Physical performance y Goods produced and sold y Customer Segmentation y Characteristics of the business- Flat/ Hierarchical y Total employee

strength y Board of Directors y Acquisition of Uncle Chips y Merger with Pepsi any data available Data Needed (2-3 years data): y Cost side o Total labour Costs o Compensation Processes followed o Raw Material o Infrastructure o T&D o Recruitment & Selection Cost o Advertising Cost/ Marketing Cost o Distribution Cost o Equipment Cost y Revenue side (gross/net income, profit, EBIT) y Pricing data (Selling price per unit of different products) y Sales Data y Profit/loss Yearly Statements y Calculation of business profit, accounting profit, economic profit y Product elasticity, output elasticity, price elasticity, profit elasticity, cost elasticity y Break-even analysis y Balance Sheets Economic Analysis y Economic viability of the business y Financial viability of the business y Competition Faced by Frito Lays in various segments y SWOT analysis of Frito Lays y Challenges faced by the company? Few Questions: 1. Marketing Strategies used at Frito Lays? 2. What are the HR Practices Followed at Frito Lays? 3. What are the future expansion plans? 4. Views on Corporate Social Responsibility of the company, Programs if any?