Brand Identity Guidelines

Contents
01 Ourrole,ourindustry,ourbrand
02 Corporatecolours
03 StudyAdelaidelogo
04 EducationAdelaidelogo
06 Co-branding
07 Corporatetypefaces
08 Typographyforonlinecommunications
09 Corporatecommunications
10 Promotionalcommunications
14 Onlinecommunications
15 Contactus
Our role Our industry Our identity guidelines
EducationAdelaideischargedwithdevelopingand
expandingSouthAustralia’sshareofthenational
educationexportmarket.WepromoteAdelaideas
acentreofeducationexcellenceandhighlightthe
manyadvantagesforinternationalstudentswho
choosetolive,studyandworkinAdelaide.
EstablishedinNovember1998underthePublic
CorporationsAct,EducationAdelaidereportsto
theMinisterforEmployment,TrainingandFurther
Education.Theorganisationgrewoutoftheformer
EducationIndustryDevelopmentCouncil(EIDC),
whichaimedtopromoteandmarkettheexport
potentialofthestate’seducationindustry.
Theorganisation’sstakeholdersincludekeySouth
AustralianGovernmentagenciesandeducation
providers,andEducationAdelaideiscommittedto
fosteringandstrengtheningtheseties.
TheStateGovernmentfundsEducationAdelaide
throughtheDepartmentofFurtherEducation,
EmploymentScienceandTechnology(DFEEST).
Principalfundingisalsoprovidedthroughthe
AdelaideCityCouncilandSouthAustralia’spublic
universities:TheUniversityofAdelaide;Flinders
University;andtheUniversityofSouthAustralia.
EducationAdelaide’smembershipprogramalso
providesmorethan35participatinginstitutions
(includingCarnegieMellonUniversityfromthe
UnitedStatesandCranfeldUniversityfromthe
UnitedKingdom)withkeymarketintelligenceand
accesstoadiverserangeofinnovative,dynamic
marketingopportunitiesandcommunitysupport
programsforstudents.
TheAustralianBureauofStatistics(ABS)statesthat
theinternationaleducationindustryprovided
$741milliontotheSouthAustralianeconomyin
2007-08;up16.5percentfromthepreviousfnancial
year.Nationally,theindustrycontributed$13.7billion
intotheAustralianeconomy.
Adelaidecontinuestoattractrecordnumbersof
internationalstudents,withmorethan27,000
choosingAdelaideasstheirstudydestinationin
2008.Thisrepresentsanincreaseof18.5percent
on2007fgures.
Internationaleducationsupportsover3,500local
jobsandisthestate’slargestservicesectorexport
andthefourthlargestoverallexport.
Internationalstudentspayfullfeesforallcoursesand
arenotsubsidisedbygovernment.Thisismandated
inFederallegislationundertheEducationServicesfor
OverseasStudent(ESOS)Act,whichisadministered
byAustralianEducationInternational(AEI).AEIis
theinternationalarmoftheFederalDepartmentof
Education,EmploymentandWorkplaceRelations
(DEEWR)inCanberra.
ThisStudyAdelaidebrandidentityguidehasbeen
createdasatoolkitforbothinternalandexternal
usetoensurethatouridentityisestablishedand
reinforced.
Thepurposeistoprovideguidelineswhichwill
assistallconcernedinensuringeveryaspectof
StudyAdelaide’sbrandidentityiscorrectlyand
effectivelypresentedatalltimes.
Itisvitalthatthebrandidentityprojectedby
StudyAdelaideismaintainedacrossallfacets
ofthebusiness.Attentiontodetailintheuse
ofthecolours,typeandgraphicconventionsof
StudyAdelaideisoftheutmostimportance.
Deviationfromthesebasicprincipleswilldilute
theeffectivenessoftheStudyAdelaidebrand
image,resultinginthelossofrecognitionby
clients,suppliersandcompetitors.
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2
Corporate colours
PrimaryRed
PMS 485 C
C0 M95 Y100 K0
R202 G44 B36
Hex#CA2C24
PaleSecondaryRed
PMS 485C(70%tint)
C0M85Y75K0
R219G75B75
Hex#DB4B4B
DarkSecondaryRed
PMS 1805 C
C30 M100 Y100K0
R153G0B0
Hex#990000
SecondaryGrey
PMS403 C
C45M35Y35K0
R150G150B150
Hex#95989A
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3
StudyAdelaide logo
TheStudyAdelaidelogoisusedwheneverourtarget
audienceisstudents,bothoverseasandlocally.Any
formofcommunicationthatfallsintothiscategory
willcarrytheStudyAdelaidelogo.
Thelogocanappearinoneoffourvariations,
dependingonthecontext.Theseareillustratedto
therightinorderofpreference.
CorrectUsage
Logo Format 1
Theredbackgroundpanelisnottobedeletedor
alteredinanyway.Preferenceisgiventothered
panelbeinganchoredontwosidestotheedgeofthe
document/design,withonesidebeingaminimum
wheretwoisnotachievable.Thisistheonlyformat
ofthelogothatmayappearoverlaidonanimage.
Logo Format 2
Thismustappearonaclearwhitebackgroundwith
considerationbeinggiventotheminimumclearance
zone.Thisformatisnevertobeoverlaidonanimage.
Thelogoisnevertoappearinitsreversedformat
withouttheredpanelbehindit.Theonlyexception
isthatitmayappearoneitherablack(formono)or
corporateredpanelthatislargerthanthestandard
logobackgroundpanel,withoutrequiringtheedgeof
thelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemono
logoversions.
Format1(preferred) Format1Mono
Format2
30mmwide 26mmwide
Clearance Zones
Note: Clearance zones apply to edges of logo that is not anchored to edge of layout. See example on pages 12 & 13.
Minimum Sizes
x
2x
2x
x
Format2Mono
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4
Education Adelaide logo
TheEducationAdelaidelogoisusedoncorporate
communicationsandgenerallyinconnectionwith
localPRandgovernmentcommunications.Itrarely
appearswithouttheStudyAdelaidelogo(see
Co-branding).
CorrectUsage
Logo Format 1
Theredbackgroundpanelisnottobedeletedor
alteredinanyway.Theseformatsmustalwaysbe
anchoredtoaminimumof2xedgesofadocument/
design.Thisistheonlyformatofthelogothatmay
appearoverlaidonanimage.Wherethelogois
unabletobeanchoredtothedocumentedgesor
bleedisnotpossible,format2istobeused.
Logo Format 2
Thisisnevertoappearonacolouredbackground
oroverlaidonanimage.Theseformatsareonly
evertoappearonasolidwhitebackgroundwith
considerationbeinggiventotheminimum
clearancezone.
Thelogoisnevertoappearinitsreversedformat
withouttheredpanelbehindit.Theonlyexception
isthatitmayappearoneitherablack(formono)or
corporateredpanelthatislargerthanthestandard
logobackgroundpanel,withoutrequiringtheedge
ofthelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemono
logoversions.
Format1(preferred) Format1Mono
Format2 Format2 Mono
51mmwide 42mmwide
HORIZONTAL VERSION
Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter.
x
x
2x
2x
x
x
Clearance Zones Note: Clearance zones apply to edge of logo that is not anchored to edge of layout.
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5
Education Adelaide logo
CorrectUsage
Logo Format 1
Theredbackgroundpanelisnottobedeletedor
alteredinanyway.Theseformatsmustalways
appearanchoredtoaminimumof2xedgesofa
document/design.Thisistheonlyformatofthelogo
thatmayappearoverlaidonanimage.Wherethe
logoisunabletobeanchoredtothedocumentedges
orbleedisnotpossible,format2istobeused.
Logo Format 2
Thisformatisnevertoappearonacoloured
backgroundoroverlaidonanimage.Theseformats
areonlyevertoappearonasolidwhitebackground
withconsiderationbeinggiventotheminimum
clearancezone.
Thelogoisnevertoappearinitsreversedformat
withouttheredpanelbehindit.Theonlyexception
isthatitmayappearoneitherablack(formono)or
corporateredpanelthatislargerthanthestandard
logobackgroundpanel,withoutrequiringtheedgeof
thelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemono
logoversions.
Format1(preferred) Format1Mono Format2 Format2 Mono
Clearance Zones
VERTICAL VERSION
Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter.
x x
2x
2x
1.5x
x
x
21mmwide 18.2mmwide
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6
Co-branding
Thissectionoutlinestherulesforbrandingwhen
boththeStudyAdelaideandEducationAdelaidelogos
areusedtogetherinthesamedocument.
Thisistoonlybeusedfordocumentsdetailingthe
specifcsoftheStudyAdelaideBrandorpresenting
theorganisationonacorporatelevel(i.e.business
cardsandstationery).
Toallowaclearlevelofdifferentiation,theprimary
logoshouldappearinitswhiteonredform,andthe
secondarylogoshouldappearinitsredonwhite
form.Whichlogoisprimaryandsecondarydepends
onthepurposeofthedocument.
Thetwologosshouldneverappearincloseproximity,
butalwayswellspaced.
Examplesofcorrectplacementappeartotheright.
Permission must always be obtained from Education
Adelaide before using co-branding.
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Avenue Business Centre,
E-8-6, Megan Avenue 1,
189 Jalan Tun Razak,
50400 Kuala Lumpur,
Malaysia
Telephone +603 2333 8819
Fax +603 4025 1411
Mobile +6017 307 9313
nithinesadurai@studyadelaide.com
www.studyadelaide.com
Nithi Nesadurai
Malaysian Coordinator Education Adelaide with compliments slip
Education Adelaide business card
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7
Corporate typefaces
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Primarytypeface
TheSans
Includesallweightsexceptextraboldandblack
(thesearetooheavy).



Secondarytypeface
Litera
Includesmediumandheavyonly.Alwaysuse
uppercaseandasaheading/displayfontonlyfor
featureitemsinstudentpromotionalitems.

Alternatetypefaces
Fordocumentsthatarepreparedinternallyand
powerpointpresentationsonly,theArialtypeface
maybeusedasanalternative.
Forbodycopythatwillbeviewedprimarilyon
screen-theArialfontfamilyshouldbeusedto
ensuregoodlegibility.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Thecorporatetypefacesareavailableforpurchasefrom:
TheSans(eitherTheSansClassicforthewholesetortheindividualfonts): http://www.fontshop.com/search/?q=TheSans&site=d&start=0&num=25
Litera: http://www.fontshop.com/search/?q=Litera&x=0&y=0
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Typography for online communications
Type
Forelectronicoronlinecommunications,the
followingstylesshouldbeobserved:
‘TheSansPlain’isusedforall<h » 1>headingswhere
possibleotherwiseArialisused.
‘Arial’isthedefaultfontusedforallbodycopy »
andheadings<h2>to<h4>.
Itispreferablethatprimarypagecopyis »
presentedonwhiteforeaseofreading.Itis
permissibletousereversetypewherethecontent
isminimalanddifferentiationisrequired.
Onlycapitaliseatthebeginningofaheadingor »
sentence,unlessapropername.
Don’tusetheunderline<u>text-decorationas »
itcanbeconfusedwithhyperlinks<a>.Usebold
<strong>oritalics<em>instead.
Avoidfont<font>andotherunnecessaryinline »
styleattributestags–allstylingshouldbe
handledbyexternalcssflesordeclaredinthe
head<head>ofthedocumentonly.
AtypicalStudyAdelaidebrandedsitewoulduse
thefollowingCSStags:
Type Styles
H » 1 (Main headings)
Thisstyleshouldbeappliedtothehighest
levelheadings
23pxnormal#ca2c24
H » 2 (Major headings)
Thisstyleshouldbeappliedtoheadingbelow
H1headings
16pxbold#505050
H » 3 (Sub headings)
Thisstyleshouldbeappliedtoheadingbelow
H2headings
14pxbold#ca2c24
H » 4 (Minor headings)
Thisstyleshouldbeappliedtoheadingbelow
H3headings
12pxbold#666666
P (Paragraphs) »
Thisstyleshouldbeusedforalldefaulttext
12pxnormal#666666
Strong (Bold) »
Formajorinlineemphasisusestrong
EM (Emphasis) »
Forminorinlineemphasisuseem
Hyperlink Styles
A (Link) »
Thisstyleshouldbeusedforalllinks
andanchors
12pxnormal#3399cc
A:hover (Rollover) »
Thisstyleshouldbeusedforalllinkand
anchorrollovers
12pxnormal#ca2c24
Hyperlinks
Usetextthatmakessensewhenreadoutofcontext.
Forexample,avoid"clickhere"(accessibilityissue).
Usetheexactnameofthepage/form/documentyou
arelinkingtointhehyperlink<a>souserscanchoose
whethertogothere.
Avoidusing'naked'urls-theseareunsightly,i.e.don't
linkhttp://www.studyadelaide.com/blog/,putthe
linkbehindthewordsStudent Blogs.
ExampleCSStags
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9
Corporate communications
Designiscleanandsimple,generallyincluding
minimalimages,ifany.Designshouldbestructured
initsappearancewithallthepiecesfttingtogether
–alltheelementsofthedesignshouldbevisually
connected.
Applicablelogo
TheEducationAdelaidelogoisusedonallcorporate
communications,andgenerallyinconnectionwith
localPRandgovernmentcommunications.Referto
pages 4and5formoredetailedinstructions.
Language
Languageandcopyshouldbekeptsimple.It
needstobeclear,conciseandavoidambiguity.
Writesimplesentencesandmakethemshort
andeasyunderstand.
Avoidbigwordsorlongsentenceswhenshorter
oneswilldo.
Copymustberelevanttoyouraudience(intrastate,
nationalandinternational).
Supportingelements
Strongcorporateredpanelsmaybeused,overlaid
atdifferenttransparencies.Allpanelsshouldbe
positionedtobleedoffthedocument.Panelborders
shouldbeeitherhorizontallyorverticallystraight.
Lessismoreforthenumberofpanelsusedina
singlelayout.
Whitekeylinesofminimumweightcanalsobe
employedinthedesign(minimumweightisdictated
byendmedium).Keylinesshouldbleedoffeitherthe
edgeofthedesignorintowhitespace.
Thearrangementofpanelsandkeylinesshould
servetosupportthepositionoftextusedwithin
thedesign.
Itemsprovidinginformationonorrelating
toEducationAdelaideasanorganisation
ADELAIDE – AUSTRALIA’S FRIENDLIEST LEARNING CITY
Welcome backpacks, the Survival Guide to Adelaide for International Students and a year-long program
of free events are reinforcing Adelaide’s reputation as Australia’s friendliest city for overseas students.
More than 13,000 new international students frommore than 120 countries will receive bright red
StudyAdelaide welcome backpacks in 2008, and the local South Australian community is being urged to
offer warmgreetings to students carrying the bags.
For the second year, a comprehensive, 60-page Survival Guide to Adelaide is also being distributed to all
new students, providing advice on everything fromfinding accommodation and part-time work
opportunities, to personal safety and free city bus routes. (Unlike Sydney and Melbourne, Adelaide’s
international students also receive the same public transport concessions as local students.)
Every year in March, the Right Honourable the Lord Mayor of Adelaide Michael Harbison plays host to
more than 650 international students at the historic Adelaide Town Hall. Business and community leaders
join with giant puppets, Aboriginal dancers, juggling acts and cuddly koalas in entertaining students and
welcoming them to the city.
The Governor of South Australia also annually hosts a farewell party for international students finishing their
studies, with South Australia’s best food and wine served in a beautiful marquee in the lush grounds of
Government House.
It’s all part of a year-long program of free StudyAdelaide events, funded and organised by Education
Adelaide.
Education Adelaide is South Australia’s peak industry organisation for international education, funded by
the South Australian Government, Adelaide City Council, the city’s three public universities and more than
35 private education providers including Carnegie Mellon University.
It’s the only government organisation of its kind in Australia with a key goal to ensure that international
students are made to feel welcome and valued during their stay in Adelaide.
One of the major activities of 2007 was the StudyAdelaide Letters Home Competition, with international
students encouraged to write home about their experiences in Adelaide, and then share their thoughts
with the South Australian community.
Free city buses, a clean environment and friendly local residents all rated among Adelaide’s best
attributes by international students taking part in the letter writing competition.
One international student wrote: “I still can remember clearly when my uncle picked me up at the airport,
that moment I cannot ever forget. Adelaide was just beautiful with the pure air, the wide blue sky and the
friendly people are just wonderful and this has helped me a lot in order to adapt to the new
environment.”
For further information, visit www.studyadelaide.com
F A C T S H E E T 2 0 0 8
1
Education Plan
2008–
2014
South Australia’s International
EDU51384_IndustryPlan_FA.indd 1 6/8/08 3:19:32 PM
That’s the number of future decision makers, champions
of Adelaide, influential business customers, potential
employees and cultural ambassadors who inject $673 million
into the South Australian economy every year.
Who are they? International students.
25,000
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10
Promotional communications
TheStudyAdelaideIdentityisbright,friendlyand
professional.Thedesignisstrong,boldandsimple–
cleanlines,fatredpanels,largeimages.With
thestrengthofthesolidcolour,usingkeylines
andconsidered,structuredplacementoftype
communicatesthehighlevelofprofessionalism
oftheorganisation.Inaddition,thegeneroususe
oflarge,livelyimagesensuresawarmthand
humanelementisalsopresent.StudyAdelaide
strivestobeinclusive,inviting,reassuringandnon
offensivetoallculturesandtargetaudiences–
parentandstudent,alike.
Applicablelogo
TheStudyAdelaidelogoisusedforalldirect
communicationwithstudents,bothoverseasand
locally,alongwithanyothermaterialthatpromotes
Adelaideasastudydestinationtostudents,
stakeholders,businessandthegeneralpublic.
Language
Presentpositive,conciseandaccuratemessages
aboutSouthAustralianinternationaleducationto
apotentialaudiencethatmaynotbefamiliarwith
thestate.
Wherepossible,alwaysturnanegativeissue
intoapositive.Forexample–‘Withoutstudent
identifcationyouwillnotreceivepublictransport
concessions’hasanegativetone.Perhapsmore
appropriatewouldbe‘WithastudentIDyouwill
beabletogetadiscountonthepriceofpublic
transport’.
Usethesimplestwords.‘Start’isbetterthan
‘commence’,‘yes’isbetterthan‘absolutely’.The
messagewillbejustaseffectivewithsimple,easyto
understandwords.
Adoptaconsistentapproachtowritingstyle,format,
placenames,etc.
Ensurethecorrectnamesareusedforpeople,titles,
places,organisations,businessnames,products,
etc.Alwayscheckthatpeople’snamesandtitlesare
correctandnotmisspelt.
Byavoidingclichésthecopywilllookstrongerand
moreprofessional.Industrybuzzwordsandjargon
shouldalsotobeavoided,especiallyasthereisa
tendencytooveruseacronymsandjargoninthe
internationaleducationindustry.Avoidtheuseof
colloquialorslangwords.
ItemspromotingAdelaideandStudyAdelaide
tobothstudentsandstakeholders.
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11
Images
Appropriatestylesofimagesincludecandid
snapshots,andrealpeople/studentsdoingreal
things.Subjectsgenerallyshouldnotbelooking
attheviewer.
Imageselectionrelevanttothepurposeofthepiece
isveryimportant-considerationmustbegivento
ageofstudents,institutions,sexandracesfeatured
intheimages.
Understandingofthetargetmarketbeforemaking
imageselectionisimperativetoensureallcultural
sensitivitiesareconsidered(e.g.areasonablelevelof
coverageonwomenneedstobeinplacefortheArab
market).
Undernocircumstancesshouldtheimagesshow
consumptionofalcohol.
Wherepossible,adesignshouldfeatureastronghero
shot,withsmallersupportingimagesifnecessary.
Imagesshouldgenerallyappearwithcleansharp
edges–blurringorfeatheringofimagescanbeused,
butshouldbedonesosparingly.
Promotional communications
Incorrect posedandcontrived Correct candid&natural
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12
Supportingelements
studyadelaide.comshouldalwaysappearon
promotionalmaterialinthefontTheSans,preferably
somewherenearthelogoandinasizeproportionate
tothelogo.
Strongcorporateredpanelsmaybeused,overlaidat
differenttransparencies.Allpanelsusedinthedesign
shouldbepositionedtobleedoffthedocument.
Panelbordersalwaysrunstraighteitherhorizontally
orvertically.Angledpanelsofcolourmayalsobe
usedtocreatecontrasttotheverticalandhorizontal
elements,howeverthisistobeusedverysparingly,
appearingonceortwiceinasingledocument.The
angleofpanelsmustbekeptconsistentthroughout.
Whitekeylines,alwaysofminimumweightcanalso
beemployedinthedesign.Keylinesshouldalsobleed
offeithertheedgeofthedesignorintowhitespace.
Keylinesalwaysrunstraight,eitherhorizontallyor
vertically.
Thearrangementofpanelsandkeylinesshould
servetosupportthepositionoftextusedwithin
thedesign.Thedesignshouldbestructuredinits
appearancewithallthepiecesfttingtogether–
alltheelementsofthedesignshouldbevisually
connected.
Useoflargetypeinadisplaycapacity,highlightsthe
keysubjectofthedocumentandsoftenstheangular
panelsandkeylines.Contrastingweightsandfont
sizeareusedtodirectfocustothekeypointand
allowthetypeagreaterlevelofinteractionwiththe
othersupportingelements.Generallyspeakingthe
largerdisplaytypeshouldalwaysbetitlecase.
Anarrowicon/patterncanbeusedeitheratalarger
sizeasabackgroundelement,orsmallerasaniconto
highlightkeypoints.Onlytobeusedonpromotional
itemsdirectedatstudents.
100%blackbitmapoverlayscanbecreatedfrom
imagesandusedasatexture,overlaidonsolidred
panelsorimages.Thisismosteffectivein2colourjobs.
Supportingcolourpalette
This palette is for use in promotional items only
Themainsecondarycolourisstatedonpage3.
Howeverforsmallhighlights(tobeusedsparingly)
thefollowingcoloursaresuitable:
Green–C50 M0 Y100 K0 – R125 G190 B40
Orange– C0 M40 Y100 K0 – R255 G155 B0
Blue–C70 M0 Y0 K0 – R45 G170 B240
Thefrstapproachtoaddcontrastingcolourtoa
design,shouldbeuseofimages.Wherenotpossible,
smallpanelsinthesupportingcoloursmaybeused.
Working in 2 colour
Colourswillberedandblack.
Redistobeusedasahighlightandinheadingtext.
Largecolouredpanelsusedwithinthedesignshould
alsobered.
Blackisusedforbodycopyandsparinglyinpanels.
Imagesshouldbekepttoaminimum,andifused
shouldbegreyscale.Thepreferredmethodfor
creatinginterestwithimagesin2colouristheuse
of100%blackbitmapoverlays.
Promotional communications
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13
Promotional communications
www.studyadelaide.com 9
S
E
T
T
L
IN
G
IN
For everything you need to know about life in Adelaide, visit
www.studyadelaide.com
To keep up to date on Adelaide
events, competitions and free
activities for international
students, join the StudyAdelaide
student database.
To join our database and receive
regular e-newsletters, email
events@studyadelaide.com
OUT OF ADELAIDE
MORE
GET
For everything you need to know about life in Adelaide, visit
www.studyadelaide.com
EDU51090_txt_EDU_X3.indd Sec1:9 29/10/07 1:14:59 PM
Flinders and Outback
Adventures
The Outback is about experiencing
extremes: from the haunting spaces
of the deserts to the incredible
camaraderie of an Outback pub;
from the timelessness of an ancient
mountain range to the intensity of
a moment beside a quiet creek; from
a culture where modernity is everything
to a culture of Dreaming, one of the
oldest on the planet...
Tours de force
Whether you’re into ecotourism or all-
out adventure, there are tour operators
waiting to take you to the edge: dive
on shipwrecks, cage dive with sharks,
swim with dolphins, watch whales...
stand on saw-toothed peaks, gaze at
10,000-year old rock art, fossick for
opal... taste native bush food, smell
a eucalypt dawn, hear koalas at night...
tell stories as they’re supposed to be
told – beside a campfire under a canopy
of stars.
Adelaide Central Market
Some three million people pass through
our famous markets every year, and no
wonder – it’s one of the most colourful
places in Oz. Here’s where you’ll buy
the best and freshest South Australian
produce, find those exotic ingredients
from around the world, or join your
mates for breakfast or coffee...
The wine lands of
South Australia
Soothing on the eye, easy on the soul
and a pleasure on the palette, South
Australia’s wine regions are legendary.
Discover the rustic idylls of the Barossa,
McLaren Vale and Clare Valley. While
away a few days visiting cellar doors,
discover real country cooking or just
kick back on a 19th century verandah
enjoying the aromas of ripening fruit
under the warm summer sun...
Kangaroo Island
Nine times the size of Singapore
and a third of it virginal bushland:
Kangaroo Island is an Ark-like paradise
of Australian native wildlife. Here’s
where you’ll see those infamous
marsupials, including the koalas,
wallabies, and even the shy platypus
and echidna.
The Adelaide Parklands
All work and no play? Not in Adelaide.
The heart of the city is literally ringed
with parklands – no fewer than 850
much-loved hectares of lawns, trees,
walking paths and sports fields. Some
of the parkland festivals include a jazz
bonanza and horse trials...
Glenelg Beach
It’s 20 minutes from the business
district, but couldn’t be further from
city living... Take the famous tram
to this gentle beachside suburb to
enjoy great food, a lively pub culture
and miles of clean white sand. (And
just when you thought you’d seen
everything, here come the dolphins.)
SNAPSHOT
Shoptastic
Fashion, fun and friends – Adelaide’s
shopping districts come with their own
style and flavour. You’ll find retro roads,
precincts of chic and villages of the
decidedly urbane.
Eat streets
They’re the parades of good eating,
the boulevards of living it up: you
might take to Gouger Street with its
slew of international cuisines and lively
pavements; you might adopt O’Connell
Street and Melbourne streets with their
sophisticated food and up-market pubs;
or the beach ’burbs for some style by
the water – or Rundle Street, or Hutt
Street or Hindley Street or... Whatever;
you’ll probably do them all.
American degrees nowavailable
in Australia…
Carnegie Mellon is the prestigious American
university offering world-class educational
and research programs.
In March 2006 it will open its first offshore
campus here in Adelaide – making the city the
first in Australia to host a foreign university and
the first to offer highly sought-after American
post-graduate degrees.
The Adelaide campus will begin by offering
three masters degree programs: a Master of
Entertainment Technology, a Master of Science
in Information Technology and a Master of
Science in Public Policy and Management.
More programs are scheduled for
forthcoming years.
More information: www.cmu.edu
Carnegie Mellon
Adelaide
Exclusive!
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1he good news is IhaI Adelaide is one oI Ihe leasI expensive ciIies in Ihe world.
ln Mercer's inIernaIional annual cosI oI living survey, Adelaide regularly achieves
an excellenI ranking as one oI Ihe mosI aIIordable ciIies.
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ncrc Lc ¦ìvc ìn Mc¦hcurnc, !2/ncrc Lc ¦ìvc ìn ¦crLh and S/
ncrc Lc ¦ìvc ìn 8rìshanc.´
LIVING COSTS OF A TYPICAL STUDENT
¦nLcrnaLìcna¦ sLudcnLs w즦 rcquìrc apprcxìnaLc¦y:
AU$14,000 PER YEAR OR
AU$270 A WEEK TO COVER
LIVING EXPENSES IN ADELAIDE
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Lhcsc ancunLs (Thìs ìs a rcugh guìdc cn¦y. kcncnhcr ycur ¦ìvìng
ccsLs arc scparaLc Lc ycur LuìLìcn íccs.)
TranspcrL írcnLhc aìrpcrL ìí ycu havc ncL
crganìscd ícr ycur ìnsLìLuLìcn Lc pìck ycu up $20
¦ccd and LranspcrL and cLhcr cxpcnscs
ícr Lhrcc wccks $200-$3S0
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cr ìL ìs ncL prcvìdcd ìn ycur acccnncdaLìcn $!00-$!S0
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kcnLa¦ 8cnd ìí ycu arc rcnLìng cíí-canpus
acccnncdaLìcn $S00-$!,000
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¦hcnc ca¦¦s hcnc $!0-$30+
INITIAL COSTS TO CONSIDER
AVERAGE WEEKLY LIVING COSTS
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(sharcd cr scparaLc) $90-$2S0
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L¦ccLrìcìLyígas $!S-$20
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REGULARLY PURCHASED ITEMS
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S¦ìcc cí pìzza $3.00-$S.S0
8rcad (¦caí) $3.07
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8cLL¦c cí waLcr (6oon¦) $2.00
Takcaway ccíícc $3.00
8ìg Mac $3.o0
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¦hcnc ca¦¦ (¦cca¦) $0.S0
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WWWSTUDYADELAIDECOM
CLICK HERE TO ASK TJ A QUESTION
'LconomisI lnIelligence UniI Worldwide CosI oI Living
CRICOS Provider Number 00365D
Partnership with The University of Adelaide,
Australia
Intensive English, pre-SACE, Years 11 and 12
Promotes, rewards and celebrates success
Strong personal and academic support
Closely managed transition fromsecondary
to tertiary education
at Adelaide University Inc.
Group of Eight
AUSTRALIA’S LEADING UNIVERSITIES
CRICOS Provider Numbers 02466E &02375G
www.usc.adelaide.edu.au
USC International
BACK TO CONTENTS
14
Online communications
Thissectiondefnesbasic"lookandfeel"elements
andgeneralrulesthatshouldbeappliedtoallweb
pagesassociatedtotheStudyAdelaidebrand.
PageLayout
Contentshouldhaveafxedwidthandcentered
withintheusersbrowser-avoidfuidlayouts.
Minimumoutputresolutionshouldbe1024x768
pixels.
TheStudyAdelaidelogomustbeappearregularly
throughoutthewebsite-preferablypositionedtop
leftorright.RefertoMasterBrandOverviewStudy
Adelaidelogo.
TheStudyAdelaidelogoshouldactasananchor<a>
backtothehomepage.
Usetablesfortabulardataonly-avoidtablesfor
visuallayout.Makeline-by-linereadingsensible.
Summarise.
Images
Strong,singleimagesshouldbeused,notacollage.
Imagesshouldalwaysbehigh-quality,livelyand
incorporatepeoplewhereverpossible-donotuse
clipartorclipart-likeillustrations.
Photosshouldbeusedintheircleanandnatural
form–avoidcolourising,addingbordersorgraphic
othereffects.
Featheringandcontouringofimagesispermitted,
butshouldbedoneminimally.
Allimageryshouldbere-sizedtotheappropriate
dimensionsofthewebpageandsavedas72dpiJPG,
GIForPNGformat.Thenatureoftheimageshould
determinewhichformatisbestsuited.
Allimagesmusthavealttags<imgalt="description"/>
specifed,evenifthereisacaption.
BACK TO CONTENTS
15
Contact us
Emailstudyadelaide@studyadelaide.com
Telephone+61884101311
EducationAdelaideproducesanumberofbrochures,
postersanddisplaymaterialsforpromotionaluseby
memberinstitutions.VisittheMemberresourcessection
ofourwebsitetoviewthesematerials.
BACK TO CONTENTS

our brand 02 Corporate colours 03 StudyAdelaide logo 04 Education Adelaide logo 06 Co-branding 07 Corporate typefaces 08 Typography for online communications 09 Corporate communications 10 Promotional communications 14 Online communications 15 Contact us . our industry.Contents 01 Our role.

Principal funding is also provided through the Adelaide City Council and South Australia’s public universities: The University of Adelaide. Flinders University. Attention to detail in the use of the colours. Our identity guidelines This StudyAdelaide brand identity guide has been created as a tool kit for both internal and external use to ensure that our identity is established and reinforced. Employment and Workplace Relations (DEEWR) in Canberra. It is vital that the brand identity projected by StudyAdelaide is maintained across all facets of the business. International education supports over 3. the industry contributed $13.5 per cent from the previous financial year. study and work in Adelaide. type and graphic conventions of StudyAdelaide is of the utmost importance. which is administered by Australian Education International (AEI). Education Adelaide’s membership program also provides more than 35 participating institutions (including Carnegie Mellon University from the United States and Cranfield University from the United Kingdom) with key market intelligence and access to a diverse range of innovative. This represents an increase of 18. The organisation’s stakeholders include key South Australian Government agencies and education providers. and the University of South Australia. Deviation from these basic principles will dilute the effectiveness of the StudyAdelaide brand image. BACK TO CONTENTS 1 . Our industry The Australian Bureau of Statistics (ABS) states that the international education industry provided $741 million to the South Australian economy in 2007-08. up 16. International students pay full fees for all courses and are not subsidised by government.500 local jobs and is the state’s largest service sector export and the fourth largest overall export. with more than 27. suppliers and competitors. Nationally.7 billion into the Australian economy.000 choosing Adelaide ass their study destination in 2008.Our role Education Adelaide is charged with developing and expanding South Australia’s share of the national education export market. dynamic marketing opportunities and community support programs for students. The organisation grew out of the former Education Industry Development Council (EIDC). which aimed to promote and market the export potential of the state’s education industry. resulting in the loss of recognition by clients. Employment Science and Technology (DFEEST). The purpose is to provide guidelines which will assist all concerned in ensuring every aspect of StudyAdelaide’s brand identity is correctly and effectively presented at all times. Education Adelaide reports to the Minister for Employment. We promote Adelaide as a centre of education excellence and highlight the many advantages for international students who choose to live. Training and Further Education. This is mandated in Federal legislation under the Education Services for Overseas Student (ESOS) Act. The State Government funds Education Adelaide through the Department of Further Education. AEI is the international arm of the Federal Department of Education. and Education Adelaide is committed to fostering and strengthening these ties. Adelaide continues to attract record numbers of international students.5 per cent on 2007 figures. Established in November 1998 under the Public Corporations Act.

Corporate colours Primary Red P MS 485 C C0 M95 Y100 K0 R202 G44 B36 Hex #CA2C24 Pale Secondary Red P MS 485 C (70% tint) C0 M85 Y75 K0 R219 G75 B75 Hex #DB4B4B Dark Secondary Red P MS 1805 C C30 M100 Y100 K0 R153 G0 B0 Hex #990000 Secondary Grey P MS 403 C C45 M35 Y35 K0 R150 G150 B150 Hex # 95989A BACK TO CONTENTS 2 .

The only exception is that it may appear on either a black (for mono) or corporate red panel that is larger than the standard logo background panel. with one side being a minimum where two is not achievable. x 2x 2x x Minimum Sizes 30 mm wide 26 mm wide BACK TO CONTENTS 3 . These are illustrated to the right in order of preference. Format 1 (preferred) Format 1 Mono Correct Usage Format 2 Format 2 Mono Clearance Zones Note: Clearance zones apply to edges of logo that is not anchored to edge of layout. This format is never to be overlaid on an image. Preference is given to the red panel being anchored on two sides to the edge of the document/design. This is the only format of the logo that may appear overlaid on an image. The same set of guidelines applies to the mono logo versions. Logo Format 1 The red background panel is not to be deleted or altered in any way. Logo Format 2 This must appear on a clear white background with consideration being given to the minimum clearance zone. depending on the context. The logo can appear in one of four variations.StudyAdelaide logo The StudyAdelaide logo is used whenever our target audience is students. Any form of communication that falls into this category will carry the StudyAdelaide logo. See example on pages 12 & 13. both overseas and locally. without requiring the edge of the logo background panel to be visible. The logo is never to appear in its reversed format without the red panel behind it.

This is the only format of the logo that may appear overlaid on an image. These formats must always be anchored to a minimum of 2x edges of a document/ design. 51 mm wide 42 mm wide BACK TO CONTENTS 4 . These formats are only ever to appear on a solid white background with consideration being given to the minimum clearance zone. Where the logo is unable to be anchored to the document edges or bleed is not possible. The logo is never to appear in its reversed format without the red panel behind it. x x x x 2x 2x Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter. The only exception is that it may appear on either a black (for mono) or corporate red panel that is larger than the standard logo background panel. It rarely appears without the StudyAdelaide logo (see Co-branding).Education Adelaide logo The Education Adelaide logo is used on corporate communications and generally in connection with local PR and government communications. Format 2 Format 2 Mono Clearance Zones Note: Clearance zones apply to edge of logo that is not anchored to edge of layout. The same set of guidelines applies to the mono logo versions. Logo Format 2 This is never to appear on a coloured background or overlaid on an image. HORIZONTAL VERSION Format 1 (preferred) Format 1 Mono Correct Usage Logo Format 1 The red background panel is not to be deleted or altered in any way. format 2 is to be used. without requiring the edge of the logo background panel to be visible.

VERTICAL VERSION Correct Usage Format 1 (preferred) Format 2 Format 1 Mono Format 2 Mono Clearance Zones x 1. The logo is never to appear in its reversed format without the red panel behind it. format 2 is to be used. The same set of guidelines applies to the mono logo versions. 21 mm wide x 2x .5x x x 18. Logo Format 2 This format is never to appear on a coloured background or overlaid on an image. This is the only format of the logo that may appear overlaid on an image.2 mm wide BACK TO CONTENTS 5 2x Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter. These formats are only ever to appear on a solid white background with consideration being given to the minimum clearance zone. These formats must always appear anchored to a minimum of 2x edges of a document/design. Where the logo is unable to be anchored to the document edges or bleed is not possible.Education Adelaide logo Logo Format 1 The red background panel is not to be deleted or altered in any way. without requiring the edge of the logo background panel to be visible. The only exception is that it may appear on either a black (for mono) or corporate red panel that is larger than the standard logo background panel.

The two logos should never appear in close proximity.e.studyadelaide. 50400 Kuala Lumpur. This is to only be used for documents detailing the specifics of the StudyAdelaide Brand or presenting the organisation on a corporate level (i. 189 Jalan Tun Razak. Examples of correct placement appear to the right. Permission must always be obtained from Education Adelaide before using co-branding. To allow a clear level of differentiation. the primary logo should appear in its white on red form. Malaysia Telephone +603 2333 8819 Fax +603 4025 1411 Mobile +6017 307 9313 nithinesadurai@studyadelaide.com www. Which logo is primary and secondary depends on the purpose of the document. and the secondary logo should appear in its red on white form. E-8-6. but always well spaced. Megan Avenue 1.Co-branding This section outlines the rules for branding when both the StudyAdelaide and Education Adelaide logos are used together in the same document. business cards and stationery). Nithi Nesadurai Malaysian Coordinator Avenue Business Centre.com Education Adelaide with compliments slip Education Adelaide business card BACK TO CONTENTS 6 .

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Secondary typeface Litera Includes medium and heavy only.Corporate typefaces Primary typeface TheSans Includes all weights except extra bold and black (these are too heavy).com/search/?q=Litera&x=0&y=0 BACK TO CONTENTS 7 . Alternate typefaces For documents that are prepared internally and powerpoint presentations only.fontshop.com/search/?q=TheSans&site=d&start=0&num=25 Litera: http://www. For body copy that will be viewed primarily on screen - the Arial font family should be used to ensure good legibility. the Arial type face may be used as an alternative. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 The corporate type faces are available for purchase from: TheSans (either TheSans Classic for the whole set or the individual fonts): http://www. Always use uppercase and as a heading/display font only for feature items in student promotional items.fontshop.

» Arial’ is the default font used for all body copy ‘ and headings <h2> to <h4>.com/blog/. » void font <font> and other unnecessary inline A style attributes tags – all styling should be handled by external css files or declared in the head <head> of the document only. » on’t use the underline <u> text-decoration as D it can be confused with hyperlinks <a>. » t is preferable that primary page copy is I presented on white for ease of reading. Avoid using 'naked' urls - these are unsightly. Example CSS tags A typical StudyAdelaide branded site would use the following CSS tags: Type Styles » H1 (Main headings) This style should be applied to the highest level headings 23px normal #ca2c24 » H2 (Major headings) This style should be applied to heading below H1 headings 16px bold #505050 » H3 (Sub headings) This style should be applied to heading below H2 headings 14px bold #ca2c24 » H4 (Minor headings) This style should be applied to heading below H3 headings 12px bold #666666 » P (Paragraphs) This style should be used for all default text 12px normal #666666 » Strong (Bold) For major inline emphasis use strong » EM (Emphasis) For minor inline emphasis use em Hyperlink Styles » A (Link) This style should be used for all links and anchors 12px normal #3399cc » A:hover (Rollover) This style should be used for all link and anchor rollovers 12px normal #ca2c24 BACK TO CONTENTS 8 .e.studyadelaide. It is permissible to use reverse type where the content is minimal and differentiation is required.Typography for online communications Type For electronic or online communications. For example. i. the following styles should be observed: » TheSans Plain’ is used for all <h1> headings where ‘ possible otherwise Arial is used. » nly capitalise at the beginning of a heading or O sentence. Hyperlinks Use text that makes sense when read out of context. Use bold <strong> or italics <em> instead. avoid "click here" (accessibility issue). don't link http://www. unless a proper name. Use the exact name of the page/form/document you are linking to in the hyperlink <a> so users can choose whether to go there. put the link behind the words Student Blogs.

Keylines should bleed off either the edge of the design or into white space.Corporate communications Items providing information on or relating to Education Adelaide as an organisation Design is clean and simple. a comprehensive. potential employees and cultural ambassadors who inject $673 million into the South Australian economy every year. Adelaide’s international students also receive the same public transport concessions as local students. Business and community leaders join with giant puppets. Refer to pages 4 and 5 for more detailed instructions. The Education Adelaide logo is used on all corporate communications. (Unlike Sydney and Melbourne. that moment I cannot ever forget. The arrangement of panels and keylines should serve to support the position of text used within the design. the Survival Guide to Adelaide for International Students and a year-long program of free events are reinforcing Adelaide’s reputation as Australia’s friendliest city for overseas students. BACK TO CONTENTS 9 . That’s the number of future decision makers. Copy must be relevant to your audience (intrastate. and generally in connection with local PR and government communications. Language and copy should be kept simple. The Governor of South Australia also annually hosts a farewell party for international students finishing their studies. Design should be structured in its appearance with all the pieces fitting together – all the elements of the design should be visually connected.000 new international students from more than 120 countries will receive bright red StudyAdelaide welcome backpacks in 2008. Adelaide City Council.studyadelaide. Write simple sentences and make them short and easy understand. a clean environment and friendly local residents all rated among Adelaide’s best attributes by international students taking part in the letter writing competition. and the local South Australian community is being urged to offer warm greetings to students carrying the bags. Adelaide was just beautiful with the pure air. with international students encouraged to write home about their experiences in Adelaide. funded by the South Australian Government. Free city buses. For the second year. concise and avoid ambiguity. if any.com 2008– 2014 Language EDU51384_IndustryPlan_FA. White keylines of minimum weight can also be employed in the design (minimum weight is dictated by end medium). Less is more for the number of panels used in a single layout.indd 1 6/8/08 3:19:32 PM 25. generally including minimal images.) Every year in March. Panel borders should be either horizontally or vertically straight. It’s the only government organisation of its kind in Australia with a key goal to ensure that international students are made to feel welcome and valued during their stay in Adelaide. with South Australia’s best food and wine served in a beautiful marquee in the lush grounds of Government House. providing advice on everything from finding accommodation and part-time work opportunities. One of the major activities of 2007 was the StudyAdelaide Letters Home Competition. funded and organised by Education Adelaide. influential business customers. the wide blue sky and the friendly people are just wonderful and this has helped me a lot in order to adapt to the new environment. It needs to be clear. 60-page Survival Guide to Adelaide is also being distributed to all new students. One international student wrote: “I still can remember clearly when my uncle picked me up at the airport. visit www. the Right Honourable the Lord Mayor of Adelaide Michael Harbison plays host to more than 650 international students at the historic Adelaide Town Hall. the city’s three public universities and more than 35 private education providers including Carnegie Mellon University. Education Adelaide is South Australia’s peak industry organisation for international education. overlaid at different transparencies.000 Who are they? International students. Avoid big words or long sentences when shorter ones will do. All panels should be positioned to bleed off the document. More than 13. It’s all part of a year-long program of free StudyAdelaide events. ADELAIDE – AUSTRALIA’S FRIENDLIEST LEARNING CITY South Australia’s International Education Plan 1 Welcome backpacks. juggling acts and cuddly koalas in entertaining students and welcoming them to the city. and then share their thoughts with the South Australian community. Aboriginal dancers. to personal safety and free city bus routes. Supporting elements FACT SHEET 2008 Applicable logo Strong corporate red panels may be used. champions of Adelaide. national and international).” For further information.

both overseas and locally. Always check that people’s names and titles are correct and not misspelt. titles. stakeholders. structured placement of type communicates the high level of professionalism of the organisation. By avoiding clichés the copy will look stronger and more professional. Industry buzzwords and jargon should also to be avoided. Applicable logo The StudyAdelaide logo is used for all direct communication with students. For example – ‘Without student identification you will not receive public transport concessions’ has a negative tone. Avoid the use of colloquial or slang words. bold and simple – clean lines. business names. place names. using keylines and considered. alike. StudyAdelaide strives to be inclusive. concise and accurate messages about South Australian international education to a potential audience that may not be familiar with the state. along with any other material that promotes Adelaide as a study destination to students. inviting. lively images ensures a warmth and human element is also present. ‘yes’ is better than ‘absolutely’. Use the simplest words. reassuring and non offensive to all cultures and target audiences – parent and student. Language Present positive. business and the general public. friendly and professional.Promotional communications Items promoting Adelaide and StudyAdelaide to both students and stakeholders. Where possible. Adopt a consistent approach to writing style. The design is strong. etc. The StudyAdelaide Identity is bright. BACK TO CONTENTS 10 . the generous use of large. Ensure the correct names are used for people. large images. The message will be just as effective with simple. ‘Start’ is better than ‘commence’. products. places. In addition. etc. always turn a negative issue into a positive. organisations. easy to understand words. Perhaps more appropriate would be ‘With a student ID you will be able to get a discount on the price of public transport’. format. flat red panels. With the strength of the solid colour. especially as there is a tendency to overuse acronyms and jargon in the international education industry.

Where possible. a design should feature a strong hero shot. institutions.Promotional communications Appropriate styles of images include candid snapshots.g. Image selection relevant to the purpose of the piece is very important - consideration must be given to age of students. Images should generally appear with clean sharp edges – blurring or feathering of images can be used. but should be done so sparingly. Understanding of the target market before making image selection is imperative to ensure all cultural sensitivities are considered (e. with smaller supporting images if necessary. a reasonable level of coverage on women needs to be in place for the Arab market). Images Correct candid & natural Incorrect posed and contrived BACK TO CONTENTS 11 . Under no circumstances should the images show consumption of alcohol. sex and races featured in the images. Subjects generally should not be looking at the viewer. and real people/students doing real things.

Red is to be used as a highlight and in heading text. overlaid on solid red panels or images. Supporting colour palette This palette is for use in promotional items only The main secondary colour is stated on page 3. either horizontally or vertically.Promotional communications Supporting elements studyadelaide. however this is to be used very sparingly. should be use of images. However for small highlights (to be used sparingly) the following colours are suitable: Green – C50 M0 Y100 K0 – R125 G190 B40 Orange – C0 M40 Y100 K0 – R255 G155 B0 Blue – C70 M0 Y0 K0 – R45 G170 B240 The first approach to add contrasting colour to a design. This is most effective in 2 colour jobs. 100% black bitmap overlays can be created from images and used as a texture. Panel borders always run straight either horizontally or vertically. Working in 2 colour Colours will be red and black. small panels in the supporting colours may be used. The preferred method for creating interest with images in 2 colour is the use of 100% black bitmap overlays. Use of large type in a display capacity. highlights the key subject of the document and softens the angular panels and keylines. Images should be kept to a minimum. overlaid at different transparencies. Black is used for body copy and sparingly in panels. Keylines always run straight. Angled panels of colour may also be used to create contrast to the vertical and horizontal elements. White keylines. Contrasting weights and font size are used to direct focus to the key point and allow the type a greater level of interaction with the other supporting elements. Generally speaking the larger display type should always be title case. Keylines should also bleed off either the edge of the design or into white space. The angle of panels must be kept consistent throughout. Where not possible. always of minimum weight can also be employed in the design. preferably somewhere near the logo and in a size proportionate to the logo. or smaller as an icon to highlight key points. appearing once or twice in a single document. The arrangement of panels and keylines should serve to support the position of text used within the design. All panels used in the design should be positioned to bleed off the document. BACK TO CONTENTS 12 .com should always appear on promotional material in the font TheSans. The design should be structured in its appearance with all the pieces fitting together – all the elements of the design should be visually connected. and if used should be greyscale. An arrow icon/pattern can be used either at a larger size as a background element. Only to be used on promotional items directed at students. Large coloured panels used within the design should also be red. Strong corporate red panels may be used.

cmu. one of the oldest on the planet. walking paths and sports fields.com www. a lively pub culture and miles of clean white sand.edu. but couldn’t be further from city living.. Tours de force Whether you’re into ecotourism or allout adventure. visit GET www. Flinders and Outback Adventures Kangaroo Island The wine lands of South Australia The Outback is about experiencing extremes: from the haunting spaces of the deserts to the incredible camaraderie of an Outback pub. Nine times the size of Singapore and a third of it virginal bushland: Kangaroo Island is an Ark-like paradise of Australian native wildlife.studyadelaide. All work and no play? Not in Adelaide. wallabies. Here’s where you’ll see those infamous marsupials. competitions and free activities for international students. Adelaide Eat streets The Adelaide Parklands Soothing on the eye..000 PER YEAR OR AU$270 A WEEK TO COVER LIVING EXPENSES IN ADELAIDE REGULARLY PURCHASED ITEMS More information: www. cage dive with sharks.. taste native bush food. gaze at 10.000-year old rock art... USC International Partnership with The University of Adelaide. Discover the rustic idylls of the Barossa. rewards and celebrates success Strong personal and academic support Closely managed transition from secondary to tertiary education www.com For everything you need to know about life in Adelaide. Years 11 and 12 Promotes. They’re the parades of good eating.) AU$14. email events@studyadelaide.. McLaren Vale and Clare Valley.Promotional communications at Adelaide University Inc. and even the shy platypus and echidna. you might adopt O’Connell Street and Melbourne streets with their sophisticated food and up-market pubs. you’ll probably do them all. fossick for opal. join the StudyAdelaide student database. trees.. pre-SACE. watch whales.. The Adelaide campus will begin by offering three masters degree programs: a Master of Entertainment Technology.... swim with dolphins.usc. the boulevards of living it up: you might take to Gouger Street with its slew of international cuisines and lively pavements. Australia Intensive English. a Master of Science in Information Technology and a Master of Science in Public Policy and Management.com 9 29/10/07 1:14:59 PM SETTLING IN CRICOS Provider Numbers 02466E & 02375G CRICOS Provider Number 00365D Group of Eight AUSTRALIA’S LEADING UNIVERSITIES EDU51090_txt_EDU_X3. find those exotic ingredients from around the world. (And just when you thought you’d seen everything. More programs are scheduled for forthcoming years. or the beach ’burbs for some style by the water – or Rundle Street. easy on the soul and a pleasure on the palette. Exclusive! American degrees now available in Australia… Carnegie Mellon is the prestigious American university offering world-class educational and research programs. You’ll find retro roads. fun and friends – Adelaide’s shopping districts come with their own style and flavour. Whatever.. including the koalas..studyadelaide. from a culture where modernity is everything to a culture of Dreaming.edu INITIAL COSTS TO CONSIDER CLICK HERE TO ASK TJ A QUESTION BACK TO CONTENTS 13 . Shoptastic Fashion. precincts of chic and villages of the decidedly urbane.indd Sec1:9 SNAPSHOT Adelaide Central Market Some three million people pass through our famous markets every year. discover real country cooking or just kick back on a 19th century verandah enjoying the aromas of ripening fruit under the warm summer sun.adelaide. here come the dolphins.au MORE OUT OF ADELAIDE To keep up to date on Adelaide events... Take the famous tram to this gentle beachside suburb to enjoy great food. In March 2006 it will open its first offshore campus here in Adelaide – making the city the first in Australia to host a foreign university and the first to offer highly sought-after American post-graduate degrees. or Hutt Street or Hindley Street or. Carnegie Mellon LIVING COSTS OF A TYPICAL STUDENT AVERAGE WEEKLY LIVING COSTS Glenelg Beach It’s 20 minutes from the business district. To join our database and receive regular e-newsletters. from the timelessness of an ancient mountain range to the intensity of a moment beside a quiet creek. or join your mates for breakfast or coffee. Some of the parkland festivals include a jazz bonanza and horse trials.. While away a few days visiting cellar doors.. visit For everything you need to know about life in Adelaide. there are tour operators waiting to take you to the edge: dive on shipwrecks. stand on saw-toothed peaks. South Australia’s wine regions are legendary.studyadelaide. tell stories as they’re supposed to be told – beside a campfire under a canopy of stars.. Here’s where you’ll buy the best and freshest South Australian produce.com www. smell a eucalypt dawn. The heart of the city is literally ringed with parklands – no fewer than 850 much-loved hectares of lawns. and no wonder – it’s one of the most colourful places in Oz. hear koalas at night.

Feathering and contouring of images is permitted. single images should be used. All images must have alt tags <img alt="description"/> specified. GIF or PNG format. but should be done minimally.Online communications This section defines basic "look and feel" elements and general rules that should be applied to all web pages associated to the StudyAdelaide brand. All imagery should be re-sized to the appropriate dimensions of the webpage and saved as 72dpi JPG. Images Strong. Images should always be high-quality. lively and incorporate people wherever possible - do not use clip art or clip art-like illustrations. Refer to Master Brand Overview Study Adelaide logo. adding borders or graphic other effects. even if there is a caption. not a collage. Page Layout Content should have a fixed width and centered within the users browser - avoid fluid layouts. BACK TO CONTENTS 14 . Make line-by-line reading sensible. The StudyAdelaide logo should act as an anchor <a> back to the homepage. The nature of the image should determine which format is best suited. The StudyAdelaide logo must be appear regularly throughout the website - preferably positioned top left or right. Minimum output resolution should be 1024x768 pixels. Summarise. Photos should be used in their clean and natural form – avoid colourising. Use tables for tabular data only - avoid tables for visual layout.

Visit the Member resources section of our website to view these materials.Contact us Email studyadelaide@studyadelaide. posters and display materials for promotional use by member institutions. BACK TO CONTENTS 15 .com Telephone +618 8410 1311 Education Adelaide produces a number of brochures.

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