A P P S E A R C H A N A LY T I C S

July 2011

App Search Analytics | July 2011

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A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S

Welcome to the tenth edition of Chomp’s App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomp’s on-device search functionality within the US during the month of July. Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected July 1 - 31 but references previous months for trending and comparison purposes. To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

App Search Analytics | July 2011

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A N A LY T I C S H I G H L I G H T S U M M A R Y

App Search Analytics
Top Queries
Games again dominated July’s top queries on both Android and iOS. Twelve distinct queries including the term games are in the combined top 25.

App Monetization
Paid app downloads increased by 2% on both Android and iOS, the third consecutive month of increases for both platforms. On Android the lower $1.01 - $3.00 price range increased by 1.2%, while premium price points $9.01 and above increased by 0.7%. Trends on iOS mirrored those of Android. The $0.99 price point increased by 1.3%, while premium price points above $14.99 saw significant growth from 0.3% to 0.7%.

Best in Category
App Search Analytics introduces a new methodology for category counting. Games are a much larger part of iOS traffic than measured with the old methodology. On Android, games and utilities took big hits in category share, while books saw a large uptick.

App Search Analytics | July 2011

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A N A LY T I C S H I G H L I G H T S U M M A R Y

July Spotlight
Current Event Related Queries
Spotify was launched to significant fanfare in the US on July 14. Chomp observed a major spike in search traffic for the app around the launch, and traffic has since remained elevated by > 250%.

International Search Trends & Top Apps
With the explosion of apps globally, Chomp offers a snapshot of unique queries by country and shares top app downloads across Android and iOS abroad. International search trends remain largely unchanged and are dominated by games and free apps.

The Chomp 55
Find out which iPhone and Android apps won the hearts and minds of Chomp users during July. Dropbox took the top spot on Android, while Tweetbot took the top spot on iOS. Spotify shot into the top 10 on both Android and iOS.

App Search Analytics | July 2011

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CHOMP SEARCH METRICS

App Search Analytics | July 2011

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ANDROID QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on Android devices during July.

App Function vs. App Name

21%

79%

Android - July 2011

App Function App Name

Top Queries • free • games • entertainment • utilities • music • puzzle games • adventure games • books • productivity • ringtones • photography • social networking • movies • 3d games • rpg games • action games • music • lifestyle • utility tools • fun games • music downloads • chat • board games • business • racing games

App Search Analytics | July 2011

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iPHONE AND iPOD QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on iOS devices in July.

App Function vs. App Name

24%

76%

iOS - July 2011

App Function App Name

Top Queries • games • adventure games • entertainment • puzzle games • utilities • books • productivity • social networking • photography • business • lifestyle • music • shooting games • chat • board games • addictive games • action games • fashion • education • music • kids games • finance • free apps • navigation • calendar

App Search Analytics | July 2011

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A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, 8% of all Android Downloads were paid, a 2% increase over June. This quantity has increased for the third consecutive month. The increases were seen across lower and premium price points. At lower price points, the $1.01 - $2.00 and $2.01 - $3.00 price ranges, each increased 0.6%. At premium price points, the $9.01 - $10.00 and above $10.00 price ranges increased by 0.2% and 0.5%, respectively.

8% Paid

92%Free

2.1% 2.5% 1.4% 0.5% 0.7% 0.2% 0.1% 0.1% 0.1% 0.3% 0.5%

0.01 - 1.00 1.01 - 2.00 2.01 - 3.00 3.01 - 4.00 4.01- 5.00 5.01 - 6.00 6.01 - 7.00 7.01 - 8.00 8.01 - 9.00 9.01 - 10.00 > 10.00

App Search Analytics | July 2011

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i O S A P P D O W N L O A D S : F R E E V S PA I D
Developers offering paid iOS apps saw downloads increase by 2%, compared to June. The growth was primarily at the $0.99 price point, which increased 1.3%. Premium price points above $14.99 also saw significant growth from 0.3% to 0.7%.

22% Paid

78% Free

12.8% 3.9% 2.2% 0.6% 1.0% 0.2% 0.2% 0.1% 0.0% 0.4% 0.0% 0.7%

0.99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 14.99 Other
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App Search Analytics | July 2011

C AT E G O R I E S

Note on category methodology changes
At Chomp, we constantly evaluate our methodologies for App Search Analytics. Developers are allowed to specify more than one category in Android Market and iTunes. Though interesting from the perspective of an app search company, counting multiple categories for App Search Analytics has often obscured patterns in the app stores. To that end, we provide you with the best possible data, our report contains the following changes: 1) We provide category distribution for both Android Market and iTunes using all and only primary category. This will allow you to compare and contrast the two methodologies on July’s data. 2) Starting in the August App Search Analytics report, we will use primary category only for the purposes of this report.

App Search Analytics | July 2011

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M O S T P O P U L A R A N D R O I D C AT E G O R I E S ( O l d m e t h o d )
Games and utilities saw significant downticks. Books saw a significant uptick. Games decreased from 26.0 to 21.7% and utilities decreased from 15.7% to 11.5%. Books increased from 3.6% to 6.3%. Smaller categories such as news, healthcare & fitness, sports, finance, and education, saw large gains as well.
21.7% 11.5% 17.0% 5.2% 7.9% 3.8% 3.9% 2.4% 6.3% 2.4% 3.4% 2.7% 2.3% 2.4% 2.8% 0.7% 2.5% 1.0% games utilities entertainment social networking music productivity lifestyle photography books travel healthcare & fitness news business finance sports weather education medical

3% 3% 2% 6% 2% lifestyle 4% productivity 4%

games 22%

utilities 12%

music entertainment 8% 17% social networking 5%

App Search Analytics | July 2011

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M O S T P O P U L A R A N D R O I D C AT E G O R I E S
The results of the new methodology are nearly identical to the old methodology for Android.

3% 3% 2% 6% 2% lifestyle 4% productivity 4%

games 22%

utilities 12%

21.8% 11.6% 17.0% 5.3% 7.9% 3.7% 3.9% 2.3% 6.3% 2.4% 3.4% 2.7% 2.3% 2.4% 2.8% 0.7% 2.5% 1.0%

music entertainment 8% social networking 17% 5%

games utilities entertainment social networking music productivity lifestyle photography books travel healthcare & fitness news business finance sports weather education medical

App Search Analytics | July 2011

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M O S T P O P U L A R i T U N E S C AT E G O R I E S ( O l d M e t h o d )
Month over month, there was almost no category churn in iTunes categories. Productivity saw a slight downtick from 8.8% to 7.5%, and reference saw a slight downtick from 5.7% to 4.9%. Books saw a slight uptick from 1.5% to 2.0%

2% 1% 2% 2% 2% 4% 4% 4% 5% social networking 5% productivity 8% lifestyle 8%

entertainment 22%

games 19%

22.0% 18.9% 8.1% 8.1% 7.5% 4.9% 4.9% 3.5% 3.7% 3.7% 2.1% 2.4% 2.2% 1.4% 2.0% 1.2% 1.1% 0.9% 0.9% 0.4%

utilities 8%

entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & fitness navigation books news sports medical finance weather
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App Search Analytics | July 2011

M O S T P O P U L A R i T U N E S C AT E G O R I E S
Using the new methodology yields drastically different results for iOS. Most games were, dual categorized as both games and entertainment. Using primary category only yields a much stronger representation for the games category. Utilities, lifestyle, and productivity all see large downticks, while social networking sees a slight uptick using the new methodology.
10.8% 31.1% 6.0% 6.1% 4.3% 5.8% 6.6% 4.9% 5.5% 3.3% 2.5% 2.0% 3.0% 1.4% 2.5% 1.5% 0.9% 0.8% 1.3% 0.4% entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & fitness navigation books news sports medical finance weather
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2% 1% 3% 2% 2% 3% 5%

entertainment 11%

5%

games 31%

7% social networking 6% productivity utilities lifestyle 4% 6% 6%

App Search Analytics | July 2011

APP USAGE METRICS

App Search Analytics | July 2011

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CURRENT EVENT APP SEARCHES
App queries correlate with real time events. The query of the month is spotify. The service was launched in the US on July 14, driving an increase in traffic of more than 250%. Related query terms such as music, internet radio, and radio also spiked during the release window.

Spo(fy  US  Launch

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10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
July

App Search Analytics | July 2011

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I N T E R N AT I O N A L S E A R C H T R E N D S
‘Free’ was again the #1 search term across all countries sampled on Android. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Angry Birds remains popular internationally.

Top App Queries by Country United Kingdom
“free” “games” “entertainment” “books” “social networking” “utilities” “puzzle games”

Top App Downloads by Country Saudi Arabia
“free” “games” “utilities” “chat” “reference” “entertainment” “productivity” Saudi Arabia • Pho.to Lab • Google+ Germany • Aldiko Book Reader • Tubemate Youtube Downloader India • Flash Player 10.3 • Angry Birds Australia • Google Books • Pandora 17 United Kingdom • Angry Birds • MP3 Downloader Canada • Pandora • Angry Birds

Canada
“free” “games” “utilities” “entertainment” “shooting games” “rpg games” “music”

Germany
“free” “games” “utilities” “adventure games” “business” “3d games” “calendar”

India
“free” “productivity” “games” “utilities” “entertainment” “business” “utility tools”

Australia
“free” “games” “utilities” “entertainment” “books” “productivity” “adventure games”

App Search Analytics | July 2011

I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Press surrounding the US Spotify launch has driven the app to the top of the iOS charts for Australia, Canada, and Germany.

Top App Queries by Country United Kingdom
“games” “productivity” “social networking” “entertainment” “puzzle games” “photography” “adventure games”

Top App Downloads by Country Saudi Arabia
“games” “chat” “puzzle games” “adventure games” “kids games” “books” “education” Saudi Arabia • Paper Toss • Google Earth Germany • Spotify • Angry Birds Lite India • Geeta Dham • PAC-MAN Lite Australia • Spotify • Flood-It! 18 United Kingdom • Paper Toss • Adobe Photoshop Express Canada • Spotify • Adobe Photoshop Express

Canada
“games” “adventure games” “free apps” “puzzle games” “books” “entertainment” “board games”

Germany
“games” “adventure games” “app” “shooting games” “action games” “puzzle games” “strategy books”

India
“puzzle games” “productivity” “games” “business” “utilities” “movies” “entertainment”

Australia
“games” “entertainment” “social networking” “productivity” “sports games” “music” “utilities”

App Search Analytics | July 2011

THE CHOMP 55- Android

App Search Analytics | July 2011

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C H O M P ’ S T O P 5 5 O F J U LY - A n d r o i d
Congratulations to Chomp’s top 55, our list of the most popular Android apps in July! Dropbox has continued its run up the charts to claim the top spot. Spotify breaks into the top 10 in its initial month. 1 2 3 4 5 6 7 8 9 10 Dropbox WeatherBug Flash Player 10.3 Spotify eBay Dictionary.com Twitter GasBuddy Google Earth Movies by Flixster Free Free Free Free Free Free Free Free Free Free Utilities Weather Utilities Music Shopping Books & Reference Social Networking Travel & Local Travel & Local Entertainment
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#21 June

#4 June #13 June

#5 June #35 June

App Search Analytics | July 2011

C H O M P ’ S T O P 5 5 O F J U LY - A n d r o i d ( 1 1 - 5 5 )
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 The Weather Channel Pandora Google Translate Tiny Flashlight + LED Lookout Mobile Security ColorNote Notepad Notes Google Sky Map Angry Birds Angry Birds Rio Dolphin Browser HD SoundHound Advanced Task Killer Angry Birds Seasons TuneIn Radio Anit-Virus Free Go SMS Pro Google Goggles Yahoo! Mail Facebook Barcode Scanner Google+ Zedge Ringtones & Wallpapers Netflix
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

Handcent SMS Evernote Google Voice Redbox Yelp Go Launcher EX Foursquare Words With Friends Free Fandango Movies Paper Toss Amazon.com VEVO Tap Tap Revenge 4 Adobe Reader Swiftkey X QuickPic Speedtest.net Mobile DailyHoroscope StumbleUpon Bank of America Poynt WebMD

App Search Analytics | July 2011

THE CHOMP 55- iOS

App Search Analytics | July 2011

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C H O M P ’ S T O P 5 5 O F J U LY - i O S
Congratulations to Chomp’s top 55, our list of the most popular iPhone apps in July! Tweetbot breaks into the top 10, Cut the Rope and IMDb remain very popular, and Spotify breaks into the top 10 in its initial month. 1 2 3 4 5 6 7 8 9 10 Tweetbot Cut the Rope Instagram IMDb Movies & TV Spotify NinJump Kindle PayPal Pocket God Mint $2.99 $0.99 Free Free Free Free Free Free $0.99 Free Social Networking Games Social Networking Entertainment Music Games Books Finance Games Finance #13 June
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#3 June #25 June #4 June

#18 June

App Search Analytics | July 2011

C H O M P ’ S T O P 5 5 O F J U LY - i O S ( 1 1 - 5 5 )
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Fruit Ninja Scoops - Ice Cream Fun For Everyone Unofficial iJustine Plants vs. Zombies Tumblr Cut the Rope Lite Speedtest.net Mobile Speed Test Urbanspoon Songify Tap Tap Revenge 3 WhatsApp Messenger Tweet - iPad edition for Twitter Shazam Groupon Facebook Doodle Jump Unblock Me FREE Fashion Story Smurf’s Village Pocket Frogs Tiny Tower Overbreak - Lite FallDown
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

Bump Hoggy Remote LinkedIn Mega Jump Pandora Radio TV Guide Mobile Adobe Photoshop Express Skype Google Search Flood-It! Backgrounds Doodle Fill Traffic Rush The Impossible Test MyTown Cube Runner Bouncedown Knots TapDefense Angry Birds Lite Living Social

App Search Analytics | July 2011

THANK YOU!

For questions, comments or additional information, please email julie@kfcomm.com

App Search Analytics | July 2011

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