SocialSphere Poll TikTok

SocialSphere, Inc.
Current Events Study - TikTok

N=1,607 Registered Voters 18-42 (Online)
22 March 2023
Credibility Level: +/- 2.6% at the 95% Level
____________________________________________________________________________________
Thank you for taking this important survey. It should take about 10 minutes to complete. Please be
assured that all of your answers will be kept confidential.
All Gen Z Millennial

(18-26) (27-42)
1. Please indicate your gender:
Male .......................................................................... 48% 49% 48%

Female ...................................................................... 51% 51% 51%
Other (Please specify)............................................... <1% <1% <1%
2. What is your age?
18-24 ......................................................................... 17% 74% 0%

25-29 ......................................................................... 13% 26% 9%
30-34 ......................................................................... 28% 0% 36%
35-39 ......................................................................... 31% 0% 39%
40-42 ......................................................................... 12% 0% 16%
3. Region
Northeast................................................................... 17% 17% 17%

Midwest ..................................................................... 24% 23% 24%
South ......................................................................... 38% 38% 39%
West .......................................................................... 21% 22% 20%
4. Are you of Hispanic, Latino, or Spanish origin? How would you describe yourself? Please select
all that apply.
White, Non-Hispanic ................................................. 54% 53% 55%

Black, Non-Hispanic .................................................. 11% 14% 11%
Hispanic .................................................................... 22% 22% 22%
AAPI ............................................................................ 6% 5% 7%
Other/Mixed................................................................. 6% 5% 6%
5. [IF Q1<25 (AGE)] Regarding school, are you currently enrolled at any of the following? Please
select all that apply: (n=404)
High school ............................................................... 23% 23% -

Trade/Vocational school (Post HS) ............................. 2% 2% -
2-year or junior college or community college .......... 15% 15% -
4-year college or university ....................................... 37% 37% -
Graduate school .......................................................... 8% 8% -
Business school or professional school ...................... 4% 4% -
Not enrolled in college/university,
but taking at least one course ..................................... 2% 2% -
Not currently enrolled in any of these ....................... 16% 16% -
SocialSphere || Current Events Study – TikTok || March 2023 2

(18-26) (27-42)
6. [BASE: IF Q1>24 (AGE)] What is the highest level of education you've completed? (n=1203)
Some high school or less ............................................ 2% 6% 2%

High school or equivalent .......................................... 17% 18% 17%
Some college, but no degree .................................... 21% 16% 22%
Associate's degree / Trade school degree ................ 12% 12% 12%
Bachelor's degree ..................................................... 31% 36% 30%
Graduate degree ....................................................... 14% 11% 14%
Doctorate degree ........................................................ 3% 1% 3%
7. Which of the following best describes your current employment status?
Employed full-time..................................................... 56% 41% 61%

Employed part-time ................................................... 12% 25% 8%
Self-employed ............................................................. 8% 6% 8%
Not employed .............................................................. 8% 7% 9%
Not employed / Homemaker ..................................... 10% 3% 12%
Student ........................................................................ 6% 18% 2%
8. [BASE: Q7<4] Do you have more than one paying job? (n=1,217)
Yes ............................................................................ 28% 32% 26%

No.............................................................................. 72% 68% 74%
9. We understand that plenty of people are not registered to vote, but we are wondering if you are
registered to vote?
Yes .......................................................................... 100% 100% 100%
10. When it comes to politics, which of the following do you generally think of yourself as a:
Democrat................................................................... 37% 38% 37%

Republican ................................................................ 28% 24% 30%
Independent/Unaffiliated ........................................... 31% 32% 30%
Don't know .................................................................. 4% 5% 3%
11. When it comes to most political issues, do you think of yourself as a…
Progressive ............................................................... 17% 25% 15%

Moderate, leaning progressive .................................. 17% 17% 17%
Moderate ................................................................... 38% 40% 37%
Moderate, leaning conservative ................................ 15% 11% 16%
Conservative ............................................................. 13% 7% 15%
12. [BASE: IF Q2>19 (AGE)] Which of the following statements best describes your voting in the last
presidential election held on November 3rd, 2020? (n=1,502)
I voted on Election Day at a polling place ................. 49% 40% 52%

I voted early............................................................... 22% 23% 22%
I voted by absentee ballot ......................................... 10% 11% 10%
I planned on voting but wasn't able to ......................... 5% 10% 4%
I did not vote in this election ...................................... 13% 15% 13%
I went to the polling place but wasn't allowed to vote . 0% 1% 0%

(18-26) (27-42)
13. [BASE: Q12<4 (VOTED IN 2020)] For whom did you vote for president in 2020? (n=1,347)
Joe Biden .................................................................. 52% 59% 50%

Donald Trump ........................................................... 41% 31% 44%
Someone else ............................................................. 4% 5% 4%
Don't remember .......................................................... 3% 6% 2%
14. How likely is it that you will vote in the general election for president in November 2024?
Definitely will be voting .............................................. 68% 54% 73%

Probably will be voting .............................................. 16% 25% 13%
50-50 ......................................................................... 11% 17% 9%
Probably won't be voting ............................................. 3% 3% 3%
Definitely won't be voting ............................................ 2% 1% 2%
15. Do you consider yourself to be politically engaged or politically active?
Yes ............................................................................ 41% 41% 41%

No.............................................................................. 59% 59% 59%
Please indicate whether you have a favorable or unfavorable view of the following organizations.
[DISPLAYED IN RANK ORDER BASED ON “NET: VERY/SOMEWHAT FAVORABLE.” EACH ITEM

WAS RANDOMIZED DURING DATA COLLECTION.]
16. Google
Net: Favorable ......................................................... 85% 81% 86%

Net: Unfavorable ..................................................... 12% 17% 11%
Very favorable ........................................................... 51% 49% 52%

Somewhat favorable ................................................. 33% 32% 34%
Somewhat unfavorable ............................................... 8% 10% 8%
Very unfavorable ......................................................... 4% 7% 4%
Don't have enough information to rate ........................ 2% 2% 2%
Never heard of ............................................................ 1% 1% 1%
17. Twitter
Net: Favorable ......................................................... 46% 53% 44%

Net: Unfavorable ..................................................... 39% 39% 39%
Very favorable ........................................................... 20% 25% 18%

Somewhat unfavorable ............................................. 21% 24% 20%
Very unfavorable ....................................................... 17% 15% 18%
Don't have enough information to rate ...................... 13% 7% 15%
Never heard of ............................................................ 2% 1% 2%

(18-26) (27-42)
18. Facebook
Net: Favorable ......................................................... 60% 52% 63%

Net: Unfavorable ..................................................... 36% 42% 34%
Very favorable ........................................................... 27% 22% 28%

Never heard of ........................................................... 1% 2% 1%
19. Instagram
Net: Favorable ......................................................... 66% 72% 65%

Net: Unfavorable ..................................................... 24% 23% 25%
Very favorable ........................................................... 31% 36% 29%

Very unfavorable ......................................................... 9% 7% 9%
Never heard of ............................................................ 1% 0% 1%
20. Snapchat
Net: Favorable ......................................................... 51% 64% 47%

Net: Unfavorable ..................................................... 33% 29% 34%
Very favorable ........................................................... 22% 33% 19%

Don't have enough information to rate ...................... 14% 5% 17%
Never heard of ............................................................ 2% 2% 2%
21. TikTok
Net: Favorable ......................................................... 51% 66% 46%

Net: Unfavorable ..................................................... 40% 31% 42%
Very favorable ........................................................... 27% 40% 23%

Never heard of ............................................................ 1% 0% 2%

(18-26) (27-42)
22. Which of the following do you consider to be the most serious threat to U.S. national security?
[DISPLAYED IN RANK ORDER BASED ON MOST SERIOUS THREAT. EACH ITEM WAS
RANDOMIZED DURING DATA COLLECTION.]
Political divides from within the U.S .......................... 24% 22% 25%
Russia ....................................................................... 17% 17% 17%
China ......................................................................... 16% 12% 18%
Terrorist groups from inside the U.S ......................... 13% 13% 13%
North Korea ................................................................. 7% 10% 6%
Terrorist groups from outside the U.S ......................... 7% 9% 7%
Iran .............................................................................. 1% 2% 1%
Not sure..................................................................... 13% 15% 13%
23. On which of the following social media platforms do you have an active account (used in last 30
days)? Please select all that apply.
[DISPLAYED IN RANK ORDER BASED ON ACTIVE ACCOUNT. EACH ITEM WAS

Facebook .................................................................. 75% 61% 79%

Instagram .................................................................. 70% 76% 69%
TikTok ....................................................................... 49% 71% 43%
Snapchat ................................................................... 48% 67% 42%
Twitter ....................................................................... 41% 48% 39%
Truth Social ................................................................. 4% 3% 4%
Parler........................................................................... 2% 1% 2%
None of the above ....................................................... 4% 2% 4%
24. [BASE: IF HAVE AN ACTIVE SOCIAL MEDIA ACCOUNT] If you could only access one of the
following social media accounts for the next year – which one would it be? (n=1,558)
[DISPLAYED IN RANK ORDER BASED ON ONLY ACCESSING ONE ACCOUNT FOR NEXT
YEAR. EACH ITEM WAS RANDOMIZED DURING DATA COLLECTION.]
Facebook .................................................................. 33% 13% 39%

Instagram .................................................................. 27% 31% 26%
TikTok ....................................................................... 16% 25% 14%
Twitter ......................................................................... 9% 8% 10%
Snapchat ..................................................................... 8% 16% 5%
Truth Social ................................................................. 1% 2% 1%
Parler........................................................................... 1% 1% 0%
None of the above ....................................................... 5% 3% 5%
25. [BASE: IF HAVE AN ACTIVE TIKTOK ACCOUNT] Which of the following content categories do
you regularly view on TikTok? Please select all that apply: (n=902)
[DISPLAYED IN RANK ORDER BASED ON REGULARLY VIEWED TIKTOK CONTENT. EACH

ITEM WAS RANDOMIZED DURING DATA COLLECTION.]
Entertainment ............................................................ 71% 74% 70%

Life hacks/advice ...................................................... 55% 50% 58%
Recipes/cooking ........................................................ 52% 50% 53%
Pets ........................................................................... 46% 47% 46%
Fitness/sports ............................................................ 44% 42% 45%
Beauty/skin care ....................................................... 42% 46% 41%
Home reno/DIY ......................................................... 41% 35% 44%
Pranks ....................................................................... 38% 31% 42%
Fashion ..................................................................... 37% 40% 36%
Dance ........................................................................ 34% 33% 35%
Outdoors ................................................................... 34% 34% 34%
Current events/politics .............................................. 32% 26% 35%
Other (Please specify)................................................. 4% 5% 4%
26. [BASE: IF HAVE AN ACTIVE TIKTOK ACCOUNT] On an average day, how much time do you
spend on TikTok? (n=902)
Average (Hours) ...........................................................2.5 2.9 2.4
27. [BASE: IF HAVE AN ACTIVE TIKTOK ACCOUNT] Would you be happier if you spent more time
or less time on TikTok? (n=902)
More time .................................................................. 19% 15% 21%

Less time ................................................................... 29% 40% 23%
Keep use as is .......................................................... 52% 44% 55%
28. [BASE: IF HAVE AN ACTIVE TIKTOK ACCOUNT] What is the very best thing about TikTok? If
you had no access to TikTok what would you miss the most? [OPEN-END]
Results pending coding
29. [BASE: IF HAVE AN ACTIVE TIKTOK ACCOUNT] What is the worst thing about TikTok?
[OPEN-END]

BASE: IF HAVE AN ACTIVE SOCIAL MEDIA ACCOUNT] Please indicate which of the following social
media platforms each phrase applies to most: (n=1,558)
[DISPLAYED IN RANK ORDER BASED ON MOST APPLICABLE SOCIAL MEDIA ACCOUNT. EACH
ITEM WAS RANDOMIZED DURING DATA COLLECTION.]
(18-26) (27-42)
30. Is made for people like me
Facebook .................................................................. 23% 10% 26%

Instagram .................................................................. 21% 23% 20%
TikTok ....................................................................... 19% 28% 16%
Twitter ......................................................................... 8% 7% 8%
Snapchat ..................................................................... 8% 15% 6%
None of above ........................................................... 14% 10% 15%
Don't know .................................................................. 8% 7% 9%
31. Is least understood by older people
TikTok ....................................................................... 36% 40% 34%

Snapchat ................................................................... 19% 23% 18%
Facebook .................................................................. 13% 13% 13%
Twitter ......................................................................... 7% 7% 8%
Instagram .................................................................... 7% 8% 7%
None of above ............................................................. 7% 3% 8%
Don't know ................................................................ 11% 6% 13%
32. Is most entertaining
TikTok ....................................................................... 47% 58% 43%

Instagram .................................................................. 19% 16% 20%
Facebook .................................................................. 12% 7% 13%
Twitter ......................................................................... 6% 6% 6%
Snapchat ..................................................................... 6% 5% 6%
None of above ............................................................. 6% 4% 7%
Don't know .................................................................. 4% 3% 4%
33. Is the most trusted source of information
Twitter ....................................................................... 12% 14% 12%

Facebook .................................................................. 10% 12% 10%
TikTok ....................................................................... 10% 11% 10%
Instagram .................................................................... 9% 11% 8%
Snapchat ..................................................................... 3% 4% 3%
None of above ........................................................... 44% 36% 47%
Don't know ................................................................ 12% 12% 12%
34. Brings people together
Facebook .................................................................. 34% 20% 39%

TikTok ....................................................................... 17% 27% 13%
Instagram .................................................................. 16% 22% 14%
Snapchat ..................................................................... 7% 11% 5%
Twitter ......................................................................... 5% 5% 5%
None of above ........................................................... 14% 8% 16%
Don't know .................................................................. 7% 6% 7%

(18-26) (27-42)
35. Divides people
Twitter ....................................................................... 28% 34% 26%

Facebook .................................................................. 25% 14% 29%
TikTok ....................................................................... 12% 16% 11%
Instagram .................................................................... 5% 8% 4%
Snapchat ..................................................................... 4% 7% 3%
None of above ........................................................... 13% 9% 14%
Don't know ................................................................ 13% 11% 13%
36. Connects me with friends and family
Facebook .................................................................. 62% 44% 67%

Instagram .................................................................. 14% 24% 11%
Snapchat ..................................................................... 8% 14% 6%
TikTok ......................................................................... 4% 6% 4%
Twitter ......................................................................... 3% 4% 3%
None of above ............................................................. 6% 4% 7%
Don't know .................................................................. 3% 4% 3%
37. Is good for my mental health
TikTok ....................................................................... 15% 16% 15%

Facebook .................................................................... 9% 6% 10%
Instagram .................................................................... 9% 12% 9%
Snapchat ..................................................................... 6% 7% 5%
Twitter ......................................................................... 5% 4% 5%
None of above ........................................................... 45% 46% 45%
Don't know ................................................................ 10% 9% 11%
38. Makes me anxious
Facebook .................................................................. 15% 12% 16%

TikTok ....................................................................... 14% 15% 14%
Twitter ....................................................................... 13% 14% 13%
Instagram .................................................................. 10% 15% 8%
Snapchat ..................................................................... 8% 11% 7%
None of above ........................................................... 31% 24% 34%
Don't know .................................................................. 8% 8% 8%
39. Protects my privacy
Facebook .................................................................. 13% 8% 14%

Instagram .................................................................. 10% 14% 9%
Snapchat ..................................................................... 7% 15% 5%
Twitter ......................................................................... 6% 5% 6%
TikTok ......................................................................... 6% 9% 6%
None of above ........................................................... 36% 29% 39%
Don't know ................................................................ 21% 20% 22%

(18-26) (27-42)
40. Is addictive
TikTok ....................................................................... 49% 65% 45%

Facebook .................................................................. 14% 5% 16%
Instagram .................................................................. 14% 13% 14%
Twitter ......................................................................... 6% 3% 6%
Snapchat ..................................................................... 5% 4% 5%
None of above ............................................................. 9% 6% 9%
Don't know .................................................................. 4% 4% 4%
41. Is an important part of who I am
Facebook .................................................................. 15% 7% 18%

Instagram .................................................................. 11% 17% 9%
TikTok ......................................................................... 9% 12% 8%
Twitter ......................................................................... 6% 6% 6%
Snapchat ..................................................................... 6% 12% 4%
None of above ........................................................... 46% 38% 49%
Don't know .................................................................. 7% 9% 6%
42. TikTok is owned by ByteDance, a company that was founded in China and reported to have close
ties to the Chinese Communist Party. Does this information cause you:
Net: Concern............................................................ 61% 51% 64%

Net: Not a concern .................................................. 31% 41% 29%
Great concern ........................................................... 26% 20% 28%

Some concern ........................................................... 35% 32% 35%
Not much concern ..................................................... 19% 26% 17%
No concern at all ....................................................... 12% 15% 12%
Don't know .................................................................. 8% 8% 8%
43. Based on this information, do you support or oppose a nationwide ban on TikTok (unless the
company sells its shares to U.S. operators)?
Net: Support ............................................................ 46% 34% 49%

Net: Oppose ............................................................. 38% 53% 34%
Strongly support banning TikTok .............................. 22% 13% 25%

Somewhat support banning TikTok .......................... 24% 21% 24%
Somewhat oppose banning TikTok ........................... 19% 24% 18%
Strongly oppose banning TikTok .............................. 19% 29% 16%
Don't know ................................................................ 16% 13% 17%
Regarding TikTok, how much, if at all, do the following statements concern you:
[DISPLAYED IN RANK ORDER BASED ON “NET: GREAT/SOME CONCERN.” EACH ITEM WAS

(18-26) (27-42)
44. The U.S. government believes that the Chinese government could access the significant amount
of personal information that TikTok collects from its users in the U.S.
Net: Concern............................................................ 69% 60% 72%

Net: Not a concern .................................................. 22% 30% 19%
Great concern ........................................................... 38% 28% 41%

Some concern ........................................................... 31% 31% 31%
Not much concern ..................................................... 14% 21% 12%
No concern at all ......................................................... 7% 9% 7%
Don't know .................................................................. 9% 10% 9%
45. The U.S. government believes that the Chinese government could use algorithms to shape what
Americans see on TikTok – they can censor or promote certain video content for its own
propaganda or misinformation purposes.
Net: Concern............................................................ 66% 58% 68%

Net: Not a concern .................................................. 24% 32% 22%
Great concern ........................................................... 33% 25% 36%

Some concern ........................................................... 33% 33% 33%
Not much concern ..................................................... 15% 20% 14%
No concern at all ......................................................... 9% 12% 8%
Don't know ................................................................ 10% 10% 10%
46. The U.S. government believes TikTok’s user data could be used by China to uncover the vices or
pressure points of a potential spy recruit or blackmail target. Even if many of TikTok’s users are
young with seemingly nothing to hide, it’s possible some may grow up to be government or
industry officials whose social media history could prove useful to a foreign adversary.
Net: Concern............................................................ 65% 55% 68%

Net: Not a concern .................................................. 25% 33% 22%
Great concern ........................................................... 32% 26% 34%

Some concern ........................................................... 33% 29% 34%
Not much concern ..................................................... 17% 23% 15%
No concern at all ......................................................... 8% 10% 8%
Don't know ................................................................ 10% 12% 10%

(18-26) (27-42)
47. Based on this information, do you support or oppose a nationwide ban on TikTok (unless the
company sells its shares to U.S. operators)?
Net: Support ............................................................ 54% 41% 58%

Net: Oppose ............................................................. 34% 49% 29%
Strongly support banning TikTok .............................. 27% 18% 29%

Somewhat support banning TikTok .......................... 27% 23% 28%
Somewhat oppose banning TikTok ........................... 18% 23% 16%
Strongly oppose banning TikTok .............................. 16% 26% 13%
Don't know ................................................................ 12% 10% 13%
48. On Thursday, March 23, the CEO of TikTok will testify in Congress. After that testimony, if
President Biden called for a nationwide ban of TikTok (if the company is not sold to U.S.
interests). Would you be:
Surprised by the decision .......................................... 32% 31% 32%

Not surprised by the decision .................................... 56% 56% 56%
Don't know ................................................................ 13% 14% 13%
49. Would you be:
Disappointed that TikTok won't be around ................ 34% 47% 30%

Not disappointed that TikTok won't be around .......... 54% 39% 60%
Don't know ................................................................ 12% 13% 11%
50. Would you be:
Relieved a final decision has been made ................. 42% 39% 43%
Not relieved a final decision has been made ............ 25% 35% 23%
Don't know ................................................................ 33% 26% 34%
51. Would you:
Try to find a work-around so you could

still access it .............................................................. 23% 36% 19%
Obey the ban and not try to access TikTok .............. 59% 48% 62%
Don't know ................................................................ 19% 15% 20%
52. [BASE: IF HAVE AN ACTIVE TIKTOK ACCOUNT] If TikTok were banned, how would you
spend the additional time you’d have back in your day? Please be as specific as possible:
[OPEN-END]

Over the last two weeks, how often have you been bothered by the following problems?
[DISPLAYED IN RANK ORDER BASED ON “NET: AT LEAST SEVERAL DAYS.” EACH ITEM WAS

(18-26) (27-42)
53. Feeling down, depressed, or hopeless
Net: At Least Several Days .................................... 42% 49% 40%
Not at all .................................................................... 58% 51% 60%

Several days ............................................................. 26% 31% 25%
More than half the days ............................................ 10% 10% 10%
Nearly every day ......................................................... 6% 8% 5%
54. Little interest or pleasure in doing things
Not at all .................................................................... 58% 52% 60%

Several days ............................................................. 28% 30% 28%
More than half the days .............................................. 8% 12% 7%
Nearly every day ......................................................... 5% 6% 4%
55. Thoughts that you would be better off dead, or thoughts of hurting yourself in some way
Not at all .................................................................... 81% 74% 83%

Several days ............................................................. 10% 15% 8%
Nearly every day ......................................................... 2% 3% 1%
56. Loneliness
Not at all .................................................................... 60% 46% 65%

Several days ............................................................. 24% 32% 21%
Nearly every day ......................................................... 7% 10% 6%

(18-26) (27-42)
57. Please select any of the following sources that you regularly watch or visit for news or current
events? Please select all that apply.
[DISPLAYED IN RANK ORDER BASED ON USE. EACH ITEM WAS RANDOMIZED DURING
DATA COLLECTION.]
YouTube ................................................................... 44% 54% 41%
Facebook .................................................................. 38% 33% 40%
Local TV news........................................................... 37% 27% 40%
Instagram .................................................................. 33% 41% 31%
Network news (ABC, CBS, NBC) .............................. 31% 25% 32%
TikTok ....................................................................... 30% 46% 25%
CNN .......................................................................... 27% 19% 29%
Fox News .................................................................. 26% 19% 28%
Twitter ....................................................................... 25% 31% 23%
Snapchat ................................................................... 18% 29% 15%
MSNBC ..................................................................... 12% 6% 14%
PBS ............................................................................. 9% 6% 10%
Barstool Sports............................................................ 7% 8% 7%
None of the above ....................................................... 9% 8% 10%
58. Which of the following best describes the area in which you live?
Suburban .................................................................. 43% 45% 43%

Urban ........................................................................ 33% 31% 33%
Rural.......................................................................... 17% 13% 17%
Small town................................................................... 8% 11% 7%
59. Which of the following best describes your marital status?
Married ...................................................................... 38% 9% 47%

Living with partner/significant other ........................... 14% 18% 13%
Single, never married ................................................ 42% 71% 34%
Separated or divorced ................................................. 5% 1% 6%
Widowed ..................................................................... 1% 1% 1%
60. Do you currently have any children living in your home under the age of 18?
Yes ............................................................................ 47% 20% 54%

No.............................................................................. 53% 80% 46%
61. [BASE: Q60=1] Do you have children in any of the following education environments? (n=743)
Traditional public school ........................................... 54% 32% 57%

Public charter school ................................................. 11% 27% 9%
Religious or parochial school ...................................... 5% 5% 5%
Non-religious private school ........................................ 5% 7% 5%
Home schooling .......................................................... 7% 8% 7%
I do not have school-aged children ........................... 17% 22% 17%

(18-26) (27-42)
62. Which one of these bests describes your religious preference or spiritual outlook?
Catholic ..................................................................... 23% 25% 22%

Fundamentalist/Evangelical Christian ....................... 14% 11% 15%
Protestant .................................................................. 11% 4% 13%
Jewish ......................................................................... 2% 1% 3%
Muslim ......................................................................... 2% 4% 2%
LDS/Mormon ............................................................... 1% 2% 0%
Secular humanist ........................................................ 0% 0% 0%
Atheist ......................................................................... 3% 5% 3%
Another religion ........................................................... 9% 8% 9%
Agnostic ...................................................................... 6% 7% 6%
No religious preference ............................................. 28% 31% 28%
63. Aside from weddings and funerals, how often do you attend religious services?
More than once a week ............................................... 7% 7% 7%

Once a week ............................................................. 19% 17% 20%
Once or twice a month .............................................. 11% 13% 10%
A few times a year..................................................... 19% 27% 17%
Seldom ...................................................................... 44% 37% 46%
64. [BASE: IF Q7<4 (EMPLOYED FULL-TIME, PART-TIME, SELF-EMPLOYED] What kind of work
do you do? (n=1,217)
Professional: Examples would be lawyer,

doctor, teacher, nurse, accountant ........................... 24% 22% 25%
Manager, executive, or official: Examples would
be store manager, business exec ............................. 21% 17% 22%
Business owner......................................................... 6% 6% 6%
Clerical/Office/Sales: Examples would be
secretary, receptionist, sales clerk ............................ 15% 17% 15%
Service work: Examples would be waiter/waitress,
hair stylist, police or fireman, janitor, nurses' aid ..... 12% 16% 10%
Skilled trades: Examples would be electrician,
plumber, carpenter ..................................................... 8% 5% 8%
Semi-skilled: Examples would be assembly
line worker, truck driver, bus driver ............................. 3% 4% 3%
Other ......................................................................... 11% 12% 11%
65. Which of the following do you consider yourself to be?
Heterosexual or straight ............................................ 80% 72% 83%

Gay.............................................................................. 2% 5% 2%
Lesbian ....................................................................... 1% 1% 1%
Bisexual....................................................................... 9% 11% 8%
Other Queer identity (e.g. pansexual, asexual etc.) .... 2% 4% 2%
None of the above ....................................................... 2% 2% 2%
I don't know ................................................................. 1% 1% 1%
Prefer not to say .......................................................... 2% 3% 2%
Refused ....................................................................... 0% 1% 0%

(18-26) (27-42)
66. Do you consider yourself to be transgender or non-binary?
Yes .............................................................................. 3% 6% 3%
No.............................................................................. 95% 91% 96%
Prefer not to say .......................................................... 2% 4% 1%
67. The next question is about the total income of YOUR HOUSEHOLD for the PAST 12 MONTHS.
Please include your income PLUS the income of all members living in your household (including
cohabiting partners and armed forces members living at home).
Less than $25,000 .................................................... 15% 20% 13%

$25,000-$49,999 ....................................................... 19% 20% 19%
$50,000-$74,999 ....................................................... 20% 19% 20%
$75,000-$99,999 ....................................................... 16% 17% 16%
$100,000-$124,999 ................................................... 10% 8% 11%
$125,000-$149,999 ..................................................... 6% 2% 7%
$150,000-$174,999 ..................................................... 4% 1% 5%
$175,000-$199,999 ..................................................... 2% 2% 2%
$200,000 or more ........................................................ 3% 2% 4%
Don't know/Prefer not to answer ................................. 4% 7% 3%
###
Methodology
This survey, which was conducted online, carries a 95 percent credibility level of +/- 2.6 percentage points
for the sample of registered voters 18-42-years-old. Post-stratification weights were calculated for this
survey. Weights were calculated based on the 2021 and 2022 Current Population Survey, the 2021 and
2022 American Community Survey, the 2020 Census. Gender, age, race and ethnicity, sexual orientation,
education attainment, voter registration status, current educational enrollment, marital status, and census
division were used for weighting. Additionally, non-coverage bias factors associated with online behaviors
were used to adjust the sample, including trust in neighbors and health factors. Respondents had a mean
weight of 1.49, a median weight of .81, and a standard deviation of 2.84.

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Current Events Study - TikTok

All Gen Z Millennial

1. Please indicate your gender:

Male .......................................................................... 48% 49% 48%

2. What is your age?

18-24 ......................................................................... 17% 74% 0%

Northeast................................................................... 17% 17% 17%

White, Non-Hispanic ................................................. 54% 53% 55%

High school ............................................................... 23% 23% -

All Gen Z Millennial

Some high school or less ............................................ 2% 6% 2%

7. Which of the following best describes your current employment status?

Employed full-time..................................................... 56% 41% 61%

Yes ............................................................................ 28% 32% 26%

Yes .......................................................................... 100% 100% 100%

Democrat................................................................... 37% 38% 37%

11. When it comes to most political issues, do you think of yourself as a…

Progressive ............................................................... 17% 25% 15%

I voted on Election Day at a polling place ................. 49% 40% 52%

All Gen Z Millennial

Joe Biden .................................................................. 52% 59% 50%

Definitely will be voting .............................................. 68% 54% 73%

15. Do you consider yourself to be politically engaged or politically active?

Yes ............................................................................ 41% 41% 41%

[DISPLAYED IN RANK ORDER BASED ON “NET: VERY/SOMEWHAT FAVORABLE.” EACH ITEM

Net: Favorable ......................................................... 85% 81% 86%

Very favorable ........................................................... 51% 49% 52%

Net: Favorable ......................................................... 46% 53% 44%

Very favorable ........................................................... 20% 25% 18%

All Gen Z Millennial

Net: Favorable ......................................................... 60% 52% 63%

Very favorable ........................................................... 27% 22% 28%

Net: Favorable ......................................................... 66% 72% 65%

Very favorable ........................................................... 31% 36% 29%

Net: Favorable ......................................................... 51% 64% 47%

Very favorable ........................................................... 22% 33% 19%

Net: Favorable ......................................................... 51% 66% 46%

Very favorable ........................................................... 27% 40% 23%

All Gen Z Millennial

[DISPLAYED IN RANK ORDER BASED ON ACTIVE ACCOUNT. EACH ITEM WAS

Facebook .................................................................. 75% 61% 79%

Facebook .................................................................. 33% 13% 39%

[DISPLAYED IN RANK ORDER BASED ON REGULARLY VIEWED TIKTOK CONTENT. EACH

Entertainment ............................................................ 71% 74% 70%

Average (Hours) ...........................................................2.5 2.9 2.4

More time .................................................................. 19% 15% 21%

Results pending coding

Results pending coding

Facebook .................................................................. 23% 10% 26%

31. Is least understood by older people

TikTok ....................................................................... 36% 40% 34%

32. Is most entertaining

TikTok ....................................................................... 47% 58% 43%

33. Is the most trusted source of information

Twitter ....................................................................... 12% 14% 12%

34. Brings people together

Facebook .................................................................. 34% 20% 39%

All Gen Z Millennial

Twitter ....................................................................... 28% 34% 26%

36. Connects me with friends and family

Facebook .................................................................. 62% 44% 67%

37. Is good for my mental health

TikTok ....................................................................... 15% 16% 15%