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T H E
M A S T E R
P L A N
Over the past decade, hyper-partisan groups have set the tone in Washington, inciting divisions that jeopardize our true democratic process. They have dragged our great nation to the brink of default, paralyzing our country in the face of urgent crises. No Labels seeks to break the stranglehold on American politics by giving voice to the millions of frustrated citizens who want our leaders to “put the labels aside” and solve our nation’s most pressing problems. It is the only broad-based, citizen-led national movement that aims to unite Republicans, Democrats, and Independents in order to pressure our leaders to work in a bipartisan manner and move our country not left, not right, but forward. No Labels is not a think tank or a third party -- it’s a new approach to politics led by the thousands of citizens who are fed up with hyper-partisanship. Instead of adding another party to the clamor in Washington, No Labels seeks to make our current system work for all Americans. Six signature features drive our efforts for 2012: 1. The No Labels Convention 2. A No Labels Caucus in the Senate and the House of Representatives 3. The No Labels Congressional Scorecard 4. Blueprint for Political Reform 5. A support-base of 1 million members strong 6. Maine Primary
The following packet explains our efforts to fix the broken political system. It offers a guide for our undertakings in the past, what we’re doing now, and how we plan to move forward.
R OA D TO N OW
DECEMBER 13, 2010: NO LABELS LAUNCH
Over 1,000 No Labels supporters gathered at Columbia University to mark the official launch of the movement. Hosted by MSNBC Morning Joe’s Joe Scarborough and Mika Brzezinski, the event featured a lineup of speakers, from journalists to elected officials to business leaders. The event captured 52 million media impressions.
JANUARY 25, 2011: STATE OF THE UNITY
No Labels supporters organized 500 bipartisan watch parties for President Obama’s State of the Union Address. During the speech, No Labels posted a “unity meter,” tracking how many times the President received a standing ovation from both sides of the aisle. The day after the speech, 11 senators met with No Labels to offer their comments on the State of the Union.
JANUARY - MARCH 2011: “EVERYONE AT THE TABLE, EVERYTHING ON THE TABLE”
No Labels launched a press campaign to demand that Congress work together to solve the emerging fiscal crisis and call out leaders for impeding bipartisan efforts.
MARCH 1, 2011: CITIZEN LEADERS MEETING
In March, No Labels hosted its first Citizen Leaders Meeting in Washington, D.C., with 92 supporters in attendance. At this event, No Labels held a press conference and invited both the Tea Party and MoveOn to speak.
JUNE 1, 2011: “NO DEAL, NO BREAK”
June marked the launch of the successful “No Deal, No Break” campaign, in which we demanded that Congress forgo their recesses until they solve the debt crisis. Our petitions to Congress and rally at the Capitol attracted national attention. It worked. In July, the President adopted our language and the House and Senate cancelled their recesses.
JUNE 21, 2011: NO LABELS BIPARTISAN POLICY DAY
No Labels brought together 10 U.S. Senators from both sides of the aisle to discuss the state of hyper-partisan politics in our nation.
JULY 18, 2011: CITIZEN LEADERS MEETING
200 No Labels leaders from across the country attended our second Citizen Leadership Meeting to meet one another and share best practices. After the discussion, they rallied at the Capitol, an event that received national media attention.
T H E N O L A B E L S N AT I O N A L C O N V E N T I O N AND AGENDA FOR AMERICA
On June 18, 2012, No Labels will host a National Convention in Philadelphia, PA, with 10,000 No Labels members. This will be a unique gathering of Republicans, Democrats, and Independents, bringing Americans together without regard to divisive partisan and ideological lines, with a shared goal of common sense solutions that America needs. The Convention will establish No Labels as the bipartisan watchdog group, the first and only group to ensure that elected officials fulfill their promises to the majority of Americans, not just to their party. As a precursor to the Republican and Democratic Conventions, our innovative event will set the tone of civility for the campaign season. We will unveil our “Agenda for America,” addressing the major problems facing our nation today. The Agenda will be developed from our Blueprint for Political Reform.
K E Y F E AT U R E S
- We will invite bot h President Ob ama a nd the Re p ub l i can no mi ne e to s peak to No Labels supporters a b o ut the p o ssi b i l i ty o f b i p a r ti san l e a d e rs h ip in th e next president ial te r m. -We are in discussions wit h Jo e Sc ar b o ro ug h o f M SN BC ’s M o r ni ng Jo e to wo r k with us as our media partne r to p ro mo te the Co nve nti o n. -After o u r effort s in Maine, we w i l l i nv i te Se nato r Ol y mp i a Snowe to d e liver th e keynote address. -We will la unch our “Agenda fo r A me r i c a” to ad d re ss the mo st se r i o u s i ss u es we’ re facing today. -We will b ring a number of infl ue nti a l p o l i ti co s, j o ur nal i sts a nd tho ug h t leaders to t he event -Th e even t will be held at t he Pe nnsy l vani a Co nve nti o n Ce nte r and th e N atio n al Const it ut ion Center By h o stin g an alternat ive conve r sati o n, N o Lab e l s w i l l b e co me t h e voi ce callin g fo r bipart isan cooperati o n. In o ur ro l e a s the b i p ar ti sa n watc hdo g, we w ill be able to protec t the i nte re sts o f the ma j o r i ty o f A me r i c a n s th ro u gh o ut t he count ry.
No Labels launched the “No Deal, No Break” campaign on June 1, 2011, to demand that Congress forgo their recesses until they reached a solution on the debt crisis. The campaign was wildly successful. No Labels was the first group to call for Congress to stay in session, and both President Obama and Republican leadership adopted our language. The press acknowledged our role in keeping Congress in session: Gail Russell Chaddock of the Christian Science Monitor stated on NPR that No Labels’ messaging “had a huge impact in getting the Senate to come back.”
NO LABELS POLL distributed to press in June
No Labels released a new national poll measuring Congress’ performance on the fiscal crisis.
Americans Agree: No Deal, No Break
8 out of 10 Americans agree Congress should not recess until they have taken concrete steps to achieve a solution to our fiscal crisis. The message voters are sending to their elected officials is loud and clear: No Deal, No Break.
Americans Are Concerned about our Fiscal Crisis, Want to See Action
9 out of 10 Americans are worried that the fiscal crisis will negatively impact their financial futures and two-thirds fear the fiscal crisis will have a negative effect on their job security.
Americans do not believe any one party has a monopoly on good ideas. When asked who they thought had the best solution to the fiscal situation, only 12% said Congressional Democrats. Only 17% said Congressional Republicans. 56% of voters think a compromise between the two sides would be best. This result was true no matter the party. Over 50% of Republicans, Democrats, and Independents thought a compromise would be best.
Americans Want Compromise
Voters Will Reward Bipartisanship
A plurality of voters, 48%, said they would be more likely to vote for their member of Congress in the next election if he or she reached across the aisle to find common ground on fiscal issues. Only 12% said it would make them less likely to do so. Voters do not want their elected officials to be hyper-partisan; they want them to practice the politics of problem solving.
OT H E R C A M PA I G N S
“ Eve ry t hi ng o n t he Table, Eve ryo ne at t he Table ”
No Labels calls on lawmakers to put their talking points and ultimatums aside and come to the table to reach a solution to the debt crisis.
“N o P led g e Bu t The P l e d g e o f Al l e g i a n ce ”
No Labels calls on lawmakers to rescind and reject all special interest pledges and make the only binding pledge they take the Pledge of Allegiance.
“ E N O U GH .”
No Labels ran television ads in the Washington area on CNN conveying the message to Congress from the majority of the American people: The public is fed up with Washington gridlock.
“A m er ic a N e e d s a De al , No t a De fa u lt ”
On July 18, over 200 No Labels members from 35 states descended on Capitol Hill to rally in support of a bipartisan solution to the debt crisis and against hyper-partisan gridlock. Coverage of the rally appeared in publications whose total daily circulation exceeds 45 million.
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