SAS is the leader in business analytics software and services, and the largest independent vendor in the business

intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps customers at 44,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

SAS® for Capital Markets
A proven path to greater transparency, easier auditability and confident decision making across the enterprise The global credit crisis has brought on a deluge of challenges for capital markets firms. Losses from securitized and structured products are straining liquidity. The search for alpha has been joined by the search for capital and the optimal business portfolio for weathering the storm in the face of increased market volatility. And an ever-increasing regulatory climate has progressed from possibility to reality. In order to meet these challenges, investment banks, asset management firms and hedge funds must significantly change operating principles and increase their focus on robust enterprise risk management, regulatory compliance and algorithmic trading. As you plan for 2009 and beyond, SAS can help you succeed in risky, volatile markets.

SAS announces global availability of SAS® for Customer Experience Analytics
The online channel is brought into the mainstream of marketing, business and channel management activities.
CARY, NC (Sept. 08, 2008) – SAS today announced the global launch of SAS for Customer Experience Analytics. Debuted in the UK in February 2007 this new addition to SAS’ comprehensive Customer Intelligence suite is the result of a global teaming agreement with Speed-Trap, a UK-based provider of software that uses Web 2.0 technology to deliver complete on-line customer insight. The solution captures real-time data from the web channel and integrates it with data from other channels to provide companies with true multi-channel customer intelligence that will help them better understand and communicate to their customers. “SAS for Customer Experience Analytics has enabled us to know where to focus our attention enabling us to give our customers the best possible service,” said Stephen Lonergan, program manager, HSBC Global Transaction Banking. “It helps us to maximize the performance of our HSBCnet site and prioritize development activity

where it is most needed. We have already seen significant benefit from having this tool at our disposal.” SAS for Customer Experience Analytics was developed using patented Dynamic Collection™ technology from Speed-Trap. This unique high performance data collection system has been built into SAS’ existing Enterprise Intelligence Platform. Customer experience analytics emphasizes insight on the customer by combining data about their web behavior with data from other touch points such as the call-center or point-of-purchase history. Applying analytics to this combined data can, among other things:
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Identify customers that prefer to research online and purchase offline Determine which online campaigns were most successful in acquiring customers that turned out to be loyal and highly profitable Identify which products customers are researching online so an appropriate offer can be made.

“This is about understanding individual customers and their interactions rather than web servers or web pages; recording business events and customer experiences rather than web metrics,” said Jeff Levitan, general manager, SAS Customer Intelligence.

Rapid ROI
The offering includes an innovative dynamic data collection mechanism which can capture all interactions on the page with the introduction of a simple line of text to any page needing analysis, enabling implementations to begin yielding results within a matter of days, rapidly increasing speed to deployment and return on marketing investment. “Companies are increasingly recognizing that only looking at past activity on your website is no longer enough,” added Levitan. “More marketers are applying forwardlooking analytics to identify what aspects of the web site influence customer behavior and outcomes, and forecasting of future trends.”

Built-in predictive models, forecasting and goal-seeking routines
SAS for Customer Experience Analytics incorporates pre-built analytics to help marketers project whether or not specific business goals will be met in the future, based on the performance drivers and metrics of a current marketing campaign. Malcolm Duckett, VP Marketing at Speed-Trap comments “Marketers want to understand their customers and their behavior across channels in real time, who is actually visiting their websites and each individual's intent and actions? We see the combination of SpeedTrap’s Dynamic Collection technology and SAS’ unrivalled business intelligence

experience in online markets as an ideal match to produce the in-depth customer insight that so many organizations are lacking.”

Designed for a wide range of users
Easy-to-use Web-based reporting enables a wide range of users to view, interact, author and distribute standard and custom reports, allowing decision makers to get the information that they need in the formats they need it to drive more focused business decisions.

An integrated suite of top-ranked marketing solutions
While many enterprise marketing management vendors are narrowly focused on point solutions, SAS provides a comprehensive suite of top-ranked products that span the entire customer-focused marketing process. SAS software’s campaign management capabilities are part of a broader customer intelligence suite of solutions that handles campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics. Customers worldwide using SAS to support customer initiatives include 1-800FLOWERS.COM, American Honda Motor Co., DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, HSBC Global Transaction Banking, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.

SAS helps optimize business performance at SERIT SICILIA in Italy
Agency uses SAS Financial Management to improve financial performance
CARY, NC (Sept. 08, 2008) – SERIT SICILIA, which administers revenue and tax collection in Sicily, Italy needed to verify collection processes, monitor business activity and implement corrective actions. They chose SAS® Financial Management from SAS, the leader in business intelligence and analytics to build a new management-control system. “SERIT SICILIA is a brilliant example of using performance management tools to move beyond just managing data and processes to actually improving performance in a structured and repeatable manner,” said Leo Sadovy, Product Marketing Manager for SAS Financial Management. “At SAS, we look forward to working with SERIT SICILIA as their operations continue to evolve with the needs of the growing Italian economy.”

SAS Financial Management improves the accuracy, relevance and timeliness of financial plans, budgets and reports while promoting alignment and strategy execution. This solution uses the integrity, analytic power and scalability of the SAS Enterprise Intelligence Platform to facilitate flexible, strategic financial and operational planning collaboratively – across the entire enterprise. Using SAS Financial Management, organizations can more effectively analyze the true drivers of shareholder value in relation to strategy and manage them in real time. “By applying SAS Financial Management to collections, SERIT SICILIA has obtained substantial financial results,” said Antonio Finanze the General Manager at SERIT SICILIA. “Average collections increased 24 percent in 2007 – €531 million (US$781 million) compared to €425 million in 2006. Optimizing information sources allows us to benefit from complete and up-to-date information and to monitor business processes.” SAS Financial Management is one component of SAS Financial Intelligence, a vision for financial performance management that includes solutions for financial management, activity-based management, dashboards and scorecarding, risk management, and advanced analytics such as optimization and forecasting. By combining the hindsight, insight and foresight provided through these powerful solutions, corporate finance departments can build credibility and confidence within other areas of the organization. SAS’ turnkey solutions for vertical markets target financial services, life sciences, healthcare, retail, manufacturing and others. SAS targeted business solutions support enterprise intelligence, customer intelligence, financial intelligence, supply chain intelligence and more.

How SAS is different
SAS software is used by more than 3,000 financial institutions worldwide, including 97 percent of banks in the FORTUNE Global 500®. Only SAS provides:

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Integrated solutions – built on a banking-specific architecture – that include prebuilt data and analytical models specific to banking, along with processes and techniques that speed up both implementation and results for a fast track to significant ROI. A combination of award-winning software, predefined analytics and a core financial services architecture that allows for complete integration across the enterprise. The foundation for the only integrated suite of intelligence solutions from a single vendor that facilitates strategic and operational decision making and regulatory compliance. Streamlined processes and techniques that speed up both implementation and results, giving you a fast track to significant ROI. Ongoing, proven market leadership in business intelligence software and services.

How SAS can help
Effectively manage risk across the enterprise Strike an optimal balance between growth and return objectives while meeting regulatory demands.
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Streamline business processes Efficiently manage key processes and foster collaboration across the enterprise.
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Asset/liability management Counterparty credit risk management Anti-money laundering Market risk management Deepen customer knowledge and insight Increase customer lifetime value and ROI of Operational risk management high net-worth clients. Manage and analyze capital and financial • Acquisition and retention performance • Cross-sell/up-sell Improve performance corporatewide. • Customer profitability • Financial intelligence • Marketing optimization • Legal and financial consolidation • Real-time event-based marketing and reporting • Portfolio performance management • Web-based analytics and stress testing • Regulatory compliance

Corporate performance management IT performance management Workforce planning and management

Profitability management

By the Numbers
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$2.15 billion: 2007 annual revenue. 44,000: Approximate number of SAS customer sites worldwide. 91: Number of the top 100 Fortune Global 500® companies who are SAS customers. 21: Percentage of 2007 revenue reinvested in research and development. 400: Number of SAS offices worldwide.

Customer Statistics
Number of Countries Installed SAS has customers in 108 different countries Total Worldwide Customer Sites Approximately 44,000 business, government and university sites SAS Customers or their Affiliates Represent: 91 of the top 100 companies on the 2008 FORTUNE Global 500® list

Financial Statistics
Worldwide Revenue 2007 Revenue: $2.15 billion Reinvestment in R&D 2007 R&D investment: 21% of revenue SAS' Annual Revenue History

Year 2007 2006 2005

Annual Revenues 2.15 billion 1.9 billion 1.68 billion

2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976

1.53 billion 1.34 billion 1.18 billion 1.13 billion 1.12 billion 1.02 billion 871.4 million 750 million 652.8 million 562.4 million 481.9 million 420.2 million 365.5 million 295.4 million 240.2 million 205.6 million 170.4 million 135.3 million 102.4 million 70.9 million 52.6 million 32.3 million 19.6 million 11.2 million 5.05 million 2.3 million 1.2 million 506,000 138,000

Other Statistics
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Year founded: 1976 SAS is the world's largest privately held software company (prepackaged software). SAS has more than 400 offices globally. SAS has more than 400 alliances globally.

About SAS

SAS is one of the largest software companies in the world. With consistent revenue growth and profitability since 1976, SAS has the depth of resources to sustain excellence in product development and customer support. While many competitors have merged, changed ownership or simply vanished, privately held SAS has remained focused on our primary mission – delivering superior software and enhancing customer relationships. Global reach, local presence SAS solutions are used at 44,000 sites in 108 countries – including 91 of the top 100 FORTUNE Global 500® companies – to develop more profitable relationships with customers and suppliers; to enable better decisions; and to move forward with confidence and clarity. More than 10,000 SAS employees – in more than 50 countries and 400 SAS offices – provide local support for global implementations. Award-winning customer support SAS customers receive a full suite of support services at no extra charge, including skilled telephone technical support and unlimited, around-the-clock online technical support. Our online customer support center provides always-on access to a wealth of technical support, reference information, educational resources and communities. Knowledgesharing is continuously available through regular seminars, Webcasts and an expansive selection of training courses. Financial strength SAS' record of revenue growth in every year of our existence makes us a stable business partner; it also enables us to reinvest a substantial percent of revenues in R&D each year (21 percent in 2007) – twice the industry average – so we can continually improve our products. This commitment to innovation is one reason why the overwhelming majority of our customers renew their software licenses with SAS every year.

Make better decisions faster with SAS
SAS is the first company to call when you need to solve complex business problems, achieve key objectives and more effectively manage your information assets. As the leader in business analytics software and services, we provide a technology platform and market-leading analytic applications to help you not only navigate today's challenges but capitalize on tomorrow's opportunities

Campaign Management with SAS® Marketing Automation
In today's market, it takes more than good products and services to succeed. Successful marketing now requires more precise segmentation, and more frequent and sophisticated

communications than ever before – communications that involve multiple stages and span multiple channels, from radio and television to direct mail, e-mail and the Web. In the Spotlight To succeed in this environment, marketers must devise complex, yet agile, customer communication strategies. But many marketers are limited by marketing processes or technologies that hamper their ability to implement effective Gartner positions SAS strategies and meet increasingly challenging objectives. in the leaders' quadrant of the Magic Quadrant for Customer DataMining Applications. Read the full report. Investing already limited marketing resources in the right opportunities depends on understanding and managing customer life cycles and profitability – a process that includes viewing, tracking and measuring results while developing an effective means of improving future campaigns.

To truly maximize the profitability of every customer relationship, you need a marketing automation solution that supports your entire marketing team and provides improved efficiency and effectiveness at every stage of the marketing process – from setting strategy to targeting opportunities, implementing campaign initiatives and measuring results. Complex marketing made easier SAS Marketing Automation helps you improve response rates and revenues from your marketing efforts by giving you the ability to easily manage sophisticated, timely, personalized customer communication strategies. Built specifically to meet the needs of key members of the marketing process, only SAS Marketing Automation provides comprehensive data management, campaign management and advanced customer analytics in one integrated, easy-to-use solution. With SAS Marketing Automation, you can:

Maintain an integrated customer view. SAS provides a unified view of customers across your enterprise that incorporates information from all touch points and channels, ensuring that customer information is consistent, secure, accurate and comprehensible to users. Manage customer life cycles. Customer segmentation and profiling capabilities consolidate insight at a customer level to build and monitor critical strategic segments over time. Improve effectiveness through better targeting, measurements and analytics. Through advanced analytic techniques such as data mining, market basket analysis, link analysis, forecasting and optimization, as well as segmentation, profiling and behavior analysis, SAS Marketing Automation helps you understand customers' past behavior and predict future opportunities. Drive complex communication strategies. Through an intuitive graphical interface and in-depth campaign management functions, business users can easily deploy the results of advanced analytics and drive multichannel, multistage communications using reliable customer intelligence. Understand the results of marketing activities. SAS Marketing Automation allows users to fully understand campaign responses, whether those responses involve direct communication or subtle changes in behavior. Reports on campaign effectiveness combine this response analysis with budget expectations to deliver a full picture of the financial return achieved by each marketing initiative. Provide integrated support for all business units. SAS Marketing Automation fully supports the activities of your key marketing campaign participants, including business users, database marketers, quantitative analysts and IT.

Manage your IT infrastructure. Allowing companies to take advantage of their existing IT infrastructure, SAS Marketing Automation is built on technology that can be deployed across the enterprise in a scalable, multitier architecture. A comprehensive marketing solution SAS Marketing Automation, part of the SAS Customer Intelligence solutions family, can be extended through integration with other SAS solutions, providing even greater benefit for marketing organizations through the broadest, most capable marketing solution available:
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SAS Marketing Optimization applies sophisticated mathematical techniques to optimize marketing ROI, given limited budgets, channel capacities and other constraints. SAS Interaction Management uses advanced technologies to track behavior of individual customers. The solution can identify in real time when an individual's behavior differs from his or her norm, triggering the need for a timely interaction. SAS Digital Marketing provides everything you need to plan, create, test, execute and track your e-mail campaigns in-house. The solution lets you customize e-mail messages at the individual level and deliver them to the customers most likely to

respond. SAS Solutions OnDemand For customers in the Americas, SAS provides the option to host your application as a service. With SAS Solutions OnDemand, you simply send your data to SAS and configure your campaigns, and we apply our unsurpassed analytic capabilities. Then we send a variety of reports back to you. The hosted version of SAS Marketing Automation (PDF: 501KB) even lets you access SAS’ analysis and reporting capabilities as if the solution were locally installed.

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