You are on page 1of 2

Bank Taglines

February 15, 2010 – 2:02 pm by Shalini Amarnani A really great tagline conveys a company’s benefit with personality and attitude and the most memorable taglines connect on an emotional level. Taglines are the first step and an integral part of brand building. Their value builds for years, and over time, a good tagline can be your best and least expensive form of advertising. If your company name, logo and tagline are all working together as they should, they become an ad in and of themselves. As Jay Ehret of the marketing spotblog says Good taglines perform three important functions for your brand:
• • •

They cut through marketing clutter and communicate your brand promise in a sticky, memorable way. They are an accountability tool in that they remind you of your own brand promise. They are the customers’ indicator of a future experience.

We have made a list of taglines used by Indian banks. Surprisingly enough, many of the new Indian private sector banks do not use any tag line. Have a look Nationalised Banks Allahabad Bank Andhra bank Bank of Baroda Bank of India Bank of Maharashtra Canara Bank Central bank Dena Bank Indian Bank Indian Overseas Bank Oriental bank of Commerce Punjab and Sind Bank Punjab National Bank Syndicate bank State bank of India Union Bank of India Uco bank United bank of India A tradition of trust —–No tag line—– India’s international bank Relationships beyond banking One family one bank —–No tag line—– —–No tag line—– Trusted Family Bank Taking banking technology to the common man —–No tag line—– Where every individual is committed —–No tag line—– The name you can bank on Your faithful & friendly financial partner With you all the way —–No tag line—– —–No tag line—– —–No tag line—–

Vijaya Bank Older Private sector banks Bank of Rajasthan Citi Union Bank Federal Bank ING Vysya Bank J&K Bank Karnataka Bank Karur Vysya Bank Laxmi Vilas Bank Nainital Bank Ratnakar Bank SBI Commercial and International Bank Tamilnad Mercantile Bank A friend you can bank on Dare to dream —–No tag line—– Your perfect banking partner —–No tag line—– —–No tag line—– Your family bank across India Smart way to bank —–No tag line—– Banking with personal touch —–No tag line—– —–No tag line—– Customer oriented and committed to excellence New Private Sector Banks Development Credit bank HDFC Bank ICICI Bank Indusind bank Kotak Mahindra Bank Axis Bank Yes Bank Some international banks HSBC Standard Chartered Bank Citibank Bank of America Santander BNP Parisbas Lloyds TBS The world’s local bank —–No tag line—– Citi never sleeps (not used on the Indian website though) —–No tag line—– —–No tag line—– The bank for a changing world …for the journey —–No tag line—– —–No tag line—– —–No tag line—– —–No tag line—– —–No tag line—– —–No tag line—– Experience our expertise .