Logo design History

Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. The company's clothing and shoe logo designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. For years the only symbol associated with Adidas was the trefoil (flower) logo design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand. The "Trefoil" was adopted as the corporate logo design in 1972. In 1996, it was decided that the Trefoil corporate identity would only be used on heritage products. Examples of products featuring the Trefoil logo design include the Stan Smith, Rod Laver, A-15 Warm-Up, and Classic T-Shirt. In January 1996, the Three-Stripe brand mark became the worldwide Adidas corporate logo. This logo represents performance and the future of the Adidas branding identity. It has become synonymous with Adidas and its dedication to producing high- quality athletic products to help athletes perform better

Alfa Romeo Corporate Brand Identity

This logo is the official branding of the Anonima Lombarda Fabbrica Automobili, which is designed to directly represent the family coat of arms of the Visconti, one of the most influential and respected families out of Milan.

The right side of the logo is a snake wearing a crown, the symbol of the Visconti family, who ruled the duchy of Milan from the middle ages until the early renaissance. The left side is the flag of Milan. This logo is designed to drive home the point that this is a Milanese company, not from Rome or Torino, where they are now based. By putting these classical elements of Milanese history into the badge, they associate themselves with the city and its status as a newly emerging European economic center, as it was in the late 1800 and early 1900s.

Compiled By – Ankit Jain


Adobe's triangular abstract A is widely known today. In December 1982, Adobe Systems was formed by Chuck Geschke and John Warnock who were trying to start up a new company. The two forty-something men were confident in the software language they developed and its natural applications. The programing language became known as PostScript and featured several innovations. Communications between printer and PC no longer needed a hotchpotch of specialized application protocols and drivers but one software language only. Also the language could describe both graphics and text on one page. Graphic designer Marva Warnock designed the company's first identity. The stylization of the A is carried through all glyphs in a rather accomplished and aware way. The original logo also offers a glance of what the future logo would look like. The new stylized A logo sets an example of how a company extends and respects its own graphic history.

Animal Planet: New Logo

The Animal Planet channel recently revised its logo in order to match their new programs that now carry wild themes. The Discovery-owned channel decided to eliminate the globe and the elephant, replacing them with the "animalistic boldness" of a new identity. The new logo made its debut on February 3, 2008 during the channel's popular "Puppy Bowl". The new "jungle-like" design uses three shades of green to create the channel’s name in different size fonts. A new tagline "Same planet, different world" was added to reflect the changes. The intention of the makeover was to attract more adult viewers with television shows that emphasize animals’ feral nature – a theme that blends in with the Channel's animal orientation. The network also talked about presenting animals peeking from the letters but this has not yet materialized. Many members of the logo design community were very disappointed and believed that the new design was a good intention gone wrong. The new identity was developed by London screen specialist Dunning Eley Jones with other UK-based companies - Lipsync, Duke and Milton Mordue. The consultancy's task was to create a look that expressed the network's values: playful, instinctive, emotional, immersive and entertaining. DEJ is also known for having created the identity of the new Military Channel.

Compiled By – Ankit Jain

Based on its company name, they selected an apple as its main form of branding. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a "bite mark" to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.

It is believed that the use of the four rings logo is most likely to generate back to the date of Claus Detlof of Oertzen, who described the idea as being something related to Olympia and the Olympiad which fuses the coming together of groups. This is in line with the coming together of the four Audi companies - AUDI, DKW, Horch and Wanderer.

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Bacardi logo design

In 1862 Cuban wine merchant Facundo Bacardi, originating from Spain, acquired a distillery in Santiago de Cuba. This facility used the method developed by Bacardi for refining sugar and liquor into a white-colored, mild rum. Because there were a large number of bats living under the roof of the distillery, it was decided that it was appropriate to also show the bats on the brand of its white Bacardi Rum products. It's worth mentioning that fruit bats are a symbol of good luck in Cuba.

Batman Logo

Batman represents one of the twentieth century's greatest mythic heroes. It started after the success of Superman that Bob Kane and his partner Bill Finger decided to create a hero whose goal was to purge the world of evil in dark, twisted, urban America. The Batman logo also referred to as the Batman Emblem, symbolically brings together all the fundamental attributes that make Batman remarkable. The original version of the logo was a simple black bat against the grey color of the batsuit. Variations of this design have been used since the character's first appearance until 25 years later. In 1964, Detective Comics #327 introduces the Bat-logo as a yellow ellipse behind the insignia against the grey color of the batsuit after Julius Schwartz decided that the symbol with the yellow oval would make Batman look more contemporary. Despite the periodical redesigns, this version remains the most commonly known representation of Batman throughout time. The reason for the yellow emblem is given by the hero himself in the Dark Knight Returns by Frank Miller. Batman states that he wanted to have a yellow mark because it would serve as an easy target and that part of the costume was bullet resistant. By the late 1990s, Batman's suit becomes darker and the yellow ellipse disappears once again. Although the animated series Batman Beyond present a red bat against a black suit, today's Batman cartoons, movies video games and comics removed the yellow ellipse and helped return the character to his dark roots.

Compiled By – Ankit Jain

BBC Logo Design

BBC can trace its roots back to the year 1936 when it became the world's first broadcaster of a regular high-definition TV. The first attempt at proper branding dates back to the 1950s when the company started to use idents to distinguish each of their channels. It was Abram Games - famous for creating the logo for The Festival of Britain - who created BBC's first identity, also known as Bat's Wings. The model was replaced by the BBC tv lettering in boxes located within a circle. The late 1963 brought out BBC's famous emblem, the globe. One year later, BBC was launching a second channel. BBC2 was the first channel to broadcast colour pictures in the UK. That coincided with the introduction of the "mirror globe" identity. The TV station promoted its use of colour by including reference to the station identity. This was to function as a reminder to the audience to buy a colour television set. By the 1980's, the channel adopted the futuristic stripy lettering and BBC One's clocks became digital entities. In the year 1985 the new "Computer Originated World", or 'COW' was introduced so the globe went virtual. It wasn't until one year later that BBC2 got a new identity, designed by BBC Senior Designer, Alan Jeapes. In 1988, a new logo designed by Michael Peters began to be used on such BBC products as paper cups, videos, books and stationery. The nineties brought a new approach of BBC's visual identity, as Martin Lambie-Nairn's design company started a highly successful series of identities including the large numerals "1" and "2" for the two BBC channels. Six years later, Lambie-Nairn would also tackle the BBC's corporate logo, to make it look more modern. This change was disapproved by Gerald Kaufman, chairman of the National Heritage Select Committee, saying there could be a more useful way of spending licence-payers' money. The most recent re-launch of the Channel's visual package came in 2007 with a series of idents entitled "Window on the World".

Compiled By – Ankit Jain

Beijing 2008 Olympic Games logo
The official logo of the 2008 Summer Olympics also known as Dancing Beijing was unveiled in August 2003 during a ceremony at Beijing's Temple of Heaven. The Beijing 2008 Olympic Games logo is filled with the awesome beauty and power of China and conveys the city's commitment to the world. The emblem was designed by Guo Chunning, the vice-president of the "Beijing Armstrong International Corporate Identity" in the form of a dancing human figure reflecting the invitation of China to the world to partake in its unique cultural quality and elegance. Chunning used the character "Jing" to develop the human form above the words "Beijing 2008" and the Olympic rings. The emblem perfectly depicts the intrinsic values of sports - people oriented and athlete-centered. The curves suggest the body of a wriggly Chinese dragon. The open arms express the sincerity of Beijing and the feelings of hospitable and friendly people. The running figure stands for the magnificence and beauty of life. Red, the intensively used colour in the emblem features a great meaning in Chinese society. The powerful design of the Dancing Beijing logo is a life poem written by all participants with their enthusiasm, affections and passion.

BMW company logo design

The logo used by BMW is representative and derived from the Bavarian engine components that first made up the company structure in 1917. It is also in the Bavarian national colors of black, white and blue. The black ring and the internal and external enclosing rings were used to represent the previous company "Bayerische Flugzeug-Werke (BFW)". BMW resulted from this business. While many think that the propeller was in fact designed to represent a rotary propeller which was developed in 1929, in actuality this interpretation is only promoted for marketing purposes and has no factual basis. The more recent iterations of the BMW logo talk little of the propeller and more about the vehicle itself in an outdoor environment, as is outlined by Publicity and Advertising Manager Wilhelm Farrenkopf in the BMW work magazine in 1942, where he talked about the shining disk, shades of the engines, two silver divides and bright blue gleams that represent the sky.

Compiled By – Ankit Jain

Bosch corporate logo design

This company's logo was designed in 1918 by the then companies Technical Director, Robert Bosch. It was designed to depict a magnetic ignition key.

Bugatti Corporate Logo
Milan-born Ettore Bugatti worked for other companies like Mathis and Deutz before he decided to open his own car company in France (Strasbourg). Looking back in Bugatti’s history, the earlier cards were called “types.†One Bugatti creation was the Type 30 made with 8 cylinders. That was in 1922. Two years later, the type 35 came out which were developed into two versions: 35A and 35B. The sports models followed (four-cylinder type 40 and eight-cylinder type 45), as well as the Royales. The Bugatti cars are best described as exclusive and fast, but the Bugatti brand was in peril when the Second World War broke out. Ettore’s son, Jean, also di ed, fuelling the financial troubles of the family. It made its last car in the 1950s before Volkswagen Group took over and turned the company into an airplane parts manufacturer. Ettore Bugatti’s father was an artist and jewellery designer so this artist ic bent was reflected in the way the cars were made and in their corporate logo. Engine blocks were said to be “scraped†so no gasket was required; the safety wires looked like lace patterns. This probably explains the red dots in the Bugatti logo. Or did the older Bugatti see his son’s cars as fine jewel pieces? The small dots that surround the Bugatti name are in stark contrast with the solid white letters with two strong background colours: black and red. In fact the Bugatti company said that the combination of elegance and technology are reflected in the oval frame dotted with 60 small pearls and the stylised initials of Ettore Bugatti. Bugatti cars were winners on the race tracks of the world. One model, type 35, had more than 2,000 victories. The Bugatti cars hugged the limelight for five consecutive years (1925-1930) in the Targa Florio, but the most glorious win was in the Le Mans race where drivers Jean-Pierre Wimille and Pierre Veyron stole the race with the little they had. The totality of Bugatti brands were incorporated into the Bugatti the EB 16.4 Veyron Pur Sang introduced in 2005 where the car’s carbon body and aluminum stand out. But the corporate logo design is supposed to convey the message that Bugatti goes beyond engineering and technology, it speaks of the automotive pioneering spirit with eloquence.

Compiled By – Ankit Jain

Burger King Corporate Logo

The Burger King Company was established by David Edgerton and James McLamore who launched their first restaurant called Insta Burger King on December 4, 1954 in Miami, Florida, USA. During 1989, it was rebranded as Burger King and became internationally known. The original BK corporate logo also referred to as the "Bun Halves" was established in 1969 and lasted till early 1990s. It was a simple logo having the name "Burger King" in red letters sandwiched between two bun halves. In 1994, Burger King modernized its first logo by using a smoother font with rounded edges. By 1999, the company again updated the logo that is a stylized version of the "bun halves" logo. The new logo featuring a blue swirl gives the Burger King logo a circular appearance making it look more contemporary.

Camel logo design

This logo has changed significantly several times since its inception in 1913, when the tobacco company was first opened and operated by Richard Joshua Reynold. Reynold had previous experience in the industry as he had worked for some years on a tobacco farm owned by his father in Virginia between 1874 and 1895. As a lover and smoker of tobacco, and owner of the business, Reynold transported goods between two local towns, one of which regularly hosted a roaming circus Barum & Bailey. Hence the Camel logo was born, from Reynolds' love of the circus in the nearby town.

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Carlsberg was established in 1847 by J. C. Jacobsen, a philanthropist and avid art collector. Jacobsen's brewery pioneered refrigeration techniques, steam brewing and the propagation of one single yeast strain. Carlsberg's original logos include the swastika and an elephant. Use of the former ceased in the 1930s because of being associated with German political parties. The world famous Carlsberg logo was introduced by Thorvald Bindesbøll in the year 1904, for the launch of Carlsberg pilsner. The crown on the logo stands for the company's association with the Royal Danish Court. Thorvald Bindesbøll (18461908) used to be Carlsberg's favorite designer at the time. Known as Denmark's first industrial designer, Thorvald was involved in the design of anniversary books, exhibition catalogs and beer labels for New and Old Carlsberg. At the time, the company spent 500 kroner on designing the logo but the investment proved to be worthful. Since then, the hand-drawn logo remained mostly unchanged and continued to represent Carlsberg's distinctive emblem. Today, just over 100 years since its launching, back in 1904, the Carlsberg logo landed a design prize offered by the Danish Design Center. It's for the first time in history that a classic graphic design receives a prize.

Centrino (Intel)

Intel uses the split design logo to show the convergence between information and technology. The two wings the designer used suggest a link between technology and lifestyle and the progression toward the future. The designer's use of the color Magenta for the lower of the two wings balances the out against the bright contrast of the contemporary Intel blue, offering high energy visual stimulation for the viewer. In this logo you can also see Intel's use of the "hanging e," which was used in the original iteration of their logo and is carried over today as an embodiment of their overall commitment to their original corporate philosophies.

Chanel logo design

The house of Chanel was founded by Gabrielle Bonheur "Coco" Chanel in 1910. Coco Chanel was one of the most significant fashion designers of all times. She revolutionizes women's wear and set new standards for the contemporary style. Coco got into fashion opening up a small shop which first sold ladies hats. Soon Coco and her house conquered not only Paris but the rest of the fashion world. The corporate name Chanel became an icon of elegance and from then on, the Chanel logo became synonymous to elegance, wealth, and elitism as well as a standard for international fashion. The Chanel logo design was designed in 1925 by Coco Chanel herself and remained unchanged ever since. It turned out to be one of the most recognizable symbols in the fashion world with its overlapping double 'C' - one facing forward and the other facing backward. Chanel's logo is frequently seen in perfumes, purses, shoes, and jewelry.

Compiled By – Ankit Jain

Chevron logo

The logo of this iconic American company shows us two downward angles in a clipped and parallel manner. They originate directly from the name of the company Chevron, which means "angles" in terms of rank and badge rank, as one of the interpretations.

Chiquita logo

The Chiquita Banana Company, also sometimes referred to colloquially as the "banana republic," dates back to the year 1870, when Captain Lorenzo Dow Baker transported a historically large batch of bananas from Jamaica to Massachusetts on his sailing boat. When those bananas arrived, they were spoilt and inedible, and he then committed to send another batch but this time of green bananas, so that by the time they arrived they would be suitable and perfect for eating. In 1885, in partnership with the then undertaker Andrew Woodbury, Preston set up the Boston Fruits company and then 1899 the United Fruits Company. This current day logo resurfaced in 1963 from the talents of a commercial artist. Initially it was derived from sketches of a half woman, half banana and was referred to as a Chiquita meaning "tiny or small girl" in Spanish.

Cisco logo designs

In 1984 Len Bosack and Sandy Lerner, two computer science professionals based out of Stanford University, created the Cisco corporation. Cisco is currently ranked in the top few of the specialist routing and switching companies in the world and they have permeated technology sales across the globe. The Cisco logo is in keeping with the companies original formation, San Francisco - and close the Golden gate Bridge, which is also known as the "gate to the Pacific," in hope that this springs success eternal.

Compiled By – Ankit Jain

CitiBank Company Logo

Established in the year 1812 as the City Bank of New York, Citibank is known today as the corporate banking branch of financial services colossus Citigroup, one of the largest companies in the world. Paula Scher - the designer behind the recently re-branded Citibank logo, is a member of the Art Directors Club Hall of Fame and the first Pentagram partner to receive the Type Directors Club Medal. Paula has developed environmental graphics, identity and branding systems,publication designs, packaging and promotional materials for a wide range of clients. Unveiled on February 13, 2007, the new logo is - as Paula has stated - a marriage of the the word Citi and the old Traveler’s insurance umbrella to create an umbrella in the middle of the word. The change took place mainly due to the transformation of Citibank from “Citigroup†to “Ci ti†. Scher cleverly used the "t" in Citi as the handle for the Traveler's umbrella making the resulting giant far more approachable. There were voices claiming that the previous emblem featuring a compass rose along the "Citibank" word mark is felt to be more confident in depicting stature and visual presence. However, the company's cards divisions and consumer banking operations responded to the new Citi logo with enthusiasm, and relaunched its consumer banking operations around the world.


The company logo of the 1919-initiated company, by founder Andre Citroen, the French automaker, depicts two gear wheels as herring-bone teeth.

Compiled By – Ankit Jain

Coca Cola Logo

Not a very romantic start but who says that a soft drink maker needs a dash of romance to be successful? In fact the beginnings of Coca Cola were far from romantic because it was meant to be a patent medicine invented by John Pemberton who was a pharmacist. Pemberton took his medicine to Jacob’s Pharmacy and the taster at the pharmacy judged it as “excellent†. Asa Chandler, a local businessman, eventually bought the formula from Pemberton. As for the Coca Cola logo and how it started, accounts say that it was Pemberton’s bo okkeeper, Frank Mason Robinson, who designed it in 1885. Cursive script is what describes the logo but more specifically, the letters are of the Spencerian typeface, said to be the predominant form of writing adopted by American bookkeepers during that era. Robinson’s script has survived to this day, earning recognition as one of the more famous scripted logos in the world. He believed that the two Cs in the name would generate distinction for the company’s products. Fact is, the Coca Cola logo has been hailed as one of the world’s most successful brands. It is now 120 years old, and if someone was interested in acquiring the rights to it, the brand alone would cost something like over $67 billion. What makes the Coca Cola logo an icon? According to Michael Burns who quoted James Wheatley, the following elements contribute to this iconic quality: the white lettering against a bright red background, the curvy letters, roll-of-the-tongue name and of course the ever sexy bottle (described by some as the hobble skirt bottle). The logo’s impact cannot be under-estimated. Wheatley said, “A flash of red and a curved white line proved enough to get people thinking about their favourite fizzy pop.†To summarize the elemental aspects of the Coke logo: colors are red and white, letters are cursive script (Spencerian), the 2 Cs stand out, shape of the logo is either rectangular or circular. As if the logo and brand weren’t enough, there is now what people call “Cokelore†to prove that a string of urban legends came up as a result of Coca Cola fame. For example, that Coca Cola invented Santa Claus is highly plausible. That Coca Cola was once accused of being anti-Semitic may have also been true because it refused to do business in Israel once upon a time. And that it used to contain cocaine is not such a far-fetched idea because Pemberton did say his patent invention was meant to be a medicine.

Dove logo

One of the most widely used and accepted skin care brands in the world, Unilever first developed its products to aid military personnel in the 1950s. At that time the Navy needed soap and other detergents to assist with cleansing from the agents' inconstant sea water and sand exposure, which usually hardened and dried out the skin. When the soap became more popular, the company decided in 1957 to turn it into a commercially available product, and began to sell it under the brand of Dove. The Dove was used to represent a pigeon or peace pigeon in honor and memory of its original purpose for which it was first manufactured.

Compiled By – Ankit Jain

Electrolux Logo Design

Electrolux Group is selling today more than 40 million products to clients in 150 countries annually.Launched in 1910 as Elektromekaniska AB, Electrolux changed its name nine years later as a result of merging with Lux AB.The merger provided important production units in AlingsÃ¥s (food service equipment) and Mariestad (compressor refrigerators) among others.The capacity of the central laboratory on Lilla Essingen increased. A contest was held in Switzerland and it involved a great deal of graphic design expertise.Carlo L. Vivarelli won the competition with his "Sun/globe concave/convex" which was best-loved by the Elecxtrolux representatives. The new ident was viewed as an attractive, original design featuring all the attributes required to ensure high quality identification. The result of a study regarding the Electrolux logo's identification value, showed that the trademark no longer met the day's requirements on a visual identity. Most people were not able to describe their impressions after seeing the logo nor could they remember its basic features. A new trademark and corporate symbol should be designed to communicate the company's products more effectively. During the year 1963, the company founded a design department led by Hugo LindstrÃm.

The original Federal Express corporate logo was designed by Richard Runyan in 1973. The new FedEx logo is one of the most recognizable logos due to the company's presence all over the world. The logo was created in 1994 by Lindon Leader, as Senior Design Director at Landor Associates, San Francisco. The same year it was ranked by Rolling Stone Magazine as one of the 8 best logos of the past thirty-five years. Along side Apple, Coca-Cola, Nike, IBM, Starbucks, McDonald's and Playboy. FedEx is a syllabic abbreviation of the company's original name: Federal Express. At first glance the FedEx corporate logo appears to be plain and simple, however there is a detail that once seen changes the perception about it: a right-pointing arrow located in the negative space between the E and x. While the arrow becomes quite obvious when pointed out, most people do not observe it. The arrow has been seldom pointed to as a soft form of subliminal advertising. The arrow symbolizes forward movement and thinking.

Fedex Corporate Logo Design History

Compiled By – Ankit Jain

Ferrari corporate logo

Ferrari is an Italian car manufacturer involved in the Formula One World Championship. The company was founded by Enzo Ferrari in 1929. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The jumping black horse is known as "Rampante Cavallo." The horse on the emblem honors an Italian flying ace named Francesco Baracca, who lost his life in World War I. The vibrant black silhouette of the Ferrari horse also represents the popular belief that a horse on the top of a car would always guide its driver to victory. Another assumption suggests Baracca copied the jumping horse design from a shot down German pilot who had the emblem of the city of Stuttgart on his plane. This horse theme comes from the origins of the city's name Stutengarten, an ancient form of the modern German word Gestut, which translates into English as stud farm and into Italian as scuderia. Ferrari has used the Cavallino Rampante on official company stationery since 1929, while the yellow background was added to honor Modena - as yellow is the city's historic color.

Fifa 2010

Alongside the Olympic Games, the FIFA World Cup is the biggest sporting event in the world. The World Cup only takes place every four years and in 2010 it will be played on African soil for the first time. The World Cup logo seems to capture Africa's vibrancy and essence as it renders an African map with the stripes of South Africa's flag - blue, green, red, yellow, black and white - designed with a lot of dynamic movement. The swishes embody the fiery passion, energy and diversity of Africa, symbolizing the raise of the rainbow nation. The 2010 identity is vibrant, dynamic and unique, graphically encapsulating the African continent. The energetic, lucid figure performing a bicycle kick symbolizes the fact that FIFA World Cup 2010 is not just for South Africa, but for the whole of Africa and indeed the world. The typeface is free-spirited, playful and naïve. It was created to reflect Africa's personality reinforcing the fact that in South Africa they do things uniquely. The 2010 FIFA World Cup Emblem is energetic in its feel and celebratory in nature.

Compiled By – Ankit Jain

Fiat logo

The FIAT name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin), founded in 1899. As the company began, a special poster was created to celebrate the event. At the top left of the poster, the artist includes a small parchment containing the company name. This very elaborate design becomes the first logo. After several redesigns, the FIAT logo was simplified, becoming circular, with the name in red on a white background. The stylized laurel garland around the outside is intended to celebrate FIAT's victorious participation in the first competitive motor races. Starting in 1968, the corporate logo featuring four blue rhombuses was adopted, but at the end of the 20th the company decides to return to old style logo. So, in 2006 a new FIAT logo was launched, seen for the first time on the Bravo, and set to be used on all future FIAT vehicles. Fiat explains the return to the old style by saying that the new logo is "designed to convey ongoing change, a sign of the past re-written in a modern key, which is particularly representative of Fiat today, a brand which is focused towards the challenges of the future, but also proud of its historical identity". The new FIAT logo is designed to sum up the mission of an Italian company that for over one hundred years has been building good-looking cars that are accessible and capable of guaranteeing the best quality of everyday life.

Ford Brand Identity History

The Ford oval trademark is one of the best-known corporate symbols in the world. There have been a bunch of different logos Ford has used to market the brand. Today, we all recognize it as the Blue Oval, but it wasn't always that way. At the very beginning Henry Ford's engineering assistant developed a fairly complicated, black and white design. In time it evolved in a much simplistic oval design, still remaining black and white. The blue oval appeared around 1928 and through the years it had been modernized into a centennial version that was revealed in 2003 in honor of Ford's 100-year anniversary. Since 1976, the blue oval has been used as an identification badge on all Ford vehicles as a powerful symbol, recognized in the world as an icon of the company that gives great products. Through the years Ford logo proved to be a very valuable asset. 2006 was one of the worst years of Ford Motor Co and the blue oval logo was one of the company's assets used as collateral in a $ 25.5 billion financing deal to provide money for recovery plan.

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Good Year

It took Charles Nelson Goodyear five years to convert india-rubber into permanent elastic rubber. But his expensive and unsuccessful attempts at making this work only served to upset Goodyear's wife. In secret one day, Goodyear missed the burning rubber with sulphur and white lead in the furnace. The glowing heat suddenly began to transform the sticky moldable mass into a vulcanized rubber. Based on the Roman God of the Fire - Goodyear - the creator therefore called his invention "Vulcanus." While the invention was successful, it did not make him rich. After years of struggling to make ends meet, the business collapsed in 1860, and Goodyear ended up in prison, leaving debts of more than $200,000 to his family. Some 38 hours later, the Goodyear Tire & Rubber company formed and its two founding fathers, Frank Augustus and Charles Seiberling, worked tirelessly in honor of the great invention. Firstly, the company produced horse hoof pads and then moved into bicycle wheels until 1900, when they also begin to manufacture tires for cars. The logo that is used these days dates back to a statue that was found in the stately home of the Seiberling family. The statue depicted the Greek God Hermes (known by most Romans as "Mercury"), who was synonymous with what Goodyear stood for, according to Seiberling. In 1900 the company decided to develop a logo to brand its operations, and as a result they developed a wingfoot picture that would sit within the Goodyear name. That logo is virtually the same as the logo that is used today.

Google Logo

Google is known as a strong leader of the web-search industry. Its goal is to provide relevant information and groundbreaking products to its customers. It all started in 1996 as a research project by two Stanford University's students, Sergey Brin and Larry Page. The Google logo has had many different versions since its renaming from BackRub. The current official logo design of Google Inc. represents the name "Google" in logotype based on the Catull typeface and was created by Ruth Kedar. Its almost amateurish simplicity may correspond to the simplicity of the search engine. Every once in a while, the company uses various features of the logo which compliment and refer to birthdays of illustrious personalities like Leonardo Di Vinci, Albert Einstein, Edward Munch; holidays like 4th of July, Christmas, Mother's Day and specific events such as The Olympics, World Cup etc. These special modification have become known as Google Doodles and were first created by the fondaters of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000.

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Harley Davidson Logo & Brand Identity

Harley Davidson is not only a name, but a legend. It evokes images of long highways through classic American landscape, the roar of an engine sounding like a thunder clap and the polish of chrome doing its best to imitate lightning. The history of the Harley-Davidson motorcycle began in Milwaukee in 1902, when a 21-year-old William S. Harley created a design for a one-cylinder motorcycle. A year later, in 1903, he partnered up with 20-year-old Arthur Davidson to assemble the first HarleyDavidson Motorcycle. Harley-Davidson motorcycles are distinctive in design, attract loyal customers, and hold their resale value very well compared to other vehicles. A well maintained Harley might never drop in value at all. The HarleyDavidson logo commonly referred as the "Bar and Shield" logo, was created in 1910. It became famous also because the company made a profitable side business by licensing the logo (about USD 41 million income in 2004). Interestingly, each Harley-Davidson dealership has its own shop logo with a design that says something about that dealership and sets it apart every other dealership in the world.

Hummer logo

Hummer is the brand of sport utility vehicles (H2, H3, SUVs) and large offroad vehicles (H1), manufactured and sold by AM General Corporation - also referred to as General Motors since 1999. Hummers were originally manufactured for military use. These huge 4x4s have come to spend as much time in the limelight as in the battlefield, soon becoming the ultimate offroaders. In 1992, AM General started out selling a civilian version of the M998 Hum-Vee or HMMWV vehicle under the brand name "Hummer". The first two Hummer models are heavy, large vehicles with complex drivelines and large engines. The H3, is smaller and geared more towards people who want an economical SUV. Hummer dealerships are built around a huge "H" that serves as supergraphic visible from highways. The best Hummer logo was that of Horch. Its H was formed to suggest the gateway of a castle or city -- an image of sturdy tradition. General Motors has been very effective in licensing the Hummer. A large number of companies have licensed the Hummer trademarks for use on flashlights, colognes, bicycles, coats, shoes, skateboards, hats,laptops, jewelry, clothing, CD players and other items.

Compiled By – Ankit Jain

Hyundai Motor Company

The Hyundai Motor Company is a South Korean company fabricating automobiles. Their vehicles are available in many countries around the globe. In 2003 HMC was the world's seventh largest car manufacturer and South Korea's largest car manufacturer. The founder of the company is Chung Ju-yung, who established the Hyundai Motor Co.in 1947. HMC was founded later in 1967. The company began to manufacture models with its own technology in 1988. Hyundai cars are often perceived as unreliable, undrivable and low-end cars, due to their build quality. Hyundai Motor Group, began investing heavily in the manufacturing, design, quality and long-run research of its cars starting in 1998, in an attempt to establish itself as a reliable brand. Hyundai is now one of the top 100 most valuable brands worldwide. The Hyundai logo appears to be an oval shaped H (symbolizing the company itself). The ellipse outline indicates the company's global expansion and the stylized, slanted 'H' is symbolic of two people (customer and company) shaking hands. The colour of the logo is called HMC Blue. Other colours also used for the Hyunday logo include HMC Gold, HMC Silver, HMC Dark Gray and HMC Light Gray.

IBM logo

Paul Rand's trademark for International Business Machines (1956) was developed from an infrequently used typeface called City Medium, designed by Georg Tromp in 1930. This is a geometrically constructed slab-serif typeface designed along similar lines as the geometric sans serif styles. Redesigned into the IBM corporate logo, a powerful and unique alphabet image emerged, for the slab serifs and square negative spaces in the B lent a unity and uniqueness. In the 1970s, Rand updated the logo by stripping it to unify the three forms and evoke scan lines on video terminals. Wliot Noyes, IBM's consulting design director during the late 1950s wrote that the IBM design program sought ''to express the extremely advanced and up-to-date nature of its products. To this end we are not looking for a theme but for a consistency of design quality which will in effect become a kind of a theme, but a very flexible one''.

Compiled By – Ankit Jain

Jaguar logo

This brand represents the fine quality manufacture of cars PAG that were created and operated by the two founding co-owners Bill Walmsley and William Lyons in the historic and famous English seaside resort of Blackpool, where many cars were initially made to showcase in motorcycle side car parades for friends and family. In 1922 the company created the Swallow Sidecar Company, which manufactured side cars and other small vehicles. Then in 1931, they began to install engines and chassis into sporty type bodies and called these vehicles S.S. which was an abbreviation for "Standard Swallow." Following on from this in the 1930s, they then began to build engines and chassis. The professional "Jaguar" logo design was seen for the very first time in 1935 and was used on the first new style of sedan that was produced at the time - known as the S.S. 100 Jaguar. The SS abbreviation has continued in the naming of the Jaguars through to recent times, as the use of the Jaguar image.

Jeep Logo Design

The first production Jeep made its original debut in 1941 for military duty. Jeep vehicles have later on built their reputation as the world's benchmark for off-road versatility and capability for military and civilian vehicles. The current Jeep logo is a representation of the front of the vehicle. The logo comprises two circles representing the vertical bars and headlights symbolizing the grille in the front of the Wrangler, the icon of the Jeep brand. The closest resemblance to a logo came out in 1963 in the center of Wagoneer and Gladiator steering and hubcaps wheels. This logo comprised a circle with two red quarters, two gold quarters, and the word "Jeep" across the middle. The origin of the term "jeep" remains a mystery. Popular opinion deems that Jeep comes from "GP" which stands for General Purpose; another theory holds that the origin is a reference to a character from Popeye. An interesting thing about the Jeep logo is that it never appears on the car itself. The vehicle just has the "Jeep" name on it. The logo design is mainly used for marketing and advertising purposes.

Johnnie Walker

At 15 years of age, a young and enthusiastic John Walker began to blend whisky of a fine quality in the front of his mother's shop in a small town called Kilmarnock. He continued this for some time and when he eventually passed away in 1857 this whisky was the most well-known whisky in the west of Scotland. His son Alexander protected the whisky until 1867 and moved to also protect the name of "old Highland Whisky". Further to this, his brother George introduced the "talk label" and "Black label" products and searched for appropriate logos that would match the high quality of the products. George met over lunch with Cartoonist Tom Browne, and the two men created the concept of the walking man, Walker then added in the branding sentence "Founded 1820 Still Going Strong." It is believed that this sketch is based on a caricature of John Walker although that has been the subject of some contention in the media. Nevertheless, the professional design developed by Browne was so well accepted by Alexander and George that they added in the phrases "Johnny Walker - Keep on Walking". Iterations of this theme continue to be used today.

Compiled By – Ankit Jain

KFC logo

In the early 1950's in Salt Lake City, USA, Pete Harman opened a fast food restaurant. In 1952 Harman met Sanders in Chicago. At the time, Sanders, a versatile and experienced cook, was working out of a successful restaurant in Corbin, Kentucky. During his time there, Harman visited this restaurant on a daily basis and sampled Sander's cooked chicken coated in a special mixture of herbs and spices. He loved the chicken and its coating so much that he proposed to Sanders that they work together to build the cooked chicken business. Once customers had tasted this special coating, then the business grew. It became known as "Kentucky Fried Chicken" and as a result of its popularity, franchise stores began to sprout up all over the country. The "Kentucky Fried Chicken" brand was changed to the abbreviation KFC from the early 1990s so as to move away from the fatty connotation of the word fried. The logo itself as shown to the left depicts the creator of KFC - Sanders himself. KFC has kept a remarkably consistent visual identity - maintaining the defining elements of Colonel Sanders' image while adapting to the visual shifts of the fast food industry. The new KFC brand will be followed by a 65,000 square foot logo in the Area 51 dessert - that can be seen from space - code-named the "Face from Space" and consisting of 14,000 white, 6,000 red, 12,000 eggshell, 28,000 black and 5,000 beige tiles. The new KFC logo was designed by San Francisco-based Tesser. The drawing has dynamism, depth and dimension, without resorting to shading, showing that a well-conceived set of shapes can communicate more directly and boldly than any amount of shading will ever do. The new brand conveys the efforts that KFC has made over the last couple of years to animate the brand with energetic and fresh ads and position it to compete against Crispin-led Burger King and McDonald's. This is a corporate logo design that works well across web, TV, print and environmental contexts and most of all, is appropriate for its audience, market and visual context.

Compiled By – Ankit Jain

Kodak Logo Design History

Established by businessman Henry Strong and inventor George Eastman, Eastman Kodak in an American multinational public company known for producing and supplying a wide array of photographic equipment and materials. Eastman preferred the letter K for it seemed an incisive, strong sort of letter. In 1960, the company introduced the corner curl. The graphic "K" element was not introduced until the 1970's along with the box. The year 1987 saw a further update of the logo as a more contemporary type font replaced the old one. Eastman Kodak Co. has recently introduced a new corporate symbol created to help the company contrive a new image as an up-to-date, 21st century groundbreaker. Kodak was forced to reinvent itself and that led to an enhancement of the corporate image. So we can see how Kodak breaks out of the box busting out a new corporate identity to replace their 50-year old current one. The new logo features a distinctive "a" and a rounded type font. Today's new, symplified Kodak logo keeps the company's distinctive yellow and red colours but dispenses with the box that has comprised the word "Kodak" for the past 70 years.

Lacoste logo

This logo depicts a crocodile and heralds back to the days of Rene Lacoste, who won the 1925 and 1928 Wimbledon tournaments. At the time of these tournaments, the tennis players still were required to play their games wearing full white shirts with standing collars. This was not a very comfortable proposition for players and as a result, this company began producing a new shirt and collar product made from Polyester, which was a lot softer and far more flexible when moving, running and stretching. "The American press nicknamed me 'the Crocodile' after a bet that I made with the Captain of the French Davis Cup team. He had promised me a crocodile-skin suitcase if I won a match that was important for our team. The American public stuck to this nickname, which highlighted my tenacity on the tennis courts, never giving up my prey! So my friend Robert George drew me a crocodile which was embroidered on the blazer that I wore on the courts." -Rene Lacoste The crocodile is issued on shirts and on the marketing for the business still today.

Compiled By – Ankit Jain

Lamborghini logo

This well recognized logo that today belongs to the Volkswagen organization was created by Ferrucio Lamborghini. The very first iterations of Lamborghini products began in the form of tractors, burners, heaters and air conditioning systems in 1959. The first cars were produced and sold in 1963. The bull is used in this logo to depict the strength of the company and the vehicles. This logo is still used in this form today.

Lego Corporate Logo

In 1932 Ole Kirk Christiansen, a joiner and carpenter from Denmark establishes The LEGO Group. His innovative business would later on develop into a global enterprise, largely known as one of the world's most respected toy companies. The family-owned Company is controlled today by Kjeld Kirk Kristiansen, a grandson of the founder. In 1932, Ole Kirk's shop started manufacturing wooden toys, ironing boards, stepladders, piggy banks, and cars. By 1934, the company decided to adopt the name LEGO, formed from the Danish phrase "LEg Godt" ("play well"). In 1962, the first LEGO products were introduced in the U.S in sets of bricks. By 1966, LEGO kits would guide young hard hats in snapping together different kinds of trucks, buildings, ships, and planes. In 1973, a new LEGO logo replaces the former various logotypes to symbolize the expectations that people have of the company. In 1987 the brick logo is presented. A new logo is developed in April 1998. The new LEGO logo unifies all the company's products under one banner.

Luis Vuitton Logo

Louis Vuitton Mallettier, usually shortened to LV is a French leather goods and luxury fashion brand and company, one of the main divisions of LVMH, the world's largest luxury goods conglomerate. The Luis Vuitton logo was first introduced in 1896 and it has been synonymous with luxury ever since. The famous signature Monogram Canvas was created as a way to prevent counterfeiting. Ironically, the brand is known today as one of the most heavily counterfeited in fashion history, with just over 1% of the items in circulation considered authentic.The company's graphic symbols, such as flowers and quatrefoils (as well as the LV monogram), were based on the trend of using Oriental and Japanese designs in the mid-Nineteenth Century.In 2001, the new Art Director of Louis Vuitton, Marc Jacobs decided to invite nine designers, architects and artists to add their own visionary approach to the brand. Collaborations included Takashi Murakami's cherry blossom design and Stephen Sprouse's graffitied logo. The “Icons†exhibition unpacked itself at the dedicated gallery space in the Louis Vuitton flagship store in Paris. In today's world, Louis Vuitton brings up thoughts of the extravagant, posh lifestyle of the socialites and celebrities who carry bags and purses emblazoned with the Louis Vuitton logo design.

Compiled By – Ankit Jain


This logo was first used in 1914 in Bologna and was created by the Societa Anonima Officine Alfieri Maserati, a key part of the Fiat organization. The representation of this logo is the image of the rose, which is located in the hometown of the founding family - the Maserati family.

McDonald's Logo Design

McDonalds is the largest and best-known chain of fast-food restaurants in the world. With more than 23,000 restaurants in over 100 countries, their global market potential is enormous. The golden arches of the McDonalds "M" are one of the strongest and most recognizable logos of our day. The simplicity of this M and the traditional red and yellow colors used, have become the most famous business traits in the world. Normally the word "McDonalds" sits next to the "M" or the "M" is used on its own. The Golden Arches logo was created by Jim Schindler in 1962 to look like new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized all over the world. This logo is not just an "M" for McDonalds. They called the logo Golden arches firstly, to input the idea that owning one McDonalds franchise is like having a gold mine. Secondly, the arches symbolize a place to hide under, to escape. The protection of the "golden arches" is where one should have their "break". Along with Coca-Cola and Nike logos, McDonalds logo have been seen more broadly as a symbol of capitalism or globalization, since they are the most famous American corporation to go global on a grand scale.

Compiled By – Ankit Jain

Mercedes Benz logo

This logo uses the symbol of points that head out in three different directions, which is used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land. The color silver is very typical of the Mercedes Benz brand and dates back to its involvement in the very first Grand Prix, which ran at Nuerburgring in 1934. When one of the cars exceeded its eligible weight for the race in the pre-race checks, the officials spent the night polishing off the paint so that the car was back to its raw silver color. The following day as the car ran around the track it shone a beautiful silver color and was termed the "silver arrow."

Michelin logo

This company, one of the world's most well known tire manufacturers, was first created in 1832 by Nicolas Edouard Daubree and his cousin. Initially, the company manufactured two agricultural pieces of equipment, starting in 1840, but then as a result of the creation of permanent rubber by Charles Goodyear in 1839, the company began to move into the manufacture of a range of other products including drive belts, seals and conveyors. When the two founders passed away, the two brothers Andre and Edouard Michelin took over the company and renamed it "Michelin" in 1889. In 1891 they expanded operations to include air-filled bicycle tires and in 1895 broke new ground by introducing similar air-filled rubber tires for cars. The concept of the tire man was an inspiration of Edourd when he saw a pile of stacked tires which looked like the shape of a human. In line with the changes in the industry where tires have changed and evolved over time, so too are the tires of varying sizes on the tire man. Initially the tire man consisted of 11 elements, but now he only exists in four elements and is widely used on posters, television commercials and signage.

Microsoft Logo Design

Founded in 1975, Microsoft Inc. is known worldwide for inventing and providing products such as Office, Xbox, Windows, etc. Its logo has been designed to symbolize the company's pursuits within advanced technology. The Microsoft logo is the ultimate example of "style meets simplicity". The logo perfectly evinces the company's mission of offering high quality products to its customers with its simple typeface and potent slogan. Both the Microsoft logo and the company have become synonymous with innovative ideas and latest computer technologies. The 2nd version of the Microsoft logo was fea fanciful lettered O in it. The current official Microsoft logo created by Scott Baker has been adopted in 1987. Designed in Helvetica italic typeface, the new logo had a slash between the o and s and featured the slogan " Where do you want to go today?" Microsoft logo as of 2006 changed its tagline below the main corporate name into "Your potential. Our passion." In spite of the major critical transformations the Microsoft logo has suffered over the decades, its main message has remained largely unaffected.

Compiled By – Ankit Jain

Mitsubishi logo

The logo for this successful worldwide Japanese automobile manufacturer is made up of three points that symbolize responsibility/trust, probity/integrity/ethics and communication/openness. The logo is based on the merger of two age-old Japanese dynasties who used a coat of arms with three similar diamond patterns. In addition the name Mitsubishi also translates to "three Rhomden" and in line with its link to the dynasties, means "three diamonds".

MontBlanc logo

This company, owned by three businessmen, Claus Johannes Voss, Christian Lausen and William Dziambor, in 1910, created the name after inspiration from the "Montblanc" mountain, which is the largest European mountain in France. They then developed a logo in 1913 and used a small circlebased design to depict the snow-covered tip of the mountain and the fine quality of the pens they manufacture.


Specialist pharmacist Heinrich Nestle was born in 1814 in Frankfurt and moved to Switzerland in 1843, where he proceeded to open his own pharmacy and sell a variety of products, including everything from drugs to fertilizer to mustard. Because the official language of Geneva was French, he changed his name to Henri Nestle. In 1867, Nestle sold milk products for mothers and then in 1904 began to manufacture and sell milk chocolate. The bird family that is used in the Logo dates back to the Nestle family coat of arms and symbolizes the meaning of the Nestle name "small nest".

Compiled By – Ankit Jain

MTV Logo Design

Launched on August 1, 1981, MTV is an American cable television network established by Warner AmEx and based in New York City. Today, MTV broadcasts a variety of youth culture, pop culture and reality tv shows aimed at young adults and adolescents. The original MTV emblem had the visual aspect of a badly executed Polaroid shot of a hand holding a ripe tomato which was supposed to be a musical note. However, this logo never came to see the light of day. Creating a channel, network or corporate identity is both a ruthless and subtle thing. MTV gives a perfect example of a flawless marketing game obtained by breaking all the rules. In May 1980, Fred Seibert hired Frank Olinsky a longtime friend of his, along with his team at Manhattan Design. Their task was to provide visual identity to Warner's planned pop and rock basic cable channel. After deciding that the Polaroid sent by Manhattan Design unified with "The Music Channel" wording was a complete disaster, the design crew began to play around with just the letters MTV and created the flexible innovative design that still stands today. The 'M' was build out of polka dots, wooden strips, red bricks, zebra stripes and even the yellow-and-black of a Checker Cab. Olinsky left ‘M’ open for alteration without altering the identity itself. Music is always changing and the Manhattan Design created a logo made for change.


Nike was founded by Phil Knight in the 60s, but at that time he called it "Blue Ribbon Sports". The name Nike and its trademark swoosh design were brought about later, in 1971. Drawing from Greek mythology, Knight named his company Nike, after the goddess of victory. Thus, the Nike name provided the company with a strong association and image, especially appropriate for a sports gear company, which positions itself in the market as a leader of sport footwear and uses the greatest athletes and the record of their achievements in its advertising. The swoosh logo was originally developed by a graphic designer, Carolyn Davidson in 1971. She was one of 35 people who made suggestions as to what logo to use for the organization. The owners met and agreed on Davidson's design, taking into account her conceptual thinking about the wings of the Greek goddess Nike According to Davidson, Knight asked for a design that suggested movement- originally disliking the swoosh she submitted, but as Knight had deadlines to meet, he ended up using it saying "I don't love it, but it will grow on me". As the time passed, the Swoosh logo has become synonymous with the company. Together with Just Do It slogan, the Swoosh logo perfectly expresses the essence of the Nike brand and its philosophy. They show people the way to the determination, needed for reaching a desired mark in their sporting activities. It expresses well a high ambition and a will for victory, which the Nike Company made a part of its brand image and corporate culture.

Compiled By – Ankit Jain


This well known and highly regarded product emerged out of Germany in 1911. The name itself derived from the Latin terms "nivis" and "snow." Similarly, to maintain a look of freshness and cleanliness, the designers used the color blue. When the blue was introduced in 1925 this was also a socially acceptable color as it had no links to political parties.

Omega logo

The clock maker Omega that now is owned by the Swatch Group was created in 1848 by Louis Brandt. The idea for the name Omega was created by banker Henri Riekel, who declared the watches as the "the last stage of perfection" in line with the letter Omega, the last letter in the Greek Alphabet.

Compiled By – Ankit Jain

Pepsi Logo Design

Around 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, began experimenting with different soft drink mixtures. Like many pharmacists of those days, he served his customers refreshing drinks created by him. His most popular beverage was something he called "Brad's drink" made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. In 1898, Caleb bought the trade name "Pepsi Cola" for $100 from a competitor that had gone broke. At the same time Bradham's neighbor, an artist designed the first Pepsi logo. The instant popularity of this new drink led Bradham to devote all of his energy to developing PepsiCola into a full-grown business. During decades Pepsi had its ups and downs but is now one of the world's most famous brands, much like its rival Coca-Cola. In time, the Pepsi logo went through redesigning and modifications, now being the three-dimensional globe against an ice blue background the word Pepsi in the foreground. Pepsi has always been one of the most heavily advertised carbonated drinks, so much so that the Pepsi logo is marked in the minds of people across the globe and it no longer needs to be accompanied by its name. The symbol says it all.

Philips logo

This company was acquired by mechanical engineer Gerard Philips in 1891. The company produced coal thread lamps. In 1895 Gerard's brother Anton also joined the business and took over the focus of commercial operations, while Gerard took a more technical focus. The two brothers worked long hours to see the business transform into Europe's biggest lamp manufacturer, particularly as the lighting and electronics industry grew and evolved. The Philips Logo itself offers three wave lines and four stars which work together to symbolize the use of radio tubes and electricity. The logo was used in its first iteration in 1925 and was altered to a more circular look in 1938 with a bolder all caps name.

Compiled By – Ankit Jain

Playboy logo

This popular gentleman's magazine has been running since 1953, when it was first introduced by Hugh Hefner. The logo depicts the image of a hare because it has a funny and sexual connotation, and looks a bit playful with the bowtie. Hugh believed that the hare in the tuxedo was charming and amusing. By 1959 the brand was already so well known that when letters were sent with incorrect address to the Playboy business they were successfully directed to the correct location.

Porsche logo

This logo is the branding for the famous high quality sports car manufacturer Porsche. In 1952, as Ferry Porsche, the chief designer Komanda was commissioned to sketch a Porsche coat of arms that could be used as the logo. He incorporated a Stuttgart Coat of Arms animal and other elements from the local area into the first iteration. Upon registration, the logo was endorsed and then implemented on the bonnets of all vehicles from 1957 onwards.

Red Bull logo

This worldwide Energy drink has a logo that is derived straight from the name of the English product name "red bull." The idea for the name and logo came from inspiration that the owner Dietrich Mateschitz received during a Thailand holiday, when he tried a sweet beverage called "Krating Daeng" or "red bull."

Compiled By – Ankit Jain

Shell logo

This company was founded by Marcus Samuel in 1897 to facilitate transportation. It was named the "Shell Transport and Trading Company Ltd." In 1904 the company had adopted a logo that depicted the image of a scallop. It is a refreshed iteration of this scallop that has been in use since 1971 as sketched by American industrial designer Raymond Loewy.

Sony Logo Design

The first trademark using the SONY logo enclosed in a square box was registered in 1955. From that moment on, the logotype went through a sequence of changes. By 1960, Sony started to develop its brand identity abroad and the logo was exposed in neon in Hong Kong and New York, where it competed with well-established and famous foreign companies. Sony was the first Japanese company to post such a sign in an upmarket area of Hong Kong. Designer Yasuo Kuroki modified the logo which was quickly displayed in advertisings for Sony's miniature televisions. Later on, a design policy and corporate identity were established by a committee. A number of modifications were considered until the company decided on the current logo design. This version was introduced in 1973 and is still used today despite several proposals for introducing a new logo. In 1982, Sony launched a slogan and an additional logotype to improve the overall corporate identity. Morita thought that a catchy, brief description might be needed to complement the "S mark" logo. Soon after, the slogan 'It's a Sony!' was introduced. This catchy tandem quickly became known worldwide as a unique Sony feature.

Starbucks logo

The worldwide coffee phenomenon that is Starbucks first began in 1971 when the founders opened their inaugural store. Now there are more than 7,500 stores across the globe under the brand of Starbucks Coffee Houses, serving more than 22 million guests annually. The world famous logo represents the environment with which the company was established in the lakes area of Seattle, Washington. In addition, the logo depicting the lady and the water dates back to the old sailor tradition of transporting coffee and the coffee trade.

Compiled By – Ankit Jain

Superman Logo

The story of the world famous Superman logo carries overtones of history, science and arts. Jerry Siegel was the man who came with the idea of Superman and than showed the story to his friend Shuster, an aspiring artist. The symbol "S" which was used to create the logo has a lot of meaning within the bounds of American culture. "S" stands for Superman, Stopping Crime, Saving Lives, Super-Aid, but it also represents the symbol of Superman's family house on Krypton. It is important to pay more attention on to the elements of the logo, which are often ignored. The two colors of the logo bear a deep meaning. Red and yellow are the colors of RAO ( the sun-god of Krypton) and SOL refers to sunlight. On the cover of Superman 4, April 1940 the Superman logo has a black background. However, in June 1940 the studio decides to change the logo into a larger 5 sided pentagon, easier to draw and color. This new version is first drawn by Wayne Boring. Paul Cassidy would later create a new design using a larger S, tightly slammed against the shield border. Today, in spite of all the changes the logo has suffered throughout time, its fundamental details remain mostly unchanged.

Stussy Logo

The world famous Stussy logo is highly connected with the 80's generation of new wave beach culture. By 1980, a Californian cult surfboard shaper named Shawn Stussy decided to apply his scribbled signature logo on t-shirts that he traded along with his boards. Soon after, the clothing line extended and its modern and raw esthetic developed into an international streetwear label. Being influenced by the ideas of fashion and culture that emerged along with the changes that were made in the music scene, Stussy managed to win success. His clothing was inspired by skaters, DJ's, musicians and artists with similar tastes. Stussy exists today as a brand with worldwide independence and respect and continues to be a leader in beach culture.

Compiled By – Ankit Jain

Toyota corporate logo

The Toyota logo, like the company, is widely recognized for its originality and simplicity. It has become a symbol of pioneering automotive and nonautomotive products and services. The Toyota logo bears a meaningful visual identity with strong visual impact. It symbolizes the energetic transition of the company from a family business to the expansion of a worldwide company. In 1936, when Toyoda Automatic Loom Works Ltd. was launching its first passenger car, it needed a new trademark to celebrate the launch. For that purpose, a competition was held to establish a logo that would promote the company's vehicles. The design requirement of the company was to create something that will express 'the feeling of speed'. Thus, the winning logo resulted in the change of the name from 'Toyoda' to 'Toyota'. This was as the Japanese lettering of 'Toyota' gave the logo a smooth look and was also chosen because in the Japanese word 'Toyota' (eight) was considered to bring luck and prosperity. Although no longer used on products, the original Toyota logo is still used as the company's emblem. The current Toyota logo consists of three ovals: two perpendicular center ovals making a stylized "T" for Toyota and one around them symbolizing the global expansion of Toyota's technology and unlimited potential for the future.


In 1924 the Humphrey Brothers created a sporting and clothing manufacturing firm along with a logo depicting a double diamond, which was directly representative of the two founders Harold and Wallace Humphrey.

UPS logo

The very first iteration of this logo for this famous and reputable express delivery service was developed 1919. This first version pictured an eagle containing a package in its claws. Eighteen years after this date, the logo was altered for the very first time. At to a shield with the three initials of the business name. In 1961 logo designer Paul Rand created a new logo in line with this new abbreviated name. The logo was again redesigned in 2002/2003 by FutureBrand and the new 3D look was placed on a brown surface of a shield.

Compiled By – Ankit Jain

Volkswagen Logo

Volkswagen is a car producer based in Germany. It forms the substance of Volkswagen Group, which is the world's fourth largest automobile producer after Toyota, GM and Ford. The origins of the company date back to 1930s Nazi Germany. Long before Hitler was elected to power in Germany, he was creating schemes to mass-produce an affordable car. Hitler called the new vehicle the "KdF-Wagen", which literally meant "strength through joy car", after the Nazi-led KdF movement that was supposed to look after the working people. Ferdinand Porsche disliked the name KdF-Wagen (he preferred Volkswagen, the name under which the car had been produced). "Volkswagen" signifies "people's car" in German, in which it is pronounced ['folksvagan]. Volkswagen has one of the most simple and instantly recognizable logos in the world, which has seen subtle changes through the years. It's pretty obvious what the Volkswagen logo is (a V over a W in a blue background, surrounded by a circle). The logo was the result of an office competition of which the winner was Franz Reimspiess (the engineer who perfected the engine for the Beetle in the 1930's). The copyright holder of the internationally-famous VW logo is not to be Nikolai Borg, a graphic designer who sued the company for allegedly failing to recognise his work.

Wella logo

Wella really came into play as its own brand in 2003, when Procter & Gamble took control of these world famous and highly successful manufacturers of hair care products, who had been around since 1971. In addition, Wella also manufactured hair curling devices and hair dryers, and as such, the logo was developed to represent a woman blowing her hair.

Compiled By – Ankit Jain

Wilkinson corporate logo

The image used by this company dates back to the year 1772, when the sword maker Henry Nock of London opened a small business. The business was taken over in 1805 by Nock's son-in-law James Wilkinson. The company was eventually renamed in 1887 as the "The Wilkinson Sword Company." Initially the company was set up to manufacture everything from typewriters to bicycles and motorcycles, prior to moving in to the electric shaver in 1898. The logo we see to the left goes all the way back to the heart and founder of the company - Nock - who was a sword maker. In addition, it still maintains its relevancy on the basis of the company's continued efforts in manufacturing and selling razor-blades and razors.

Xerox Logo Design

Xerox Corporation can trace its history back to 1906 when the Haloid Company was founded to manufacture and sell photographic paper and equipment. The company decided to change its name to "Haloid Xerox" and then simply "Xerox" in 1961. In 1938, Chester Carlson developed a photocopying technique called electrophotography (xerography). The company began to come into prominence by 1959 with the foundation of the first paper photocopier using the technique invented by Chester Carlson. Development of digital photocopiers and a revamp of the entire product range in the 1990s, gave Xerox a technical lead over its competitors. In 1961 Lippincott designed the original Xerox logo after the company had dropped the Haloid from its name. Chermayeff & Geismar updated the block-capital-letter XEROX wordmark seven years later. The logo changed to red in 1994 and Landor introduced a corporate signature along with the digital X to symbolize the transition of documents between digital worlds and the paper. The logo emphasized the wordmark "Document Company" since that was the original focus of the company, which manufactured and sold multifunction systems, color and black-and-white printers, digital production printing presses, photo copiers and related services. "The Document Company" signature disappeared in 2004. Four years later in 2008, Xerox tried to get away from the "the copier company" image and redesigned the Xerox corporate logo. The new identity, designed by Interbrand was created to represent the connection to partners, customers, industry and innovation. Some early reviewers feel that this logo is not a notable improvement and that it looks like a Beach Ball or peppermint candy. Come to think of it, it does take your mind off of "the copier company". But not with good thoughts.

Compiled By – Ankit Jain

Yahoo Logo Design

The main concept behind Yahoo! was born when its founders Jerry Yang and David Filo initiated a guide on their personal interests. The world wide success of the company was based on its goal to "connect people to their passions, their communities, and the world’s knowledge" and the careful nurturing of its brand identity. In 1995 Yahoo! developed into a corporation and decided to express through the logo the company's idea and mission. The word "Yahoo" stands for "Yet Another Hierarchical Officious Oracle" but it also means rude, vulgar and unsophisticated and the two students loved the idea. The red colour used for the Yahoo logo, also complimented the yahoo's definition. The former version of the logo has now been revised into a purple colored icon with variations that include Y!Bang logo and white logo.


This global Japanese company manufactures and sells a range of products including motorcycles, boats and boat engines, snow mobile and golf karts, and music instruments and audio equipment, as well as robots and computers. The business was created in 1887 in Hamamatsu, Japan. When it was first opened, Yamaha initially repaired musical instruments prior to manufacturing its own organs in 1889. Further on from this, the company created "Nippon Gakki Seizo Kabushiki Kaisha" which literally translated to "Japanese music instruments corporation." The logo of the company is representative of a light that has three crossed tuning forks. This is indicative of inventor Torakusu Yamaha's restoration of musical instruments.

Compiled By – Ankit Jain

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