2011-2012 rate card • northwest student media

MISSOURIAN
CONVERGING CAMPUS & COMMUNITY
MISSOURIAN
CONVERGING CAMPUS & COMMUNITY CONVERGING CAMPUS & COMMUNITY

C

AB

CUPA

student success

of

board of

Salary

UK affiliates discuss virtues of student employment program

Downtown construction rounds up Phase II plans

Senate candidates vie for votes
Missouri Academy seat not secure, received student votes this week

ONLINE
For breaking news updates, visit WWW.NWMISSOURINEWS.COM Follow us on twitter @TheMissourian Find the Northwest Missourian on Facebook

FULL PAGE HALF PAGE FOURTH PAGE EIGHTH PAGE TWO BY FIVE BUSINESS CARD FRONT PAGE BANNER

5 columns x 19.3576” 5 columns x 9.5953” 3 columns x 9.5953” 3 columns x 4.7144” 2 columns x 5” 2 columns x 2” 5 columns x 1.5”

One Column Two Columns Three Columns Four Columns Five Columns

1.9167” 4.0000” 6.0833” 8.1667” 10.25”

Ads sizes can be customized. Consult with your account executive.

GuIDES & prEvIEwS
Mn Mn Mn Mn

FULL PAGE HALF PAGE VERTICAL HALF PAGE HORIZONTAL FOURTH PAGE EIGHTH PAGE

HOmE fOOtbAll gAmE INSErtS
OPtION 1 2.4726” x 1.6104”

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PAge 10

Missourian New StudeNt guide

cAmPuS/ commuNity

PAge 10

Missourian New StudeNt guide

cAmPuS/ commuNity

PAge 10

Missourian New StudeNt guide

cAmPuS/ commuNity

PAge 10

Missourian New StudeNt guide

cAmPuS/ commuNity

PAge 10

Missourian New StudeNt guide

cAmPuS/ commuNity

9.75” x 9.7886” 4.7917” x 9.7886” 4.8111” x 9.75” 4.7917” x 4.8118” 4.7917” x 2.3223”

COuPON INSErt
OPtION 1 OPtION 2 4.6915” x 4.1582” 4.6915” x 2.0444”

DIrECtOrIES
OPtION 1 2.2637” x 2.1856”

AD RaCkS
OPtION 1 OPtION 2 17.375” x 15.75” 17.375” x 10”

Litho Silkscreen Embossed

MN

MN
DISpLAy ADS

2011-2012 SIZES

D E

$. 15
THURSDAY

salary matrix

CUPA
cuts

Median
of

board regents

budget

regents

board of

cost of living
matrix

State de

Salary

cr

ea

budget

se

Faculty

budg

et

retention
CUPA

decrease

Cost of

tenure

rank

retention

SALARY CRUNCH
Money flow 2% 0% 32.6% $39,711 $128,848
Board of Regents vote neglects faculty, staff salaries another year

to raise Northwest teachers’ salaries to the national average

One still needs to expect that you will be in a profession that will reward you for what you do.”
Richard Fulton

INSIDE
Junior wide receiver Jake Soy learns the struggles handicapped students face on a day-today basis by spending a day in a wheelchair. See his insights on A7.

ONLINE At NwmISSOurINEwS.COm
W/O CONTRACT (A) PAGE CURL $10.00 (B) WEATHER SPONSOR $10.00 (C) TOP LEADERBOARD $10.00 (D) RAIL TOP SQUARE $7.00 (E) RAIL MIDDLE SQUARE $6.00 RAIL BOTTOM SQUARE $4.00 LEADER BOTTOM SQUARE $3.00 TILE BOTTOM SQUARE $3.00

AD RatES

W/CONTRACT N/A N/A $8.00 $5.00 $3.00 $2.00 $1.00 $1.00

AD SIZES
(A) PAGE CURL (B) WEATHER SPONSOR (C) TOP LEADERBOARD (D) RAIL TOP SQUARE (E) RAIL MIDDLE SQUARE RAIL BOTTOM SQUARE LEADER BOTTOM SQUARE TILE BOTTOM SQUARE N/A 88 x 31 pixels 728 x 90 pixels 300 x 250 pixels 300 x 250 pixels 120 x 90 pixels 728 x 90 pixels 200 x 90 pixels

Prices are shown in cost per thousand impressions (CPM) per 15 weeks.

Classified and Text Links, are managed by CampusAve.com and CampusBlvd.com. To advertise visit www.nwmissourinews.com/classified.

tOwEr
CONGRATULATIONS GRADUATES!

# A

INDEx ADVErtISINg RatES
full PAgE HAlf PAgE VErtICAl HAlf PAgE HOrIZONtAl fOurtH PAgE EIgHtH PAgE
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$ 250 $125 $125 $75 $30 8.3333” x 10.6667” 8.3333” x 5.2504” 4.0834” x 10.6667” 4.0834” x 5.25” 4.0834” x 2.5414”

Tower 2011
VOL 90
1 3/4” Spine Size Size 9

Northwest Missouri State University

9
316
Even Page

Job # 03243

School Northwest MO State University

HJ

HJ

Job # 03243

School Northwest MO State University

Template Template

AD SIZES
full PAgE HAlf PAgE VErtICAl HAlf PAgE HOrIZONtAl fOurtH PAgE EIgHtH PAgE

Surgery, Ultrasound, Dental Medicine, Pet Food

pause + effect
Job Number: 03243 CS3/MAC School Name: Northwest MO State University

Tower 2011

All listed prices are the total amount per ad. Color is NOT an advertising option for Tower.
9
326
Even Page Job # 03243 School Northwest MO State University

HJ

HJ

Job # 03243

School Northwest MO State University

Special Instructions: deluster laminiation with clear silkscreen on photos Paper Stock: 80# Gloss Number of Pages: 336

Herff Jones Custom Cover Template

Template Template

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2011-2012 rate card • northwest student media

2011-2012 rate card • northwest student media

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December

January

February

March

April

broadsheet

home football preview insert broadsheet wrap

Upcoming pUblications

Sept. 1, 2011: Fall Sports Preview Oct. 20, 2011: Homecoming Guide April 2012: Tower Yearbook June 2012: New Student Guide

ADvErtISING tErmS AND pOLICIES
1. Advertisements may be placed at Northwest Missouri State University’s Student Media Advertising Office at Wells Hall #030, 800 University Drive, Maryville, MO 64468; by calling 660-562-1635 and an account executive will be assigned to service all advertising needs; or by e-mail, nwmadv@nwmissouri.edu by forwarding the ad and mailing the proper payment to the address above. Classified ads may be placed by phone, 660-562-1635; e-mail, nwmadv@nwmissouri.edu; or fax, 660-562-1521. Call 660-562-1635 for further advertising information, but no display advertisements will be accepted by telephone without written approval. 2. The Northwest Student Media Advertising Department can assist an advertiser with all advertising needs including design of the ad, a yearly ad plan, ideas for targeting ads, and ad co-op design. 3. Deadline for display advertisements and inserts is 5 p.m. the Thursday prior to publication. Deadline for classified advertisements is 5 p.m., Monday prior to publication. The advertising manager must receive one copy of the insert one week prior to publication for review. Ready-toinsert copies should arrive at the production plant at least four business days before publication. Send to NPG Printing Co., c/o Northwest Missourian, 1301 South 58th Street, St. Joseph, MO 64507. Full circulation is 4,000 copies. Campus-students only circulation is 2,000 copies. 4. All advertising is subject to acceptance by the advertising manager of Northwest Student Media, which reserves the right to reject copy at its sole discretion at any time prior to publication. 5. Northwest Student Media will not accept an advertisement that is libelous; untrue; promotes academic dishonesty; promotes irresponsible use of alcohol; violates any local, state or federal laws; or encourages discrimination against any individual or group on the basis of race, sex, age, creed, religion, national origin or disability. 6. Advertising using a person’s name, photograph or other likeness must be authorized to run by written consent of the person named or pictured. 7. Clear sponsorship must be shown on each ad. Advertising having the appearance of news must have the word “Advertisement” printed above and be bordered. 8. The advertiser and/or advertising agency assumes full and complete responsibility and liability for the content (including text representations, illustrations and copyrights) of all advertisements printed pursuant to the agreements, and shall indemnify and save Student Media at Northwest Missouri State University harmless against any demands, claims or liability. 9. Northwest Student Media will make all reasonable efforts to see that an advertisement is published as accepted, and that pre-printed inserts are distributed as ordered. However, Northwest Student Media will not be liable for any consequential damages resulting from failure to do so. 10. Advertisers and advertising agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that an advertisement called for will be inserted and charged in accordance with the rates and terms of this contract and the Northwest Student Media Rate Card in effect at the time of publication and production. Failure to make an order correspond in price or terms will be regarded as a clerical error and the advertisement will be inserted without further notification. 11. Page position is not sold nor guaranteed. 12. Cancellation of advertising space is accepted until the deadline of space reservation. If an advertiser decides to pull an advertisement after placement has been guaranteed, the advertiser may pay up to 100 percent of the full cost of the advertisement. 13. Proofs will be delivered or sent via e-mail, upon advertiser’s request, for any ad submitted. Deadline for corrections is 2 p.m. the Tuesday prior to publication. 14. Northwest Student Media is not responsible for copy omission, typographical errors or any unintentional errors that may occur in advertisements other than to correct the error in the next issue. 15. Northwest Student Media will not consider adjustment of payment for any advertisement involving typographical errors of erroneous insertion unless notice is given to the advertising manager within ten (10) days of receipt for the first monthly statement showing the charge in question. Northwest Student Media shall not be held liable for more than one incorrect insertion of any advertisement. 16. Invoices are delivered with a copy of the newspaper by an account executive every week or are mailed at the end of each month with a monthly statement, unless otherwise requested. 17. All statements and/or invoices for advertisements placed with Northwest Student Media are mailed at the end of each month and are due by the 15th day of the following month, unless otherwise requested. Each advertiser and advertising agency will be given a 919#, please include this number with your payment if you do not include the payment stub with your payment. Payments can be made using cash, check, or money order. Payments should be sent to: Cashiering Department, Northwest Missouri State University, 800 University Drive, Maryville, MO 64468-6001.Please note who the payment is for whether it be Northwest Student Media, Northwest Missourian, Tower Yearbook, KZLX 106.7, or KNWT Channel 8. 18. Payment of the full balance is required or the advertiser will pay a 1% per month finance fee on the remaining balance. 19. All new accounts will be required to pay in advance for one trimester (15 weeks) until credit is established. 20. All bar and tattoo establishments as well as politicians and political campaigns will be required to pay in advance. 21. A $25 fee will be charged to the advertiser for each returned check. 22. All accounts 90 days past due will be considered delinquent and will not be extended credit until a significant portion of the balance is paid to either Northwest Student Media, Northwest Missourian, Tower Yearbook, KZLX 106.7, or KNWT Channel 8. 23. Verbal agreements, promises or waivers of any nature not contained in Northwest Student Media Rate Card shall not be binding.

MN
full PAgE Four-color Two-color One-color Black & White HALF PAGE Four-color Two-color One-color Black & White FOURTH PAGE Four-color Two-color One-color Black & White EIGHTH PAGE Four-color Two-color One-color Black & White TWO BY FIVE Four-color Two-color One-color Black & White BUSINESS CARD Four-color Two-color One-color Black & White

September

October

November

MISSOURIAN
CONVERGING CAMPUS & COMMUNITY

2011-2012 rAtES
DISPlAY ADVErtISINg Open rate – $6.25 per column inch (PCI) Political ads are payable in advance, must conform to the Missouri campaign disclosure laws and must show clear endorsement. A 10% discount is offered for prepayment of ads by 5 p.m. the Wednesday before the Thursday paper is scheduled to run. Campus rate – $4.25 per column inch (PCI) Available to Northwest Missouri State University departments, clubs and organizations. Color rates Four-color $4 PCI (maximum charge $105) Two-color $3 PCI (maximum charge $80) One-color $2 PCI (maximum charge $60) frONt PAgE bANNEr
Four-color $100.00

AD frEQuENCY SAVINgS
25% - New Advertister Plan 5% - 2-4 runs 15% - 8-11 runs 25% - 20-28 runs
(applicable only for 15 weeks) Not good with any other frequency discounts.

ClASSIfIED ADVErtISINg

$4.25 for the first 25 words. $0.15 per word after the first 25 words.

10% - 5-7 runs 20% - 12-19 runs

guIDES & PrEVIEwS
full PAgE Four-color Two-color One-color Black & White $447.50 $427.50 $407.50 $367.50 HAlf PAgE Four-color Two-color One-color Black & White EIgHtH PAgE One-color Black & White $263.75 $243.75 $223.75 $183.75 $76.75 $36.75

fOurtH PAgE One-color $113.50 Black & White $73.50

Display Ad Sizes and total Prices Options
OPEN
$709.93 $684.93 $664.93 $604.93 $404.85 $379.85 $359.85 $299.85 $284.94 $259.94 $237.51 $179.94 $144.96 $130.82 $116.68 $88.40 $102.50 $92.50 $82.50 $62.50 $41.00 $37.00 $33.00 $25.00

INSErtS
weekly 1-4 pages 5-12 pages 14+ pages 5 small ads 1 coupon 2 coupons $60 per 1,000 $100 per 1,000 $150 per 1,000 $100 $50 $100

SPONSOrSHIPS
Athlete of the week $2,000 for 28 issues Puzzles $100 (28 issues) or $50 (14 issues) Calendar of Events $100 (28 issues) or $50 (14 issues) Sports Statistics $100 (28 issues) or $50 (14 issues) NCAA Bracket $50 for 1 spot or $100 for 2 spots.

CAmPuS
$516.35 $491.35 $471.35 $411.35 $308.90 $283.90 $263.90 $203.90 $227.34 $202.34 $179.91 $122.34 $116.66 $102.52 $88.38 $60.10 $82.50 $72.50 $62.50 $42.50 $33.00 $29.00 $25.00 $17.00

Home football game Previews Coupon - New Student guide

AD RaCkS
Northwest Missourian distributes approximately 3,000 of its 4,000 newspapers to 56 locations on the Northwest campus and throughout the city of Maryville. Advertise your business on the 26 newspaper racks in academic buildings and residence halls across the campus. OPtION 1 $2,000/trimester OPtION 2 $1,500/trimester
Prices include the cost to print the ads as well as placement on newspaper racks.

DIrECtOrIES
weekly Church Directory $150 per school year. monthly Retail & Automotive $100 per school year. Food & Entertainment $100 per school year. Wellness & Health $100 per school year.

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