Project Report Of Share Khan - Document Transcript

1. 2. Project Report on “ Demat account” By Chintan P. Gandhi Gunjan S. Shah 1 PROJECT TITLE “ Demat account” A report submitted in fulfillment of the requirements of MBA program COMPANY GUIDE FACULTY GUIDE Mr. Harshit Sur Poonam Purohit MBA – Finance, MBA- HR, Phd(pursuing) Relationship Manager, BIMS, Sharekhan Ltd., Baroda. Baroda. SUBMITTED BY Chintan Gandhi 520843213 & Gunjan Shah 520843078 MBA 3rd Semester- Finance 2 PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person, I achieved a better knowledge about sales. The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic “Share Khan Demat Account”. 3 Acknowledgement It was a great opportunity for us to work with Sharekhan Ltd., pioneers in the field of Finance Industry. We are extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible. Firstly, we would like to thank our Company Guide Mr. Harshit Sur who has been a constant source of inspiration for us during the completion of this project. He gave us invaluable inputs during our endeavor to complete this project. We are indebted to all staff of Sharekhan Ltd for their valuable support and cooperation during the entire tenure of this project. Not to forget, all those who have kept our spirits surging and helped delivering our best. We thank our faculty guide Mrs. Poonam Purohit who helped us out at every critical situation that We faced in our project and gave us her valuable advice to solve problems. We want to give our special thanks to all members of BIMS, for providing us opportunity to work on this project with this great organization. At last We would like to thank all the respondents met in the preparation, who gave their valuable time to provide us required information and their honest support to complete our project in time. Chintan Gandhi REG. NO: 520843213 & Gunjan Shah REG.NO: - 520843078 4 CERTIFICATE OF COMPLETION This is certify that the Final Project report entitled “Demat Account” submitted Summer Internship report of the requirement for the degree of MBA, is a work carried out by Chintan Gandhi, Reg No. – 520843213 and Gunjan Shah, Reg No. - 520843078 under my supervision and guidance. Comapany Guide: (_______________________) 5 taBLe oF contentS FoR PRoJect RePoRt Details of Document Page No. 1 Introduction of Share Market 7 2 Company Profile 17 3 SWOT Analysis 28 4 Discussion on Training 30 5 Demat Account of Sharekhan Ltd. 34 6 Buying and Selling 57 7 Need for the Study 61 8 Competitors 62 9 Objective 77 10 Research Methodology 78 11 Data analysis and Interpretation 86 12 Observation and Finding 96 13 Limitation 98 14 Suggestion 100 15 Conclusion 102 16 Bibliography 103 Introduction of Stock Market Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. The East India Company was the





dominant institution in those days and business in its loan securities used to be transacted towards the close of the eighteenth century. 6 7. By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-61 the American Civil War broke out and cotton supply from United States of Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers increased to about 200 to 250. However, at the end of the American Civil War, in 1865, a disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. 87). In 1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association" (which is alternatively known as "The Stock Exchange"). In 1895, the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated. Thus in the same way, gradually with the passage of time number of exchanges were increased and at currently it reached to the figure of 24 stock exchanges. TRANSACTION CYCLE: 7 Decision to Placing Order trade Funds or Securities Transaction Trade Execution Cycle Settlement of trades Clearing of Trades A person holding assets (Securities/Funds), either to meet his liquidity needs or to reshuffle his holdings in response to changes in his perception about risk and return of the assets, decides to buy or sell the securities. He selects a broker and instructs him to place buy/sell order on an exchange. The order is converted to a trade as soon as it finds a matching sell/buy order. At the end of the trade cycle, the trades are netted to determine the obligations of the trading member’s securities/funds as per settlement cycle. Buyer/seller delivers funds/ securities and receives securities/ funds and acquires ownership of the securities. A securities transaction cycle is presented above. Just because of this Transaction cycle, the whole business of Securities and Stock Broking has emerged. And as an extension of stock broking, the business of Online Stock broking/ Online Trading/ E-Broking has emerged. 8 At the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a place in a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact business. In 1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association" (which is alternatively known as “The Stock Exchange "). In 1895, the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated. HISTORY OF ONLINE TRADING: Online stock trading is very old concept for big institutions who trade thru private networks owned by Reuter's "Instinet" and a system called "Posit" since 1969. But it becomes internet based for lay men only in late 90s. Funny, that actually idea was first time used by a company making Beer called "WIT beer" to help its shareholders trade its shares. That’s how "WIT Capital" was born which is considered pioneer of this concept. It was made mainstream and household name by a offshoot of Charles Schwab & Co called eSchwab which is used by millions of people in USA. Lot of NRI's i know play in US stock market even when they come to India for holidays via website of eSchwabe. There are other serious players like E*trade, DATEK online etc. All this companies ask you to start account with US $5000 and you can buy and sell stock using these funds. They also issue you a



check book which you can use to make payments from this account. Or use their ATM card to withdraw cash from your stock trading account. Today practically every big name brokerage firm offers online stock trading as it reduces their costs. Earlier they had army of brokers on phone with clients executing trade, which is done by computers accepting orders from clients directly. This firm now offers human access to high net worth accounts, and to rest at charge per trade. 9 10. E- Broking - A small beginning: You have some money to dabble with. Trading shares on BSE/NSE has always been your dream. When will you ever find the time? And besides, the hassle of finding a broker is not easy. Realizing there is untapped market of investors who want to be able to execute their own trades when it suits them, brokers have taken their trading rooms to the Internet. Known as online brokers, they allow you to buy and sell shares via Internet. There are 2 types of online trading service: discount brokers and full service online broker. Discount online brokers allow you to trade via Internet at reduced rates. Some provide quality research, other don’t. Full service online brokerage is linked to existing brokerages. These brokers allow their clients to place online orders with the option of talking/ chatting to brokers if advice is needed. Brokerage rates here are higher.,,,, Geojit,,, are some of the online broking sites in India. With Net trading in securities and rapid consolidation between multiple stock exchanges, the international securities marketplace is fast becoming a "global village" through the creation of a universal virtual equity market. Compared to the Western countries, online trading is still in its infancy in India. With trading turnover at around Rs. 10 crores per day from online trading compared to a combined gross turnover of around Rs. 9000-10,000 crores handled by the BSE and NSE together, online trading has a long way to go. INTERNET TRADING IN INDIA: In the past, investors had no option but to contact their broker to get real time access to market data. The Net brings data to the investor on line and net broking enables him to trade on a click. Now information has become easily accessible to both retail as well as big investors. 10 11. The development of broking in India can be categorized in 3 phases: 1. Stock brokers offering on their sites features such as live portfolio manager, live quotes, market research and news to attract more investors. 2. Brokers offering on line broking and relationship management by providing and offering analysis and information to investors during broking and non-broking hours based on their profile and needs, that is, customized services. 3. Brokers (now e-brokers) will offer value management or services such as initial public offerings on line, asset allocation, portfolio management, financial planning, tax planning, insurance services and enable the investors to take better and well- considered decisions. In the US, 82 per cent of the deals are done on line. The European on line broking market is expected to be of $8 billions and is likely to raise five fold by 2002. In India, presently Internet trading can take place through the order routing system, which will route client orders to exchanges trading systems for execution of trades on stock exchanges (NSE and BSE). This will also require interface with banks to facilitate instant cash debit or credit and the depository system for debit or credit of securities. OBJECTIVES OF INTERNET TRADING • Increase transparency in the markets. • Enhance market quality through improved liquidity, by increasing quote continuity and market depth. • Reduce settlement risks due to open trades, by elimination of mismatches. • Provide management information system (MIS). • Introduce flexibility in system, to handle growing volumes easily and to support

the growth is starker. creation of a fair and efficient market and. and with the inauguration of the Tata Iron and Steel Company Limited in 1907. and so it went out of existence. current estimates suggest . If the numbers are considered for only the retail segments. Many new associations were constituted for the purpose and Stock Exchanges in all parts of the country were floated.Indian cotton and jute textiles. As new mills were floated. and a coal boom between 1904 and 1908. Ahmedabad gained importance next to Bombay with respect to cotton textile industry. those dealing in them found in the stock market as the only outlet for 12 13. their activities. RANGE OF PRODUCT AND SERVICES: Market Size: Growth of Online Brokerage market: In five years of its existence in India. when boom expansion of market activity. sugar. the industrial revolution was on the way in India with the Swadeshi Movement. under the name and style of "The Madras Stock Exchange" with 100 members. which was followed by a slump. (In 1957 the name was changed to Madras Stock Exchange Limited). Other leading cities in stock market operations: 11 12. Also tea and coal industries were the other major industrial groups in Calcutta. In 1920. the stock market activity improved. some leading brokers formed "The Calcutta Stock Exchange Association". On June 1908. in the 1870's there was a sharp boom in jute shares. In 1937. domestic institutions. which was followed by a boom in tea shares in the 1880's and 1890's. reduction of the systematic risks. Indian Stock Exchanges An Umbrella Growth: The Second World War broke out in 1939. They were anxious to join the trade and numerous others swelled their number. The Uttar Pradesh Stock Exchange Limited (1940). Of the rest of the retail segment. After the Share Mania in 1861-65. due to the First World War. the number of members stood reduced from 100 to 3. Almost half of the Rs 5. the jute industry was to Calcutta. in 1943. bullion. Institutions aren't online customers anyway.000 crore daily market volumes on the NSE are accounted for by non-retail entities such as foreign institutional investors. when India was fully mobilized as a supply base. However. paper and flour mills and all companies generally enjoyed phenomenal prosperity. mutual funds and arbitrage traders. these are: Investor protection. the need for a Stock Exchange at Ahmedabad was realized and in 1894 the brokers formed "The Ahmedabad Share and Stock Brokers' Association". amalgamated into the Delhi Stock Exchange Association Limited. What the cotton textile industry was to Bombay and Ahmedabad. seeds and other commodities. Lahore Stock Exchange was formed in 1934 and it had a brief life. many mills originated from Ahmedabad and rapidly forged ahead. In the beginning of the twentieth century. an important stage in industrial advancement under Indian enterprise was reached. which was incorporated in 1936. It was merged with the Punjab Stock Exchange Limited. But. On account of the restrictive controls on cotton. through Internet trading three fundamental objectives of securities regulation can be easily achieved.000 crore-6. especially in South India where there was a rapid increase in the number of textile mills and many plantation companies were floated. Nagpur Stock Exchange Limited (1940) and Hyderabad Stock Exchange Limited (1944) were incorporated. It gave a sharp boom. In Delhi two stock exchanges Delhi Stock and Share Brokers' Association Limited and the Delhi Stocks and Shares Exchange Limited . the then demure city of Madras had the maiden thrill of a stock exchange functioning in its midst. the situation changed radically. a stock exchange was once again organized in Madras .Madras Stock Exchange Association (Pvt) Limited. • Besides. online broking has grown to account for a tenth of the total trading volumes. by 1923.were floated and later in June 1947. steel. After 1880. In 1935.

They are as follows: • NSE brings an integrated stock market trading network across the nation. And capital market being one of the major sources of long-term finance for industrial projects. Trading members can stay at their offices and execute the trading. director of India bulls offers an example. commercial paper. India cannot afford to damage the capital market path. Formation of the National Stock Exchange (NSE): With the liberalization of the Indian economy. • Delays in communication. etc. small investors and foreign investors will not be interested in capital market operations. analysts expect their number to keep doubling every year until 30-40 per cent of India's overall trades are done online.That is one of the reasons why more than 60 per cent of Sharekhan’s online trading turnover comes from non-metros. • Investors can trade at the same price from anywhere in the country since inter-market operations are streamlined coupled with the countrywide access to the securities. Industrial Finance Corporation of India. The prices at which the buyer and seller are willing to transact will appear on the screen. Recognized members of NSE are called trading members who trade on behalf of themselves and their clients. Industrial Credit. "These customers were made to pay higher charges by small brokers. Trading at NSE can be classified under two broad categories: (a) Wholesale debt market and (b) Capital market. through a communication network. late payments and the malpractices prevailing in the traditional trading mechanism can be done away with greater operational efficiency and informational transparency in the stock market operations. it was found inevitable to lift the Indian stock market trading system on par with the international standards. treasury bills. where transparency is low in offline trading. there were 11. Banga.5 lakhs are unique users. In this regard NSE gains vital importance in the Indian capital market system. certificate of deposit. public sector unit bonds. the National Stock Exchange was incorporated in 1992 by Industrial Development Bank of India. "Traders from Ajmer use our online platform. As more surfers take to trading online. The Internet's effect here has more to do with the bandwidth it has created for both brokers and clients. On the basis of the recommendations of high-powered Pherwani Committee. NSE has several advantages over the traditional trading exchanges.that online broking's reach is close to 30 per cent. Why people trust NSE? Unbiased: .making to open a branch there. and Investment Corporation of India." Thanks to the new channel. faster in the non-metros. It's still a small proportion of the estimated 3 crore Internet users in the country. Unless stock markets provide professionalized service. Participants include trading members and large players like banks who take direct settlement responsibility. which adopts the principle of an order-driven market. As of September this year. volumes are growing 13 14. with the support of total computerized network. It would otherwise have been prohibitively loss. since they weren't aware of the market rates." says Vikash Shankar of Sharekhan. Wholesale debt market operations are similar to money market operations . Trading at NSE takes place through a fully automated screen-based trading There are two kinds of players in NSE: (a) Trading members and (b) Participants. all Insurance Corporations. When the prices match the transaction will be completed and a confirmation slip will be printed at the office of the trading member.institutions and corporate bodies enter into high value transactions in financial instruments such as government securities.7 lakhs Internet trading accounts registered with the NSE. since they are linked 14 15. as is the case in some mature Internet markets like South Korea's. of which roughly 9. selected commercial banks and others.

The firm’s online trading and investment site www. This information is useful not only to the banks but also to the issuers and investors. Consistency: The Exchange ensures that everyday the NSE-MIBID/MIBOR along with the respective standard deviations are disseminated to the market at 0955 (IST) for overnight rate and at 1215 (IST) for 14 day. making it transparent with the aspiration of the market. The bootstrapping technique guards against the possibility of cartelization and of extreme observations influencing the mean Scientifically Computed: The methodology of "Polling" with "Bootstrapping" is scientific and the values are generated through a system that has been extensively tested. Forward Rate Agreements. a net-based executable application that emulates the broker terminals along with host of other information relevant to the Day Traders. Market Representation: NSE-MIBID/MIBOR is based on rates polled by NSE from a representative panel of 31 banks/institutions/primary dealers. online trading. On April 17. NSE. The NSE-MIBID/MIBOR rate is used as a bench mark rate for majority of deals struck for Interest Rate Swaps. The site gives access to superior content and transaction facility to retail customers across the country. investor friendly language and high quality research. Known for its jargon-free. which has over eight decades of experience in the stock broking business. Floating Rate Debentures and Term Deposits.The National Stock Exchange of India (NSEIL) has been trusted by the securities markets for its unbiased independence and – was launched on Feb 8. trimming the data set of its extreme values and computation of the mean and its standard deviation. 15 16. is one of the leading retail stock broking house of SSKI Group which is running successfully since 1922 in the country. Derivatives. 2002 Sharekhan launched Speed Trade. Company Profile Sharekhan Ltd. identification of outliers. Ensuing transparency helps the market participants to judge the market mood and the probable rate one is likely to encounter in the market. This was for the first time that a netbased trading 17 . 2000. Usage: 16 17. investment advice etc. To derive a true representative benchmark for the market NSE ensures that trimming at any point does not exclude more than 20% of the observation for the bid and for the ask rates. which is not only reliable but has no vested interest of its own in the market movements. the site has a registered base of over one lakh customers. It is the retail broking arm of the Mumbai-based SSKI Group. depository services. The function of forecasting has become more meaningful as the information comes from a source.sharekhan. The objective has been to let customers make informed decisions and to simplify the process of investing in stocks. Reliable: The high level of co-relation between actual deals and the reference rate gives an indication of its reliability. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE. The technique involves generating multiple data sets based on the rates polled with a dynamically determined number of iterations. Excessive trimming may lead to loss of information whereas no trimming may lead to excessive influence of the extreme values. Elimination of Noise: The trimming procedure is vulnerable to market manipulation of the rates due to the amount of sampling noise. The content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. 1 month and 3 month rates. Transparent: The reference rate is released to all the market participants simultaneously through various media.

HUJl. station of this caliber was offered to the traders. Planetasia. January 2004 edition. Get everything you need at a Sharekhan outlet! All you have to do is walk into any of our 640 share shops across 280 cities in India to get a host of trading related services . Mission : To educate and empower the individual investor to make better investment decisions through quality advice and superior service. Vignette.400013 Nature of Business : Service Provider 18 19. Far East. Gujarat Pipavav. Spider Software Pvt Ltd. Number of Employees : Over 3500 Website : www. ACHIEVEMENTS OF SHAREKHAN: A 20. Online Services and Technical Research. Sharekhan has always believed in investing in technology to build its business. etc by ‘Business Today’. SSKI’s institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio investment in the country. “Awaaz customers Award 2005”.• Among the top 3 branded retail service providers • No. UK and US. The Morakhiya family holds a majority stake in the company. SSKI holds a sizeable portion of the market in each of these segments.000 plus retail customers being serviced through centralized call centers/ web solutions. like Sun Microsystems. Some of the clients include BPL Cellular Holding. New initiatives Portfolio management Services and commodities trading. Oracle.000 clients. The company has used some of the best-known names in the IT industry.18. Sharekhan’s ground network includes over 331 centers in 137 cities in India which provide a host of trading related services. from India. It has 60 institutional clients spread over India. the SSKI group ventured into institutional broking and corporate finance 18 years ago. ¬ 2. Foreign Institutional Investors generate about 65% of the organization’s revenue. in terms of the size of deal. sector tapped etc. Nexgenix. ¬ Future Plans: Winners of “Best Financial Website” award. The group has placed over US$ 1 billion in private equity deals. Microsoft. Asia money.Maharashtra. and Shopper’s Stop. Sharekhan is infact. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. India’s most preferred brokers within 5 years. Essar. Online BSE and NSE executions (through BOLT♣Vision : To be the best retail brokering Brand in the retail business of stock market. Intel & Carlyle are the other investors.sharekhan.00. 19¬ 250 independent investment managers/ franchisee servicing 50. The Corporate Finance section has a list of very prestigious clients and has many ‘firsts’ to its credit.00. In the last six months Speed Trade has become a de facto standard for the Day Trading community over the net. Verisign Financial Technologies India Ltd. HSBC. Pioneers of online trading in India amongst the top 3 online trading websites Rated among the top 20 wired companies along with Reliance. 1 player in online business • Largest network of branded broking outlets in the country serving more than 7. Slogan : Your Guide to The Financial Jungle. To build its trading engine and content. Cambridge Technologies.000 highly valued clients. Awarded ‘Top Domestic Brokerage House’ four times by Euro money and Services : Depository Services. ¬ Branches / Semi branches servicing affluent / aggressive traders through high skill financial advisor. Most preferred financial destination amongst online broking customers. with a daily turnover of over US$ 2 million.our friendly customer service staff will also help you with any accouts related queries you may have. With a legacy of more than 80 years in the stock markets. Year of Establishment : 1925 Headquarter : ShareKhan SSKI A-206 Phoenix House Phoenix Mills Compound Lower Parel Mumbai . A Sharekhan outlet offers the following services: & . Hutchison. PROFILE OF THE COMPANY : Name of the company : Sharekhan ltd. INDIA.

demat and other queries. TOOLS AND EXECUTION services for investors. ¬ I dream Productions ¬ SSKI Corporate Finance ¬ S. Sharekhan became the first broking house to embrace new technology for faster. billing. online chat. Dinesh Murikya – Owner of the company: The Sharekhan Group of Companies was brought to life by Mr. These services are accessible through its centers across the country over the internet (through the website www. Kantilal Ishwarlal Securities ¬ SSKI Investor Services Ltd (Share khan) ¬1800-227050 from anywhere in India. printed reports and SMS on their mobile phone. one can get access to a wide range of information on Sharekhan limited’s 21♣Mutual Funds Distribution 22. He ventured into stock trading with an intention to raise capital for his own independent enterprise. Under his leadership. Investment Advice : Sharekhan has dedicated research teams of more than 30 people for fundamental and technical email or live chat on www. EDUCATION. One can also get a useful set of knowledge-based tools that will empower him to take informed decisions. Its customer service can be contacted via a toll-free as well as over the Voice Tool. Mr. One can get access to its powerful online trading tools that will help him take complete control over his investment in shares. it has been providing institutionallevel research and broking services to individual investors.broking house was established in 1925.sharekhan. In the Asia Money broker's poll held recently. Accessibility : Sharekhan provides ADVICE. Convenience : One can call its Dial-NTrade number to get investment advice and execute his transactions. he recognised the opportunity offered by the stock market to serve individual investors. content-rich portal. stocks to watch out for etc) 20♣ Free access to investment advice from Sharekhan's Research team ♣NEAT terminals) 21. have a dedicated call-centre to provide this service via a Toll Free Number 1800-22-7500 & I dream Production UK Pvt Ltd.S. However. Archfund Properties Pvt Ltd. Tarun Shah started his . SSKI Group Companies- 23.Sharekhan ValueLine (a monthly publication with reviews of recommendations. Thus India’s first retail-focused stock. Dinesh Murikya. Its analysts constantly track the pulse of the market and provide timely investment advice to its clients in the form of daily research emails. Knowledge : In a business where the right information at the right time can translate into direct profits. Ever since it launched Sharekhan as its retail broking division in February 2000. Mr. Sharekhan ltd. more effective and affordable services to retail investors. Customer Service : Sharekhan limited’s customer service team will assist one for any help that one may require relating to transactions. Xavier’s College. Tarun Shah – Chief Executive Officer (CEO) of the company: A science graduate from St. Technology : With its online trading account one can buy and sell shares in an instant from any PC with an internet connection.sharekhan. 22¬ Fin flow Investment Pvt Ltd. SSKI won the 'India's Best Broking House for 2004 ' award. ¬ Palm spring estates Pvt Ltd. Mumbai. Daily research reports and market review (High Noon♣ & Depository Services: Demat♣ Live Market Information ♣ Personalised Advice ♣ Cool trading products (Daring Derivatives and Market Strategy) ♣ Daily trading calls based on Technical Analysis ♣ Pre-market Report (Morning Cuppa) ♣Eagle Eye) & IPOs♣ Commodities Trading ♣ Derivatives Trading (Futures and Options) ♣Remat Transactions & Internet-based Online Trading: SpeedTrade REASON TO CHOOSE SHAREKHAN LIMITED Experience : SSKI has more than eight decades of trust and credibility in the Indian stock market. SHAREKHAN LIMITED’S MANAGEMENT TEAM: Mr.

equity sales and brokerage. In 1987. Shankar Vailaya heads the operations. • SSKI the parent company of Share Khan has more than eight decades of trust and credibility in the Indian stock market.Sales Executives ……1. Hierarchy of Sharekhan: . At present Jaideep’s responsibilities include spearheading Sharekhan’s online foray and overall customer acquisition effort. Shankar has managed broking operations through the most turbulent times of the post securities scam period in 1992 and has managed to steer clear of a flurry of bad papers in the market during 1994-95. • Online services • Commodities trading • Dial-n-trade • Portfolio management • Share shops • Fundamental research • Technical research FINANCIAL PRODUTS AVAILABLE AT SHAREKHAN: 26 27. To ensure that SSKI’s foray into retail stock broking business through Sharekhan meets with the same success every other SSKI venture has. Shah was able to change and adopt the new business practices to achieve significant growth in a competitive environment. the commitment and hardwork of Mr. Mr.. 24 25. ……4…. . All you have to do is open a Sharekhan FirstStep Dealer account and we'll guide you through the investing process.. he joined SSKI. He is responsible for settlements.E. A year later he took over the reigns of the online business at Sharekhan. which included project finance. Tarun Shah. SWOT ANALYSIS Strengths: 28 29. Mr.. Jaideep Arora – Director (Products & Technology) of the company: Jaideep Arora. Ltd. a brokerage firm with over five decades of legendary service to its credit. depository operations. Country Head Cluster Head Regional Head SERVICES: Branch Head Always wanted help on what the stock market is all about? Been wondering about how all this works? Well. Shankar Vailaya – Director (Operations) of the company: A graduate in commerce from the University of Mangalore and an Associate of The Member of the Institute of Chartered Accountants of India. risk and compliance and regulatory & other legal commitments and Treasury. ¬ 24..Tech from IIT (Kanpur) and his PGDM from IIM Kolkata..…2… ……3…….. Tarun Shah moved in to spearhead this new effort as CEO of the Sharekhan. completed his B. During his tenure there he set up and headed the ‘Institutional Equity Brokerage Desk’ at ICICI Securities & Finance Co. • It is a pioneer in online trading with a turn over of Rs. investments etc..the Sharekhan FirstStep is a City Sales Manager designed especially for those who are brand new program new to investing in shares. Accepting new challenges is a way of life for Mr. 27 Trainee 28. Mr. Jaideep joined Sharekhan in June 2000 as Head of Product Development. His hands on approach and rigorous experience in sales led him to higher challenges that the capital markets provided. finance and legal functions.O. Jaideep worked with ICICI for 8 years where his work spanned a gamut of functions. The capital markets at that time was undergoing a sea change in its character and SSKI under the vision and guidance of Shripal Morakhia and 23¬ Share khan Commodities Pvt Ltd.. ➢ Pathik Gandotra : Head of Research ➢ Rishi Kohli : Vice President of Equity Derivatives ➢ Nikhil Vora : Vice President of Research PRODUCTS AND SERVICES OF SHAREKHAN LIMITED : The different types of products and services offered by Sharekhan Ltd. C. are as follows: • Equity and derivatives trading • Depository services 25 26.professional life in sales and marketing in a chemicals company. Mr.400crores and more than 800 peoples working in the organization. you don't need to fret any more . In .

• Other players are providing margin funds to investors on easy terms where as there is no such facility in share khan.the Asian Money Broker’s poll SSKI won the “India’s best broking house for 2004” award. etc. • As interest on fixed deposits with post office and banks are all time low. • It can easily tap the retail investors with small saving through promotional channels like print media. Opportunities: • With the booming capital market it can successfully launch new services and raise its client’s base.sharekhan. So far fulfillment of the targets one needs to: • Capitalize on the old and loyal clientage which can be building slowly by advising people in the best possible way. Generation of leads : Since I was new in the field so I had to start from scratch and generate new leads to sustain in the market. hear words for which a marketer should be always prepared to hear. 29 30. Corporate calls always remained more difficult to crack with respect to retail sector. It took me one one day to crack Hi-tech Gears. • Focuses more on HNIs than retail investors which results in meager market-share as compared to close competitors. though it looked difficult to achieve in the beginning. Threats: • Aggressive promotional strategies by close competitors may hamper Share Khan’s acceptance by new clients. • Lesser emphasis on customer retention. • Lack of awareness among customers because of non-aggressive promotional strategies (print media. • Increasing usage of internet through broadband connectivity may boost a whole new breed of investors for trading in securities. DISCUSSION ON TRAINING Student’s work profile(role and responsibilities) : I worked there with SHAREKHAN LTD. • Lack of sufficient branch-offices for speedy delivery of services. • More and more players are venturing into this domain which can further reduce the earnings of Share Khan. with a profile of sales trainee. more and more small investors are entering into stock market. After the third week my performance also improved and I was able to get close to the targets. Weakness: • Localized presence due to insufficient investments for country wide expansion. • Share Khan provides multi-channel access to all its customers through a strong online presence with www. Although the rate of conversion remained very less. 250 share shops in 130 cities and a call-center based Dial-n-Trade facility • Share Khan has dedicated research teams for fundamental and technical research. • Generating new leads through various activities. etc). I often got success and generated many leads through it but it also landed me in awkward position where the customer were in different mood and made us 31 32. after getting the product knowledge in the first week at the branch I was also allotted distributor to work with. In the initial phase I was accompanied by more experienced staff. Which constantly track the pulse of the market and provide timely investment advice free of cost to its clients which has a strike rate of 70-80%. To get awareness . • Abolition of long term capital gain tax on shares and reduction in short term capital gain is making stock market as hot destination for investment among small The most important aspect for the role of trainee is trust. This activity gives me mixed result. for cold calling the quality and accent remains a very important criterion. This profile offers me to understand the need of customer and provide them the best deal possible with maximization of the profit. Cold calling is one of the trusted ways of getting to the customers without meeting them. newspapers. both for the company as well as for the customer. At SHAREKHAN LTD. The corporate were the most difficult and most temping to get the business from. 30 31. electronic media. After I became known to the market and procedure I started attending calls alone only.

2. Why demat? The demat account reduces brokerage charges. LIMITATIONS: 1. This account is popular in India. • People risk appetite is very low. This helped me to implement cross selling to get better results. so they are afraid of mutual fund as well. Share khan Demat Accounts Overview of Demat Account : Demat account allows you to buy. Although the market regulator. enables quick ownership of securities on settlement resulting in increased liquidity. Cold Calling: • Voice and accent plays a major role. It also helps you avoid bad deliveries caused by signature mismatch. • Ability to project a telephone personality (Enthusiasm. “Eighty percent of our business comes from 20 percent of our customers" is a frequent statement at any sales convention. I analyze their needs. Whether they want to go for investment purpose or insurance or both. It is also safe. a demat account. 34 35. Is a demat account a must? Now a day. friendliness) • Flexibility: can adapt to different types of clients and new situations. • People do not want insurance products. The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. has allowed trades of up to 500 shares to be settled in physical form. word of mouth. • The right time to call a customer cannot be decided. secure and convenient. • Time consuming • Less success rate 32 33. If they agree to it then either we send across the agents to close the deal or close it themselves. we need to have: • Good Communication Skills (Voice quality is clear and articulate) • Persistent and able to bounce back from rejection • Good organizational skills. Corporate: • Time consuming • Contacts with higher authorities play a major role Description of live experience : I was supposed to use the database provided by the company to make cold calls or by directly meeting people to get new leads. The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. practically all trades have to be settled in dematerialized form. it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN). While making cold calls. So a demat account is a must for trading and investing. as the customer may in a different mood at the time of calling. • Lack of knowledge and less awareness about demat account. While talking to customers. provides easy receipt of public issue allotments. There's hardly a sales executive who is not aware of the 80/20 rule”. • Misguidance by agents. is a type of banking account which dematerializes paperbased physical stock shares. and 37 38. the abbreviation for dematerialized account. avoids confusion in the ownership title of securities. 35 36. makes pledging/hypothecation of shares easier. Using a good database is very essential. As of April 2006.of the every product I attended diversified calls. the Securities and Exchange Board of India (SEBI). Problems faced while selling products: • Customer dissatisfied with the services. postal delays and loss of certificates in . nobody wants physical shares any more. Suggest them the plan that best suits them. 36 37. • People fear that Sharekhan Being a Private company and a new entrant may be able to sustain or not. • Past experience. and the deadline for submission of PAN details to the depository lapsed on January 2007. 33 34. In India. sell and transact shares without the endless paperwork and delays.

Holding investment in equity and debt instruments in a single account. They all are held electronically in you’re a/c. avoid filling up of transfer deeds. In case the BO Account at transferor DP is a joint account. the BO Account at transferee DP should also be a joint account in the same sequence of ownership. ¬ immediate transfer of securities. The DP may revise the charges by giving 30 days notice in advance. Example : let’s say your portfolio has 100 of SATYAM. 2006. the investor has to sign an agreement with DP in a depository prescribed standard format. Demat account holders can also avoid stamp duty (as against 0. Just as you have to open an a/c with a bank if you want to save your money. Steps involved in opening a demat account : First an investor has to approach a DP and fill up an account opening form. Surrender the certificates of physical shares for dematerialization .1. ¬ Reduction in paper work. ¬ Elimination of risks associated with physical certificates such as bad delivery. theft etc. Besides. and obtain quick receipt of such benefits as stock splits and bonuses. provided the BO Account/s at 39 40. All these will show in you’re a/c. i. The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI. DP should provide the investor with a copy of the agreement and schedule of charges for their future reference. DEMAT Benefits? 41. you need to open a demat a/c if you want to buy or sell stocks. theft or mutilation. 200 of IBM and 120 of TCS shares. delays . make cheque payments etc. What is dematerialization? Dematerialization is the process by which physical certificates of an investor are converted to an equivalent number of securities in electronic form and credited into the investor’s account with his/her DP. ¬transferee DP and at transferor DP are one and the same. identical in all respects. You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically. so you don’t have to possess any physical certificate that you own these shares. You can open more than one depository account in the same name with single DP/ multiple DPs. 2005 advised that with effect from January 09. So it just like a bank a/c where actual money replaced by shares. 2006. ¬ A safe and convenient way to hold securities. production of PAN card in original at the time of opening of account has been made mandatory effective from April 01. Further. which is also called BO ID (Beneficiary Owner Identification number). All applicants should carry original documents for verification by an authorized official of the depository participant. fake securities .5 per cent payable on physical shares). 2. No minimum balance is required to be maintained in a depository account. even one share can be sold. The DP will open the account in the system and give an account number. 3. 2005. SEBI has vide circular dated November 09. which details rights and duties of investor and DP. Why DEMAT a/c likes a BANK a/c? 38 39.etc. by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository. under his signature. no charges shall be levied by a depository on DP and consequently.e. and custody charges vide circular dated January 28. it eliminates risks associated with forgery. DEMAT Conversion :. transaction charges for credit of securities. counterfeiting and loss due to fire. ¬ No stamp duty on transfer of securities(0. Further. No odd lot problem .transit.5 % on physical shares). Rights: 1. Further. 40¬ Reduction in transaction cost. SEBI has rationalized the cost structure for dematerialization by removing account opening charges.

for granting them a certificate of registration to act as DPs. 1996 prescribe a minimum net worth of Rs. ¬ 42. This method does away with all the risks and hassles normally associated with your depository participants. which is more than a century old. SEBI registered depository’s :.50 lakh for stockbrokers. minimize risk and reduce costs. he should comply with the specified net worth criterion separately for each such depository. In the depository system. which is more or less similar to holding funds in bank accounts. After dematerializing the certificates.NSDL :. Depository participant updates demat a/c of the investor. R&T agents and non-banking finance companies (NBFC). Depository participant submit the certificates to the registrar to the issuer company. 4. They are the intermediaries between the depository and the investors. a DP is an entity that is registered as such with SEBI under the provisions of the SEBI Act. Using innovative and flexible technology systems. Consequently. 2. we play a quiet but central role in developing products and services that will continue to nurture the growing needs of the financial services industry. This depository promoted by institutions of national stature responsible for economic development of the country has since established a national infrastructure of international standard that handles most of the trading and settlement in dematerialized form in Indian capital market. NSDL: Although India had a vibrant capital market. depositories can fix a higher net worth criterion for their DPs. registrar updates accounts and informs depository of the completion of dematerialization. However. 3.50 lakh prescribed by SEBI (D&P) Regulations. the paper-based settlement of trades caused substantial problems like bad delivery and delayed transfer of title till recently. NSDL aims at ensuring the safety and soundness of Indian marketplaces by developing settlement solutions that increase efficiency. NSDL works to support the investors and brokers in the capital market of the country. DEPOSITORY PARTICIPANTS: A Depository Participant (DP) is described as an agent of the depository. a DP can offer depository-related services only after obtaining a certificate of registration from SEBI. the cost of transacting in a depository environment is considerably lower as compared to transacting in certificates. securities are held in depository accounts. NSDL requires a minimum net worth of Rs. Also. If a stockbroker seeks to act as a DP in more than one depository. SEBI (D&P) Regulations. It also provides services related to transactions in securities. 5. Registrar confirms the dematerialization request from depository. The relationship between the DPs and the depository is governed by an agreement made between the two under the Depositories Act. other categories of DPs. the first depository in India.National securities depository limited CDSL :. Instruments : The changes in the regulatory framework of the capital market and fiscal policies have also resulted in newer kinds of financial instruments (securities) being introduced in the market. Depository updates its accounts and informs the depository participant. What is a Depository? A depository is an organisation which holds securities of investors in electronic form at the request of the investors through a registered Depository Participant. No minimum net worth criterion has been prescribed for 42 43. The enactment of Depositories Act in August 1996 paved the way for establishment of NSDL. 6. Transfer of ownership of securities is done through simple account transfers.Central depository services limited Minimum net worth required for a depository is 100 crores 41¬ Nomination facility. As per the provisions of this Act. 7. Depository participant intimates depository of the request through the system. At NSDL. a lot of financial innovation by companies . In a strictly legal sense.100 lakh to be eligible to become a DP as against Rs.

This will enable faster turnover of stock and more liquidity with the investor. the interest rate. However. etc • Debentures • Bonds • Preference Share • Equity Shares • Government securities • Capital Market Processes • Initial Public Offering (IPO) • Private Placement • Preferential Offer/Rights Issue • Private Placement Benefits of Depository System: In the depository system. etc. · Elimination of problems related to change of address of investor. the ownership and transfer of securities takes place 43 44. once the securities are credited to the investors account on pay out. thus exposing the investor to the cost of obtaining duplicate certificates and advertisements. · Immediate transfer and registration of Securities In the depository environment.e. etc In case of change of address or transmission of demat shares. . · Elimination of all risks associated with physical certificates Dealing in physical securities have associated security risks of theft of stocks. NSDL provides for direct credit of non-cash corporate entitlements to an investors account. bonus. The variations in all these instruments depend on the tenure. At the outset. etc.e. 44 45. investors are saved from undergoing the entire change procedure with each company or registrar. In a depository environment good money certainly begets good quality of assets. once holdings of an investor are dematerialized. debt instruments and units of mutual funds. leading to better controls. transmission. This waiver extends to equity shares. the normally accepted practice is to hold the securities in street names i. by means of electronic book entries. loss of certificates during movements through and from the registrars. thereby ensuring faster disbursement and avoiding risk of loss of certificates in transit.e. NSDL provides numerous direct and indirect benefits. buyer was required to take the risk of transfer and face uncertainty of the quality of assets purchased. like: · Elimination of bad deliveries In the depository environment. he becomes the legal owner of the securities. · Reduction in handling of huge volumes of paper · Periodic status reports to investors on their holdings and transactions. To overcome this. the nature of security. if the investors miss a book closure the securities are not good for delivery and the investor would also stand to loose his corporate entitlements. they cannot be held "under objection". the investor has to send it to the company's registrar so that the change of ownership can be registered.all of which can be traded – being introduced. This problem does not arise in the depository environment. This process usually takes around three to four months and is rarely completed within the statutory framework of two months thus exposing the investor to opportunity cost of delay in transfer and to risk of loss in transit. · No stamp duty For transfer of any kind of securities in the depository. 45 46. There is no further need to send it to the company's registrar for registration. · Faster settlement cycle The exclusive demat segments follow rolling settlement cycle of T+2 i. Faster disbursement of non-cash corporate · benefits like rights.who are now permitted to undertake treasury operations has resulted in newer kinds of instruments . the question of bad delivery does not arise i. Having purchased securities in the physical environment. not to register the change of ownership. this system rids the capital market of the dangers related to handling of paper. the collateral security offered and the trading features. ·Reduction in brokerage by many brokers for trading in dematerialized securities Brokers provide this benefit to investors as dealing in dematerialized securities reduces their back office cost of handling paper and also eliminates the risk of being the introducing broker. In the physical environment. the settlement of trades will be on the 2nd working day from the trade day. mutilation of certificates.

Hot keys similar to broker’s terminal. Real-time streaming quotes. Simple and Secure Interactive Voice Response based system for authentication IV.50 . c. e. There are different charges for Intraday and Delivery. CHARGE STRUCTURE : Fee structure for General Individual: Charges Classic Account Trade Tiger Account Account Opening Nil Nil Brokerage Intra – day – 0. Alerts and reminders. tic-by-tic charts. where the investor is a registered holder of securities. This account allow investors to buy and sell stocks online along with the following features like multiple watch lists.10% Intra – day – 0. Real-time portfolio tracking with price alerts and Instant credit & transfer. f. IPO investments. b. highest value etc. Single screen interface for cash and derivatives. NSE F&O & BSE.50% BROKARAGE: 49 50. Multiple Charting. It is ideal for active traders and jobbers who transact frequently during day’s session to capitalize on intra-day price movement.) g. Instant order Execution and Confirmation. f. DELIVERY: It is the three day transaction. Single screen trading terminal for NSE Cash. g.Two dedicated numbers(1800-227500 and 39707500) for placing the orders using cell phones or landline phones II. Instant order and trade confirmations by e-mail. You have to buy or sell the shares within the day only.sharekhan. Online trading account for investing in Equities and Derivatives 47 48. d. Demat and digital contracts. ·Elimination of problems related to selling securities on behalf of a minor A natural guardian is not required to take court approval for selling demat securities on behalf of a minor. If you are buying any share then you have to sell it within three days including the buying day. h. It is the charge taken by the guiding company for helping you in buying and selling your shares. This account comes with the following features: a. j. which enables one to buy and sell in an instant.50% Delivery – 0. 48 49. After hours order placement facility between 8. TYPES OF ACCOUNT IN SHAREKHAN LIMITED : Sharekhan offers two types of trading account for its clients : ➢ Classic Account (which include a feature known as Fast Trade Advanced Classic Account for the online users) and ➢ Trade Tiger Account CLASSIC ACCOUNT : This is a User Friendly Product which allows the client to trade through website www.Investors have to only inform their DP with all relevant documents and the required changes are effected in the database of all the companies.30 am c. i. It includes thre and is suitable for the retail investor who is risk-averse and hence prefers to invest in stocks or who does not trade too frequently. TRADE TIGER ACCOUNT: This is an internet-based software application. professional advice of Sharekhan limited’s Tele Brokers V.10% Delivery – 0. · Ease in portfolio monitoring Since statement of account gives a consolidated position of investments in all instruments. get the trusted. INTRADAY: The day to day buying and selling or daily transactions are called as Intraday. This account comes with the following features: a. Instant cash transfer facility against purchase & sale of shares. Back-up facility to place trades on Direct Phone lines. Technical Studies. Live market debts. T+2 = Today + 2 days Depository Charges: Account Opening Charges Nil Annual Maintenance Charges 1st Year Nil 2nd Year 415/.00 am and 9. b. Integration of: Online Trading + Demat Account + Cash to Margin. 46 47. Automatic funds transfer with phone banking facilities (for Citibank and HDFC bank customers) III. The day you buy the share and the next two days after that day is called as Delivery. Integrated Banking. e. d. Market summary (Cost traded scrip. Free trading through Phone (Dial-n-Trade): I.

he can call on 022-66621111 ¬llowing are the ways to open an account with Sharekhan Ltd.90. 20000 that means Rs. Saving Bank Statement** (should be latest) ¬ Photocopy of the clients’ PAN Card which should be duly attached ¬prospective clients to give them demonstration and making them undergo the formalities to open the account.40% higher 6000/. then he will get a exposure of 4 times of Rs.51. Passport (valid) b. Delivery – 0. Lease or Rent Agreement. But Exposure always helps the customer to invest more and more in profit making scripts. pin code of the city.If a customer invests Rs. Insurance Policy (should be latest and should be in the name of the client) i. Or If one stays in 100000. After that the forms that has collected from the clients. Example :.. Sharekhan has a huge network all over India (640 centers in 280 cities).07 2% or Rs. 20000 * 4 = Rs. (Single Side) whichever is Delivery – 0. his nearest Sharekhan Ltd. 51 52.05% 0. is scrutinized in the branch and then it is sent to Mumbai for further processing where after a few days the clients’ account are generated and activated. j. investor has to open an account.20% whichever is higher EXPOSURE: Sharekhan also helps their customers by providing them a Four time Exposure.aspx” link to find out the nearest branch.a) Futures Options 2000/.com and click on the option “Open an Account” to fill a small query form which will ask the individual to give details regarding his name. PREPAID ACCOUNT: There are three types of Prepaid account are provided to the customers accordingly they make transactions more and more. HOW TO OPEN AN ACCOUNT WITH SHARE KHAN LIMITED ? For online trading with Sharekhan Ltd. After that the executives of the respective branches contact the prospective clients over phone or through email and give them information regarding the various types of accounts and the documents they need to open an account and then fix appointment with the 52¬ One can send them an email at info@sharekhan. his email address.: 53. 20000. Electricity Bill (should be latest and should be in the name of the client) f. All Prepaid accounts are valid for One year only.sharekhan. ¬ One need to call them at phone number provided below and asks that he want to open an account with them. Fo One can also visit the site www. they will sell the loss amking shares first.Intra-day – 0. within 5 days the customer have to pay back the amount otherwisw they will sell your shares. ¬ One can visit any one of Sharekhan Limited’s nearest branches. But only for Five days. shop and his preferences regarding the type of account he wants.75.50. One can call on the Toll Free Number: 1800-22-7500 to speak to a Customer Service executive b. then also you may face the sane problem.Intraday – 0. If you make any frod . Scheme of Prepaid Brokerage : Prepaid Brokerage Cash Futures and Options (p. city he lives in. Ration Card d. one for the Account 53¬ Photo copy of any of the following documents duly attached which will serve as correspondence address proof: a.04% 0.5% or Rs. Two cheques drawn in favour of Sharkhan Limited.05 1. Delivery – 0. Telephone Bill (should be latest and should be in the name of the client) g. Voter’s ID Card c. After the accounts are activated. Driving License (valid) e. Flat Maintenance Bill (should be latest and should be in the name of the client) h.04 1% or Rs. a. These information are compiled in the headquarter of the company that is in Mumbai from where it is distributed through out the country’s branches in the form of leads on the basis of cities and nearest share shops. It is like an Overdraft which you have to return within 5 days. But yes. ¬ One can also log on to “http://sharekhan.25% whichever is higher 18000/Intra-day – 0.07% to know about their products and services. a Welcome Kit is dispatched from Mumbai to the clients’ . phone number.

one needs to provide with the following documents in order to open an account with Sharekhan Limited. which contains the clients’ Trading ID and Trading Password. Apart from two passport size photographs. we invite you to pay a flat fee of just Rs. Generally the process of opening an account follows the following steps: LEAD MANAGEMENT SYSTEM (LMS) / REFERENCES CONTACT THE PERSON OVER PHONE OR THROUGH EMAIL FIXING AN APPOINTMENT WITH THE PERSON YES GIVING DEMONSTRATION NO DOCUMENTATION FILLING UP THE FORM SUBMISSION OF THE FORM 54 55. IPO’s life insurance. Although. delays. 5000). • No stamp duty on transfer of securities.. life & general insurance products or avail money transfer and money changing services.Benefits of Demat Account • A safe and convenient way to hold securities. This number works as a dynamics password to keep your account extra safe. Its Safe your account is safeguarded with a unique security number that changes every 32 seconds. etc. • Its offers single – Through Sharekhan’s associates. you can transact in equity. offshore investments mutual funds. h . As an Introductory offer. amongst others. Opening Fees and the other for the Margin Money (the minimum margin money is Rs. equity & commodity derivatives. physical settlement is virtually not taking place for the apprehension of bad delivery on account of mismatch of signatures. • Its convenient You can access Sharekhan’s services through 55 56. Benefits of having an Sharekhan account: • It’s cost effective You pay comparatively lower transaction fees. including views of external experts with an enviable track record • Live news updates from Reuters and Dow Jones • CEO’s / expert views on the economy and financial markets • Tools that help you plan your investments. 750/. fake certificates. general insurance. you get • Reliable research. you can do it all through Angel. forgery of signatures. • Elimination of risks associated with physical certificates such as bad delivery. equity and commodities derivatives. • Immediate transfer of securities.and transact through Sharekhan. etc. even one share can be sold. thefts etc. • Nomination facility. • Change in address recorded with DP gets registered wit 57 Demat mode. money changing and credit cards. fake securities. It provide you valueadded services at www. 56 57. trades up to 500 shares can be settled in physical form.sharekhan. IPO’s offshore investments or prefer to invest in mutual funds. LOGIN OF THE FORM SENDING ACCOUNT OPENING KIT TO THE CLIENT TRADING Sharekhan Demat Account Services : Sharekhan – Transacting and investing simplified. money transfer. •The internet •Transaction kiosks •The phone (call & transact) •Our all – India network of associates on an assisted trade. NOTE: Only Saving Bank Account cheques are accepted for the purpose of Opening an account. • Reduction in transaction .: 54. tax. Whether you wish to transact in equity. • Reduction in paperwork involved in transfer of securities. retirement. As soon as the clients receive the Welcome Kit. they can start trading and investing in shares. • No odd lot problem. ** A cancelled cheque should be given by the client if he provides Saving Bank Statement as a proof for correspondence address.address mentioned in the documents provided by them. Get ready to change the way you transact and invest in financial products and services. Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window. in the personal finance section • Risk Analyzer for analysis of your risk profile • Asset allocators to build an appropriate investment portfolio • Innovative use of technology for facilitating The benefits:.

11. 6. In case of holdings of a partnership firm. Any number of securities can be transferred/delivered with one delivery order. the depository account should be opened in the name of the minor and the guardian’s name should be mentioned. No stamp duty is levied on transfer of securities held in Demat form. You may choose your DP based on your evaluation of their reputation. For selling the securities of the minor. Whereas. etc. 7. Thus it may take you a month from the date you hand over shares.. paperwork and signing of multiple transfer forms is done away with. can be affected across companies by one single instruction to the DP. In case of a minor. etc. Account opening procedure should typically take 2-5 days. one account in name of X as first holder & Y as second holder is sufficient. 4. arising out of bonus/split/consolidation/merger etc. 2. In case of any difficulties. 59 no odd lot problem. The list is available with your DP. N It is a safe and convenient way to hold securities compared to holding securities in physical form. other conveniences.all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately. Points To Remember 1. Only securities admitted by NSDL can be dematerialized. 9. a court order should be obtained. 8. the account should be opened in the name of the partner(s). Only securities registered in the name of the account holder can be dematerialized. address. Therefore. securities of company PQR are registered in the name of X as first holder & Y as second holder. I It eliminates delays. You will need to open separate accounts for every different combination of holding pattern. It facilitates taking advances against securities on low margin/low interest. 5. if 100 securities of company ABC are registered in the name of X as first holder & Y as second holder & 200 securities of company PQR are registered in the name of Y as first holder & X as second holder. Benefit For Investors Demat account has become a necessity for all categories of investors for the following reasons/ benefits: f SEBI has made it compulsory for trades in almost all scrip’s to be settled in 58. Eg. & 200 58 59. Each share is a market lot for the purpose of transactions . • Transmission of securities is done by DP eliminating Correspondence with companies. interceptions and subsequent misuse of certificates. the account should be opened in the name of the Karta. All the joint holders should sign the DRF. 13. I Change of name. • Holding investments in equity and debt instruments in a single account.Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the . you will need to open two accounts. charges. registration of power of attorney. Open depository account with the same holding pattern as there on existing physical securities. one in the name of X as first holder & Y as second holder and the second in the name of Y as first holder and X as second holder. deletion of Instantaneous transfer of securities enhances liquidity. 14. The guardian will sign as signatory on behalf of the minor. 10. to receive demat credit. service standards. 3. In case of holdings of a HUF.Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status 12. thefts. • Automatic credit into demat account of shares.Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/their R&T Agent.: If 100 securities of company ABC deceased's name.The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. contact your DP.

In this segment delivery obligation can be met by delivering dematerialized securities only. Dematerialized securities can be traded on those stock exchanges connected to NSDL.62 63. In case of purchase:. for a select list of securities prescribed by SEBI. 33 hit the profit target. RESEARCH SECTION IN SHAREKHAN LIMITED : Sharekhan Limited has its own inhouse Research Organisation which is known as Valueline. • Investor will give ‘Receipt Instruction to DP for receiving credit by filling appropriate form. High Noon. securities cannot be delivered in physical form in the unified segment. LSE. o Exclusive demat segment . 2000. DSE. Over a period. Sharekhan's trading calls in the month of November 2007 has given 89% strike rate. OTCEI. However one can give standing instruction for credit in to ones accounts that will obviate the need of giving Receipt Instruction every time. At present. 16. would be processed. Out of 37 trading calls given by Sharekhan in the month of November 2007. Apart from these.If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent. etc. . Buying and Selling of Dematerialization INTRODUCTION: The procedure for buying and selling dematerialized securities is similar to the procedure for buying and selling physical securities. As a customer of Sharekhan Limited. However. Daring Derivatives and Post-Market Report. These exclusive trading picks come only to Sharekhan Online Trading Customer and are based on in-depth technical analysis. Sharekhan Limited’s research on the volatile market has been found accurate most of the time. 61 62. of stock exchanges connected to NSDL. BGSE. Eagle Eye. Rights 1. These reports are named as Pre-Market Report. NSE.surname. CSE.) to prove that the certificate belongs to the person who forwarded the DRF. The investor will give delivery instruction to DP to debit his account and credit the broker’s account.• The broker will receive the securities in his account on the payout day. ask for additional documentation (like bank attestation/ notarization. • The broker will give instruction to its DP to debit his account and credit investor’s account. Sharekhan Limited issues a monthly subscription by the name of Valueline which is easily available in the market. ISE & ASE are connected to NSDL. This list presently covers 160 securities. 60 61. 15. In case of sale:. Investors Eye. At these stock exchanges.In case there is any problem in processing the DRF. the issuer/ their R & T agent may at the time of demat confirmation. Generally the research is based on the Fundamentals and Technical analysis of different companies and also taking into account various factors relating to the economy. one receives daily 5-6 Research Reports on their emails which they can use as tips for investing in the market. this list would cover all actively traded securities. MSE.In this segment delivery obligation can be met by delivering dematerialized or physical securities at the option of the seller. It comprises a team of experts who constantly keep an eye on the share market and do research on the various aspects of the share market. The difference lies in the process of delivery (in case of sale) and receipt (in case of purchase) of securities. two segments would be available to trade in dematerialized securities : o Unified (erstwhile physical) segment . BSE. This list has been expanded to cover a total of 200 securities with effect from January 17. provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. Such instruction should reach the DP’s office at least 24 hours before the pay-in as otherwise DP will accept the instruction only at the investor’s risk. contact your DP and if he cannot resolve the problem you may contact NSDL.

on receipt of instruction from clearing corporation/ clearing house of the stock exchange. You receive payment from the broker for the sale in the same manner you would receive payment for a sale in the physical mode. contact him or concerned stock exchange or SEBI. They are not automatically debited from your account by NSDL or by the clearing corporation/ clearing house of the stock exchange. your brokers clearing account is credited to the extent of the securities purchased. no separate instruction for receiving credit will be required. In case the DP fails to resolve your problem. Broker receives credit in his clearing account with his DP on the pay-out day. one working day prior to the pay-in date or before the deadline prescribed by DP. your broker gives instruction to his DP for delivery to clearing corporation/clearing house of the relevant stock exchange. its achievements and tasks. Buy dematerialized securities 1. you can contact NSDL. your account with your DP is credited. in spite of your broker giving valid instruction to his DP. Procedure Trading in dematerialized securities is done through your broker just like trading in physical securities. contact the DP and if he fails to resolve the same you may contact NSDL. In case of any problem in execution of trade. Your depository account is credited only when your broker gives a delivery instruction to his DP. Trading continues to be through brokers. After your broker executes the trade. Broker arranges payment to clearing corporation/ clearing house of the stock exchange. 2. Need for the Study The need of the study arises because of the reason that a trainee must understand the company. 64 65. Broker gives instructions to his DP to debit his clearing account and credit your depository account. 2. 3. Points To Remember 1. In case your broker does not give a delivery instruction. 2. He can immediately transfer these securities to your depository account. Securities are not directly credited to your account by the clearing corporation/ clearing house of the stock exchange. provided your instruction was in order and has been submitted to the DP at least 24 hours i. contact your broker and if he fails to resolve the problem you may contact the stock exchange. 5. so that your brokers clearing account is credited at the time arranged with him. You sell your dematerialized securities in any of the stock exchanges linked to NSDL through a broker of your choice. provided your account is already active.Physical securities cannot be delivered in the exclusive demat segment. If you have given standing instruction to receive credits. the DP is liable to compensate you for the loss incurred. In case the DP defaults in executing your instruction. you have to give a delivery instruction to your DP to transfer the securities to your brokers clearing account.e. your DP will help to deliver shares to your broker (in case you sell) on the basis of valid instruction 63 64. Make sure you tell your broker you want only demat shares. When you sell securities. If the instructions match. 65 66. If your depository account is not credited. Sell dematerialized securities 1. given by you to your DP and receive shares from your broker (in case you buy) on basis of valid instruction given by your broker to his DP. 4.e. products and . 3. You give instruction to your DP for debit of your depository account and credit of your brokers clearing member account at least 24 hours i. 66 67. 5. On the pay-in day. You purchase securities in any of the stock exchanges connected to NSDL through a broker of your choice and make payment to your broker. When you buy securities through the stock exchange. 3. The broker receives payment from the clearing corporation / clearing house. 6. 4. You give instruction to your DP for receiving credit in your depository account. one working day prior to the pay-in date or before the deadline prescribed by your DP.

You are requested go through the guidelines of the depositories before taking any further action. Wise Investment Account: 1. registration of power of attorney. So that. For detailed guidelines. you are requested to approach your nearest HDFC Bank branch. you may please mail us at dphelp@hdfcbank. it also provides facility to invest in IPOs. Spot Trading. Mutual Funds and Bonds. Margin PLUS website is the primary trading platform for this trading account. 2. without the hassle of handling physical documents that get mutilated or lost in transit. over a period of time. 68 69. Dividend Mandate. Electronic credit in public issue.nsdl. can be effected across companies held in demat form by a single instruction to the Depository Participant (DP). SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant. Features & Benefits : As opposed to the earlier form of dealing in physical certificates with delays in Secured & easy transaction processing 69 70. No stamp duty on transfer of securities held in demat form. HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). its products and services offered. 70 Trading is available in BSE and NSE. Holding / Transaction details through Internet / email. Signature. holding and trading in Demat form has the following benefits: Settlement of Securities traded on the exchanges as well as off market transactions. Auto Credit of Public Issue refunds to the bank account. Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to provide a brief picture about the depository system. In case you need any more information or have any queries . Pledging of Securities. They also provide installable application terminal based application for high volume trader. Auto Credit of Rights / Bonus / Public Issues /Dividend credit through ECS. No concept of Market Lots. Also HDFC Bank might ask for additional information / documentation than what has been stated above to process your application / instruction. feedback & complaints . a trainee will be able to work well for the is stock trading company of ICICI Bank. ICICI Direct offers 3 different online trading platforms to its customers. Buy Today Sell Tomorrow and Call and Trade on phone. From the study we have learned very much. Shorter settlements thereby enhancing liquidity. Share Trading Account: Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE. which helps us a lot at our working days. ICICI DIRECT ICICI Direct (or ICICIDirect. Change of address. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis. Online Mutual funds investment allows . about the company as well as the strategy of the customers. Type of Account: 1. 67 68. transmission etc. Along with stock trading and trading in derivatives in BSE and NSE. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments. ICICIDirect. Margin Trading. This account allows Cash Trading. HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website ( and also to collect information about its competitors. Competitors HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. after understanding and collecting information about the organization and its competitors. HDFC Bank will not be responsible for any misunderstanding / act based on the above.

Indiabulls offers a full range of financial services and products ranging from Equities. Its size and strong balance sheet allows providing varied products and services at very attractive Kotak Securities Ltd. The company offers a slew of products such as stock and derivatives broking. Indiabulls is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides real-time service & 24/7 access to all information and products. India’s leading and most popular 72 73. intelligent analytics. The company’s brokerage is one of the lowest in the industry.(One time nonrefundable) Brokerage: ICICIDirect.1% to 0. Getting access to ICICIDirect. Kotak Securities Limited (kotakstreet.85% on delivery based trades. 71 72. It also provides the research on commodities. Active Trader account gives more personalized investment options to the investors.April 2004. member of National Stock Exchange and The Stock Exchange.investor to invest on-line in around 19 Mutual Fund companies. India Bulls Indiabulls is India's leading retail financial services company with 77 locations spread across 64 cities. has been the largest in IPO distribution . ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund. and electronic trading capabilities. Disadvantages of ICICI Direct: 1. It ranges from 0.2% to brokerage varies on volume of trade and inclusive of demat transaction charges.It was ranked number One in 2003-04 as Book Running Lead Managers in public equity offerings by PRIME Database. Derivatives. commodities broking and mutual funds. For those who prefer to trade the traditional way. Redemption and switch between different schemes. Kotak Securities Ltd. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI. a strategic joint venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% . TDA and Reeshanar.4% to 0.. our over 750 Client Relationship Managers are dedicated to serving your unique needs. It has also won the Best Equity House Award from Finance Asia .15% for margin trades. service taxes and courier charges for contract notes. 5paisa is a wholly owned subsidiary of India Infoline Ltd.425% for squared off trades and 0. finance and investment portal. It allows investor to use online and offline stock of the world’s leading investment banks and brokerage firms) is India’s leading stock broking house with a market share of 5 . 5Paisa. website during market session can be frustrating. The Indiabulls Professional Network offers real-time prices. 0. This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds. right at your finger-tips.6 %. 73 74. Systematic Investment plans. detailed data and news. Its institutional investors include Intel Capital. The company has a full fledged research division involved in Macro Economic studies. India Infoline was founded by a group of professionals in 1995. 2. Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. 5paisa has emerged as one of leading players in ebroking space in India. Active Trader also provides commodity trading. This powerful technology is complemented by our knowledgeable and customer focused Relationship 5paisa is the trade name of India Infoline Securities Private Limited (5paisa). Demat services and Insurance to enhance wealth. India Infoline investor points are available across the country. sectoral research . Investors can benefit from its analysis and advice available at the click of the mouse. Brokerage and fees Account opening fees : Rs 750/. Mumbai. one of the leading technology companies in the world promoted by the U K government.

Kotak Securities Ltd is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) providing dual benefit services wherein the investors can use the brokerage services of the company for executing the transactions and the depository services for settling them.000 investors through 270 outlets spanning 150 cities and 22 states.Started operations as a Primary Dealer ♣ February 1999 .Mega Funds . Kotak Securities Limited has newly launched “Kotak Infinity” as a distinct discretionary Portfolio Management Service which looks into the middle end of the market. IDBI Capital Market Services Ltd. a wholly owned subsidiary of Industrial Development Bank of India (IDBI). 74 75. 00.000 cr in G-Secs ♣ June 2000 .Commenced operations as a Portfolio Manager ♣ 1996 . In a recent media report MOSt was rated as one of the top-10 brokers in terms of business transacted for FIIs. Focus on customer-first-attitude. Hong Kong and Singapore.Started operations as a Depository Participant ♣ October 1996 Commenced Debt Broking on NSE WDM segment ♣ July 1995 .and company specific equity research combined with a strong and well networked sales force which helps deliver current and up to date market information and news. (MOSt): One of the top-3 stock-broking houses in India. IDBI Capital is a leading Indian securities firm offering a complete suite of products and services to individual. Depository Services.Built agent Distribution Network across the country ♣ March 1995 .Started to act as Arranger to Privately Placed Bond issues ♣ December 1996 . is a leading Indian securities firm. The retail business unit provides equity investment solutions to more than 50. Kotak Securities Limited manages assets over 1700 crores under Portfolio Management Services (PMS) which is mainly to the high end of the market. October 2002. research-based value investing and implementation of cutting-edge technology have enabled it to blossom into a thousand-member team. MOSt’s equity research has been consistently ranked very highly in surveys conducted by leading international publications like Asiamoney and Institutional Investor. respect for professionalism. 75 76. The institutional business unit has relationships with several leading foreign institutional investors (FIIs) in the US.while in 2000 and 2002 it has been rated as the Best Domestic Equity Research House and Second best amongst Indian Brokerage firms respectively. with a dominant position in both institutional and retail broking. MOSt was founded in 1987 as a small sub-broking unit. EBroking Services. In Asia Money Brokers Poll 2003 MOSt has been rated as the Best Domestic Research House .Commenced trading in Interest Rate Swaps 76♣ March 2002 Achieved an outright secondary market turnover exceeding Rs100. a strong research team consistently provides highperformance ideas. MOSt is amongst the best-capitalized firms in the broking industry in terms of net the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments. UK. The company has 42 branches servicing around 1.000 customers.Commenced Equity Broking on NSE CM segment ♣IDBI Capital Market Services Ltd. Its Value PMS Scheme gave a 160% post-tax return for the year ended March 2004. (IDBI Capital). Portfolio Management Services (PMS).Acquired membership of BSE. with just two people running the show. and IPO and Mutual Fund Investment Advisory Services. Mumbai ♣ April 1998 . Kotakstreet. ethical and transparent business practices. institutional and corporate clients. Commodities Trading.Acquired Derivatives memberships of BSE and NSE ♣ November 1999 . Motilal Oswal Securities Ltd. MOSt provides Advice-Based Broking. With value investing at the core of its investment philosophy. offering a complete suite of products and .

Depository Participant Services. Refco is a leader in providing clients with the latest technological advances in products and services. comprising the who is who of Corporate India. research. and ranked among the top five in the country in all its business segments. diversify and in the process.: (UTISEL) UTI Securities Ltd was incorporated on June 24. The Company has presence in major cities with 20 branches and 50 franchisees to service a wide range of clients. Its proprietary systems and global infrastructure provide the flexibility to meet all client requirements. The company is very soon going to start Commodity Trading through its subsidiary. UTI Securities has been working as an independent professional entity for providing financial intermediary and advisory services to its corporate and retail clientele. evolved as one of India’s premier integrated financial service enterprise. to innovate. Ltd. Since then. institutional and corporate clients.Sify Securities India Pvt. Religare Securities Limited (RSL) Religare Securities Limited (RSL).. depository services. Refco understands the unique business requirements of each of its clients and tailors its products and services to meet those requirements. Our services include fixed income trading. Ltd Refco-Sify Securities India Pvt. 77. Institutional Broking and Research Services. Client service is what sets Refco apart from its competitors. the capital is now held by the Administrator of the Specified Undertaking of Unit Trust of India (ASUUTI). .The birth of Karvy was on a modest scale in 1981. The major activities and offerings of the company today are Equity Broking. portfolio management and distribution of financial products. debt and equity derivatives. a 100% subsidiary of Religare nterprises Limited is a leading equity and securities firm in India. we have emerged as a leading player in each of these businesses. is a joint venture between the Refco Group Holding Ltd. private placements. It began with the vision and enterprise of a small group of practicing Chartered Accountants who founded the flagship company. equities. USEc Commodities Ltd. USA. History of Karvy :. 77 78. it currently holds a reasonable share of the market. The company urrently handles sizeable volumes traded on NSE and in the realm of online trading and investments. which provides facility of commodity trading on NCDEX and MCX. to better their services. and Satyam Infoway Limited (NASDAQ: SIFY) to offer online and offline equity and derivatives trading for retail customers as well as execution and clearing services for financial institutions. Standard Chartered UTI Securities (P) Ltd.. Refco also provides clients with prime brokerage services. operations and research of various industrial segments. foreign exchange. services over 16 million individual investors in various capacities. fixed income. They started with consulting and financial accounting automation and carved inroads into the field of registry and share accounting by 1985. and provides investor services to over 300 corporate. OTC derivatives and asset to individual. 1994 by Unit Trust of India as a 100% subsidiary and on the repealing of the UTI Act. headquartered in Mumbai. Karvy Consultants Limited. KARVY Karvy is a premier integrated financial services provider. equities brokerage. Over the last five years. The company has also invested in the joint-venture company with Standard Chartered Bank viz. To broaden the gamut of services offered to its investors. UTI SECURITIES LTD. karvy utilized its experience and superlative expertise to go from strength to strength. Refco . International Advisory Fund Management Services. that is engaged in primary dealership and Government securities. Karvy has a professional management team and ranks among the best in technology. Portfolio Management Services.

ON 25 whichever Rs.A.RCH P.0/-or 5000/.COM LS . HDFC WITH IDBIBANK. 500 p. ICICIBAN UTIBANK. BANK OF CITIBANK INDIA.AND 300/.UNLIMITED On 21st 15/.N. OBC.A/C off if trading is as margin) (EXISTINGR And 250/. (COMPULSIO Centurion STANCHA UNION N) Bank RT BANK. commitment of CHARGE (NEGOTIABL brokerage S E ON VOLUME) DAIL-N.000/. NO NO NO ALERTS RESEA. YES 100/. INDUSIND BANK SHAREKHAN ICICIDIRECT HMR HDFCSEC 5PAISA INDIABUL .00.A.420/-(fresher) 700/.A. Keat WEBSITE Desktop OR SOFT. K. CANARA BANK.04% or Rs. P.00 500 MINIMU Nil 5000/. These groups take all the portfolio investment decisions depending upon a client’s risk / return parameter. ONLY MAHINDRA K ONLY ICICI Bank.COM STREET.COM .SURE 5000/-. 17/. SHAREKHAN ICICIDIRECT RELIGARE HDFCSEC 5PAISA INDIABUL . FROM FROM 2ND YEAR CHARGE 2ND YEAR ONWARDS S ONWARDS 2(CLASSIC & Web based 5type(1.5000/.05 % OR DEMAT NIL INCLUDING . Bombay Stock Exchange of India. ICICIBANK HMR HDFCBAN HDFC Bank.A/C P. NO AMC YEAR) 1ST YEAR DEMAT AND 415/. 79 80.the company offers an online investment portal armed with a host of revolutionary 78 79. 20/. is higher SELLING) (ON SELLING) TIE UP HDFCBANK.m. HMR INVESTOR ACCOUN VALUE A/C.OPENING more than Rs.00.A.1. COM NIL 750/-(waive 20550/-(20.A.per PER TION SHRAKHAN) BROKERAGE SELLING is higher instruction TRANSAC CHARGES whichever (ON TION 81 82. COM . minimum of RS.000 750/.COM .FREE (1ST FREE FOR 30 p. which not only caters to the need of our Institutional clientele.FROM 21ST NUMBER charges NUMBER per call(P. 1000/. TRADING BOTH WEBSITE Both are WEBSITE BOTH WEBSITE THROUG Software H 1. but also gives their valuable inputs to investment dealers. TYPE OF TIGER) A/C.TO 25/RM Local call RM TRADE call Rs 20/. WARE p. . BANK.FREE 450 P.04% OR RS. HMR HIGHTRADE R A/C. FII. • RSL is a member of the National Stock Exchange of India.a.N.NSE/BSE/ MUTUAL DERIVATIVE DERIVATIVE DERIVATI TIVES/ DERIVATIVES FUNDS/ S/ S/ VES ARBIT. COM . RY) CITI BANK ORY) Citibank. features. (COMPULSO BANK (COMPULS UTI Bank. .m.COM BULLS NSE/BSE/ NSE/BSE/ NSE/ NSE NSE/ NSE/ DERIVA. • Religare has been constantly innovating in terms of product and services and to offer such incisive services to specific user segments it has also started the NRI. ELATIONSH (Traders) CHARGE 1 lakh) IP) S OR 799/.COM . BANKS CITI BANK. 4 to 6 4 TIMES MINIMU 4 TO 6.BLOCKED M 5.HMR Web based 2(TRADER Web based TRADE GATEWAY TERMINAL. HMR FREEWAY A/C) 80 81. TERMINAL) T HMR PRIVILEGE A/C.M.M.OF NSE VALUE ROW IPO YES YES YES NO YES NO ONLINE SMS 100 P. • Religare has a very credible Research and Analysis division.COM .) CALL PROVIDED PROVIDED FOR FOR TRADING TRADING 0. YES BANK.P. FREE FREE FREE PAID 100/.M REPORTS 82 83.COM . NO YES YES TODAY ONLY ON UPTO 75% SELL 127 SCRIPS SHARES TOMOR. and is a SEBI approved Portfolio Manager. HDFCBANK Bank or BANK.2.or 300 /. 500/.Derivatives MUTUAL ARBITRAGE RAGE/ FUNDS ON MUTUAL DELIVERY/M FUNDS UTUAL FUNDS SOFT.COM .M.Nil N.A.TRANSAC(THROUGH IN 25/. Keat WARE Premium SHAREKHAN ICICIDIRECT HMRSTREET HDFCSEC 5PAISA INDIA .7 4 TIMES 4 TO 6 TIMES 4 times times(online) ONWARDS M TIMES 10 MARGIN times(Offline) EXPO. UTIBANK Global Trust ABNAMRO ICICI BANK. HNI and Corporate Servicing groups. 250/-P.A. Depository Participant with National Securities Depository Limited and Central Depository Services (I) Limited.COM LS COM BUY YES YES BUT YES.BY MARGIN .

in this they ask about the real life problem faced by the customers. Given its fundamental nature. ¬ They provide leads and after that we make can also define research methodology as a scientific and systematic search for required information on a specific topic. it cannot tell us "how often" or "how many. "how" and "when" something occurs. The secondary objective is: ¬ Analyzing the preferred broking house.g.. Research is exploratory when you use no earlier model as a basis of your study. ¬ To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e.4% to . management or competitors. ¬ Then we have to visit them and get the formed filled from them. projective methods.59% DAY) . India infoline. Exploratory Research: Exploratory research is a type of research conducted because a problem has not been clearly defined. 85¬ Get the knowledge of technical as well as fundamental methods.05% . ¬ Then after that we have to provide details of product and convince Commitment as ment product brokerage BROKE. and more formal approaches through in-depth interviews. ¬ Evaluation of preferred investments in various mode and industry. The results of exploratory research are not usually useful for decisionmaking by themselves. or qualitative approaches such as informal discussions with consumers. ¬OBJECTIVE The primary objective is: 85. Exploratory research helps determine the best research design. Although the results of qualitative research can give some indication as to the "why". ¬ In the first phase we are trained and they teach us different things about market. exploratory research often concludes that a perceived problem does not actually exist. Methodology of the project starts with – 86. ¬RESEARCH METHODOLOGY INTRODUCTION Research Methodology refers to search of knowledge . according Nil Rs 1000/.(INTRA-DAY) (INTRADA . Exploratory research often relies on secondary research such as reviewing available literature and/or data. 84¬ To make clients and let them know about the different services offered by the SHAREKHAN." Exploratory research is not typically generalizable to the population at large. but there perhaps is .NIL require. The most usual reason for using this approach is that you have no other choice. ¬ Study of influencing factors affecting the purchase decision. employees.5% (DELIV-ERY) .5% DAY) . focus groups.1% . ¬ Maintaining dairy of clients and contacting them at regular basis.85% (DELIVERY) . data collection method and selection of subjects.06% .1% RAGE (INTRADAY) (INTRA. The word research methodology comes from the word “advance learner ‘s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge. India bulls. Unicon. ¬ Checking the awareness level of online share trading. ¬ Checking the satisfaction level of the customers towards preferred broking house. Observe the patterns of the scripts. 15% .5% (DELIVERY (DELIV. ¬ To expand the market penetration of Sharekhan ltd.(DELIVER ERY) Y) (excluding taxes) 83 84. but they can provide significant insight into a given situation.(according to THE account) SYSTEM Volume Nil Nil Yes.25% Y) (DELIVERY) . To understand the problem faced by customers and finding way to solve the queries. Alan. case studies or pilot studies.15% .1%to. ¬ To provide pricing strategy of competitors to fight cut throat competition. Religare.(INTRADAY) (INTRA. Angel broking. Normally you would like to take an earlier theory as a support. ¬ After that they conduct a mock viva.

the material is inspected from the theoretical point of view of the study project. (Internet . Through Tele-Calling:. generalization means arranging the material so that it disengages from single persons. According to Alasuutari (1993 p. cf. causality. or a conscious action to attain an outcome which is typical in normative research. Through questionnaire:. Simplification continues by finding the relationships between separate bservations or cases. "Solving the enigma" does not always mean answering exactly those questions that were asked at the outset of the project. METHODS OF DATA COLLECTION In the project work Primary data secondary data (both) sources of data has been used . Primary data collection: In dealing with real life problem it is often found that data at hand are inadequate. . The goal is to find the general rule or model that is valid in all or most of the observations.conceived questions through personal interviews. or all available models come from wrong contexts. It will seldom be possible to divide exploratory study into such clear phases as is common in the case that the object has been studied earlier. and only the points relevant from this angle are noted. measurements etc. Exploratory research means that hardly anything is known about the matter at the outset of the project. 86 87.In any case the analysis starts from separate cases and aspires to create one or a few general models. when the researcher has become an expert on the subject. Usually you first have to formulate a tentative pattern for the assumed structure in the observations and then you can ask the computer to estimate how well the data corresponds to the model. in qualitative analysis of empirical findings. -. development or evolution. Abstraction means that you translate the empirical observations. The purpose of descriptive exploratory research is to extract a structure from the source material which in the best case can be formed as a rule that governs all the observations and is not known earlier (per the definition of exploratory study). Tools for Analysis. The data collection for this study was done in the following manner: Through personal interviews:. Analysis in exploratory research is essentially abstraction and generalization. into concepts. There are several ways of collecting the appropriate data which differ considerably in context of money costs.22).A rigid procedure was followed and we were seeking answers to many pre. occurrences etc. you can distinguish two phases but these two overlap: · simplification of observations · interpretation of results (or "solving the enigma") In the simplification phase. for example. Sometimes the most interesting questions are found at the end of the research. 1. time and other resources at the disposal of the researcher. It is often said that "data teach the researcher". This model can be. because even the most sophisticated computerized analysis methods cannot automatically uncover which type of structure is concealed in data. it becomes necessary to collect data that is appropriate. and it is also impossible to make a detailed work plan in advance. Details differing from one individual to another at random are omitted or pushed aside so that the general lines of the data can be discerned more easily. 87 88.none. Some tools for this work are comparison and classification. Primary data can be collected either through experiment or through survey. 2. and focuses on those structures (invariances) that are common to all or most of the cases. and hence. Secondary sources of data: In the secondary sources of data is used. You then have to begin with a rather vague impression of what you should study.Information was also taken through telephone calls. Finding the unknown structure may need some creative innovation.Information to find out the investment potential and goal was found out through questionnaires.

interviews. 89 90. etc. The data collected is most often collected via survey research methods. and combining the information from the primary source with additional information. Examples of qualitative sources are biographies. The first type is a primary source which is the initial material that is collected during the research process. Collecting. A good way to begin your research using secondary data that you are collecting to further support your concept is to clearly define the goals of your research and the design that you anticipate using. reviewing.[1] Today. journals) In research.. Secondary data analysis is commonly known as second-hand analysis. these two terms have different meanings. Primary data is the data that the researcher is collecting themselves using methods such as surveys. explaining.g. with the aid of our internet capabilities. thousands of large scale datasets are at the click of a mouse for secondary data analyst. survey). Primary data is a reliable way to collect data because the researcher will know where it came from and how it was collected and analyzed since they did it themselves. memoirs. It is simply the analysis of preexisting data in a different way or to answer a different question than originally intended. Secondary data analysis is a growing research tool in our modern day society. An important thing to remember when defining your plan is to ensure that you have established what kind of data you plan on using for your research and the exact goal. to data collected by any social observations. In terms of historical 88 89. large surveys. market research. These sources can arrive from the data arranged by governmental and private organizations. Establishing what type of research design is an important component. including the Bureau of the Census. newspapers. Secondary sources take the role of analyzing. Secondary data analysis utilizes the data that was collected by someone else in order to further a study that you are interested in completing. research. Globally. evaluate the data 3. data archives.magazine .books. A secondary source is a summary of a book or set of records. locate the data 2. Sources of secondary data: Sources of secondary data may be classified into qualitative and quantitative. etc. In sociology primary data is data you have collected yourself and secondary data is data you have gathered from primary sources to create new research. the Bureau of Labor Statistics and various other agencies. Common sources of secondary data for social science include censuses. In terms of using secondary data for research it helps to create an outline of what the final product will look like consisting of all the types of data to be used along with a list of sources that were used to compile the research. Common sources of secondary data are social science surveys and data from government agencies. there are many sources available. In order to use secondary data three steps must be completed: 1. Data from experimental studies may also be used. Secondary sources on the other hand are sources that are based upon the data that was collected from the primary source. secondary data is data collected and possibly processed by people other than the researcher in question. A primary source is a book or set of archival records. and analyzing secondary data The Design and Purpose of Research Secondary data analysis consists of collecting data that was compiled through research by another person and using that data to get a better understanding of a concept. Quantitave sources include published statistics (e. census. as well as logs(objective data sources). verify the . Social scientists have the opportunity to explore massive amounts of secondary data. Secondary data analysis: There are two different types of sources that need to be established in order to conduct a good analysis. and organizational records.

It help in marketing more accurate generalization From the data available . and finally find out the: date of the publication. Determining the Types of Data and Information Needed to Conduct Analysis Data and information collection for secondary data analysis will depend entirely upon the subject that is central to the focal point of the study. It is an attempt to bridge the gap between the academic institution and the corporate world. STRATEGY – · Tele-calling · Personal appointments · Making arrangements for the requirements · Open Demat Account · Again visit for trading 92 . this advantage is not without difficulty as the individual must be able to judge the quality of the data or information that has been gathered. along with the operational definitions of measures that were used. and pressure etc. The purpose of conducting secondary data analysis is to further develop an improved understanding of the subject matter at hand. function of the company. Finally. use caution and pay attention to whether it is a reliable data source online and check when the last update was. Some important types of data and information that should be collected and summarized include demographic information. This will help to gain a deeper understanding of the work. During OJT we are required to undertake assignmentjobs along with the day-to. the data must be verified to ensure good quality material to be used in new research. The most important component is to ensure that the information and data being collected needs to relate to the subject of study. deadlines. It is also important to look at when the data was collected. the Census). 91 92. income and educational background was used for the classification purpose . Therefore. On The Job Training On the job training is an important component of our training. both at the assistance and execution level. provides exposure to technical skills.e. These key tips will assist you in assessing the quality of the data: Determine the original purpose of the data collection. information gathered by government agencies (i. To evaluate the data a researcher must carefully examine the secondary data they are considering to ensure that it meets their needs and purpose of study. and coverage of the report or document. most individuals who do not have much experience in research training or technical expertise can be trained accordingly. The person must look at the population and what the sample strategy and type were. consider if the document is a primary or secondary source. of an origination. Determine the Quality of Sources of Data In secondary data analysis. the intended audience. and helps us to acquire social skills by being in constant interaction with the professionals of other organizations. people need to be aware of the details when searching online since pages can be out of date or poorly put together. During OJT. which would be a simulation of real work environment. requires you to undergo the rigor of professional environment. 90 91.The data which was collected from a sample of population was assumed to be representing entire population was interested . There is also the possibility of reanalyzing data that was collected in experimental studies or data collected with qualitative measures that can be applied in secondary data analysis. attempt to discover the credentials of the source(s) or author(s) of the information. it provides an opportunity for us to satisfy our inquisitiveness about corporate. how it was collected. RESEARCH DESIGN For the proper analysis of data simple quantitative technique such as percentage were used. verify that the source Locating the data can be easily done with the advancements of searching sources online. In the process. both in form and in substance.Demographic factor like age. However. and social science surveys. how it was coded and edited. However.

9% Weekly. Q. This awareness is expected to increase further with the increase in Internet education. investment in the Stock Market can definitely be increased. So. Q. Percentage of respondent Yes 70% No 30% Interpretation: 95 96. has gone beyond only meeting Sales targets and generating profit volumes. Q4. In which of these Financial Instruments do you invest into? Financial Instrument Percentage of respondent Mutual Fund 75% Bond 16% Online trading 7% Derivative 2% Result of Preference of Investment Interpretation: 93 94. INTERPRTETATION: 44% have respondent of Sharekhan ltd.93.27% Monthly-53% Yearly-11% 100 101.Facilities 36% yes 64% No Interpretation: 96 97. it is to be noted that the customers are not aware of the facilities provided by the company meaning thereby. 22 HDFC 11 ICICI 17 97 98.. With the increase in cyber education. today. DATA ANALYSIS AND INTERPRETATION Q1. 7 How many of you satisfy with the level of current broker? Satisfaction level among Customers with current broker Yes 92% No.44% have respondent of Sharekhan ltd. 22% have respondent of HDFC. Do you know about the facilities provided by Sharekhan ltd. Are you aware of online Share trading? Aware of online share trading Percentage of respondent Yes 72% No 28% Result of awareness of online trading Interpretation: 94 95. 8 How many of do training: A) Daily B) Monthly C) Weekly D) Yearly Frequency of Trading Daily. 36% have respondent of ICICI. Q. 6 Which company provide you a large number of product and services? Company Name Percentage of respondent Sharekhan ltd. with a more transparent system.5 Which company provide a less BROKARAGE rate ? Company Name Percentage of respondent Sharekhan ltd. 22 HDFC 10 ICICI 18 98 99. Interpretation: This pie chart accentuates the fact that Strategic marketing. 20% have respondent of HDFC. the awareness towards online share trading has increased by leaps and bounds. Heard about Sharekhan ltd. INTERPRETATION:. that. we see that there is still a dearth of active traders and investors. 34% have respondent of ICICI. Q2.? Awareness of Sharekhan ltd.. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction.8% 99 100. . the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness. Q. This is because of the non – transparent structure of the Indian share market and the skepticism of the target audience that is generated by the volatility of the stock market. Q3. It requires efficient bureaucratic intervention on the part of the Government. This shows that although the mutual funds market is on the rise yet. Q. Percentage of respondent Services Yes 36% No 64% Awareness of Sharekhan ltd. This pie-chart shows that This brand image should be further leveraged by the company to increase its market share over its competitors. the most favored investment continues to be in the Share Market. Interpretation: In spite of the huge returns that the share market promises.? Awareness of Sharekhan ltd. Although there is sufficiently high brand equity among the target audience yet.

ϖ Investors take risk as well as returns into their mind while making the investment. ϖ People want to invest their money in the security market but they haven’t the proper knowledge. ϖ Businessmen are more interested in the stock market than the others. and 30% consumers are not know about Sharekhan ltd. 16% in Bonds. which varies from only 5.. • Lack of awareness of capital market: Since the area is not known before it takes lot of time in convincing people to start investing in shares primarily in IPO’s. response and mindset towards the product and services the company offers. 5. Main purposes of investments are returnsϖ Coming to faith 70% say Sharekhan Ltd is better than others stock brokers due to customers satisfaction. • The time constraint was one of the major problems. 103 104. as they are quite annoyed with the phone call. 1. 2. they are quite comfortable to trade via physical form of paper. Provide a large no. ϖ & People pay more emphasis on brokerage than service provided by brokerage houses. Also Internet penetration is poor in India. : 36% consumers are aware about the facilities provided by Sharekhan ltd. share market mutual funds purchasing insurance policies Interpretation As of today people believe in secured investment with no risk & high return.Share market has also come up in a big way though the risk factor is a bit too high despite good return. 6. • Some people are comfortable with traditional system: As people are doing trading from there respective brokers. Preference of Investment: Consumers want to invest 75% in Mutual funds. • Inaccurate Leads: Sometimes leads are provided which had error in it. OBSERVATION To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior. 3. LIMITATION 105ϖ People are not aware of hedging in stock market.digit phone number to wrong phone number • Misleading concepts: Some people think that as all the shares are in electronic form and they don’t have any physical proof. and 64% consumers are not know about the facilities provided by Sharekhan ltd. 34% have respondent of ICICI. Provide a less BROKARAGE rate: 44% have respondent of Sharekhan ltd.9According to your perspective which investment gives you maximum return? (1) Share market (2) Mutual funds (3) Purchasing insurance policy 101 102. Represent a pie chart 102 103. 4. Awareness about facilities provided by Sharekhan ltd. 20% have respondent of HDFC. Sometimes this leads to a great misconception of the entire process. Awareness of Sharekhan ltd. FINDINGS 104 105. 22% have respondent of HDFC. So insurance policy are the best option for them as they give good return after a period of time . 106. Awareness on Online Share Trading: 72% consumers are aware of online share trading and 28% consumers are not aware of online share trading.: 70% consumers are know about Sharekhan ltd. • Lack of Techno Savvy people and poor internet penetration: Since most of the people are quite experienced and also they are not techno savvy. • Some respondents are unwilling to talk: Some respondents either do not have time or willing does not respond.. 7% in online trading and 2% in Derivatives. ϖ Commodity market is less preferred by the investors. of Products and services: 44% have respondent of Sharekhan ltd. ϖ liquidity. 106 . ϖ According to the survey most of the customers of “Sharekhan Ltd” says that it is pocket friendly. 36% have respondent of ICICI.

7. CONCLUSION On the basis of the study it is found that Sharekhan Ltd is better services provider than the other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell. 109¬ People at young age should be encouraged to invest in stock market. • The study is limited to the different schemes available under the Demat account selected. The company should also organize seminars and similar activities to enhance the knowledge of prospective and existing customers. MORE BRANCHES – Need to open more branches to be a topper in market Because it has a low distribution network. Bank of Baroda etc. 3. So that he can handle new as well as old customer properly. LESS TIME – They should try to make some arrangements to reduce account opening time by verifying documents at branch it selves. so that they feel more comfortable while investing in the stock market . ¬1. Provide the facility of free demonstrations for all.CUSTOMER SATISFACTION – The company should focus on the customer satisfaction not on just taking money from their pocket. 4. 5. ¬ There should be a limited number of clients under the relationship manger. NEW BANKS IN THE KITTY – Need to tie up with major banks like SBI. LINK-BANK A/Cs – Linked as many accounts as client wants to its online account. Sharekhan Ltd. SUGGESTIONS 107 108. It also provides the information through the internet and mobile alerts that what IPO’s are coming in the market and it also provides its research on the future prospect of the IPO.CONTROLLED BRANCHES – The company would have to make some arrangements to control the branches and make standardized procedures for all of them for their better control and performance appraisal. • Extreme variability in MARKET. 108¬ Commitment should be equalized for every person. Study also concludes that people are not much aware of commodity market and while it’s going to be biggest market in India. • The lack of information sources for the analysis part. ¬contract notice procedure is required.107. 110. • Geographical locations. Improvement in the opening of De-mat¬ & Seminars should be held for providing information to prospective and present customers. Allahabad Bank. 2. ¬ Some promotional activities are required for the awareness of the customer. provide the facility of Trade tiger as well as relationship manager facility for encouragement and protect the interest of the investors. 109.

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