Report on Brand Management

DELIGHT FOODS{Feel Delight in every bite}

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Report on Brand Management

MOHSIN ASHRAF NOAMAN IJAZ BILAL KHALID ZAIN TARIQ ABDUL TAWWAB

8235 8219 8268 8248 8231

DELIGHT FOODS{Feel Delight in every bite}

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Report on Brand Management

DEDICATION

We dedicate this report to our parents

And all the teachers who helped us while

Completing this report and guided us rightly.

DELIGHT FOODS{Feel Delight in every bite}

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Report on Brand Management

ACKNOWLEDGEMENT

We would like to gratefully acknowledgement ourfamilies, friends and group members who help to make projects with examples and also we would like to express appreciation to our Teacher ³Prof. Khuram Shahzad´ for his patience.

DELIGHT FOODS{Feel Delight in every bite}

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Report on Brand Management

Brand Name:³DELIGHT FOODS´

Reason to choose this brand name:We choose this brand name because after using our product customer will feel delightful. We chose DELIGHT because our consumer will receive ³pleasure´ after using our Product. The Foods word represent that this is a food product.

Brand Logo:-

In our logo we use yellow color because we are trying to convey the message that our product is energetic and joyful. When children¶s and youngsters use our product they feel joyful because our delicious and sweet jam. Green color is representing the healthiness. By using green color we are trying to convey the message to the consumers that our product is full of healthy nutritious.

Brand Slogan:-

|FEEL DELIGHT IN EVERY BITE}

DELIGHT FOODS{Feel Delight in every bite}

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Report on Brand Management

Product Name:³STRAWBERRY JAM}

Product Description:Strawberry jam is made by fresh and healthy strawberries. We are collecting these strawberries from different farms. These farms are producing good quality of delicious strawberries. It¶s a healthier Jam for children¶s and youngsters. It is nutritious and healthy because of its selected material, which will give you a pleasure. And some natural material which is beneficial for the body has been added in Jam like Proteins and Vitamins. We make it with high quality food color and artificial flavor.

Functions & Usages:The function of jam is that it use with the different types of bakery products to enhance the taste or make them more nutritious. The jam mainly uses with bread cookies, cake or more bakery products.

Brand Positioning:Brand positioning is what we make perception of our brand in customer¶s mind. We are going to launch strawberry jam which mostly use with bakery item for better taste. Peoples mostly use jam with cake, bread, cookies etc. The appearance of our jam jar is quite simple we gave ingredients and nutrition information on our packaging. This gives the information of the jam to the customers. We positioning our jam in our customers mind through attract full packaging and give

the natural fruit taste to our customers. Our jam give healthiness to its consumers because we providing extra quantity of proteins and vitamins in our jam.

DELIGHT FOODS{Feel Delight in every bite}

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Report on Brand Management

Target market:
Our main target market is lower middle class, middle class, upper middle class and upper class. We mainly targeted school children or a business person who takes jam mostly in breakfast. The segments of our market are mostly of educated or office personals.

Competitor¶s advantages:
This extra nutrition¶s in our jam will give us the competitor¶s advantage. Our main competitors are Shezan, Michaels, National & Salman Corporations they already have their big market share in jam market.-

Product levels:Core Level: -Fulfill the hunger Generic: (JAM) (Food)

Expected: - Consumer will expect good quality and healthy taste jams. Potential: - we are providing maximum flavored jams

Product Attributes
The attributes are following below:Strawberry jam:In our packaging we use symbols of strawberries which represents that we are providing strawberry jam.

DELIGHT FOODS{Feel Delight in every bite}

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Report on Brand Management Extra nutrition in jam:We are proving 10% extra nutrition including Vitamin A 5 % and Vitamin C 3%. This is also our competitive edge that we are providing more healthy jam as compare to our competitors. Fruits:Natural flavor of fruits Size Jam Jar:440g weight Make with Pakistan standards:We are providing our jam according to the standards of Pakistan. Slogan:Our slogan ³feel delight in every bite´ represent the healthy and joyful taste in every bite. Colors: We use off-white color in our packaging as a background. This helps to prominent our brand elements.  We also use red color in our packaging to represent our product flavor.  Green color is the sign of health. We also use green color which insures that in our product all ingredients are full of healthy and nutritious.  We use black color in our text because our background is off-white and black is most prominent with off-white color.

DELIGHT FOODS{Feel Delight in every bite}

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Report on Brand Management

Brand Elements
Memorability:Or brand name is ³Delight Foods´. Which is easy to pronounce and easy to remember. Our brand name is recallable because of its simplicity and recognition also.

Meaningfulness:Our brand name is delight foods. Delight means joyful, happiness and pleasure. This is a simple English word and every educated person knows the meaning of Delight. So our brand name is full of meaningful. Likability:³Delight´ is representing the joyful and pleasure. Everyone wants to be happy and receive pleasure. So people like our brand name because of its like able meaning. Transferability:We are producing strawberry jam. The transferability in our brand name is that we will expand our business in many other food products. Like dairy products, bakery products and juices. Adaptability:Adaptability is our brand name is that it¶s a simple word and every educated person knows very well. It¶s simple to adopt.

DELIGHT FOODS{Feel Delight in every bite}

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