FACT SHEET

U.S. DIRECT SELLING IN 2010
2010 U.S. Direct Retail Sales $28.56 Billion
U.S. Retail Sales ($Billion) U.S. Retail Sales ($Billion)
35 30 25 20 15 10 5 0

PERCENT OF SALES BY MAJOR PRODUCT GROUP
$28.56

$32.18 $30.80 $29.60 $28.33

Home & family care/home durables Wellness (i.e. weight loss products, vitamins, etc.) Personal Care Services (i.e. travel, real estate, group buying, utilities & financial services) & other Clothing & accessories Leisure/educational

2008 25.4 22.7 21.5 16.6 10.4 3.4

2009 23.9 22.8 21.3 18.4 10.3 3.3

2010 24.4 23.0 19.4 19.2 11.0 3.0

2006

2007

2008

2009

2010

PERCENT OF SALES BY SALES STRATEGY
Individual/person-to-person Party plan/group selling Customer direct order & autoship Other 2008 66.3 25.7 7.4 0.6 2009 64.3 25.4 9.8 0.5 2010 63.5 27.9 7.5 1.1

PERCENT OF SALES BY CENSUS REGION

PERCENT OF SALES, DIRECT SELLERS AND FIRMS BY TYPE OF COMPANY COMPENSATION PLAN*
Multilevel Single level Sales 96.9 3.1 Sellers 99.2 0.8 Firms 93.1 6.9

*A direct selling company may use a multilevel plan or a single level plan or both to compensate direct sellers. A direct selling company o ering a multilevel compensation plan is classified as multilevel even if it o ers a single level plan as well.

2010 U.S. Direct Sellers 15.8 Million
Indicates number of sellers throughout the year U.S. Direct Sellers(Million) U.S. Direct Sellers (Million)
20 15 10 5 0

PERCENT OF DIRECT SELLERS BY RACE
15.8

15.2

15.0

15.1

16.1

White non-Hispanic White Hispanic Black or African American Asian or Pacific Islander American Indian/Alaska Native Other/unknown

2010 73.5 14.2 7.1 3.1 0.5 1.6

2010 U.S. Census 63.8 8.7 12.6 4.9 0.9 6.2

2006

2007

2008

2009

2010

PERCENT OF DIRECT SELLERS BY GENDER
Female Male 2008 86.4 13.6 2009 82.4 17.6 2010 81.8 18.2 2010 U.S. Census 50.8 49.2

Source: 2011 Growth & Outlook Survey Report: U.S. Direct Selling in 2010 and other sources. To view graphic depictions of these findings, please go to: www.dsa.org/research/industry-statistics/

PERCENT OF DIRECT SELLERS BY TIME WORKED
Part-Time Full-Time 2008 91.1 8.9 2009 92.5 7.5 2010 91.1 8.9

For further information contact Amy M. Robinson, Chief Marketing O cer

1667 K Street, NW | Suite 1100 Washington, DC 20006 | 202-452-8866 | 202-452-9010 Fax | www.dsa.org/factsheet/

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