MANAGEMENT COMMUNICATION

Course Description:

This course is designed to develop students' communication skills for effective

management. The course will explore various forms of communication used in
business, including written, verbal, and nonverbal communication. Students will learn to
communicate effectively in different contexts, such as meetings, presentations, and
negotiations. The course will also cover intercultural communication and how to
communicate with diverse audiences.

Course Goals and Objectives:

Upon completion of this course, students will be able to:

 Develop and deliver effective oral and written communication for management
purposes.
 Apply communication theories and models to different contexts.
 Analyze communication strategies for effective management.
 Use technology to enhance communication in the workplace.
 Develop intercultural competence to communicate effectively in diverse settings.
 Critically evaluate communication practices in organization

DAY 1 of Synch Meeting: March 26, 2023, 1 PM onwards

Course Outline:

Module 1: Introduction to Management Communication

 Definition and importance of communication in management

 Models of communication
 Barriers to effective communication
 Communication strategies for managers

Module 2: Verbal Communication

 Oral communication in management

 Effective listening and questioning
 Meetings and group communication
 Presentations and public speaking

Module 3: Written Communication

 Business writing in management

 Email communication
  Memo and report writing
 Writing for social media

Module 4: Nonverbal Communication

 Body language in management

 Visual aids for presentations
 Use of technology for nonverbal communication

Module 5: Intercultural Communication

 Definition and importance of intercultural communication

 Understanding cultural differences
 Overcoming language barriers
 Managing cultural diversity

Module 6: Communication in Organizations

 Communication in teams and leadership

 Conflict resolution and negotiation
 Crisis communication
 Ethical issues in communication

Assessment:

Presentations, Class participation and discussion (40%)

Written assignments and projects (40%)
Final exam (20%)

Textbook:

Guffey, M. E., & Loewy, D. (2018). Essentials of Business Communication (11th ed.).
Cengage Learning.
https://hbr.org/2020/05/good-leadership-is-about-communicating-why
https://www.postgrowth.ca/uploads/8/4/9/4/84946882/on_communication_-_hbr.pdf

DAY 2: Synchronous Meeting: April 15, 2023, 1 PM onwards

CASES IN MANAGEMENT COMMUNICATION

1. Case Study: The Art of Communicating Effectively in Cross-functional Teams
This case study focuses on communication issues in a cross-functional team where
members are from different departments and have different communication styles. It
explores how effective communication can lead to better collaboration and team
performance.
2. Case Study: The Importance of Effective Communication in Change Management
This case study discusses the role of communication in change management and how
poor communication can lead to resistance to change. It provides examples of effective
communication strategies that can be used to facilitate change.

3. Case Study: Crisis Communication in a Multinational Company

This case study examines the importance of crisis communication in a multinational
company. It explores the challenges of communicating in a crisis situation, such as
cultural differences, language barriers, and time zone differences, and provides
strategies for effective communication.

4. Case Study: Managing Communication Across Different Generations

This case study focuses on the challenges of managing communication across different
generations in the workplace. It explores the differences in communication styles
between Baby Boomers, Gen X, and Gen Y, and provides strategies for effective
communication.

5. Case Study: Communicating Ethical Practices in an Organization

This case study discusses the importance of communicating ethical practices in an
organization. It explores how poor communication about ethical practices can lead to
unethical behavior and reputational damage, and provides examples of effective
communication strategies for promoting ethical behavior.

6. Case Study: Communication Issues in Virtual Teams

This case study focuses on communication issues in virtual teams, where members are
geographically dispersed and work remotely. It explores the challenges of
communicating in a virtual environment, such as lack of face-to-face interaction, and
provides strategies for effective communication.

Possible References:

Some websites where you can find case studies about management communication:

1. Harvard Business Review (HBR)

HBR is a well-known source of business case studies, including those focused
on management communication. The website offers both free and paid access to
a vast collection of case studies covering different topics, including
communication in management. You can search for case studies by keyword or
browse by topic.

2. The Case Centre

The Case Centre is a non-profit organization that provides a wide range of case
studies to educators and students worldwide. Their collection includes over
50,000 case studies from more than 100 leading business schools and
 management case study publishers. You can search for communication-related
case studies by keyword or browse by topic.

3. Darden School of Business at the University of Virginia

The Darden School of Business offers a collection of case studies for educators
and students. The case studies cover various business topics, including
communication in management. You can search for case studies by keyword or
browse by topic.

4. MIT Sloan School of Management

The MIT Sloan School of Management offers a collection of case studies on their
website. The case studies cover different business topics, including
communication in management. You can search for case studies by keyword or
browse by topic.

5. Ivey Business School

The Ivey Business School at Western University offers a collection of case
studies on their website. The case studies cover different business topics,
including communication in management. You can search for case studies by
keyword or browse by topic.

6. European Case Clearing House (ECCH)

ECCH is a non-profit organization that offers a collection of business case
studies. Their collection includes case studies on communication in
management, which can be accessed by searching for relevant keywords or
browsing by topic.

These websites offer a wealth of information on case studies related to management

communication. You can browse these resources to find specific case studies that suit
your interests and learning objectives.

DAY 3: Synchronous Meeting: April 22, 2023, 1 PM onwards

Presentation of Other Performance Tasks:

1. Management Communication Case
2. Draft Policy Guidelines on Selected Management Communication Concern
3. FINAL EXAM

SPECIFIC INSTRUCTIONS

1. Report Writing & Presentation for Day 1

Report Writing:

a) Define the purpose: Define the purpose of the report and what you hope to
achieve with it. This will help you focus your research and writing.
 b) Research and gather data: Research the topic thoroughly and gather data from
reliable sources. Organize the data into an outline or a list of key points.

c) Plan the structure: Plan the structure of the report, including the introduction,
body, and conclusion. Use headings and subheadings to organize the content.

d) Write the report: Write the report using clear and concise language. Use graphs,
charts, or other visual aids to help illustrate your points.

e) Edit and revise: Edit and revise the report to ensure that it is clear, concise, and
free of errors. Make sure that the report follows the structure you planned, and
that it effectively communicates the key points.

Report Presentation:

a) Prepare the presentation: Prepare a clear and concise presentation that

highlights the key points of the report. Use slides or visual aids to illustrate your
points.

b) Practice the presentation: Practice the presentation several times to ensure that
you are comfortable with the material and the timing.

c) Engage the audience: Engage the audience by using a conversational tone and
asking questions. Encourage participation and feedback.

d) Use visual aids: Use visual aids, such as slides or videos, to help illustrate your
points. Keep the visual aids simple and easy to understand.

e) Stay within the time limit: Make sure that you stay within the time limit for the
presentation. Practice timing yourself to ensure that you can effectively
communicate the key points within the allotted time.

f) Summarize the key points: Summarize the key points at the end of the
presentation to reinforce the main ideas and leave a lasting impression on the
audience.

2. Case Study Analysis for Day 2

a) Choose a case study: First, you need to choose a case study to analyse from
any of the identified nature of cases in management communication. You can
either choose one provided in the suggested references or select one yourself. It
is important to select a case study that interests you and relates to the course
material.
b) Read the case study: Carefully read through the case study and make sure you
understand the situation and the issues involved. Take notes and highlight
important points.

c) Research: Conduct research to gain a deeper understanding of the issues and

context surrounding the case study. Use academic sources, such as journal
articles, books, and reputable websites. Avoid relying on sources that are not
credible.

d) Analyze the case study: Once you have a good understanding of the case study
and the issues involved, analyze the situation. Identify the main problems,
causes, and potential solutions. Use the concepts and theories in management
communication to support your analysis.

e) Write the case study: Write a report or essay summarizing your analysis. The
report should include an introduction, background information, analysis,
recommendations, and conclusion. Use clear and concise language, and avoid
jargon or technical terms that are not well understood.

f) Cite your sources: Make sure you cite all your sources using a recognized
citation style, such as APA, MLA, or Chicago. Failure to properly cite your
sources can result in accusations of plagiarism.

g) Proofread: Before submitting your assignment, make sure to proofread it for

spelling and grammar errors. Ask a friend or classmate to review it as well to get
feedback and ensure that it is clear and well-written.

3. Management Communication Case Writing for Day 3

a) Choose a topic: First, you need to choose a topic for your case study. It can be
based on a real-life situation you have experienced or heard about, or you can
create a hypothetical scenario that relates to the course material.

b) Define the problem: Clearly define the problem or issue that you want to
address in your case study. This should be a specific and well-defined problem
that is relevant to the course material.

c) Identify key stakeholders: Identify the individuals or groups who are involved or
affected by the problem. This can include employees, customers, shareholders,
government agencies, and other stakeholders.

d) Develop a narrative: Develop a narrative or storyline that describes the situation

and the events that led up to the problem. This should include details about the
context, background, and key players involved.
 e) Describe the consequences: Describe the consequences of the problem and
how it is affecting the stakeholders. This can include financial, legal, ethical, or
reputational consequences.

f) Develop questions: Develop a set of questions that students will need to

answer based on the case study. These questions should be designed to
encourage critical thinking and analysis of the problem and should relate to the
course material.

g) Edit and refine: Edit and refine the case study to ensure that it is clear, concise,
and well-written. Make sure that the questions are clearly stated and that the
case study is relevant to the course material.

4. Draft Policy Guidelines

Identify the policy area: The first step is to identify the policy area that you want to
create guidelines for. This could be anything from workplace behavior to environmental
regulations.

Research existing policies: Research existing policies in the area you are focusing on to
see if there are any relevant guidelines that can be used as a starting point. This will
help you avoid duplicating efforts and ensure that your guidelines are consistent with
existing policies.

Identify key stakeholders: Identify the key stakeholders who will be affected by the
policy guidelines. This can include employees, customers, suppliers, government
agencies, and other stakeholders.

Develop the policy: Develop a draft policy that outlines the goals, objectives, and
principles of the guidelines. Be sure to define key terms and concepts and include any
legal or regulatory requirements that need to be addressed.

Consult with stakeholders: Consult with stakeholders to get their input on the draft policy
guidelines. This can be done through surveys, focus groups, or other means of
communication. Incorporate feedback from stakeholders into the final policy guidelines.

Review and revise: Review and revise the policy guidelines to ensure that they are
clear, concise, and effective. Make sure that they are consistent with other policies and
regulations in the area.

Communicating the policy: State how you recommend for the policy to be
communicated. This can be done through training sessions, memos, or other means of
communication.
Monitoring and evaluating: State how you recommend for the policy’s effectiveness to
be monitored and evaluated. Make adjustments as needed to ensure that the guidelines
are achieving their intended goals.