First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

1. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. 2. Chary Production & Operations Management -James. 5. B.4. S. N. 6.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . 7. 9. 8. Chary Product3on and operation Management . Production & Operations Management -S. 3. 4. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N.Muhlemann . Ditworth Modern Production Management z6Y E. BUFF!.

3. Perception. Prasad (Sultan Chand) . technology. Attitude and Value . Sources of Value. Power and Polities sourced and uses of power. Personality Types . Assessment of personality Traits for Increasing Self Awareness. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . Team Roles. contemporary issues relating to business situations process of change and Organizational Development. Theories of Motivation and their Applications for Behavioral Change. Effect of perception on Individual Decision-Making. cross functional and self directed teams. 7. Attitude and Values on Work Performance. tactics and strategies.1. : Concepts of Groups and Dynamics Group conflicts and group decision making. Effects of Perception. polities at workplace. leadership styles and effectives contemporary issues in leadership. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. Effect of Values on Attitudes and Behavior. Environment. size. Team Effectiveness : High performing teams. Attitude and Behavior. Organizational culture and climate. 4. 6. 4. Organization Development : Organizational change and culture. Introduction to OB : Origin. 5. role conflicts and stress organizational conflicts. 3.Process of Personality Formation. 8.5 Organization behavior 100 marks Course Content 1. M. Leadership : Concepts and skill of leadership. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L. Reference Text 1. 2. leadership and management roles. 2. environment of organization : Organizational Roles : Concepts of roles .: Perceptual Processes. Motivation Concepts : Motives.. Organizational Design : Structure. role dynamics.

Measures of Dispersion .Etemonts of Matrix algebra . Student’s. Variance .Tests for specified values of Mean.Frequency Distribution .Chebysehelf’s Lemma 4.Marginal & Conditional Probability . Proportion & Vanance 7.Standard Normal (3).For Mean. Elementary Probability Theory: . Poisson. Business Mathematics 100 Marks Course Content 1.Relative Frequency Approach .One-way & Two-way Classification (for Equal Class) 10. Elementary Statistical Distributions . Un1orm 5.Axiomatic Approach . Proportion & Standard Deviation Testing equality of two Means. Statistical Estimation Point & !interval estimation & confidence Interval for Mean. Proportion & Standard Deviation . Elements of Determinants 12.Independence/Dependence of Events . Proportion. Hypergeometric .Binomial.Bayes’ Theorem . Skewness 3. Sampling distributions .6. Normal. Basic Statistical Concepts Summarisation of Data .Elements of Integration & Differentiation 11. Simple Correlation & Regression/Multiple Correlation & Regression . 2. Test of Hypothesis .Test goodness-of fit 8.From Random Samples .Relative Dispersion.Subjective Probability .Spearman’s rank Correlation .Negative Exponential.Measures of Central Tendency . Chi-Sqare And Variance ratio (F) Distribution 6.1.

D. 9 10. 3. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.C.Schefler Practical Business Statistics —‘Andrew F. B. 5 6. Statistics for Management — Richard L Levin Statistics a fresh approach— D. 2.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments. Reference Text 1. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) .Sanders Statistics concepts & applications — H. 8.S. Marehas An Introduction to statistical methods — C.Kurzeja Basic Statistics for Business & Economics — Mason. 7.H. Gupta & Vyay Gupta c’J’kas) P. 4.

email. CRM.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. 2. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. 9.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. 7. Knowledge management etc 4. 10. Search Engine -‘Applications of Internet— ‘Websites. Reference Text 1. H. This course will locus on conceptual knowledge about IT. Journal of Marketing . Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. e-Business. Various medium for communication — terrestrial. DSL Lines. 2. 3. Data Warehousing and Business Intelligence. D. 8. 6. 5. 5. LAN/WAN/MAN. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR.copper .1. 1. Leased tines. FTP. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. various options for Networking for a business — Dial Up. VSAT. DNS Server. Components of networks. 6. Web Server. Blogs. 3. satellite . SCM. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. e-commerce. 4.

5. 13. 7. 10. 2. A. S. (2000) The Mind Map Book BBC Books Svantesson. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. & Bingham. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . C. & Whittaker L. 12. 9. Function & Scope.University and college Kogan Page Buzan. (2003) The study skills handbook — 2nd Ed Macmillan Payne. J.8. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . & Buzan. (1990) The good study guide The Open University Giles. 4. V. R. Cottrell. (2001) The student skills guide Gower O’Hara. (1998) Learning maps and memory skills. (1998) Studying @. (2002) How to study: a shod introduction Sage Northledge. 11. Financial Times Prentice Hall Turner. Reference Text 1. K & Hedge. B. (1905) The mangers good study guide The Open University Drew. 6.1. N. S. S. 8. (2000) Developing essential study skills. 3. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. T.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

Himalaya Publishing House. The Fundamentals 1. The Capital Market & its Vendibility 4. 2. India’s balance of payments and how is study can assist corporate decision making. PART IV: India & the World 1. An Introduction to (he Indian Economy. Adhikanj. The Money Market & the Role of Central Banking 5. The Product Market & How it Affects India’s Growth Potential 2.K Puri. 5.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. An Introduction to the Economics of Growth & Development 3. Francis Cherunilam.2. Business Environment. HPH 4. The Business Cycle and how it is perceived o behave in the immediate future. Raj Aggrawal: Business Environment (Exel) 5. M: Economic Environment of Busi . Economic Environment of Business 50 Marks Course Content PART I. S.K Misra and V. 2005. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. PART II : The Economic Markets 1. The Scope & Subject Matter of Macroeconomics 2.globalization exercise and beyond. Economic Environment of Business. 3. How does Commercial Banking Effect industry & Business 6. The capitalist world economy and India’s position therein since 1990. The World Bank and IMF conditional ties leading to the liberalization . Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. What is needed to improve the situation. 2. What business decision hinge on this analysis Reference Text : 1.3. The Money Market & How it Behaves 3. 2005 3. Business Environment— Aswathappa.privatization.Its Salient Features 4. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. Himalaya Publishing House. if at all it is poor.

Replacement and Maintenance Models :.Minimal Spanning Tree Problem .Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate. Application Potential to Diverse problems in Business & Industry.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. independent) .Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . New Product. and Negative Exponential Service time.) 5. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing .Concepts .Concepts. Network Analysis . Operations Research 100 Marks Course Content 1. .time analysis and Derivation of the Critical Path.Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. 9 Inventory Models .Maxima Flow in Capacitated Network . 8. Formulation of Models.Arrow Diagrams .Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT . Unbounded ness.Maximization /Minimization .Probability Assessment in PERT Network.Prohibited Assignments .Shortest Route Problem .Big M Method/Two-Phase Method . Scope and Limitations. free. 11. Genesis.Post-Optimal Sensitivity Analysis. Profitability.Use of Slack Surplus / Artificial Variables .Solution Procedures for IFS and Optimally Check . PK-Formulae. infeasibility Redundancy Problems. Diverse Problems – Graphical Explanation of Solution .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10. Assignment Problem (AP) . Hungarian Method of Solution Maximization / Minimization . Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.(Unique Optimum. Formulation of Model . Jobs.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .Concepts of Floats (total.Duality Principle .Deterministic Probability Models . Definitions of Project. Linear Programming (LP) :.Crashing of a CPM ‘Network .Simplex Algorithm . 2.Balanced /Unbalanced .Maximization / Minimization Case Of Degeneracy .Concepts 7.Problems. Inventory. 3.Replacement of Items Subject to Deterioration and Items Subject Random Total Failure . c-vector. 4. Introduction to OR Concepts.Group vs Individual Replacement Policies.Interpretation of the Optimal Tableau .Prohibited Routing Problems .a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6.2.Balanced / Unbalanced . Multiple Optimum.Concepts. Queuing (Wailing-line) Models ..4. Linear Programming (LP) :. Events . Maintenance etc. interfering. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate. Transportation Problem (TP) Concepts. Formulation of Model. and General Service Time.

Methods & Problems .\Johra 3. R. Sub-games Method for m x 2 or 2 x n games . Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality .Concepts .D. Gupta a. Quantitative Techniques in Management — N. Wagher 6. person. Kothari L : Introduction to Operations Research (Vikas) 8.12. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) . 0.Zero .2 . LP Note: The teaching of the above subject is to be integrated with the most widely available software. n-person games .Saddle point Mixed Strategy. Game Theory . Principles of Operations Research — N. Operations Research — V.K.Sasieni M.M. & othors 5.Kapoor 7. Quantitative Techniques in Management— J. Operation Research .Graphical Methods 13. Reference Text 1.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games .KSharma 4 Operations Research.Application for Maximizing / Minimizing Player & Strategy. Taha 2.

D. HRD Strategies for Long Term Planning & Growth. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Organization Development. Performance Counseling.2.5 Human Resources Management 100 Marks Course Content 1. Dessler : Human Resource Management (Prentice Hall India) 4. Manpower Planning. Human Resource Management – P. Job Description. Job Analysis. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Personnel Turnover. Organization of Personnel Functions – Personnel Department. 3. BPR. Policies. 8.Skilling. Multi. 9. Incentives Schemes. Its Organization.Organization Structure – Re-engineering. Management Development Programmes. Job – enrichment Empowerment – Job Satisfaction. Mammoria 3. K. Management of Organizational Change. Performance Appraisal Systems – MBO Approach. Training & Development – Identification of Training Needs. Productivity and Human Resource Management Reference Text 1. Subba Rao 2. VSP Rao – Managing Human Resource (Prentice Hall of India) . B. 5. Bhattacharya : Human Resource Management (Excel) 6. Morale. Responsibilities and place in the Organization. Personnel Management – C. Training Methods. 7. Career Planning 6.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

Strategic marketing principles 2. Perrault and McCarthy – Mcgraw Hill India 3. Event & Media marketing 12. Field project involving preparation of marketing / business plan in any Industry verticals.2. 2. Basic Marketing.Kotler. Rajan Saxena – McGraw Hill India 4. Preparation of marketing and business plans 3. 823 marketing 4. Keller. Marketing Management – Ramaswamy & Namkumari . Consumer Durables marketing 6. Marketing Management – Indian Context Dr. Rural management 9.Mcmillan . Rural marketing 8. Marketing Management . Internet marketing 10. Direct marketing 11. Reference Text : 1. Marketing Applications & Practices: 100 Marks Course Content 1. Fast moving consumer goods marketing 5. Koshi & Jha – 14th edition – perarson. 13th edition.9. Service marketing 7.

Negotiation Strategies 3. Conceptual selling. Selling skills — Selling to customers 4.10 Selling & Negotiation Skills 100 Marks Course content : 1. Strategic selling 7. Selling to Superiors 5. Selling to peer groups. Types of Negotiation 2. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury .First year E1ectives 1. team mates & subordinates 6.

10. Feedback.11 High Performance Leadership 100 marks Course Content 1.1. 3. Humor. 12. Trust. Expectations. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. Leadership — Theories a! Leadership. Learned Optimism. 6. 9. 4. 11. 7. Values. Organizational Behavior by Fred Luthans (9th edition) 2. 8. 2. Reference Text 1. Status. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. Leadership Styles Leadership — Leadership Styles. How to Manage Conflict by Peg Pickering . Beliefs Positive thinking—. 5. Martin Seligmani’s theory of Learned Helpossness. Feed toward Interpersonal skills — Delegation.

Krishna 3. The evaluation will be through a project! term paper. Management Concepts from the Mahabarata: N. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences. pondicherry) 7.1. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. Reference Text 1. Vedic management: Krishna Saigal (gyan Publishing House.R.D.Mkhandelwar (New Century Delhi) 8. 6. The institution Will arrange guest lectures on various facets of this area. Blending the hesi of the East and the West in Management education: Subhir Chowdhury.Gupta(Excel Books) 4. Towards the optimal organizations (Indian Culture and Management) : Rayen. K.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. Indian Ethes for Modern Management : G. New Delhi) . Management and the Indian Ethes G. Sharma 2. Participants will do desk research papers.

Auto correlation.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous . Single equations models with one and two explanatory variables plus ANQVA in regression analysis.10 Decision Science 100 Marks Course Content 1. Decision making under certainty. 4 Statistical forecasting techniques 5.. SSL.2.D. Hetroscedasticity multicollinearity & distributed lag models. Identification problems: Estimation of structural parameters by ILS. Competitive strategies 3.Vora • Quantitative Techniques in Management — J. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2. Simultaneous equations models 6. & IV Reference Text • Quantitative Techniques in Management — N.

2. Motivation to Excel 5. Entrepreneurship. Entrepreneurship Project 6. Dynamics of Entrepreneurship — Support (from Significant Others.. Entrepreneurship Project 7. The Essentials of Managing Change and Transition – Harvard Business School Press . Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Methods for generating ideas 8. Dynamics of Entrepreneurship — Opportunity Obsession. Dynamics or Entrepreneurship —Commitment & Determination. Analytical skills Reference Text 1. Organizational Behavior by Fred Luthans (9th edition) 2. Self-Reliance & Ability to Adapt 4. Creative Problem Solving Techniques 9: Lateral thinking 10. Leadership 2.11 Managerial Process Skills —100 marks Course Content 1. Creativity. Tolerance of Risk 3.

Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. Debt to Assets. with Necessary accounting adjustment for these ratios). • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns.2. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. EV/ESDITA multiple • Capitalization ratios. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . 4. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. Revision of Balance Sheet and P&L statement fundamentals. l2 Analysis of financial statements IOU Marks Course Content 1.Debt Equity. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Assessing Business Performance • Operational efficiency ratios (Gross profit. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. Price to book value. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6.

International Trade Organizations 11.Second Year . 4. PEST factors affecting International Business 3. International HR Strategies . 2. 3. 12..Daniels and Radebouqh International Business . Reference Text 1.1 International Business . International Diplomacy . International Trade Agreements 10. International Business . Country Evaluation and Selection 7. International Trade Theories 5.0.Third Semester 3. International Marketing 9.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . Government influence on trade 4.University Assessment 100 Marks Course Content 1. Overview of the International Business Process 2. Collaborative Strategies 8. 5. FDI 6.

Its importance. Phases indecision making. 4. skill and Shared values 9. Management Control. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Group Project Reference Text 1. 2. Categories of problems. Group decision making. Role of the leader. The Differences.2 Strategic management 100 Marks Course Content 1. Problem solving skill.0. Components of Management Information Sysstems 8. Strategy as planned action. Policies of an Organization. Decision making and problem solving. Growth Acce orators: Business Web. Manager v/s Leaders Leadership styles 5. Strategy. 6. 2. 3. learning based. systems. Mokena’s 7 8 Models : Strategy. Changed Circumstance. Strategic Management Process: Vision. Communication Commitment and performance. Conventional Strategic Management v[s Unconventional Strategic Management. Market Power. Elements. 3.3. staff. 7. Process and advantages of planning Strategic v/s Operational Planning. Goal Philosophy. style. structure. Mission.

Communications strategy — Managing communications mix for products. growth and mature markets.1. New product strategies— Innovation.. Pricing strategy – value pricing. Benchrnarking exercise. branes 9. Marketing Planning . Pruning of Product Reference Text 1. Sustainable competitive advantage— Porter’s generic strategys 6. Marketing strategy— Overview 2. Product line extension 8. understanding competitive moves and postures 5. 3.Introduction. optimization of pricing 13.campaigns 10. 2.Caverns . Market situation strategy Leaders challengers. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases . Distribution Strategy – Designing of channel systems. managing multichannel systems 12.1 Marketing Strategy — University Assessment —100 marks Course Content : 1. Market entry. Pillars of Marketing — SIPD strategies 3. Consumer durables & Services cases 11. Advertising and sales Promotion strategy . Marketing Strategy— Boyd. Brand building — FMCG.Optional Group — Marketing 3. nichers 4. 7. followers. Competition analysis — Porter’s 5 forces model for competitive environment. 4. Portfolio models — OCG and GE Mokinsey matrix .

Brand position and brand image strategy development. George Belch. managing advertising campaigns Reference Text 1.1. Advertising objectives with specific reference to DAGMAR. Myers. Advertising and Promotion: An integrated Marketing Communications Perspective. San Diego University 2. Copy decision — Creation and production of the Copy 8. Role of advertising manager in firms. 5. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Agency coordination archives.2 Integrated Market Communications 100 marks Course Contents: 1. Advertising Research 10. David A. Public relations & Publicity campaigns 11. advertising briefs. Creative decisions 7. Advertising — Organizational structure of advertising agency and its function. The . Evaluation of agency functioning. 3. Advertising budget. 7. 3.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . Advertising Management: Rajeev Sara John G. Persuasion and attitudinal change through appropriate copy development. Event management 12. Brand objectives.3. 6. Consumer attitude and market structure 4. Media planning and Media research 9. 6. 5. 4. Sari Diego University Michael Belch.

Consumer adoption process and diffusion of innovation.3.Biztantra MS Raja & Dominique Xardel: Consumer Behavior.3 A. 9.1 . Consumer Buying Behavior 50 marks Course Content : 1. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . 6. Motivation and involvement. Opinion leaders. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . Diversity of consumer behavior Role of consumer behavior in marketing strategy. 5. 7. Search and evaluation of alternatives: Purchase process. 4. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. 8. Application of Consumer behavior Studies in Consumerism in India and global markets. Consumer decision process: Problem recognition. 2. 4. Organization buying process: Roles of buying centers Decision making units. Reference Text 1. 7. Attitudes and Personality. 3. Concepts . Reference groups 5. Post purchase behavior and cognitive dissonance. 2. Situational influences. External influences: Group behavior: Social class. Role of Culture and subcultures: Family: 6.

3 B Market Research Applications 50 marks Course Content : 1. Applications of MR in consumer research. Kumar. Marketing Research —Hair. Perceptual mapping applications in market research 5. Usage altitude studies. Loudon Jaico publication) 3. Television viewer ship surveys. SPSS applications data base. Marketing Research Text & Cases — (Wrenn. Role and value or market research in marketing (framework) 2. Stevens. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Marketing Research — Aaker. testing for association 3. Raiendra Nargundkar : Marketing Research (Macmillan) 7. Media effectiveness study: Annual readership survey of print media etc. 6.3. Ortinau (2nd edition Tata McGraw Hill) 2. test marketing. Dependence analysis: discriminate analysis. Day (7th edition John Wiley & Sons) 5. Field project on market research on any functional / industry verticals. how to read ORG Nielson’s store audit report 7. advertising. Report preparation and presentation.1. Data analysis — Tabulation. Alvin. Marketing Research — Burns . Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. combination with duster analysis: conjoint analysis. Bush. Bush Ronald (3rd Prentice Hall) 6. 4. interpretation of MR reports. S L Gupta Marketing Research (Excel Books) . Brand tracking study 8. Reference Text 1.

bases of territory design. Sales -management Planning. coupons etc. 3. establishing and revising territories.Management o sales force — Stanton . Sales management — Still . 6. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. training.Spiro McGraw Hill International 4. selection. assigning sales people to territories route planning and territory coverage. Hair & Bush Tata McGraw Hill 3. Sales Management Planning — Forecasting. traden discounts. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. 4. The Selling functions — The importance of systems selling in contemporary environment. 9.4 A Sales Management & Sales Promotion 50 marks Course Content 1. Sales incentives and sales compensation. — process of researching. Reference Text 1. 7.— Sales Management -Information Systems. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. Sales Management — Futrell 6th edition Thomson South Western .Job and role of Sales Management in Organizations. Cundiff & Govani Prer lice Hall India 2. Selling of services as opposed to selling of tangible products — selling process.1.3. 8. Professional Sales Management—Anderson . and development of sales Personnel. Sales Organization and its evaluation . 2. methods of territory design including computer models. Time and Territory Management — Territory Planning. planning and setting goals . 5.

Physical Distribution Management Logistical Approach Dr. 8. disputes etc. order processing. Tasks and responsibilities of channel members. packing and transportation. rural markets and services. 7.1. 2. Sales and distribution management (Excel) . Management issues in distribution viz.opportunities and challenges. 4. industrial products. 5. L.development and motivation and performance appraisal of channel members. Channel selection. 9. Financial dimensions of dealer management. 10. Fiscal levies / regulations in distribution CST . use of power bases. Excise duties etc. 3. Logistics Management Bowersox & Class 3.4 B Distribution & Supply Chain Management 50 marks Course Content 1. Logistical Management Donald J Bowersox 2. training. warehousing material Handling. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. Reference Text 1.3. Channel design and management for consumer. Supply chain management —issues. Distribution Budgeting and control systems: Cost of distribution: inventory. Octrol . opportunities and strategies ERP solutions . channel conflict. 6. K Khanna 4. Gupta. LST .

6. 5 A Product & Brand Management 50 marks Course Content 1. 3. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. Introduction to product management. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. Strategic Brand Management — Noe! Kapferer 4.3.Lehman 2. 7. 9. Building strong brands . Product Management .1. 8. product. Strategic Brand Management — Davie Aaker 3. 2.keller . 4. 5.

Investment Framework by ROI Management of Sales Revenue Analysis.1.Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force.Approaches of Government Bodies to Development Fair Price’ .Government Price Control .Developing and Launching New Products and the of Investment in Life Cycle of Product .Pricing of Join Product and Application of Linear Programming .Credit decisions and Credit Policy .Budgeting Sales fore efforts .Deliver Route Decisions .Cost Analysis for Distribution alternative Financial Analysis for switching over form.Notional Pricing .Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget. Chaterjee .Application of DOF.3.Economics of directs rating by manufacturer.revenue .Pricing of Turn Key Project . Export Marketing and Finance . Export Costs and Export Pricing .Bayesian Decision Theory and Pricing .Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. Territories.Financial Incentives. K. Marketing Finance – Dr.Submitting Tenders .budgeting Samples.Pricing of New Products under ROI Concept . Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost . Capacity (fixed) Costs and Managed Costs .Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. Target Pricing . of Revenue by Products. Analysis of Marketing Costs in terms of Engineered Costs. The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.5 B.Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .Mechanism cm Marketing Performance . Warehousing decisionsTransportation Decsion . Soul selling agency to Direct selling to Trade Cannels . B. to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming.Applications of DCF Technique. Customers Orders etc.Dual Pricing . Channel.Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment . Policy Decisions and Marketing Finance . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . . Impact of marketing strategies on Organization structure design and consequent financial implications. b) c) d) Reference Text 1.

Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure.Keegan International Marketing . Latin America.6 International Marketing l00 marks Course Content 1. Canada. 2.1. South East Asia Europe for export potential. 2. International Marketing . Africa. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions.economic environment — India’s trade relations with other countries — government assistance for export.Cotera International Marketing .duty drawback – procedures to claim REP license and cash assistance – export house etc.Onkvisit and Shaw International Marketing . D/A Letters of credit etc. 3. Financial transactions s between exporter & importer open account D/P.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies.Marketing Electives: 3. foreign market channels & global logistics — study of USA. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . 3. Middle East.Bhattacharya . 4. Reference Text 1. 4.

7 Retail Management 100 Marks Course Content 1. Retailing Management – Michael Levy 2.3. Retail Strategies 10. Retail Management – Lusch Dunne 5. Inventory control and Financial Management 9. Retail Advertising and Sales Promotions 6. Comparative retailing across the World. 14.Recruitment and Motivation 7. Retail Merchandising and Shop Displays 5. On-line retailing 20. Retailing Management. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Retail Management Information Systems – Use of New Technology 12. Store layout. Retail Marketing 11. Place of Retailing in the Marketing Mix 2. 8. – Text & Cases –Swapna Pradhan 4. Stores /Chain store Management 13. Retail Economics 4. Role of personal selling in retailing. 15. Trends in retailing should include the Indian as well as the international context Reference Text : 1. Managing People at Work . Retail Management – Gibson Vedamani . Super Market / Departmental. Supply Chain Management 18. Communication and Customer Relations. Retail Management – Barry Berman & Joel Evans 3. 16. Trends in retailing 3. Relationship Marketing 17.1.

Jagdish Sheth & G shainesh 5. CRM : Emerging Concepts. 3. 11. 4. Types of buying situations Segmentation 3. selling to Govt. 8. Distances between Industrial & Consumer Marketing 2. Introduction to Industrial Marketing. Bidding for contracts. key account management concepts. Branding of Industrial. customers 10. Planning and Control By Reeder Edward C .1 8 B2B Marketing & CRM – 100 marks Course Content 1. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. 9. CRM Essentials. J W Gosney . B2B Product Decisions. Industrial Marketing Environment.Hutt ( Arzona Statte University) Thomas W. 13. Tools and Applications : JAgdish Seth & Parvattiyar 6.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. 12. New Product Development. 2. Speh (Miami University ) – Published by Holt Sarenders. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Industrial Pricing Decisions. Negotiated selling. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. Types d Customers. 6. 4. 7. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. Derived demand concepts .3. Industrial Marketing – Analysis. High Technology & Commodities 5.

2005. 3. 8.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. 2/e. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs.Rural Marketing – R V Badi. urban markets 2.3.Agricultural Marketing in India – Asharya – Oxford I B H . Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Rural Marketing .marketing of rural/cottage industries – artisan products. Rural Marketing – C G Krishnamacharyulu.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ). lalitha Ramkrishnan. Reference Text : 1. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market.The Rural Marketing Text Book – pradeep Kashyap. Rural marketing environment. Siddhartha Rant – Biztantra 2005 Additional readings 1.9 Rural marketing— 50 marks Course content: 1. 3.Vikas publisher 3.Perason Education 4. 4. Rural Marketing – Sukhpal Singh. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. 5.1. 7. Rahman – HPH 2.Habaeeb Ur.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. 6. . Badi – HPH . N V.

2. S Y – Social marketing for social change Lazer. M.3. 6.10 Marketing in Non.1. Small savings. health management.profit Organizations —50 marks Course content 1. afforestation. 5. William . Marketing of NGQ’s Reference Text 1. 3.-Social Marketing Quraishi. Philip – Social marketing . 2. Jha S.Social marketing perspective and viewpoints Kotler. 3. Rational of Social Issues on the Indian Context. 4. 4. Attitude Formation and Change Marketing of family planning Marketing of literacy. Measurement of effectiveness of social marketing Programs.

Reference Text : Quantitative models in marketing – By Willam King . 4.1. 2. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. 10. 8. 5. Price-elasticity of Demand. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 11. 3. 7.3. 6. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions.11 Quantitative Models In Marketing 50 Marks Course Content 1. 12. Consumer Behavior Models: Attitude. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. 9.mix. Perception & Brand Switch.

4. 8. 6. 2.12 Marketing Audit —50 Marks Course Content 1. 9. 5. HBR articles HBR and lvey league cases .3.1. 2. 10. 3. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 7.

Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. 2.concept of shareholder value. • Financing Options . Multiple Option Bonds .structuring & evaluation Off-shore I On-Shore Instruments. 2.FIPS / RBI • Merchant Banking . Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan . Infrastructure Financing • Issues & Considerations Financial Feasibility.2.Role & Functions . • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. bond valuations.Risk Analysis. Financial engineering • Financial Benchmarking -. • Financial Interest Rate Swaps Treasury Function in corporate.Corporate Finance. Interest rate structuring. 3. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities .OPTIONAL GROUP — FINANCE 3. Pricing & Earning Model) • Financing Options 4. Indian financial systems Reference Text : 1.1 Advanced Financial Management UA 100 Marks Course Content 1.Loan Syndication IPO – Primary Issue Management 3. Maximization.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations .

RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings.Board Meeting .Powers of the Board Remuneration –of Directors. Payment of interest out of Capital. RECORDS.Appointment of Managing Directors -Qualification of Directors . RETURN ACCOUNT AND MEETING : Register of members and debentures holders. Alternation of Articles • Membership of Company . Deeds. proxies. Kinds of resolutions and recording of minutes . INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.2 Corporate Law 100 Marks Course Content COMPANY LAW 1.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors . Fixed ass 3. Unlimited companies 2. Reconstruction Arrangements and Compromise and the Provisions relating thereto .Books o Accounts to be kept and inspection -Appointment auditors .Reduction imposed on Directors – relating to mismanagement . Annual general and Extraordinary general meeting Quorum.Auditing of Cost Accounts . voting procedure. its registration and procedure for changing the name • Articles of Association.2.Annual returns and penalty for failure to submit returns .Amalgamations.Contracts. 4.Meeting Statutory.3. Private Companies. Investments and service of Documents • Legal provisions relating to holding Companies.

SEBI Regulations. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. M.Unfair Trade Practices. Ramaiya Company Law .Procedures to be compiled with . M. Shah 2. Lectures on Company Law by S. Basic Knowledge of RUTP. M. SEBI ACT. Company Law by Avtar Singh 3. SHAH Company law 2. SEBI Rules. Avtar Singh Company law 3. S. Expert knowledge of Company law 2. SEBI Guidelines. SEBI Procedure Book Reference : COMPANIES ACT : 1. FENA and SEBI Reference Text 1.5. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. Chakravorty LEVEL OF KNOWLEDGE : 1.

Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3.2. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. duration. convexity.3 Financial Markets and Institutions 100 Marks Course Content 1.3. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding . Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. Currency yield. Bonds • • • • • • • Bonds mathematics (YTM.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. B/BV Multiple and their determinants . zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy.

3. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Mutual Funds • Structure & Important regulations W.t.Tata McGraw -Hill Publication 2. Financial Markets and Institutions by Anthony Saunders.r. Commercial Banks • Understanding the Balance Sheet. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Evaluation of Mutual Fund performance etc will be given . Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7.6. Portfolio Management. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. SEBI Guidelines (available on net) on Mutual funds.

 Syndication. foreign exchange swaps. foreign exchange arithmetic. Bretton woods. • Exchange trading & position. 3 Theories of exchange rates. •Currency options fixed income analysis & interest rate options. Swaps. • Purchasing power parity theory. forward contracts financial futures & Financial swaps. 2. Fundamental equilibrium relationships covered interest parity. • Foreign Exchange exposure. London Tokyo. Hong Kong & Singapore. international asset pricing theories. modes & mechanism of spot & forward • exchange contracts. purchasing power parity & Fisher open theorem. International Money. • Inter war instability. Financial Aspects of International Negotiations. • The rise of private world money. transaction & operating. Capital & Foreign Exchange Markets with reference to New York.2. Options. • Demand supply & elasticity in foreign exchange rate determination. international cash management. . • Balance of Payments theory. Gold Standard.4 International Finance 100 Marks Course Content 1. Historical perceptive on exchange rate. Operations of foreign exchange markets. The changing nature of world money. • Derivatives Pricing & Analysis. •Capital Budgeting for international projects. Offshore banking. fixed exchange rates. fluctuating exchange rates case for fixed or fluctuating exchange rates.3.

R U. 4. 2. • International capital -flows & shocks. Innovative International Financial Products. Euro-currencies. • International liquidity & SDRs. • International debt problem . • C. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. International Finance . their mechanics & impact. : 1. history & status. .its origin.Avadhani Foreign exchange Management . Euro-dollars. European Currency Unit..•.

Reference Text : 1. Amalgamation. 5. SEBI Regulations Listing agreements allied bodies Vis. Stump Sates De Take overs.5 Mergers. intangible assets etc. Leveraged buy-outs 7.Cases Studies of specific instances of Mergers. Valuation – Copeland 2. Need for restructuring 2. 6.3. human resource capital. De-mergers etc. Valuation of business brands.Taxation aspects of restructuring. Spin-off etc.Damodaran . Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Viz Mergers Acquisitions. Various forms of Restructuring. 4. Valuation . and implications thereof Vis. Doctrine of due diligence 8.2.Vis Compliance therewith. Statutory regulations under Companies Act.A-Vis strategic.a. mergers etc. Other implications of take-overs mergers etc 9. 3.

6 Security Analysis And Portfolio Management 100 Marks Course content 1. January Effect. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. • Co-movement of two Assets returns. for a single stock Expected Return. Measuring of Covariance definition and Simple Numerical Example.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. Meaning of Efficient Frontier / Set. Risk Free rate. 6. • Slope of security market Line (SML) • Properties of any asset on the line. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. 5. EFFICIENT MARKET HYPOTHESIS (EMH): . • Random walk theory • Weak. 4. Variance of Return. Monday Effect 3. Prentice Hall of India (1995) . Concept l Market Portfolio.simple one period and multi period case. Marches Model : Objectives Function and Constraints.FINANCE ELECTIVES 3.Introduction. Concept of probability Distribution of Returns. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. Concept of CML (Capital Market Line). Risk And Return • Simple determination of stock market price using time value of money . Systematic and Unsystematic risk 2. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1. • Diversification of Risk. Sorrowing and Lending rates. • Return on common stock under uncertainty.2. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. Correlation Coefficient • Two asset portfolio case. • Slope of security Market Line (SML) • Properties of any asset on the line.

2. Reference Text : 1. Objective Based Costing 6. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. Entrepreneurial approach to cost Management. Securities Analysis and Portfolio Management.7 Strategic Cost Management 100 Marks Course Content 1. strategic advantages & long-term perspective of cost Management. Cost Audit & Management Audi under companies Act. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. 3. with reference to core competencies. • Energy Audit. 9. Balance Score Card Concept 7. Strategic Financial Management — Dr. with reference to strategic: assessment of cost & managerial performances. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. • Total Productive Maintenance. • Product Life Cycle Costing etc. • Total Quality Management. 8. Value Chain Analysis & Long Term Cost Management 5. Govindaraja 2.2.2. • Disposal Management. • Wastage Control. Girish Jakhotiya . • Business Process Re-engineering. Strategic Cost Management — Dr. Strategic Cost-Benefit Analysis of different business restricting propositions. Activity Based Costing • Target Costing 4.

7. 8.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . Planning of Corporate indirect taxes (including Customs. Company as Taxable Entity — Distinguishing Features. 72 A. Sales Tax. 11. Tax Planning for Companies — Under Capital Gains & Under Business Head 5.Singhar.) 8. 4. 3.2. 73 Exp. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. Taxation of Foreign Company (Brief Overview) 6. etc. I0. Illustrative List of Sections 2gB). Study of Specific Sections 3.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. Developing and Underdeveloped Economics Corporate Tax Planning 1. 2. 115JA. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. 2(18). 40 ‘ 47 A (To be updated with Annual Finance Act) 4. etc. 6. 5. 2. 115-o: 801 A: 79. 9. Stamp Duty. 33Ac. Modvat Ociroi.3. Indirect. Tax Planning through Specific. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. Excise. Cross. when compared with other Taxable Entities.

Assets liability management in tanks 8. 7. 9. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. Chichesler/John Wiley!2004.. Year 2001.2.Western/2001. By Sarkar A N. Range of products and services of insurance 14.9 Banking and Insurance 100 Marks Course content 1. Opening up of sector in India and challenges 16. Rao. Risk management In Banks 7. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Role of banks in an economy 3. growth and development of banking in India 4. New Delhi/Deep & Deep / 2005 . 8. Year 2002. Special Issues in Indian banking sector • Narasimham comm. Growth and Development iii Insurance in India 13. 6. Introduction to insurance 12. Regulatory role of RBI and its monetary policy 9.3. 2. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. 2. Commercial Banking The Management of Risk. Structure. Study of bank balance sheet and profit and loss account 5.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. Australia / South. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. Introduction to Banking. Cooperative bankis. Fund management in insurance sector 15. 4 5. RRBs and rural banking in India 10. Netherland / kluwer Law in /2004 Banking Supervision .Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Regulation and reforms in Indian insurance sector Reference Text: 1. 3.2nd By Frster Donald R/Gup Benton E/ Kotan James W. Strategic Business Management and Banking. Treasury and funds management In banks 6.

2. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO.3. Basic Option strategies Trading 1. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4.2.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula . Volatility based strategies (Straddle/Strangle /Calendar Spread) 3.10 Derivatives and Risk Management 100 Marks Course Content 1. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3.

Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. A handout on trading strategies will be given to the students. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. C Hull 2.2. 5. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. Applied Derivatives – Richard . The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. Options. j.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. •Elasticity (Beta ) of an option in the CAPM framework. 4. Rendleman . Future & other Derivatives – by John.

duration. convexity. Default Risk) MUTUAL FUNDS • Structure & important regulations w. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance.2.3. (Returns delivered by Indian Mutual Funds) . zero coupon yield) Term Structure & Theories Behind term’. Currency yield. • Government bonds & Corporate bonus (Credit Rating. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. Treyner. AMC’s Reputation etc Actual Performance of Indian MF. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. Effect o Globalization (Fed Watching ) etc.r. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy.t.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM.

Monitor & Review • DEC Of Interpersonal Negotiation. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. • Case Studies Reference Text: ICICI Notes on Wealth Management . Role of Banks & Private Banking • Environment. time Mgmt. closing etc. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle.

2. • Probabilities Profit Budgets. • Opportunity cost .12 Quantitative Models In Finance 50 Marks Course Content – 1.Cost Analysis . 8 Controlling Inventory . • Capacity Utilization and Conduction Margin. 13. • Volume . Productivity Costing and Management. Evaluation of Training Expenses 6. Profit planning and budgeting • Break. 12. Capacity Utilization and Contribution Margin. Profit Measurement through Statistical Copulating. Cost of Control 5. Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7.2. Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. 15.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net .A Practical Approach. 10. • PERT-Cost. • Forecasting and Measuring wit Correlation Analysis.Cost Analysis The Multiple Regression Analysis Approach.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis.The Multiple Regression Analysis Approach. 9. 3. • Cost Volume . 14.3.An Application of Mathematical Programming . Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. • Prom Measurement through Statistical Correlating.An Application of Mathematical Programming. 11. Reports. Linear Programming and Accounting Information Model. Application of Learning Curve Models to Profit Planning. Volume . Mode? or Human Resources Utilization.Work Analysis. Application of Probability to Cost Control. Opportunity cost .

Work Analysis. 6.Even Analysis and Linear Programming Application of Curvy-Linear Break . Probabilities Profit Budgets. Practices and accounting frauds . Costing And Pricing • Role of Cost in Pricing Joint Product. • Multiple Product Costing and Multiple Correlating Analysis.5. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. Reports.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . Profit Planning And Budgeting • • • • • • Break.Even analysis. 7. • Application of L P to Determine Profitability of Products Involving joint Costs. PERT-Cost.A Practical Approach • Application of Probability to Cost Control. • Controlling inventory . • Productivity Costing and Management. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. Cost Volume . • Linear Programming and Accounting Information Model.

EVA. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. 2002. John Wiley & Sons. • Palepu. Examples of Valuation 3.2. • Pereiro. Southwestern Publishing. Value Enhancement DCF. Westerlield. Option Pricing Applications in Valuation 7. Valuations . 2000. Valuation: Measuring and Managing the Value of Companies. Valuation of Companies in Emerging Markets: A Practical Approach.Valuting Private Companies 6. • Ross. Corporate Finance • Aswath Damodaran. Approaches to Valuation 2. 2005. 4th Edition. Valuation in Acquisitions 8.3. 3rd Cdition. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. and Wessels. Basics b. Business Analysis and Valuation Using Financial Statements. Choosing the Right Model d. Jafle. Corporate Finance • Brearly Myers . 1st Edition. and Bernard. John Wiley & Sons.13 Corporate valuation 100 Marks Course Outline 1. and CFROI Reference Text : • Koeller. Loose Ends •d. Relative Valuation a. Brand Name Valuation 5. Discounted Cash flow Valuation a. Goedharl. Healy. Basics and tests b.

MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. Mix and Linear Programming. 2. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. Ten Territories. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . of Revenue by Products. Customers Orders etc. • Analysis of Marketing Costs in terms of Engineered Costs. Channel. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis.3. • Export Marketing and Finance .2. 3.14 Marketing Finance 50 Marks Course Content 1.

• Impact of marketing strategies on organization structure design and consequent financial Implications. • Warehousing decisions • Transportation Decision.• Financial Incentives. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples.Chatterjee • Finance Sense Pasanna Chandra . Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget . Reference Text: • Marketing Management A Finance Emphasis B K.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer.

• Marketing Models (Chapter on Pricing) Gary L Lilian.2.15 Fixed Income 100 Marks . Roller. F. KS Moorthy • Managing Brand Equity D A Aaker 3.

Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4.Course Content 1. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Ladder & Bullet Strategy 3. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. Swaps : Richard FIavell — John Wiley Publications. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. The Hand Book of Fixed Income Securities.Fabozzi Frank McGraw Hill International 2. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet.Swaplct Parity 7. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. OPTIONAL GROUP — Human Resources Management .

technology. impact of mergers.3. P. acquisitions & globalization on organizational structures and effectiveness 5. Organizational design & effectiveness 3. 1992 . life cycle. Thomson Southwestern 2. N. virtual organizations. Robins Khandwalla. boundryless organizations. organizational design for change and innovation Reference Text : 1. environment and culture 4.3. New Delhi. network organizations. 2. power & politics 6. managing dynamic processes decision making. Tata McGraw Hil.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. Evolution of organizational theories. P L Organization Theory and Design Current Edition. Organizational design for excellence . size. Determinants of organizational structure — strategy. learning organizations. conflict. Daft.

Designing Training Modules 9. Cost Benefit Analysis and ROI 13. Planning & Organizing conferences.Principles of Adult Learning. E-learning and use of technology in training 12. 7.3. Effective Training Systems. Nick Blanchard James W Thacker Second edition Pearson Education 3. structure of training) 3. Management Development 14. seminar etc 15. Training Administration. Learning organization 4. (training budget.3. design training calendar /schedules) 6. Traditional training methods 11. Strategies and Practice 2. Motivation & Performance 5. P. budget training programmers. Implementation of Training 10. Training evaluation. Overview of Training in Organizations (Role of training. 3ed. McGraw Hill Publication (International Edition) . Competency modeling and mapping 8.2 Training & Development 100 Marks Course Contents: 1. Training Audit Reference Text 1. Introduction to human resource development 2. Employee Training and Development by Raymond A Noe. Training Need assessment.

Reference Text 1. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. C S & Mamoria. Comprehensive IR model or interalist & externalist approach.  Post Liberalization.Growth & development of IR • History & development of 1k  Pie independence  Post independence. France & Britain. • Suggestion schemes. A.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. Himalaya Publishing House . • Role of TU • Role of state 4. Mamoria. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. Himalaya Publishing House 2. M Industrial Relations Conce1nual & Legal Framework.3. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. S Dynamics of industrial Relations in India. • Experiences of Germany. HR approach. • Union recognition. Role of management and corporate social responsibility.Social Welfare • Concepts of economics & social welfare. 5. Quality circles. Labour welfare in organized sector. 6. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. Sharma. 4. • Indian experience. Workers Participation In Management.3. 2. 6. • Kaizen.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. TQM. Management of Conflicts as related to IR aria different methods of resolving conflicts. 5. Gender Equality. • ISO. 3.

Appraisal Interviews 11.3. Oxford University Press 3. Appraisal Communication 10. Types of competencies---Behavioral and Technical 3. V. JD and PA 5. Gankar. & S. Measuring or Mapping Competencies 7. . Role of Assessors in an Assessment Centre 11. Process of Performance Management 3. BEI 8. Concepts of competence.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Process and Documentation of PA 9. PA.Objectives. Mamoria C S Mamoria.3. Competency Description 4. Industrial Relations. S. Designing competencies Dictionary 6. Assessment Centre 9. Competency Levels 5. Himalaya Publishing House Venkata Ratmam C. Career Development 13. Conducting and Operating Assessment Centre 10. Feedback Mechanism B) Performance Management 1. 4. Objective pf Performance Management 2. Performance Feedback and Counseling 12. Appraisal forms and formats 7. issues and Problems 4. Legal and Ethical Perspectives in PA Reference Text : • Performance Management by Julie Freeman. Measurement in FA 8. S. Designing tools in an Assessment Centre 12. Dynamics at Industrial Relations in India. Methods of Performance Appraisal 6. competency at work 2.

Quantitative and qualitative approaches to manpower economy. 7. observation. 3. 8. 11. 2. technical labor. 9.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. Controlling manpower costs. setting manpower standard. Reference Text 1. A Simulation model for manpower planning. Subha Rao . 3. An econometric model for national manpower planning. Mathematical models for stall structure evaluation. 5. Mathematical models anti manpower planning. questionnaire The HRD Score card and writing the HRD Audit report. Markov Chain models for manpower system. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. Developing manpower strategies. Human Resource Audit 1. Personnel & human Resource Management — P. 6. Demographic and ecological models for manpower planning. Planning careers: Managing career structures and evaluating maintainable career policies. Manpower forecasting for managerial staff. 10. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. 12. Management Science and manpower analysis.• • Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. Manpower planning as an integrated part of business planning. The Pie-requisite for manpower planning. 4. 13.3. Integrated Budget for manpower management. 4. 2.

Apprenticeship Act Reference Text: Bare Acts . Human Resource and Audit — T.V. 12. 14. 5.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. 11. 2. ESI Act. 10. Payment of Bonus Act 8. Workmen’s Compensation Act 7. Industrial Employment Standing Orders.V. Industrial Dispute Act. Human Resource System — T.Rao 3. Payment of Wages Act. Provident Fund Act & Misc Provision Act. Gratuity Act 9.2. 6. Shops & Establishment Act. Contract Labour (Regulation & Abolishing) 13. 3. 4.Rao & Udai Pareek Human Resource Electives 3. MRTU & PULP. Minimum Wages Act. Factories Act.3.

Textbook of HRM — P. Human Resources Philosophy and Approach 101 an Organization 2.7 Compensation and &Benefits 100 Marks Course Content 1. conducting a survey. types of Stock Plans. Understanding Provident Find.3. arriving at a comparator. Arriving the CTC of art employee/candidate — costing elements. SEBI Guidelines. Understanding income Tax 11. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. Benefits. Converting Remuneration Survey results Into a Salary Proposal 15. Bonus under Payment of Bonus Act 9. ageing of market data 14. Compensation /Remuneration place In Reward Strategy 5. Understanding Elements of Compensation Structure — Fixed . C. Variable Pay / Incentives/ Stock Options 6. valuing stock grants. ESIC. designing a salary offer template 12. Reward Strategies — Articulating and understanding business context for reward strategies 3.3. taxability of stock options Reference Text: 1. Understanding inflation — Neutralization of Inflation — Dearness Allowance. Elements of Reward Strategy — Understanding Reward Management 4. understanding median . Retrials and Social Security. Making a salary offer to a candidate— understanding salary ranges 13. percentile.choosing a partner. target position. Cash. benchmarking. Types of Variable Pay 10. Subha Rao. Consumer Price Indices . Equity Compensation Plans—objective of equity compensation. Gratuity. Remuneration Survey. . Superannuating.

Approaches to OD . Organization Diagnosis & Diagnostic Models 5. Action Research 3. Understanding Organizational Roles • OD Intervention theories and methods Large Systems. Essentials of Organizational Development and Change.. Worley Christopher C.8 Organizational Development 100 Marks Course Content 1.2.Systems Approach. Data Collection & Analysis including Climate Survey 6.. Shermn 3. Managing Human Resources — Bohlander. . Snefl. Definitions underlying assumptions and values of Organization Development 2. Group and Individual Techniques Reference Text : Cummings Thomas C. Process of Change 4.3.

Psychological tests use. Fairness and bias in testing.. retest reliability using equivalent form.N. Aptitude testing difference between intelligence and aptitude tests. Factor-analysis. Role of test users. • Reliability : relative reliability and absolute reliability types of reliability . Assessment Center approach in personnel selection and performance. tests o vocational interests. Reference Text: • Quantitative Techniques in Management .9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. Measurement of intelligence arc general abilities different type of intelligence tests. • Objectivity in administration and scoring.operational and predictive validity. construct validity.retest reliability using single form. ANOVA.Voca . objective measurement of performance and other job related behaviors. 8. creativity and tests for measurement of creativity. item analysis. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. Kuder . measurement. usage of personality tests in personnel selection and critical issues related to personality testing. 7. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. issues related to systematic observation and judgment in behavioral assessment. cut-off scores.Recbardson reliability: factors affecting reliability estimates. Ethical and Social considerations in testing in organization. and norms development. factorial validity. 6. methods of calculating validity . personality testing different types of personality tests. biserial correlation. item difficulty . multiple correlation. split-half reliability. importance and usages of aptitude tests in personnel selection. concurrent validity. Validity and Standardization. attitudes. Essential consideration of selecting a test. different type of aptitude tests.3.D. tetrachoric correlation. Reliability. expectancy table. Characteristics of scientific measurement techniques. approaches to behavioral assessment behavior observation. Regression Analysis n personnel selection. differential predictors.simple correlation.3. 10. ia1ues and other behavioral tools and their importance in personnel assessment. and behavioral assessment. validating criteria. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. 3. scope and limitations in organizational set-up. • Validly : types . face validity. Behavioral assessment in personnel selection. 2. issues related: to intelligence testing in personnel selection. 4.

Measuring Learning: The Intellectual Capital 8. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. .• Quantitative Techniques in Management – J. Emerging Business Realities 2.3.10 C Building Learning Organizations 50 Marks Course Content 1. K. Organizational Learning : A Capabilities-Based View 4. Knowledge-based Competition 6. Sharma 3. Knowledge-Creation and Acquisition Processes 7. Why Organizations need to Learn 3. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey.

I’ M Ok-Youre ok — Thomas Harris M. D 2.11 Stress Management 50 Marks Course Content 1. Source of managerial stress 5. Notes complied and given by Faculty . Stress & conflict 12. Stress & motivation 8. Leadership styles in stressful & non-stressful situations Reference Text 1. Stress & thought process learning 6. Verbal & non-verbal Indications of stress 9. Nature of stress 2. Stress & personality 7.3. Occupational Stress 3.3. Role stress 4. You Can Win — Shiv Khera 3. Stress & management of change 11. Assessment of stress 10.

Production Planning & Inventory Control . Jacobs .II. Aggregate Planning –models-optimization 12. Agile Manufacturing Reference Text 1. MRP .By Seethararma L Narasimhan. Demand Management-models 9. KANB. Production Systems-operations.L. Jhamb 3. Production Planning —g & Control .By Vollman . models 2. Capacity Planning —models 10. Batch Scheduling-models-optimization 14. manufacturing. Line Balancing-models-optimization 7. Product-Process Technologies 3. C. Production Plans-an overview.By Samuel Eilon 4. 4. Mc Leavey. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. Evolution of Production Systems. Advanced Concepts like JIT. Peter j Billington 5. processes. services. Manufacturing Planning & Control . Batch scheduling-models optimization 13. PP & Inventory Control .1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. Resource Planning:-models 11. GT.types.4. Layout-models-optimization 6. types 8. Bony .Optional Group — Operations 3. Why bark. Robotics. FMS. Dennis W.John F Magee 2. Elements of PPC . Evaluation-Selection of Equipment Requirements its-optimization 5. CIM. Process-Product Matrix.

Shdhara Bhat Supply Chain Management . SCM by Rahul Altekar Logistics Management by S.Forecasting 3.2 Logistics & Supply Chain Management 100 Marks Course Content 1. 4.. Outsourcing Reference Text : 1. Logistics Organization 9. Logistic Costing (Activity Based Costing) 11.Basics or Logistics 2.Saha’ 3. Barriers to integration 14. Warehousing 5. 3. Integrated Supply Chain Management 13. Application of IT in LSCM 7. Basics of Supply Chain Management 12. inventory Planning I Inventory Control 8. Transportation 4. DRPIMRP 6.Ailawadi & Rakesh Singh Logistics Management by K. Logistics Measurement 10.3 Materials Management 100 Marks .4.3.4. 2.C.

5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. under risk. h) Organization based on Location. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management.procedures and practices b) Objectives. d) Elements of procurement cycle. a) International commercial terms. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP).Course Content 1) Materials Management an overview a) Introduction. and under uncertainty. scope. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. policies . g) Organization based on Commodities. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. . 6) International procurement -imports. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. 4) Purchasing and Procurement Activities under Materials Management. f) Role of Purchasing Committees/ Purchase Managers. e) Past Consumption Analysis Technique f) Moving Average method. responsibility and limitations c) Sources of supply and Supplier selection. g) Exponential Smoothing 3) Purchasing a) Purchasing principles.

e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. 8) Internal assessment test / projects and presentations. 7) Classification of Materials a) Introduction and objectives of classification. e) Payment terms including Letter of credit. c) Store location and layout. i) Bill of Landing und ether documents. c) stages of scientific codification. b) Basis of classification. g) Preservation of stores. d) Typical layout plans e) Storing practices and identification of materials. c) Categories of importers d) Identification of foreign sources. f) Types of L/Cs. I) Centralization and Decentralization of stores. b) Types of stores and benefits of scientific storekeeping. e) Classification on the basis of usability of materials. 9) Materials receipt and stores a) Introduction and functions of scientific store management. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. h) Issue control 10) Codification a) Introduction b) Benefits of codification. c) How is au Indian standard evolved d) Advantages of Standardization. d) Systems of codification e) Colour coding. g) Custom tariff h) Custom clearance.(b) import procedures and documentation. Surplus and Scrap Management a) Definition . C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. I) Types of inventories.

14) Computers in Materials Management a) Steps in computerization. New Delhi). 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. 1) Process of Verification. 3. Material Management-Procedures. New Delhi) 2004 Fifth Edition.b) Need for Scrap yard c) Identification and control. Sundresan (Prentice Hall of India.4 Technology Management Including Manufacturing Strategy 100 Marks . d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. Reference Text 11. New Delhi).Gopalkrishnan and M. Jhamb (Everest Publishing House. Pune). e) Benefits of Computerization. 6. 4 5. TCM an Cases Dy AK. 2. Materials Management —An Integrated approach By P.K. d) Management reports on Materials. o) Database for Materials Management Systems. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. Gopalknishnan (Tata McGraw Hill. New Delhi). Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. L. Materials and Logistics Management By Prof.Nair (Vikas Publishing House. e) Perpetual Verification. 3. Purchasing and Materials Management By P. c) Activities of Materials Management covered by Computerization. New Delhi).C. Datta tr-rentce-Hah iLua.4. Purchasing and Materials Management By N.

line. speed Process Choice Business Implication of process choice — project. 3. line related Technology Strategy — flexibility. 6. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. not Manufacturing-specific. Focused manufacturing and Group Technology . reliability. continuous Hybrid processes — batch related.Course Content 1. push vs pull. 8. quality. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. 4. jobbing. 9. 5. 7. batch. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price.

Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes. l4.Acquilano 3. Reference Text : Operation management for competitive Advantage by Chase-Jacobs .4. 15. 16.5 Business Process Re-engineering & Benchmarking 100 Marks . inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. 12. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality. Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 11.Principles and concepts Methodology 10.

External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2.7 World Class Manufacturing Practices 100 Marks .4.Course Content 1. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. 6. 7. 3. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 3. 9. 5. 4. 8. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group.

Course content: 1.8 Advanced Supply Chain Management 100 Marks ..Dr Shrinivas Gondhalekar.Taichi Dhno• Kaizen Masaki Imai 2. T Q M Process . Publications of JMAM. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . viz 6. TOO Tools — problem solving b. S.4. Kaizen b.P.By Gopal Kanji. Housekeeping 3. in) Total Production Maintenance 3. T. Beyond T 0 M . ifl5-S. 5-S Principles e. Total productivity through such practices a.By Robed L Flood 4. Mike Asher 5.Principles of Japanese manufacturing 2. TOO Toots — Management 5. Combo Kaizon.D d. Poyal Sheth 3. Problem solving tools such as a.M E. Getting the employee involved in above 4. Chroniel of a Quality Detective .M. c.

Cross-docking. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. b) Factors influencing distribution network design. e) Competitive Supply Chain Strategies. d) Distribution network in practice. c) Process view of a supply chain. . c) A framework for network design decisions d) Models for facility location and capacity allocation. transshipment 7) International assessment test/ projects and presentations. f) Achieving strategic fit. a) The role of network design in-the supply chain. c) Design option for distribution network. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies.Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. Pull and Push-Putt systems c) Demand driven e) Distribution strategic. b) Factors influencing network design decisions. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. d) The importance of supply chain flows. Milk run. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. e) Making network design decisions in practice. (E -. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. 2) Network design in the Supply Chain. Direct shipment. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain.

c) A framework for Buy / Make decisions. c) International versus Regional products. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. Issues and steps in RSP implementation. a) Introduction b) The dimensions of Customer Value. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. c) Conformance to requirements. e) Steps in setting up VMI. d) Mass customization. a) Introduction . c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. d) Local autonomy versus central control. product election. d) E-procurement e) A framework of E-procurement. f) Overcoming limitations of VMI 13) Customer Value and SCM. e) implications and benefits of mass customization f) SCM for mass customization. g) Distribution Integration. Benefits. Value-added services Relationships and experiences. characteristics of mass customization.8) Strategic Alliances a) Introduction b) A framework for strategic alliances. Inventory ownership In RSP. price and brand. c) Vendor Managed Inventory (VMI) d) VMI Business Model. d) Strategic pricing 13) Customer Value and SCM.Cultural differences/ infrastructure/ performance expectation and evaluation. human resources. challenges and limitations of VMI. Advantages and disadvantages of RSP. e) Regional differences in Logistics. Requirements of RSP. b) Risks and advantage of International supply chain. Elements and benefits of JIT systems. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. Information systems availability. Types of and issues In Distribution Integration.

environmental laws.. government procurement regulations. Supply Chain Management-Strategy. New Delhi) 2. trademark laws. Note: All the above topics need to he supplemented by case studies. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. Supply Chain Management Concepts and Cases By Ranul V. c) International practices. product election. Reference Text : 1. transportation and logistics laws and regulations. patents. Relationships and experiences..b) The dimensions of Customer Value. trade regulation. c) Conformance to requirements. copyrights. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. Value-added Services. Aitekar çPrealce all India. price and brand. New Delhi) . d) Confidentiality and proprietary information.

9 Material Handling and Transportation. Palletisation 3. Menon. Total cost concept in Material Handling and Transportation. Gopalakr-ishnan Stores inventory Control — KS. 50 Marks Course Content 1. Machinery Handbook . Transportation Modes I Attributes 5. Containerization 4. 20 Principles o( Material Handling 2.3. Transportation mix in Economy 6. Reference Text • • • Integrated Material Management — P.4.

Successful pilot run and production sing Reference Text 1.Donald Delmar 2. Operations Management for Completive Advantage .10 New product development and concurrent Engineering 50 Marks Course content: 1. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3. Operations and Industrial Management . Time bound Research and development and prototype manufacturing 3. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4. Applications of VANE at design stage.3. 5. Defining for business goals 2.4.Chase — Jacobs -Acquilanc .

R. 6. Ergonomics — Definition and applications 7. Industrial Engineering definition & applications 2. Gondhalekar & Payal Shetty.S. V C a. Handbook of industrial Engineering & Management — Ireson.Q.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5.4.O. I.3. 3. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . .Shone K J. book of industrial Engineering Standards. P. Industrial Engineering and productivity 4.11 Industrial Engineering Applications and Management 100 Marks Course content 1. Pre determined methods & time systems (PMTS) & application of low cost Grand Ii Quality Detectives — Dr.L.

UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall.1 Software Engineering . COCOMO. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. Quality assurance of software at each phase in the lifecycle.Optional Group— Information Technology 3. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements . load tests etc Use of Use Cases for functional testing. Functional test! Code reviews Stress tests. Spiral.5. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA . Prototyping. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML. Rational Unified Process. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow. Function Point.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . Preparing Test Data and Test Cases. Various types of tests such as Black box v/s White box. document the requirements.methods of software estimation such as Line of Code.

5. FTP. the internet Protocol. Steven Holzner — Visual Basic S Programming 3. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . Doanid Leach.Digital Principles and Applications. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. . devices for backup etc o Server Technology platforms . Storage Area Networks (SAN) .3. email Protocols. Aiticd Malino . o Web Platforms —various protocols used for the internet. . Databases for data warehousing and other specialized applications • Software Development Platforms.S. — Operating systems 2. Laptops.2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. HTTP. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). Godbole A. other mobile devices.Windows Unix.popular server technologies such as the Intel.

reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. • Enterprise Resource Planning (ERP) .3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. Application overview of supply chain solution. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. Capturing storing. modules of a CRM product and what they do — such as sales force automation. Web content and other understructure content. technology tools used for data mining • Knowledge Management .6. Data warehousing products. difference between data warehouse and a conventional Database. Various models and algorithms for mining. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. Benefits of ERR • Supply Chain Management — Need for Supply chain integration.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration . benefits to an organization. and SCM products . Healthcare etc. technologies available for building such portals. Transformation and Loading (Eli.3.Functional view of business processes and how they are integrated sing an ERP. CRM.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. Steps in building a data warehouse — Extraction.Concepts of an enterprises portal.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. • Enterprises Applications integration. Types of Knowledge. forecasting.Need for KM. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals.

3. Laptops. devices for backup etc o Server Technology platforms . Aiticd Malino . Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.S.Windows Unix.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. .5. Godbole A. . FTP. Steven Holzner — Visual Basic S Programming 3. HTTP. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). Storage Area Networks (SAN) . Doanid Leach.Digital Principles and Applications. the internet Protocol.popular server technologies such as the Intel. o Web Platforms —various protocols used for the internet. email Protocols. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . — Operating systems 2. Databases for data warehousing and other specialized applications • Software Development Platforms. other mobile devices. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1.

Set up & Infrastructure Costs. e-commerce. reasons for their success etc • Study of various business models Including onsite/shoring. commerce and pure play ‘e’ models. managing Innovation legal Issues. forecast trends. Pricing.6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . • Challenges for these businesses in the domestic and International markets such as Business Development.— Prof Pradeep Pendse Managing IT Infrastructure — TMI .5 .Systems – Electives : 3. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . key players.growth. Talent management Licensing costs & Intellectual property rights. Customer Contract Management and SLAs . Mergers and Acquisitions . e-business.

5.3.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .0/4.

3.including spam.5. Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • IT Security Governance Institute (ITGI) BS. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security .10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .

5.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design. . The engineering view. . Information Architecture.• • • Database Security Network and communication security Business Continuity Management 3. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture.

Sensitivity Analysis Developing financial goals along organizational hierarchy .Second Year . Application MCS in Public Sector Service Organization & Proprietary Organizations . 3. Measurement of Assets Employee .1 Management Control System — UA 100 Marks Course content: 1. 4. Financial Reporting to Management Under conditions of price level change Objective and methodology 5. profit centers as a control system De-Centralization and profit centers. Management Audit.Administrative Cost Control . Control of R & D Project Control .Analysis of Incremental ROI .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Problems of growth and corporate control. ORGANIZATIONAL GROWTH Responsibility centers and profit centers .Fourth Semester 4. CONTROL IN SPECIAL SECTORS : Scrap Control .identification and creation of profit centers. Financial goal setting .Internal Audit Government Cost Audit . 2. Mechanics of determining profit objectives of profit centers .problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company .Efficiency Audit .Audit .Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets .

Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications.Basic framework of Normative ethics Ethics and decision — Making. 3. 4.2 Business Ethics Corporate Governance Course Content : 1. Ghosh (Prentice Hall India) 4.Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. 2. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar . 2. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Evolution of through ethics in business — Culture and ethics — overview of ethics system. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . Attitude. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Social responsibility of business — Ethical aspects of corporate policy.

Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur.4. 3.start Routes to establish an Enterprises (Franchising. Gender Issues in Entrepreneurship. advantages Entrepreneur 1) Nature and Development of Entrepreneurship. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. Entrepreneurship and Enterprise . 3) Quick . Incubation Program New Venture expansion – strategies and issues Reference Text . What is Ethical in Ethics by John Henderson 4. Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business.

Managing service profit cha 11. Services marketing mix decisions 6.Patterson. Beyond Entrepreneurship – By James C. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Services Marketing : An Asia-Pacific and Australian Perspective. Service delivery system. Customer complaints and service recovery 10. Services Marketing . Zeithami. 4. Walker (2004). Customer satisfaction and service quality 9.Dynamics of Entrepreneurial – By Vasant Desai 4. Lazier 2. M. Saboo 3. 4h Ed. Managing demand. Singh. N. 3’d Ed. and F. Market positioning 3. V. Service processes — managing service encounter 8.. New service development 5. Lovelock C .1. Greniler (2006). Collins. Managing customer relationships 12. Pearson Education Australia . Managing people in service organizations Reference Text 1. Introduction — Nature of services 2. McGraw H1I 2. C. Bitner. William C. Entrepreneurship Management – By P. Literature Published by Support Institutions. Entrepreneurship Development in India – By Biswanath Ghosh 5. aV 0. capacity and service assets 7. By J. P .4 Services Management 100 marks Course content: 1. J.

Water (P & C. 3.4. 7. Act 1986 Wild life Protection Act etc. ISO 1400 EMS Certification Major Legislation like air (P & C. 5 6. K. Implementing and controlling agency. P) Act. Environmental Issues relevant to India. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. K. Saxena & N. 2. K. Oberoi : Environment Emplaned (Excel) N. N. Environment Protection. Oberoi : Environmental Management (Excel Books) . Pandey : Environmental Management (Vikas) Y. Environment Quality Management .Overview of the role and responsibility of the industries Total Quality Environment Management. 4. P) Act. Managerial aspects involved in Environment management.Broad outline of National Environment – policy Definition of Environment with particular reference to management. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. directing. Significance of environment management . organizing.5 Environmental Management 100 Marks Course content : 1.

Functional Analysis . Scatter diagrams. barriers to its application. application in different functional areas. concept of Productivity . determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques .determined motion time systems .Hawthorne experiment.partial. lmai’s KAIZEN approach elimination of 3 M’s (Muda. 3.point crime and lob classification. principles of motion economy. Quality Circles . Measurement of Productivity . Brain Storming. piece rate and time saved based systems. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). 10. Process observations. 8. design of workplace to suit the human being use of anthropometric data.Concepts. 11. effect of environment of productivity . methods .Financial Motivation techniques. Value Analysis and Value engineering .application in manufacturing and service industries. Structure. method of implementation of Quality Circles Creativity Based Techniques .applicability and limitations. Profit Sharing Systems.Classic ILO approach. Practical application for product and process development and cost reduction. Sumath’s Total Productivity Model.Brain Storming . 2.use in solving chronic problems Organizing for quality Circles. techniques . Job Evaluation . its applicability. Pro. MUra. Relation between job evaluation.Electives 4. Learning Curves . Design of work station.time study. Muri). 5. 6. 9. Whole Brain Thinking Normal Group Techniques.the concept of learning curve. Approach to Productivity improvement . seven tools-Pareto Analysis.Relationship with total quality Management objectives . use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. Use in Creative problem solving with practical applications Ergonomics . 12. quantitative estimation and implication of the learning curve. practical applications in industry. 7. 4. Multi factor and Total Factor-Models. Evaluation and implementation Phases. work sampling. Reference Text . wage structure and Modern approach through multi skilling Wage Incentives .Objectives and need for job evaluation. Scanlon Plan. Work Measurement .objectives.6 Productivity Techniques 100 Marks Course content: 1.kedner – Trgre Problem Analysis decision Analysis and Potential Analysis.

Felgenhaum. R. Shigeo Shingo 4. Crosby 3. Deming. 12. 5. Contributions of Shewhart. S. Productivity Techniques — P. Cost of quality — Juran / crossby. Basics of stamping & reliability. 100 TOM Fools — By Mike Asher.Lakhe 2. Statistical quality control basics. Introduction and evaluation of quality movement 2. P. Quality Management in services — the SERVQUAL Model Reference Text 1.CMM / PCMM 13.1. Taichi Ohno. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . Six Sigma tools. Gopal Kanji Beyond TOM — By P L Flood . 2. Murthy. JIT manufacturing and Lean manufacturing through waste elimination 9. process capability studies 11. Juran. Taguchi. quality circles 10. 3. TQM in this Service By R. Total Quality — By Institute of Directors 3. Quality improvement and Total Employee Involvement 8.R. 6 Total Quality Management 100 Marks Course content: 1.Stastical process control. Quality tools and techniques 7. Contributions of Japanese pioneers Ishikawa. 6.

4. 2 3. Choudhary Text Book of Project Management . Role of Consultants in Project Management.4.Proc-ct Management Professional . Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. Quantitative Aspects of projects . 5).By Kimi Heidma Project Management . Scope & coverage.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project. Introduction Concept of Project Management. 5.By S. Selection of location & site of the project — Factors affecting location . 7. PMP . 3. Mattoo .Sy P Gopalakrishnan.Source of Finance — Cost implications thereat Financial Institutions. 1.6 Project Management 100 Marks Course cement: . Project Function in an organization— Layout of Project Department. Guidelines for funding Risk Analyst5 — Sensitivity Analysis. V. 4.Study Guide .policies of Central — Stale Government towards location— Legal aspects of project management. Financing of the Project :. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. 6. Computer Applications : Selection of software packages for application to project management - Reference Text 1.3y Prasanna Chandra Project Appraisal By P K. 2. F Ramamoorthy Project Management’ . 4) Materials Management in Project Planning — Procurement— storage — disposal.

By Vasant Desai . Project Management .6.