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ALL DEALS LEAK Report: May 2011 (lite version)
The FULL VERSION is available for download at the end of this Report.

www.alldealsleak.com © ADL LLP 2011. All rights reserved.

All rights reserved. distributed or published by you for any purpose. ADL Collective LLP shall not be liable for any direct or consequential loss arising from any use of material contained in this publication.alldealsleak. By alldealsleak.GENERAL DISCLAIMER This publication shall not be reproduced in whole or in part. It does not have any regard to your specific needs and preference. 2 . no warranty whatsoever is given and no liability whatsoever is accepted for any loss arising whether directly or indirectly as a result of any person or collective of persons acting on such information and advice. This publication should not be relied upon as authoritative without further being subject to the recipient’s own independent verification and exercise of judgment.com .1 Deal Reviews Site www. This publication is solely for general information and should not be construed as an offer or solicitation for the purchase of any deal/products mentioned herein. Whilst we have taken all reasonable care to ensure that the information contained in this publication is accurate.Singapore No. Accordingly. The fact that this publication has been made available constitutes neither a recommendation buy certain products/deals nor a representation that any products/deals are suitable or appropriate for the recipient. Any advice contained in this publication is made only on a general basis and is subject to change without notice. No action should be taken without first verifying the information stated in All Deals Leak. we do not guarantee the accuracy or completeness of this publication. We have not given any consideration to and have not made any investigation of the particular needs of any specific person or collective of persons as we are not in possession of any such information.com © ADL LLP 2011.

.............................................................................................................................................................................................................................................................................................................. 13 POPULARITY RANKING (2nd Division) ............................................................................alldealsleak............ 9 POPULARITY RANKING (1st Division) ........ 4 Total Revenues by Top 20 Deal Sites In Singapore ....... 15 www....................... 6 Deal Categories Summary ..................................................................................................................................................com © ADL LLP 2011...........................................................................................................................................................................................................................................................................Content Page – Don’t miss our introduction page! Introduction (MUST READ!) ......................................................................................................... 14 Appendix A ..................................................................................................... 3 ..... All rights reserved................................. 7 ADL Comments on Deals ................................................................................................................. 5 ADL’s Comments on Revenues ........................... 8 RECORD BREAKERS (For May) ..........................................................................................................................................................

com © ADL LLP 2011. available for download on the SECOND MONDAY of EVERY MONTH. 4 . Lastly.1 in Singapore! (Warning: Even more mind boggling figures than last month). if you are one who demands the FULL DETAILS of ALL THE DEALS hosted on these 36 SITES. there will be new sites entering into the fray and old sites getting eliminated out from the fierce competition every month. support us by downloading the FULL VERSION at www. All rights reserved. fret not as each report only gets better and more informative! What you are about to expect might be a bit overwhelming for this blooming industry. ADL will take a basket of all the active deal sites to monitor and to be compiled into our ALL DEALS LEAK Report.alldealsleak. so that you can easily understand what is REALLY going on! :) In this report. we have taken efforts to keep it short and sweet here. the second monthly report published for deal sites or group buying sites in Singapore! If you had missed out our first monthly report for April. As such. www.alldealsleak. We will also reveal a summary showing all the deal categories and the quantities sold.com/alldealsleakreport_may2011 Enjoy. you can expect to see the total e-revenues brought in by ALL the 36 sites (increased from 26 last month) and find out which deal site is the No. Inevitably. Popularity rankings are also included to let you track your favourite site easily. Are you involved in any of the deals that made it to our “Record-Breakers” page? Satisfy your keen sense of curiosity further by our “Record-Breakers” page where the highest grossing deal will be listed along with other unbelievable deals feat.Introduction (MUST READ!) ADL is pleased to present to ADL fans. including their INDIVIDUAL REVENUES.

com © ADL LLP 2011.Total Revenues by Top 20 Deal Sites In Singapore ADL monitored a total of 36 sites1for the month of May. Reebonz and Takemetogreatdeals purchases were not disclosed on their site.7872 to be specific. Below is the breakdown: Sales Revenue of Top 15 Deal Sites (April) Deal Groupon BigDeal Outlet StreetDeal Alldealsasia ATCrazy ShiokDeal Superdeal Insing Sgdeal DealCreation Tip-It LiveoffCoupon Voucherwow G2GDeals JigoCity Voucherlicious UrbanJourney Share2Deal Please refer to Appendix A for the list of 36 deal sites Out of the 36 sites. 4 went inactive. 5 . 1 2 www.153. However. All rights reserved. only 30 sites revenues were made publicly available. we will only feature the top 20 sites’ revenues in the pie chart below. The total revenue in April by these 36 deal sites arrives to more than SGD$7 Million dollars! OR S$7.alldealsleak.

Never did we imagine it to grow so fast though. The industry’s revenues have grown to more than 7 million from 4. though Outlet. Of course there are two reasons which the growth can be attributed to. Davids and The Soldiers”. we have mentioned the deal scenes have uniquely segmented itself in Singapore into “Goliaths. These are ATCrazy. More travel deals are being introduced out. They had brushed off competitors by shifting a gear up in introducing more valuefor-money deals with more travel deals being delievered.(as Featured in ADL’s Guide to Group Buying) This month we witnessed a huge leap in the revenues of the two biggest players (Goliaths-Deal & Groupon) as competition intensified over the No. One. the market is sure overcrowded. 4 of the sites have also gone inactive and ADL hereby hope that they can make a comeback soon. 6 . there are some up and coming sites that is noteworthy.com © ADL LLP 2011. With over 40 deal site in tiny Singapore. All rights reserved.ADL’s Comments on Revenues Last report. Bigdeal. Interestingly to note. we mentioned that the industry Is still growing as there is a big proportion of Netizens waiting to be convinced about buying coupons from online.1 position in Singapore. (like what SGdeal did) www. In our last report.alldealsleak. Lastly. and StreetDeal have secured their “Davids” positions. we have increased the number of sites being monitored to 36 from 28.ShiokDeal and AllDealsAsia (whom had started their own deal site this month) with over 100k revenues. Two.5 million last month in accordance to our analysis last month.

(Seminars. of Deals Definitions of Categories: Travel . Car servicing etc) Lucky Draw – (Promotional Giveaway by Sites etc) www. Prawning etc) Health .(Food & Beverages) Entertainment (KTV.(Shopping Vouchers etc) Charity– (Deals that raise money for charity) Service . talks and Camps etc) Retail .(Health Screening and Yoga etc) Products -(Specific items like bags etc) Workshops . Paintball.Deal Categories Summary These 36 Deal sites offered a total of 825 DEALS in the Month of May! Below is the breakdown: 250 235 185 149 200 150 100 50 0 74 43 49 21 31 22 2 14 No.alldealsleak.(Aircon Repair.com © ADL LLP 2011. All rights reserved.(Overseas or local) F&B . 7 .

g chiropractic checks) which consumers might find it not as appealing. 8 . As usual. with a star merchant. Normally. Health refers to mainly health check or yoga deals (e. It had increased to 825 from 528 (reverse of 528 is 825. we see a drop in the Health and Retail sector. The reasons behind the jump are similar to the factors behind the growth in revenues. retail deals sell well but it had decreased maybe due to the limitations of technical implementations which might not be worthwhile when compared to the number of coupons sold.com. In terms of proportion.sg) We also saw a increase in the Beauty and F&B segment (good for the consumers). increase customer loyalty and profit maximization. Interestingly. it had decreased from 79% last month.ADL Comments on Deals Comparing to the previous month of the total deals delivered. ADL hopes deal sites can find the right mix of deals to cater to a broader base of customers.com © ADL LLP 2011. In the travel deals hosted. with a particular star F&B Deal attracting an exceptional amount of buyers in the month of May (Refer to Record Breakers). it can work wonders just like what SGdeal did with their Yoshinoya deal. there was a SIGNIFICANT jump in the figures.alldealsleak. which had attracted more customers to buy in the month of May. Retail refers to discount vouchers which they can redeem for percentage off their shopping bills. All rights reserved. spooky). travel deals revenue account for 46% of the total industry revenues. we realized many are specifically targeted at the June holidays peak season. In the month of May. F&B deals are always a good strategy to remove any inertia the customer holds for a new site as F&B deals are attractive and lowly priced. If coupled. As mentioned in the last report. However it is still the main driver behind the big deal sites (most notably being Deal. www.

alldealsleak.www. All rights reserved.com © ADL LLP 2011. 9 .

10 .Up to 50% off 2D1N Stay at 4-Star Harris Resort Batam .World Luxury Hotel Awards Winner 2010.com © ADL LLP 2011.Deal. Inclusive of Ferry Ticket + Buffet Breakfast + Bowling + Massage + Shuttle to Town+Welcome Drink+Land Transfer.sg . All rights reserved.com. Only S$78 per pax instead of S$156 (Min 2 to go) www.alldealsleak.

com © ADL LLP 2011.50 for $25 Worth of Dinner Steamboat Buffet at Joaquim www. All rights reserved.Groupon. 11 .$12.sg.alldealsleak.

alldealsleak.Basically almost all the deals there www.com © ADL LLP 2011.theBalloons.sg. 12 . All rights reserved.

5% 16.529 10138 6341 5.5% 14.670 12618 7394 6.559 26288 24520 23.431 21.0% WEBSITE NAME share2deal StreetDeal Juztoday Shiokdeal LiveoffCoupon G2Gdeal sgdealzone koovs Voucherwow FANS (1/4/2011) 13.4% 4.5% 25.2% 1.com © ADL LLP 2011.8% 5.alldealsleak.4% www.081 21.746 25230 23916 18.5% 3.161 6.3% 3.POPULARITY RANKING (1st Division) WEBSITE NAME Deal Groupon BigDeal todaysmothe rhood alldealsasia Outlet Foodpon Insing Reebonzcity FANS (1/4/2011) 89075 45.0% 0.401 20288 18748 CHANGES 13.110 52.547 6207 6.5% 5.631 35.7% 0.881 6020 6.087 19646 16732 FANS (31/4/2011) 101.101 5464 5056 CHANGES 1.0% 24.060 5437 4798 FANS (31/4/2011) 13.854 33.3% 12.285 6.2% 2.1% -2. All rights reserved.6% 11. 13 .

928 1.757 2677 CHANGES 41.568 2549 FANS (31/4/2011) 4.5% 4.862 4.078 1794 1308 1142 1091 812 807 455 NA CHANGES 56.4% 1.2% 2.577 1.172 3661 3.658 3987 3.7% 82.POPULARITY RANKING (2nd Division) Website Name Sgdeal Hungrydeals gorgeousdeal Jigocity Citynomads grabme atcrazy Tip-it Takemetogreat FANS (1/4/2011) 3.328 1751 1254 1144 1065 797 320 439 NA FANS (31/4/2011) 2.440 3.alldealsleak.9% 1.3% -0.9% 152.0% Website Name Voucherlicious Urbanjourney Deal Creation theballoons Coupcult Singadeal Violetvoucher snapitfast joompr FANS (1/4/2011) 1.1% 13.912 2. 14 .592 3.2% 3.1% 75.3% 46.6% NA www.949 2.7% 0.5% 2.312 2.com © ADL LLP 2011.8% 8.8% 5. All rights reserved.554 2.872 2.

com www.takemetogreatdeals.grabme.superdeals.sg www.com www.com.com www.com (inactive) www.com www.shiokdeal.com.juztoday.gorgeousdeal.todaysmotherhood. All rights reserved.jigocity.sg www.com www.sg www.com www.violetvouchers.theballoons.com www.com (inactive) www.sg www.liveoffcoupon.outlet.voucherwow.com www.com.singadeal.sg www.voucherlicious.citynomads.com www.groupon.bigdeal.com.com www. 15 .sg www.insing.reebonzcity.hungrydeals.com www.streetdeal.sg www.Appendix A List of 36 Deal sites tracked for the month of April: www.com/deals www.sg www.com www.alldealsleak.coupcult.com (inactive) www.com © ADL LLP 2011.com www.sg www.foodpon.com (inactive) www.joompr.hungrygowhere.com www.alldealsasia.com www.com.deal.sg www.sgdeal.com www.atcrazy.koovs.g2gdeals.urbanjourney.snapitfast.com www.tip-it.sg www.com www.sg www.com www.sgdealzone.share2deal.dealcreation.

All rights reserved. you’ll obtain  The No.90 only www.Access to… ALL DEALS LEAK REPORT – May 2011(Full version) Inside. of Deals offered and Coupons sold by each of the 36 Deal sites  The total Revenues earned per deal by each of the 36 deal sites  The highest grossing deals and most bought/least bought deals by each of the 32 deal sites  The types of deals offered (by categories) by each of the 36 deal sites  The Revenues earned (by categories) by each of the 36 deal sites  Detailed analysis of the entire industry based on all the data compiled You can download the Full version of the ALL DEALS LEAK Report For one time payment of S$49. 16 .com © ADL LLP 2011.alldealsleak.

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