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This report has been compiled as part of our course of Principles of Management. This report provides an analysis,evaluation and marketing plan of Peak Freans Peanut Pik in particular and the biscuit industry in general. The purpose of this report was to thoroughly study the Peanut Pik brand, its relationship with its owner company EBM, and all the factors affecting it, and opportunities and threats for the product in the near future. SWOT Analysis has also covered. After a thorough analysis and recommendations we have learned how to reach strategic conclusions based on competitive analysis of different organization in the industry. The strengths and weaknesses of the company have been analyzed. The strategies followed by Peak Freans Peanut Pik and its generic position have also been highlighted Peanut Pik is Peek Frean‟s classic brand with a limited but relatively permanent customer base that has a taste for nuts basically. It has a very limited marketing budget because of EBM‟s preference to profitable brands like Sooper, Rio and Gluco. However, the nut biscuit segment carries huge potential and can be further explored
Because of budget restraints, Peanut Pik has to make moves in a limited capacity. Therefore a very efficient planning is required. This report basically covers the planning that EBM aimed for Peanut Pik.
ISSUES AND OBJECTIVES
To research on Biscuit Industry and „Nuts‟ biscuits Sector of Pakistan Macro and Micro Environment Analysis Market Share of EBM in Biscuits Industry and market share Peanut Pik in Nuts Biscuits Sector PEST Analysis.
Peanut Pik Biscuits: Target market, segmentation and positioning Internal factors affecting the marketing strategies of Peanut Pik Biscuits (SWOT analysis) Factors affecting its marketing mix Marketing strategy Marketing Budget plans and issues Evaluation of Strategy
they expanded not only geographically but also in their product varieties to suit different types of consumers having different tastes and preferences. Therefore other socalled insignificant industries like biscuit industry were always been under less fame and attention. shipping. (who can forget the famous jingles such as: Candi by LU. It has the right product offering for it target market and therefore soon acquired the larger market share of the biscuit industry posing competition to EBM.. there industries too got into the big picture.…) and now biscuits in Pakistan have now assumed the role of "FOOD BETWEEN MEALS" in nearly every household. Companies took up the challenge and responded with new product varieties and categories. During that same period. They started off by making two products but gradually. However. EBM (English Biscuit Manufacturers ltd) were the pioneers in the branded biscuit industry . Union Industries wither confectionery biscuits. as the demand grew and the economy kicked off well. textile etc to grow in order to make the economy thrive. Continental Biscuits entered the biscuit industry. TUC kay sath chaiya. The proportion of unbranded biscuits was higher as compared to branded biscuits and the major challenge at that time was to convert unbranded biscuits to branded biscuits. 3 . Mama Sooper. agriculture. The most notable key players at that time.BISCUIT INDUSTRY History When Pakistan was born. new packaging and promotion jingles etc as consumer preferences and tastes were changing. it wanted important industries like steel mills. moved out of the market with the introduction of EBM.
EBM started manufacturing and marketing the world famous Peek Freans range in 1967 in order to provide Pakistani consumers with nutritious and hygienically packed biscuits of the highest quality. Party. but continues to remain in the hearts. The achievement also endorses the company's firm commitment to high standards of quality. while the venture was renamed English Biscuit Manufacturers (Private) Limited (EBM).ABOUT EBM English Biscuit Manufacturers (Private) Limited was established as a joint venture company in 1965 with the name of Peek Freans Pakistan Limited. Rio Choclate. Rio Strawberry Vanila. 'The Legend Leads'. EBM‟s trademark. EBM has led the biscuit industry in Pakistan for over 40 years by playing a pioneering role in providing innovative and high quality biscuits for every taste bud. the company today carries the largest variety of biscuit products including Marie. In 1966. Sooper. and souls of the people through the variety and excellent quality of biscuits manufactured under its umbrella. Peek Freans. Click. EBM enjoys the distinction of being the first food company in Pakistan to promote biscuits as 'food between meals' EBM has been in the business of manufacturing and marketing branded biscuits in Pakistan for over 40 years. Pied Piper. EBM is also the first biscuit company in Pakistan to have achieved ISO . Under the brand range. Rio Vanila. minds. Peanut Pista. and people trust and believe in the quality of the products produced under this brand. made its mark three and a half decades ago.9001 Certification in correspondence with its institutional slogan 'The Legend Leads'. The brand name 'Peek Freans' is a household name. Peanut Pik. the UK sponsor company was renamed Associated Biscuits International Limited (ABIL). 4 . Gluco. Rio Choco Vanila. True to its corporate claim. which stands to date.
mind & soul which is recognized as a good corporate citizen due to its core values as Open minded. providing the best quality products to everyone in Pakistan To be an INSTITUTION financially healthy.VISION To be recognized as a LEADING and PROGRESSIVELY FORWARD looking FOOD COMPANY. purposeful corporate citizen CORPORATE OBJECTIVE Transform EBM into a living institution with a body. transparent. promoting universal human values and growing as a useful. 5 . & responsibly delivering consumer satisfaction with a sprit to excel.
Biscuit Industry Unbranded biscuits. 6 . 71% In the branded biscuits sector.Market Scenario of Biscuit Indutry By 1999-2000. The rest was taken up by various small companies like Bisconni. Mayfair and Kolson who too wanted to a slice of the market share. by 2006. (LU) Others Other biscuit manufacturers include: Coronet Foods (Private) Ltd Ismail Industries Montgomery Biscuits Silver lake Mehtab Industry (Krunchi) It was reported that there were some undocumented/illegal biscuits manufacturer that were surging up in the rural areas of Pakistan. the market shares of key players (EBM and CBL) are: Branded Biscuits sector English Biscuit Manuf acturers (EBM) 37% Others 37% Continental Biscuits Ltd. 29% Branded biscuits Unbranded biscuits Branded biscuits. in which EBM had a sizeable share. (LU) 26% English Biscuit Manufact urers (EBM) Continen tal Biscuits Ltd. the unbranded biscuits had a market share of 29 per cent and the branded biscuits had 71 per cent market share. 50% of the market was dominated by branded biscuits. Consequently. however. they don‟t pose much competition to the branded biscuits sector.
000 1.000 2.Sales Volume – Master Cartons -2% 31% +17% 5.400.828 3.000 5.05 11% 81% 48% 6511223 31% 5.028.000 2.518 2.900.400.02 '02 .578 '01 .06 '06-07 '07-08 '08-09 7 .000 4.900.144.000 1.400.587.900.577.065.400.804 '05 .400.900.04 '04 .074.000 3.900.000 4.5825.607 1.576 4.000 3.244.000 1.03 '03 .000 900.
International Organization for Standardization (ISO) and other standards.‘PEST’ ANALYSIS Political/Legal Environment Analysis Being a part of the food processing industry. Good manufacturing practice regulations (GMP). ISO 14001:2004. This allowed them to reach their consumers more effectively and profitably. Focuses towards education have also increased the consumption of biscuits. the governments has realized the importance of exporting non-traditional items and have supported the industry in the areas where the need is. Rather than having oily “samosas and pakoras” at tea time. smaller companies are not able to afford it. The Export Promotion Bureau is also encouraging to enhance the export of biscuits. The reason is that the biscuit industry is very volatile in terms of prices for materials and as high quality comes with high cost. Only EBM has achieved internationally recognized credentials. biscuit industry must also follow rules of quality and standard. The prestigious organization has earned 150 9001:2000. Economic Environment Analysis Standards of living have increased which have influenced consumers to have a more sophisticated and balanced lifestyle. 8 . more and more people have started to consume biscuits which is a better and a healthy combination with tea. HACCP certifications According to the government policies regarding biscuit industry. 150 27001. they are more likely to be influenced by media promotion. However. As people are more educated now. only some companies are able to fulfill the requirements of international regulatory authorities like Hazard Analysis and Critical Control Points (HACCAP). In this technological era biscuit manufacturers have also been benefited from the advantage of media and IT boom.
0 bn. Different product category caters to different types of consumers. New product varieties were introduced such as the following: Types of Biscuits Soft & Sweet Plain Cream Filling Salty Snacks Indulgent/Sweet Plain Glucose Ingredient Based Healthy Biscuit that fall into the category Sooper. Bravo. 9 . nowadays. “Advertising and marketing in the (biscuit) industry has surpassed all other benchmarks in the previous years with serious investments in brand building. tastes. 0. Treat… Prince. lifestyles etc.Social Environment Analysis The biscuit industry has been divided into different product categories and varieties that are catered to suit different consumers with different tastes. The manufacturers have been able to segment the industry according to different classes. With media. Bakeri. there was a growth in soft and sweet plain biscuits segment which is primarily dominated by Sooper and Bakeri. Jam Hearts TUC. Chocolate Chip Munna. Consumers. Therefore those who prefer to have a nutrition filled diet prefer healthy biscuits like wheat slices etc. Technological Environment Due to the “IT boom”. Tiger Party. Adults and oldies prefer salty biscuits and ingredient based biscuits as compared to children who prefer cream filling and glucose biscuits. Consumers can use online feedback form to give feedbacks about the likes and dislikes regarding the product and companies can respond to them more effectively and efficiently. Gluco. age groups. Cocomo. This has increased the awareness of their products to a very large extent. Gala. 1. Rio. Over Rs. having a collective share of 24% in the total biscuit market. Zeera Plus. have become very hygiene conscious due to increase in education levels and media promotion. biscuits manufacturers can reach a larger audience and also reach consumers in rural areas. Saltish Candi. it has been advantageous to biscuits manufacturers to reach the consumers effectively using media sources.5 bn is estimated to be electronic media spending in 2007 with a total marketing spending of no less Rs. this has grown at estimated 25% per annum over the last few years!” Usage of the internet has also helped biscuit manufacturers to segment and find out about consumer insights by contacting them easily over the internet. Wheatable In 2004. Peanut Pik Wheat Slices.
look and brand positioning.SWOT ANALYSIS Strengths: Strong company image and financially very strong Good research and development department. Target market not clearly defined. jalebis etc with biscuits New market segments like Corporate Selling can be considered New product variations can be introduced Relative low inflation in biscuits as compared to other snacks 10 . Established Center of Excellence in 2006 Market leader in peanut biscuits in Pakistan Had previously carried out effective promotion strategies Quality production management that has earned EBM numerous ISO Certifications Trained Human Resource Conservative Financing Weaknesses: Relatively low promotion for Peanut Pik as compared to other brands like Sooper Not easily available. Less adaptability to market environment over the years Opportunities: Target market can be expanded by actively pursuing selected market segments Export Markets Rural markets Can easily increase revenue by making the product available and improving distribution Growth exists by means of changing packaging. spring rolls. Media has enabled companies to reach remote areas and market the product there Increasing purchasing power in the Pakistani Market has substantially increased the purchase of consumer goods so opportunity exists in getting the maximum share of the market Increase in hygiene consciousness amongst consumers has led them to substitute snacks like samosas.
A lot of substitute products to biscuits are available in the market that are eating up share of customer‟s wallet Competitors esp. If price is altered. Consumers were unaware of the product and it was not readily accepted by the market as it was a new product ever in the nut biscuits sector. Profits were low because of low sales and high unit costs. it was loved by consumers and within few years they started spreading a positive word of mouth.. new entrants are doing heavy promotion of their brands which EBM is not able to match for Peanut Pik OBJECTIVES: To penetrate into the biscuit industry as specialized nut biscuits. as it was a first mover (first nut biscuit). 11 . it had a slow sales growth rate. Unbranded (bakery) biscuits are available in the market at a much cheaper rate.Threats: Competition is very stiff in biscuits industry. PRODUCT LIFE CYCLE In the initial years of Peanut Pik Biscuit. you are likely to lose a great chunk of market share. However.
TARGET MARKET Introduction The consumers of today are highly informed due to the development in communication.Then the product was liked by the consumers and Peanut Pik enjoyed better sales than before and low unit costs which led to a considerable high contribution margin for EBM. And the manufacturers are required to focus on these factors in order to maintain growth and stability in the company. Peanut Pik is the market leader as it was the first nut biscuit ever introduced The sales of Peanut Pik were stable and generating considerable profits for EBM. Profits were high and Peanut Pik spent on its marketing campaign and advertising to further influence and to increase the sales of its products. However. 12 . EBM has led the biscuit industry in Pakistan for over 40 years by providing innovative and high quality biscuits. True to its corporate claim of 'The Legend Leads'. And now. And therefore. media and specially the internet has provided the consumers with whatever information they are seeking. However. Peanur pik was in the maturity stage of the “product life cycle” and they keep on re-innovating and re-igniting it so that to keep it in its maturity stage or to bring its growth stage once again and avoid it to go into the decline phase. it was still a start product for EBM but can be converted into a cash cow product for EBM. They need to know the insights of their consumers who want to and are willing to buy their products. TV. “Peek Freans” is the household name under which EBM produces and markets its biscuits. Peek Freans Pied Piper is the most famous and popular icon in the industry. Therefore the manufacturers cannot just blindly make their products. radio. nowadays. newspapers. The reason behind this is that EBM has actually maintained its quality in all its products over the years. especially the production of consumer goods is “consumer driven”. consumers have. increase in globalization has also limited the choices. The name is so big that now the consumers blindly believe in the quality of the product.
In order to keep pace with the changing consumer taste and preferences. therefore the nut segment was not that big in the biscuit industry. Lahore. their rural market continued to generate sales. men or women. However. Peanut Pik Biscuits had hit the target market not only on the basis of demographics but psychographics. Peanut Pik focused towards the urban market as major volume generating regions were Karachi. EBM attempts to cater to every taste in the market. consumer preferences change very rapidly in terms of taste and price. However. more was to be done to tap the full potential of the rural market.Target Audience If one glances at EBM‟s brand portfolio. In today‟s world. It targeted those consumers who preferred nuts in their biscuits. These preferences are very strong in low involvement product because they are not very high priced. he/she would notice that EBM covers almost every segment of the market. some were also not very fond of nut and some might even be allergic to them. be it young or old. Hyderabad and Rawalpindi/Islamabad. As product scored high in terms of quality as compared to any other nutty biscuit. 13 .
Cosmopolitans. Strong Readiness Stage: Not fully aware Attitude towards product: Positive 14 . upper). NWFP. Population ranging from 0. Punjab. upper). taste and price User Status: Regular user. middle. middle. 60+ Gender: Male and Female Behavioral factors Occasion: Regular Benefits: Quality. Sophistication-oriented Social Class: Lower Class (lower. middle. 35-49 years. Upper Class (lower. 50-60 years. Demographic Factors Personal Factors Age: 20-34 years.5 million to 1 million and cities with over 1 million population Psychographic Factors Lifestyle: Culture-oriented. Small Cities. Balochistan Cities/Towns: Metropolitans. potential user Usage rate: Medium Loyalty: Medium.MAJOR SEGMENTATION VARIABLES Geographic Factors Region: Sindh. Middle Class (lower. upper). Towns.
They have successfully conveyed this to their consumers and in them. These elements are adjusted until a right combination is found that serves the needs of the product's customers while generating optimum income. place. invert syrup. corn flour. price. Peanut Pik and its 4 P’s Planned mix of the controllable elements of a product's marketing plan commonly termed as 4P's: product.2 Per serving 100gms 507 6. peanut grits. Ingredients: It contains wheat flour. they have developed the trust and confidence regarding the company and in its high quality products.67 67. synthetic flavors (mixture of both natural and artificial flavoring compound) Nutritional information Serving Size: 4 Energy (K Cal) Proteins (gms) Carbohydrates (gms) Per serving 24gms 121.MARKETING MIX (4 P’S) The concept of “Food between meals” was devised by EBM and till now they have been pursuant in their philosophy. skimmed milk powder. not only for children but also for adults. Product: Peanut Pik is a unique biscuit that offers a distinct blend of natural fresh peanut. sugar. Suggestion were made to increase peanuts in the product but they were turned down as EBM didn‟t wanted it to be similar to LU‟s peanut plus. salt. crunchy bite with shinning gloss on peanut sprinkle top. hydrogenated vegetable oil. “Biscuits are Food” – healthy and nutritious. and promotion.7 1. It is a value added product of EBM as EBM imports peanuts and nuts from outside to add into it. leavening agent.6 16.5 15 . It has sweet taste. emulsifying agent.
if they increase the prices of their products. As EBM provides individual attention and strategy for each type of biscuit it offers.(REMEMBER SAB SAY AAGAY. No.Price of Product Weight per piece in grams 87 gms. EBM has successfully reshaped the idea of consuming biscuits only at tea-time to making it an everyday necessity product. 22. This is seen in its advertisements for example of Gluco and Sooper the ads are totally different depicting totally different marketing strategy which proves that EBM develops individual strategy for each of its biscuits. They believe that as these products are the market leaders.e. At that time there were some biscuits like CAFÉ was being sold at 10 per half roll but EBM did not face any price wars regarding its products which were and are sill market leaders in their segments such as Peanut Pik. Apart from that its easy availability quality and cheap prices makes it‟s more alluring to its customers. EBM has tried to make biscuits more affordable for middle to lower middle income consumers. peanut plus biscuits of LU.SAB SE OOPER PEEK FREANS SOOPER) Price of peanut Pik was same as of its competitors i. Other products in the markets are followers and they don‟t pose any frontal attack on their market leader Peanut Pik. of pieces per master carton 144 Rolls FOB price per master carton in $ 16 No. EBM is one of the leading biscuits manufacturers of Pakistan and all its biscuits in its range are very successful. of master carton fit in 20' container 540 Product Peanut Pik The branded biscuit segment grows at a rate of 14% per annum and this is largely due to the price stability of its products for the last 8 yrs.12 and its packet of Rs. 16 . Half roll of peanut Pik was of Rs. others will follow suit. All EBMs biscuits including Peanut Pik were available in small packs for children and for people working in offices whose use them at breakfast or lunch.
Integrated pest management and ecologically hygienic processes are strictly followed in the factory premises. therefore they maintain their high quality packing that would appeal to its customers. outer films and master cartons at reasonable prices. The HACCP certification itself means "prevention from hazard" by reaching out and controlling the sources of supply like raw materials and the storage and the distribution. including ISO 9001:2000. environmental management system and human resources management. and IIP (Investors in People) Recognition. However EBM realized that they must also focus on those products too that are low volume generating because one never know that these products can too turn out be high volume generating products for them too. The white and brown color wasn’t very appealing to its customers although the taste of peanut was very mouth watering to those who prefer nut biscuits. Following are the two packages in which Peanut Pik are sold: Packet 124 Half Roll 79 now (77) Weight (gms) The packaging of Peanut Pik was not very attractive as compared to its other competitive products in the market and also to its own product SOOPER. Packaging material for Peanut Pik biscuits were bought from the local market and it included inner films. And the packing‟s of biscuits are tested in labs and is prevented from all unhygienic conditions. They are the pioneers of packaged biscuits in Pakistan. ISO 14001:2004. ISO:22000.Packaging: EBM is the only Company in the industry to have achieved recognized international certifications pertaining to quality control. ISO:27001. EBM prefers to spend on those products which are their high volume generating products like Sooper. EBM provides healthy and nutritious biscuits in a hygienic and high quality package. Therefore EBM focussed on improving Peanut Pik‟s packaging as well and include attractive fonts and colors to make it more appealing to its customers.Proactive environmental practices form the basis of all EBM's operations. Peanut Pik was not a high volume generating product to EBM and therefore they don‟t prefer to spend much on its packaging and promotional details. Recently EBM has changed the packing of Peanut Pik from white to an appealing REDDISH BROWN color with white fonts with a label of “NEW PEANUT PIK 17 . HACCP Certifications.
Peanut Pik lacks in distribution although being an FMCG product because it lacked in developing mass awareness which relatively affects its distribution The retailers were quite aware that EBM‟s biscuit. medical or grocery store.BISCUITS”. Peanut Pik Biscuits were sold in a nominal price range because: 1) It has great competition from other biscuit producing companies 18 .Peanut Pik biscuits were available at almost every pan shop. so the cumulative profit on such products are adequate. EBM provides a condition to their retailers that they would provide them with Sooper if they also keep Peanut Pik and others on their shelf too. Peanut Pik does give EBM a substantial contribution margin. Superstores like Agha‟s . By doing this . canteen. Sooper. superstore. It‟s now quite easy to find Peanut Pik Biscuits as they are adequately available at almost the stores. Consequently.freshness of peanuts and improved taste. EBM also exports its products and maintains its high quality packing by using special sea packaging material which ensures that its products are intact during and after transit. Placement of product Since Peanut Pik was one of the FMCGs (Fast Moving Consumer Goods) also known as that are sold quickly at relatively low cost. they generally sell in large quantities. Though the absolute profit made on FMCG products is relatively small. is highly consumed and preferred among the people of Pakistan. Ami‟s. however it was still known as a low volume generating product for EBM. The current packing gives an image of a strong brand . airports and schools keep a stock of these biscuits. Rajani‟s and almost all stores at various hospitals. And in order to promote and sell their low volume generating products. therefore they prefer to keep Sooper on the shelves of their store. colleges.
And when they realize that even adults were consuming it. Peanut Pik had a low volume generating product and therefore EBM spends more on advertising and promotion of its high volume generating products like Sooper.2) It has been in the market since a long time and cant increase its price all of a sudden 3) It is a fast moving consumer good (FMCG) Promotion Peanut Pik had been in the market since quite a long time. EBM believed that it would be consumed even if excessive advertising is done or not as there are a large number of consumers who prefer nuts biscuits. However. And although being a seasonal product. EBM started market penetration by improving the other two P‟s of marketing mix and i. print. Peanut Pik was firstly consumed by toddlers and children. they used the same advertisement and billboard ads for both Peanut Pista and Peanut Pik as they both lie in the same category of nuts and peanuts biscuits. It was in the phase of “maturity” in the product life cycle and so constant promotional activities are done by EBM to maintain or increase its customer base. it improved the taste of Peanut Pik in order for it to have a more mature taste and then they advertised it accordingly. radio broadcasts. imported and high quality peanut and nuts are added in it. Primarily. EBM believed that even Peanut Pik can contribute to higher sales and profits margins if it is position and promoted in a better way. it can be consumed any time in the day. the promotional campaigns of Peanut Pik ran mostly during winters. Though. Therefore. improving on packaging and promotion. the promotion of Peanut Pik and Peanut Pista was done in winters as nuts were mostly consumed and preferred in winters due to its taste and flavor. school activities etc. promotions for Peanut Pik MARKETING STRATEGY Marketing Strategy: The marketing strategy of Peanut Pik was penetration. EBM used Pied Piper as a uniform icon to promote all its products and hence. EBM used TV commercials. Peanut Pik is also promoted with the same icon. EBM believed that Peanut Pik has a universal appeal and taste. EBM use on and off campaigns for Peanut Pik although its promotion was not done excessively and they precisely don‟t promote Peanut Pik alone.e. billboards. 19 . EBM believed that the target market has changed on it own. Peanut Pik and Peanut Pista biscuits were a value added biscuits for EBM as they were not a plain biscuit.
Effective promotion was started . Action Plan New packaging of peanut Pik should be introduced which is more colorful and up to industry standards (It is obvious from the new packing). When EBM changed prices for its products. but company is not really concerned about them 20 . The new promotion schemes should focus the new target market and packaging. External Evaluation 1) Company is not willing to explore other market segments like some (rural areas) or increase sales for Peanut Pik through promotion because of priority issues 2) Company has maintained effective pricing and is the market leader in terms of it. then Peanut Pik should come in their minds. This results in the increased awareness and also capture the “top of the mind” position in consumers‟ minds. samosas etc. Billboards should be set up . then competitors followed immediately. This means that whenever a consumer thinks of having a biscuits (if he/she likes nut biscuits). Rio and Gluco 5) There is a small threat of substitute products for biscuits like chips. EVALUATION & BUDGET EBM evaluated it’s strategy regarding peanut pik as follows : Internal Evaluation 1) Company firmly believes in its strong company image and part of its strong Peanut Pik sales owe it to the brand name “Peak Freans” attached to it 2) Company has other prior brands so company budgets a relatively low marketing expenditure for Peanut Pik 3) It enjoys a monopoly in nuts section as it Is the only nut biscuit producer in the industry so it does not believe in a heavy promotion for the industry 4) Also it has carried out previous strong promotion which it believes still works for today‟s sales 5) Company does not plan to introduce more variants of Peanut Pik. Promotion to be carried out as follows o TVC campaign was carried o Ad campaign in magazines should be carried out in the same fashion. 3) Company might consider changing packaging in the future but right now it is going on with its dull packaging of Peanut Pik 4) There is intense competition in biscuit industry and EBM basically leads the front with its brands like Sooper.
Company is right now focusing on its major brands. after the arrival of Bisconni. including Peanut Pik. but it is not of top concern 7) Threat of new entrants is very much there esp.6) Some business mafias produce fake identical products of Peak Freans. PEANUT PIK AT PRESENT 21 . company has its issues over it.
Marketing consultant (shoaib@fourcg. English Biscuits Manufacturers ltd. Adeel Ahmed Brand Manager.com) Article “English Biscuit Manufacturers (Pvt. Mobile: 0321-2636956 Internet References: www.htm 28 . Mobile: 0321-2424977 Ms Hafsa Farooqui Brand Manager. 2008. BUTT (April 07.pakistaneconomist.a living company” by KHAWAR M. 2009) http://www.com/issue2001/issue33/etc9. Business Recorder) Business Recorder (May 14.ebm.References: Mr.) Ltd .com.pk „TAKING YOU THROUGH THE BISCUIT INDUSTRY‟ by SHOAIB SIDDIQUI. English Biscuits Manufacturers ltd.
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