First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

5. 3. 2. 4. 8. 7. S. 9. Chary Production & Operations Management -James.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N. Production & Operations Management -S. B. 6. Chary Product3on and operation Management .4. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. N. Ditworth Modern Production Management z6Y E. BUFF!.Muhlemann .1.

Process of Personality Formation. 3. 3. size. Theories of Motivation and their Applications for Behavioral Change. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. Organization Development : Organizational change and culture. leadership styles and effectives contemporary issues in leadership.1. role dynamics. 8. 7. Introduction to OB : Origin. Power and Polities sourced and uses of power. cross functional and self directed teams. M. Team Roles. Assessment of personality Traits for Increasing Self Awareness. Prasad (Sultan Chand) . contemporary issues relating to business situations process of change and Organizational Development. tactics and strategies. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L. 2. Effect of perception on Individual Decision-Making.. : Concepts of Groups and Dynamics Group conflicts and group decision making. Motivation Concepts : Motives. 4. environment of organization : Organizational Roles : Concepts of roles . Reference Text 1. technology. leadership and management roles. Leadership : Concepts and skill of leadership. Effect of Values on Attitudes and Behavior. 2. Attitude and Value . Perception. 6. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . Personality Types . Attitude and Behavior. role conflicts and stress organizational conflicts. Environment. Organizational culture and climate. polities at workplace. Effects of Perception. 5.: Perceptual Processes. Sources of Value. Organizational Design : Structure. Attitude and Values on Work Performance.5 Organization behavior 100 marks Course Content 1. Team Effectiveness : High performing teams. 4.

Test of Hypothesis . Statistical Estimation Point & !interval estimation & confidence Interval for Mean.Standard Normal (3).For Mean.Subjective Probability . Skewness 3.Marginal & Conditional Probability . Hypergeometric .Independence/Dependence of Events . 2. Variance .Tests for specified values of Mean.Relative Dispersion.From Random Samples .Relative Frequency Approach .One-way & Two-way Classification (for Equal Class) 10. Elementary Statistical Distributions .Chebysehelf’s Lemma 4.6.Elements of Integration & Differentiation 11. Normal. Proportion.Measures of Dispersion .Etemonts of Matrix algebra .Frequency Distribution . Sampling distributions . Basic Statistical Concepts Summarisation of Data . Elements of Determinants 12.Spearman’s rank Correlation . Student’s.Negative Exponential. Proportion & Standard Deviation Testing equality of two Means. Poisson. Un1orm 5. Proportion & Vanance 7.1. Proportion & Standard Deviation .Measures of Central Tendency .Axiomatic Approach . Business Mathematics 100 Marks Course Content 1.Bayes’ Theorem .Test goodness-of fit 8. Chi-Sqare And Variance ratio (F) Distribution 6.Binomial. Elementary Probability Theory: . Simple Correlation & Regression/Multiple Correlation & Regression .

7. Gupta & Vyay Gupta c’J’kas) P.C.Kurzeja Basic Statistics for Business & Economics — Mason.D. 2.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments.Schefler Practical Business Statistics —‘Andrew F.H. Marehas An Introduction to statistical methods — C. 5 6. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.S. Reference Text 1. B. Statistics for Management — Richard L Levin Statistics a fresh approach— D. 8. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) . 3.Sanders Statistics concepts & applications — H. 9 10. 4.

1. 3. Search Engine -‘Applications of Internet— ‘Websites. 5. Components of networks. Knowledge management etc 4. satellite . 5. Leased tines. SCM. Reference Text 1. 10. 2. Journal of Marketing . Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. VSAT. email.1. Blogs. Various medium for communication — terrestrial. Data Warehousing and Business Intelligence. 6. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 2. 6. 4. FTP. LAN/WAN/MAN. various options for Networking for a business — Dial Up. 3. Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. D.copper . Web Server.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. This course will locus on conceptual knowledge about IT. 7. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. CRM. 9. e-Business. H. 8. e-commerce. DSL Lines.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. DNS Server.

2. Cottrell. (2000) Developing essential study skills. 10. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . A.University and college Kogan Page Buzan. (1905) The mangers good study guide The Open University Drew. 4. 6. N. 8. 5. J. S. (2000) The Mind Map Book BBC Books Svantesson. 9. Financial Times Prentice Hall Turner. S.1. Reference Text 1. Function & Scope. 12. (2001) The student skills guide Gower O’Hara. (1998) Learning maps and memory skills. (1998) Studying @. & Whittaker L. V. (2003) The study skills handbook — 2nd Ed Macmillan Payne. & Buzan.8. C. (1990) The good study guide The Open University Giles. K & Hedge. & Bingham. 11. 7. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. T. B. S. R. 13. (2002) How to study: a shod introduction Sage Northledge. 3.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

Business Environment. PART II : The Economic Markets 1. The capitalist world economy and India’s position therein since 1990. India’s balance of payments and how is study can assist corporate decision making. The Fundamentals 1.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. An Introduction to (he Indian Economy.globalization exercise and beyond. 2005 3. The World Bank and IMF conditional ties leading to the liberalization . Francis Cherunilam. 2. The Capital Market & its Vendibility 4. 5. Adhikanj. Economic Environment of Business 50 Marks Course Content PART I. Himalaya Publishing House.Its Salient Features 4. The Product Market & How it Affects India’s Growth Potential 2. Raj Aggrawal: Business Environment (Exel) 5. if at all it is poor. PART IV: India & the World 1. The Business Cycle and how it is perceived o behave in the immediate future. S. How does Commercial Banking Effect industry & Business 6. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. 2005. Business Environment— Aswathappa. HPH 4. The Money Market & the Role of Central Banking 5. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. 3.K Misra and V.privatization. An Introduction to the Economics of Growth & Development 3. The Scope & Subject Matter of Macroeconomics 2.3. The Money Market & How it Behaves 3. What business decision hinge on this analysis Reference Text : 1. M: Economic Environment of Busi . 2.K Puri. Himalaya Publishing House. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4.2. What is needed to improve the situation. Economic Environment of Business.

4.Problems. independent) .Balanced /Unbalanced .Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate. Formulation of Models.(Unique Optimum. c-vector.Use of Slack Surplus / Artificial Variables . and Negative Exponential Service time.Duality Principle . interfering.4.time analysis and Derivation of the Critical Path.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved . Replacement and Maintenance Models :.Group vs Individual Replacement Policies.Concepts of Floats (total. Linear Programming (LP) :.Post-Optimal Sensitivity Analysis.. and General Service Time.Maxima Flow in Capacitated Network .2. 8. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing . Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate. Maintenance etc. 2.Interpretation of the Optimal Tableau .Prohibited Routing Problems . Formulation of Model . free. infeasibility Redundancy Problems. 9 Inventory Models .Concepts . Unbounded ness. Scope and Limitations. Diverse Problems – Graphical Explanation of Solution . Assignment Problem (AP) . Inventory. Application Potential to Diverse problems in Business & Industry. Multiple Optimum.Concepts 7.Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. Linear Programming (LP) :. Profitability. Introduction to OR Concepts.Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT .Arrow Diagrams .) 5.Minimal Spanning Tree Problem .Prohibited Assignments .Concepts. Operations Research 100 Marks Course Content 1. 11.Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . Formulation of Model. PK-Formulae. Network Analysis .Concepts.Probability Assessment in PERT Network.Solution Procedures for IFS and Optimally Check . Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis. Definitions of Project. Hungarian Method of Solution Maximization / Minimization . Queuing (Wailing-line) Models .Balanced / Unbalanced .Maximization /Minimization . Jobs.a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. New Product. Events .Big M Method/Two-Phase Method .Crashing of a CPM ‘Network .Simplex Algorithm . 3. .Shortest Route Problem . Genesis. Transportation Problem (TP) Concepts.Maximization / Minimization Case Of Degeneracy .Replacement of Items Subject to Deterioration and Items Subject Random Total Failure .Deterministic Probability Models .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.

12.M.D. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .Sasieni M. Taha 2.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games . LP Note: The teaching of the above subject is to be integrated with the most widely available software.Saddle point Mixed Strategy. Quantitative Techniques in Management — N. Reference Text 1. 0. n-person games . Operations Research — V. person. Wagher 6. Game Theory .Concepts . Methods & Problems . & othors 5.2 . Operation Research . Kothari L : Introduction to Operations Research (Vikas) 8. R.Application for Maximizing / Minimizing Player & Strategy.KSharma 4 Operations Research. Gupta a.Zero . Sub-games Method for m x 2 or 2 x n games . Principles of Operations Research — N.\Johra 3. Quantitative Techniques in Management— J. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality .Graphical Methods 13.Kapoor 7.K.

B. Productivity and Human Resource Management Reference Text 1. 7. Organization Development. 3. Management of Organizational Change.2.Organization Structure – Re-engineering. HRD Strategies for Long Term Planning & Growth. Multi. Personnel Management – C. Career Planning 6. Subba Rao 2. Training & Development – Identification of Training Needs. K. Human Resource Management – P. Incentives Schemes. Manpower Planning. D. VSP Rao – Managing Human Resource (Prentice Hall of India) . Its Organization. Organization of Personnel Functions – Personnel Department. Job Analysis. 8. Dessler : Human Resource Management (Prentice Hall India) 4. Personnel Turnover. Management Development Programmes. Job Description. 5.5 Human Resources Management 100 Marks Course Content 1. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2.Skilling. Policies. Bhattacharya : Human Resource Management (Excel) 6. Performance Appraisal Systems – MBO Approach. BPR. Job – enrichment Empowerment – Job Satisfaction. Responsibilities and place in the Organization. 9. Performance Counseling. Mammoria 3. Morale. Training Methods.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

Koshi & Jha – 14th edition – perarson. Rajan Saxena – McGraw Hill India 4. Strategic marketing principles 2. Marketing Management .9. Reference Text : 1. Preparation of marketing and business plans 3. Perrault and McCarthy – Mcgraw Hill India 3. 13th edition. Field project involving preparation of marketing / business plan in any Industry verticals. Event & Media marketing 12. Rural marketing 8. Marketing Applications & Practices: 100 Marks Course Content 1. Consumer Durables marketing 6. Internet marketing 10.2.Kotler. Keller. Marketing Management – Ramaswamy & Namkumari . 2. Direct marketing 11.Mcmillan . Service marketing 7. 823 marketing 4. Basic Marketing. Rural management 9. Fast moving consumer goods marketing 5. Marketing Management – Indian Context Dr.

Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury . Strategic selling 7. Selling to peer groups. Selling to Superiors 5.10 Selling & Negotiation Skills 100 Marks Course content : 1. Negotiation Strategies 3. team mates & subordinates 6. Types of Negotiation 2. Conceptual selling.First year E1ectives 1. Selling skills — Selling to customers 4.

Expectations. 10. 8. 11. Feedback. Values. Leadership — Theories a! Leadership. Martin Seligmani’s theory of Learned Helpossness. 3. Leadership Styles Leadership — Leadership Styles.1. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. Beliefs Positive thinking—. 4. 7. 6. 12. Feed toward Interpersonal skills — Delegation. Status. Learned Optimism. Organizational Behavior by Fred Luthans (9th edition) 2. Humor. Trust. 2. Reference Text 1. 5. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. 9.11 High Performance Leadership 100 marks Course Content 1. How to Manage Conflict by Peg Pickering .

R. Management Concepts from the Mahabarata: N.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. Vedic management: Krishna Saigal (gyan Publishing House. New Delhi) . Indian Ethes for Modern Management : G. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences.Krishna 3.D. Sharma 2. 6. pondicherry) 7.Mkhandelwar (New Century Delhi) 8. The institution Will arrange guest lectures on various facets of this area. Participants will do desk research papers.1. K. Management and the Indian Ethes G. The evaluation will be through a project! term paper. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5.Gupta(Excel Books) 4. Reference Text 1. Towards the optimal organizations (Indian Culture and Management) : Rayen.

& IV Reference Text • Quantitative Techniques in Management — N. Competitive strategies 3. Hetroscedasticity multicollinearity & distributed lag models. 4 Statistical forecasting techniques 5.. Decision making under certainty. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2. Simultaneous equations models 6.D.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous . Auto correlation. Single equations models with one and two explanatory variables plus ANQVA in regression analysis.10 Decision Science 100 Marks Course Content 1. Identification problems: Estimation of structural parameters by ILS.2.Vora • Quantitative Techniques in Management — J. SSL.

Analytical skills Reference Text 1. Creative Problem Solving Techniques 9: Lateral thinking 10. Self-Reliance & Ability to Adapt 4. Entrepreneurship Project 7. Entrepreneurship. Dynamics or Entrepreneurship —Commitment & Determination.11 Managerial Process Skills —100 marks Course Content 1. Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Dynamics of Entrepreneurship — Opportunity Obsession. Creativity. Tolerance of Risk 3. Methods for generating ideas 8. Motivation to Excel 5. Leadership 2. Entrepreneurship Project 6. Organizational Behavior by Fred Luthans (9th edition) 2. The Essentials of Managing Change and Transition – Harvard Business School Press . Dynamics of Entrepreneurship — Support (from Significant Others.2..

• Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e.2. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. 4. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Debt to Assets. with Necessary accounting adjustment for these ratios). Revision of Balance Sheet and P&L statement fundamentals. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6.Debt Equity. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. l2 Analysis of financial statements IOU Marks Course Content 1. Price to book value. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. Assessing Business Performance • Operational efficiency ratios (Gross profit. EV/ESDITA multiple • Capitalization ratios. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns.

Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . Overview of the International Business Process 2. International Trade Theories 5. FDI 6. 4. International Trade Organizations 11.Second Year . Reference Text 1.. 5.Third Semester 3. PEST factors affecting International Business 3. 12. International Diplomacy . International HR Strategies . Government influence on trade 4.University Assessment 100 Marks Course Content 1.1 International Business . International Business . International Marketing 9. International Trade Agreements 10. 2.Daniels and Radebouqh International Business .0. Country Evaluation and Selection 7. 3. Collaborative Strategies 8.

Group decision making.0. 3. skill and Shared values 9. Its importance. Decision making and problem solving. Conventional Strategic Management v[s Unconventional Strategic Management. Policies of an Organization. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Mission. 3. style. structure. Elements. Phases indecision making.3. Group Project Reference Text 1. 6. staff. Growth Acce orators: Business Web. Strategic Management Process: Vision. Strategy as planned action. Components of Management Information Sysstems 8. Changed Circumstance.2 Strategic management 100 Marks Course Content 1. 7. 2. Process and advantages of planning Strategic v/s Operational Planning. Goal Philosophy. Communication Commitment and performance. Market Power. Manager v/s Leaders Leadership styles 5. 2. Categories of problems. Role of the leader. Management Control. The Differences. 4. Mokena’s 7 8 Models : Strategy. systems. learning based. Problem solving skill. Strategy.

2. Marketing strategy— Overview 2. optimization of pricing 13. Advertising and sales Promotion strategy . Marketing Planning . Pillars of Marketing — SIPD strategies 3. New product strategies— Innovation. Pruning of Product Reference Text 1. nichers 4. 7. Sustainable competitive advantage— Porter’s generic strategys 6. Portfolio models — OCG and GE Mokinsey matrix .Introduction. Marketing Strategy— Boyd. understanding competitive moves and postures 5. branes 9. Pricing strategy – value pricing. 4. 3. Market entry. managing multichannel systems 12.Caverns . followers. Consumer durables & Services cases 11.1 Marketing Strategy — University Assessment —100 marks Course Content : 1. Competition analysis — Porter’s 5 forces model for competitive environment. Distribution Strategy – Designing of channel systems. Brand building — FMCG..campaigns 10. growth and mature markets. Communications strategy — Managing communications mix for products. Product line extension 8.Optional Group — Marketing 3. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases .1. Benchrnarking exercise. Market situation strategy Leaders challengers.

1. Advertising — Organizational structure of advertising agency and its function. Copy decision — Creation and production of the Copy 8. Myers. Role of advertising manager in firms. 3. Advertising Management: Rajeev Sara John G. Advertising and Promotion: An integrated Marketing Communications Perspective. Creative decisions 7.2 Integrated Market Communications 100 marks Course Contents: 1. Advertising Research 10. Agency coordination archives. San Diego University 2. 7. Consumer attitude and market structure 4. 5. Advertising objectives with specific reference to DAGMAR. Brand objectives.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . advertising briefs.3. 6. George Belch. Event management 12. 6. David A. Media planning and Media research 9. Public relations & Publicity campaigns 11. 4. Evaluation of agency functioning. Persuasion and attitudinal change through appropriate copy development. The . Brand position and brand image strategy development. Sari Diego University Michael Belch. 5. Advertising budget. 3. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. managing advertising campaigns Reference Text 1. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked .

Reference Text 1. Reference groups 5. Situational influences. Application of Consumer behavior Studies in Consumerism in India and global markets. Motivation and involvement.3 A. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. Diversity of consumer behavior Role of consumer behavior in marketing strategy. 4. Consumer Buying Behavior 50 marks Course Content : 1. Post purchase behavior and cognitive dissonance.1 . Role of Culture and subcultures: Family: 6. 7. Search and evaluation of alternatives: Purchase process. 5. Concepts . Organization buying process: Roles of buying centers Decision making units. 4.3. 8. Attitudes and Personality. Consumer adoption process and diffusion of innovation. Consumer decision process: Problem recognition. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) .Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 3. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Opinion leaders. 2. 9. 6. External influences: Group behavior: Social class. 7. 2.

Raiendra Nargundkar : Marketing Research (Macmillan) 7. Data analysis — Tabulation. test marketing. Stevens. combination with duster analysis: conjoint analysis. Bush. Television viewer ship surveys. how to read ORG Nielson’s store audit report 7. Ortinau (2nd edition Tata McGraw Hill) 2. advertising. SPSS applications data base. interpretation of MR reports. Usage altitude studies. 4. Dependence analysis: discriminate analysis. 6. Marketing Research — Aaker. testing for association 3.3. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Kumar. Marketing Research —Hair. Alvin. Reference Text 1. Marketing Research — Burns . Report preparation and presentation. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Brand tracking study 8. Media effectiveness study: Annual readership survey of print media etc. Field project on market research on any functional / industry verticals.1. Role and value or market research in marketing (framework) 2. Applications of MR in consumer research. Marketing Research Text & Cases — (Wrenn. Loudon Jaico publication) 3. Day (7th edition John Wiley & Sons) 5. S L Gupta Marketing Research (Excel Books) .3 B Market Research Applications 50 marks Course Content : 1. Perceptual mapping applications in market research 5. Bush Ronald (3rd Prentice Hall) 6.

Sales management — Still . 8. Hair & Bush Tata McGraw Hill 3. Reference Text 1.Management o sales force — Stanton . — process of researching. assigning sales people to territories route planning and territory coverage. 3. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. methods of territory design including computer models. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. coupons etc. 5. and development of sales Personnel. Time and Territory Management — Territory Planning. 9.Spiro McGraw Hill International 4. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. Professional Sales Management—Anderson . Selling of services as opposed to selling of tangible products — selling process. 4. The Selling functions — The importance of systems selling in contemporary environment.4 A Sales Management & Sales Promotion 50 marks Course Content 1. establishing and revising territories. Sales incentives and sales compensation. 2.1. planning and setting goals . Sales Management Planning — Forecasting. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. 6. Sales Management — Futrell 6th edition Thomson South Western . selection. Cundiff & Govani Prer lice Hall India 2. 7. Sales Organization and its evaluation . Sales -management Planning. traden discounts.3.Job and role of Sales Management in Organizations.— Sales Management -Information Systems. bases of territory design. training.

Management issues in distribution viz. 6. 9. opportunities and strategies ERP solutions . Excise duties etc.development and motivation and performance appraisal of channel members. Physical Distribution Management Logistical Approach Dr. disputes etc. K Khanna 4. training. Octrol .opportunities and challenges. Gupta. Sales and distribution management (Excel) . Supply chain management —issues. L. 3. Channel selection. rural markets and services. 10. packing and transportation. LST . The roles of distribution (unction in the marketing mix and the meaning of distribution equity. 4. Tasks and responsibilities of channel members. 7. Reference Text 1. Logistical Management Donald J Bowersox 2. Distribution Budgeting and control systems: Cost of distribution: inventory. industrial products. warehousing material Handling. use of power bases. 5. Financial dimensions of dealer management. Logistics Management Bowersox & Class 3. Channel design and management for consumer. channel conflict. 8. Fiscal levies / regulations in distribution CST .4 B Distribution & Supply Chain Management 50 marks Course Content 1.1. order processing.3. 2.

Product Management . 5. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. 6. 9. 8. 3. 7.Lehman 2.3. 2.1.keller . 4. 5 A Product & Brand Management 50 marks Course Content 1. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. Introduction to product management. Strategic Brand Management — Noe! Kapferer 4. Strategic Brand Management — Davie Aaker 3. Building strong brands . product.

Soul selling agency to Direct selling to Trade Cannels .Pricing of New Products under ROI Concept . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories .Applications of DCF Technique. Channel. Capacity (fixed) Costs and Managed Costs . Export Marketing and Finance . to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming. Policy Decisions and Marketing Finance .Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .Pricing of Join Product and Application of Linear Programming .1.Dual Pricing .Application of DOF. b) c) d) Reference Text 1. of Revenue by Products.Notional Pricing .Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget. Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost . Export Costs and Export Pricing .Budgeting Sales fore efforts .Government Price Control .Investment Framework by ROI Management of Sales Revenue Analysis.Pricing of Turn Key Project .Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. Customers Orders etc.Mechanism cm Marketing Performance .budgeting Samples.Submitting Tenders .Bayesian Decision Theory and Pricing . Territories.5 B. The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.Credit decisions and Credit Policy .3. Marketing Finance – Dr. Analysis of Marketing Costs in terms of Engineered Costs. K. Target Pricing .Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment .revenue . Chaterjee .Developing and Launching New Products and the of Investment in Life Cycle of Product .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force.Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. .Cost Analysis for Distribution alternative Financial Analysis for switching over form.Deliver Route Decisions .Financial Incentives.Approaches of Government Bodies to Development Fair Price’ . B. Impact of marketing strategies on Organization structure design and consequent financial implications.Economics of directs rating by manufacturer. Warehousing decisionsTransportation Decsion .

6 International Marketing l00 marks Course Content 1. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment .Marketing Electives: 3. 4.duty drawback – procedures to claim REP license and cash assistance – export house etc. foreign market channels & global logistics — study of USA. International Marketing . 2. 4.Bhattacharya . — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . 2.Onkvisit and Shaw International Marketing . marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. Middle East. South East Asia Europe for export potential.1.economic environment — India’s trade relations with other countries — government assistance for export. D/A Letters of credit etc.Keegan International Marketing .policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. Africa. 3. Reference Text 1. Canada. Financial transactions s between exporter & importer open account D/P. Latin America.Cotera International Marketing . Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. 3.

Trends in retailing should include the Indian as well as the international context Reference Text : 1. Supply Chain Management 18. Communication and Customer Relations. Role of personal selling in retailing. Store layout. Retail Management – Lusch Dunne 5. Retail Advertising and Sales Promotions 6. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Stores /Chain store Management 13. 15. 16.1. Retail Management Information Systems – Use of New Technology 12. Relationship Marketing 17. On-line retailing 20. Retail Management – Barry Berman & Joel Evans 3. Retailing Management. – Text & Cases –Swapna Pradhan 4. Trends in retailing 3.3. Managing People at Work . Place of Retailing in the Marketing Mix 2. Inventory control and Financial Management 9. Retail Merchandising and Shop Displays 5. 14. Super Market / Departmental. Retail Economics 4.7 Retail Management 100 Marks Course Content 1. Retail Marketing 11. Comparative retailing across the World. Retailing Management – Michael Levy 2. Retail Strategies 10. 8. Retail Management – Gibson Vedamani .Recruitment and Motivation 7.

J W Gosney . customers 10. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management.3. New Product Development. 4. 12. Industrial Pricing Decisions. Speh (Miami University ) – Published by Holt Sarenders. Planning and Control By Reeder Edward C . Industrial Marketing Environment. 4. Industrial Marketing – Analysis. Branding of Industrial. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D.Hutt ( Arzona Statte University) Thomas W. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Bidding for contracts. High Technology & Commodities 5.1 8 B2B Marketing & CRM – 100 marks Course Content 1. 3.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. 9. Types d Customers. key account management concepts. 6. Introduction to Industrial Marketing. Types of buying situations Segmentation 3. CRM : Emerging Concepts. 11. 8. selling to Govt. Negotiated selling. Tools and Applications : JAgdish Seth & Parvattiyar 6. 13. B2B Product Decisions. 2. Jagdish Sheth & G shainesh 5. Derived demand concepts . 7. CRM Essentials. Distances between Industrial & Consumer Marketing 2.

urban markets 2. Rahman – HPH 2. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. Reference Text : 1. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—.3.1. .price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. 6.9 Rural marketing— 50 marks Course content: 1. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.Agricultural Marketing in India – Asharya – Oxford I B H .Habaeeb Ur.Vikas publisher 3. lalitha Ramkrishnan. N V. 5. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market.Perason Education 4. 3.The Rural Marketing Text Book – pradeep Kashyap. 7.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ).Rural Marketing – R V of rural/cottage industries – artisan products. Badi – HPH . Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . Rural Marketing . 3. 8.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. Rural Marketing – C G Krishnamacharyulu. Siddhartha Rant – Biztantra 2005 Additional readings 1. 2/e. Rural Marketing – Sukhpal Singh. 2005. Rural marketing environment. 4.

5. Marketing of NGQ’s Reference Text 1. health management. 4. 2.-Social Marketing Quraishi. 4. M.Social marketing perspective and viewpoints Kotler.3. 3. Jha S. Small savings.10 Marketing in Non. 2.profit Organizations —50 marks Course content 1. 6. afforestation. William . Rational of Social Issues on the Indian Context. S Y – Social marketing for social change Lazer. Measurement of effectiveness of social marketing Programs. 3. Attitude Formation and Change Marketing of family planning Marketing of literacy. Philip – Social marketing .1.

12. 7. Reference Text : Quantitative models in marketing – By Willam King . 4. 10.1. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. 2. 3. Price-elasticity of Demand.mix. Perception & Brand Switch. 9. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion .3. 6.11 Quantitative Models In Marketing 50 Marks Course Content 1. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. Consumer Behavior Models: Attitude. 8. 11. 5. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory.

HBR articles HBR and lvey league cases . 5. 6. 8. 9.1.3. 10. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 4. 2.12 Marketing Audit —50 Marks Course Content 1. 7. 2. 3.

2.2. 3. 2.Role & Functions . Maximization. Financial engineering • Financial Benchmarking -. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities . Multiple Option Bonds .1 Advanced Financial Management UA 100 Marks Course Content 1. Interest rate structuring.Corporate Finance. Pricing & Earning Model) • Financing Options 4.OPTIONAL GROUP — FINANCE 3.structuring & evaluation Off-shore I On-Shore Instruments. bond valuations.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations . • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. Indian financial systems Reference Text : 1.Loan Syndication IPO – Primary Issue Management 3. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan . Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. Infrastructure Financing • Issues & Considerations Financial Feasibility. • Financing Options . • Financial Interest Rate Swaps Treasury Function in corporate.Risk Analysis.concept of shareholder value.FIPS / RBI • Merchant Banking .

Payment of interest out of Capital.Reduction imposed on Directors – relating to mismanagement . proxies.Board Meeting .2.Meeting Statutory. Private Companies. Kinds of resolutions and recording of minutes . Annual general and Extraordinary general meeting Quorum. Deeds.Contracts. Investments and service of Documents • Legal provisions relating to holding Companies. 4. RECORDS. voting procedure. Fixed ass 3.Appointment of Managing Directors -Qualification of Directors .3. Reconstruction Arrangements and Compromise and the Provisions relating thereto .Books o Accounts to be kept and inspection -Appointment auditors . ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.2 Corporate Law 100 Marks Course Content COMPANY LAW 1.Auditing of Cost Accounts . Unlimited companies 2. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company.Powers of the Board Remuneration –of Directors.Annual returns and penalty for failure to submit returns . Alternation of Articles • Membership of Company . RETURN ACCOUNT AND MEETING : Register of members and debentures holders.Amalgamations.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors . RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings. its registration and procedure for changing the name • Articles of Association.

RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act .Unfair Trade Practices. S. M. M. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. Chakravorty LEVEL OF KNOWLEDGE : 1. Company Law by Avtar Singh 3.5. Avtar Singh Company law 3.Procedures to be compiled with . Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. Lectures on Company Law by S. SHAH Company law 2. SEBI ACT. SEBI Guidelines. Shah 2. M. Basic Knowledge of RUTP. FENA and SEBI Reference Text 1. Ramaiya Company Law . SEBI Procedure Book Reference : COMPANIES ACT : 1. SEBI Regulations. SEBI Rules. Expert knowledge of Company law 2.

3 Financial Markets and Institutions 100 Marks Course Content 1.3. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Currency yield. duration. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding . Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. convexity. Bonds • • • • • • • Bonds mathematics (YTM. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5.2.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. B/BV Multiple and their determinants .

Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. Evaluation of Mutual Fund performance etc will be given . Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. SEBI Guidelines (available on net) on Mutual funds. Commercial Banks • Understanding the Balance Sheet.t.r.Tata McGraw -Hill Publication 2. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7. Portfolio Management. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance.6. Financial Markets and Institutions by Anthony Saunders. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. 3. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. Mutual Funds • Structure & Important regulations W.

purchasing power parity & Fisher open theorem. fluctuating exchange rates case for fixed or fluctuating exchange rates. Hong Kong & Singapore. Fundamental equilibrium relationships covered interest parity. Bretton woods. • The rise of private world money. • Purchasing power parity theory. • Demand supply & elasticity in foreign exchange rate determination. Operations of foreign exchange markets. forward contracts financial futures & Financial swaps. . 3 Theories of exchange rates. international cash management.  Syndication. transaction & operating.2. • Balance of Payments theory. • Foreign Exchange exposure. International Money. Capital & Foreign Exchange Markets with reference to New York.4 International Finance 100 Marks Course Content 1. • Inter war instability. Swaps. modes & mechanism of spot & forward • exchange contracts. Historical perceptive on exchange rate. international asset pricing theories. London Tokyo. Offshore banking. •Currency options fixed income analysis & interest rate options. Gold Standard. 2. Options. fixed exchange rates. The changing nature of world money. •Capital Budgeting for international projects. Financial Aspects of International Negotiations. • Exchange trading & position.3. foreign exchange swaps. • Derivatives Pricing & Analysis. foreign exchange arithmetic.

. : 1. . Euro-currencies.•. their mechanics & impact. Euro-dollars. • International debt problem .its origin. history & status. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text.R U. • International capital -flows & shocks.Avadhani Foreign exchange Management . European Currency Unit. • C. 2. Innovative International Financial Products. • International liquidity & SDRs. International Finance . 4.

Vis Compliance therewith. Stump Sates De Take overs.A-Vis strategic. Valuation of business brands. SEBI Regulations Listing agreements allied bodies Vis. De-mergers etc. 5. human resource capital. 3. mergers etc. Spin-off etc. Various forms of Restructuring. Other implications of take-overs mergers etc 9. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Leveraged buy-outs 7. Need for restructuring 2. Valuation . Reference Text : 1.a.3. Viz Mergers Acquisitions.Damodaran . 6.5 Mergers. Amalgamation. and implications thereof Vis.2. Doctrine of due diligence 8. Statutory regulations under Companies Act. intangible assets etc.Taxation aspects of restructuring. Valuation – Copeland 2. 4.Cases Studies of specific instances of Mergers.

• Co-movement of two Assets returns. Prentice Hall of India (1995) . Risk Free rate. 6. Concept of CML (Capital Market Line). SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. Marches Model : Objectives Function and Constraints. Concept of probability Distribution of Returns. • Slope of security Market Line (SML) • Properties of any asset on the line. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect.simple one period and multi period case. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. for a single stock Expected Return. Variance of Return. Correlation Coefficient • Two asset portfolio case. • Random walk theory • Weak. EFFICIENT MARKET HYPOTHESIS (EMH): .Introduction. Risk And Return • Simple determination of stock market price using time value of money . PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1. 4. 5. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . • Diversification of Risk. • Return on common stock under uncertainty. Concept l Market Portfolio.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM.6 Security Analysis And Portfolio Management 100 Marks Course content 1. Systematic and Unsystematic risk 2. January Effect. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration.FINANCE ELECTIVES 3. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. Sorrowing and Lending rates.2. Measuring of Covariance definition and Simple Numerical Example. • Slope of security market Line (SML) • Properties of any asset on the line. Monday Effect 3. Meaning of Efficient Frontier / Set.

Cost Audit & Management Audi under companies Act. Value Chain Analysis & Long Term Cost Management 5. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. • Business Process Re-engineering. strategic advantages & long-term perspective of cost Management. • Total Quality Management. Reference Text : 1.2. Strategic Cost Management — Dr.2. Strategic Financial Management — Dr. Securities Analysis and Portfolio Management. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. 9. Strategic Cost-Benefit Analysis of different business restricting propositions. with reference to strategic: assessment of cost & managerial performances. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. Balance Score Card Concept 7. • Product Life Cycle Costing etc. with reference to core competencies. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. • Disposal Management. 8. Activity Based Costing • Target Costing 4.7 Strategic Cost Management 100 Marks Course Content 1. Govindaraja 2. • Energy Audit. Entrepreneurial approach to cost Management. 2. • Total Productive Maintenance. Objective Based Costing 6. • Wastage Control. Girish Jakhotiya . 3.

2(18).8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. Excise.3.Singhar. 33Ac. 6.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms.2. I0. 115-o: 801 A: 79. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. Indirect. 5. Company as Taxable Entity — Distinguishing Features. Taxation of Foreign Company (Brief Overview) 6. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. 73 Exp. 8. 11. Tax Planning through Specific. Illustrative List of Sections 2gB). Planning of Corporate indirect taxes (including Customs.) 8. Developing and Underdeveloped Economics Corporate Tax Planning 1. 7. 115JA. Sales Tax. 4. etc. 2. when compared with other Taxable Entities.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . Study of Specific Sections 3. Cross. 9. Modvat Ociroi. 3. etc. 72 A. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. 2. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. Stamp Duty.

Introduction to insurance 12. Rao. 2. 4 5. 2. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Introduction to Banking. Risk management In Banks 7. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. Special Issues in Indian banking sector • Narasimham comm.Western/2001. 9.2. 8.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. Opening up of sector in India and challenges 16. Growth and Development iii Insurance in India 13. growth and development of banking in India 4.3. Range of products and services of insurance 14. Year 2002. Regulation and reforms in Indian insurance sector Reference Text: 1. Role of banks in an economy 3. 6. New Delhi/Deep & Deep / 2005 . Australia / South. Chichesler/John Wiley!2004. Assets liability management in tanks 8. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. Netherland / kluwer Law in /2004 Banking Supervision . 3. Study of bank balance sheet and profit and loss account 5. 7. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Strategic Business Management and Banking.2nd By Frster Donald R/Gup Benton E/ Kotan James W. Cooperative bankis. Regulatory role of RBI and its monetary policy 9. By Sarkar A N. Treasury and funds management In banks 6.9 Banking and Insurance 100 Marks Course content 1. Fund management in insurance sector 15. Year 2001.. RRBs and rural banking in India 10. Structure. Commercial Banking The Management of Risk.

Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. Basic Option strategies Trading 1. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3.10 Derivatives and Risk Management 100 Marks Course Content 1. 2. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2.3. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula .2. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4.

Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. 4. 5. •Elasticity (Beta ) of an option in the CAPM framework. Options. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. j. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. C Hull 2. Future & other Derivatives – by John. Rendleman .Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective.2. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. A handout on trading strategies will be given to the students. Applied Derivatives – Richard . Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective.

convexity. • Government bonds & Corporate bonus (Credit Rating. AMC’s Reputation etc Actual Performance of Indian MF. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. Treyner.3. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance.t. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. duration. Default Risk) MUTUAL FUNDS • Structure & important regulations w. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. (Returns delivered by Indian Mutual Funds) .11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM.r. Currency yield.2. Effect o Globalization (Fed Watching ) etc. zero coupon yield) Term Structure & Theories Behind term’.

Monitor & Review • DEC Of Interpersonal Negotiation. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. closing etc. • Case Studies Reference Text: ICICI Notes on Wealth Management . Role of Banks & Private Banking • Environment.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. time Mgmt.

Volume . Linear Programming and Accounting Information Model. • Opportunity cost . Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. • Probabilities Profit Budgets. 3.An Application of Mathematical Programming .The Multiple Regression Analysis Approach. • Capacity Utilization and Conduction Margin. Application of Probability to Cost Control.Work Analysis.Cost Analysis The Multiple Regression Analysis Approach. • Cost Volume . Profit planning and budgeting • Break. • PERT-Cost. Opportunity cost . Application of Learning Curve Models to Profit Planning.12 Quantitative Models In Finance 50 Marks Course Content – 1. 12. Productivity Costing and Management. 8 Controlling Inventory . Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. Evaluation of Training Expenses 6. 10. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. 14. 11. • Volume .An Application of Mathematical Programming. Profit Measurement through Statistical Copulating.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net .2. • Prom Measurement through Statistical Correlating.A Practical Approach. Mode? or Human Resources Utilization. Cost of Control 5. 9. Reports. 13. Capacity Utilization and Contribution Margin.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis.Cost Analysis . 15. 2.3. • Forecasting and Measuring wit Correlation Analysis.

• Controlling inventory . Probabilities Profit Budgets. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. 7. • Productivity Costing and Management. Costing And Pricing • Role of Cost in Pricing Joint Product. • Linear Programming and Accounting Information Model.A Practical Approach • Application of Probability to Cost Control. Practices and accounting frauds . PERT-Cost.5.Work Analysis. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. • Multiple Product Costing and Multiple Correlating Analysis. • Application of L P to Determine Profitability of Products Involving joint Costs.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . Profit Planning And Budgeting • • • • • • Break.Even analysis. 6.Even Analysis and Linear Programming Application of Curvy-Linear Break . Reports. Cost Volume .

Valuations . Basics and tests b.Valuting Private Companies 6. Corporate Finance • Brearly Myers . Relative Valuation a. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. Goedharl.13 Corporate valuation 100 Marks Course Outline 1. Brand Name Valuation 5. Examples of Valuation 3. and Wessels. Value Enhancement DCF. Discounted Cash flow Valuation a. Corporate Finance • Aswath Damodaran. Option Pricing Applications in Valuation 7. • Pereiro. Loose Ends •d. Southwestern Publishing. EVA. Valuation: Measuring and Managing the Value of Companies. • Palepu. Jafle. Basics b. Valuation in Acquisitions 8. 2000. Healy. John Wiley & Sons. 2002. 2005. John Wiley & Sons. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. 4th Edition. Choosing the Right Model d. Valuation of Companies in Emerging Markets: A Practical Approach. Business Analysis and Valuation Using Financial Statements. Approaches to Valuation 2. and CFROI Reference Text : • Koeller.3.2. • Ross. Westerlield. and Bernard. 3rd Cdition. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. 1st Edition.

3. • Export Marketing and Finance .14 Marketing Finance 50 Marks Course Content 1. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions.2. • Analysis of Marketing Costs in terms of Engineered Costs. 3. Channel. of Revenue by Products. 2. Ten Territories. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . Mix and Linear Programming. Customers Orders etc.

• Warehousing decisions • Transportation Decision. • Impact of marketing strategies on organization structure design and consequent financial Implications.Chatterjee • Finance Sense Pasanna Chandra . Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples.• Financial Incentives. Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget . Reference Text: • Marketing Management A Finance Emphasis B K.

KS Moorthy • Managing Brand Equity D A Aaker 3. F.2.15 Fixed Income 100 Marks .• Marketing Models (Chapter on Pricing) Gary L Lilian. Roller.

Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. Swaps : Richard FIavell — John Wiley Publications. The Hand Book of Fixed Income Securities. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. OPTIONAL GROUP — Human Resources Management . Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5.Course Content 1. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Ladder & Bullet Strategy 3.Fabozzi Frank McGraw Hill International 2. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4.Swaplct Parity 7. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1.

P. conflict. Evolution of organizational theories. technology. boundryless organizations. Organizational design for excellence . life cycle. network organizations. Organizational design & effectiveness 3. acquisitions & globalization on organizational structures and effectiveness 5.3.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. organizational design for change and innovation Reference Text : 1. environment and culture 4. virtual organizations. N. 2. impact of mergers. P L Organization Theory and Design Current Edition. power & politics 6. Tata McGraw Hil.3. learning organizations. managing dynamic processes decision making. Determinants of organizational structure — strategy. New Delhi. size. Thomson Southwestern 2. Robins Khandwalla. 1992 . Daft.

Learning organization 4. Effective Training Systems. Competency modeling and mapping 8. Overview of Training in Organizations (Role of training. Training Audit Reference Text 1. Training Need assessment. Implementation of Training 10. (training budget. 7. structure of training) 3. Employee Training and Development by Raymond A Noe. Designing Training Modules 9. design training calendar /schedules) 6. McGraw Hill Publication (International Edition) . Training evaluation. Training Administration.3. Motivation & Performance 5. E-learning and use of technology in training 12. P. Planning & Organizing conferences.Principles of Adult Learning. seminar etc 15. budget training programmers.3. Strategies and Practice 2. Traditional training methods 11. Cost Benefit Analysis and ROI 13. 3ed. Management Development 14. Introduction to human resource development 2.2 Training & Development 100 Marks Course Contents: 1. Nick Blanchard James W Thacker Second edition Pearson Education 3.

Labour welfare in organized sector. TQM. M Industrial Relations Conce1nual & Legal Framework.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. Quality circles. Role of management and corporate social responsibility. Sharma. Mamoria. S Dynamics of industrial Relations in India. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. Reference Text 1. 2. HR approach. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. Workers Participation In Management. Management of Conflicts as related to IR aria different methods of resolving conflicts.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. Himalaya Publishing House .  Post Liberalization. Himalaya Publishing House 2. France & Britain.3.Growth & development of IR • History & development of 1k  Pie independence  Post independence. Comprehensive IR model or interalist & externalist approach. 5. 5. 3. • Experiences of Germany. • Union recognition.3. 4. C S & Mamoria. • Indian experience. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. 6. • Role of TU • Role of state 4. 6. • ISO.Social Welfare • Concepts of economics & social welfare. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. Gender Equality. A. • Suggestion schemes. • Kaizen.

competency at work 2. Concepts of competence. V. Methods of Performance Appraisal 6.3.Objectives. Legal and Ethical Perspectives in PA Reference Text : • Performance Management by Julie Freeman. Designing tools in an Assessment Centre 12. issues and Problems 4. Process and Documentation of PA 9. Oxford University Press 3. Himalaya Publishing House Venkata Ratmam C. Conducting and Operating Assessment Centre 10. Mamoria C S Mamoria. JD and PA 5.3. Process of Performance Management 3. Competency Levels 5. Career Development 13. Appraisal Communication 10. PA. Appraisal Interviews 11. S. S. Measuring or Mapping Competencies 7. Competency Description 4. Types of competencies---Behavioral and Technical 3. Role of Assessors in an Assessment Centre 11. Assessment Centre 9. Performance Feedback and Counseling 12.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. & S. Measurement in FA 8. Industrial Relations. Feedback Mechanism B) Performance Management 1. Designing competencies Dictionary 6. BEI 8. . Objective pf Performance Management 2. Appraisal forms and formats 7. Dynamics at Industrial Relations in India. 4. Gankar.

3. setting manpower standard. 3. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. 3. 7. 10. Reference Text 1. 13. Markov Chain models for manpower system.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. 4. 2. Subha Rao . 8. 5. 6. Developing manpower strategies. 4. Mathematical models anti manpower planning. technical labor. 11. The Pie-requisite for manpower planning. Mathematical models for stall structure evaluation. Manpower planning as an integrated part of business planning. Planning careers: Managing career structures and evaluating maintainable career policies. Manpower forecasting for managerial staff. observation. Controlling manpower costs. A Simulation model for manpower planning. Personnel & human Resource Management — P. Demographic and ecological models for manpower planning. 2. Quantitative and qualitative approaches to manpower economy.• • Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. Integrated Budget for manpower management. 12. Management Science and manpower analysis. Human Resource Audit 1. 9. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. questionnaire The HRD Score card and writing the HRD Audit report. An econometric model for national manpower planning.

ESI Act. Human Resource System — T. Workmen’s Compensation Act 7. 6. 5. Apprenticeship Act Reference Text: Bare Acts . 11.Rao 3.Rao & Udai Pareek Human Resource Electives 3.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. 2. 10. Factories Act. Provident Fund Act & Misc Provision Act. 4. Payment of Wages Act. 14.3. Payment of Bonus Act 8.V. Shops & Establishment Act. 12. MRTU & PULP. Contract Labour (Regulation & Abolishing) 13. Gratuity Act 9. Industrial Dispute Act. Minimum Wages Act.V.2. Human Resource and Audit — T. 3. Industrial Employment Standing Orders.

Understanding income Tax 11. Textbook of HRM — P. valuing stock grants. ESIC. Cash. Benefits. Making a salary offer to a candidate— understanding salary ranges 13. C. Subha Rao.7 Compensation and &Benefits 100 Marks Course Content 1. Human Resources Philosophy and Approach 101 an Organization 2. designing a salary offer template 12. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. Types of Variable Pay 10. Understanding Elements of Compensation Structure — Fixed . Arriving the CTC of art employee/candidate — costing elements. Compensation /Remuneration place In Reward Strategy 5. Elements of Reward Strategy — Understanding Reward Management 4. .3. Converting Remuneration Survey results Into a Salary Proposal 15. Retrials and Social Security. Equity Compensation Plans—objective of equity compensation. Superannuating. ageing of market data 14. SEBI Guidelines. percentile. Understanding Provident Find. Consumer Price Indices . taxability of stock options Reference Text: 1. benchmarking. Bonus under Payment of Bonus Act 9.3. Gratuity.choosing a partner. Reward Strategies — Articulating and understanding business context for reward strategies 3. understanding median . types of Stock Plans. conducting a survey. arriving at a comparator. Variable Pay / Incentives/ Stock Options 6. target position. Remuneration Survey. Understanding inflation — Neutralization of Inflation — Dearness Allowance.

Group and Individual Techniques Reference Text : Cummings Thomas C. Organization Diagnosis & Diagnostic Models 5. Snefl. Essentials of Organizational Development and Change. Process of Change 4.. Shermn 3. Worley Christopher C. Data Collection & Analysis including Climate Survey 6. Definitions underlying assumptions and values of Organization Development 2.2.Systems Approach.8 Organizational Development 100 Marks Course Content 1. Action Research 3.. Approaches to OD .3. Managing Human Resources — Bohlander. . Understanding Organizational Roles • OD Intervention theories and methods Large Systems.

construct validity. issues related to systematic observation and judgment in behavioral assessment. different type of aptitude tests.. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items.D. 3. ia1ues and other behavioral tools and their importance in personnel assessment. Assessment Center approach in personnel selection and performance. Behavioral assessment in personnel selection. scope and limitations in organizational set-up. methods of calculating validity . expectancy table. validating criteria. attitudes.Recbardson reliability: factors affecting reliability estimates. 8. Essential consideration of selecting a test.3. approaches to behavioral assessment behavior observation. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. Validity and Standardization. and norms development. differential predictors.retest reliability using single form. factorial validity. 4. cut-off scores. measurement. multiple correlation. 7. item analysis. importance and usages of aptitude tests in personnel selection.simple correlation. • Reliability : relative reliability and absolute reliability types of reliability . 6. issues related: to intelligence testing in personnel selection. concurrent validity. Measurement of intelligence arc general abilities different type of intelligence tests. • Validly : types . Psychological tests use. personality testing different types of personality tests. • Objectivity in administration and scoring.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. ANOVA. Ethical and Social considerations in testing in organization. retest reliability using equivalent form. and behavioral assessment. usage of personality tests in personnel selection and critical issues related to personality testing. tetrachoric correlation. Characteristics of scientific measurement techniques. biserial correlation. item difficulty . Fairness and bias in testing. Regression Analysis n personnel selection. 2. tests o vocational interests. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. Kuder . 10.operational and predictive validity. Reliability. objective measurement of performance and other job related behaviors. Aptitude testing difference between intelligence and aptitude tests.Voca .N. face validity. split-half reliability. Factor-analysis. Role of test users. Reference Text: • Quantitative Techniques in Management . creativity and tests for measurement of creativity.3.

3. Emerging Business Realities 2. Measuring Learning: The Intellectual Capital 8. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Knowledge-Creation and Acquisition Processes 7. Organizational Learning : A Capabilities-Based View 4.10 C Building Learning Organizations 50 Marks Course Content 1. Sharma 3. Knowledge-based Competition 6. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5.• Quantitative Techniques in Management – J. . Why Organizations need to Learn 3. K.

Stress & motivation 8. Stress & personality 7.11 Stress Management 50 Marks Course Content 1. Source of managerial stress 5. Occupational Stress 3. I’ M Ok-Youre ok — Thomas Harris M. Assessment of stress 10.3. Role stress 4. Notes complied and given by Faculty . Stress & conflict 12. Stress & management of change 11. You Can Win — Shiv Khera 3. D 2. Leadership styles in stressful & non-stressful situations Reference Text 1. Stress & thought process learning 6.3. Nature of stress 2. Verbal & non-verbal Indications of stress 9.

Elements of PPC . Jacobs .II. services. types 8. processes.By Samuel Eilon 4. Dennis W. Manufacturing Planning & Control .By Seethararma L Narasimhan. Aggregate Planning –models-optimization 12. 4.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. Robotics.John F Magee 2. Batch scheduling-models optimization 13. Production Systems-operations. Evaluation-Selection of Equipment Requirements its-optimization 5. Capacity Planning —models 10. Production Planning —g & Control . Agile Manufacturing Reference Text 1. Bony . Production Plans-an overview. Advanced Concepts like JIT. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. CIM.4.types. manufacturing. Peter j Billington 5. Jhamb 3. Process-Product Matrix. Why bark. Production Planning & Inventory Control . Demand Management-models 9. KANB. Mc Leavey. Line Balancing-models-optimization 7. Product-Process Technologies 3. Layout-models-optimization 6. MRP .By Vollman . PP & Inventory Control . C. Resource Planning:-models 11.Optional Group — Operations 3. Evolution of Production Systems.L. models 2. Batch Scheduling-models-optimization 14. FMS. GT.

Shdhara Bhat Supply Chain Management . Integrated Supply Chain Management 13.3. Barriers to integration 14.4. Logistics Measurement 10.3 Materials Management 100 Marks .Forecasting 3. 3.Ailawadi & Rakesh Singh Logistics Management by K.4. inventory Planning I Inventory Control 8.. SCM by Rahul Altekar Logistics Management by S. Warehousing 5.Saha’ 3.2 Logistics & Supply Chain Management 100 Marks Course Content 1. 2. 4. Basics of Supply Chain Management 12. DRPIMRP 6.Basics or Logistics 2. Transportation 4. Logistics Organization 9. Logistic Costing (Activity Based Costing) 11. Application of IT in LSCM 7.C. Outsourcing Reference Text : 1.

6) International procurement -imports.Course Content 1) Materials Management an overview a) Introduction. e) Past Consumption Analysis Technique f) Moving Average method. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. h) Organization based on Location. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. d) Elements of procurement cycle. responsibility and limitations c) Sources of supply and Supplier selection. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). scope. under risk. 4) Purchasing and Procurement Activities under Materials Management.procedures and practices b) Objectives. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. . policies . and under uncertainty. f) Role of Purchasing Committees/ Purchase Managers. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. a) International commercial terms. g) Organization based on Commodities. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management.

g) Preservation of stores. 7) Classification of Materials a) Introduction and objectives of classification.(b) import procedures and documentation. h) Issue control 10) Codification a) Introduction b) Benefits of codification. c) stages of scientific codification. c) How is au Indian standard evolved d) Advantages of Standardization. I) Types of inventories. I) Centralization and Decentralization of stores. 9) Materials receipt and stores a) Introduction and functions of scientific store management. Surplus and Scrap Management a) Definition . 8) Internal assessment test / projects and presentations. i) Bill of Landing und ether documents. d) Typical layout plans e) Storing practices and identification of materials. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. f) Types of L/Cs. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. e) Classification on the basis of usability of materials. g) Custom tariff h) Custom clearance. b) Types of stores and benefits of scientific storekeeping. c) Store location and layout. e) Payment terms including Letter of credit. d) Systems of codification e) Colour coding. c) Categories of importers d) Identification of foreign sources. b) Basis of classification.

b) Need for Scrap yard c) Identification and control. 1) Process of Verification. 14) Computers in Materials Management a) Steps in computerization.4 Technology Management Including Manufacturing Strategy 100 Marks . Reference Text 11. Sundresan (Prentice Hall of India. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification.C. New Delhi). New Delhi). d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. L. Purchasing and Materials Management By N. Material Management-Procedures. 2. Datta tr-rentce-Hah iLua. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. Pune). Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. 3. 4 5. New Delhi) 2004 Fifth Edition. e) Perpetual Verification.Nair (Vikas Publishing House. Materials and Logistics Management By Prof. 3. d) Management reports on Materials. o) Database for Materials Management Systems. TCM an Cases Dy AK. e) Benefits of Computerization. Gopalknishnan (Tata McGraw Hill. c) Activities of Materials Management covered by Computerization. Materials Management —An Integrated approach By P.Gopalkrishnan and M. New Delhi). New Delhi).K. Purchasing and Materials Management By P. 6.4. Jhamb (Everest Publishing House.

8. 9. 5. reliability. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. line related Technology Strategy — flexibility. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. 3. 6. Focused manufacturing and Group Technology . 7.Course Content 1. jobbing. batch. continuous Hybrid processes — batch related. push vs pull. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. quality. speed Process Choice Business Implication of process choice — project. line. 4. not Manufacturing-specific.

Acquilano Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 11. l4. 15.4. Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes. inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. Reference Text : Operation management for competitive Advantage by Chase-Jacobs .Principles and concepts Methodology 10. 13. 12. 16.5 Business Process Re-engineering & Benchmarking 100 Marks . costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality.

4. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2. 7. 3.7 World Class Manufacturing Practices 100 Marks . 9. 4. 6. 8. 5. 3. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams.Course Content 1. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams.

viz 6. Poyal Sheth 3. Chroniel of a Quality Detective .. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . Housekeeping 3. TOO Toots — Management 5. S.By Gopal Kanji.Dr Shrinivas Gondhalekar. Getting the employee involved in above 4.Principles of Japanese manufacturing 2.P.8 Advanced Supply Chain Management 100 Marks .Course content: 1.M. c. Kaizen b. ifl5-S.Taichi Dhno• Kaizen Masaki Imai 2.M E.4. Combo Kaizon. Problem solving tools such as a. T.D d. Total productivity through such practices a. T Q M Process . in) Total Production Maintenance 3. TOO Tools — problem solving b. Beyond T 0 M . Mike Asher 5.By Robed L Flood 4. 5-S Principles e. Publications of JMAM.

e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. b) Factors influencing distribution network design. Pull and Push-Putt systems c) Demand driven strategies. f) Achieving strategic fit. . c) A framework for network design decisions d) Models for facility location and capacity allocation. d) Distribution network in practice. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. Milk run. d) The importance of supply chain flows. e) Competitive Supply Chain Strategies. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push.Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. c) Design option for distribution network. Direct shipment. Cross-docking. transshipment 7) International assessment test/ projects and presentations. e) Making network design decisions in practice. 2) Network design in the Supply Chain. c) Process view of a supply chain. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. a) The role of network design in-the supply chain. b) Factors influencing network design decisions. (E e) Distribution strategic.

e) implications and benefits of mass customization f) SCM for mass customization. a) Introduction . Benefits. d) Local autonomy versus central control. Elements and benefits of JIT systems. d) Mass customization. f) Overcoming limitations of VMI 13) Customer Value and SCM. a) Introduction b) The dimensions of Customer Value. g) Distribution Integration. Issues and steps in RSP implementation. Information systems availability. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. human resources. c) Vendor Managed Inventory (VMI) d) VMI Business Model. characteristics of mass customization. Types of and issues In Distribution Integration. c) A framework for Buy / Make decisions. product election. d) E-procurement e) A framework of E-procurement. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. e) Regional differences in Logistics. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. Advantages and disadvantages of RSP.8) Strategic Alliances a) Introduction b) A framework for strategic alliances. b) Risks and advantage of International supply chain. c) International versus Regional products. challenges and limitations of VMI. c) Conformance to requirements.Cultural differences/ infrastructure/ performance expectation and evaluation. Value-added services Relationships and experiences. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. e) Steps in setting up VMI. Requirements of RSP. price and brand. Inventory ownership In RSP. d) Strategic pricing 13) Customer Value and SCM. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks.

copyrights. c) International practices.b) The dimensions of Customer Value. transportation and logistics laws and regulations. trademark laws. Reference Text : 1. Supply Chain Management Concepts and Cases By Ranul V. Relationships and experiences. d) Confidentiality and proprietary information. patents. price and brand. Value-added Services. Note: All the above topics need to he supplemented by case studies. New Delhi) 2. Aitekar çPrealce all India. c) Conformance to requirements. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. government procurement regulations. environmental laws. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education.. Supply Chain Management-Strategy. New Delhi) . trade regulation.. product election.

50 Marks Course Content 1. Menon. Machinery Handbook .4. Reference Text • • • Integrated Material Management — P. Gopalakr-ishnan Stores inventory Control — KS. Transportation Modes I Attributes 5. Total cost concept in Material Handling and Transportation. Containerization 4. Palletisation 3.3. Transportation mix in Economy 6. 20 Principles o( Material Handling 2.9 Material Handling and Transportation.

Applications of VANE at design stage. Defining for business goals 2. Time bound Research and development and prototype manufacturing 3. 5.4. Operations and Industrial Management .Chase — Jacobs -Acquilanc . Successful pilot run and production sing Reference Text 1. Operations Management for Completive Advantage .3.10 New product development and concurrent Engineering 50 Marks Course content: 1. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4.Donald Delmar 2. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3.

T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. 6. Pre determined methods & time systems (PMTS) & application of low cost automation. P.Q.L. Industrial Engineering definition & applications 2. 3.4. Ergonomics — Definition and applications 7.R.O. I. Gondhalekar & Payal Shetty. Handbook of industrial Engineering & Management — Ireson. V C a.Shone K J.S.11 Industrial Engineering Applications and Management 100 Marks Course content 1. Grand Ii Quality Detectives — Dr. Industrial Engineering and productivity 4. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . book of industrial Engineering Standards.

Rational Unified Process.Optional Group— Information Technology 3. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. Preparing Test Data and Test Cases. Functional test! Code reviews Stress tests.methods of software estimation such as Line of Code. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA .various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software .5. Prototyping. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements . load tests etc Use of Use Cases for functional testing.1 Software Engineering . Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow. Various types of tests such as Black box v/s White box. Quality assurance of software at each phase in the lifecycle. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML. COCOMO. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Function Point.UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. Spiral. document the requirements.

Laptops. Databases for data warehousing and other specialized applications • Software Development Platforms.3. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . Godbole A. other mobile devices. Aiticd Malino . Doanid Leach. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. o Web Platforms —various protocols used for the internet. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). . the internet Protocol.5.S. FTP.popular server technologies such as the Intel.2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. HTTP. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. devices for backup etc o Server Technology platforms . Storage Area Networks (SAN) .Windows Unix. email Protocols. Steven Holzner — Visual Basic S Programming 3. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. .Digital Principles and Applications. — Operating systems 2.

technologies available for building such portals.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals. technology tools used for data mining • Knowledge Management .Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration . Capturing storing. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. benefits to an organization. • Enterprises Applications integration. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. Healthcare etc. Transformation and Loading (Eli. forecasting. Types of Knowledge. Data warehousing products.6. Steps in building a data warehouse — Extraction. Application overview of supply chain solution. and SCM products . contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. Benefits of ERR • Supply Chain Management — Need for Supply chain integration. modules of a CRM product and what they do — such as sales force automation.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. difference between data warehouse and a conventional Database. • Enterprise Resource Planning (ERP) .Concepts of an enterprises portal.Need for KM. Various models and algorithms for mining. CRM. Web content and other understructure content.3.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations.Functional view of business processes and how they are integrated sing an ERP. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom.

Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. Laptops. FTP. o Web Platforms —various protocols used for the internet. Godbole A. . Doanid Leach.S. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1.popular server technologies such as the Intel. Storage Area Networks (SAN) . — Operating systems 2. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). other mobile devices.5. Aiticd Malino . . devices for backup etc o Server Technology platforms . HTTP.Digital Principles and Applications. the internet Protocol. Databases for data warehousing and other specialized applications • Software Development Platforms. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . email Protocols.3.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop.Windows Unix. Steven Holzner — Visual Basic S Programming 3. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP.

Talent management Licensing costs & Intellectual property rights. reasons for their success etc • Study of various business models Including onsite/shoring. commerce and pure play ‘e’ models. Customer Contract Management and SLAs .5 . Set up & Infrastructure Costs. Pricing. key players.growth. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject .— Prof Pradeep Pendse Managing IT Infrastructure — TMI .6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries .Systems – Electives : 3. e-business. • Challenges for these businesses in the domestic and International markets such as Business Development. forecast trends. e-commerce. managing Innovation legal Issues. Mergers and Acquisitions .

5.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .0/4. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.3.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains.

5.including spam.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control . 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security . Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • IT Security Governance Institute (ITGI) BS.3.

the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. . Information Architecture.• • • Database Security Network and communication security Business Continuity Management 3. The engineering view. .5.

identification and creation of profit centers. Management Audit.Administrative Cost Control .problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company . ORGANIZATIONAL GROWTH Responsibility centers and profit centers .Audit .1 Management Control System — UA 100 Marks Course content: 1.Second Year .Problems of growth and corporate control. Measurement of Assets Employee . Application MCS in Public Sector Service Organization & Proprietary Organizations .Analysis of Incremental ROI . Financial Reporting to Management Under conditions of price level change Objective and methodology 5.Sensitivity Analysis Developing financial goals along organizational hierarchy . 3.Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets . profit centers as a control system De-Centralization and profit centers. 4.Internal Audit Government Cost Audit . CONTROL IN SPECIAL SECTORS : Scrap Control . Mechanics of determining profit objectives of profit centers . Financial goal setting .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Efficiency Audit .Fourth Semester 4. Control of R & D Project Control . 2.

Social responsibility of business — Ethical aspects of corporate policy.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N.Basic framework of Normative ethics Ethics and decision — Making. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . 2. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar . Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. Ghosh (Prentice Hall India) 4. Attitude. 4. 2.Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3.2 Business Ethics Corporate Governance Course Content : 1. 3. Evolution of through ethics in business — Culture and ethics — overview of ethics system. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1.

Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. What is Ethical in Ethics by John Henderson 4. Incubation Program New Venture expansion – strategies and issues Reference Text . Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. Gender Issues in Entrepreneurship. advantages Entrepreneur 1) Nature and Development of Entrepreneurship. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels.start Routes to establish an Enterprises (Franchising. Entrepreneurship and Enterprise . 3) Quick . (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business.4. 3.

By J. N. Market positioning 3. Entrepreneurship Development in India – By Biswanath Ghosh 5. McGraw H1I 2. Pearson Education Australia . Customer complaints and service recovery 10. Singh. and F. Beyond Entrepreneurship – By James C. Lazier 2. V. J.1. 4h Ed. C. Managing service profit cha 11. Introduction — Nature of services 2. 4. Services marketing mix decisions 6. New service development 5. Service delivery system. aV 0. Walker (2004). Entrepreneurship Management – By P. capacity and service assets 7. Service processes — managing service encounter 8. 3’d Ed.. Collins. Managing customer relationships 12. M. William C. Zeithami.Patterson. P . Greniler (2006). Literature Published by Support Institutions. Services Marketing : An Asia-Pacific and Australian Perspective. Managing people in service organizations Reference Text 1.4 Services Management 100 marks Course content: 1. Lovelock C . Bitner.Dynamics of Entrepreneurial – By Vasant Desai 4. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Saboo 3. Customer satisfaction and service quality 9. Managing demand. Services Marketing .

Water (P & C. P) Act. Environmental Issues relevant to India. 5 6.5 Environmental Management 100 Marks Course content : 1. Pandey : Environmental Management (Vikas) Y. 3.Overview of the role and responsibility of the industries Total Quality Environment Management. 7. Environment Protection. Oberoi : Environmental Management (Excel Books) . N. K. Implementing and controlling agency. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. Significance of environment management . organizing. Oberoi : Environment Emplaned (Excel) N. directing. ISO 1400 EMS Certification Major Legislation like air (P & C. Environment Quality Management .Broad outline of National Environment – policy Definition of Environment with particular reference to management. Saxena & N. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. P) Act. K. 2. 4. K.4. Managerial aspects involved in Environment management. Act 1986 Wild life Protection Act etc.

Use in Creative problem solving with practical applications Ergonomics . piece rate and time saved based systems. work sampling. Measurement of Productivity .Electives 4. 12. Practical application for product and process development and cost reduction.Brain Storming . determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques . Design of work station. seven tools-Pareto Analysis. application in different functional areas. Reference Text . Scanlon Plan. principles of motion economy. method of implementation of Quality Circles Creativity Based Techniques .kedner – Trgre Problem Analysis decision Analysis and Potential Analysis.Objectives and need for job evaluation. methods . 10.partial.Relationship with total quality Management objectives . barriers to its application.Financial Motivation techniques. 2. Muri). concept of Productivity . 8.Classic ILO approach. lmai’s KAIZEN approach elimination of 3 M’s (Muda.determined motion time systems . techniques . Pro. 4. Learning Curves . Quality Circles .point crime and lob classification. wage structure and Modern approach through multi skilling Wage Incentives .applicability and limitations. Process observations. 11.6 Productivity Techniques 100 Marks Course content: 1. 5. Work Measurement .use in solving chronic problems Organizing for quality Circles. 9. design of workplace to suit the human being use of anthropometric data.time study. effect of environment of productivity . Relation between job evaluation. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. quantitative estimation and implication of the learning curve. Multi factor and Total Factor-Models.application in manufacturing and service industries. Value Analysis and Value engineering . Approach to Productivity improvement . Evaluation and implementation Phases. Whole Brain Thinking Normal Group Techniques.Hawthorne experiment.Concepts. Scatter diagrams. 6. Job Evaluation .the concept of learning curve.objectives. 7. Profit Sharing Systems. MUra. practical applications in industry. its applicability. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). Sumath’s Total Productivity Model. 3.Functional Analysis . Structure. Brain Storming.

Six Sigma tools.Stastical process control. Quality improvement and Total Employee Involvement 8. Juran. Murthy.CMM / PCMM 13. Statistical quality control basics. Felgenhaum. Contributions of Japanese pioneers Ishikawa. process capability studies 11. Introduction and evaluation of quality movement 2. Quality tools and techniques 7. 12. 100 TOM Fools — By Mike Asher. Total Quality — By Institute of Directors 3. 5. Shigeo Shingo 4.1. Productivity Techniques — P. P. TQM in this Service By R. 6 Total Quality Management 100 Marks Course content: 1. R. 6. JIT manufacturing and Lean manufacturing through waste elimination 9. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . Quality Management in services — the SERVQUAL Model Reference Text 1. 3. Cost of quality — Juran / crossby. quality circles 10. Crosby 3. 2. Basics of stamping & reliability. Deming.R.Lakhe 2. Contributions of Shewhart. Taguchi. Gopal Kanji Beyond TOM — By P L Flood . Taichi Ohno. S.

Introduction Concept of Project Management. 4. 4. Computer Applications : Selection of software packages for application to project management - Reference Text 1. 7. 2 3.6 Project Management 100 Marks Course cement: . Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report.By S. 6.Source of Finance — Cost implications thereat Financial Institutions. Choudhary Text Book of Project Management .policies of Central — Stale Government towards location— Legal aspects of project management. Financing of the Project :. Project Function in an organization— Layout of Project Department.By Kimi Heidma Project Management . Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows.3y Prasanna Chandra Project Appraisal By P K.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project. 5. 2. Guidelines for funding Risk Analyst5 — Sensitivity Analysis.Study Guide . F Ramamoorthy Project Management’ . Selection of location & site of the project — Factors affecting location . Quantitative Aspects of projects .4. 3. Scope & coverage. 4) Materials Management in Project Planning — Procurement— storage — disposal. PMP .Sy P Gopalakrishnan. V. 5). Mattoo .Proc-ct Management Professional . 1. Role of Consultants in Project Management.

Project Management .By Vasant Desai .6.