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Introduction 12th Aug 2011

The Speaker
Salman S. A. Butt
(aka Dr. Dragon, presidantx, Manny)

MSc -ISM, UoL, UK MCP, MCSE, MCDBA, CCNA, CSS-1, GIS, CSM ..
Fields of expertise.. Networks, Database, OS, Software Engineering, Solution Arch. Business Strategy / Development, Projects Management ..

IT Strategist @ Deanship of IT – UQU
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TOC
Websites Search Engines Introduction to SEO Tips & Techniques Summary Discussion

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Websites
What are they?
Your online presence..

Why build them?
Business / Service / Making money .. Social / Blogs / readymade websites: facebook, twitter.. Specific purpose / theory, project, etc..

How others will reach them?
Personal contacts / referencing .. Web: Search Engines, Adds..
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Search Engines
What are they?
Not humans.. What is the difference between them ‘n humans?
They can’t: see, hear, understand.. They can only read.. Demo: SalmanXG.com> seo-browser.com

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Search Engines
What are they? How does they work?
Crawling: Crawler, Spider, Googlebot..

Demo: http://www.webconfs.com/search-engine-spider-simulator.php 6 12-Aug-2011 | 1st Makkah-GTUG SEO | Salman Butt

Search Engines
What are they? How does they work?
Crawling.. Indexing:
Page content > Store in DB Identify Keywords Classify Web Pages

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Search Engines
What are they? How does they work?
Crawling.. Indexing.. Processing: Querying..
Comparing search string … with indexed pages!

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Search Engines
What are they? How does they work?
Crawling.. Indexing.. Processing.. Relevancy: Algorithmic Act..
Algorithm changes .. periodically!

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Search Engines
What are they? How does they work?
Crawling.. Indexing.. Processing.. Relevancy.. Retrieving:
Results Ordered By Best > 1st , 2nd, .. Last!
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Search Engine Optimization
What is SEO?

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Search Engine Optimization
“the process of taking a page built by humans and making it easily consumable for both other humans and for search engine robots”
(SEOmoz.org)

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Search Engine Optimization
Why SEO?

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Search Engine Optimization
How?

… easy!
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Search Engine Optimization
Most Search Engines provides you Webmaster Guidelines.. for example:
- Visible text must includes search keywords - Limited Pages’ sizes - One static text link for each page - Image texts doesn’t get indexed - Keywords must be real, faking them will hurt - Clear hierarchy, text links - Fill all descriptive tags ‘n web elements - Limited links per page < 100 - Respect elder sites..
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- How many other websites have your URL? - What do you have as content? - How often you update your site? - How many links you have for other sites?
SEO | Salman Butt

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Search Engine Optimization
Optimize your Website > SE Functions..
Crawling / Indexing > Keywords / Design / Content
<title> ‫ | سلمان بت‬Salman Butt </title> <meta name="keywords" content=" ،‫إستراتيجي، تقنية المعلومات، سلمان، سلمان بت، بت‬Salman Butt ،Salman ،Butt ،IT Strategist" /> <meta name="description" content=" ‫الموقع الشخصي لمهندس الشبكات واستراتيجي تقنية المعلومات‬ – ‫سلمان بن سهيل أنور بت‬Personal website of Eng. Salman Butt, the IT Strategist” /> <a href="http://www.salmanxg.com/?page_id=10">About</a> <a href="http://www.salmanxg.com/?page_id=14">Résumé</a>

<img class="alignnone" title=“Salman Butt” src="http://www.salmanxg.com/wpcontent/gallery/salman/me-glasgow.jpg" alt="‫>/ ”.سلمان بت‬
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Search Engine Optimization
For SEO friendly content / Consider:
Customers: Who are they? Why they are on your site? What natural questions they will have? What are their needs? Their languages?

Goals: Why you building it? What services/knowledge you want to share/provide?
Search Engines: Which one is a primary one for your customers? Have you taken care of Keywords, Title, Meta, Internal Links, Alt, Navigation, and general content? Medium: Use * bullets and - lists, Keep lots of white space, Write in short paragraphs, Use <h1>eaders and sub<h2>headers, Use bold and italic, Write like you sPeAk!
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Search Engine Optimization
SEO Mistakes could include:
Links: Required form submission, In un-parseable Javascript, Pointing to pages which are blocked by meta robots tag or robots.txt, In frames or i-frames, In Flash or Java or other plug-ins, On pages with many hundereds or thousands of links, shows only on homepage.. Duplication: Pages, Links, Tags: <title>, <h1>, <h2>..

Content: Having non, Mis-matching of keywords and title, Massively written..
Keywords: Targeting competitors’ ones, Keyword-less URL i.e. SalmanXG.com/?page_id=14 instead of: SalmanXG.com/cv .. Photos/Alt: Using photos instead of texts, Missing the Alt on photos..
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Search Engine Optimization
Common Protocols
Sitemaps: XML, RSS, TXT Robots.txt: Disallow, Sitemap, Crawl Delay Meta Robots: <meta name=“robot1" content=“arguments.." /> NoFollow: <a href=”url” title=“x” rel=”nofollow”>X Link</a>

SE Tools
Google Webmaster Tools: Demo > http://www.google.com/webmasters/ Yahoo! Site Explorer: Demo > http://siteexplorer.search.yahoo.com/ Bing Webmaster Center: Demo > http://www.bing.com/webmaster/
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Tips ‘n Techniques
Title
Branding: Salman > Makkah Length =< 70 characters Use separators: IT Strategy | Salman Butt > UQU , Makkah Attract visitors / Think what they need / Be consistent

Keywords
Think / Ask friends / Specify website’s purpose Use tools: Demo Google AdWords Keyword Tool, SEO Book Keyword Search, WebConfs.com SEO Tools …

Social Media Marketing
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Summary
Websites {our online personal or business presence + known to others by personal contacts and/or search engines, adds.} SEs { they don’t see websites like human, they only reads text ‘n codes + they crawl, index, process, run relevancy algorithms, retrieve search results.} SEO { about enhancing ur site’s architecture, links and content + to make it readable by other human ‘n robots + which makes u got several personal ‘n } business benefits + u also understood some know how of SEO. } Tips ‘n Techniques { title + keywords + Social Media}
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Thank you!

Questions?

Salman Manny +966-568685555 sb@SalmanXG.com
facebook.com/presidantx twitter.com/presidantx presidantx[+]gmail.com linkedin.com/in/presidantx
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