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Whirlpool controls costs and simplifies management of its mobile communications
Whirlpool controls costs and simplifies management of its mobile communications The need Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances. “The fact that we signed a renewal for three years is a statement of our trust in the relationship with Vodafone Global Enterprise. and uses Vodafone Spend Manager Professional to improve control of its mobile fleet. Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool is always looking to reduce the cost of operations. As well as reducing costs. Maytag. it also wanted to simplify management of its mobile devices. 67. KitchenAid. Whirlpool was managing multiple contracts across different countries. and 67 manufacturing and technology research centers around the world.” Michael Rank. Whirlpool has achieved substantial cost reductions. has worked with Vodafone Global Enterprise as its mobile communications partner in Europe for several years. international mobile calls can be a significant expense. Amana. with annual sales of approximately $17 billion in 2009.Vodafone Global Enterprise Case Study Whirlpool. Operating in a highly competitive international market. Consul. Jenn-Air. Brastemp. There is a strong partnership that is a win-win for both companies. The company markets Whirlpool. an approach which can often be inefficient and result in missed opportunities for cost savings. For a multinational organisation like Whirlpool. Whirlpool decided to review its mobile communications across Europe and find a single supplier that could provide a consistent level of service. One area it looked to target was mobile communications.000 employees. Director of Indirect Procurement and Capital Acquisition Europe 1 2 . the world’s leading home appliance manufacturer.
In recent years. including tariff structures and the use of Vodafone Spend Manager Professional. predictability and control. competitive pressures on Whirlpool have intensified. “The fact we signed a renewal for three years.Vodafone Global Enterprise Case Study The solution To help it achieve cost efficiencies.” In place of multiple contracts with different providers. and the consultancy it provides has helped us to stay competitive. Germany. “Vodafone Global Enterprise has certainly helped us to improve our cost position.” “Over the three year contract. “We want individual countries to focus on selling products to clients. Reviewing our positive experience to date with Vodafone Global Enterprise. and recently extended this to cover an additional three years. we decided to continue the relationship. and reduce expenditure wherever possible. “Over the three year contract. “When the contract came up for renewal. Whirlpool originally signed a two-year contract with Vodafone.” says Rank. we expect to reduce our spend by approximately 10% due to process optimisation. and not to be distracted from their core activities by having to look at telephone contracts. The agreement covers voice and data communications for Whirlpool employees in 16 European countries.” says Michael Rank. Whirlpool chose to consolidate its mobile communications in Europe with a single supplier: Vodafone Global Enterprise.” comments Rank. Spain. Director of Indirect Procurement and Capital Acquisition at Whirlpool.” Cost reductions The contract with Vodafone Global Enterprise includes built-in year-on-year reductions in tariffs. and to improve business process optimisation. in years 2 and 3 these savings are hoped to be 14% and 13% respectively. managed from its European headquarters in Italy. to further simplify our mobile fleet. Whirlpool now has a single Master Service Agreement (MSA) with Vodafone Global Enterprise. Director of Indirect Procurement and Capital Acquisition Europe 3 4 . “Our objective was to centralise the commercial aspects of the relationship. and it’s not just about tariffs: Vodafone’s work on simplification. business processes. and based on these criteria. “Our mobility provider also needed to be able to cover all the European countries we operate in.” Michael Rank. including the UK. not the original two. the parties anticipate savings of 15% as an average over the global country scope compared to the previous contract. “We looked at several aspects: we wanted to keep driving costs down. In the first year. It includes voice calls. we expect to reduce our spend by approximately 10% due to process optimisation. we did some benchmarking to check that Vodafone’s prices and commercial proposal still met our requirements. France. and it has become particularly important to keep costs under control.” says Rank. the Netherlands and Italy. is a statement of our trust in the relationship with Vodafone Global Enterprise. BlackBerry devices and Vodafone Mobile Connect data cards that enable staff to stay connected with their laptops when working remotely.
Whirlpool has maximised the efficiency of its mobile fleet by implementing demand management. “Its staff are pro-active and engaged – they listen and help us. with yearon-year reductions. I see them as professionals and good advisors.” For the future. and enables us to more carefully monitor it on a regular basis. and could possibly cover other regions with Vodafone outside Europe. which is centralised to cover all countries. and a leader in their industry that can help Whirlpool to become better innovators. simplifying management and improving visibility. and a partnership that is a win-win for both companies” Michael Rank. whereas other staff make frequent international calls. Pro-active advisors The relationship has been positive. 5 6 . individuals are assigned with a SIM card configured to match their needs. and an additional 10% saving expected due to process optimisation. Director of Indirect Procurement and Capital Acquisition Europe • Vodafone Global Enterprise provided a single Master Service Agreement (MSA) for Whirlpool across multiple countries. • Vodafone Global Enterprise has provided its Spend Manager Professional tool.” says Rank. “I see Vodafone as an innovative partner. Whirlpool has agreed a roadmap with Vodafone Global Enterprise to extend to 25 countries in Europe. With demand management.Vodafone Global Enterprise Case Study Improved control A key objective for Whirlpool is to simplify management of its mobile fleet and using Vodafone Spend Manager Professional has made this possible. “The Vodafone team we have worked with are responsive and understand our requirements very well. The sophisticated analysis and reporting tool provides detailed information on mobile usage and spend. There is a strong relationship. and is looking ahead to other regions: “We are talking to them about our mobile fleet in India. and works with Whirlpool to see how this can help with further optimisation. For example. Vodafone Global Enterprise provides consultancy based on the information provided by Spend Manager Professional. “Vodafone Spend Manager Professional gives us full control of our expense profile. some users only make calls to co-workers in the same country. with user profiles and job functions determining the capabilities made available to each mobile device. • Vodafone Global Enterprise has helped Whirlpool to reduce costs. and Whirlpool has benefited from the consultancy provided by Vodafone Global Enterprise. and a partnership that is a win-win for both companies. Key benefits “I see Vodafone as an innovative partner. which enables Whirlpool to closely monitor and control its mobile spend in one centralised tool.” concludes Rank. and a leader in their industry that can help Whirlpool to become better innovators. There is a strong relationship.” says Rank.
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