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A Business Communication Area Magazine
Birla Institute of Management Technology, Greater Noida
Vol. 1, No. 1; January 2010
An Exclusive Interview with Richa Anirudh
a Sneak Peek into Importance of Soft Skills & Recruiters Choice...
• Men Make Speeches or Speeches Men?
• Clear Mind Communicates Clearly
• Tips on the Art of Public Speaking
For Private Circulation Only
“Small Steps to Giant Strides ” Marketing : The Key to a Globally Competitive Indian MSME
22nd-23r d January, 2010
Venue : Stein Auditorium, India Habitat Centre, Lodhi Road, New Delhi
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22nd January 2010
Inaugural Session Sh Dinsha J Patel, State Min. of MSME Mr Jagdish Khattar, CMD, Carnation Mr Dinesh Rai, Secretary, MSME Dr H Chaturvedi, Director, BIMTECH Mr Rajeev Karwal, Founder, Milagrow Dr. William Harmon, Dean, Coles College of Business, USA Technical Session - 1 Trends and Opportunities for the MSME sector Session Chair - Mr Parvir Kumar, Jt Secy, MSME Speakers Dr Suman K Berry, Director General, NCAER Mr H.P. Kumar, Chairman, NSIC Mr Partha Rakshit, MD, AC Nielsen Technical Session - 2 Competing Blindly versus Collaborative Competition Session Chair - Mr Sunil Jain, Senior Associate Editor, Business Standard Speakers Mr Rakesh Malhotra, Founder, Luminous Power Technologies Mr L.D. Mittal, Chairman, Sonalika Group Mr Rajinder Gupta, CMD, Trident Group Mr Anil Gupta, MD, Havell's Group Panel Discussion Innovative Media Strategies for Competitive Advantage Moderator - Mr. Anurag Batra, Chairman, E4M Group Speakers Mr Bhaskar Das, EVP, Times of India Mr Ishan Raina, Chairman, OOH Mr Sai Kumar, COO, TV18 Mr Barun Das, CEO, ZEE News Mr Harish Bhatia, COO, My FM Mr Sanjeev Kotnala, VP, Dainik Bhaskar
Who should attend ?
a. c. e. g. i. k. MSME b. Business Support Organizations Chambers of Commerce d. Entrepreneurs Association Industrial Associations f. Financial and Insurance Institutions Venture Capitalists and Private Equity firms h. Faculty and Research fellows Vendors to Retail and manufacturing sectors j. Students Service Providers in communications, Supply Chains, IT, ERP etc
Fees Structure (per participant)
Corporate /Delegates SSI units & members of Chambers & Associations Milagrow MSME Portal Member Faculty/Alumni Students : : : : : Rs. 6000 Rs. 4500 Rs. 3500 Rs. 3500 Rs. 2500
For Registration, please fill-in the Registration Form, and send it back along with a crossed Demand Draft / Banker's Cheque in favour of 'Birla Institute of Management Technology' payable at New Delhi. Please refer to the Form for confirming the registration fee amount for your respective category. Registration on first come first serve basis. On-the-spot registration will also be available. Delegates needing assistance in accommodation (on payment) may contact the Summit Conveners for details.
23rd January 2010
Technical Session - 3 Inclusive Marketing: The Rural Opportunity Session Chair - Mr Pradeep Kashyap, CEO, MART Speakers Sh J.S. Mishra, CEO, KVIC Mr. Atul Chaturvedi, COO, Idea Cellular, Delhi & Haryana Circle Smt. Uma Swaminathan, MD, SEWA Mr Sanjay Kapoor, Joint MD, Bharti Airtel Mr. N.K. Chaudhary, CMD, Jaipur Rugs Technical Session - 4 Social Media : Unprecedented Opportunities for MSME Session Chair - Mr Rajeev Karwal, Founder, Milagrow Speakers Mr Ajit Balakrishnan, Founder, Rediff.com Mr Sunil Rajshekhar, COO, Indiatimes Mr Nikhil Rungta, HoM, Google Technical Session - 5 Go-to-Market Strategies for MSME Session Chair - Mr Kartik Raina, Ex-MD Unilever Bestfoods Speakers Mr Anil Dua, VP Mktg & Sales, Hero Honda Mr Vineet Taneja, HoM, Nokia Mr V. Ramachandran, Director - Marketing, LG Mr. Venguswamy Ramaswamy (Swamy), Tata Consultancy Services, Global Head-Small and Medium Business A Talk on the Book : No Money Marketing Ms Jessie Paul, Founder, Paul Writer Strategic Advisory
For details, please contact:
Mr. Anshuman Srivastava
M.: +91-9873788681 E-mail : email@example.com
Birla Institute of Management Technology
Plot No-5, Knowledge Park-II, Institutional Area, Greater Noida - 201 306 Phone: +91-120-2323001- 10 Fax: +91-120-2323022 / 25
Confirmation awaited from speakers
A Business Communication Area Magazine
usiness Communication course has been there existent for long in almost all the curricula, especially Management. At the same time, there has also been a chronic shortage of faculty in this area. To find more than two full-time teachers of business communication in a business school is quite rare even at IIMs. Five to six would be truly exceptional. In fact, very few schools would have even a full-fledged Department/Area of Business Communication. The number of faculty members in an Area also depends on the importance and the activities of the Area. If ‘teaching’ is the only concern, then, may be, even one faculty can manage it; but, if the Area is also engaged in training, workshops, consulting, research, publications, conferences, seminars, etc., then there would be a need for many more. The Business Communication Area at BIMTECH is, perhaps, the largest in the country. The Area offers four courses to the first year students of all the four different programs of the Institute: Business Communication I / II / III, and Inter-cultural Business Communication. The first course covers Business English skills in a training mode; the second covers the concepts of communication in the business context in a teaching mode; and, the third covers the application areas of business communication in a lab mode. The fourth course provides the International Business students an insight into cross-cultural business communication. The Area offers executive development programs (MDPs) in the areas of Organizational Communication, Cross-cultural Communication, Presentation Skills, etc. The Area does in-company training in the areas of communication skills for Effective Negotiation, Conflict Management, Customer Relationships, etc. And, the Area also undertakes sponsored research and consultancy in the area of Corporate Communications and Integrated Marketing Communications. "Communis", the Area Magazine, is perhaps, a first by any department of any business school in India; a truly unique endeavour. "Communis" is a medium to connect with the (business) communication world; a platform to encourage and help develop (business) communication skills. That is why, it has contributions from faculty, students and staff of BIMTECH. Being the first time, and having no precedence, there are bound to be glitches. Please feel free to suggest as well as to contribute to the columns. It will not only help us improve, but also add value to it. Happy Reading , and a very Happy New Year!
Vol. 1, No. 1; January 2010
Dr. Mukesh Chaturvedi
Dr. Archana Shrivastava Dr. Shalini Kalia
Prof. Sangeeta Shukla
Prof. Shylaja Iyengar Ms. Nimisha Singh
Rohit Saha, PGDM (IB) - I Deepika Setia, PGDM (IB) - II Suhina Baveja, PGDM - I Deepika Grover, PGDM (RM) - II Nidhi Rai, PGDM (RM) - II Shewta Agarwal, PGDM - I Gargi Banerjee, PGDM - II Abha Jain, PGDM (RM) - II
Published from: Birla Institute of Management Technology Plot No. 5, Knowledge Park II, Greater Noida (NCR), U.P. e-mail: firstname.lastname@example.org Website: www.bimtech.ac.in
Printed by: I'M Advertisers C-33, Sector-10, Noida E-mail: email@example.com Note:- All articles given in the magazine are based on the personal views of the contributors. BIMTECH is not responsible for the views expressed if contrary to any particular person or entity. BIMTECH shall not be liable for the inadequacy of the information, any mistakes, inaccuracies or improper display of contents.
Cover Design : Soumeek Das, PGDM 2009-11
BIMTECH - January 2010
ILA National Conference
Library & Information Science in the Digital Era
January 21-24, 2010 Venue : BIMTECH Campus, Greater Noida
Who should Participate
• Library and Information Professionals • Knowledge Seeker and Leaders in Knowledge Industry • ICT and knowledge Workers like Content Developers, Web Designers, etc. • Policy makers and Government Officials • Educationists • Information Providers and Vendors • All stake holders in the knowledge industry • Students and Research Scholars of LIS
Indian Library Association New Delhi
Registration & Accommodation
The registration fee covers conference kit, conference proceedings, meals and tea. Confirmation of registration is possible only if the duly completed registration form is received along with the registration fee.
Working Professionals : Rs. 3,000 Retired Persons & Students : Rs. 2,000
Guest House : Rs. 1,500 Hostel : Rs. 500 Accommodation can be made available on twin sharing basis, subject to availability on first come first serve. For Registration, please fill in the enclosed Registration Form, and send it back along with a crossed Demand Draft in favour of "Birla Institute of Management Technology" payable at Greater Noida. Please details, please contact:
in association with
Ranganathan Society for Social Welfare and Library Development
Dr. Rishi Tiwari
Organizing Secretary 55th ILA National Conference
ARMY INSTITUTE OF MANAGEMENT TECHNOLOGY GREATER NOIDA
Birla Institute of Management Technology
Plot No-5, Knowledge Park-II, Institutional Area, Greater Noida - 201 306 Phone: +91-120-2323001- 10 Mob. : 9810583623, Fax: +91-120-2323022 / 25 Email : firstname.lastname@example.org
G. L. Bajaj
Institute of Management and Research
G. L. Bajaj
MASTER SCHOOL Of MANAGEMENT
SHASTRI NAGAR, MEERUT
A Business Communication Area Magazine
A Magazine by Birla Institute of Management Technology, Greater Noida
Look out for Tips on Business Communication Area
January 2010 // Vol. 1, No. 1
The first expression that comes to my mind on hearing France is joie de vivre i.e. living life to the fullest. It is a beautiful romantic place, an ideal destination for trying out different cuisines. The lifestyle of the French is different. They are lazy when it comes to work. High street fashion, clubbing, partying every night , enjoying music, giving great importance to their festivals such as Easter, reading books(novels) while traveling, going on vacations, skiing, go-karting, playing football are some of the very common practices that the French are engaged in. The French highly admire the Art work. They visit museums quite often. They love to go ......... Annie Gupta PGDM (IB) 2008- 10 BIMTECH student under exchange program at Rouen Business School, France
issues faced in India 08 Cross-Cultural Experience
presentations 04 09 13 18 30
Culture impacts Communication Communication and Electronic Media Elevating Yourself with Your Elevator Speech Organizational Communication Dress for Success
Interview 27 with TV Anchor
I was very enthusiastic about the internship opportunity and I wanted to stay actively involved. I had the privilege to learn and work as a student intern, with Harman International at Netherlands, in Europe. Together with 5 other international students, the internship has helped me greatly to understand European business practices and to improve my intercultural communication skills. The Company, has their Marketing and consumer office for EMEA+ at Amsterdam, thus has people from all over Europe and Middle East working together. I was exposed to a multicultural and multi-religious environment and found that it is easy for people from different countries, political systems, cultures and religions to get along with each other and reach common understanding on many things. Fundamentally people all over the world are willing to be friendly .... Saumya Paliwal PGDM (IB) 2008-10 Internship at Harman International, Netherlands
- Richa Anirudh
16 28 33 36
Tips on the Art of Public Speaking Hello… helloo…!!!! - Etiquette Speak Out... Speak Loud... Men Make Speeches or Speeches Men?
vocabulary 37 The Wonderful World of Words 42 Buzz words @ Retail interview skills 22 38 41 44 47
Tongue Which Can See The Wonderful World of Words Plagiarism Code Name 'Ginger' Relevance of BEC Certification
23 25 46
Interviews: How to crack them? FAQs for Interviews
Interest Lost in Symbol
case 20 Clear Mind Communicates Clearly
According to Hosftede. communication style. In the East. 4 Cultural differences are often a source of confusion but if understood well. the way we resolve conflicting interests. Spain). art. people talk in a different language which is a mix of French and German. societal. People are not very friendly and are narrow-minded. It affects everything we do: the way we perceive and interact with the world. Nations keen to advance their economic standing encourage students to take study programme abroad. In the East. Culture shapes an individual’s personality. Culture of Southern France is very similar to Mediterranean countries (like Italy. institutions and all other products of human work and thought characteristic of a community or population”. People in Western part of France prefer wilderness and are closer to nature because of being close to ocean and mountains.Power Distance. For many students under exchange programme. more readily accepts change and takes more risk. American Heritage Dictionary defines culture as “the totality of socially transmitted behavior patterns. accent. Students coming from other nations have both hopes of learning something new and understanding different points of view as well as fear of being judged or miscommunications arising out of cultural differences. attitudes and behaviors displayed by its members as well as influence from their surroundings. beliefs. Culture exists at multiple levels in a society. Not only are the teams multicultural. people talk in a different language which is a mix of French and German. Spain). Individualism focuses on individual or collective achievement and interpersonal relationships. the continually changing patterns of individual and group behavior eventually influence the society’s culture and the cycle begins again. Uncertainty Avoidance indicates the level of tolerance for uncertainty and ambiguity within the society. they are spread geographically across different time zones in different political settings. Dealing in . In the age of globalization national cultures. in France. national. however this may not be true. It is important to define the meaning of the term ‘culture’ before starting with intercultural and multicultural issues. Masculinity and Uncertainty Avoidance. The cultural orientation develops through the complex interaction of values. In addition to that. it is necessary to understand the ways in which cultures around the world vary.Culture Impacts Communication lobalization is reshaping our modes of thinking and ways of behaving and fostering national cultural change. music and language. North of France has a little influence of Belgium in terms of food. For example. This has led to rise of multicultural project teams with teams from different background and culture. and they are creating new cultures together. Masculinity ranking indicates the level of gender differentiation and discrimination. ethnic. organizational cultures. coexisting within each other. they could transform into strength. body language is influenced by demographics. The impact of culture is so deep that it could result in a conflict if norms at any level conflict. They are more direct in communication and give a lot of importance to family values. There has been a trend in the industry to establish partnership with local companies as joint ventures often collaborating with local companies. Power Distance indicates the degree of equality or inequality between people in the society. These values shape and affect the behavior which individuals consider appropriate and effective in any given situation. learning from each other. People are very relaxed compared to North. People are not very friendly and are narrowminded. Interaction with students from foreign institutions has brought out the fact that there are complexities and benefits to be drawn from student and teacher perspective. organizational or groups. cultures can be differentiated using four dimensions. To understand the differences between domestic and global management. People are very relaxed compared to North. People in Western part of France prefer wilderness and are closer to nature because of being close to ocean and mountains. and so on do not seem to only collide with each other. It can be regional. These students come from different cultural and educational backgrounds. Culture of East of France has an influence of Germany. Culture of East of France has an influence of Germany. Individualism. the expectation is that the learning and teaching experience in the host institution will be the same. regional cultures. they are inspiring each other. the way we cope up with our lives. G Culture of Southern France is very similar to Mediterranean countries (like Italy. the way we relate to one another. This also reflects that the society is less rule oriented. behavior.
Scenario 5 Two guys are fighting and a third guy comes. a third guy comes along. Scenario 3 Two guys are fighting.. Language is a key issue affecting cross cultural communication. Now.. presenting students with rationale for tasks set and expectations raised in the completion of task helps in motivating them. That's Chennai. bring their own values and attitude and work towards adjusting in a different academic culture. more ideas. a third guy comes along.e.. That's Ahmedabad. Teaching staff has to deal with the language problem in the class and accept that learning cultures differ across academic borders.COMMUNIS Cultural Sensitivity Ever observed this. non-native speakers are working in their second language with consequential loss of effectiveness as well as increased risk of mistakes or misunderstanding. and they start arguing about who's right. Students coming under exchange programme from such cultural backgrounds. Sometimes communication issues arise since students work in team where they need to interact with other students to complete a task. follow rules and guidelines of the host institution.while in Mumbai. Scenario 7 Two guys are fighting.. and walks on. The first two get together and beat him up. a third guy comes along. In many situations.. But the fight doesn't stop because of a bug in the program. A crowd gathers to watch. That's Bangalore. and so on…Read on… Scenario 1 Two guys are fighting. A crowd gathers to watch. then a fourth. wider range of perspective. A guy comes along and quietly opens a Tea-stall. That's Mumbai. On one hand diversity offers the advantage of increased creativity. From exchange student’s perspective issues range from understanding the administrative system to adapting a different learning culture. Scenario 2 Two guys are fighting. accepting academic conventions in host institution while managing personal and study time. Training and education standards and the relative value of qualification can be very different in different parts of the world.. Scenario 6 Two guys are fighting. it is imperative to understand the impact of culture. and tries to make peace.Delhi. sees them. You are in Kolkata. The key to success is to harness synergy through effective Nimisha Singh Lecturer Business Communication Area 5 . You are DEFINITELY IN HARYANA! Contributed by: Mukesh Chaturvedi Chairperson Business Communication Area multicultural environment. He writes a software program to stop the fight. make new friends and strike communication. Also collaborative learning with emphasis on effective communication skills works more effectively in such situations. express their opinion and resolve conflict in the group. Establishing transparency i. English being a second language for them along with a different accent raises communication issues. A guy comes along and quietly says that "AMMA" doesn't like all this nonsense. On the other hand it brings challenges arising out of cultural differences. That's Delhi. Scenario 4 Two guys are fighting. 50 guys are fighting. Peace comes in. Both of them take time out and call their friends on mobile.
Finally all these situations helped us to develop our adaptation skills. usually in France if they are students I will speak to them with a slang language. most of the time we don’t know what is going on until we ask somebody and after it is really hard to get the right answer and to find the qualified person. write them on the floor or use a mobile. We every day face the difficulties generated by the accent but the major issue is to communicate with non-English speaking people.Hugo Benguesmia. Then the problem with the accent of Indian students and teachers. In an other hand. In France we are used to get information by formal ways. Euromed Ecole de Management. As European we are focused on an unambiguous communication in a very formal frame whereas Indians use more the informal and oral communication. in the restaurants it happened that after ordering a dish we got a different one because of misunderstood problems with the waiter. newly arrived in India. chické) • Check hands with girls: In France. concentrate myself.Sarah Berger. For instance when we get some problems with train schedules. And also the body language: • To say yes: They make a head gesture from the left to the right. it was better to adapt our accent to the Indian pronunciation. And when it got embarrassing it happened that we had to say OK even if we didn’t understand. My first experience with an Indian happened when I came from the airport of Delhi. I met a taxi’s driver who couldn’t speak very well English. I try to speak in Hindi. we usually kiss girls to say hello Moreover. Furthermore at the beginning. when you speak with conservative Indian students you have to stay very polite with them. it becomes easier for me to understand them even if their accent stay strong. We have faced different situations where it was difficult to be clear and to converse.Experience sharing by exchange students at BIMTECH from France As French students. Exchange Student. We have noticed that French people and Indian people do not communicate the same way. India is a country where not everybody speaks English and on the other hand we do not speak Hindi. that is to say emails. That is why it is hard to understand each other. In fact.Anne Claire. I can’t say more things about my problems of communication. we can now focus on a different aspect of the communication with the cultural differences. we have faced some various communication problems. OK?” instead of “Do you agree with that?” to be correctly understood.Communication Issues faced in India . when I arrived in India the 3rd of September I was completely lost. Exchange Student. It was stressful but now I get used to it. And nothing has disturbed my own person except at the beginning. we quickly understood that it was better for us to speak in English without British or American accents that we learnt at school. “Sab kuch milega”… and basic communication words. Rouen Business School. Finally. France First of all. . because actually I have adapted myself to this country very quickly. Indeed. Moreover. Likewise. Exchange Student. official announcements or paper information whereas here it’s more by talking with classmates. France . To adapt ourselves here. it takes a long time and we often have to show numbers with our hands. the eyed contact with the Indian civilization. IFI. We often learnt critical information only by talking with people instead of receiving official information. First of all. Exchange Student. now I am completely in love of that country. Meanwhile. sometimes Indian does not speak at all English so we have to speak with our body language. it was quite difficult to explain him where I wanted to go. At the beginning all this things was a culture shock for me. especially with the “r”. when I travel I meet lots of Indian people. We needed time to adapt to this new accent and it is sometimes hard to be understood by Indians with our own French accent. when we want to bargain a price with rickshaws. we often had to ask people to repeat two or three times. I have already learnt some expression like “aap kaise hein?”. Moreover we use very simple English and easy sentences such as “You. but now step by step I feel more comfortable with them. . For instance. no repair. especially with girls. France . And during our trips... Indian people are always ready to help us and make those communication problems negligible and insignificant. France 6 .. the difference of accents between French and Indian people is important.Lauriane Bagnaud. Rouen Business School. I had to pay attention a lot. nothing to expect about the country. (atcha.
I can’t be sure that I get a yes or a no because of the head language. I finally gave up. I don’t do anymore constructed sentences but I only pronounce the most important words. I had always been accustomed to the French body language. The fact that Indian people don’t really say yes or no but a kind of melt with a verbal yes and a negative head gesture still makes me confused even after two months of presence. maybe because they don’t want to offend me. However. But I couldn’t understand a word of what he was saying. It works most of the time. I think that since I’m in India I focus more on my interlocutor’s body language. or a don’t get the right food order in the restaurants. I don’t have two but only one hotel room. especially if they travel to the country-side in some remote areas. this is probably this part that was the most problematic. I’m never sure that what I say is well understood by my interlocutors. We found the driver who was supposed to bring us back to the campus after a good half an hour waiting inside the airport. I can’t say that I was really afraid about communication problems. I have noticed that my pronunciation of Hindi words was really bad. people answer to me in Hindi knowing that I will not understand. France The experiences shared by exchange students have been produced here in the original form to preserve the linguistic aspect in communication. I like being confronted to a different way of communication. I have the Impression that Indian people talk quite loudly and fast. 7 . His English was understandable but I realized that he had a very strong accent. However. the guards almost don’t speak at all English. We were very excited about being here. Finally I don’t really feel like there is a communication barrier between me and Indian people.Alban Amar. mostly because I knew that English was one of the official languages. But in general terms we all communicate to each other pretty well. I apologize and told him I couldn’t understand him at all. particularly when I have to tell a place’s name to the rickshaw drivers. I though communicating with Indians wouldn’t be a problem because of the past history of the country with the British. Otherwise. Actually. That’s why I decided to learn some Hindi to make myself a little bit more understandable. I have never really had any English probleme into the campus with the students or the teachers. Students and teachers speak very well English. IFI. . They can sometimes understand something completely different or even don’t know what I am talking about. France My first day in India I arrived in India pretty late. I am going to travel to the south of India for the first time in my life this week. which is why I can’t know if they understand that when I talk louder I mean to express my unsatisfaction about something. Exchange Student. Of course there I have faced the problem of being in front of nonenglish speakers. I start using the most Basic English possible. Knowing some Hindi words can be very useful at that moment. but they will still do it by politeness I guess. I think he got a bit offended. There is also another parameter which is the voice tone. After a few days in India I learned that Indians are using 4000 different dialects which make their communication skills even more incredible. I guess I was wrong. I manage to make myself understood. I really tried my best. and it makes me realize that in France we are really not good at expressing ourselves this way.Guillume Picard. Rouen Business School. I try then to focus on their han languages to understand a direction as an example. Tricks When someone doesn’t speak well English. I would say that sometimes I get a little bit confused about the gestures. They only know a few words in English such as “hello” or “good morning”. when I ask for any kind of informations. The lectures can sometimes be quite difficult to understand. A part from the accent.COMMUNIS I arrived in India on september 2nd 2009. Sometimes I am even using my hands to explain myself. particularly when I ask a yes-or-no question. The person who was in charge of showing me my room starts talking to me in English. I must admit that the accent is still hard to get sometimes. I have then to do an effort of concentration during the classes to be sure to understand at least the outline of the course. Infact. trying to use my Hindi to make me understandable. On campus In the other hand. I though that most of the Indians would speak English or at least understand it. outside of the campus. PHIL MELENGE Before going to India. “Namaste” was the first word I learned. Exchange Student. we start talking to each other and asking questions to the driver. Infact. . Communicating with students or teachers on campus is very easy (compare of communicating with the locals when we are travelling). As an example. I might didn’t consider beyond the speaking language the body language and gestures. On the contrary. Only their accent can make it sometimes difficult to understand. the driver dropped me at the GN hostel. As a result. Even when I can’t find any english speaker. like a street name. Now I am replying to them in Hindi. around midnight with my french friend Laurianne. Finally in the car. After an hour of driving. Communication in India can be a very big issue for foreigners. more or less with difficulties. certainly part of a different culture exposure. I have encountered people who pretends to understand what I say even when they don’t. and for the first time in my life I was alone with only Indian people. depending from the teachers.
took the buses and subway as most Dutch do. Since the age of smoking is 18 years. French. We. Both aspects are equally important to them.But. They love to go for shopping. political systems. the most striking difference between lifestyles in India and Europe is that Europeans have a better understanding of how to balance hard work and the joy of life. I had the privilege to learn and work as a student intern. with Harman International at Netherlands. the Dutch have a manner of speaking that may startle you by its directness. I found that as long as one adopt an open and positive attitude. For a small country.Cross-Cultural Experience Internship at Harman International. clubbing. Great values such as offering seats to elders in the bus (using public transport) . it offers a rich traditional culture with a mix of culture from the natives of other countries especially Turkey and France. Having Lunch and dinner with wine is a customary practice. partying every night . because we are global Indians. During the ten-week period of study-intern. interacting with the natives over there was at times a bit difficult. I was exposed to a multicultural and multi-religious environment and found that it is easy for people from different countries. in Europe. but we want to have more direct communication with the local people. They like to help you out in solving your problems. Honking on roads is a rare phenomenon in France. More importantly. Fundamentally people all over the world are willing to be friendly to each other. Turkish and Indian festivals along with regular Dutch ones. The culture and lifestyle I encountered in Europe were quite unfamiliar to me. The French being highly fond of cuisines spend greater part of the day in having their meals. well to his question I said. The lifestyle of the French is different. Taking into account the drive and motivation to engage people from a range of cultures. T 8 . giving great importance to their festivals such as Easter. High street fashion. The French people are very helpful. playing football are some of the very common practices that the French are engaged in. The Company. has their Marketing and consumer office for EMEA+ at Amsterdam. we pick the best from the world and Hi is just faster than a Namaste ." One thing that I realized was. going on vacations. Even the old-aged have to do carry their luggage on their own while traveling. Hello followed by a Namaste!! dank u wel! Annie Saumya Paliwal PGDM (IB) 2008-10 PGDM (IB) 2008-10 I Cross-Cultural Experience During Exchange Program at ESC Rouen. the internship has helped me greatly to understand European business practices and to improve my intercultural communication skills.e. I do say. It is a beautiful romantic place. assembling in queues to get the work done helps in the smooth flow of work being done. The whole system is highly organized and systematic. as Indians should really be proud of our country and its culture because people out there really appreciate and practice our tradition which we take for granted. The Netherlands was very enthusiastic about the internship opportunity and I wanted to stay actively involved. company gave us academic training regarding the European economy and European business culture in the first week. enjoying music. Most of us speak fluent English. people is France do heavy smoking. Together with 5 other international students. the main language being French. an ideal destination for trying out different cuisines. People have etiquettes. “Indians always say Hi or Hello on the phone. France BIMTECH student under exchange program at Rouen Business School. thus has people from all over Europe and Middle East working together. I liked his thought and definitely kept thinking about it entire day. 2 Chinese and 1 Italian for better understanding of work. When we think about differences in working life? "To me. The experience in France has been great. I found the food rather acceptable even though being a vegetarian. France he first expression that comes to my mind on hearing France is joie de vivre i. living life to the fullest. I tried to know various aspects of the society: went to the stores where local people usually buy their daily necessities. They visit museums quite often. so I also tried to learn some phrases of Dutch. I highly appreciate the kindness. I am sharing this because I faced a very interesting question by one of my Italian colleague during internship. skiing. The concept of maids and household helps is uncommon in France. They are lazy when it comes to work. My first impression of Netherlands was that it is less crowded. company always made a point in celebrating major German. professionalism and straightforwardness of Europeans. Holland (The Netherlands) has kept many traditional aspects alive. calmer and not as energetic as Indian cities. it is not difficult to adapt to local life. I traveled around three countries along with other fellow interns 2 Dutch. that is extremely tolerant and open for many foreign influences. reading books(novels) while traveling. cultures and religions to get along with each other and reach common understanding on many things. Well . While driving people there allow the pedestrians to walk through first and they actually wait for them to pass. The French highly admire the Art work. Why don't they say Namaste??” to my surprise he explained me the meaning of Namaste and told me he greets his folks with “Namaste” this is multi-culturist. gokarting. despite being basically reserved.
The use of telephone. 9 T . Hence. and e-mail as preferred modes (channels) of communication has greatly accelerated the decision making process at all levels of transactions of all sorts. managers and executives prefer to e-mail the message instead of calling up the person. In business. for immediate information and response. So. It is like chatting through computer. Here. all the above mentioned electronic modes of communication are used according to the need and purpose of the communicator. usually. E-mail communication is direct. it is often viewed by the top manager or a very senior executive as a source of interruption. avoided). voice mail. and the receiver’s name (which is. courtesy demands that a message be taken. The normal practice is to greet. every phone is received with a standard sequence of phrases and items. E-mail. One doesn’t know how important the caller is for company’s business. the phone is. In a way. Their use interconnects the sender and the receiver in a timeless and space less web of communication. It is after you have satisfied the secretary about the need and purpose of your talking to the officer that you would be put through to the concerned person. usually. the handiest mode of communication is telephone. the on-line message and its immediate feedback give distant communication the force and advantages of face-to-face communication. Even within the same organization. he electronic media have made communication instant and immediate across the world. is the most commonly used global medium of interaction today. courtesy counts a lot. give the organization’s name.Communication and Electronic Media In business. however. If the destinationreceiver is not available. phone conferencing. Phone and Phone Conferencing In business. cell phone. and department. Though convenient for the caller. we will briefly discuss each mode of electronic communication. the ‘boss’. The normal practice is to receive a call by greeting the caller. then telling receiver’s (your) name. video conferencing. Most organizations have a standard way of answering business phone calls. received by the office secretary. except that it is not that instant.
A number of persons can be on the same conference call. It is.. updating. “May I know who is calling? . The voice mail response should sound as natural as possible and courteous. . “Thanks for calling. one can listen as well as talk. for example. If the destination-receiver is not available. one should never say. Through interactive conference call system. the Interactive Voice Recorder (IVR) guides the caller to the ‘Extension’. or skipped and deleted. usually. basically. And.. The caller should be able to recognize it as the intended receiver’s voice. every phone is received with a standard sequence of phrases and items. coordinating and monitoring major/regular activities of the organization without requiring the employees to travel long distances for a meeting of few hours. for that. “Pleasure talking. or asks them to wait for the ‘Operator’. “Vinod”.” Use of Voice Mail Voice mail facility is generally provided as an operative feature of an organization’s phone system. as and when the need be. But. or would say. If the call is reaching the receiver directly. In this system.COMMUNIS On picking up the phone. the interaction is real-time. “This is Pallavi Mehta. Telephonic conversation should be as long as is most essential. what do you want?” Instead. or plant production reports. organizations have automatic exchanges that facilitate direct connection with the destination. “MDI”.” Conference Calls Telephones and cell phones have a conferencing system that allows several persons to talk with each other at the same point of time. usually begins by giving the organization’s name. in the R & D. avoided). which allows employees and other senior members of the organization to tune in and hear an announcement. or “I will get back to you. and other 10 briefings are simultaneously heard by dozens of widely spread persons on phone and/or public announcement system. daily. So. In business.. It is a means of digitally recording messages that can be saved and forwarded. Through this system of conference call. like. . If the other person gets rambling. different members of a team working on a project together are able to update themselves on the progress made by the team without conducting meetings face-to-face that might involve movement and other hassles. the receiver sounds polite by responding. Thank you. at any time. Businesses conduct two types of call: one is. “Yes. the response is just the name of the person.May I know it is in what regard? ” Now days. one interacts from one’s own work location. one can also shift the calls to voice mail and check the messages from any place. and the receiver’s name (which is. The call must always be ended with some expression of goodwill. One doesn’t know how important the caller is for company’s business. The operator. “Good Morning. This form of conference call is used by very large plants like Steel Authority of India (SAIL) and TISCO Jamshedpur as a routine communication channel for planning. courtesy demands that a message be taken. that saves companies man hours and transportation cost. One may attend their calls when they are free. or. The normal practice is to greet. I shall call you back. early morning project progress reports. The recorded message may go like this. one has to be ready and equipped with pen/pencil and paper. . generally. when they are busy with meetings or work outside office. oneway closed circuit radio.. All other times.. give the organization’s name. Plus. The other type of call is interactive. courtesy counts a lot. who is it. You may please leave me a message at the second beep. now. commonly used by companies across the globe..” . the receiver may indicate that they want to close the conversation by summarizing and giving the intended action. BIMTECH!”.”.
documents. “Subject” Line In an e-mail. However. Receiver’s e-mail Account For e-mail connectivity. friendly. say space.ac. nor a closing subscription. the business executives prefer to move with a sleek cell phone in pocket to a heavy laptop on the shoulder. The mobile handsets enabled with GPRS technology do the work of laptops/computers and voice recorders. or the mail would not be delivered. the “Subject” line is the first thing that draws attention of the receiver.co. Titan Industries to one of his managers in a letter style. we should know the respective address to reach the receiver. GPRS is a technology for the radio transmission of small packets of data. Mumbai – 400062. thanks. suppliers/vendors. “Annual Report to be Ready this Saturday”. In matters of (opening) salutation and (closing) subscription. many cell phones now receive e-mails on the ‘Short Message Service’ (SMS) system. one needs to compose it as precisely as possible.Video Conferencing Internet-enabled video-conferencing is an electronic version of face-to-face communication. It is. Therefore. Cell Phone Cell phone is a worldwide popular instrument of communication. to obtain clarifications relating to various areas highlighted by you. the famous (Bollywood) actor is the right example of writing a short. email@example.com. Many persons have more than one e-mail account – one official. especially between mobile phone and the Internet. pictures. Moreover. A ‘Blind Copy’ of the e-mail can also be sent to one or more persons. without the knowledge of other receivers. one needs to have just the e-mail address of the intended receiver. It may be simpler if the ‘Group e-mail IDs’ are provided. formal and brief. he will be your single point of contact in Titan to resolve this matter.com CC:joechacko@titan. an e-mail can be sent to all the people in the Marketing department/division.com Subject: Re: From DAV Institute of Management. interviews and other urgent interactions among several internationally located individuals are effectively conducted without making the participants move from their respective (office) locations. Goregaon (West). opp. Besides. the quickest channel of written communication to connect the other person (receiver). pictures. perhaps.com Date: Wednesday. like the telephone. The following e-mail written by the Vodafone Communication icon. the ‘Title Case’ is used to order and structure the subject line. The closing sentence is to reassure Abhinav. the e-mail addresses of all the intended receivers of the copy are to be given in the ‘Cc’ line. Many thanks for your message. it is an internal facility.chaturvedi@bimtech. and between company and its customers/clients. Any amount of information. by writing “marketing” in the ‘To’ line. spelling error or the full-stop missed. May I request that you be in touch with Joe Chacko. We need to think a lot to work out the wordings of the subject line so that the title/context is quite clear. Its utility for business executives is greatly enhanced by the introduction of General Packet Radio Services (GPRS) technology. can be sent over to others as attachments.. It is written with conversational ease.co. For example. Sending Copies The sender may need to send copies of their e-mail to several persons at the same time.abhinav@hotmail. an e-mail is like a memo that needs neither salutation. in the ‘Bcc’ line. if the two persons are communicating first time and do not personally know each.other. Otherwise. the other personal. Inorbit mall. distributors/retailers. Generally. either the address might not be accepted by the machine. “Visit Postponed to Next Monday”. Therefore. my address where you can send the invite is 172 – Yugdharma towers. March 18.. figures.in To: c.in Dear Abhinav. Subject: RE: FW: An Appeal ! Date: Wed. Video conferencing helps share visual by the Internet exchange of documents. Therefore. For example. He will also advise you whom you should meet. e-mail e-mail is the most commonly used mode of interaction among executives. 1 Aug 2007 16:39:45 +0530 From: harish@titan. and generally externally. krishnanr@titan. the most important points should be kept in the opening one or two lines of the message. the sender may indicate their favourable disposition toward the receiver/subject by using a friendly style. Irrfan Khan. Hence. and the reader gets the gist of the message. irrfan Here is another e-mail written by COO. 2009. Kind Regards. in a patronizing tone. 6:07 PM thank you preity but i am not in Mumbai and is shooting in dholpur rajasthan till 22nd of this month and then in roorke till 21st april. and colours may also be used to attract and clarify it.co. Business meetings. departments. who had sent Harish Bhatt the following e-mail: 11 .in. Usually.. We are committed to ensuring that you obtain a full and fair response. etc. if there is any mistake. in mukesh. one has to be very careful in typing the address. Harish The style of the above e-mail is business-like. etc. Faridabad To: preetiahuj1982@yahoo. For example.com From: Irrfan irrfankhan@yahoo. but not brusque. complete and clear e-mail message: From: Irrfan firstname.lastname@example.org. It is better to keep e-mails brief so that they can be read without having to scroll the screen.co.
000/. Pls take this up with RON coleagues. which is been looked into. to handle the situation as it is. I have sent you and Mr.that has been reported by RO N commercial for TDI mall. 2007 12:35 PM To: Joe Chacko Cc: Harish Bhat Subject: RE: FW: An Appeal ! Dear Sir.reported by RO N commercial to him for WOT-TDI Mall.com] Sent: Thursday. On the 13th of July. I have certain queries for which I have written a detailed mail to Mrs.COMMUNIS From: Abhinav Chaturvedi [mailto:c.abhinav@hotmail. July 19. Abhinav Chaturvedi Be Conversational e-mail should be written the way we talk. Lastly. Manvi attaching the necessary documents to support it. With reference to Mr.1.in >.email@example.com/. This makes the writing vivid.abhinav@hotmail. In fact. I cannot give any timeline when your clearance will come thru. “Hi Abhinav” sets the amiable tone of the mail. Aayush in RO N commercial by WOTTDI Mall between 31st May and 21st June with still some other figures. I shall be very grateful if you could please advice me as to how I should pursue the matter any further in such state of affairs. the success and popularity of e-mail in the world of global business and everyday life are because it has speed of a telephone and crispness of a well written memo. Abhinav The opening phrase of Joe’s mail. as you need to get your clearance formalities completed to settle your F&F. 2007 12:10 AM To: Harish Bhat Cc: Joe Chacko Subject: RE: FW: An Appeal ! Dear Sir. I am deeply pained in informing you that it seems. I received an amount of Rs.(RON)" <suman@titan. which should be reaching in a day or two for your kind perusal. I received a mail from Mrs. Manvi stating that there was a shortage of Rs.from Titan Industries Ltd. Mukesh Chaturvedi Chairperson Business Communication Area 12 .in> Subject: RE: FW: An Appeal ! Date: Thu. the use of passive voice by Joe does not allow him to sound accusatory. till date I await for my clearance and please pardon me by asking you for how long i will have to wait for it? regards. August 01. please permit me to submit the following to sort out the issue of clearence."Krishnan Ramanathan (RSG)" <firstname.lastname@example.org. Chacko asked me to get in touch with RO N commercial.co.38.co. Joe hard copies of the entire set.com] Sent: Wednesday.1947/. Mr. It should read like the sender (writer) and the receiver (reader) are conversing face-to-face.co.50.has been credited to your account. Joe From: Abhinav Chaturvedi [mailto:c."Suman Saha . Its been 3 weeks since I wrote to you about my clearence. 19 Jul 2007 13:11:09 +0530 Hi Abhinav. seemingly holding against me.1947/. Joe Chako's mail of 19th July.38. Also. According to him. there is a lot of afterthought intended to implicate me. there have also been some stock reports sent to Mr. on 27th July.in>. Joe’s e-mail is written in a style that makes the official communication between a very senior executive and his junior business manager a personal chat to resolve an issue. Hence. after putting a reminder on 9th july. but am unable to find out from RO under what head has this amount been credited to my account. Regional HR Manager confirms that you have not spoken with him. as it is was clearly mentioned to you that the Clearance formalities needs to be completed by you and you have not obtained clearance from from RO N Commercial. there was a mis-match of Rs. I too would not know under what head the amount of Rs. Would like to know who from the region have you spoken to? Atleast Suman Saha. Further. Further.in> To: "Abhinav Chaturvedi" <c.350/-.com> CC: "Harish Bhat" < harish@titan. Regards. With regards. to bring to your notice the kind of ambiguity there is in the system. Joe shares the chain of his thoughts in a candid manner with Abhinav. There has been stock mismatch worth Rs. I was in touch with the commercial team at RO N from 19th itself. Here is an example of conversational style of writing an e-mail: from Joe to Abhinav in response to Abhinav’s e-mail of 19th July given below: From: "Joe Chacko" <joechacko@titan. I am surprised to hear from you that you have not received any response to this effect from RON. In this regard. despise your follow up. As per his advice. However.
Your speech should showcase your uniqueness. It should not concentrate on what you do but on benefits that your product or services can provide to them. skillfully and concisely. While preparing an elevator speech always remember that your main aim is to grab the attention of the stranger whom you want to persuade to use your product. Prepare it before hand and memorize it. services or ideas. Elevator speech is the demand of hour but it is useless to work on this two or three minutes presentation if it is not perfectly crafted. Every elevator speech contains name. benefits of your services. etc. You never know when and where you encounter a right person who can become a source of your success. Nothing is more powerful than words provided you deliver it wisely. But see to it that it sounds more natural and off-the-cuff. products and services. Ours is now technologically driven markets.Dr Archana Shrivastava Asst. web banners. Finally don’t forget to supplement your information with a piece of memento in a form of business card. company’s name. There is also no shortage of ways to promote our business. As a job-seeker also elevator speech well crafted and delivered can help you get your dream job. Opportunities now a days are moving and residing at various unusual places where we have never expected them to be. products or services. . associations.. To captivate your listeners you have to cast your occupation in most ennobling light. broaden market. pen or leaflet holding your contact information so that you remain visible to the stranger when ever he/she thinks of networking with you. You should have an art to introduce yourself succinctly telling about your dreams. your unique qualifications. help improving their quality. Benefits include ways of helping others make money. lift of an office or corporate parties. etc. Use your sixteen seconds skillfully and get your message across. And to develop an elevator speech is perhaps the most critical skill that one can develop for professional and personal advancements. It might be an escalator of a mall. Sixteen seconds are considered more than enough for your favourable first impression. Sixteen seconds is the average time one spends riding on an elevator. in front of a mirror continuously till you master this short form of oral communication that can elevate you to the top of the world. and description about what you do and how you do and finally to involve the D listeners end with an open ended question. and your skills. There are TV commercials. telemarketing. sixteen second sound bite that does so much more than just tell people you’re a professional organizer. It’s also the time one needs to introduce oneself. one’s organization and the nature of services one provides to the people. Your elevator speech will definitely elevate you. But do we dare to forget the basic good old fashioned “word of mouth” marketing? It may be good old-fashioned but the fact remains that it works better than other forms of marketing.Elevating yourself with your Elevator Speech o you have a sixteen second bite to persuade people to remember you or choose you against your competitors? If not then go ahead prepare one and be ready to encash it whenever and wherever required. bulk e-mails. In this highly competitive world every one wants to promote or sell one’s ideas. So what are you waiting for? If you want yourself to be heard and remembered by people start crafting and practicing your elevator speech among your friends. provided you deliver it in mnemonic way forcing others to remember you. Professor Business Communication Area 13 . Here comes the role of elevator speech.
I actually met him. We edit the portions where names were taken or controversial statements were made. But. Were you intrigued by the world of media as after such long time you returned to the same job? What kind of a student have you been? Were you more into academics or into co-curricular activities? Ans: Yes. How was the starting point of your career? Did you face any obstruction? Ans: Workwise. 4. Jhansi. The show allows people to speak and what we do is listen to them and that’s what I think communication is all about. So the cameraman said that “she is very photogenic. i told that I did not know but I did not want to do the same thing. like teaching or banking. I write my own scripts. singing. Two seasons are already over and the third season is on. Moreover. the sitar maestro. have helped me in life. 3. Post marriage I shifted to Ajmer and used to do occasional freelancing for Doordarshan. 7. For children in metros. I was a volunteer there. Actually it was my mother. Dharamyug. At the same time. I personally feel that when you grow up in a small town with limited facilities. I could play only Chess. When I came back I started with Evening Live Show on Doordarshan. How did you develop your communication skills? How did you use to practice? Ans: My language (both Hindi & English) was my strength. Ravi Shankar. Being from a convent school. Ans: I have grown up in a small town. I don’t probe anyone too much and try to make them as comfortable as possible. I took his card but didn’t meet him. and speaks well”. as far as the extempore part is concerned. Tell us something about your show: Zindagi Live. Whenever anyone asked me what I wanted to do. I was the school champion in Chess. my mother used to make me read very difficult phrases from a Hindi Magazine. Ans: I was an above-average student. While in Ajmer I used to work for a newspaper called Dainik Navjoti for 2 years. And when working with Zee in 2004. you learn to dream and don’t take things for granted. These things benefitted me a lot. which was like a dream come true for a small-town girl like me. I was fluent in English. Zindagi Live is a popular talk-show in IBN7 and has won many awards for its series on “Child Suicide”. because it was giving me chance to do a new thing everyday. Electronic media did not exist for us. Sometimes guests or the subject of the show are quite controversial. 6. Ans: Zindagi Live is a talk-show that involves a lot of inter-personal communication and as I was considered to be a very emotional person. I was given the job. And as a normal volunteer I spoke. Being a die-hard fan of Amitabh Bachchan as a child. I always knew what I don’t want to do. ETV Urdu and Zee News. I also did the PR handling for Pdt. 14 . 9. my husband Anirudh was very supportive. after two months I paged him and got an appointment at the Doordarshan office. I also had a stint with DD Sports.Main Feature Interview with Richa Anirudh TV Anchor & Talk Show Host 1. the disadvantages that we face turned out to be advantageous. I wanted to be famous but I did not want to do acting or modelling. theatre. a show called Ankur on Doordarshan. And in 2001 I came back to Delhi and started all over again after a break of five years. since everything is so readily available to them. I was also the School Captain. meeting celebrities or having anything they want is nothing unusual. Whatever activities I have done. I had a dream of meeting him one-to-one. There was no TV. So. Mrs. I was bad with sports. I was straight-away given a show to host. During the course. The funny thing was I did not want to do the same thing everyday. we do edit that conversation. I was the first paid employee of SPICMACAY. Ans: Ironically. Suddenly. I used to score above 70% in ICSE board which was high in those days but I was more into extra-curricular activities like debating. Did being a small-town girl affect you in any way? Any advantage or disadvantage? 2. The first show was telecast on 9th of September 2007 and the show was on late divorces. So how do you keep controversy out of your show? Ans: I preview my show 4-5 times before it goes on air. 8. no not at all. dancing. And the producer said to me to meet him. I did that for almost a year. Did you always have the passion to work for the media? 5. Rekha Badal’s ambition to see me on TV. How did you get into this profession? Ans: TV journalism was pure destiny for me. I always had a flare for writing and speaking so it came naturally to me. One day Doordarshan came to a SPICMACAY programme and the cameraman asked me to speak.
These days. Your favourite talk show? Ans: Oprah Winfrey 3. how relevant is Business Communication as a subject. Since you have done news anchoring as well as show like ‘Zindagi Live’. Hindi and English. there are still some rules and expectations that you need to adhere to. do you find any difference between business communication and personal communication? Ans: Yes. the person. Your idol and why? Ans: Professionally. I will not be able to communicate with them. Like in a show on “homosexuality”. Like there are a number of doctors and only a few you would find effective. Though I have to gather information about the guests coming. what happened in their lives. 17. Treat both in similar manner. So what do you think are the most essential things for being a good speaker? Ans: (1) Just be yourself! (2) Be Spontaneous (3) Speak from the heart 12. This is because of the way the doctor communicates with patients. In business communication you need to be more structured but. you have freedom to speak what you want to speak and how you want to speak. sometimes silence speaks more than words. Sometimes. Say what you want to say. Whom do you prefer : Richa the professional or Richa the person? Ans: Richa.10. But these days people don’t listen. Also. in near future. In those situations. Discipline is important but then. Read newspaper and work on pronunciation. It is because you differentiate between both communications. 7. I will not force anyone coming from a dignified background to say anything. 18. Audience or critics? Ans: Need to have both in life for balance. You know what to expect from which talk show and you know what is going to happen there. 14. the same changes in business communication? Ans: In corporate world. Something you hate the most? Ans: Lies. 8. in business communication. Any suggestion for students who wish to have career in Media? Ans: Please don’t look for shortcuts. called NLP(---). You are allowed to wear casuals in office and the use of salutations is being discouraged at workplaces. In a professional course like MBA. Similarly. just talking to a doctor makes you feel comfortable. I do plan my scripts but don’t stick to it. what is important is to communicate your ideas and in what way. 13. also. Now we have a new field of study in communication skills. then they realize that they lack confidence and become nervous. which is considered to be the most informal place to work. 2. Listening is an important part of communication. Actually. if I go with the notion that these people are bad. Do you find or see. interns and trainees coming will straightaway ask how to become an anchor or what the starting salary in media is. communication plays an important role while doing an important assignment (like getting a deal for the company). when people rehearse and prepare too much. So be it any profession. It is a regular practice that anchors prepare themselves before the shooting. The younger generation has lost their focus. knowing how to communicate effectively is very important. Do you also do something to brush up your speaking skills? Ans: No practice is required because it is not a mechanical show. which studies the body language of people so they can communicate in a better way. At the end of the day. 6. 16. A word/phrase that describes Richa Anirudh? Ans: Moody and Passionate 5. there is nothing wrong in being warm and friendly with the people around. 11. Be what you are. there are certain norms that you need to follow before you go before the camera. 15. Everyone wants to say everything that he/she have read or learnt. like we are not allowed to reveal our personal identity. Things are not so easy. Then why think so much on stage. What do you have in mind when you go for the show? Ans: There is an expectation attached to every show. Rapid Fire: 1. as part of curriculum? Ans: I think its very important. I will maintain his/her dignity. Rajdeep Sardesai because he is a very grounded person. Corporate culture is disappearing these days. You shouldn’t go with pre-conceived notions. like in a conference. Something you love the most? Ans: My family. especially my daughter Ishita. Same is true for teachers Interviewed by Mansi Goel & Debal Rishi Banerjee PGDM 2009-11 15 . Normally it is only my first that is planned. Can you suggest some ways to improve ones communication and public speaking skills? Ans: I believe. in personal communication. And any such changes in trend are definitely a positive change. their backgrounds. One doesn’t need confidence and preparation while talking to their father. We all love to speak but how to develop our listening skills? Ans: Everyone thinks that he/she is very intelligent. it is very important to listen. of course. In media also. both. The most challenging episode of your show till date? Ans: On child suicide 4. Amitabh Bachchan. that needs to be learnt.
Tail Drop problem Indian languages are ‘tongue-in’ languages while English is a ‘tongue-out’ language. selling or presenting. Find the most comfortable position and take ten seconds off to look around and to gain confidence. Pointing a finger Never point a single finger at one specific person. Posture When standing behind the podium. in the first two statements the speaker must have finished one clockwise scanning of the audience and in the next two sentences he covers them in the anti-clockwise sense. Open fingers are a sign of lack of confidence. This 16 S Parnab Mukherjee is a multifaceted personality. divide your audience into frequently used zones so that you cover the complete auditorium. Walking while speaking Try to avoid walking while speaking as the message may not reach the audience effectively. Indians tend to eat up the last few words. you should be able to cover the auditorium twice. without a single cue card. Use of Microphones The microphone should be placed tilted at 45 degrees to the lower lip. It must be in a tilted position. He is famous as the guy who conducts the entire quiz from memory alone. This is called bi-fingered touch. 3. making every point significant. journalist and a theatre personality. Being able to verbally communicate effectively to other individuals or to groups is essential in school. Due to the influence of their mother tongue on their English language. However moderators and presenters move a lot. Here's how you can control your nervousness and make effective. the Debating and Theatre Society at BIMTECH had arranged for a four day workshop on Public Speaking by Parnab Mukherjee. Hope you find these useful! gets the audience to listen intently to the serious note. This means. get the microphone or mike closer. More so. 2. But.BIMTECH Debating & Theatre Society TIPS ON THE ART OF PUBLIC SPEAKING (Edited Excerpts) peaking is an important method for communicating knowledge and expressing ideas. The right hand can move till the left end of the podium and one foot away and viceversa. This causes the tail drop problem. Only when you intend to make a serious point. 8. A conscious effort could help to free the speaker from his/her tail drop problem. Maintain the conversational tone with the audience. For those who did not attend the workshop. To say he is popular with audience would be an understatement. Feeling nervous before giving a speech is natural and healthy. the less effective your speech becomes. If you speak continuously with the mike close to you. business. It shows you care about doing well. 5. He is India's best live Quiz Master with an experience of conducting over 600 quizzes all over the country. Distance from Microphone The optimum distance to be maintained from the microphone is two and half units where four fingers held together constitute one unit. Holding the Mike The mike is to be held with two fingers and thumb only. too much of nervousness can be detrimental. He is also a well known public speaker. 7. Eye Contact For every four sentences you speak. He is one of India’s famous college quizmasters. This distance ensures clarity in voice. the audience may slowly lose interest. memorable speeches: 1. once clockwise and once anti-clockwise. 6. Use all the five fingers to point. 4. . here are his tips on public speaking. it may look like acting. If the hands move more than one foot. Largely keep the fingers closely knitted. especially when you are buying. your hands and legs must follow the ‘V’ rule where they together form an unfinished parabola. The more unclear your last few words get. You should stand one foot away from the edges of the podium with both hands resting on top of it. as well as your personal life. Majlis. Formal speakers don’t move much.
Exists too fast or too slow imply lack of confidence. giving them a feel that you are observing them too. 14. 17 . Maintaining a conversational tone gives the feel of a ‘talk-from-the-heart’ and keeps the audience attentive and interested. To grab attention of a distracted audience Divide your audience into islands for establishing eye-contact. start with the questioner. It also happened to be the Annual felicitation ceremony of the society in which the Deputy Director. Answering queries Do not restrict yourself to have eye contact with the questioner alone. This makes it a personal conversation. the Debating and Theatre Society of Birla Institute of Management Technology. also launched a jute bag campaign to make the campus plastic free on this occasion. but answer by looking at the others too. Pace of entry and exit The pace at which you walk into the podium and walk out of the podium must remain the same. The team from PGDM Retail First Year bagged the first prize. thus getting their attention back. Try not to keep the chin perpendicular to the shoulder and instead. A new club. Pitch It is best to utter the first sentence from your stomach and not from your throat to instantly capture the attention of the audience. Tone The tone of the speaker is to be maintained as conversational. Shoulders Try to keep the shoulders slightly tilted and not perfectly erect to prevent the audience from perceiving you as rigid. Mukesh Chaturvedi gave away mementoes to the faculty members and senior coordinators associated with the society. Anupam Verma and club mentor. keep it at an angle. Mathangi PGDM 2009-11 ONE-ACT PLAY COMPETITION Majlis. it becomes more formal. Instead. the tips of the fingers have to be below the waist. If someone is disturbed and does not seem to pay attention to your speech. 12. Do not allow the response or the feedback from the audience to affect you. making it sound rehearsed. Compiled by J. 15. To maintain the correct position. Hands and Legs A speaker’s body is divided into four parts.two hand fixations and two leg joints. It gives a great start! 13.COMMUNIS BIMTECH Debating & Theatre Society 9. Dr. then you could frequently look at that island. You never know who might need your answer the most! 10. United Friends of Earth. 11. Dr. When the tone shifts from conversational to a speech. Greater Noida recently organised a One-Act play competition.
organizational communication focused largely on the roles of communication in improving organizational life and output but in 1980’s the field turned away from a business oriented approach to communication and became concerned more with the constitute role of communication in organizing. and criticism of the role of communication in organizational contexts. Since 1990’s the critical* theory influence on the organizational communication scholars focused more on communication possibilities’ to oppress and liberate organizational members. is the consideration. In 1950’s.Wikipedia Org rom an HR perspective ‘organizational communication’ is the openness in the communication between the senior management and employees resulting in improved employee engagement and productivity. Since the public claim of Wal-Mart’s poor treatment of employees. The classic example for innovative external organizational communication is by none other than the retail czar ‘Wal-Mart’. Wal-Mart has recently started fighting back criticisms of how they treat their workers. providing low pay and only minimal benefits. bloggers have taken the initiative of creating blogs that actually speak out against Wal-Mart like ‘wake up Wal-Mart’ 18 . Organizational communication externally can be termed as marketing. as a field.Organizational Communication F Organizational communication. . either trying to promote or communicate an idea. In today’s global business environment. analysis. effective organizational communication both internal and external has a significant impact on an organizations success.
At that time. nor was an in-house attorney assigned to the case. 41. awarding damages in the amount of $83. where a customer service associate signed the receipt and accepted the documents. The manager opened the envelope. Any blockage. Walmart turned to the internet where some bloggers are defending their image. The New York Times discovered that those blog postings were actually written by Public Relations firms for Wal-Mart. On January 3. p. Looking through these different blogs is a great way to learn more about the dialogue between blogs and how they influence public opinion. When a lawsuit is filed against WalMart in Indiana.1 On January 23. Is this ethical? Wal-Mart’s defense is that they do not compensate the bloggers in any way and if journalists are not required to reveal their identity on blogs. Personally. Let me narrate another incident and this time it’s about the same retail giant. Thus the study of organizational communication recognizes that all organizations. For an unknown reason. the case is assigned to one of Wal-Mart’s in-house attorneys. In addition. Or course bloggers aren’t going to bad mouth Wal-Mart if they still work directly with them. and attempted to send the documents via facsimile to the Bentonville office. The success of its internal communication program is imperative for an organization. hearing. 2006. On September 21. have communication needs and challenges. 2007. Wal-Mart’s principal place of business is in Bentonville. Wal-Mart. wrong detour or mismanagement in this channel can be catastrophic for an organization—from spreading false rumours and impacting employee morale to hampering organizational productivity and smearing its brand name. Hence the idea is to understand the intricacies in an organizational communication be it internal or external and solving the challenges. which the trial court granted on the same day. At second look. It is the foundation that holds the work culture. and it is licensed to operate in Indiana. I think this is very manipulative. their credibility plummeted. thereby increasing the productivity and profitability of an organization.COMMUNIS which seems to interest the public very strongly. California. The envelope was then given to the manager of the Kendallville Wal-Mart. Deepika Grover PGDM (RM) 2008-10 19 . which is located in Indianapolis. I found this a very interesting discussion of how Wal-Mart used blogs to try and repair their image. seeking damages stemming from an allegedly negligent oil change performed by Wal-Mart employees in Perris. Its registered agent for service of process in Indiana is CT Corporation. Wal-Mart filed a motion for relief from judgment and to set aside the default judgment. Internal communication is equally or in fact more important than external communication when it comes to organization. Wal-Mart says they will continue to blog! It seems as though Wal-Mart is using the blogosphere to try and influence public opinion. the Kinnisons attempted to serve the complaint and summons by sending them via certified mail to a Wal-Mart Store in Kendallville. Moon comments that Wal-Mart is just adjusting with the times by going on the internet to defend their image. policy processes. Arkansas. the Kinnisons filed a complaint against Wal-Mart in Noble County. There are even videos uploaded on public video broadcasting site like YouTube such as ‘High cost of low price’ . After all productivity and profitability are the two deciding factors for measuring success of an organization. Once bloggers found out that these posts were actually from PR firms for Wal-Mart. The envelope was addressed to “Wal-Mart Stores. Consequently.” Appellant’s App. goals and vision together.” one of Wal-Mart’s competitors. the Bentonville office never received the documents. Since there are blogs against Wal-Mart is it so wrong that Wal-Mart responded? Mr. He goes on to say that the postings do not say who has written them. A postal worker delivered the envelope to the Customer Service desk. Following a February 28. In an effort to defend their public image. Bob Moon describes how Wal-Mart is using the blogosphere to tell their side of the story. recognized that the claims were not related to the Kendallville store. 2007. neither are they. The source of a piece of information is crucial in determining its credibility. 2007.692. 2007.This has created a wide spread negative image among the general public. Inc. the trial court summarily denied Wal-Mart’s motion on June 19. the odds are. Despite the facts that the alleged tort occurred in California and that CT Corporation is Wal-Mart’s registered agent in Indiana. CT Corporation forwards the complaint and summons to the legal department in Bentonville. the Kinnisons filed a motion for default judgment. not just business organizations. Bob Moon mentions one of the postings that “takes direct aim at Target. Wal-Mart failed to file an answer to the Kinnisons’ complaint.
It was. submits false medical bills for reimbursement. The employees submit them to claim their reimbursement. Mr. he believed. or letters so good that there is no need to change them. roblems of expression and thinking can never be wholly separated. Equally true is that few persons think so precisely and logically that a direct transcription of their ideas would make a purposeful communication. employees who have been working in this organization since long. A manager knows that his written communication must be conveying exactly and understood exactly. He considered it was a serious fraud. immoral and illegal to cheat the company. reports or even memos. was shocked and seriously agitated when he happened to learn about it. How? This could be best understood through written analysis of a concrete case of writing. The entire concern of his writing is to see he gets it right. The employees could be prosecuted for doing so. revising and rewriting a memo until an effective draft is ready to be communicated. It should also be promptly understood and responded to as desired. The new General Manager. The two processes go on together. Through a series of changes in language. The Case Let us assume that in an organization every one. As he reworks his style of writing. he keeps rethinking his ideas as well. right from junior to the highest level manager. The effort is to say what he means. Not many persons could be so gifted that they produce the first draft of their term papers or assignments. tone. It has been a general practice in this company since long. S. People buy toiletry instead of medicines. Personnel. he is able to produce a good draft. This practice is highly immoral and illegal. He 20 . sympathetic attitude and adequate sense of language.Case Clear Mind Communicates Clearly P I am shocked to know through a reliable source that most of the employees from junior and middle level. have been cheating the company by submitting false medical bills for reimbursement every month. however. Writing to be good requires clear ideas. Thampi. and mean what he says. and ideas. The chemists issue false receipts showing purchase of medicines.
But. But. The company We feel concerned about the employees health care plans. employees who have been working in this organization since long. the doctor’s prescription shall also be attached with the cash memos for getting reimbursement. General Manager. He revised it several times until he got it in the (Final) form that satisfied him. This practice is highly immoral and illegal. In fact. Thampi. We insist on your using the medical funds on purchasing the prescribed medicines. and produce false cash memos from the chemists. All such employees who have been indulging in it or will do so in future. The more he read. It violates objectives of the medi-care policy of the organization.COMMUNIS decided to stop this unethical and illegal practice which violated the company policy of Employee Welfare. He got it issued to all the employees. Memo (Revised-1) To From Date Subject : All Junior and Middle Level Employees : S. they can be dismissed as well. I have reliably learnt that people have been buying toiletry. Thampi’s thinking. The money claimed from the company is not spent on buying medicines. Thampi felt satisfied with this draft of the memo. Personnel Date : 13 September 2005 Subject : The New Policy on Medical Reimbursement Most employees in our company have been since long using medical reimbursements for buying things other than medicines. Thampi. in place of medicines. feel free to contact the personnel department. For any clarification regarding the new policy. General Manager. Thampi Next morning. Now. Thampi read it over and over. and produce false cash memos from the chemists. Thampi To : All Employees From : S. and started revising it. Thampi. Correlate these changes in the memo with the changes in Mr. the more disappointed he felt. Personnel : 13 September 2005 : Fraud in Medical Bills Reimbursement Memo (Revised-n) To From Date Subject : All Employees : S. S. S. Mr. the secretary placed the typed draft before Mr. have been cheating the company by submitting false medical bills for reimbursement every month. He reflected for a while. This practice must stop immediately. Mr. have been cheating the company by submitting false medical bills for reimbursement every month. As per our company policy. The money claimed from the company is not spent on buying medicines. We You are framing going to have a new policy to reimburse your medical bills. Thampi for his signature. the doctor’s prescription shall also be attached with the cash memos for getting reimbursement. Memo To From Date Subject : All Junior and Middle Level Employees : S. I have reliably learnt that people have been buying toiletry. The employees are free to contact the personnel department if any clarification is required in this regard. feel free to contact the personnel department. All such employees who have been indulging in it or will do so in future. Now. We insist on your using the medical funds on purchasing the prescribed medicines. Personnel : 13 September 2005 : Fraud in Medical Bills Reimbursement Mr. You are going to have a new policy to reimburse your medical bills. you all have been defrauding the company by submitting false cash memos. you all have been defrauding the company by submitting false cash memos. employees who have been working in this organization since long. Thampi called his secretary and dictated the following memo to be issued to all the employees as the first thing next morning. S. I am shocked have come to know through a reliable source that most of the employees from junior and middle level to top level. For any clarification regarding the new policy. Thampi Questions 1. If needed. If needed. What are the important changes you find in the final draft as compared to the first draft of the memo? 2. in place of medicines. This practice is highly immoral and illegal it violates objectives of the medi-care policy of the organization. are hereby warned that strict action shall be taken against them. As per our company policy. General Manager. This practice must stop immediately. General Manager. Mukesh Chaturvedi Chairperson Business Communication Area 21 . Thampi Memo (Final Draft) I am shocked to know through a reliable source that most of the employees from junior and middle level. The employees are free to contact the personnel department if any clarification is required in this regard. S. Thampi. the cash memo is accepted and the reimbursement is made. Personnel : 13 September 2005 : The New Policy on Medical Reimbursement Most employees in this our company have been since long using medical funds reimbursements for buying things other than medicines. the cash memo is accepted and the reimbursement is made. are hereby warned that strict action shall be taken against them. it is good. We feel concerned about the employees health care plans. they can be dismissed as well.
e. the nerve fibres of the tongue are closer to the surface. But this is what technology has been doing to our lives: giving advancement we cannot even begin to imagine. a device “Brainport” has been introduced by Wicam and will be sold by the end of this 2009. abdomen. “Brainport” collects visual data through a small digital video camera about 2. The information is then transmitted to a hand-held control unit. Robotic Surgery and Gaming. “Brainport” utilizes this capability of the tongue to see. According to Robert Beckman. there are more of them and there is no stratum corneum (an outer layer of dead skin cells) to act as an insulator. Navy.Tongue he title of this article seems a crazy idea. The lollipop contains a grid of 600 electrodes. could be available for sale later this year. So. The control unit allows users to zoom in and out and control light settings and electric shock intensity.5cm in diameter. But it has the potential use of being a great help in the fields of Military. displayed on their tongue. which is about the size of a mobile phone. In such a recent advancement quoted as one of the path breaking innovations in the last half a decade. fingertips and back used by other systems. which pulsate according to how much light is in that area of the picture.” The device certainly comes at a price of $ 10000 making a hole in the pockets. Moreover. Compiled by Sweta Agarwal PGDM 2009-11 T See which can 22 . On a concluding remark. a research which began in the 60s has proved to be a supportive innovation in the field of communications and reaffirmed our belief in use of technology for effective communication. president of US-based Wicab: “It enables blind people to gain perception of their surroundings. The unit converts the digital signal into electrical pulses and sends this to the tongue via lollipop that sits on the tongue. Research shows that tongue is more sensitive than other skin areas i. which sits in the middle of a pair of sunglasses worn by the user. They cannot necessarily read a book but they can read a sign.
7: You should try to give the perfect answer: Striving to give the perfect answer can get you into trouble. besides. • Not being aware of one’s body language: Many interviewees succeed in alienating the interviewer because they pay little or no attention to their body language. How to do that? No one can answer this and give us set techniques to crack interviews. Simple language is always the most effective. you’ll get the job: Being able to articulate good answers in an interview is very important. Eye contact. Body language is an extremely powerful communicator. It’s much better to see every question as an opportunity to highlight your best points. 4: Never say ‘I don’t know’: It’s better to be honest and admit ignorance than try to pretend you know an answer and come across as disingenuous and less than bright. 10 Interview Myths One important reason people fail at interviews is because of several misconceptions. sitting position and facial expressions are all very important aspects of 23 . • Myth no. • • • • Common interview mistakes All of us have made or might make mistakes during interviews. The confidence one generates in oneself after a success is tremendous. They’re also about convincing the interviewer that you will be a nice person to work with. 8: You must ask questions to demonstrate your interest and intelligence: Do not ask questions for the sake of it. often there’s no such thing as the perfect answer. • Myth no. • Myth no. 10 important myths broken below: • Myth no. They’re also very much about building rapport. a smart answer is often not the most detailed. 6: If you answer the questions better than the others. 1: The best person for the job gets it: The best person for the job does not necessarily win it—often it’s the person who gives the best interview. and failing to use it effectively will almost certainly put you at a significant disadvantage. 2: Interviews are like school exams— the more you say. 5: Good-looking people get the job: Good looking people win jobs—maybe in Bollywood movies. but beyond that few people fully grasp how interviews really work and what makes one candidate stand out more than another. It’s better to give a good answer that’s to the point rather than searching for the perfect one. and most of us have or will walk out of interviews thinking of all the great things we forgot to mention and all the things we shouldn’t have said. these are morale boosting at times. Myth no. 3: Interviewers know what they’re doing: Not all interviewers know what they’re doing. extremely difficult to find or the interviewer is desperate). the better you’ll do: Interviews are more than just giving technically correct answers. • Myth no. But. but on the whole. or myths. To put it in another way. Myth no. we can definitely hone our skills by implementing the tips given below by experts . They’re more interested in getting an overall picture of who you are. your job is to know how to handle the good and bad interviewer. about what really happens during the course of an interview. Interviewers will expect this and may react negatively if they don’t see it. interviews—as we’ve already seen—are much more than just giving good answers. we try too hard and turn what should be simple sentences into convoluted nonsense. 10: Interviewers are looking for flaws: Interviewers do not spend all their time looking for your flaws. and failure to do so will almost certainly mean you don’t get the job. Remember. Avoid trying to sound knowledgeable by using jargon or complex sentences. Myth no. We as students of an MBA college would also like to crack all the interviews we appear for. because of anxiety and wanting to say things perfectly. But the most important thing about mistakes is learning from them—and not repeating them. Here are some common interview mistakes: • Failing to express oneself clearly: Often. Yes. Only ask a question if you have a genuine query that has not been covered. employers are keen to hire talent over superficial factors. but where is the reality? Everyone wants to succeed in interviews every time. However. 9: Relax and just be yourself: Interviews are formal occasions requiring relatively formal behaviours. Myth no. Avoid answering questions defensively.Interviews: How to crack them? I was nervous! The interviewer was biased! I can’t make it! I am a failure! I was not interested! These are some statements people tend to give when they come out of a failed interview. All of us know that the purpose of interview for an interviewer is to hire someone who will perform well in a particular job. it doesn’t matter how technically good your answers are if the interviewer doesn’t like you there is not much chance of your getting the job (unless your talents are unique. • Myth no.
• Failing to control those nerves: Sometimes people allow their nerves to get so out of control that they fail to establish rapport and even forget their answers. is a tried and tested formula for success. Neutral: May not be always safe. • knowing the things that are important to interviewers. Knowledge: A lost commodity. ‘Then. • Perseverance Conclusion Performing well at interviews is not as difficult as many people think. then giving yourself the opportunity to apply your newly acquired skills. • practising your answers. Workaholic: Indentured labor. Time: Always insufficient. The key to success lies with correct preparation and practice. Saying that you achieved something without being able to back it up with specific examples will only get you a rejection letter. Modernity: Widespread infection. Remember. India: A modern case study on chaos management. Before the interview. Now that you know what to do there’s no reason not to. But there is no need to be the victim of debilitating nerves.COMMUNIS interviewing. great interviewees are not born with effective interview skills—they develop their skills by following this formula: the more you think about your answers and the more you practice them the better you will become. In fact. believe in yourself. • Failing to give appropriate examples: Failing to give examples. Students: Misguided missile. Judgment: Verbal onslaught. follow a logical sequence and be relevant to the needs of the employer. people remember only the one that you’ve missed. X: Ignoring this sign will be at owner’s risk. Organized: The most unorganized in public appearance is usually the most organized in personal life. Knowing what to prepare and how to prepare. Random Lessons of Practical Wisdom through Practical Observation (In alphabetical order) Aesthetics: Illustrations of the human mind. Lastly. Your examples need to be easy to understand. Rule: Always bigger than the Ruler. Anshuman Srivastava Manager – MDP & Events Compiled by Puneet Dudeja PGDM 2009-10 24 . Leisure: On the verge of extinction. they can undermine your efforts to create trust. Character: Proportional to elasticity of demand. it is important to think of relevant examples of what you’ve achieved and how you went about realising those achievements. Failure: Much said little done. Victory: A tribute to human endeavor. Education: A misguided concept of personal elevation. and need to be thought through before the interview. Boldness: When acquired enhances public visibility. Feeling anxious before and during an interview is common. Good luck. will Hurry: Crude version of deadline management. they improve with time and correct application. Great interview skills are not developed overnight. a touch of nerves can be a good thing. Demand: Always in demand. You: Always the reason for one’s misery. will spell disaster. None of these can happen without preparation. or giving inappropriate examples. People: Mute witnesses. few interviewers appreciate interviewee's going overboard with their behaviour. Obsequious behaviours are generally seen as a form of deceit and carry little weight—in fact. what does it take to convince the interviewer that you’re the best person for the job?’ The answer to this question can best be summarised in four parts: • correct preparation. Umpire: Taken for granted these days. Goal: No matter how many goals you save. • Trying too hard to please the interviewer: Whilst building rapport and trust during the interview is critical. Zoo: An anthology of biological differences. Queue: Wait for your turn or perhaps wait for your fortune to turn.
Judging by what you’ve told me about this position. and I’m confident I’ll have similar opportunities here. articles about the company in the trade press. problem or goal. Example: “As I understand your needs.” 3. Tell me about yourself? Start with the present and tell why you are well qualified for the position. methods. future opportunities will take care of themselves. Business Communication Area 25 . I believe that I know the right contacts. Why should I hire you? If you know the employer’s greatest needs and desires. This is where I’ve spent almost my entire career. and successful management techniques as well as any person can in our industry. contacts you know at the company or its suppliers. advertisements. You should. principles. you believe that if you perform each job at hand with excellence. It’s always been that way in my career. once you uncover your interviewer's greatest wants and needs. this question will give you a big leg up over other candidates because you will give him better reasons for hiring you than anyone else is likely to…reasons tied directly to his needs. Since you have a job. What are your greatest weaknesses? Disguise strength as a weakness. In other words you must sell what the buyer is buying. have this list of your greatest strengths and corresponding examples from your achievements so well committed to memory that you can recite them cold after being shaken awake at 2:30AM. Of course. As for your future. don’t be afraid to say so. Remember that the key to all successful interviewing is to match your qualifications to what the interviewer is looking for. Why do you want to work at our company? This question is your opportunity to hit the ball out of the park. 7. I like to work with a sense of urgency and everyone is not always on the same wavelength. thanks to the in-depth research you should do before any interview. But don’t be coy either. you should have a list mentally prepared of your greatest strengths. your answers will all the stronger if you have already uncovered what this position is all about and you match your desires to it. you are in a stronger position than someone who does not.Frequently Asked Questions for 1. the corporate newsletter. Best sources for researching your target company: annual reports.. an example chosen from your most recent and most impressive achievements. before you answer this or any question it's imperative that you try to uncover your Interviewer’s greatest need. Example: “I am definitely interested in making a long-term commitment to my next position. responsibility or growth.” 4. As you’ve said you need someone with a strong background in trade book sales. you can choose those achievements from your list that best match up. This is the single most important strategy in job hunting. so I’ve chalked up 18 years of experience exactly in this area. Where do you see yourself five years from now? Reassure your interviewer that you’re looking to make a long-term commitment…that this position entails exactly what you’re looking to do and what you do extremely well. You should also have. So. Prior to any interview. Best reasons: more money. opportunities will inevitable open up for me. which illustrates each strength. For all prior positions: Make sure you’ve prepared a brief reason for leaving. What are your greatest strengths? You know that your key strategy is to first uncover your interviewer's greatest wants and needs before you answer questions. In terms of my future career path. a specific example or two. Example: “I sometimes push my people too hard. want. 6. Do all the homework you can before the interview to uncover this person's wants and needs. I’m confident that if I do my work with excellence. State honestly what you’d be hoping to find in a new spot. it’s exactly what I’m looking for and what I am very well qualified to do. opportunity. Why are you leaving (or did you leave) this position? (If you have a job) If you’re not yet 100% committed to leaving your present post.” 2. you are first and foremost looking for someone who can manage the sales and marketing of your book publishing division. Compiled by Ritesh Shrivastava PGDM 2009-11 Archana Shrivastava Asst Prof. Then. Interviews 5.
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You can find people talking. movie halls etc. Firstly. thanks to the wonderful invention! So. The first message by Sir. libraries. I want your help!” But then if Bell were to listen to what people teach their kids in this generation as “Proper Telephone Etiquettes”. it is important to know who you are calling. But there’s no blaming him. nay. restaurants. has become as much a part of our lives as food & clothing and perhaps that is one reason why we. The telephone. apologise and only then hang up. may it be a wired one or a cellular phone. come here. In fact we just talk on and on incessantly about matters irrelevant to what we actually intended to speak before making the call. Graham Bell to Watson in their workshop was: “Mr. goes the famous saying… H owever. where they lose the consciousness of their surroundings. Moving to a place with better range would be ideal to escape from appearing rude and uncouth to the onlookers. Little do they realise that there is a micro-phone in their gadget which is perfectly capable of capturing normal voice tone. this negligence over the phone began the very same day the telephone was invented. lack of telephone etiquettes is ubiquitous in this fast pace of life.a lot can happen over a telephone call! Talking on the telephone is no different than speaking to someone in person. Ironically. yelling on their phones at every nook and corner. They are so absorbed with the voices coming out from their devices and their incessant loud reply to it that they forget they are social beings living in a civilized society. Passing on the information that the receiver will understand. most of the times forget to follow basic courtesies while using it. short and crisp in our discussions. Why do we have to remember a set of etiquettes every time we happen to glance at the phone? Everything from a simple “Hello” to remembering to smile each time you make or receive a phone call. he would be scratching his head.!!!! “Etiquette maketh a man”. Our days begin with the ring of a bell and so do they end. here are a few tips as an update to skills that are quite natural in many of us. With the wide availability of ring tones for your phone. so even if you dial a wrong number (which happens quite a lot of times) state your mistake. is much appreciable. Though we are well aware of what is being mentioned here yet our conversation mostly commences with a “Wassup???” or a “hey…hii!!!” Another thing we need to practice is to be structured. appreciate and find useful helps in saving our time as well as resources (the heavy phone bills) rather than just waffling and speaking generically which will lose attention and affect poorly on us. let us keep it simple. Since many of us seem to have forgotten the basic telephone etiquettes. Watson. The ease of use and its superb functionality have made people get into some sort of a virtual 28 phantom world. the most appropriate time to make the call (preferably avoiding calls before 7:30am and after 9:30pm) and the reason for your call. Also muting or switching off the phones at intimate public places like hospitals. many of us seem to be forgetful of the etiquettes at times and amongst all the etiquette errors.Hello… helloo…hellllooo…. The answer is very simple and plain . No one is perfect. many . but for some reason a piece of equipment between the mouth and the ear tends to make people forget that there is such a thing as phone etiquettes. where every other person also has the right to silence. A warm “Hello” followed by greetings depending on the time of the day (Good morning/afternoon/evening) and a simple introduction of yourselves not only shows good etiquettes but also lets the receiver to set the forthcoming information within the context.
Source: Internet 29 . Apart from looking awkward. A place where success comes before work. nobody listens and everybody disagrees later on. This needs no explanation to say what can be the possible outcomes! Hence a headphone or a wireless ear piece becomes a necessity while driving. So make sure that you take off your ear-piece device after you are done with the calls. Believe it or not. A place where you can relax after your strenuous home life. this gesture may infuriate and insult the lecturer. An invention to end all inventions. An art of transferring information from the notes of the Lecturer to the notes of the students without passing through 'the minds of either'. A contract that keeps you poor all your life so that you can die Rich. but do not read. a huge 55 percent is contributed by “body language”. A person who wakes you up to give you sleeping pills. A person who kills your ills by pills. A guy no different from the rest. The hydraulic force by which masculine willpower is defeated by feminine waterpower. Father: Criminal: Boss: Politician: Doctor: Classic: Smile: Office: Yawn: Etc.: Committee: Experience: Atom Bomb: Philosopher: A banker provided by nature. volume and rhythm. to be spoken of when dead.. except that he got caught. funerals. It's an agreement in which a man loses his bachelor degree and a woman gains her masters. However. The name men give to their mistakes. the remaining 45 percent need to be covered up by the verbal and vocal elements for balance. if you are sitting in the front row of a lecture and you are bent over messaging someone. and kills you by bills. However.COMMUNIS choose those which are loud and unique.. Individuals who can do nothing individually and sit to decide that nothing can be done together.. Conference: Compromise: Dictionary: Conference Room: A place where everybody talks. there are people who try to make sure they are pressing the right buttons and may lose out on the desired cautiousness required during driving. A curve that can set a lot of things straight. it doesn’t mean everyone else will. Also with the invention of text messaging many find communicating with others in public much easier and private (no yelling out over the phone). One who shakes your hand before elections and your Confidence after. While on phone. Therefore make sure that your mobile ring tone is neither too loud nor annoying especially when you are in public places and other occasions like meetings. Someone who is early when you are late and late when you are early. One of the worst possible things you can do while texting/answering/making a phone call is driving. in order to create the same impact on the other person. Not even Graham Bell. The only time some married men ever get to open their mouth. it often makes others feel that you are not giving your entire attention to the people interacting with you. But many a times we find people continuing to wear this accessory even when they are not on calls (even when they are not driving). Books. The confusion of one man multiplied by the number present. we lose out this 55 percent as it is not a face-to-face encounter. May his soul rest in peace!!! Lakshmi Ninan PGDM 2009-10 One Liners School: Life Insurance: Nurse: Marriage: Tears: Lecture: A place where Papa pays and Son plays. Strange… we never thought telephoning would ever be such a stressful business. The art of dividing a cake in such a way that everybody believes he got the biggest piece. which people praise. A sign to make others believe that you know more than you actually do. Haven’t we always known that only 7 percent of the communication is “verbal”? When about 38 percent is attributed to the “vocal” element constituting of pitch. just because we like them. A fool who torments himself during life. class rooms and hospitals.
and dress shoes. and ask them about the company dress code. Complement your Dressing with Non Verbal Cues As your mother might have told you. preparation. In addition. your future manager/supervisor or your interviewer. in a skirt. the idea is how smartly you carry yourself The dress you choose should reflect you. I make sure my hair and makeup are neatly done. everything you do from how you treat each member of the interview team. many people work from home where there are no rules regarding dress. Now about your hair. take some cues from the person interviewing you. While I don't work in a bathrobe and fuzzy slippers. we do assess these attributes based on appearance. Uh-oh. All the ingredients -. Look like you're happy to be there.competent and as intelligent as the one wearing the formal suit. Why You Must Dress Professionally for Certain Situations ?? Maybe it's unjust to judge a book by its cover. to what you’re wearing.m.. WHAT SHOULD I WEAR? DO I HAVE AN OUTFIT SUITABLE FOR CORPORATE ENVIRONMENT? WHAT ABOUT MAKE –UP/ACCESSORIES? A Second Look at First Impressions No matter how good you look on paper. Put a smile on your face. Fresh copies of your resume are sitting in your backpack. If you're bored. I try to look my professional best. Women can probably get away with a nice skirt and jacket or a business suit. Wear neutral colors — dark blue or grey are good. and you'll impress the audience. You can always wear old. I can tell you that I don't give much thought to what I wear while working from home. You can call the HR department. Another strategy is to simply ask. The idea here is to understand that it is not how expensive or new or branded the dress is. it's a whole different story. bite your nails. how do you expect your audience to feel? You'll also look more confident if you're sitting or standing up straight. sit up straight. You have anticipated the questions they might ask and have prepared some great answers. Maybe the current trend towards casual dress at work has made people more lax about what they wear. shirt. your overall goal is to create your own style while still looking competent and commanding respect. If you are unsure of what the company dress code is. but we all do it. How to Dress Professionally Should you go out and purchase a new dress every time you have to make a presentation? Do you need to wear branded clothes only to leave a mark on your audience? No. And of course — don't forget to breathe! Conclusion When attempting to project a professional image. That's not to say you can forget about preparing for a presentation. and wear a button down shirt or a jacket so they have somewhere to clip a microphone. When you slouch you look bored. As for makeup (for you women out there). other employees. Try to keep it out of your face. unless of course I'm working at 1 a. In other words. With a little creativity and attention to detail you can look professional at work without losing your unique sense of style! Pallavi Jain PGDM 2009-11 big job interview is coming up and you are feeling very confident. your identity and ideology.knowledge. You better ask yourself these questions before you get dressed. It's human nature. As a remote worker. but the key is to dress up in an impressive and panache style. don't wear large or glitzy jewelry. While the person in jeans may be as 30 A . or play with any jewelry you are wearing. or more so. put on a nice suit. and not jumping on bandwagon. though. You can also observe what your boss is wearing or take a tour of your new place of employment and note what the majority of people are wearing. I dress for success. and taken into account in the hiring decision. Try to get a feel for where you are going to work before you go shopping for your new work wardrobe. and appearance — are necessary to make a good impression. it is not at all necessary!! One can look smart and elegant even in not so new and branded clothing. Don't fidget. jacket. Your hair should be neat and clean. keep it simple and sober. while men can wear dress trousers and a jacket. Wait a minute! Did you say backpack? Are you really going to walk into a job interview carrying a backpack? Next thing you'll say is that you're planning to wear jeans and a t-shirt. when I give a presentation. to what you say or don’t say during the interview is noted.
nervousness. stage fear. will help the students in getting the job of their choice. Therefore. confidence building etc. This salesman has converted you as his friend. how to dust without leaving streaks-nothing directly related to vacuum sales just yet. It includes communication skills. He passes the second salesman waiting on your porch for his turn. interpersonal skills.. Somehow he knows how to gently draw out your general home cleanliness concerns. body language. you let the man leave. You trust him and believe him.. QUESTION: What are Soft Skills ? ANSWER: As the name suggests soft skills is not a visible skill like the domain subject content in a student but it helps in improving the personality of the person. but also fine tuning their soft skills. its ease of operation. which include tips to succeed in interviews and group discussions. He really listens to you and the problems you face. Nevertheless you are drawn in. Oral communication skills have become very important in the age where one needs to know how to sell one self in order to excel in one’s chosen field. Plus. and the differences between different models. He asks you a couple other "small talk" questions and gets to know you better. The lack of strong basic foundation of English language continues to haunt the students in their college life too. He sees a picture of your cute little girl and compliments you. He takes a moment to look around your living room. presentation skills. it will surely lead to the overall personality development of a person.the latter one. etiquettes. He has suggestions on how to clean drapes more effectively. The students’ inability to communicate well in English has many reasons behind it. In addition to communication skills. With the corporate exposure. the factory warranty. QUESTION: Which one closes the sale? ANSWER: The one who used his "soft skills"-. lack of content etc are also the reasons for students to lag behind. You yawn and let the second guy in. Soft skills refer to a very diverse range of abilities such as: • Self-awareness • Analytical thinking • Leadership skills • Team-building skills • Flexibility • Ability to communicate effectively • Creativity • Problem-solving skills 31 . He tells you all about its sucking capacity. group dynamics. faculty will be in a better position to prepare the students in the lines of corporate expectations. With a patient but zoned-out bored look. you notice that he knows just as much about the product and company as the first guy! Hmmm. Soft skills should cater to the needs of fine tuning the personality of the students. Globalization and liberalization have changed the importance of language learning. The orientation in curriculum designing is to be on specific needs of the target students than general. T one is expected to have pleasing as well as smart personality to get an edge over others in this competitive era. The fear of failure before others. If soft skills are incorporated in the curriculum along with grammar. soft skills.wo salesmen eagerly race to your door! The first one wins your attention. He listens to you. An English faculty’s role is not just improving the language skills of the students. Then the salesman points out the benefits you'll receive if you purchase his vacuum. But there's something different about this other salesman. You let him in and he shows you his latest model of vacuum cleaner. It gives finishing touch to the personality. In addition to subject knowledge. So English language teaching should be transformed into soft skills training. team work. selling skills. pronunciation and vocabulary exercises.
and serve to unlock the potential for highly effective performance in people qualified with the requisite hard skills. We started out on this ride. Words.due to technology. Never once did I think beyond. A life without you by my side. customer-driven markets. Jojan V Jose PGDM 2009-11 32 . Promises. Practice your telephone skills.or technical-skills. follow me down. That withstands wind and tide. I don’t regret anything I did.• Listening skills • Diplomacy • Change-readiness Importance of Soft Skills According to psychologist Daniel Coleman. followed by written or verbal communication skills and the ability to work under pressure. Most interviews begin with a telephone interview. I recommend dressing one notch' above the everyday norm when interviewing for a job.an art. I don’t lie. Where the land and air divide. • Learn the basics of effective verbal communications and presentations. Make sure that your manner of dress and grooming are appropriate for the job setting. If the other person is elderly or appears somewhat frail adjust your handshake accordingly. The ability to carry on interesting conversations with people about the wide variety of topics and current events is an important tool in establishing an effective business relationship. Believe me my love for this one time. For those were your words over mine. and demand for soft skill. Look the person directly in the eye with a smile and firm handshake. Take the leap. A bonding with no demise. endless. eternity. The ability to develop and use 'soft skills' can make the difference between a job offer and the enjoyment of a new employment and community environment. information-based economy and globalization that are currently impacting on the structure of the workplace and leading to an increased reliance on. At the shiver that rolls out your tears. Take a speech communications course or join a local 'Toastmasters' group to become comfortable with your verbal skills. I could never. so sweet and strong. matter twice as much as IQ or technical skills in job success. Know. Unconditionally. They are. A constantly changing work environment . Soft skills are not a replacement for hard. forever. looking into your eyes. You may be offered an interview because of your resume but the best communicator in the interview will get the job. With blind faith in what we had. Book clubs and discussion groups are good ways to develop these skills if you are not already associated with a group of interesting friends who enjoy lively conversation.. complementary. And now as I fall. I will always love you with my heart. • You only have one shot at a good 'first impression'. I cannot help but bluntly smile. But now as I watch you stand still. in many instances. a combination of competencies that contribute to a person's ability to manage him or herself and relate to other people. Turn away I beg. Firm but not painful. The development of 'soft skills' in this market is important when there is intense competition for many available positions.. blind-eyed. float over the end. If the everyday attire is Dockers and casual shirt then the interview attire ought to be dress pants and shirt with tie. • The 'art of conversation' is just that . To where the land and air divide. Results of recent studies on the importance of soft skills indicated that the single most important soft skill for a job candidate to possess was interpersonal skills. Ravinder Pal PGDM 2009-11 AS I FLOAT Believe in me for this one time. • Practice your approach in greeting people and shaking hands. A moment of hurt will lead us to. I wait for you to decide. At the innocent fear in your eyes. Believe me my love. For females the 'one notch above' may include a dress or business suit. as I reach the place. Sound feeble though on the inside.
etc prevents a person from stating his views 33 . let us explore the scope of trainability element of assertiveness skills. it is not in one’s control to exhibit assertive behavior naturally. egotistical approach to a situation resulting in put down feelings on the receiver’s part. Passive individuals different from assertive and aggressive ones don’t know how to adequately communicate their feelings and needs to others. respected. • "you lose and I win" solution is an aggressive solution where one individual ignores the rights of another in order to get his way. • Fear of hurting others and guilty of being responsible for others’ sufferings. This thin line if not clearly understood may lead to entirely different mannerism. • "you win and I lose" solution is a passive solution where one individual gives up his rights to another. allowing others to choose for themselves and mutual satisfaction at achieving a desired goal. In contrast. However a conscious effort and training into a behavioral change may hone assertive skills of a person. They win at the expense of others and create unnecessary conflict. the old saying may have its own relevance but speak out… speak loud is the need of the hour! A number of researches have undoubtedly proved the prime requirement of assertiveness in personal and professional life of a person. defensiveness on the aggressor’s part and humility on the receiver’s part. They tend to fear conflict so much that they let their needs go unmet and keep their feelings secret in order to keep the peace. Despite admitting the assertive behavior as the most desired one. b) Aggressive Behavior is demonstrated by the act of over reacting emotionally to a situation. Sometimes people confuse aggressiveness with assertiveness seeing that both types of behavior involve standing up for one’s rights and expressing one’s needs. not allowing others to choose for themselves but choosing for them. active rather than passive approach to a solution resulting open. A person who by nature is non assertive. They assume the best about people. • Inhibition of being so unpleasant. They make negative assumptions about the motives of others and think in retaliatory terms or don’t think of other person’s point of view at all. indifference. silence is gold”. what I think and feel and what I want. criticism. • Lack of self esteem/self confidence Besides the above mentioned roadblocks. • Fear of rejection from others. • "you win and I win" solution is an assertive solution where the rights of both parties are recognized. • Apprehension of asking questions that might make one look ignorant or stupid. cold and uncaring that others won’t like them. individuals behaving aggressively will tend to employ tactics that are disrespectful. This submissive person with easy to give up approach may not feel comfortable stating his views firmly or assertively and even if he dares to do so he is likely to be haunted by its repercussions. The key difference between the two styles is that individuals behaving assertively will express themselves in ways that respect the other person. This is a self enhancing. They let others win while they lose out. and utilized in reaching a healthy compromise. demeaning or abusive.Speak Out… Speak Loud… “If speaking is silver. some myths also encourage non assertive behavior: • Anxiety: The anxiety of unacceptability. c) Assertive Behavior comprises the act of declaring that this is what I am. direct self expression of thoughts and feelings. Fully admitting the importance of this indispensable feature in our life style. respect themselves and think ‘win-win’ and try to compromise. • "you lose and I lose" solution is a total passive solution where both individuals give up their rights. This is a non egotistical. allowing others to choose for you. shall not be able to control his actions in confronting situations. The three different types of human behaviors that have been identified are: a) Non-assertive Behavior which involves the act of withdrawing from a situation is a passive approach to a situation resulting in denial of one’s feelings. hostility. People with different kinds of behavior reflect different ways of handling situations. despite being convinced of the merits of assertiveness. The various roadblocks for the transition to being assertive are: • Feeling of guilt in turning down legitimate requests. A healthy resolution is impossible. manipulative. suffering from guilt and anger.
A neutral site is best.” Assertiveness comes naturally to some. Even the probable repercussions of confrontation may discourage a person from being assertive. but not angry. 4. "I don't understand. • I have the right to say. even on issues about which people might feel quite strongly.. Timing: time when both parties are relaxed. possibly leaning forward slightly. It may be interpreted as pressuring others to accept one's beliefs. Friendship: On the pretext of close friendship. the sudden behavioral change is somehow not readily accepted by others and people around take time to sink in the new approach towards them. yet acquiring assertiveness is a challenging task and is a time consuming process. During the process of assertiveness training. A quick glance on the ten assertive rights emphasized in the assertiveness training will help us understand the practical implementation of it. 34 Stand at your own feet Be gentle but not weak Shalini Kalia Asst." • I have the right to say. he is likely to be troubled by perturbing thoughts due to anxiety and fear of hurting others. This has been especially true for women. Moreover. not emotional tone of voice. even unreasonable ones. people tend to overdo and avoid saying NO even if it demands some thing beyond their limits. • I have the right to say. are being restrained by this belief in the myth of obligation. • I have the right to change my mind. The consistent assertion in the communication skills helps us acquire the desired skills and provides great benefits like: • Reduces stress in life • Enables to have stronger and more supportive relationship both in professional and personal life • Leads to fewer conflicts in dealings with others • Increases influence by reducing aggressive/abusive interactions • Exercises personal power to positively impact co-workers and the organization • Helps understand others’ underlying concerns and creatively problem solve resistance to achieve alignment and commitment • Improves listening with empathy without giving up one’s position • Strengthens to receive criticism without becoming defensive In a face to face interaction a person does not communicate only through words. but not overbearing. His whole personality-his general bearing." Keeping in mind the rights of assertiveness we should make known our desires and feelings without the fear of hurting others or feeling guilty for others’ sufferings. especially when discussing a controversial issue. 6. confidence and learning to value our needs and the needs and differences in others would certainly ensure assertive behavior. The people with assertive behavior demonstrate the following body language: 1. Posture: Stand or sit erect. These people put others ahead of themselves. Rightly defined. 2. those who routinely neglect to express their needs and rights. the inability to accept compliments from others and the inability to give compliments to others. Assertiveness is one of the most valuable skill leaders and managers can possess. They feel guilty to say no to any requests and are scared to lose a good friend not comprehending that true friendship is over and above all these trivial issues. Obligations: Some people disregard their personal needs and rights due to a belief in personal obligations to others. This myth may also consist of the inability to acknowledge or say positive things about oneself. appear interested and alert. conversational gestures. Modesty: Being courteous or modest is sometimes taken to be a synonym of not refuting others. Strength of an issue: It is sometimes risky to take a stand. posture and gestures-is involved in the process. facial expression. a consistent endeavor may exhibit natural traits of assertiveness in the communication skills of a person. Although transition from any behavior to another demands deliberate efforts. "I don't care. 3. Professor Business Communication Area . People may not choose to take the risk of alienating themselves from others. and who find themselves imposed upon quite frequently. Distance and contact: Stand or sit at a normal conversational distance from the other. • I have the right to judge my own behavior. • I have the right to offer neither reason nor excuse to justify my behavior. Gender role myths: Sometimes people behave in a particular manner due to various gender role expectations. in the initial stages when a person makes conscious efforts to be assertive. however. “Assertiveness is the ability to express one’s feelings and assert one’s rights while respecting the feelings and rights of others. Gestures: relaxed. and emotions and to take the responsibility for their initiation and consequence. However. Building self esteem. 5. Although they prefer others to be straightforward with them but don’t follow the same practice fearing that it would hurt others. Sound to be determined and full of conviction. Due to erroneous expectations. thoughts. The concept of confronting and still respecting a person for his ideology is not well taken by all. Obviously the others' needs cannot always be met. Eye contact and facial expression: direct eye contact. but is a skill that can be learnt. This may be true regardless of whether the request would interfere with their needs and rights." • I have the right to make mistakes and be responsible for them • I have the right to be independent of the good will of others before coping with them. • I have the right to judge whether I am responsible for finding solutions to others' problems. many women are unable to refuse requests. Voice: factual. "I don't know.• • • • • assertively. • I have the right to be illogical in making decisions.
and have impact. take this evaluation again and compare your scores. • If your total score was between 60-80. Source: Mandel. 8) The number of visual aids will enhance. 18) I maintain good eye contact with the audience at all times. The Three Presentation Essentials: 1. arguments are used that are logical and that support my assertions. it is useful to evaluate your own presentation skills. rehearse. Rank Evaluaute your score: • If you scored between 80-100. you have the potential to become a highly effective presenter. structure the main part of your presentation around these three key themes and look at how they could be better illustrated. easy to read.Essential Presentation Skills - the three things YOU MUST KNOW Here we expose the three essential pieces of information that can make your presentation fly. not detract.Aristotle wrote about it in his book Rhetoric. "If you fail to prepare. this resource can help you significantly. plan what your three key messages will be. Most of these are common sense. in order to build a presentation around them. 9) If my presentation is persuasive. 13) I rehearse so there is a minimum focus on notes and maximum attention paid to my audience. Believe it or not. you are an accomplished speaker who simply needs to maintain basic skills through practice. Use visual aids where you can 2.but you can make excellent progress if you try. you should show dramatic improvement with practice. 4) I incorporate both a preview and review of the main ideas as my presentation is organized. roll up your sleeves and dig in. It may not be easy . The audience will only remember three messages The rule of three is one of the oldest in the book . people will only remember three things from your presentation. the chances are. 6) My conclusion refers back to the introduction and. 20) My voice is strong and clear and is not a monotone. Then concentrate on the points that you have ranked with low numbers when you are trying to improve your oral presentation skills. • If your total was below 30. Ontario: Reid Publishing Ltd. After you have worked on your presentation skills unit complete this questionnaire again to see if you shown any improvement. S. you are prepared to fail" 3. 15) My presentations are rehearsed standing up and using visual aids. So before you start writing your presentation. but you'd be surprised how often they are missed out. 35 . • If you scored between 30 and 40. 16) I prepare answers to anticipated questions. simple. To be a more effective presenter. 12) I communicate ideas with enthusiasm. 5) I develop an introduction that will catch the attention of my audience and still provide the necessary background information. At the end 0f the course. 17) I arrange seating (if appropriate) and check audio-visual equipment in advance of the presentation. if appropriate. 14) My notes contain only "key words" so I avoid read up from a manuscript or technical paper. from my presentation. 3) I write down some main ideas first. 19) My gestures are natural and not constrained by anxiety. Put simply it is that people tend to easily remember three things. rehearse. Once you have these messages. not hold me back. 10) I use anxiety to fuel the enthusiasm of my presentation. When you have finished. Please read each item below and rank yourself from 1 to 5 based on how frequently you believe you adhere to the item (1=never and 5=always). and practice responding to them. The following self evaluation form can help you identify areas you should try to improve. • If your score was between 40 and 60. 7) The visual aids I use are carefully prepared. compute your score and save a copy of this page for your record. needs and constraints of my audience. contains a call-to-action statement. You should be pleased with the progress you have made. 11) I ensure the benefits suggested to my audience are clear and compelling. Rehearse. (1987) Effective Presentation Skills: A Practical Guide for Better Speaking (Revised Edition). 2) I analyze the values. Question 1) I determine some basic objectives before planning a presentation.
Speeches Men make speeches or Speeches men? “Speech both conceals and reveals the thoughts of men” goes a Latin proverb. 36 J Mathangi PGDM 2009-11 A vivid instance would add more colour to the picture.a positive influence for a revolution or a deeply harming negative one… Beautifully knitted words.they must be felt with the heart". like the waves that hit the beach. Instead it is those speeches that give these men a legendary platform! Didn’t the speech “I have a dream” by Martin Luther King Jr. Can a mere speech which is just a thought of one man. I sat back to realize that it is often not that famous men give famous speeches. making them enter a state of trance. Had he not. like the bee that sucks nectar. give the sentence its beauty. I shall with my enthralling speech. the best shall continue to mesmerize the spectators and leave them spellbound! And one day. the beauty of such speeches also lies in the revolution it brings about in the masses. Just a sheer selection of words. I wouldn’t be wrong in considering the speech a hypnotic. A clever orator carefully plays this mind game with his viewers by choosing the best of words in the best of orders. It was primarily through his oratory that Adolf Hitler whipped the defeated and divided Germans into a frenzy of conquest. could get one to limelight over night. concise and effective words. be it anyway. influence a million others? Could just a few neatly coined words find for themselves a permanent place in history? Pondering my mind over these questions in front of me. while Winston Churchill used his no less remarkable powers to summon up in the English people their deepest historical reserves of strength against the onslaught. True to the words of Helen Keller "The best and most beautiful things in the world cannot be seen or even touched . carve for myself a small niche in history and only then shall my soul rest in peace! . is this as easy as it sounds? Coming to the other side of the coin. These examples prove the significance of using clear. he might have gone unnoticed just like the million other inventors left behind. many famous personalities have delivered notable speeches. we are free at last!" stand as the defining moment for the American Civil Rights movement? Would have Barack Obama edged Hillary Clinton if not for his rhetorical skills? I am unsure… There is more than one reason to believe that his speeches gave him an identity! Was the world not left with a lasting impression of Swami Vivekananda for his starting phrase at the Chicago conference which was “Brothers and Sisters of America”? I often wonder if Archimedes would have been this famous if not for his screaming of the Greek word “Eureka” from his bath tub. But. Examples range from Margaret Thatcher to Mahatma Gandhi to Dalai Lama to Charles de Gaulle and the list goes endless. like the pearls coupled together in a necklace. with concluding words "Free at last! Free at last! Thank God Almighty. The 20th century saw the development of two leaders of World War II who applied oratorical techniques in vastly different ways with equal effect. but it finally zeros down to the effect it has on the viewers. Some are born orators and some master the art.
The sense meaning madness. Bedlam [Noun] Meaning Origin A scene or state of wild uproar and confusion Bedlam is a Middle English form of Bethlehem. The date of origin is a bit obscure.The Wonderful World of Words . It is simply a way of warding off a jinx. Break a Leg [Idiom] Meaning Origin Used to wish someone.Word meanings and stories related to their origin 1. These two stock market terms appear in the early 18th century. The expectation would be that the price would fall in the meantime. such as an actor. 37 . By 1402 it was known for housing lunatics. the term took on the meaning of being generally pessimistic about stock prices. In 1547 the hospital was formally incorporated as a royal foundation for the care of the insane. or confusion comes from the Hospital of Saint Mary of Bethlehem in London. 2. but the intent of the phrase is clear. enabling the speculator to buy the stock at a lower price. Bull & Bear Market [Noun] Meaning Origin Bull market: Stock market associated with increasing investor confidence. break a leg is commonly thought to date to the 1930s. Based on the recollections of actors. but the earliest citations are all American. It being bad luck to speak of a positive performance. Some claim a British origin. as theatrical slang it existed long before it was ever documented in print. referring to the Judean city traditionally reckoned as the birthplace of Jesus Christ. 3. The hospital was founded as a priory in 1247 and is first mentioned as a hospital in 1330. Bear market: Stock market showing investor fear and pessimism. Such speculators were called bear-skin jobbers after the proverb to sell the bear’s skin before one has caught the bear. Bear was the first to appear. success in a performance. Superstition against wishing an actor Good Luck! has led to the adoption of this phrase in its place. one instead speaks of a bad one. in 1714. referring to the practice of selling stock one does not yet own for delivery at a future date. Bull appears a few years later. Gradually. uproar. and was almost certainly influenced by bear.
Red tape [Noun] Meaning Origin Rigid adherence to bureaucratic rules and regulations It is a tradition. How to measure the volume of such an irregularly shaped object stumped Archimedes until one day. One day a king assembled his advisors and asked them to summarize the essence of economics wisdom.wordorigins. service. Angry that they weren’t doing what he had asked. From medieval times there were legal restrictions on building close to one’s property line so that the eavesdrop would not damage the neighbor’s land. had supplied a goldsmith with gold to make a crown. Think outside the box [Idiom] Meaning Origin Creative and unorthodox in thought or practice The phrase is an allusion to a well-known puzzle where one has to connect nine dots. 7. One by one. with four straight lines drawn continuously without pen leaving paper. Source: http://www. dating back to the 18th century. The cat would be placed in the bag in the hopes that the customer would not look into it until they were some distance away. tyrant of Syracuse.4. the advisors delivered lengthy treatises on the subject. This puzzle was a popular gimmick among management consultants in the 1970s and 80s as a demonstration of the need to discard unwarranted assumptions (like the assumption that the lines must remain within the grid). summed up all of economics wisdom in there ain’t no such thing as a free lunch. 6. etc The phrase began its life as a joke that was commonly told by economists in the first half of the 20th century. arranged in a square grid. It is originally a noun referring to the water dripping off the eaves of a building or ground on which such water would fall. pleasing the king and sparing his life. is a very old word. But Hiero was not certain that the smith had used all the gold and so he asked Archimedes to test the crown. or originally eavesdrip. it’s just an arbitrary choice. When it came to his turn one wise advisor. 9. when climbing into his bath. Cut to the chase [Idiom] Meaning Origin To get to the main point This phrase comes from the early days of Hollywood. Hiero II. the nephew of mathematician Edward Kasner in the year 1938. responsibility. It literally referred to a cut from a dramatic scene to an action one (the chase) 5. Let the cat out of the bag [Idiom] Meaning Origin To reveal a secret The phrase is a reference to an old scam in which a cat would be surreptitiously substituted for a suckling pig that had just been purchased at market. 8. There is no particular reason for choosing the color red. he noticed the water displacement and realized that he could measure the volume of the crown through displacement. PGDM 2009-11 . to bind government documents together using a red ribbon or tape. They altered the spelling for trademark purposes. the king had them executed. 10. Eureka [Interjection] Meaning Origin Used as an exclamation of triumph at a discovery Legend has it that Archimedes uttered this exclamation when he realized that objects placed in water displace an amount of water equal to their own volume. Larry Page and Sergey Brin. Free Lunch [Noun] Meaning Origin Something given with no expectation of repayment. Googol / Google [Noun/Verb] Meaning Origin To search for information about something through the Google search engine The company’s founders. The term googol is a mathematical term for the number represented by one followed by 100 zeroes or 10100 which was coined by Milton Sirotta.org 11. came up with the name in 1998. The only solution to this puzzle is one where some of the lines extend beyond the border of the grid (or box). realizing what was happening. 38 Compiled by Gagandeep. Eavesdrop [Verb] Meaning Origin To listen secretly to a private conversation Eavesdrop.
the less you see it. You know nothing!” One day I was sitting alone and looking out of the window. At one point of time. We discussed this over coffee and there started my actual summer internship. “I am not good at Internet. unhe nahin pata. but this turning point made my summer internship really meaningful and made me learn a lot.) Anyways. Your gain here depends on how much self driven you are. Aap iske bare mein sikhao na!” (Someone who puts electric poles. test of patience. and plus I am here for two months only. Then one day he said. this one was a Public sector enterprise. What is it? A smile. on what you want to work. I met Mr. My daughter from U. but in a scenario like this. so I am just a guest”. Aap toh peon ho?”(You are just a peon.S. gazing at the sky. one of the lady from among those with whom I had lunch. While I did my job previously in a Multi national organisation. what training do you require?” He said “ Muje kabhi kabhi dusre department ke bade saab ko phone karna hota hai. The more you crack it. She smiled and introduced me to her colleagues and said “Have lunch with us today”. My summer training was in the field of “Training” which is a sub part of Human Resource Management. its upto you what you make out of it. Only your approach is incorrect”. Then she asked. “Yeh Bijli ke Khambe Lagata hai. no one will come to you with work. I think I won’t be able to fit in here. about which even I knew little then!” She said “Have you met all the concerned people?” I said “Yes”. Everyone thinks I am too young to interact with. had formal interaction with key people from the top to bottom in the hope that I might find the area on which I should work. that she who always used to ignore me while crossing my desk. She said “This is the real test. It was then that I decided that I will give it a second try. main phone pe baat karte darta hun” (Sometimes. all you need is to perform. Of course. Bholaram. teach him about first aid) And that was an eye opener for me. I was warmly welcomed and offered my space and then was told that I can ask for whatever I wanted. Rather. you know it. And the lady was so happy. has sent me a mail. they just didn’t want a change. it was the reverse. Aap humein kyun nahin training dete?” And I was like “Aapko? Aap ko kya training chahiye. he got me all the concerned files. 39 . today asked me about my project. it was different.My Summer Training Experience you help me?” I did. I also did some other tasks in that period and made friends with many of the professionals there (Average age being 40). but managed to smile somehow. data and told me who are the people I should meet and what time of the day was good to approach them! And it made a lot of difference. they just said. we had drafted a proposal for the training of “C” and “D” level employees in the power distribution sector. While on the first day of my job. And the lady laughed. I thought I will call it quits. I decided that I would work on the training of these employees and met one senior officers who I came to know was working on the same lines. You can learn a lot here.What is it? Darkness. “You are a kid. I was confused for the first one week and just thinking “Kya Karoon?!!”I gathered some documents here and there (which also included dusting a few files) . She said “Are you sure?” I said “Yes”. I feel diffident while talking” ). He was so old that he could hardly hear anything. This was the real test. I agreed. Like private firms. because I had many new ideas but the entire organisation was so much system driven. Prachee Sehgal PGDM 2008-10 y summer training experience was very different as compared to my previous work experience before joining BIMTECH. He didn’t know English leave alone what is MBA or Human resource department! It took me one week to explain to him what I was doing in Simple Plain Hindi! (And believe me it was the toughest thing to do!)But once he got an idea. “Are you upset”? I answered “I don’t know. And that was the turning point. I had learnt a lot from that senior gentleman and also realised how learned government professionals can be. I was greeted with a long list of predetermined tasks for the day for me. can M The more there is of it. when a middle aged lady came to me and said. “Did you meet “Bholaram”(name changed) ?” And I was like “What?!” Why should I meet him?! (Bholaram was 62 year old peon in the organisation who was here since time immemorial and was working on his extended retirement period. came to my desk and said. no one will sit over you to monitor you. I was least interested in their gossips. Why don’t you see the positives? You have the freedom to decide where you want to work. By the end of the two months.Then pointing to another worker he said. I quizzed my friends as to what they were doing but none of what they were doing could apply here as in government units. It was better than sitting alone in that corner. “Didi. I didn’t know how could I make a difference because most of the people were in their late forties (there was a ban on recruitment in the company for a decade previously). the more people like you. I am required to convey messages to other department officer over phone. in my summer internship. Its very easy when some one tells you what to do. Next morning. don’t know anything. par agar shock lag jaye toh baki log ise kaise bachayenge.
necessarily and ideally should be an apprenticeship in an organization which as I’ve seen is rarely the case. It was basically a project that too a typical research project. It was also difficult in a way as we had to do everything on our own. visiting villages with a translator because not more than 4-5 people understand Hindi and asking them what all they need to improve in already existing terms and conditions. who gave an eye wash to the field of insurance. even Marwari to comprehend the questions for the respondents. So I started with collecting the locations of all the major showrooms and workshops. and Eastern India are dealing with all those problems.m. can have so many problems we can’t even imagine how the villages of states like Rajasthan. I have enhanced the power of convincing people while recruiting different people for acting as an agent. I was fortunate to be able to do this project under a highly co-operative and helpful corporate guide who eased my task by giving me a pre determined set of attributes on which I had to formulate my questionnaire and he also gave me the desired set of respondents. New Delhi It was not a summer training in the true sense. does it? But consider it after being hoarded off by people and shop owners. scorching heat. using Hindi. It showed me the real picture of the companies working in this sector. which is one of the richest belts of India. It has enhanced my communication skills as I talked not only to the agents but also to various MDRT’s. Here I faced the second challenge which was to walk up-to the respondent and ask for his time and patience. I was able to make a good report and present it to the organization with the desired results and findings. Romil Rungta PGDM 2008-10 The Summer Internship experience in Ahmedabad So many apprehensions are there when you go to a new place. It hit me like a rock as my guide was unwilling and unable to provide me with even his own company’s customer’s data. in an NGO kind of place. I came to know about the work culture in an insurance company. I also scored well in the final assessment.My Summer Training Experience My Summer Internship experience with HDFC Standard Life Insurance Company I joined HDFC Standard Life Insurance Company for the duration of five months as Summer Training Program. Malvika Saxena PGDM (IBM) 2008-10 My Summer Training Experience with HYUNDAI MOTOR INDIA Ltd. It was in rural area of Annand district where I had to study rainfall insurance and assess its marketing strategy under the guidance of a trade union called SEWA. I learnt to do smart work. This gave me exposure to the corporate environment and helped me in understanding the nuances of a professionally run organization. It doesn’t seem like a challenge at the first place. I got a platform to work on and interact with different agents having different perceptions. Here I faced the first challenge of the whole process. He told me that I have to try my luck at showrooms and workshops and malls and all the possible places where I could encounter a new car owner and interview him. as in my opinion the summer training. Month of May. It has given me a practical knowledge which made me far more clear about the concepts of insurance. but when they get over. that was no where in picture. flipping the college’s id to establish credibility. He just asked me to interview new passenger car owners who have purchased their vehicles within the past eight months spanning across the top ten major car companies in India. Ahmedabad. It was hardly productive as I was not able to interview more than one or two customers per day. missing out on potential respondents because some guy wasted your time while he was filling your questionnaire and at the same time cursing the dealer or the salesman he purchased his car from. regional heads etc. That is rather than putting more hard work. It added to my knowledge about insurance. I would conclude by saying that real rural world is more miserable than what we know. But I must tell you that Gujaratis are as sweet as their food as the village team leaders helped me a lot (knowing the fact they hardly earn anything from that). Learning. Above all it has given an experience of five months which is definitely going to help me in the long run and moreover by getting such an opportunity to work in the corporate environment. 2 p. and so was the case with all the other companies as well. you feel that you took a right decision and this was actually worth doing. It took me some time to gather the courage and figure out a way to go about it. as nobody understood the terms like chi-square test etc. All in all it was a great experience.. I struck the jackpot with karol bagh car accessory market where I was able to interview ten customers on an average on a daily basis. which was to gather the respondent data and then approach them to get my questionnaires filled. sitting in an auto with 15 more people waiting for one more to accommodate. development officers. and it felt nice to see all that effort that went into it finally paying off. We as educated citizens should take the 40 . Jharkhand. no doubt was immense. please don’t mistake it with respondent data. The best part was hunting down a potential respondent. English. This is what my summer experience was. I feel that when Gujarat. designing the strategies etc. even temples where people take their new cars for puja. I learnt to work efficiently. hearing their grievances and stories and getting to see the real picture of a car sale that lies behind those flashy and inviting showrooms. I had learnt what disaster can happen if you are uneducated and the poor section will definitely be better off if they educate themselves. I also came to understand the various targets that a company need to fulfill. It was the first village experience I had and I learnt how so simple products need so much complexity to develop and market it. implementing own ideas as to what will work in a village where nobody understood my language. Eventually I was able to gather around 200 responses which were sufficient enough for further analysis. Anindita Ghoshal PGDM (IBM) 2008-10 responsibility to educate these people which will solve our country’s problems to a large extent. I had learnt that discussing the financial inclusion in classrooms is much easier than actually working upon it.from travelling to making project. and when I say typical I mean right from the research design formulation to the final analysis and report preparation leaving no stone unturned. of course with a few fortunate exceptions. meet new people and do something new in the conditions that are alien to you. keeping a close eye on the parked cars’ licence plate number.
whether you give credit or not Plagiarism is considered a very serious offence. settled a centuries old mystery over the authorship of an unattributed play called The Reign of Edward III which some scholars had been debating whether it was written by Shakespeare. One can use plagiarism detection software like JPlag. Almost all forms of expression fall under copyright protection as long as they are recorded in some way (such as a book or a computer file).m. and reporters caught plagiarizing face I disciplinary measures ranging from suspension to termination. So next time you use content from other sources. So one can easily use the material from other sources as long the references to the material are mentioned or use the software to scan your work for any possible plagiarized material. And while the internet has largely been responsible for increasing the frequency of plagiarism it also provides solutions to the problem. In most cases. because Shakespeare certainly must be. as you finally start doing something of any consequence you start questioning the education system. According to the Merriam-Webster Online Dictionary. another popular playwright of his time. plagiarism can be avoided by simply citing sources and acknowledging the main material from which the content has been borrowed. yes. Just then your mobile rings and it’s your best friend asking about the topic for the assignment. change the font size and your assignment is complete and ready for submission. plagiarism is considered as a violation of journalistic ethics. You try snapping out of it and concentrating but you are too tired. Also available are web based systems such as Plagarismdetect which is a free online plagiarism detection system. Panic sets in and just then you have your own Eureka moment. to “plagiarise” means : • to steal and pass off (the ideas or words of another) as one's own • to use (another's production) without crediting the source • to commit literary theft • to present as new and original an idea or product derived from an existing source. be thankful for the plagiarism detection software. the solution to all your problems. Rachna Chandra PGDM 2009-11 41 . Within academia.t’s 1’o clock in the morning as you sit with your laptop in your bed to start the assignment that is due in the morning lecture. a literature professor at the University of London. as ideas and words constitute intellectual property and are protected by copyright laws. After spending the day hanging out with your friends and finding innovative ways to waste time. The verdict according to the software was that the play is likely to be collaboration between Shakespeare and Thomas Kyd. plagiarism by students. Call gets over and your watch says 1:30 a. The above situation is a case of plagiarism or in other words an act of fraud as it involves stealing someone’s work. All of the following are considered plagiarism: • turning in someone else's work as your own • copying words or ideas from someone else without giving credit • failing to put a quotation in quotation marks • giving incorrect information about the source of a quotation • changing words but copying the sentence structure of a source without giving credit • copying so many words or ideas from a source that it makes up the majority of your work. In journalism. the internet! You surf the net and cut/ copy. paste the information available in the first few pages. blaming professor and almost everything in the universe. But can words or ideas actually be stolen? According to law. After all by using such software Sir Brian Vickers. MOSS which are free to help in identifying plagiarism within a work or a document. researchers or professors consist of academic fraud and can also lead to expulsion.
autos. —Bruce Sterling.bam. What’s significant is that many analysts predicted a sharp drop after the Christmas season. They are lifting the roof off and turning the stores to face outward. To convert an indoor mall into an open-air shopping center where stores have street-level access. EDITOR-AT-LARGE. but charges a premium for advanced or special feature." U. freemium adj.toh) n. just like those little bugs. autos. dot-bam. 2002 4. A problem that is bigger than it initially appears. box-like exterior and at least 100. demall v. developers have been demalling old covered shopping centers. October 18. An Internet-based retail operation. instructional text. battery boutique n. cockroach problem n.dun get. It's a freemium model: Attract users with free services. An urban area with an above-average concentration of high-end stores and affluent housing. July 13. dotbam n. books." CNN. —Iain Fleming. "Maintenance Not Included.” —Judith N. and services such as troubleshooting and reconditioning. The Internet version of a traditional bricks-and-mortar (BAM) retailer. News & World Report. "Blogging for Dollars. Yesterday. describing their village as a 'Golden Ghetto'. "FORTUNE": "Well.” —Judith N. The report says online retail is strong in many industry categories. June 19. 2000 2. Procter & Gamble has a cockroach problem. June 19. Thorntonhall is typical of a new trend for the well-heeled to stick together. ANDY SERWER. we know what that means." Wired. September 11. A store that not only sells batteries for electronic devices. 1999 42 .S. and which may also include non-retail buildings (such as apartments). —James Gleick. big-box store n." —Marci McDonald. Relating to a business model that offers basic services free. Manufacturers such as RCA and Sony.Buzz Words @ Retail 1. Skype makes its users insanely productive by letting them talk with any other user worldwide for free. —Penny Parker. Rather than bragging about how insanely great its VoIP products are. "Power centers power up. who asked not to be named. in other words.000 square feet of retail space. sporting goods and catalog sellers. "The Golden Ghetto.” InternetWeek. and there is always more. In California and other balmy states. January 7. including computers. the surgery has been radical. A large-format store. one of a small platoon of specialty companies—battery boutiques. Also: dot bam." Daily Mail. golden ghetto (GOHL. 1997 5. "The pall in the mall. June 8. 'Each of the different battery chemistries do require a different care. The company makes money by charging users for connecting to phone systems outside of its network. Mottl. The report says online retail is strong in many industry categories.” InternetWeek. "In some cases. e-tailer n. some of the residents behind the high walls and electric gates warned there was a price to pay for affluence. What’s significant is that many analysts predicted a sharp drop after the Christmas season. and dot. but also offers battery-related accessories. June 1. Mottl. According to research from financial services firm Experian. which is welcome news for today’s surviving e-tailers — and downright encouraging for dotbams stepping up their Web efforts. then charge them a premium for special features. typically one that has a plain. grumbled about the lack of community spirit." The Denver Post. 2000 7. and. which used to depend on department stores to get their products to consumers. 1995 6. you know. any prosperous area or situation. where their brands could be advertised directly to consumers. sporting goods and catalog sellers. including computers. But that didn’t happen. “Brick and Mortars Fight Back. a self-described 'frustrated user' who has sensed a market and founded 1-800-Batteries. Terry." The New York Times. “Brick and Mortars Fight Back. were lured from department stores and into bigbox stores. books.' says Ken Hawk. which is welcome news for today’s surviving e-tailers — and downright encouraging for dotbams stepping up their Web efforts. 2000 8. re-creating the folksy look of Main Street. But that didn’t happen. He said: 'It is just a collection of big houses behind big gates which people hide behind when they leave their big jobs in the city. 2006 3. One man. you've got one little piece of bad news." —"In the Money.
A young executive who is deemed by the company to have high potential for rapid movement up the corporate ladder. Mont. The advantage a company gains by building its business slowly and then benefiting down the road from improved technology or lower costs. "Urban expansion and 'masstige' defining retail success. Bhati 43 . prestigious items. Shoppers Often Leave Area to Buy. —Michael Rieke. one of four entities to fund the research. you've probably heard about the "lipstick effect. "Golden hellos for graduates.AW. comforting items such as lipstick rather than large luxury items. who are always striving to be trendy but aren't above a bargain. “Helena. 2003 14. Study Reports. —Richard Hodos. January 7. the tendency for consumers to purchase small. as it offers high-end beauty products at accessible prices in a large number of locations. as a big increase in demand for the elite pushes up starting rates. "City merchant banks are having to offer new graduates salaries of 30. Target was one of the first to push masstige with its introduction of Mossimo and Michael Graves products." The Evening Standard (London) burgeoning masstige retailers include Kohl's and Wal-Mart. trolleyology (traw. executive director of Gateway Economic Development Corp.gee) n. especially during an economic downturn. prestigious characteristics but with prices and locations that make them accessible to a mass consumer audience.lee. golden handshake). "Enron Envy Costing Dynegy Big Bucks. "Replacement Killers. goods and services priced between low-end. Of those retailers that are succeeding in the current climate. May 6. a great many of them fall under the category of "masstige" — brands and products that have high-end. lipstick effect n. 2002 11. Dynegy's announcements even included a dig at Enron's "first-mover" braggadocio. golden hello n. mass market items and high-end.9. The New York Times.TEEZH) n. We were looking to reduce that retail leakage with the hope that more money would stay in the county and more jobs would be created locally. Sephora is also a great example." Sunday Mail. women substitute small.” said Sheldon Bartel. November 1. We had heard anecdotal stories about people leaving Helena to shop. During a recession. American anthropologists have even coined a phrase for it — "trolleyology" — and local cultural experts say for those in on the game it's quickly becoming impossible to observe the contents of a fellow shopper's trolley casually without at least wondering if you might have found your perfect match. and to find out if people shop do outside the community. —Marjorie Sorge. during a recession. hi-pot (HY-pawt) n." Dow Jones Energy Service. and The Wall Street Journal. GM will choose its high-potential candidates — its "hi-pots" — very early in their careers and put them on a faster track than even before. the idea is that. A retail category that includes relatively low priced goods that come with a relatively prestigious brand name. —Norm Scheiber. The loss of local retail sales that occurs when people shop in an area other than the one in which they live.” —John Harrington.000 [pounds] a year. Singles have adopted a whole new set of dating rules coupled with an intricate system of code to communicate with each other across the fresh produce displays. lipstick sales were up 11 percent over the same period last year. Dynegy would take advantage of ever-accelerating advances in technology to capture what it called the "last-mover" advantage.S.f. 2002 12. many of them urban. 2004 10. Love in the aisles. If you've been following domestic news in recent weeks.." Real Estate Weekly. November 24. Montana). —Chris Taylor. retail leakage n. April 30. A cash bonus or other remuneration paid to a new employee as an incentive to join a company (c. What was once an urban myth — that supermarket aisles are one of the easiest places to locate a potential partner — has suddenly become a very real phenomenon.luh. Also: tolley-ology." The New Republic. 2002 Complied by Abha Jain PGDM (RM) 2008-10 13. The study of the correlation between the contents of a person's shopping cart (trolley) and that person's personality." As described in such outlets as NBC. And indeed.” Independent Record (Helena. streetfront properties. "Straight from the top. masstige (mas. plus golden hellos. masstige brands have particular appeal to urban consumers. feel-good items like lipstick for more expensive items like clothing and jewelry. 1999 15. “The study was designed to test those anecdotes." —Lorna Bourke. last-mover advantage n. between August and October. why. Also: mass-tige. March 28." Automotive Industries. Other Contributed by M..
that administered timely doses of medicine. 20. Kamen sold Autosyringe to Baxter International. the super successful inventor and entrepreneur. and made himself a fortune. On being questioned on his later project Kamen says. The Worcester college dropout was now a multimillionaire. founded his own company DEKA. a comic book artist for MAD and Weird Science Magazines. “I just remember thinking school was humiliating and intimidating and frustrating. we're all doomed. Kamen concluded that the Stirling engine was not . is today best known for Segway PT.” DEKA is today working on a revolutionary way to purify water for the Third world countries. the “Ibot” – Dean Kamen. Alan was condemned to a life of drudgery by destiny. The Autosyringe was appreciated and loved by one and all. Paralyzed from waist below. Born to Jack Kamen. Before he could know. Dean Kamen is also known as the modern day Edison due to his striking similarities with the great scientist. This is not a happy thought. 1988. “We can't live anymore in a world which is based on stuff and not ideas.an electric. Alan T Brown. until a miracle knocked his doors in 2005. an undertow pulled his legs out and flipped him upside down onto the hard sand. a man who strived to bring about a change in the lives of the millions of disabled around the globe. though a bright and ingenious student. It was not an act of God. Kamen today has dozens of inventions to his credit from the Ibot wheelchair to a portable Dialysis machine. There was no part of school that I liked. The Segway was an instant hit. It will be water and air. It was his marvellous invention that showed people like Alan. He could feel his bones crackling under the heavy weight of water. I hated school.Codename “Ginger” The life and times of Dean Kamen n January 2. Though Kamen’s dream of a Segway in every home remains unfulfilled. where DE and KA stand for Dean and Kamen respectively. Each one of us will continue to be fight over an ever smaller percentage of total resources. I don't like people telling me what to do. It was during these days that he made his first breakthrough – The Autosyringe. The inventor of the world’s first mechanized. As the salty sea water gushed through his eyes and ears. In 2001 Ginger was unveiled before the world rechristened as the Segway Personal Transporter. If you want to live with the world of stuff. I hated every aspect of school. codenamed . Alan knew that something had gone terribly wrong. The Segway PT was the invention that made sure that Kamen’s name would go a long way down the history lane.School. a relentless man he is. but rather that of a man. self-balancing human transporter. a multinational health company. never did well in school. 44 O Kamen. stair climbing wheelchair.” says Kamen. Alan lay on the ground. Post. Kamen joined the Worcester Polytechnic Institute (WPI) in Massachusetts. and invested his fortune in a new project. A sharp pain shot through his legs and back. His grades all through his student life were average. except it won't be just gold we're fighting over. Like Edison. the pain subsiding. there's a little less gold per capita. And I just tried to get through it each day and get away. An innovator in his own right. a portable device that could be worn by patients who needed round the clock medication. The Six feet two inch man had lost all hopes of seeing a man eye to eye ever again. was enjoying his day. Based on the Sterling engine – a complex engine developed in 1816 by Scottish inventor Robert Stirling (1790–1878) for transportation purposes. Kamen. In 1982. he is happy with the way things have turned up. Moments later. This was the last time when Alan T Brown ever felt pain. Kamen has always believed that his inventions have the power to redefine the boundaries of our society. a way to live life in all its totality. I didn't like teachers judging me. but the banality of classes took over him and he dropped off. playing amongst the waves on the beaches of Martinique.Ginger. As we move towards 8 or 10 billion people on the planet.
Kamen organized a robotics competition at a school in New Hampshire. And it's that same two-thirds. Unmarried and with no children what keeps Kamen going? Doesn’t he ever get depressed? “No. THIS LEAFLET WILL TELL YOU HOW TO GET LESSONS On a repair shop door: WE CAN REPAIR ANYTHING (PLEASE KNOCK HARD ON THE DOOR. but could be definitely used to produce clean water. this number surged to 400 and became one of the hottest competitions in USA for the geeky kind. In a Calcutta Coffee House: PEOPLE DISCARDING CIGARETTE STUBS IN CUPS WILL BE SERVED COFFEE IN ASH TRAYS Source : Internet 45 . PLEASE USE FLOOR BELOW. right from GE till NASA. that's because it's a really big problem. at least I can say to myself. When I fail to get there quickly. In addition to being the Pied Piper of technology. In a London office: AFTER TEA-BREAK. in addition to two helicopters that he regularly uses to commute. Here is a list of signs seen around the world.BICYCLES.. At a Budapest zoo: PLEASE DO NOT FEED THE ANIMALS. Rome : SPECIALIST IN WOMEN AND OTHER DISEASES Hotel. In its first year of FIRST. Kamen’s philosophy behind organizing the competition is that “Here. He owns and pilots two Raytheon 390 Beechcraft Premier I jets. Rather than myself. BUT THE BULL CHARGES Message on a leaflet: IF YOU CANNOT READ. I focus on the fact that two-thirds of the human population of this planet does not have reliable access to water or electricity. Doctors office. FIRST is supported by major organizations around the world.COMMUNIS right for his transportation machines. THERE IS A DAY CARE ON THE 1ST FLOOR Notice in a field: THE FARMER ALLOWS WALKERS TO CROSS THE FIELD FOR FREE. Acapulco : THE MANAGER HAS PERSONALLY PASSED ALL THE WATER SERVED HERE. In a London Laundromat: AUTOMATIC WASHING MACHINES: PLEASE REMOVE ALL YOUR CLOTHES WHEN THE LIGHT GOES OUT. and nobody else got there yet.” says Kamen before hoping onto the latest model of his Segway PT and getting out. In a Nairobi restaurant: CUSTOMERS WHO FIND OUR WAITRESSES RUDE SHOULD WAIT AND SEE THE MANAGER. IF YOU HAVE ANY SUITABLE FOOD. WASHING MACHINES. STAFF SHOULD EMPTY THE TEAPOT AND STAND UPSIDE DOWN ON THE DRAINING BOARD. Outside a London second-hand shop: WE EXCHANGE ANYTHING . But I must find a way to deliver them. ETC. you come away . So I'll keep trying towards the former and get going . GIVE IT TO THE GUARD ON DUTY. Kamen is a self professed workaholic. with an understanding of what is possible in the world. is it! Spotted in a toilet of a London office: TOILET OUT OF ORDER. WHY NOT BRING YOUR WIFE ALONG AND GET A WONDERFUL BARGAIN? Notice in London health food shop window: CLOSED DUE TO ILLNESS Spotted in a safari park: ELEPHANTS PLEASE STAY IN YOUR CAR Seen during a London conference: FOR ANYONE WHO HAS CHILDREN AND DOESN'T KNOW IT. whether your robot wins or not. In 2004. 28 teams participated in the competition. Marriage is not a big problem.. it's that same 4 billion out of 6 billion people that have very little money. At least I can say. AND WEEKENDS TOO. here these are productivity tools — generators and water-makers. Kamen also set up FIRST (For Inspiration and Recognition of Science and Technology) in 1989. In a City restaurant: OPEN SEVEN DAYS A WEEK. Shiva PGDM 2009-11 Communication.” Today. to fuel the fire of technology and innovation among children. THE BELL DOESN'T WORK) People in other countries sometimes go out of their way to communicate with their English-speaking tourists.
prolonged explanations and beating about the bush regarding the main theme started to take a heavy toll on the reader’s patience even before he/she is made to know what exactly is The Lost Symbol. Especially. It read so perfect. so like Dan Brown. But there is a late climax! A climax that brings back the interest and with it the hope of thousands of Dan Brown fans that all is 46 F not lost. the character of Sato.blows as the reader is made to drift a long way from the zone of satisfaction that lingered around Da Vinci Code or even. Peter Solomon. to publicise the age old secret of an esteemed organisation. By the time the reader gets cleared about what the villain is pursuing. Yet. And that son comes back as a villain to chop his father’s palm. the book is almost half-finished without any revelation and with the beating around the bush still very much evident. But alas! Slowly the expectations. with a thrilling description of an initialisation in a very old brotherhood of Masons. a late climax. a brilliant start. The very line where the son says “.. Angels and demons. The novel starts very well. to bring his father’s downfall with a desire to meet his death at the hands of his own father in order to receive true peace. what is its significance and where lies the essence. The author does proper justice to each character as the novel smoothly drifts forward. But the picture could have been very different from what it appears in this nut-shell of expressions.. Brown could control his bombarding of too much connections and later losing the track to weave the web in a neat finish. What adds more spice to this climactic revelation is the fact that the entire text depicted the tragic death of the same son which had ruptured the family’s soul of happiness for ages. the director of CIA has been very smartly dealt with proper projection of intelligence. The last two phrases could well have been eliminated and the entire series of adjectives could have been positive if and only if Mr. This is the portion where just like his normal style the author starts revealing the hidden place of the much sought after secret. an expectation which carries on as the reader leafs through the pages. The portion where the chopped hand of Peter Solomon is discovered inside the US Capitol building was enough to make the readers miss a heart -beat. this superb climax has been murdered. world-wide collection of information. into the minds of the readers.. the happiness started to receive hammer. And this expectation gets served pretty well in the next few chapters as the main protagonists Robert Langdon. The long descriptions . The above paragraph of short phrases can well be a very comprehensive yet abbreviated explanation of Dan Brown’s latest novel: The Lost Symbol. a disappointment and not living up to expectation. Peter’s sister.and what kind of a father looks at his own son’s eyes and cannot even recognise him!” sends chills down the spine of the reader as reality dawns about the villain’s true identity. the relief. Katherine and the big bad villain Mala’kh step into the arena.. prolonged description and a boring philosophical end. Even the scene descriptions were very lively giving a sensation of goose-bumps at quite a few places.Over all. This very scene creates.murdered by an about 30 page long philosophy which completely submerges the essence of the climax. The climax deals with the father realising that it was the son who was trying for the downfall of the century-old Masonic organisation through his quest of The Lost Symbol. where the newly initialised member goes through the preliminary trials. personality and adamence. It seemed that the good old days of Da Vinci Code were back with a bang.Interest Lost in Symbol Book Review our years of research. its true identity which had been so .
your character. not the interest to get lost in the quest of excitement! Relevance of BEC Certification As a doe-eyed management student looking forward to placements. In that organization. We witnessed linkage of Anti-atter with Illuminati that was so expertly dealt in the book: Angels and Demons. Most of us. the biblical suspense. Short . but would definitely prevent a fall. and are sure to know how difficult it was to pen down our responses to senior officials. another feather to your hat would definitely make it prettier. The end was the weakest link of this novel. These small acts of knowing what to do. But we have hopes that Dan Brown will be back -back with a bang. Many of us may have had an experience working in an organization before we joined college. The knowledge gained in this institute would come in handy only when we are able to present it to the right person at the right time in the right manner. we would be judged upon every minute as to who we are and how we perform. And after all. when leaving this college. The words your write are a reflection of yourself. Using of coded symbols and decoding them was as interesting as it had been in the previous novels. Concepts of Noetic Science.Debal Rishi Banerjee PGDM 2009-11 47 . Even The Lost Symbol was no different. In our hopes to follows the footsteps of these great leaders. the excitement. However. every one of us aspires to be a Chanda Kochhar. For those who are still reluctant to agree. must try to write a letter of absence to the Director’s office. breathable liquid. the passion back. But overall. We want to survey the long lost theories. So I suggest that we grab this opportunity with both hands and hope for a prosperous tomorrow. It was never understood why the author wanted to pile up tons of analysis linking every possible religion only to make the previously depicted climax feel shallow and lose its impact. Relating Religion with Science had been an old style of Dan Brown. We are ready to wait for four more years or even longer but we want the good old days back. Brown chooses a very tedious process of description in which even his expert style seems confused and his failure to get the net properly woven is clearly visible. may not get you a hike. Azim Premji. it is great news that most of these protocols have common formulae to tackle them. We want ourselves to get lost in the quest of ancient mysteries. may start at the entry level of a great organization. it was a disappointment-a disappointment which the readers did not deserve after such a long wait of four years. British council gives us a platform to train ourselves in this regard and present ourselves in a better light. But Mr. He had too many information to share but not enough loops to connect them to. And to create this prefect cocktail is what BEC prepares you for. heavy-impacted phrases ruled the show. as optimistic managers of tomorrow. and your respect for the person reading the letter. The style and flow of writing was excellent and unique as expected. The backdrop was well researched and very informative(in fact over-informative). We want the thrill. we forget to realize their humble beginnings. though the sources were not as common and daily used as it had been in Da Vinci Code and Angels and Demons.COMMUNIS deceptive to the normal thinking. is the reason we are here in an esteemed B-School. Imagine your senior requesting you to take down the minutes of a meeting during a tele-conference with the client. You may have the right intention but having the right words are equally important. and that. a hard proof of your knowledge. Imagine being the lone representative of your organization to a client and fumbling for words while expressing yourself. Every event in an organization has a protocol that is to be followed and not following the protocol would reflect on your performance appraisal. technology to weigh the human soul were expertly dealt and linked with Religion. YC Deveshankar. Manasi V PGDM 2008-10 .
Issue 1.Volume 3.June 2009 . January .
Uttar Pradesh . Extn. 5. 323 Fax: +91-120-2323022/25 E-mail : library@bimtech. Knowledge Park-II.201 306.A Bi-annual Journal South Asian Business Review Plot No. India Tel.ac. Greater Noida (NCR).in 51 .: +91-120-2323001-10.
52 . Presentation Skills. Prof. He is also an alumnus of the prestigious International Visitor Program of USIA. Sagar. attended and participated session coordinators in many Conferences and Seminars like the Indian Marketing summit – 2007. She has conducted. Sagar in Madhya Pradesh and Amity University at Greater Noida. Shukla Sangeeta Shukla is an Adjunct Faculty of Business Communication at BIMTECH. Senior Lecturer and lecturer at various institutes and universities including Dr Hari Singh Gour University. Prof. Business Etiquettes. negotiation skills. Soft Skills. Geodesic Techniques Pvt. he has published more than 70 papers. Bangalore. Negotiation Skills. Archana Shrivastava Dr. Lecturer (Information Technology ) has Bachelor of Applied Sciences degree from Delhi University and M. Dr. He has been the Founder Director of the Amity Centre for CRM. His teaching. FDP – “Making Magic of Teaching”. Automobile Insurance and Business Communication. Dr. etc. Jaipuria & ICFP.D.C.. She has presented papers in International Conferences and published articles in Journals and National dailies. She was nominated as National Resource person for ICFAI National College. Her core competency area is e-business and Business Communication. The India HR Summit “Targeting Excellence – The HR way” – 2008. ABS Noida. she started her career with Tata Consultancy Services in Mumbai as a software programmer. Her Fields of Specialization is in Teaching and Research in the areas of Health and Accident Insurance. She conducted Faculty Development Workshops at Regional and National Level and organized Regional Seminar on ‘Pedagogical Linguistics’. Cases and Applications’. MCIM.C. She is an Associate of Insurance Institute of India. from S.A. She was nominated as Member to the Ad-hoc Board of Studies in Functional English & Communication Skills by the Hon’ble Vice-Chancellor of Amravati University. Shylaja has held many important positions as Assistant Administrative Officer. Her special interests include curriculum designing and content development in Business Communication and Soft Skills and placement training of students. 34th National Management Convention “Managing New India” – AIMA & AAMO – 6th National HRM Summit “ How HR can ignite hot spots” – AIMA.. Shylaja Iyengar Prof. direct marketing.D. France. In addition to that she is Manager.Net technology. After spending 10 years in U. Her fields of specializations in Teaching and Research area are Business Communication. Sangeeta A. from Dr Hari Singh Gour University. She has taught Business Communication. English Literature & Grammar. Dr.. Soft Skills and British Council’s BEC Program at the post-graduate level.S.Maharashtra West.S. Chaturvedi’s publications include the following books: ‘Managing Innovation and New Product Development’. Shrivastava has worked as Assistant Professor. she moved back to India. He has rendered training and consulting services to a large number of multi-national.N. Prof. Mumbai. He has also been a Visiting Faculty to Rouen Business School. Of Commerce & Management also with 1st Division. USA. Sangeeta Shukla also contributed in Curriculum Designing and content development for MBA Program. During her career. periodicals and newspapers. Indian Marketing Summit – “Inclusive Marketing – Innovative Strategies for the development of Masses” – BIMTECH & AIMA – February 2008 –“Impact of Organized retail on the Unorganized sector” organized by BIMTECH – June 2008 – as the EMCEE. She joined BIMTECH in 2008 as Lecturer. Her teaching experience encompasses her association as Faculty Member with ASIAS. She has acquired her Ph. ‘Managing Global Business: A Strategic Perspective’. Shylaja Iyengar. ‘New Product Development’.A. Washington.C. case writing & teaching. MP. Few of her research papers have been published in national and international journal. and ‘Welcome Back!? Coca-Cola’.S. and IIM Ahmedabad. Dr. Greater Noida. Shylaja is a Graduate of Bangalore University.A. and a Ph. Ms. Chaturvedi has an M. designing HTML and CSS based websites and later on specializing in . ‘Business Communication Today’. followed by her Post Graduate Diploma in Business Management. Non Verbal. Shylaja Iyengar is an Associate Life Member of the Insurance Institute of India. Dr. and has made presentations at several international/national seminars and conferences. ECE Chair Professor in Marketing. She is currently pursuing her Doctoral Research on : ‘A Study of the English Curriculum at Graduate Level of Amravati University Specifically With Reference To Needs of the Non-Metro Students. Ltd. Centre for Insurance and Risk Management. Before joining BIMTECH. Prof.Centre for International Affairs where her team works on building collaborations with foreign institutions as a means to provide international exposure to students and academic staff of BIMTECH. BIMTECH. Nimisha Singh Nimisha Singh. ‘Customer Relationship Management: An Indian Perspective’. Delhi. integrated marketing communications. training. Hyderabad and Regional Training Coordinator for Regional Office. Jindal Vijaynagar Steel Ltd. Executive.T. workshops and FDPs. University. customer relationship. Mrs.A. Chaturvedi is the recipient of MDI’s most coveted Award for Excellence in Teaching for the year 2005. Dr. ‘Direct Marketing: Concepts and Cases’. Ltd. After finishing her M. Delhi . Kolkata.” She holds Masters’ Degree in English with Ist Division as well as a Diploma in Marketing & Sales Management from Bhartiya Vidya Bhavan’s Rajendra Prasad Inst. private and public sector companies. National Conference on Insurance – “New Approach to Insurance Market and customers expectations” – 2007 – as the EMCEE. XLRI Jamshedpur and BITS Pilani. Information Technology. has been with MDI Gurgaon. Handling interviews. ‘Business Communication: Concepts. researching and consulting interests include business communications. Indian SME’s in Exports – “Un-harnessed Possibilities and Potential” – 2008. she worked as a web developer. Archana Shrivastava is Assistant Professor in Business Communication Area at Birla Institute of Management Technology. After moving to U. articles and cases in leading journals.. First India Rendezvous – “Meeting the Reinsurance needs of the dynamic Indian market in the Post Tariff Era” – Asia Insurance Review & Flagstone Re – 2008. Technical-in-charge.. corporate reputation. She has also attended many national conferences/seminars. ‘Buying Research’. Greater Noida. National Insurance Co.D. Noida & Delhi and Business Manager. Microsec Risk Management ltd. Associate Professor. presentation skills. Asia-Pacific Institute of Management. Mumbai. Mumbai. & Kesoram Insurance Management Ltd. and Director.M. Also. Bangalore. Archana is active member of ELTAI (English Language Teachers Association of India). from BITS Pilani. Miscellaneous Insurance. sales management. Cross Cultural Communication.. D. Bangalore. Mukesh Chaturvedi Dr. Mukesh Chaturvedi.Business Communication Area Faculty Dr.
It has progressed from a modest start to its present position among the top Indian B-Schools. The Institute is supported by B. Dr. having fully-residential campus. It is a mix of nationalities. It is also one of the cultural convergence centres of India for both national and international platforms. the industrial and economic policies are framed.About the Institute BIMTECH Birla Institute of Management Technology Birla Institute of Management Technology (BIMTECH) is known for its own state-of-art quality education system. It has students studying from almost all the states of India.K. Chairperson of Birla Academy of Art and Culture and Syt. together with exposure to the international universities and companies. Chairperson of B K Birla Group of companies are the founders of the business school. academic and professional experiences that makes BIMTECH one of the most exciting and enriching business schools in the country. cultural backgrounds. Located in the National Capital Region. it offers a highly conducive learning environment. Birla group of companies. The international academic partners of BIMTECH provide students a wider platform to experience international academic environment and prepare them for global leadership.) Sarala Birla. At the capital. BIMTECH was established in 1988 under the aegis of the Birla Academy of Art and Culture. Vice-chairperson. Industry Associations' meet. who are known for their dedication to teaching and research. (Smt. comprise eminent personalities from industry. and CEOs' evenings are all realities and not just media news. proximity to the strategy makers of the industry and practitioners of the service and manufacturing conglomerates. The programmes offered by BIMTECH have very strong base of academic rigour and industry interaction. India is presaging strong growth in its economy. They are designed and reviewed in consultation with industry experts and delivered by an excellent team of faculty. academic and business community. The Board of Governors headed by Mrs. B K Birla. and also from foreign countries. . The location is a prime asset for the Institute's exposure to the real-life learning and development of national and global networking. The programmes promote close academic-industry linkage in a highly conducive learning environment. Jayasree Mohta. with close ties with the national and international. it enjoys an enriched and vast alumni base spread all over the globe. Delhi (National Capital Region) is the trigger of this growth. The teaching and research projects in the new economy areas are the latest efforts and developments which have overwhelming support and response from government bodies and national and international institutions. interaction with industry-academia mix professors. Birla Academy of Art and Culture.
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