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Position Paper on

Value of Technical Publications in the Telecom Hardware Industry

The Writers Block

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The Writers Block

www.twb.in

Introduction
This paper presents the value and need for quality Technical Publications in the Telecom Hardware Industry. Technical publications include a wide variety of documents such as user guides, online help, white papers, reference guides, administration guides, standard operating procedures, installation manuals, and product demos. The telecom hardware industry has experienced enormous changes in the last few decades, and the pace of its evolution is increasing. This increasing pace of innovation has altered the traditional telecommunications market model. No market research could have predicted the billion-dollar market for cell phone ring tones, for example, because the concept had no precedent. These changes necessitate documentation of the updated processes and workflows, along with the creation of user manuals for the product, and product-specific configuration documents. According to MAIT (Manufacturing Association of Information Technology), the hardware and networking industry is growing at over 40 percent annually. This indicates that there is tremendous potential for technical documentation in the telecom hardware industry. Despite the rapid growth of the Telecom Hardware Industry, the use of the telecom products makes quality documentation important to both the vendors of these hardware products and those organizations that purchase them. The documentation needs to be simple and comprehensible to end users, which necessitates the involvement of technical documentation specialists in the creation of documents relevant to this industry.

TWB Leading Technical Documentation Outsourcing Company


TWB is a leading technical publisher with an excellent record of providing unmatched technical documentation to many major companies. TWB is the ideal choice for leading vendors of Telecom Hardware products. TWB helps customers with all their technical documentation needs such as user guides, administration guides, installation manuals, process and workflow documentation, configuration documents and training materials. TWB works closely with client teams located globally, and assists them in meeting their worldwide product announcements and launch deadlines. We work roundthe-clock with client teams and help them with quick responses that facilitate timely distribution of documents around the globe. Knowledge is people, money, learning, flexibility and competitive advantage. Knowledge is more relevant to sustained business than capital or labor. And yet knowledge remains the most neglected asset of a business. TWB helps you unlock and share your technical knowledge with the world.

TWB believes that technology cannot exist without being communicated effectively.

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Telecom Hardware Industry Technical Publications


Growth and Penetration of Telecom Hardware Sector in India
India has become one of the fastest-growing mobile markets in the world. The mobile services were commercially launched in August 1995 in India. In the initial 56 years, the average monthly subscribers additions were around 0.05 to 0.1 million only. In December 2002 the total mobile subscriber base stood at 10.5 million. As of July 2009 the total mobile subscribers base stands at 441.66 million. India has positioned itself as one of the front-runners of the rapidly growing Asia Pacific Region. This is due to a series of ambitious and positive economic reforms aimed at deregulating the economy and stimulating foreign investment. Indias liberalized FDI (Foreign Direct Investment) policy allows up to a 74% FDI in Telecom Industry with up to 100% FDI in the manufacturing of telecom equipments. India's mobile subscriber base is expected to grow at a compound annual growth rate (CAGR) of 18.3 percent, from 2007 to 2013, reaching a penetration rate of 53.4 percent by end-2013. Today telecom is one of the most popular and widespread communication technology on the planet, with an estimated 4.6 billion subscriptions globally.

Challenges and Solutions

Some of the greatest documentation challenges that most companies face today include:

Lack of documentation during a product release or launch. Managing large amount of information for new product releases. Applying cost-cutting measures while serving many vendors.

Building a telecom network requires huge capital investment. Cost-cutting measures play an important function in increasing capital gains for companies. TWB provides technical documentation solutions that are at par with the industry standards, and within the budget. Creating and maintaining documents specific to this industry involves enormous capital investment in labor and technology. TWB provides documentation solutions for creating and maintaining product and process documents. The telecommunication industry is undergoing a lot of modifications and reforms which requires a lot of documentation. These changes have to be documented and revised frequently. TWB provides continuous support to update product documents regularly with changing technology advancements.

Benefits
For a leading telecom hardware manufacturer, association with TWB has benefited them immensely in saving costs and producing professional documentation along with:

Transferring complex technical data into easily understandable language Protecting technical and commercial data of newly developed products

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Value of Technical Publications


Technical Communication for Transferring Product Knowledge
The purpose of technical communication is to transfer product knowledge to end users in a comprehensible manner. The strategies of communication and levels of information vary depending on the type of product and audience. Providing end users with information about a products operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. In todays business scenario, technical publications are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the products. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction.

Communication for Different Levels of Technical and Product Knowledge


In technical publications, audience is the focal point. Hence, the style, language, and content must vary depending on the type of audience being addressed. It is because every user has a specific role in the implementation and usage of technology. Therefore, it is important that documents be created keeping in mind the role of the person who will use the document. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference information to use the application. For users who start without technical or product knowledge, it is important to provide detailed product information along with instructions on how to use the product.

Attractive Publications as Useful Marketing Tools


Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, information about the product needs to be effectively communicated to the customers. Well-designed, accurately presented, and attractive marketing collaterals increase the market prospects of a product and reduce support costs.

Faulty Assumptions that Result in Problems in Documentation


The faulty assumptions listed below result in incomprehensible documents:

Developers know their products better than anyone else due to time constraints and limited resources, many companies assign their documentation tasks to the programmers. This more often results in the creation of technology-centered information, while end users require task-oriented information.

Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.

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Conclusion

The Importance of Telecom Hardware: The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. Thus the need for good quality documentation arises. Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-tounderstand material. This also reduces the changes to be made for marketing the products in the global markets. On the other hand, good documentation is clear, easy to read and simple to understand. It helps the user operate and maintain the system with ease. Good documentation allows products to be used effectively. Role of Documentation Outsourcing: The complexity and growth involved in the telecom hardware sector requires that companies look at outsourcing their documentation needs to well-established Technical Publications Solutions providers. This helps the company cut costs and at the same time deliver their products with quality documents.

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TWB Services
TWB is Indias leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWBs customers range from Global 500 including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWBs services include:

Technical Marketing Solutions


Datasheets Cheat sheets Solution Briefs/Solution Brochures Presentations Products/Corporate Profile Brochures and marketing collateral Web content Audio and video scripts Press releases Direct mail Newsletter design copy Sales catalogues Sales sheets

Technical Product Documentation


Business Communication
Short Reports Proposals Case Studies Lab Reports Memos Progress/Interim Reports Writing for Electronic Media

Illustrations
Graphic Designing Info graphics 2D & 3D animation Line drawings and illustrations

Datasheets Administrators Guide API Document Configuration Guide Functional Specifications Document Installation Manual Interface Document Interactive Electronic Technical Manual (IETM) Maintenance Manual Online Help Operation Manual Product Demo Product Specifications Document Product Overview Document Quick Reference Guide Release Notes Requirement Analysis Document SDK Document Troubleshooting Manual User Manual Open Source Documentation Programmers Guides Functional Specifications Document Use Cases Online Help /Context Sensitive Help Troubleshooting Guides

Documentation Quality Management


Copy Editing and Proof Reading Managing Writing Editing Services Layout and Design Creating SLAs

Business Documentation
Business Proposals Legal Disclaimers Policy Manuals Style Guide Design Template Design

Content Management
Single Sourcing File Version Control Document Naming Conventions Consistent Document Formatting Data Transformation

Web site Development


Web 2.0 development Web content Web applications

Qualitative Analytics for Decision Support


Economic Business Research Industry Analysis Market Opportunity Analysis Competitive Business Analysis Company & Prospect Profiling Reporting Solutions Assessment of Unmet Market Needs Status and Potential of Technologies Benchmarking of Strategies Vs Competition Forecasting Sales Force Effectiveness Market Assessments Competitive Intelligence Opinion Leadership Emerging Markets - evaluation and research

Translation and Localization Services


Software Translation Services Document Translation Services Localization (L10N) Testing Internationalization (I18N) Testing

Process Documentation
Workflows Standard Operating Procedures ISO Documentation CMM Documentation

Records Management
Document Management Solutions Record Management Storage and Retrieval

Deployment and Support


Installation and Configuration Guides Operations Manual

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TWB Software Tools Expertise

Our technical proficiency in software and authoring tools includes:

Unstructured Content Development


Microsoft Word Adobe FrameMaker Adobe InDesign QuarkXPress Adobe PageMaker

XML Structured Editors


Epic FrameMaker+SGML X-Metal

Multimedia /Authoring
Adobe Flash Adobe Dreamweaver Microsoft FrontPage Adobe Captivate

Macromedia Captivate Graphics/Animations


Adobe Flash Adobe Photoshop Adobe Fireworks

Illustrations
Adobe Flash CS4 Professional Adobe Illustrator CS3 CorelDRAW Microsoft-Expression Graphic Designer Xara Xtreme (Windows & Linux) CuteDraw Publisher3D(for animation) Sketsa SVG Editor (for vector graphics) Techsmith Camtasia Arbortext IsoDraw (technical illustrations for 2D and 3D)

Multimedia /Authoring / Supporting tools


Adobe Flash Adobe Flex Adobe AIR Adobe Dreamweaver Adobe Acrobat Microsoft Silverlight Adobe Authorware Adobe Director Adobe Captivate Trivantis Lectora ASP.NET JSP JAVA

Online Help
JavaHelp Adobe RoboHelp 7.0 HelpScribble WebWorks Publisher PowerCHM Doc-To-Help WinCHM HelpSmith 2.1.1(Windows) Fast-Help MadCap Flare Help-Server NVU Help

Standards
SCORM 1.2 / 2004 AICC W3C Section 508 QTI XML

Graphics/Animation
Adobe Flash Adobe Photoshop Adobe Illustrator Adobe Fireworks Microsoft Silverlight

XML
XMetal Microsoft Word 2003, Microsoft Word 2007

Databases
Microsoft Access Microsoft SQL Server

CMS/ LMS
Sharepoint Moodle Joomla, WordPress Media Wiki CMS Builder Author-it (formerly AuthorIT) Alfresco

Development and Publishing tools


XSLT/XSL EDD

Flowcharting
Microsoft Visio iGrafx EDraw RFFlow Flowbreeze Smart Draw

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Industries Served
TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include:

Banking, Insurance and Financial Services Consulting and Business Services Defense, Aerospace and Hi-Tech Manufacturing Education and Learning IT, ITES

ITES/ KPO/ BPO Pharmaceuticals and Biotechnology Process Manufacturing and Allied Industries Steel, Ship Building, Construction and Aviation Telecom and Digital Communications

TWB has been the preferred technical documentation outsourcing company for:

The TWB Building


No: 4062, 19th Main Road, HAL 2nd Stage, Bangalore 560008 India. Landmark: Behind Carlton Towers Telephone: +91.80.40741400 / +91.80.41256367 Corporate Enquiries: corp@twb.in

US Office: TWB
11701 Norwegian Wood Drive Austin, TX 78758

Telephone: +1.512.586.8357

The Writers Block

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