You are on page 1of 65

Citywide Strategic Communications Plan

2010-2011
Cassie Willis, Communications Liaison, City Manager’s Office

Not intended to direct specific department services or programs

City of Cedar Rapids Strategic Communications Plan 2010-2011

TABLE OF CONTENTS
1. Executive Summary 2. Recommendations PLAN 3. City Communications Process & Structure A. Need for City Communications Process & Structure B. Need for City Communications Coordination Groups C. Coordination of Sensitive & Controversial Issues D. Coordination of Public Records Requests 4. City Communications Channels & Tools 5. Strategic Communications Projects & Budget 6. Strategic Key Messages MEASUREMENT 7. Measure, Monitor & Evaluate Effectiveness FACT BOOK 8. City of Cedar Rapids Identity History 9. Target Audience Segmentation 10. Assessment of Previous City Communications Activities 11. Local Communications Effectiveness Research Results A. 2009 Citizen Satisfaction Survey B. 2007-2009 City Employee Survey Recap 12. National Communications Effectiveness Research Results A. From Pew Research Center for the People & the Press B. From The Nielsen Company Page 3 5 6 6 12 18 18 19 21 25 33 36 38 42 43 43 52 57 57 60

January 2010

Page 2 of 65

City of Cedar Rapids Strategic Communications Plan 2010-2011

1. EXECUTIVE SUMMARY
Plan Purpose:
• To guide the City of Cedar Rapids’ communications organization and execution • To integrate and coordinate communications among all City departments and divisions and community organizations Note: This plan is not meant to dictate project communications plans for specific City departments, services or programs.

Objectives & Outcomes:
To fulfill the Cedar Rapids City Council’s goal for citizen involvement, specifically to “develop a comprehensive plan for connecting people to their government” • To cultivate and encourage public participation in City government • To create a coordinated communications process that ensures efficient, effective, responsive and consistent City communications with Cedar Rapids citizens and all of the City’s target audiences • To position the City of Cedar Rapids’ communication channels and tools as the most accurate source for City government information • To leverage every communication opportunity with citizens in order to build and improve our community Note: The Communications Liaison is responsible for development, implementation and execution of this plan. •

Assessment of Previous City Communications Activities: (For details, see page 42) City’s communications efforts have been characterized as lacking organization, coordination, consistency and credibility:
• • • • • • • Lack of communications planning, process and structure Lack of coordinated communications initiative with internal employees, as well as community partners Lack of knowledge about the City Council’s vision, goals and strategic plan Limited budget and personnel to handle large volume of communications needs Lack of understanding of how to connect with city government Lack of appreciation for the value of city services Lack of awareness of communications importance to governing, staff and citizens

City Communications Process & Structure Overview: (For details, see pages 6-18)
• • • Follow a consistent process for preparing public communications Utilize expertise and improve coordination among City’s designated public information officers Coach other City employees that process public information for their departments or divisions to improve communications effectiveness
Page 3 of 65

January 2010

see pages 25-32) This is an overview of the seven strategic key messages that are outlined in more detail in this plan: • Teach residents how to connect with city government • The City Council has a vision and strategic plan for Cedar Rapids • Demonstrate the value of City services • Flood Recovery Progress… better than before • Build community ownership • Communicating complex or controversial issues • The most accurate source for City information is the City of Cedar Rapids’ communications channels • Public participation is important to the City Council’s decision-making process Overview of Fact Book: The last five sections of this plan include a brief history of the “City of Five Seasons” identity and brand. results of local research conducted by the City of Cedar Rapids and national research conducted by The Pew Research Center for the People & the Press and The Nielsen Company. (For details. See job description #NB444 • • • • • Strategic Key Messages Overview: (For details.000 Total Estimated Budget for 2011: $281.000 Estimated Annual Budget for Additional Communications Position: Salary Grade 08. research from focused conversation sessions with stakeholders. see pages 19-24) • • Continue using current communications channels and tools Add additional communications channels and tools: o Printed newsletter mailed directly to Cedar Rapids residents o Annual printed progress and financial report for residents o City department open house events o Billboard public service announcements o Additional cable TV programming Reengineer the City’s website to be more user-friendly and service-oriented Use free online tools to foster a group of well-informed City ambassadors Total Estimated Budget for 2010: $287. detailed segmentation of the City’s target audiences. see pages 36-65) January 2010 Page 4 of 65 .City of Cedar Rapids Strategic Communications Plan 2010-2011 • • • Continue to support communitywide communications coordination groups Assign communications about sensitive and controversial issues to communications liaison Improve employee education about public records law compliance Strategic Communications Projects & Budget Overview: (For details.

see pages 25-32) d) Communication Channels & Tools: Devise multiple methods to disseminate City information to the wide variety of target audiences (For details. RECOMMENDATIONS a) Plan: Adopt. goals and strategic plan b) Structure & Process: Develop and organize a communications structure and process that coordinates and communicates consistently throughout the organization (For details. see pages 33-35) January 2010 Page 5 of 65 . see pages 19-24) e) Budget: Fund strategic projects and additional communications position listed in this plan (For details. implement and maintain a two-year strategic communications plan (this plan) that executes the City Council’s vision. goals. see pages 2124) f) Measurement: Develop methods to track the following three key communications effectiveness metrics… • Increased awareness of City Council’s vision.City of Cedar Rapids Strategic Communications Plan 2010-2011 2. strategic plan and related actions • Improved coordination among City departments and divisions • Increased citizen involvement and public participation in City government (For details. see pages 6-18) c) Key Messages: Approve a set of strategic key messages and use them repeatedly over the next two years (For details.

Need for City Communications Process & Structure In 2008. and policy and legislative research. City departments and divisions without designated PIOs should designate a representative to coordinate communications for that department or division. community organizations and local media representatives. In 2009. the City Council developed a set of seven goals to implement its vision for Cedar Rapids. and externally. This plan is designed to provide multiple opportunities for residents to connect with the Cedar Rapids city government and to improve the City’s communications efforts internally. This coaching will take place through a new internal communications coordinators group outlined in the “Need for City Communications Coordination” section of this plan. Table 1 identifies those staff positions. provide project and special event support. the Cedar Rapids Mayor. One of those goals emphasizes citizen involvement. January 2010 Page 6 of 65 . non-bargaining position reports directly to the City Manager. specifically to “develop a comprehensive plan for connecting people to their government”. The following table (1) and diagrams (2&3) demonstrate how specific City staff positions will divide communications responsibilities and disseminate City information.City of Cedar Rapids Strategic Communications Plan 2010-2011 PLAN 3. This full-time. coordinate media and public relations. That representative will be coached by the communications liaison and other public information officers to provide relevant information in a consistent manner to the appropriate target audiences using the most effective communications channel and/or tool. CITY COMMUNICATIONS PROCESS & STRUCTURE A. with Cedar Rapids residents. Improvement begins with an efficient. City Council and City Manager created the Communications Liaison position to develop and implement strategic communication activities. The City’s communications process should rely on the expertise of the current communications staff and public information officers (PIOs). consistent process. divisions and employees. among City departments.

City of Cedar Rapids Strategic Communications Plan 2010-2011 Table 1 – City Communications Positions. Responsibilities & Audiences Matrix CITY DEPARTMENT POSITION • • • • • • • • • • • City Manager’s Office Assistant Communications Coordinator (Proposed Position) • • • • • City Manager’s Office Intern (Unpaid Position) • • • City Manager’s Office City Manager’s Office Cedar Rapids City Council January 2010 Assistant to the City Manager Special Assistant to the City Manager Legislative Liaison • • • COMMUNICATIONS RESPONSIBILITIES Strategic Communications Planning & Counseling Internal & External Communications Media Relations Community Outreach Employee Communications Event Planning & Coordination Flood Recovery Communications Online Communications Cable Access Programming & Coordination Employee/Internal Communications Communications Project Coordination Content Contribution/Copywriting Media Relations Communications Effectiveness Measurement Event Planning & Coordination Communications Project Coordination Content Contribution/Copywriting Communications Effectiveness Measurement Event Planning & Coordination Internal Communications Intergovernmental Communications Legislative Communications • • • • • • • • • • • • • • • • KEY TARGET AUDIENCES Cedar Rapids residents Cedar Rapids City Council City Employees News Media Community Partner Organizations City Board & Commission Members City PIOs City Communications Coordinators/Public Records Custodians C3: Community Communications Coalition Core Communications Team State Partner Organizations Cedar Rapids residents Community Partner Organizations City Employees News Media City Board & Commission Members City Manager’s Office Communications Liaison • To be determined • • • • • • • City Council members City Employees Community Partner Organizations State Partner Organizations Community Partner Organizations Cedar Rapids City Council State & Federal Lobbyists Page 7 of 65 .

City of Cedar Rapids Strategic Communications Plan 2010-2011 • Cedar Rapids Public Library Public Information Officer & Adult Programming Coordinator Director of Marketing & Communications Public Information Officer & Special Projects Coordinator • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Internal & External Communications Media Relations Member of City PIO Group Internal & External Communications Media Relations Member of City PIO Group Internal & External Communications Media Relations Member of City PIO Group Member of Public Records Custodians Group Internal & External Communications Marketing and Research Media Relations Community Outreach Development and Planning Customer Service Member of City PIO Group Internal & External Communications Media Relations Online Communications Event Planning & Coordination Copywriting & Graphic Design Internal & External Communications Media Relations Member of City PIO Group Internal & External Communications Media Relations Regulatory Communications Member of City PIO Group Internal & External Communications Media Relations Regulatory Communications Member of City PIO Group • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • State & Federal Lawmakers Library employees Library patrons Cedar Rapids City Council Airport Commission Airport stakeholders Prospective airport stakeholders Cedar Rapids City Council Cedar Rapids residents & students Cedar Rapids City Council Cedar Rapids residents Cedar Rapids City Council News Media City Board & Commission Members Parks and Recreation Employees Community Partner Organizations Potential Funders Cedar Rapids residents Parks and Recreation employees News Media City Boards & Commissions Community Partner Organizations Cedar Rapids residents & students Cedar Rapids City Council Cedar Rapids residents State Partner Organizations Cedar Rapids City Council Cedar Rapids residents State & Federal Partner Organizations Cedar Rapids City Council Industrial & Wholesale Customers Eastern Iowa Airport Fire Department Parks & Recreation Department Marketing Manager Parks & Recreation Department Public Relations Coordinator Police Department Sergeant/Public Information Officer Public Works Maintenance Manager (+Public Information Officer) Utilities Communications & Community Education Coordinator Public Works Department Utilities Department January 2010 Page 8 of 65 .

City of Cedar Rapids Strategic Communications Plan 2010-2011 • • • • • • • Internal & External Communications Media Relations Regulatory Communications Member of City PIO Group Internal & External Communications Members of Communications Coordinators Group Members of Public Records Custodians Group • • • • • • • • • Cedar Rapids residents State & Federal Partner Organizations Cedar Rapids City Council Industrial & Wholesale Customers Cedar Rapids residents Cedar Rapids City Council City Employees News Media City Board & Commission Members Utilities Department Utilities Environmental Manager Communications Coordinators and/or Public Records Custodians Other City Departments & Divisions January 2010 Page 9 of 65 .

City of Cedar Rapids Strategic Communications Plan 2010-2011 Diagram 2 – City Communications Information Flow Chart for INTERNAL Target Audiences Communications Liaison CITY INFORMATION SOURCES Assistant to City Manager All Internal Target Audiences City Manager Assistant Communications Coordinator (Proposed Position) City Council City Directors City Employees City Subject Matter Experts (City Employees) Legislative Liaison City Board & Commission Members City Department Public Information Officers (PIOs) Department Communications Coordinators January 2010 All Internal Target Audiences Page 10 of 65 .

January 2010 Special Assistant to City Manager City Department Public Information Officers (PIOs) All External Target Audiences Page 11 of 65 .City of Cedar Rapids Strategic Communications Plan 2010-2011 Diagram 3 – City Communications Information Flow Chart for EXTERNAL Target Audiences Communications Liaison All External Target Audiences CITY INFORMATION SOURCES Assistant Communications Coordinator (Proposed Position) Cedar Rapids Residents City Manager Department Communications Coordinators News Media NOTE: In some cases. the news media is a channel to reach other external audiences. City Directors City Subject Matter Experts (City Employees) Community Partner Organizations Assistant to City Manager State Partner Organizations NOTE: Legislative Liaison’s external target audiences are State & Federal Lawmakers.

organizations. City departments represented in this group include: • Cedar Rapids Public Library • City Manager’s Office • Eastern Iowa Airport • Fire Department • Parks & Recreation Department • Police Department • Public Works Department (Represents Construction. Those departments/divisions represented in this group include: • Animal Care & Control January 2010 Page 12 of 65 . the City of Cedar Rapids is made up of 124.000 individuals who identify with or belong to dozens of neighborhoods. this plan outlines strategies to integrate and coordinate City communications among multiple internal departments and external community organizations. Three Internal City Communications Coordination Groups: (See Diagram 4 for demonstration of coordination) 1) City PIOs – Eight of the 30 City departments and divisions employ designated public information officers (PIOs). This group will meet monthly or every other month. Traffic Engineering and Maintenance) • Utilities Department (Represents Water. City communications should foster this sense of community and cultivate well-informed citizens. To that end. This group meets monthly. Need for City Communications Coordination In order to improve the overall effectiveness of city communications. the communications liaison has formed three internal and two external groups focused on coordinating and improving communications within city government and throughout the community. Collectively. After all. these individuals and groups define the community in which we live.City of Cedar Rapids Strategic Communications Plan 2010-2011 B. a department communications coordinator has been designated to assist in communications coordination. businesses and other special interest groups. The internal communications groups were formed to facilitate an organizational environment that encourages interdepartmental cooperation and collaboration. The external communications groups were formed to build strong partnerships that enhance each others’ missions and improve community collaboration. Engineering. Water Pollution Control and Solid Waste & Recycling) 2) City Communications Coordinators – For City departments and divisions that do not employ a public information officer.

In most cases. This group will meet every four to six months.City of Cedar Rapids Strategic Communications Plan 2010-2011 • • • • • • • • • • • City Assessor’s Office City Clerk’s Office Code Enforcement Department Community Development Department Finance Department (includes Purchasing Division & Treasurer’s Office) Fleet Services Department Housing Services Division Human Resources Department (includes Health & Safety Office) Information Technology Department Parking Division Transit Division 3) Public Records Custodians – These are the City employees responsible for tracking and fulfilling public records requests for their department or division. this group overlaps with the City PIOs and the City Communications Coordinators. January 2010 Page 13 of 65 .

Leads each group Group Coordination Opportunities: • Joint Projects • Branding Initiatives • Consistent Messaging • Content for City Communications Channels & Tools • Media Relations • City Events January 2010 Page 14 of 65 .Internal City Communications Coordination Groups City Public Information Officers (PIOs) Communications Liaison City Communications Coordinators City Public Records Custodians Brief Group Definitions: • City PIOs – 8 City departments employ designated PIOs • Communications Coordinators – Department/division representatives that assist with City communications • Public Records Custodians – Department/division representatives that fulfill public records requests • Communications Liaison – City Manager’s Office position.City of Cedar Rapids Strategic Communications Plan 2010-2011 Diagram 4 .

Membership is limited to public relations professionals. knowledge and outreach for messaging and information shared between members and within the represented organizations Group Description & Membership: C3 is a community-oriented organization.City of Cedar Rapids Strategic Communications Plan 2010-2011 Two External Communications Coordination Groups: (See Diagram 5 for demonstration of coordination) 1) C3: Community Communications Coalition – This group is made up of professional communicators representing a cross section of community agencies and services from within Cedar Rapids and Linn County. Members include representatives from the following organizations: o Cedar Rapids Area Chamber of Commerce o Priority One (economic development organization) o Entrepreneurial Development Center o Cedar Rapids Downtown District (SSMID) o Cedar Rapids Area Convention & Visitors Bureau o Cedar Rapids Community School District o Linn County government o Landlords of Linn County o Four Oaks o Greater Cedar Rapids Community Foundation o Horizons – A Family Service Agency o Linn County Nonprofit Resource Center January 2010 Page 15 of 65 . Membership Expectations: C3 members are expected to: • Participate in C3 meetings • Focus on benefits to the greater Cedar Rapids/Linn County community • Contribute unselfishly to group activities • Use professional discretion and respect for the benefit of the whole C3 group • Maintain confidentiality as needed This group meets twice a month. The purpose is: • To serve as a marketing and communications resource for the membership agencies • To receive and circulate regular updates from/to each member organization • To provide a forum for programming that will strengthen the collective skills. It is not to serve as a marketing and communications service for outside interests to exploit for narrowly-defined messages and audiences. marketing communications professionals and public information officers that work for community organizations in the Cedar Rapids and Linn County area.

This group meets as needed.City of Cedar Rapids Strategic Communications Plan 2010-2011 o o o Salvation Army United Way of East Central Iowa National Czech & Slovak Museum & Library 2) Core Communications Team – This informal team of marketing communications professionals from five key community organizations work together to coordinate large community announcements and communications projects. Members include representatives from the following organizations: • Cedar Rapids Area Chamber of Commerce • Cedar Rapids Area Convention & Visitors Bureau • Cedar Rapids Downtown District • Linn County government • City of Cedar Rapids government January 2010 Page 16 of 65 .

Leads each group Group Coordination Opportunities: • Information Sharing & Community Dissemination • Joint Community Announcements • Dispel Misinformation • Feedback on City Communications Effectiveness C3: Community Communications Coalition January 2010 Page 17 of 65 .City of Cedar Rapids Strategic Communications Plan 2010-2011 Diagram 5 .External Communications Coordination Groups: City Communications Liaison Core Communications Team Brief Group Definitions: • C3 – professional communicators representing a cross section of community agencies and services from within Cedar Rapids and Linn County • Core Communications Team – informal team of marketing communications professionals from five key community organizations working together to coordinate large community announcements and communications projects • Communications Liaison – City Manager’s Office position.

negotiations related to union or association bargaining units. The communications liaison will produce an annual tracking report listing the types of requests fulfilled. and must be made aware immediately of potentially sensitive issues when it is anticipated that those issues may reach the media or general public. this report will be made available to the Cedar Rapids City Council and the public. the staff time spent on these requests and the fees charged for these requests. to develop strategies for each issue and determine an appropriate spokesperson. kept by or in the possession of the City of Cedar Rapids shall be open to the public as provided by Iowa Open Records Law (Chapter 22) and the Cedar Rapids City Council’s Open Records Policy. the city manager and the communications liaison must be informed immediately of media inquiries that relate to sensitive or controversial issues. maintained. Managing these issues requires a comprehensive strategic approach with one designated spokesperson. D. or spouses or other family members of either. negotiations related to economic development or redevelopment. Exceptions include works in progress that have not been publicly distributed. and hiring. These types of issues usually include information from multiple City departments and subject matter experts and.City of Cedar Rapids Strategic Communications Plan 2010-2011 C. in some cases. Coordination of Public Records Requests All public records created. the appropriate department director and other city officials as necessary. January 2010 Page 18 of 65 . the City can improve the way it manages sensitive and controversial issues. multiple external organizations. Examples of sensitive or controversial issues include. Coordination of Sensitive and Controversial Issues Now that a city communications process and structure has been established. court appearances by any city employee. member of the City Council. The City Attorney’s Office and the communications liaison will periodically present training sessions to City employees on how to comply with the law and the City’s policy. performance evaluations related to any city employee. The city manager will communicate directly with the communications liaison. Of course. matters involving pending litigation. The appropriate department director. disciplinary or termination processes related to any city employee. legal claims or lawsuits filed against the City of Cedar Rapids. The communications liaison will host meetings with all department public records custodians every four to six months to refresh employees on fulfillment procedures and to coordinate the tracking of public records requests made of the City of Cedar Rapids. issues that are subject to ongoing negotiation and confidential personnel-related matters. but are not limited to.

City of Cedar Rapids Strategic Communications Plan 2010-2011 4. See the strategic communications projects in the next section for more details. Additional channels and tools will be added in 2010 and 2011. Consumer Confidence Report – This annual report about water quality is required by the EPA. PowerPoint Presentation for Cable Channels – Each month a PowerPoint presentation is prepared and aired on the Mediacom and ImOn cable access channels. Employee Newsletter – This weekly newsletter is posted on the City’s website and the link is sent to all City Council members and employees via email. CATEGORY Newsletters CITY COMMUNICATIONS CHANNEL/TOOL Resident E-Newsletter – The electronic newsletter is emailed to subscribers on the second and fourth Wednesdays of the month. The following list is an overview of those channels and tools used in 2008 and 2009. Parks & Recreation PLAY! Guide – This quarterly catalog is produced by the Parks & Recreation Department and mailed to every household on a quarterly basis. FREQUENCY KEY TARGET AUDIENCE Cedar Rapids Residents Twice a month Newsletters Weekly City Council Members & City Employees Printed Materials Quarterly Cedar Rapids Residents Printed Materials Quarterly Rotation Cedar Rapids Residents (Utilities users) Printed Materials Broadcast Communications (Video) Broadcast Communications (Video) Annually Cedar Rapids Residents Monthly Cedar Rapids Residents (Mediacom subscribers) Cedar Rapids Residents (Mediacom & ImOn subscribers) Page 19 of 65 Monthly January 2010 . Municipal Utility Bill Insert – Utility bills are mailed to all users on a rotating basis. Inserts must be reserved four months in advance. CITY COMMUNICATIONS CHANNELS & TOOLS The City of Cedar Rapids’ public information officers and communications coordination staff use several communication channels and tools to provide information for the City’s target audiences. “City Service Update” Cable TV Show – This monthly program airs on Mediacom Channels 18 & 22 and is posted on the City’s website. All the e-newsletters are archived and linked on the City’s website.

These events are held as needed. feedback and comments from Cedar Rapids residents. Media Releases – All City departments prepare and send announcements to local and regional news media on a daily basis. Broadcast Communications (Video) Weekly Cedar Rapids Residents (Mediacom & ImOn subscribers) Online Communications Daily Cedar Rapids Residents & News Media Online Communications Media Announcements Daily Cedar Rapids Residents Daily Cedar Rapids Residents Media Announcements Daily Cedar Rapids Residents & News Media City Events As Needed Cedar Rapids Residents January 2010 Page 20 of 65 . Public Participation Process Open Houses – These events are hosted by various City departments to gather input. This feedback is analyzed and used to create or improve City programs or initiatives.City of Cedar Rapids Strategic Communications Plan 2010-2011 City Council Meeting Recordings – The city council meetings are recorded by ProVideo and distributed to Mediacom and ImOn for broadcast on cable access channels. City Website News Announcements – All City media releases are posted on the City’s home page. These releases are also posted on the City’s home page. two City departments post daily messages on Twitter accounts: the City Manager’s Office and the Fire Department. Twitter Account – Currently. The Fire Department’s account is open to local media only. The recordings are currently posted online via ProVideo’s website. This City Manager’s Office account is open to all followers. News Conferences/Media Briefings – Some City departments host news conferences and media briefings to highlight major announcements or to clarify complicated programs.

goals and strategic plan o Reviews the City’s budget and financial strength o Provides an update on the City’s flood recovery progress o Highlights the work and service of individual City employees o Features progress reports from each City department and division A portion of the report will be printed and mailed to every Cedar Rapids household. • Estimated Cost for One Year: $40. business cards. the City’s printed newsletter was cut from the budget. direct mail communications materials. media releases. effective. except the month that the annual report is released (11 printed annually). • Estimated Cost: $4.City of Cedar Rapids Strategic Communications Plan 2010-2011 5. STRATEGIC COMMUNICATIONS PROJECTS & BUDGET A. The newsletter should be designed to keep postage costs low.000/year 2) Annual Printed Progress & Financial Report – Develop an annual publication that: o Outlines the City Council’s vision. and to cultivate their participation in City government 1) Resident Printed Newsletter – In 2008.000/year B. and provides templates for City letterhead. PowerPoint presentations. • Estimated Cost for One Year: $20. However in the 2009 Citizen Satisfaction Survey. through printed. • Estimated Cost: None (prepared by communications liaison) January 2010 Page 21 of 65 . 72% of citizens said they prefer to receive City information in the mail. New City Communications Printed Materials – To provide information directly to citizens. responsive and consistent City communications. email signatures. 1) City Style Guide – This document will outline the proper usage of the City’s logo and colors. memorandums. Consistency in City Communications – To create reference materials that support a coordinated communications process that ensures efficient.000 (one time cost for graphic design services) 2) Media Relations Employee Handbook – This handbook will be a quick reference guide to help employees as they work with the media. The newsletter will be mailed to every Cedar Rapids household. The entire report will be posted on the City website. while maintaining strong readership. etc.000/month or $220.

using the SharePoint platform and new interactive web technologies. Website Reengineering Project . encouraging participation and providing a sense of belonging to our city. No additional dollars needed at this time.000 (This is funded in the FY09 budget.To reengineer the City’s website. service-oriented source for public information. city council meetings and other videos. nurturing two-way communication. 1) Electronic Newsletter – Continue to provide an e-newsletter to subscribers twice a month • Estimated Cost for One Year: $900/month for $11.org. www.000/year (for design and online hosting) 2) Word of Mouth Marketing Plan – Formulate a plan that relies on multiple online media channels. January 2010 Page 22 of 65 . The purpose is to create a group of well-informed city ambassadors.cedar-rapids. • Estimated Cost: $150. direct and coordinate with the vendor. • Estimated Cost: None (prepared by City PIOs) C. 2) Host a Community Photo Contest to build awareness about the project and to incorporate citizens’ photos into the website. 4) Create a Search Engine Optimization Plan to improve the ability to find City of Cedar Rapids information through search engines like Google. 5) Conduct Usability Testing before and after the project to measure whether we met our goal for a userfriendly. Project planning steps include: 1) Form Website Reengineering Oversight Team to oversee the project. including: o Twitter Account (daily messages) o Blog (weekly posts) o Facebook Page (as needed) o YouTube – Create an online video channel to host the City’s cable shows. 3) Create a Content Migration Plan to migrate the most relevant content from the old website to the new website. Online Community Building Project – To connect the Cedar Rapids community to City information through multiple online media channels by providing compelling content. service-oriented website.City of Cedar Rapids Strategic Communications Plan 2010-2011 3) Emergency Communications Plan – The Police and Fire Departments’ public information officers are creating a plan to clarify and coordinate communications during any emergency situation using the City’s current communications staff. to create a more userfriendly. gather input from various stakeholder groups and help implement the project plan.) D.

000/event or $3.000/year E. the City Council’s Open Records Policy and the City’s procedures for fulfilling these types of requests.000/year (for refreshments. This will help residents search for and view the portions of the meetings in which they are most interested.City of Cedar Rapids Strategic Communications Plan 2010-2011 • Estimated Cost: $2. Provide educational materials and a uniform tracking system. • Estimated Cost: None (if training is provided by Communications Liaison as planned) 2) Public Records Request Training Course for Employees – Teach employees how to comply with Iowa’s Open Records Law. • Estimated Cost: None (prepared by communications liaison and PIOs) 4) Electronically Index City Council Meeting Recordings – Secure technology that will index City Council meeting recordings and link each portion of the meeting to specific agenda items for easier online viewing. • Estimated Cost for One Year: $1. • Estimated Cost for One Year: $5. 1) Media Relations Training Course for Employees – Teach employees how to prepare for and conduct interviews with reporters. signage and promotion) January 2010 Page 23 of 65 .000 (one time cost for graphic design services) 3) Social Media Guidelines – Create a standard operation procedures document that outlines the proper use of social media for City public information officers. New City Events – To provide information directly to residents through one-on-one interactions at events held in City facilities 1) City Department Open House Events – Host three open house events at specific City facilities to expose citizens to City services and to show how tax dollars are spent. • Estimated Cost: None (if training is provided by Communications Liaison as planned) F. Employee Communications & Training – City employees are the key to leveraging and improving every communications opportunity with citizens.

See job description #NB444 January 2010 Page 24 of 65 . • Message Example: “Let the City Council know your thinking. Expand City Communications Channels & Tools – To provide additional methods for residents to be exposed to City information 1) Outdoor Signage – Prepare billboard public service announcements for random placement throughout the city.City of Cedar Rapids Strategic Communications Plan 2010-2011 G. • Note: Billboards should be used to reinforce single ideas that require repetition. These messages can also be adapted as small space fillers for the local newspaper.” • Estimated Cost: $2.000 Estimated Annual Budget for Additional Communications Position: Salary Grade 08.000 per design 2) Additional Cable Programming – Produce additional cable channel programming that highlights City employees and the services they provide to Cedar Rapids residents • Estimated Cost: Unknown at this time H.000 Total Estimated Budget for 2011: $281. Call XXX-XXXX. Billboard schedules are seldom sold out. Future Projects to Consider 1) Public Access/Cable Franchise Plan for Improvement 2) Public Meetings Law Training for Employees 3) Create a Citizens Academy to help residents learn more about city government 4) Document Community Outreach/Public Participation Process Standard Operating Procedures 5) Flood Recovery Best Practices “Lessons Learned” Report to help other cities benefit from our experience Total Estimated Budget for 2010: $287. Random sign placement will be provided at no cost.

City managers serve at the pleasure of the council and are responsible for preparing the budget. as a collegial body. directing day-to-day operations. After four short years. Under this form. power is concentrated in the elected city council. the roles and responsibilities of the council members versus the city manager. (Source: International City/County Management Association) Key Messages: • City Council members are responsible for setting public policy and approving the budget • City Manager is responsible for day-to-day operations of the City and carries out the policies established by the City Council • City offers multiple ways to provide input and learn more about its services. projects and initiatives (everything from one-on-one meetings to social media channels) January 2010 Page 25 of 65 . the citizens of Cedar Rapids voted to change from a commission form of government to a council-manager form of government. STRATEGIC KEY MESSAGES The key messages and strategies set forth in this section of the strategic communications plan are based on results of focused conversation sessions with key stakeholder groups. assessment of previous communications efforts and the results of local and national communications effectiveness research and trends. residents are still confused about how this form of government works. the mayor and council. Typically. the mayor is recognized as the political head of the municipality but is a member of the legislative body and does not have the power to veto legislative actions. Teach Residents How to Connect with City Government Target Audiences: Cedar Rapids Residents. For clarification. A.City of Cedar Rapids Strategic Communications Plan 2010-2011 6. which hires a professional administrator (city manager) to implement its policies and oversee the operations of the city. how to participate in city government and how to access its services. News Media Overview: In June 2005. are responsible for setting policy and approving the budget. hiring and firing personnel and carrying out the policies it establishes. Community Partner Organizations.

Cedar Rapids City Council.” 2009 Goal Areas: 1) Flood Recovery and Protection Identify Funding and Sources for Flood Restore Affordable Housing for Affected Citizens Develop and Implement Property Acquisition Plan Develop and Implement Neighborhood Revitalization and Enhancement Plans 2) Dynamic and Diverse Neighborhoods Increased. State Partner Organizations. City Employees. Proactive Code Enforcement Multimodal Connectivity to Schools. Community Partner Organizations. Streamlined. The City Council has a Vision & Strategic Plan for Cedar Rapids Target Audiences: Cedar Rapids Residents. Key Messages: The Council’s vision is for Cedar Rapids to be “a vibrant urban hometown – a beacon for people and businesses that are invested in building a greater community for the next generation. how staff is implementing that vision and plan and how that vision and plan will benefit every Cedar Rapids resident.City of Cedar Rapids Strategic Communications Plan 2010-2011 B. News Media Overview: The City needs to clearly demonstrate that the City Council has a vision and strategic plan. Recreation and Work Enhance Viability of Existing & New Neighborhood Associations Develop Neighborhood Resource Centers Eliminate Nuisance Properties 3) A Vibrant Downtown Housing Unit Construction to Meet Market Demand Over 1/2 of Army Corps of Engineers Study Completed 95% Occupancy rate for Commercial / Office Finalize Transportation Plan 4) City Financial Strength Reduce Dependency on Property Taxes Improve Intergovernmental Relations Align with Best Practices for Cities January 2010 Page 26 of 65 .

(Source: Ehlers & Associates. Residents are also not aware of the problems and issues that city government is solving for the community. News Media Overview: The City needs to demonstrate the value of City services so that residents understand their individual connection and participation in city government. City Employees. The City should provide “proof of performance” reminders in all communications activities. Inc. January 2010 Page 27 of 65 . residents will learn and come to appreciate City services and the employees who provide those services. Some residents seem to be reluctant to support local government. but they get little credit for providing quality customer service and completing community improvement projects.City of Cedar Rapids Strategic Communications Plan 2010-2011 5) A Sustainable Community: Economically. Demonstrate the Value of City Services Target Audiences: Cedar Rapids Residents. City employees do a lot for the citizens of Cedar Rapids. They don’t see a connection between the services provided by the City and the quality of life within the community. Roseville. By celebrating and promoting City accomplishments. MN) The City of Cedar Rapids communications initiatives must make that connection between services and quality of life and the value of residents’ property because most of what they do is “behind the scenes” and “beneath the surface”.. and Socially Develop Comprehensive Energy Management Plan Evaluate Current Practices Protect Natural Resources for future generations 6) Citizen Involvement Active Boards & Commissions Utilize Empirical Data Develop Comprehensive Plan for Connecting People to their Government 7) Reinvest and Maintain Public Infrastructure Update the City's Comprehensive Plan (incorporate subordinate plans) Develop Comprehensive Environmental Management Plan Develop Comprehensive Building Facilities Management Plan C. Environmentally. Community Partner Organizations.

The previous record reached only 20 feet. will provide a positive. Key Messages: • Cedar Rapids will be better than before the flood o Native spirit.390 houses and dislocating more than an estimated 18. The statewide damage caused by the 2008 floods and tornadoes makes this the fifth largest state natural disaster in U. investors and participants in the City and the services it provides • City employees are protecting the investments made by residents • Residents have a stake in the quality of services/programs provided by City employees D. the Cedar River crested to its highest level in Cedar Rapids history.City of Cedar Rapids Strategic Communications Plan 2010-2011 Key Messages: • City of Cedar Rapids is in the “quality of life” business – Its services provide residents with a better quality of life • Every City employee is committed to serving Cedar Rapids residents efficiently.S. including 5. the 9/11 Terrorist Attack in New York. prosperous recovery • Cedar Rapids is making significant progress every day. more than 300 City facilities were damaged by the Flood of 2008. every year • City Council’s Flood Recovery plan and priorities. The total damage estimate for the City of Cedar Rapids is $3 billion. businesses and neighborhoods o Rebuild City facilities • Flood Recovery Takes Time o It will take up to 15 years to fully recover (2024) January 2010 Page 28 of 65 .198 parcels. history behind Hurricane Katrina in Louisiana. every month. The flood waters penetrated 10 square miles or 14 percent of the city. In addition. News Media Overview: On June 13. values and willingness to work. effectively and responsively • Residents are stakeholders.12 feet. City Employees. Community Partner Organizations. in order: o Improve flood protection o Reinvest in housing. combined with federal and state funding assistance. Flood Recovery Progress… Better Than Before Target Audiences: Cedar Rapids Residents. 2008.000 residents. State Partner Organizations. Hurricane Katrina in Mississippi and Hurricane Wilma in Florida. Cedar Rapids City Council. 31. This monumental flood impacted 7.

Employees are the front line to providing good customer service experiences and advocating for City issues. appeal to their interests. honest. To that end. community group names. transparent information. provide feedback and recommend City services and programs to people they know . your kids and your grandkids Focused on Financial Discipline o The City’s financial needs are estimated to be $3 billion o We need federal funding assistance to complete our plans o Our debt capacity is $425 million o Our general fund reserve balance is $26 million o Our debt limits are restricted by state law o We must maintain good financial discipline throughout recovery or we’ll bankrupt ourselves and jeopardize our future o • E. People want to be a part of something—they want to feel included and important. City Employees. they will interact with the City more often. Build Community Ownership Target Audiences: Cedar Rapids Residents. The City must take the lead on fostering a sense of belonging and ownership in the community. the more we reinforce the “Cedar Rapids” brand. January 2010 Page 29 of 65 . work. The key to creating this type of loyalty is to listen to their feedback. Community Partner Organizations Overview: Every resident and City employee “owns” the City of Cedar Rapids. play and do business in Cedar Rapids. their post office mail boxes and their email inboxes.especially when they have a significant relationship with the City of Cedar Rapids. building names. businesses and other communities want to be associated. The City will become more relevant and trusted. the City’s communications techniques should go where residents are – directly to their neighborhoods. We need to position our city as the place with which people. nurture twoway communication and provide open. City employees are also critical to community-building. They must leverage every communications opportunity to educate and connect with residents.. The more this name is used in project titles. etc. When residents feel that they are part of a community. The City should work to enfranchise the “Cedar Rapids” name. This community is made up of people who choose to live.City of Cedar Rapids Strategic Communications Plan 2010-2011 That means that today’s five-year-olds will be 20-years-old when the plan is completely implemented o We’re rebuilding Cedar Rapids for you.

Many cities struggle to communicate complex issues. • This is your city and my city. The best way to communicate complex issues is to answer the question: “What’s in it for me?” Use simple. Use language. without relying on the media to do so. Key Messages: • Relevancy – Write content that is relevant to the specific target audience. • Frequency – You can never communicate too much. mid-term and long-term benefits. F. by drawing on relevant analogies in which the average resident can identify. easyto-understand language. Repeat the message in multiple ways via all the City’s communications channels and tools. • Cedar Rapids is making significant progress toward building a better community for our kids and our kids’ kids. Community Partner Organizations Overview: The complexity of city government is not easily understood by taxpayers. Be sure to provide short-term. Communicating Complex or Controversial City Issues Target Audiences: Cedar Rapids Residents. Use the City logo. City Employees. City communications staff needs to simplify and share as much information with the public as possible. facts and analogies that will help them understand your message. but especially our city. Frequency increases the chance that each member of the audience will see or read the message.City of Cedar Rapids Strategic Communications Plan 2010-2011 Key Messages: • The City of Cedar Rapids is a vibrant urban hometown – a beacon for people and businesses that are invested in building a greater community for the next generation. Use facts and data to explain the issue. January 2010 Page 30 of 65 . That’s why this initiative is so important. • Consistency – Every communications vehicle should reflect the sender in format or shape. font and other style guide elements consistently so that the receiver knows the sender’s identity at first glance. Use the familiar to explain the unfamiliar.

honest and as transparent as possible. the process produces knowledgeable residents who better understand government and will get more involved in the future. The Most Accurate Source for City Information is the City of Cedar Rapids Target Audiences: Cedar Rapids Residents. by giving them the information and ability to participate in major decisions. Roseville. (Source: Ehlers & Associates. Public Participation is Important to Decision-Making Process Target Audiences: Cedar Rapids Residents. the information must be truthful. City Employees. The City must combat rumors. as often as needed. the quality of the information they provide to the public is not as reliable or accurate as in the past. News Media Overview: The City of Cedar Rapids must involve the public early in decisions impacting the community. Community Partner Organizations. • The City is committed to providing relevant information to the public. programs and issues. The process gives city council members and employees the opportunity to listen and respond to public feedback and identify and address specific issues and concerns. build trust and commit to communicating directly with residents. cable TV show and social media activities are some of the many ways to receive accurate. Citizens expect a transparent government and the City of Cedar Rapids needs to deliver on that expectation. Key Messages: • The City’s printed publications. State Partner Organizations. In addition.City of Cedar Rapids Strategic Communications Plan 2010-2011 G. Cedar Rapids City Council. News Media Overview: As local and regional news media organizations downsize staff and reduce resources. up-to-date information.. the public participation process has proven to be an effective method for actively involving and informing residents. Community Partner Organizations. To become that trusted source. The public participation process also increases community support for solutions that elected officials must make. based on the City’s style guide recommendations. The City must fill that gap by becoming the best source for the most accurate information about City services. Inc. Over the last three years. website. City Employees. MN) Outline of the Public Participation Process: January 2010 Page 31 of 65 . H. e-newsletter. The City can’t rely on the media to deliver the message accurately.

process and options o Maintain communications chronology o Identify next steps for implementation and future opportunities for public involvement 4) Final recommendations to city council for consideration Key Messages: • Residents’ interest and input on issues is important to the City Council • Residents have the power to influence the City’s decision-making process • Public participation is a priority for the City of Cedar Rapids January 2010 Page 32 of 65 .City of Cedar Rapids Strategic Communications Plan 2010-2011 1) Open House 1 – Communicate the problem & process o Develop problem statement o Identify impact of not addressing problem o Develop communications chronology and history of problem o Solicit suggestions for changes in the process o Request options to be evaluated o Develop clear evaluation criteria. evaluation criteria. and evaluation o Maintain communications chronology 3) Open House 3 – Communicate the selected options o Communicate selected option o Communicate basis for selection o Respond specifically to suggested options and evaluation criteria o Provide balanced evaluation including disadvantages of option o Reaffirm problem statement. including advantages and disadvantages o Request feedback on evaluation criteria 2) Open House 2 – Communicate the options o Reaffirm problem statement and process o Solicit suggestions for changes in process o Communicate options generated from process o Request feedback on additional options.

COMMUNICATIONS TOOL/FREQUENCY Electronic Newsletter Distributed Twice a Month • • • • • • • • • • • CATEGORY KEY PERFORMANCE INDICATORS E-Newsletter Subscribers E-Newsletter Views E-Newsletter Click-Throughs E-Newsletter Open Rates Number of Printed Newsletters Distributed Response to Newsletter Content (To be defined in project planning) Website Analytics – Page Views Website Analytics – Page Downloads Survey City employees Number of Printed Newsletters Distributed Response to Progress Report Content (To be defined in project planning) KEY TARGET AUDIENCE Cedar Rapids Residents Newsletters Newsletters Printed Newsletter – Distributed Monthly Employee Newsletter – Distributed Weekly Annual Progress Report – Distributed once a year Cedar Rapids Residents City Council Members & City Employees Cedar Rapids Residents Newsletters & Employee Communications Printed Materials January 2010 Page 33 of 65 . MEASURE. strategic plan and related actions Improved coordination among City departments and divisions Increased citizen involvement and public participation in City government The communications liaison may track any of the following City communications activities and key performance indicators for this measurement.City of Cedar Rapids Strategic Communications Plan 2010-2011 MEASUREMENT 7. goals. This Strategic Communications Plan will be assessed every six months over the next two years to measure the following three key communications effectiveness metrics: • • • Increased awareness of City Council’s vision. MONITOR & EVALUATE EFFECTIVENESS The most effective strategic plans are plans that include methods for measuring effectiveness and tracking progress.

City of Cedar Rapids Strategic Communications Plan 2010-2011 • • • Media Releases. City Employees & News Media • • Website Analytics – Page Downloads Note: Ask cable providers for metrics information • • • • • • • • Website Analytics – Video Downloads Note: Ask cable providers for metrics information Website Analytics – Page Views Website Analytics – Unique Visitors Website Analytics – Page Clicks Website Analytics – Page Views Website Analytics – Unique Visitors Website Analytics – Page Clicks Online Communications January 2010 Page 34 of 65 . Visitors. News Conferences & Media Briefings – Distributed and held as needed • • • • • • • • • • Broadcast Communications (Video) Broadcast Communications (Video) Broadcast Communications (Video) Online Communications “City Service Update” Cable TV Show – Broadcast and posted online monthly PowerPoint Presentation for Cable Channel – Broadcast and posted online monthly City Council Meeting Recordings – Broadcast and posted online weekly City Website Announcements – Posted daily City Website Reengineering Project – Six month project • • Attendance at Employee Training Sessions Assess media coverage that includes interviews with City employees Survey City employees Media Releases Produced Media Coverage in Newspapers Media Coverage on Television Stations Media Coverage on Media Organizations’ Websites News Conferences & Media Briefing Events Held Attendance at News Conferences & Media Briefings Public Records Requests – Number of Requests Public Records Requests – Staff Time Public Records Requests – Number of Pages Provided Public Records Requests – Fees Charged Website Analytics – Video Downloads Note: Ask cable providers for metrics information Employee Communications Communications Training Sessions City Employees News Media Announcements News Media & Cedar Rapids Residents Public Records Law Compliance Public Records Requests News Media & Cedar Rapids Residents Cedar Rapids Residents (Mediacom subscribers) Cedar Rapids Residents (Mediacom & ImOn subscribers) Cedar Rapids Residents (Mediacom & ImOn subscribers) Cedar Rapids Residents Cedar Rapids Residents & Businesses.

City of Cedar Rapids Strategic Communications Plan 2010-2011 • • • • • • • • Surveys 2011 Citizen Satisfaction Survey City Employee Surveys – Analyzed by Human Resources Department Billboard Public Service Announcement – As space is available • Twitter Followers Twitter Re-Tweets Blog Views Facebook Fans YouTube Views Attendance at City Open House Events Response to City Events (To be defined in project planning) Citizens’ impressions of communications effectiveness. understanding of City’s vision and plans. effective. the communications liaison and the City Manager’s Office staff to identify trends. All of these City Communications activities. quality of life issues. etc. recognize achievements. understanding of City finances and job satisfaction Note: Ask outdoor companies for metrics information Online Communications Community Building Project – Using online/ social media tools Open Houses & Public Participation Events – As needed Cedar Rapids Residents City Events Cedar Rapids Residents Cedar Rapids Residents Surveys City Employees Outdoor Signage (Billboard) • Cedar Rapids Residents These key performance indicators will be monitored and evaluated by the City Manager. responsive and consistent City communications with Cedar Rapids citizens and all of the City’s target audiences To position the City of Cedar Rapids’ communication channels and tools as the most accurate source for City government information To leverage every communication opportunity with citizens in order to build and improve our community January 2010 Page 35 of 65 . Employees’ impressions of communications effectiveness. determine areas for improvement. projects and tools must mark improvement for the objectives and outcomes set forth by this Strategic Communications Plan: • • • • • To fulfill the Cedar Rapids City Council’s goal for citizen involvement. City services. perceived value of services for taxes paid. specifically to “develop a comprehensive plan for connecting people to their government” To cultivate and encourage public participation in City government To create a coordinated communications process that ensures efficient. make mid-course adjustments and take stock of progress. direction the City is headed.

the Cedar Rapids Area Convention and Visitors Bureau (CVB) and the City of Cedar Rapids had adopted the “Five Seasons. January 2010 Page 36 of 65 . By 1975. and a time to every purpose under the heaven. Extra time.” The idea was developed for and introduced by the Cedar Rapids Area Chamber of Commerce. Munsell. 1996 and officially dedicated to the city on May 18. the slogan was utilized inconsistently. In Cedar Rapids there is time enough…. As officers and managements changed.City of Cedar Rapids Strategic Communications Plan 2010-2011 FACT BOOK 8. Fultz & Zirbel (CMF&Z). Creswell. The “City of Five Seasons” was based on a Bible verse from Ecclesiastes 3:1 – “To everything there is a season. The stainless steel monument was erected on April 3. Anderson teamed up again to raise more than $800. Munsell and Mr. Anderson designed the logo. Precious time. a local advertising agency. Mr. Mr. created an identity initiative to position Cedar Rapids as a distinctive destination known widely for a valuable asset. 1996. thereby providing time for more enjoyable lifestyle.000 in private donations and in-kind contractors’ support to build a 60-foot tall version of the “Five Seasons” logo called the “Tree of Five Seasons. In 1993. They capitalized on the fact that commuting time in Cedar Rapids is much shorter than larger cities in other areas of the country.” The new logo and branding line were accompanied by this explanation: “Life is the sum of all the seasons with which it is filled.time to enjoy the seasons as they pass. Bill Munsell and Gary Anderson created a memorable city identifier… a slogan that defined the City’s important point of difference. And if we have time to enjoy the things most important to us. resembling a five-point star.” In 1979. CITY OF CEDAR RAPIDS IDENTITY HISTORY History of the “City of Five Seasons” Identity In 1968. the convention center built in downtown Cedar Rapids was named the “Five Seasons Center” and the adjacent hotel was called the “Five Seasons Hotel”.” near the Cedar River in downtown Cedar Rapids. life is rich and full indeed. A fifth season.

uniforms. business cards. including media. This fifth season affords us time to enjoy all other seasons. Current Uses of the “City of Five Seasons” Identity The “City of Five Seasons” symbol and slogan are registered trademarks of the City of Cedar Rapids. Currently. This distinctive identity is woven into the fabric of the entire Cedar Rapids community. January 2010 Page 37 of 65 . Some may say that taking the time to appreciate everyday beauty extends life. utilize the distinctive “Five Seasons” mark in their promotions and annual reports. More than 10 local businesses include “Five Seasons” in their name. The City’s website states: “Every year the Cedar Rapids community experiences the wonders of changing seasons in our Midwestern landscape. the City uses the logo in green with the words “City of Five Seasons”. Many others. etc. letterhead. almost like an extra season is added to every year. website.City of Cedar Rapids Strategic Communications Plan 2010-2011 Objectives for construction of the monument include: • Call major attention to the City • Build positive attitudes about Cedar Rapids worldwide • Build pride among residents • Perpetual recognition of the work of folks who make a difference here • Focus increased attention downtown Originally. the “Five Seasons” logo appears on all of the City’s vehicles. the “City of Five Seasons” logo appeared in orange with the words “time for life”. and to enjoy life. The CVB has used it for about three decades.” As of December 2009. later revised to “time to enjoy”. street signs.

463 TOTAL FEMALES 5. B.643 HOUSING OWNERS 2. This audience group can be segmented into two categories: 1) Flood-Impacted Residents – Approximately 19.311 2.787 $37. work and play in Cedar Rapids.City of Cedar Rapids Strategic Communications Plan 2010-2011 9.355 969 3.760 159 1.042 $36. MOST COMMON TAXPAYING AGE 35 to 39 45 to 49 25 to 29 35 to 39 & 40 to 44 30 to 34 25 to 29 25 to 29 30 to 34 25 to 29 25 to 29 45 to 49 MEDIAN AREA INCOME $47.959 1.501 $16. Iowa.503 NEIGHBORHOOD ASSOCIATION Cedar Hills Cedar Valley Kenwood Lincolnway Village Moundview Noelridge Northwest Oak Hill Jackson South West Taylor Wellington Heights TOTAL POPULATION 9.897 4. including: 1) Neighborhood Associations – The eleven neighborhood associations listed in the following table make up about one-third of the population of Cedar Rapids. Cedar Rapids City Council . Cedar Rapids Residents – Approximately 124.202 $28.613 1.799 $43. 2) Non-Flood Impacted Residents – Approximately 105.331 261 1.021 $29.258 776 3.853 5.109 81 565 908 1.000 people live.530 2.710 1.199 52 729 31 668 443 539 581 1.745 6.344 2.417 $37.811 1.193 240 2.392 2.183 January 2010 Page 38 of 65 .000 residents who were directly impacted by the Flood of 2008. C.000 residents were not directly impacted by the Flood of 2008.015 139 1.286 $34. This historic flood directly impacted 10 square miles or 14% of the City of Cedar Rapids.203 857 HOUSING RENTERS 1.689 $48.542 2.All nine members should have the same information with which to make decisions.106 TOTAL MALES 4. The demographic information is based on 2000 Census totals.843 134 1.941 501 3.019 793 1. Community Partner Organizations.750 $38.748 262 1.553 2. These residents are the key target audience for City of Cedar Rapids communications activities.922 4. City Employees – 1.775 297 3. TARGET AUDIENCE SEGMENTATION A.298 employees in 17 departments and 36 divisions D.521 2.

http://grassley.gov • Congressman Dave Loebsack .ia.2) Cedar Rapids Area Chamber of Commerce 3) Priority One (economic development organization) 4) Entrepreneurial Development Center 5) Cedar Rapids Downtown District (SSMID) 6) Cedar Rapids Area Convention & Visitors Bureau 7) Cedar Rapids Medical District (SSMID).senate.legis.http://harkin.gov/ . State & Federal Lawmakers 1) State Legislators – http://www3.state. Inc.senate.gov/ • Senator Chuck Grassley .house. including: • Mercy Medical Center • Physicians’ Clinic of Iowa • St.us/ga/legislators. State Partner Organizations 1) Rebuild Iowa Office 2) Iowa Department of Economic Development 3) Iowa Finance Authority 4) Governor’s Office 5) Iowa Department of Transportation • Greater Cedar Rapids Community Foundation • Horizons – A Family Service Agency • Linn County Nonprofit Resource Center • Salvation Army • United Way of East Central Iowa • Waypoint Services 12) Arts & Cultural Organizations.gov & www.http://loebsack. including: • African-American Museum of Iowa • Brucemore. • Carl and Mary Koehler History Center • Cedar Rapids Museum of Art • Legion Arts/CSPS • National Czech & Slovak Museum & Library • Theatre Cedar Rapids F. Luke’s Hospital 8) Cedar Rapids Community School District 9) Linn County government 10) Landlords of Linn County 11) Human Service/Nonprofit Agencies.house.do?&ga=83 2) Eastern Iowa Congressional Delegation – www.senate. including: • American Red Cross • Four Oaks E.gov/ • Senator Tom Harkin .

News Media 1) Local News Media • Corridor Business Journal • El Heraldo Hispano • The Gazette • KCCK Radio • KCRG TV • KDAT & KHAK Radio • KFXA/KFXB TV • KGAN TV • KGYM Radio • KMRY Radio • KOEL Radio • KRNA Radio • KUNI Radio • KWWL TV • KZIA Radio • WMT Radio 2) Regional News Media • Associated Press. Des Moines & Iowa City reporters • Chicago Tribune • Des Moines Register • Iowa City Press Citizen • Iowa Public Radio • Iowa Public Television • KNWS Radio • KXEL-KOKZ-KFMW-KWLO Radio • KXGM Radio • Marion Times • Radio Iowa • Waterloo Courier 3) National News Media • Associated Press • New York Times • USA Today • Wall Street Journal 4) Citizen Journalists – These small. City Board & Commission Members – Dozens of Cedar Rapids residents volunteer to serve their community through membership on City boards. nontraditional media organizations are owned and operated by private citizens. task forces and committees.com • UrbanCoolRadio. These citizens are connected to their community and participating in city government. • EasternIowaNews.City of Cedar Rapids Strategic Communications Plan 2010-2011 G.com H. commissions.com • NeighborhoodNetworkNews. 1) Accessible Parking Review Committee 10) Civil Rights Commission 2) Airport Commission 11) Civil Service Commission 3) Airport Zoning Commission 12) Corridor Metropolitan Planning Organization 4) Assessors Examining Board 13) Crime Stoppers Board 5) Board of Adjustment 14) Electrical Board for Licensing and Appeals 6) Board of Ethics 15) Enterprise Zone Commission 7) Board of Review 16) Five Seasons Facilities Commission 8) Building Board of Appeals 17) Historic Preservation Commission 9) City Planning Commission 18) Hotel/Motel Allocation Committee January 2010 Page 40 of 65 .

City of Cedar Rapids Strategic Communications Plan 2010-2011 19) Housing Board of Appeals 20) Library Board of Trustees 21) Local Option Sales Tax Citizen Oversight Committee 22) Long Term Planning Commission 23) Mechanical Board of Licensing and Appeals 24) Municipal Band Commission 25) Parking Violations Administrative Review Panel 26) Plumbing Board for Licensing and Appeals 27) Recreation Commission 28) Riverfront Improvement Commission 29) Self-Supported Municipal Improvement District Commission (SSMID) 30) Storm Water Commission 31) Ushers Ferry Commission 32) Veterans Memorial Commission 33) Visual Arts Commission January 2010 Page 41 of 65 .

City of Cedar Rapids Strategic Communications Plan 2010-2011 10. as well as celebrate the accomplishments gained through that hard work. The input and feedback gathered from these sessions was used to build this plan. “We all own and live in this city.” Directors also shared concern for how citizens view their city. ASSESSMENT OF PREVIOUS CITY COMMUNICATIONS ACTIVITIES To prepare this section of the strategic communications plan. In the future.” “delivering on its promises. rather than reactive. without relying on the media to do so. 4) The City needs to demonstrate the value of City services so that residents understand their individual connection and participation in City government.” “increasing the frequency of communications”. timely. City Directors suggested a lack of understanding of city government and costs of services provided for citizens.” They believe City staff should “explain what residents are getting for their dollars. They feel the City needs to “show citizens all the stages of a City project.” They mentioned improving communications by showing “value” and “progress”. the communications liaison conducted focused conversation sessions in September. six key themes emerged from the assessment of past City of Cedar Rapids communications efforts: 1) The City lacks a communications process and structure that coordinates the communications work of all City departments. city directors and public information officers. 3) The City needs to clearly demonstrate how staff is implementing the City Council’s vision and goals. Some City Council members mentioned the need to improve the City’s credibility. City communications staff needs to simplify and share as much information with the public as possible. 5) The City struggles to communicate complex issues. 6) The City needs to take the lead on building a sense of belonging and ownership in the community. Overall. Directors also suggested the City can build more trust with residents through “more positive interactions. from planning to implementation and everything in between. This city is the responsibility of every citizen”. 2) The City needs to provide more resources (staff and budget) to handle the large volume of public information and to effectively communicate that information to its wide variety of target audiences. They feel the City needs to “pat itself on the back more. as well as being “proactive.” January 2010 Page 42 of 65 . October and November 2009 with three key stakeholder groups: City Council members. it is recommended that focused conversation sessions are also conducted with external stakeholder groups. “using several methods of communication” and providing “easy access to accurate information”. They said.” “promote itself” and “provide examples of our positive effect on the community”. which would improve efficiency and consistency. The City’s Public Information Officers focused on the need for “friendly. fast and immediate customer service.

LOCAL COMMUNICATIONS EFFECTIVENESS RESEARCH RESULTS A.City of Cedar Rapids Strategic Communications Plan 2010-2011 11. Performance of Programs and Services. 2009 Citizen Satisfaction Survey Conclusions • • Cedar Rapids is effectively meeting or exceeding citizen expectations for service There is a significant opportunity to communicate the city’s strategic vision to its citizens o The City Council can be effective spokespersons and advocates for this effort o Providing information on the city’s strategic vision and action steps being taken can also be effectively communicated in the city’s newsletter There are also opportunities for the city to communicate its strategies for… o Environmental stewardship into the future o Going “green” o Economic development Other areas where the city may devote resources to support economic development include… o Downtown development o Increasing the number of cultural and arts events o Developing programs to preserve and maintain historic buildings and districts Page 43 of 65 • • January 2010 . The survey averaged 33 minutes in length. This survey yields a level of error of plus or minus 4 percentage points at a 95 percent confidence level. Of the more than 600 telephone interviews. Washington in July and August 2009. The 2009 Citizen Survey was conducted by Opinion Research Corporation of Seattle. with 33 of those representing cell phone-only households. This scientifically valid. random survey provides measures of citizen satisfaction and other key issues which establishes a baseline measure and benchmarks Cedar Rapids’ performance against national averages. 2009 Citizen Satisfaction Survey Every two years. the City of Cedar Rapids conducts a survey to measure citizens’ expectations of City services. The inclusion of cell phones in the surveys ensured a more representative sample. 53 surveys were conducted via cell phone. The survey highlights key findings regarding the Quality of City services. and Quality of Life in Cedar Rapids.

junk lots abandoned autos.City of Cedar Rapids Strategic Communications Plan 2010-2011 • Particular emphasis should be placed on public safety including… o Violent and drug-related crimes o Enforcing regulations regarding weed lots. poorly maintained properties and dilapidated houses and buildings o Downtown safety There is a significant opportunity to include citizens in local decision-making and to encourage them to be advocates for Cedar Rapids’ future • January 2010 Page 44 of 65 .

” January 2010 Page 45 of 65 .City of Cedar Rapids Strategic Communications Plan 2010-2011 Effectiveness of Communications “Information on City programs and services are readily available but the City could communicate more effectively.

City of Cedar Rapids Strategic Communications Plan 2010-2011 Best Way to Communicate “‘Direct Mail’ and ‘Your City Newsletter’ are the best ways to communicate with Cedar Rapids residents.” January 2010 Page 46 of 65 .

2 Question: “Do you prefer to receive Your City Newsletter online or by mail?” Answer Options Online only Mail only Either online or mail Neither Percentage 26.9 67.1 .City of Cedar Rapids Strategic Communications Plan 2010-2011 Survey Questions Regarding the City’s Printed Newsletter Called “Your City” Question: “Do you recall receiving a copy of Your City Newsletter in the mail?” Answer Options Percentage No 25.5 Yes 71.3 5.4 Don’t Know 3.7 January 2010 Page 47 of 65 .

” January 2010 Page 48 of 65 .City of Cedar Rapids Strategic Communications Plan 2010-2011 Overall Quality of Life in Cedar Rapids “87% of residents report that the quality of life in Cedar Rapids ‘meets’ or ‘exceeds’ their expectations.

City of Cedar Rapids Strategic Communications Plan 2010-2011 Quality of Service Provided by City Employees “All specific aspects of service provide by City employees ‘meets’ or ‘exceeds’ expectations.” January 2010 Page 49 of 65 .

City of Cedar Rapids Strategic Communications Plan 2010-2011

Perceived Quality of City Services Compared to Similarly-Sized Cities
“Nearly four out of five citizens feel the quality of Cedar Rapids services is the ‘same’ or ‘better’ than those in comparably-sized cities. Cedar Rapids’ ratings are equivalent to those given by residents of other similarlysized cities.”

*West North Central includes Iowa, Kansas, Minnesota, Missouri, Nebraska, North and South Dakota. *Comparable size cities are those with 100,000 to 250,000 residents.

January 2010

Page 50 of 65

City of Cedar Rapids Strategic Communications Plan 2010-2011

Perceived Value of Services for Taxes Paid
“While half of Cedar Rapids residents feel they are getting value for the taxes they pay, there are significant numbers who have mixed or negative opinions.”

January 2010

Page 51 of 65

City of Cedar Rapids Strategic Communications Plan 2010-2011

B. 2007-2009 City Employee Survey Recap
The City of Cedar Rapids Human Resources Department conducted five employee surveys between July 2007 and October 2009. Over that two year period, employee responses showed improvement in communications efforts and job satisfaction, but uncertainty about the City’s finances.

Employee Communications: Receive Enough Information to Do Work
50%

45%

40%

35%

7/6/2007 1/21/2008 1/13/2009 4/7/2009 10/23/2009

30% Percentage

25%

20%

15%

10%

5%

0% Strongly Disagree Disagree Neither Agree nor Disagree Rating Agree Strongly Agree

Since 2007, more employees feel they receive the information they need to do their work.

January 2010

Page 52 of 65

more employees feel they get information about how their department is doing. January 2010 Page 53 of 65 .City of Cedar Rapids Strategic Communications Plan 2010-2011 Employee Communications: Receive Information about Department 7/6/2007 1/21/2008 1/13/2009 4/7/2009 10/23/2009 Strongly Disagree Dis agree Neither Agree nor Disagree Rating Agree Strongly Agree Since 2007.

January 2010 Page 54 of 65 .City of Cedar Rapids Strategic Communications Plan 2010-2011 Employees’ Understanding of City’s Vision & Plans 60% 50% 40% 7/6/2007 1/21/2008 1/13/2009 Percentage 30% 4/7/2009 10/23/2009 20% 10% 0% Strongly Disagree Dis agree Neither Agree nor Disagree Rating Agree Strongly Agree Employees’ knowledge of the vision and what the City is trying to accomplish has remained stable over the last two years.

City of Cedar Rapids Strategic Communications Plan 2010-2011 Employees’ Understanding of City Finances 35% 30% 25% 7/6/2007 1/21/2008 1/13/2009 4/7/2009 10/23/2009 Percentage 20% 15% 10% 5% 0% Strongly Disagree Disagree Neither Agree nor Disagree Rating Agree Strongly Agree Over the last two years. there appears to be more employees who are uncertain about their understanding of how the City is doing financially. January 2010 Page 55 of 65 .

January 2010 Page 56 of 65 . job satisfaction has increased from 57% indicating satisfaction to 71% indicating satisfaction. Job dissatisfaction has decreased from 20% of respondents to 10% of respondents.City of Cedar Rapids Strategic Communications Plan 2010-2011 Employees’ Job Satisfaction 60% 50% 40% 7/6/2007 1/21/2008 1/13/2009 30% 4/7/2009 10/23/2009 20% 10% 0% Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Since 2007.

more people say they rely mostly on the internet for news than cite newspapers (35%). Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online. Television continues to be cited most frequently as a main source for national and international news. The Center’s purpose is to serve as a forum for ideas on the media and public policy through public opinion research. NATIONAL COMMUNICATIONS EFFECTIVENESS RESEARCH RESULTS A. 40% say they get most of their news about national and international issues from the internet. an identical percentage cites television. which emerged this year as a leading source for campaign news. has now surpassed all other media except television as an outlet for national and international news. twice as many young people said they relied mostly on television for news than mentioned the internet (68% vs. For young people. 34%). Currently. 2008) “The internet. however.City of Cedar Rapids Strategic Communications Plan 2010-2011 12. Here are excerpts from three key Pew Research Center research reports. up from just 24% in September 2007. 1) Internet Overtakes Newspapers as News Outlet (December 23. the press and public policy issues. For the first time in a Pew survey. In September 2007. at 70%. The percentage of people younger than 30 citing January 2010 Page 57 of 65 . the internet now rivals television as a main source of national and international news. non-partisan public opinion research organization that studies attitudes toward politics. Research from the Pew Research Center The Pew Research Center for the People & the Press is an independent.

2008.City of Cedar Rapids Strategic Communications Plan 2010-2011 television as a main news source has declined from 68% in September 2007 to 59% currently. This mirrors a trend seen earlier this year in campaign news consumption. conducted Dec. In the initial survey in this series about the news media’s performance in 1985. Nearly a quarter of the public (23%) says they get most of their news from CNN. 2009) “The public’s assessment of the accuracy of news stories is now at its lowest level in more than two decades of Pew Research surveys. Similarly. (See "Internet Now Major Source of Campaign News.org/report/479/internet-overtakes-newspapers-as-newssource 2) Press Accuracy Rating Hits Two Decade Low (September 13. 55% said news stories were accurate while 34% said they were inaccurate. only about a quarter (26%) now say that news organizations are careful that their reporting is not politically biased. visit http://peoplepress. Oct. 31.) The survey by the Pew Research Center for the People & the Press. while 63% say that news stories are often inaccurate.489 adults.” For more information. That percentage had fallen sharply by the late 1990s and has remained low over the last decade. and Americans’ views of media bias and independence now match previous lows. smaller shares mention other cable and broadcast outlets." News Interest Index. finds there has been little change in the individual TV news outlets that people rely on for national and international news. while 17% cite Fox News. compared with 60% who say news organizations are January 2010 Page 58 of 65 . 3-7 among 1. Just 29% of Americans say that news organizations generally get the facts straight.

visit http://people-press. January 2010 Page 59 of 65 .” For more information. And the percentages saying that news organizations are independent of powerful people and organizations (20%) or are willing to admit their mistakes (21%) now also match all-time lows.org/report/543/.City of Cedar Rapids Strategic Communications Plan 2010-2011 politically biased.

5% 19. As of 2Q09 the 290 million people in the U.5% -0. yet increasing from 2Q08 to 2Q09. the number of people watching mobile video increased 70% from last year and people who watch video online increased their viewing by 46% compared to a year ago. with TVs spend on average 141 hours: 3 minutes each month tuning into television.0% 2:02 1:11 -0:14 0:59 -0:22 Source: The Nielsen Company Note: TV viewing patterns in the U. January 2010 Page 60 of 65 . traditional media and in-store environments. and media multi-tasking is part of the equation. tend to be seasonal. 1) Three Screen Report: Media Consumption and Multi-tasking Continue to Increase Across TV. June 2009 data (used in this report in place of 2Q09) shows that 134 million people watching video on the Internet spent on average 3 hours: 11 minutes during the month doing so.City of Cedar Rapids Strategic Communications Plan 2010-2011 B. In addition.S. 2009) “Americans are increasing their overall media consumption. Here are excerpts from four key Nielsen Company research reports. As of 2Q09 the 15 million people who watch mobile video in the U. with TV usage higher in the winter months and lower in the summer months leading to a decline in quarter to quarter usage.S.S. spend on average 3 hrs: 15 minutes each month watching video on a mobile phone. Monthly Time Spent in Hours: Minutes Per User 2+ Activity Watching TV in the home* Watching Timeshifted TV* Using the Internet** Watching Video on Internet** Mobile Subscribers Watching Video on a Mobile Phone^ 2Q 09 141:03 7:16 26:15 3:11 3:15 1Q 09 153:27 8:13 29:15 3:00 3:37 2Q 08 139:00 6:05 26:29 2:12 3:37 % Diff Yr to Absolute Diff Yr Yr to Yr (2Q 09 to 2Q (2Q 09 to 2Q 08) 08) 1. Internet and Mobile (September 2. During 2nd Quarter 2009. Research from The Nielsen Company The Nielsen Company is a marketing and media information company that measures and analyzes how people interact with digital platforms. according to new data from The Nielsen Company’s most recent Three Screen Report [1].5% -10.9% 45. the average American TV consumption remains at an all-time high (141 hours per month) compared to the same time frame last year.

S. 2) Social Media: The Next Great Gateway for Content Discovery? (October 5. rather than to replace them. 30% of homes in the U.9% For more information.nielsen.047. 39 minutes each month simultaneously using the Internet while also watching TV. Currently. “The entire media universe is expanding so consumers are choosing to add elements to their media experience. how we get to where we we’re going on the January 2010 Page 61 of 65 . President. their emergence have not been at the cost of TV viewership.” Nielsen data also shows Americans are using DVRs more than ever.City of Cedar Rapids Strategic Communications Plan 2010-2011 “Although we have seen the computer and mobile phone screens taking on a significant role.” “Persons 2+ Watching TV and Using the Internet Simultaneously At Least Once Per Month — June 2009 °°° Activity % of Persons Using TV/Internet Simultaneously Estimated Number of Persons Using TV/Internet Simultaneously Time Spent Simultaneously Using TV/Internet Per Person in Hours: Minutes Average % of TV time Panelists spent also using the Internet Average % of Internet time Panelists spent also using TV Source: The Nielsen Company Persons (P2+) 56.com/nielsenwire/online_mobile/three-screen-report-media-consumptionand-multi-tasking-continue-to-increase/. Their online experience at home is in front of the television almost a third of the time.” said Jim O’Hara. watching one hour more of timeshifted TV each month than a year ago. The Nielsen Company. On average these consumers spend 2 hours. visit http://blog. which then gave way to portals ― aggregators of content and links ― which then led to the rise of “search” as the dominant form of Internet navigation or. provides single source electronic measurement of TV and Internet usage in the same homes.9% 128.7% 27. Media Product Leadership. launched in 2008. have DVR devices.” The Simultaneous TV and Internet Experience Nielsen’s Convergence Research Panel. As of June 2009.000 2:39 2. 2009) “In the beginning there were ISPs. this panel shows 57% of consumers with Internet access at home watch TV and go online simultaneously at least once a month.

And as social media usage continues to increase (unique visitors to Twitter. if not thousands. compared to 18 percent of people who predominantly use portals and just 5 percent of people who primarily use search engines. but also impacted content discovery and navigation in a big way.800 participants fielded in August 2009 – in which we looked at three main consumer segments using search (Searchers). While still a smaller percentage than those who use search engines or portals like Yahoo! or MSN. it is a significant figure.com increased 959% YOY in August) I can only expect this figure to grow. there is a segment of the online population that uses social media as a core navigation and information discovery tool — roughly 18 percent of users see it as core to finding new information. However. The Appeal of Social Media At the root of the changing nature of content discovery is the sheer amount of information that is available on the Web. What We Found In a nutshell.City of Cedar Rapids Strategic Communications Plan 2010-2011 web. change is constant. But how? Is social media taking the place of portals and search as the hub of online navigation? These questions led to some in-depth research – including an online panel survey of 1. But with the increasing number of resources available. and over the past two years search navigation has appeared to shift to social media. of articles about the device. portals (Portalists) or social media (Socializers) as their primary vehicle for content discovery. your favorite search engine is sure to provide you with hundreds. When asked. If you want to learn more about the latest smartphone released into the market. 26 percent feel that there is too much information available on the Internet. as with most forms of evolution.” January 2010 Page 62 of 65 . it’s difficult to know what you should believe or take at face value. Socializers – those who spend 10 percent or more of their online time on social media – feel this effect more than others do. We continue to see that social media has not only changed the way consumers communicate and gather on the Web.

231. media and agency insights. “While video and text content remain central to the Web experience – the desire of online consumers to connect.415.754.400 $3.900 $26.200 $1.City of Cedar Rapids Strategic Communications Plan 2010-2011 For more information.. 3) Social Networking and Blog Sites Capture More Internet Time and Advertising (September 24. communicate and share is increasingly driving the medium’s growth. Share of estimated spend on these sites has doubled.” Among those taking note of this trend: advertisers.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-forcontent-discovery/.700 $3.233.198.900 Year-over-Year Percent Growth On Social Network Sites* 812% 364% 184% 178% 143% 139% 128% 98% On All Sites 40% -11% -8% -26% 8% 30% -29% -10% January 2010 Page 63 of 65 .500 $11. “This growth suggests a wholesale change in the way the Internet is used.012. visit http://blog. Estimated online advertising spending on the top social network and blogging sites increased 119 percent. according to a new report from The Nielsen Company. from approximately $49 million in August 2008 to approximately $108 million in August 2009 – all despite a recession.110.200 $1.941.700 $473. In August 2009.” said Jon Gibs. 2009) “Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago.800 $2.131.nielsen.855.400 $1. Nielsen’s online division.S.900 Aug-09 $10. up from 6 percent in August 2008.500 $6.800 $526.800 $2. vice president.700 $683. August 2009) Estimated Spend on Top Social Network Sites Industry Entertainment Travel Business to Business Automotive Health Web Media Software Financial Services Aug-08 $1.085.700 $1.202. 17 percent of all time spent on the Internet was at social networking sites.097. from 7 percent of online ad spend in 2008 to 15 percent in 2009.” Year-over-Year Percent Change in Online Ad Spend by Industry (U.

visit http://blog.444% Over Last Year.022. Despite being the fastest-growing brand year-over-year. increasing 1.nielsen.500 $12.836.100 $23.000 $13.448 percent year overyear. The average time per person on Twitter increased 175 percent year-over-year.2 million unique visitors in May 2008 to 18.300 $3.500 $1. Time on Site Up 175% (June 22.550. However. from 1.400 $654.556.com/nielsenwire/online_mobile/social-networking-and-blog-sites-capturemore-internet-time-and-advertisinga/.com was the fastest-growing Web brand in May 2009.800 Source: The Nielsen Company 93% 89% 75% 56% 55% 13% -1% 8% -47% -12% Retail Goods & Services $8. from 6 minutes and 19 seconds in May 2008 to 17 minutes and 21 seconds in May 2009.City of Cedar Rapids Strategic Communications Plan 2010-2011 Public Services Telecommunications Consumer Goods Hardware & Electronics $6.2 million in 2009.900 $12. Twitter. January 2010 Page 64 of 65 . increasing 7 percent from April. 4) Twitter Grows 1. 2009) “May 2009 data from Nielsen Online shows that people continue to spend more time on social networking and blog sites than ever before. month-over-month growth was flat.203.400 *Estimated spend on social networking sites is based off of data for the top ad-supported member community sites ranked by unique visitors in August 2009 For more information. Twitter’s monthover-month growth has begun to slow. with total minutes increasing 82 percent year-over-year and the average time per person increasing 67 percent year-over-year in May 2009.349.101.913. decreasing one percent from April 2009.200 $1.449.

Facebook was the No. 1 • May 2009 also marked the 5th month in a row that Facebook has been the No.1 million video streams • Unique viewers of video content at Myspace.9 percent month-over-month.4 million unique visitors—a 190 percent increase over May 2008 • Myspace. with 116.com increased 22.2 million in May 2009.com/nielsenwire/nielsen-news/twitter-grows-1444-over-last-year-time-onsite-up-175/. from 9.nielsen. visit http://blog.com continued as the top social networking site when ranked by total video streams in May.City of Cedar Rapids Strategic Communications Plan 2010-2011 Facebook and Myspace Stats • With 144. garnering 75.” For more information.3 million unique visitors.S.9 million in April 2009 to 12. January 2010 Page 65 of 65 . 1 global social networking destination in May 2009— the 7th month in a row that Facebook has ranked No. 1 social networking site in the U..