5/8/2011

DO YOU Know…
The average human spends 1/5 of his or her life talking? • That is 50 pages book in a day; • 52,800 pages in one year

DO YOU Know…
A. 60% of all management problems are caused by faulty communications. B. Most relationship breakdown between spouses is due to lack of communication. C. More than 90% of all criminals have difficulty in communicating with others.

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Olu

Behind the Scene of

Persuasion

the skill of using words to change the way others think, feel & behave. it happens through your ability to communicate well. You can be an outstanding student of human behavior & a clever observer of human nature, but if you don’t know how to communicate effectively, you will do poorly at persuasion. Communication is everything to persuasion! use messages to change the “meaning” in the other person so that the other person changes the way he or she thinks, feels, or acts.

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INGREDIENTS OF GOALS

SPECIFIC

MEASURABLE

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ACHIEVABLE

REALISTIC

TIME-BOUND

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S –M –A– R-T

A Goal is a Specific, Measurable, Achievable, Realistic & Time-bound target accomplishable under Specific Cost Constraints.

A

A
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The communication process

Noise Encode

Message

Decode

Sender

Receiver

Decode

Encode

Feedback

We Complete Your Success

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Meaning

Message

Message

Meaning

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Communication Cascade

Communication Cascade Reception Processing Response Behaviour

Tipping Point & Blink

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Communication Cascade Reception: Did they get it?
1. Placement 2. Frequency 3. contrast

Communication Cascade Reception: Processing: Did you think about the message

Communication Cascade Reception: Processing Response: Did it change them internally
1. Easy 2. Fun 3. Popular

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Communication Cascade Reception: Processing
TACTful

Response:

Target Action Context Time

If you don’t flow all the way, you fail

11 Rules of Effective Persuasion
1. There are no laws of persuasion, only rule Genius is 1 percent inspiration and 99 percent perspiration. Thomas Alva Edison- American Inventor 2. Its about the other guy Always consider the possibility that when you’re trying to persuade the other guy, the other guy is actually trying to persuade you. Sometimes there is no difference between persuasion and deception.

Interference

1. 2.

Environmental Audience Induced • Self Induced • Emotional

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11 Rules of Effective Persuasion
3. People tend to resist change Nothing has an uglier look to us than reason when it is not on our side Geoarge Savile – 7th century English leader So, be patient, long suffering, and persistent

4. Always advocate a competitive option In the persuasive world there are options if when accepted will prevent the audience from accepting yours

11 Rules of Effective Persuasion
5. All persuasion is local The correct persuasion play = you + your goals + the other guy + his or her goals + your relationship + other stuff in the situation

6. If you can’t succeed don’t try “Is the bear dead or sleeping?” “Dunno. Lets give it a poke and find out”

11 Rules of Effective Persuasion
7. Remember the persuasion KISS: Keep It Simple Sweetie Effective persuasion is more like judo. You want to let the other guy do as much of the work as possible, then you figure out the one move you can make to change his or her direction.

8. Strengthen & deepen dialogue not control Without dialogue there is little or no persuasion

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11 Rules of Effective Persuasion
9. Walk Softly and carry a big stick Nearly all men can stand adversity, but if you want to test a man’s character, give him power. —Abraham Lincoln If you’ve ever had any power at all, you probably learned that the more you use it, the less effective it becomes. 10. Power corrupts persuasion “Power tends to corrupt and that absolute power corrupts absolutely.” Lord Acton Power is the ability to deliver punishments and rewards to another person to change his or her behaviour.

11 Rules of Effective Persuasion
11. It is a Persuasive E

vent not a slide show

Advent of Power Points

Fe selu!
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Back to the BASICS

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Characteristics of Effective Messages
Practicality Factual Basis

Clarity and Conciseness

Precision

Persuasion

Recommendations

© Prentice Hall, 2003

Business Communication Today

Chapter 1 - 36

Guns don’t kill…

…Bullet Points kill
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38

Imagine!

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Overload

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Next Level

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..to All About Them!
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How it works
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1 Mind 2 Channels

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Limited info per Channels
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Space to…

…Select Organize Integrate
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Solutions
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1
48

2
Break Story into Digestible
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Reduce Visual Load…

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50

Moving text off-screen

Visual + Words…

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Keep what support MAIN idea only

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Other Tips

Develop a communications strategy
Communications Strategy

Define objectives

Analyze audience

Determine message strategy

Create Presentation

Design the presentation
Presentation Structure

Introduction

Body

Ending

• Stimulate interest • Demonstrate relevance • Provide preview

• Overall recommendations • Reasons / steps

• Summary • Action plan • Next steps

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Use an effective opening
Presentation Structure

Introduction

Body

Ending

• Stimulate interest • Demonstrate relevance • Provide preview

• Overall recommendations • Reasons / steps

• Summary • Action plan • Next steps

State your main points clearly
Presentation Structure

Introduction

Body

Ending

• Stimulate interest • Demonstrate relevance • Provide preview

• Overall recommendations • Reasons / steps

• Summary • Action plan • Next steps

Use an effective closing
Presentation Structure

Introduction

Body

Ending

• Stimulate interest • Demonstrate relevance • Provide preview

• Overall recommendations • Reasons / steps

• Summary • Action plan • Next steps

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Phone: Email: Facebook: Twitters: Website:

08034417112; 07026495055 oluy@oluy.me oluy.me oluy_me oluy.me

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