Paris Cookbook Fair 2012 Meet the Best Chinese Chefs Africa: Discover a Culinary Giant
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Back for Good - Sara La Fountain Rose Elliot: Queen of Vegetarian Cooking Suzanne Husseini Builds Bridges The Gourmand Award Effect Uncover the African Treasure The Paris Boulevard by Carl Warner News from the Gourmand family Gourmand Magazine is a crossmedia product. Whenever you see this symbol, you can see a video with additional information.
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Cookbook Fair in 2012. For professionals and the public, there will be conferences, presentations of books and round tables. Cuisine is a fundamental part of Chinese culture, as it is in France. As after France did, China should get UNESCO recognition for its culinary arts. UNESCO is based in Paris, and the Paris Cookbook Fair will showcase the Chinese gastronomy. Finally, Paris Cookbook Fair will be a preparation for London Book Fair, April 16-18, 2012 where China is the market focus. China chefs and publishers, will meet again at The Cookbook Corner, a five year old partnership between Reed Exhibitions-The London Book Fair and Gourmand International-The Paris Cookbook Fair. page 4
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Sara La Fountain (30) from Finland is announced as the most beautiful chef in the world. But besides this the former model is not a celebrity who has discovered cooking as a new promotion platform. She is a real chef. Educated at the Culinary Institute of America, she worked in an US-restaurant and founded her own catering company back in Finland. In 2006 she released her first cookbook called A la Sara which was awarded as the Best First Cookbook in the World. After TV series in Finland, England and the USA silence was settling over her. 5 years later she is back with a new image, a
of colors and a visual treasure. Sara La Fountain: I think it is important, that people are able to prepare good food in some minutes and have a result that is tasty, good looking and something that you would like to offer your friends. Style is Saras second big passion. Since 2010 she is running a food and fashion blog on www.saralafountain. com. There she writes about new discoveries and innovations or just about her normal
life. It is a new kind of communication, she says. More interactive and more easy to follow. I really like to get in touch with people, inspire them or be inspired by them. Her open mind, her style and creativity fascinates food and fashion lovers in many countries. After presenting her new cookbook at the Paris Cookbook Fair she is now in talks with many foreign publishers, her TV series Perfect Day was sold to Germany and she arranged a special American diner for a Scandinavian ferry line. Things look good for Sara La Fountain. Just like her. page 5
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The secret of a good dish is that it satisfies you. Thats easy with meat. For a vegetarian dish you have to create a recipe that is balanced and contains all the proteins you need. She created recipes that did not try to replace meat but created completely new dishes that concentrate on the flavors vegetarian ingredients offer. There is a universe of taste to discover which you probably wont experience when you stay focused on meat all the time, she explains. Rose Ellliot Rose Elliots New Complete Vegeatrian Harper Collins 978-0007325610 page 6
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Suzannes family emigrated to Canada when she was very young. Suzannes mother would pack her lunches of Falafel, Hummus, Labneh on home made Arabic bread. While at school children would notice her unusual sandwiches and invite questions like what is that youre eating?. And of course upon finding out her Arabian origin the children would tease her about her food choices. She took those curious children to her home to sample some of these dishes made by her mother and they loved it. Eventually the teasing stopped, Suzanne was accepted and her exotic sand-
wiches became cool and she started taking requests for foods they too loved to eat. At that point in her life Suzanne realized that you can connect with people in the most profound way through food. It brings people from different cultures together at one common table. It builds a bridge of understanding and fosters great friendships. Today Suzanne Husseini is a chef and food journalist. She is a constant traveller between
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What happened after Mea Kai won the Best Cookbook in the World
Paris,March 3,2011Mea Kai,Come Eat, The Food and Flavours of the South Pacific, published by Random House New Zealand won the Gourmand World Cookbook Award for Best Cookbook of the Year. Author chef Robert Oliver from New Zealand and photographer Shiri Ram from Fiji both were present at the awards event at the historical Folies Bergere theatre. Co-author Dr. Tracy Berno had stayed in Christchurch to help her family and friends hard hit by the eathquake. For the authors
and publisher,the emotion and glamour of the event were immediatly followed by numerous interviews,national and international television news, a flood of digital and print media, and much partying, in New Zealand and across the South Pacific.
For Robert Five Oliver, Gourmand has opemonths later,the impact of the event is ned doors for the Pacific Islands. The world still gathering steam, and increasing its long now pays attention
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To know that a book about the people and the food of the Pacific islands has managed to reach such heights in Paris has been incredibly validating says author Robert Oliver. I now notice that Pacific islanders talk about their cuisine, not just the food as before. And that is the beginning of a catalyst process that will change cuisine in the Pacific area. It can provide restaurants with menus linked to local agriculture that will nourish the region cullturally, economicly and nutritionally. This unique cookbook already had a big effect during the production phase. The peole of the Pacific islands realized what a fantastic culinary treasure they had.They revived methods of planting and cooking,based upon their food traditions.The Gourmand award has
Home in Auckland publisher Random House arranged a big party to celebrate the winning of the Gourmand Award: (f.l.) Makerita Potausi (CEO of PCF), Shelley Oliver (Robert Olivers sister), Robert Oliver, Nicola Legat (Publishing Director, Random House NZ) and Dr. Tracy Berno (Mea Kai co-author).
given this Pacific culinary culture a worldwide recognition,and chef Robert Oliver became the image of this effect. The New Zealand branch of the world famous cookery school Le Cordon Bleu offered him to become the chef ambassador representing New Zealand and the Pacific islands. Le Cordon Bleu also proposed to Robert Oliver and his coauthor Dr. Tracy Berno to develop a special Pacific islands module for their students. It is marvelous proof that the Pacific islands cuisine is institutions worthy, says Robert Oliver. The main intention of the book Mea Kai was to give the people of the Pacific islands the self-confidence of preparing food from the home-grown ingredients as generations have done before. With the global impact of the Gourmand award, this development became a kind of trend that affected also countries outside the Pacific islands. Robert Oliver has reached an agreement to develop restaurants based upon the Mea Kai cuisine concept in Shanghai, New Zealand and the Pacific. As Robert Oliver says This will act as a face for the Pacific islands food trade.Before the award success of the book, those products had no chance to compete with the volume capacity of other continents. But the stature of the Gourmand award puts us into a boutique high quality status. The next step is Europe. Publisher Random House has invited Robert Oliver to present Mea Kai at the Frankfurt Book Fair October 12-17,2011. Interested in buying the foreign rights? Please contact:
nlegat@randomhouse.co.nz
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Samuelsson. But he grew up in Sweden and is now New York-based chef. His books are inspired by African ingredients, but they do not reflect historical reality, says Jim McCaan. In fact, there is not a
terms of the ecological foundations and transfer in the world trade. Within Africa the areas of cuisine reflect physical geography, language groups and the historical movement of ideas about taste, texture and cooking techniques. Continue on the next page. page 10
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Examples would be the Senegalese passion for rice, versus the use of pounded yam fufu in Ghana, grated cassava (gari) in Nigeria, maize porridge in Eastern and Southern Africa and fermented teff injera in Ethiopia. Those are the staples on which sauces show locality of flavours. In South Africa and coastal areas of Mozambique, Angola, and coastal East Africa sauces can be curries from Indian Ocean contacts, use of peanut butter peanuts come originally from the New World but then from French influence in West Africa, and, of course, the extensive use of capsicum peppers from the Caribbean and Latin America in the Atlantic trade early on. But there is one African food export that people like nearly all around the globe: coffee. Coffee even stretches back into Africa further and more deeply than what is conventionally known, says Majka Burhardt from Ethiopia, who wrote the book Coffee Story Ethiopia. Coffee is established in oral tradition far back as the tenth century B.C. Today Ethiopia is known as the genetic home to coffee Arabica and thus the root of 70 percent of the worlds coffee supply. Maja Burhardt: This means that coffee you drink from Panama, Sumatra and Hawaii originally came from Ethiopia. Many of these connections are not know to the consumers, but the tentacles of origin stretch back strongly to Ethiopia. In her book Coffee Story Ethiopia Maja Burhardt tells the ma-
Majka Burhardt
gnificent story of the coffee that conquered the world. And even her books raises interest in other parts of the world. At the moment her publisher Ninety Plus Press is in talks with Asian and European companies. Maja Burhardt: I think the hunger for information about Africa is growing and creates a special niches for African cookbooks. We are in an exciting time where the desire for international tastes and the stories behind those tastes are appreciated. I think the trick is to create a book that goes beyond the food and into the culture to have greater relevance. But although the international interest for African cookbooks is rising, the publishing inside the continent is still a challenge. Cookbooks on African food are primarily produced for an international audience and marketed in America and Europe, says Jim McCaan. But both authors appreciate this raising international interest and think especially that the Gourmand World Cookbook Award for the Best African Cookbook plays an important role in this discovery of African food traditions. Jim McCaan: The award highlights the beauty and nuance of world food traditions. And Africa deserves special recognition for its contributions to other world cuisines and for the various aesthetic traditions of flavors, techniques and biodiversity. The Gourmand World Cookbook Awards have a great potential role in uncovering this treasure. page 11
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Issue 13 / August 2011 The Ultimate Collection (Lions Club Menengai) A taste of Kenyan Cooking Karimbux (Kenway) Alice Taabus cookery book Mike Nyumbay (Kenway)
ANGOLA
Gastronomia Angolana Helt Araujo (Bimby)
CONGO BRAZZAVILLE
La langue de la nourriture Mfoutou (LHarmattan)
CONGO KINSHASA
Les Saveurs du Congo Kinshasa Chantal Bondedi (Publibook)
GABON
La Restauration informelle en Afrique Subsaharienne Etougne-Efe (Lharmattan) How to cook a crocodile Bonnie Lee Black (Peace Corps Writers)
AUSTRALIA
Make it Moroccan Hassan MSouli (New Holland) A Month in Marrakech Andy Harris (Hardie Grant)
EGYPT
Mobiliser le savoir pour radiquer la faim Ismail Serageldin (Fayard)
LIBERIA GERMANY
Wanderbild Fr Spitzenkche fr Afrika Alla Grande (Kornmayer) J is for Jollof Rice (One Moore Book)
BENIN
Le Fromage Peuhl Batrice Lalinon-Gbado (Ruisseaux dAfrique) Le meilleur de la Cuisine Bninoise Valerie Vinakpon (Saveurs du Benin)
ETHOPIA
Ethopian inspired Cooking Ian Finn (Snow Lion) Exotic Ethiopian Cooking Daniel Joe Mestin (Mestin) Coffee Story Ethiopia Majka Burhardt (Ninety Plus Coffee)
MADAGASCAR
Ma Cuisine de Madagascar William Tat Chuen (Jean Paul Rocher)
GHANA
The Ghana Cookery Book (Jeppestown)
BOTSWANA
Botswana traditional recipes (NFTC Botswana)
MAURITANIA
Peace Corps Mauritania volunteers (Little White Ebooks) Ghanaian cook book Sophie Manu (Adaex)
CAMEROUN
Au rendez vous des Ftes Africaines Florence Liz Seneyengue (Universal Media)
MAYOTTE
Le Petit livre dOr de la Cuisine Mahonaise G. Nouraud (Orphie) page 12
FRANCE
La Cuisine de lAfrique Noire
KENYA
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Issue 13 / August 2011 cookery (Jepperstown) Healthy, West African and Wise Angela Tella (Illumina Press) Tastes of Africa Justice Kamanga (Random House) Khoi-Khoin Food Culture Coetzee (Lapa)
MOROCCO
Fille des Frontires Fatema Hal (Philippe Rey) Le Grand livre de la Cuisine Marocaine Fatema Hal (Hachette Pratique)
REUNION
Le Grand livre des fruits et legumes Didier Vincenot (Orphie)
RWANDA
Indyo Yuzuye Iduya (Bakame Editions)
USA
Uncertain tastes Jon Holtzman (University of California Press)
NAMIBIA
The Great boer book recipe book (Meat Board of Namibia)
SENEGAL
Yolele Pierre Thiam (Lake Isle Press)
TANZANIA
The Bulawayo cookery book (Jeppestown)
SEYCHELLES
Grow and eat your own food Dr. Nirmal Jiva Shah (Nature Seychelles)
TUNISIA
Cusiner Autrement Zouhair Ben Jemaa (Simpact) La Cuisine Tunisienne Zouhair Ben Jemaa (Simpact)
Stirring the pot James McCaan (Ohio University Press) The African Food System Per Pinstrop-Anderson (Cornell University Press)
SOUTH AFRICA
Cooked out of the Frying Pan Justin Bonillo (Penguin)
NIGERIA
The Kubeti book of Yoruba cookery (ESI) Contemporary Nigerian Cuisine Funke Koleeshos (Jok)
UGANDA
The Food Holiday Uganda Erika Henson (Echo Media) Cooking from Cape to Cairo Dorah Sitole (Taffelberg) South African indigenous foods Bomme Basenzanzi (Indi Zafoods)
All those cookbooks have participated in the Gourmand World Cookbook Awards this year included. We believe nearly all are currently available.
PORTUGAL
Sabores de Africa Conceiao Santos (Porto Editora)
UK
The Settlers cookbook Yasmin Alibhai Brown (Portobello Books) The Imperial African page 13
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ingredients
Eiffel Tower: Chocolate muffin, Chocolate cake tiers with raspberries, Chocolate covered toffee lattice Balloons: Cherries Table top & Legs: Cheese wheel and celery stalks Book: Beef cover with ham pages Vase: Fennel, Rosemary and chives with pepper flowers Pepper Mill: Shallots (onions) Mustard Pot & Spoon: Fig and celery stalk Coffee Cup and saucer: Parsnip and onion Saucer and coins: Fennel, carrots and radishes Trees and bushes: Parsley, Broccoli and kale Road: Butter beans Pavement & Bollards: Brie Cheese and Champagne corks Buildings: Spelt Crackers, breadsticks and wafers Curtains: Red and Yellow Peppers Roofs and Chimneys: Charcuterie (Garlic sausage and ham) Fruit stand Roof: Red, Yellow and Green peppers Fruit stand: Cinnamon sticks and sliced brown bread Fruits and Nuts: Strawberries, raspberries, gooseberries, grapes, almonds and ground nuts (Cheese cracker parcels) page 15
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Jaime Monaco is the new book by French triple star chef Alain Ducasse released by his cookbook company Alain Ducasse dition. This second book in his culinary travel series Jaime... contains 170 adresses of restaurant, pubs, bistros, markets and other culinary highlights. The book will be released in September, but a first edition has already been released at the Cte dAzur. www.alain-ducasse.com Publisher Matthaes has now published
editor@gourmand-magazine.com
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