By Food Intelligence

May 2011 2 © Food Intelligence - Serge Guégan - WFC Top 100 2011
May 2011 3 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Food Intelligence
May 2011 4 © Food Intelligence - Serge Guégan - WFC Top 100 2011
The World’s Food & Beverage Companies Top 100 - 2011
May 2011 5 © Food Intelligence - Serge Guégan - WFC Top 100 2011
1. World Food Companies Top 100 Profile

• Top 100 Total Net Sales
*
≈ € 1215 billions (87% in Food & Beverage), of
which Top 100 Total Food Net Sales ≈ € 1056 billions
• Northern America (USA + Canada + Mexico) accounts for 40% of this
total (with 34 groups) compared to the 33% of Europe (36 of which 11
French), the 12% of Japan (16) or 6% of China (4)
• Emerging countries (China, Brazil & Mexico) account now for 10,5 %
with 11 groups
• 87 “specialized” firms in four sectors : of which agribusiness &
ingredients (24), dairy (15), meat (15) and beer (10) ; beer industry is
by far the sector where concentration is the greatest and the fastest
• 13 “diversified” firms

• 68 are listed (of which 11 private & 2 cooperative : Südzucker & CHS) ;
32 are not listed : 16 private, 13 cooperative (of which 10 European
firms), 3 state or assimilated
• Attractive financial performance (profit & growth)

(*) : fiscal year ending in 2010 (principally) or in 2011 (or 2009 for a few cooperative or private groups)
May 2011 6 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Available in the
full version only !
2. WFC TOP 100 by World Areas
36,3%
26,4%
11,9%
6,6%
1,5%
2,6%
2,1%
2,5%
0,7%
2,3%
1,2%
6,1%
USA (+ Bermuda) EU Japan Switzerland
Canada Korea (S) Mexico Brazil
New Zealand Singapore Thaïland China
As percentages of Top 100 total net sales
May 2011 7 © Food Intelligence - Serge Guégan - WFC Top 100 2011


:

:

:


Indulg
ence
 image
Ethics
Enviro
nment
Health
3. WFC Strategic Winning «Game»
May 2011 8 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Conve
nience
Functi
onal
3. The Nestlé « Roadmap »
May 2011 9 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Aaaaaaaaaaa
a
4. Global WFC Top 10
10 -
4 - PEPSICO
5 -
6 -
7 -
8 -
9 -
3 -
2 -
1 -
May 2011 10 © Food Intelligence - Serge Guégan - WFC Top 100 2011
5. Private WFC Top 10
1 -
2 -
3 -
4 -
5 - TYSON FOODS*
6 -
7 -
8 -
9 -
10 -
May 2011 11 © Food Intelligence - Serge Guégan - WFC Top 100 2011
* : listed
6. Cooperative WFC Top 10
1 -
2 -
3 -
4 -
5 -
6 -
7 - ARLA FOODS
8 -
9 -
10 -
May 2011 12 © Food Intelligence - Serge Guégan - WFC Top 100 2011
7. Agribusiness WFC Leaders
?
79,2
ADM 45,3
BUNGE 33,5
LOUIS
DREYFUS
24,5
CHS
13,9
8,9
8,8
5,9
5,6
4,4
22,3
May 2011 13 © Food Intelligence - Serge Guégan - WFC Top 100 2011
8. Ingredients WFC Leaders
8,9
8,5
5,7
5
4
3,5
3,1
3
2,6
2,5
1,8
1,7
1,2
May 2011 14 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Not in the Top 100
9. Diversified WFC Top 7
NESTLÉ
71,9
#2
36,1
#3
22,8
X
X
X
X
Sizes of bubbles & Figures : Food & Beverage Net Sales in € Billion
May 2011 15 © Food Intelligence - Serge Guégan - WFC Top 100 2011
10 : Dairy WFC Top 10
Sizes of bubbles & Figures : Food & beverage Net Sales in € Billion
Janvier 2011 16 © Food Intelligence - Serge Guégan - WFC Top 100 2011
NESTLÉ
71,9
#2
22,8
#3
17
X
X
X
X
X
X
#10
7,2
11. Meat & Poultry WFC Top 10
TYSON FOODS
19,6
X
X
X
X
X
X
X
X
#10
4,5
Sizes of bubbles & Figures : Food & Beverage Net Sales in € billion
Janvier 2011 17 © Food Intelligence - Serge Guégan - WFC Top 100 2011
12. Beer WFC Top 10
AB INBEV
26,6
X
X
X
X
X
X
X
X
#10
3,4
Sizes of bubbles & Figures : Food & Beverage Net Sales in € billion
Janvier 2011 18 © Food Intelligence - Serge Guégan - WFC Top 100 2011
13. Leaders In Some Other Sectors

Mars
Ferrero
Hershey
Barry Callebaut
Lotte
Ezaki Glico
Perfetti Van Melle

Diageo
Pernod Ricard
Bacardi
LVMH
Constellation Brands
Brown-Forman
Gallo
Maruha
Dole
McCain Foods
Nissui
Del Monte
Pomona
Fresh Del Monte, Chiquita
Kellog
Yamazaki Baking
Bimbo
Barilla
Nisshin Seifun
Nissin Food
Soufflet
a
C
o
n
f
e
c
t
i
o
n
e
r
y

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e
a
f
o
o
d



F
&
V

W
i
n
e

&

S
p
i
r
i
t
s

B
a
k
e
r
y

May 2011 19 © Food Intelligence - Serge Guégan - WFC Top 100 2011
14. Strategic Stakes & Challenges
¤ Growing world demand for food & fuel …
• Meet the growing demand for food to feed a growing
world population and for alternative fuel sources
C But … anemic « occidental » large markets
• Be more innovative to boost anemic traditional large
food markets in developed countries
C Devalorization (« desecration ») of food
• Face the rapid downgrading of food products « values »
¬ Weakening of brands
• Find leverages to catch the interest & regain the fidelity
of consumers

May 2011 20 © Food Intelligence - Serge Guégan - WFC Top 100 2011
15. Strategic Stakes & Challenges
C Power of mass retailers
• Adapt to the growing power of mass retailers without becoming big subcontractors
C Globalization / Uniformization
• How to preserve the food company identity while getting global ?
C Negative image of « transnational » WFC
• WFC are accused of starving the world, causing malnutrition & obesity, (« junk
food »…), creating artificial needs, killing local diversity, degrading nature,
accelerating rural exodus, etc.
² Health and Environment
• Take the challenge of environment & health on a sustainable way, bringing long
term true benefits to consumers and beyond to humanity
May 2011 21 © Food Intelligence - Serge Guégan - WFC Top 100 2011
16. Strategic Business Groups
Diversified
15,0
195,3
Agrindients
13,4
322,4

Beverage
12,7
215,6
Bakery & Sweets
7,5
67,3
Dairy
7,1
107,2
Meat & Poultry
7,4
110,4
Other Specialists
5,4
37,5
II -
III -
IV -
V -
VI -
: Number of companies
15 : Average size of companies (total net sales)
195,3 : Group total size (total net sales)


I -
IV + V + VI + VII
I + II + III
May 2011 22 © Food Intelligence - Serge Guégan - WFC Top 100 2011
VII -
May 2011 23 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank Company
Total Net
Sales
« Food »
Net Sales
Rank Company
Total Net
Sales
« Food »
Net Sales
1
2
8
49
2
5
9
54
3
10
10
66
4
24
GENERAL
MILLS
10 858 € 10 858 € 11
76
5
32
12
94
6
36
13
100
7
41
STRENGHTS WEAKNESSES & THREATS
STAKES & CHALLENGES
May 2011 24 © Food Intelligence - Serge Guégan - WFC Top 100 2011
May 2011 25 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank Company
Total Net
Sales
« Food »
Net Sales
Rank Company
Total Net
Sales
« Food »
Net Sales
1 13
2 14
3 15
4 16
5 17
6
17 CHS 18 542 € 13 900 € 18
7 19
8 20
9 21
10 22
11 23
12 24
STRENGHTS WEAKNESSES & THREATS
STAKES & CHALLENGES
May 2011 26 © Food Intelligence - Serge Guégan - WFC Top 100 2011
May 2011 27 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank Company
Total Net
Sales
« Food »
Net Sales
Rank Company
Total Net
Sales
« Food »
Net Sales
1 10
2 11
3 12
4 13
5 14
6
19 SABMILLER 15
7 16
8 17
9
STRENGHTS WEAKNESSES & THREATS
STAKES & CHALLENGES
May 2011 28 © Food Intelligence - Serge Guégan - WFC Top 100 2011
May 2011 29 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank Company
Total Net
Sales
« Food »
Net Sales
Rank Company
Total Net
Sales
« Food »
Net Sales
1 6
2 7
3
YAMAZAKI
BAKING
8
4 9
5
STRENGHTS WEAKNESSES & THREATS
STAKES & CHALLENGES
May 2011 30 © Food Intelligence - Serge Guégan - WFC Top 100 2011
May 2011 31 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank Company
Total Net
Sales
« Food »
Net Sales
Rank Company
Total Net
Sales
« Food »
Net Sales
1 9
2 10
3 11
4 12
5 13
6 14
7 15
8

Where is Lactalis ?
STRENGHTS WEAKNESSES & THREATS
STAKES & CHALLENGES
May 2011 32 © Food Intelligence - Serge Guégan - WFC Top 100 2011
May 2011 33 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank Company
Total Net
Sales
« Food »
Net Sales
Rank Company
Total Net
Sales
« Food »
Net Sales
1 9
2 10
3 11
4 12
5 13
6
NIPPON MEAT
PACKERS
14
7 15
8
Sizes of bubbles & Figures : « Dairy » Net Sales in € billion
STRENGHTS WEAKNESSES & THREATS
STAKES & CHALLENGES
May 2011 34 © Food Intelligence - Serge Guégan - WFC Top 100 2011
May 2011 35 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank Company
Total Net
Sales
« Food »
Net Sales
Rank Company
Total Net
Sales
« Food »
Net Sales
1 5
2 6
3
CAMPBELL
SOUP
7
4
Sizes of bubbles & Figures : « Dairy » Net Sales in € billion
STRENGHTS WEAKNESSES & THREATS
STAKES & CHALLENGES
May 2011 36 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Food Intelligence
May 2011 37 © Food Intelligence - Serge Guégan - WFC Top 100 2011
The World’s Food & Beverage Companies Top 100 - 2011
May 2011 38 © Food Intelligence - Serge Guégan - WFC Top 100 2011
This “World's Top 100 Food Companies 2011” was carried out starting from the Food Intelligence global database
“WFC 1000” (World Food Companies 1000).

The ranking gives for each firm its global net sales and its food net sales.
The rank awarded to the company is a function of food net sales exclusively.

Net sales are expressed in € million (millions of Euros). The figures are those of the last closed fiscal year (ending in
2010 or in 2011, exceptionally in 2009 for a few coop or private groups) published by the companies (very
exceptionally estimated by Food Intelligence). Net sales are converted in Euros (€ millions) on a 2009-2010 full year
average exchange rates basis (from 1/9 2009 to 31/8 2010)


Food Universe

The “food” (and beverages!) products sphere adopted by Food Intelligence rests in fact on a widened meaning of the
“agri-food” term. This universe includes all the activities taking their source in agriculture, fishing or aquiculture,
whatever are the final stage (processed or not…) and the final use of the foodstuff - food/feed or not (bio-energy,
materials, molecules…) - given that “traditional” non-food (e.g.: “conventional” textile like cotton, decorative
horticulture…) - except as a minority and dependent activity - should be excluded, if possible.

For “ethical” reasons tobacco industry has been excluded…

The universe includes the “internal” inputs of the end products (e.g.: raw materials of course, but also seeds, animal
selection & breeding or animal nutrition, ingredients, etc…). It can also include, but only as a minority or dependent
activity, products having a simple role of “maintenance”, protection, improvement or growth of the plants or animals
(e.g.: fertilisers, plant health, animal health…).
May 2011 39 © Food Intelligence - Serge Guégan - WFC Top 100 2011
But it does not include, in theory, the “external” inputs of the end products (in particular: packaging, tools, production
or transformation equipment, agricultural machinery…). Non-renewable energy and renewable energy having a non-
agricultural origin are excluded.

The “food” universe not only includes physical “products” but can also include “services”, in particular those intended
for the farmers…

Companies

Food Intelligence took only into account the companies carrying out at least 50% of their activity (in terms of sales) in
the agri-food industry (in the broad sense, as indicated above) except if this activity, even minority, is clearly
identifiable (preferably in a specific structure…) and, above all, clearly considered as a strategic business / segment for
these groups.

For this reason groups whose distribution / logistic (e.g.: food retailing) or foodservice activities are in a majority in
their total sales are normally excluded, except when food manufacturing activities are clearly identifiable (as
explained above) and…measurable (ex.: Intermarché food manufacturing business could be in the top 100 if it was
identifiable) !
A contrario, when these activities are in the minority they can be integrated with food businesses in the perimeter of
“food” net sales…

Big beverage companies which are acting principally and directly as “bottlers” (under Coca-Cola, Pepsi and the like
brands), even if they also sell under proprietary brands, are not eligible for our ranking.
May 2011 40 © Food Intelligence - Serge Guégan - WFC Top 100 2011
As far as possible Food Intelligence only took into consideration the whole industrial group and not such or such
subsidiary belonging to it…

However, given the independence of their different food subsidiaries some conglomerates had to be excluded - at
least partially - of the scope.

Of course, beyond the widened vision to which Food Intelligence has given priority, the extent to which such or such
group has been taken into account in this ranking is more a question of “bon sens” than a question of theoretical
definitions or even of common criteria and segmentations people are accustomed to use or think with.


More information :

http://www.foodintelligence.fr
wfc.food.top100@foodintelligence.fr
foodintelligence@foodintelligence.fr


May 2011 41 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Food Intelligence
May 2011 42 © Food Intelligence - Serge Guégan - WFC Top 100 2011
The World’s Food & Beverage Companies Top 100 - 2011
May 2011 43 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
1
2
3
4
5
6
7
8 COCA-COLA USA 25 771 € 25 771 € 100,0% public yes n.a. beverages, snacks
9
10
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 44 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
11
12
13
14
15
16
17
18
19 SABMILLER UK 13 223 € 13 223 € 100,0% public yes beer
20
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 45 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
21
22
23
24
25 LACTALIS France 100,0% private no dairy
26
27
28
29
30
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 46 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
31
32
33
34
35
36
37 SMITHFIELD FOODS USA 100,0% public yes meat & poultry
38
39
40
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 47 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
41
42
43
44
45
46
47
MARUHA NICHIRO
HOLDINGS
Japan 100,0% public yes seafoods
48
49
50
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 48 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
51
52
53
54
55
56
57
58
59 SOFIPROTÉOL France 100,0% State fund no
vegetable oil &
protein, feeds &
livestock industries
60
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 49 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
61
62
63
64
65 MODELO Mexico 100,0% public yes beer
66
67
68
69
70
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 50 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
71
72
73
74
75
76 OETKER-GRUPPE Germany 53,4% private no diversified foods
77
78
79
80
(*) : Charoen Pokphand Foods PCL. (CPF Group) , belonging to Charoen Pokphand Group
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 51 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
81
82
83
84
85
86
87
88 ITOHAM FOODS Japan 100,0% public yes
meat (beef, pork),
processed meats
89
90
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 52 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Rank
1
Company Country
I - Total Net Sales
2

(€ Million)
3

II - Food Net Sales
4

(€ Million)
3

III - II/I
(%)
Type Listed Businesses
91
92
93
94
95
96
97
98
CHINA RESOURCES
ENTERPRISE
China 50,0% public yes
beer, meat, marine
(west-africa, pacific…) &
aquatic fishing
99
100
1

© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 53 © Food Intelligence - Serge Guégan - WFC Top 100 2011
NOTES
(1) : See the "World Food Companies Top 100 - 2011" ranking methodology above (II)
(2) : Last declared or announced annual net sales : fiscal year ending in 2011, 2010 or 2009
(exceptionally). For a few private companies : "generally admitted" or own Food Intelligence
estimates
(3) : Net sales are converted in Euros (€ millions) on a 2009-2010 full year average exchange
rates basis (from 1/9 2009 to 31/8 2010)
(4) : Food net sales declared or announced by companies or estimated by Food Intelligence.
(5) : The next top companies are listed on the table below (each of these 11 companies with
food net sales of more than 3000 millions €) :
© Food Intelligence - http://www.foodintelligence.fr - The World’s Food & Beverage Companies Top 100 - 2011
May 2011 54 © Food Intelligence - Serge Guégan - WFC Top 100 2011
101 LVMH 107 HENAN SHUANGHUI
102 108
103 109
104 110
105 111
106 112
May 2011 55 © Food Intelligence - Serge Guégan - WFC Top 100 2011
Food Intelligence
May 2011 56 © Food Intelligence - Serge Guégan - WFC Top 100 2011

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