“CUSTOMER SATISFATION TOWARDS THE SAMSUNG REFRIGERATOR”

SUBMITTED TO: MR. ALOK SAXENA

SUBMITTED BY: PUNAM YADAV

BAREILLY COLLEGE

PUNAM YADAV

BBA 4th

20011-012

ACKNOWLEDGEMENT

I express my gratitude towards the entire faculty of Bareilly College, Bareilly who gave me their expert advice to enhance the quality of the report and gave me valuable insights for the project. I give my special thanks to Mr. ALOK SAXENA my faculty member who appreciated and encouraged me to make the report and helped me while preparing market survey report. I am very grateful to my parents those helped me a lot in one or the other way in completion of my report and my friends also.

PUNAM YADAV

BBA 4th

20011-012

PREFACE

We look our training at SAMSUNG ELECTRONICS LTD.BAREILLY, during the training period we get an overview of the consumer durable market of Bareilly district. It was the first hand experience to get exposed to the professional set-up and face the market, which was really a great experience.

When business is involved, a little experience counts a lot .experience are an instrument, which leads towards success .working with SAMSUNG ELECTRONICS LTD, has been pleasure.

I take this opportunity to present the report and sincerely hope that it will be as much knowledge enhancing to the readers as it was to use during the field work and the compilation of the report.

PUNAM YADAV

BBA 4th

20011-012

CONTENTS • • • • • • INTRODUCTION OBJECTIVE OF THE PROJECT COMAPANY PROFILE HISTORY KNOWLEDEGE ABOUT PRODUCT OBJECTIVE OF THE PROJECT • • • • • • • • METHODOLOGY HYPOTHESIS COLLECTION OF DATA QUESTIONNAIRE DATA ANALYSIS AND INTERPRETATION FINDINGS & SUGGESTIONS BIBLIOGRAPHY APPENDIX PUNAM YADAV BBA 4th 20011-012 .

07%.90% (as of September 31. Seoul. 2009) Employees Over 157.700 (2009) Parent Samsung Group Website samsung.33 billion Net income (2009) Lee Kun-hee & Affiliates 17. Treasury Stocks of Samsung Electronics Owner(s) 13.4 billion Revenue (2009) US$ 8.57%.com PUNAM YADAV BBA 4th 20011-012 .INTRODUCTION Founded 1969 Samsung Headquarter Town. s South Korea Area served Worldwide CEO Key people Chairman:Lee Kunhee US$ 117. National Pension Service 5.

the company has been in the top spot in terms of the number of TVs sold. Refrigerators and Galaxy S mobile phones. In 2009. Seoul. which is expected to continue in 2010 and beyond.Its sales revenue in the areas of LCD and LED displays and computer chips is the world’s No.Samsung Electronics is the world's largest electronics company with a 2009 revenue of $117. 1. Samsung released the Android powered Samsung Galaxy Tab PUNAM YADAV BBA 4th 20011-012 . Samsung’s market position is dominant. the company took the position of the world’s biggest IT maker by surpassing the erstwhile leader Hewlett Packard. With assembly plants and sales networks in 65 countries across the world. Some of the most popular items produced by Samsung include LED-backlit LCD TVs.4 billion.headquartered in Samsung Town. With the Galaxy S model. In the global LCD panel market. Samsung’s smartphone lineup has retained the second-best slot in the world market for some time In competition to Apple's iPad tablet. South Korea It is the flagship subsidiary of the Samsung Group. In the TV segment.000 employees. Even though consumers may not realize. For the four years since 2006. the company has kept the leading position for eight years in a row. Samsung has as many as 157. many non-Samsung-brand devices such as TVs and phones have Samsung-manufactured memory components inside.

and later began exporting. Ltd.. The unit was established as a means of getting Samsung into the burgeoning television and consumer electronics industry. it did not surprise observers who were familiar with the Samsung Group. Lee started a small trading company with a $2. which was founded in 1938 by Byung-Chull Lee. By the 1980s Samsung was manufacturing. From that product.. and selling a wide range of appliances and electronic products throughout the world. shipping. The company also began branching out into color televisions. and later into a variety of consumer electronics and appliances.HISTORY Samsung Electronics Co. Although the rapid growth of Samsung Electronics during the 1970s and early 1980s is impressive. is the chief subsidiary of South Korea's giant Samsung Group and one of the largest electronics producers in Asia. telecommunications equipment. Products built by Samsung Electronics include televisions and many other kinds of home appliances.000 nest egg and forty PUNAM YADAV BBA 4th 20011-012 . Samsung Electronics was created in 1969 as a division of the mammoth Korean chaebol Samsung Group. The division's first product was a small and simple black-andwhite television that it began selling in the early 1970s. Samsung Electronics gradually developed a diverse line of consumer electronics that it first sold domestically. and computers. a celebrated Korean entrepreneur. Its most important product is semiconductors. Savvy management and heavy investment in research and development in the late 1980s and early 1990s were turning the company into a leading contender in the global electronics industry.

by the end of the 1960s the conglomerate was generating more than US$100 million in annual revenues. Shortly after Lee's son was arrested. one of Lee's sons was arrested and Lee was forced to donate a fertilizer plant to the government to win his release. But for Lee the act was important because it was the first manufacturing facility built in South Korea after the Korean War. as well as by manufacturing televisions and electronic components through the Samsung Electronics division. From manufacturing. The industry was dominated at the time by several U. broadcasting. in the late 1960s. The company enjoyed moderate growth before the Communist invasion in 1950 forced Lee to abandon his operations in Seoul. Samsung moved into various service businesses during the 1960s. The charges turned out to be the fabrication of a disgruntled government official to whom Lee had refused to pay a bribe. and other commodity businesses. and even a department store. Lee decided to break into the mass communication industry by launching a radio and television station. Lee established a sugar refinery in 1953. He called it Samsung. From sugar. Nevertheless. Lee experienced several major setbacks during the period. securities. and European manufacturers. a move that was criticized at the time because sugar could be easily obtained through American aid. including insurance. Indeed. Looting soldiers and politicians on both sides of the conflict diminished his inventories to almost nothing. For example. which means "three stars" in Korean. Despite that and other problems. wool. Nevertheless. With savings contributed by one of his managers. Lee was charged with an illegal sale of about $50. Samsung continued to flourish.employees. Lee was confident that Samsung could stake its claim on the PUNAM YADAV BBA 4th 20011-012 . The company prospered under Lee's philosophy of making Samsung the leader in each industry he entered.S. and some Japanese companies were beginning to enter the industry. Lee started over in 1951 and within one year had grown his company's assets twenty-fold.000 worth of goods. Lee moved into heavier manufacturing. shortly before Samsung Electronics was created.

Park reasoned. Samsung Electronics's gains during the 1970s were achieved with the assistance of the national government. Samsung was able to quickly develop a thriving television and electronics division that controlled niches of the domestic market and even had an edge in some export arenas. his government is credited with laying the foundation for South Korea's economic renaissance. providing protection from competition and financial assistance as part of a series of five-year national economic growth plans. During the 1970s and 1980s Samsung Group created a number of electronics-related divisions. including Japan. Park identified key industries and large. His regime during the 1960s and 1970s was characterized by increasing centralization of power. Furthermore. roadblocks would be minimized and efficiencies would result. As a result. and drew on its business and political connections to begin carving out a niche in the consumer electronics industry. The ruling party that emerged from the ensuing political fray was headed by military leader Park Chung-Hee. while Park was widely criticized for his authoritarian style. foreign investors were forbidden to buy into Samsung. During the early 1970s the company invested heavily. were barred from selling consumer electronics in South Korea. several of which were later grouped into a single entity known as Samsung PUNAM YADAV BBA 4th 20011-012 . although Samsung Electronics was free to invest in overseas companies. Samsung Electronics and the entire Samsung chaebol were beneficiaries of Rhee's policies. Several countries.local market and eventually become a global contender. Student revolts in the 1960s finally forced Rhee into exile. as his government was obsessed with economic growth and development. So. The government worked with the companies. During the 1950s and 1960s Samsung and other Korean conglomerates struggled as the Rhee Sungman administration increasingly resorted to favoritism and corruption to maintain power. In order to rapidly develop the economy. eliminating significant competition for Samsung. Samsung branched out into other consumer electronics products and appliances. borrowed and coaxed technology from foreign competitors. profitable companies within them. In addition to televisions. By concentrating power in the hands of a few giant companies (the chaebols). both political and industrial. Between 1960 and 1980 South Korea's annual exports surged from $33 million to more than $17 billion.

300.000 units annually. its other electronics operations continued to grow. Samsung Electro-Mechanics Co. and related parts. allowed the combined Samsung Electronics Co. speakers. he formed Samsung Semiconductor and Telecommunications Co. the South Korean government effectively required foreign telecommunications equipment manufacturers to hand over advanced semiconductor technology in return for access to the Korean market. condensers. which obtained proprietary technology from Micron of the United States and Sharp of Japan in 1983. and other components. in 1978. Samsung Corning Co. Finally.and late 1980s. Samsung opened a television assembly plant in Portugal in 1982 to supply the European market with 300. PUNAM YADAV BBA 4th 20011-012 . Samsung parlayed knowledge from the venture to become a significant supplier of low-cost. and other gear.000 microwave ovens per year. both domestically and abroad.. Ltd. Utilizing its newly acquired knowledge. Samsung Semiconductor & Telecommunications Co. During the mid.. Samsung's entry into the semiconductor business was pivotal for the company.000 microwave ovens. To that end. Samsung became the first Korean manufacturer of low-cost. display monitors. Shortly after introducing its 64K chip.Electronics Co.000 VCRs. The result was a 1-megabit DRAM (and later a 4-megabit DRAM) chip. relatively low-tech. 64kilobit dynamic random access memory (DRAM) chips. made VHF and UHF tuners. commoditylike DRAM chips to computer and electronics manufacturers throughout the world. manufactured picture tubes. and 300. Meanwhile. Then. in 1987. computer displays. combined with savvy management.000 color televisions. Samsung teamed up with some Korean competitors in a research project that was coordinated by the government Electronics and Telecommunications Research Institute. Ltd. it opened another $25 million facility in England with capacity for 400. To make up for a lack of technological expertise in South Korea. represented Samsung in the high-tech microchip industry. and that Samsung was to be a major player. This proved crucial for Samsung. Rapid growth in those industries. Lee had determined in the mid-1970s that high-tech electronics was the growth industry of the future. to become Samsung Group's chief subsidiary by the end of the 1980s. Samsung Electron Devices Co. In 1984 it built a $25 million plant in New York that could manufacture one million televisions and 400. produced television glass bulbs.

Much of that growth was attributable to Samsung Electronics. Samsung PUNAM YADAV BBA 4th 20011-012 . He also introduced various initiatives designed to improve employee motivation and product quality. To that end. Profits. Kun-Hee Lee.S.77 billion in 1993 to US$14. had made it the leading global producer of DRAM chips by early 1995. and communications industries.94 billion in 1994. Kun-Hee Lee recognized the importance of the electronics division and moved quickly to make it the centerpiece of the Samsung Group.3 billion. and had wowed industry insiders when it unveiled an advanced thin-film-transistor display screen--used for laptop computers--at a world trade show in Japan.3 billion to $24 billion (or about 20 percent of South Korea's entire gross domestic product).Between 1977 and 1987 Samsung Group's annual revenues surged from $1. More importantly. and chemicals. Sales of that chip helped to push Samsung's sales from US$10. and merged other operations to concentrate on three industries: electronics. Samsung Electronics acquired firms that possessed important technology. in fact.000 to nearly US$1. Under the leadership of chief executive Kim Kwang-Ho. and Japanese electronics companies. including Harris Microwave Semiconductors and Integrated Telecom Technologies. Byung-Chull Lee died in 1987 and was succeeded by his son. Samsung drew from potential profit gains to more than double research and development investments as part of Kun-Hee Lee's aggressive bid to make Samsung a technological leader in the electronics. moreover. Samsung Electronics's rapid rise and technical achievements put the company in the spotlight in the semiconductor industry. spiraled from US$173. Samsung Electronics took the microchip world by storm when it introduced its 4-megabit DRAM chip in 1994. Its 4-megabit chip. semiconductor. In 1993 Kun-Hee Lee sold off ten of Samsung Group's subsidiaries. In addition. Sales at Samsung Group grew more than 2. Kun-Hee Lee was credited with stepping up Samsung Electronics's partnering efforts with foreign companies as part of his goal to put Samsung at the forefront of semiconductor technology. Furthermore. he consolidated many of the Group's divisions and eliminated some operations. Besides partnering with U. Samsung had staged a bold grab for domestic market share in 1995 by slashing prices for consumer electronics and home appliances by as much as 16 percent. downsized the company.5 times between 1987 and 1992. engineering.

it now is by far the most important company with unrivaled PUNAM YADAV BBA 4th 20011-012 . an electronic switching system producer. It was a decision made after considering the fast-growing domestic demand for electronic goods. as evidenced by a $2. In 1988. the Samsung Group established in 1970 another subsidiary Samsung-NEC jointly with Japan’s NEC Corp. South Korea as Samsung Electric Industries.Electronics was increasing its investment in development still further. Samsung Electronics was founded in 1969 in Daegu. originally manufacturing electronic appliances such as TVs. The march from then onward as the pioneer in the memory chip-making industry has continued to this day for almost three decades. And only one year after the declaration did Samsung became the third company in the world that developed the 64k DRAM after the United States and Japanese predecessors.” that his company would enter the DRAM (dynamic random access memory) business. Samsung’s founder Lee Byung-chull made an epoch-making announcement. In 1974. and telecommunications gear. refrigerators. it expanded into the semiconductor business by acquiring Korea Semiconductor. Although Samsung Electronics was already one of the biggest companies in Korea as early as the 1990s. Samsung Electronics was hoping to generate profits of $2. flat screens. In addition to its DRAM chip pursuits. dubbed the “Tokyo declaration.5 billion outlay to develop a 64-megabit DRAM chip by 1998. By 1981. the company had manufactured over 10 million black and white TVs. air conditioners and washers. It is noteworthy that Samsung Electronics has grown in leaps and bounds in a business notorious for cyclical fluctuations. to manufacture electric home appliances and audio-visual devices.3 billion on sales of $19. the company was working to establish a major presence in multimedia products. Just one year after its founding. In mid-1995. calculators. It was soon followed by the 1980 acquisition of Korea Telecommunications. one of the first chipmaking facilities in the country at the time. the parent group entered the electronic business as late as in 1969 when it created under its wings an electronic component subsidiary. In February 1983.3 billion--a revenue gain of nearly 30 percent over 1994. Founded in 1938 as a food processing and textile purveyor. it merged with Samsung Semiconductor & Communications.

The EU granted immunity to Samsung Electronics for its part in informing on other members of a price fixing scheme. Since the onset of the 1997 Asian financial crisis. PUNAM YADAV BBA 4th 20011-012 . For four consecutive years from 2000 to 2003. Elpida Memory (Hitachi and NECMicron Technology In December 2010. Samsung could avoid financial difficulties by broad-based structural reforms. the US and EU fined Samsung Electronics with 8 other memory chip makers for its part in a price fixing scheme From 1999 to 2002. Samsung emerged as a global corporation.Influence on the economy through a large network of supplier and partner companies as well as through its own revenue-generating power. Other companies fined included Infineon Technologies. After the crisis subsided. it posted more than 5-percent net earnings when 16 large conglomerates out of 30 top companies of the nation went out of business in the wake of the unprecedented crisis. On 2009 and 2010. the company has become more powerful: While most other high-tech companies were hit by cash-flow problems after the crisis.

As a global leader we are at the forefront of change.. Dollar yearly average exchange rate: 1.298.9 Total Stockholder's Equity Net Income* 17.S.Samsung is part of the fabric of your life.80 131.90 182 126.276.512.774.60 294.35/1 PUNAM YADAV BBA 4th 20011-012 .5 205.60 112. Won/Euro: 1.40 172.5 124.5 78.4 13.1 Total Assets 343. in the hustle of the streets or the comfort of the home..663..120.COMPANY PROFILE Samsung Profile 2010 Wherever you are.8 10 [Amounts in billions] * Won/U.3 Total Liabilities 212. anticipating today what our customers around the world will want tomorrow.40/1$. 2010 Financial Highlights AMOUNTS IN BILLIONS WON DOLLARS EUROS Net Sales* 220..811.

S.Won/U. Won/Euro: 1. 2009: 1. Dollar as of the end of December 31.28/1 PUNAM YADAV BBA 4th 20011-012 .167.60/1$.674.

CMOS Image sensors. a company official explained. the symbol of the universe and the world stage. and LCD Digital Appliance. the color that Samsung has had used in its logos for years. meaning that it foretells success. microwave ovens. The English rendering is a visual expression of its core corporate vision. washers. which are precisely what the company wishes to accomplish with its customers. Telecommunication Network. PUNAM YADAV BBA 4th 20011-012 . The basic color in the logo is blue. DVD/BD/HD-DVD Player SOC and multi-chip package (MCP). Semiconductor. The blue color symbolizes stability and reliability. SRAM. Smart Card IC. RF transceivers.Samsung Electronics’ corporate name “Samsung” comes from the word “three stars” that shine brightly. and storage devices such as optical disc drives and hard disk drives. excellence in customer service through technology. The corporate name has auspicious meaning in it. and home appliances as refrigerators. The openings on both ends of the ellipse where the letters “S” and “G” are located are intended to illustrate the company’s open-mindedness and the desire to communicate with the world. Mobile TV receivers. The Digital Media business area covers computer devices such as laptop computers and laser printers. MP3 players and digital camcorders. It also stands for social responsibility as a corporate citizen. Samsung’s logo design emphasizes flexibility and simplicity while conveying a dynamic and innovative image through the ellipse. air conditioners. MP3 IC. and vacuum cleaners. and consumer entertainment devices such as DVD players. Business areas Samsung Electronics focuses on four areas: Digital Media. The Chinese character “Sam” has the double meaning of three and strong while “Sung” connotes “star” and “bright” (or “shining”). air purifiers. The Semiconductor business area includes semiconductor chips such as SDRAM. Mobile Application Processors. NAND flash memory. smart cards. digital displays such as televisions and computer monitors.

desktop monitors. Samsung is comprised of companies that are setting new standards in a wide range of businesses. PDA phones. and televisions. They share a commitment to creating innovative.The Telecommunication Network business area includes multi-service DSLAMs and fax machines. and satellite receivers. cellular devices such as mobile phones. Samsung Print was established in 2009 as a separate entity to focus on B2B sales and has released a broad range of multifunctional devices and printers. high quality products that are relied on every day by millions of people and businesses around the world. The LCD business area focuses on producing TFT-LCD and organic light-emitting diode (OLED) panels for laptops. • • • • • • • Samsung Electro-Mechanics Samsung SDI Samsung Corning Precision Materials Samsung SDS Samsung Techwin Samsung Mobile Display Samsung Digital Imaging • Samsung Heavy Industries PUNAM YADAV BBA 4th 20011-012 . from consumer electronics to petrochemicals. from advertising to life insurance. and hybrid devices called Mobile Intelligent Terminals (MITs).

• • • • Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals • • • • • • Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management Samsung Venture Investment • • • • • • • • • Samsung C&T Corporation Samsung Engineering Cheil Industries Samsung Everland The Shilla Hotels & Resorts Cheil Worldwide S1 Corporation Samsung Medical Centre Samsung Economics Research Institute • • • • • • Samsung Human Resources Development Centre Samsung Lions The Ho-Am Foundation Samsung Foundation of Culture Samsung Welfare Foundation Samsung Life Public Welfare Foundation PUNAM YADAV BBA 4th 20011-012 .

Samsung is guided by a simple philosophy. At Samsung. and give them the resources they need to be PUNAM YADAV BBA 4th 20011-012 . we strive to help people live better lives. Every day. our people bring this philosophy to life. Our leaders search for the brightest talent from around the world. we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. In everything we do. strong values and high ethical standards that inform our work every day.

the best at what they do. a company is its people. People Quite simply. At Samsung. Our Values We believe that living by strong values is the key to good business. PUNAM YADAV BBA 4th 20011-012 . a rigorous code of conduct and these core values are at the heart of every decision we make. we’re dedicated to giving our people a wealth of opportunities to reach their full potential. And that’s what making a better global society all is about. At Samsung. Excellence Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives.

respect for all stakeholders and complete transparency.Change In today’s fast-paced global economy. Samsung Electronics' vision for the new decade is. "Inspire the World. we set our sights on the future. Integrity Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness." PUNAM YADAV BBA 4th 20011-012 . anticipating market needs and demands so we can steer our company toward long-term success. Create the Future. change is constant and innovation is critical to a company’s survival. As we have done for 70 years. Co-prosperity A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe Vision 2020 As stated in its new motto.

” “Partnership. As part of this vision. To this end. Samsung is dedicated to developing innovative technologies and efficient processes that create new markets. Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. Samsung hopes to contribute to a better world and a richer experience for all. and continue to make Samsung a digital leader.This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology. enrich people's lives.” -.and to promoting new value for Samsung's core networks -.” PUNAM YADAV BBA 4th 20011-012 .Industry.” and “Creative Solutions. Samsung has also established three strategic approaches in its management: “Creativity. Through these efforts. and Employees. Partners.” “Innovative Products.” and “Talent.

Chief Operating Operator and President. Samsung also reorganized its overseas marketing bases in line with changes in the market. The Set Top Boxes business was merged with the Visual Display Business Division. As we build on our previous accomplishments. while the remaining divisions were maintained in accordance with their strong results. and LCD divisions.Samsung is excited about the future. Samsung switched its management system from the single CEO system of last year under Choi Gee-Sung. and Lee Jae-Yong. • • • Chief Executive Officer. and wireless. Vice Chairman: Choi Gee-Sung Chief Financial Officer: President Yoon Ju-hwa Chief Operating Officer. Samsung added a new digital imaging business division in 2010. IT solutions. The team was credited as being younger both in age and in outlook. we look forward to exploring new territories. Samsung's December 2010 reorganization was as follows: Among the eight divisions. and biotechnology. semiconductor. the network division and the digital imaging division experienced new appointments. and in keeping with the new focus on youthfulness in spirit. medicine. including the existing display. and now consists of eight divisions. President: Lee Jae-Yon PUNAM YADAV BBA 4th 20011-012 . including a combined Britain/Continental Europe regional subsidiary. to a two person management team with Choi Gee-Sung. networking. by merging its Digital Air Solutions Team and Samsung Electronics Gwangju (consumer electronics and air conditioners. Samsung also reorganized its business organization to strengthen business synergies. and a combined China/Taiwan regional subsidiary. CEO and Vice President. consumer electronics. Samsung is committed to being a creative leader in new markets and becoming a truly No. including health. Management and board of directors In December 2010. some executives have even dyed their hair black. 1 business going forward. merged in 2010) under the consumer electronics business division.

) In-Ho Lee Independent Director (Advisor. Kim & Chang) Chae-Woong Lee Independent Director (Professor of Economics. Sungkyunkwan Univ. President & CEO Ju-Hwa Yoon Chief Financial Officer Dong-Min Yoon Independent Director (Attorney at Law. Shinhan Bank) PUNAM YADAV BBA 4th 20011-012 . Director Kim Jin-an) CIS: Executive Director Seo Chi-won Middle East: Executive Director Bae Gyeong-Tae Africa: Executive Director Park Gwang-gi Southeast Asia: Executive vice President Lee Jong-Seok Southwest Asia: Executive Director Shin Jeong-soo China: Executive Director Kim Yeong-Ha (newly appointed) Korea: Executive Director Park Jae-Soon The following are the names of board of directors members: Gee-Sung Choi Vice Chairman.Division heads • • • • • • • • Semiconductor Division: President Kwon Oh-hyun LCD Division: President Jang Won-ki Visual Display Division: President Yoon Boo-keun Mobile Communications Business: President Shin Jong-kyun Telecommunication System Business: Executive vice President Kim Youngki(newly appointed) IT Solutions Business: Executive vice President Nam Seong-woo Digital Appliances Business: Executive vice president Hong Chang-wan Digital Imaging Business: Executive vice President Chung Hyun-ho(newly appointed) Regional directors • • • • • • • • • • North America: Executive vice President Kim Yang-Gyu (appointed) Central and South America: Executive vice President Yoo Doo-yeong Europe: Executive Director Kim Seok (newly appointed) (former Middle East supervisor.

and assumed the additional role of Chief Technology Officer in 2005. the newly appointed CEO. Samsung became the global market share leader in both monitors and televisions. Choi began his career at Samsung C&T's International Trade Division in 1977.Oh-Soo Park Independent Director (Professor of Business Administration. Under his leadership. In 2004. Lee holds a bachelor's degree in Electrical Engineering from Seoul National University. he was promoted to the position of Vice Chairman of the Samsung Advanced Institute of Technology. PUNAM YADAV BBA 4th 20011-012 . has been a member of the company's Board of Directors since March 2009. Gee-Sung Choi Gee-Sung Choi. Lee was appointed President of Samsung's Semiconductor Business in 1996. Seoul National Univ. He holds a degree in International Trade from Seoul National University. Joining Samsung in 1968. and was appointed President of the Digital Media Business in 2003.) Yoon-Woo Lee Yoon-Woo Lee was named Samsung Electronics' Vice Chairman and Chief Executive Officer in 2008 and has been a member of Samsung Electronics' board of directors since 1988. Mr. Mr. He previously held the position of President of the Telecommunication Network Business from January 2007. Having served Samsung for more than three decades. Mr. He also played a key role in developing the company's Visual Display Division from 1998. Mr. helping Samsung to grow its market share to become the world's second-largest mobile phone maker. Choi was appointed President of the Digital Media & Communications Business in January 2009.

PUNAM YADAV BBA 4th 20011-012 . As a member of the corporate staff. He has a bachelor's degree in Statistics from SungKyunKwan University.Ju-Hwa Yoon Ju-Hwa Yoon has been Samsung Electronics' President and a member of the company's Board of Directors since 2009. moving from the previous year's former position as the head of Corporate Auditing Team where his main responsibility was to audit and evaluate the business activities of Digital Media & communications and Digital Solutions. Dong-Min Yoon Dong-Min Yoon has been a member of Samsung Electronics' board of directors since 2006 and is an independent director with responsibilities in overall corporate management and the Compensation Committee. He received a bachelor's degree in Law from Seoul National University. he held the position of Vice President in the Management Support & Innovation Division while heading Global Enterprise Resource Planning Task Force Team. and a public prosecutor at the Daejeon Supreme Public Prosecutor's Office. He is an attorney at the Kim & Chang Law Office and also is an independent director of the Doosan Group. From 2004 until 2009. He is currently the CFO of the Corporate Management Office. Yoon previously served as director of the Social Protection and Rehabilitation Bureau at the Ministry of Justice. Mr. one of the oldest and largest conglomerates in Korea. chief of the Planning Management department at the Ministry of Justice. he was actively involved in the company's management support and innovation efforts from 1996 to 2004.

Outside Director Recommendation Committee. Dr.Chae-Woong Lee Chae-Woong Lee has been a member of Samsung Electronics' board of directors since 2006 and is an independent director with responsibilities on the Audit Committee. His profession in the financial industry continues more than four decades. Internal Transaction Committee and the Compensation Committee. PUNAM YADAV BBA 4th 20011-012 . He received his doctorate and master's degrees in Economics from Southern Methodist University. He also was a member of the Council for Financial Industry Development Review to the Ministry of Finance. Lee was a vice president of SungKyunKwan University from 1999 to 2003 and is an emeritus professor of Economics there. and his bachelor's degree from Seoul National University. In-Ho Lee In-Ho Lee has been elected as an independent director in 2010 with responsibilities on the Audit Committee and the Internal Transaction Committee. Lee is currently the Corporate Advisor of Shinhan Bank. Mr. including his career in Shinhan Bank which started as a foundation member in 1982 and continued to President and CEO from 1999 to 2003 and Vice Chairman from 2003 to 2005. He received a bachelor's degree in Economics from Yonsei University. After his directorship as a CEO in Shinhan Financial Group from 2005 to 2009. He was the president of the Korean Economic Association and is currently an independent director of Pusan Bank.

The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions. In November 2007. under the leadership of Mr. PUNAM YADAV BBA 4th 20011-012 . Samsung 'Made in India' products like Colour Televisions. Maldives and Bhutan besides India. employees will perform to their fullest potential and will be sincere. Samsung’s state of the art. J S Shin. President & CEO.SAMSUNG INDIA Samsung India is the hub for Samsung's South West Asia Regional operations. Tamil Nadu. Samsung commenced the manufacture of Colour televisions and LCD televisions at its state–of-the-art manufacturing facility at Sriperumbudur. recognition. open communication. Refrigerators and Washing Machines is located at Noida. Samsung India’s Noida CTV Plant enjoys the Number 1 position amongst all Samsung subsidiaries in terms of its Colour television productivity and has been ranked as the subsidiary with the ‘Best Quality System’. CIS and SAARC countries from its Noida manufacturing complex. Mobile phones. Respect and genuine concern for each employee in the organisation is the basic principle on which the organisation functions. highly automated manufacturing facilities are located at the Company’s sprawling Complex at Noida and its recently inaugurated Sriperumbudur facility. Sri Lanka. near Delhi. Mobile phones and Refrigerators are being exported to Middle East. The work culture at Samsung is based on the fundamental belief that employees are its most important asset. dedicated and committed to their jobs. Samsung India which commenced its operations in India in December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. The Company is also manufacturing fully automatic front loading washing machines at its Sriperumbudur facility. near Chennai. Headquartered in New Delhi. trust. Bangladesh. The South West Asia Headquarters. transparency and opportunities for growth. We believe that by giving mutual respect. looks after the Samsung business in Nepal. Samsung India has widespread network of sales offices all over the country.

The Company is working with its partners to improve their product quality and processes. However. The Samsung manufacturing facility at Sriperumbudur is the Company's second manufacturing complex in the country. Samsung India strives to enhance not only the efficiency of its operations. Samsung vendors are sent to different Samsung subsidiaries to meet the Samsung overseas vendors in order to benchmark their own processes. but also the overall quality of its work environment and its contribution to society as a whole PUNAM YADAV BBA 4th 20011-012 . HR Philosophy The HR system at Samsung India pays considerable attention to the Salary-Structure.PRODUCT CTV Colour Monitor Refrigerator Washing Machine Mobile phones DETAILS Flat TVs & LCD TVs CRT & TFT LCD Monitor Frost-free and Conventional Refrigerators Fully Automatic and Semi Automatic GSM Handsets The highly advanced Chennai Facility that has been inaugurated in November 2007 will help the Company respond better and faster to the growing demand for its products in the Southern part of the country. Recognition. it doesn't stop here. are essential for the true development of human resources. Working Conditions etc. Samsung products manufactured in India currently enjoy an average localisation level of of over 50%. as these are some of the factors that are necessary for creating the right kind of work environment. Factors such as Rewards. Training & Development. Thus. Welfare Administration. Empowerment and Growth Opportunities. Samsung India is working with and contributing to the development of the domestic component industry in the country. Samsung is also training its vendors on ecopartnership so that the components manufactured by them are ‘eco friendly’ as per ROHS norms.

Growing to be the best Samsung India aims to be the 'Best Company' in India." Mr. Samsung aims to grow in India by contributing to the Indian economy and making the lives of our consumers simpler. our products as well as our efforts to make our customers happy through our products and services. "Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn the love and respect of more and more of our Indian consumers. 'Best Company' in terms of the internal workplace environment. J S Shin President & CEO Samsung South West Asia Head Quarters PUNAM YADAV BBA 4th 20011-012 . easier and richer through our superior quality products. our manpower.

Dollar as of the end of December 31.28/1 PUNAM YADAV BBA 4th 20011-012 .S.S.1 Total Assets 343.2010 Financial Highlights AMOUNTS IN BILLIONS WON DOLLARS EUROS Net Sales* 220. Won/Euro: 1.663.512.774.5 124.167.60/1$.60 112.35/1 Won/U.60 294.5 205.80 13.4 Net Income* 17.674.90 182 126.5 78.9 Total Stockholder's Equity 131.40 172. Dollar yearly average exchange rate: 1.120. Won/Euro: 1.276.40/1$.8 10 [Amounts in billions] * Won/U. 2009: 1.3 Total Liabilities 212.811.298.

2004 Dec .2001 Aug . The Corporate Recognitions received by the Company in the recent past include: • 'Electronics Organisation of the Year' by EFY Magazine at its BBA 4th 20011-012 PUNAM YADAV . Best Innovation Award (CTV & Monitor Production Lines). Double Productivity Award received from SEC Korea. Manufacturing Value Innovation Award (For CTV & Monitor Production lines). Manufacturing Value Innovation – Gold Level (For CTV & Monitor production lines).2002 Nov .1999 Sep .2007 AWARDS & RECOGNITIONS ISO 9002 Certification obtained.2004 Dec .2004 Dec .2006 Oct . Korea. IT and Telecom Product categories. National Quality Circle Award. National Quality Circle Award.2004 Dec . Rajiv Gandhi Excellence Award.DATE May .2005 Jan . Home Appliance. Samsung India has won several Product Awards and recognitions across its Audio Video. Triple Productivity Award received from Samsung Electronics Co. National Quality Circle Award. During its tenure of 12 years in the country..1998 Mar .1998 Jun . Excellence in Consumer Electronics Award. Samsung Quality Award – Gold Level.

flash memory Semiconductors PUNAM YADAV BBA 4th 20011-012 .' in 2004 KNOWLEDGE ABOUT PRODUCTS Samsung Electronics manufactures products in a number of categories: • Semiconductor: DRAM.in 2006 by Varindia Most preferred TV partner in Hospitality Industry by Hospitality 'Excellence in Electronics' instituted by the IT department of the Government of India. SDRAM.in 2006 by Consumer Electronics & TV Manufacturers Association • • India 2006 • • • Best Retailer for the Year 2005 by India Retail Forum Most Trusted Company Award 2005 by Var India ELCINA (Electronics Industries Association of India) Awards for No. Samsung India received the 1st Prize in the Consumer Electronics category for productivity.'Readers' Choice Awards' February. exports.1 Channel Favourite Company . R&D and quality assurance in 2002 • Golden Peacock Special commendation Certificate for Corporate Social Responsibility (Private Sector) for the year 2004 • 'Special Award' by Electronic Industries Association of India for 'significant contribution to the development and growth of India's Electronics Hardware and IT industry. 2007 • Electronics Company of the Year .

Gartner analysts said in their report. during the second quarter of 2010 Samsung Electronics took the top position in the DRAM segment due to brisk sales of the item on the world market. All the other suppliers had minimal change in their shares.” Samsung took the top slot in the ranking. Samsung had begun investment in the foundry business since 2006 and now positioned it as one of the strategic pillars for semiconductor growth. both of which were the first time in the world. compared with that for Intel paltry 3. Samsung will be able to catch up with Intel by the year 2014.Another market researcher IC Insights predicted that Samsung would become the world’s biggest semiconductor chip supplier by 2014 when it surpasses Intel.4 percent. plasma displays. and Micron. said Gartner. For the ten-year period from 1999 to 2009. Elpida. “Samsung cemented its leading position by taking a 35-percent market share. It succeeded in 2010 in mass-producing 30 nm-class DRAMs and 20 nm-class NAND flashes. IC Insights also said that Intel’s 2009 sales revenue had been 52 percent higher than that for Samsung. Extrapolating this trend to the future. In 2009.For more than 20 years since 1993.5 percent. It also started mass-producing 30 nm-classes NAND flash memories in the same year whose world share rose as high as 42 percent. estimated IC Insights. it began a strategy of “Green Memory” by which it increased the global DRAM market share to 33 percent. but that differential narrowed to only 21 percent during the second quarter of 2010 Another hitherto not-well-publicized area where Samsung had significant business in for years is the foundry segment. According to market research firm Gartner. Samsung has kept the title of the world’s largest memory chip maker. Samsung’s compound annual growth rate (or CAGR) has been 13. LED displays. • • Hard drives Digital display: LCD displays. OLED displays Slimmer panels PUNAM YADAV BBA 4th 20011-012 . followed by Hynix.

followed in October 2008 by the world’s first 7. Samsung broke the 10-millimeter barrier by introducing the 10-mm thick 40-inch LCD TV panel. • Home electronics: TVs.64 mm). While reducing the thickness substantially. This is about a twelfth of the conventional LCD panel whose thickness is approximately 50 millimeters (1. In 2009.9 millimeters (0.According to Samsung officials. the biggest factor in reducing the panel thickness was the LED backlight. Blu-ray players. Dubbed the “Needle Slim. Samsung could maintain the performance as before.1-inch laptops (1.15 inch). with the thickness of 3. set-top boxes. including full HD resolution. DVD players.97 inches). They are optimistic that their company could cut TV width by 40 percent within two years from now. In October 2007. 120 Hz refresh rate. home cinema systems.Samsung is leading the industry by developing panels for 24-inch LCD monitors (3.” the panel is as thick (or thin) as two coins put together. and 5000:1 contrast ratio.9-mm panel. projectors Televisions PUNAM YADAV BBA 4th 20011-012 .Galaxy Tab Samsung Electronics’ TVs and display products have undergone a race toward everslimmer panels.5 mm) and 12. the company succeeded in developing the super-slim panel for 40-inch LED TVs.

with the launch of best-selling items. Samsung’s LED TV 7000 series was the winner of the “Gadget Awards 2009” by T3. the company had set the year’s sales goal at 39 million units (including 10-million LED TVs). followed by the 2007 Bordeaux model. Samsung has led the flat-panel TV market for the past five years with the 2006 introduction of its “Bordeaux” line. it was sold more than 2 million units.K. better models. the new 3D TV is expected to lead the market for years to come. Today the company offers the full line of TVs.6 million units. maintaining the top position for four consecutive years in terms of world market share. it sold as many as 31 million flat-panel TVs. market research and consulting firm. which brightens the future prospect. at many price points.2 percent of the market. As rivals are jumping on the bandwagon. and the “Finger-Slim” in 2009.For years in a row.Combining LED features with 3D functionality. the 2008 “Crystal Rose” line. The company retained the leading position by successfully selling more than 1 million 3D TVs as of August 2010.K. Samsung showcased the new TV in the International Consumer Electronics Show (CES 2010) held in Las Vegas early this year. In 2009 alone. Samsung became the industry-first 10-million-seller challenge. In early 2010.S. Samsung TVs were selected in major U. For example. In 2009. PUNAM YADAV BBA 4th 20011-012 .’s most prestigious electronics magazine. the U. After expanding its TV lineups. the super-slim LED TV has thus far been sold as many as 2. Samsung is forecast to take a 27-percent share for the global TV market in the second quarter of 2010 while LG Electronics accounts for 26. This company is developing new LED TV models too. Samsung outstrips . publications and retailers as the best TV of the year. One of the new products to watch is the full HD 3D LED TV that was launched the first time in March 2010. em by consistently introducing new. U. Samsung has taken the top spot in the world TV market. Launched in March 2009. The market researcher predicted that Samsung’s leadership would continue in 2011 Samsung Electronics is creating a new market by introducing the “Finger-Slim” LED TV. In 2009. According to DisplaySearch.

in addition to existing services such as news. the company launched the Power Infolink service. enabling PVR PUNAM YADAV BBA 4th 20011-012 . and download applications on the user’s hard disk drive. under GPLv2 license and deployed new applications like a tool increasing subtitle size and changing its color.The T3 magazine in its news article on “ten reasons why you should buy Samsung LED TV” listed as the reasons superior picture quality. In 2010. 3D content. including 3D TV. This is the figure close to what many market researchers forecast for the year’s worldwide 3D TV sales (1. YouTube videos. weather. beginning in Korea and the United States.23 million units). followed early next year by the same services in Europe. the Samsung 3D TV aims to allow the user to connect to its own online store. followed in 2009 by a whole new Internet@TV. It also debuted the 3D Home Theater (HT-C6950W) that allows the user to enjoy 3D image and surround sound at the same time. Samsung Apps will provide for-fee premium services starting the latter half of 2010. which offers free (or for-fee) download of applications from its Samsung Apps store. Smart TVs and apps Samsung has introduced the Internet TV in 2007 that enabled the audience to receive information from the Internet while at the same time watching conventional TV programming. Samsung started marketing the 3D TV while unveiling the upgraded Internet@TV 2010. and movies. Samsung is also developing a new “Smart LED TV” from which consumers can download applications as well as view Internet content. 3D Blu-ray play. energy efficiency and connectivity. The company is trying offer the 3D content streaming service on its 3D TVs. Just like iTunes store. slim design. The services will be custom-tailored for each region’s culture. Samsung plans to offer family-oriented applications such as health care programs and digital picture frames as well as games. Samsung became the first company in the industry to have the full line of 3D offerings. With the launch of 3D Home Theater. stock market. Samsung Apps. 3D experience Samsung sold more than 1 million 3D TVs within six months of its launch. and later supported A and C series TV's also. and 3D goggles. In 2008. SamyGO community created at 2009 for hacking Samsung B series TV firmwares.

giving it a global marketshare of 22% trailing Nokia by just just 12%. work around for DLNA problems by playing movies from SAMBA and NFS shares support etc. digital cameras. Samsung sold 280 million mobile phones in 2010. full- PUNAM YADAV BBA 4th 20011-012 . supporting DTS codec on B Series TVs. At the end of Q3 2010 Samsung had surpassed the 70 million unit mark in shipped phones. But hackers find workarounds for those new restricted firmwares.Overall. Samsung expects that Samsung Apps would ultimately become a multi-device application store attracting users of all kinds of electronic device such as mobile phones. Following the success of its “Anycall” brand mobile phones in Korea. Also placed web browser right into TV with mouse and keyboard support and many more applications. enabling internal video player on low end models.functionality of TV. MP3 players. The company also reckons that its Smart TV will be the future home entertainment hub. • Mobile devices: mobile phones. which believed to disable the SamyGO project. the company has introduced numerous mobile handset models including premium phones.. camcorders Mobile phones Galaxy S Samsung Electronics has sold 235 million mobile handsets in the year 2009. computers. corresponding to a market share of 20.2%.. Samsung started to release restricted firmware updates starting from Feb 2010 for fixing security issues those used by SamyGO community and disabled firmware downgrade option from TV menus. and cameras.

all of which makes Samsung hard at work maintaining its top position.touch screen phones. and environmentally friendly phones. laptops. An alliance of Chinese low wage and Taiwanese technology is catching up closely. it also works on other competing operating systems such as Symbian. CD and DVD Drives. Although the Galaxy S adopts Google Android as the primary operating system. Amidst all these. Microsoft Windows Phone. But the company is not resting on its laurels: in fact. UMPCs. which many consider a direct competitor of Apple's popular iPhone. a 173percent increase from the same period last year. The share in the United States has doubled in the second quarter of the year from the previous quarter. Samsung has kept supporting a wide range of operating systems in the market. Linux-based LiMo. and Samsung’s proprietary Bada. and HTC are busy coming up with new models. the company set the sales goal of the 2010 yearend at 20 million units. RIM. Samsung’s flagship mobile handset line is the Galaxy S. fax machines PUNAM YADAV BBA 4th 20011-012 . In the second quarter the company shipped as many as 3 million smartphones.It was initially launched in Singapore. Samsung employs quite a unique strategy: while many other handset makers tend to focus on supporting one (or at most two) operating system. Samsung’s 2010 smartphone shares worldwide are rising rapidly. • Computing products: monitors. it is faced with challenges on all fronts. The I9000 Galaxy S was recognized for its superior-quality screen and excellent connectivity while the S8500 Wave for its Bada operating system with unparalleled social networking and location-based services. Samsung’s mobile handsets have received rave reviews that they are superior to Apple handset lines while winning prestigious design awards in Europe and the United States. It sold more than 1 million units within the first 45 days of in the US alone Samsung’s I9000 Galaxy S and S8500 Wave smartphones were the winners of the 2010 European EISA Awards in the smartphone and social media phone categories. laser printers. Malaysia and South Korea in June 2010 followed by US variants called Vibrant and Captivate in July and Epic and Fascinate in August and September.[ In order to stay at the top of the business. Smartphone makers such as Apple.

In other segments such as mono-laser printers. Samsung employs a two-pronged strategy to emphasize its premium image for affluent consumers while marketing lower-end items with fewer bells and whistles for emerging economies consumers. Samsung launched mono-laser printer. In the North American. Samsung was first or second place in the world. European. Zipel-brand side-by-side and kimchi refrigerators. and Russian markets. Samsung’s sales revenue rose 27 percent from the previous year. multifunction printer. vacuum cleaners. In the laser multifunction printer segment. it solidified its image as a premier home appliance maker by selling so many refrigerators. In the home market. air-conditioners. microwaves. all of which indicates that Samsung is growing fast in the printer business despite under the condition of severe economic recession. and color laser printers. In the printer business division. In 2009.• Home appliances: refrigerators. Samsung introduced a host of new products including a premium mini-laptop computer N310 and slim-sized laptop X420. Thanks to these new market entrants. The N310 and the X420 are the thirdgeneration laptops with all the advanced features as well as portability and connectivity. it became No. Samsung held the leading position thanks to strong sales of its flagship items. and enterprise-use high-speed digital multifunction printer models. the year of worldwide recession due to the 2008 global credit crisis. one of the nextgeneration strategic areas. Samsung was ranked second in the world in the area of letter-size (A4) laser printers. PUNAM YADAV BBA 4th 20011-012 . Samsung could sell as many as 6 million laptops for the year. multifunction printers. the biggest increase in the industry. 1 the first time in its history. In a market clearly split into two extremes of upmarket and budget categories. ovens. as well as new steam microwave ovens and “robot” vacuum cleaners. washing machines. air conditioners Home appliances In 2009. washing machines.

it is focusing more on selling external hard disk drives. including the premium laptop R580. and Russia began deploying the standards. netbook N210. In 2010. the largest in the industry. Samsung in 2009 succeeded in grabbing more than 10 percent of the world market share by introducing a new hard disk drive capable of storing 250 GB per 2.In 2010. In addition. and color laser multifunction printer CLX-3185. thereby commencing the race toward the new category of camera market. the world’s smallest mono-laser printer ML-1660. Samsung is doing quite well. the company has focused more on high-priced items. In the area of storage media. In the MP3 player segment. Japan. Since mobile telecom service providers in the United States. Digital cameras and camcorders are the areas Samsung cannot overlook. the company started marketing the 320Gbper-disk HDD. the mobile telecom protocols such as Mobile WiMax and WiBro. more and more providers (as many as 139 providers in 75 countries) are readying to take it up. The company has introduced several models in these areas such as the WB550 (the premium camera). the protocols developed by Samsung and adopted in 2007 as international standards.5-inch disk. PUNAM YADAV BBA 4th 20011-012 . the ST550 (the dual-LCD-mounted camera). the company launched the NX10. the premium MP3 player model. It is launching a host of new products including the M1. and the world’s smallest DivX MP3 player R1. are in wide commercial use in many overseas markets. Since then. and the HMX-H106 (64GB SSD-mounted full HD camcorder).In 2010. the next-generation interchangeable lens camera. Samsung in 2009 took the third place in the compact camera segment. Samsung introduced many new products boasting energy efficiency and ecofriendliness. In the area of wireless networking.

0% 11.8% Q3 2010 33.9% Q3 2010 97% 18.8% LG Electronics 14.0% LG Display 25. LED) Mobile phone Digital camera 21.4% 2010 Design PUNAM YADAV BBA 4th 20011-012 .4% Q1 2010 12.8% Q3 2009 Nokia Sony 32.4% Competitors M/S Year Source DRAM NAND Flash Large-size LCD Panel (revenue) Active-Matrix OLED Lithium-ion battery LCD Monitor Hynix Toshiba 19.2% (LDC. PDP.4% Q3 2010 17.4% 40.0% LG Display.8% 2009 Hard disk drive 9% 31% Q4 2009 Television sets 17.1% Q2 2010 26. AUO 1~3% 2010 Sanyo Dell Seagate Technology 19.7% 18.Market share Product Samsung's global M/S 40. CRT.

it scrutinizes all the design trends of the world. Environmental record PUNAM YADAV BBA 4th 20011-012 . “side-by-side” refrigerator. south of Seoul. Samsung established as many as seven design centers in the world’s major cities including Milan and London. Korea had for so long been considered a backwater for design excellence. whose number rose to 510 in 2005. it received the iF (International Forum) and IDEA design awards. and laser printer toner. The iF Material Awards are given by the International Forum Design GmbH of Hannover. It then maps out new design plans during the second year. The professional designers working in these centers constantly monitor latest design trends in their cities while scanning cultural and lifestyle changes. it locates the corporate design center in which more than 900 full-time designers are housed. In the 2010 iF Material Awards.Behind Samsung’s rapid rise there lies design power. there were only two designers in the whole company. Samsung won the Gold Award for five of its products including the external hard disk drive. Samsung won the awards in five categories including external hard disk. furniture. the company that received the most awards. In its high-rise headquarters in Kangnam. For the first year. In the early 1990s. There is compelling reason for Samsung’s rise as a design powerhouse. compact digital camera. the firm began emphasizing the importance of design in its products. and industrial design. full-touch screen phone. one of the world’s most prestigious design awards for design materials and process technologies. as well as in Seoul. especially compared to the Japanese counterparts famous for churning out eye-catching gadgets. Samsung overhauls its design in every two years. followed by product strategies. For example. it has won as many as 210 awards from internationally prestigious design institutions. the German company selected a total of 42 products in the areas of home appliance. Samsung was the winner in eight categories in the 2009 IDEA awards. Samsung’s effort to improve design paid off: since 2006. In the beginning. In 2010.

Samsung Electronics was the only Asian company among top 10 companies.” PUNAM YADAV BBA 4th 20011-012 . where in October 2010 it was ranked 5th out of 18 leading electronics makers.000 tons.All Samsung mobile phones and MP3 players introduced on the market after April 2010 are free from polyvinyl chloride (PVC) and brominated flame retardants (BFRs) The company is listed in Greenpeace's Guide to Greener Electronics. Samsung earned the Global Ecolabel for its 2. The company is also accelerating its effort to recover and recycle electronic wastes. In June 2004.and BFRs-free. and has published new phase out dates. 1 company in terms of the number of products meeting Global Ecolabel standards. Compared to the previous ranking Samsung improved its position (it skipped from the 13th place. Samsung’s achievement ratio of products approaching the Global Ecolabel level (“Good Eco-Products” within the company) is 11 percentage points above the 2010 goal (80%). The company however failed to meet its deadlines to be PVC. Samsung Electronics has been taking the lead in industry efforts to reduce greenhouse gas emissions. Samsung is listed in Dow Jones Sustainability Index (DJSI). The “Samsung Recycling Direct” program. the company’s voluntary recycling program under way in the United States. Samsung was the first major electronics company to publicly commit to eliminate PVC and BFRs from new models of all its products. Greenpeace activists protested at the company's Benelux headquarters in March 2010 for what Greenpeace calls Samsung's broken promises. For its recycling effort.S. which it occupied in May 2010) mainly as a result of one of the penalty points being lifted and thanks to the improvements in its score on chemicals. Samsung was in 2008 praised by the U. thereby becoming the world’s No. As of the first half of 2010. advocacy group Electronics Take Back Coalition as the “best eco-friendly recycling program. the company has been awarded as one of global top 10 companies in the Carbon Disclosure Leadership Index (CDLI). As well.134 models. The amount of wastes salvaged throughout 60 countries during 2009 was as much as 240. was expanded to Canada.

meals. In a way. we know that the first known artificial refrigeration was demonstrated by an inventor named William Cullen at the University of Glasgow in 1748. when they are not in use they can become a hazard. our homes. With ice houses. As cool as our modern refrigerators have become. they also have quite a history behind them. By 1923. That's why most states have enacted PUNAM YADAV BBA 4th 20011-012 . and remote wireless controls. alerts. they cut up the ice and crammed it into the ice house. How old is your refrigerator? Does it still work well? Did you recently upgrade to a new 'state-of-the-art' model? Today's refrigerator is quite a marvel. folks would build a mini storage hut and keep it near freshwater lakes.The History of the Refrigerator The refrigerator is a regular part of our daily lives. Frigidaire had gotten into the game and created their own line up of self-contained refrigerator units for the home. often including temperature sensors. compartments with different levels of coldness. That's way before electricity and frozen TV dinners! In the ensuing years there was plenty of tinkering going on in the race to develop a practical refrigerator for everyday use. In the winter. before the true invention of the modern refrigerator that is exactly what they were: ice boxes or if you had the means ice houses. families and daily lives revolves around that one piece of equipment sitting in our kitchen. you can still get a refrigerator for around $714 but with a lot more space and a lot more bells and whistles. when a couple of students at the Swedish Royal Institute of Technology invented the absorption refrigerator. From the history books. The original cost was around $714 which was a huge sum back in those days especially when you compare it to the Model T Ford which only cost $450. It's not a stretch to imagine why we sometimes refer to our refrigerators as ice boxes. as far as refrigerators have come. This design was bought up by Electrolux for the purposes of commercialization. However. In fact. Today. It wasn't until 1922. when the lake froze. Then folks could keep their food fresh during the spring and summer months.

make sure to take the history of the refrigerator into account and be thankful for that incredible invention that keeps our foods cold. Basically. you can't have an old fridge on your property unless you take off the door or padlock it. the next time you look at your new refrigerator. state-of-the-art refrigerator. So.strict regulations for old refrigerator disposal. PUNAM YADAV BBA 4th 20011-012 . This is one reason to upgrade to a brand new.

crunchy sound in every bite! The new Samsung refrigerators come with Unique BBA 4th 20011-012 PUNAM YADAV . enjoy a delicious. with a slim profile on the outside and the most advanced conveniences built in. so you can spend more time finding what you're after and less time cooling your kitchen. or prepare a full-blown catered affair. throw a party. Samsung French Door refrigerators raise the bar on style. All your favourite foods are at eye level.Experience the new freshness Add digital technology to your refrigerator and experience a whole new level of innovation for your home. • Frost Free Now. • Bottom Freezer Don't sacrifice storage for space with Samsung Bottom Freezer refrigerators. • Side by Side All the space you need to stock up on family favourites. Plus elegant design and efficient Twin Cooling Plus® make Samsung Side by Side refrigerators a fresh choice. efficiency and modern living. • French Door Massive storage capacity on the inside.

Exciting Features of the Samsung Refrigerator Let's just say that you have seen refrigerator reviews and read magazines already. Samsung refrigerators offer special freezing feature that maintains the coolness needed for your food and beverages. Among the popular brands. As consumers. The company created an empire and its big name was carried out in different parts of the globe. Samsung introduced a four door cooling system and this can be a good way to store food. it automatically makes ice for your favorite beverage. Whether you need this appliance for storage or special function. This type of refrigerator has different designs that will benefit the demands of consumers. Samsung is always a sure win for all sorts of people. go ahead and relish the crunchy freshness. It also has additional buttons to be used and helps to adjust the temperature inside the refrigerator. It ensures that what you put inside will be preserved and retain its freshness. just bite into some Frrrrunch! • Direct Cool 5 Star rated Direct Cool freshtech Ultima Refrigerators – an exclusive range of refrigerators that incorporates amazing technology innovation design to enrich your world. knowing the right brand that will work for you is advisable. Unlike other refrigerators.Moisture Control Technology lock in the natural freshness of fruits and vegetables keeping them fresh and crunchy for longer. With different lifestyles. Another special PUNAM YADAV BBA 4th 20011-012 . So. consumers can surely notice the good features of the Samsung refrigerator.

Does this sound interesting to you? Well. we are customers and being aware of the product's usage is very important since you will know how it can benefit you and the entire family. The refrigerators were produced in the highest standards set by the company and its beauty is inside and out. consumers must be given a user manual regarding the product's basic functionalities. Samsung focuses on quality and safety. Some prices are relatively lower and consumers can save within a range of $20 to $40. If consumers have experienced hearing an unpleasant sound coming from their refrigerators. It has a capacity to get the food to be frozen in a few minutes. Samsung ensures that all products are tested before reaching the market. The company added wine racks and special filtering system that ensures the cleanliness of your food. The refrigerators were manufactured using the state of the art technology. We are always proud to let consumers know that Samsung refrigerators have its own way to prevent chocolates and ice cream from melting. Say goodbye to old-fashioned refrigerators that make you wait for a long time for your favorite beverage to get colder. This is important in case refrigerators are not functioning well since technicians can be dispatched at consumer's premises. Experience convenience using Samsung products. consumers must know how long the product will last. all refrigerators have its special features depending on the needs and demands. seven days a week catering customers' needs. It's like maintaining a good appliance at home. Article Source: http://EzineArticles. this will avoid refrigerators to react differently. Upon the purchase of a Samsung refrigerator. their products have to be observed. A technical support number must be available 24 hours a day. From power supply to its storage capacity. When was the last time you defrost your refrigerator? Doing this helps your product to easily circulate the temperature inside and balance its coldness. Samsung also produced personal refrigerators that are not the same from the usual ones. When it comes to refrigerator repair and maintenance. For sure.functionality of Samsung is its surround cooling feature that makes food to stay longer inside.com/5371321 Refrigerator PUNAM YADAV BBA 4th 20011-012 .

1 Year Compressor . In the event of repairs/replacement of any part/s of the unit.5 Years Plastic / Glassware / Bulb / Tube 1. Repair or replacement will be carried out through the Company's Service Centres (Refer the list) or it's Authorised Service Centres or it's Dealer's Service Centres. the time taken for repair/replacement and in transit whether under the warranty or otherwise shall not be excluded from the warranty period. reserves the right to retain any part/s or component/s replaced at it's discretion in the event of a defect noticed in the equipment during the warranty period. The customer shall have to pay a visiting PUNAM YADAV BBA 4th 20011-012 . Moreover. Any change of address shall be intimated to concerned service centre for continuation of warranty. as well as expenses incurred in connection with deputing of service personnel/ technicians towards to and fro travel. 3. 6. For units installed beyond the municipal limits of the jurisdiction of the authorised service centre/company's service centre/authorised dealer's service centre. this warranty will thereafter continue and remain in force only for the unexpired period of the warranty. Warranty for the unexpired period shall continue after the product is inspected by the concerned service centre and the product is found free from transit damage. The company or it's authorised service centre/ service dealer. This warranty is confined to the first purchaser of the product only. conveyance and other incidentals etc. 5.product Information Product Warranty Period Part Not Covered refrigerator Comprehensive . will be borne by the customer. all expenses incurred in collection the unit or part/s thereof from the company's service centre/authorised service centre/authorised dealer's service centre. 6b. 4. 2.

8. the product shall be repaired by the concerned service centre on charges and warranty for unexpired period to continue. 12. The maximum claim /s if entertained by the company will be subject to the maximum retail price of the product purchased or the purchase price. and spares not being available. THIS WARRANTY IS NOT APPLICABLE IN ANY OF THE FOLLOWING CASES: PUNAM YADAV BBA 4th 20011-012 .The concerned Service Centre will advise the customer whether to effect the repair at site or its Service Centre.Repairs during warranty period shall be carried on "Carry In" basis. 11. Wherein for service the purchaser shall bring the product to the Service Centre with whom the set is registered for warranty service. as applicable. whichever is lower. 9. which are found to be detective.charge towards inspection. 14. 13. 6c. In case of any transit damage. 7. 10. the company's prevailing depreciation rules will be binding on the purchaser to accept as a commercial solution in lieu of repairs. and Courts at New Delhi shall have exclusive jurisdiction over matters covered or flowing from this warranty. The warranty does not cover demonstration/ installation of the product purchased. In the event of any unforeseen circumstance. The warranty does not cover cost of transportation of system from place of installation to the Service Centre. The company's obligation under this warranty shall be limited to repair or providing replacement of part/s only.The warranty is issued at New Delhi .Any part/s of the system replaced by the company at it's discretion shall be with a functionally operative part.The company's obligation under this warranty shall be limited to repairing or providing replacement of part/s.

  The completed warranty card is not presented to authorised personnel at the time of repair.  The original serial number is removed.  The product is not used according to instructions given in the instruction manual. The warranty card is not duly filled and mailed back to the service centre for registration by the purchaser.  Defects due to cause beyond control like lightning. PUNAM YADAV BBA 4th 20011-012 .  Defects caused by improper use as determined by the company personnel.  Installation/ repair work is carried out by persons/agency other than authorised by the company.  Site (premises where the product is kept) conditions that do not confirm to the recommended operating conditions of the machine. acts of God or while in transit to service centre or purchaser's residence. abnormal voltage.  The product is not purchased from an Authorised SAMSUNG dealer. obliterated or altered from the machine or cabinet.  Modification or alteration of any nature is made in the electrical circuitry/ or physical construction of the set.

Samsung’s state of the art refrigerator Manufacturing Factory at Sriperumbudur inaugurated SAMSUNG launches the largest 5 Star rated refrigerator range. 2010 • It is Samsung’s 2nd Refrigerator facility in India and 6th Refrigerator manufacturing facility in the World • Entails an investment of USD 75 million • Commences manufacture of ‘Inspira’ Frost Free and ‘Pride’ Direct Cool refrigerators PUNAM YADAV BBA 4th 20011-012 . ADVANCED 'FRESHTECH' REFRIGERATOR SERIES IN THE INDIAN MARKET SAMSUNG India strengthens its Home Appliances Range Samsung’s state of the art refrigerator Manufacturing Factory at Sriperumbudur inaugurated Nov 27. 'Freshtech Ultima' in the Indian market SAMSUNG LAUNCHES ITS NEW.

SAMSUNG India strengthens its Home Appliances Range
Mar 21, 2007 World's First Quatro Cooling Refrigerator launched World's First Stabiliser free refrigerator range introduced

New Delhi, March 21, 2007: Digital technology leader, SAMSUNG India today strengthened its Home Appliance range by launching new refrigerator models. The Company today announced the launch of 9 new refrigerator models, including the world's First Quatro Cooling Refrigerator. SAMSUNG's new refrigerator range being launched today includes both frost-free and Direct-Cool refrigerators. "Refrigerators are the growth engines for our home appliance business this year", states Mr. R. Zutshi, Dy. Managing Director, SAMSUNG India Electronics Pvt. Ltd. Accordingly, SAMSUNG was the first Company to introduce its 4 Star rated frostfree refrigerators in the Indian market in January 2007, ahead of Bureau of Energy Efficiency (BEE) guidelines. SAMSUNG , which is the market leader in the over 350 litre frost-free refrigerator segment is seeking to consolidate its position in this segment by launching three new, advanced feature rich models in 375 l (RT41MA), 400 l (RT45MA) and 704 l (RM-25DGSH) in the Indian market. SAMSUNG RM-25DGSH, the World's First Four Door Refrigerator with Quatro Cooling System, not only has four separate compartments, but each compartment is controlled and cooled separately with its own evaporator and fan, preventing mixing of odors as well as maintaining high humidity inside. It keeps food in optimal moisture and temperature conditions while making the refrigerator more versatile. The Quatro offers 4 customised settings per drawer to provide ideal storage conditions for different kinds of food, which makes food stay fresher for longer. The Quatro's Arctic Select Zone and Fresh Select Zone allow the user to select the temperature and functions as per his/her needs. Some of the other features of this refrigerator include
PUNAM YADAV BBA 4th 20011-012

Digital Display & Control, Water and Ice Dispenser, Automatic Icemaker and Spill proof tempered glass shelves. The Quatro is priced at approximately Rs.150, 000/-. The RT41 and RT45 frost-free refrigerators are differentiated on account of their Coolever Zone and Cool Booster technology. While the Coolever Zone with its perfectly fitting Twin Vegetable baskets ensures the freshness of vegetables by maintaining a constant temperature and humidity level, the Cool Curtain technology causes a blanket of cold air to descend from the top to cool the food evenly, in both the front and back of the compartment. Furthermore, Cool Boosters on the sides ensure that the food stays optimally chilled, ensuring 3 dimensional cooling action throughout. The SAMSUNG Frost-free refrigerator models, RT25 (250 l), RT28 (280 l), RT31 (315 l) and RT34 (345 l) enjoy a 4 Star rating from the BEE, which makes them one of the most energy efficient refrigerator range in the country today. These refrigerators are equipped with an energy efficient compressor that can operate between 135 V~ 290 V, thus eliminating the need for a stabiliser. The unique i-Spin Cool feature in the refrigerator compartment allows the user to manipulate the direction of i-Spin Cool, so as to ensure faster cooling in the area they want. The Cool Pack feature ensures cooling in the Freezer even in case of prolonged power cuts while the toughened glass shelves can withstand more than 150 kg load without damage. The RT-25 is priced at Rs.15500/-, the RT-28 is priced at Rs.17100/-, the RT-31 at Rs.20, 600/- and the RT34 at Rs.22, 900/-. With the introduction of the new frost-free refrigerators, SAMSUNG has a range of 42 frost-free models in the priced range between Rs.13, 000/- to Rs.150, 000/-."We are expecting the frost-free refrigerators to contribute 45% by volume to our total refrigerator sales this year", states Mr. Pradeep Tognatta, Director-Sales, SAMSUNG India. SAMSUNG today also extended its Direct Cool Range by introducing two new Direct Cool Refrigerator model in 180 litres and 195 litres. These new refrigerator models come with a Base Stand for convenience and better aesthetics, Special compressor that can withstand voltage fluctuation between 135 V to 290 V for stabiliser free operations, toughened glass shelves and a new stylish handle. These models are available in two new colour options – Blue Silver and New 2 Tone as well. With the
PUNAM YADAV BBA 4th 20011-012

launch of these new models, SAMSUNG has a range of 15 Direct Cool models in the price range between Rs.8700/- to Rs.10, 900/-."In addition to strengthening our refrigerator product offering, we are also looking at expanding our refrigerator channel by 25% this yea and expect to notch up an 18% market share in refrigerators", states Mr. Tognatta. SAMSUNG today also extended its Direct Cool Range by introducing two new Direct Cool Refrigerator model in 180 litres and 195 litres. These new refrigerator models come with a Base Stand for convenience and better aesthetics, Special compressor that can withstand voltage fluctuation between 135 V to 290 V for stabiliser free operations, toughened glass shelves and a new stylish handle. These models are available in two new colour options – Blue Silver and New 2 Tone as well. With the launch of these new models, SAMSUNG has a range of 15 Direct Cool models in the price range between Rs.8700/- to Rs.10, 900/-."In addition to strengthening our refrigerator product offering, we are also looking at expanding our refrigerator channel by 25% this yea and expect to notch up an 18% market share in refrigerators", states Mr. Tognatta.

PUNAM YADAV

BBA 4th

20011-012

Tests conducted with the SAMSUNG 'Freshtech' refrigerators indicate that the red LED light emitted by the Freshness Lamp uses the principle of photosynthesis to enhance the nutrition value and preserve the freshness of fruits and vegetables stored for longer duration. advanced. PUNAM YADAV BBA 4th 20011-012 . In other words. Polyphenol and Chlorophyll. ADVANCED 'FRESHTECH' REFRIGERATOR SERIES IN THE INDIAN MARKET On Apr 11. Studies have shown that fruits and vegetables stored in SAMSUNG Freshtech refrigerators have recorded a significant increase in Vitamin C. SAMSUNG India Electronics Ltd. new technologies for the Indian consumer. The results of these tests have jointly been researched by the Korea Food Research Institute and SAMSUNG. 'Freshtech' series. The Red LED rays have a similar effect on the stored fruits and vegetables as sunlight has on plants.” The 2008 Freshtech range of refrigerators is differentiated on account of the unique benefits that it offers in terms of retaining the freshness and nutrition value of the fruits and vegetables being stored. The Unique Freshness Lamp is located behind the Vegetable Box that emits Red Colour LED rays on the stored fruits and vegetables. The SAMSUNG 'Freshtech' refrigerator range represents the Company's efforts to continuously introduce innovative. Managing Director.” The unique benefits that the new 'Freshtech' range of Frost free range offers is derived from the Unique Freshness Lamp that the range is equipped with. states Mr. which are known to have the following effects: anti aging and prevention of scurvy and anemia. vegetables regard red LED light as sunlight and tend to stay fresh. 2008 Launches Smart oven microwave ovens Targets over 50% growth in Frost free refrigerators and Microwave ovens New Delhi. thereby enhancing their nutrition value and freshness. April 1. Announcing the launch of the new.SAMSUNG LAUNCHES ITS NEW. R Zutshi. Dy. SAMSUNG India. 2008: Digital technology leader. today announced the launch of its new. thereby leading to vegetables retaining their nutrition and green colour and fruits ripening. 'Freshtech' refrigerator range in the Indian market.

the Company has also enhanced its refrigerator manufacturing capacity at its Noida Plant from 0.41. PUNAM YADAV BBA 4th 20011-012 . 990/. Cool Pack feature that ensures cooling in the Freezer even in the case of prolonged power cuts and i. The multiple heating sources (2 Convectional.” The Smart Ovens are unique in that they offer a combination of conventional oven. the 42 L Smart ovens are priced at Rs. The unique SAMSUNG Freshkit feature absorbs bad odours in the refrigerators. SAMSUNG has also strengthened its Direct Cool range offering by introducing a new 230 L capacity Direct Cool refrigerator with 'Fresh kit'. in the capacity segments between 180L to 230L.to Rs. "We expect our Frost free range to contribute around 46% of our total refrigerator volumes this Year. toughened glass shelves.a three in one convenience.8Million units per annum to 1. To meet its growth plans.000/. SAMSUNG has created a new segment in the hi end convection microwave oven segment by launching its premium. While the CQ 138S (37L Smart Oven) is priced at Rs.13. the Company has a range of 47 Frost free models priced in the range between Rs.spin 360 degrees cooling.500/-.to Rs. keeping the fruits and vegetables fresh and the refrigerator odour free.1.13. all in an extremely user friendly.000/-. griller and microwave function . SAMSUNG has introduced the 'Freshkit' feature in its new 2008 series of Direct Cool refrigerators. With the introduction of the new Freshtech frost free series .The new Freshtech series have been introduced in the capacity segments between 230L to 345 L in Frost Free and are priced in the range between Rs.8. compact device.000/. 500/.Some of the other unique features of the Star rated SAMSUNG frost free refrigerators include. SAMSUNG has a range of 23 Direct Cool refrigerator models priced in the range between Rs.to Rs.” The Company is targeting an over 50% increase in its Frost free refrigerator volumes this Year. advanced and innovative Smart Oven microwave ovens in 36L and 42 L segments.4 Million units per annum in the first Quarter of this Year. Zutshi.35.13.31.25. 400/-.” States Mr.and Rs. 2 Grill and 1 Microwave) cook evenly and make everyday meals to any cuisine preparation 10% extra juicy. 990/-. stabiliser free operations since the refrigerators can withstand voltage fluctuation between 135V to 290 V. The Smart ovens offer a combination of various heating modes to maximise the cooking performance and cook four times faster than conventional ovens.23. 990/-.

The SAMSUNG Convection Microwave ovens come with the innovative 'Trio' Heater for deeper and more even cooking of food . which is targeting an over 50% growth in its microwave oven sales this Year.to Rs. today announced the launch of five new microwave ovens models in addition to the Smart Ovens . With the launch of the new models. Business and Digital Appliance Business. is a global leader in semiconductor.4 billion. 8 Grill. Recognised as one of the fastest growing global brands.Equipped with three heat sources. Ltd. LCD Business. Ltd. the company consists of five main business units: Digital Media Business. Telecommunication.. two 23 L Grill models and two Convection models (32L and 37L).the Ceramic and Quartz heaters for grilling and Sheath heaters for Convection. 8 Convection and 3 Smart ovens priced in the range between Rs. telecommunication. SAMSUNG Electronics is a leading producer of digital TVs. SAMSUNG has a range of 4 Solo.35.3. PUNAM YADAV BBA 4th 20011-012 . digital media and digital convergence technologies with 2007 consolidated sales of US$103. memory chips. SAMSUNG Electronics Co. Semiconductor Business.990/. the SAMSUNG Convection microwave ovens offer the benefit of faster and tastier preparation of food.20L Solo model. mobile phones and TFT-LCDs.990/-.SAMSUNG India." About SAMSUNG India: SAMSUNG India is the 100 per cent owned subsidiary of SAMSUNG Electronics Co. Employing approximately 150.000 people in 134 offices in 62 countries.

4. It was one of the most uphill tasks as interviewee of each person for about 10 to 15 minutes and obtained the information according to questionnaire.Data collected from both primary and secondary sources were compiled in the form of chart and various pictorial representations like bar charts and pie diagrams. Collection of Secondary Data. Place from where I have collected the data BUDAUN DISTRICT PUNAM YADAV BBA 4th 20011-012 . Computed of Collected Data. 1-Collection of Primary Data. was compiled in terms of charts. Sample size 100 People.Apart from the primary data sources of the Secondary data were also collected from past studies and other sources of the company 3. which is attached with this report. The information obtained. which is also attached for references. 2. 5.As a part of market research I obtained that desired information from 100 people by designing the questionnaire. I have to Undertake market research in a big way to order to reach correct figures.RESEARCH METHODOLOGY The report that was assigned to me was very extensive in nature.

TV REFRIGERATOR AND WASHING MACHINE NO OF RESPONDENTS 86 67 56 4 ABOVE ALL TOTAL GRAPH 92 301 INTERPRETATION: ACCORDING TO THE SURVEY 86 DEALER SOLD C-TV. NO 1 2 3 PRODUCT C-TV C-TV & REFRIGERATOR C. 67 SOLD C-TV & REFRIGERATOR . DATA ANALYSIS AND INTERPRETATION SR.WASHING MACHINE & REFRIGERATOR. PUNAM YADAV BBA 4th 20011-012 ..56 WERE SOLD C-TV.

2 33 24 9 34 100 NO.Table no 2 shows. NO. Of company’s product sold from customer. SR NO. 33 customers were sold 5 brands. OF COMPANIES PRODUCT 1 2 3 4 FIVE FOUR THREE TWO TOTAL Graph no . OF RESPONDENTS INTERPRETATION: According to survey. PUNAM YADAV BBA 4th 20011-012 . 34 customers sold 2 brands only on their shops.

NO 1 2 3 4 5 BRAND LG VIDEOCON SAMSUNG SANSUI KELVINATOR TOTAL NO. SR .3 shows major brand of refrigerator sold by the dealer. AND ATLAST SANSUI.Table no . AND KELVINATOR. OF RESPONDENTS 39 18 23 11 9 100 PERCENTAGE 39 18 23 11 9 100 GRAPH NO 3 INTERPRETATION BUDAUN DISTRICT LG IS LEADING IN C-TV WITH 39%. AFTER THAT SAMSUNG IS ON 2 ND WITHS 23%. PUNAM YADAV BBA 4th 20011-012 .

PUNAM YADAV BBA 4th 20011-012 .4 INTERPRETATION ACCORDING TO CUSTOMER.Table no 3 most important parameters for more sales of refrigerator. Table no. SR. PRICE IS MOST IMPORTANT FACTOR FOR MORE SALE OF REFRIGERATOR.5 shows major brands sold by dealers. NO REASONS OF MORE SALES 1 2 3 PRICE QUALITY AFTER SALES SERVICES 4 5 SCHEMES AVERTISEMENT TOTAL 10 15 100 10 15 100 NO. OF RESPONDENTS 28 30 17 28 30 17 % GRAPH NO .

NO BRAND NO.5 INTERPRETATION GOODREJ IS THE MOST POPULAR BRAND OF REFRIGERATOR MARKET WITH 22%.OF RESPONDENTS PERCENTAGE % 11 13 10 15 22 8 12 9 100 1 2 3 4 5 6 7 8 LG VIDEOCON SAMSUNG ONIDA GOODREJ PHILIPS SONY KELVINATOR TOTAL 11 13 10 15 22 8 12 9 100 GRAPH NO. Table no 6. PUNAM YADAV BBA 4th 20011-012 .SR.shows high profit margin brands.

Table no.NO SUGGESTIONS NO.6 INTERPRETATION ACCORDING TO THE SURVEY LG IS THE LEADING BRAND OF REFRIGERATOR HAVING 21 %WHICH EARNS MORE PROFIT. 7 shows suggestions from customers for Samsung refrigerator to increase sales.NO BRANDS NO.OF RESPONDENTS PERCENTAGE 1 2 3 4 5 6 7 8 LG WHIRLPOOL SAMSUNG GOODREJ PHILIPS KENSTAR VIDEOCON SONY TOTAL 21 16 18 13 5 9 7 11 100 21 16 18 13 5 9 7 11 100 GRAPH NO. SR.OF PUNAM YADAV BBA 4th 20011-012 .SR.

RESPONDENTS 1 Fast regular services after sales 31 2 3 4 5 6 Reduce prices Increase dealer margin Advertise in rural areas Improved quality Regular schemes and lucky draws total 21 15 13 10 9 100 GRAPH NO. 7 INTERPRETATION: HERE SURVEY SHOWS RESULT. PUNAM YADAV BBA 4th 20011-012 . THAT AFTER SALE SERVICES ARE MOST IMPORTANT FACTOR TO INCREASE SALES.

PUNAM YADAV BBA 4th 20011-012 .

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