Michael sage consulting social media guide series five
Why Blogger’s relations is now essential
communities and brands can now exchange. If in doubt. Corporate Communicators. You may also want to consult other quality materials at both online and offline world.0 is now returning power to the people who actually own the brands in the first instance. CSR specialists and Community Managers among many other duties. We do not consider this effort as extremely comprehensive enough but we believe it the first step in the right direction. express their feelings. comment and inputs from our readers that will help us serve you better. Investors relations. So we welcome further discourse. Public relations. share. Web 2. communicate. Individuals are permitted to share. Michael Sage Consulting as well as the author will not be liable for any error or omission. One that most of us will never forget in a hurry is the popular ‘DellHell’ saga. A brand that ignores the voice of the people and regards it as noise may bite its fingers at the end. implement EBook that can help a dummy start the process. we understand that many brands are still in the dark with regards to what to do. Several examples abound. Web 2.0 is now making a lot of demands from brand custodians.0 has provided several public communications channels through which individuals. Managers. Director/Manager.
. facilitate discussion. This is the reason we decided to publish this easy to read. marketing Directors.Preface
Web 2. At Michael Sage consulting. These custodians include but not limited to top Management. post. give away. contact either the company or the author with the addresses at the end of the book. sell this EBook as long as it remains in the original form. While every effort has been made to accurately present facts in this EBook. misapplication of the facts in this EBOOK.
When bloggers reach out to some of these brands’ custodians most do not reply nor see any reason to respond as fast as possible. top management needs to endorse the process. value and equity. Key officers who will handle the process need proper briefing with regards to what the responsibilities are. To this end. This also suggests an increase in social media tools. many brands and corporate communicators have not developed effective means of relating with these influencers. I have also noticed that the few brands who have initiated this step only want to deal with A list bloggers. What is of interest to us here is that as this trend keep developing. they must prepare to build relationship of value. readers that daily throng the sites to take advantage of the values and tools they provide. It is like a garden. people with required training in human relationship building will do better than Engineers or information Technology experts. She claims build is an action word (verb). As we know online relationships crises are more viral than the offline. weed and wait. what to do. corporate communications and Public relations managers are used to Media relations. At least this is true in most cases. a corporate communicator. It is better not to start a thing at all than to destroy the process when already implemented. These online influencers hold and wield a lot of influence on Millions of community members. Even when the A list bloggers content direction has no bearing to their brand’s message. Behind most effective communities. it points to increase in conversation in places beyond the comfort zones. social networking sites. Investors relations and customer relations in the offline world. blogs are Community administrators and bloggers. Today there is an increase in number of social media and networking sites. Every relationship needs nurturing. when to do it as well as how is put in place. you cannot just sow seed and reap. You must nurture. The implication of this is that there is more noise level. Yet the kind of myths. public relations or content manager for brands need to carefully observe the followings: Plan and organize: nothing is successful until a plan of action of what to achieve.Brand Communications: Why bloggers relations is now essential
Many brands’. So in planning. I think many still need to take a cue from most reputed ‘DELLHELL’ saga before the alarm will blow at their doorsteps. More also. For those who want to take meaningful steps in this direction. misconceptions that can spread due to this negligence can lead to unimaginable brand’s damage. I like what Lucretia Priutt says about the word ‘build’.
. Some still believe that bloggers are school kids who are just playing with the computers. it takes time and effort. To be successful in blogger’s relation.
Contribute and get involve: After the above is taken care. Brand through its representative must begin active participation in the selected bloggers’ communities. precise. Do you have a good example of effective blogger’s relations? Please share with the community. One thing to note though is that you need to let your pitch be relevant. circulate your brand’s content: based on the relationship and agreement you already have with the blogger. JOIN THE CONVERSATION
. Publish. A smart blogger needs to note also that crafting a story around the issue. it is ideal to let the blogger or community owners push your content for community perusal. itemising values the community members can derive from the brand works better than hard sell. Dell has gained the support of its international CEO. Do you need help? Send us a note by joining the conversation. The community owner and the blogger will appreciate such respect and be willing to help. community owners or administrators. In most cases. clear and value-adding to the community or blog’s direction..
AND NOW. MR Dell has actually granted an hour interview to the blogger that created the issue. respectful. But please note that you are not participating to sell. Identify your brand through the use of avatar. Pitch: now that your brand is known in the communities. Examples of effective bloggers’ relation we have noticed online include Dell organization. It helps community members to appreciate you the more.. brand must now release its implementation tactics. Let it be a private communication between you and the community owner or the blogger in question. I often consider as spam or delete comments that are out to sell instead of making quality contribution to the discourse. Also avoid been anonymous. Many bloggers have lost valuable community members through improper management of issues like this. MTN Nigeria seems to be taking a step in this direction but much still needs to be done. It is expedient that you do not do that openly. the brand can now make an attempt to pitch the bloggers through their means of preferred communication line. That will be discovered early. you can now start publishing your content as a guest blogger or content contributor.
Pan African University Lagos Nigeria. Social Media expert.0/social Media knowledge sharing sessions has attracted participants from Prima Garnet. 100+ career experts to follow on twitter. certified Brand-PR. Yinka Olaito actively participated in a meeting that suggested new communications perspective for the body in Africa. California USA. Pilot Science. Yinka Olaito is a passionate. Nigeria Bar Association. 8037156390
ABOUT THE AUTHOR Yinka Olaito helps individuals and corporate brands to maximize values in their brands through adequate exposure of the brand to audience that can pay premium and are turned to advocates. Trainer and Public Speaker who has enjoyed corporate consulting business relationship with brands like GTBank.com-A must read 150+ career blogs. TEEC among others. Our edge is in creating a unique value adding process that will make our customers stand out among the big league. Top100 Marketing Blogs. Yinka Olaito is a leading voice in Nigeria as web 2. Wellspring Christian centre.ABOUT MICHAEL SAGE CONSULTING LAGOS NIGERIA Michael Sage consulting firm specializes in helping brand to achieve its aims. Do not wait until it is too late. from Internet Marketing Masters-50 Excellent Blogs that help your online Branding and PBB as Top 30 personal brand experts on twitter. Business Eyes magazine and M2) have also covered his professional opinion. GlaxoSmithKline as well as School of Media and Communications.0/social media applications to branding. We understand perfectly that the voice of the audience is now important to brand success today.com 234-7029778785. from CareerRocketeers. As a seasoned writer. Our aim is to help individuals and corporate brands multiply their results through adequate communication and stakeholders’ engagement. RolanPaul Engineering.com) Yinka Olaito is a Member and Nigeria chapter President Of social Media Club international. talk to us now. Website: www. It provides unique services in Brand communication and Social Media arena. Times Cable Television’s ‘Brand &Products expo’ and Prints (Punch Newspaper.michaelsageng. Yinka Olaito’s web 2. Within Nigeria. Recently selected as one of the 20 African Media (Main and Social) experts by a United Nations Agency –African region.com Email: Tel: info@Michaelsageng. Daily Independent.yinkaolaito. an Associate member of Nigerian Institute of Public Relations. Yinka Olaito writes on his niche for noted prints media in Nigeria and publishes multiple award winning blog THE BRANDING GAVEL(www. Nigerian Institute of Training And Development(A
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Publisher. you nail it.com E-mail : Yinka@yinkaolaito. Frontline PR practitioner and Group MD. Media Consultant.yinkaolaito.com. south Africa.A 'social media master' per excellence.Akin Adeoya. Bunmi Makinwa(Director. African region UNFPA) -Absolutely stimulating session on social media. Yinka Olaito is a three award-winning graduate of Ogun State University (now Olabisi Onabanjo).Sarah A.. Yinka also topped his class in his postgraduate studies in Public Administration. Neil Ford.. informative an eye-opening sessions. -I thank you very much for opening my eyes on the thousands of possibilities social media can offer.member of IFTDO) and until recent the special Assistant on Communications to The National President and IFTDO council Member of the Institute. Lagos Nigeria Contact: URL: www. Chief Media and communications. Cape Town.com Tel: 234-7029778785 Facebook: Olaito Yinka Skype: Yinkaolaito Twitter: @pathfindernig
.. -Your sessions are great. UNFPA New York--You're very welcome.. Yinka Olaito is the CCO/Lead Consultant of Michael Sage Consulting WHAT people are saying about Yinka Olaito -What a great time we had in your session.. South Africa . Marketingmix ideas. For sure we need to engage with this (new?) media in our daily work linked to social change!!! Merci -Cisse Cheik-UNFPA country Rep. University of Witwatersrand. senior lecturer behavioural change Comm. Madagascar. yinkaolaito@gmail..Nicola Christofides. I've heard great things about you.Daniel Sibongo.Toronto Canada -Your sessions are terrific.