INSIGHT MARKET SOLUTIONS

Business never runs on intuitions

INSIGHT MARKET SOLUTIONS

Insight Market Solutions (IMS) is a leading Market Research Organization in India. It offers complete range of market research activities and hence organizes both qualitative and quantitative research. We at IMS, develop solutions based on a deep understanding of our client s needs/problem. We re easy to work with and proactively check in to ensure we re keeping our promises. We deliver what we promise or make it right if we haven t. MISSION: To uncover valuable insights for each of our clients by providing innovative online and field research and to bring unique technologies and methodologies, which allow our clients to collect and interpret feedback more quickly, accurately, and affordably. VALUES: y y y Trust: We work hard to earn the trust of our clients and each other. To keep this trust alive we maintain the highest standards of integrity, openness, and work quality. Innovation: We know that innovation is the path to a superior client experience and superior business results. We re always finding ways to improve. Balance: We work with focus, efficiency, and attention to detail. This helps us to maintain a sustainable work/life balance while still producing the high quality work for our clients. We do what it takes to get the job done right.

SERVICES: Qualitative Services:  Focus Group Discussions  One To One Interviews  Product Test Service  Product Placements  Product Segmentation Test Quantitative services:  Personal Interviews  Self Completion Interview  Web Based Survey  Media Test Survey  Shopping Research Survey  Telephonic Interviews  Consumer Behavior Survey  Concept Testing  Customer Satisfaction Survey  Retail audit and Interview

MEMBERS: Kaustav Chatterjee (PGDM- Marketing), Shweta Gulia (PGDM- Marketing), Jay Prakash (PGDM- Marketing), Saba Khan (PGDM- Marketing)

PROJECTS UNDERTAKEN: Some of the projects undertaken by the company are listed below: 1. Customer Satisfaction Index-2011 A Market research Project for a leading pesticide/herbicide company in INDIA; Involved forming questionnaire (for company s top distributors), data analysis, report generation and making power point Presentations for multiple regions. An overall national report and presentation were also prepared. The recommendation and take home points helped the company to map the deficiencies and plan the future course of action to enjoy a higher satisfaction level next year. 2. A comparative Study of promotional activities of two leading fruit juices in India-Last Decade A market research project that included detail studies of the two companies promotional strategies, their consequences and customers perception about it. A careful selection of questionnaire, feedback from more than 50 customers and a critical analysis of the same helped to track a new and exciting trend of juice consumption in INDIA. 3. IT project with the help of Visual basic 6.0 in 2009 for a computer centre Project was prepared to help the authority to keep track of all the existing students and as well as the future students, i.e. a complete database to update the fee structure, automotive report generation and basic course information among many others. 4. Market research to find TOMA and ITP of Idea 3G services and to analyze customers satisfaction about Idea 3G in UP West market 3G services is a new product for the Indian market; 3G services are in introductory stage and to be one step ahead of the other players. Idea being a leader in UP West market needed to have a proactive approach by sensing the needs & wants of customers & converting the existing opportunities in profits. Thus consumer tracking (driving force for the project) was needed to sense the pulse of the market. Finding TOMA & ITP have helped in forming strategies for market communication. 5. Market research to analyze retailers response about Idea 3G in UP West market Retailers' response analysis have helped the company to find out the extent of penetration of Idea 3G services in UP west and retailers awareness about tariff plans and

schemes/commission on Idea 3G vouchers and hence to enhance the grip in the existing 3G market in UPW. 6. Market research to find out the effect of promotion schemes on consumer s buying behavior for LG & SAMSUNG Refrigerators. LG & SAMSUNG were using various innovative promotional strategies to highlight the peculiar features of their respective products such as various mediums/channels to communicate about the product with the targeted segment of the consumers, retailing methods, display factors, endorsements, alluring sales promotion schemes are some other instruments that are used to raise the demand of their product in the market. The aim of this project was to ascertain consumers preferences & the market penetration of LG & Samsung refrigerators and to found out how promotional strategies are affecting consumers buying behavior and whether promotional activities are actually the driving force in raising the demand of these refrigerators in the domestic market. The comparative study Comparative study has also brought out which promotional tool serve best for which company for raising demand and how companies & retailers can take help of these tools to increase sales figures & to satisfy consumers needs & wants in a better way. 7. Product Positioning Survey for Cutting machine with Hand-Safety The project was aimed to rightly & most profitably position the product- Cutting machine with Hand-Safety in various districts of Haryana state. CONTACT US: Insight Market Solutions (IMS) Email: insight.marketsolutions@gmail.com Mobile: +919953304459