MEMORANDUM TO: FROM: DATE

:

SUBJECT:

McKPR Website RFP

The Organization McKinney & Associates (McKPR) was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning, McKPR passionately and skillfully practiced "public relations with a conscience" for local, national and international organizations involved in public policy and social advocacy. A dedication to client service, an in-depth knowledge of issues and a sophisticated understanding of strategic communications are the hallmarks of McKPR. The client roster also includes government agencies, private foundations, labor unions and media organizations. The approach remains consistent: leverage capacity, contacts and creativity to help clients amplify their voices, reach new audiences and influence outcomes. McKPR works with organizations that are compatible with the firm’s philosophy of promoting justice, health equity, protecting the environment, advancing participatory democracy and supporting public policy policies that increase opportunities for marginalized communities. This consistency has helped McKPR build a high level of trust with clients, their allies and the target audiences.

The Project McKPR desires to redesign and relaunch its website to adequately reflect the breadth and depth of the firm’s capacity, creativity and experience. The new website will have three primary business functions: increase brand awareness, connote subject matter expertise and acquire leads. The siteand will need to reach two distinct audiences: socially conscious organizations

1612 K STREET, N.W. SUITE 904, WASHINGTON, D.C. 20006 (202) 833-9771 office (202) 833-9770 fax www.McKPR.com

com.” which would triggers a short form to collect names and email addresses. the firm must be able to achieve results on a tight deadline. 2011. and Internet service providers ● integration of social technology techniques and tools onto web sites. labor unions. website launch date is October 22. 2011. private foundations. etc. . Additional functionality should be include calls to actions. and demonstratinge improved analytical results ● ability to build across operating systems. with commenting. widgets and calls to action ● high level of Wweb security standards ● provide the client with a site style guide and cascading style sheet and provide references Further. including. creativity and expertise to the project. such as “download this case study. including the homepage. To reach and engage the target audiences. All questions regarding the RFP and responses should be emailed to info@mckpr. but not limited to blogs. then with an option to click “more” to go toread the full article. The Requirements McKPR is looking for a Wwweb development partner to bring their experience. including mobile. The default view should show is should be the first paragraph. government agencies. The revised site needs to have a three. The partnering firm should possess and demonstrate the following: ● broad portfolio of corporate. Additional response requirements: ● proposed project timeline and budget ● company and project lead contact information ● references The Responses and Inquiries Written responses to this RFP are due by the close of business on Wednesday August 10. the site map is attached. “like” and sharinge capabilities. additional functionality is needed with McKPR’s blog on the homepage. product and nonprofit web site development.) and industry professionals.column layout and uniformity of formatting throughout. RSS feed. The current site has 16 pages.(nonprofits.

Sign up to vote on this title
UsefulNot useful