5/8/2011

5/8/2011
DO YOU Know…
The average human spends 1/5 of his or her life talking? • That is 50 pages book in a day; • 52,800 pages in one year
DO YOU Know…
A. 60% of all management problems are caused by faulty communications. B. Most relationship breakdown between spouses is due to lack of communication. C. More than 90% of all criminals have difficulty in communicating with others.
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Olu
Behind the Scene of
Persuasion
the skill of using words to change the way others think, feel & behave. it happens through your ability to communicate well. You can be an outstanding student of human behavior & a clever observer of human nature, but if you don’t know how to communicate effectively, you will do poorly at persuasion. Communication is everything to persuasion! use messages to change the “meaning” in the other person so that the other person changes the way he or she thinks, feels, or acts.
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INGREDIENTS OF GOALS
SPECIFIC
MEASURABLE
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ACHIEVABLE
REALISTIC
TIME-BOUND
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S –M –A– R-T
A Goal is a Specific, Measurable, Achievable, Realistic & Time-bound target accomplishable under Specific Cost Constraints.
A
A
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The communication process
Noise Encode
Message
Decode
Sender
Receiver
Decode
Encode
Feedback
We Complete Your Success
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Meaning
Message
Message
Meaning
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Communication Cascade
Communication Cascade Reception Processing Response Behaviour
Tipping Point & Blink
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Communication Cascade Reception: Did they get it?
1. Placement 2. Frequency 3. contrast
Communication Cascade Reception: Processing: Did you think about the message
Communication Cascade Reception: Processing Response: Did it change them internally
1. Easy 2. Fun 3. Popular
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Communication Cascade Reception: Processing
TACTful
Response:
Target Action Context Time
If you don’t flow all the way, you fail
11 Rules of Effective Persuasion
1. There are no laws of persuasion, only rule Genius is 1 percent inspiration and 99 percent perspiration. Thomas Alva Edison- American Inventor 2. Its about the other guy Always consider the possibility that when you’re trying to persuade the other guy, the other guy is actually trying to persuade you. Sometimes there is no difference between persuasion and deception.
Interference
1. 2.
Environmental Audience Induced • Self Induced • Emotional
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3. People tend to resist change Nothing has an uglier look to us than reason when it is not on our side Geoarge Savile – 7th century English leader So, be patient, long suffering, and persistent
4. Always advocate a competitive option In the persuasive world there are options if when accepted will prevent the audience from accepting yours
5. All persuasion is local The correct persuasion play = you + your goals + the other guy + his or her goals + your relationship + other stuff in the situation
6. If you can’t succeed don’t try “Is the bear dead or sleeping?” “Dunno. Lets give it a poke and find out”
7. Remember the persuasion KISS: Keep It Simple Sweetie Effective persuasion is more like judo. You want to let the other guy do as much of the work as possible, then you figure out the one move you can make to change his or her direction.
8. Strengthen & deepen dialogue not control Without dialogue there is little or no persuasion
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9. Walk Softly and carry a big stick Nearly all men can stand adversity, but if you want to test a man’s character, give him power. —Abraham Lincoln If you’ve ever had any power at all, you probably learned that the more you use it, the less effective it becomes. 10. Power corrupts persuasion “Power tends to corrupt and that absolute power corrupts absolutely.” Lord Acton Power is the ability to deliver punishments and rewards to another person to change his or her behaviour.
11. It is a Persuasive E
vent not a slide show
Advent of Power Points
Fe selu!
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Back to the BASICS
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Characteristics of Effective Messages
Practicality Factual Basis
Clarity and Conciseness
Precision
Persuasion
Recommendations
© Prentice Hall, 2003
Business Communication Today
Chapter 1 - 36
Guns don’t kill…
…Bullet Points kill
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38
Imagine!
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Overload
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Next Level
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..to All About Them!
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How it works
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1 Mind 2 Channels
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Limited info per Channels
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Space to…
…Select Organize Integrate
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Solutions
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1
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2
Break Story into Digestible
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Reduce Visual Load…
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50
Moving text off-screen
Visual + Words…
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Keep what support MAIN idea only
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Other Tips
Develop a communications strategy
Communications Strategy
Define objectives
Analyze audience
Determine message strategy
Create Presentation
Design the presentation
Presentation Structure
Introduction
Body
Ending
• Stimulate interest • Demonstrate relevance • Provide preview
• Overall recommendations • Reasons / steps
• Summary • Action plan • Next steps
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Use an effective opening
Introduction
Body
Ending
State your main points clearly
Introduction
Body
Ending
Use an effective closing
Introduction
Body
Ending
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08034417112; 07026495055 oluy@oluy.me oluy.me oluy_me oluy.me
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