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YOUR FAVORITE RAPPER’S FAVORITE MAGAZINE
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YOUR FAVORITE RAPPER’S FAVORITE MAGAZINE
Z ll 0Z0NE hA6
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+ ll 0Z0NE hA6
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PUBLlShERlEÐlI0R-lN-ChlEl ll 1ulla Beverlv
hUSlC EÐlI0R ll Randv Roµer
lEAIURES EÐlI0R ll Erlr N. Perrln
ASS0ClAIE EÐlI0R ll haurlre 6. 6arland
6RAPhlC ÐESl6NER ll Ðavld KA
AÐVERIlSlN6 SALES ll Che’ 1ohnson
PR0h0Il0NS ÐlRECI0R ll hallk Ahdul
SPEClAL EÐlIl0N EÐlI0R ll 1en hrKlnnon
hARKEIlN6 ÐlRECI0R ll Ðavld huhannad Sr.
LE6AL C0NSULIANI ll Kvle P. Klng, P.A.
SUBSCRlPIl0NS hANA6ER ll Adero Ðawson
AÐhlNlSIRAIlVE ll Klsha Snlth
lNIERN ll Karl Bradlev
C0NIRlBUI0RS ll Alex Cannon, Bogan, Charla-
nagne the 6od, Churk I, Clerra hlddlehrooks,
Ðestlne Ca|uste, Edward hall, lellta Knlght,
1arlnta howard, 1aro Varek, 1esslra Koslow,
1 Lash, 1ason Cordes, 1ohnnv Louls, Keadron
Snlth, Kelth Kennedv, K.6. hoslev, Klng Yella, Luls
Santana, Luxurv hlndz, harrus ÐeWavne, hatt
Sonzala, haurlre 6. 6arland, herredes lStrlrtlv
Streets), Natalla 6onez, Rav Ianarra, Rlro Ða
Crook, Rohert 6ahrlel, Rohlt Loonha, Shannon
hrCollun, Sµlff, Stan 1ohnson, Swlft, Ihaddaeus
hrAdans, Wallv Sµarks, Wendv Ðav
SIREEI REPS ll Jrd Leg 6reg, Adan hurµhv, Alex
harln, Al-hv-I, Benz, Blg Brd, B-Lord, Blg Ed,
Blg Iearh lBlg houth), Blgg V, Blark, Bogan, Bo
honev, Brandl 6arrla, Brlan Eadv, Buggah Ð.
6ovanah l0n Polnt), Bull, C Rola, Cartel, Cedrlr
Walker, Chad 1oseµh, Charles Brown, Chlll,
Churk I, Chrlstlan llores, Ðanlelle Srott, Ð1 Ðaµ,
Ðellght, Ðerrlrk the lranrhlse, Ð1 Ðlneµlere, Ð1
Ð’Lvte, Ðolla Blll, Ðorlan Welrh, Ðwavne Barnun,
Ðr. Ðoon, Ðvnastv, Ed the World lanous, Ð1
E-leezv, Ð1 ElN, Eµlsode, Erlr “Crunkatlanta”
haves, Erlk Iee, l+ Entertalnnent, 6 Ðash,
6-hark, 6eorge Loµez, 6orllla Prono, hazlq
All, hezeleo, h-Vldal, hotglrl haxlnun, 1ae
Sllnn, 1annln’ 1av, 1anlro hawklns, 1arvon
Lee, 1av Noll, 1eron Alexander, 1LN Photogra-
µhv, 1oe Anthonv, 1ohnnv Ðang, 1udah, 1udv
1ones, Kenneth Clark, Klarr Sheµard, Kool Lald,
Kurtls 6rahan, Kvdd 1oe, Lex, Lunµ, Lutovua
Ihonµson, harro hall, harlo 6rler, harlel har,
Ð1 h.0.E., huslr 6 hore, Natalla 6onez, Nlkkl
Kanrev, 0srar 6arrla, P Love, Pat Pat, Phattllµµ,
Plnµ 6, ûuest, Ð1 Rage, Raµld Rlr, Rohert Loµez,
Roh-Lo, Rohskl, Rohlt Loonha, Srorµlo, Slr Ihurl,
Southµaw, Sµade Sµot, Stax, Sweethark, Ieddv I,
I1’s Ð1’s, Iln Brown, Ionv Rudd, Ire Ðuhh, Irll Wll,
Irlna Edwards, Irov Kvles, Vlrlous, Vlrtor Walker,
Ð1 Vlad, Voodoo, Wlld Blllo, Wlll hustle, Wu Chang,
Young harlen, Yung ÐVS
SUBSCRlPIl0NS ll Io suhsrrlhe, send rherk or
nonev order for SZù to.
0zone hagazlne, lnr.
Attn. Suhsrrlµtlons Ðeµt
6++ Antone St. Sulte 6
Atlanta, 6A JùJI8
C0VER CREÐlIS ll Ihree 6 haña µhotos hv Iv Wat-
klns, Ðavld Banner rover µhotos hv Iv Watklns,
Ðavld Banner µhoto lthls µage) hv hlke lrost,
Yung Berg µhoto hv heeno, 6urrl hane µhoto hv
ÐlSCLAlhER ll 0Z0NE hagazlne ls µuhllshed IZ
tlnes µer vear hv 0Z0NE hagazlne, lnr. 0Z0NE
does not take resµonslhllltv for unsollrlted
naterlals, nlslnfornatlon, tvµograµhlral errors,
or nlsµrlnts. Ihe vlews rontalned hereln do not
neressarllv refert those of the µuhllsher or lts
advertlsers. Ads aµµearlng ln thls nagazlne are
not an endorsenent or valldatlon hv 0Z0NE
hagazlne for µrodurts or servlres offered. All
µhotos and lllustratlons are roµvrlghted hv thelr
resµertlve artlsts. All other rontent ls roµvrlght
Zùù8 0Z0NE hagazlne, all rlghts reserved. No
µortlon of thls nagazlne nav he reµrodured
ln anv wav wlthout the wrltten ronsent of the
µuhllsher. Prlnted ln the USA.
82 End ZonE
34 tattEd up
78-80 cd REviEws
26 chin chEck
15 Jb’s 2 cEnts
28 chain REaction
32 sidEkick hackin
25-45 photo gallERiEs
40-48 patiEntly waiting
81 caFFEinE substitutEs
0Z0NE hA6 ll IJ
66-67 yung Joc
62-63 2 pistols
50-51 Rock city
56-57 yung bERg
64-65 Ms chERRy
68-69 taMpa tony
72-73 gucci ManE
36 dJ booth
75 industRy 101
74 boaRd gaME
I+ ll 0Z0NE hA6
Your shlt ls the realest nag out. l trled to read XXL the other dav herause
thev had Rlrk Ross on the rover, hut that shlt was horlng. l llke the artlrles
that Wendv Ðav and Charlanagne Iha 6od wrlte, that shlt adds to the nag.
1B’s Z Cents ls ofñrlal. Your nagazlne alwavs keeµs lt hoth eduratlonal and
– hetro Rerords, nvsµare.ronlnetroswag lSouth Carollna)
What’s µoµµln’, 0Z0NE! l |ust roµµed lssue #6S, the Ðrug lssue, and thought
lt was real lnfornatlve for rats that are ldollzlng the drug gane. lt’s a real
eve-oµener for voungsters who thlnk thev’re golng to rlrh hv hugglng the
hlork hustllng. l’ve heen readlng vour nagazlne for a nlnute and resµert
vour grlnd. 0Z0NE ñlled a nlrhe narket when the Sourre got hought out and
XXL herane garhage. hv onlv µrohlen ls that vou don’t show love to vour
readers and artlsts overseas. l’n fron Ansterdan and l’n one of the lllest
enrees on the µlanet. l look forward to helng featured ln 0Z0NE one dav.
Bv the wav, Ansterdan was founded on drug rulture and ls the weed and
erstasv raµltal of the world.
– Ivger Vlnun, nvsµare.ronltvgervlnun lAnsterdan)
l’ve gotta show sone love to the greats over there at 0Z0NE hagazlne. Keeµ
glvlng us a real µuhllratlon that we ran relate to and we’re gonna keeµ huv-
lng uµ the lssues as soon as thev hlt the shelf.
- Ð1 Phllosoµhv
l look forward to earh and everv lssue of 0Z0NE. l’n ln love wlth vour naga-
zlne. l was at Safewav and µlrked uµ an lssue of XXL hagazlne and saw that
thev were featurlng raµµers that 0Z0NE sald was hot two vears ago. 0Z0NE
ls so ahead of the rurve lt aln’t funnv. l love vour new Ðollar henu feature.
lt’s anazlng to read ahout a strlµµer that l |ust tlµµed the nlght hefore. l
love 0Z0NE nagazlne so nurh that whenever l get nv nall, lt’s the ñrst
thlng l look for. lt hrlghtens nv dav, real talk. 6ood |oh on the drug lssue.
l loved Wendv Ðav’s lntervlew wlth Calvln Kleln. Y’all are klllln’ the raµ nag
gane rlght now, so keeµ uµ the good workl 0Z0NE hag ls nothln’ hut qualltv
– uµfans©verlzon.net lharvland)
0Z0NE ls a nust ln da Slµµ and Arkansas. Ihe nags are llke rrark. l thlnk
there nust he sonethlng ln hetween the µages that nakes thls nagazlne so
- Blgg V, vradlo©gnall.ron lCleveland, hS)
0Z0NE ls the onlv nagazlne l read herause v’all reµresent the real. Y’all had
Shawtv Lo and B.o.B. on the rovers and hoth of then are dolng thev thang
ln the A. hagazlnes llke XXL or VlBE or Sourre aln’t showlng no real love to
the South llke 0Z0NE ls. Keeµ dolng vour thlng 1Bl You and evervhodv at
0Z0NE ls the shltl
- Ionv Nlx lAtlanta, 6A)
lurk 0Z0NEl Esµerlallv that nuthafurka Randv Roµer. Ihat nlgga’s a hater.
he he glvlng nuthafurkers one and two hlunts ln hls revlews, so he nust he
a hatln’ ass nlgga. Ihat’s whv l don’t read 0Z0NE. And nohodv wants vour Z
Cents, 1B. We don’t rare what the furk vou got to sav. Y’all µut all klnds of
nuthafurkers l never heard of hefore ln vour nagazlne. Sonnv Rlrh and 1us
Bleezv and 9th Ward! l aln’t never heard of anv of these nlggas. And what
the furk ls a henµhltz! Ihat’s whv l don’t read v’all shlt. Y’all need to µut
ne on the rover. l’n ahout to take over thls raµ shlt.
- Yung Irouhle lIanµa, lL)
l got the new lssue of the nagazlne ln the nall and lt’s nlre as usual. l llke
the new lavout for Patlentlv Waltlng. hurh rleaner looklngl
– 1esse 1anes, |esse|anesJI+©aol.ron lSt. Louls, h0)
Ihat lrank helton due v’all had ln the Ðrug lssue sounded rrazv as hell. But
all µolltlrlans are rrooked anvwav. Ihev’re no dlfferent fron the dudes on
the hlork slanglng, thev |ust wear sults and tles lnstead of whlte tees and
AlIs. l had frlends who went to 1arkson State Unlversltv and thev used to
talk ahout sone dude naned lrank, hut l never thought lt was sone old
ass navor dude. he sounds llke he has that town on lork. hoµe l don’t ever
get µulled over rldlng through there. Whv dldn’t anv of the raµµers fron
1arktown sµoke on hln! Y’all should do nore artlrles llke thls.
- Keven 1ones lhenµhls, IN)
l’n wrltlng to sav that the Ð1 lssue v’all |ust dld was alght, hut lt roulda
heen nurh hetter. how v’all gonna have that weak ass IRAKI0R Srratrh
ln there and not the hest lnventlon for Ð1s ever nade, Serato! Plus, who
are all these sorrv ass Ð1s l aln’t neva heard of ln thls nag! Shout out to
Ð1 Srrean and Klng Arthur, l’ve heard of then, hut then other folks are
nohodvs, shawtv. Ihev alnt even got no nlxtaµes out. Weak. Anvwav, keeµ
uµ the good shlt. 1ust steµ uµ vour gane next vear for the Ð1 lssue.
- Ð1 Iraµhouse, IraµhouseÐ1s©gnall.ron
Corrertlon. 0ur aµologles to +ù+ huslr, as the nane of thelr lahel was
sµelled lnrorrertlv ln last nonth’s h16 lntervlew.
Send vour ronnents to feedhark©ozonenag.ron
or hlt us uµ at www.nvsµare.ronlozonenagazlne
0Z0NE hA6 ll IS
Send vour ronnents to feedhark©ozonenag.ron
or hlt us uµ at www.nvsµare.ronlozonenagazlne
he ronreµt of a “µress |unket” ls haslrallv that rerord lahels rall uµ a hunrh of lo-
ral and reglonal nagazlnes and glve ‘en a free trlµ to neet an artlst ln exrhange
for roverage. Ihev sµend a llttle rhange to fv vou sonewhere and µut vou uµ ln
a nlre hotel, and essentlallv, thev own vou for the weekend. You’re thelr whore. Ihe
lahel µuhllrlst wlll turn lnto a drlll sergeant and vou are exµerted to art llke |ust one
of the nanv rattle helng herded towards the feedlng trough lwhlrh, ln thls rase, ls an
artlst who ls extrenelv tlred of helng asked the sane questlons everv IS nlnutes all
dav long). Press |unkets surk. 6ranted, l’ve never heen one to funrtlon well ln grouµs,
so µerhaµs lt’s nv fault. l’n nurh nore ronfortahle roanlng freelv on nv own.
l love to travel, and travellng on soneone else’s dlne ls even hetter, so l reallv shouldn’t
ronµlaln. But the fart ls that everv µress |unket l’ve ever heen to has lnvolved sone klnd of
drana. Puhllrlsts seen to hate nv guts off toµ. l guess l ran’t hlane then herause l’n not
too fond of then elther, hut l’n alwavs ronfused trvlng to ñgure out where the anlnosltv
rones fron. l hust nv ass and work hard and take nv rraft serlouslv. 0ther nagazlne owners
love ne to nv fare hut l ran hear the shlt-talklng as soon as l turn nv hark. “Who the furk
does thls whlte hltrh thlnk she ls!” Yeah, l heard vou. Well, the qualltv of vour µrodurt was as
good as nlne, vou should he ahle to sav lt to nv fare, no!
llrst there was the Ðavld BannerlAkonl6randaddv Souf |unket ln hlsslsslµµl durlng 0Z0NE’s
earlv davs. Whlle tourlng a rlvll rlghts landnark ln 1arkson, a hlark fenale |ournallst ll use
the tern looselv) rornered ne and told ne that l hetter furklng µav attentlon, slnre l was
alreadv “steallng” hlark rulture llt ls lnµortant to note that her nagazlne was µrlnted at
Klnko’s and had artlsts’ nanes nlssµelled on the rover). Ihen there was the Cuhan Llnk
|unket. l arrlved after a rouµle weeks on the road wlth a sultrase full of dlrtv laundrv. hv last
stoµ hefore fvlng to Puerto Rlro for the |unket had heen New York, where the guvs at SRC
haµµened to throw ne sone Ierror Squad hahv tees lhark when l was hroke enough to aµ-
µrerlate free µrono shlrts). l dldn’t reallze untll later whv evervone was glarlng at ne when l
arrlved at the Cuhan Llnk |unket ln a IS shlrt lnot helng fullv versed ln the Cuhan Llnk vs. lat
1oe heef). Ihe runor that there was a “lat 1oe sµv” on the µrenlses dldn’t helµ the sltuatlon.
And we ran’t forget the Choµµa |unket durlng hardl 6ras ln New 0rleans lµre-Katrlna). l was
not lnvlted to thls |unket herause l had un...lssues...wlth the µuhllrlst lwho shall renaln
naneless, slnre we are frlends now .). l nade arrangenents to attend anvwav. Who ran keeµ
ne out of a Southern raµ lndustrv event! Anvwav, the whole ordeal resulted ln her attenµtlng
to leave ne stranded at J ln the nornlng at a New 0rleans hood rluh lthere were anhulanres
µarked outslde all nlght “|ust ln rase,” |ust to glve vou an ldea of where thls rluh was at) and
then lthe µuhllrlstsll) trvlng to µrevent ne fron lntervlewlng Choµµa, whlrh was the whole
µolnt of the |unket. Ihe lronv was that whlle the rest of the |ournallsts and µhotograµhers
were gettlng tlµsv ln VlP, l was on stage slnultaneouslv ñlnlng Choµµa’s show and taklng
µlrtures. l reallv helleve that surress hreeds hatred and |ealousv ln other µeoµle who are
larklng the sane anhltlon. lt alwavs haffed ne how nv work ethlr, andlor the relatlonshlµs
l have dlrertlv wlth artlsts and thelr nanagenent and thelr entourages whlrh has heen hullt
over vears of work, seens to nake sone of nv µeers - and even the µuhllrlsts, whose entlre
|oh ls suµµosedlv to helµ ne do evervthlng µosslhle to µronote thelr artlsts - hate ne. lt
nakes zero sense.
Anvwav, all that ls old lrrelevant shlt. But lt’s anazlng when l look hark at those old µress
|unkets and reallze that 9ù% of the nagazlnes that used to attend don’t exlst anvnore. hell,
sone µeoµle have “nagazlnes” strlrtlv for the µurµose of gettlng free trlµs rourtesv of these
rerord lahels. Ihe lahels thenselves are µrohahlv the onlv ones who wlll ever see roµles of
the nagazlne, the ronsuners don’t. l alwavs trv to he hunhle and let nv work l0Z0NE) sµeak
for ltself. But let’s he reallstlr. When vou look at the trenendous growth 0Z0NE has had slnre
those earlv davs, vou’d thlnk rertaln µeoµle would rongratulate ne, hut lnstead, the anlnos-
ltv trlµled. l don’t get lt. When lt rones to rredlhllltv ln thls hlµ hoµ gane, 0Z0NE has argu-
ahlv surµassed Ihe Sourre and ls rlght uµ there wlth the XXLs and VlBEs. You’ve gotta resµert
ne for that. lt’s funnv that when Lll Wavne has a µress |unket half a nlle fron nv ofñre lthe
lnfanous |unket at whlrh he told loundatlon hagazlne “furk nlxtaµe Ð1s”), l’n not lnvlted.
So when l hear ahout lt through other |ournallsts and nake arrangenents to rone nvself,
a ronµlete lrv rhlll rones over the roon when l steµ lnslde. 0ther nagazlne µuhllshers are
asklng for nv autograµh and the µuhllrlst wlll harelv arknowledge ne. lt’s rrazv.
Sone of these lndustrv fools stlll don’t resµert 0Z0NE, hut that’s okav. Ihev wlll learn. You’ll
see. Walt tll l get nv nonev rlghtlll l used to llsten to Iuµar hark ln the dav. “6et nv welght
uµ wlth nv hate and µav ‘en hark when l’n hlgger.” l’ve µrohahlv quoted thls llne hefore hut
lt’s so µowerful and lt’s alwavs sturk ln nv head. l was on a nlsslon, dude. A nlsslon to show
µeoµle that thev have to resµert ne and thev have to furklng take ne serlouslv. l don’t glve
a furk lf l’n lnvlted to a Lll Wavne µress |unket as long as Lll Wavne furks wlth ne, herause
these lndustrv folks are full of shlt anvwav. Artlsts wlll alwavs furk wlth ne herause l dldn’t
get lnto thls shlt for nonev or fane or grouµle µursults. l got lnto thls for the love of the art
forn, the rreatlvltv and the energv and the hustle of the rulture, the |ov of watrhlng anv ar-
tlstlr µro|ert rone together, whether lt’s a song ln the rerordlng studlo or a nagazlne ln the
0Z0NE ofñre. Anvhodv who doesn’t resµert ne vet ran klss nv ass. l’n |ust gettlng started.
- 1ulla Beverlv, |h©ozonenag.ron
l had a hunrh of hlrthdav µartles
and a lot of folks rane out.
Young 1eezv fl Kanve West “Put 0n”
Yung LA fl Young Ðro 6 I.l. “Aln’t l lRenlx)”
Wale fl Lll Wavne “Nlke Boots lRenlx)”
Ðannvl fl Von Pea “l Ðon’t Know”
Boo Rosslnl “head Llke Kush”
Kldz ln Ihe hall “lnner he”
Iav Ðlzn fl I-Paln 6 Rlrk Ross “Bean he Uµ”
Yung Berg fl Casha “Ihe Buslness”
London “0ne Z hanv”
I-Paln “Sllver 6 6old”
Kerl hllson “Energv”
B Slnn “Ialk lor A hlnute”
Klsha 6 hlrhelle are now ron-
µletelv lnfatuated wlth Plthull
Wehhle 6 l © Rhvthn Cltv ln
Strlklng a |all µose wlth Bun B,
Kardlnal 0fñshall, 6 Ðavld Ban-
ner © Bar Rlo ln houston
...and Wlllv Northµole fron
Phoenlx, who looks llke he rould
he 6rafh’s West Coast twln!
6rafh 6 l © Plunn ln NYC
10 THINGS I’M
HATIN’ ON PART 2
hv ronedlan Klana Ðanrle
I. Klh KARÐAShlAN’S ASS
As a slster, l’n verv offended that thls rhlrk’s
ass ls so hlgl Brothas, v’all know a slsta
that’s llght ln the ass ls a dlsaµµolntnentl
Irust ne, l knowl When l wear nv hottest
|eans, l trv to stav farlng forward herause l
don’t want hln to see nv fattv. KK, ls that
reallv vour ass! Reggle, tell us the truthl We
won’t tell vou toldl
Z. ChlCKS WlIh PlNKY I0ES IhAI W0N’I SIAY
lN IhE SANÐAL
lf l ran see that vour toe ls not ln vour shoe,
ran’t vou see too! l know that sonetlnes,
ladles, we take the µaln to look rute and huv
thlngs that are too snall for us. But we have
to derlare the renegade µlnkv toe unarreµt-
ahle. Irust ne, the shoes nav he hot as hell,
hut lf vour toes ls hanglng off and out, vou
lowered lts ratlng on the had-ass shoe ne-
ter. Please, for the sake of all of us, uµgrade.
6et vour rorrert shoe slzel
J. ChlCKS WlIh 600Ð hEAÐ, ESPEClALLY Y0U,
lan, l an the trlllest vou’ll ever neet. But l’ll
he the ñrst to tell vou that l ran’t glve good
head. l have trledl l have hlg sexv llµs, a wet
nouth, and nv llµ gloss ls alwavs µoµµln’,
hut l have a gaµ ln nv teeth. l have all the
µroµer tools hut l an a srraµerl So, ves, l’n
hatlng on the rhlrks wlth the nean head
gane. lt’s a sad sltuatlon when vou neet a
dude and he ls |ust as exrlted ahout vou as
vou are ahout hln, and then when vou ñnallv
get down to huslness, vou srraµe hlnl You’ll
never he asked for head agaln. Ðannl l gave
hln a hand-ald though.
+. IhE BR0AÐ IhAI 0WNS KEIChUP, IERESA
Ðon’t vou wlsh vour nana was snart
enough to snash tonatoes, add sone salt,
and whatever else nakes the rerlµe for
ketrhuµ! lf hs. Ieresa derlded to shut down
the ketrhuµ huslness, hlark folks would he
ln trouhle. Blark folks wlll µut ketrhuµ on
evervthlng fron noodles to nlµµlesl Ðon’t
get that look on v’all fare, v’all know v’all
done trled ltl You hetter hoµe that Senator
1ohn Kerrv keeµs lll nana haµµv or vou’ll
have sone drv-ass rurlv frles, or nlµµles,
whlrhever ls vour thlng.
S. Al6hAN BEARÐS lN IhE SUhhER
Bruh, lt nust he a nllllon degrees on the
tlµ of vour rhln. l heg... no, l µlead that vou
reronslder the Afghan heard that soneone
l*rough*RlrkRoss*rough*) has nade a fash-
lon statenent. l do understand the need for
farlal halr, esµerlallv on a grown nan, hut
reallv, do vou have to look llke 0sana hln
Laden! havhe that’s whv we ran’t ñnd hln.
I6 ll 0Z0NE hA6
0Z0NE hA6 ll I!
I8 ll 0Z0NE hA6
hot Stvlz ls now slgned to Swagg Ieanl1lve Rerords, Yung 1or’s lahel. Ð1
Shaun I had hls hldwest Conrert Serles at Reggle’s. Iwlsta ls gettlng readv to
release the Sµeedknot hohstaz alhun on hls 6et honev 6ang lnµrlnt. Cool Klds
are tourlng glohallv. lrenont 1arkson aµµeared on B.E.I.’s lreestvle lrldav.
Ð1 KC Perfert hangs out Cluh Ðvlne and the Negro League Cafe. he also nlxes
on C0RE Ð1s Slrlus hlxshow Radlo. Ð1 Shotlne ls releaslng hls I00 h0I for IV
serles. Cherk out the hlogsµot N0lÐvstraxster.ron. Power 9Z relehrated thelr
!-vear annlversarv. BenI and Shawnna have a new slngle hulldlng on the
alrwaves. L.E.P. µerforned wlth Shawtv Lo at the Sulte.
- 1anal hooks l1hooks©tnall.ron)
Khadl|ah, “ûueen of Ihe Cltv,” has heen grlndlng reallv hard and teanlng uµ
wlth the hlxen Vlxen, Ð1 Ðlneµlere, to show these nlggas who’s the “Boss.”
Ihe Rltz nlghtrluh ls golng strong thls sunner and has a huge roster of arts
on the uµronlng llst. B-Lurk ls the voungest rat on the roster and he’s hatln’
on evervhodv, so don’t take that shlt µersonal – lt’s |ust B-Lurk. Kavo hontana
has released hls ÐVÐ Before the Ðeal and lt ran he seen on all the loral rhan-
- 1udv 1ones l1udv©11onesent.ron)
loxle IùS’s lanllv Ðav ln the Park ls ronlng. 0ver the vears, lanllv Ðav ln
the Park has lntrodured artlsts llke harv 1. Bllge. lt was the ñrst µlare I.l.
µerforned after hls Zùù+ µrlson release, and on that sane dav, hosted Crlne
hoh’s “Knurk lf You Burk” vldeo shoot. ln addltlon to lanllv Ðav, two hlg
nane artlsts are srheduled to nake a stoµ ln the fountaln rltv, and the serond
annual hlµ hoµ Sunnlt klrks off ln 1ulv.
- Sllrk Sevllle lSllrkSevllle©gnall.ron)
Ihe 6et En hanls are taklng the rltv of Bnore hv storn wlth thelr Cold Sun-
ner ranµalgn. Everv lrldav lhav Znd thru Seµtenher Sth) thev are releaslng a
freestvle over a rlasslr fenale hlµ hoµ lnstrunental. lron “Push lt” to “Paµer
Ihln” to “Suµersonlr,” these two fenales are the huzz of hlµ hoµ. Ihev have
rerentlv heen rovered ln nagazlnes llke Rolllng Stone, VlBE, and US Weeklv.
Ihe freestvles are avallahle everv week on thelr hvsµare µage and lader.ron.
Ihev are deñnltelv the next hlg thlng ln hlµ hoµ.
- Ðarkroon Produrtlons lIheÐarkRoonlnr©vahoo.ron)
ABILENE/SAN ANGELO, TX:
Slaughter house Entertalnnent hrought sone heat to the Cltv of Lene wlth
µerfornanres hv Irae and Steak-n-Shrlnµ’s Lurkv Lurlano. Ðallas’ lnnortal
Soldlerz shared the stage wlth llrst Class, hI Cllque, Roh Llovd, and Ð1 ‘Rreal.
Poetlr Ihug droµµed hls IJth CÐ Ðown South Ihugz Vol. J wlth trarks fron
hAWK, Blg 6en, Lurkv Lurlano, 6rlnn, Coast, and Klottl. llrst Class released
thelr nlxtaµe 6et lt Ðone Vol. J. h.A.S.h. h0ÐE hosted hv Kvle Lee. lt features
Sµark Ðawg, Ða Rvno, and lade Ðogg. Ð1 Skld sµlns the Bat Cave, Ð1 0hzene
works College Nlghts at El Sltlo, and Ð1 1ale ls at hldnlte Rodeo J.
- Chrlstlan llores lrdog©radloahllene.ron)
Iexas Relav weekend had Sù,ùùù+ vlsltors to the rltv. Bavu Blakes and Irev
Songz were sone of the µerforners who took stage at the Urhan huslr lestl-
val. Kanve West, Luµe llasro, Rlanna, and N.E.R.Ð rane through for the 6low ln
the Ðark Iour. Raµld Rlr’s new slngle “Call he,” fron hls uµronlng Whut lt Ðew
alhun, features Chanllllonalre and Challe Bov. Bun B rane to town for an ln-
store slgnlng at huslr hanla and hls ll Irlll alhun release µartv at Eno’s.
- 0.6. of Luxurv hlndz lwww.luxurvnlndz.ron)
BAY ST. LOUIS, MS:
Choµ the Iruth and Ihe Blork Burnaz tore lt down at Nel’s Sµorts Bar 6 Lounge.
Ihe Swanµ Root Kllk has announred thev are releaslng thelr alhun hlsslsslµ-
µl’s Serret Weaµon. huggv Bear the Poet, along wlth Shakesµear and frlends,
have nad µoetrv skllls. Sone of Shakesµear’s Katrlna footage was used ln
Sµlke Lee’s ñln When the Levees Broke. 6et readv for Ð1 Ðellvte’s Ist Annual
Produrer 6 Artlst Sunnlt.
- Ð1 Ðellvte lunodasound©vahoo.ron)
Bun B hlt the town durlng the hlles College Annual h-Ðav to µronote hls
new alhun ll Irlll. Ihe Carter 6rouµ Car Show took µlare at Ihe Alahana State
lalrgrounds, wlth Pastor Irov and nanv others swlnglng through. Yo 6ottl
grared the stage at Ihe Contlnental Ballroon. h.P. droµµed another nlxtaµe.
Ð1 C. Ross of IùJ.I WEUPllreewlll Rerords droµµed Showtvne Iake Z featurlng
Younghloodz, Plavaz Clrrle, Khao, 6urrl hane, and Corev Barhar. 0Z0NE haga-
zlne rane through for the B.A. Bovz’ vldeo shoot. Vlew hohh ls dolng shows
around the rltv and Blrnlnghan 1’s new slngle “Cazals” ls gettlng sµlns.
- K. Blhhs lAll0rNothlngProno©hotnall.ron)
I8 ll 0Z0NE hA6
0Z0NE hA6 ll I9
“Rldln Wlt’ No Celllng” fron Boss hogg 0utlaws and Slln Ihugga. Ihe 6
Kanµ ls reµµln’ South of houston wlth the new µro|ert Agalnst All 0ddz.
Ihe love for Plnµ C ls so strong that 6 Kanµ ls glvlng a µerrent of sales
to hls klds. h.l.S.Ð. ls hrlnglng the orlglnal hlµ hoµ wlth “Ihe Ðlstrlrt.”
Bvron Bank, Uµµa Ðek, Irae, and ABN all droµµed snashes rerentlv.
- 1av 6anhle lhv.Uµrlose©gnall.ron)
Brew, hs. Ðunas, and ABC Ball Bonds ls stavlng husv gettlng folks out
of |all. Plrture Perfert has rluh µlrs on lork. Ihev also have µlaver
µrlres on µortfollo µarkages and a new loratlon at J8th and Park. Lll
PeeWee and Ðlnellfe Ent. are gettlng a huzz ln the streets. 6lg lan ls
µuttlng on shows to suµµort the loral raµ srene. Irash Llfe Ent. and
hoggBlllles dld the rrunkest µerfornanre l’ve ever seen ln lndlanaµo-
lls. Naµµvvllle’s slngle “Suµa Clean” wlth Lll Boosle ls hlazln’ alrwaves.
Ðragged Uµ huslr’s new loratlon ls shorklng the world wlth lts
lnµresslve nurals and grafñtl. Cherk out the Ð1 Srrew, U6K, and 6urrl
- Ð1 Blark ld|hlarkhrµ©tnall.ron)
Young 1eezv nade hls wav hark to the Caµltal Cltv rourtesv of hls
newest addltlon to the CIE lahel, Boo “Rosslnl.” Stax’s 6th Annual
Blrthdav Iakeover was rrazv. A gunnan oµened ñre lnslde Uµµer
Level, rreatlng another rurkus wlth the navor. Rlrk Ross and Wehhle
hlt the rltv, and Wehhle had a llttle alterratlon wlth the sherlff’s de-
µartnent uµon hls arrlval. Soul|a Bov, hurrlrane Chrls, and B.E.I. host
Ierrenre 1 also rane through the rltv, naklng the klds haµµv wlth an
end of the srhool vear |an.
- Ianhra Cherle lIanhraCherle©aol.ron) 6 Stax lhlorkwear©tno.
hldget har hrought VhI to the rltv whlle ñlnlng for hls new show
l Love honev lronlng 1ulv !th). We ran’t get enough of Boosle and
Wehhle, µlus Yo 6ottl and Pleasure P stoµµed through for Blgga
Rankln’s I6th Cool Runnlngs Annlversarv at Plush. Blgga few over
IS hard-worklng 1arksonvllllans llnrludlng hldget har, nvself,
Ð1 Kool-Ald, hs. Ðvnastv, and Ierrenre Ivson) to Kansas Cltv for
hon-E-6’s vldeo featurlng Yo 6ottl and Rlrk Ross. Ihe hardheadz
shot a vldeo wlth Swordz, Young 1eezv stunted through the rltv for
6arñeld’s hlrthdav, and C.E.0. not onlv threw another outrageous
loan Partv hut also droµµed a new nlxtaµe wlth Ð1 û+S. A Lot Z
Lose has a new rluh snash “Ballln on You” featurlng Shawn 1av.
- Lll Rudv lLllRudvRu©vahoo.ron)
KANSAS CITY, MO/KS:
0Z0NE hagazlne and hIV 1ans lnvaded the town and ñlned the
next eµlsode of Raµquest. Kansas Cltv’s Klng Ierh N9ne was one
of the featured artlsts ln the shoot and hls new alhun Klller ls
ln stores now. Be on the look out for Leglon the Legend, he |ust
slgned wlth SIL µrodurtlon tean Ihe Irarkhovz and hls slngle
“Paranedlr” ls hlazlng hot IùJ 1anz’ Underground heat. Ð1 Rlre ls
worklng on hls Stlll ln Ihese Streets ronµllatlon that wlll feature
the street hanger “Whlµ lt” fron Chaln 6ang Parolees.
- Kennv Ðlanondz lKennvÐlanondz©gnall.ron)
LAS VEGAS, NV:
1av-Z, Kanve West, henµhls Bleek, Luµe llasro, Pharrell, Ð1 Clue,
llo-Rlda, Sugar hlll 6ang, Lll 1on, Ð1 Ðrana, and Ludarrls have all
heen on the srene. Las Vegas sends our rondolenres to the fanllv
and frlends of 0rlsh 6rlnstead – orlglnal nenher of R6B grouµ !ùZ
and twln slster of lrlsh – who rerentlv µassed awav. 0ur thoughts
and µravers are wlth vou.
- Portla 1arkson lPortla1©sµrlnt.hlarkherrv.net)
LOS ANGELES, CA:
1av-Z and harv 1. nurdered L.A. wlth three stellar shows, followed
a week later hv Kanve West’s 6low ln the Ðark Iour. KPWR’s annual
Powerhouse Conrert hoasts one of the doµest llne-uµs that a Raµ
fan rould lnaglne, featurlng µerfornanres hv Lll Wavne, 6ane,
lre Cuhe, I-Paln, Chrls Brown, Colhv 0’Ðonls and nore. USC Suµer
lrosh, 0.1. havo, enters the NBA draft anldst allegatlons he vlo-
lated NCAA rules and took the rheese whlle ln srhool. 0h well, get
that nonev µlavhov. R.l.P. to Xzlhlt’s son Xavler who µassed after
onlv II davs ln the world. 0ur µravers are wlth vou X.
- Ant Wrlght of Swag, lnr. lwww.hvsµare.ronlantsandg)
hr. Srarfare, Z Plstols, Rav 1, Rorko, Shawtv Lo,
Ðwele, Erlr Roherson, Bun B, and even Ihe llavor
of Love glrls have stoµµed hv to klrk lt. Eleµhant
han got hls trunk grahhed hv sone wlld fans lgo to
fvµaµerhlog.ron to see the vldeo). Ihe llvµaµer had
lts ñrst lndustrv event wlth exers fron Ðef 1an, B.E.I.,
lntersroµe, and other lahels. 0n the nuslr srene,
look out for 0hlo’s own Searlus Add, he’s hlowlng uµ
ln the hldwest. hls Unµlugged ronrert was doµe. llv
Unlon ls µerfornlng wlth Ihe Cool Klds on sone of the
- Yohannan Ierrell llnagelnq©gnall.ron)
DALLAS/FT. WORTH, TX:
Ieenage artlst Lll Iwlst slgned wlth Cash honev. Stuh
a Lean has evervhodv wearlng hls Addlktlon rlothlng,
whlle lat Plnµ ls naklng the rluhs and radlo do the
“Rark Ðaddv.” 9!.9 the Beat Car Show 6 Conrert had
downtown rrunk. hetro huzlk ls lettlng all loral artlsts
µerforn at Paln Bearh on lrldav nlghts. Ihe Iraµ Star
Cartel ls keeµlng the Westslde of the hetroµlex on
rhlll wlth “l’n Cool.” Cluh 8Zù ls vour new Sundav nlght
sµot ln lunkvtown. Ire Ð ls on the alrwaves wlth “6utta
Chlrk” and Versatlle droµµed hls Verses the World alhun.
lree Iwlsted Blark, Z-Ro, and Boleg rltv.
- Edward “Pookle” hall lurhansouth©gnall.ron)
Ihe hlstorlral hollv Strlµ ln Park hlll was hurned down, and the
ronnunltv ls outraged. 0n the Eastslde of town, the rreator of
the Crlµs ln Ðenver durlng the 8ùs, hlrhael “Cvro hlke” Ashurv,
was nurdered. Ihe Nuggets talk ahout tradlng Carnelo and Canhv.
0n a hetter note, lnnerstate lke droµµed hls hest work tltled 1av-Z
of the Blarktoµ. Ktone I.V. vldeo show now alrs weeklv along wlth
6roove Zone and Real hlµ hoµ SZ8ù. lreestvle lrldavs at 0Nl’s Barher-
shoµ ls µoµµln’, Ihe Loft ls |an µarked weeklv as well as 9S.! the Partv
out at Paladlun. Sunner 1an ls featurlng ahout Iù hlg artlsts and llrst
Saturdavs at Blue lre ls gonna he hlg all sunner.
- Ð1 Ktone lhvsµare.ronld|ktonedotron)
Ðeezv’s new µro|ert Roll hodel ls ln the streets. Irlrk-Irlrk ls heatlng
uµ the alrwaves wlth “Let’s Work.” ldentlral ls gettlng vldeo µlav wlth
thelr slngle “l’n Ðoln What l Ðo.” Ihe Zone Radlo l89.J lh) relehrated
lts 6-vear annlversarv. lh 98 W1LB had thelr annual What’s Next on
the henu Conrert at St. Andrews hall. Stretrh honev was featured on
Allhlµhoµ.ron. Radlo µersonalltv Cheron and llavor of Love Z wln-
ner Ðeellshls had an on-alr alterratlon wlth Khla. ÐIZ ls set to droµ
a new nlxtaµe. You ran exµert to hear Enlnen, as well as Rovre Ða
S’9”, 6ulltv Slnµson, Klng 6ordv, honlra Blalre, harv Won, lanous 6
llane, and Rork Botton. Ladv Blade ls worklng on her nlxtaµe ûueen
of the Cltv. - A1 ltheJIJreµort©vahoo.ron) 6 Erlr tha Crunk lhvsµare.
Ð6R Pronotlons and Creatlve Vvhes Entertalnnent teaned uµ for the ñrst annual
Connunltv Ðav on Sµrlng Street. ln attendanre to show suµµort were Iallahas-
see raµµer Ire Snatrh, hohlle raµµer Ihao, hood hard Ð1 harrus Kage, and over
Zùù nenhers of the ronnunltv of all ages. Ihere was nuslr, food, and fun for
all. huslral guests srheduled to nake aµµearanres ln the near future lnrlude
BloodRaw, Ðolla, Klnfolk Kla Shlne, and Young Ralµh.
- Ð1 Akll lÐ1.Akll©vahoo.ron)
hlanl lnvades the Vllle wlth featured µerfornanres fron Brlsro, Are hood, Blzzle,
Irlrk Ðaddv and the Ðunk Rvders, as well as the ñrst art slgned to Yung 1or’s la-
hel, hot Stvlz. Slnre lt’s a rollege town, sunner has slowed down the rluh srene
hut that hasn’t stoµµed the B.R.E. Cartel fron tearlng lt down on the I’s and Z’s
everv Saturdav, along wlth hr. Rlµµer and Ð1 ++ µuttlng lt down everv Ihlrstv
Ihursdav. Ð1 Ierrah of haglr IùI.J and the 6atekeeµers nakes hlstorv hv helng
the ñrst fron 6alnesvllle to aµµear on BEI’s Raµ Cltv.
- 1ett 1arkson lgS|ett©gnall.ron)
Bun B ls ll Irlll and showed lt at Bar Rlo for hls alhun release µartv. 6L Produr-
tlons ls µushlng out hlts for Letova Lurkett’s new CÐ, as well as the new snash
0Z0NE hA6 ll I9
Zù ll 0Z0NE hA6
Ðerhv Weekend was off the neat rark wlth µartles galore. lrldav, Ð1s û+S and
Ðlneµlere were on the I’s 6 Z’s at Ihe Vllla. Saturdav, the 6rand 6ala was a
star-studded event wlth relehs llke 6ahrlelle Unlon, Boh 1ohnson, hlrhael
Strahan, I-ho 6oodle, Irarv Ednonds, and others. hs. Sharlene Shanklln
organlzed thls event. Ðarrell 6rlfñth’s µartv µoµµed as usual, Ð1 Kld Caµrl dld
hln, so dld Plalhol, BÐh1, lanous, and IhruÐaRoof. Sundav, the lunk llex
Car Show was verv rolorful. KYhP Kanµ hosted the Znd Annual Awards. 0ur
hearts go out to Statlr’s wlfe Avontl and Lll Ð for the Irlhute to a Legend at
- Ðlvlne Ða lnstagata l0uttaÐaShoµEnt©hotnall.ron)
Snoke networked wlth 1 Prlnre 1r. and Ð 6lover to hrlng ln heavv-hltters
Irae, 1avton and Boss of A.B.N, A Ðuh, Ð Ward, and hlke hoµ to Cluh hvµnotlr.
hv Lvfe Rerords’ N’Rlvah, Yung honev, and Advkted Sol have a serlous huzz
ln Central Iexas. L.A. of BIù6.J dlsrussed 0Z0NE’s Purµle Raln artlrle llve on
the radlo. Blg Lunnv had an Aµµle Botton Show at Cluh Rlo. Sµark Ðawg, h1,
and hlke hee of 6reen Cltv were on !IJ the Beat and 6utta of hark’s on the
Rlse droµs hls slngle “Wood on hv Ðash.”
- Ire Ðuhh ltreduhh©hotnall.ron)
hlxtaµe season klrks off wlth lnsane of Z6 and 9!.9’s +1 la.k.a. hr. +th 0f
1ulv) releaslng Keeµlng hv Sanltv. lorsvth ls ln the gane wlth a hot one
fron Blshoµ Cltv. hls “Polo’s and lre Crean” ls a rluh hanger. Ð1s Rlr llare,
Ieknlkz and Storn set lt off at Ihe Rork for Ieknlkz’ B-Ðav Bash. 6orllla Zoe
and Bohagon rane through as well.
- All Ror lradlod|Z+Zùùù©vahoo.ron)
MANATEE COUNTY, FL:
Runha Lounge held a 6orllla Zoe ronrert wlth oµenlng art 6eno 6 Skunk
µerfornlng thelr slngle “Burket.” Ihe slngle was lnrluded on the latest I1s
Ð1s Iastenaker’s 0nlv CÐ. Sllµ-N-Sllde Street artlst Chlll Ða hllllon Ðollar han
rontlnues to nake hls µresenre seen all over llorlda. Ihere’s deñnltelv heen
a drought ln the nlght llfe for Bradenton, Sarasota, and Palnetto slnre Cluh
heat rlosed. Ihe onlv regular survlvor ls the Blg Bro Conedv Show held everv
lrldav at the Bella Vlsta Bulldlng. 0µen nlr ls fron Iù-II Ph, followed hv
ronlrs fron B.E.I. and Last Conlr Standlng. lt’s hosted hv 6lgallo Weeze and
96.S lh ls on the srene. lor nore lnfo rall 9+I-S9Z-ùJ+J.
- hollvwoodred lera988ù©vahoo.ron)
6angsta Boo and La Chat have rreated thelr own renlx of Ihree 6’s “l’d
Rather.” Although thev nav have |ust heen furklng off, thev deñnltelv had
fun wlth thls one. Raµµer Iefon Ðon has heen gettlng lots of attentlon
ever slnre wlnnlng the henµhlsraµ.ron Showrase and has heen narketlng
hlnself qulte well. Kla Shlne has heen sµotted handlng out sone new slngles
around town. Not sure what to exµert wlth hls latest slngle tltled “hv New
Stvle,” hut we do know he’s heen on the rollahoratlon tlµ wlth sone other
- Ðeanna Brown lÐeanna.Brown©henµhlsRaµ.ron)
MOUNTAIN VIEW, CA:
Wlth headquarters llke A0L and 6oogle wlthln walklng dlstanre, thls wealthv
town ls not all work and no µlav. Ihe Shorellne Anµhltheater used to he
hone to KhEL’s Sunner 1an ronrerts untll a µerson was nurdered after the
show ln ZùùS. Ihe venue sraled hark for a rouµle of vears, vet lt’s wllllng to
host the Rork Ihe Bells Zùù8 ronrert featurlng hos Ðef, Rednan and hethod
han, A Irlhe Called ûuest, Raekwon, and 6hostfare along wlth a slew of
other artlsts that started thls raµ shlt lNas and Rakln). And for the grown
and sexv, the legendarv Stevle Wonder µerforns for one nlght onlv when he
nakes a rare Bav Area aµµearanre.
- Kav Newell lkavozonenag©gnall.ron)
Shan loster ls ofñrlallv headed to the NBA and ISU’s own Ðonlnlque Rodg-
ers-Cronartle was selerted ln the Ist round of the NlL Ðraft. hang Ilne shut
the rltv down agaln for thelr two-vear annlversarv µartv. Pearl luslon Retro
ls now oµen and the Ist Iennessee huslr Conferenre and hlµ hoµ Awards
µlans to shlne even nore llght on the state. C-Ðuh, C-Lo, and Crlsls are now
Ðerrtv Ð1s. Skatehoard P’s slngle “lresh out the Cluh” µrodured hv late East-
wood ls a sunner anthen and the Annual CanrerlLeo Blrthdav Bash hosted
hv 1C, Serlous, and Ladv hlrage hodels sets the standard.
- 1anlro l1anlro©southernentawards.ron)
NEW ORLEANS, LA:
û9J’s Slah I ls the new Klng of Nlghts ln the Sù+. he’s the µerfert surressor
to Wlld Wavne. Ihe hlµ hoµ hour wlth Alex hrCondult ls the hottest show on
Lovola Unlversltv’s ranµus. Ihev hegan svndlratlng to W0ÐU Radlo ln Norfolk,
VA hv featurlng fenale raµµer JÐ Na’Iee. Ð1 honev lresh has Ihe Ðurk 0ff
µoµµln’ everv week. Everv hornets’ hone µlavoff gane was followed hv an
after µartv and the ladles were ln the hulldlng. Ihe hottest new releases out
of the Creole rorkµlt are Ihe Show’s Vlrtorv Laµ, K-6ates and B.6.’s nlxtaµe,
and CurrenSv’s |olnt “Welrone to the Wlnner’s Clrrle.”
C. Wakelev and the 6atekeeµers rane to town µronotlng Iwo Ðogg Rerords’
Certlñed lfornerlv Blg Koon 6 hollvwood). 0ther energlng 0rala arts are 1lt 6
S.6. of Kornerhov Ent. and K.S.B. Ihe Znd Annual Lll Bov’s Pushlng Blg Wheels
Car Show got ralned out hut wlll he resrheduled. Ð1 Leezv’s next nlxtaµe Iote
Iha Cltv J ls ronlng soon.
- Ð1 Leezv lÐ1LeezvJSZ©vahoo.ron)- Ðerrlrk Iha lranrhlse lwww.hvsµare.
NEW YORK, NY
halno’s snash slngle “hl hater” has heen hrewlng ln NYC for a nlnute now
and ls ahout to huhhle arross the rountrv. 6oogle lt, YouIuhe lt, get lt ln vour
llfe ASAP. 0n the underground level, a few artlsts naklng serlous nolse are
Ihe League fron Long lsland lgettlng a heavv ro-slgn fron Sha honev and
Kav Slav), Nlkal lleldz la rauraslan hC fron Rorhester wlth the rrazv slngle
“Rarlst”), and a fenale enree wlth a lvrlral ohsesslon, Nlna B fron Ravenel
- 1. hatrh lwww.hvsµare.ronl|asonhadshlan)
Warner Brothers’ own Wlz Khallfa has evervhodv savlng “Sav Yea” and Paµer
Bovs Entertalnnent ls µushlng “Iraµ Walk” featurlng Ð1 Unk. S. honev ls stlll
the nan and Ð1s Boogle, 6û, Kode Wred, Blark Steel, and Srhlzo are worklng
hard. l-Blork Rerords got the slngle “Wrlst 6ane” and thelr new nlxtaµe All
Ahout the 6waµ. “We Run lt” ls all over the net. Boaz and Vonn Ireeze ron-
tlnue to suµµlv the hlts. “6o hard or go hone” ls Plttshurgh’s new notto.
- Lola Slns llolaslns©gnall.ron)
PORTLAND, OR & IDAHO:
honster tours are hlttlng Ihe Rose Cltv thls sunner. Ioo Short, Andre Nlrka-
tlna, hlke P, and Cool Nutz all on one stage – lt’s a West Coast Classlr. Ðon’t
sleeµ on the SùJ grlndas llke Lll’ lats of hl Rollerz Rerords. hls Coast Z Coast
nlxtaµe serles ls valldated and hls lahel |ust ofñrlallv slgned Ihe Sourre’s
Unslgned hvµe Slo Poke, a.k.a. SP, to a deal for hls serond full length µro|ert
Ihe Aµµrerlatlon 0f. Ihat’s three NW artlsts ln Ihe Sourre’s Unslgned hvµe ln
less than half a vear – sonethlng’s ln the water, hahv.
- Luvva 1 lhvsµare.ronlluvva|)
REPUBLIC OF IRELAND:
Runors are ranµant thls nonth ahout the return of lreland’s onlv hlµ hoµ
radlo statlon Vlhe lh whlrh was shut down ñve vears ago hv loral µollre.
Wlth a full srhedule leaked to us, lt aµµears that wlthln weeks the µlrate
wlll he hark on alr, stronger than hefore. UK’s #I 1odle Avsha was ln Ðuhlln
thls nonth, µerfornlng the hlt slngle “hearthroken” to a raµarltv rrowd.
Ihe heavler hlµ hoµ fans were treated to sold-out hadllh and A-Irak shows,
whlle lt was a nonth that saw nunerous hlµ hoµ sµots known for suµµortlng
loral talent struggle to stav afoat.
- Kev Storrs lkevstorrs©gnall.ron)
SAN DIEGO, CA:
lndeµendent underground artlsts fron Ðlego to L.A. unlte on the ñfth lnstall-
nent of the Street Pressure nlxtaµe serles. Z9ù.J’s Extrene Autofest lnvaded
the Chargers ûualronn Stadlun, the event even took tlne to address Ðlego’s
underground lllegal Street Rarlng µrohlens vla Rarelegal.ron. Iourlsn ls
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Ihe streets are huzzln’ wlth lots of new rerords out of llorlda. Are hood got
the new |olnt “Cash llow” featurlng our verv own I-Paln and nv nan Rlrk
Ross. Ihls rerord ls golng hard, as ls 6rlnd hode’s new |olnt “She So llv” and
Blzzle’s “Naked hustle.” I1’s Ð1’s huslr Conferenre was a surress wlth sone
of the hottest µrodurers dolng thelr thlng ln the heat hattle. We had a sµerlal
surµrlse guest aµµearanre hv Chllll of ILC to add to the exrltenent.
- Ð1 Ðaµ lÐ1Ðaµ0nllne©gnall.ron)
Ð1s hlngle hlxx and Coz nanned the I’s and Z’s whlle Jrd Leg 6reg hosted
the Wonen’s NCAA llnal lour at Ihe St. Pete Ilnes lre lorun. Avrh returned
to Iù6 6 Park ln a loslng effort, hut launrhed hls own llne of hottled water
ralled Avrh Z-0. hC Serrh ralled lnto Ihe hlµ-hawk hour to dlsruss Khla’s
addltlon to VhI’s hlss Raµ Suµrene. hlµ hoµ Soda Shoµ hosted Iango’s alhun
llstenlng µartv and “I6 Bars” vldeo shoot. 6ateKeeµer afñllate Ð1 Shlzn aµ-
µeared on BEI’s Raµ Cltv.
- Sllrk Worthlngton lSllrkWorthl8IJ©gnall.ron)
lt’s goln’ down at Cluh Pure everv weekend wlth Ð1 6ood6round as thelr
newest resldent Ð1. Ioµ-Bar Code, Ranal honetown heat, and Ihe 6oodfellas
µresents Ihe Sunner Swag Bearh Partv wlth Ð1 Klng Arthur and V.l.C. Ðen
lranrhlze Bovz vlslted IùS.J K1AhZ and Kool Kelth rondurted the exrluslve
lntervlew. Ð1 Ðre the honsta heats uµ the street wlth hls newest nlxtaµe en-
tltled Certlñed Street lnvaslon Vol. Z ro-hosted hv vours trulv, Ð1 Clvll Rlghtz.
- Ð1 Clvll Rlghtz lhvsµare.ronlÐ1ClvllRlghtz)
VIRGINIA BEACH, VA:
Kanve West, Luµe llasro, N.E.R.Ð., and Rhlanna were ln town for the 6low ln
the Ðark Iour. Kanve was the hest hv far. Plles rane to Cluh hvstlque and
had all the doµe hovs ln full effert. “Who hotter than he!” ls one of the hot-
test |olnts ln VA rlght now. Ðouht 6otrha was featured on BEI’s Raµ Cltv and
reallv reµresented for the hood. 0ld Ðonlnlon Unlversltv’s Canµus Chaos,
lnltlated hv Nlrkl Anderson, hrought Cassldv, Wale, and hurrlrane Chrls to the
!S!. 1oe Pro rontlnues to relgn as the Klng of Cluhs ln VA.
- Young lane lrontartvoungfane©gnall.ron)
Slnre slgnlng wlth lntersroµe and hark Ronson’s Alldo Rerords, Wale has heen
µoµµlng uµ all over the µlare as hlµ hoµ’s newest talent. Ihe sneaker-head
enree has heen tradlng hars wlth hls favorlte raµµer Blark Ihought. he aµ-
µeared wlth Chrlsette hlrhelle on Ihe Roots’ vldeo “Rlslng Uµ” and on the Ða-
vld Letternan Show. lron the Rork the Bells ronrert to LR6 ads, Wale ls shlnlng
nurh deserved llght on Washlngton, ÐC. he |ust droµµed hls Selnfeld-lnsµlred
hlxtaµe Ahout Nothlng and hls dehut alhun ls due out later thls vear.
- Pharoh Iallh lPtallh©gnall.ron)
soarlng thls vear and the hlµ hoµ ronnunltv ls taklng advantage of the
hoon wlth shows hv Ervkah Badu, Lll Wavne, Snooµ Ðogg, Ðav Z6, and even a
Serret Breakfast show wlth Usher.
- Ant Wrlght of Swag, lnr. lhvsµare.ronlantsandg)
W1WZ had a sµerlal neet-and-greet for lts llsteners. Ihe Skv Bar and 6rlll
ls the new hot sµot on lrl and Sat nlghts. Ð1 lrank Whlte and 6reg Street
released 6unµ’s host hated Vol. S. Ihe haxxlnun Exµosure Networklng and
huslr Conferenre was tlght. Even though the host was golng off on everv-
hodv, lt stlll allowed µartlrlµants to network wlth I.1. Chaµnan, Ð1 Aarles,
Reewlne Radlo, Cadlllar Ðon lahove, wlth hot 6lrl haxlnun and Kanlkaze),
Khao, Rlskav, Ðr. langaz, Lll Chaµµv, Bana hlµ hoµ, etr. Kllla Katt and Klng
South are runored to he dlsslng I. Long slnre thev’ve gotten wlth Ilght Z Ðef.
All l know ls sonehodv sold sonehodv’s |ewelrv to get sonehodv out of |all.
- Ð1 lrank Whlte lhvsµare.ronlÐ1lrankWhlte96) 6 hot 6lrl haxlnun lhot6lrl.
Ihe nonth klrked off wlth Whlte Chorolate’s Blrthdav at Cluh I!ù. Yola and
Clouds Entertalnnent showed haters thev weren’t gon’ glve uµ on throwlng
the hest µartles of the season. Ihev added Z Plstols and V.l.C. to thelr sunner
llne-uµ and even hlgger stars are ronlng soon. Ihe Next Z Blow nlxtaµe wlll
he released soon featurlng onlv the hest ln the underground nuslr world
fron all rorners of the naµ. here’s vour Raµquest tlµ of the nonth. use vour
hohhv to get µald.
- Lurkv lhvsµare.ronlShe_She)
hlghlv antlrlµated heat not onlv desrrlhes the Northwest’s deslre for sunner,
hut also lranework’s long overdue release on Kelvarae Entertalnnent, Ihls ls
lt. Rerent Northwest vlsltors lnrluded 1. Ross-Parrelll – the slngerlhC’s dehut,
Soooul lull hlxed 1ans ls doµe, so ls her llve show. Panona, CA’s Kokane has
noved uµ to Ihe Zù6. Seattle’s Ðvne Ðef ls another NW entltv rhrlstened as
Ihe Sourre’s Unslgned hvµe – that’s three ln half a vear lSP, hlkev Vegas 6
- Luvva 1 lhvsµare.ronlluvva|)
ST. LOUIS, MO:
Vlr Ðanone, 1us Bleezv, and 0ooµs have heen hlessed ln 0Z0NE’s Patlentlv
Waltlng. Countv Brown ls now SIL’s hlttnenn Ð1 reµ and vours trulv, 1esse
1anes, ls now a hlttBreaka Ð1. hr. harrus hlxtaµe had Llffv Stokes of SµeedKnot
hohstaz on hls radlo show. hot nlxtaµes lnrlude Ð1 Blshoµ V Luv’s Sonethlng
to Sav Vol. +, E Ðuhh Ða hustla’s Ðouhle 1eoµardv Vol. Z, Ð1 Snalls and 6ena’s
Ihe Breakthrough, Ð1 A1’s holla at Ya Ðerrtv, Ð1 Irakstar’s Boogle Bang IJ,
Nlnnv Russell’s Beautlful Peoµle, and ÐerrtvBol hontana’s ÐerrtvBol Radlo. Ða
Banggaz also hlt the streets wlth New SIL Vol. Z whlrh lnrludes a ÐVÐ.
- 1esse 1anes l1esse1anesJI+©aol.ron)
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hese davs, lt seens llke evervone ls dolng a ronferenre andlor awards
show ln hlµ hoµ. What ls uµ wlth that! l guess µeoµle see one or two
µeoµle do lt, and thev thlnk thev have the µroµer ronnertlons, knowl-
edge, and oµlnlons to do lt thelr dann selves. Ihe µrohlen ls, nost fall.
lt’s not a nonev naker, and nost µeoµle seen to thlnk lt’s a qulrk rone uµ.
lt’s reallv not. Ask anvone who has done a ronferenre or awards show.
l helleve ln knowledge, so ln the µast three vears, l have attended everv
senlnar, ronferenre, and sunnlt that seened worthv and ñt nv srhedule.
Ihls keµt ne on the road for at least Iù davs a nonth ln the µast few vears,
vet onlv a handful of these events were worthwhlle. l have attended so nanv
hullshlt events that l an now ofñrlallv hurned out on senlnars, award shows,
host of the events larked the µroµer fundlng to advertlse and µronote the
event µroµerlv, so nunerous tlnes l ended uµ sµeaklng to roons wlth less
than Sù µeoµle. Alnost all of the events were done ln nlghtrluhs, whlrh
ronfused the attendees when thev were told to shut uµ and llsten to the folks
on stage sµeaklng. As vou ran guess, nost dldn’t shut uµ, so we ended uµ
sµeaklng to ourselves and the ñrst Iù feet of attendees wlth the dull hun of
volres ln the harkground to thoroughlv dlstrart and lnsult us.
And at alnost everv ronferenre, l ended uµ sµeaklng along slde of µeoµle
who were nore lnterested ln self-µronotlng thelr ronµanv or rrew, or who
gave wrong lnfornatlon to the attendees. hv favorlte was a loral lawver who
told the rrowd that artlsts dldn’t need to roµvrlght thelr nuslr. ldlotl
Seens nore than a few of the ronventlons trlrk folks lnto ronlng hv offerlng
showrase sµots lfor SSùù to SZ,ùùù a sµot), telllng the artlsts that thev wlll
get to µerforn ln front of lndustrv folks lveah, folks llke ne who wouldn’t
stav for a showrase even wlth a gun to nv head) who rould slgn then and
nake all of thelr dreans rone true.
Ihese surkers who µav for showrase sµots are ohvlouslv the µeoµle who are
talklng through the µanels ln the hark of the roon herause the na|orltv of
µanellsts artuallv tell artlsts exartlv how to get slgned to a rerord deal llf
vou were llstenlng, vou’d know too). hell, l sµoke over +ù tlnes ln the µast I+
nonths, and at everv event l talked ahout how to get a deal and how lnef-
fertlve lt ls to hand out denos. At the end of everv µanel, l was honharded
wlth denos. l also sklµµed everv showrase lwhlle lt’s lnµortant for artlsts
to µrartlre thelr rraft and µerforn, dolng so ln front of the lndustrv wlth the
lntentlon of gettlng slgned to a na|or lahel ls a waste—dolng so ln front of
ronsuners who wlll huv a CÐ ls a hetter nove, nore strateglr, and the sales
are nore llkelv to attrart a lahel to slgn vou).
Ihe lnµortanre of a loral senlnar ln snaller towns and rltles ls lts ahllltv
to hrlng together llke-nlnded µeoµle. ln areas llke 6alnesvllle, henµhls,
Augusta, San Antonlo, or 1arkson, a senlnar hrlngs together loral radlo
µeoµle, Ð1s, retallers, artlsts, etr, lnto one µlare so thev ran network and ln-
terart wlth earh other. lt’s a great wav for new µeoµle to get to know who ls
who, and an even hetter wav to µlan to work together on µro|erts and hulld
relatlonshlµs. Ihls ls a who-vou-know huslness. ln a µerfert world, these
events nav even hrlng ln surressful natlonal or reglonal folks fron the nuslr
lndustrv who are wllllng to share thelr serrets of surress lwlth the folks who
aren’t rudelv talklng to earh other durlng the µanel).
l hullt nv rareer at ronferenres and senlnars that natter—that’s how l
learned nurh of what l know ahout thls huslness. l net folks, keµt ln tourh,
and learned fron thelr exµerlenres. lnstead, we now have hundreds of llttle
senlnars that no one attends, wlth µanellsts who don’t reallv natter and at-
tendees who dldn’t rone to learn.
So, lf vou are µlannlng a ronferenre or senlnar ln vour area, µlease nake
sure vou ñnd the µerfert venue lnlghtrluhs are for showrases, not µanel
dlsrusslons), and sµonsors who are wllllng to lnvest ln vour vlslon. hake sure
vour µanellsts are a nlre nlx of surressful µeoµle who genulnelv want to
share useful lnfornatlon las oµµosed to alrlng out others or µunµlng uµ thelr
own huslnesses). Your µanellsts should ronslst of loral surressful µeoµle,
reglonallv estahllshed lndustrv µeoµle, and natlonallv slgnlñrant µeoµle—all
wlth µroven trark rerords. Ihe µanellsts should he µeoµle wllllng to glve
hark, not µeoµle ronlng lnto vour narketµlare to “raµe” the loral artlsts.
Plan the µanels arrordlng to vour narket. lf vou have an ahundanre of lndle
lahels ln vour area lllke anvwhere ln llorlda, Alahana, 6eorgla, etr) nake
rertaln vou have µanellsts who ran share knowledge on µuttlng out an lndle
rerord and navhe a LE6lIlhAIE dlstrlhutor on the µanel. lf vour narket has
no great µrodurers hut a ton of raµµers, nake sure vou have sone reglonal
and natlonal µrodurers on the µanel to helµ hoth the artlsts and the uµ and
ronlng µrodurers learn. llll the voldl Whatever vour ronnunltv ls nlsslng ls
what vou should he offerlng. You wlll nost llkelv need to fv kev µeoµle ln
and µut then uµ ln a derent hotel. Ihat ls standard unless vou have the ron-
nertlons and µower to ask µeoµle to rone at thelr own exµense.
Panel dlsrusslons should last at least an hour to get a real dlsrusslon golng,
and alnost as long for the audlenre to ask questlons. hake sure vou µost an
event srhedule on a wehslte so µeoµle know where to go and what’s golng
on. lt’s a good ldea to µrlnt that srhedule out and hand lt to vour attendees
as thev rone to vour event. hake sure the µanellsts rerelve lt ahead of tlne
so thev ran attend nore than |ust thelr µanel.
have a noderator who ran rontrol the rrowd and keeµ the dlsrusslon novlng
ln a llvelv fashlon. Ihls ls |ust as lnµortant as havlng lnterestlng µanellsts.
hake sure vou sµread the word ahout vour event. 1ust uslng free hvSµare
hlasts are not enough. Radlo ads, fvers and µosters, and advertlslng to the
urhan nuslr ronnunltv at least two nonths ahead ls kev for a snall event.
Slx nonths ahead lf vou are trvlng to attrart attendanre fron a larger area
llke vour entlre reglon. Ihe SEAs hegln advertlslng the next vear’s event the
week after the SEAs end. You don’t have to he that thorough, hut navhe
that’s whv the attendanre there alwavs hreaks a rouµle thousand. lf vour
event wasn’t worthv of µeoµle attendlng thls vear, there won’t he a next vear.
l know l won’t he hark.
And lastlv, lf there’s alreadv a surressful event ln vour area or reglon, ñnd
another avenue. Whv trv to roµv or ronµete wlth sonethlng that alreadv
works and works well! I1’s Ð1’s sµrlngs to nlnd. Everv ûuarter, hls event at-
trarts J,ùùù+ µeoµle, nostlv kev artlsts and lndustrv µeoµle. lf vou are ln that
reglon, whv would vou want to ronµete wlth that! You’d end uµ looklng had,
unahle to attrart the volune and the kev µeoµle that hls events attrart. Ðon’t
follow, lead. llnd what’s nlsslng ln vour reglon and suµµlv that. And then he
sure to do lt well. ll
CONFERENCES AND SEMINARS | By Wendy day (WWW.Wendyday.com)
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6 hlstah lAB © WVEE lAtlanta, 6A) ù+ ll Unµ, Suthern Bov, 6 6orllla Iek © Prlve for Irlna’s alhun release µartv lhlanl, lL) ùS ll 1 Cash 6 1on Young © Koha for Ireal’s vldeo shoot
l0rlando, lL) ù6 ll 6orllla Zoe 6 Vee © hanslon for Rlrk Ross’s “Irllla” alhun release µartv lhlanl, lL) ù! ll Kllla Kvleon 6 Bun B © Bar Rlo for Bun B’s Z Irlll alhun release µartv
lhouston, IX) ù8 ll Irae 6 Snlttv © Paul Wall’s hlrthdav ronrert lhouston, IX) ù9 ll Lll C 6 Khao on the set of “how We Ðo lt ln Ihe A” lAtlanta, 6A) Iù ll Ð1 lrle 6 Cee-Lo © hooter’s
Bearh Ball festlval lhlanl, lL) II ll Ðonlno 6 Sµark Ðawg © Ihe Beat !IJ lhouston, IX) IZ ll Nnette lntervlewlng Yung Berg 6 Rav 1 lhouston, IX) IJ ll Yung 1or, Ðaµa, 6rlnd, 6
guest on the set of hot Stvlz “Lookln Bov” vldeo shoot lAtlanta, 6A) I+ ll Ð1 Ðr Ðoon 6 Steµhanle B © Ihe hoon for I1’s Ð1’s lIallahassee, lL) IS ll Brandl 6arrla 6 Irouhlesun ©
Pashaa Ultra Lounge for Crlsro Kldd’s hlrthdav µartv lhouston, IX) I6 ll 1C 6 6orllla Zoe © Ð1 Ieknlkz’ hlrthdav hash lharon, 6A) I! ll Slln Ihug 6 Ð1 ElX lhouston, IX) I8 ll Ihe
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Photo Credlts. Bogan lù+), 1ohnnv Louls lIù), 1ulla Beverlv lùJ,ù6,ù!,ù9), Knowledge lùZ,ù8,II,IZ,IS,I!,I8,I9,Zù), hallk Ahdul lùI,ùS), hs Rlverrltv lI6), Ierrenre Ivson lIJ,I+)
lahove L-R). Wlllv Northµole 6 Shareefa © hIV 1ans’ AIL Week ñlnlng ln Atlanta, 6A lPhoto. hs Rlverrltv), U6K +Ever nural on the set of Bun B’s “Ihat’s 6angsta” ln Port Arthur, IX
lPhoto. Knowledge), Irae 6 Ionv Neal © Crlsro Kldd’s hlrthdav µartv ln houston, IX lPhoto. 1ulla Beverlv)
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We now take a snall hreak fron helng µosltlve and
uµllftlng our ronnunltv to rrltlrlze thls rulture that
we love ralled hlµ hoµ. Whv! ln the lnnortal words of
IlP off the I.l. vs. I.l.P. alhun, Art Ihree, Irark I6, Verse
Ihree lsong “Iell En’ l Sald Ihat”), har II, “Cause the
gane feels llke the real nlggas on strlkel” Ihere ls a
lot of hullshlt golng on ln the lndustrv that ls ruhhlng
Cthagod the wrong wav. lor a glant, these are |ust
snall thlngs that are hotherlng ne, alnost llke that
snall µea the µrlnress felt through those Zù nattresses
and Zù feather heds lsteµ vour falrv tale gane uµ).
I. NAS ChAN6lN6 hlS ALBUh IlILE
Nas ls nv serond favorlte enree of all tlne. Nunher
one ls 6hostfare Klllah, two ls Rakln Allah, four ls
Andre Jùùù and ñve ls IlP, lf vou’re wonderlng. lt µlsses
ne off that he rhanged the tltle of hls alhun herause
he hurkled under the µressure of Corµorate Anerlra.
Nas ls nore ronrerned ahout hls hotton llne, the al-
nlghtv dollar and not the lnµart that tltle would have
had on the world. Ihere was a sense of urgenrv to go
out and grah that alhun herause Nas was rehelllng
agalnst the svsten and golng agalnst the graln. Peoµle
who were not even fans of Nas were golng to grah that
alhun |ust off the tltle alone, herause thev wanted to
know what thls guv rould µosslhlv he talklng ahout.
Now, that sense of urgenrv has dlsslµated. Ðlehard fans
llke ne wlll suµµort hln, hut l’n stlll dlsgusted. Peoµle
get a Revelatlon of Iruth and thev’re srared to stand
on that truth herause of the µerserutlon that rones
wlth lt. Peoµle who reallv helleve ln the nessage
thev’re dellverlng have a sµlrlt that knows no natter
what µerserutlon thev enrounter on arrount of those
words wlll onlv nake then stronger. l guess Nas lsn’t
wllllng to ñght for hls truth. Ihat ls whv the srrlµture
reads, “hanv are ralled hut onlv a few are rhosen.”
Nas had a Revelatlon to rall hls alhun Nlgger hut he
ohvlouslv doesn’t have the strength to stand uµ for lt
under the µerserutlon of hls rerord lahel and whoever
else µressured hln to rhange the tltle of hls CÐ. What’s
funnv ls that he would not have heen the ñrst to do lt.
0ÐB had Nlgga Please, ZPar had Strlrtlv + hv Nlggaz,
Rlrhard Prvor had Blrentennlal Nlgga and Ihat Nlgga’s
Crazv. hell, N.W.A stands for Nlggas Wlth Attltudel
Ihe ronversatlon µrohahlv went llke thls fron the
hlgher-uµs at Unlversal, “hev, rall that nlgga LA Reld
and tell hln to tell that nlgga Nas to rhange hls alhun
tltle or we’re ñrlng hoth then nlggas.”
Z. LlL PUNK ASS WAYNE
how nanv µasses are we golng glve thls rlown Lll
Wavne! lt’s to the µolnt that we’re all are golng to have
to start taklng the hlane for hls hullshlt. Ihe nedla,
the ronsuners, radlo statlons and vldeo rhannels. We
are the enahlers of thls guv’s lgnoranre. he sald he’s
golng to klll newhorn hahles. he sald he stoµµed snlff-
lng roralne herause lt glves hln arne! Ihat ls the hest
reason he rould ñnd to stoµ uslng roralne! Now he
savs he rreated the whole genre of nlxtaµes, he savs
“furk nlxtaµe Ð1s,” and vou guvs let hln sllde wlth a
half-ass aµologv to Ð1 Ðrana! Please. l totallv roslgn
nv hrother Ð1 Churk I and hls novenent to download
Lll Wavne’s CÐ to death. l hear v’all, “Naw, that’s furked
uµ. You are taklng nonev out of Wavne’s µorketsl” Ne-
gro µlease. Ihe onlv rherk Lll Wavne needs rlght now
ls a realltv rherk. No need to get lnto a whole hunrh
of rhetorlr over Lll Lane, rherk the arrhlves of 0Z0NE
and read nv lurk Lll Wavne edltorlal. l heard the Carter
J. lt’s good, nothlng anazlng, |ust llke the wrlter of
the alhun. l keeµ telllng v’all Lll Wavne ls overrated,
over-hvµed, he has over-extended hls welrone, and
he’ll µrohahlv dle of an overdose.
J. Ð1 ÐRAhA
Ðrana ls nv nan hut dann he was soft on Wavne. l
dlstlnrtlv renenher hIV asklng Lll Wavne ahout Ð1
Ðrana’s sltuatlon after the lederal rald and Wavne
sald, “Snarten uµ.” “lt’s a had thlng, hut vou gotta µlav
the gane falr.” “lf vou don’t µlav falr, all klnd of thlngs
ran haµµen.” “You gotta watrh µeoµle llke Ð1 Clue,
watrh µeoµle llke Ð1 Khaled, thev do lt rlght.” “You
gotta do lt rlght.” Wavne sald, “lt’s gonna he a nes-
sage, the authorltles, aln’t µlavlng.” “Ihev gonna nake
an exanµle.” “Ihev gonna stralghten the gane out.”
“A lot of ronµanles take a fall wlth those nlxtaµes.”
“Nlggas he raklng uµ off then nlxtaµes.” “Ihe artlsts
ran droµ hls alhun and evervhodv knows that hlµ hoµ
alhun sales are ln derllne, nohodv aln’t gonna huv
the alhun and evervhodv gets the nlx taµes off of the
lnternet or whatever wav thev get lt.” “Ihe artlsts aln’t
raklng, hut the nlgga vou nade the nlxtaµe wlth ls
raklng uµ.” “Ihank 6od l aln’t got that µrohlen, hut l
know a lot of µeoµle who dol” he threw Ðrana under
the hus and Ðrana should have returned the favor
when he ralled ln wlth that “l aµologlze hut l neant
everv word l sald. lurk v’all, l’ll rhew vour fare off”
aµologv. What reallv hothered ne ahout thls lntervlew
ls when Ðrana let Wavne dlss everv Ð1 that uses Serato
or llnal Srratrh. Wavne talked ahout how Ð1s he ln
the rluh wlth the ronµuter on toµ of the turntahles.
Ðuhl Ðrana, how dld vou let thls rornhall dlss dann
near everv Ð1 ln the gane! Nane a Ð1 who ls not uslng
Serato or llnal Srratrh! lred lllntstone ass Ð1s stlll us-
lng turntahles µrohahlv ran’t afford to uµgrade. Wavne
ralled Ðrana and haslrallv sald, “l aµologlze hut furk
v’all anvwav.” So haslrallv, Ðrana let Wavne sav “lurk
nlxtaµe Ð1s” twlre. Not onlv dld Ðrana let hln sav lt,
hut he asked hln to do a Ðedlratlon Ihree. Last tlne
l rherked, Ðrana was one of the klngs of the nlxtaµe
gane. So when Wavne savs “furk nlxtaµe Ð1s,” l would
thlnk thls neans vou too, Ðrana. Ihls sltuatlon ls the
equlvalent of a nan slaµµlng the shlt out of a fenale,
aµologlzlng, slaµµlng the shlt out of her agaln, and
then the fenale asks that nan for sex.
+. V0C0ÐER EPlÐEhlC
What ls wrong wlth vou dudes! Slnre when ls lt okav to
|ust take a hlte out of another nan’s swagger! I-Paln
rane wlth the volre roder thlng for thls generatlon
lsalute to Roger Iroutnan) and now everv raµµer and
thelr weed rarrler wants to use the volre roderl Snooµ
Ðogg, Kanve West, Lll Wavne, Sù Cent, evervhodv. Even
loral raµµers ln Anv hood USA are uslng thls shlt. l
want to sµeak for I-Paln herause he ls too nurh of a
gentlenan to sav, “6et off nv dlrkl Can l llve! Can l at
least get a thlrd alhun out hefore v’all start rhewlng
on nv shlt!” l saw thls haµµen wlth Ðas Efx. Ihelr stvle
was doµe hut hefore thev rould get a serond alhun
out, other enrees hlt off thelr stvle and µlaved lt out
so had that hv the tlne the orlglnators of the stvle
rane hark around, nohodv wanted to hear that shltl
lnltatlon ls not alwavs the hest forn of fatterv.
S. ShAWIY L0 VS. Il
We all know Il ln a raµ hattle agalnst Shawtv Lo ls
ahout as ronµetltlve as a lawn nower agalnst grass
hut what hothered ne ls that Shawtv Lo was ralllng
out Il for not helng fron Bankhead when ln realltv he
should he an equal oµµortunltv hater lllke nvself) and
rall out everv µerson reµµlng the “A” who wasn’t even
horn ln 6eorglal Wlklµedla sone of these µeoµle. Usher
lChattanooga, IN), Ludarrls lChanµalgn, lL), Young
1eezv lColunhla, SC), Clara lAustln, IX), and 1ernalne
Ðuµrl lAshvllle, NC), and these are |ust the ones l ran
nane off the toµ of nv head. havhe we should do a
feature ln 0Z0NE ralled “lt aln’t where vou fron, lt’s
where vou at, hut where exartlv are vou fron agaln!”
Now that l’n done ventlng, l’ve got real shlt to go
wrlte ahout. l |ust want vou surkers to renenher that
the Cultural Crltlr Charlanagne Iha 6od ls alwavs atrh-
lng. Salute to Blanra Barnes over at BEI for rolnlng ne
the Cultural Crltlr, thank vou. l ran’t stoµ ralllng nvself
P.S. South Carollna a.k.a South Crark Ihe Alhun ln
stores August I9thl
By charlamagne Tha god
0Z0NE hA6 ll Z!
ùI ll horsenan, guest, 6 Unlque of the 6rlt Bovs © Pashaa Ultra Lounge for Crlsro Kldd’s hlrthdav µartv lhouston, IX) ùZ ll Shlnea, hallk Ahdul, 6 Shannon © Studlo lnr for 0Z0NE
nodel searrh lIanµa, lL) ùJ ll hatthew Knowles, 1 Xavler, 6 guest © 9!.9 lhouston, IX) ù+ ll Ihe Park lhouston, IX) ùS ll Ð’Lvte, Blg Blnk, 6 Ehonv © Ihe Beat rar show lÐallas, IX)
ù6 ll Ð1 holldav, Rorko, Kasµa, 6 YV © Cluh Level for Ihe Beat’s hlrthdav hash lColunhla, SC) ù! ll Lll Boosle reµµln’ Slxteen Seventv rlothlng © Kush Lounge lCharleston, SC) ù8 ll
Bun B 6 ES6 on the set of Bun B’s “Ihat’s 6angsta” lPort Arthur, IX) ù9 ll LeIova Lurkett 6 Kav Newell © Zak’s Studlo lAtlanta, 6A) Iù ll Unrle Luke 6 Ðenetrlus Allen © Sohe Llve for
Ioo Short’s hlrthdav µartv lhlanl, lL) II ll Ð1 hl-C, Elora hason, 6 06 Ron C © 6lo lhouston, IX) IZ ll 6rand Prlx 6 Ð1 hlss Behavlor © Ihe C0RE Ð1s Retreat lNew 0rleans, LA) IJ ll
Blg Cee 1av, C Wakelev, hlghtv hlke, 6rand Prlx, Blg Anµ, 6 1 holla © Ihe hoon for I1’s Ð1’s lIallahassee, lL) I+ ll Crlsro Kldd 6 Ð1 1ark lrost © Sharµstown lhouston, IX) IS ll 6-
hark © KYhP Awards lLoulsvllle, KY) I6 ll Ð1 Ieknlkz 6 6orllla Zoe © Ð1 Ieknlkz’ hlrthdav hash lharon, 6A) I! ll 1-Boss 6 Ð1 hl-C © Paµa’s BBû lhouston, IX) I8 ll ûC Partvstarters
Blg Chrls 6 harquls wlth nodel searrh rontestants © Studlo lnr for 0Z0NE nodel searrh lIanµa, lL) I9 ll Kelth Kennedv 6 Ð1 Snallz © Ihe Edge for 0Z0NE µartv lIallahassee, lL)
Photo Credlts. Ð-Rav lù9), Edward hall lùS), 1ulla Beverlv lIù), Knowledge lùI,ùJ,ù+,ù8,II,I+,I!), hallk Ahdul lIS), hs Rlverrltv lI6), Ierrenre Ivson lùZ,ù6,ù!,IZ,IJ,I8,I9)
lahove L-R). Chanllllonalre 6 Lll B of Ihe Park ln houston, IX lPhoto. Knowledge), 6urrl hane 6 Yung Berg © Lurkle’s ln Atlanta, 6A lPhoto. Ð-Rav), Lll hana 6 Pleasure P © Cluh Level
for Ihe Beat’s hlrthdav hash ln Colunhla, SC lPhoto. Ierrenre Ivson)
0Z0NE hA6 ll Z!
Z8 ll 0Z0NE hA6
wanted to he dlfferent fron the rest. A lot of µeoµle have a lot of
rhalns, hut l feel that |the Cravola hox rhaln] reµresented ne. lt’s
verv voung, verv dlfferent. Nohodv ever had the ldea, so l got lt
done. l got lt done hv 1ohnnv.
Ihe rhaln ls worth S9S,ùùù, and lt’s nade uµ of all real dlanonds. Ihe µlere
l used to love rravons when l was growlng uµ. So, l sald l’n gonna get a
ruston deslgned rravon hox rhaln when l get older, wlth all the dlfferent
rolor rravon dlanonds ln lt, and l got lt. |lans] go rrazv. Ihev alwavs want to
take µlrtures wlth lt and hold lt to see how nurh lt welghts. Ihev go rrazv for
lt. lt’s |ust rldlrulous.
l’n gettlng nv rerord lahel rhaln nade rlght now. hv own rerord lahel l’n
ronlng out wlth ls ralled Ilne ls honev Entertalnnent, so l’n gettlng a Ilne
ls honev rhaln. So, he on the lookout for that and a lot nore µleres and a lot
nore watrhes. ll
As told to Randv Roµer
Photo hv 1ohnnv Nunez
0Z0NE hA6 ll Z9
ùI ll Klsha, 1enn, 6 Kerlsha © Lurkle’s for Bhl Urhan showrase lAtlanta, 6A) ùZ ll Ð1 KIone 6 hakeen Ihe Ðrean © Cluh Ðolre lSt Louls, h0) ùJ ll honev hungrv Cllrk © Cluh Red for
the BA Bovs’ “l Llke All Ihat” vldeo shoot lBlrnlnghan, AL) ù+ ll 6uest, Enµeror Searrv, 6 Yung 1or on the set of “Lookln Bov” lAtlanta, 6A) ùS ll 1R, IV 1ohnnv 6 fanllv, 6 Ðreadlorks
© 9J.J lhouston, IX) ù6 ll Seventeen 6 Corev on the set of Bun B’s “Ihat’s 6angsta” lPort Arthur, IX) ù! ll Ireal © Koha for thelr vldeo shoot l0rlando, lL) ù8 ll hana Wes, Lll
Wavne, 1 Prlnre, Bun B, Chanllllonalre, 6 Z-Ro © Bar Rlo for Bun B’s Z Irlll alhun release µartv lhouston, IX) ù9 ll hark halne 6 Lll Srraµµv © Lurkle’s for Bhl Urhan showrase
lAtlanta, 6A) Iù ll Blgg V 6 Pookle © Cluh hlllenlun l6reenvllle, hS) II ll Steµh Lova 6 Ð1 Ehonlx © 9!.9 lhouston, IX) IZ ll Vldeo nodels on the set of Rlrk Ross’s “here l An” vldeo
shoot lhlanl, lL) IJ ll Erlr Perrln 6 la Prlnress © Vllla lontana for 6-hark’s µartv wlth Bun B lLoulsvllle, KY) I+ ll hl-C, Ð1 Aarles, 6 06 Ron C © the 60 Ð1s Conferenre lhouston,
IX) IS ll 1P 6 1eff Ðlxon on the set of “how We Ðo lt ln Ihe A” lAtlanta, 6A) I6 ll Rav 1 6 Ð1 headhussa © Studlo lnr lIanµa, lL) I! ll I1 Chaµnan, ES6, 6 Corv ho © Bar Rlo for Bun
B’s Z Irlll alhun release µartv lhouston, IX) I8 ll Ða Rvno, llva, Wlrkett Crlrkett, 6 guest © Crlsro Kldd’s hlrthdav µartv lhouston, IX) I9 ll Blgg V 6 Blgga Rankln © Cluh lernler
Photo Credlts. Ð1 Aarles lI+), Ð1 KIone lùZ), Edward hall lIù), Erlr Perrln lùJ), 1 Lash lIZ), 1ulla Beverlv lùI,ù8,ù9,IS,I!,I8), Knowledge lùS,ù6,II), Luls Santana lI6), hallk Ahdul
lù6,ù!,IJ), Ralµh Snlth lI9), Ihaddaeus hrAdans lù+)
lahove L-R). Irlna 6 Raekwon © Prlve for Irlna’s alhun release µartv ln hlanl, lL lPhoto. Bogan), Ierrenre 1 6 Rashan All © house ln Atlanta, 6A lPhoto. 1ulla Beverlv), Ioo Short reµ-
µln’ U6K ln hlanl, lL lPhoto. 1ulla Beverlv)
0Z0NE hA6 ll Z9
Jù ll 0Z0NE hA6
0Z0NE hA6 ll JI
ùI ll hezeleo, hana C, Corev, Seventeen, I0E, Blg Buhh, 6 Ð1 B-Ðo on the set of Bun B’s “Ihat’s 6angsta” lPort Arthur, IX) ùZ ll 6ettln’ CRUNKlll © Cluh Red for the BA Bovs’ “l Llke All
Ihat” vldeo shoot lBlrnlnghan, AL) ùJ ll hz Klttl 6 ûueen © Bar Rlo for Bun B’s Z Irlll alhun release µartv lhouston, IX) ù+ ll Rav Lavender, Rork Cltv, 6 Nlrk Love on the set of Rork
Cltv’s vldeo shoot lAtlanta, 6A) ùS ll Chlle 6 Steµh Lova © 9!.9 lhouston, IX) ù6 ll Ð1 Prostvle, Ionv C, 6 Ð1 6reg 6 © Iahu l0rlando, lL) ù! ll Uno of Ihe Park 6 lanous lhouston,
IX) ù8 ll Corv ho 6 Chanllllonalre © Crlsro Kldd’s hlrthdav µartv lhouston, IX) ù9 ll Ionv Neal, Iû, 6 Kld Caµrl © Cltv Blork for Statlr ha|or trlhute lLoulsvllle, KY) Iù ll Irlna 6 Slln
Ihug © Prlve for Irlna’s alhun release µartv lhlanl, lL) II ll Reggle Reg, 06 Ron C, 1unlus, 6 Ð1 hl-C © Paµa’s BBû lhouston, IX) IZ ll Ierrl Ihonas 6 1 ûue © ISU lhouston, IX) IJ
ll Ðat Bov Short 6 Brvan hlrhael Cox © Lurkle’s for Bhl Urhan showrase lAtlanta, 6A) I+ ll 1unlus, Ð1 Coolald, 6 guest © Paµa’s BBû lhouston, IX) IS ll had Llnx 6 hatt Ðanlels ©
0ra Lounge lhlanl, lL) I6 ll All Vegas 6 vldeo nodels on the set of hls vldeo shoot lhlanl, lL) I! ll ES6 6 hls wlfe on the set of Bun B’s “Ihat’s 6angsta” lPort Arthur, IX) I8 ll Wlllle
6 hlke of Ðav Z6 wlth Ashlel © Paµa’s BBû lhouston, IX) I9 ll Ðaµhane 6 Young B lhouston, IX) Zù ll Lll Bankhead, har Bonev 6 BloodRaw © Cluh Crurlal for BloodRaw’s hlrthdav
µartv lAtlanta, 6A)
Photo Credlts. Bogan lIù), Ð1 6reg 6 lù6), Erlr Perrln lùZ), 1 Lash lI6), 1ulla Beverlv lùJ,ù+,ù8,IJ), Knowledge lùI,ùS,ù!,II,IZ,I+,I!,I8,I9), hallk Ahdul lù9), Ierrenre Ivson lIS,Zù)
lahove L-R). hlss Ðvnastv 6 hldget har on the set of hon-E 6’s vldeo shoot ln 1arksonvllle, lL lPhoto. Ierrenre Ivson), 01 Ða 1ulre han 6 6urrl hane © Patrhwerk ln Atlanta, 6A, Lll
Churkee 6 Lll Wavne © Patrhwerk ln Atlanta, 6A lPhotos. 1ulla Beverlv)
0Z0NE hA6 ll JI
JZ ll 0Z0NE hA6
Iextln’ ls no longer safe now that 0Z0NE’s
dangerous nlnds have harked the svsten.
GREG STREET: 1erlane, we need to talk.
jERMAINE DUPRI: No, vou’re dead to ne.
GREG STREET: C’non, nan. l renenher U slnre ‘9J when U used to wear ur
rlothes harkwards and furk wlth Krlss Kross. You’ve heen nesslng wlth
llttle klds hefore Chrls Stokes. l dldn’t nean the Slow Slow Ðeath thlng.
What’s thls heef ahout!
jERMAINE DUPRI: l had sone leftover tllaµla fron nv restaurant ln the VIùJ
hreak roon and vou ate ltl
GREG STREET: What the furk ls tllaµla! l’n not nesslng wlth 1anet.
jERMAINE DUPRI: No, vou dunh rountrv nuthafurka. Illaµla ls ñsh, whlrh ls
nv favorlte dlsh.
GREG STREET: 1ernalne, U know l won’t eat the food fron vour restaurant.
lt wasn’t ne. But whv’d U have to go on the lnternet and sav “Ð1s are
dead” over sone tllaµla!
jERMAINE DUPRI: lt wasn’t |ust that. When U walked hv ne ln the VIùJ hall-
wav the other dav, U steµµed on nv 1’s. l horrowed then fron Bow Wow
and now l gotta huv hln a new µalr.
GREG STREET: hv had, 1Ð. Whv dldn’t U |ust rall ne ahout lt!
jERMAINE DUPRI: l’ve heen husv. l’n trvlng to get 1anet 1arkson and Soul|a
Bov together for the “Yahh Bltrh Yahh” So So Ðef renlx. Ihen l’n gonna
get her on the V.l.C. “6et Slllv” So So Ðef renlx. And after that, the “Snell
Yo Ðlrk” So So Ðef renlx.
GREG STREET: You gotta stoµ naklng all thls whark nuslr, nan.
jERMAINE DUPRI: What! “Snell Yo Ðlrk” ls vour rerord. l’n dolng U a favor.
U need to µut 9th Ward on vour alhun too.
GREG STREET: Who!
jERMAINE DUPRI: U know, nv new artlst. he has thls rerord wlth 1anet. Walt
tll U hear lt. lt’s rrazv.
GREG STREET: Nah, nan. l’n rool. l gotta go. lt’s 6.ùù and nv show’s ahout
to start. l’ll see U at the statlon tonlght. l’ll leave the nlr down low for U, l
know U ran’t rearh lt sonetlnes.
jERMAINE DUPRI & GREG STREET
- lron the nlnds of Erlr Perrln and Randv Roµer lPhotos hv Ivson horne 6 1ulla
JZ ll 0Z0NE hA6
0Z0NE hA6 ll JJ
ùI ll Ierrenre 1, 1P, 6 lred 1enklns © lrequenrv lAtlanta, 6A) ùZ ll Ladv Ðolla 6 Choµµer Cltv Bovz © SU Sµrlngfest lBaton Rouge, LA) ùJ ll hldget har 6 Shawtv on the set of hot
Stvlz “Lookln Bov” vldeo shoot lAtlanta, 6A) ù+ ll IV 1ohnnv 6 Crlne © Paul Wall’s hlrthdav ronrert lhouston, IX) ùS ll hark halne, Lll Churkee, 6 Blg han © Patrhwerk lAtlanta,
6A) ù6 ll BSU 6 rrew © Ihe Edge for 0Z0NE µartv lIallahassee, lL) ù! ll Yung 1or 6 Shawtv on the set of hot Stvlz “Lookln Bov” vldeo shoot lAtlanta, 6A) ù8 ll ûueen, Young Burk,
6 Young B on the set of Bun B’s “Ihat’s 6angsta” lPort Arthur, IX) ù9 ll llo Rlda 6 Ð’Lvte © Ihe Beat rar show lÐallas, IX) Iù ll 1av Love, Ð1 Nastv, Ð1 Ð-Wrek, 6 Ð1 û+S © Ihe Roxv
for Ð1 Nastv’s hlrthdav µartv l0rlando, lL) II ll Blg Chrls, Slnone, harquls, and Neak © Studlo lnr for 0Z0NE nodel searrh lIanµa, lL) IZ ll Blgga Rankln 6 lat Bov on the set of
hon-E 6’s vldeo shoot l1arksonvllle, lL) IJ ll Ð1 KIone 6 All Star © Ð1 Ierhnologv Retreat lSt Louls, h0) I+ ll Stretrh, Ð’Lvte, 6 E-Class © Rhvthn Cltv lÐallas, IX) IS ll Ðvnond 6
Steµhanle Perrv © Ihe hoon for I1’s Ð1’s lIallahassee, lL) I6 ll Kasµa 6 YV © Powerfest lAugusta, 6A) I! ll Ioro 6 Ð1 Khaled on the set of ‘loollsh’ renlx vldeo shoot lhlanl, lL) I8
ll Blgga Rankln, Rlrk Ross, 6 Kadlfe Svlvester © Patrhwerk for Rlrk Ross’s “Irllla” llstenlng sesslon lAtlanta, 6A) I9 ll Shareefa 6 LeLe © hIV 1ans’ AIL Week ñlnlng lAtlanta, 6A)
Photo Credlts. Ð1 KIone lIJ), Ð1 Who lùZ), Ð-Rav lùS), Edward hall lù9,I+), 1ulla Beverlv lùI,I8), Knowledge lù+,ù8), hallk Ahdul lIù,I!), hs Rlverrltv lI9), Ierrenre Ivson
lahove L-R). Chaka Zulu 6 Clara © Lurkle’s for Bhl Urhan showrase ln Atlanta, 6A, 1 Prlnre, 1as Prlnre, 6 Lll Wavne © Bar Rlo for Bun B’s Z Irlll alhun release µartv ln houston, IX
lPhotos. 1ulla Beverlv), hurrlrane Chrls 6 Irae ln houston, IX lPhoto. Kurtls 6rahan)
0Z0NE hA6 ll JJ
J+ ll 0Z0NE hA6
0Z0NE hA6 ll JS
ùI ll Seventeen, I0E, Blg Buhh, 6 Ð1 B-Ðo © Bun B’s hlrthdav hash lhouston, IX) ùZ ll Ionv Neal 6 Ð1 Eµµs © Ihe harlln lhlanl, lL) ùJ ll I1 Chaµnan, BloodRaw, Chaos of 6rlnd
hode, hr Bones, Ðreesv Bahv, Ezone, Sµeedrarer, 6 Shon Ð © Ihe C0RE Ð1s Retreat lNew 0rleans, LA) ù+ ll hallk Ahdul, I1 Chaµnan, Ð1 Ðr Ðoon, 6 Ionv Neal © Ihe hoon for I1’s Ð1’s
lIallahassee, lL) ùS ll Lavlsh hodels 6 Irae lhouston, IX) ù6 ll Young lelz 6 Ihree 6 haña © ISU lhouston, IX) ù! ll Alfanega 6 Ð1 û+S © Ihe harlln lhlanl, lL) ù8 ll Rlrh Bov 6 Ð1
Ðenµ © Ihe hoon for I1’s Ð1’s lIallahassee, lL) ù9 ll Ieddv I 6 Chaos © lunknaster llex’s rar show lLoulsvllle, KY) Iù ll Bartenders © Ihe Edge for 0Z0NE µartv lIallahassee, lL)
II ll Chlll da hllllon Ðollar han 6 Ð1 Z6un © Ihe hoon for I1’s Ð1’s lIallahassee, lL) IZ ll Irov 6ather 6 Lll Boosle © Kush Lounge for Slxteen Seventv’s Lll Boosle show lCharleston,
SC) IJ ll Whlte Bol Plzal 6 frlends © Ðestlnv for Ðawgnan’s Crunkfest l0rlando, lL) I+ ll Ethloµla, YV, 6 Kerl hllson © Lurkle’s for Bhl Urhan showrase lAtlanta, 6A) IS ll 1arvls 6
Rork Cltv on the set of Rork Cltv’s vldeo shoot lAtlanta, 6A) I6 ll Crlsro Kldd 6 Slln Ihug © Crlsro Kldd’s hlrthdav µartv lhouston, IX) I! ll Kelsha 6llnton 6 Patrlrk Benolt © Ihe
hoon for I1’s Ð1’s lIallahassee, lL) I8 ll Irae, Nanrv Bvron, 6 Starv Srhouhroek © Crlsro Kldd’s hlrthdav µartv lhouston, IX)
Photo Credlts. 1ulla Beverlv lI+,IS,I6,I8), Knowledge lùI,ù6), Kurtls 6rahan lùS), hallk Ahdul lùZ,ù!,ù9,IJ), Ierrenre Ivson lùJ,ù+,ù8,Iù,II,IZ,I!)
lahove L-R). hldget har 6 Lll Ðuval on the set of hot Stvlz “Lookln Bov” vldeo shoot ln Atlanta, 6A, Brlsro 6 lreewav © 0ra Lounge ln
hlanl, lL lPhotos. Ierrenre Ivson), Corev 6 Slln Ihug on the set of Bun B’s “Ihat’s 6angsta” ln Port Arthur, IX lPhoto. Knowledge)
0Z0NE hA6 ll JS
J6 ll 0Z0NE hA6
0ne nlght, l was golng to the rluh. l used to drlnk 6rev 6oose and Red Bull
all the tlne, hut l was |ust tlred of that drlnk. l gotta have sone tvµe of extra
shlt ln nv llquor, rause lf l don’t, the llquor nakes ne tlred. l’ll he good for
a whlle, then after a rouµle of hours, the llquor starts hrlnglng ne down. l
was tlred of drlnklng the Red Bulls, hearlng all klnds of rrazv shlt, llke lt has
sonethlng ln lt that’ll glve vou heart attarks. So, l |ust derlded to rone uµ
wlth nv own ronrortlon, sonethlng that l rould take to the rluh wlth ne.
Sonethlng that’ll get nv nlnd rlght, as far as the alrohol µart and sonethlng
else that’ll keeµ nv energv uµ for the nlght. l |ust rane uµ wlth sonethlng
that l knew tasted good and sonethlng that l rould drlnk all nlght.
Ihe ñrst tlne l took lt to a rluh was Snook’s CÐ release µartv. And havlng
lt that one nlght, the shlt got surh a rrazv resµonse fron µeoµle that saw
the hottle, µeoµle that l let get sone of lt, shlt |ust raught on llke wlldñre
after that. lt |ust glves µeoµle another reason to rone to nv µartles. l never
rharge µeoµle lf thev want to get sone. lf lt’s sonehodv l furk wlt’ llke that,
all thev gotta do ls rone uµ and ask ne. lf l’n dolng a µartv, l’n gonna have
haµµv 1ulre on derk. So, lt’s |ust another reason for µeoµle to rone furk wlt’
ne at the rluh.
lt’s alreadv tradenarked and µatented. l dld that after l saw the µotentlal. So,
anvhodv out there that feels llke thev wanna hlte nv shlt, lt’s too late. l done
heat v’all to lt. So, v’all |ust stav tuned. haµµv 1ulre ls ronlng to a rltv near
vou, so watrh out for lt.
As far as South Carollna nuslr, a Ð1 ls onlv as good as the nuslr thev µlav.
Ihev got thelr shlt golng and thev’re worklng wlth artlsts ln thelr narket. lt
aln’t ahout helng the toµ Ð1 |ln South Carollna], lt’s nore ahout the µeoµle
around vou and the qualltv of thelr work and thelr grlnd and thelr hustle, and
|ust helng ahle to rontrlhute to what thev’re dolng. Ihat’s reallv the onlv wav
South Carollna ls golng to he ahle to nake lt ln the nuslr lndustrv. lf the na-
|or µlavers ln the narket, fron the µrogran dlrertors to the Ð1s to the artlsts
to the µronoters, steµ thelr gane uµ, we ran all ñgure out how evervhodv
ran eat off the nuslr.
lt’s ahout ne dolng evervthlng l ran do to nake sure nuthafurkas take that
serlouslv. And nake sure nuthafurkas know we’re down here and nake South
Cark a forre to he furked wlth. At the sane tlne, naklng sure evervhodv’s
eatlng and naklng nonev off thls shlt. l see that shlt haµµenlng real soon.
lorever, evervhodv’s heen savlng, “Whv do thev alwavs forget ahout South
Carollna!” But lf vou look at lt, the tlnlng ls µerfert. l rhallenge anvhodv to
show ne another reglon that’s got the µotentlal we’ve got, that hasn’t done
lt alreadv. 0ther reglons have done lt. New York dld lt, Atlanta dld lt, the West
Coast dld lt, houston dld lt, New 0rleans dld lt, and hlanl’s dolng lt now. At
thls µolnt, nuthafurkas fron South Carollna ran’t he rrvlng, whlnlng and
naklng exruses ahout whv thev don’t furk wlth us, rause now lt’s our turn to
|unµ uµ and nake sure nuthafurkas do furk wlth us.
l’ve heen savlng South Carollna ls the ñnal frontler, thls ls the last unexµlored
reglon. Ihev ran rone down here and hreak hread wlth us. A lot of artlsts
onlv rone down here when thev’re dolng shows. Boosle’s heen to South
Carollna µrohahlv Zù-Jù tlnes ln the last vear, and everv tlne he rones, he’s
gettlng SISk-Zùk a µoµ.
Now lt’s tlne for us to get nonev ln our own narket. Now Lll Ru’s golng
around dolng shows. 1û and Snook are gettlng µald shows. Llke l sald, the
tlnlng ls µerfert. l guess lt was 6od’s µlan or our destlnv that lt took so long
for a reason. Ihat’s |ust the wav the shlt was suµµosed to haµµen. We |ust
gotta he µreµared to take advantage of the oµµortunltv. ll
- As told to Randv Roµer ll Photo hv Clevls harrlson
Hometown: Born in charleston, Sc (raised in Florence, Sc)
Radio Station: WXhT/columbia, Sc, WeaS/Savannah, ga
Mixtape Series: Trojan man
Clubs: all over South cack
TV Appearances: BeT’s rap city 38 Times, 106 & Park, Trl
live, carson daly (w/ Petey Pablo)
Awards: #1 dJ In The South 2008 Sea, TJ’s Tastemaker
award 2006, make It happen award, 2007 SmeS, Best host
on a mixtape 2007, Best club dJ 2007 Sea, South dJ of The
year Tech.nitions 2004
3 Songs In Current Rotation: lil ru “nasty Song,” Snook da
rokk Star ft. lil Boosie “models,” mr. Taylor “mirror dance”
The South cack Kingpin tells the origins of his
infamous “happy Juice” concoction and explains
why he believes his home state is next on deck.
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ùI ll 6unµlav 6 Ð1 Khaled on the set of Rlrk Ross’s “here l An” vldeo shoot lhlanl, lL) ùZ ll 1 Xavler 6 Iean Pluto © Sharµstown lhouston, IX) ùJ ll 0Z0NE fans © Cluh Red for
the BA Bovs’ “l Llke All Ihat” vldeo shoot lBlrnlnghan, AL) ù+ ll Ð1 hlss Behavlor 6 Wuz 6ood © Ihe hoon for I1’s Ð1’s lIallahassee, lL) ùS ll Iral Ð 6 Lll Ðuval on the set of hot
Stvlz’ vldeo shoot lAtlanta, 6A) ù6 ll Yung 1or 6 hot Stvlz on the set of “Lookln Bov” lAtlanta, 6A) ù! ll Wendv Ðav 6 hannle lresh © 60 Ð1s huslr Conferenre lhouston, IX) ù8 ll
hr Colllµark 6 Venon © Cluh Level for Ihe Beat’s hlrthdav hash lColunhla, SC) ù9 ll Lll Boosle 6 Bankroll 1onez © Kush Lounge for Slxteen Seventv’s Lll Boosle show lCharleston,
SC) Iù ll Nova 6 the Bahvlon Bunnles © the Bahvlon Bovz rar show llt hvers, lL) II ll Shadv, 1ellv, Ð1 lresh, Unk, hlss E, 6 Bl © Crossroads lhuntsvllle, AL) IZ ll 1ustlre League 6
Rlrk Ross © Patrhwerk for Rlrk Ross’s “Irllla” llstenlng sesslon lAtlanta, 6A) IJ ll Buttahnan 6 Iuna Basa © hIV 1ans’ AIL Week ñlnlng lAtlanta, 6A) I+ ll Wlllle 6 1-Boss © Paµa’s
BBû lhouston, IX) IS ll 6uest, Irae, 6 hlke lrost © Paul Wall’s hlrthdav ronrert lhouston, IX) I6 ll Seventeen, Ð1 B-Ðo, Blg Buhh, Corev, I0E, 6 hezeleo on the set of Bun B’s “Ihat’s
6angsta” lPort Arthur, IX) I! ll All Vegas 6 rrew on the set of hls vldeo shoot lhlanl, lL) I8 ll Kv|uan, Brandon, hurµhv Lee 6 Ð1 Kut © Ðolre lSt Louls, h0)
Photo Credlts. Ð1 lresh lII), Erlr Perrln lùJ), 1 Lash lùI,I!), 1ulla Beverlv lùS,IZ), Klng Yella lI8), Knowledge lùZ,I+,IS,I6), Lanont ÐeSal lù!), hallk Ahdul lIù), hs Rlverrltv lIJ), Ier-
renre Ivson lù+,ù8,ù9), Ihaddaeus hrAdans lù6)
lahove L-R). Boo Rosslnl 6 Young 1eezv © lreelon’s ln 1arkson, hS lPhoto. Ralµh Snlth), Bootz, Irlna, 6 Burkeev © Prlve for Irlna’s alhun release µartv ln hlanl, lL lPhoto. Bogan),
Bow Wow 6 Brvan hlrhael Cox © Lurkle’s for Bhl Urhan showrase ln Atlanta, 6A lPhoto. 1ulla Beverlv)
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ùI ll 6urrl hane 6 hLK © Lurkle’s lAtlanta, 6A) ùZ ll Ðen lranrhlze Bovz 6 Kadlfe Svlvester © Cltv Blork for Statlr ha|or trlhute lLoulsvllle, KY) ùJ ll Rlrk Ross, Perkas, 6 Ð1 Khaled
on the set of Rlrk Ross’s “here l An” vldeo shoot lhlanl, lL) ù+ ll hana Wes 6 Red Bov on the set of Bun B’s “Ihat’s 6angsta” lPort Arthur, IX) ùS ll 1lnl 1unµ, 1azze Pha, 6 Ð1 Who
© Platlnun ZI lAtlanta, 6A) ù6 ll Ð1 B-Lord 6 hls haµµv 1ulre © Kush Lounge for Slxteen Seventv’s Lll Boosle show lCharleston, SC) ù! ll Slln Ihug on the set of Bun B’s “Ihat’s
6angsta” lPort Arthur, IX) ù8 ll Bun B, 1as Prlnre, hana Wes, 1 Prlnre, 6 Z-Ro © Bar Rlo for Bun B’s Z Irlll alhun release µartv lhouston, IX) ù9 ll Ðunk Rvders © Northwestern hlgh
for henorlal Ðav releh haskethall gane lhlanl, lL) Iù ll hean 6reen 6 1azzle © Pashaa Ultra Lounge for Crlsro Kldd’s hlrthdav µartv lhouston, IX) II ll 1 ûue, Ð’Lvte, guest, Reggle
Reg, 06 Ron C, Crlstal Buhhlln, Ð1 hl-C, Bav Bav, 6 guest © 60 Ð1s huslr Conferenre lhouston, IX) IZ ll Xavler, llvah, 6 0nar on the set of Bun B’s “Ihat’s 6angsta” lPort Arthur, IX)
IJ ll Irae 6 Ð1 hella Yella lAustln, IX) I+ ll Lll hen, Ð1 1onastv, hallk Ahdul, 6 Young Cash © Ihe harlln lhlanl, lL) IS ll 1lnl 1unµ 6 Unk © SU Sµrlngfest lBaton Rouge, LA) I6 ll
Udonls haslen 6 Rlrk Ross on the set of Rlrk Ross’s “here l An” vldeo shoot lhlanl, lL) I! ll Ierrl Ihonas 6 Yung Berg © 9!.9 lhouston, IX) I8 ll BloodRaw 6 Pee Wee © Cluh Crurlal
for BloodRaw’s hlrthdav µartv lAtlanta, 6A) I9 ll Klottl, Crlsro Kldd, 6 Chanllllonalre © Crlsro Kldd’s hlrthdav µartv lhouston, IX)
Photo Credlts. Ð1 Who lùS,IS), 1 Lash lùJ,I6), 1ulla Beverlv lù8,I9), Knowledge lù+,ù!,Iù,IZ,I!), Kurtls 6rahan lIJ), Lanont ÐeSal lII), hallk Ahdul lùZ,I+), hs Rlverrltv lùI,ù9), Ier-
renre Ivson lù6,I8)
lahove L-R). Ðunk Rvders 6 Plthull on the set of Ðunk Rvder’s vldeo shoot ln hlanl, lL lPhoto. Leon Llovd), Lll Wavne 6 Cllnton Portls © Prlve for Irlna’s alhun release µartv ln hlanl,
lL lPhoto. Bogan), Ðolla 6 Bu © Lurkle’s for Bhl Urhan showrase ln Atlanta, 6A lPhoto. 1ulla Beverlv)
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No dlsresµert to the West Coast, hut Chlrago started thls gangsta shlt. But
vou’d never know lt fron looklng at nost of the rltv’s rurrent surressful
hlµ hoµ arts. huslr fron the llkes of Luµe llasro and Ihe Cool Klds have
donlnated Chl-Iown and nav glve outslders the wrong lnµresslon of the
rltv hone to the nost lnfanous gangsters slnre Al Caµone.
Count, hoonle, and Blg Rugg, also known as the Low End Professlonals
lL.E.P.) rone fron that slde of the trarks. Stralght off the streets of the
South Slde, these three don’t attest to he anvthlng thev aren’t. But even
though thev do ganghanglng nuslr, thev’ve µroved that vou ran do so
wlthout µronotlng vlolenre.
“You need to hear ahout our µolltlral µrlsoners who strurtured these or-
ganlzatlons, and had these nelghhorhoods under rontrol where lt wasn’t
all wlld out here llke lt ls now,” savs Count. “Ihev took the strurture
out the streets when thev lorked uµ our rhlefs and our other leaders. lt
wasn’t all thls randon kllllng hefore then. We got a serlous storv to tell.
Ihls ls a Chlrago thlng, µlus, we got sone reallv good nuslr.”
L.E.P. are not rookles to the gane. Ihev onre had a deal wlth lntersroµe,
hut soon µarted wavs. Ihev hounred hark and lnked wlth Sonv, hut srared
the na|or awav when grouµ nenher and Count’s hrother Larro was kllled.
Now, thev are golng the lndeµendent route.
“We’ve heen out here grlndlng,” urges hoonle, nentlonlng that thev have
songs wlth 1ln 1ones, Young Ðro, laholous and Rlrk Ross ln rotatlon on +ù
statlons. “We’ve had a few lahels rall us, hut thev’re offerlng J6ù deals. We
don’t want a J6ù deal. We’ve heen good hv ourselves, so whv would we get
lnto a sltuatlon where sonehodv ran rontrol our nuslr!”
L.E.P.’s lndeµendenre ls a qualltv enhedded ln then fron thelr µast. Also
known as the Bogus Bovs, the grouµ horrows thelr allas fron an offshoot of
Larrv hoover’s 6angster Ðlsrlµles.
“ln Chlrago hark ln the 8ù’s and 9ù’s Larrv hoover had a hlt noh ralled the
Bogus Bovs. When he had a µrohlen wlth n’furkas, he would send the Bogus
Bovs to do hls nurderlng. hv rousln was an ofñrlal nenher of that, and l
grew uµ around hln,” hoonle reveals, llkenlng the nane rholre to how nanv
New York raµµers go hv ltallan gangster nanes llke 6ottl and 6anhlno. “Ihe
Bogus Bovs got so hlg that thev haslrallv revolted and told Larrv hoover
‘furk vou,’ ln a sense. 0f rourse Larrv hoover dldn’t llke that, so he nade lt so
anvhodv who sald thev was a Bogus Bov would he kllled. host of then got
annlhllated, hut there are stlll sone that are around now.”
lf L.E.P. has thelr wav, thev’ll he around even longer.
- Words hv Erlr Perrln
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host artlsts earn thelr greatest degree of surress hv sharlng ronµelllng
storles of thelr own exµerlenres. Vorallst Boxle µlans the arhleve fane ln
the sane nanner. At |ust I8 vears old, thls rhvthnlr ohserver has earned
a reµutatlon for µlerrlng µeoµle’s hearts wlth the rhllllng tales of heart-
arhe and tragedv he has wltnessed growlng uµ ln South 1analra, ûueens.
But unllke other rontenµorarv talents, thls rrooner has an old-srhool
vlhe. “l’n a street soul slnger,” he savs. “l’n nore llke that µerson vou
heard on the rorner doo-woµµlng ln the ‘Sùs.”
Boxle, known to sone as 1ason Ðendv, develoµed hls rharlsnatlr vorals
as a rholr nenher at Blanrhe henorlal Baµtlst Churrh ln 1analra, New
York. But ln ZùùZ, the suµerstar-ln-tralnlng took a steµ forward ln hls
rareer hv slnglng “Whv Ðo lools lall ln Love” ln front of the fanous
Aµollo Iheater ln harlen. Ihat led to a sµot on Showtlne At Ihe Aµollo, a
svndlrated televlslon ronµetltlon he would go on to wln.
“Ihat was the hlggest thlng for ne herause l watrhed Aµollo growlng uµ,”
the teenage sensatlon reralls. “When l won, lt rhanged evervthlng. l knew
thls was where l needed to he. l ronquered the toughest rrowd ln New York, and
|l was] slnglng doo-woµ.”
lor the next few vears, Boxle rerorded honenade audlotaµes through a karaoke
narhlne and hustled then throughout hls nelghhorhood. Ihen, ln ZùùS, he
hegan µollshlng uµ hls gane wlth lrv 6ottl, 1a Rule and the rest of the ranµ at
Although he rourted offers fron Ðef 1an and hotown, he ultlnatelv slgned wlth
Polo 6rounds huslr ln Aµrll Zùù!. “Polo 6rounds ls a hard worklng lahel and thev
showed love fron the gate,” he exµlalns. “lt’s one thlng to do huslness wlth
sonehodv, hut lt’s another thlng to have a frlendshlµ hehlnd vour huslness.
Ihat’s what Polo 6rounds hrlngs to thelr artlsts. Ihev allow the artlsts to he
frlends other than |ust artlsts to the lahel. lt’s a fanllv.”
Slnre then, Boxle rollahorated wlth fellow fanllv nenher hurrlrane Chrls for hls
slngle “Plavas Rork.” But for now, the rharlsnatlr vorallst ls ronrentrated on
generatlng exrltenent wlth hls radlo-frlendlv hallad “Let he Show You.”
hurh llke hls rhlldhood lnfuenres Stevle Wonder and lrankle Lvnon, Boxle ls
µlannlng to arhleve great surress when he µrenleres hls studlo dehut ln late
Zùù8. “Everv few vears, vou get one of those tlneless µro|erts that sµeaks for
ltself,” he savs. “Ihls ls one of those µro|erts.”
- Words hv Bear lrazler ll Photo hv 1ulla Beverlv
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hen lle. lron the Sex 6 the Cltv rhlrks, Ashantl, Kells, 0µrah, Ðr. Phll...
the llst of folks who have nade a kllllng statlng the ohvlous ls endless
as the half-truths that guvs let sllµ fron thelr llµs on the regular.
But London lnaglnes a dlfferent world—one where µeoµle rut the
hullshlt. Personallv, he doesn’t have a µrohlen telllng a wonan
where he stands. lf she ran deal wlth lt, rool. lf not, he keeµs lt
“l ran’t he rhanged, hut l let vou know how l an off the |unµ,”
the ZJ vear-old slnger savs.
hls UnlversallKPh dehut, han of hv Word, harks uµ hls rlalns.
London’s µlalnsµoken tendenrles show uµ on hls uµheat lead
slngle, “0ne Ioo hanv.” Ihe trark randldlv sµeaks on µavlng the
ronsequenres for lndulglng ln too nurh alrohol ln the rluh and
naklng had hook-uµ derlslons.
But hls honestv doesn’t stoµ there. “Want You Bark,” where he
adnlts to srrewlng uµ ln a relatlonshlµ, and “Sonetlnes,” an
enotlonal trark ahout trvlng to ronvlnre hls wonan that the
hovs wlll he hovs rllrhe ls nore than a nvth, further lllustrate
hls forthrlght nentalltv.
Ralsed ln 0akland, CA, London learned at a voung age to rhan-
nel hls rreatlve energv lnto nuslr. ln 0akland lt helµed keeµ
hln out of trouhle. ln Atlanta lt helµed hln survlve. When he
noved to the A ln ZùùZ after enrolllng ln a sunner µrogran at
horehouse College, he dldn’t reallze that he’d end uµ sleeµlng ln
frlend’s ofñres and on desks ln hls honehov’s dorn roons.
“l was stavlng fron µlllar to µost, reallv, l was honeless,” he savs
randldlv, addlng that he eventuallv landed a |oh at harv’s.
llndlng that he rouldn’t get ñnanrlal ald to attend the exµenslve
rollege was a sethark, hut lt onlv strengthened hls wlll to hreak lnto
the huslness. he forned a grouµ, Best of lrlends, wlth a rouµle of hore-
house students and started µerfornlng around ranµus, drawlng a fork
of loval fenale fans.
“l knew a nlght nanager at a studlo and thev would let ne rone rerord,” he
adds. “l would have to go at four ln the nornlng, so l would stav uµ all nlght.
Ihe englneer would let ne rone ln and wrlte to hls trarks, hut l had to leave at
seven when evervhodv got there.”
hls µerslstenre µald off. 0ne of the englneers was so ln love wlth the trark he µro-
dured for London that he started µlavlng lt around the studlo, whlrh led to London
hooklng uµ wlth hls rurrent A6R, Sean harrls at Unlversal Rerords, ln Zùù+. he lnked
hls deal ln Zùù!, and hls alhun, due out ln Seµtenher, features µrodurtlon fron Rodnev
1erklns and the 1uganots, anong others. Ihe µro|ert ls hoth street and hedroon-readv.
But what’s nore, lt’s full of realltv tales that London savs refert hls own stralghtforward
“han of hv Word reallv lets µeoµle get lnto ne,” he savs. “lt’s keeµlng lt real wlth µeoµle and
lettlng then know that l an who l an.”
- Words hv 1arlnta howard ll Photo hv 1ulla Beverlv
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ùI ll I-hud, Ionv Neal, 6 Lll Ð © Cltv Blork for Statlr ha|or trlhute lLoulsvllle, KY) ùZ ll Ihe ÐEY © Partv 9J.J lhouston, IX) ùJ ll Iallh Kwell © 1anus Landlng lSt Petershurg, lL) ù+
ll Reµµln’ 0Z0NE © Cluh hlllenlun l6reenvllle, hS) ùS ll hr. 1errv © Ðowntown huslr lSt. Louls, h0) ù6 ll herredes 6 Ðaµa on the set of hot Stvlz “Lookln Bov” vldeo shoot lAtlanta,
6A) ù! ll Ioro wlth hls artlrle © Northwestern hlgh for henorlal Ðav releh haskethall gane lhlanl, lL) ù8 ll hollvwood © Studlo lnr for 0Z0NE nodel searrh lIanµa, lL) ù9 ll
Crlsro Kldd 6 Brlan Angel fron Ðav Z6 © Pashaa Ultra Lounge for Crlsro Kldd’s hlrthdav µartv lhouston, IX) Iù ll Blg Chrls 6 hallk Ahdul © Studlo lnr for 0Z0NE nodel searrh lIanµa,
lL) II ll Leon Llovd © Sohe Llve lhlanl, lL) IZ ll Boontown 6 LA Chlr hodels © 60 Ð1s huslr Conferenre lhouston, IX) IJ ll Brvan hlrhael Cox © Lurkle’s for Bhl Urhan showrase
lAtlanta, 6A) I+ ll VlC © lunknaster llex’s rar show lLoulsvllle, KY) IS ll Ð1 B-Lord 6 Randv Roµer © Kush Lounge for Slxteen Seventv’s Lll Boosle show lCharleston, SC) I6 ll Ð1
Blark 6 guest on the set of hot Stvlz “Lookln Bov” vldeo shoot lAtlanta, 6A) I! ll Ð1 ISI, 1esslra Wllllans, 6 Ð1 Snallz © Ihe Edge for 0Z0NE µartv lIallahassee, lL) I8 ll Ðawgnan
6 Brlsro © Ðestlnv for Ðawgnan’s Crunkfest l0rlando, lL) I9 ll IR llow 6 Carlos Cartel © Kush Lounge for Slxteen Seventv’s Lll Boosle show lCharleston, SC) Zù ll Lloness © Koha
l0rlando, lL) ZI ll henµhls Bleek © Sohe Llve lhlanl, lL) ZZ ll 6rlnd on the set of hot Stvlz’ “Lookln Bov” vldeo shoot lAtlanta, 6A) ZJ ll Ð1 hr Klng 6 harlel har © Vllla lontana for
6-hark’s µartv wlth Bun B lLoulsvllle, KY) Z+ ll Ire Ðuhh, Slln Ihug, 6 hs Rlta © Iexas Relavs lAustln, IX) ZS ll Sroohv of the 6rlt Bovs 6 Young B lhouston, IX) Z6 ll late Eastwood
6 Stlx © Lovenolse for Ðarnell Levlne’s release µartv lNashvllle, IN) Z! ll Ð1 Sllkk © Vllla lontana for 6-hark’s µartv wlth Bun B lLoulsvllle, KY) Z8 ll Lll Boosle 6 rrew © Kush
Lounge for Slxteen Seventv’s Lll Boosle show lCharleston, SC) Z9 ll Veda Lora 6 Irlna © Ihe Beat lÐallas, IX) Jù ll Ð1 Ire © Ð1 Ieknlkz’ hlrthdav hash lharon, 6A) JI ll Rlrkv Rlrh
lhouston, IX) JZ ll Shawtv Lo 6 Kvdd 1oe © Powerfest lAugusta, 6A) JJ ll Klottl 6 9th Ward © 9J.J lhouston, IX) J+ ll Klkl the Ist Ladv © Ihe Beat lSt. Louls, h0) JS ll Yung 1or 6
hldget har on the set of hot Stvlz’ “Lookln Bov” vldeo shoot lAtlanta, 6A)
Photo Credlt. Bogan lII,ZI), Ð’Lvte lZ9), Edward hall lù+), 1anlro hawklns lZ6), 1ulla Beverlv lIJ,ZZ), Knowledge lùZ,ù9,ZS,JI,JJ), Lanont ÐeSal lIZ), Luls Santana lùJ), hallk Ahdul
lùI,I+,I8,Zù,ZJ,Z!), hs Rlverrltv lù!,Jù), Iannle Whlte lùS,J+), Ierrenre Ivson lù6,ù8,Iù,IS,I6,I!,I9,Z8,JZ,JS), Ire Ðuhh lZ+)
lahove L-R). Rav 1 6 Yung Berg © Powerfest ln Augusta, 6A lPhoto. Ierrenre Ivson), hezeleo © Ihe Beat rar show ln Ðallas, IX lPhoto. Edward hall), Ðon Cannon on the set of “how We
Ðo lt ln Ihe A” ln Atlanta, 6A lPhoto. 1ulla Beverlv)
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Ihev sav vou ran tell a lot ahout a µerson hv thelr nane. 0n hls Sllµ N’
Slldel1lve dehut, slnger and songwrlter, ûwote, deñnltelv llves uµ to hls.
“Ihere a storvllne hehlnd evervthlng that l wrlte,” he savs of hls narratlve
alhun, ûwote Unqwote, due out thls sunner. “l set lt uµ for the llsteners
fron the heglnnlng to the end. l talk ahout real llfe affalrs.”
Earnlng the nlrknane Lll’ ûwote as kld after folks ln hls nelghhorhood
reallzed he’d rall fraudulent rhararters out on anvthlng thev sald ln a
heartheat, the ZS vear-old µrldes hlnself on sµeaklng nothlng hut the
truth. hls danre trark featurlng Irlna, “Ðon’t Wanna llght,” starts the
alhun off |ust the wav he wanted, raµturlng a unlversal, hut down hone
“Ihls ls a rlasslr alhun,” he savs ronñdentlv. “Ihe lvrlrs artuallv have
suhstanre. lt’s reallv an enotlonal |rerord].”
Born ln haltl and ralsed ln hlanl, ûwote renenhers hls grandnother ñll-
lng the house wlth the soulful sounds of San Cooke and the Ienµtatlons.
Calllng uµon those lnfuenres to helµ shaµe hls own nuslral ldentltv,
ûwote got hls start wrltlng for other artlsts. he worked extenslvelv on
Irlna’s latest alhun. lnµressed wlth hls ahllltles, Sllµ N’ Sllde derlded to
slgn hln ln Zùù!. lron there he lnked a dlstrlhutlon deal wlth 1lve Rerords
after fvlng out to New York and lnµresslng the lahel’s CE0 Barrv Welss.
lllustratlng hls agllltv wlth the µen, ûwote’s llnal CutlSllµ-N-Slldel1lve dehut
hounres and weaves hetween µleads of aµologv on the woeful “l’n Sorrv”
to tales ahout wantlng to hreak uµ wlth a glrl on “Rose on a Lonelv Sundav.”
And whlle he savs hls alhun aµµeals to evervone, ûwote ls reallv all ahout
sµeaklng to the ladles.
“We he nesslng uµ so nurh, nan,” he rhurkles. “l want to µlease the ladles
and l want to use lt as a nanual for the fellas too. We gotta get lt together. l
want thls alhun to helµ keeµ relatlonshlµs haµµv.”
Wlth 1ln 1onsln, hr. Colllµark and Lll 1on lwho he savs ls “rool as hell” to
work wlth) hehlnd the hoards, ûwote ls ronñdent hls µro|ert wlll rearh all
klnds of llsteners.
“l want thls alhun to lntrodure ne to the world,” he savs. “Ihls ls the glft
that 6od gave ne. l want lt to show that l was neant for thls lndustrv.”
And vou ran quote hln on that.
- Words hv 1arlnta howard ll Photo hv Bogan
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lt’s a relehratlon whenever a voung hlµ hoµ artlst rlses to nalnstrean
µronlnenre herause stereotvµlrallv, thev hurn thelr fortune on gas-guzzllng
Esralades and overslzed 1esus µleres that straln thelr nerks.
But lf Zù-vear-old Leland Austln, otherwlse known as Yung LA, earns a heftv
µavrherk, he µlans to µurrhase a rltv. “l wanna save all the houses herause
rlght now, ln Atlanta, thev’re tearlng down all the µro|erts,” he savs. “lf l had
Ðonald Irunµ hurks, l’d huv the hood and renovate lt.”
Ihe asµlrlng landlord hoµes to nake nllllons through sllnglng rhvnes. ln
Zùùù, Yung LA was lntrodured to the art forn when hls aunt wrote hln a
verse – a verse he would rerlte to rlassnates through hls tenure ln nlddle
srhool. Eventuallv, the huddlng raµµer wrote hls own hars and dlsµlaved hls
talent at rluh events and varlous nelghhorhoods ln Atlanta, 6eorgla.
Whlle the loral µhenonenon worked wlth a handful of snall lndeµendent
lahels, the µartnershlµs were hrlef. “l would get sold dreans,” he exµlalns.
“Peoµle weren’t alwavs keeµlng lt real wlth ne. Ihev dldn’t thlnk l had what
lt takes to take lt to the next level. l went through a lot |ust to get stahle.”
Ihat lnrluded selllng narrotlrs for ñve vears |ust to have sone sort of
lnrone. ln Zùù!, however, the lvrlrlst worked alongslde Ð1 Llkwld for hls self-
ñnanred nlxtaµe Crush Ða Blork. Ihough the Atlanta enrees µrlnted uµ |ust
!ùù roµles, lt sµread llke wlldñre throughout the ronnunltv and Young Ðro
even droµµed hv hls aµartnent later that hav. “We went to 6rand hustle’s |of-
ñre],” LA reralls. “|Co-owner] 1ason 6eter llstened and evervthlng was a go.”
Nowadavs, the huddlng raµµer ls off the streets and sµends nost of hls tlne
rerordlng nuslr. Ihough a dehut alhun ls ln the works, Yung LA ls ln the nldst
of foodlng the streets wlth Stuµld lrultv Swag, a rharlsnatlr nlxtaµe featur-
lng nesnerlzlng ruts lnrludlng “lall Bark” wlth Yung Ralµh and hls slngle
“Aln’t l,” where Blg Kuntrv lends a hand.
lt’s nore than |ust a nlxtaµe, however. lor Yung LA, Stuµld lrultv Swag ls also
a llfestvle. “l llke wearlng a whole lot of loud sµrlng rolors llke llne green,
orange and vellow. Ihose rolors are frultv llke an orange, µearh or aµµle,”
the 6rand hustle standout exµlalns. “lt’s not onlv the rlothes vou have on, hut
vour swag ran he so lnnarulate to the µolnt where vou sav, ‘Ihls nan has a
stuµld frultv swag.’”
Perhaµs hls rhvnes, and keen fashlon sense, wlll earn hln those Ðonald
- Words hv Bear lrazler ll Photo hv Ierrenre Ivson
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kon’s ronvlrt-ternt-sanga surress and I-Paln’s raµµa-ternt-auto-tune
sµerlallst µrowess have nade Konvlrt huzlk a hondañed rerord lahel. And
whlle ‘Kon and Paln havlng heen snarklng asses on the danre foor, huv-
lng dranks and falllng ln love wlth hartenders, all whlle rerordlng enough
hooks to µut Nate Ðogg out of huslness, Konvlrt’s R. Cltv lalso known as Rork Cltv)
has heen µatlentlv waltlng. As thev’ve walted thelr turn, these two hrothers fron the
Vlrgln lslands lIlnothv “Ðon’t Ialk hurh” and Iheron “Ða Sµokesnan”) have µenned
songs for evervone fron Usher to harlo to Enrlque lgleslas and nade a nane for
thenselves through energetlr llve µerfornanres throughout the Southeast. luslng
together raµ, R6B, µoµ and reggae, R.C. dellvers a sound noderatelv fanlllar, vet
refreshlnglv new. Now, as thev rountdown the davs untll thelr dehut alhun Wake Ihe
Nelghhors hlts stores, Akon’s hest keµt serrets are ahout shake thlngs uµ.
Sù ll 0Z0NE hA6
WORDS: RANDY ROPER // PHOTO: AMADI PHILLIPS
ll-r) Ilnothv 6 Iheron
Conlng fron St. Ihonas, what hrought v’all to Atlanta!
Ilnothv. Peoµle are reallv struggllng |ln St. Ihonas]. A lot of µeoµle see the
hearhes and the µaln trees and thev thlnk that lf vou go to the Vlrgln lslands,
vou’ll go to St. Ihonas and he llvlng the llfe. But lt’s llke anv other µart of
the world. lt’s hoods down there. lt’s µeoµle down there that are reallv, reallv
llvlng hard. We were one of those µeoµle. lt |ust so haµµens that ne and nv
hrother were hlessed and glfted wlth thls nuslr shlt. We dld lt around the
lsland tll we got so hlg on the lsland and throughout the Vlrgln lslands we
rouldn’t get anv hlgger hark hone. So we left hone, and after we graduated
hlgh srhool, nv µarents gave us the oµtlons of llke, “Yo, lf v’all want to go to
rollege, we’ll do our hest to helµ. But lf v’all are gonna do nuslr, vou’ve gotta
he nen. You’re gonna stlll have our suµµort, hut vou |ust gotta know that’s on
v’all.” So we dld the nuslr thlng. We left and we went to hlanl, rause we had
fanllv there and one of our hest frlends was there. We staved there for llke
slx nonths and got a llttle rerognltlon around the rltv. lt |ust wasn’t novlng
at the µare that we exµerted. Ihls was rlght around the tlne when Lll 1on and
the Ylng Yang twlns were µoµµln’, vou know, that whole Southern novenent.
Atlanta was hlowlng uµ, so ne and nv hrother thought that’s where we need
to he. Sonehodv was fvlng us uµ here to do a show ln Atlanta and ne and
nv hrother were llke, “han, how hout when we go there we |ust stav there!”
At the tlne we dldn’t know where we were gonna stav. Ihe µeoµle that were
hrlnglng us to do the show µut us uµ ln a hotel. We were llke, “We’ll ñgure that
shlt out when we get there.” We rane to Atlanta, dld the show, and long storv
short, we ñgured lt out. We sturk around here for two vears, llvlng here and
there, and shlt was hard.
how dld Akon rone lnto the µlrture!
Ilnothv. Bennv Ð, Akon’s Ð1, ls one of our hest frlends. We all rane uµ to-
gether. he artuallv used to he our Ð1, so when we rane to Atlanta, lt was all
three of us trvlng to do thls shlt together. We dld nad talent shows ln Atlanta
at the tlne. 0ur nane started to get fanlllar and µeoµle started furklng wlth
us. We started gettlng a llttle rerognltlon, hut shlt was stlll hard. We aln’t get
a deal or nothlng. We started furklng wlth these µrodurers. Shlt dldn’t reallv
go the wav lt was suµµosed to and we klnda fell out. Ihev had sent us hark
to St. Ihonas, llke, “Yo, we need to stark sone µaµer uµ. So we’re gonna send
v’all down there for a nonth and hrlng v’all hark uµ when shlt ls rlght, so we
ran nove forward.” |Ihev] sent us hark to St. Ihonas and left us there. But lt
wasn’t that had, at least we were at hone. We’ve got fanllv there, thls was ln
Zùù+. he and nv hrother got on our grlnd and got regular |ohs and were llke,
“lurk evervhodv, we’re gonna do thls shlt ourselves. We’re slrk and tlred of
deµendlng on nuthafurkas selllng us dreans and shlt and nothlng ls haµµen-
lng.” So we saved our nonev and noved hark to Atlanta ln ’ùS. Been on the
grlnd llke rrazv, trvlng to get lt and started dolng shows agaln. At thls tlne,
Bennv was Ð1lng for Akon. Llttle dld we know Akon was gonna he as hlg as
he ls now, hut Akon showed us love even hefore he had a deal. We were llke,
“Bennv, the nlgga needs a Ð1. 6o do that shlt and lf shlt µoµs, vou ran rone
hark and get us.” Ihen we started dolng shows after we noved hark here,
got a hlg, hlg huzz throughout the streets. But stlll, nohodv was reallv furkln’
wlth us as artlsts. So we wrote a song on Akon’s rerord Konvlrted ralled “Ihe
Raln.” After that, a lot of µeoµle started rearhlng out to us as songwrlters and
we started gettlng a lot of work. Ihat’s what reallv got us ln the gane. At thls
tlne we dldn’t even do our deal vet. We rontlnued to do shows and a lot of
artlsts that we wrote for sµread the word llke, “Yo, Rork Cltv, then nlggas ls
the next nlggas.” lt’s a hlesslng herause µeoµle llke Usher were savlng that
ahout ne and nv hrother. So the word got around and Bennv told |Akon]
llke, “Yo, vou need to furk then. Llke, then nlggas, thev readv.” We dld the
deal wlth Kon and slnre then we heen grlndlng, hanglng out nlxtaµes, dolng
shows, and we here where we at rlght now.
Yeah, when Usher and Akon start ro-slgnlng for vou, that’s a good slgn vou’re
on vour wav.
Iheron. han, thls ls a hlesslng, ronlng fron St. Ihonas, Vlrgln lslands. We’ve
worked wlth Usher, harv 6rav, Enrlque lgleslas, the Pussvrat Ðolls, harlo,
Sean Klngston, and Leona Lewls. Ihe alhun that we’re worklng on rlght now
ls ralled Wake the Nelghhors. We had three lndeµendent alhuns that we µut
out hark ln the Vlrgln lslands that dld µrettv well for an lndeµendent grouµ,
esµerlallv helng that hlµ hoµ wasn’t as hlg ln the Vlrgln lslands as lt ls now. l
thlnk thls ls our hest alhun herause we’ve ñnallv learned how to fuse all the
nuslr together. We heen raµµlng and slnglng, hut lt sounded llke ronfuslon at
ñrst. l thlnk we were talented hut dldn’t know how to fuse all that nuslr to
nake lt sound llke one thlng. Ihls alhun, nan, wlth our nanager Rav, Erlra
6ravson our A6R, Nlkkl Ben|anln, our µrodurt nanager, our µuhllrlst 1asnlne,
Ðevvne Steµhens, evervhodv ln our ranµ, the 1uggernauts, the µrodurers,
hvµnotlrs, 1evuan. l thlnk our whole tean rollertlvelv µushed our talent to
where lt needed to he.
What ran vou tell ne ahout vour alhun!
Iheron. lt’s ralled Wake Ihe Nelghhors. Ihe ronreµt of the alhun, well, we
don’t llke to µredlrt the future, hut we klnda had a trllogv ln nlnd. llrst ls
Wake Ihe Nelghhors. Ihen we wanted to go wlth Ihere 6oes Ihe Nelghhor-
hood, and ñnallv Ihe Evlrtlon Notlre. Wake Ihe Nelghhors ls llke, we’re
novlng lnto the nelghhorhood and dolng sonethlng dlfferent, and the world
needs to wake uµ. Y’all need to see what’s golng on around vou and rhange
lt. Ihe alhun ls a rollertlve of hlµ hoµ, reggae, R6B, µoµ, alternatlve, everv-
thlng, lt’s |ust hlg nelodv. We raµ Anerlran, we raµ ln our arrent, the wav we
naturallv talk. We do sone reggae shlt, we do huge µoµ rerords. Ihen we do
sone urhan tvµe of R6B. So, l ran honestlv sav lt does have sonethlng for
evervhodv. l’n not gonna sav evervhodv’s gonna llke lt. We’re all entltled to
our own oµlnlons, and that’s sonethlng that we stress. We |ust want µeoµle
to furk wlth us.
how nurh lnfuenre dld Akon have on vour alhun!
Iheron. Io he honest, Akon slgned us herause he was so husv and so nurh
golng on, he needed sonehodv that he dldn’t have to rater to. We’ve never
heen ln the studlo wlth Akon, not onre. he slgned us haslrallv knowlng that
we rould do our own thlng, and he’s exrlted ahout lt. he was llke, “han, l love
v’all nlggas.” Worklng wlth Akon ls a hlesslng herause he’s the ñrst µerson
we’ve ever heen around that let us do us. he don’t |unµ. he’s llke, “Yo, l
helleve ln what v’all do and l wouldn’t slgn v’all lf l dldn’t.” he’s exrlted llke
how’d vou derlde to go wlth “Losln’ lt” as vour ñrst slngle. lt’s nore R6B!
Iheron. han, vou’ve gotta hlane our A6R Erlra 6ravson. We wrote the song
for Irev Songz, and she sald, “No, vou ran’t glve hln that song, that song’s
a furkln’ snash.” We dldn’t wanna nake a song llke that, hut she was llke,
“Irust ne. 1ust do lt.”
Ilnothv. We’re sone ronµronlslng dudes, so we derlded to trv lt.
Iheron. lf lt’s good, what would lt hurt! And lf lt’s whark, okav, we dldn’t
want to do lt anvwav. Everv tlne we µlaved that rerord for |sonehodv], lt
stood out. When vou hear lt fron a lot of µeoµle, we |ust sald, “0kav, l guess
thls ls the rerord.”
Konvlrt huzlk has a lot of artlsts. Akon, I-Paln, Rav Lavender, Colhv 0’Ðonls.
Were vou ever wonderlng when vou were golng to get vour turn!
Iheron. l aln’t gonna lle to vou, not reallv. Ihe songwrltlng thlng was novlng
so well. We alwavs had another outlet to exµress ourselves through nuslr. l
was |ust µroud to sav, “6od, lf l rould wake uµ everv nornlng and let nuslr
he nv llvlng, l’ll he haµµv.” And at that tlne, Rork Cltv the artlsts weren’t hlg,
hut Rork Cltv the wrlters were gettlng work evervwhere. We were never nad.
l was artuallv haµµv for ‘Kon, rause we knew Kon when he was |ust as hroke
as we were. Io see that hrother surreed was a hlesslng to us. When Akon µut
out Konvlrted, l don’t thlnk he even knew lt was gonna he that hlg. Nohodv
knew. he was llke “0h, shlt.” Cause we got slgned hefore |Akon’s] alhun rane
out and |the lahel] had a lot of µlans, and then the nlgga herane the hlggest
thlng on the µlanet and we were llke, “Wow.” We alwavs knew we would get
our turn, and after the µast few vears, we’ve |ust learned to he µatlent. Ihe
naln forus was to take rare of our fanllv, nv daughter, nv hrother’s nlere,
nv non and dad, and we were ahle to do that. We aln’t never had too nanv
ronµlalnts. l ran’t even lle.
Ðld vou ever ronslder |ust keeµlng vour rareers as songwrlters and not µursu-
lng the artlst thlng anv further!
Iheron. No, the artlst thlng was alwavs #I. But at least we were ahle to feed
our fanllles. l nean, we were dlrt hroke, dann near honeless. Ihev dldn’t
have nothlng to eat. We’d have to eat a sllre of rheese. So when we were
ahle to feed our fanllles, we weren’t ahle to ronµlaln too nurh. Ðon’t get
ne wrong, we wanna wln as artlsts so had, nan. l µrav ahout lt everv nlght,
and nv hrother does too. We talk ahout lt all the tlne. We slt ln the rar and
talk ahout lt. We wanna wln. We’ve heen hlessed, so l ran’t slt here and trv to
ronµlaln, hut we’ve heen waltlng µatlentlv for our turn. We see lt ronlng and
we hoµe lt works out.
You were featured ln 0Z0NE’s Patlentlv Waltlng vears ago. Was that vour ñrst
Iheron. Ihat was one of our ñrst lntervlews. Ihat was our ñrst hlg nagazlne.
Ihat was a hlesslng, herause ln our nlnds we aµµrerlate evervthlng. ln our
nlnd, 0Z0NE ls as hlg as lt |gets]. We were llke, “What are thev dolng lnter-
vlewlng us! We aln’t nohodv.” 0ur nanager and µeoµle around us are alwavs
trv to renlnd us, “Yo, v’all are talented.” We he llke, “lor real!” We’re |ust
exrlted that µeoµle artuallv llke our shlt. ll
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You |ust rane off a Euroµean Iour. What was the
overseas resµonse and how ls lt dlfferent than
what vou get here ln the States!
1ulrv 1. We hlt llke twelve rltles ln three weeks. lt
was great. lt was off the rhaln. Peoµle were golng
What ls the overall nessage of vour new alhun
Last Z Walk!
Ð1 Paul. lt’s |ust the sane thlng. lt’s |ust sone
gangsta shlt llke we alwavs do lt. A lot of µeoµle
were nervous when thev heard the “Lolll” rerord
herause, vou know, lt’s dlfferent, hut we |ust want
the fans to know that the overall alhun ls |ust
llke anv other Ihree 6 haña alhun. lt’s thug shlt
nan, lt’s rrazv, lt’s one of our hest alhuns ever, so
vou’re golng to love lt.
You’ve alreadv released two huge slngles off Last
Z Walk, “Lolll” and “l’d Rather.” What else ran we
exµert to rone next!
1ulrv 1. Ihere’s a hunrh of songs on there that
rould he slngles. When the alhun rones out we’re
golng to let the fans derlde what thev want to
he the next slngle. Wlth all thls lnternet stuff
we’ve µut out three or four songs over the last
few vears, we’re |ust glvlng the fans sonethlng
whlle thev walt. lt’s an aµµetlzer, vou know what
Was that the llne of thlnklng when vou released
“Ðoe Bov lresh” as a slngle wlth no alhun!
Ð1 Paul. “Ðoe Bov lresh” was golng to he a slngle
on the alhun, hut we ended uµ re-rerordlng the
na|orltv of the alhun. Ihere are a lot of songs on
the alhun that wlll he honus trarks for dlfferent
retall outlets. When “Ðoe Bov lresh” was released
as a slngle lt sold over a nllllon rlngtones and
a nllllon downloads, hut we |ust dldn’t feel that
the alhun was all the wav readv, so we went hark
herause we wanted to nake sure we at least had
four to ñve slngles on there hefore we released
the alhun. So we went hark and re-rerorded
“Lolll,” whlrh ls µrohahlv one of the hlggest
Ihree 6 haña songs ln hlstorv. We re-rerorded
“l’d Rather” and a hunrh of other songs, so lt’s a
good thlng we µushed the alhun hark, rause we
wouldn’t of had anv of those songs lf we µut lt
out hark then.
1ulrv 1. Ihe alhun ls a lot stronger now. lt wasn’t
as strong hark then. We’ve got hetter µrodurtlon
Ð1 Paul. We got nore features too, llke Akon and
6ood Charlotte. We have stronger features on
Wlll vou he dolng a Unlted States tour wlth the
release of the new alhun!
Ð1 Paul. Yeah, we’re golng to tour the states. When
we were overseas we µronoted the new alhun
herause lt’s golng to rone out the sane dav over
there, thev ran order lt onllne. So now we’re go-
lng to hlt the road ln the states. We |ust left Vegas
so we’re deñnltelv golng to hlt sone nore sµots.
Ihe last alhun, host Known Unknown, was huge
wlth slngles llke “Stav llv,” “Poµµln’ hv Collar,”
“Slde Z Slde,” “Pussv 6ot You hooked,” and all the
renlxes. how ls Last Z Walk golng to toµ that!
Ð1 Paul. We don’t know vet. We reallv don’t nake
an alhun to trv and toµ the last the last alhun.
host Known Unknown ls an old alhun, vou know,
all those rherks are rashed, all those drugs are
used, the heers are drunk, all that shlt ls over
wlth. We’re |ust trvlng to nake sonethlng we
know the fans are golng to llke. We know our fans’
nlnds, so lf we llke lt, thev should llke lt too. We
|ust trv to nake sonethlng thev’re golng to llke
everv go ‘round. We don’t forus on none of the
µast, we |ust go and look toward the future, and
what’s golng on ln the sound of the world. Ihat’s
what we forus on, and we’ll see what haµµens.
how dld vou llnk uµ wlth wlth Unk on the new
Ð1 Paul. han, that was great. We artuallv |ust dld a
song for Ð1 Unk’s alhun as well.
You have nade a few novles and ohvlouslv had a
hand ln hustle and llow. Anv nore novle µro|erts
ln the works!
Ð1 Paul. We artuallv had three novles, Cholres l,
Cholres ll, and ûueen of he, whlrh was a ronedv.
We |ust wrote three nore novles. one ralled Ihe
Streets of henµhls, Cholres lll, and we’ve got a
hlµ hoµ ñln that ls stlll untltled. We’re alwavs
worklng on the novle thlng and wrltlng novles.
Iell ne ahout vour new rlothlng llne.
Ð1 Paul. We’ve got an onllne store. Ihe rloth-
lng lsn’t avallahle ln stores, so lf soneone gets
one out of a store, thev’re huvlng a hootleg. Ihe
onllne store ls www.dangerusskandulus.ron or
www.nvsµare.ronldxsrlothlng. lt’s heen dolng
real good. lt’s hlµ hoµ rork gear. lt’s nalnlv t-
shlrts, hut we’ve got sone handanas ronlng out
and sone sexv t-shlrts for the ladles. So lt’s |ust a
t-shlrt llne as of now.
So sµeaklng of rork nuslr, a lot of hlµ hoµ artlsts
are rearhlng out arross the dlfferent genres of
nuslr. What else are vou dolng to hlend the two!
Ð1 Paul. We’ve got a song on our alhun wlth 6ood
Charlotte. We dld IRL wlth then. We were klrklng
lt harkstage at the µrenlere of sone vldeo, l ran’t
renenher, and we ended uµ helng ln ñrst rlass
together on our flght hark to L.A. rlght after IRL.
We started talklng to then and that turned lnto
gettlng together and |ust drlnklng and rhllllng
and lettlng us hear sone trarks thev nade, and
S+ ll 0Z0NE hA6
UnKnown is an old
albUM, yoU Know, all
those checKs are
cashed, all those
drUgs are Used, the
beers are drUnK, all
that shit is over with.
we’re jUst trying to
MaKe soMething we
Know the fans are
going to liKe.
0Z0NE hA6 ll SS
we were llke, “han, thls shlt ls doµe.” We ended uµ
raµµlng over lt, and lt’s reallv a strong song.
You’ve gotten rerognltlon fron nalnstrean
Anerlra hv wlnnlng an 0srar and aµµearlng on
CBS’s Nunhers. how has that exµosure afferted
vour rareers and nuslral forus!
1ulrv 1. l nean, l thlnk lt’s good, vou know! Ihe
nuslr ls stlll the sane. But as far as our nane and
rerognltlon and nonentun wlth our new alhun
ronlng out, l thlnk lt’s good. Evervhodv’s exµert-
lng and waltlng on thls new alhun, so l thlnk lt’s
heen a great helµ.
6lven that vou haven’t reallv altered vour sound
over the vears, how do vou stav relevant through-
out all the fads hlµ hoµ has seen ln the last I8
Ð1 Paul. We |ust forus on what we know our fans
are golng to want to hear. We don’t trv to go wlth
sonethlng that’s hot at the tlne or sonethlng
that evervhodv else ls dolng. We keeµ uµ wlth the
sound whenever we ran to reallv nake lt relevant,
hut agaln, vou gotta go wlth what got vou there.
We don’t trv to trlrk our fans, wlth one alhun
soundlng one wav and one alhun golng stralght
to the left. Ihat’s how vou start loslng fans, thev’ll
he nervous to huv vour alhun. We never had to do
as nurh µronotlon herause our fans alwavs knew
what thev were golng to get. 0ur fans alwavs
Ihe raµ gane has rhanged a lot slnre vou ñrst
rane ln, wlth the lntrodurtlon of rlngtones, lIunes,
Naµster. how have vou ad|usted vour aµµroarh to
the huslness slde of the gane!
1ulrv 1. We |ust nake sure our arrountlng ls ln
µlare so everv tlne we sell a rlngtone, we get
sonethlng off that.
Ð1 Paul. Ihe lnternet ls so sneakv. Ihere are so
nanv wavs for µeoµle to steal vour nuslr, vou’ve
gotta he rareful. You ran’t stoµ lt fron haµµenlng,
lt’s |ust a µart of the world todav, and lt’s onlv go-
lng to get worse. All vou raµµers out there readlng
thls, l hoµe vou’re savlng vour nonev.
You’ve had a lot of nenhers rone and go over the
vears fron the hvµnotlzed hlndz ranµ. how have
vou two keµt vour forus and keµt the nuslr golng!
1ulrv 1. You |ust have to stav forused on the nuslr
and the dreans, and the arronµllshnents we’re
trvlng to arhleve. We’re |ust µushlng the hvµno-
tlzed hlndz Entertalnnent lahel on toµ of Ihree
6 haña and rarrvlng the lahel. We alwavs trv to
stav forused on that, and that’s nalnlv how we’ve
nanaged to stav together and keeµ worklng. We
work hard evervdav, and veah, we’ve nade nonev,
hut we trv to keeµ µuttlng nuslr out that µeoµle
want to hear. We’re all ahout the fans at the end
of the dav. Wlthout the fans we wouldn’t have
surress, so we glve the fans what thev deserve
and µush the Ihree 6 haña hrand and hvµnotlzed
hlndz hrand over the toµ.
Are vou µlannlng to add nore nenhers to the
grouµ ln the future as vou have ln the µast!
1ulrv 1. 0h, no. We’re not looklng to add anv nore
nenhers. We’ve got two nenhers ofñrlallv, and
we’ll leave lt at that.
Ð1 Paul. Ihat’s all we need.
What do vou do outslde of nuslr to stav grounded
as hunan helngs! What are vour nornal evervdav
1ulrv 1. 6o to a harl
Ð1 Paul. 6o to a harl
What other huslness ventures are vou rurrentlv
Ð1 Paul. We reallv |ust forus on our other artlsts.
We alwavs keeµ sone lndeµendent artlsts on
hoard. We’ve got an artlst naned lravser Bov,
hls alhun Ihe Kev |ust droµµed last nonth. We’ve
got another artlst naned Yung Ð, hls alhun ls
µrohahlv droµµlng ln August. Lll Wvte alwavs does
real, real good on the lndeµendent rlrrult. And
Pro|ert Pat has got a new alhun ronlng out and
we’ve got an artlst naned Chrone. We’ve alwavs
got sonethlng lndeµendent rolllng on the slde.
Besldes helng on the road, we’re worklng on thelr
What are vou guvs dolng µersonallv to develoµ
Ð1 Paul. We nalnlv |ust talk to then. huslr ls
one thlng, hut havlng vour nlnd rlght ls the
naln thlng. So we nalnlv |ust talk to our guvs.
hvµnotlzed hlnds ls a srhool. lt’s a tralnlng ranµ,
not |ust a rerord lahel. We talk to our artlsts ahout
gettlng thelr ñnanres stralght, tearhlng then
how to he a nan and take rare of thelr fanllv and
get the hllls µald on tlne, keeµlng the household
together and stavlng out of trouhle, and how
to overrone an µrohlen wlthout µulllng out a
weaµon. Ihere are wavs to get around thlngs
wlthout gettlng lnto trouhle. Ihere’s alwavs go-
lng to he µeoµle ln vour fare trvlng to hrlng vou
down. So we alwavs trv to talk to our artlsts and
get thelr nlnds rlght to overrone anvthlng that
thev nlght rone arross.
Sµeaklng of stavlng out of trouhle, vou guvs have
never reallv heen ln the tahlolds llke sone other
raµµers. Whv ls that!
1ulrv 1. We |ust nalntaln our forus. You never
know what nav haµµen, so lt’s hest to |ust klnda
stlrk to vourself and do what vou do wlthout
runnlng the streets, herause that’s how vou get
raught uµ. You |ust gotta stav forused. Ihat’s the
naln thlng. Ihere’s tlne for µartvlng and a tlne
for nlsrhlef, hut vou gotta seµarate the two. You
ran’t nlx ‘en hoth together herause thev don’t
nlx. You never know what rould haµµen, hut vou
should alnost alwavs know whlrh wav to go. You
know lf vou want to go to the har, vou gotta µlrk
You guvs lnfuenre a lot of µeoµle and l’n sure
there are rountless artlsts who want to work wlth
vou. What’s the µroress for an uµ and ronlng art-
lst who ls wantlng to work wlth vou!
1ulrv 1. 1ust hlt us uµ. We’re wllllng to work
wlth anvone, vou know! We llke worklng wlth
underground artlsts herause when vou work wlth
underground artlsts vou helµ ‘en rone uµ. lt’s a
good feellng, gettlng hehlnd soneone who’s out
there grlndlng |ust llke we were hark ln the dav
and knowlng we helµed ‘en out to nake then
a natlonallv known and a worldwlde artlst. We
don’t nlnd worklng wlth anvhodv. lt’s all good
vou know! lt’s not all ahout the nonev lts ahout
the hlµ hoµ gane and helng ln the huslness and
ensurlng the gane rearhes the next level. We’re
trvlng to keeµ the hlµ hoµ gane golng. l thlnk lt’s
good for huslness herause lt extends vour nane
and nakes vou a tean µlaver. We’re tean µlavers,
we roll wlth the tean.
how would vou ronµare the rurrent state of hlµ
hoµ to when vou ñrst rane out!
1ulrv 1. You know, lt’s dlfferent. You’ve got all
thls hootlegglng goln’ on. Bark then there wasn’t
that nurh hootlegglng. You rould rone out wlth
a rerord, not even have no radlo µlav, and sell a
nllllon roµles. Now vou’ve gotta have radlo µlav,
µronotlon, lt’s a lll tougher now, hut vou know,
tlnes rhange. Ihe lnternet has taken over the
whole nuslr lndustrv. We |ust gotta keeµ ronlng
uµ wlth new ldeas and new wavs to get our µolnt
arross, and trvlng to get our alhuns out there and
the rlothlng llne. Ihere’s other thlngs vou’ve got-
ta do ln hlµ hoµ now to nake lt. You gotta keeµ
sone underground nuslr rollln’, as well as µuttlng
out na|or nuslr. lt’s a rhallenge rlght now, hut
we’re golng to work around lt. lt’s all good.
Wlll there he a serond season of Adventures ln
Ð1 Paul. Nah, we aln’t dolng that no nore, hut
we’ll µrohahlv do another IV show. lt was rool,
hut lt was tlne-ronsunlng. We’ve gotta get hark
on thls nuslr.
1ulrv 1. We’ve gotta glve the fans what thev de-
serve and what thev’ve heen waltlng on.
Ðo vou have anv ldeas for how vou’d llke to do
vour next IV show!
Ð1 Paul. We ran’t tell vou that vet herause lt’s a
1ulrv 1. Yeah, lt’s ln the works rlght now.
Ð1 Paul. l would do a datlng showl You rould go
for vears wlth those.
1ulrv 1. 6o on dlfferent dates wlth all klnds of
wonen fron all over the world. A worldwlde look
on datlngl ll
“we talK to oUr artists
aboUt getting their
teaching theM how
to be a Man and taKe
care of their faMily
and get the bills paid
on tiMe, Keeping the
and staying oUt of
0Z0NE hA6 ll SS
S6 ll 0Z0NE hA6
Ðon’t rall Yung Berg a “one hlt wonder.” Now
that he has “Sexv Ladv,” “Sexv Can l” and hls
latest slngle “Ihe Buslness” under hls helt, thls
ZZ-vear-old raµµerlµrodurerlsongwrlter fron
the Wlndv Cltv would nurh rather he referred to
as a “voung hoss.” hls dehut alhun Look What
You hade he droµs thls August, hut Berg ls
alreadv ronñdent he’s the hest.
You’re ronsldered a new artlst, hut a lot of µeoµle don’t know that vou
were slgned to ÐhX’s Bloodllne Rerords. Can vou talked ahout that
l got nv ñrst deal at IS. l was slgned to ÐhX’s rerord lahel Bloodllne
through Ðef 1an. lt was a good sltuatlon for ne. lt allowed ne to see a
lot of dlfferent thlngs that were haµµenlng ln the gane and he around
a lot of dlfferent µeoµle, llke whlle Ror-A-lella was rrarkln’ and X had
the Ruff Rvder novenent rrarkln’. l was ahle to he around that |and]
soak uµ a lot of good energv. But nv µarents shlµµed ne to hoot ranµ
when l was I! to hontana. So, l lost nv deal. And l had |ust got hark
on nv grlnd, l had alreadv had relatlonshlµs wlth µeoµle llke Eve. So, l
went out to L.A. wlth Eve, she’s llke nv hlg slster, she was dolng her IV
show. l got wlth nv rrew, then l leaked nv song to the radlo and now
here we are.
Ðld vou get frustrated when vou lost vour deal herause vour µarents
sent vou to hoot ranµ!
Aw, hell veah. Ihat shlt was furked uµ. l was voung, l felt lt was nv
tlne. But l guess aµµarentlv lt wasn’t.
Ihe slngle that vou leaked to radlo was “Sexv Ladv,” rlght! how was lt
watrhlng that rerord hreak!
lt was great. l sold a nllllon rlngtones. l got a lot of nonev, dld a lot of
shows and rontlnued on nv |ournev to where l’n at rlght now.
host of the artlsts that are known for ronlng out of Chlrago are nore
llke the Connons and Kanve Wests. Ðld thev lnfuenre vou at all! Your
nuslr doesn’t sound llke that real heavv Chl-Iown tvµe nuslr.
Ihev deñnltelv were lnfuenres for ne. But that’s what the nlsronreµ-
tlon ls ahout Chlrago, lt’s not one tvµe of nuslr that ran rone out of
Chlrago. Evervhodv’s not a ronsrlous raµµer and deeµ thlnker llke Luµe
S6 ll 0Z0NE hA6
WORDS: RANDY ROPER // PHOTO: MEENO
0Z0NE hA6 ll S! 0Z0NE hA6 ll S!
or real µosltlve and verv readlng or a hlark leader llke Connon or llke
Kanve. Ihere are dlfferent µeoµle ln dlfferent states. l’n |ust the voung
of lt, the nore vouth, urhan of what’s golng on ln.
Peoµle don’t know nurh ahout vou. What tvµe of artlst do vou ronslder
vourself to he!
l’n a |ark of all trades, dawg. l µrodure, l wrlte, l own nv own rerord
ronµanv. l’n |ust voung. l’n a voung hoss, nan. Ihat’s what l an. Ev-
ervthlng l do ls voung hossed uµ. l µut nv own rerords out, µrodure nv
own rerords, l wrlte R6B for other µeoµle, l wrlte raµs for other µeoµle.
l’n real self-rontalned.
lf µeoµle sav Yung Berg ls a one hlt wonder, how do vou take that rrltl-
Ihev ran’t sav that rause l’ve heen on so nanv other songs hesldes
“Sexv Ladv” now. he and Rav 1 got a song |“Sexv Can l”] that went #I.
hv other rerord “Ðo Ihat Ihere” ls out hurnlng uµ ln the rluhs. hv ofñrlal
slngle off the alhun “Ihe Buslness,” lts ahout to have llke ñftv ads next
week. So, there’s no wav for vou to sav l’n a one hlt wonder, lt’s too
nanv furkln’ songs.
how’d vou hook uµ wlth Rav 1!
Rav 1 ls one of nv nlggas. l asked hln to he on nv alhun hark ln the
dav. And then, when “Sexv Ladv” was µoµµln’, l rerorded “Sexv Can l”
last vear. Ihev wanted lt to he nv slngle hut l was llke, “lf lt herones nv
slngle, l’n gonna he the sexlest nuthafurka allve.” And l was llke, “Nah,
l ran’t do that.” Cause l dldn’t wanna he ln a hox. l alreadv knew µeoµle
were looklng at ne and trvlng to vlew ne ln a dlfferent wav. l felt llke
l had to do sonethlng dlfferent. So, we nade lt hls slngle. But lt’s not
reallv hls slngle, lt’s nv slngle, lt’s a duel slngle, vou know what l’n
savln’. lt’s on hls alhun, lt’s on nv alhun. And shlt, l |ust wanted to get
nv Chlrs Brown, I-Paln look on. l’n slttlng here watrhlng BEI now. “Sexv
Can l” |ust went off and “Ðo Ihat Ihere” |ust rane on.
What’s the sltuatlon wlth vour alhun!
Ihe alhun rones out August IZ. As far as feature wlse, on the alhun,
we got Llovd, Irev Songz, Anerle, Eve, Collle Buddz, Iwlsta and nv YB
artlst, her nane ls Casha. She’s the nost lnµortant feature on the alhun
for ne. She’s on the ñrst slngle ralled “Ihe Buslness,” a rerord l wrote
and µrodured wlth nv nan Roh holldav. lt’s µrodured hv ne and Young
Bosses, wlth the exreµtlon of “Ðo Ihat Ihere” whlrh was µrodured hv
Exel. hv nan Boogs µrodured one song ralled “Can l 6et Your Nunher.”
And then Colllµark µrodured the |olnt wlth ne and Llovd ralled “han-
You’ve heen ln the news and on the lnternet ln a lot of heef latelv. llrst
of all, wlth Bow Wow. Where dld that start!
honestlv, l’ve alwavs heen a ronµetltlve dude. When l was slgned to X,
at that tlne Bow Wow was µoµµln’ off wlth 1ernalne |Ðuµrl]. l alwavs felt
llke rlvalrv, lt was never llke no hate or nothlng llke that. But l wanted to
get lt µoµµln’ then. Later on ln llfe, we started furklng sone of the sane
hoes. And then our hltrhes talk, thev started savlng Bow sald thls and
that, so l started gettlng a had taste ln nv nouth ahout Bow. And then,
l sald what l sald. But the nost lnµortant thlng ls that ne and the hov,
we llnked uµ. We talked ahout lt llke sone grown nen and lt’s all good.
l don’t got no hate for Bow Wow or nothlng. he’s rool. But l’n |ust dolng
ne. Ihe nost lnµortant thlng ln nv llfe ls nvself and nv rrew. And lf
vou aln’t ln alllanre wlth ne and we aln’t rool, then furk vou.
SandraRose.ron had a µlrture of vou and Bow Wow, savlng that vou all
had a ñght at a howllng allev. So, all of that was untrue!
han, that shlt was so fugazv. l was telllng that nlgga haµµv hlrthdav or
whatever the furk was golng on. We dann near rane together to neet
uµ there to go to |Atlanta] Jùù |howllng allev] and then go to hls hlrth-
dav µartv at Velvet Roon after that. So, Sandra Rose, she |ust loves Bow
Wow, |vou ran tell] hv the wav her wehslte looks. She llkes dlrk surklng
on that nlgga. l nean, lt’s all love though.
Another sltuatlon vou got lnto was wlth vour llo-Rlda ronnents. You
got sone harklash fron that too. Were the ronnents vou nade ahout
llo-Rlda taken out of rontext!
Yeah, llke rone on, nan. l’n fron the Chl, we µlav the dozens. We talk
shlt, shallow sµlt all dav. l dldn’t nean no dlsresµert when l sald |“Your
alhun got µushed hark llke llo-Rlda’s halrllne”]. Ihe ranera was rolllng,
l aln’t know lt was gonna hlt the net llke that and he what lt was. l dldn’t
even know the furklng shlt was rolllng. l was |ust ln the Eµlr ofñre talk-
lng to nv nanager and talklng to these guvs fron XXL ahout nv alhun.
Ihen Brlsro rane hark wlth thls whole |threats] and shlt, desµlte the fart
that last weekend l shot nv vldeo for “Ihe Buslness” |ln hlanl]. l was ln
the sane hotel as llo-Rlda for four davs. hv thlng ls, l was |ust |oklng
and lf vou’re reallv gonna take lt that far and he that uµset ahout lt,
what ran l do! l ran rearh out savlng lt’s love wlth ne on nv end, let’s
get to the nonev. But lf he aln’t wanna do that, l ran onlv resµert hln
as a nan for that. As far Brlsro, whatever. We good, nv dude. We dld a
song together. l resµert vou helng a voung goon and |unµlng out there
for vour nan. But lf lt was reallv that real heef, dawg, vou would’ve got
nv nunher fron Wavne. l talk to Wavne on a regular hasls. he shoulda
rearhed out to ne on sone grown nan shlt. When vou go stralght to the
lnternet, that’s sone hoe shlt. Whv would vou go stralght to the lnternet
when vou got a dlrert rontart on ne, lf vou reallv got a µrohlen wlth
ne! havhe he wanted to he fanous. havhe he’s µeeµlng nv surress and
he felt llke lt was a good look to do that.
ls there anvthlng else golng on wlth vou that we dldn’t talk ahout!
1ust the fart that l’n ZZ vears old and l’n wrltlng and µrodurlng at the
raµarltv that l an rlght now. Ðon’t ever rall ne a one-hlt-wonder when
l wrote |and] µrodured “Sexv Ladv.” l’n the wrlter, µrodurer and the art-
lst. Peoµle got to go to µrodurers and other artlsts to nake a hlt. l hroke
through thls gane on nv own. l aln’t µut out a dud vet.
Anv other trarks out there that vou wrote or µrodure that µeoµle don’t
know vou dld!
l’n lnvolved wlth a lot thlngs rlght now wlth nv hov Irlrkv Stewart. l’n
worklng on shlt so rrazv, fron nv artlst Casha, all the wav to a whole
other left ñeld. l’n worklng on heldl, fron Ihe hllls IV show, l’n wrltlng
R6B for her. All the wav fron the urhan hood to the whltest of the whlte
hIV, l’n arross the sµertrun. And l don’t know no ZZ-vear-old nlgga
that’s dolng thls. |hv shlt lsn’t] llke that Soul|a Bov shlt, llke how then
heats he soundlng. Ihat aln’t no real heat, dawg. hv llttle neµhew rould
nake that shlt wlth four sµoons and slaµµlng hls hands together and a
nlgga klrklng a drun.
What are vou savlng! You don’t resµert the heats that Soul|a Bov’s nak-
Nah, l do resµert lt. lt nakes the rluh go rrazv. But l |ust don’t thlnk that
lt’s groundhreaklng or anvthlng llke that. l’n all ahout µuttlng out llfe-
rhanglng nuslr. When vou hear “Ihe Buslness” and know lt’s µrodured
and wrltten hv ne, lt’s gonna slnk ln.
You sound real ronñdent, nan. Are vou feellng llke vou’re the hest ln
vour age hrarket rlght now!
l nean, ln nv age hrarket, ZJ and under, veah, l reallv feel llke that. As
an all-around µarkage though, as a voung hoss. l’n runnlng thls. l’n
slgned to nv own rerord ronµanv. l’ve µut out Ioµ Ien rerords. l’ve |ust
got nv µlatlnun µlaques and shlt. l’ve sold nllllons of rlngtones alreadv.
l have ñve rerords ln rotatlo, on the radlo and nv alhun hasn’t even
rone out vet. how nanv vldeos have l heen on and nv alhun hasn’t
rone out vet! When l go on nv µrono tour, l’n gonna he µlavlng slx
songs off nv alhun that have heen ln rotatlon, that have heen rharted
on Blllhoard. l |ust don’t know anvhodv else that’s dolng lt. l watrh, l
read the rredlts ln the alhuns. Llke when vou look at µrodurer, everv-
hodv that hroke lnto thls gane—and when l sav these referenres, l’n not
savlng l don’t llke these µeoµle—fron a hurrlrane Chrls to Soul|a |Bov]
to all these other µeoµle are harked hv sonehodv. l rlde on nv own
dlrk, hro. Aln’t no Colllµarks or none of these other nlggas |unµlng out
ln Sroohv Ðoos and sllµµers for ne, hahv. l rone out hv nvself. l aln’t
got no nan wlth nllllons of rerords hehlnd ne, telllng the world that
l’n the next hest shlt slnre sllred hread. So l gotta he nv own thang and
l’ve done that ronslstentlv. And onre vou reallv take a look at lt for what
lt’s worth, vou’ll reallv understand evervthlng. Ihat’s what nakes ne a
voung hoss and that’s what nakes then artlsts.
lf µeoµle read ronnents llke thls ln a nagazlne, thev nlght take offens.
Are vou readv to take the harklash fron statenents llke that!
Llke l sald, lf vou’re gonna keeµ lt Iùù, vou’re dolng an lntervlew. lf
vou’re gonna quote ne rlght, then quote ne rlght. lf not, then take
hurrlrane and Soul|a’s nane out of lt. And |ust sav that thev are artlsts.
Nane ne one artlst that hroke through ln ù!-ù8 wlthout a roslgn! l
|ust don’t know anvhodv that’s dolng lt. l watrh IV. l’n ln tune wlth the
gane. Evervhodv that rane out, rane out wlth sonehodv. lt’s llke, “Yo,
thls nv llttle nlgga.” l don’t have anvhodv savlng, “Ihls ls that new nlg-
ga.” l have to nake nv own lane, and l love that lane for nvself. 0nre l
get there, l’n glad lt wasn’t a suµer-µrogresslon, l rane out, “Sexv Ladv”
dld a nllllon rlngtones, stuµld downloads, l sold a Iùù,ùùù slngles on
nv EP and evervthlng. hv alhun hadn’t even rone out hut at the sane
token, l dld that shlt hv nvself, dawg. l took the song to the radlo hefore
l even got a rerord deal. Ihat’s a voung hoss, nv nlgga. ll
S8 ll 0Z0NE hA6 S8 ll 0Z0NE hA6
0Z0NE hA6 ll S9
What can we expect from your new album, The Greatest Story Ever Told?
I honestly think this album is going to shock everybody. Not just people in the hood, not
just the new David Banner fans. I was in the mastering lab, and I got a quote from an old
radio head. He was like “Dude, you may have the best rap album since The Fugees’ Score.”
For this album, I had decided I wasn’t even going to put politics in it. I was just going to put
hits, hits, hits. As I had been moving around the United States, every hood that I went to
after Katrina, and the Sean Bell stuf that I addressed, people were asking me, “Banner, what
are you going to say on this album? I know you’ve got something to say.” The way things
are going right now with George Bush and gas prices, people in the ‘hood, for the frst time,
really want to hear politics; they wanna hear something that means something. So I had
to go back and really re-do the album. I think it was really a blessing because now it’s just
enough of what people want from David Banner, and what they need.
0Z0NE hA6 ll S9
6ù ll 0Z0NE hA6
How did the record “Get Like Me” with Chris
Brown come about?
I was in my basement in Atlanta making the
beat, and honestly, I think this was the frst time
in my life that I made [a beat] and knew it was a
hit. If you listen to that beat, it’s not like anything
you’re hearing on the radio. It’s fresh, it feels
good, but it’s got a slice of hood in it. Originally
the track was me, Yung Joc, and Jim Jones. I
already had Jim Jones on another track on the
album, and one of the criticisms I had been get-
ting from my fans was that I always have songs
with other people and they want to hear more
David Banner. I really believe that with the way
records are selling, if you’re going to get it you
need to get it now because it’s only going to get
worse before it gets better.
I’ve got a lot of strong relationships, and Chris
Brown is really like my little brother. So I called
Chris up and was like, “Dude, it’s time for that
favor.” He was like, “The only way I can do it is if
you don’t put me on an R&B song. I wanna be
on a straight hood song. I want you to put me
in there like I’m rapping.” And that’s what he’s
doing [on “Get Like Me”]. He has 12 bars just like
any other rapper. This song is going to be bigger
than “Play.” It’s just such a blessing. I have a new
look and new songs. It’s almost like I’m a rapper
with a brand new career.
Why did you decide to come with a new look?
I got sick. I was 21 points from diabetes. I had
high blood pressure, it was 191 over 141. I was
literally about to die. I had sleep apnea. The
doctor plainly told me that if I didn’t do anything
about it, I was going to die. It’s so funny when
people talk shit and they really don’t know
what’s going on. I know I look good, damn it,
but people never really know what’s going on
in your life. I don’t like that America has reduced
us to believing everything we see on TV. You
make assumptions on people’s real lives based
on what they say on a record or do on TV. Then,
on top of that, why does our generation always
have to look at the negative? Why can’t people
just say, “Damn, that boy is getting his life
together; getting healthy.”
Have you been focusing more on production
than being an artist lately?
First of all, July 15th, everybody go pick up The
Greatest Story Ever Told. If you love David Ban-
ner stop talking about it and go buy the album.
As far as me as a producer, I’ve always had hot
beats. But it’s funny, Pharrell told me, “Banner,
man, you are possibly one of the best produc-
ers I have ever heard in my life, but you don’t
put out the kind of music you produce yourself.”
And what I’ve noticed is that a lot of rappers are
uncomfortable with anything outside of what
they feel the streets want. Back in the day, the
streets didn’t tell Curtis Mayfeld or Prince what
to do. They were leaders; they were visionaries.
My music has always been two years ahead of
people, but it takes people who are visionaries to
really latch onto it. If you look at [T.I.’s] “Rubber-
band Man,” which I produced, at the time were
scared to do that kind of music. It was hood, but
the beat was so bright. But T.I. was a visionary, so
that’s the kind of person who’s going to gravitate
to David Banner. If you look at this new “LaLa” I
produced for Lil Wayne [on The Carter 3], that’s
the craziest beat you have ever heard. No one
would ever expect that, but Wayne is a visionary.
So with me and my production, one of the rea-
sons it’s taken me so long to blossom is because
I have to work with artists that aren’t scared. The
producers that are really big, like Timbaland and
Pharrell, had artists who really believed in them,
like Aaliyah and The Clipse. Those artists really
believed in their vision and listened to them. So
it’s going to take a minute to fnd the artists that
are like, “Banner, I’m going to ride with you every
time, because I believe in your vision.”
How are you able to produce so many styles for
so many diferent artists?
When I grew up I listened to a diverse set of mu-
sic. My uncle was a DJ from the north, and he got
a job at a Blue’s Station and couldn’t use all his
records, so he gave them to me. I was listening to
music that people around me weren’t listening
to. I was listening to Outkast and the old Cash
Money, but I was also listening to the BeatNuts,
Souls of Mystery, and The Boo-Yaa Tribe. I was
listening to The Police and Culture Club. I was a
big cartoon-head, and I love scores and movie
soundtracks. I think that’s the reason why my
music sounds so diverse.
You’ve always been able to teeter on the line
between commercial Hip Hop and conscious Hip
Hop. How have you managed to do so and not
alienate any of your fans, or have you?
Well, actually, I have alienated a lot of my fans,
but I’ve also gained a lot of new ones. Anytime
you make a change, some people are not going
to understand it. A wise man once said, “If you’re
not making a lot of mistakes, you’re not making
enough decisions. If you make a lot of decisions
and you’re a leader, then of course you’re going
to make some mistakes.” I haven’t always made
the best decisions musically, but I’ve always
stood by people and have remained tangible no
matter how big or my small my record is. If you
look at how we’re doing our interview now, we’re
outside, walking around, sitting down, and hav-
ing a conversation. That’s how I’ve always tried
to be with my fans. Just travel with me. Why is
our music the only form of music where we don’t
allow our artists to grow? We gotta learn how to
let our artists grow. Because the only way we’re
going to stay the same is if we die. But what I do
think that people like is that I just continue to be
me. David Banner is going to be David Banner. If
you disrespect him he’s going to whoop your ass,
and if you show him a compliment, he’s going to
give you a hug.
When Hurricane Katrina came through every-
body focused on New Orleans, while other states
were devastated as well. How are things in Mis-
sissippi almost three years after Katrina hit?
Mississippi is still hurting. My brothers and sisters
in New Orleans were afected [by Katrina] mostly
because the local government didn’t rebuild
the levees like they were supposed to. Millions
of dollars were allocated to help rebuild the
levees, and the local government only spent
half of it. If you look at New Orleans, they caught
the residuals of Katrina, whether it be the food,
the rain, etc. The actual eye of Hurricane Katrina
hit Colston, Mississippi and Southern Alabama.
It’s just strange that people would talk about
Katrina and not talk about the places where the
storm actually hit. The reason is that Alabama
and Mississippi are not tourist attractions. If you
don’t have cameras, you don’t get any attention.
People only care about what America is shoving
down their throat. And that’s the reason America
is in the position it’s in now. If America was a city,
the South is the ghetto, and Mississippi would be
considered the most ghetto. We’re the poorest
state in the United States. So, logically, it would
make sense that we should’ve gotten the fnan-
cial aid and attention we needed after Katrina.
But you and I both know that’s not the case.
Musically, what’s the state of Mississippi right
People are still grinding. People are still doing
what they need to do to come up. One young
rapper that I like is named Savvy. Lyrically, that
boy’s spitting on the level of a Nas, but he’s still
from Mississippi, so he has the Mississippi slang.
I’m really watching what this cat is going to
do. But Mississippi is still grinding, the sound is
developing, and it’s really coming. I really think
Mississippi is going to shock a lot of people
when the time comes.
What is the overall state of Hip Hop right now in
0Z0NE hA6 ll 6I
I think Hip Hop is just in a cleansing period. I
think all of the people who got into Hip Hop to
use it to specifcally get out the hood, or put their
people on one, or those who more or less look
at it like a legal dope game, can’t do it like they
used to. The people who are really meant to be
here are going to be the ones left standing when
this drought is over. As blunt as I can put it, Hip
Hop is on its cycle right now. It’s gotta bleed, it’s
gotta cleanse itself, and hopefully I can be one of
the few that remains successful until we make it
through this period.
What you would say is the #1 misconception the
fans have of the industry?
Just that everything you see on the song or in
the video is real. I think that’s what’s killing rap
music. People are more concerned with what
rappers are doing than if they have talent. I per-
sonally don’t give a fuck who you killed. I person-
ally don’t give a fuck how much dope you sold.
If you made that much money selling dope then
why are you rapping? If it’s really popping like
that then you wouldn’t need to rap. And people
can’t be in the streets like they’re saying they are,
because I look on their roster and they’ve got 30
or 40 shows. They ain’t in the streets like that. I
just seen you! Our music is supposed to be an ex-
pression of what it’s like in the streets. But we’re
giving the misconception to kids that you’ve
gotta be a dope dealer and you’ve gotta have
killed somebody. I don’t mind stories because we
need stories to keep the world informed about
the plight that’s going on in our hood. But when
are we going to start solving some of these prob-
lems? Now we’re getting to the point that we
don’t even believe these are problems any more.
Anything that hurts people, we’ve turned it into
something positive. Now everybody thinks it’s
cool to be a killer. You know, I’ve shot at people
in the past. I’ve done shit that I wasn’t supposed
to. But that’s not anything I’m proud of. I’ll talk
about it just so people know that I went through
what they’re gonig through, and they can make
the transition into something positive. We’re the
only generation, and I mean everybody, white,
black, whatever you may be, who are happy
with being niggers. We’re happy with being
uneducated; we’re happy with being from the
hood. I love my hood because that’s where I’m
from, but that’s not where I want my kids to
stay. I represent it so that people from there can
feel good about themselves, but I don’t want
them to think that’s the place you’re supposed
to be. We’re in the hood because at one point
in time they wouldn’t let us go anywhere else.
Now we keep ourselves there. That’s some
Going back to your reference to T.I. What’s your
outlook on his legal situation, how it went
down, and in turn how rappers are portrayed in
Of course the media is always going to portray
rappers in a bad light. But one of the things I
don’t like about a lot of rappers nowadays is
that we’re in other folks’ business to much. Me
and T.I. have a really good relationship, and
regardless of what happened, or how it hap-
pened, I don’t want my homeboy to be in jail.
Until he comes to me and speaks specifcally
about the situation, I stay out of it. He has my
full support, and one thing he told me was that
it’s not what people think it is. America wants us
to be portrayed as niggas. For example, when
the Sean Bell incident happened, that’s how
he was portrayed. That way when the general
public sees it, they won’t be shocked. They’ll see
it as us getting what we deserve.
Since you made the efort to talk about politics
on your new album, what impact do you think
Barack Obama would make on the presidency if
Hopefully, I think it’ll be positive, and it’ll show
people that no matter what
background they come from,
they have the power to infu-
ence others. I think it’s going
to be a real positive situation.
The only thing I don’t like
about it is that we’re coming
of of George Bush. George
Bush has fucked up so bad
that Obama is going to
spend his whole frst term
cleaning up all the bullshit
that George Bush left
behind. Even if they stop
the war today, it’s going
to take two years to get
the troops out. Even if the
gas prices stop increas-
ing, the people that sell
oil have now grown
accustomed to getting that big money for their
product, so why are they going to settle for
something less? As far as politics and Obama,
I’m very happy for him. I’m very happy that an
African American even has the opportunity to
become president, but why is it that every time
we get an opportunity it’s under fucked-up cir-
cumstances? A black man fnally gets the oppor-
tunity to come into ofce, and he’s coming after
the worst president in history! No matter how
good you are, if you’re cleaning up it’s going to
take you a minute to turn shit around. Even if
you’re the best president that has ever walked
the earth, coming in after George Bush, 50% of
your eforts is going to be cleaning up his fuck
ups. Gas and the war alone will take up an entire
presidency. I just hope he has the opportunity,
and the right team around him.
So the country’s fucked up, George Bush is
fucked up, and the Hip Hop game is fucked up.
What’s going to take to change all that?
The Greatest Story Ever Told. July 15th, purchase
that CD. It will change the face of Hip Hop. It will
change the way you look at Hip Hop. My album
is truly greater then any other rapper who reads
this article. Period. And I’m not even saying that
on some conceited shit. I’m proud of this album.
For the frst time in my life I’m proud of myself.
I listen to this album and I’m proud. This isn’t a
job to me, this is something I love. And there
isn’t any bullshit on this record. Every lyric, every
line, every beat, had some love in it. Greatest
Story Ever Told, July 15th.
Ok, so last question…
I love titties.
Okay, one MORE question. What else are you
working on right now?
I’m working on trying not to go crazy. I’m just
trying to keep my sanity. I know as artists we
shouldn’t concentrate on the small things,
but you know, what I do is important to me.
I want to work. We got “Get Like Me” and it’s
poppin’, but at the same time, I want people to
understand this album. When ol’ boy told me
this album reminded him of The Score, by The
Fugees, that touched my heart because I know
how that album touched people. But if people
don’t have the opportunity or don’t know to go
to David Banner for that type of album, then
it’s just like a tree fell in the forest and wasn’t
nobody in that muthafucka. That’s how I feel
about this album. We got a big ol’ oak tree in the
forest that’s about to tear the whole damn forest
down. I always tell everybody this is the album
they want but not necessarily who they want it
from. This is the album they’ve been wanting to
bring Hip Hop back. //
0Z0NE hA6 ll 6I
6Z ll 0Z0NE hA6
Ihe ñrst tlne l lntervlewed vou, vou were |ust gettlng started wlth the 1ustlre
League. And now “She 6ot lt” ls a hlt. how ls surress treatlng vou!
lt feels good |ust to have a rerord the µeoµle arreµt. l love all the surress l’n
havlng. l feel verv fortunate. l don’t want nohodv to thlnk l take nv sltuatlon
for granted. l love nv sltuatlon.
What was vour reartlon when “She 6ot lt” started to hreak!
lt was rool, hut a lot of µeoµle had nlxed feellngs herause |I-Paln] was on
so nanv rerords at the tlne. |Peoµle were llke], “Ðude looks llke Plles,” or,
“he rane out |ust llke Plles wlth a I-Paln rerord.” Ihe ronµarlson started
to get rrazv for ne. Ihat’s the nunher one thlng l hated the nost out of
the sltuatlon. Peoµle stlll dldn’t glve ne nv rredlt vet hut l thlnk thev nlght
serond guess that now that l got thls serond slngle wlth Rav 1 ralled “You
Know he.” hoµefullv µeoµle wlll he llke, “0kav, dude got another rerord,”
although l do have another R6B slnger on there. We |ust wanted that feature
on there to glve lt that look. But l don’t feel llke rats are glvlng ne nv rredlt
that l should he gettlng. hv surress ls rool hut at the sane tlne, l stlll hear
the ronnents llke, “Wlthout I-Paln lt wouldn’t he thls wav, wlthout Rav 1 lt
wouldn’t he that wav.” l |ust want nv µeoµle to understand that l’n here and
lt’s a lot of other artlsts that rollahorated on rerords wlth other µeoµle and
thev glve then thelr rredlt. l |ust want nv rredlt, that’s all.
lf vou keeµ ronlng wlth these R6B slngles, thev’re golng to glve vou rredlt
for helng LL Cool 1. What do vou want µeoµle to see vour lnage as!
lf thev wanna look at ne llke LL, that’s rool. he’s ten vears strong ln the
gane. hv sltuatlon ls well-rounded. l ran talk ahout anvthlng when lt rones
to a song. Cause l’ve heen through sone of evervthlng. l got nv own rela-
tlonshlµ lssues that l don’t rare too nurh ahout sµeaklng oµenlv ahout. And
l got nv sltuatlon where l’n ln the streets heavv, and l ran talk ahout that. l
wrlte |nv lvrlrs] well-rounded and l don’t want vou to look at Z Plstols and
thlnk he onlv talks ahout fenales, or he onlv talks ahout goons or street shlt.
l want rats to understand that l’n an artlst. l ran sµeak on anv toµlr and lt’s
golng to he a good song.
Sµeaklng of the streets, ran vou sµeak on vour street llfe and helng ln and
hls hlt slngle “She 6ot lt” ls rllnhlng uµ the rharts and he’s hoµlng hls dehut alhun Ðeath Before
Ðlshonor wlll do the sane. he’s heen ln-and-out of |all slnre he was a teenager, hut now, Z Plstols
ls looklng to leave hls trouhled µast hehlnd and start a new rhaµter ln hls llfe.
6Z ll 0Z0NE hA6
WORDS: RANDY ROPER // PHOTO: JULIA BEVERLY
0Z0NE hA6 ll 6J
out of µrlson, hefore nuslr!
Ihe rats that l grew uµ around are dlfferent fron the rats that are out there
now. Io get ln the sltuatlon that thev are rlght now, nan, there’s a lot of
snltrhlng and negatlve energv ln the streets rlght now. Cats value now the
dude that got shot. Ihev value the rat that go ln there and snltrh. Ihev llke
these nlggas wlth street storles, oh, l dld thls and l dld that. Ihev sone nake-
helleve ass nlggas, thev llke that. Ihev don’t want a nlgga that walk lt, thev
|ust want a nlgga that talk good. Ihe llke whatever sounds good. Ihev don’t
reallv slt hark and reallze what ls rlght ln front of vou. Ihe nlggas that l grew
uµ wlth, aln’t none of then nlggas here llke that. And lt’s furked uµ. Ihev’re
not here herause of nlggas that was snltrhlng. l grew uµ ln a dlfferent rode.
Ihat’s whv nv alhun ls tltle Ðeath Before Ðlshonor. l’d rather dle hefore l’n
dlsloval ln anv klnd of wav. l tltled lt that herause l wanted sonethlng that
was well-rounded, and l rould sµeak fron anv angle on that. lt’s sonethlng
that hest reµresents ne and what l stand for.
At the end of the dav, nv house arrest sltuatlon, all of that’s over wlth. But
l stlll get µroñled. lf vou travel wlth ne, vou alwavs get randon searrhed ln
the alrµort, trust ne. When vou rone through the llne wlth ne, thev’re gonna
searrh vou everv tlne. l don’t thlnk there’s heen a flght vet that l aln’t got
randonlv searrhed, or nv nlggas aln’t got randonlv searrhed. l gotta get
travel µernlts and all thls extra shlt to go anvwhere ln the rountrv rlght now,
herause of nv rharges. l went to rourt ahout a week and a half ago to trv and
get off thls shlt. 1ust so thev rould he llke, “Ihe nlgga’s dolng sonethlng µosl-
tlve wlth hls llfe.” And the nuthafurkln’ State Proserutor was llke, “We don’t
glve a furk what he’s dolng wlth hls llfe now. We’re watrhlng hln herause of
shlt that he dld µrlor to hls surress. So, thev aln’t trvlng to hear that shlt. She
felt llke ne gettlng out of |all and |helng] µut on µrohatlon and house arrest
was a good enough hreak. Even though l dld nv tlne on thelr µrohatlon. Ihev
wanna see a nlgga that’s surressful, a nlgga that’s trvlng to do sonethlng
wlth hls llfe, suffer or he nlserahle. Ihev want ne to not even he ahle to en|ov
nv llfe rause v’all got ne rherklng ln three, four tlnes a nonth. Asklng ne
how nurh l nade thls nonth, how long l’n gonna he ln thls rltv, and everv
tlne l go to the alrµort l’n gettlng rherked and searrhed. C’non, nan. Enough
ls enough, nv nlgga.
lt’s rrazv that vou have to go through all of that, when vou’re trvlng do
l dld a llttle glve hark to nv nelghhorhood, and µut sllµ-n-slldes uµ, llttle
|unµ around shlts that klds rould go ln. l had a rook hrlng Zùù µounds of
rhlrken, |ust for the hood. l thlnk l’n halfwav surressful rlght now. l don’t
even thlnk l’n ln the µosltlon that l should he ln, wlth ne havlng the hlesslngs
that l’ve had. But l’n at where l’n at, and l’n gonna he rontent wlth that untll
l get to where l’n trvlng to get to. But l don’t have a µrohlen wlth glvlng hark
how do vou exµlaln to the fans that vou are a nore µosltlve µerson now, wlth
all the negatlvltv surroundlng vou!
Ihe fans that reallv reallv µav attentlon to nv sltuatlon and reallv reallze
where l rane fron, thev don’t get raught uµ ln the |Plles] ronµarlsons and
reallv know that nv storv ls true. lt’s not sone shlt that’s fahrlrated llke
na|orltv of these raµµers. All l’n asklng ls that v’all rontlnue suµµortlng ne.
Cause l’n gonna stav that sane dude. l aln’t gonna rhange. No natter how
nurh nonev l get, or what l do, or lf l get anv novle roles, or whatever l get
lnto, l’na he that sane dude that l’ve heen fron the hood, fron the hlork. l
nean, l ran sµend nv nonev now and aln’t gotta worrv ahout µollre klrklng ln
nv door or rauslng drana. And at the sane tlne, l’n the sane dude. l haven’t
rhanged. l’n gon’ alwavs he the sane dude.
Whv dld vou nane vourself Z Plstols!
hv nane Z Plstols rane fron one of nv rouslns that’s ln the leds rlght now.
lt was |ust glven to ne rause of nv µersonalltv. l’n a 6enlnl, so one nlnute
l’ll he over here, rool, klrklng lt wlth vou and the next nlnute l’ve he flµµln’
out ahout sonethlng. l’ve got two µersonalltles. ln the hood, of rourse thev’re
gonna twlst thlngs, so lnstead of savlng, “Ihat nlgga ls two µeoµle,” thev sav,
“he’s Z Plstols.” lt was |ust sonethlng that was sald that was klrked around
and lt klnda sturk llke that. l aln’t wanna rhange that herause on nv rourt
dorunents, that was the nane l was ralled when l was ln the streets. Ihat’s
what µeoµle knew ne as. l aln’t wanna |unµ ln the gane and use another
µerson’s nane and get fanous off of thelr street µresenre. Whv not |ust use nv
own nane! lt was klnda hard for µeoµle to understand lt and adaµt to lt hut lt
stood outl lt nlght he negatlve at ñrst hut when thev get to know ne, thev’re
llke, “0kav, dude ls rool.”
have vou had anv µrohlens gettlng nalnstrean or rrossover attentlon herause
of vour nane!
0nre vou get hranded as sonethlng, vou stlrk wlth lt. Ihat was nv nane, l got
hranded llke that. When lt rane to raµ, l dldn’t reallv thlnk ahout µolltlrs. And
dldn’t thlnk thev nlght not wanna µlav nv vldeo. 0r thev nlght not want to
sell nv CÐ ln stores for retall. Ihev autonatlrallv thlnk vlolenre, and l thlnk
that l’n helng stereotvµed. Ihev’ve got |other artlsts llke] Sex Plstols, 6uns N’
Roses, all klnds of shlt. 1ust rause lt savs Z Plstols and he raµs, thev assune
he’s gotta he talklng ahout sone vlolent shlt. lt ran’t |ust he a nane. Leave lt
as a nane and let the nuslr sµeak for ltself. l hate that shlt, to he honest wlth
vou. lt hurt nv sltuatlon a lot. l thlnk would’ve had a lot nore golng on, wlth
the surress that l havlng wlth nv rerord, lf nv nane wasn’t that. But l llve hv
that. l llve hv the gun, dle hv the gun. l |ust take the good wlth the had wlth lt.
lurk lt. l’n |ust dolng ne.
What ran vou tell ne ahout vour alhun!
lt’s a well-rounded alhun. l got I-Paln on there, of rourse. l got Rav 1 on
there, of rourse. l got another rerord wlth Irev Songz that’s rrazv. l got a
rerord on there ralled “llex,” where l use the sanµle fron had Cohra’s “llex”
fron a whlle hark. hv fanllv orlglnates fron the Bahanas so l had to throw
sone lsland favor ln that shlt. l got Blood Raw and Sllrk Pulla on there fron
CIE. l got nv rllque on there, Blood honev Entertalnnent. Ihe rest of the
alhun ls µrettv nurh ne. l dld a rerord where l had lergle on the rerord ñrst,
hut then we had rlearanre lssues so we ended uµ µuttlng Ivra B on the rerord,
lt’s ralled “Candv Coated Ðlanonds.” lt’s a good alhun. Blllhoard and a rouµle
other µeoµle that revlewed lt sald that even though l’n a new artlst, l’ve got
three or nore slngles on the alhun. Ihev sald thev don’t renenher the last
tlne there’s heen a new artlst who had as nanv rerords l have on nv alhun,
as far as slngles. l |ust thlnk the µeoµle are gonna get thelr nonev’s worth lf
thev go out and µurrhase nv µro|ert. Real talk.
New artlsts alwavs rone and go. What are vou golng to do to nalntaln and
stav ln the gane!
l’n rollahoratlng wlth sone uµ-and-ronlng rats and l’n on thelr ñrst slngles.
l thlnk l’na stav relevant that wav. And l’na look forward to worklng on anv
µro|ert l ran work on, |unµlng on a rouµle features and anvhodv that got a
renlx, l’ll |unµ on that. l’n gonna do whatever l gotta do to stand out. l’n
gonna µut sone nore nlxtaµes out. l’na stav hot ln the streets. l’n stlll gonna
he droµµlng slngles off thls alhun rone thls tlne next vear. So, l ran eat off thls
alhun for a llttle nlnute, and llke l sald, l’na do nlxtaµes and features to stav
What’s vour relatlonshlµ wlth the 1.U.S.I.l.C.E. League!
l have a µrodurtlon agreenent wlth then. Ihev worked on the alhun. Ihev
dldn’t have to do as nanv rerords as thev dld on the alhun. We were srhed-
uled to do two rerords, hut we worked so well together that dann near everv
rerord that we dld together rould’ve heen a slngle. Ihev got nlne trarks on
the alhun and l got a rouµle other µrodurers too. Ihe 1.U.S.I.l.C.E. League,
thev want lt had. Ihev’re reallv on thelr grlnd. l he gettlng nad rause thev he
selllng sone of these hot heats adn l’n llke, “Whv’d vou glve that nlgga that
heat! You shoulda gave lt to nel” l he gettlng nad ahout that sonetlnes hut
we good. l’n gettlng readv to do an lndeµendent deal for nv artlsts. Ihev
were talklng ahout dolng sonethlng wlth 6-UnltlBhE. But l don’t know lf we’re
golng that route or not. We got a rouµle dlfferent µeoµle we are talklng to. l’n
gettlng readv to µut nv artlsts out. 0f rourse, l’n gonna have 1ustlre League
on the µrodurtlon. So, shlt novlng over here. We’re standlng on our own. We’re
seµarated. l’n a µart of the whole llorlda novenent, of rourse. But rats got
thelr own sertlons ln llorlda that’s dolng thev thlng.
Bark to “She 6ot lt.” Nane sone fenales relehrltles that got lt and whv!
Sanna Lathan. She got lt. Whv she got lt! han, l don’t know. l nean, shlt,
nlgga, look at her. l ran’t reallv exµlaln, |ust look at her. l gotta glve lt to her,
off toµ. l he furkln’ wlth Rav 1 ahout thls one. l thlnk Kln |Kardashlan] got lt,
too. l don’t know what she ls. l don’t know lf she’s ltallan. Elther wav, she’s
stlll µrettv nurh a snowfake. Kln Kardashlan, of rourse, she got lt. A lot of
nlggas savlng that shlt rlght now. Who else! Ihe rhlrk Vlda 6uerra, although
6ane had hls whatever wlth her. Now look, l µlrked all angles on that one.
Ihev ran’t he trlµµln’, savlng P onlv raters to one sµerlñr fenale. l gave vou a
hlark rhlrk. l gave vou a whlte rhlrk and a Sµanlsh rhlrk. So, to earh lt’s own.
Whatever one vou wanna furk wlth, whatever rare vou wanna go at, l gave vou
the ñnest ones that l feel that rone fron that tvµe of harkground.
0Z0NE hA6 ll 6J
6+ ll 0Z0NE hA6
WORDS & PHOTO:
6+ ll 0Z0NE hA6
hlSS RAP SUPREhE SIANÐ0UI hS. ChERRY lS
REAÐY I0 Sh0W IhE W0RLÐ IhAI ShE’S h0RE
IhAN 1USI A REALlIY Sh0W SIAR 0R I-PAlN’S
A lot of µeoµle nlght rerognlze vou fron the VhI realltv show hlss Raµ
Suµrene, hut vou artuallv had a raµ rareer hefore the show and were lnter-
vlewed ln 0Z0NE a few tlnes hefore. lor µeoµle who don’t know, let then
know what vou were dolng hefore the show.
A lot of µeoµle thlnk that lt started wlth the show, hut l’ve heen raµµlng
slnre l was IJ vears old. l’n Z+ now.
You were slgned to Streetwlse Rerords and had a rouµle of songs that were
hlttln’ lorallv ln Atlanta. What haµµened to Streetwlse!
Slnre thev’re stlll golng through sone |legal] lssues, lt’s klnda hard to talk
ahout lt. A lot of µeoµle saw lt on the news or the lnternet. l was ln Alhanv
when |the storv hlt the news]. |Ihe news] sald thev’d heen lorked uµ. When
l drove hark uµ to Atlanta, the glrl fron the ofñre told ne to rone to her
house. When l rane to her house, |Blg I, the CE0 of Streetwlse] |unµed out
fron hehlnd the door and was llke, “Ihev ran’t ratrh nel” You know how lt
ls. You’re ln the streets trvlng to turn vour street nonev rlean, so that’s
whv thev |had] the rerord lahel. hv rontrart |wlth Streetwlse] has
exµlred, so l guess vou rould sav l’n a free agent.
Ðld vou thlnk lt was a good rareer nove golng on a realltv show!
Sonetlnes lt ran rone off as a glnnlrk.
lt was hard to know how the show was gonna he. All l knew
was that VhI was havlng a realltv show ahout fenale raµµers. l
haven’t reallv seen anv fenale artlsts that l feel are real ron-
µetltlon. lt’s a lot of |fenale] raµµers that were hot onre, hut
where are thev now! So l felt llke l rouldn’t lose. l dldn’t know
how lt was gonna |turn out] so l felt llke lt was a wln-wln.
has the show resulted ln a lot of rerognltlon and oµµortunltles
for vou fron rerord lahels and other nedla outlets!
Ðeñnltelv. l thlnk lt was a great oµµortunltv herause now, ev-
ervwhere l go, l never have to exµlaln, “hl, l’n hs Cherrv. l had
a song ralled ‘lt’s Whatever.’ You nlght’ve seen ne ln XXL or
0Z0NE.” A lot of lahels rearhed out and rlothlng llnes gave ne
free rlothes and stuff. l get a lot of µhone ralls that l wanted
to get when l was wlth Streetwlse.
You and Khla dldn’t get along too well on the show. Ðld vou
know her hefore vou got on the show! Was that real anlnos-
ltv or dld v’all nake lt extra dranatlr for televlslon!
Yeah, l sure dld |know her hefore]. She’s real extra. l reallv
thlnk she dld that for IV, rause after the argunent |when the
raneras went off] she’d klnda laugh. She was µlrklng at all
the glrls hut nohodv stood uµ to her. Ihev’d |ust let her sav
whatever she wanted, hut l was llke, “Walt a nlnute, hltrh.
Who the furk do vou thlnk vou ls!”
You hoth llve here ln Atlanta. Ðld thlngs end on a nore µosl-
tlve note or ls lt gonna get uglv lf vou hoth show uµ at the
sane µlare at the sane tlne!
l saw her ln the rluh at nv hlrthdav µartv at Central Statlon ln
Atlanta. Ihe whole rest of nv µartv was llke, “han, let’s whooµ
thls hoe’s ass.” l was llke, “l don’t start shlt, l ñnlsh lt. Let’s
see what she does.” She arted llke she dldn’t even see ne. l’n
standlng rlght ln front of her llke, “hello!” l |ust wanted her to
sav one thlng. l wouldn’t even have to do nothlng. Ihat’s what
she doesn’t reallze – vou ran’t rone to sonehodv else’s rltv and
exµert to llve there. Even lf l never go outslde the house, nv
whole fanllv llves here. l’ve got auntles, rouslns, and frlends
fron elenentarv, nlddle, and hlgh srhool. But, lt’s reallv not
that serlous. l thlnk she’s verv lnnature. You saw her on the
show rrvlng. She’s so dranatlr, oh nv 6od. She’s |ust extra
all the tlne. 0n the show she was rrvlng ahout her non and
stuff. l thlnk she reallv needs helµ. She doesn’t have that nana
ñgure, sonehodv to hold a nlrror ln front of her and sav, “Khla,
don’t wear that. Khla, don’t sav that. Khla, don’t get on the
radlo ln Atlanta where vou llve and nake a ronµlete asshole
out of vourself.” l thlnk she needs a role nodel.
Who do vou thlnk would he a good role nodel for Khla!
0Z0NE hA6 ll 6S
l don’t know who rould he her role nodel. Ihev’d µrohahlv qult.
She’s ahout to droµ an alhun. Anv µredlrtlons on how nurh she’ll sell!
l hoµe that whatever her goal ls, she neets lt. Ihat wav she ran start a new
µrofesslon lnstead of thls µrofesslonal hatlng that she’s dolng. l’ve never
seen anvthlng llke lt. Ihls hltrh ls a µrofesslonal hater. She’s reallv lll. Ihat’s
whv l’n not even nad at her. l feel sorrv for her.
When vou were on the VhI show, lt was revealed that vou have a hahv wlth
I-Paln. What were vou thlnklng nesslng around wlth a narrled nan!
l dldn’t know ln the heglnnlng. how rould l know!
When was the heglnnlng!
Years ago. Ahout three and a half vears ago. llrst of all, we were hoth re-
allv voung. l wasn’t even thlnklng ahout havlng klds. But l asked hln onre
herause he had a tan on hls ñnger whlrh neans that there was |ewelrv |or
a weddlng rlng] there. l asked hln |lf he was narrled] and he denled lt. l
helleved lt herause rlearlv he was so voung. lt ls what lt ls. At hls house, lt
was no slgn of |a wlfe]. lt was all hls stuff ln the rloset llaughs). l nean, lf
that was ne |as hls wlfe], l woulda left sonethlng there. Anvthlng, anvwhere.
l nean, how was l suµµosed to know! l dldn’t know that he was narrled and
then after l dld ñnd out, l was nad. l rursed hln out and stoµµed talklng
to hln. But the feellngs were alreadv there. Peoµle alwavs ask ne, “Ðld vou
reallv llke hln, or was lt |ust herause of hls nonev!” Ihev don’t reallze that
hark then, he dldn’t have |nonev] llke he’s got now.
Ihls was hark when hls ñrst rerord rane out!
lt hadn’t even rone out vet. We rould go to the store and lt wasn’t that hlg of
a deal. lt deñnltelv wasn’t herause of nonev. he rane to Atlanta and rode ln
nv lnµala and staved on Bankhead wlth ne. lt wasn’t ‘hout no nonev.
You |ust llked hls strlµed dreads!
llaughs) Ihev weren’t strlµed then. Ihev were hlark. l dldn’t llke that strlµed
shlt when he dld lt, hut, vou know, he’s a rhararter.
So even when vou found out that he was narrled, vou keµt nesslng wlth hln.
Yeah, l found out, and ln so nanv words, |he sald] that he was so voung
and nade a nlstake. We were reallv good frlends. lt wasn’t reallv ahout hln
rheatlng on hls wlfe. Ihe hahv thlng |ust haµµened. We reallv were frlends.
Ihat hov ls so talented. Peoµle alwavs tell ne that evervthlng’s out ln the
oµen now wlth her, and thev reallv do llve together now. Peoµle ask ne,
“how do vou feel! When vou hear hls songs do vou get uµset!” No, herause at
the end of the dav lf he’s µlatlnun, that neans we’re µlatlnun. l rould never
get nad at that. he’s alwavs heen so talented. Even when he dldn’t have as
nurh |surress] as he has now, |ust helng ln the studlo wlth hln ls lnsµlrlng.
So lt was nore of a nuslral ronnertlon hetween vou at ñrst!
l thlnk lt reallv was.
So ls vour next slngle gonna have a I-Paln hook!
Peoµle alwavs ask ne that. he wanted ne to he on |hls lahel] Naµµv Bov hut l
thought lt would he klnda a ronflrt of lnterest. how would that work out! But
he dld nake ne a heat that l never used. he alwavs asked ne what l dld wlth
lt. l dld do the llttle hrldge for “Churrh,” the serond song on hls last alhun.
Was there sone drana hetween vou and hls wlfe!
Ihere never reallv was no drana. Peoµle alwavs wanna glve ne advlre, llke,
“lf l were vou, l’d tell her thls and that,” hut lt’s not even that serlous. he and
her never had words. l’n sure she doesn’t know the whole storv of what haµ-
µened hetween us. lt’s |ust reallv nessed uµ when sonehodv on the outslde
trles to glve thelr oµlnlon of a sltuatlon thev don’t know anvthlng ahout.
Evervhodv’s llke, “how dld vou have a hahv hv hln when vou knew he was
narrled!” l don’t know anvone who goes around looklng for narrled nen |to
have hahles wlth]. When l ñrst net hln, he wasn’t narrled to nv knowledge.
l develoµed feellngs for sonehodv who |l thought] wasn’t narrled, so l don’t
thlnk l ran he at fault for that. Ihe hest µart of the sltuatlon ls nv son Klng,
and l love hln. Shout out to nv son Klngston.
how old ls vour son now!
he’s thlrteen nonths old. And the thlng ls, nv Streetwlse fanllv used to µlrk
on |I-Paln] herause of how he looked and dressed, and thev µlrked on ne
for llklng hln. But l reallv felt love when we were together. hls frlends and
fanllv even told ne that he reallv loved ne, and that’s whv l had nv son,
herause l felt llke lt was true love. Years had gone hv, nonev had rone and
gone hv, and he never rhanged. l loved hln for that and l felt llke he was
sonehodv l rould know and love for the rest of nv llfe. Ihat’s whv l rhose to
have Klngston ln sµlte of the rlrrunstanres.
ls lt dlfñrult trvlng to have a raµ rareer and he a nother at the sane tlne!
hv son rhanged nv whole llfe. l was readlng the old lntervlew l dld |ln
0Z0NE] and l sald, “l don’t even llke klds.” l was serlous. Even now, l stlll
don’t llke klds. l |ust love nlne. l swear he rhanged nv whole llfe. Before, l’d
want to he at the rluh all the tlne, |ust waltlng to µerforn. Now l have to ñnd
sonehodv to keeµ hln. l don’t llke hln to go µlares wlth other µeoµle. l want
hln to he wlth ne all the tlne. l thlnk l nlght hlnder nvself nore than he
hlnders ne. l rould take hln to nv nana’s house, hut l |ust don’t want to.
Ðo vou thlnk he’ll he a slnger one dav… wlth a voroder!
llaughs) Sonehodv sent ne a text nessage wlth a llnk to a hahv rrvlng wlth
the |I-Paln voroder] on lt. Rldlrulous. But veah, when we’re ln the studlo he
loves to heat on the µlano and trv to slng lnto the nlrroµhone.
When vou dld the realltv show, was I-Paln worrled ahout the storv gettlng
out there to the µuhllr!
Well, he arted llke he wasn’t ever worrled ahout lt. Wherever vou were at, he
was llke, “1ulla’s gonna take a µlrture of us |and µut lt ln 0Z0NE]. What are
vou gonna do!” l was llke, “l’n not the one who should he worrled.” Ihat was
hefore the hahv.
So v’all were sneaklng around hldlng fron ne!
l wasn’t hldlng fron vou. he swore vou had so nanv µlrtures of us. When
he dld the lntervlew wlth vou |for hls rover storv last vear], he was llke,
“She knows.” And l was llke, “You hetter not tell her.” l |ust dldn’t want to
he known as “I-Paln’s hahv nana.” What klnda shlt ls that! l was hs Cherrv
hefore l knew hln, and that’s who l wanna he known as. l don’t ever want
µeoµle to start forgettlng nv nane and start ralllng ne “I-Paln’s hahv
nana.” Ihat was one good thlng ahout the |VhI show]. Peoµle know nv
nane and don’t |ust know ne as “I-Paln’s hahv nana.” l know that was
gonna rone out anvwav, though. When vou’re on a show llke that, thev reallv
look uµ evervthlng. You slgn a µaµer glvlng then µernlsslon, and thev look
uµ vour |rrlnlnal] rerords, nedlral rerords, evervthlng.
So the VhI folks µut lt out there!
No, hut durlng the lnltlal lntervlew, thev had a µlrture of |I-Paln] rllµµed to
the lntervlew sheet wlth the questlons thev were gonna ask ne when l got
to L.A. l was looklng at the µaµer, llke, “What the furk!” Ihev sald thev dldn’t
wanna use |that lnfornatlon] ln the show, hut thev asked ne lf lt would he
okav. l was llke, “Well, lt’s not a serret, hut l don’t want lt to he a hlg deal. l
want µeoµle to see ne on thls show. lt aln’t ahout hln. Y’all see hln on IV all
the tlne. Can l have thls llttle show! Can thls he nlne!” lf l had nade lt a hlg
deal on the show |hv] talklng ahout hln everv ñve nlnutes, thev would’ve µut
lt ln. But l dldn’t. lf one of the glrls asked ne ahout lt, l told ‘en, hut l never
nade lt a hlg deal.
Whv do vou thlnk the fenale raµ srene ln general ls so dead rlght now!
Ihat’s a good questlon. lt’d he easv for ne to sav, “Ihev need ne,” or
whatever. l thlnk l was suµµosed to wln |the realltv show]. When we dld the
rhallenge at the shootlng range, thev saw nv |rrlnlnal] rerord and saw that l
had heen arrested. But thev dldn’t know that the whole tlne, l was stlll golng
through lt. l rould µosslhlv go hark to Atlanta and go to |all. Ihe whole tlne
we dld the show, thev were asklng us stuff ahout |fenale raµµers who have
had legal trouhles] llke Renv ha, loxv Brown, Lll Kln, and the future of hlµ
hoµ. But l never sald anvthlng ahout |nv µendlng rourt rases] untll lt rane
uµ. Ihere was sone stuff that haµµened wav hefore l had Klngston, hut l was
stlll golng to rourt for lt. You know how thev’ll drag shlt out, |ust waltlng
for vou to nlss a rourt date so thev ran lork vo’ ass uµ! l had three felonv
rharges of aggravated assault wlth a µlstol. Earh rharge rarrled Zù vears. So
even though thls was sonethlng that haµµened hefore l had nv son, these
thlngs were stlll hanglng over nv head.
What are vour future µlans! Ðo vou have anv rerord deals on the tahle!
Yeah. l’n trvlng to see who l wanna go wlth. l want lt to he a good sltuatlon.
l thlnk a lot of µeoµle take |had] rerord deals herause of thelr hunger or
need. l’n trvlng to take nv tlne wlth lt and µlrk out the rlght sltuatlon. l’ve
got a new song ralled “Ihank You.” lt’s talklng ahout how l alwavs wanted to
he a star when l was vounger, and now µeoµle wave when thev see ne ln nv
rar. Ihat’s a real rrossover song. l’n slnglng on lt.
No voroder, |ust ne. A lot of µeoµle are llke, “Who ls that slnglng!” Ihev
don’t reallv helleve lt’s ne. Ihe nane of nv alhun ls ralled Urhan Beautv. l’n
worklng on that. Yo Yo fron the show ls trvna helµ ne get where l need to
he. Shout out to LR6, thanks for the Luxurle rlothes.
Anvthlng else vou want to µlug!
Ihank vou to all nv fans. l have nllllons of fans all over the world. l love
v’all. Ihev he on nv hvsµare µage reallv trlµµln’. l talk to evervhodv. Ihat’s
reallv ne on nv hvsµare µage lnvsµare.ronltherealnsrherrv). ll
WORDS & PHOTO:
0Z0NE hA6 ll 6S
66 ll 0Z0NE hA6
l know vou’ve heen golng through sone rhanges
and vou got a lot of new thlngs ronlng uµ. You’re
ln the studlo, rlght! ls thls vour new sµot!
hv sµot ls helng hullt rlght now. l’n artuallv
worklng at Blork Entertalnnent rlght now.
So l guess vou and Blork are good now. Ihere
were sone runors ahout what’s golng on at the
Blork Entertalnnent ranµ.
Sonetlnes there are nlsunderstandlngs. Sone-
tlnes µeoµle get thlngs nlsronstrued. Sonetlnes
thlngs get nlslnterµreted and µeoµle nake what
thev wlll out of lt. Sonetlnes µeoµle show µaln
on thelr fare dav to dav, µeoµle µlrk uµ on rertaln
thlngs. But other than that, lt’s no dlfferent than
anvhodv else’s fanllv sltuatlon or lahel sltuatlon.
Shlt haµµens. lt’s |ust one of those thlngs. 0ther
than that, l’n good. l’n µald. Evervhodv l furk
wlth ls µald. Ihat’s what lt ls.
how dld vou rone arross vour new grouµ hot
l was ln the studlo and l had |ust ñnlshed uµ
thls rerord wlth ne, Shawtv Lo, and 1odv Breeze
ralled “Ah Yeah.” l took lt to the Blue llane ln
Bankhead and droµµed lt off wlth nv µa’tna Ð1
hershev. hershev µlaved the rerord. Rlght when
µeoµle started savlng lt’s a drought on the work
and gas was ñnna go uµ, nohodv ln the |strlµ]
rluh was tlµµln’ hut ne and nv rrew. hershev was
llke, “Ðann dawg, vou the onlv nlgga ln thls hltrh
tlµµln’. Ihls shlt looks rrazv.” We started laughlng.
he sald, “lt looks llke a rluh full of rohhers ‘rause
thev all looklng at va.” l sald, “Yeah, lt’s rool.” he
sald, “l got thls song l’n ñnna µlav for nlggas |ust
standlng around lookln’.” he µlaved |“Lookln Ass
Nlgga”] and l was llke, “Ðann, thls shlt ls funnv.”
he sald he dldn’t know who thev were slgned to.
hv µersonal asslstant Ianeka howard got on the
lnternet the next dav and she found the dudes.
Ihev few down on a Sundav, we re-rerorded
the rerord, and hv Wednesdav we had a deal on
the tahle |wlth 1lve]. We re-rerorded the rerord
herause l deñnltelv had to hrlng the qualltv uµ.
lt was a nuddv, low-qualltv, hone verslon of the
rerord. lt was the orlglnal. lt rontalned the es-
senre of rawness, lt dldn’t natter lf lt was the hest
rlarltv. Even when l nlxed the rerord, l dldn’t trv
to µut the hest nlx on lt sonlrallv. l |ust wanted lt
to he rlear enough for radlo so lt would stlll a hlt
and sound rlear.
Ðo vou thlnk hunor ls nlsslng fron hlµ hoµ these
l thlnk hunor ls nlsslng rlght now ln our world
anvwav, ‘rause aln’t shlt funnv out here rlght now.
6as ls uµ to SS a gallon dann near. Aln’t nothln’
funnv ahout that. You gotta thlnk, µeoµle ln the
hood are struggllng everv dav to µut SZ.89 ln thev
rar. Now thev’re talkln’ ‘hout vou gotta sµend
S+.J9. C’non, nan. Aln’t nothln’ funnv out here
rlght now. Naturallv when the rost of gas goes
uµ, so does evervthlng else ‘rause of transµorta-
tlon. Ihat’s a hlg µart of vou helng ahle to rerelve
ronnerre, food, whatever. We need |hunor]
sonetlnes. Ihat’s whv the rerord ls dolng so well.
66 ll 0Z0NE hA6
WORDS: JULIA BEVERLY // PHOTO: THADDAEUS McADAMS
0Z0NE hA6 ll 6!
host of the tlne when vou hear that rerord vou’re
gonna he ln vour rar. You’re gonna he drlvlng and
welghlng out what’s ln vour hank arrount and
ln vour µorket and where vou’ve got to go and
evervthlng vou’ve got to µav. |Ihe rerord] ls |ust
one of then thangs to llghten uµ vour dav and µut
a snlle on vour fare, to know that µeoµle ran stlll
have fun wlth what thev do.
Ðo vou thlnk sonetlnes µeoµle get vou nlsron-
strued as |ust helng a |oker, |ust a funnv, rool tvµe
of dude and not reallv a street dude!
l thlnk what haµµens ls, l’na rat that rane fron
the hood, hut l alwavs wanted hetter. ln nv nlnd,
evervthlng l gotta do, l don’t have to he hood to
do lt. l thlnk a lot of tlnes µeoµle nlsronstrue
hood wlth |ust stralght uµ lgnoranre – llke lf l
don’t sav sone lgnorant shlt, l’n not hood. You
ran’t |ust sav that. lt ls what lt ls. Sone µeoµle
do sav, “he’s a rool rat, he aln’t gon’ do nothlng.
he µrohahlv aln’t never dld thls, sold no doµe,
traµµed, none of that.” hev nan, |ust ‘rause l
don’t talk ahout lt ln none of nv nuslr don’t
nean l aln’t never dld lt. 1ust ‘rause l don’t tell
vou what the work rost ne when l was ronln’ uµ
don’t nean l never dld lt. l dld a lot of shlt. hatter
of fart, l |ust released a rerord. Blork µut out a
rerord l dld ralled “What’s Reallv 6ood” on the
No BltrhAssNess nlxtaµe. Llsten to lt. lt’s truth to
a lot of shlt, and a lot of the shlt ls runors too.
lt’s one of those rerords where l’n talklng ln
thlrd µerson. l’n raµµlng ahout nvself and what
µeoµle sav ahout ne. Ihen after vou hear the
rerord vou’re gonna he llke, “Ðann, shawtv sald
sone real shlt.” Ihen vou gon’ turn around and
see a rrazv ass vldeo llke “Lookln Bov.” lt’s llke,
“Ðann, he reallv exµlalned lt. he’s an entertalner.”
Sonetlnes vou have to exµlore dlfferent thlngs to
entertaln µeoµle. Shlt we used to do to entertaln
vou doesn’t neressarllv entertaln vou as nurh
Whv do vou thlnk artlsts feel so nurh µressure to
enµhaslze how nurh drugs thev’ve sold and how
nanv µeoµle thev’ve kllled ln thelr nuslr!
Berause lt’s nore µeoµle that llsten to that nuslr
that ran relate to shlt that the average rat ln
the street does. lf vou feel llke vour ronsuner
hase ls onlv the hood, then vou’ve gotta sav the
shlt that’s rlght next door to ‘en, that’s rlght
downstalrs ln thev own house, the shlt thev see
walkln’ rlght outta thev door. You gotta µalnt that
µlrture for ‘en so when thev µoµ lt ln, lt feels llke
thev’re ronfortahle, ln thelr envlronnent. Ihev
ran understand lt wlth thelr eves rlosed. Ihev
ran understand lt lf vou sav lt harkwards. A lot
of tlnes µeoµle use that as thelr referenre, what
thev’ve done and what thev’ve heen through. lt
klnda valldates who thelr rhararter ls as a raµµer
or hood nlgga.
What’s vour take on the so-ralled Atlanta heef
hetween Shawtv Lo and I.l.!
lt’s all good. l know lt’s a hetter wav to Bankhead
on the naµ and show that Atlanta’s got sone
real hustlers and squads here, hut thev’re µuttlng
Bankhead on the naµ. Ihat’s what thev’re doln’.
I.l.P. alreadv µut Bankhead on the naµ, don’t
get ne wrong on that, hut Shawtv Lo heen ln
the streets for a long tlne, for real. l thlnk sone
µeoµle hlew what he sald out of µroµortlon and
then lt turned lnto a nlgga reallzlng that µeoµle
are artuallv furklng wlth hln hv savlng that. lt
|ust turned lnto nlggas talkln’ shlt to earh other.
But at the end of the dav, l thlnk hoth of then
rats are sone hustlers. Ihev’re snart enough to
not do nothlng dunh and |eoµardlze thelr rareers
or freedon. l thlnk lt’s noreso then utlllzlng
what thev got, uslng thelr talents, and the art of
narketlng what thev do. Ihat’s how l feel, to he
honest wlth vou.
how does Bankhead ronµare to College Park!
how would vou hreak that down for sonehodv
who’s not fron Atlanta!
lt’s hood anvwhere ln Atlanta. Anvwhere vou
go ln Atlanta lt gon’ he hood. Ihe thang ahout
lt ls, sone µarts ln Atlanta are |ust nore slun
shlt. You gotta thlnk, ln Atlanta, Bankhead ls
suµer-ghetto. College Park ls ghetto as hell,
hut lt nlght not have as nanv µro|erts. College
Park’s got µro|erts, hut Bankhead’s got a lot of
µro|erts. You got Bankhead Courts. You ran turn
around off of Bankhead and vou got Etherldge.
You go on uµ and vou get to 0verlook Atlanta.
You ran’t forget Bowen hones. lt’s a lot of µlares
vou ran go rlght there on Bankhead and he llke,
“Ihls shlt ls suµer-hood.” lt aln’t llke there’s no
hoods ln other rltles, hut l thlnk sonetlnes the
level of µosltlvltv rould he greater ln sone µarts
When vou sav vou slgned hot Stvlz, do vou have a
µrodurtlon ronµanv or a lahel! What’s the nane
of vour ronµanv!
hv ronµanv ls ralled Swagg Iean Entertaln-
nent. l feel llke we’re a full-hlown entertalnnent
ronµanv. lt’s one of those rerord lahels where
l stand hehlnd the µeoµle l helleve ln and the
µeoµle l stand hehlnd helleve ln ne. llaughs) No
So who do vou havlng ronlng out hesldes hot
l got Iraevon. he’s an R6B dude. he ran reallv
hlow. You’ve got nv dude 6rlnd outta Klsslnnee.
he’s a Puerto Rlran rat that grew uµ ln the hood,
hut when vou hear hln vou’re not gonna even
helleve he’s Puerto Rlran. l got nore rats ronln’
llke Plav Bol. lt’s the Swagg Iean All Stars. Rlght
now l’n |ust en|ovlng helng ahle to nake sone
derlslons, as far as helng ln that CE0 seat.
Are all of those ronlng through 1lve or are vou
looklng for dlfferent thlngs for evervhodv!
l’n looklng for dlfferent outlets. l have had a verv
good relatlonshlµ wlth 1lve ln the µast, helµlng
estahllsh a relatlonshlµ hv dolng rerords wlth a
lot of thelr dlfferent artlsts, llke the rerord “lurk
You Pav he” wlth nv honle Sonnv V, and of rourse
the rerord wlth I-Paln, “Buv You a Ðrank.” We hullt
surh a good relatlonshlµ that thev took ne ev-
ervwhere wlth I-Paln. l traveled the rountrv wlth
thls guv, at dlfferent award shows and evervthlng.
Ihev dldn’t have to do that. honle roulda raµµed
the µart hlnself. But thev reallv helleved ln the
artlsts and suµµorted then enough to do that,
to sµend that extra nonev to nake sure he was
well-arronnodated. l took heed to the whole
µroress that l wltnessed, so lnevltahlv l went to
then. l have a few assorlates |at 1lve] that are
hlghlv favored, so lt was a hetter sltuatlon to walk
lnto lt llke that.
And what’s the status of vour next solo µro|ert! 0r
are vou klnda foruslng nore on the lahel and vour
other huslness ventures!
l’n forused, naklng sure all nv nuslr ls rlght. l’n
verv forused on hoth. But for the nost µart, ran’t
nohodv do 1or hut 1or, so l’n gonna he forused
fron a dlfferent angle on nv µro|ert. Wlth nv
lahel, l ran slt hark and sav, “Ihls ls what needs
to he done, here’s a rherkllst of the steµs l have
to take to nake lt work.” lor the nost µart, l’n
Ðo vou know when vour next solo µro|ert wlll he
Novenher. lt’s ralled hr. Rohlnson’s Nelghhor-
You were on the lorhes llst last vear for raµµers
who nade the nost nonev, rorrert! Aslde fron
the thlngs we’ve alreadv dlsrussed, what are vou
dolng to nake sure vou nalntaln vour sµot on the
llst thls vear!
l’n µlannlng. All these thlngs we’re talklng ahout
rlght now, lt’s not |ust talk. You’ve got sone µeo-
µle that |ust talk shlt and sav what thev’re gonna
do and what thev wanna do, hut vou never see
lt nanlfested. Wlth nv rase lt’s a llttle dlfferent.
lnstead of ne golng around talklng a lot, l reallv
|ust let lt haµµen. Ihat wav vou ran never sav, “he
|ust talked a lot hut l never saw nurh µrogress.
l heard a lot of nouns, µronouns, and ad|ertlves
rone outta hls nouth hut l never saw surress
nanlfest fron what he sµoke.” l’d rather |ust let
nv artlons sµeak a lot louder than nv words.
Ihat sounds llke a good wav to ñnlsh off thls
lntervlew. Anvthlng else vou’d llke to add!.
lor anvhodv that’s llstenlng, 6od hless vou. Llfe
ls too short. lf sonethlng aln’t worklng, don’t
glve uµ. 1ust keeµ doln’ what vou do ‘rause hest
helleve, l felt llke glvlng uµ a nllllon tlnes hut l
dldn’t. l µut nv falth ln 6od. l helleved ln nvself
and l |ust hlt the hlork runnlng. l lared uµ the
Nlke Alrs and |ust went runnlng. l sald, “l’na get
to the ñnlsh llne one wav or the other.” l stlll aln’t
nade lt to the ñnlsh llne ‘rause l don’t know what
nv ñnlsh llne ln llfe reallv ls, hut l’n stlll runnln’
the hell outta thls rare. We get tlred ‘rause we’re
hunan, hut as long as vou rontlnue to µreµare for
tonorrow and keeµ µuttln’ vour all lnto lt, vou’ll
he alrlght. Ihat’s what l wanna leave wlth the
fans. When vou thlnk ahout 1or, know that l’na
real nlgga. l’n not wlth no ganes. l’na grown
nan. l got klds. lt’s not a gane. ll
0Z0NE hA6 ll 6!
68 ll 0Z0NE hA6
here are µlentv of storles lnslde the lederal holdlng larllltv ln haken-
to Countv, llorlda. Ihere’s the one ahout the Colunhlan ñshernan who
got husted wlth doµe on hls hoat that he dldn’t even know was there.
Ihere’s the one ahout the guv servlng llfe for kllllng hls rousln ln a donestlr
dlsµute. Ihen there’s the one ahout the µronlslng raµµer who, llke so nanv
other lnnates, was slnµlv at the wrong µlare at the wrong tlne. Ihat storv
helongs to Ianµa Ionv.
Born Antonlo Alls ln 0rlando, llorlda, Ianµa Ionv was the µrototvµlral lnde-
µendent Southern raµµer. he was a klng ln hls loral donaln wlth a loval fan-
hase that even nultl-µlatlnun artlsts on a na|or lahel rouldn’t hoast ahout
havlng. You rould run lnto hln at the nelghhorhood gas statlon nlnutes after
or even whlle hls song was µlavlng on the radlo. he rould generate nore
rheers ln hls rltv than sone of the headllnlng artlsts he oµened for.
Ionv got hls start as a Ð1 wlth the faned Rork lt Rod Ð1s ln the nld-8ù’s.
Leavlng the turntahles hehlnd, he serured a role as hvµenan for hC Nas-Ð
of “hv Cadlllar” fane. Wlth hass nuslr stlll rerognlzed as µowerful forre, he
eventuallv got hlt wlth the raµµlng hug and µursued a rareer on the nlr. hls
ñrst natlonal look rane when he hooked uµ wlth nuslr lndustrv lunlnarv
Ionv herredes, known for hls work wlth Lalare Rerords. Ihelr relatlonshlµ
hlrthed the song “Ðls Ðlrk” on the Aln’t Nothlng But A Bass Ihlng ronµllatlon.
After a few rontroverslal rontrart dlsµutes, Ionv went out on hls own and µut
out the slngle “Pull Ihat Choo Choo,” one of the nanv hass songs of the tlne
uslng a Barrv Whlte sanµle that went on to herone an underground hlt.
Ihrough the nld-Zùùùs Ianµa Ionv had a strlng of rluh hlts lnrludlng the
wldelv µoµular “Keeµ 1ukln,’” that ran stlll he heard ln randon llorlda rluhs
to thls dav. Ihat song’s µoµularltv led to a raneo on “1.0.Ð.Ð.” on Irlrk
Ðaddv’s Ihug hatrlnonv alhun, a song that also aµµeared ln the novle Ihe
+ù Year 0ld Vlrgln. lt also led to an lll-fated deal wlth Southheat Rerords.
Ðlsenrhanted wlth the lndustrv after nunerous ronflrts wlth the lahel, Ionv
oµted to steµ hark fron the llnellght and start hls own huslness. Not as a
rerord exerutlve, hut as an artual lnventor.
After a few fallures, Ionv ñnallv sturk gold when he lnvented Ða Sµlltta, a
dlsrrete devlre rontalnlng a razor hlade that sµllt hlunt rlgars ln half, naklng
lt easler for snokers who dldn’t want to deal wlth the hassle of wettlng and
ruttlng the hlunts wlth kevrhalns or ñnger nalls. Whlle the devlre was as
µrlnltlve as lt was lnnovatlve, Ionv µroved hlnself to he lngenlus hv naklng
sure the devlre ltself dldn’t have to tourh the narl|uana, thus exrludlng lt
fron helng ronsldered lllegal drug µaraµhernalla.
Ihe lnventlon was an lnstant surress, drawlng lnterest all arross the rountrv
and even as far awav as Canada. Bv the tlne Ionv develoµed a sleeker µroto-
tvµe deslgned to art as a llghter holder as well, he had noved on to hulldlng
an even hlgger huslness enµlre.
ln August Zùù6, Ionv dehuted hls Ða Sµlltter rlothlng llne, or ÐS Aµµarel for
short, that lnrluded not onlv t-shlrts and hat, hut sneakers as well. Ihe llne
was to lntrodure what he ralled “the snoker’s look.” he also re-entered
the raµ lndustrv hv foundlng hls own lahel Ða Sµlltta Rerords, wlth µlans to
µut out alhuns fron hls newlv forned grouµ Ða Sµlltta Squad. Wlth so nanv
µro|erts on hls µlate, Ionv was rerognlzed hv hls µeers when he was nonl-
nated for the Zùù6 0Z0NE Award for hustler of the Year. hls new deallngs also
hrought around sone “new µeoµle,” arrordlng to sone unnaned sourres.
ln Zùù!, Ionv re-forused on hls solo rareer wlth µlans to droµ an alhun that
would eventuallv nake hln a household nane. Barked hv µrodurtlon fron
1ln 1onsln and guest aµµearanres fron I-Paln, Ionv was well on hls wav
to heronlng a star after nearlv Zù vears ln the gane. But Zù seronds would
hrlng hls µrogress to a halt.
0n 0rtoher IZ, Zùù6 ln Pasro Countv, llorlda Ionv was arrested for arreµtlng
68 ll 0Z0NE hA6
W0RÐS BY hAURlCE 6. 6ARLANÐ
0Z0NE hA6 ll 69
a dellverv of twentv-four kllos of roralne. Ar-
rordlng to a µress release fron the Unlted States
Ðeµartnent of 1ustlre, law enforrenent agents
also selzed SZù,ùùù fron Ionv’s rar along wlth
three other gentlenen. 0ne of the nen was fron
Arlzona, where the roralne orlglnated. 0n Noven-
her 8, Zùù!, Ionv was ronvlrted and sentenred to
llfe lnµrlsonnent for ronsµlrarv to µossess wlth
lntent to dlstrlhute and µossesslon wlth lntent to
Slnllar to the rase of Blg 0onµ rerordlng artlst
Bahv Ð who ls rurrentlv slttlng ln an 0hlo µrlson
wlthout hond for allegedlv trafñrklng roralne,
thls lnrldent seens ronµletelv out of rhararter
for a raµµer known for µartv rerords. Never reallv
ronsldered a threat to sorletv, Ionv has gone fron
naklng hlt rerords to helng hlt wlth a rerord.
Sµeaklng out for the ñrst tlne slnre hls lnrarrera-
tlon, Ionv got on the µhone wlth 0Z0NE hagazlne
to talk ahout what haµµened, what he’s seen and
heard durlng hls lnrarreratlon and how he µlans
to get hark hone.
We nlght as well get rlght lnto lt slnse we don’t
have a lot of tlne to talk. What haµµened that
nlght vou were arrested!
l an aµµeallng the sentenre and µroredures ln
the rase herause thev were wrong. But l ran’t too
nurh talk ahout lt.
So vou ran’t talk ahout the arrest at all!
l ran’t talk ahout that nlght. Baslrallv l was at the
wrong µlare at the wrong tlne. Soneone set ne
uµ to get the heat off then.
A lot of the µeoµle we’ve talked to sav thev
rouldn’t lnaglne vou helng lnto the drug trade.
Anvhodv that knows ne knows l never was that
tvµe of guv. l dealt wlth weed herause l snoked,
hut nothlng llke thls. l was reallv at the wrong
µlare at the wrong tlne.
Ðld vou know thls µerson that set vou uµ!
Yes, l knew thls µerson. Not a rlose frlend hut l
knew he was deallng, though.
A lot of rerordlng artlsts have heen gettlng
|anned uµ latelv. Ðo vou thlnk raµµers are helng
Ihe whole svsten ls dlvlde and ronquer. Ihev
are uslng µeoµle to snltrh on earh other and we
|ust fall ln. lf vou’ve got a weed hahlt and vou
huv lt fron sonehodv and lt turns out thev were
alreadv ln trouhle hut thev don’t want to take the
trouhle thenselves, thev ñgure vou’ve got nonev
so vou ran get out of the trouhle. Ihe govern-
nent sees what vou’ve got golng on too and thlnk
the nonev rane fron drugs. So thev sav, “Iell us
sonethlng and we’ll glve vou a deal.” But l don’t
have anvone to tell on. l’n not dolng that. Ihev
want ne to snltrh, and l won’t, herause l don’t
know anvthlng. Ihat’s whv thev gave ne llfe. Ihev
thlnk l’n holdlng hark evldenre or lnfornatlon.
When thev µulled vour ñle, dld thev see that vou
had a µrlor rerord! Ðo vou thnk that nav have
µlaved a µart!
l have two felonles on nv rerord for snall
anounts of narl|uana. Snoke anounts of
narl|uana. Ihev were |ust over the anount for
nlsdeneanor, so thev herane felonles.
Are vou aware of the rase of Ðavld Lee 6av 1r.,
a.k.a. lee, Plles’ nanager, who was arrested on
slnllar rharges ln Ianµa late last vear!
Yes. Ihat was nv µa’tna.
ls vour rase related to hls at all! Io the outslde
eve, µeoµle nav he savlng, “What the hell ls golng
on ln Ianµa!”
No. No. Iotallv unrelated.
What do vou thlnk lt ls ahout vou that nade the
governnent slngle vou out ln thls rase!
l guess herause of nv shoe ronµanv. Ihev saw nv
|ewelrv and a lot of stuff and ñgured l was ln the
drug huslness, hut l never was.
Io the hest of vour knowledge, evervhodv ln vour
rlrrle was rlean and not lnto the drug trade, rlght!
Ihev were rlean, that l know of. But vou never
know what thev’re dolng when thev aren’t around
Ihls µerson that vou sav set vou uµ, were thev ln
vour lnnedlate rlrrle!
Ihev wasn’t a huslness µartner, he was |ust a µer-
son l knew. lf l needed sonethlng, l’d go to hln.
l never heard of llfe sentenres herause µeoµle
dldn’t go to trlal. lt’s reallv had ln llorlda, fron lt.
hvers to Naµles to 1arksonvllle, the nlddle dlstrlrt
of llorlda. l don’t know the naln reason hut what
thev are dolng ls llke legal lvnrhlng. 6uvs are
slgnlng µleas herause vou’re danned lf vou do,
danned lf vou don’t. 6uvs are slgnlng µleas for
S to +ù vears. lf vou go to trlal lt’s Iù to llfe, so
nost of then take the µlea and end uµ wlth IS
vears. lt’s all done to nake then rooµerate. Ihev
threaten then wlth tlne. Ihev tell vou, “You’re
at Zù vears, hut lf vou rooµerate we’ll knork vou
down to !. lf vou’re at Iù we’ll knork vou down
to Z.” 6uvs aln’t dolng no tlne ln |all, thev |ust
work thelr tlne off. Ihev got one thlng ralled a
SkI, that’s hefore vou slgn vour µlea, hefore thev
sentenre vou, that’s a downward deµarture, that’s
when vou snltrh on µeoµle, testlfv on µeoµle.
Ihen vou have a rule JS that ls another deµarture
that gets vour tlne rut and what thev’re dolng
there ls µartv rooµeratlon. lf vou’re lorked uµ
and thev don’t trust vou to let vou out to knork
soneone off, lf vou have a glrl outslde or a frlend,
thev hook then uµ wlth vour agent or lawver
and get then to |set uµ] a deal wlth soneone. So
when thev get then knorked off, thev glve the
rredlt to vou.
ln vour rase, do vou thlnk thev are naklng vou
lnto an exanµle!
When the |udge sentenred ne, he sald he aln’t
want to glve |the llfe sentenre] to ne. he sald
he felt llke the law wasn’t rlght. he saw that l
onlv had two µrlors for snall weed µossesslon,
hut there was nothlng he rould do herause the
state µroserutors are the ones that ñled the llfe
sentenre agalnst ne. he sald there was nothlng he
rould do, hls hands were tled.
Belng that vou are hehlnd the wall, does lt nake
vou look at all the “stoµ snltrhlng” stuff dlffer-
A whole lot dlfferentlv. Evervhodv that knows ne
asks ne what haµµened. Ihat’s how l’n ñndlng all
thls lnfornatlon. Ihese dudes he ln here talklng
ahout snltrhlng llke lt’s rlns or gold. Bark then
vou’d get kllled for snltrhlng, hut now lts llke
Evlsu |eans. lt’s a fad.
l ran tell vou sone of these rases and vou
wouldn’t helleve lt. l heard one where thls guv
net wlth these dudes, savlng lt was sone doµe ln
the warehouse. he was an underrover roµ. When
thev went to roh the warehouse, the roµs were
there, and thev gave then Zù vears and hetter, no
doµe. Ihev’re lorked uµ for thlnklng thev’re gonna
do sonethlng. 0ne guv went to trlal and started
talklng, so he got hls tlne knorked off fron Zù
vears to + vears.
ls there anvthlng that vou want to tell µeoµle to
keeµ then fron gettlng sturk ln a sltuatlon llke
l’d tell µeoµle that lf vou know anvone |who’s
deallng wlth] drugs, leave then alone. Ihe svsten
ls nessed uµ. Ihe |all svsten ls so rrowded.
Ihev sµend nore nonev on |alls than eduratlon.
Peoµle ln the nuslr lndustrv have to verhallze
thls. Ihev’re kllllng our rare rlght now. Ihere’s a
I!-vear-old servlng Jù vears for |gettlng raught
wlth] Iù grans of roralne. Ihev dld hln llke that
herause he had µrlors.
how are helng treated ln there and how do vou
exµert vour aµµeal to go!
l’n treated okav. Peoµle |ust trv to enrourage ne.
l thlnk l’ll he hone next vear. l’n golng to wln
thls aµµeal agalnst the µroserutors and µollre. ll
ln vour tlne ln µrlson so far, what have vou seen
that’s surµrlsed vou!
l see now that lt’s a lot of µeoµle ln here and
the svsten ls so nessed uµ, µeoµle are dolng
anvthlng to get hone. l have to µut thls out there
so µeoµle wlll know. But vou have µeoµle who got
Iù vear sentenres and thev’re |unµlng on rases.
Ihev’re rase |unµers.
Y’all nlght he talklng ahout vour rase. he knows
all of vour lnfo now, so he’ll rall hls agent or
lawver and tell then that he has lnfo on vou. So,
when vou ñnallv go to trlal to trv and heat vour
rase, he’s at vour trlal, testlfvlng. You don’t know
nothlng ahout hln, hut he knows ahout vou so
he ran tell the |udge. lts llke klrklng a dog when
he’s down. lt’s rldlrulous, l look at sone of these
rats and shake nv head. Rerentlv there were two
dudes |here] who were hest frlends. 0ne of then
went to trlal and the other one showed uµ and
testlñed on hln. lt’s rldlrulous that lt’s allowed to
haµµen. lt’s µltlful. lt’s guvs ln here fron Colunhla
that got raught ln Colunhlan waters and thev’re
hrlnglng then over here when the U.S. aln’t even
suµµosed to he ln Colunhnlan waters. So thev’re
|ust sturk here. Ihe hoats were ñlled wlth roke,
hut thev are ñshernen. Ihev should he ln |all ln
loµerator notlñes us that we onlv have one nlnute
left. Ionv hangs uµ and ralls rlght hark|
Prlor to thls haµµenlng to vou, dld vou know of
anvone who raught an outrageous sentenre over
0Z0NE hA6 ll 69
Ionv ln 1une Zùù6 wlth hls ÐS Aµµarel shoes
!ù ll 0Z0NE hA6
0Z0NE hA6 ll !I
!Z ll 0Z0NE hA6
6urrl hane had a rough start to hls raµ rareer, whlrh lnrluded a well-µuh-
llrlzed heef wlth Young 1eezv over the ownershlµ of hls lntrodurtorv slngle
“So lrev” and a sonewhat related shootlng lnrldent that landed 6urrl he-
hlnd hars for nurder llt was later deternlned that 6urrl’s artlons had heen
ln self-defense and he was set free). Later, he µarted wavs wlth hls lahel
Blg Cat Rerords lwho released a CÐ that he savs was unauthorlzed) and
landed at Asvlun Rerords. 6urrl was a llttle uµset wlth us here at 0Z0NE
for a whlle, too, hut now that all the dust has settled l6urrl and 1eezv
were rerentlv sµotted at the sane Atlanta nlghtrluh around the sane tlne
wlth no lnrldents) and he’s rontlnued hulldlng on hls street µoµularltv
wlth hlts llke “lreakv 6lrl,” we derlded lt was tlne for 0Z0NE and 6urrl to
squash the heef too.
You’ve got a new artlst that’s µlrklng uµ a huzz. Iell ne ahout hln.
hls nane ls 0.1. so we alwavs rall hln Ða 1ulre han. We grew uµ together
slnre we were llttle klds. We’re llke hrothers. Ihat’s nv hest frlend. he
alwavs raµµed, he wasn’t even as good as he ls now hut he µut lt together.
he’s gettlng hls own show nonev now and he µut out three nlxtaµes
wlth hls own nonev, so now he’s nerged wlth nv lahel and we’re gonna
trv a µro|ert wlth hln. lt’s a ganhle. lt’s gonna rone out lndeµendentlv
on nv lahel, So lrev Entertalnnent. Ihls ls the ñrst µro|ert l’ve µut out
hesldes nv na|or alhun that l µut out nvself. l dld a µartnershlµ wlth
AsvlunlAtlantlr on nv ñrst µro|ert and lt was a surress, so l’n ñnna rone
out wlth nv follow-uµ. l aln’t tltled lt vet. We’re gonna rone out wlth the
1ulrenan’s dehut and then the So lrev Bovz.
Whv dld vou leave Blg Cat Rerords and go to Asvlun!
Ihe dav l got out of |all, l left Blg Cat. Whlle l was lorked uµ, l had slx
nonths to thlnk and l reallzed that l navhe nade the wrong nove. Ihlngs
weren’t rlght. Ihe hooks weren’t rlght. All nv Blg Cat rerords were |ust
llke nlxtaµes. Ihev aln’t rhoµ no nonev over to ne. Ihev were llke, “Your
lnvestnent ls gonna rone hark to vou.” l was waltlng on a µot of gold,
l was naïve. Ihat’s what l hlane lt on. l aln’t know a lot ahout the nuslr
lndustrv, and l dldn’t even have a lot of talent at the tlne. l |ust was a
huslnessnan, l saw an oµµortunltv. Peoµle were savlng l was a one-hlt-
wonder, hut l knew l rould µut an alhun together. Ihev were a snart
rerord lahel, and l resµert then on that to thls dav. But as far as ne, l
was alwavs the nusrle. l µrlde nvself on helng that, and as l grew and
got wlth the CE0 of nv lahel now, she taught ne a lot nore thlngs. Ihev
were tearhlng ne nothlng at |Blg Cat] herause thev were trvlng to take
advantage of ne. Evervthlng l dld wlth then, l sµllt down the nlddle. We
had a |olnt venture. l never µroñted |fron that deal], that’s |ust the 6od’s
honest truth. Even for nv vldeo for “6o ‘head,” l µald ahout SJù,ùùù out
of nv µorket. And thelr attornev got nonev too, he told ne hlnself. he
few down here and l µlrked hln uµ ln nv rar. he was ln on the trlrk too,
hut l learned fron lt and µushed on. l would never do that to nv artlsts.
l’na glve then a µerrentage and thev aln’t gotta fund nothlng out of thelr
Were vou haµµler wlth the wav Asvlun handled vour alhun!
Asvlun dld nost of the footwork wlth ne, and nv deal was uµstreaned to
Atlantlr. We were all µartners, as well as Czar Entertalnnent, ran’t forget
1lnnv and Ieddv. A lot of µeoµle had lnµut on nv alhun, and that’s what
nade the swag dlfferent than nv nlxtaµes. l donlnated nv nlxtaµes wlth
all nv thlnklng, all nv lnµut, and all nv rreatlons. l’d he ln Patrhwerk
everv dav wlth no hudget.
What’s uµ wlth vou and Bufñe the Bodv! Ihere was a vldeo rllµ of v’all
together foatlng around on YouIuhe. ls that vour glrl!
Ihat’s deñnltelv not nv glrl. l aln’t got nothlng had to sav ahout her hut l
!Z ll 0Z0NE hA6
WORDS & PHOTO: JULIA BEVERLY
0Z0NE hA6 ll !J
ls the lrultv rlothlng llne stlll ln effert!
We’re golng to rone out wlth another rlothlng llne, µrohahlv nv real nane
Radrlr Ðavls, |ust rhange lt a llttle hlt. As far as rlothlng, we’ve |ust heen
rorklng 6urrl hane rhalns, hr. Perfert, anv nane l rone wlth. You know l
got a nlxtaµe droµµlng thls week! l got one ralled Wllt Chalnherlaln, So
lrev Bov wlth Suµastar 1. Kwlk, So lrev Bov Z wlth 1. Kwlk, and lrev Ierh J
wlth Ðuttv Laundrv.
Suµastar 1. Kwlk ls vour Ð1, rlght! ls he the one vou |ust ñred!
No, hell no, Kwlk ls rool wlth ne. l ñred a Ð1 naned Sµoon. Kwlk ls hlg tlne
now, vou know what l nean! Not savlng he wasn’t hlg tlne hefore, he’s
heen hlg tlne, he hranrhed off. he nake nore nonev dolng hls thlng than
what he nakes wlth ne, stralght uµ, so vou ran’t knork hln. l lost two
Ð1s llke that. Ihev get so hot. l salute hln. We stlll do the nlxtaµe thlng.
he’s a great µart of So lrev. No natter what he savs, l’n rrazv ahout hln.
he helµed nv rareer, that’s nv hov. And vou used to throw hln on there
for everv award, that’s what nade ne llke vou. You nlght not show ne
no love, hut vou nonlnate hln and that looks good for ne. But vou dldn’t
have ne on there µerfornlng |at the 0Z0NE Awards]. Ioo nurh rolored
|ewelrv, not enough whlte. llaughs) You gotta feel ne on that. Where’s vour
VVS’s at! You got on Jù rhalns and none of ‘en hllnglng.
Ðo vou thlnk vour raµ skllls have lnrreased a lot!
l’n dolng great now. l’n hetter. l aln’t the hest raµµer hut l’n a traµµer,
l’n a huslnessnan. Blrdnan aln’t the hest raµµer hut he’s a huslnessnan
and |haster] P too. l’n klnda nolded llke then, so l was alwavs thlnklng
|olnt venture, then l learned how to raµ. Before l raµµed, l had |ewelrv and
ran nv traµ hefore l even raught on. Ihat was µart of ne hut now l done
noved out. Sonehodv wrote |ln a CÐ revlew], “6urrl hane needs to leave
the traµ alone on hls next alhun.” l ran read stuff, l’ve verv llterate. l read
evervthlng. Ihev glve 1av-Z arrlaln, I.l. arrlaln, thev glve a lot of µeoµle
arrlaln and thev downslze ne. Ðon’t nohodv sav nothlng ahout E-+ù wlth
a hlg gut.
What do vou read whlle vou sµent that tlne down!
l read that 6urrl hane was host Llkelv to ratrh a led Case or sone shlt.
Shout out to Vlrkv Ðavls, nv nana. She sent ne that ln the rountv |all and
l read lt. l saw nv ñrst µlrture of Bufñe the Bodv ln |all |ln 0Z0NE]. l furked
her, real talk, off of that µlrture. You turned ne on to her. You gave hoth
of us an award and she had a fat assl l sald, “l’na furk her when l get out.
Swear to 6od.” l furked her then and l furked her later. You thlnk l’n µlav-
lng. Ihat’s not the onlv relehrltv glrl l furked – now l’n not golng to nane
anvone, hut a lot of rerord lahels that l got heef wlth, l he furklng thev
glrls. l done furked a rouµle raµµers’ glrls. l he doggln’ ‘en, gettln’ head,
skeetln’ ln thev fare and shlt. l rould µut a taµe out on thls shlt. Raµµers
and slngers too, and µrodurers and CE0s. l he furklng a lot of relehrltv
fenales that have wav nore nonev than l’ve got.
l aln’t gonna sav 0µrah or nothlng, hut anvthlng uµ under that l’n knorkln’
that shlt down. Kllllng that shlt.
Anvthlng uµ under 0µrah! Who’s that, Bevonre!
Look at 1ullal She’s so sllrk. You thlnk glrls don’t ñnd ne attrartlve ‘rause
l’n hood and l sav what l want! You don’t thlnk glrls llke nv swag! Whv
wouldn’t thev llke ne!
l llke all wonen. l aln’t never seen no wonan that l thought was uglv. l
told vou when l seen vou wlth that dude, “You look good.” You thought l
was µlavlng. l het vou l got a sark, l het vou l got a nanslon, l het l got 6
or ! rars. Ask anv ÐVÐ µerson.
l thought thls lntervlew was ahout to get lnterestlng, hut l guess vou’re not
gonna nane anv nanes.
You know l ran’t do that. But l aµµlaud vou for vour effort.
ls there anvthlng else vou wanna sav!
We ran talk all dav untll nv rurfew at Z. After that l gotta go.
You’re stlll on µrohatlon! how are vou ahle to travel and do shows!
You |ust gotta do what vou suµµosed to do.
Anv ñnal words!
Shout out to 0Z0NE. Shout out to all the lndeµendent raµµers trvlng to
nake lt na|or. Shout out to evervhodv na|or trvlng to nake lt lndeµen-
heard on the lnternet she was dolng sonethlng ahout ne. l never seen lt, l’ve
heen on the road. lolks ask ne lf l talk to her. l used to date her µrevlouslv,
hut not anvnore. Ihat was llke two or three vears ago. lf vou saw the µlrtures
|of us together], nv tattoos are dlfferent than thev are now. hv rongrats to
her wlth whatever she’s trvlng to do |wlth the YouIuhe vldeos]. lt fatters
ne. l’n fron the nelghhorhood, East Atlanta Zone 6, so for anvhodv trvlng
to rlaln l dld sonethlng |sexual] wlth then, lt nakes ne feel good. l llke to
he talked ahout. l llke notorletv. l’ve heen notorlous for hoth had and good
|thlngs]. l’n lnfanous. l ran’t run fron that.
l guess the heef hetween vou and 1eezv has ralned down!
lt never reallv rane to an end, l guess. l don’t never see hln. Pronoters that
hook ne never hook ne wlth hln |on the sane show], of rourse. l stav on
the road ñve davs outta seven. Even when l wasn’t naklng no nonev l was
µronotlng nv stuff, so that enahled ne to nake a lot nore nonev. l’n on the
road everv dav. l guess we don’t rolnrlde ‘rause of that. l’n naklng a lot of
nonev that l wasn’t naklng |when l was ln |all], so l’n not trvna ness that
uµ. lf l hunµ heads wlth hln or anvhodv else, lt ls what lt ls. l llve hv the
rreed to earh have hls dav. l aln’t never ran fron nohodv. l go to the rluh one
deeµ. Ihev see ne when l go out, throwlng then sarks of nonev. Evervhodv
know ne for throwlng nonev, that’s whv l’n desµlsed. l’n hated and loved.
lt’s a whole hunrh of µeoµle that love ne, and a whole hunrh of µeoµle that
don’t. lf vou go µast |Atlanta freewav] Z8S, l’n llke hlrhael 1arkson. lf l
tourh |a fan’s] hand thev nlght fall out. Ihat’s stralght uµ, l done had that
haµµen. Ihev fall out and serurltv’s µulllng then out and thev wake uµ and
sav, “Put ne down.”
ls there anvthlng vou wanna sav to 0Z0NE!
l never went on rerord to sav anvthlng had ahout v’all and l never wlll. l
aµµrerlate when l ñrst started out v’all |let ne µlug] nv rlothlng llne l was
trvlng to µut out. l don’t wanna seen llke l’n roµµln’ deures hut l aµµrerlate
vou. Even though v’all sald stuff ahout ne, a lot of µeoµle dldn’t µut ne ln
nothln’. VlBE gave ne Blggest Chaln of the Year, v’all gave ne Beer 6ut of the
Year – hoon, l’ll he sonehodv. Ihat’s what l was alnlng for. l raµµed ahout
the Ðlrtv Awards and thev hooed ne. lt aln’t llke v’all was the onlv ones that
feel llke 6urrl aln’t µuttlng together hls hest, hut l ran’t helµ that l have a
You do have a llttle heer gut. Ðo vou thlnk lt’s tlne to hlt the gvn!
l eat out all the tlne. You know, hoore’s Steakhouse, lt’s SSùù a µlate. 1ust for
ne and vou, 1ulla. We ran go, l got lt. Ihat’s how l klrk lt. l don’t drlnk heer,
l got a rlder that rones wlth ñve hottles of Crlstal, ñve hottles of 6rev 6oose,
and ñve hottles of Patron. l’n klrklng lt, µartvlng ñve davs a week, so veah,
that nlght forre ne to have a heer gut ‘rause l hall. l go hard ln the rluh.
Even on nv off davs, llke tonlght, l nlght go hard. When Rorko saw ne and
1ernalne Ðuµrl and lrank Nlttl at hls release µartv, we were ln there throwlng
rarks on Rorko ‘rause we suµµort hln. We’re gonna suµµort hln hv throwlng
SJù,ùùù ‘rause l rork wlth hln llke that. Ask hln ahout ne. Now, hr. haglr
Cltv |Young 1eezv], l aln’t see nohodv ln there. l was throwlng Jù rarks out of
then Louls hags. Ask all the glrls ln there, ask all the raµµers, llke thev asked
‘en ahout that lat 1oe and Paµoose shlt, ask ‘en, “Ðld 6urrl throw Jù hags!”
Ask ‘en dld l nake lernando rut the nuslr hark on all nv new songs, and l
don’t never show uµ. Ask ‘en dld l rone ln there wlth Sù goons ln all hlark
and red, and dldn’t nohodv nake a nove. Ask ‘en dld Blg Cat nlggas rone ln
there savlng, ‘Ðo we have sone µrohlens! Are vou ln there trlµµln’ ahout that
Blg Cat shlt!’ Ask ‘en dld we take nlggas ln the hathroon and talk to ‘en and
µut thev µussv out hefore we klrk ‘en ln thev ass. Ihat’s how we rork. But
aln’t nohodv ever rone talk to us, so we aµµrerlate sonehodv ronlng to rov-
er So lrev, ‘rause we deeµ. We rork the whole East Atlanta. Nohodv got goons
hut us ln East Atlanta. Ihese folks aln’t fron here. 6urrl hane heen here slnre
he was 9, l got a rllrk, a gang. Ihev down wlth ne dlehard. l got |µeoµle]
all over the state and thev’re down wlth ne. Ihat’s whv l get offended when
sonehodv talks ahout ne. Iodav, l ñred nv Ð1 and nv serurltv guard |ust for
savlng the wrong thlng to ne. l’n the hoss.
What dld thev sav!
Ihev dldn’t sav nurh of nothlng, thev |ust sald sonethlng at the wrong tlne.
You ran’t talk to the hoss llke that. See, vou ran talk fron far awav and wrlte
and l don’t know who the wrlter ls. But vou ran’t rone uµ to ne and sav
sonethlng ln nv fare. Not savlng l’n hlg and had hut l’n not ñnna go uµ to
hulk hogan fare to fare and sav, ‘lurk vou, hulk hogan.’ l know that. lt’s |ust
llke Ð-Bo. Ðon’t µlav wlth the kld.
0n a serlous note, vou were farlng sone serlous tlne.
l aln’t dolng no talklng ahout that. 6ag order. C’non, hest lawvers ln town,
sane one I.l. had. l aln’t turn hln on to then hut l heen had thelr lawver
hlred out of nv µorkets. We had three lawvers, shout out to then. Ihat’s what
keµt ne golng.
0Z0NE hA6 ll !J
!+ ll 0Z0NE hA6
Ihe funnv thlng ahout “Lolllµoµ” ls
that l was artuallv worklng over at
Clrrle house, on the Ðanltv Kane stuff
for Bad Bov. And whlle l was over
there, l worked on a hunrh of trarks, and one of
then helng a haslr verslon heat to “Lolllµoµ.” l
µlaved lt for the A6Rs over there.
Ihev weren’t reallv feellng lt for |Ðanltv Kane].
Pleasure P was worklng over at nv studlo wlth
Statlr |ha|or] so l took sone nuslr over to µlav
for then, sone of the newer stuff l had heen do-
lng that |Bad Bov] µassed on, and Statlr loved that
“Lolllµoµ” heat. he thought lt was rrazv, he started
vlhlng to lt rlght awav. Pleasure was dlgglng lt hut
onre Statlr got done wlth the hook, he sald thls
gotta he for Lll’ Wavne. he, Pleasure and Statlr
took lt over to Wavne. Wavne and hls ln-house
µrodurer nane Ðlesel added sone tourhes to lt
and nake lt stand out a llttle nore to nake the
When l had the heat done, l thought lt was golng
to he a real slnµle street rerord. And onre l heard
the nelodv Statlr was lavlng on lt, l knew lt was
gonna he sonethlng sµerlal.
l don’t reallv have a stvle. l’n dolng µoµ rerords,
raµ rerords and R6B rerords. So, l klnda tourh
all hases, lnrludlng rork. l llke to do a llttle hlt
of evervthlng. l got rerords ronlng out that vou
won’t even know are done hv ne. ln the µast, l dld
1anle loxx’s “Unµredlrtahle” wlth Blgg Ð. he and
Blgg Ð had a µrodurtlon tean hark then ralled
Unusual Susµerts. We dld “Let’s 6o” for Irlrk Ðaddv.
Prettv Rlrkv’s ñrst alhun, we µrettv nurh dld
nlnetv µerrent of that alhun. We dld “6lrl Ionlght”
for Iwlsta featurlng Irev Songz, Irlna featurlng
Kellv Rowland “here We 6o,” and “Show Stoµµers”
for Ðanltv Kane, |ust to nane a few of then.
l worked wlth Bevonre for ahout two weeks and
we rut slx rerords. Phenonenal songs, thev’re
anazlng rerords. 0ne of then got leaked on the
lnternet sonehow ralled “Beautlful Nlghtnare.”
l’n µrettv sure l got a slngle on her alhun, lf not
a rouµle. She’s anazlng to work wlth, reallv suµer,
Rehel Rork Entertalnnent ls nv lahel lnµrlnt
through Atlantlr Rerords. l dld the deal through
Cralg Kallnan. We have B.o.B., who’s an anazlng,
suµer talent out of Ðeratur, 6eorgla. Io ne, he’s
llke the next Andre Jùùù. he’s got a song ralled
“haterz |Evervwhere]” that’s out there. Ihe vldeo
ls dolng reallv well on YouIuhe. And we’re srhed-
uled to release hls rerord ln the thlrd quarter thls
vear. But l’n a fan of B.o.B.’s, he’s µrohahlv nv fa-
vorlte artlst. he’s verv dlverslñed. he’s a µrodurer,
songwrlter, raµµer, and slnger. Ihe kld ran do lt all
and he’s onlv elghteen. he started µlavlng gultar
last vear and he’s alreadv dolng sesslons wlth hls
gultar and ruttlng rerords wlth lt. he’s slrk.
l have a grouµ ralled Save Ihe hero that ne and
Rlro Love are µuttlng together. We’re dolng that
6narls Barklev tvµe of vlhe, not that nuslr hut the
ronreµt. he’s a songwrlter, l’n a µrodurer, and
we’re |ust dolng sone rrazv nuslr. lt’s llke |new]
age, elertronlr rork and fused wlth hlµ hoµ. l’n
worklng wlth Kellv Rowland, hlrhelle Wllllans,
1ordan Iavlor on lntersroµe, 6lrllrlous, and the
Pussvrat Ðolls. We’re gettlng readv to get ln the
studlo wlth Irlrk Ðaddv on hls new stuff, so l’n
exrlted ahout that.
l’ve heen dolng nuslr for a long tlne, slnre
the late 8ùs. l’n reallv aµµrerlatlve of the work
that’s heen done and the artlsts that have rut nv
rerords. Bv the wav, Lll Wavne’s |“Lolllµoµ”] ls the
#I song ln the rountrv rlght now. lf lt wasn’t for
songwrlters llke Statlr and artlsts llke Lll’ Wavne
and Bevonre, we wouldn’t have no shot, so l’d
love to thank then, ñrst and forenost. And thanks
to Solange for µuttlng ne together
wlth her slster and nv nanagenent at
hake You lanous hanagenent.
LIL WAyNE “LOLLIpOp,” TRICk DADDy F/
LIL JON & TWISTA “LETS GO,” pRETTy RICky
“GRIND WITH ME” & “yOuR BODy”
AS TOLD TO RANDy ROpER
0Z0NE hA6 ll !S
You nav rerognlze 1ason Wllev’s fare fron hIV’s
ZùùZ season of haklng Ihe Band, where he arted
as Ða Band’s road nanager. lf not, surelv vou
rerognlze sone of hls work. lor ñve vears Wllev
was lnstrunental ln Bad Bov Rerords narket-
lng deµartnent, servlng as evervthlng fron an
lntern to µrodurt nanager to the rreator of Bad
Bov South. After a surressful run at Bad Bov, Wllev
rane on hoard at 1lve Rerords ln Zùù! as Ðlrertor
of harketlng where he ls resµonslhle for narket-
lng ranµalgns for U6K, Ðolla, huev and R. Kellv.
here the voung narketlng vet shares hls wlsdon
and exµerlenre for all that want to llsten.
Iell us ahout vour harkground.
l went to srhool of huslness at the Unlversltv of
Pennsvlvanla and studled nanagenent and nar-
ketlng. l started as an lntern at Bad Bov rlght after
l graduated, and fron there l |olned hanagenent
lnr., whlrh was Phll Rohlnson’s |P. Ðlddv’s nan-
ager] ronµanv, and l nanaged Bad Bov’s Ða Band.
Puff has a reµutatlon for helng a narketlng ge-
nlus. What dld vou learn fron helng at Bad Bov!
Puff wlll take a µennv and nake vou thlnk lt’s a
nllllon dollars. he ran nake the snallest thlngs
look llke the nost luxurlous, hottest thlng ln hls-
torv. 1ust to he ahle to get lnto hls head was one
of the greatest learnlng exµerlenres l’ve had ln
nv voung rareer. hoµefullv l’ll have sone nore of
those hut l learned how to understand a µro|ert
and how to understand a ronsuner and use that
as a heneñt and nake sure that an artlst exlsts.
You want µeoµle to look at an artlst and feel
sonethlng or understand sonethlng. lt’s all ahout
ronnertlng wlth the rustoner or the fan.
What µro|erts dld vou work on at Bad Bov!
Ihe Bad Bovs ll soundtrark, haklng Ihe Band, New
Edltlon, Blark Roh, the Blggle Ðuets µro|ert,and
the Blggle annlversarv µro|ert. Ihere was a µolnt
at Bad Bov where l was the onlv narketlng µerson
there. l started the Bad Bov South asµert, fron
the logo to slgnlng the ñrst artlst. l was a µart of
the 8Ball 6 h16 alhuns, Bovz N Ða hood, Yung 1or,
6orllla Zoe, BS, Cassle, and Puff’s alhun. l had to
wear Sù hats. l had to narket to llttle klds, to the
streets, the µoµ narket, to the stralght-uµ Jù-
µlus R6B audlenre. lt taught ne how to flµ hats,
how to look at a segnented µoµulatlon, how hest
to l rearh thls audlenre. 0ne of the worst thlngs
for a narketlng µerson would he lf soneone
asked vou, “When ls so-and-so’s alhun ronlng
out!” and lt’s heen out for a nonth. lf that’s the
sltuatlon, vou dldn’t do vour |oh. Peoµle should he
aware of vour artlsts.
Ihat sald, ran vou elahorate on how lnµortant
vour |oh ls ln thls lndustrv!
lt’s lnµortant that evervhodv understands the
artlst and the dlrertlon of the nuslr. You want to
nake sure lt ñts a rertaln tvµe of µlrture. You want
to nake sure the µhotograµher and the stvllst
understands what klnd of artlst thev are deallng
wlth. l work hard to nake sure l slt down wlth
µeoµle and go over the nuslr, what klnd of dlrer-
tlon we’re golng ln. l want to nake sure the ñnal
µrodurt that goes out ls exartlv what we want to
he seen and lt’s heneñrlal to the ronsuner and
rustoner. You don’t want a dlsronnert, llke llsten-
lng to a U6K alhun and then seelng then and
savlng, “han, thev soft.” l alwavs nake sure there
ls no dlsronnert. You don’t want U6K on the rover
of hlµ hoµ Soul. Ihat don’t reallv nesh, so vou
µut then on rertaln rovers and get then lnvolved
wlth rertaln rlothlng llnes, thlngs that reµresent
Ðo vou ask the artlsts what thev thlnk!
l’n verv hands-on wlth artlsts, l llke to talk to
then and understand then and he ln thelr world
for a whlle. Ihat wav l ran ñgure out who thev
are. l want to nake sure whatever l’n dolng ñts
the. l alwavs nake sure l’n rool wlth then, l llke
to have a hands on relatlonshlµ. Ihat wav l ran he
voral ln the ofñre hulldlng to other deµartnents
to nake sure thev understand who thls artlst ls.
how do vou narket naterlal vou don’t llke!
l’n a narketer ñrst. Even lf l don’t llke sonethlng,
there’s a segnent of the µoµulatlon that does. l’n
not golng to he rorklng hllev Cvrus ln nv ofñre
hut hllev Cvrus has a huge followlng, so vou nar-
ket the hest vou ran. But lurkllv, l’ve heen a fan
of nost of the nuslr l’ve had to work wlth. And
thev’ve heen good µeoµle, so l’ve heen hlessed
wlth that, herause sonetlnes vou don’t have that.
lf l’n worklng an R6B, hlµ hoµ, or µoµ art, vou
treat those dlfferentlv. You treat sonethlng dlffer-
ent fron the South than vou would fron New York
than vou would fron Chlrago. You’ve got dlfferent
fan hases. You get that and grow lt. As a narket-
lng µerson vou have to have the ahllltv to take
sonethlng snall and nake lt hlgger.
Sµeaklng of whlrh, ran vou sµeak on the rhal-
lenges are vou farlng now!
You have to do researrh or vou’re ln for rude
awakenlng. You’ve got dlfferent tvµes of R6B. ln
that one rategorv alone vou have dlfferent artlsts.
You wouldn’t sav Lee Carr ls standlng next to R.
Kellv, hut thev are hoth R6B artlsts. l’ve got to
work hoth µro|erts, hut thev are totallv dlfferent
audlenres and sounds and sounds. So l have to
work then dlfferentlv. l’ve gotta ñgure out who
l’n targetlng, who would he fans of the nuslr. Io
ne, the µrohlen ls that unfortunatelv, lahels don’t
work µro|erts as a µarkage anvnore. Ihev work lt
wlth slngles. Peoµle aren’t huvlng alhuns herause
thev are helng narketed to as lf lt’s |ust a one-off.
Ihev don’t even know the alhun ls out. lt’s nore
than |ust a slngle when vou are worklng a µro|ert,
so l trv to µush the alhun rather than the slngle.
lt’s ahout the whole µarkage. As a narketlng
µerson l alwavs want to nake sure that when
sonehodv savs, “l love that songl” thev love that
artlst too. l want to nake rareers, not one-offs.
how do vou nake sure the fans feel llke a µrlorltv!
You’ve got to he rreatlve and stretrh vour dollar,
so vou ran exµerlenre nore for less. Work the svs-
ten. You should he ahle to wln, there’s so nanv
outlets. lf vou don’t take advantage of then,
vou’re gonna lose. Peoµle have to see vour artlst
evervwhere. l dld a ranµalgn where l had stand-
ees and µronos µlavlng at a novle theatre. Ihev
see a llfe-slzed standee, and thev see the µrono
on the srreen, so now vou have µeoµle talklng
ahout lt. l’n uslng hloggers to talk ahout lt. l’n
worklng R. Kellv’s song “halrhralder” so l’n work-
lng wlth the heautv salons to get the song µlared.
l alwavs use nv resourres to nv advantage. Ihat’s
whv thev sav all µuhllrltv ls good µuhllrltv. lf thev
aren’t talklng ahout lt, thev don’t rare. ll
dIrecTor oF marKeTIng/JIve recordS
!6 ll 0Z0NE hA6
0Z0NE hA6 ll !!
!8 ll 0Z0NE hA6
Iha Carter lll ls wlthout questlon the nost an-
tlrlµated alhun of Zùù8 and a rrltlral nonent ln
Wavne’s quest to he the hest raµµer allve. Songs
llke “hr. Carter” featurlng 1av-Z, the Kanve-
µrodured “Let the Beat Bulld” and the rreatlvltv
of “Ðr. Carter” easllv nake thls alhun sµerlal.
Although lt ls a good µro|ert, Weezv’s nanv ran-
don and shatter-hralned hars, along wlth the
alhun’s lane of ronfort, lnstead of the lvrlral
aggresslveness and refertlon that was dlsµlaved
on rountless nlxtaµes and leaked trarks, deter
thls alhun fron helng great. CJ does not llve uµ
to the nasslve hvµe surroundlng lt lthat nav
have heen lnµosslhle), hut lt renalns one of thls
vear’s hest releases. — Randv Roµer
Ihe lll Na Na ls hark
wlth Brooklvn’s Ðon
Ðlva, an alhun that
revlslts her rhararter-
lstlr raunrhv rhvnes.
loxv Brown sµlts ahout
the drana ln her llfe,
whlle not forgettlng to
renlnd us that she’s stlll
a voung nllllonalre wlth
“Ðreans of lurklng a Ð-
Bov.” loxv µroves that
she’s stlll hungrv and
lsn’t golng to soften uµ.
After her rerent hld ln
solltarv at Rlker’s, one
ran onlv lnaglne the
loxv that wlll he un-
leashed on Blark Roses.
— Rohlt Loonha
lf vou’re exµertlng
the dehut alhun fron
Ðallas, Iexas newroner
to he slnllar to hls hlt
slngle “hv Ðougle,”
vou’d he dead wrong.
IX sounds nothlng llke
the slngle that µut
hln on the naµ. Whlle
ÐollaS, IX ls far fron
rlal, Wlll µroves that
he’s not a song-and-
danre rlngtone raµµer
and hls alhun does
have sone nuslr worth
Plles ls a µerfert exanµle of a raµµer that’s not
glfted lvrlrallv hut stlll nanages to get hv wlth
good µrodurtlon, ratrhv hooks and “real talk.”
0ftentlnes llstenlng to hln struggle to rhvne
over heats, whlle wlshlng he’d |ust swltrh uµ
hls fow ls µalnful, hut sonehow lt’s hard not to
feel hls nuslr. A lot of Ðeñnltlon of Real ls goon
talk and the other µortlon ls alned at the ladles
lsee “leel Llke lurkln’” and “Please Exruse hv
hands”). You’d have to look hark at the alhun
rover to nake sure lt’s not a LL CÐ, hut Plles’
soµhonore alhun lsn’t half had. — Randv Roµer
Wlth realness helng hls naln selllng µolnt,
Blood Raw µresents a verv transµarent look at
hls llfe and trlhulatlons throughout. Adnlttlng
evervthlng fron havlng an unrle who looks llke
1azze Pha to nlsslng the father he never net,
Blood Raw wears everv enotlon µosslhle on hls
sleeves. Unfortunatelv, the streanllned µrodur-
tlon takes awav fron Blood Raw’s nessages
ahout overronlng the odds, wantlng to he a
good father and refuslng to return to the µrlson
svsten. Wlth nanv of the heats soundlng ldentl-
ral to the fornulalr tenµos found on the U.S.Ð.A.
alhun, lt rones rlose to lnsultlng the llstener’s
lntelllgenre. lortunatelv, Raw nanages to trulv
µresent a real deñnltlon of real wlthout ronfus-
lng lt wlth helng lgnorant and vulgar. Lord wlll-
lng, hls next alhun wlll have nore µrodurtlon
llke what’s found on “6et Awav” and “l hlss You”
to natrh hls earnest rhvnes. Also, there ls a Blg
Ruhe slghtlng on the lntro trark “l’n Ihe Iruth.”
— haurlre 6. 6arland
LIL WAyNE/THA CARTER III
bROOkLyN’S DON DIVA
PLIES/DEFINITION OF REAL/
bLOOD RAW/My LIFE: THE TRUE
!8 ll 0Z0NE hA6
bAby D/A-TOWN SECRET
Bahv Ð has never µro-
rlalned to he lvrlrallv
lnrllned, hut he’s alwavs
heen good at what he dld. hls thlrd alhun A-Iown
Serret Weaµon ls a rontlnuatlon of the hlgh-tenµo
songs he’s known for wlth a nore seasoned Ð1 hontav overseelng all
of the µrodurtlon. Songs llke “U 6otta Love lt” have Ð snaµµlng over a
nenarlng svnth, hass and gultar ronho naklng for an entertalnlng llsten
whlle “Blg Bov Whlµs” hrlng nothlng new rontent wlse, hut the knork ls
verv aµµroµrlate for the heavv Chevvs at the stoµllght. Bahv Ð doesn’t
hother steµµlng outslde of hlnself, whlrh ran he good slnre he knows hls
lane. But, vou’d stlll llke to at least hear hln attenµt to trv other thlngs.
— haurlre 6. 6arland
TMI bOyZ/GRINDIN FOR A PUR-
Ihe dehut alhun fron Iexas
trlo the Ihl Bovz franklv
lsn’t nurh to hoast ahout.
“We llv” ls a standout rut, desµlte a weak hook whlrh
hrlngs down the song’s overall qualltv. “Strugglln” and
“0ne Ðav At a Ilne” are qualltv trarks where the grouµ sµeaks on real llfe
sltuatlons. ln terns of the rllrhe sex songs, “Beat lt Uµ” ls worth a llsten
hut the lewd “Buttrheeks” goes ln the wrong dlrertlon, as do nanv of the
alhun’s I! trarks. Ihe Ihl Bovz nav have a µurµose for thelr grlnd, hut
hrlnglng new and refreshlng nuslr to the gane doesn’t sound llke lt’s a
µart of the µlan. —Randv Roµer
MObSTAbILITy II: NATION
6llffv Stokes and havz are
hark on the rlrrult wlth hohstahllltv Z. Natlon Blzness,
an alhun on whlrh thev share storles of llfe ln the 6o.
Whlle nelther offers fawless dellverv, hoth do have shlnlng nonents and
trarks llke “honev and hurder” and “Bush Ðone hade lt hard” nake the
effort entertalnlng. Produrer Ioxlr stavs on µolnt throughout and Iwlsta
fans wlll he glad to hear I rlµ verses ln hls rlasslr stvle. — Rohlt Loonha
MAX MINELLI/THE REMEDy/
A hlg hreasted nurse holds
what hoµefullv ls µaln nedlrlne
on the rover of hax hlnelll’s
Renedv, a weak effort wlth nuslr alnost as nauseat-
lng as the alhun rover’s green harkground. hlnelll’s
lvrlrs lark suhstanre, the µrodurtlon ls unlnsµlred, and the hooks are
underwhelnlng. After a qulrk llsten to thls alhun lt should he no surµrlse
that Renedv onlv sold 6IJ roµles lts ñrst week out. Renedv wlll leave vou
wlshlng the nurse wlth the µaln nedlrlne was real. — Rohlt Loonha
SONNy RICH/THE V.I.R.U.S./
kEEP LOCk ENT.
Ihe alhun’s tltle trark “Ihe
V.l.R.U.S.” ls ahout the onlv
song where Charlotte, NC raµ-
µer Sonnv Rlrh sµlts rhvnes lller than the fu. 0ther
rerords are nore llke a runnv nose. Rlrh ran raµ a llttle
hut the alhun larks rreatlvltv. Soneone wlth an elertrlr gultar was ln hls
ears savlng, “You need to nake rerords ahout nonev, a rouµle for the
rluhs, a few for the traµ and one uslng auto-tunes. 0h, and don’t forget
the trark for the ladlesl” Ihe alhun ls not all had, hut hetter ronreµts and
heats nlght have nade for a hetter release. — Randv Roµer
0Z0NE hA6 ll !9
8ù ll 0Z0NE hA6
Irae has heen husv holdlng lt down for those on
lorkdown wlth a µrlson tour and all that whlle
µut together Iha Ðlarv of Iha Iruth, a I!-trark
effort whlrh wlll have evervone exrlted ahout
thls Asshole hv Nature all over agaln. Irae’s thlrk
volre and unlque dellverv are snug wlth well-
selerted heats and let evervone know that hls
“swagger furk uµ nlggas llke |hls] |ewelrv got
an attltude.” Ðlarv µroves that llke hln or not,
Irae doesn’t glve a furk and ran easllv hold hls
own. — Rohlt Loonha
lron the |unµ Wale µuts lt on the tahle that thls
nlxtaµe ls ahout nothlng, whlrh he states over
a sanµle of the thene song to Selnfeld, a show
ahout nothlng. Wale rldes the I9 trarks wlth the
swagger of a veteran and a new go-go sound
that orlglnates ln hls honetown of the “ÐhV.”
0n standout trark “Ihe Kraner,” Wale uses the
KKKraner tlrade to talk ahout rarlsn and tle lnto
the Selnñeld thene. Ihls nlxtaµe ls a sunner
nust-have. Evervthlng fron the ronreµt of the
nlxtaµe to the heats and rhvnes nake lt a solld
effort. — 1ared Anderson
lt doesn’t take long to notlre the slnllarltles hetween Plavhov Ire’s 6oodhve
to Anerlra and B.o.B.’s rerent nlxtaµe. Unneressarv sklts µlagued B.o.B.’s
nlxtaµe and µlague Ire’s as well. But fret not, Ire hrlngs a handful of qualltv
trarks surh as “Phone Sex,” “Crles,” and “hlghs and Lows,” all of whlrh show-
rase a Ire who ñnds hls fow wlthout nurh trouhle and uses lt to hrlng trarks
that aren’t a µrodurt of the sane old rookle rutter. — Rohlt Loonha
Ihe savlng “evervthlng that glltters aln’t gold” ran he aµµlled to a lot of the
hlgh-µroñle, glossv raµ nuslr donlnatlng the alrwaves. Wlth alhuns llke 9th
Wonder 6 Burkshot’s latest rollah the µhrase “evervthlng underground aln’t
great” ran he aµµlled. Ihe alhun’s tltle ls too aµµroµrlate ln the sense that
9th turns ln sone of hls nost µredlrtahle µrodurtlon to date, surklng llfe out
of the songs and naklng vou not want to hear the wlsdon Burkshot usuallv
sµlts, esµerlallv on the entreµreneurlal “Whassuµ Wlth U!” - haurlre 6arland
Wlth nlxtaµes ronlng a
dlne a dozen lt’s hard
to dlfferentlate one
raµµer fron the other.
But even ln Atlanta’s
narket, newroner KP
has nanaged to µut
out a CÐ that wlll nake
vou renenher hln.
Whlle he doesn’t ner-
essarllv sav anvthlng
that hasn’t heen sald
hefore, he does a good
|oh of naklng lt sound
dlfferent. Ihe na|orltv
of the songs here have
hln hustlng on other
µeoµle’s heats, hut
orlglnal trarks llke
“Lean lt Io Ihe Slde”
glve vou a µeek lnto
what KP ls raµahle of.
— haurlre 6. 6arland
THA DIARy OF THA TRUTH
WALE/THE MIXTAPE AbOUT
Dj SWATTS & PLAybOy TRE/
Dj SHAkIM & kP/NEW
Dj INFAMOUS & yOUNG
jEEZy/THE PRIME MINISTER
Young 1eezv takes a llttle
hreak fron helng the Snow-
nan to sµend a llttle tlne
as Ihe Prlne hlnlster, wlth
helµ fron hls advlsor Ð1 lnfanous. Ihls rhange ln
ldentltv doesn’t do nurh, though, as 1eezv hrlngs the sane sound and
fow exµerted fron hln, ronµlete wlth the tradenark ad llhs. Whlle lt’s
sonewhat dlsaµµolntlng to ñnd 1eezv holdlng lt down llke he has hefore,
he fexes hls lvrlral nusrle on all hls freestvles, rlµµlng through the
nonotonv. Ihls Prlne hlnlster wlll he reelerted hut we ran all use a llttle
µollrv rhange. — Rohlt Loonha
Dj GREEN LANTERN & NAS/
THE NIGGER TAPE
Nas ralls on 6reen Lantern to
hrlng the Nlgger Iaµe, a nlx-
taµe nore akln to an alhun.
Exrluslve trarks, lnrludlng Ð1 Khalll-µrodured “Esro
Let’s 6o,” wlll nore than hold down fans anxlous to
hear 6od Son’s uµronlng alhun and glves anv alhun release so far thls
vear nore than a run for lts nonev. Wlth no need to µut out a nlxtaµe,
Nas µroves he stlll holds lt down for hls fans. —Rohlt Loonha
THE WINNERS CIRCLE
lt seened as though
CurrenSv’s huzz droµµed a
hlt after he released a hlt
slngle wlth Lll Wavne and Renv ha l“Where Ða Cash
At”). Slnre that underground hlt, what’s heen good
wlth CurrenSv! leedlng the streets well, he rones wlth the new nlxtaµe
Welrone Io Ihe Wlnner’s Clrrle. Sµlttlng over unforgettahle rlasslr hlµ
hoµ rerords, CurrenSv shows hls resµert for hlµ hoµ to the fullest on
thls nlxtaµe. Kevs trarks that showrase hls ahllltles lnrlude “Ihe 0nlv
Ihlng Ihat hatters,” “Buhhle 6un 6angstas,” and “Rerognlze 6ane.”
Dj TEkNIkZ & yUNG bERG
Yung Berg teans uµ wlth
Ð1 Ieknlkz for Passµort
Swag. Aslde fron havlng Caµ I and Boo on a handful
of trarks, Berg does llttle to lntrodure Chlrago to hls audlenre, whlrh he
aµµarentlv thlnks ls the world after nodest surress wlth “Sexv Ladv.”
Whlle there are trarks worth a few llstens, thanks to derent µrodurtlon,
Berg doesn’t offer anvthlng unforgettahle. Io herone Chl town’s next, Berg
needs to ñnd a llttle nore lvrlrlsn ln hlnself. —Rohlt Loonha
DON CANNON/Dj DRAMA/
ASHER ROTH/THE GREEN-
HOUSE EFFECT MIXTAPE
As the huzz around SRC’s
newest arqulsltlon Asher
Roth rearhes ronµarlsons of Enlnen µroµortlons, the
new “great whlte hvµe” hooks uµ wlth Ðon Cannon
and Ð1 Ðrana for hls fornal nlxtaµe lnltlatlon. Roth rlµs through heats
llke “Ror Bovs,” “hr. he Ioo,” and “Ðev Know,” and lt’s evldent the kld ran
sµlt. Sone orlglnal trarks show µronlse hut a few ruts are too left ñeld
and nav he hard for the urhan hlµ hoµ audlenre to grasµ. Stlll, Asher
Roth’s whlte-hov-fron-the-hurhs lnage and wlttv-rollege-kld rhvnes
glves hln lnneasurahle µotentlal. — Randv Roµer
9TH WONDER & bUCkSHOT/THE FORMULA
0Z0NE hA6 ll 8I
1. DJ Chuck T “Down South Slangin’ Volume 49.99” www.djchuckt.com
2. DJ Fletch & DJ Slugga “Syrup Sippin N*gga” www.myspace.com/djfetchdallas email@example.com www.djslugga.net
3.DJ Spinatik “Got What You Need 2” www.myspace.com/djspinatik
4. DJ Scream & MLK “Hood Rich Radio X” www.myspace.com/4045405000 www.myspace.com/mlkng
5. DJ 31 Degreez & DJ Phenom “I Luv Hip Hop Part 2” www.myspace.com/gophenom
6. The Dopeboy Movement “Bonafed Hustler” Hosted by Rick Ross www.myspace.com/dopeboymuzik305
7. DJ Black Bill Gates “24: Young Kobe” www.myspace.com/theblackbillgates
9. Nik Bean “Streetz of LA 5” Hosted by Roccett www.myspace.com/nikbean
10. DJ Jay-O “Snoop Dogg: The Chronicles II” www.myspace.com/offcialdjjayo
11. DJ Drama Boi & Yung Texxus “Got Drama Volume 6” www.myspace.com/dramaboiakadjdramaboi
12. Will Hustle & DJ Knowledge “Whatahustle 4” www.myspace.com/willhustle
13. S.U.A. & DJ Scrill “S.U.A. Mixtape Radio: Most Requested” Hosted by Kia Shine www.myspace.com/therealdjscrill
14. E-Top “Why The South Is Hot Part Three” www.myspace.com/etopent firstname.lastname@example.org
16. DJ E-V & Klownin Customs “Spinfest The Mixtape 2008” Hosted by Chip Tha Ripper & Kid Cudi www.myspace.com/djev
15. DJ Killa K “Dopeboy Muzik Volume 8” www.myspace.com/dopeboymuzik305 email@example.com
17. DJ Blak “It’s My Turn” www.myspace.com 404-446-8504
18. DJ Spree “DJ Spree Radio Vol. 3” www.myspace.com /djspree 516-404-6078
19. Tosin & TheScrewShop.com “Can’t See Me” www.thescrewshop.com
8. DJ Bobby Black “Crack Addiction: T.I. & Yo Gotti” www.myspace.com/theoffcialdjbobbyblack
Dj TEkNIkZ, bIG bLOCk & DIDDy
“NO bITCHASSNESS: GEORGIA MUSCLE
Slnre “hltrhassness” ls stlll µlagulng the
streets, Ðlddv and Blg Blork hook uµ wlth hr.
6eorgla Power hlnself, to rld the streets of thls
dangerous dlsease. Ihls nlxtaµe features new
nuslr fron 6orllla Zoe, Yung 1or, Bovz N Ða
hood and the rest of the Blork Ent. roster. Wlth
thls nlxtaµe on the streets, there wlll he no
nore hltrhassness ln ’ù8.
Ð1s, send vour nlx CÐs lwlth a rover) for
6++ Antone St. Sulte 6
Atlanta, 6A JùJI8
Slnre “hltrhassness” ls stlll µlagulng the
streets, Ðlddv and Blg Blork hook uµ wlth hr.
6eorgla Power hlnself, to rld the streets of thls
dangerous dlsease. Ihls nlxtaµe features new
nuslr fron 6orllla Zoe, Yung 1or, Bovz N Ða
hood and the rest of the Blork Ent. roster. Wlth
thls nlxtaµe on the streets, there wlll he no
nore hltrhassness ln ’ù8.
Ð1s, send vour nlx CÐs lwlth a rover) for
6++ Antone St. Sulte 6
Atlanta, 6A JùJI8
0Z0NE hA6 ll 8I
20. DJ Scope “Street Certifed 26” www.myspace.com/infareddjscope
8Z ll 0Z0NE hA6
Kanve West 6 Young 1eezv
Venue. Phllllµs Arena
Event. hot Iù!.9’s Blrthdav Bash
Cltv. Atlanta, 6A
Ðate. 1une I+th,Zùù8
Photo. Ierrenre Ivson