The candidate has to attempt five questions in all selecting at-least one question from each unit.

Verified _______________ _______________ _______________ 1 _____________________

PRACTICAL EXAMINATIONS
Practical Examinations shall be conducted jointly by the external and Internal Examiners. Internal examiner will be appointed by Chairman of the concern department of the institute and external examiner will be appointed by the University on the recommendation of Chairman, PGBOS.

SUMMER INTERNSHIP REPORT EVALUATION
All the students will submit their Summer Internship Report in a format as prescribed in the “Detailed Guidelines for Summer Internship” within a period of one month in the concerned department of their institute; this period shall be counted from the last date of completion of their Summer Internship. Students will have to give a presentation on the work done during the internship and his/her performance out of 30 marks will be evaluated on the basis of this presentation by a committee constituted by the Chairman of the Department. The evaluation of the remaining 70 marks shall be made by external examiner appointed by the University on the recommendation of PGBOS.

PROJECT REPORT
Every student will be required to submit a research proposal by the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor. The completed Project Report in the format as prescribed in the “Detailed Guidelines for Project Report” will be submitted by the students prior to the date of the commencement of the Final Examinations for the Fourth Semester and this date will be notified by the Controller of Examinations, DCRUST, Murthal.

PROJECT REPORT EVALUATION
The Project shall be evaluated by External (70 marks) and Internal (30 marks) Examiners. The internal assessment shall be done by the concern supervisor of the candidate. The external assessment shall be done on the basis of Viva Voce and the project report by an external expert appointed by the University on the recommendations of Chairman, PGBOS.

COMPREHENSIVE VIVA- VOCE
The Comprehensive viva-voce shall be taken by an external expert appointed by the University on the recommendation of Chairman, PGBOS

Verified _______________ _______________ _______________ 2 _____________________

Verified _______________ _______________ _______________ 3 _____________________ . Internal examiner will be appointed by the Chairman of the Department and external examiner will be appointed by Vice Chancellor on the recommendation of PGBOS. Internal examiner will be appointed by the Chairman of the Department and external examiner will be appointed by Vice Chancellor on the recommendation of PGBOS. The course structure of the programme is given here under: FIRST YEAR First Semester Paper code Subject Name MBA-101 MBA-103 MBA-105 MBA-107 MBA-109 MBA-111 MBA-113 MBA-115 Management Concepts & Applications Managerial Economics Financial Accounting For Managers Business Statistics Business Communication# Computer Application in Management* Business Environment Human Resource Management Credits 05 05 05 05 05 05 05 05 External Marks 70 70 70 70 50 50 70 70 Internal Practical Assessment 30 30 30 30 20 20 30 30 Total Marks 100 100 100 100 100 100 100 100 30 30 # In addition to the internal assessment. a workshop shall be conducted by a panel consisting of one internal and one external examiner.THE MBA PROGRAMME The Master of Business Administration (MBA) is a two-year full time programme divided into four semesters. practical examination shall be conducted by a panel consisting of one internal and one external examiner. * In addition to the internal assessment. practical examination shall be conducted by a panel consisting of one internal and one external examiner. Second Semester Paper code Subject Name MBA-102 MBA-104 MBA-106 MBA-108 MBA-110 MBA-112 MBA-114 MBA-116 MBA-118 Marketing Management Organisational Behaviour Management Accounting Corporate Finance Production and Operation Management Business Research Methods International Business Legal Aspects of Business Computer Networks and Internet* Credits 05 05 05 05 05 05 05 05 05 External Marks 70 70 70 70 70 70 70 70 50 Internal Practical Assessment 30 30 30 30 30 30 30 30 20 Total Marks 100 100 100 100 100 100 100 100 100 30 * In addition to the internal assessment. Internal examiner will be appointed by the Chairman of the Department and external examiner will be appointed by the University on the recommendation of the PGBOS.

SUMMER INTERNSHIP Immediately after the completion of the second semester examination. * Comprehensive Viva voce will be conducted by an external examiner appointed by Vice chancellor on the recommendation of Chairman.Elective VII Specialisation I. Fourth Semester Paper code Subject Name MBA-202 MBA-204 MBA-206 MBA-208 MBA-210 Entrepreneurship Corporate Governance. + Please refer to Summer Internship Evaluation guidelines.Elective XII Credits External Internal Practical Marks Assessment 05 70 30 05 70 30 05 05 05 05 05 05 05 05 05 70 70 100 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 100 Note: In forth semester.Elective VI 05 100 rd th Note: All students must specialize in two functional areas.Elective VIII Specialisation I. The Summer Internship Report (SIR) prepared after the completion of Summer Internship shall be assessed in the third semester as a compulsory paper. For Project report guidance. teaching workload will be ½ hour per student per week. In MBA 3 and MBA 4 Semester.Elective IX Specialisation II. * For project report writing. teaching workload will be ½ hour per student per week.Elective IV 05 100 Specialisation II.Elective XI Specialisation III.Elective I 05 100 Specialisation I. PGBOS.Elective II 05 100 Specialisation I. Verified _______________ _______________ _______________ 4 _____________________ . students will opt three papers from Specialization I and three Specialization II (the choice of specializations will remain same as opted in the third semester) # Please refer to Project Report Evaluation guidelines.Elective X Specialisation II.Elective III 05 100 Specialisation II. Ethics and Values E-Commerce Research Project # Comprehensive Viva Voce* Specialisation I. SECOND YEAR Third Semester Paper code Subject Name MBA-201 MBA-203 MBA-205 Credits External Marks Internal Practical Assessment Total Marks Applied Operations Research 05 70 30 100 Strategic Management 05 70 30 100 Management Information 05 70 30 100 System MBA-207 05 70 30 100 Summer Internship Report+ MBA-209 Project Report Writing* 02 50 50 Specialisation I.Elective V 05 100 Specialisation II. the students shall proceed for their Summer Internship of 6-8 week duration. Three (03) optional papers must be taken for the one specialization area and Three (03) papers for another specialization area.

LIST OF ELECTIVES Specialization: FINANCIAL MANAGEMENT Paper code Paper Name FM-01 FM-02 FM-03 FM-04 FM-05 FM-06 FM-07 FM-08 FM-09 FM-10 FM-11 Investment Management Financial Derivatives International Financial Management Financial Institutions and Markets Management of Financial Services Corporate Restructuring Management Control System Financial Engineering Corporate Taxation Indian Capital Market Commodity Derivatives Credits 05 05 05 05 05 05 05 05 05 05 Internal Assessment 70 70 70 70 70 70 70 70 70 70 External Marks 30 30 30 30 30 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 Specialization: MARKETING MANAGEMENT Paper code Paper Name MM-01 MM-02 MM-03 MM-04 MM-05 MM-06 MM-07 MM-08 MM-09 MM-10 Integrated Marketing Communication Service Marketing International Marketing Consumer Behaviour Product & Brand Management Retail Management Sales & Distribution Management Advance Marketing Research Customer Relationship Management Event Marketing Management Credits 05 05 05 05 05 05 05 05 05 05 Internal Assessment 70 70 70 70 70 70 70 70 70 70 External Marks 30 30 30 30 30 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 Verified _______________ _______________ _______________ 5 _____________________ .

practical examination shall be conducted by a panel consisting of one internal and one external examiner. Internal examiner will be appointed by the Chairman of the department and external examiner will be appointed by the University on the recommendation of PGBOS. Verified _______________ _______________ _______________ 6 _____________________ .Specialisation: HUMAN RESOURCE MANAGEMENT Paper code Paper Name HRM-01 HRM-02 HRM-03 HRM-04 HRM-05 HRM-06 HRM-07 HRM-08 HRM-09 HRM-10 HRM-11 Organisational Change and Development Compensation Management Human Resource Accounting Human Resource Planning Industrial Relations & Labour Laws Training and Development Personal Growth & Interpersonal Effectiveness Global Human Resources Management Performance Management Strategic Human Resource Management Competency Mapping Credits 05 05 05 05 05 05 05 05 05 05 05 Internal External Assessment Marks 70 30 70 70 70 70 70 70 70 70 70 70 30 30 30 30 30 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 100 Specialisation: INFORMATION TECHNOLOGY MANAGEMENT Paper code IT-01 IT-02 IT-03 IT-04 IT-05 IT-06 IT-07 IT-08 IT-09 IT-10 Paper Name Database Management System* Enterprise Resource Planning Object Oriented Analysis & Design* Technology Management Knowledge Management Systems Software Engineering Information Security & Cyber Law Data Analysis using Excel and SPSS* Data Mining and Warehousing Software Project Management Credits External Internal Practical Total Marks Assessment Marks 05 50 20 30 100 05 70 30 100 05 50 20 30 100 05 05 05 05 05 05 05 70 70 70 70 50 70 70 30 30 30 30 20 30 30 30 100 100 100 100 100 100 100 * In addition to the internal assessment.

Specialisation: INTERNATIONAL BUSINESS MANAGEMENT Paper code Paper Name IB-01 IB-02 IB-03 IB-04 IB-05 IB-06 IB-07 IB-08 IB-09 IB-10 IB-11 Foreign Exchange Management Export Import Management and Documentation International Marketing International Logistics Management International Business Environment Global Financial Markets and Instruments WTO and India Management of Multinational Corporations International Trade Theory and Practice International Business Law Global Supply Chain Management & Logistics Credits 05 05 05 05 05 05 05 05 05 05 05 Internal External Assessment Marks 70 30 70 70 70 70 70 70 70 70 70 70 30 30 30 30 30 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 100 Specialisation: OPERATIONS MANAGEMENT Paper code Paper Name OM-01 OM-02 OM-03 OM-04 OM-05 OM-06 OM-07 OM-08 OM-09 OM-10 Project Management Quality Management Supply Chain Management Manufacturing Strategy Advance Production & Operation Management Productivity Management World Class Manufacturing Technology Management Integrated Materials Management Systems Reliability. Safety and Maintenance Management Credits 05 05 05 05 05 05 05 05 05 05 Internal External Assessment Marks 70 30 70 30 70 30 70 30 70 30 70 70 70 70 70 30 30 30 30 30 Total Marks 100 100 100 100 100 100 100 100 100 100 Verified _______________ _______________ _______________ 7 _____________________ .

Programs. techniques to increase motivation.MBA – 101 MANAGEMENT CONCEPTS AND APPLICATIONS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective: The objectives of this course is to expose the students to basic concepts of management and to enable them to gain appreciation for emerging ideas. divisional. control effectiveness. team structure. learning organization. techniques. functions. New Delhi. Objectives: meaning. Course Contents Unit I: Introduction: Definition. Heinz Weihrich & Harold Koontz. approaches to decision making. types of control – feed forward. setting objectives – MBO method: concept and process of managing by objectives. Richard L. continuing management themes – quality and performance excellence. characteristics of 21st century executives. managerial skills and competencies. Leading as a function of management. Prentice Hall of India. Pearson Education Asia. and Decenzo. Policies: meaning. S. New Delhi. organizational design. 2. V. delegation and decentralization.P. Leadership traits. managerial roles.. Decision making. span of control. the basic control process. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. 3. Management. Unit –IV: Leading and Controlling: Motivation‐ concept. Management. nature. concurrent and feedback controls. Thomason Learning. Bombay. 3. Rao. Fundamentals of Management. Strategies: definition. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. D. 4.S. Stoner. Anil Bhatt & Arya Kumar. 2. New Delhi. Note: 1. Hellregel. Unit III: Organizing: Organizing as managerial function – organization structures – functional. Management. selecting two questions from each unit. Social responsibility of managers Unit II: Planning: Meaning and nature of planning. Satya Raju. formulation of policies.A. Oxford University Press. Daft. Thomson south‐Western. global awareness. managerial grid. Recommended Books: 1. Jetal. Management: Principles. Examiner will set eight questions in all. procedures and practices in the field of management. types of plans. Management‐Concepts and Cases. boundary less structure. Likert’s four systems. network structure. New Delhi. types of decisions and various techniques used for decision making. 6. Organizing – chain of command. Management‐ Text & cases. Controlling: control function in management. 5. Robbins. steps in planning process. Management A global prospective (12th Edition) Tata McGraw Hill New Delhi. Leadership styles. Excel Books. Robbins & Coulter.P. Verified ________________ ________________ ________________ Page 1 of 89 ______________________ . levels of strategies. New Delhi Reference Books 1. Types of managers. Processes and Practices. Students will attempt five questions in all selecting one question from each unit. Prentice Hall of Hall of India. steps in decision making. matrix. PHI. levels of management. Evolution and various schools to management thought. Management.

Marginal analysis. demand forecasting‐ techniques. Managerial Economics. income and substitution effect. New Delhi. penetration pricing.L. Managerial Economics. measurement and control. elasticity. R. Vikas Publication. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. P. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.G. N. It further seeks to develop economic way of thinking in dealing with practical business problems and challenges.G. Chris Lewis & Sudhir K Jain. Inflation‐type. N. Basic economic concepts in decision‐making. 3. Verified ________________ ________________ ________________ Page 2 of 89 ______________________ . Mankiw. Principles of Microeconomics. cost plus pricing. Objective of a firm Unit II: Theory of demand‐ demand functions. laws of production. Managerial Economics. D.L. determinants. Market structure. Pearson Education. Reference Books 1. New Delhi 2. Varshney. producer’s equilibrium. W. breakeven analysis (introductory concepts). Sultan Chand and Sons. monopoly. transfer pricing. cost curves. New Delhi. supply‐ basic concepts and equilibrium. Craig H Petersen. Worth Publications 4. Diwedi. cost relationships. Monetary Theory and Policy‐ Money Demand and Supply. Fiscal Policy‐ Taxes & Expenditure. Sultan Chand and Sons. skimmed pricing. Note: 1. demand forecasting for new products. Mankiw. Distinction between Micro and Macroeconomics. Students will attempt five questions in all selecting one question from each unit. 2. concept of consumer’s equilibrium. Course Contents Unit I: Introduction to Managerial Economics: Scope of Managerial Economics and other disciplines. Mehta. Unit III: Production and cost analysis‐ production function. pricing theory and practice‐ perfect competition. Cengage Publications 3. Examiner will set eight questions in all. Dominic Salvatore: Managerial Economics: Principles & Worldwide Applications 6/e. New Delhi. dual pricing. selecting two questions from each unit. and Maheshwari K.L. Macroeconomics. demand distinctions. Unit IV : National income‐alternative concepts and measurement of National Income. Adapted Version. Recommended Books: 1. Oxford University Press. general and export pricing strategies and practices‐marginal pricing.MBA -103 MANAGERIAL ECONOMICS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational managerial decision‐making. oligopoly. monopolistic competition. Fiscal imbalance. implications and reforms. N. Managerial Economics.

Vikas Publishing House. Financial Accounting ‐ A Managerial Perspective. Trial Balance. Gupta. Verified ________________ ________________ ________________ Page 3 of 89 ______________________ . Prentice Hall International. Financial Accounting for Management: An Analytical Perspective. Generally Accepted Accounting Principles (GAAP). Tata McGraw Hill. Students will attempt five questions in all selecting one question from each unit. Grewal. & Kakani. 6.John. H. Sundem. Ledger. Tools of Financial Analysis‐ ratio analysis. R. selecting two questions from each unit. New Delhi Note: 1. Accounting principles. Profit and Loss Account. Ramachandran. Balance Sheet. 4. Introduction to Financial Accounting . et al. Financial Accounting for Management. Pearson Education. Tata McGraw Hill. New Delhi. Oxford University Press.MBA‐105 FINANCIAL ACCOUNTING FOR MANAGERS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of this course is to promote an in‐depth understanding of fundamental accounting concepts and practice as well as to enhance users’ ability to apply such concepts to make better‐informed managerial decisions.. An overview of Accounting Standards (AS) in India Unit II: Accounting Cycle. the profit and loss account and related concepts. 5. Course Contents Unit I: Introduction to Finance. trend analysis. fund flow and cash flow statement. Unit IV: Financial Analysis ‐ Concepts and objectives. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. T. Inventory Valuation. Measurement of business income and financial position: Constructing corporate financial statements i. conventions and concepts. Recent trends in financial accounting: inflation accounting.A and Philbrick.S. N. Bhattacharya. Anthony. Balance sheet and related concepts..K. R. Donna. Ltd Reference Books 1. Provision affecting preparation. Accounting as an information system. New Delhi 2. Gary L. Introduction to Accounting. . New Delhi 4. S. Paresh Shah: Basic Financial Accounting For Management. 3. common size financial statements. Narayanaswamy. Horngren. Prentice Hall of India. Charles T. Bhattacharya. Users of accounting statements. Journal. Englewood Cliffs 3. New Delhi. Ambrish. S. Accounting for Management : Text and Cases. Robert N. Examiner will set eight questions in all. Accounting for Managers. Recommended Books: 1. “How to Read a Balance Sheet: Adapted to Indian laws & requirements” Oxford and IBH Publishing Company Pvt. Valuation of Goodwill. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. New Delhi. Vikas Publishing . Accounting: Text and cases. 2.e. Elliott. introduction to human resources accounting. Maheswari & Maheswari..K. Chand & Company. presentation & analysis of Audit reports & Director’s reports Unit III: Accounting for Tangible & Intangible Assets: Fixed Assets and Depreciation Accounting. Cash flow statement.

4. Karl Pearson’s coefficient of correlation. linear and non‐linear correlation . Paasche’s. Simple Aggregate Method and Weighted Aggregate Method – Laspeyre’s. 3. & Gupta. Cyclical Variation. D. Gupta C B. D. 3. Z Test and Chi Square Test). median and mode and their implications. Prentice Hall of India (PHI). Examiner will set eight questions in all. Identification of Trend ‐ Variations in Time Series: Secular Variation. Davis & Pecar: Business Statistics using Excel. Construction of Index Numbers and their uses Unit III: Meaning of correlation. Anderson. Verified ________________ ________________ ________________ Page 4 of 89 ______________________ . F. and Irregular Variation‐Methods of Estimating Trend. Reference Books 1. Seasonal Variation. Measures of central tendency: mean. A. Business Statistics. Vikas Publishing House. New Delhi 2. Sultan Chand & Sons. M.. perfect correlation. types of regression: ‐ simple and multiple regression.I. definition of regression coefficients. scatter diagram. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. R. types. Gupta. Thomson South‐ Western. Statistics for Business and Economics. uses. Gupta V. New Delhi Note: 1. Course Contents Unit I: Definition and role of statistics: Application of inferential statistics in managerial decision‐ making. New Delhi. An Introduction to Statistical Methods. Analysis of Variance – one way. Objectives of Time Series. Levin. Meaning of regression. Sharma. properties of regression coefficients. negative correlation. New Delhi. Skewness.S. & Rubin D. K. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. R. Sweeney. and Williams.MBA-107 BUSINESS STATISTICS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of this course is to enable candidates to develop a knowledge and understanding of some basic statistical techniques and ability to apply this knowledge and understanding in solving business problems.. Fisher’s and CPI.J. probable error of correlation coefficient. Oxford University Press. (t. Techniques of association of Attributes & Testing Recommended Books 1. Beri‐ Statistics for Management. linear and non‐linear regression. Tata McGraw‐Hill. J.P. standard deviation and mean deviation.P. Students will attempt five questions in all selecting one question from each unit. properties of correlation coefficient. statement of regression lines. T. New Delhi.. S. meaning of multiple and partial correlations . types of correlation :‐ positive correlation. selecting two questions from each unit. Index Numbers: Definition. 2. Small Sample test. Testing of Hypothesis: Large Sample Tests. Measures of Dispersion: range. Unit II: Introduction. Business Statistics. two ways. Statistics for Management. multiple and partial correlation coefficients. Unit IV: Theory of Estimation. Pearson Education.

Pearson Education. Friedrich. voice modulations. Dan O’. 3. New Delhi 2. Cases And Applications. & Flatley. handshakes. hand movements. agenda and minutes. R. Chaturvedi. Business Communiation. Gustav W. developing resume Recommended Books 1. 3. Lynda Dee. Oxford University Press. notices. 2. New Delhi. Examiner will set eight questions in all. Students will attempt five questions in all selecting one question from each unit. negotiation strategies. Business etiquettes: telephone etiquette. factors affecting negotiation. Nonverbal communication: classification of non‐verbal communication. The Essence of Effective Communications. Meenakshi and Singh. purpose and process. Reference Books 1. M. Note: 1. selecting two questions from each unit. guidelines for developing non‐ verbal communication skills. gazes. Raman. smiles. essentials of good listening. designing your presentation. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Communication skills for Interviews and Group Discussions. business manners of people of different countries. D. Kaul Asha. and Dixon. New Delhi. PHI. Verified ________________ ________________ ________________ Page 5 of 89 ______________________ . Prakash. gestures. Basic Business Communication. Pearson Education. style of letter arrangement. body language. F. styles of walking. communication structure in organization. Ludlow. P. Prentice Hall of India Pvt. Business Communication : Concepts. Hair. Ltd. importance of communication in management. conditions for successful communication. Unit III: Negotiation skills: need to negotiate. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Kaul Asha. types of listening. New Delhi. Lesikar. types of letters. Report writing.V. classification. & Panton. Strategic Communication: In Business and the Profession . Barriers to communication. Presentation skills: elements of a presentation.MBA-109 BUSINESS COMMUNICATION External Marks: 50 Internal Assessment: 20 External Workshop: 30 Time: 3 Hours Course Objective To acquaint students with the required skills for effective communication in business organisations Course Outline Unit I: Nature and Process of Communication: Definition. New Delhi 4. business letter format. Unit II: Listening: listening process. Effective Business Communiation. Unit IV: Written Business Communication: Principles of effective writing. and Chaturvedi Mukesh. Business Communication. circulars.E. Tata McGraw Hill Publishing Company Ltd. PHI.. stages of the negotiation process. R. New Delhi. memos. business dining.

Galgotia Publication. types of computer networks. Basandara. 2. Computer Languages: Basic features and Classification. Internet: Concept. Octal and Hexadecimal system). Spreadsheets using MS Excel: Spreadsheet features. inserting formulas and functions. TMH.MBA-111 COMPUTER APPLICATION IN MANAGEMENT External Marks: 50 Internal Assessment: 20 Practical: 30 Time: 3 Hours Course objective To familiarize participants with the basic organization of computer hardware. formatting text. Inserting charts and graphs. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Basic file management operations. Verified ________________ ________________ ________________ Page 6 of 89 ______________________ . creating and managing tables. adding and managing animations. Operating Systems: Basic features. Data Processing Activities. autofill features. PHI Note: 1. Models and Characteristics. managing page layout and printing. Internet applications in business Unit IV: Software Packages for Office Applications. Bandwidth. setting up slide shows. features and capabilities. components of computer system. Word Processing using MS Word: Basic features. mail merge. macros. Unit II: Introduction to Data Processing and Management‐ Basic of Data Processing: Data and Information. A minimum of Three (03) and maximum of Eight (08) cases/ practical exercises shall be discussed by the faculty 2. features. basic components of computer networks. Peter Norton. Presentations using MS Powerpoint: Basics of presentations. Schema and Sub‐schema. Tannenbaum. Advantages. uses and advantages. Computer Networks: Evolution. Applications of Computers in Business. managing different views. Types of Transmission. Rajaraman. managing slide transitions. PHI. Delhi. how it works. Unit III: Introduction to Data Communication and Computer Networks. Delhi 2. managing slide templates. inserting images and graphs. types and components. Recommended Books 1. Computer Today. ASCII and EBCDIC codes. Representation of data in computer memory (Binary. Delhi Reference Books 1. Computer Networks. Fundamentals of Data Communication: Data Signals‐Analog and Digital. classification of computers. selecting two questions from each unit. File management and organization: Types of files. Examiner will set eight questions in all. software and computer applications in business Course Contents Unit I: Introduction to Computer System: Basic Computer Organization: Introduction. managing page layouts and printing. Introduction to Database Management: Concept. conventions and advantages. Introduction of Information Technology. Students will attempt five questions in all selecting one question from each unit. Introduction to Computers.

Aswathappa. Himalaya Publishing House. “Business Environment”. Socio‐cultural. Ruddra and Sundaram. New Delhi.MBA-113 BUSINESS ENVIRONMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of this course is to sensitize towards the overall business environment within which organization has to function and to provide insight to students of its implication for decision making in business organizations. Examiner will set eight questions in all. external influences on India’s business environment. “Essentials of Business Environment”. 4. Legal. FEMA. Chris . New Delhi 3.. An introduction to MRTP. the process of environmental scanning. Concepts of Mixed Economy Unit II: Overview of Political. CCI. Suresh. New Delhi. Note: 1. business opportunities in the rural sector. Environment Scanning: meaning. Tata McGraw Hill. New Delhi Reference Books 1. Students will attempt five questions in all selecting one question from each unit. intellectual property regime and the R&D environment. Consumer Protection Act. environment for foreign trade and investment. Tata McGraw Hill.. “Business Environment”. 6. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Himalaya Publishing House. Pual. Cherunilam. Excel Books. S.P. Interaction between internal and external environments. Business Environment Text and Cases. Ltd. Francis. selecting two questions from each unit. Ian and Britton. The changing dimensions of these laws and their impact on business Unit III: Current industrialization trends and industrial policy. environment for the SME sector. Himalaya Publishing House. public sector reforms and performance. Worthington. significance and nature. New Delhi. exchange rate movements and their impact. K. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Pearson Education Ltd. Bedi. Dutt.. India’s competitiveness in the world economy. basic philosophies of Capitalism and Socialism with their variants. 2. public‐private partnership. balance of payments trends. trends in service sector growth. Technological and Global environment. Gopal. Course Outline Unit I: The concept of Business Environment. Verified ________________ ________________ ________________ Page 7 of 89 ______________________ . K. “Indian Economy”. nature and scope. New Delhi 7. Chand & Co. SEBI Act. infrastructure development and policy.M. New Delhi. New Delhi. 2. Excel Book. Unit IV: Globalization trends and challenges. “Business Environment‐Text & Cases”. 5. Adhikari M‐ Economic Environment of Business . banking reforms and challenges. Recommended Books 1. Mishra S K & Puri V K ‐ Economic Environment of Business. Justin. Namita. New Delhi. “The Business Environment”.

Unit III: Human Resource Development: Introduction. different methods of appraisal System. Recommended Books 1. Industrial relations: Conceptual framework of Industrial relations in India. approaches. Garry Dessler & Biju Verrky. Human Resource Management. limitations and problems of performance appraisal. features of HRM. Career Planning. Aswathappa. policies. Human Resource Management. HRM functions. Training and development: meaning of T & D. Mumbai. 3.Job evaluation. 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. benefits of HRP. New Delhi. Students will attempt five questions in all selecting one question from each unit. Recruitment: definition.P. recruitment techniques. New Delhi 2. P. Career Management. 3rd Edition. Tata McGRAW Hill. objectives of HRM. Tata McGRAW Hill. Human Resource Management . Human Resource Management and Industrial Relations. need and objectives. Werther Jr. V. placement and induction. various types of tests. Pearson Education. Career Development. meaning. Managing Ethical Issues in HRM. Compensation: introduction. Difference between Personnel Management and HRM. factors affecting recruitment policy. Unit IV: Performance management: Introduction. evolution of HRM. Evaluating HRM Effectiveness. Selection: meaning. benefits of job analysis . process. Himalaya Publications House. process. objectives. factors influencing HRM.S. uses of performance appraisal. objectives of. Potential appraisal. Human Resource Management. need for HRP. HR planning: introduction. Subba Rao. benefits of training. objectives. McGraw Hill. training methods. qualities of HR Manager. Singapore Note: 1. definition.MBA-115 HUMAN RESOURCE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To help the students develop an understanding of the management of human resources and develop abilities and skills required to manage them. selection procedure. concepts. need.Factors influencing compensation levels. New Delhi Reference Books 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Career Planning: Introduction. selecting two questions from each unit. training procedures. role of personnel manager and HR manager. Job analysis: definition. Unit II: Job design: definition. nature and scope of HRM. and Keith Davis. importance of training. Examiner will set eight questions in all. William B. Stages. Verified ________________ ________________ ________________ Page 8 of 89 ______________________ . Course Contents Unit I: Human Resource Management ‐ meaning. recruitment sources. Human Resource & Personnel Management. 4. an overview of performance incentives . factors affecting HRP. different types of interviews and interview process. Rao. 3. aim and components. purpose. line and staff responsibility.. Excel Books: New Delhi. Ivancevich. Employee Mobility‐ Internal and External. definition.

Objectives. 2. New Delhi.E. Examiner will set eight questions in all. Marketing Organisations. 4. Importance and Scope of Marketing. Kurtz. Procedure. New Delhi. “Principles of Marketing”. Sherlakar. Macmillan Publication. Direct Marketing . Market Targeting – Introduction.J. Retail Distribution System in India. Concept of Marketing Management. “Marketing Management”. Recommended Books 1. Product Life cycle ‐ Stages and Strategies for Different Stages of PLC. Marketing Information System and Marketing Research. “Marketing: Concepts and Cases”.. K L. Mullins. Management of Channels: Current Trends in Wholesaling and Retailing. A. Usefulness. Marketing Environment. Note: 1. Product Positioning ‐ Introduction. 3. and Jha. New Product Development‐Concept and Necessity for Development. Pricing Strategies. B. “Marketing Management: A Strategic Decision‐Making”. Channels of Distribution for Consumer/ Industrial Products. Product‐Mix. A Brief Account of Marketing of Services. Kotler.J. Pearson Education. New Product Planning and Development Process. 2.J. Himalaya Publishing House. Advertising.J. B. Marketing Vs Selling. “Principles of Marketing”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. selecting two questions from each unit. Qualities of Marketing Manager.. Wants.. P. J. Product Decisions. Product Positioning Strategy. Rural Marketing. 6. Consumer Behaviour ‐ Introduction. Excel Publication.. and Boone.. L. Importance & Process. Koshy. Strategic Marketing Planning. Keller. strategies and issues involved in the marketing of products and services.. M. Basis for Consumer/Industrial Market Segmentation. P. Unit III: Marketing ‐ Mix Decisions. Failure of New Products. Ramaswamy & Namakumari. O. Tapan. Reference Books 1. “Marketing Management”.MBA-102 MARKETING MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The purpose of this course is to develop and understanding of the underlying concepts. Marketing – Mix. D. Personal Selling. & Armstrong. and Harper.. International Marketing . Promotion: Promotion‐mix. Benefits/Purpose and Limitations of Market Segmentations. Markets and Marketers.. Factors Affecting Marketing Environment. Segmenting the Market. S. “Marketing Management”. Baines: Marketing. Etzel. Students will attempt five questions in all selecting one question from each unit. W. New Delhi. and Pandit. Lamb. Unit II: Market Segmentation. Functions of Marketing Management.. Electronic Marketing. Thomson Learning. Factors Affecting Channel Distribution. Panda. Pearson Education. Market Segmentation Procedure. 7.. “Marketing Management”. Sales Promotion.. Walker. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Thomson Learning 5. Differentiating the Product. Hair.A. Unit IV: Pricing Decisions. Definition. Stanton. A. Kotler. M. Tata McGraw Hill. Branding and Packaging Decisions. McGraw‐ Hill Publication. New Delhi. Customer. Consumer Markets and Industrial Markets. Irwin. Consumer. Publicity and Public Relations. Policies Methods of Setting Price. Elements of Marketing ‐ Needs. Course Contents Unit I:Introduction. “Marketing Management”. New Delhi. Gary.. L. Demands.. Philosophies of Marketing Management. Walker. 3. Mc Danniel. Pricing Objectives. Oxford University Press. Verified ________________ ________________ ________________ Page 9 of 89 ______________________ .

New Delhi. Tata Mc Graw Hill. Tata Mc Graw Hill. Learning ‐ concept and theories of learning. Personality ‐ concept. challenges and opportunities for OB. Newstrom John W. organizational learning. 2. Organizational power and politics. Verified ________________ ________________ ________________ Page 10 of 89 ______________________ . 3. K. Lewin’s three‐ step model of change. Management of Organsational Behavior: Leading Human Resources. Perception ‐ concept. Aswathappa. Unit III: Motivation – concept. Pearson‐Prentice Hall. Parikh and Gupta. Attitudes and values. errors and applications. Organizational Behaviour. Hersey Paul. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. New Delhi. Himalaya Publishing House. resistance to change. sources. Course Contents Unit I: Definition. Luthans. Organizational Behaviour. Kenneth H and Johnson Dewey E. group development. Unit II: Individual behavior. creating effective teams. A minimum of Three (03) and maximum of Five (05) cases shall be discussed by the faculty 2. F. process and prerequisites. Prentice Hall of India. Stress – sources. emotional intelligence in contemporary business. organizational culture . managing resistance to change. Stephen P Robbins & Seema Sanghi. Note: 1. Reference Books 1. Empowerment‐ significance. New Delhi 3. Examiner will set eight questions in all. New Delhi. 4. Students will attempt five questions in all selecting one question from each unit. consequences and management. 2. Mc Shane L. Tata Mc Graw Hill. Group behavior – concept. Organsiation Behaviour. Conflict‐ concept. New Delhi. types. concept of Organizational Behavior. theories of motivation. Teams – types. New Delhi. management. foundations of OB. Pearson Education. techniques. Steven. determinants. Organizational Behaviour: Human Behaviour at Work . Organizational Behavior. New Delhi. Organisation Behaviour. Glinow Mary Ann Von & Sharma Radha R. selecting two questions from each unit. organizational change – concept. contributing disciplines to the OB field. Unit IV: Job design – definition. Recommended Books 1. group dynamics. Blanchard. types of group. process.MBA-104 ORGANIZATIONAL BEHAVIOR External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with basic organizational processes to bring about organizational behavior. theories and applications. reinforcement.

Harrison. Neo Concepts for Decision Making: Activity Based Costing. Types of Budget. Thomson South Western.M. Cost and Management Accounting. sales etc. profit center and responsibility centres and its managerial implications. Costing for Management¸ Vikas Publishing House.. and Overhead Variance. concept of investment center. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision‐making like single product pricing.O.S. Budgeting and Budgetary Control.K. Oxford University Press. M Y Khan & P K Jain. Methods of calculation of these costs and their role in management decision making like sales. calculation of Material Variance. Management Accounting¸ Vikas Publishing House. New Delhi. 2. Hansen. Sundem G. replacement. full costing.106 MANAGEMENT ACCOUNTING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of this course is to develop an insight into the utilization of financial and cost accounting information for planning. M. L. Course Contents Unit I: Management Accounting: nature.W. Horngreen. preparation of cost sheet. Value Chain Analysis.L. 5. Cost Accounting‐ Meaning.W. Scope and Classification of costs. overhead allocations. Management Accounting.R.T. S. multi product pricing. D. Pearson Education. selecting two questions from each unit. Unit III: Budgeting: Concept of Budget. Target Costing. Differential Costing and Incremental Costing: Concept. & Mowen. cost and price related decision making. scope and tools of Management Accounting. Management Accounting vs. Unit IV: Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting.MBA. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Cost Management. establishing various cost standards. New Delhi 3. New Delhi. Besides this to have clear understanding of other important tools useful for financial. Pandey. I.. & Dearden. Recommended Books 1. Stratton W. Arora M N. cost center. T. Financial accounting and Cost Accounting. Shah: Management Accounting. Introduction to Management Accounting. Decision involving alternative choices. Labour Variance. Vikas Publishing House. Transfer Pricing : concept.. controlling and decision making in the business. New Delhi. Bamber. buying etc. New Delhi 2. Managerial Accounting. types & importance . C. Students will attempt five questions in all selecting one question from each unit. New Delhi. Materials Budget. Management Accounting. Preparation of Cash Budget. Examiner will set eight questions in all.. Static and Flexible Budgeting. Capital Expenditure Budget and Master Budget. John. and its applications and implications. PHI India. replacement. Note: 1. 4. Verified ________________ ________________ ________________ Page 11 of 89 ______________________ . Unit II: Marginal Costing: Marginal Costing versus Absorption Costing. Braun K. 3. Tata McGraw‐Hill. uses and applications. Standard Costing: Concept of standard costs.. Production Budget. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Cost‐Volume‐Profit Analysis and P/V Ratio Analysis and their implications. Sales Budget. Reference Books 1. Bhattacharyya.. Advantages and Limitations of Budgetary Control. M.

Recommended Books 1. selecting two questions from each unit. Prentice Hall/ Pearson Education. Relevance and Irrelevance. Y and Jain. factors affecting working capital requirement. Concept and Approaches of capital structure decision : NI. Fundamentals of Corporate Finance MacGraw Hill. 6.. Brealey and Myers. Secondary market – stocks & commodities. Concept. Prasanna.. New Delhi. Traditional and Modigliani Miller Approach. Students will attempt five questions in all selecting one question from each unit. Money market. 4. Damodaran. Prasanna Chandra. Financial Management ‐ Theory & Practice. Ross. Corporate Finance‐ Theory & Practice. Theories of dividend decision: Walter’s Model. valuation of securities. debentures and retained earnings. Working Capital Financing. Leverage Analysis – financial. Fundamentals of Financial Management. Cost of Capital : Cost of equity. New Delhi 2. Tata McGraw Hill. Tata McGraw Hill. Changing role of finance managers in globalized environment. Jordan. Unit IV: Dividend policy – Factors affecting the dividend policy ‐ dividend policies‐ stable dividend. Process & Techniques of Capital Budgeting and its applications. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Foreign exchange markets. Financial Management. P. inventory and receivables.M. Stephen A. New Delhi. Time value of money. risk and return analysis. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Gordon’s Model and Modigliani Miller Model. objectives of financial management‐profit maximization and wealth maximization. New Delhi Note: 1. New Delhi Reference Books 1. 5. Vikas Publication House Pvt.108 CORPORATE FINANCE External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The purpose of this course is to acquaint the students with the broad framework of financial decision‐making in a business unit. Unit III: Financing Decision: Long‐term sources of finance. Pandey. Organisation of finance function. components. Overview of Working Capital Decision: Concept. preference shares. Unit II: Investment Decision: Appraisal of project. stable payout. Van Horne and Wachowicz . Indian financial system – Primary market. A. Verified ________________ ________________ ________________ Page 12 of 89 ______________________ . Course Contents Unit I: Financial management – Introduction to finance. 3. preference shares. Khan. Risk and Uncertainty in Capital Budgeting. Ltd. New Delhi. Financial Management. Working Capital Management: Management of cash. Financial Management: Text Problems and Cases. Innovative source of finance . Examiner will set eight questions in all.MBA. Wester Field. M.K. Chandra. 3. operating and combined leverage alongwith implications. Factors affecting dividend decision. weighted average cost of capital and implications. potentiality of equity shares. Capital budgeting practices in Indian companies. Srivastava: Financial Management. Tata McGraw Hill. EBIT‐EPS Analysis. Principles of Corporate Finance. Oxford University Press. Wiley Publication 2. I. Tata McGraw Hill. NOI. debentures and bonds as sources of long‐term finance.

A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. “Operations Management”. SED. and Productivity Measurement. “Production and Operations Management Text and Cases”. Krajewski & Ritzman. Adam & Ebert. New Delhi. “Operations Management for Competitive Advantage”. process diagram. Excel Books. Capacity Design.MBA-110 PRODUCTION AND OPERATION MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective is to get the students acquainted with the design aspects of operations and material management and to develop relevant skill. Unit II: Functions of Production and material management. Quality characteristics of goods and services. Factors. 4. Product Design. Process. histogram. Methods. WCM etc. Procedure Management ‐ Types of Stores. concept of Six Sigma and its application. Job order manufacturing. Total quality management (TQM) model. and Development. Lean/ Green Manufacturing. Production Planning and Control. Productivity Variables. Nitin K Agarwal. 3. Types of manufacturing Systems and layouts. Inventory control techniques‐ ABC. Advanced Manufacturing Technologies: JIT. Facility Location. Production & Operations Management. scatter diagram. 2. Types of production Systems. Service quality. Course Contents Unit I: Nature and Scope of Production and operations Management. selecting two questions from each unit. Buffa & Sarin. Chary. statistical process control chart. Tata McGraw Hill. Coding Methods. New Delhi. 3. Richard B Chase. Production Selection. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Functions. 2/e. Students will attempt five questions in all selecting one question from each unit. Pearson Education. and safety concepts Recommended Books 1. factors Affecting System and Concept of Production and Operation management. EOQ. Production & Operations Management. Nicholas J Aquileno. New Delhi. facility Layout. Oxford University Press. Note: 1. Objectives. Bedi. Value Analysis – Concepts Inventory Management – Objectives. Tata McGrawHill. its relationship with other Systems in the organization. Prentice Hall India. Unit III: Materials Management ‐ Concepts. Pareto chart. Determination of Material required. Verified ________________ ________________ ________________ Page 13 of 89 ______________________ . Modern Production/Operations Management. 2. VED. Meaning. facility Location. Objectives. Layout Planning and Analysis. Tools and techniques for quality improvement: check sheet. Maintenance Management ‐ Concepts. Kachru. TOC. F Robert Jacobs. John Wiley Publication Reference Books 1. FSN analysis. Upendra. Types of Maintenance Unit IV: Quality management: Introduction. New Delhi. Examiner will set eight questions in all. In Mass Production in Batch production. Process Selection. Functions. Functions Purchasing Management ‐ Objectives. Production & Operation Management. Quality assurance. cause and effect diagram. Functions.

“Research Methods in Business & Social Sciences”. Precautions in preparing the research report. Recommended Books 1. Bi‐variate Analysis: Chi square. 7. causality. New Delhi Reference Books 1. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Correlation. Preparation of questionnaire and schedule. Problems and precautions to the researcher in India. 5. types and uses. Sage Publications. Verified ________________ ________________ ________________ Page 14 of 89 ______________________ .MBA-112 BUSINESS RESEARCH METHODS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision‐making Course Outline Unit I: Introduction: Concept of research and its applications in the various functions of management. Alan & Emma Bell. Kothari C. Control group. Examiner will set eight questions in all..R. Merging the two approaches Unit III: Data collection: Sampling procedure. Descriptive Research Designs ‐ concept. Analysis of Variance. Bibliography and Annexure in report.. Types of data and various methods of collecting data. Determination and selection of sample member. Macmillan. New Delhi. Shenray & Pant. Bryman. Dwivedi R. 2. Uma Sekaran. Macmillan 6. Hypothesis Testing. Types of research.S. Students will attempt five questions in all selecting one question from each unit. “Business Research Methods”. Sample size. Tata McGrawHill. editing and tabulation of data. 3. “Social research methods”. Collis J and Hussey R “Business Research”. Cooper & Schindler. Regression Analysis. Macmillan. Precautions in preparation of questionnaire and collection of data Unit IV: Analysis of data: Coding. Treatment. various kinds of charts and diagrams used in data analysis. Concept of Independent & Dependent variables. “Research Methods for Business Students”. selecting two questions from each unit. Pearson Education. Analysis and Estimation. concomitant variable. Uses of Data Analysis Tools like SPSS and Excel.. replication. Report Preparation: Types and layout of research report. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Saunders. Rank Correlation. Unit II: Concept and Importance in Research ‐ Features of a good research design – Exploratory Research Design – concept. Types of business problems encountered by the researcher. New Delhi. Process of research: Steps involved in research process. “Business Research Methods”. Research Methods for Business. Data Processing. “Statistical Methods in Business & Social Sciences”. “Research Methods in Behavioural Sciences”. Walliman. Oxford University Press. Palgrave publication 2. Concept of measurement. Nicholas. 4. Wiley Publications Note: 1. Qualitative and quantitative research. types and uses. generalization. extraneous variable. Experimental Design: Causal relationships.

3. selecting two questions from each unit. Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs. Sharan V. K. “International Business”. TRIPS. D. Unit II: International business Competitive strategies: Porter’s model.. Location of decision‐ making. International Entry Modes. process of internationalization . Tata McGraw Hill Co.114 INTERNATIONAL BUSINESS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective is to impart knowledge and skill of analysis of operational processes of business between two or more nations. Charles W. Verified ________________ ________________ ________________ Page 15 of 89 ______________________ . “International Financial Management”. Recommended Books 1. Deresky H. Reasons for Going International. Foreign Institutional Investment. Balance of trade and balance of payments: Constituents of Capital Account and Current Account. New Delhi. Foreign Direct investment. Role of Subsidiaries. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. World Trade Organization – IPR. 2. Ltd. New Delhi. Entry Barriers. International Business. Prentice Hall of India. Convertibility of Capital Account. “International Business”. Aswathappa. J. Examiner will set eight questions in all. Organisational Control. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Prentice Hall of India. Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade – Introduction to current EXIM policy. L..MBA. 4. Prentice‐Hall... “International Business”. Note: 1. “International Business”. 2. New Delhi. Prentice Hall of India. Oxford University Press. Paul J. Global Challenges. Reasons and remedies for Adverse Balance of Payment. Students will attempt five questions in all selecting one question from each unit. TRIMS.Strategy in the Internationalization of Business. Radebaugh. New Delhi.L. New Delhi. and Sullivan. India’s Attractiveness for International Business. Hill. New Delhi. Unit IV: International Monetary Fund. Rakesh Mohan Joshi. Hecksher‐Ohlin Theory. Opportunity Cost Theory. Control procedures. Comparative Cost Theory. 3. (GATT). Concept and Definition of International Management. Joint Ventures. Course Contents Unit I: Introduction to International Business. GATS‐ Ministerial Conferences. Prahalad and Doz’s strategy model. “International Business”. International organisation and control: Organisational structures. Their Advantages and Disadvantages. Daniels. Vernon’s Theory of International Product Life Cycle.. Reference Books 1.. Bartlett & Ghoshal’s Model of TNCs. Unit III: International Trade: Theories of International Trade‐ Absolute Advantage Theory. Tata McGraw‐Hill..

holder‐in‐due course. Kuchhal. Verified ________________ ________________ ________________ Page 16 of 89 ______________________ .S. 1980 2. J. Business Law for Managers. rights of an unpaid seller. Mercantile Law including Industrial Law. Sultan Chand. 1956: Nature and types of companies. the negotiable instruments act: nature and types. Kuchhal . S. borrowing powers. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Quasi‐Contracts Unit II: The Sale of Goods Act: Contract of sale of goods. Vikas Publishing House Pvt. M. and Deepa Parkash. Shah. Vikas Publishing House. Ramaiyam.M. The Negotiable Instrument Acts. allotment of shares Unit IV: Membership. Business Law. void agreements. New Delhi Note: 1. forces and regulatory measures governing business operations in India. management and meetings. 1992 3. 1998 4. breach of contract and its remedies. New Delhi Reference Books 1. Excel Publications. negotiation and assignment. conditions and warranties. N. Ltd. Sultan Chand.M.MBA-116 LEGAL ASPECTS OF BUSINESS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The purpose of this course is to acquaint students with various laws.. Guide to the Companies Act. Gulshan. D.C. transfer of property. Tulisian P.. Examiner will set eight questions in all. Wadhwa.. New Delhi 3. selecting two questions from each unit. N. New Delhi. performance of contracts. shares and share capital. arbitration Unit III: The Companies Act. Business Legislation Management. Course Outline Unit I: The Indian Contract Act: Essentials of a valid contract. Khergamwala. Bombay.C.C. memorandum and articles of association. New Delhi. Nagpur. S. 4. compromise arrangements and reconstruction. prevention of oppression and mismanagement.. A. Students will attempt five questions in all selecting one question from each unit. Consumer Protection Act and Cyber Law Recommended Books 1. winding up. S. Busienss Law. TMH. Kapoor. Tripathi. accounts and audit. 2. dishonour and discharge of a negotiable instrument. Business Law. formation. prospectus.M. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.

Dhunna. Tanenbaum. Students will attempt five questions in all selecting one question from each unit. Countermeasures to ensure security. Advantages. Multiplexing and spreading. McGraw‐Hill. Examiner will set eight questions in all. S. e‐governance and social networking. PHI 6. Behraj A Forouzan. Comer & M. Websites and web pages. classification. “Data Comunications and Computer Networks”. Willey Pub. Vayu Education of India 2. “Computer Networks”. Data Communication and Networking. Ethical Issues.MBA-118 COMPUTER NETWORKS AND INTERNET External Marks: 50 Internal Assessment: 20 Practical: 30 Time: 3 Hours Course Objective To familiarize participants with technologies like networking and internet and to build skills in applying these technologies to various business processes Course Outline Unit I : Evolution on Computer Networks. Email. FTP. Prakash C. 5. Transmission Modes. WWW: Hypertext and Hyperlinks. Gallo. Deepak . A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.”Computer Networks”. Banking. Composite Analog Signals. Networking applications in Education and Training. Verified ________________ ________________ ________________ Page 17 of 89 ______________________ . Cengage Learning Note: 1. Bit Rate and Bit Length. Networked Economy‐Framework. Bertsekas & Gallager “Data Network” . B. Douglas E. IP addressing and Domain Naming System. Pearson Education 3.S Narayanan. Economic issues. Impact of Computers Networks on Business. Transmission Media. Pearson Education Reference Books 1.”Data Communication & Networking”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Data Signals: Analog and Digital signals. A. URL.”Computer Network & Internet”. Identifying and Managing IT risks. Issues and future trends. Recommended Books: 1. Pearson Education 2. 4. control mechanism. Amplitude. Healthcare. Information and Knowledge sharing using computer networks and the Internet Unit IV: Network Security: Security Threats and their sources. Software components. Data Transmission: Communication Modes. Period and Frequency. topologies. Computer Networks. A. Telnet. Privacy issues and Health issues. Natalia Olifar & Victor Olifer. PHI 7. Wavelength. Major issues and considerations in networked economy: Social issues. Network Architecture Models: Introduction to OSI and TCP/IP Models Unit III: Internet: History and Development. selecting two questions from each unit.”Computer Communication & Networking Technologies”. Tata McGraw Hill 3. Mukesh and Verma. Computer Networks and Internet. Internet and WWW tools and Applications: Browser. Cryptography. Stalling W. how it works. Switching and Routing Unit II: Computer Networks: Basic concept. Components of computer networks: Hardware components. Transmission Impairments. Forouzan. Bandwidth... Gupta.

“Quantitative Techniques in Management”. Recommended Books 1. Single Queue. Assignment Problems‐ Travelling salesman problem. Verified ________________ ________________ ________________ Page 18 of 89 ______________________ . Alternate methods of solutions. Ralph Stair and Michael Hanna.J. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. G. different methods for finding initial solution – VAM. selecting two questions from each unit. Macmillan Publisher Note: 1. 3. and Lieberman. Barry Render. Alternate solution of LP. Pearson Education. 6. Goal programming ‐ construction of goal programming models. degeneracy. Meaning and importance of inventory management. Pearson Education. and maximization as objective Scope of transportation models. Problem formulation. Balasubramani and Tamilarasi. New Delhi. Operating characteristics of queuing system. N. Frederick Hillier and Gerald Lieberman. New Delhi. decision under risk. economic lot size. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Formulation of dual problems. “Quantitative Analysis”. decision tree analysis. “Operations Research”. 5. 4. Hillier. Methods of allocation. Imbalance in total availability and total allocation – impossible shipments. F. Vohra. K. Natarajan. Reference Books 1. Introduction to PERT. New Delhi. EOQ formula. J. Unbalanced. Balanced. Importance of OR. CPM techniques. Probability distribution in queuing system. N‐W Corner Rule. float. Scope of OR in business activities. K. project time calculations. time cost considerations. its economics interpretation. Inventory models. Row Minimum. Anderson. Sweeny and Williams. Duality in LP. . Tata McGraw Hill. Examiner will set eight questions in all. Infeasible and Maximization. Probabilities in PERT analysis.201 APPLIED OPERATION RESEARCH External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To introduce students to tools and techniques of OR and to equip them to make optimal managerial decisions. Thomson learning 2. Multi server. J. Problems based in EOQ formula. Unit III: Queuing theory (waiting line). Goal Programming Algorithms. Critical path analysis.D. precedence. activities. Tata McGraw Hill. Iteration. Sharma. “Operations Research”. Optimization concept. Single server/Single Queue.MBA. Column Minimum. Finding optimal solution. Essential features of queuing system. Tata McGraw Hill. Macmillan Publisher 2. Network components. “Operation Research”. Decision Making: Decision making environment. Course Contents Unit I: Introduction to OR. New Dehi. New Delhi. errors and dummies. “Operations Research”.S. OR Models: Linear programming. Tests for optimality. Introduction to LP. Types of Inventory control methods Unit IV: Network models. and other methods. Project crashing. Unit II: Transportation Models‐ Nature and scope of transportation and allocation models. events. product mix and various managerial applications and Graphical method of problem solving. decision under uncertainty. “Quantitative Methods for Business”.. advantages. “Quantitative Techniques”. Sharma. Students will attempt five questions in all selecting one question from each unit.

Recommended Books 1. Business Level and Functional Level. PEST Analysis. AITBS Publishers and Distributors. 3. Crafting & Executing Strategy‐ The Quest for Competitive Advantage. “Management Policy and Strategic Management (Concepts. Structural Implementation: An overview of: Structural Consideration. Strategic Control and Operational Control. J E Gamble. M. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Framework for developing Strategic Advantage. “Strategic Management‐Concept and Cases”.. “Business Policy and Strategic Management” . Students will attempt five questions in all selecting one question from each unit. Mc Kinsey’s 7s Framework. Objective and Significance. Tata McGraw Hill. Techniques for Strategic Evaluation and Control. Note: 1. Behavioral Implementation: An overview of: Leadership. Concept of Strategic Decision Making.. Characteristic of Strategic Management. Drucker. Goals and Objectives. Organizational Appraisal: Concepts & Capability Factors . Himalayan Publishing House. 4. Mission. Role of Organizational Systems in Evaluation. Examiner will set eight questions in all. Ireland R.A. The levels at which strategy operates. Structure for Strategies. SWOT Analysis as a Tool for assessing Organizational Capabilities and Environment Opportunities.B. A A Thompson Jr. Personal Values and Business Ethics. Functional /Operational Implementation: An overview of: Functional Strategies.203 STRATEGIC MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To emphasize on the role of strategies in the business and to familiarize the students with the process of strategy formulation. Delhi. David. 5. Azhar.M. and Hos Kisson R. Reference Books 1. R. An overview of Project. Skills and Practices)”... Porter’s Value Chain Model. Subjective Factors in Strategic Choice and Process of Strategic Choice Unit III: Strategy Implementation: Interrelation Between Strategy Formulation and Implementation. Pearson Education. Type of Strategies: Corporate Level (Concept of Grand Strategies) . Hitt. Peter F. Fred R. Guidelines for Crafting Successful Business Strategies.MBA. Concept of Strategic Decision Making. Kazmi. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. “Strategic Management‐Strategy Formulation and Implementation”. Porter’s Five Forces of Industry Analysis. Strategy Analysis and Choice: Corporate Level Strategy Analysis: BCG Matrix & GE 9 cell Matrix. Procedural Implementation.D. Resource Allocation. Pearce II JA an Robinson Jr. Corporate Culture. selecting two questions from each unit. Srivastava R. Delhi.. Unit IV: Strategy Evaluation and Control : An Overview of Strategic Evaluation and Control. 2. implementation and review process Course Contents Unit I: Introduction to Business Policy & Strategic Management: Definition. Verified ________________ ________________ ________________ Page 19 of 89 ______________________ . Business Level Strategy Analysis: Life Cycle Analysis. Defining strategic intent: Vision. Aspects of Strategy Implementation. Unit II: Environment Appraisal: Concept & Environmental Sector. Ltd.D. “Managing in a Time of Great Change”. An Overview: Strategic Management Process. A J Strickland III. Oxford University Press. Chandrasekharan: Strategic Management. Corporate Politics and Use of Power. Tata McGraw Hill Publishing Company Ltd.. Truman Talley Books / Plume Penguin Group. “Strategic Management Competitiveness and Globalization” Thomson Asia Pvt. 3. New Delhi. 2. Business definition. Concept..

MBA. Infrastructural requirements for information systems: hardware. information system analysis. business process reengineering. 11/e: Pearson Education Note: 1. George and Behl. Managerial challenges. Ramesh. Verified ________________ ________________ ________________ Page 20 of 89 ______________________ . Expert Systems. selecting two questions from each unit. and Dass.. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Role of information systems in business. 9/e: Tata McGraw Hill Reference Books 1. Improving business qualities. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Marketing information systems. Executive Support systems Unit II: Information system for strategic advantage. design. Students will attempt five questions in all selecting one question from each unit. Management Information Systems: Managing the Digital Firm. strategic role for information system. software. data management and storage. implementation and maintenance. Kenneth C. Jane P. HR information systems Recommended Books 1.205 MANAGEMENT INFORMATION SYSTEMS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize participants with the fundamental of management information systems and their application in effective business management Course Outline Unit I: Basic concept of information systems. Examiner will set eight questions in all. Management Information Systems. Types of information systems: Transaction Processing Systems. Laudon. Types of information and their characteristics. networking/telecommunication platforms Unit III: Developing Information systems: system development approaches and methodologies. Rajanish. Marakas. Decision Support Systems and Group Decision Support Systems. O'Brien James. Office Automation Systems. breaking business barriers. System Testing and documentation. Laudon. Management Information Systems. conversion methods Unit IV: Information System Applications: Financial and Accounting information systems.

Verified ________________ ________________ ________________ Page 21 of 89 ______________________ .MBA-207 SUMMER INTERNSHIP REPORT External Marks: 70 Internal Assessment: 30 Every student of MBA (ITM) shall be required to undergo a practical training in an industrial organization approved by the Institute as per their scheme of examination. The evaluation of the Report will be done as per scheme of examination. s/he may be dealt as reappear in that paper and will be dealt accordingly. In case a candidate’s report is rejected or s/he is unable to complete it within the prescribed period for her/his category. A candidate shall submit her/his Project report as prescribed in scheme of examination. The detailed guidelines for Summer Internship and the specific aspects and format of the report will be circulated by the Department.

Verified ________________ ________________ ________________ Page 22 of 89 ______________________ . The synopsis will be evaluated by a committee constituted by the Chairman of the Department/Institute.MBA-209 PROJECT REPORT WRITING Internal Assessment: 50 Students will prepare the synopsis of the project to be prepared and submitted in the 4th semester of the programme under the guidance of a research supervisor.

. locating venture capitalists. Role of SSI in Economic Development of India. Women Entrepreneurship Development in India Unit III: Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale. 7. Palgrave Publication. Profile Women Entrepreneur. “Entrepreneurship Development and Small Business Enterprises”. Madhurima. Registration. Incentives and facilities. 4. Pearson Education. Entrepreneurship and Economic Development. Rajeev Roy. Poornima. Tata McGraw Hill. Venture Capital: Venture capital. “Entrepreneurship: New Venture Creation”. Examiner will set eight questions in all. Problems of Women Entrepreneurs. Scarborough. “Entrepreneurship”. Suggested Readings 1. Norman M. New Delhi. M. 6.MBA-202 ENTREPRENEURSHIP External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of the course is to expose the students to the growth of entrepreneurship in developing countries and acquaint with the establishment and running of a new enterprise Course Outline Unit I: Entrepreneurship: Concept and Definitions. Sources of Information. Donald F. Importance of international business to the firm. “Understanding Enterprise: Entrepreneurship and Small Business”. “Entrepreneurship”. Verified ________________ ________________ ________________ Page 23 of 89 ______________________ . Entrepreneurial Training. SSI. Holt. Professionalism vs family entrepreneurs. New Delhi. Classification and Types of Entrepreneurs. 2. Robert D. Project Planning and Scheduling using Networking Techniques of PERT / CPM. Students will attempt five questions in all selecting one question from each unit. Entrepreneur. Kuratko. Prentice Hall. Institutional support for new ventures: Supporting Organizations. S et al. Entrepreneurial Competencies. Bridge. Venture capital process. South Western College Publications. Stages of economic development. Women Entrepreneurship – Role & Importance. Traits/Qualities of an Entrepreneurs. Factor Affecting Entrepreneurial Growth – Economic. Excel Book. “Essentials of Entrepreneurship & Small Business Management”. Oxford University Press. Non‐Economic Factors. 3. Prentice Hall. Objective. 2. EDP Programmes. 3. Michael Peters and Dean Shephered. New Delhi. Conducting Feasibility Studies. Recommended Books 1. Entrepreneurship 2/e. New Delhi. Himalaya Publishing House. Family and Non Family Entrepreneur: Role of Professionals. Nature and Overview. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. J. Manager Vs. Note: 1. New Delhi. Vasant Desai. “Entrepreneurship: Theory. and Shikha Sahai. selecting two questions from each unit. New Delhi. Hisrich. and Practice”. PHI. Rationale. Charantimath. Project Finalization. 5. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Machinery and Equipment Selection. New Delhi. “Entrepreneurship”. Scope. Specimen of Project Report. Dollinger. Process. Project Report Preparation. NOC from Pollution Board. Criteria to Select a Product. International versus domestics’ entrepreneurship. Methods of Project Appraisal Unit IV: International Entrepreneurship Opportunities: The nature of international entrepreneurship. Entrepreneur Unit II: Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and Identification. Lall. “Entrepreneurial Development and Management”..

“Ethics in Management”. glass ceiling and employee discrimination. Course Outline Unit I: Origin and Development of Corporate governance. HR: Workers Right and Duties: Work place safety. Oxford University Press. 3. 2. Verified ________________ ________________ ________________ Page 24 of 89 ______________________ . Indian Model. C. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.MBA-204 CORPORATE GOVERNANCE. Deontology .C. Laura P. “Corporate Governance”. Ethical Issues in Functional Areas of Business. Unit II: Role of Board of Directors and Board Structure. whistles blowing. ETHICS AND VALUES External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course seeks to educate the students about legal. Mathur. S. New Delhi: Oxford India. Golden parchate. OECD. sexual harassment. Corporate governance in India. organizational factors. Baxi. Satish Kumar: Corporate Governance. Clause 49 of Listing Agreement. Hartman. Role of the Nonexecutive Director. Monopoly oligopoly. Role of Board of Directors. Marketing: Characteristics of Free and Perfect competitive market. Role of Auditors. U. Kumaramangalam Birla Committee. McGraw‐Hill. social and ethical matters in business. John Rawls Libertarian Justice (Robest Nozick). Recommended Books 1. Theories underlying Corporate Governance (Stake holder’s theory and Stewardship theory. “Corporate Governance & Business Ethics”. Role of Government. Oxford University Press. New Delhi 6. Arguments for and against business ethics. Green Mail. Examiner will set eight questions in all. Prentice Hall. Cadbury Committee. Economic issues. corporate Governance Mechanism: Anglo‐American Model. and make them sensitive to the consequences of their decisions. Process and Corporate Governance (Transparency Accountability and Empowerment). Separation of ownership and control. Finance: Fairness and Efficiency in Financial Market. New Delhi. SEBI Growth of Corporate Governance. McMillan Reference Books 1. Competitive issues. Chakraborty. Ethics in Advertising (Truth in Advertising). Excel Books. Velasquez. “Perspectives in Business Ethics”. Virtue Ethics . Legal and Regulatory Philanthropic issues. History of the development of business ethics. “Business Ethics – Concepts and Cases”. emphasis on Corporate governance. Insider Trading.K. Students will attempt five questions in all selecting one question from each unit. Need and benefit of business ethics. selecting two questions from each unit.V. CII Code on Corporate Governance . Note: 1. Agency theory. Economic Justice: Distributive Justice. Japanese Model. Framework for ethical decision making‐ Individual factors. Corporate Governance‐ a dimension of ethical making Unit IV: Decision making (Normal Dilemmas and Problems): Application of Ethical theories in Business – Utilitarianism. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Albuqerque: Business Ethics. 4. 5. Unit III: Definition and Nature of Business ethics. Ethics and Governance. German Model.

commercialization of Internet service. Origins and evolution of e‐commerce. Ethical. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Marketing and branding strategies for e‐ commerce. 3/e. e‐commerce portals and Social networks and communities Recommended Books: 1. Dietel P. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. B2B business models. Factors in optimizing websites for performance Unit III: Online Payments systems. selecting two questions from each unit. Pearson Education. Pearson Education 2.MBA-206 ELECTRONIC COMMERCE External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective To familiarize participants with the growing role of electronic commerce and its application in business Course Contents Unit I: Introduction to E‐Commerce: Basic concepts and framework. Chaffey. Kenneth C. Introduction to e‐commerce.. Reference Books 1. B. E‐Business and E‐Commerce Management. unique features of e‐commerce. Online Content and Publishing. E‐commerce: Business. Laudon. Online Marketing Technologies. Rayport. Security Threats and countermeasures in e‐commerce environment. Costs. and Traver.. J.. J.. Society 4/e. social and political issues in e‐commerce Unit IV: E‐Commerce Applications: Online Retailing. e‐Business and e‐Commerce for Managers. E‐ Commerce business models: Key elements of e‐commerce business models. and Jaworski. other emerging business models. Dave. Students will attempt five questions in all selecting one question from each unit. e‐procurement and Supply Chain Management. Network infrastructure for e‐commerce comprising of hardware and software requirements. and Steinbuhler K. Tata McGraw Hill Note: 1. Understanding online audience and consumer behaviour. Online auctions. e‐commerce enabling features of the Internet and WWW. wireless and mobile networks for e‐commerce. benefits and barriers to e‐commerce. structure and processes. B2C business models. Deitel H. Carol G. Impact of e‐commerce on business strategy. Pearson Education 3. Verified ________________ ________________ ________________ Page 25 of 89 ______________________ . Process involved and major considerations in the development of e‐commerce website. F. Technology. Examiner will set eight questions in all. Types of e‐commerce. e‐commerce and e‐business. Unit II: E‐Commerce Infrastructure: Evolution of the Internet and key concepts.

In case a candidate’s Project is rejected or s/he is unable to complete it within the prescribed period for her/his category. The internal assessment shall be done by the concern supervisor of the candidate. Inter‐departmental. PROJECT REPORT EVALUATION The Project shall be evaluated by External (70 marks) and Internal (30 marks) Examiners.MBA-208 RESEARCH PROJECT External Marks: 70 Internal Assessment: 30 PROJECT REPORT Every student will be required to submit a research proposal by the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor. s/he may be dealt as reappear in that paper and will be dealt accordingly. A candidate shall submit her/his Project report as prescribed in scheme of examination (if any). if desirable. Verified ________________ ________________ ________________ Page 26 of 89 ______________________ . A student scoring ‘F’ grade in the dissertation exam shall have to resubmit her/his project report after making all corrections/improvements & this dissertation shall be evaluated as above. b) Project Report will be evaluated as per scheme of examination. Detailed guidelines for the specific aspects and prescribed format of the Project and its report will be circulated by the Department. Board of Post Graduate Studies and Research. External Institution or Industry). Any joint supervisor (Intra‐departmental. but the reasons for recommendation of Joint Supervisor will be recorded in the Dissertation Allotment proceedings. may also be associated in supervision. a) A candidate shall prepare her/his dissertation under the supervision of a teacher of the Department. Two hard copies and a soft copy of the Project Report will be submitted by the students prior to the date of the commencement of the Final Examinations for the Fourth Semester and this date will be notified by the Controller of Examinations. The inter‐departmental or external supervisor can be appointed only as a joint supervisor and her/his prior written consent shall be submitted by the candidate to the Department. c) The student will defend her/his project work through presentation before the committee and the committee will award marks in percentage. The external assessment shall be done on the basis of Viva Voce and the project report by an external expert appointed by University on the recommendation of Chairman.

bar chart. industry life cycle analysis. . RSI. alternative classification of industry. industry analysis: introduction. concept of total risk. Steps in Investment Management. Vikas Publishing House. Capital allocation between risky & risk free assets‐Utility analysis Unit III: Fundamental analysis: concept & significance of economic analysis. Verified ________________ ________________ ________________ Page 27 of 89 ______________________ . determination of yield curves. and Jordan. Recommended Books 1. Bombay. Chandra. Determination of corner portfolio. Prasanna. TMH 2. Kane. Bodie. optimal portfolio construction. Fuller. Pandian. systematic and unsystematic risk. Asset pricing theories. Company analysis ‐ nature and style of management. Jeffrey V. Moving average analysis. the risks and the returns involved. McGraw Hill. portfolio revision. Technical Analysis: Theory of Technical analysis. Zvi. confidence index RSA. Bailley “Fundamentals of Investment”. sharp portfolio optimization. purchasing power risk. V K . Marcus & Mohanti. interest rate risk. Thomson Learning. “Investment Management : Security Analysis and Portfolio Management”. Efficient Market hypothesis (EMH). “Security Analysis and Portfolio Management”. Students will attempt five questions in all selecting one question from each unit. Ronald J. Dryden Press. Financial markets – primary and secondary markets – major players and instruments in secondary market ‐ Functioning of stock exchanges. Examiner will set eight questions in all. Sultan Chand. 2. “Investment Analysis & Portfolio Management”. New Delhi 4. New York. Analysis of risk & return. Reilley & Brown. 3. Alexander. “Investment”.FM-01 INVESTMENT MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The basic objective of the course is to acquaint the students to the investment decisions related to financial assets. need for industry analysis. selecting an optimal portfolio – Sharpe single index model. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Russell J & Farrell. PHI. Note: 1. duration of bond and immunisation of interest risk. economic factors & industry analysis. James L. Risk & risk aversion. Sharpe. factors contributing to total risk. portfolio evaluation: Jenson’s and Treynor’s performance Index. Jordan J & Bailey. ratio analysis. CAPM & Arbitrage pricing theories. 7. investment methods – Security and non‐security forms of investment – Sources of investment information‐ Investment Instruments. Donald E. Portfolio revision ‐Active and passive strategies & formula plans in portfolio revision. Unit II: Valuation of securities‐bond and fixed income instruments valuation ‐bond pricing theorems. Japanese Candlesticks. valuation of equity and preference shares (Dividend capitalisation & CAPM). trading and settlement procedures at NSE & BSE. Stock markets guidelines on primary & secondary markets. 5. Thomson Learning 6. New Delhi. Portfolio analysis. Dominant & Efficient portfolio – simple diversification. term structure of interest rate. contrary opinions theory. New Delhi. Bhalla. New Delhi. Course Contents Unit I: Concepts of investment‐ Financial and non‐financial forms of investment – Objectives of financial investment. key role of financial analysis. selecting two questions from each unit. market risk. “Modern Investment & Security Analysis”. management risk. Tata McGraw Hill. Punithavathy. Markowitz diversification model. “Security Analysis and Portfolio Management”. “Investment Analysis and Portfolio Management”. SWOT analysis for industries. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Process of portfolio management – International Diversification. to make them aware about the functioning of securities market alongside the theories and concepts involved in portfolio management. “Investment Analysis & Portfolio Management”. Fischer. Unit IV: Modern portfolio theory – Asset allocation decision. points and figures chart. default risk. PHI Reference Books 1. Alexander.

3. C. S. Brief overview of derivatives mishaps. Hull. Gupta. Critiques of Derivatives Unit II: Features of Futures. Recommended Books 1. “ Financial Derivatives: Theory. “Financial Derivatives: An Introduction to Futures. Introduction to other derivatives instruments. “Futures and Options”. W. Verified ________________ ________________ ________________ Page 28 of 89 ______________________ . New Delhi 6. “Derivatives Valuation and Risk Management”. W & Dubofsky Miller. John. D. “Futures Markets: Theory and Practice” Tata‐McGraw‐Hill Publishing Company Ltd. 8. Put Options. 3. A. D. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Sivastava: Derivatives & Risk Management. Futures Trading on BSE & NSE Unit III: Options Market – Meaning & Need – Options Vs futures – Types of Options Contracts‐Call Options.Somanathan. New Delhi. W. Financial Futures – Trading. Oxford University Press. Indian Edition. Kolb. Robert. Jaico Publishing House. Forward.. Hull C. 2. “Financial Derivatives”. problems and cases”. Options. Vohra & B. James. David Thomas. T. Swaps. PHI. “Financial Futures and Options”. Trading Strategies Involving Options – Basic Option Positions –Margins – Options on stock Indices – Option Markets in India on NSE and BSE.. Options” Prentice Hall of India. Red Head. “Derivatives”. 7. Course Contents Unit I: Introduction to Financial Derivatives. “ Introduction to Options. Black Scholes Option Pricing Model. 4.Parwari. Mark‐to‐ Market System of Futures Market. “ Futures Markets” PHI. Currency Futures – Interest Rate Futures – Pricing of Future Contracts – Value at Risk (VaR) – Hedging Strategies – Hedging with Stock Index Futures – Types of Members and Margining System in India. Meaning and Need. Tata McGraw‐Hill Publishing Company Ltd.V. Tata McGraw‐Hill Publishing Company Ltd. New Delhi 9. Types of Derivatives – Forwards. Growth of Financial Derivatives in India. Oxford University. Futures and Other Derivatives”. New Delhi Reference Books 1. Sunil K. The Structure of Swaps – Interest Rate Swaps – Currency Swaps. John Wiley & Sons publication. Overview. The Regulatory Framework of Derivatives Trading in India.C.FM-02 FINANCIAL DERIVATIVES External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The Objective of this course is to give an in depth knowledge of risk management using financial derivatives securities.Baghi. Pearson Education. Students will attempt five questions in all selecting one question from each unit. Unit IV: Option Pricing – Intrinsic Value and Time Value ‐ Pricing at Expiration – Factors Affecting Options pricing – Put‐Call Parity Pricing Relationship – Pricing Models – Introduction to Binominal Option Pricing Model. Derivative Markets‐Participants‐ Functions. Differences Between Forwards and Futures. Jr. 5. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Futures and Other Derivatives”. “Options. selecting two questions from each unit.R.Parameswaran. Robert and Overdahl. Swap Variant – Swap Dealer Role – Equity Swaps – Economic Functions of Swap Transactions – FRAs and Swaps. Kolb. Note: 1. 2. PHI. L. Swaps – Meaning. N. Examiner will set eight questions in all. Futures. John.

measurement of different types of exposure. Study of International Finance – Its Importance. Thomson Publications. Futures. The international Financing Decision. Recommended Books 1. “International Financial Management”. The Exchange Rate of Rupee.FM-03 INTERNATIONAL FINANCIAL MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course enables students understand the macro environments in which financial transactions are carried out. Capital Market. Control and Performance Evaluation of Multinational Companies. Exchange rate quotation & Arbitrage. IMF. 4. An overview of Taxation aspects of Multinational companies. Role of Finance Manager in Global context. Spot & Forward. International Monetary System: Exchange Rate Regimes. Options. Maurice D. “International Financial Management”. Mofit. Managing operating exposure Unit IV: Financial Management of Multinational Corporations. Foreign Exchange Risk Exposure: Types of Risk. Eitman. Students will attempt five questions in all selecting one question from each unit. Apte. Reference Books 1. Exchange Rate Forecasting. V. IFM versus Domestic Financial Management. International Equity Financing.. Global Financial Environment: Overview. Tata Mc Graw‐Hill. Types of exposures. “International Financial Management ‐ Text and Cases”. Examiner will set eight questions in all. Evaluating Borrowing Options. Unit III: Foreign exchange risk management. Transaction Exposure and Economic Exposure. Course Contents Unit I: International Financial Management. New Delhi. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Structure. EURO Market. New Delhi. A. Nature and Scope of IFM. Foreign Exchange Market in India: Nature. Pearson Education. Verified ________________ ________________ ________________ Page 29 of 89 ______________________ . Excel Books Publications. Shapiro. John Wiley Publication. Madura. Hedging. Anmol Publications. New Delhi. Depository Receipts. Jeff. Stonhill. Euro Currency Market. Levi. Exchange Rate Determination: Structural Models of Exchange Rate Determination. 3. Funding Avenues in Global Capital Markets – Eurocurrency Markets. Tata McGraw Hill. Management of Foreign Exchange Risk – Translation Exposure. “Multinational Business Finance”. Multinational Working Capital Management. Analysis & Interpretation Unit II: Foreign Exchange Market: Nature. New Delhi Note: 1. P. Multinational Capital Budgeting. Structure. Swaps. 2. Balance of Payments : Understandings. Meaning of Foreign exchange Risk and exposure. And also acquaints them with the problem and techniques of financial management in multinational corporations. New Delhi. 5. Madhu Vij.G.K. selecting two questions from each unit. “Multinational Financial Management”. Types of Derivatives. Foreign Direct Investment. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Cost of Capital and Capital Structure of Multinational Firms. The Risk management Process: Hedging. “International Finance”. Bhalla. Operations & Limitations. 2. Types of transactions. “International Financial Management”.

TMH. Commercial Banks. Listing of Shares. New Delhi. New Delhi. Role of Development Banking in Industrial Financing in India. Financial Sector Reforms. Tata McGraw Hill. Englewood Cliffs. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Indian Financial System. selecting two questions from each unit. Banking and Non‐Banking Institutions ‐ Banking Institutions Development of Banking in India – Schedule Commercial Banks – Reforms in Banking Sector Restructuring of Public Sector Banks – Cooperative Banking – Non‐Banking Finance Companies Recommended Books 1. Nail E. Instrument of Issues. & Seitz. New Issues Market : Relationship between New Issues Market and Stock Exchange. Components of Indian Financial System. Institutions. Kohn. Unit III: Money Market – Introduction. NJ. Instruments. “Financial Institutions Management: text and cases”. Note: 1. Stock Market Reforms. Fred C. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Functions. – – – – – Examiner will set eight questions in all. 2. Fabozzi & Modigliani. 4. Market & Services. “Financial Markets Institutions”. Prentice Hall. Yeager. Meir “Financial Institutions and Markets”. TMH.. PHI. Frederics. International Aspects of Financial Institutions. Nature and Role of Financial System.M. Unit II: Capital Market: Constituents. LIC. Financial Institutions: Reserve Bank of India. Depositories System. 3.Y. ICICI. IDBI. Secondary Market: Stock Exchange. 5. Verified ________________ ________________ ________________ Page 30 of 89 ______________________ . Capital Market instruments. Security Exchange Board of India. Fabozzi. Players in the New Issue Market. Recent Trends. Reference Books 1. Functions of New Issue Market. Frank J. Mishkim. Course Contents Unit I: Financial System: Introduction. New Delhi. Students will attempt five questions in all selecting one question from each unit. Mutual Funds. PHI. L. Regulation and Investor Protection. G. Khan. Eakins. “Management of Financial Institutions”. 2. Prentice Hall. UTI. “Capital Markets Institutions and Instruments”. Bhole... & Economic Development. Objectives and Functions of different Financial Institutes in India like IFCI. M. Stanley. Unit IV: Derivatives Market ‐ Introduction – Benefits – History – Types of Financial Derivatives Features of Derivatives Market – Traders in Derivatives Market ‐ Derivatives Market in India Forward and Futures – Futures Trading Strategies – Options – Options Trading Strategies Derivatives Trading in India.FM-04 FINANCIAL INSTITUTIONS AND MARKETS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. “Foundations of Financial Markets and Institutions”.. Rules & Regulation of Trading & Settlement. Treasury Bills: Types – Commercial Paper – Commercial Bills – Certificate of Deposits – Call/Notice Money Market – Money Market Intermediaries – Money Market Mutual Funds – Link between Money Market and Monetary Policy in India – Tools for Managing Liquidity in the Money Market.

FM-05 MANAGEMENT OF FINANCIAL SERVICES
External Marks: 70 Internal Assessment: 30 Time: 3 Hours
Course Objective The main aim of this course to familiarize the students with various financial services and their management Course Contents Unit I: Financial Services ‐ Meaning, types and their importance. Merchant Banking ‐ Origin and development of merchant banking in India scope, organizational aspects and importance of merchant bankers. Latest guidelines of SEBI w.r.t Merchant bankers. Mutual funds and AMCs‐ concept, origin and growth of mutual funds, constitution & management of MFs ‐ Sponsors, Trustees, AMCs, and custodians. Classification of mutual fund schemes, advantages and disadvantages in mutual fund schemes, NAV and pricing of mutual fund units. State of mutual funds in India Unit II: Insurance service‐ Need and importance Life and non life insurance‐ Players in life and non life insurance‐ Essentials of insurance contracts‐ Risk appraisal and selection‐ Life and non life insurance products including unit linked plans. Leasing‐concept and development of leasing, business difference between leasing & hire purchase, types of leasing business, advantages to lessor and lessee. Factoring ‐ development of factoring types & importance, procedural aspects in factoring, financial aspects, prospects of factoring in India. Plastic Money — Concept and different forms of plastic money ‐ credit and debit cards, pros and cons. Credit process followed by credit card organisations. Factors affecting utilization of plastic money in India. Unit III: Credit rating ‐ the concept and objective of credit rating, various credit rating agencies in India and International credit rating agencies, factors affecting credit rating & procedural aspects. Venture capital ‐ concepts and characteristics of venture capital, venture capital in India, guidelines for venture capital. Call money market: introduction, meaning, participation, location, volume of call loans, call rates, recent developments. Treasury bill market‐introduction, 91 days, 182 days treasury bill market, Commercial bill market ‐ introduction, bills of exchange, size of market, schemes, rates, factors behind under development of Unit IV: Market for CPs and CDs: introduction, interest rate determination, Discount market and market for financial guarantees. Depository: Introduction, Concept, depository participants, functioning of depository systems, demat, remat, process of switching over to depository systems, benefits, depository systems in India, SEBI regulation. Marketing of Financial Services – Conceptual framework – Distribution – Pricing – Promotion – Attracting & retaining customers – Segmentation – Positioning – Development and launching of new products – Behavioural profile of customers Recommended Books 1. Khan, M.Y, “ Financial Services”, Tata McGraw Hill, New Delhi. 2. Bansal, L.K. “Merchant Banking & Financial Services”, Unistar Publication Pvt. Limited. Reference Books 1. Bhole, L.M “Financial Institutions and Markets”, Tata McGraw Hill, New Delhi. 2. Gorden, E & Natarajan, K, “Financial Services”, Himalya Publishing House, New Delhi 3. Machiraju , H.R, “Merchant Banking Principles and Practice”, New Age International, New Delhi. 4. Mohan, N. “Merchant Banking and Financial Services”, Excel Books, New Delhi. 5. Resources from SEBI and RBI websites. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 31 of 89 ______________________

FM-06 CORPORATE RESTRUCTURING
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective is to provide an understanding of all aspects of strategic decision of corporate restructuring; valuation of the firms; law and practical issues affecting and arising out of corporate restructuring. Course Contents Unit I: Forms of corporate restructuring, early merger movements, mergers types and characteristics framework of analysis of mergers. Role of industry life cycle. Theory of the firm and corporate finance corporate capital structures and dividend policies. Theory of multinational enterprises, reason for international M&As basic stock repurchase model. Theory behind repurchase , take over refuse – financial diffusive measures , coercive offers and defuse , anti take over , position fill defies , targeted shares repurchase and standstill agreements etc. Unit II: Theory of mergers and take over and tender offers – efficiency theories information and signalling agency problems and managerialism , free cash flow , market power , taxes , Demergers: Divestitures, Spin off, Equity carved out, Split off, Split up, Reconstruction, Modes of Demerger, Tax aspects, Advantages and Procedure, Reverse merger: Requirements, Takeover by reverse bid. Unit III: Valuation and Exchange Ratio, Modes of valuation, Fixing price for acquisition, Determination of share, exchange ratio on merger, Feasibility analysis for cash acquisition, Valuation practices in India, Funding of Merges and Acquisitions: Financing alternatives, Management buyouts, Leveraged Buy ‐ Outs. Unit IV: Legal and regulatory framework for M & A: provisions of company’s act 1956, SEBI takeovers code, Indian Income Tax Act 1961, Provisions of Competition Act. Accounting standard and provision of other relevant Acts.
Recommended Books 1. Fred Weston, Kwang S Chung, Susan E Hoag, “Mergers, Restructuring And Corporate Control”, Pearson Education 2. Krishna Murti C. and Vishwanath S.R.. “Mergers, Acquisitions and Corporate Restructuring”, Sage Publication, New Delhi. 3. Aurora: Mergers & Acquisitions, Oxford University Press. Reference Books 1. P.Mohan Rao. “Mergers and Acquisitions”, Deep and Deep Publication, New Delhi 2. Machiraju, H.R. “Mergers and Acquisitions”, New Age Publishers, New Delhi 3. Varma D.C. “Corporate Mergers and Takeovers”, Bharat Publishing House. 4. Vadapalli, Ravindhar. “Mergers, Acquisitions and Business Valuation”, Excel Book publishing, New Delhi Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 32 of 89 ______________________

FM- 07 MANAGEMENT CONTROL SYSTEM
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with the process of evaluating, monitoring, and controlling the various sub‐ units of the organisation so that there is efficient and effective allocation and utilisation of resources in adhering to the predetermined goals. Course Contents Unit I: Management Control System : Basic concepts, nature and scope, Control environment Concept of goals and strategies. Behavioral considerations. Responsibility Centers: Revenue and expense centers, Profit centers, Investment centers. Unit II: Transfer Pricing: Concept – Objectives – Methods – Managerial Consideration in the Selection of Methods – Administration of Transfer Pricing Policy. Budget Preparation, Nature – Characteristics‐ Types and Preparation of budgets. Zero Base &Performance Budget ‐ Budgetary Control: Concept – Prerequisites of Budgetary control system Process of Budgetary control. Unit III: Analyzing Financial Performance Reports, Analysis of Variance – Variations in Practice – Limitations of Variance Analysis – Behavioral aspects of performance evaluation Performance Measurement, Performance Measurement Systems – Balance Score Card – Interactive Control. Unit IV: Control for Differentiated Strategies‐ Corporate Strategy, Business Unit Strategy ‐ Top Management Style. Management Control in Service Organization Concept – Professional Service Organization – Financial Service Organization – Health Care Organizations – Non Profit Organizations. Management Control in Multinational Organization, Cultural Difference – Transfer Pricing – Exchange Rates
Recommended Books 1. Anthony, R.N. & Govindrajan V., “Management Control System”, Tata McGraw Hill, New Delhi 2. Mohanty,B. “Management Control System: Implementation and Administration”, McMillan, New Delhi Reference Books 1. Sharma, Subhash;, “Management Control Systems, Text and Cases”, Tata McGraw Hill Publishing Company Limited, New Delhi 2. Merchant, Kenneth A. and Stede, Wim Ven der, “Management Control Systems: Performance Measurement, Evaluation and Incentives”, Prentice Hall, New Delhi 3. Dutta M., “Management Control System”, Himalaya Publishing House, Mumbai. 4. Gupta C.B. & Srinivasan, “Management Control System”, Sultan Chand & Sons, New Delhi. 5. Maciariello, J A and Kirby C J. “Management Control System”, Prentice Hall of India, New Delhi. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 33 of 89 ______________________

Meaning. “Options. Duration Method .Value at Risk (VAR). Asset Liability Management (ALM) in Banking sector. Prentice Hall of Pvt. Need. “New Financial Instruments”. Changing Face of Liquidity Management . PHI. Interest Rate Risk Management . Factors Contributing to the Growth of Financial Engineering. Reference Books 1. Role of GAP – Simulation . Liquidity Risk Management . Testing and Introduction.. Scope and Need. New Delhi. 2. Financial Engineering Process. Ltd 3. Repo and reverse Market. Financial Engineering and Financial Analysis. & Bansal V. Meaning . Verified ________________ ________________ ________________ Page 34 of 89 ______________________ . Hybrid Securities . Recent Developments towards Financial Globalization. Need and Types of Securities Unit III: Financial Engineering Processes and Strategies. Recommended Books 1. 2. Direction. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. selecting two questions from each unit. International Capital Markets and Instruments – Development of New Markets and Market Linkages. Risk Management Issues and Instruments. Fixed Vs Floating Rate. Patent Right and Trade Mark. New Delhi. New Delhi. Overview. Currency Risk Management. Legal Protection Against Unfair Competition. Bodie. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty. Prentice‐Hall of India Private Ltd. Hull.Legal Protection for Innovative Finance Products. Design. Prasanna. Equity and Equity Related Instruments – Equity Options. Warrants. “Financial Management”. Tata McGraw‐Hill. Note: 1. Recent Debt Market Innovations . Tata McGraw Hill. “Financial Engineering: A complete Guide to Financial innovation”. Julian. Chandra. Unit IV: Globalization and Financial Engineering. Financing Engineering and Monetary Policy .K. Tools of Financial Engineering. New Delhi. Marshall John F. Alan J Marcus & Pitabas Mohanty. Zero Coupon Securities. Equity Distribution. Futures and Other Derivatives”. John C. Junk Bonds. Zvi. Using a Copy Right. 2. Students will attempt five questions in all selecting one question from each unit. Recent Trends in Settlement and Clearing . “ Investments”. Course Contents Unit I: Introduction to Financial Engineering – Meaning. The Role of Equity in Corporate Capital Structure . Examiner will set eight questions in all. Hedging – Process of Hedging. Unit II: Financial Product Development. Walmsley.FM-08 FINANCIAL ENGINEERING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of the course is to equip students with various innovations in finance. Alex Kane.

Heads of Income. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. short term and long term capital assets. V. allowances and perquisites. Set off and carry forward of losses. concept of Permanent Establishment. Bharat Law House Pvt. Bhagwati Prasad.C. Ltd.. Srinivas E. Unit IV: Deductions Under Chapter VIA ‐ incentives to infrastructure sector. exemptions. Examiner will set eight questions in all. rectification and revisions. Note: 1. New Delhi. etc. A. Administrative Instructions issued by CBDT. Girish K. and Singhania. Unit II: Taxation of Companies: Residential Status & Tax Liability. Taxation of companies – MAT. Ahuja. Act & Rules. Tax Deduction at Source. deductions from salary. Singhania. Annual Finance Acts. New Delhi. Sahitya Bhawan Publications. selecting two questions from each unit. Kapil “Direct Taxes Law & Practice”. Tata McGraw Hill.. ITAT. Computation of Taxable Income. Residential status. Scope of total income.K. 4. Wishwa Prakashan Reference Books 1. “Direct Taxes Ready Reckoner(with tax planning)”. method of accounting. Students will attempt five questions in all selecting one question from each unit. Taxmann Publications 2. Double Taxation Avoidance Agreements Recommended Books 1.FM-09 CORPORATE TAXATION External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The basic objective of this course is to provide an in‐depth insight into the concept of corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices. Income from Capital Gains – Concept of Capital Asset and Transfer. Tax planning. Introductory: Definitions. “Practical Problems In Income Tax”. Course Contents Unit I: Basic Concepts – Sources of Tax Laws. Income from Other Sources. “Handbook of Corporate Tax Planning”. “Direct Taxes Law & Practice”. tax incentives on R & D expenses. H. Business Connection in India. credit for MAT Assessment of Income including reassessment.. Depreciation allowance. calculation of book profits. “Income Tax Act‐ Pocket Edition”. Verified ________________ ________________ ________________ Page 35 of 89 ______________________ . Transfer Pricing. and Gupta. Taxmann Publications. Unit III: Income from Business & Profession – Express allowances and disallowances. 3. Ravi. Income from House Property – Coverage and deductions. 2. Income from Salary – Scope. taxability of BPO units. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. appeals. International Taxation. hotels. Delhi. Mehrotra.

Market Segments. purchase / sale notes. Membership in NSE. Aggarwal. E‐Gordon and Natarajan. order ancestry trade management ‐ informing orders. orders .R. Reports File transfer Protocol. Listing and certification.FM-10 INDIAN CAPITAL MARKET External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about the operations of Indian Capital Market Course Contents Unit I: An overview of the Indian Securities Market. contract note.: Introduction. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Products and participants . dispute. Unit III: Trading in Stock Market: Information Bolt and Neat System. Vikas Publishing House. “SEBI Practical Manual” Tax man Allied Services 4. “Guide to SEBI Capital Issues Debenture Listing “ 2. Recommended Books 1. Examiner will set eight questions in all. Sub‐Brokers. arbitration and appeal. know your client (KYC) unique client code. Market class. V. Broker Client relations. Demat. order machines. open phase. Himalya Publishing House.com 5. H. settlement process settlement agencies risks in settlement. “Guide to Indian capital Market” ¸Bharath Law House. Payment/ delivery of securities to the clients. securities transaction Tax. odd lot retail debt auction market. Stamp Duty.L. code of advertisement internet brokering. Snajiv . Neat Seiren: Invoking an enquiry serous corporate hierarchy Market Phases ‐ Opening. Shortage handling. Verified ________________ ________________ ________________ Page 36 of 89 ______________________ . settlement cycle. Indian Securities Market by NSEIL Publication Note: 1. “Capital Market in India”. Sours logging m & log off exit from the application. investor protection fund. K. secondary and Derivatives Market –Market types –Normal. clearing software.Iyer. Unit IV: Clearing and settlement :‐ introduction transaction cycle. limits physical Market trading information downloaded to members. brokerage. Sub‐Broker client relation. NCFM (Capital Market Dealers module work book) www. fund settlement. MachiRaju. 2. Order & Advise order trade modification order Auction order and trade cancellation. electronic transfer of securities. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Market Design and regulatory framework of primary. Research in securities markets. New Delhi. wireless application Protocol. 3. Margins from clients. Delhi Reference Books 1. execution and accumulation of orders .nseindia. “Indian Financial System”. Students will attempt five questions in all selecting one question from each unit. selecting two questions from each unit. Unit II: Trading Membership ( Brokering service ) :‐ Stock Brokers‐introduction. Shekar. Risk containment measures ISIN.

“Agricultural Prices and Commodity Market Analysis”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. John N. NCFM (commodity derivatives module work book) 4. Course Contents Unit I: Introduction commodity derivatives : Definition of derivatives. commodity exchanges in India( regional and national ) commodities permitted for trading. bye‐laws.V. New Delhi 2.. trading system. global derivative exchanges.11 COMMODITY DERIVATIVES External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The Course equips the students with the knowledge and skills required for understanding of Commodities Market. NewYork. commodity specific issues. application of commodity derivatives markets/ hedging. the costs of carry model. Regulatory framework and accounting and taxation issues. entities in the trading system. rules regulation. Unit II: Commodity derivatives : difference between financial and commodity derivatives. 3. “The Economics of Agricultural Prices”. : Rules governing commodity derivative exchanger and intermediaries. Helmberger. trading on the NCDEX and MCX plat form‐ contract specifications. order types and conditions. New Delhi. exchange traded V/s OTC derivatives. Students will attempt five questions in all selecting one question from each unit. Ferris. Kolb. kabra committee report. and commodity derivatives. types of derivatives‐ financial derivatives. Prentice Hall. Settlement and Risk Management: calendar and settlement schedule. trader work station. types of commodities traded on NCDEX. Participants and functions.FM. instruments available for trading. and Jean‐Paul Chavas. McGraw‐ Hill. Position determination settlement mechanism and price. T. exposure limits. investor grievances. “Futures options and swaps”. Examiner will set eight questions in all. Tata McGraw‐Hill Publishing Company Ltd. PHI. accounting and taxation issues. Products. 2. Somanathan. Verified ________________ ________________ ________________ Page 37 of 89 ______________________ . Trading commodities and financial futures ‐ Step by step guide to mastering the markets by George Kleinman. Robert W. speculation and arbitrage. Peter G. the future basis. margining final settlement and exception handling. Clearing. Unit IV: Commodity stock exchanges : the NCDEX and MCX plat form – NCDEX exchange membership. selecting two questions from each unit. basics and pay off. arbitration rules. types of instruments( futures and options ) types of commodity futures. Recommended Books 1. “Derivatives”. Reference Books 1. Unit III: Pricing and application of commodity derivatives: investments assets V/s consumption asset. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.

Thomson Learning Publication. Shimp. Media Objectives and Strategies. Ad Film production. Publicity. Structure of advertisement agency. Note: 1. Role of Advertising in Marketing Mix. Advertising in Movie Theatres. SWOT Analysis. Definition of IMC. selecting two questions from each unit. Semenik. Media Brief. Customer Service. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Baack “Integrated advertising. Terence A. FCB Planning Model and FCB Grid. Singapore. Media Mix. Sales promotion. Appeals and Execution Styles. New Delhi 2. Copywriting for various media. Kenneth. Testing and Evaluating other Promotional Tools of IMC. Deciding on reach and frequency. Issues and regulations in marketing communication ‐ Environmental. Other models of communications. Prentice Hall of India. Students will attempt five questions in all selecting one question from each unit. and Ethical Issues in Marketing Communications. Delhi. Tata McGraw Hill. “Principles of advertising & IMC”. AIDA. POPs. Mobile Advertising Monitoring. Internet and Interactive Media. South‐Western Cengage Learning. Reference Books 1. 2.Tom. Advertising Testing Process – pre & post testing tools & techniques. Belch. 4. Unit II The IMC Planning Process‐ Identifying TA. The promotion Mix( tool for IMC) . Agency Compensation. Communications Objectives. Media Planning and Strategy‐ Basic Terms and Concepts. promotion and marketing Communication”. Evaluation. Key features and its role in marketing. Transit Advertising. Sponsorships.MM-01 INTEGRATED MARKETING COMMUNICATIONS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course aims at enhancing the in‐depth knowledge of students about the importance of integrated marketing communication concepts in the increasingly competitive business environment Course Contents Unit I: Introduction to Integrated marketing communication (IMC)‐Concept of marketing communication. In‐Store Media. Media Plan. In‐flight Advertising Unit IV: The Marketing Communication Tools ‐ Corporate Advertising and Public Relations. The Support Media Out of Home Media. New Delhi. 3. Michael A. “Advertising and Promotion‐ An IMC Perspective”. Clow and Donald. setting budget. Examiner will set eight questions in all. Product Placements. Determining Promotional Objectives. Regulatory. & Purani. Story Board. Developing strategies and tactics. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Verified ________________ ________________ ________________ Page 38 of 89 ______________________ . The MARCOM decision process model. Evaluation of media. Models in Marketing Communication. “Advertising and Promotion – An Integrated Marketing Communications Perspective”. Determining Communication Objective. Tata McGraw Hill. Recommended Books 1. Unit III: Message Strategy and Design‐ Copy Platform. Event Management. DAGMAR Approach. Kruti Shah and Alan D’ Souza. Specialty Advertising. Evaluation and Control Measuring Communication Effectiveness. Keyoor. Duncan. Components of copy. Neuro Marketing. Packaging. Direct Marketing. function of various departments. “Promotion and Integrated marketing communications”. New Delhi. Tata McGraw Hill. Advertising‐ An integral part of IMC‐ Concepts of Advertisement and Advertising Campaign. Types of advertising. Media Classification. “Advertising and Promotion‐ An IMC Approach”. Setting Objectives and Budget for IMC . Richard J. Budgeting Approaches. Evolution of IMC.

Wirtz & Chatterjee. opportunistic behavior. Hoffman & Bateson. Oxford University Press. Intermediaries. “Services Marketing: Text & Cases”. M. Nargundkar. “Services Marketing. Excel Books Publication. Positioning maps for competitive strategy. Shankar. Examiner will set eight questions in all. Supplementary Services. 4. Verified ________________ ________________ ________________ Page 39 of 89 ______________________ . value‐based & competition‐based pricing. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. the Internet. Himalaya Publishing House. Technology and Strategy”. Revenue management.. targeting. differences among services. Consumers and Markets . Rajendra. Branding & Communications. Jauhari: Sevices Marketing. Measuring & improving service quality. Positioning for brand distinction. integrating with other functions. In search of leadership Recommended Books 1. dimensions. Pricing & Revenue Management: Objectives & foundations for price settings. New Delhi 2. learning from feedback. Creating the Product: Planning & creating services. UK Note: 1. Evaluating Services. Cost‐based. Distribution of Services: Options for delivery. Reference Books 1. Unit III: Managing Services Delivery‐ Designing and Managing Services Processes: Creating valued experiences & productive operations. Tata McGraw Hill. S. Internal. Sage Publications. “ Service Marketing”. Managing demand. Students will attempt five questions in all selecting one question from each unit. place & time decisions. New Delhi. Service Leadership & culture Unit IV: Implementing Services Marketing.MM-02 SERVICE MARKETING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course aims at providing the students with an understanding of the principles and practical issues in the Marketing of Services. 3. The Marketing Communications mix. Pearson Education. Organizing for Service Leadership: Synergy in a service organization. Planning & branding service products. focus on both customers and markets Customer behavior in service encounters: Customer interaction. putting it all together. HRM in service context. International distribution. Balancing Demand & Capacity: Demand fluctuations & capacity constraints. selecting two questions from each unit. New Delhi 5. Purchase process. Service Process Redesign. Introduction to Services Marketing: distinctive marketing challenges. “Services Marketing: The Indian Perspective”. Customer as co‐producer. Waiting & reservations Planning the Services Environment: consumer responses. “Services Marketing: Integrating Customer Focus Across the Firm” Tata McGraw Hill. challenges & opportunities. Changing positioning Unit II: Services Marketing ‐ Key Elements. Course Contents Unit I: Service Products. The People Element in Services: Role of Service Staff. Customer Feedback & Service Recovery: Complaints & service recovery. Valarie A. Lovelock. Jha. Market & Competitor Analysis. Designing the Communications Mix for services: Role. Improving Service Quality & Productivity: Integrating Service quality & productivity. Ravi. New Delhi 3. Managing Relationships & Building Loyalty: understanding customer relationship. Managing the customer base. Segmentation. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. “ Services Marketing: People. Needs & expectations. Setting objectives. “ Handbook of Service Marketing & Management”. Thomson Learning Press. Service guarantees. CRM. Swartz & Iacobucci . creating a leading service organization. Demand patterns. Building Customer loyalty. new service development. 2. Putting pricing into practice. Service Business as a system. Positioning Services: Focus & competitive advantage. Delivery in cyberspace. Zeithaml & Mary Jo Bitner.

Differences between Domestic and International Marketing. Onkvisit. Keegan. Provision of sales related services.. EPRG Framework in International Marketing. Graham and Salwan. 6. New Delhi. Boston. “Global Marketing”. Selection of foreign distributors/agents and managing relations with them. Marketing Plan for Exports. Risk Export Documents and Procedures. 4. Benefits of International Marketing. Prentice Hall. Indian Foreign Trade: Indian Trade Policy. Financial and Monetary Environment.MM-03 INTERNATIONAL MARKETING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to familiarize the students with the nature and practices of international marketing. Management of international brands. “International Marketing”. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. & Lowe. Students will attempt five questions in all selecting one question from each unit. Prentice Hall. Prentice Hall. Cateora. CBS Publications.. Verified ________________ ________________ ________________ Page 40 of 89 ______________________ . Unit IV: Distribution Channels and Logistics: Functional and types of channels.Shaw. “Global Marketing Management”. Sak and John J. New Delhi 9. Warren J. Joint Ventures. “International Marketing”. “International Marketing: Analysis and Strategy”. Fayerweather. Thomson Press. Unit III: Product Decisions: Product planning for global markets. selecting two questions from each unit. Export Assistance. New Delhi 3. Prentice Hall of India. “International Marketing”. John. Pearson 5. International Sub‐Contracting. “International Marketing Strategy”. sales promotion and public relations. Tata McGraw‐Hill. Institutional Infrastructure for Export Promotion in India. R. S. “International Marketing”. Promotion Decisions: Complexities and issues. Srinivasan. Recent Transit in India’s Foreign Trade. Recommended Books 1. New Delhi 2. Channel selection decisions.C. Oxford University Press. Dryden Press. Himalaya Publishing House. John L. Cultural Environment. New Delhi. personal selling. Note: 1. Joshi:International Marketing. New Delhi. Unit II: Environment of International Business: Introduction. 2. “International Marketing”. International advertising. . Examiner will set eight questions in all. Pricing Decisions: Environmental influences on pricing decisions. Philip R. Prashant. International pricing policies and strategies. Overseas Market research. Rathore & Rathore. After reading the course. Definition and Dimensions of International Markets. Packaging and labeling. New Delhi 8. M. Doole. R. EXIM Policy of India. J. Himalaya Publishing . Multinationals Exports Finance. Political and Legal Environment. “International Marketing”. should will be able to distinguish international marketing mechanics from the domestic marketing models and approaches Course Contents Unit I: Introduction: Basic Concepts of International Marketing. Standardisation vs Product adaptation. 7. Jain. “International Marketing”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Gitman.R. Chernnilam. New product development. New Techniques in International Marketing. Francis. 3. New Delhi Reference Books 1. Czinkota. International logistics decisions.

The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Types of decision process – complex decision making. Consumer Movement and Consumer Rights. “Consumer Behaviour‐ Basic Findings and Management Implications”. Opinion leadership. New Delhi 7. variety seeking. Unit II: Consumer Decision Process: Need recognition. Family life cycles. “Consumer Behaviour”. Melaine. learning elements. “Consumer Behavior: Concepts and Applications”. Learning and Memory: Information acquisition and processing. Consumer Motivation: Nature and role of motives. Mowen. Pearson Education. How groups influence individuals. Albert J. degree of involvement in buying. Development of the Marketing Concept‐The Marketing concept. Social stratification Unit IV: Reference Group Influence: Nature and types of reference groups. Verified ________________ ________________ ________________ Page 41 of 89 ______________________ . consumption and post‐purchase evaluation. New York. Difference between consumer & Customer. Targeting. & Kanuk. John Wiley and Sons. Implementing the Marketing Concept. Prentice Hall International. impulse buying. “Consumer Behavior and managerial decision making”. Nair. Classifying motives. Himalaya Publishing House. Consumer Movement in India. evaluation of alternatives. “Consumer Behaviour in Indian perspective: Text and cases”. selecting two questions from each unit. Consumption and self concept. David L. Howard‐Sheth & EKB. Loudon. Rights of the Consumer. Benefits of consumerism. New Delhi. The Marketing Mix. Tata McGraw‐Hill Publishing. personal values. James F. interpretation. Recommended Books 1. 2. Prentice‐Hall of India. “Consumer Behaviour”. Perceptual selection ‐ organization. Suja R. Motivation and involvement Self‐concept: Perspective of self. Children and household consumer behavior. Examiner will set eight questions in all. Memory processes. purchase decision. Social and Societal Marketing Concepts. Leon G. Cross‐cultural understanding of consumer behaviour. selective perception process. Conflict resolution. Changing role of women. Frank R. Innovation and diffusion Family and Household: Structural and sociological variables affecting families and households. Gender roles. Theories. Personality. “Consumer Behavior”. New York. Positioning. Consumer Decision Making Models: Nicosia. information search. Role behaviour. Leslie Lazar. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Cultural values. Michael R. Word‐of‐mouth. Variables that shape decision process‐ individual differences. Solomon. Culture Subculture and Social Class: Nature of culture. Unit III: Consumer Perception: Marketing stimuli and perception. 4. PHI Reference Books 1. Gerald & Wallendorf. “Consumer Behavior”. Segmentation. psychological processes. & Black Well. lifestyle concepts and measurements. Motive arousal. Students will attempt five questions in all selecting one question from each unit. Engel. environmental influences.. Nature & Characteristics of Indian Consumers. Schiffman. Types of subculture and their influence on behaviour. Changing values.MM-04 CONSUMER BEHAVIOUR External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with the processes and factors influencing the buying behavior of consumers and implications of these factors in development of marketing strategies Course Contents Unit I: Introduction to the study of Consumer Behaviour: Meaning & Definition of CB. 3. Responsibilities of consumers in India. Macmillan Publishing Co. New York. Nature of social class. Della Bita. Individual Characteristics: Demographic and psychographic characteristics and market segmentation. 5. Mumbai 6. John C. Marketing Ethics and Social Responsibility. Note: 1. Kardes. Roger D. Zaltman. The Dryden Press. New York. loyalty.

Building a Strong Brand: Process Outline. Role of Branding in Physical Goods. Managing Brands over Time ( Reinforcing. Preference Analysis. Location. Verified ________________ ________________ ________________ Page 42 of 89 ______________________ . Unit III: Brand Positioning : Concepts. Retailing. Vikas Publishing House. New Delhi. Kapferer. Brand Management and Brand Equity Importance of Brands : For Consumers and For Company. Points of Parity and Points of Difference. Product Market Strategies. Note: 1. Online. New Delhi. Jean‐ Noel. McGraw Hill. Measuring. Kogan Page. Brand Tracking Research : Designing. New Delhi Reference Books 1. Sengupta. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. 3. Positioning Guidelines. Product Classification. Branding. Jack. 2. and Ideas. Al. Portfolio Analysis. “Compendium of Brand Management”. Managing Brands over Geographical Boundaries . YLR. Services. Positioning Strategies. Special Applications of Brand Management and Future Brand Priorities‐ Application of Brand Management ( Product/Service/Technology/Idea/Cause). “The New Strategic Brand Management”. “Brand Positioning”. Integrating Marketing Communications to Build Brand Equity Leveraging Secondary Brand Associations to Build Brand Equity Unit IV: Measuring and Interpreting Brand Performance: Importance of Measurement in Brand Management. Product Positioning: Concept. Measuring Outcomes of Brand Equity by Capturing Market Performance. New Delhi. Establishing Brand Equity Measurement System. Entertainment. Kevin Lane Keller. 6. S. U. “Brand Management – Text and Cases". etc. Prentice Hall Of India. 5. & Trout. Market Potential and forecasting. NewYork. selecting two questions from each unit. Benefit Segmentation. Emerging Concepts in Brand Management. Futuristic Brand Management. Chunnawala. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Riel.G. Tata McGraw Hill. Importance of Target Market and Competition.MM-05 PRODUCT AND BRAND MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with concepts. Strategic Brand Management Process. Role and Importance of Brand Archetyping. Mathur. 4. Brand Mantras : Definition and Process of Establishing the Same Internal Branding. Course Contents Unit I: Product Concepts: Product Mix concepts. Conducting and Interpreting Tracking Studies. Growing and Sustaining Brand Equity. Examiner will set eight questions in all. Product Planning: Marketing Plan. New Delhi. tools and frameworks required for managerial decisions related to Product and Brand Management. “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes”. “Strategic Brand Management: Building. Moorthi. Creating Customer Value. Margaret and Pearson. “Brand Management”. Tata McGraw Hill Publication. Brand Marketing Programmes Brand Elements : Criteria for Choosing and integrating with strategic options and tactics. Recommended Books 1. Designing a Marketing Programme to Build Brand Equity. Product Life Cycle: Product Life Cycle Stages and corresponding Strategies. New Delhi. Customer‐Based Brand Equity‐ Brand Equity: Its Importance and Relevance Models for Brand Equity. Branding Challenges and Opportunities. “Positioning: The Battle For Your Mind”. Designing and Implementing Branding Strategies ( including Brand Architecture) Introducing New Products and Brand Extensions ( including Brand Naming). The Brand Value Chain. 3. Unit II: An Introduction to Brand Management‐ Basic Concepts : Brands. Carol. Measuring Sources of Brand Equity through Research ( Qualitative/Quantitative). Students will attempt five questions in all selecting one question from each unit. Macmillan India Ltd. 2. Mark. Revitalizing and Adjusting Brands/Portfolios). Brand Audits.A. Subrato. Product Differentiation. and Managing Brand Equity”. Sources of Brand Equity. Oxford University Press. Percy: Strategic Brand Management. Himalaya Publications House. Product Evaluation.

MM-06 RETAIL MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course aims at providing students with a comprehensive understanding of the theoretical and applied aspects of retail Management Course Contents Unit I: Retail Management: Introduction. 2. Oxford University Press. Retailing Strategy. Examiner will set eight questions in all. “Retail Management”. Characteristics. Unit II: Overview of Retail Market Segmentation and Retail Customer. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. & Rafiq. Evaluation of Relationship Marketing. 3. Rajnish Tulsi and Nidhi V. Retail Location Importance & levels of location decisions. Technology in Retailing. New Delhi 4. History and theories of retail development. Retail sales promotion. Swapna. Mohammed. Merchandise buying and handling. Retail Research and Retail Audits. Channel choice. channel. Barry & Evans. Uniyal & Sinha. Palgrave Macmillan. New Delhi. Retail organization structure. Recommended Books 1. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Srivastava. Circulation Movement/ Types of layout. Site Selection Criteria. Color Planning. “Retailing Management”. publicity. New Delhi. Store Management. Career in Retailing. Retail Space Design Unit III: Merchandise and Channel management‐ Merchandise plan. Merchandise presentation. Tata McGraw Hill. Shopping Process. Emergence of organisations of retailing. Varley. Relationship. product movement. Marketing Strategies. Value based model of format choice. Tata McGraw Hill. 2. Vendor relation and Distribution strategy Contemporary Issues Unit IV: Relationship Marketing in Retailing: Management of Relationship. Pradhan. criteria for selection of suppliers. “Retail Management & Strategic Approach” Reference Books 1. Retail pricing strategies. Retail management process. Verified ________________ ________________ ________________ Page 43 of 89 ______________________ . role of retailing Trends in Retailing. Oxford Publication. Berman. selecting two questions from each unit. Atmospherics and Retail Space Management: Retail Layout Plan. Retail Formats Classification of formats. Shopper’s Profiling. Types of retail location. “Retail Management”. Rosemary. Category management. “Retail Management”. Note: 1. Understanding Shopper Behavior. Joel R. Human resource strategy. meaning. Elements of atmospherics. Students will attempt five questions in all selecting one question from each unit. Levy & Weitz. “Retail Management”. Chetan Bajaj. Retail industry India. Retail promotion strategies.

& Govoni. Earl D. Panda. Englewood Cliffs. S. “Sales & Retail Management an Indian Perspective”. Verified ________________ ________________ ________________ Page 44 of 89 ______________________ . Richard D. Erffmeyer “Sales Management” Pearson Education. Training Sales Personnel. Edward W.MM-07 SALES AND DISTRIBUTION MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To develop an understanding of Sales and Distribution Channel Management with regards to Business Development and in correlation to the Marketing Management as Process in coherence with the complete Supply Chain Management System Course Contents Unit I: Introduction to Sales Management: The Sales Management Function – Scope and Importance. Cundiff. Ford. Richard R. H & Stanton W. Illinois. Sunil. Routledge Group. Distribution Costs. “Marketing Channels”. Honeycutt & Robert C. John B. William L. Sales Territory Design. Ethical and Legal Issues in Sales Management. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Logistics Integration for Customer Satisfaction. John Wiley & Company. New Delhi. “Management of Sales Force”. Supply Chain Management (SCM). 6. “Sales Management: Decisions. Control and Management. Distribution Analysis. Students will attempt five questions in all selecting one question from each unit. 5. Oxford University Press Reference Books 1. Honeycutt. Earl D. The Evolving Face of Personal Selling. 4. Unit IV: Distribution System and Logistics: Physical Distribution System – Decision Areas. Douglas J. Irwin. Jeff Tanner. Logistics Introduction – Functional Areas of Logistics. Gupta. Motivating the Sales Force. Sales Organization Structure. Selection and Motivation of Intermediaries. Sales Forecasting. Evaluating Sales Performance. Buskirk R. Multichannel Marketing Systems. New Delhi. 2. Recruiting and Selecting Sales Personnel. “Sales Management”. Tapan K. Stern & Adel. selecting two questions from each unit. Control and Customer Service. Norman A. “Sales Management: A Global Perspective”. Unit II: Sales Force Management: Sales Force Job Analysis and Description. Integration of Sales and Distribution Strategy Recommended Books 1. & Sahadev. 2. J. Excel Books Publication. Dalrymple. New Delhi. Personal Selling Process and Approaches. Simintiras. New Jersey. 3. Unit III: Distribution Planning and Control: Role and Function of Intermediaries. Horizontal Marketing Systems. Strategies and Cases”. P. Different Modes of Transport in India. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. and Crowe.L. Still. Antonis C. Examiner will set eight questions in all. Homewood. Sales Force Compensation. Their Characteristics. Channel Dynamics – Vertical Marketing Systems. “Sales & Distribution Management”. Prentice Hall. Prentice‐Hall of India. Note: 1. Channel Conflict and Management.

G. PHI Learning. ANOVA and Covariance. brand positioning & Market Segmentation. A. sampling procedures. Boyd. Aaker. Consumer Research. R & Stasch S.. “Marketing Research: Methodological Foundations”. PHI. choosing a research design. Burns. Advanced techniques in Analyzing Associative Data. Course Contents Unit I: Marketing Research ‐ Content & Strategy. Zikmund. Examiner will set eight questions in all. Sample Design. B.J. Westfall. and Bush.S... Characteristics. and Albau. AITBS Publications. New Delhi. factor analysis & clustering methods. R. V.W. 2. the methods of conducting marketing research and how to use research to solve the problems faced by a marketing manager. Types of information. Kumar. Wiley Publication. methods for dealing with potential errors. Communication Interviewing media. Smith and Gerald S. W. Unit II: Research Design‐ The sources of Marketing Information. 5. 4. and Day. measurement & scaling. New Delhi. Market & Sales Analysis Research. South‐Western College Publication. direct vs. Research method. Unit IV: Applications of Marketing Research‐ Forecasting. “Marketing Research – An Applied Orientation”.. Analyzing Associative Data‐ Analysis process. Advertising Research. “Marketing Research”. Future of Marketing Research in India. “Research for Markeitng Decisions”. method of Inquiry. indirect research techniques. Donal S. Prentice Hall. Tull . and Dash. Students will attempt five questions in all selecting one question from each unit. Paul E.F. Scheduling research activities. Note: 1. “Marketing Research Text & Cases”. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Problem Formulation.C. Tactics of Marketing Research. D. Gerald .. and Churchill.F. “Fundamentals of Marketing Research”. “Marketing Research‐ Measurement & Method”. Techniques Of Obtaining Data & Experimentation. Satyabhushan. Multiple Discriminant Analysis. field experimentation in marketing. D. selecting two questions from each unit. Unit III: Measurement in Marketing Research‐ General concepts and instrument design. N.. Jr H. Introduction.J. Observation.. Marketing Information Systems..A. A. Albaum. Scott M.G. 2. use of panels. Two‐ group Discriminant Analysis. Multivariate procedures. Analysis & interpretation. . Components of research plan. Contemporary Issues in Marketing Research‐ Ethics in Marketing Research. Data & Collection Techniques. Content of Marketing Research. Verified ________________ ________________ ________________ Page 45 of 89 ______________________ . Models of experimental design. South‐Western College Publication. Iacobucci. Chi square test. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. “Essentials of Marketing Research”. and Babin. “Marketing Research”. G. multi dimensional scaling & conjoint analysis. Questionnaire Designing. Green. Reference Books 1. correlation. Research report. Recommended Books 1.MM-08 ADVANCE MARKETING RESEARCH External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The course objectives is to help students to understand the central concepts of marketing research. 3. Tull and Hawkins. Product Research. multiple & Partial regression. K. Nature of experimentation. Indexes of agreement. types of error affecting research designs.. 6. 7. Sage Publications. Pearson/ Prentice Hall. Malhotra.

Customer Satisfaction and loyalty. Rai. TMH. A. “Customer Relationship Management An Indian Perspective”. other latest developments in CRM. selecting two questions from each unit. Excel Books Publication. New Delhi. Francis. Course Contents Unit I: CRM – Introduction and Value Proposition. Types of Customer Metrics. Data management and construction of databases for Data Warehousing and Data mining. customer recall CRM and Technology ‐ eCRM – Features. Difference between CRM. Kumar. Types of CRM (Operational. Verified ________________ ________________ ________________ Page 46 of 89 ______________________ . Advantages and technology. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. CRM implementation and organizational structure Unit IV: CRM Metrics‐ Metrics to be analyzed. and Sheth. 2. Evolution of CRM & its scope. ACD). Students will attempt five questions in all selecting one question from each unit. Paul. Bizmantra 5. Emerging Dimensions and Issues. Elsevier Ltd. New Delhi. Jill. Recommended Books 1. Jagdish N. 4. Identifying Key Performance Indicators (KPI) related to various dimensions of CRM implementation. Greenberg. New Delhi 3. Collaborative and Analytical) Understanding Customers. PHI. Customer Lifetime Value (CLTV) and management of customer value. “Customer Relationship Management‐ Concepts and Technologies”. Considerations while choosing CRM technology Unit III: Consumer Research ‐ understanding consumer behavior and purchase process.MM-09 CUSTOMER RELATIONSHIP MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Sinha. Relationship marketing and traditional marketing (transactional concept). Godson: Relationship Marketing. “Customer Relationship Management: A Strategic Perspective”. Overview of Customer Experience Management. “Customer Relationship Management: Concepts and Application”. Concept of customer value and cost. Chabbi and Sharma Rakesh. Dyche. Enterprise Marketing Management. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Oxford University Press. New Delhi Note: 1. Alok. Sales Force Automation.. their Value and Costs. Examiner will set eight questions in all. “The CRM Handbook: A Business Guide to Customer Relationship Management”. Pearson Education. Types of Customers. Chaturvedi. Front Desk Management. 2. A. “Customer Relationship Management: Concept and Cases”. Shainesh. Unit II: Understanding Relationships ‐ Types of relationships. 3. customer switching and retention. Building blocks of a CRM program. CTI. Reference Books 1. Key principles of managing relationship. Buttle. CRM – Practices and Applications. G. to manage customer expectations and satisfaction. Mukesh and Chaturvedi. “CRM at the Speed of Light: Essential Customer Strategies for the 21st Century”. Implementing CRM Projects Planning for CRM. K. Macmillan Publication. CRM Contact Center Tools (IVR.

Unit II: Assessing Event Feasibility. selecting two questions from each unit. S. Students will attempt five questions in all selecting one question from each unit. Lead Generation Lead Capture Initiatives. & Saggere. Event Evaluation‐ Event Measurement and Return on Investment (ROI). Creative Materials. The Feasibility Plan. Lead Capture Mechanisms and Management. Allison. Angus. 2. Concept and Design. New Delhi 3. Lynn Van Der Wagen. marketing and promotion Course Contents Unit I: Introduction to event management. Event Feasibility. The Event Plan ‐ Writing an event plan. “Event Marketing and Management”. Types and Size of events. Vikas Publication. Events as marketing communication tool.V. Understanding the relevance of each media to event promotion. Event Proposal and its role in event marketing Unit IV: Event Promotion Tools ‐ Various media for event promotion. Sanjaya S. its concept and design. Sponsorship Management. Promotional Items & Giveaways. “Planning. Strategic Event Marketing. Performing and Controlling”. Analyzing Designing and Logistics of the concept. logistics. Event Marketing ‐ The process of event marketing. Note: 1. Developing. Robert B. Prentice Hall Publication. Concept of Event Property. Kaplan Business. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Sales Collateral. Saget. Gaur. Recommended Books 1. Identifying Target Audience Profile Unit III: Event Branding‐ Positioning for events. Reference Books 1. Examiner will set eight questions in all. Event STP‐ Segmentation and Targeting for events. Verified ________________ ________________ ________________ Page 47 of 89 ______________________ .MM-10 EVENT MARKETING MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with fundamentals of event management. Pearson Education. “Event Management”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Positioning and messaging framework. New Delhi. “The Event Marketing Handbook”.

Human Process Interventions: Sensitivity Training. Burnes B. Unit IV: Key Issues in Organisational Development: Issues in Consultant‐client Relationships. Bhattacharya: Organisation Change and Development. coaching and mentoring. Strategic Interventions: organizational transformation. Examiner will set eight questions in all. work design. R. approaches to change management. Vinayshil Gautham & S. Organisation Development Interventions and Strategies. OD in global context. Oxford University Press. Thompson Learning. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Inter Group Interventions. 2. Students will attempt five questions in all selecting one question from each unit. Action Research. MBO. T V Rao and Kuldeep Singh. selecting two questions from each unit. Note: 1. Unit III: Introduction to Organisational Development: Foundations of Organisational Development and Managing the Organisational Development. French & Bell. New Delhi. change transitions for individual employees. Verified ________________ ________________ ________________ Page 48 of 89 ______________________ . Jones. Course Contents Unit I: Organisational Change ‐ stimulating forces ‐ planned change ‐ change agents ‐ unplanned change – Model of organisational change ‐ Lewin's three Step Model. Response Books. Third‐Party Peacemaking Interventions. “Organisation Development System”. Vikas Publishing House.. Shaw. 3. London. Pitman. New Delhi. PHI.Batra. 2. Recommended Books 1. “Organisational Development”. Unit II: Managing Organizational Change‐ change management principles. Organization confrontation meetings. Resistance to change ‐ individual factors ‐ organisational factors – techniques to overcome change. Ethical Issues in Organisational Development and Future of Organisational Development. Cummings. Vikas Publishing House. Rajiv “Surviving Tomorrow: Turnaround Strategies in Organistional Design And Development”. 4. OD in service sector. (1996). Ramnarayan S. Role Playing. 3. T. Reference Books 1. change management skill requirements. “Organizational Theory”. re‐engineering. “Organizational Development & Change”. measuring organizational effectiveness to OC‐ introduction and models. “Managing Change: A Strategic Approach to Organizational Dynamics”. Techno structural interventions – Restructuring organizations. Macro perspectives on OC. Change process. New Delhi 4. G. G. G. & Warley. Team Interventions.K. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.HRM-01 ORGANISATIONAL CHANGE & DEVELOPMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about issues involved in managing change in an organisation. C. Addison‐Wesley Publishing Company.

M. “Reward Management”. compensation of professionals and knowledge workers. components of executive compensation package. pay commissions. M and Murlis H. UK. Singh.. strategic perspectives of compensation. Reference Books 1.D. Bhattacharya: Compensation Management. Unit IV Statutory provisions governing different components of reward system. Pearson Education. working of different institutions related to reward system like wage boards. Armstong. Senior Managers.O. Note: 1. Verified ________________ ________________ ________________ Page 49 of 89 ______________________ . “Compensation Management”. role of trade unions in compensation management. Course Contents Unit I: Role of compensation in organization: economic and behavioural theories related to compensation. New Delhi. understanding inter and intra‐industry compensation differentials. determining the worth of jobs. “Compensation Reward Management”. Pearson Education. compensation as motivational tool. Milkovich.J. selecting two questions from each unit. 2. tax planning. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Students will attempt five questions in all selecting one question from each unit. understanding different components of compensation package like fringe benefits. Kogan Page. George T and Newman J. analysis and restructure compensation management system. “Compensation”. designing pay structure and administrating compensation package.. 3. Tata McGraw Hill. R&D staff.HRM-02 COMPENSATION MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course is designed to promote understand in issues related to compensation in corporate sector and impart skills in designing.. international compensation. Unit III: Compensation of special group: Corporate Directors. Henderson. pay for performance plans. B. New Delhi 3. Unit II :Internal and external equities in compensation system. sales compensation plan. compensation policy. 2. “Strategic Compensation”. Oxford University Press. J. Recommended Books 1. incentives and retirement plans. policies and strategies. R. Martocchio. Chief Executives. Examiner will set eight questions in all. Excel Books.. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.

Unit II: Human Resource Planning – Human Capital Investment – Expenditure vs. Flamholtz. Prabakara. Chandra . Inter India Publications Note: 1. “Accounting for Human Resources”. Saeed. Unit IV: HR Accounting – Design. 2. “Human Resource Accounting : Advances in Concepts. New Delhi. M. And. Classification of Costs in HR Accounting – Behavioural Aspects of Management Control – Social Control. Cost Reduction and Future Performance. Examiner will set eight questions in all. Methods and Applications”. Measures and Prevention. HRA Oriented Reporting Processes including P & L Accounts & Balance Sheet. Rao. ‐ Efficient use of Human Resource – Modern Market Investment Theory‐ Enumerating the Assets‐ Calculating the Market Value of Assets – Illiquid and Non‐ Marketable Assets – Human Capital. Katiyar. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. ‐ Organization Climate Approach – Improvement Determination of Changes in Human Resource Variables – Increased Costs. R. D. Recommend Books 1. Design of HR Accounting Process & Procedures for each of the HR Sub‐system including Recruitment. “How to Measure Human Resource Management”. HR Auditing and Accounting – HRA Software. Students will attempt five questions in all selecting one question from each unit. PA and Training. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. HR Value – Concepts. Jac Fitz‐enz. Recruiting and Training Costs – Depreciation –Rates of Return – Organization Behavior Vs.K. McGraw Hill Publication. selecting two questions from each unit.HRM-03 HUMAN RESOURCE ACCOUNTING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To sensitize the students about the importance of human resource accounting and various aspects of human resource accounting in organisation Course Contents Unit I: Introduction: Meaning & Definition of HRA – Importance. Development of the Concept – An Historical Score Card. UK Publishing House Reference Books 1. “Human Resource Accounting”. Turnover – Non Value Adds in the Management of Human Resources. Investment in Human Resources – Quality of Work Force and Organizations’ Performance. induction. Kulsheshtha. 3. Anmol Publications. Eric G. Unit III: Investment Approach – Investment in Human Resources. Methods & Mechanics. HRA for Managers & HR Professionals. Preparation & Implementation: Responsibility Accounting and Management Control. D. Management Control Structure and Process. Verified ________________ ________________ ________________ Page 50 of 89 ______________________ . “Human Resource Accounting”. Productivity – Training – Human Capital & Productivity ‐ Human Resource Accounting – Measurement of Human Value addition into Money Value –Objectives of Human Resources Accounting – Approaches to Human Resource Accounting. Springer 2.

Monica and J. Nominal Group Technique. Recommended Books 1. Levels of Human Resource Planning. Succession Management: Importance of succession management. Succession Management Process. Office layout. Time Motion study. Key Personnel Analysis conducted by HR Forecasters. Pvt. VRS policy. Vacancy Model. Assessment and Priorities in Manpower Planning”. Specific job analysis Techniques. objectives. M. Knowledge. Limited. Competency Based Approaches. Expert Forecasts. External and Internal environment. Internal and External supply. “Human Resource Planning”. Skill and Management inventories. Process of Human Resource Planning ‐ Assessing HR Requirements. Work study. benefits of HR forecasting. Succession Management Soft Spots. Kenneth “Strategic Human Resource Planning”. “Human Resource Planning: Approaches. Role Behaviour Analysis. Markov Model. Job analysis. Micro level planning. KSA. Skill. Manak Publications. Students will attempt five questions in all selecting one question from each unit. Action plan. Movement Analysis. Succession/Replacement Analysis. Retrenchment policy. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Work norms.P. Delphi Technique. Cengage Learning India.P. Structure and Strategy for man power planning. Regression Analysis. M. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. New Delhi. Course Contents Unit I: Introduction to Human Resource Planning‐ Concept. Problems associated with job Analysis. atomizing. HR Supply and Retention programs. Employee Role in Succession Management. Srivastava. Process of job analysis. Attitude analysis. Linear Programming. Needs. Corporate Planning. Outsourcing. Reference Books 1.HRM-04 HUMAN RESOURCE PLANNING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To enable the students to acquire knowledge and skill necessary for preparing the manpower plan of a business enterprise. 2. Sting diagram. New Delhi Note: 1. Verified ________________ ________________ ________________ Page 51 of 89 ______________________ . HR forecasting Process: Forecasting Activity categories. Downsizing.McBey. Determining Net HR requirements. HR Budgets: Staffing or Manning Table Envelop/Scenario Forecasting. selecting two questions from each unit. Unit III: HR Management: Surplus manpower handling. HR forecasting Time Horizons. Institute of Applied Manpower Research. Unit IV: HR demand & Ascertaining HR supply: Index/Trend Analysis. Environmental and Organizational factor affecting HR forecasting. Belcourt. Unit II: Job Analysis. Need and Importance of HRP. Examiner will set eight questions in all. Succession planning. Srivastava. Career Development.

Discipline and Grievance Redressal Machinery ‐ Purposes and Procedures of Disciplinary Action ‐ Grievance Redressal Procedures ‐ Conciliation ‐ Arbitration and Adjudication – Unit IV: Collective Bargaining(Perspective. Unit II: Trade Unions‐ Introduction. Reference Books 1. Problems. National Commission on 2nd Labour for Strengthening trade unions. Registration and Cancellation of registration. definitions. 2. 3. Trade Unions and Labour Legislation”. Objects. trade union movement in India.“Management of Industrial Relations – Reading And Cases”. amalgamation of TUs. power to make regulation.D. Methods. appeal.R. Sinha. selecting two questions from each unit. P. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.N.. Characteristics. Indu Bala and Seema Priyadarshini Shekar. Rao V S P. IR and Productivity. reasons for joining trade unions. “The Strategic Management of Industrial Relations”. New Delhi. suggestions. nature of trade unions. Bargaining Structure. Approaches to Industrial Relations. Excel Publications. District and Local Levels. duties and liabilities. Unit III: Employee Counselling ‐ Types. Oxford University Press 3. objectives. Oxford and IBH Publication. Objectives of IR and Human Relations. Note: 1. Himalaya Publishing House. New Delhi 2. Pearson Education. Oxford University Press. Tripartite) and IR Strategies ‐ A Discussion ‐ Worker Development & Worker participation. Venkatratnam: Industrial Relations. Ramaswamy E. 4. “Dynamic of Industrial Relations in India”. New Delhi. meaning. New Delhi 4. “ Human Resource Management‐ Text and Cases”. Excel Books. rights and Privileges of a registered TU. Content. ILC and Indian Constitutional Provisions in Relation to Labor Administration ‐ Central Machinery of Labor Administration ‐ Labor Administration at the State. Recommended Books 1. Verma. M.A. Labor Administration ‐ ILO. Students will attempt five questions in all selecting one question from each unit. Various Dimensions of IR. problems of trade union. Examiner will set eight questions in all. Factors Affecting IR. Definitions. Mamoria & Mamoria. Contemporary Trends and Future of Industrial Relations in India. Verified ________________ ________________ ________________ Page 52 of 89 ______________________ . “Industrial Relations”.HRM-05 INDUSTRIAL RELATIONS & LABOUR LAWS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The aim of the course is to help the students to understand the laws governing Human Resource Management and how to handle industrial relations. “Industrial Relations. definitions. B. Singh. Course Contents Unit I: Industrial Relations: Meaning. appointment of registrar. Dissolution of unions. Sinha. Pramod. Consultative Bodies (Bipartite. Procedure and Machinery for Collective Bargaining) ‐ The Bargaining Process ‐ Strengths and Skills. Participation in IR. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.Arora. Excel Publications. “Industrial Relations”.

Business strategy & HRD. J. L. and James W. Desimone. Pearson Education. R. Job Rotation. principles of evaluation. Suggestion Schemes. Evaluation of training – need for evaluation. training climate and pedagogy. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. 2. Course Contents Unit I: Training – concept. & Harris. Organization and Management of training function. Thomson Learning Press.. programmed instructions. Individual Development through Non‐ training ‐ Job Redesign Programme. Sage Publications 2. Bombay 4. Prentice Hall of India. incidents and cases.HRM-06 TRAINING AND DEVELOPMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about the concept and process of training and development and its importance in an organization. Counselling. brainstorming. Verified ________________ ________________ ________________ Page 53 of 89 ______________________ . Training for Development. creative problem solving. learning process. lecture. e‐learning. seminars. MDPs. New Delhi Note: 1. Thomson Learning. M. Examiner will set eight questions in all. emerging trends in training and development. P Nick. Students will attempt five questions in all selecting one question from each unit. Strategies. selecting two questions from each unit. developing training modules. competency mapping.. Every Trainer’s Handbook. Sahu. training process: role of stakeholders in training programme. Goldstein. Unit III: Training methods and techniques – role playing. Blanchard. learning styles. Out‐ bound training. Unit II: Designing the training programme: process of learning in training programme – attributes and factors influencing. Career Planning. Training needs assessment – organizational analysis. Job enlargement. R. and rationale. “Human Resource Development”. Job Enrichment. Werner. D. syndicates and group discussion. criteria and approaches. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. New Delhi. person analysis. Devendra. and Practices. business games. operational analysis. Agochia. McGrath. in basket exercises. Training aids. Aligning training design with learning process. Effective Training – Systems. New Delhi Reference Books 1. Thacker. Training for Life and Leadership in Industry. Unit IV: Development & implementation of training. New Delhi 3. new perspectives on training – cross cultural training. laboratory training. M. process of calculating ROI in training. Excel Books. mind mapping. Training in Organization. return on investment in training.K. Recommended Books 1.

types of transactions and time structuring. Newstrom. Unit II: Pedagogy and Androgogy. nature and requisites. Feeling. Interpersonal relations and personal growth. Simon & Schuster. Stephen R. thinking and behaviours. Self‐awareness and self‐esteem. Adult Learning Process. Students will attempt five questions in all selecting one question from each unit. Trait theories‐ Guilford Peogut. et al. Life Roles. 3. Experience learning methodologies‐T‐group. “Seven Habits of Highly Effective People”. 4. McGraw Hill Publication. Social adjustments and habit formation. “Organizational Behaviour – Human Behavior at Work”. Parek. sensitivity training. New Delhi. Unit III: Basic functions of mind‐ Creativity and innovation. “Human Relations in organizations”. Neuro Linguistic Programming. motivation and behaviour‐ FIRO‐B and Johari Window. Udai. Personal change‐ meaning. Pearson/PHI. Blocks to creativity. Tata McGraw Hill. Lussier. Whetten & Cameron. New Delhi. Values and their impact on behaviour. Interpersonal needs. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Reference Books 1.PERSONAL EFFECTIVENESS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about the various aspects of personal growth and effectiveness in an organisation Course Contents Unit I: Personal growth ‐ Meaning and concepts. Emotional intelligence. learning styles and its relatedness to personality development. PHI . Attitudes. encounter groups and human process labs. Defense Mechanism in groups Unit IV: Transactional Analysis‐ Ego states. Robert N. Social roles and Organizational roles. Habits of personal effectiveness. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. “Training in Interpersonal Skills ‐tips for managing People at Work”. Carl Jung's theory of personality types and Myers Briggs Type Indicator test (MBTI). “Development Management Skills”. Personality theories. Note: 1. and Davis.HRM-07 PERSONAL GROWTH & INTER. Verified ________________ ________________ ________________ Page 54 of 89 ______________________ . Life position. 2. Keith. Examiner will set eight questions in all. Covey. NewYork. Nature and scope of personal growth. Creativity processes and tools‐ convergent and divergent thinking. “Understanding Organisational Behaviour”. Oxford University Press.W. beliefs. scripts and games. Stephen Robbins. Recommended Books 1. John. Seven habits of highly effective people. New Delhi 2. selecting two questions from each unit.

Examiner will set eight questions in all. P. nature and strategic IHRM. Unit II: International environment: political. Budhwar. Cross cultural differences. Unit III: Orienting and training employees for global assignments – approaches to training . Routledge Taylor & Francis Publication 2. Pawan. Aswathappa. Recruitment and Selection – Staffing policies. repatriation: process. Schuler. Verified ________________ ________________ ________________ Page 55 of 89 ______________________ . Tayeb: International Human Resource Management. “Managing Resources in Asia‐Pacific”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Dowling. Students will attempt five questions in all selecting one question from each unit. Reference Books 1. Susan.HRM-08 GLOBAL HUMAN RESOURCES MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To sensitize students to mechanics of Human Resource Management in International arena. “International Human Resource Management”. Unit IV: International labour relations – key issues. Course Contents Unit I: GHRM‐ Introduction. selecting two questions from each unit. IHRM. D. Paul Sparrow. Tata Mc Graw Hill. Motivation and leadership across cultures Compensation – various approaches – factors affecting compensation systems – Benefits‐ The adjustments and incentives. 3. Chris Brewster and Hillary Harris. various agreements International labour standards. MNCs and Human Resource Policies. Routledge Taylor & Francis Publication Note: 1. Routledge Taylor & Francis Publication 3. legal and technological. “Globalizing Human Resource Management”.J.. The differences between domestic and international Human Resources – The Various perspectives and approaches of International Human Resource Management.E. Oxford University Press. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. London 2. New Delhi. approaches. problems and solutions. Recommended Books 1. and Welch.. Selection criteria ‐ Relocation Performance management of international employees –performance appraisal in a global context. “Managing Human Resources in Cross‐ Border Alliances”. cross cultural communication and negotiation. Thomson Learning. safety and fair treatment. Randal & Jackson.

“Performance Management”. Excel Book Publication. follow up & validation. raters errors. “Performance Management: Concepts. Oxford University Press. 3. Unit IV: Performance management & employee development: Personal Development plans. V. Unit III: Conducting Staff Appraisals: Introduction. Unit II: Performance appraisal system implementation: Defining performance. performance management & reward systems: performance linked remuneration system. New Delhi. selecting two questions from each unit. Aguinis. approaches to measuring performance. the performance management contribution.HRM-09 PERFORMANCE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course is designed to develop appreciation and skills essential for designing and instituting effective performance management systems among students. T. Volume I. aims and role of PM Systems. Srinivas. Verified ________________ ________________ ________________ Page 56 of 89 ______________________ . 360 degree feedback as a developmental tool. conducting an appraisal interview. II and III”. Kandula. Inc. Skills and Exercise”. V. New Delhi. Berger. Tata Mc‐Graw Hill. et. 2. Dixit. New Delhi. need. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Varsha. “The Talent Management Hand Book”. New Delhi Note: 1. appraisal methods. New Delhi. Cardy. Measuring results and behaviours. Robert L. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Students will attempt five questions in all selecting one question from each unit. the role of the appraiser. dangers of poorly implemented PM systems. “Appraising & Developing Managerial Performance”. Vrinda Pubilcations Ltd.. determinants of performance. 5. Excel Books. Excel Books. “Performance Management System”. R. gathering performance information. performance management process. performance management and strategic planning. Rao.. al. “Performance Management”. choosing a performance measurement approach. Recommended Books 1. T. “Performance Management and Appraisal Systems”. characteristics of an ideal PM systems. Rao.”.K. performance linked career planning & promotion policy. Reference Books 1. Examiner will set eight questions in all. Pearson Education. implementing performance management system. “Performance Management. Herman. Response Bank. T. present thoughts & future directions. Rao. New Delhi. differentiating task from contextual performance. Lance A. PHI. PHI. New Delhi 4. 2. diagnosing the causes of poor performance. data collection. “360 degree feedback & assessment & development Centres. skills required. job description & job specification.V. Performance Counselling. Berger & Dorothy R. Kohli: Performance Management. performance dimensions. 3. Course Contents Unit I: Introduction: Definition of performance Management. Sahu. 4. 6.

2. Unit III: HR Strategy in work force utilization: Efficient utilization of human resource ‐ cross training and flexible work assignment – work teams ‐ non unionization.David. Robert L. New Delhi. “Strategic Human Resource Management”.Greer. “Strategic Human Resource Management: An Indian perspective”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. alternative HR systems ‐ universalistic ‐ contingency ‐ configurational. congruence and integrated HR systems. “Human Resource Management”. Jackson. accounting for HRM ‐ purpose of measuring cost and benefits of HRM .Strategic Impact: ethical dimensions. Verified ________________ ________________ ________________ Page 57 of 89 ______________________ . Sharma. K. Typology of HR activities. Oxford University Press. Measures and Approaches . Examiner will set eight questions in all. strategies for employee shortages. MacMillan India Ltd. HRM and Firm Performance. HR strategy and the role of national context. strategies for employee surpluses. “best fit” approach vs. Prentice Hall of India Reference Books 1. selecting two questions from each unit. Thomson South Western. “best practice" approach. Students will attempt five questions in all selecting one question from each unit. Unit II: Aligning HR systems with business strategy : Sustained competitive advantage ‐ how HR adds value to the firm ‐ HR as scarce resource – non substitutable resource. Sage Response Books.Kandula. “Strategic Management”. Pearson Education. approaches to evaluation ‐ audit approach ‐ analytical approach‐ balanced score card perspective. Strategic Linkage of Performance.HRM-10 STRATEGIC HUMAN RESOURCE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main aim of this course is to provide strategic perspective of HRM in an organization . Srinivas R. Course Contents Unit I: Understanding Strategic HRM: Traditional vs. “Strategic Human Resource Management – Text & Cases”. investment perspective of human resources Management. Freed R. Anuradha. managing employee ability ‐ recruitment and selection strategy typology. Note: 1. Tanuja Agarwal . strategic HR. Recommended Books 1. New Delhi. linking HRM practices to organizational outcomes ‐ assessing and reducing costs. Prasad . Unit IV: Evaluating HR Function: Overview of evaluation – scope.It aims to provide an understanding of forecasting. “Strategic Human Resource Development”. Strategies for performance and development: Typology of performance types ‐ marginal performers – under achievers ‐ stars ‐ solid citizens. 5. Mathis & John H. Prentice Hall of India. “Strategic Human Resources Management”. Rationale for HR evaluation. 4. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Charles R. 2. 3. acquisition and management of human resources in effective implementation of strategy. bench marking. definition.

critical incidence technique. repertory grid. approaches to mapping and Need for competency frameworks. Designing and implementing Competency Models in Organisations” Sage Publications. behavioural event interview. Jaico Publication. New Delhi Note: 1. definitions. John Wiley Publication 4. scope. Students will attempt five questions in all selecting one question from each unit. data analysis. criteria sampling. Assessing competencies in assessment centre. Mumbai. expert panels. “The Handbook of Competency Mapping: Understanding. Seema. Designing assessment centre. Competency Mapping and Assessment Centers”. historical development. Ganesh. “Competency Based HRM”. job task analysis. Radha R. Developing competency models from raw data‐ data recording. Spencer. and Hollyforde. Tata McGraw Hills Publications. Whiddett. Recommended Books 1. competency by objectives. Unit III: Methods of data collection for mapping.‐observation. N. Sharma. Lyle M. New Delhi. Verified ________________ ________________ ________________ Page 58 of 89 ______________________ . 2. “The competencies Handbook”. Course Contents Unit I: Introduction to competency method in Human Resource Management‐ Features of competency methods. validating the competency models. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. content analysis of verbal expression. analysing the data. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Reference Books 1. 2. competency based Career management system and competency linked competitive remuneration system. Sanghi. S. “360 Degree Feedback. Sawardekar.HRM-11 COMPETENCY MAPPING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of the course is to help the students learn the key concepts involved in competency mapping. “Competence at work”. performance criteria. selecting two questions from each unit. Response Books. tools for data collection. surveys. “Assessment Centers: Identifying potential and developing competencies”. New Delhi 3. Assessment centre‐ characteristics and objectives of assessment centre. Tata McGraw Hills Publications. Unit II: Competency mapping procedures and steps‐ business strategies. mapping future jobs and single incumbent jobs. automated expert system. Documentation in assessment centre. using competency profiles in HR decisions. Shermon. Examiner will set eight questions in all. & Spencer Signe M. competency based performance management system. S. validating the competency models Unit IV: Competency based HRM‐ Competency based selection process. short cut method.

Singh S. SQL functions.. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Views.IT-01 DATABASE MANAGEMENT SYSTEM External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to familiarize the students with the concept of database and its utility in organization of information. Digital libraries and Mobile databases. Sequences and Synonyms. Students will attempt five questions in all selecting one question from each unit. Relational. Object‐oriented and Object relational Unit II: Introduction to SQL. New Delhi 2. Cengage Learning Note: 1. 3NF. Back‐up and Recovery. Verified ________________ ________________ ________________ Page 59 of 89 ______________________ . BCNF. Data Base System concepts. database queries. Advance Database concepts‐Distributed databases. Abraham. A. Rob. Integrity and Concurrency control Unit IV: Database security. New Delhi 3. advantages and disadvantages of DBMS. Kahate. Recommended Books: 1. Entities and Relationships. selecting two questions from each unit. Unit III: Database Design‐basic considerations. Internet databases. Examiner will set eight questions in all. Pearson Education. Index. purpose. Multimedia databases. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Denormalization. Network. creating Tables. 4NF and 5NF. and Data Independence. McGraw Hill. 2NF. Pearson Education Reference Books: 1. Korth . K. Database Normalization – 1NF. DML. DBMS Architecture. Components of SQL: DDL.. Data Independence‐Logical and Physical. inserting. schemas and sub‐schema. Database System . Types of DBMS – Hierarchical. joins and set operators. updating and deleting data. Introduction to Database Management Systems. DCL. Course Outline Unit I: Concept of database and database management system. Database Systems .

Examiner will set eight questions in all. Sumner. Risks involved in ERP implementation‐ Technological risks. Verified ________________ ________________ ________________ Page 60 of 89 ______________________ . Tata McGraw Hill. Business Process Re‐engineering and process remodelling Unit II: ERP systems development process. N. PHI. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Alexis. project size and HR aspects in implementation of ERP projects. Ray. designing. Human Resources. Accounting and Finance. Tata McGraw Hill. Pearson Education. benefits and challenges in implementation of ERP systems. customization. Planning and requirement analysis. Enterprise Resource Planning: Text & Cases. New Delhi Reference Books 1. Garg. 2. steps in ERP implementation Unit III: Critical factors in ERP implementation success. re‐ engineering vs. reporting needs and technological challenges Unit IV: ERP Systems: Sales and Marketing.IT-02 ENTERPRISE RESOURCE PLANNING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to provide overall knowledge regarding the concepts and structure of ERP systems and imparts necessary managerial skills for ERP implementation in a business enterprise Course Outline Unit I: Introduction to ERP and its evolution and the integrated systems approach. New Delhi. Production and Material Management. 3. K and Venkitakrishnan.. Project related factors. Supply Chain Management. Marry. V. Rajesh. Additional factors: User Training. selecting two questions from each unit. Future directions and developments in ERP Recommended Books 1. K. New Delhi. Students will attempt five questions in all selecting one question from each unit. ERP design options. New Delhi. Organizational risks. ERP Demystified. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Enterprise Resource Planning: Concepts and Practices 2ed. Enterprise Resource Planning. Leon. Note: 1.

Students will attempt five questions in all selecting one question from each unit. pointers. New Delhi 3. overloading. 2/e. Interaction Modelling: Use case models. Course Outline Unit I: Object‐oriented concepts object and classes. constructors and destructors. state diagrams. Note: 1. Sequence Models. signal generalization and concurrency. inheritance and multiple inheritance.IT-03 OBJECT ORIENTED ANALYSIS AND DESIGN External Marks: 50 Internal Assessment: 20 Practical: 30 Time: 3 Hours Course Objective The main objective of this course is to familiarize the students with object oriented methodology of analysis. Activity Models Unit III: Object oriented analysis and design: process and development life cycle. Extending classes.TMH. Domain analysis. encapsulation. selecting two questions from each unit. constraints. OOPS with C++. Transitions and conditions. 2/e. Application analysis. State Modelling: Events. functions. Class Modelling: objects. Saurav Sahay : Object Oriented Programming with C++. C++ . Examiner will set eight questions in all. Pearson Education. Recommended Books 1. Addison Wesley. Michael Blaha and James Rumbaugh. Balaguruswamy . Stroustrup. links and associations. The Unified Modeling Language User Guide. nested states. System design. Object ‐ Oriented Modeling and Design With UML. virtual functions and polymorphism. classes. generalization and inheritance. Ivar Jacobson and James Rumbaugh. Unit IV: Object Oriented Programming using C++: Classes and objects. System Conception. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. USA. Grady Booch. grouping of constructs.. links and associations. aggregation. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Oxford University Press Reference Books 1. States. design and programming. Verified ________________ ________________ ________________ Page 61 of 89 ______________________ . input‐output operations. Class design. Pearson Education. New Delhi 2. polymorphism. System Implementation. Unit II: Object Oriented Modelling Concepts. type conversions. New Delhi 2.

Conceptual framework for management of technology. Management of technology at firm and national levels. Tata McGraw Hill. Unit IV: Acquisition of technology: methods and issues. technology and its relationship with knowledge. technology audits. Exploitation of technology. Strategic Management of Technology & Innovation. Note: 1. Students will attempt five questions in all selecting one question from each unit. Technology transfers: Process and Issues Recommended Books 1. Tata McGraw Hill. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Examiner will set eight questions in all. Technology creation using research and development. Norma Harrison and Danny Samson. Technology Management: Text and International Cases. Tarek Khalil. Clayton Christensen and Steven Wheelwright. critical factors in managing technology. selecting two questions from each unit. technology management for managing competitiveness. Technology planning: forecasting technology. TMH. New Delhi 2.IT-04 TECHNOLOGY MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective The main objective of this course is to familiarize the students with the various aspects of technology management and its application in business organization. Unit II: Technology and management paradigms. Process of technological innovation. factors affecting technological innovations Unit III: Competitiveness: basic concepts and indicators. Course Outline Unit I : Basic concept of technology. New Delhi Reference Books 1. technology life cycles. technology and market interaction. Formulation of technology strategy. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Robert Burgelman. Classification of technology. business and society. Management of Technology. Aligning business and technology strategy. New Delhi. Verified ________________ ________________ ________________ Page 62 of 89 ______________________ .

EM Awad and HM Ghaziri (2007). Press. knowledge management portals. Examiner will set eight questions in all. Delhpi method. brainstorming. intelligence and experience. protocol analysis. Knowledge Management. Designing Knowledge Management Architecture. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. types of knowledge. Nominal Group Technique. User acceptance testing. selecting two questions from each unit. Hislop. data. Knowledge Management. New Delhi. post implementation review. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Knowledge testing. overview of data visualization. Oxford University. Ethical. Knowledge Management. consensus decision making. Students will attempt five questions in all selecting one question from each unit. Concept mapping. Sage. Logical testing.IT-05 KNOWLEDGE MANAGEMENT SYSTEMS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the participants with the Knowledge Management and its application in business Course Outline Unit I: Basic concept of knowledge. Knowledge system deployment. Unit IV: Knowledge transfer: prerequisites. onsite observations. capturing tacit information. Vikas. Pearson Education. fuzzy reasoning. Verified ________________ ________________ ________________ Page 63 of 89 ______________________ . Shukla & Srinivasan. User training and deployment. methods and strategies. New Delhi Note: 1. Delhi. Unit III: Quality Assurance. Reference Books 1. expert evaluation. Unit II: Knowledge creation. blackboarding. data mining. Knowledge codification. legal and managerial issues in knowledge management Recommended Books 1. Role of internet in knowledge transfer. 2. Warier. information and knowledge. interviews. New Delhi 2. Knowledge management lifecycle. implications of knowledge management.

Software Engineering. An Integrated Approach to Software Engineering 3e. Fundamentals of Software Engineering. COCOMO. Tata Mc Graw Hill. Software Engineering: A Practitioner’s Approach 6e. Models: Waterfall model. cohesion). Thomson Learning. Course Contents Unit I: Concept of software engineering. Jain. Examiner will set eight questions in all. quality assurance plans. Rapid Application Development model. Narosa 3. token count. project scheduling. effective modular design (coupling. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. selecting two questions from each unit. Oxford University Press. testing fundamentals. Leon & Leon. 2. software characteristics. Unit IV: Coding. data structure metrics. Pressman. verification. Prentice Hall of India. test plan. function point analysis. testing. structured programming. Note: 1. Recommended Books 1. Spiral model. Jalote. monitoring and control. project monitoring plans. areas of applications. Pearson Education. Software Development Life Cycle. New Delhi 4. Unit II: Software quality factors. test case design. Ghezzi. Vikas Publishing House. Fenton & Pfleeger. functional and structural testing. Software Engineering. design tools and techniques. prototyping.IT-06 SOFTWARE ENGINEERING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to familiarize the students with the software development process. software metrics: categories. Software Metrics. 5. design objectives. Delhi Reference Books 1. software quality assessment. New Delhi. Students will attempt five questions in all selecting one question from each unit. unit and integration testing. Software risk management Unit III: System design. and testing for the optimum functionality at reasonable costing. New Delhi 2. Software Engineering. Prototyping model. Sommervile. cost estimations. activities during testing. Verified ________________ ________________ ________________ Page 64 of 89 ______________________ . A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.

Cryptography: basic concepts.IT-07 INFORMATION SECURITY AND CYBER LAWS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the participants about various aspects of information security and cyber laws. Course Outline Unit I: Overview of basic concepts of security: Confidentiality. cyber‐crime and IT Act 2000. Security policies: types. Legal resources against Hacking. New Delhi. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Physical security control. Cyber fraud. pornography and other IT offences. Key management. selecting two questions from each unit. Copyright and protection of contents. Students will attempt five questions in all selecting one question from each unit. Examiner will set eight questions in all. Matt Bishop. Note: 1. malware detection Unit III: Legal Issues in information and communication technology. Introduction to Computer Security. Pearson Education. Intrusion detection. defamation and abuse. operational and human issues in information and network security. Information Security: Principles and Practices. Contracts in cyber world and Jurisdiction Unit IV: Cybersquatting. 1/e. Access control mechanism. Firewalls. legal and other innovative moves against cybersquatting. Vivek Sood. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. development and management Unit II: Authentication. Pearson Education. Cyber Law Simplified. Operations security. New Delhi Reference Books 1. Mark Merkow and James Breithaupt. symmetric and asymmetric cryptography. Protection of Cyber consumers in India Recommended Books 1. Verified ________________ ________________ ________________ Page 65 of 89 ______________________ . E‐Commerce Taxation. New Delhi 2. Tata McGraw Hill. Security threats. Information security principles. Integrity and Availability. Software piracy.

IT-08 DATA ANALYSIS WITH EXCEL AND SPSS External Marks: 50 Internal Assessment: 20 Practical: 30 Time: 3 Hours Course objective The objective of this course is to familiarise the students with the practical approach of using Excel and SPSS like software in data analysis. printing and saving output files. Summarizing Data: Frequency Distribution. Simple Linear Regression analysis. Verified ________________ ________________ ________________ Page 66 of 89 ______________________ . Performing What‐if Scenarios. Course outline Unit I: Understanding Data: Data. Basic Concepts of Analysis: Population and Sample. Creating and Managing Charts and Graphs. Chi‐square test. Qualitative (Categorical and Ordinal). Whigham David. Mann‐Whitney U test. Wilcoxon Matched‐pairs Signed Rank test. Basic Non‐parametric statistics: One‐sample K‐S Test. Hypothesis testing for two populations Unit IV: ANOVA. Parametric and Non‐ parametric tests. Hypothesis testing for single population (One sample z‐statistic and t‐statistics). Computing select measure of central tendency and dispersion. selecting two questions from each unit. Business Statistics. Descriptive and Inferential Statistics. Types of Data and Levels of Measurements: Quantitative (Discrete and Continuous). Reference Books 1. Managing Data Lists in Excel: Building. Pearson Note: 3. Generating Pivot Tables. Data Entry (Manual and Autofill). Business Data Analysis. opening and reading data files from SPSSS and non‐SPSS sources. Formulas and functions. sorting data. Pearson 2. Variables (Dependent and Independent). Graphical presentation. Examiner will set eight questions in all. Press. cell referencing. Oxford University. Friedman test and Spearman’s Rank Correlation Recommended Books 1. Darren George and Paul Mellery. Sorting. Students will attempt five questions in all selecting one question from each unit. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 4. Workbooks and Worksheets. one‐tailed and two‐tailed test of hypothesis. Defining variables. Parameter and Statistic. Preparing and coding data for analysis. 18. Naval Bajpai. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Using ‘Data Analysis’ Add‐in in Excel for computing basic descriptive and inferential statistics Unit III: Introduction to SPSS: Creating and Managing Data files. Kruskal‐Wallis test. Navigating through cell. 8/e. Factor Analysis. SPSS for Windows Step by Step: A Simple Guide and Reference. Multiple Regression Analysis. Filtering and managing. Creating.0 Update. Unit II: Introduction to Excel: Understanding Spreadsheets. Delhi. Basics of Building and running Macros.

purging rules. Thareja. Pearson Education. Sequence. Criteria for selecting and acquiring hardware and software for data warehouse implementation. backup and recovery strategy. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Implications of using data warehouses for the business: purpose. Students will attempt five questions in all selecting one question from each unit. Warehouse Management and Support: Capacity planning. Verified ________________ ________________ ________________ Page 67 of 89 ______________________ . and Visualization: Core Concepts. Emerging trends in Data Warehousing Recommended Books 1. Data Warehouse planning Unit IV: Data Warehouse implementation. Multidimensional Online Analytical Processing (MOLAP) and Relational Online Analytical Processing (ROLAP). Data Warehouse applications. Oxford University Press. Identifying data sources and defining Warehouse architecture. Data Mining technologies and applications. Mining. Unit II: Data mining and its techniques: Classification. Market Basket Analysis. Warehouse Maintenance and Evolution. Data Warehousing: Architecture and Implementation. Marts and Warehouses. Pearson Education. Preliminary survey and source system audit. Delhi. Data Warehousing. Risks involved and mitigation approaches. 2. New Delhi. Association. Tata McGraw Hill. Oxford University Press. New Delhi. Overview of Online Analytical Processing (OLAP). Limitations and challenges to Data Mining. Cluster. 3. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. impact on decision making and business functions.IT-09 DATA MINING AND WAREHOUSING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarise the students with data mining and warehousing and its application in business organizations Course Outline Unit I: Basic Concepts of Data Warehousing: Data Stores. Data Warehousing. Soumendra Mohanty. George M. Pudi. Hawkins. Marakas. Delhi. Humphries and Michael W. Note: 1. Data Mining. Unit III: Warehousing Strategy: Developing organizational context. selecting two questions from each unit. Examiner will set eight questions in all. Mark W. Managing Warehouse Metadata. Reference Books 1. Modern Data Warehousing. security measures. cost‐benefit analysis/return on investment. Data Warehouse characteristics and environment. New Delhi 2.

Singapore. communication and team development. Students will attempt five questions in all selecting one question from each unit. Risk Management. 2. Effort Estimation and Scheduling. Project Closure analysis Recommended Books 1. Software Project Management: A Unified Framework. Software Project Management: A Real‐World Guide to Success. Verified ________________ ________________ ________________ Page 68 of 89 ______________________ . Project Monitoring and Control: Project Tracking. Joel Henry (2004). Pearson Education Asia. Course Outline Unit I: Software Characteristics & Applications. Walker Royce (2001). Examiner will set eight questions in all. Structure of project management plan. New Delhi Reference Books 1. Unit IV: Configuration management and control. Development Project Management Plan: Team structure. Pearson Education. selecting two questions from each unit. Quality Planning. Software Processes and Process Management. Customer Communication and issues. New Delhi Note: 1. Unit III: Measurement and tracking planning.IT-10 SOFTWARE PROJECT MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of this course is to make students about the various issues related to software project management and its successful implementation. Pankaj Jalote (2004). First Edition. Process Planning. Defect analysis and prevention. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Software Project Management in Practice. Milestone analysis. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. KPAs for Software Project Management. Unit II: Project Planning Infrastructure. Pearson Education. Overview of Compatibility Maturity Model.

G. Madura. Bhalla. Jeff. Transactions and economic exposures. 2. 5. Recommended Books 1. “Multinational Business Finance”. Reference Books 1.IB-01 FOREIGN EXCHANGE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with the mechanism of foreign exchange market. New Delhi 7. the Interest Rate Parity Theorey: the Expectation Theory. Unit II: Foreign Exchange Transactions – Purchase and Sale transactions – Spot Vs Forward transactions – Forward Margins – Interbank Deals – Cover deals – Trading – Swap deals – Arbitrage Operations – Factors determining Forward margins.. Verified ________________ ________________ ________________ Page 69 of 89 ______________________ . Shapiro. Students will attempt five questions in all selecting one question from each unit. 6. V. Respose Books. New Delhi Note: 1. Sage Publications. Maurice D. C. Currency Options – Exchange traded transactions – Financial Swaps – Forward Rate agreements – Interest Rate Options. measurement of foreign exchange exposure and its management Course Contents Unit I: The Foreign Exchange Market : Organisation – Spot Vs Forward Markets – Bid and Ask rates – Interbank Quotations – International Market Quotations – Cross Rates – Merchant Rates – FEDAI Regulations – Role of RBI. Stonhill. A. New Delhi. Pearson Education. “Derivatives Simplified”. Exchange Rates ‐ Exchange rate systems – Gold Standard – Bretton Woods – Fixed Vs Floating Exchange Rate systems – Determinants of Exchange Rates – Exchange Controls. Mofit. Concepts”.. Madhu Vij. 4. 3. Levi. “International Finance”. Jeevanandam. New Delhi. Trading and Settlement Mechanism of Currency Futures. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. International Financial Instruments. “International Financial Management”. Vijayabhaskar P and Mahapatra B. 2. Currency Futures. Currency Forwards. Trading strategies using option contract.K. John Wiley Publication. Sultan Chand & Sons. “Foreign Exchange: Practice. Tata Mc Graw‐Hill. Unit IV: Foreign exchange risk and exposures‐ Measuring and Managing Translation. “International Financial Management”. Tata McGraw Hill. “Multinational Financial Management”. Financing and Export financing. Apte. Eitman. International Trade. Unit III: Currency Derivatives. New Delhi. Anmol Publications. Examiner will set eight questions in all. New Delhi. “International Financial Management”. Excel Books Publications. International Fisher Effect. selecting two questions from each unit. “International Financial Management ‐ Text and Cases”. Thomson Publications. New Delhi. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. P.

where and how” Anupam publications. of India. Govt. New Delhi. Finance for export on deferred payment terms. Engineering Goods. “Export‐Import Procedures and Documentation”. Import licensing policy. New Delhi 5. Leather Products. New Delhi. Export Potential of Services – Export Potential of Select Commodities. Customs Clearance. House. Himalaya Pub. Cherian and Parab. Replenishment licensing. Agricultural Products. 7. Himalaya Publishing House. Limited Tendering. “International Marketing”. Himalaya Publishing House. Duty drawbacks.C. Floriculture. shipment of export cargo. Duty drawbacks. Gems & Jewelry. etc. “Export ‐Import Management”. Asin. Verified ________________ ________________ ________________ Page 70 of 89 ______________________ . New Delhi 4. “Export what. Marine Products. (Volumes I. Import‐export pass book. Capital goods licensing. 8. EOUs. Course Contents Unit I: World Trade : Direction and Composition of World Trade. EPZ/SEZ/FTZ – Role and Significance – Export Trading Houses – Star & super Star Trading Houses. Excel Publications. Foreign Exchange Regulations Relating to Import. tax incentives. Import and Export Promotion. New Delhi. 4. Export Incentives: Overview of export incentives‐EPCG.IB-02 EXPORT IMPORT MANAGEMENT AND DOCUMENTATION External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of the course is to familiarize the students with the management of export and import business and its documentation. Ltd. procedures. Direction and Composition of India’s Foreign Trade – Role of Banks and Other Institutions in India’s Foreign Trade. Cherunilam. Reference Books 1.D. 3. Export‐Import manual. Recommended Books 1. Unit III: Export Management: Export Finance and Credit.. of India. Unit IV: Import Planning: Methods of Import Procurement – Global Tendering. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Rathod. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Role of clearing and following agents. Export credit guarantee and policies. “Export Marketing”. Francis. Nabhi Publication. Procedures and documentation. Paras Ram. Export Procedures: General excise clearances. Oxford University Press. “International Trade and Export Management”. New Delhi 6. Textiles. Mode of payment. Rathor and Jani. Forward exchange cover. Government of India: Export‐Import Policy. selecting two questions from each unit. Government of India: Handbook of Procedures. Significance of Exports & Imports to Nations Progress. 2. Handbook of Export‐Import procedures: Ministry of Commerce. Export Prospects in Various Countries Unit II: Export documentation. Kapoor. “Export Management”. New Delhi 2. Students will attempt five questions in all selecting one question from each unit. Export‐Import Policy: Ministry of Commerce. Negotiated Procurement. Vikas Publishing House Pvt. 3. Long‐term Contracting. Export houses and trading houses Import finance – Instruments of financing. Acharya & Jain. Himalaya Publishing House. duty exemption schemes. Kumar. Examiner will set eight questions in all. Govt. II and II) New Delhi Note: 1. Export credit. 5. Actual user licensing. EXIM Policy – Objectives – Facilities & Restrictions. Readymade Garments. Paul: Export Import Management. Related Procedures.

John. M. New Delhi. Selection of foreign distributors/agents and managing relations with them. Provision of sales related services. New Delhi 3. “International Marketing”. “International Marketing: Analysis and Strategy”. Himalaya Publishing . Reference Books 1. Unit II: Environment of International Business: Introduction. Political and Legal Environment. Financial and Monetary Environment. New Techniques in International Marketing. Onkvisit. Dryden Press. Oxford University Press. Students will attempt five questions in all selecting one question from each unit. Packaging and labeling. Pricing Decisions: Environmental influences on pricing decisions. Warren J. Sak and John J.. Differences between Domestic and International Marketing. selecting two questions from each unit. Srinivasan. R. Pearson 4. New Delhi 7.IB-03 INTERNATIONAL MARKETING External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The objective of the course is to familiarize the students with the nature and practices of international marketing. 6. Promotion Decisions: Complexities and issues. Examiner will set eight questions in all. New Delhi 8. “International Marketing”. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Boston. Czinkota. Definition and Dimensions of International Markets. 5. Unit III: Product Decisions: Product planning for global markets. Standardisation vs Product adaptation. Marketing Plan for Exports. International advertising. Himalaya Publishing House. “International Marketing”. personal selling. Recommended Books 1. CBS Publications. Export Assistance. Benefits of International Marketing. S. New Delhi 2.Shaw. Channel selection decisions. New Delhi 2. International pricing policies and strategies. After reading the course. Gitman. Fayerweather. Institutional Infrastructure for Export Promotion in India. 3. Cultural Environment. Jain. Thomson Press Note: 1.C. “Global Marketing”.R. Prentice Hall.. Management of international brands. Indian Foreign Trade: Indian Trade Policy. sales promotion and public relations. International Sub‐Contracting. Prentice Hall of India. “International Marketing”. Doole. Overseas Market research. Joshi: Internationa Marketing. Keegan. & Lowe. “International Marketing”. Risk Export Documents and Procedures. Prentice Hall. Verified ________________ ________________ ________________ Page 71 of 89 ______________________ . Joint Ventures. EXIM Policy of India. should will be able to distinguish international marketing mechanics from the domestic marketing models and approaches Course Contents Unit I: Introduction: Basic Concepts of International Marketing. “Global Marketing Management”. Recent Transit in India’s Foreign Trade. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Multinationals Exports Finance. Francis Chernnilam. New Delhi. Prentice Hall. R. New product development. J. Unit IV: Distribution Channels and Logistics: Functional and types of channels. International logistics decisions. Rathore & Rathore. “International Marketing”. “International Marketing Strategy”. EPRG Framework in International Marketing.

Himalaya Publishing. Difference between SCM and Logistics. Bardi. Dry Ports. Key Logistics Functions. Recommended Books 1. Khanna. Multi‐modal transportation and CONCOR.III: Developments in Ocean Transportation: Containerization. Asia Publishing House. 5. Desai. Examiner will set eight questions in all. K.S. International supply chain management and logistics. “Indian Shipping Perspectives”. inter‐state goods movement. “Shipping Management: Cases and Concepts”. Sahay. Ram. Sahay. Coyle.N. Growth and Status of Ports in India. shipping agents. Linear Operations. Concept of customer service. Macmillan. Macmillan. M. liner and tramp operations. Total Cost Concept. Ship owner and shipper consultation arrangements.S.Stock. “The Management of Business Logistics”.K. “Shipping Management: Cases and Concepts”. Total Cost Approach – Containerization: CPS and Inland Container Depots.Rugman – Oxford Handbook of International Business. UN. B. Transportation activity – internal transportation. West. System elements. Unit. Dry ports. Port Services Pricing. Anupam Publications. 9. 4. Code of conduct for liner conferences. 3. “Shipping”. “SCM for global Competitiveness”. Reference Books 1. Delhi. Air and Sea – Evolution and Perspectives of Indian Shipping Industry. Note: 1. B. “Indian Shipping Perspectives”. Douglas M. New Delhi. Problems and Prospects.S. H. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. James R. Tramp Operations Chartering Principles and Practices – Air Transportation Advantages.IB-04 INTERNATIONAL LOGISTICS MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To give students proper understanding of logistic management in International Business. UNCTAD. V. International Transportation: International Transport System. Role of intermediaries including freight booking. Anupama Publications. CFS and inland container depots. Significance and Types of Ware Housing Facilities. 6. H. Problems UN Convention on Shipping. Alan M. Relevance of logistics in international business. Multi Model Transportation and CONCOR. SCM for Improved Customer Service and Enhanced global Competitiveness. 2. Desi.P. West Publishing Co. Road.al. “Supply Chain Management in the Twenty First Century”. selecting two questions from each unit. Verified ________________ ________________ ________________ Page 72 of 89 ______________________ . 2. Shipping Documents and Reports. Supply Chain Management: Principles of SCM. “Physical Distribution”. Raghuram et.Lambert. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Langley Jr. Carrier‐consignee Liabilities. Asopa. Students will attempt five questions in all selecting one question from each unit. Choice of Mode – Rail. Unit.II: General Structure of Shipping: Characteristics. McGraw Hills. 11. Freight Structure and Practices.B. Unit IV: Ware Housing: Inventory Management – Concepts and Application. C&F agents. UN convention on shipping. Role of Ports: Port Organization and Management Responsibilities of Port Trust. Carriage of Goods – Legal Aspects. Use of Maritime Transport Volume one: ESCAP. Oxford University Press 7. “Strategic Logistics Management”. Delhi. 10. Course Contents Unit I: Marketing Logistics: Concept. Macmillan. objectives and scope. 8. Chartering principles and practices. Freight structure and practices.

Pearson Education. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. 4. “The International Environment of Business”. International Investment : Types and significance of foreign investments – factors affecting international investment – growth and dispersion of FDI – cross border mergers and acquisitions – foreign investment in India – The New Policy – EURO/ADR issues – M & A – Indian companies going global. New Delhi. SAPTA. Unit II: International Economic Environment – Regional integration and trade blocks – Types of integration – theory of customs union. foreign investment flows and barriers‐ Foreign Direct Investment. Tata McGraw Hill. Verified ________________ ________________ ________________ Page 73 of 89 ______________________ . GATT.D. political and legal environment. Biswanath. Daniels.. Aswathappa. Unit IV: International Trade and Payments: Government Influence on Trade: Trade in merchandise – Trade in services – Global sourcing – degree of dependence – balance of payments – trade and BOP of India. New Delhi. Asian Development Bank. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. K. Note: 1. Charles W. LEE Radesbaugh. Reference Books 1. Foreign Investment: Capital flows – types and theories of foreign investment. J. New Delhi. and H. Bhattacharya. Framework for analyzing international business environment – geographical.L. South Asia Book. importance and scope. New Delhi 5. Hill. “International Business‐competency in the Global Marketplace”. “Global Business Management”. UNIDO. socio‐cultural. Macmillan. Manab. Black and Sundaram. selecting two questions from each unit. Recommended Books 1. Unit III: Nature of International Business Environment : Forces – Political environment – Legal Environment – Technology – Cultural Environment – Country Classifications – Economic Trade Policies. Tata McGraw Hill publications.IB-05 INTERNATIONAL BUSINESS ENVIRONMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The main objective of this course is to familiarize the students with the business environment in the International arena. Meier. Technology transfers – importance and types. Multinational Corporations: Conceptual framework of MNCs. “International Business‐Environment and Operations”. TRIPS. TRIM. Students will attempt five questions in all selecting one question from each unit. UNCTAD. Course Contents Unit I: International Business: Nature. Cultural contacts of global management – Understanding the role of culture – communicating across cultures – cross cultural negotiations and decision making. “International Business Environment”. New Delhi. B “Going International Response Strategies for Indian Sector”. GATS. 2. New Delhi. International Trade Centre. Oxford Press. Adhikary. European union – regional groupings – integration of developing countries – SAARC. 2. 3. “Economic Environment of Business”. Wheeler Publishing Co. Gerald M. New Delhi. Examiner will set eight questions in all. 6. WTO. International Trade and Investment Theory ‐ Historical developments of Modern Trade theory – Investment theories – Theory of capital movements – Market imperfections – Internationalization – Appropriability – Location specific advantage. Gosh. international commodity agreements – quota agreements – Cartels – Bi‐lateral & Multi lateral contracts – Economic institutions – International Monetary Funds (IMF) – World Bank. Prentice Hall of India. economic. “International Business”. MNCs and host and home country relations.

New Delhi. Prentice Hall of India. Mc Graw Hill. 4.C. Arbitrage opportunities.G. Adrian. European monetary system. Delhi. IBRD. Eiteman. C.N. Pearson Education. Examiner will set eight questions in all. CPs. Recommended Books 1. Euro Loans. Piggot. Apte. “International Finance”. Course Contents Unit I: Introduction to International Financial System: Brettonwood conference and afterwards. W. Prentice Hall of India.M and E. IDRs. New Delhi 2. Repos. Henning. Adrian. “International Financial Management”. Fixed versus Floating Exchange Rate regimes. South East Asia Crisis and Current Trends. 6. Euro Bonds. derivatives. European Monetary System. “Multinational Financial Management”. “Multinational Business Finance”. P. floating rate instruments. Stonehill & Pandey. Verified ________________ ________________ ________________ Page 74 of 89 ______________________ .. International Banking & Money Market‐ International banking Services – Capital Adequacy Standards‐International Money Markets. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Reference Books 1. selecting two questions from each unit.IB-06 GLOBAL FINANCIAL MARKETS AND INSTRUMENTS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course objective To familiarize the students with operations of global financial markets and instruments available for financing & investment opportunities in international Markets. ADRs. Global Shopping for funds and Investments : Comparison of Domestic. “Multinational Finance”. R. IMF. New York. Prentice Hall of India. Int. McGraw Hill. and Scott. W. Shaprio. International Equity Sources ‐ Global Equity Markets‐ Methods of Sourcing ‐ Cross‐listing in Secondary Markets‐ New Equity Issues. loan syndication and Euro deposits. Integration of financial markets and approach. New Delhi. Development Banks. New York. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Foreign and Euro Currency Markets for Lending and Investment – Forex Risk – Interest Rate Parity – Cover deals – Using global markets for Hedging – Arbitrage – speculation – Cost comparisons. “International Financial Management”. 2. 5. Tata McGraw Hill. Global Financial Crisis and Financial system Unit II: Creation of Euro Currency Markets: Creation of Euro Dollar – Emergence of Global Currency Markets – Size and Structure of Europe and Asian Markets – Transaction – Regulatory systems – Major instruments Unit III: International Financial Markets and Instruments: International capital and money market instruments and their salient features. “International Financial Management”. 3. Students will attempt five questions in all selecting one question from each unit. A. “The Essence of International Money”. Buckley. Role of financial intermediaries.. Rodriqufe.H. Ed. International. Maurice. New Delhi Note: 1. Prentice Hall of India. Levi. Buckley. New Delhi. International Debt Sources‐ Debt Management and Funding Goals ‐ International Debt Instruments‐ International Bank Loans ‐ Euronotes‐ International Bond Market Unit IV: International Financial Instruments and Institutions: GDRs.E Carter.

Krishna Rao. Dispute Settlement Body and Trade Policy Review Body. Recommended Books 1. New Delhi. “International Business Text and Cases”. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.O. and Anti‐Dumping Measures – Types of Dumping ‐ Objectives. Verified ________________ ________________ ________________ Page 75 of 89 ______________________ . Ltd. Principles of W. Bhatia. Unit IV : W.S. Bansal.. F. Course Contents Unit . New Delhi: Vikas Publishing House Pvt. Unit II: W. Effect on Pharmaceutical Industry. Dispute Settlement Mechanism – Council for Trade in Goods. Protocol to the GATT 1994.T. Excel Publications. Examiner will set eight questions in all. New Delhi 2. “The World Trade Organisation”. W. selecting two questions from each unit. Subba Rao. Vikas Publishing House.B. Council for Trade Related Aspects.T.L. New Delhi 4. Cherunilam. Rao.IB-07 W.T. Himalaya Publications. New Delhi. “International Economics”. H. Removal of Quantitative Restrictions(QR).T. 3. New Delhi 2. “WTO and International Trade”.O. – Organization Structure – Functions of W. Effect on Agriculture. P. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Mittal Publications.T. Effects of Dumping on Importing and Exporting Countries. “W. Unit III: Agreement on Trade in Services. W.T. Trade Related Investment Measures (TRIMS) Multi Lateral Agreements on Investments.O.O.T. Himalaya Publications. Agreement on Textiles and Clothing. Reference Books 1. Agreements.T. Various Anti‐ Dumping Measures. Note: 1. GATT – Provisions – Its Working. Issues relating to E‐Commerce.I: Evolution of GATT. M.O. GATT 1994 – Uruguay Round. “International Business”. Gems and Jewelry etc.O.O.O. Trade Related Intellectual Property Rights (TRIPS). Students will attempt five questions in all selecting one question from each unit. Council for Trade in Services. Effect on Other Products like Leather Products.T. AND INDIA External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students with the functioning of WTO and its policies related to International Business. Text and Cases”. Establishment of W.O. P. N.

“International Management: Concepts and Cases”. Course Contents Unit I: International Management: Trends. 4. Examiner will set eight questions in all. Note: 1.IB-08 MANAGEMENT OF MULTINATIONAL CORPORATIONS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective The basic objective is to familiarize the students with the operations and management of MNCs. Management of production. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. legal and political dimensions. New Delhi. 2. New Delhi. Headquarter and subsidiary relations in international firms. Ethics and social responsibility of business. “Management: The Global Perspective”. Macmillan. Strategic Issues involved. Thakur. Unit IV: Indian Perspectives and Policy: Internationalization of Indian business firms and their operations abroad. Reference Books 1. Burton.Gene E. Anant. Unit II: Comparative Management : Importance and scope. Methods of comparative management . India. Srivastava. Tata McGraw Hill. 2. management styles and practices in US . Marketing financial. Adhikary. “International Management”. Koontz and Whelrich.. New Delhi. Christoppher Bartlett and Sumantra Ghoshal.N. Recommended Books 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Locus of decision making. Nagandhi. Services technology and operations. China. Different schools of thought of international management. Hodgetts. Students will attempt five questions in all selecting one question from each unit. Korea. New Delhi.R. Tata Mc Graw Hill. Tata McGraw Hill. Unit III: International Business Strategy: Creating strategy for international business. Tata McGraw Hill. selecting two questions from each unit. Management of joint ventures and other international strategic alliances. and B. New Delhi. challenges and opportunities. Organizational design and structure of international corporations. Growth and Development of MNCs: Role and Significance of MNCs – Pattern of Growth – Country of Origin – Different Management Styles. “Transnational Management: Text and Cases”. Manab. “International Management” . 3. New Delhi. Strategic Alliances: Acquisitions and mergers. “Global Business Management”. International Mergers and Acquisitions.Prentice Hall of India Ltd. Manab.Japan. Verified ________________ ________________ ________________ Page 76 of 89 ______________________ . Changing government policy on entry of FIs and FIIs.

2. export subsidies. anti dumping/countervailing duties. Unit II: Free trade vs protection. D Salvatore. Export – Import policy. Theories of foreign trade – absolute and comparative advantage theories. Varsheny R. selecting two questions from each unit. Sage Publications. Unit IV: Foreign Investment Policy: Policy and frame work for FDI in India. Examiner will set eight questions in all.IB-09 INTERNATIONAL TRADE THEORY & PRACTICE External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To sensitize the students about the foreign trade policy and its implications for International Business. Sodersten. M. Import facilities. trade as an agent of globalization.L. Duty drawback.. Bhattacharya. 5. Rupee convertibility. Commonwealth Publishers. H Robert Heller. Biswanath. Krugman.O. “Economic Environment of Business”. New Delhi. Reference Books 1. Verma. Course Contents Unit I: International Trade: Growing importance of trade in world economy. 2. Black and Sundaram. R. Economic Survey( lastest issue) Note: 1. tariff retaliation.Instruments of Export Promotion: Export assistance and promotion measures. Unit III: India’s Foreign Trade and Policy: Direction and composition of India’s foreign trade. Delhi. International economic integration‐ forms and levels. “ Theory and Problems of International Economics” Mc Graw Hill. Sultan Chand & Sons. Policy on foreign collaborations and counter trade arrangements. Students will attempt five questions in all selecting one question from each unit.L. New Delhi. 3. Paul and Maurice Obstfeld. Wheeler Publishing Co. London. Of India. Terms of trade. New Delhi 7. Export promotion and institutional set – up. EPCG scheme. Deemed exports.” International Economics: Theory and Policy”. “International Business Environment”. “International Trade”. Exchange controls and other non‐tariff measures. “ International Trade”. South Asia Book. economic effects of tarrif. Balance of payments and adjustment mechanism. Govt. New Delhi. B O Soderstan. “Anti‐dumping and Countervailing Measures”. Project and consultancy exports.K. MacMillan. “Going International Response Strategies for Indian Sector”. Bhattacharya. Gupta. Modern theory of trade – Hecksher‐ Ohlin theory. Delhi. Pearson Education. B.B. gains fro trade. New York. Marketing assistance. Gosh. 6. Indian Joint ventures abroad. tariff classification. Prentice Hall of India. 4. New Delhi 8. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Project and consultancy exports. Verified ________________ ________________ ________________ Page 77 of 89 ______________________ . Recommended Books 1. “International Economics”. Prentice Hall of India. repercussions of regional economic grouping on the trade. 3. Duty exemption schemes. Prentice Hall of India. “ International Trade”. Indian joint ventures abroad. “International Marketing Management”. New Delhi. New Delhi. Tax concessions. trade creating and diverting effects a custom union. 4. and B. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

IB-10 INTERNATIONAL BUSINESS LAWS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with various laws governing International business and their proper understanding for right decision making. Students will attempt five questions in all selecting one question from each unit. Reference Books 1. GATT/WTO provisions relating to preferential treatment of developing countries. Motiwal OP. Julton D.. Regulations and Treaties Relating to: Licensing. Examiner will set eight questions in all. Emest W. Telecommunications. Join Ventures. P. Course Contents Unit I: Legal Framework of International Business: Nature and complexities. Verified ________________ ________________ ________________ Page 78 of 89 ______________________ . International sales agreements. Pamella Selman – Law of International Trade Text Book 5. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. Lew. 3. New Delhi. Frame work relating to Electronic Commerce. Bhowmik and Company. New Delhi.K “Business Law for Managers”. Setting up offices and branches abroad. technical standards. Foreign investments. “International Trade Law and Practice”. 3. Recommended Books 1. Rights and duties of agents and distributors.D. New Delhi Note: 1. Daniels. custom valuation and dispute settlement. Restrictions on trade in endangered species and other commodities. Goel. Unit II: Regulatory Framework of WTO: Basic principles and charter of GATT/WTO. “International Contracts: Drafting the International Sales Contracts”. 2. Payments terms. Technology transfer. “International Business. Unit III: Regulatory Framework and Taxation : Electronic Commerce – Cross Border Transactions – On‐line Financial Transfers – Legal Safeguards – International Business Taxation – Tax Laws – Multilateral and Bi‐lateral treaties – Sharing of Tax revenues Unit IV: Indian Laws and Regulations Governing International Transactions: FEMA. International business contract – legal provisions. Wiley India. London. World Trade Press. selecting two questions from each unit. Redebungh. Environments and operations”. John. Franchising. Karla Shippey. Euromoney Publications. Taxation of foreign income. “Export Trade – The Law and Practice of International Trade”. Sultan Chand & Co. Ogram and Lee H. Awasthi HIC “International Trade – the law and practice”. Sweet and Maxwell Publications 2. TRIPs and TRIMs. 4. Code and common laws and their implications to business. “Commercial Law”. subsidies. Kapoor N. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Regional groupings. Schmothoff’s C. Patents and trade marks. Implications of WTO to important sectors – GATS.M and Clive Stand brook. antidumping duties and other non‐tariff barriers.R.

customer service strategy. and international land transportation. distribution resource planning. Unit III: Planning the global supply chain. Springer‐ Verlag New York. Examiner will set eight questions in all. Students will attempt five questions in all selecting one question from each unit. logistical packaging. importance in global economy. Recommended Books 1. network design for global supply chain management. Benchmarking the supply chain. “International Logistics”. safety stock determination for service level. characteristics of global supply chains. performance measurement and evaluation in global supply chains. customer service and customer retention. supply chain as a competitive advantage. Incorporated. John & Sons. modeling in supply chain‐ inventory models. symptoms of poor inventory management. B. risk management in the global context. types. determinants for outsourcing decisions. “SCM for global Competitiveness”. role of government in controlling international trade and its impact on logistics and supply chain. “International Logistics: Global Supply Chain Management”. Panos Kouvelis. Wiley‐ India. “Supply Chain Management in the Twenty First Century”. supply chain relationship to business performance. Routledge. characteristics and salient features. structuring supply chain capabilities. Sahay. factors influencing mode and carrier selection decision. logistical objectives of transport. role of outsourcing in global supply chain management. Course Contents Unit I: International logistics and supply chain management: meaning and objectives. Macmillan. warehouse. meaning of 3 PL and 4 PL service providers. facilities. inter‐modal transportation in international operations. LLC. “Global Supply Chain Management in International Logistics”. international air transportation. Michel Fender. customer service priorities and standards. Verified ________________ ________________ ________________ Page 79 of 89 ______________________ . Wiley. international ocean transportation. Reference Books 1. Philippe‐ Pierre Dornier. Unit II: Strategic importance of transport in global logistics. business matching supply chain design with business strategy. Sahay. service driven logistics systems. intermediaries and alliances in global logistics. measuring logistics cost and performance. 4. “Global Operations and Logistics: Text and Cases”. Macmillan. Unit IV: Approaches to inventory management in global supply chain management. decisions in network design‐strategic importance.S. global supply chain strategy. key tasks of logistics and supply chain managers. 5. New Delhi. Douglas Long. The marketing and logistics interface. routing problem. London. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.IB-11 GLOBAL SUPPLY CHAIN MANAGEMENT AND LOGISTICS External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective This course introduces learners to the global supply chains and issues related to them. and lead time. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. factors influencing network design decisions. B. 3. Pierre David. location of plant. selecting two questions from each unit.S. forecasting models. Note: 1. 2. concept and need of outsourcing. Alan Branch. capacity and number of warehouses. containerization.

Pinto. & Mc Kee.OM. Implementation and Review” TMH. S. Choudhury. Project review and administrative aspects: Initial review – performance evaluation – abandonment analysis – administrative aspects of capital budgeting – evaluating the capital budgeting system of an organization. payback period. Pearson Reference Books 1. Generation and screening of project ideas: Generation of ideas – monitoring the environment – regulatory framework for projects – corporate appraisal – preliminary screening – project rating index – sources of positive NPV – qualities of a successful entrepreneur – the porter model for estimation of profit potential of industries.. Social Cost Benefit Analysis (SCBA): Rationale for SCBA – UNIDO approach to SCBA – Little and Mirle approach to SCBA. Risk analysis in practice. Students will attempt five questions in all selecting one question from each unit.G. New Age International Publishers. Verified ________________ ________________ ________________ Page 80 of 89 ______________________ . Chandra. “Project Planning: Analysis. Unit II: Technical analysis: Study of material inputs and utilities – manufacturing process and technology – product mixes – plant capacity – location and site – machinery and equipment – structures and civil works – project charts and layouts – work schedule. Market and demand analysis: Situational analysis and specification of objectives – collection of secondary information – conduct of market survey – characterization of the market – demand forecasting – market planning. Course Contents Unit I: Planning & Analysis Overview: Phases of capital budgeting – Levels of decision making‐objective. Examiner will set eight questions in all. Appraisal criteria: Net Present Value. Tata McGraw Hill. 4. selecting two questions from each unit. “Project Management”.K. Selection. Special decision situations: Choice between mutually exclusive projects of unequal life – optimal timing decision – determination of economic life – inter‐ relationships between investment and financing aspects – inflation and capital budgeting. Khatua: Project Management and Appraisal. “Project Management”. Pearson Education Asia 2. P.. New Delhi Note: 1. Nicholas. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Pearson Education. Ghattas. Financial Analysis: Estimation of cost of project and means of financing – estimates of sales and production – cost of production – working capital requirement and its financing – estimates of working results – breakeven points – projected cash flow statement – projected balance sheet. R. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. New Delhi 3. Recommended Books 1. detailing the various phases of the PLC. “Project Management”. Unit III: Types and measure of risk. Resource Allocation Framework: Key criteria for allocation of resource – elementary investment strategies – portfolio planning tools – strategic position and action evaluation – aspects relating to conglomerate diversification – interface between strategic planning and capital budgeting. internal rate of returns. Prasanna. accounting rate of returns. Oxford University Press. Investment appraisal in practice in India. 2. Project cash flows: Basic principles of measurement of cash flows – components of the cash flow streams – viewing a project from different points of view – definition of cash flows by financial institutions and planning commission – biases in cash flow estimation. Unit IV: Project Management: Forms of project organization – project planning – project control – human aspects of project management – prerequisites for successful project implementation.L. Network techniques for project management – development of project network – time estimation – determination of critical path – scheduling when resources are limited – PERT and CPM models – Network cost system.01 PROJECT MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To provide an integrative approach to management of projects. K Nagarajan. 3.. “Practical Project Management”. Analysis of firm and market risk: Portfolio theory and capital budgeting – capital asset pricing model – estimation of key factors – CAPM and Capital budgeting. benefit cost ratio. “Project Management for Business and Technology: Principles and Practice” .

“Total Quality Management”. 6. Customer Retention. Taguchi Quality Loss Function. Population and Sample. G. Besterfield. Leadership – Concepts. New Delhi. Unit IV: TQM Tools: Benchmarking – Reasons to Benchmark. QFD Process. Hagan. Hansan. Employee Involvement – Motivation. Evan J. Pearson Education.Michna. Excel Book. “Total Quality Management”. 7. Performance Appraisal. Benefits. Recognition and Reward. Customer Complaints.B. Quality System: Need for ISO 9000 and Other Quality Systems. H. Unit III: Statistical Process Control: The seven tools of quality.TMH Note: 1. Relationship Development.. New Delhi Reference Books 1. ISO 14000 – Concept. 2.Lidsay. Quality Planning. Role of Senior Management. Control Charts for variables and attributes. 5. New Delhi 2. TS 16949. Implementation of Quality System. James R. Juran. Documentation.M. Benefits. M. Basic concepts of Total Quality Management. 5S. Strategic Planning. Oxford University Press. Quality Council. M. Deming Philosophy. & Ghare. Teams.L. Unit II: TQM Principles: Customer satisfaction – Customer Perception of Quality. Students will attempt five questions in all selecting one question from each unit. Concept of six sigma. Oxford University Press. New Delhi 3. Strategy. Supplier Selection. “Quality Control & Application”. Requirements and Benefits. Quality Auditing. Continuous Process Improvement – Juran Trilogy. Service Quality.Besterfield. Total Productive Maintenance (TPM) – Concept.Sacre.. Empowerment. Jr. Historical Review. C. “Hand Book of TQM”. sourcing. Normal Curve. P. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Principles of TQM. Quality Statements.R. New seven Management tools. F. Barriers to TQM Implementation. New Delhi 4. Statistical Fundamentals – Measures of central Tendency and Dispersion. South‐Western (Thomson Learning) Press. Bedi: Quality Management. Improvement Needs. Performance Measure. 3. Verified ________________ ________________ ________________ Page 81 of 89 ______________________ . “Quality Function Deployment”. Juran J. Supplier Rating. Dimensions of Quality. Prentice Hall of India. “Management of Quality”. Ronald G Day. “Quality Planning and Analysis”. Examiner will set eight questions in all. Quality Function Deployment (QFD) – House of Quality. 9. Kaizen. “Quality Control”. Performance Measures – Basic Concepts. and Gryna. Tata McGraw Hill. Supplier Partnership – Partnering.Marilyn Block. Besterfield Dale H. Dale H. Tata McGraw Hill. ISO 9000:2000 Quality System – Elements. Benchmarking Process. Evans & William M. selecting two questions from each unit.B. Quality costs ‐ Analysis Techniques for Quality Costs. Jaico Publications. “Integrating ISO 14001 into a Quality Management System”. Tata Mc Graw Hill.OM-02 QUALITY MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To expose various concepts and philosophies of quality management and to develop skill for implementing the various phases of total quality management Course Contents Unit I: Basics Concepts of Quality: Definition of Quality. J M & Frank M Gryna .M. Recommended Books 1. Process capability. B. Pearson /Prentice Hall. PDCA Cycle. 2. Marash . “The Management and Control of Quality”. 8. Mohanty & Lakhe. “Quality Planning & Analysing” .

“Supply Chain Management Theories and Practices”.OM-03 SUPPLY CHAIN MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with the Supply Chain Management System elements. “Supply Chain Logistics Management”. importance. Raghuram G. Macmillan. New Delhi 7. New Delhi Reference Books 1. 2. “Supply Chain Management”. D. re‐order point / re‐order level fixation. Value Addition in SCM‐concept of demand chain management. Features and Implementation. different models. . J. various EOQ models. Inventory Management: Concept. Logistics costs. Chopra.II: Designing the supply chain network Designing the distribution network‐ role of distribution – factors influencing distribution – design options – e‐business and its impact . 6. Peter Meindl.V. exercises . Closs. M Bixby Coluper. Unit IV: Decision‐support systems for supply chain management: Introduction – the challenges of modeling – structure of decision support systems – input data – analytical tools – presentation tools – supply chain decision – support systems. Recent Issues in SCM: Role of Computer / IT in Supply Chain Management. “Exploring the Supply Chain theory and practice”. Donald J Bowersox. New Delhi. Sharma: Supply Chain Management. “Supply Chain Management”. Course Contents Unit I: Introduction to Supply Chain Management: Supply chain – objectives. “Logistics and Supply Chain Management”. Shah. Outsourcing‐basic concept. Sahay B. New Delhi 5. ABC. Agarwal D. Designing and Planning Transportation Networks: ‐ Role of transportation ‐ modes and their performance ‐ transportation infrastructure and policies ‐ design options and their trade‐offs ‐ Tailored transportation. New Delhi 3. “Supply Chain Management Strategy. Deshmukh. R. decision phases – process view – competitive and supply chain strategies – achieving strategic fit – supply chain drivers – obstacles – framework – facilities – inventory – transportation – information – sourcing – pricing. S. Examiner will set eight questions in all. inbound and outbound logistics. 4. Single vendor concept. New Delhi. bullwhip effect in logistics. Verified ________________ ________________ ________________ Page 82 of 89 ______________________ . S.Mohanty. Oxford University Press. distribution networks in practice – network design in the supply chain – role of network – factors affecting the network design decisions – modeling for supply chain. Use of mathematical model for vendor rating / evaluation. Unit. Macmillan. Tata McgrawHill . Kachru. Upendra. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. SDE / VED Analysis. Pearson Prentice Hall. functions of purchase department and purchase policies. Bowersox. various costs associated with inventory. Students will attempt five questions in all selecting one question from each unit. structure. Excel Books.G. management of stores. Planning and Operation”. “A Text Book of Logistics and Supply chain management”. CRM Vs SCM. organization and process. logistics sub‐system. “Logistical Management The integrated Supply chain process”. and the strategic role the supply chain and business logistics play in corporate strategy. Just‐In‐ Time & Kanban System of Inventory management. selecting two questions from each unit. Logistics Management: Logistics as part of SCM. TMH 3. Donald J. lead time reduction. Benchmarking concept.S.K. Unit III: Purchasing & Vendor management: Centralized and decentralized purchasing.P.. Distribution and warehousing management. Recommended Books 1. Biztantra Note: 1. Kalra. accounting for materials. Pearson Publication. Dand J Closs. David J. 2. Macmillan. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. New Delhi. buffer stock (trade off between stock out / working capital cost).

Terry Hill. Modular design. Moving to focused plants. Verified ________________ ________________ ________________ Page 83 of 89 ______________________ . selecting two questions from each unit. Nigel Slack. “Product Strategy and Management”.Alex Hill “Manufacturing Operations Strategy Text and Cases”. Business implications.OM-04 MANUFACTURING STRATEGY External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To provide a strategic perspective of manufacturing function and the role it plays in competitive strategy of an enterprise Course Contents Unit I: Strategic Issues in Manufacturing. “Operations Strategy”. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. focus regression Vs focus progression. 2. Palgrave MacMillan. Product Profiling. focused Plants Outcomes Make or Buy and Managing the Supply Chain Manufacturing Infrastructure Development. S Hart. Trade offs in Focused Manufacturing. New Delhi. Types of new product development. Reference Books 1. “World Class Manufacturing” 3. M Baker. Students will attempt five questions in all selecting one question from each unit. World Class Strategic Manufacturing Recommended Books 1. Unit III: Developing a Manufacturing Strategy‐ Methodology Process Choice: Overview. Process of new product development. Pearson education. Unit IV: Focus: Methodology. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Steve Brown. Pearson Education. “Strategic Manufacturing for Competitive Advantage”. Michael Lewis. Computer aided design. Specific Dimensions Unit II: Issues in New Product Development: Strategic importance. Developing a Manufacturing Strategy‐Principles and Concepts Order Winners and Qualifiers: Basic characteristics. Technology strategy Focused Manufacturing‐ Principles and Concepts. Hybrid Processes. New Delhi. Prentice Hall. Origins of existing plants. Examiner will set eight questions in all. Jim Todd. New Delhi Note: 1. 2.

New Delhi. “Product Strategy and Management”. “ Production And Operations Management”. 2. Basic manufacturing processes used in engineering and non engineering industries – metal working – metallurgical – chemicals – fertilizers – textiles – power generation and distribution. Tata McGraw Hill. S Hart. ICCR – PCQ rating methods – MAPI methods. Reference Books 1. Monks. Baker. 3. Pearson Education. Recommended Books 1. Pearson Education. New Delhi. New Delhi Note: 1. “Schaum’s Outline of Operations Management”. Verified ________________ ________________ ________________ Page 84 of 89 ______________________ .05 ADVANCED PRODUCTION & OPERATIONS MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students about the various production and operations systems used in manufacturing organization that helps them in taking various managerial decisions Course Contents Unit I: Linking organizational objectives to production and operations objectives – development of production and operations strategies. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Chase. MRP systems – Master production schedule – MRP concepts – terminology – MRP II – embedding JIT into MRP – advanced MRP systems. Dilworth. “Principles of Operations Research – With Applications to Managerial Decisions”. Unit II: Need for product design and re design – designing for customer – designing a standard product for manufacturing and assembly – types of processes – process flow structures – specific equipment selection – process analysis – product design and process selection in services – product process matrix for services. Unit III: Just in time production systems – the Japanese approach for elimination of waste – JIT implementation requirements – JIT in services – equipment selection – reasons for selection methods – financial and non financial – financial methods – ROI. Joseph G. Job design and work measurement – job design decisions – approaches to job design – work measurement – standards – learning curves and its applications – value analysis – value engineering concepts to be incorporated Unit IV: Aggregate planning – aggregate units of production – overview of aggregate planning problem – costs in aggregate planning – chase demand strategy – level of production strategy – mixed strategies – mathematical models – linear decision rule – problems. Examiner will set eight questions in all. 2. Process of product development – idea generation – prototype building – provisional design – productibility studies – commercialization – design of facilities – advanced models in facility planning – assembly line balancing – developing group technology layout – systematic layout planning – problems. Wagner. “Production And Operations Management”. selecting two questions from each unit. New Delhi. Prentice Hall of India. McGraw Hill. Students will attempt five questions in all selecting one question from each unit.OM. M. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. James . Harvey M. Jacobs. Aquilano.

Jaico Publishing House. R. Pit falls in productivity improvement – required organizational change for productivity improvement – top management role – crisis management – concepts – crisis management and productivity. Sawhney S. C. “Keys to work place improvement”. Narosa Publishing House 3. Iwao Kobayashi. B. Productivity Press India Ltd. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. 2. selecting two questions from each unit. Lawrence Aft. “Managing Productivity”. B. Sardana. Examiner will set eight questions in all. T. New Delhi. Verified ________________ ________________ ________________ Page 85 of 89 ______________________ . Recommended Books 1. Students will attempt five questions in all selecting one question from each unit. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. 2. New Delhi 3. Vrat. Measures of productivity – qualitative and quantitative measures – three basic types of productivity – partial – total factor – total productivity – productivity indices – methods of recording data Unit II: Man power planning – productivity measurement at national and international levels – measures of productivity in different organizations like manufacturing and services and R & D etc. 4. S.OM-06 PRODUCTIVITY MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To familiarize the students a total organizational approach to productivity management techniques. TMH. 5. “Basic Productivity Techniques in Manufacturing Management”‐ B T Bhinde Publishers. 6.J. D. “Japanese Manufacturing Techniques”. “Productivity Management A systems approach”.UK. Unit III: Factors affecting productivity – physical environment – technology – materials – machine – layout – lighting – temperature – ventilation – employment – job performance – motivation – employee ability – aptitude – personality – experience – training – interest – education – intelligence – variables affecting productivity – internal and external to the company Unit IV: Productivity improvement – barriers to productivity improvement – productivity improvement techniques – employee based – material based – task based – product based – technology based – incentives to increase productivity – effective team working – performance review and appraise techniques. Prentice Hall. Tata McGraw‐Hill. “Productivity Engineering and Management”. Sumanth. Publishers) . Christian H Godefroy and Jahn Clark.. G D. & Sahay. Schonberger. Delhi Reference Books 1. The Free Press Note: 1. Time management – key to productivity improvement – time management at personal and organizational levels – scheduling works – time saving techniques – tips – using technology for saving time. Bhinde. “Productivity Management”. Managing productivity – misconceptions about productivity management – cultural factors – human factors – automation and productivity – economics of productivity. Course Contents Unit I: Productivity – definition – concepts – importance of productivity circles. “The complete Time Management System”‐Judy (Iatkus Ltd. “Productivity Measurement and Improvement”. Prem. Robert Schaffer.

OM-07 WORLD CLASS MANUFACTURING
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To Acquaint the Students About the International Developments in the Area of Manufacturing, and the Systems, Tools and Techniques Required for Achieving Competitive Edge Through World ‐Class Manufacturing. Course Contents Unit I: Historical perspective: World class Excellent organizations – American and Japanese Companies Deming Awards , Malcom Baldrige National Quality Award – Globalization – Global Companies – Models for manufacturing excellence – Business Excellence. Unit II: Bench marks, Bottlenecks and Best Practices: Concepts of benchmarking, bottleneck and best practices, Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – eliminating waste – Toyota Production System – example. System & tools for world class manufacturing: Improving Product & Process Design – Lean Production – SQC , FMS, Rapid Prototyping , Poka Yoke , 5‐S ,3 M, use of IT ,JIT, Product Mix , Optimizing , Procurement & stores practices , Total Productive maintenance , Visual Control. Unit III: Human Resource Management in WCM: Adding value to the organization Organizational learning – techniques of removing Root cause of problems – People as problem solvers – New organizational structures. Associates – Facilitators – Teamsmanship – Motivation and reward in the age of continuous improvement. Unit IV: Typical characteristics of WCM companies: Performance indicators – what is world class Performance – Six Sigma philosophy. Indian Scenario: Leading Indian companies towards world class manufacturing –Task Ahead.
Recommended Books 1. Sahay, B.S., Saxena, K.B.C. & Kumar, Ashish. “World‐Class Manufacturing ‐A Strategic Perspective”, MacMillan India Ltd 2. Schonberger,R.J. “ World Class Manufacturing”, The Free Press. 3. Schonberger, R.J. “Japanese Manufacturing Techniques”, The Free Press, 1982 Reference Books 1. Jeffrey K.Liker, “The Toyota Way”, Tata McGraw Hill, New Delhi. 2. Chitale, A.K. & Narang, G.S. “Just In Time Management for World Class Manufacturing The Japanese Way”, Ajanta Publications. 3. Robert Hayes, Steven C. Wheelwright & Kin B. Clark, “Dynamic Manufacturing creating the Learning Organisation”, The Free Press, Macmillan Publication. 4. Nigel & Slack, “The Manufacturing Advantage‐ Achieving Competitive Manufacturing Operations”, Viva Books Pvt. Ltd. 5. Kiyoshi Suzuki, “The New Manufacturing Challenge”, The Free Press 6. Hayes R H & Wheel‐Wright S C, “Restoring our Competitive Edge‐Competing through Manufacturing”, John Wiley & Sons. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 86 of 89 ______________________

OM-08 TECHNOLOGY MANAGEMENT
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To acquaint the students with the role of technology & innovation in global industrial competition, and the organizational support systems and processes needed for acquisition, development integration and commercialization of technologies. Course Contents Unit I: Process and perspectives of technology management. Technology management process Scanning, acquisition, assimilation, absorption, Business Strategy and t technology Strategy. Adaptation, Critical Factors in Managing Technology and improvement and Planning. Unit II: Technology Life cycle and forecasting, Technology Transfer, Technology Development: Management of R & D; Product Design and Development; Commercialization of R & D; R & D ‐ Manufacturing‐ Marketing Interface; R & D Project Management; Technology development and competitiveness, Technology and business strategy. Unit III: Technology Innovation and creative Transformation in the Knowledge Age: Critical Trajectories, Technology entrepreneurship, IPR, Patenting , Technology Role of Government; International Protocols; Treaties; Standards; International Comparisons of Technology Management. Unit IV: Management of Technological Innovation, Technology Fusion & the new R&D, Core competencies in Technology and its Commercialization. The Organizational Support System, Structural Imperatives of Technology Management, Building Organization Culture
Recommended Books 1. Tarek Khalil, “Management of Technology: The Key to Competitiveness and wealth Creation”, Tata McGraw‐ Hill, New Delhi 2. Rastogi P N, “Management of Technology and Innovation – Competing through Technological Excellence”, Sage Publications, UK. Reference Books 1. Stephan Leman Janglois, “Techno Crime: Technology, Crime and Social Control”, Willan Publishing House. 2. Hashem Sherif & Tarek Khalil, “New Direction in Technology Management” , Elsevier Publisher 3. Hans J. Thamhain, “Management of Technology: Managing Effectively in Technology Intensive Organisations”, John Wiley & Sons. 4. Robert C. Megantz, “Technology Management: Developing and Implementing Effective Licensing Programs”, John Wiley & Sons. 5. Narayanan" V.K, “Managing Technology and Innovation for Competitive Advantage”, Pearson Education, New Delhi. 6. Harrison N and Samson D, “Technology Management – Text and International Cases”,Tata McGraw Hill, New Delhi. Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 87 of 89 ______________________

OM-09 INTEGRATED MATERIALS MANAGEMENT
External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To equip the students with various materials management techniques in a manufacturing concern and enable better decision making. Course Contents Unit I: Introduction: Concepts, significance, scope and importance of integrated materials management, organising the materials management function. Role and functions of materials manager, Problems for materials planning in Indian Conditions. Unit II: Purchasing: Function, Purchasing cycle, Quality assurance in purchasing, Make or Buy or Lease decisions, Vendor development and rating. Purchasing techniques for various Commodities – Capital goods, seasonal good, imported goods. Dynamic Purchasing. Purchase procedures: Purchase Procedures, forms, legal aspects in buying, insurance, hypothecation public buying. Overseas Purchasing – Procedure Project buying, Service Contracts, Negotiations. Unit III: Stores management: Necessity for store keeping, Types of stores, Location of stores, layout. Store Procedure: Bin Cards, Stores records, Spares Control. Issue of stocks and Pricing. Salvaging and disposal of scrap and surplus materials. Unit IV: Materials handling: Forms of Production and relevant material handling practices, cost aspect in materials handling, layout and material handling requirements. Material handling equipments, types, application in various industries. Computers in Materials Management: Introduction system in Purchase, Inventory and stores. Standardization, codification, simplification.
Recommended Books 1. Datta, A.K. “Integrated materials management”, PHI, New Delhi. 2. Menon , K.S. “Purchasing and Inventory Control”, Wheeler Publishing Co. Reference Books 1. Gopalakrishnan, P. “Handbook of Material Management”, PHI, New Delhi. 2. Dobbler, Burt D.N. “Purchasing and Supply Management”, Tata McGraw Hill, New Delhi. 3. Fearon, Leenders “Purchasing And Materials Management”, Universal Books, New Delhi 4. Varma, M. M. “Materials Management”, Sultan Chand & Company, New Delhi. 5. Kelly, Anthony. “Maintenance Planning And Control”, East West Press Pvt. Limited Note: 1. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course.

Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions in all selecting one question from each unit. Verified ________________ ________________ ________________ Page 88 of 89 ______________________

Management of Industrial Safety. Organising for Safety and Maintenance Management. PHI. Emerging paradigms in maintenance management will be a special focus area Course Contents Unit I: Role of Maintenance Function. Verified ________________ ________________ ________________ Page 89 of 89 ______________________ . Scheduling of Major Overhaul and Shut Downs Maintenance Management Information Systems Recommended Books 1. The list of cases and other specific reference material including recent articles will be given by the instructor at the time of launching the course. Chand & Co. S. Srivastava. Safety and Maintenance Management (SSMM). Types of Maintenance Systems. Unit III: Manpower Planning: Scheduling and Allocation in Maintenance.. selecting two questions from each unit. Mcgraw Hill. and Morrow. New Delhi. “Industrial Maintenance Management”. Total Productive Maintenance (TPM). Concept. Students will attempt five questions in all selecting one question from each unit. Condition Monitoring. “Maintenance Engineering and Management”. Venkataraman K.K. L. Reference Books 1. SAFETY AND MAINTENANCE MANAGEMENT External Marks: 70 Internal Assessment: 30 Time: 3 Hours Course Objective To understand the principles and practices of maintenance management and related issues of safety and reliability. Higgins. New Delhi. Planning and Allocation of Maintenance Effort in Breakdown. Unit IV: Maintenance Standards. Maintenance Cost Analysis and Cost Management. Preventive and Predictive Maintenance. 2. Process and Application of TPM in Manufacturing organizations. Models of System Reliability and Failure Analysis. Note: 1. Budgeting. L. Spares Inventory Management..OM-10 SYSTEMS RELIABILITY. Maintenance Systems and Procedures. Replacement and Repair Analysis. Examiner will set eight questions in all. Fundamental Concepts in Systems Reliability. S. The course will also deal with analysis and modelling of maintenance problems. “Maintenance Engineering Hand Book”. Unit II: System Failure Analysis.. Decision Models for Maintenance. Performance Analysis and Control. A minimum of Three (03) and maximum of Eight (08) cases shall be discussed by the faculty 2.

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