It gives me immense pleasure in acknowledging the valuable assistance and co-operation received from engineers of “Samsung India Pvt. Ltd.”,Noida in successful completion of this industrial training. I wish to express my deep sense of gratitude to H.R. for their cooperation,support and guidance. I have benefitted a lot by the constructive criticism and suggestion given by them. The internet too helped me a lot to collecting more information and pictures on my Industrial Training topic “Production

department in Samsung pvt. Ltd.”.

I thank Samsung officials as they allowed me to take the eight week industrial training in their Prestigious department. I am also very thankful to my parents for their encouragement and support . I am also thankful to my trainer for his technical support in preparing this training report



Production department is a department of all “Samsung india pvt. Ltd.”.it gives a new ideas and products manufacturing in the company . In production department gain a practically knowledge on Samsung products. A collection of Innovative technological features demonstrates the engineering force behind the system. I studied this technology in my training on “SAMSUNG INDIA PVT.LTD.”


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Samsung Electronics (SEC, Korean: 삼성전자, KRX: 005930, KRX: 005935, LSE: SMSN, LSE: SMSD) is the headquartered in Samsung Town, Seoul, South Korea It is the flagship subsidiary of the Samsung Group. With assembly plants and sales networks in 65 countries across the world, Samsung has as many as 200,000 employees. In 2009, the company took the position of the world‘s biggest IT maker by surpassing the previous leader Hewlett-Packard.Its sales revenue in the areas of LCD and LED displays and computer chips is number one in the world. Some of the most popular items produced by Samsung include LED-backlit LCD TVs and Galaxy S mobile phones. In the TV segment, Samsung‘s market position is dominant. For the four years since 2006, the company has been in the top spot in terms of the number of TVs sold, which is expected to continue in 2010 and beyond. In the global LCD panel market, the company has kept the leading position for eight years in a row With the Galaxy S model, Samsung‘s smartphone lineup has retained the second-best slot in the world market for some In competition to Apple's iPad tablet, Samsung released the Android powered Samsung Galaxy Tablet.

air conditioners and washers. Seoul. Just one year after its founding. HISTORY Samsung Electronics was founded in 1969 in Daegu. South Korea as Samsung Electric Industries. By 1981. the company had manufactured over 10 million black and white TVs. In 1974. originally manufacturing electronic appliances such as TVs. it expanded into the semiconductor business by acquiring Korea Semiconductor. the parent group entered the electronic business as late as in 1969 when it created under its wings an electronic component subsidiary. calculators. refrigerators. . It was a decision made after considering the fast-growing domestic demand for electronic goods.Samsung Group headquarters at Samsung Town. Founded in 1938 as a food processing and textile purveyor. to manufacture electric home appliances and audio-visual devices. In 1988. the Samsung Group established in 1970 another subsidiary Samsung-NEC jointly with Japan‘s NEC Corp. an electronic switching system producer. it merged with Samsung Semiconductor & Communications. It is noteworthy that Samsung Electronics has grown in leaps and bounds in a business notorious for cyclical fluctuations. one of the first chip-making facilities in the country at the time. It was soon followed by the 1980 acquisition of Korea Telecommunications.

In December 2010. For four consecutive years from 2000 to 2003.6 percent of shares) with value of $687. Samsung‘s founder Lee Byung-chull made an epoch-making announcement.‖ that his company would enter the DRAM (dynamic random access memory) business. Although Samsung Electronics was already one of the biggest companies in Korea as early as the 1990s. After the crisis subsided.In February 1983. Other companies fined included Infineon Technologies. Since the onset of the 1997 Asian financial crisis. The EU granted immunity to Samsung Electronics for its part in informing on other members (LG Display. . Chunghwa Picture Tubes and HannStar Display) of a price fixing scheme. On 2009 and 2010. the company has become more powerful: While most other high-tech companies were hit by cash-flow problems after the crisis. it now is by far the most important company with unrivaled influence on the economy through a large network of supplier and partner companies as well as through its own revenuegenerating power.2 million of (Samsung-Seagate) shares (9.4 billion with payment of 45. And only one year after the declaration did Samsung became the third company in the world that developed the 64k DRAM after the United States and Japanese predecessors. Chimei InnoLux. Samsung Electronics Co. Samsung could avoid financial difficulties by broad-based structural reforms. Samsung emerged as a global corporation. have sold their HDD commercial operation to Seagate Technology for about $1. On April 2011. The march from then onward as the pioneer in the memory chip-making industry has continued to this day for almost three decades. Elpida Memory (Hitachi and NEC) and Micron Technology. AU Optronics. it posted more than 5-percent net earnings when 16 large conglomerates out of 30 top companies of the nation went out of business in the wake of the unprecedented crisis. dubbed the ―Tokyo declaration.5 million and the rest will be paid in Cash. the US and EU fined Samsung Electronics with 8 other memory chip makers for its part in a price fixing scheme from 1999 to 2002.

meaning that it foretells success. Samsung‘s logo design emphasizes flexibility and simplicity while conveying a dynamic and innovative image through the ellipse. It also stands for social responsibility as a corporate citizen. the color that Samsung has had used in its logos for years. The basic color in the logo is blue. The corporate name has auspicious meaning in it. The English rendering is a visual expression of its core corporate vision. the symbol of the universe and the world stage. The blue color symbolizes stability and reliability. which are precisely what the company wishes to accomplish with its customers. a company official explained .Corporate name and logo Samsung Electronics‘ corporate name ―Samsung‖ comes from the word ―three stars‖ that shine brightly. excellence in customer service through technology. The hanja character ―sam‖ has the double meaning of three and strong while ―sung‖ connotes ―star‖ and ―bright‖ (or ―shining‖). The openings on both ends of the ellipse where the letters ―S‖ and ―G‖ are located are intended to illustrate the company‘s open-mindedness and the desire to communicate with the world.

expanding its global presence throughout the world. The first letter. SAMSUNG's corporate logo was redefined to project SAMSUNG's firm determination to become a world leader. "S". conveying a distinctive image of innovation and change. The elliptical logo shape symbolizes the world moving through space. showing SAMSUNG's desire to be one with the world and to serve society as a whole.Samsung Logo Corporate Identity In 1993." It was aimed to strengthen competitiveness by bringing the attitudes and behavior of all employees in line with SAMSUNG's desired perception by the public. The SAMSUNG name is now written in English. "G. . SAMSUNG introduced a new corporate identity program in honor of its 55th anniversary and 5th anniversary of the introduction of the "second foundation. The name is superimposed over a dynamic." partially break out of the oval to connect the interior with the exterior. and the last letter. new logo design. giving an overall image of dynamic enterprise.


1 in flat-panel TVs and memory chips. Business Week rated Samsung as 20th on its list of global brands.Growth Only ten years ago. In 2006. advertisement in Hong kong. Samsung is No. In 2005. 2 in mobile handsets. 2nd in the electronics industry. Samsung surpassed Japanese rival Sony for the first time to become the world's largest and most popular consumer electronics brand as measured by Interbrand. . In January 2007. But now it is outperforming major Japanese electronics makers in many categories: in terms of global market share. Samsung‘s only goal was to catch up with Japanese rivals. BrandFinance ranked the company as the number 1 global brand in electronics. it is No. it is one of the top suppliers in other home appliances. Business Week also ranked Samsung as 20th in innovation.

Samsung Electronics' handset division overtook American rival Motorola.This has been the case for DRAM and SRAM for over a decade.1 spot as the world's largest technology company The semiconductor division of Samsung Electronics is the world's largest memory chip and second largest semiconductor manufacturer worldwide. Samsung today is the name that almost always appears in many big games Despite being a giant in the global technology business with enviable growth. Since returning .4 billion to take the No. the company devised in 1996 a plan to sponsor major sporting events.Samsung CES 2009 In 2007. Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of $117. making it the world's second-largest mobile phone maker In 2009. Samsung has spent enormous sums on marketing and branding. Samsung—and its chairman Lee Kun-hee—is famous for fretting over its future and coming crisis. To become the top brand in the electronics business. It succeeded in becoming an official sponsor for the 1998 Nagano Winter Olympics. As part of fulfilling this strategy.

1 billion. Global consumers‘ brand recognition of Samsung Electronics has increased steadily: According to the top-100 brand list compiled by Millward Brown.from a mini retirement in March 2010. In order to cement its leadership in the areas of memory chip and TV production. followed by Microsoft.S. is based on answers to innovation-related survey questions asked to executives of global corporations. Mr. leadership. Samsung had emphasized innovation in its management strategy since the early 2000s and it again highlighted innovation as part of core strategies when it announced the Vision 2020 in which the company set an ambitious goal of reaching the $400-billion sales revenue within 10 years. . respectively. the remaining 20 percent is accounted for by annual share appreciation (10%) and three-year average sales revenue and profit margin (5% each). Its brand value. The ranking. weekly magazine and Boston Consulting Group since 2005. and financial performance. a five-notch increase from the previous year‘s 16th. estimated at as much as US$1. compiled by the U. Samsung took the 33rd place in the ―World‘s Most Valuable Brands 2010‖ list made public by the Forbes magazine. social responsibility. While survey answers take an 80-percent weight to the compilation of the ranking. ranked at 68th on its list. Lee said. which gained one notch from 2009‘s fourth place. Samsung has invested aggressively in research and development. Apple Computer and Google retained the leading positions as in the 2009 list. innovativeness. Samsung. was one of the world‘s most valuable brands whose growth has been most pronounced during the 2009-2010 period. Samsung was also ranked 11th in the ―50 Most Innovative Companies 2010‖ list put out by Business Week.S. This ranking. The company currently has 24 R&D centers around the world. ―Samsung Electronics‘ future is not guaranteed because most of our flagship products will be obsolete in 10 years from now. The respondents answer questions in seven categories including products and services. consulting company since 2006. Meanwhile. Samsung was placed at 22nd. reflects survey results collected from consumers in 24 different countries for global 600 large corporations in terms of annual revenue and its GDP share in respective countries. the British brand consultancy. Forbes said that Samsung‘s brand value was as much as $12billion with an average sale revenue growth rate of 17 percent for the past three years. corporate governance. a large advancement from the previous year‘s 74th. grew by 80 percent. In the ―World‘s Most Reputable Companies 2010‖ ranking published by Reputation Institute of the United States. In the 2010 Business Week innovation ranking. collated jointly by the U. work conditions.

smart cards. digital displays such as televisions and computer monitors. cellular devices such as mobile phones. Semiconductor. MP3 IC. DVD/BD/HD-DVD Player SOC and multi-chip package (MCP). washers. Samsung Print was established in 2009 as a separate entity to focus on B2B sales and has released a broad range of multifunctional devices and printers and more.Business areas Samsung Electronics focuses on four areas: Digital Media. and satellite receivers. RF transceivers. The Telecommunication Network business area includes multi-service DSLAMs and fax machines. NAND flash memory. and vacuum cleaners. air conditioners. . Mobile TV receivers. LCD Digital Appliance The Digital Media business area covers computer devices such as laptop computers and laser printers. microwave ovens. CMOS Image sensors. desktop monitors. MP3 players and digital camcorders. SRAM. and hybrid devices called Mobile Intelligent Terminals (MITs). The Semiconductor business area includes semiconductor chips such as SDRAM. air purifiers. and consumer entertainment devices such as DVD players. and televisions. Smart Card IC. The LCD business area focuses on producing TFT-LCD and organic light-emitting diode (OLED)panels for laptops. and home appliances as refrigerators. Mobile Application Processors. and storage devices such as optical disc drives and hard disk drives. PDA phones. Telecommunication Network.

Elpida.‖ Samsung took the top slot in the ranking. compared with that for Intel paltry 3. estimated IC Insights. SDRAM. LED displays. Samsung‘s compound annual growth rate (or CAGR) has been 13. Samsung has kept the title of the world‘s largest memory chip maker. plasma displays. IC Insights also said that Intel‘s 2009 sales revenue had been 52 percent higher than that for Samsung. All the other suppliers had minimal change in their shares. followed by Hynix. In 2009. both of which were the first time in theworld According to market research firm Gartner.4 percent. but that differential narrowed to only 21 percent during the second quarter of 2010 Another hitherto not-well-publicized area where Samsung had significant business in for years is the foundry segment.5 percent. OLED displays . Samsung will be able to catch up with Intel by the year 2014. Samsung had begun investment in the foundry business since 2006 and now positioned it as one of the strategic pillars for semiconductor growth. Gartner analysts said in their report. It also started mass-producing 30 nm-class NAND flash memories in the same year whose world share rose as high as 42 percent It succeeded in 2010 in mass-producing 30 nm-class DRAMs and 20 nm-class NAND flashes. during the second quarter of 2010 Samsung Electronics took the top position in the DRAM segment due to brisk sales of the item on the world market. and Micron. it began a strategy of ―Green Memory‖ by which it increased the global DRAM market share to 33 percent. Another market researcher IC Insights predicted that Samsung would become the world‘s biggest semiconductor chip supplier by 2014 when it surpasses Intel.   Hard drives Digital display: LCD displays. Extrapolating this trend to the future. ―Samsung cemented its leading position by taking a 35-percent market share. flash memory Semiconductors For more than 20 years since 1993. said Gartner.Products Samsung Electronics manufactures products in a number of categories:   Semiconductor: DRAM. For the ten-year period from 1999 to 2009.

‖ the panel is as thick (or thin) as two coins put together.64 mm) According to Samsung officials.97 inches). In 2009.Slimmer panels Galaxy Tab Samsung Electronics‘ TVs and display products have undergone a race toward ever-slimmer panels.5 mm) and 12. followed in October 2008 by the world‘s first 7. While reducing the thickness substantially. including full HD resolution. Samsung broke the 10-millimeter barrier by introducing the 10-mm thick 40inch LCD TV panel. This is about a twelfth of the conventional LCD panel whose thickness is approximately 50 millimeters (1. In October 2007. and 5000:1 contrast ratio.9-mm panel Samsung is leading the industry by developing panels for 24-inch LCD monitors (3.9 millimeters (0. They are optimistic that their company could cut TV width by 40 percent within two years from now .15 inch). 120 Hz refresh rate. with the thickness of 3. the company succeeded in developing the super-slim panel for 40-inch LED TVs. Dubbed the ―Needle Slim. the biggest factor in reducing the panel thickness was the LED backlight.1-inch laptops (1. Samsung could maintain the performance as before.

Samsung showcased the new TV in the International Consumer Electronics Show (CES 2010) held in Las Vegas early this year In 2009. After expanding its TV lineups. For example.‘s most prestigious electronics magazine.6 million units. In early 2010. maintaining the top position for four consecutive years in terms of world market share. and the ―Finger-Slim‖ in 2009. which brightens the future prospect Samsung has led the flat-panel TV market for the past five years with the 2006 introduction of its ―Bordeaux‖ line. the company had set the year‘s sales goal at 39 million units (including 10-million LED TVs) According to DisplaySearch. Samsung became the industry-first 10-million-seller challenge. slim design. followed by the 2007 Bordeaux model. U. Combining LED features with 3D functionality. the U. The company retained the leading position by successfully selling more than 1 million 3D TVs as of August 2010. In 2009 alone. In 2009. energy efficiency and connectivity . The market researcher predicted that Samsung‘s leadership would continue in 2011.2 percent of the market. This company is developing new LED TV models too. Samsung is forecast to take a 27-percent share for the global TV market in the second quarter of 2010 while LG Electronics accounts for 26. Today the company offers the full line of TVs. Samsung TVs were selected in major U. better models.K.S. Launched in March 2009. publications and retailers as the best TV of the year. at many price point. it sold as many as 31 million flat-panel TVs. with the launch of best-selling items. One of the new products to watch is the full HD 3D LED TV that was launched the first time in March 2010. Samsung Electronics is creating a new market by introducing the ―Finger-Slim‖ LED TV. The T3 magazine in its news article on ―ten reasons why you should buy Samsung LED TV‖ listed as the reasons superior picture quality. it was sold more than 2 million units. Samsung outstrips them by consistently introducing new. Samsung has taken the top spot in the world TV market.K.] As rivals are jumping on the bandwagon. the new 3D TV is expected to lead the market for years to come. the super-slim LED TV has thus far been sold as many as 2. Samsung‘s LED TV 7000 series was the winner of the ―Gadget Awards 2009‖ by T3. the 2008 ―Crystal Rose‖ line.Televisions For years in a row. market research and consulting firm.

Samsung plans to offer familyoriented applications such as health care programs and digital picture frames as well as games. Samsung started marketing the 3D TV while unveiling the upgraded Internet@TV 2010. work around for DLNA problems by playing movies from SAMBA and NFS shares support etc. In 2010. weather. enabling internal video player on low end models. beginning in Korea and the United States.. and movies Samsung Apps will provide for-fee premium services starting the latter half of 2010. which believed to disable the SamyGO project. followed early next year by the same services in Europe. supporting DTS codec on B Series TVs. Samsung started to release restricted firmware updates starting from Feb 2010 for fixing security issues those used by SamyGO community and disabled firmware downgrade option from TV menus. Smart TVs and apps Samsung has introduced the Internet TV in 2007 that enabled the audience to receive information from the Internet while at the same time watching conventional TV programming. In 2008. including 3D TV. The services will be custom-tailored for each region‘s culture. . Also placed web browser right into TV with mouse and keyboard support and many more applications. This is the figure close to what many market researchers forecast for the year‘s worldwide 3D TV sales (1. and 3D glasses. Samsung became the first company in the industry to have the full line of 3D offerings. under GPLv2 license and deployed new applications like a tool increasing subtitle size and changing its color. But hackers find workarounds for those new restricted firmwares.. Samsung is also developing a new ―Smart LED TV‖. followed in 2009 by a whole new Internet@TV. (later renamed to just ―Samsung Smart TV) from which consumers can download applications as well as view Internet content. the Samsung 3D TV aims to allow the user to connect to its own online store. The company is trying offer the 3D content streaming service on its 3D TVs.23 million units) It also debuted the 3D Home Theater (HT-C6950W) that allows the user to enjoy 3D image and surround sound at the same time. 3D Blu-ray play. and later supported A and C series TV's also. enabling PVR functionality of TV.3D experience Samsung sold more than 1 million 3D TVs within six months of its launch. 3D content. With the launch of 3D Home Theater. Samsung Apps. in addition to existing services such as news. and download applications on the user‘s hard disk drive. stock market. which offers free (or for-fee) download of applications from its Samsung Apps store. YouTube videos. the company launched the Power Infolink service. Just like iTunes store. SamyGO community created at 2009 for hacking Samsung B series TV firmwares.

The company also reckons that its Smart TV will be the future home entertainment hub The UK consumers association (Which?) writeup of the latest model in 2011 was highly complimentary of the picture quality .Samsung expects that Samsung Apps would ultimately become a multi-device application store attracting users of all kinds of electronic device such as mobile phones. and cameras. computers.

An alliance of Chinese low wage and Taiwanese technology is catching up closely. Malaysia and South Korea in June 2010 followed by US variants called Vibrant and Captivate in July and Epic and Fascinate in August and September. which many consider a direct competitor of Apple's popular iPhone. It sold more than 1 million units within the first 45 days of in the US alone. Smartphone makers such as Apple. and HTC are busy coming up with new models. the company introduced numerous mobile handset models including premium phones. Samsung‘s flagship mobile handset line is the Galaxy S. a 173-percent increase from the same period last year. Although the Galaxy S adopts Google Android as the primary operating system. and Samsung is working to maintain its top position. and environmentally friendly phones. it also supports other competing operating systems such as Symbian. The I9000 Galaxy S was recognized for its superior-quality screen and excellent connectivity while the S8500 Wave for its Bada operating system with unparalleled social networking and location-based services Samsung‘s 2010 smartphone shares worldwide are rising rapidly.At the end of Q3 2010 Samsung had surpassed the 70 million unit mark in shipped phones. It was initially launched in Singapore. giving it a global marketshare of 22% trailing Nokia by 12% Overall . . Samsung faces challenges in the phone market. RIM. Samsung sold 280 million mobile phones in 2010. Microsoft Windows Phone.2% Following the success of its ―Anycall‖ brand mobile phones in Korea. The share in the United States has doubled in the second quarter of the year from the previous quarter. Samsung has kept supporting a wide range of operating systems in the market. While many other handset makers tend to focus on supporting one (or at most two) operating system. Linux-based LiMo.Mobile phones Samsung Electronics sold 235 million mobile handsets in the year 2009. Samsung‘s I9000 Galaxy S and S8500 Wave smartphones were the winners of the 2010 European EISA Awards in the smartphone and social media phone categories. full-touch screen phones. and Samsung‘s proprietary Bada The company set the sales goal of the 2010 yearend at 20 million units. corresponding to a market share of 20. In the second quarter the company shipped as many as 3 million smartphones.

Digital cameras and camcorders are the areas Samsung cannot overlook. the company launched the NX10. In other segments such as mono-laser printers. and color laser multifunction printer CLX-3185.Home appliances In 2009. multifunction printer. Zipelbrand side-by-side and kimchi refrigerators. Samsung introduced a host of new products including a premium mini-laptop computer N310 and slim-sized laptop X420. as well as new steam microwave ovens and ―robot‖ vacuum cleaners. and color laser printers. The N310 and the X420 are the third-generation laptops with all the advanced features as well as portability and connectivity. and Russia began deploying the standards. The company has introduced several models in these areas such as the WB550 (the premium camera). are in wide commercial use in many overseas markets. netbook N210. the year of worldwide recession due to the 2008 global credit crisis. the biggest increase in the industry. European. Samsung launched mono-laser printer. all of which indicates that Samsung is growing fast in the printer business despite under the condition of severe economic recession. In the North American. In the home market. Since then. Samsung was ranked second in the world in the area of letter-size (A4) laser printers. In a market clearly split into two extremes of upmarket and budget categories. In 2010. In 2010. Samsung introduced many new products boasting energy efficiency and ecofriendliness. In the laser multifunction printer segment. Samsung could sell as many as 6 million laptops for the year. air-conditioners. and Russian markets. more and more providers (as many as 139 providers in 75 countries) are readying to take it up. In the area of wireless networking. In 2009. In the printer business division. the protocols developed by Samsung and adopted in 2007 as international standards. it solidified its image as a premier home appliance maker by selling so many refrigerators. including the premium laptop R580. it became No. Samsung was first or second place in the world. Samsung held the leading position thanks to strong sales of its flagship items. Japan. Samsung employs a two-pronged strategy to emphasize its premium image for affluent consumers while marketing lower-end items with fewer bells and whistles for emerging economies consumers. Since mobile telecom service providers in the United States. the next- . Samsung‘s sales revenue rose 27 percent from the previous year. the ST550 (the dual-LCD-mounted camera). multifunction printers. the mobile telecom protocols such as Mobile WiMax and WiBro. washing machines. the company has focused more on high-priced items. the world‘s smallest mono-laser printer ML-1660. one of the next-generation strategic areas. Samsung in 2009 took the third place in the compact camera segment. 1 the first time in its history. and the HMX-H106 (64GB SSD-mounted full HD camcorder). Thanks to these new market entrants. and enterprise-use high-speed digital multifunction printer models.

the largest in the industry. and the world‘s smallest DivX MP3 player R1.generation interchangeable lens camera. the company started marketing the 320Gb-per-disk HDD. the premium MP3 player model. . thereby commencing the race toward the new category of camera market. In addition.5inch disk In 2010. it is focusing more on selling external hard disk drives. In the area of storage media. It is launching a host of new products including the M1. Samsung in 2009 succeeded in grabbing more than 10 percent of the world market share by introducing a new hard disk drive capable of storing 250Gb per 2. Samsung is doing quite well. In the MP3 player segment.

8% Q3 2010 33.9% Q3 2010 LG Display. CRT.4% Toshiba 26.4% 2010 Television sets 17.0% Digital camera 11.4% Q3 2010 17. AUO 1~3% 2010 Sanyo 19. PDP.8% .Market share Product DRAM NAND Flash Large-size LCD Panel (revenue) Active-Matrix OLED Lithium-ion battery LCD Monitor Hard disk drive Samsung's Competitors global M/S 40.4% Q1 2010 Dell 12.8% Q3 2009 32.8% 2009 Seagate 31% Q4 2009 Technology LG Electronics Nokia Sony 14. LED) Mobile phone 21.0% 9% LG Display M/S Year 19.1% Q2 2010 25.4% Hynix 40.7% 18.0% 97% 18.2% (LDC.

followed by product strategies. there were only two designers in the whole company. The iF Material Awards are given by the International Forum Design GmbH of Hannover. For the first year. There is compelling reason for Samsung‘s rise as a design powerhouse. it locates the corporate design center in which more than 900 full-time designers are housed. especially compared to the Japanese counterparts famous for churning out eye-catching gadgets. Samsung established as many as seven design centers in the world‘s major cities including Milan and London. Korea had for so long been considered a backwater for design excellence. furniture. one of the world‘s most prestigious design awards for design materials and process technologies. the firm began emphasizing the importance of design in its products. Samsung won the Gold Award for five of its products including the external hard disk drive. Samsung won the awards in five categories including external hard disk. compact digital camera. Samsung overhauls its design in every two years. the company that received the most awards. For example. and laser printer toner. . full-touch screen phone. In its high-rise headquarters in Kangnam. In 2010. The professional designers working in these centers constantly monitor latest design trends in their cities while scanning cultural and lifestyle changes. In the beginning. it scrutinizes all the design trends of the world. It then maps out new design plans during the second year. south of Seoul. Samsung‘s effort to improve design paid off: since 2006.Design Behind Samsung‘s rapid rise there lies design power. it received the iF (International Forum) and IDEA design awards. and industrial design. the German company selected a total of 42 products in the areas of home appliance. as well as in Seoul. In the early 1990s. In the 2010 iF Material Awards. whose number rose to 510 in 2005. Samsung was the winner in eight categories in the 2009 IDEA awards. ―side-by-side‖ refrigerator. it has won as many as 210 awards from internationally prestigious design institutions.

thereby becoming the world‘s No. As well.134 models. For its recycling effort. advocacy group Electronics Take Back Coalition as the ―best eco-friendly recycling program. 1 company in terms of the number of products meeting Global Ecolabel standards.000 tons. In June 2004. Samsung‘s achievement ratio of products approaching the Global Ecolabel level (―Good EcoProducts‖ within the company) is 11 percentage points above the 2010 goal (80%). Samsung was in 2008 praised by the U. where in October 2010 it was ranked 5th out of 18 leading electronics makers. The company however failed to meet its deadlines to be PVC. Samsung was the first major electronics company to publicly commit to eliminate PVC and BFRs from new models of all its products.S. was expanded to Canada. which it occupied in May 2010) mainly as a result of one of the penalty points being lifted and thanks to the improvements in its score on chemicals. The company is also accelerating its effort to recover and recycle electronic wastes. Samsung earned the Global Ecolabel for its 2. The ―Samsung Recycling Direct‖ program.Environmental record All Samsung mobile phones and MP3 players introduced on the market after April 2010 are free from polyvinyl chloride (PVC) and brominated flame retardants (BFRs).and BFRs-free. The company is listed in Greenpeace's Guide to Greener Electronics. Samsung is listed in Dow Jones Sustainability Index (DJSI). As of the first half of 2010. the company‘s voluntary recycling program under way in the United States. Samsung Electronics was the only Asian company among top 10 companies.‖ . Samsung Electronics has been taking the lead in industry efforts to reduce greenhouse gas emissions.Compared to the previous ranking Samsung improved its position (it skipped from the 13th place. The amount of wastes salvaged throughout 60 countries during 2009 was as much as 240. and has published new phase out dates. Greenpeace activists protested at the company's Benelux headquarters in March 2010 for what Greenpeace calls Samsung's broken promises. the company has been awarded as one of global top 10 companies in the Carbon Disclosure Leadership Index (CDLI).

The Samsung manufacturing facility at Sriperumbudur is the Company's second manufacturing complex in the country. Samsung vendors are sent to different Samsung subsidiaries to meet the Samsung overseas vendors in order to benchmark their own processes. The Company is working with its partners to improve their product quality and processes. Thus.The manufacturing capacities of Samsung products manufactured at the Noida Facility are as follows: PRODUCT CTV Colour Monitor Refrigerator Washing Machine Mobile phones DETAILS Flat TVs & LCD TVs CRT & TFT LCD Monitor Frost-free and Conventional Refrigerators Fully Automatic and Semi Automatic GSM Handsets The highly advanced Chennai Facility that has been inaugurated in November 2007 will help the Company respond better and faster to the growing demand for its products in the Southern part of the country. Samsung is also training its vendors on eco-partnership so that the components manufactured by them are ‗eco friendly‘ as per ROHS norms. . Samsung products manufactured in India currently enjoy an average localisation level of over 50%. Samsung India is working with and contributing to the development of the domestic component industry in the country.

2001 Aug ..2006 Oct . Best Innovation Award (CTV & Monitor Production Lines). Manufacturing Value Innovation – Gold Level (For CTV & Monitor production lines).2004 Dec .2007 AWARDS & RECOGNITIONS ISO 9002 Certification obtained. Manufacturing Value Innovation Award (For CTV & Monitor Production lines).2004 Dec . Excellence in Consumer Electronics Award. Samsung Quality Award – Gold Level. National Quality Circle Award.2005 Jan . Korea. .2002 Nov . National Quality Circle Award. Rajiv Gandhi Excellence Award.Some of the Awards and Recognitions that commemorate Samsung's high tech manufacturing operations at Noida include: DATE May – 1998 Jun – 1998 Mar – 1999 Sep . National Quality Circle Award. Triple Productivity Award received from Samsung Electronics Co. Double Productivity Award received from SEC Korea.2004 Dec .2004 Dec .


Samsung South West Asia . J S Shin.Samsung India today announced the global launch of the world's first solar powered mobile phone. June 10th." states Mr. Dr. so that users are not inconvenienced when the phone battery is running out of normal charge.Samsung Introduces the World's First Solar Powered Mobile Phone on Jun 10. Farooq Abdullah. the "Solar Guru" (Guru E1107) in the Indian market. President & CEO. 2009 . President & CEO. J S Shin. The new handset enables its users to charge the battery anywhere the sun is shining. Samsung South West Asia HQ launched the phone at a ceremony organized by the Company at its manufacturing complex at Noida. especially customers residing in areas where the electric supply is unstable. so that the consumers can rely on solar charging to remain connected. 2009 Noida. "The Solar Guru has been developed keeping in mind the needs of Indian consumers. Hon'ble Minister for New and Renewable Energy and Mr.

2799/-. Results can be different depending on circumstances.1649/. 34500/-. Ltd. the company consists of two business . The Solar Guru represents the Company's efforts to strengthen its leadership in the solar panel mobile market. Following its introduction in India. telecommunication. embedded games and a powerful torch light. especially developed keeping in mind the needs of Indian consumers" states Mr Sunil Dutt. particularly in far flung areas. Localized Features for Indian Market The Samsung Solar Guru comes in a compact design with essential mobile phone features such as FM radio. Samsung India now has a portfolio of over 50 mobile handsets priced in the range between Rs. The phone has the capacity to provide around 5 ~ 10 minutes of talk time with one hour of solar charging. About Samsung Electronics Samsung Electronics Co. the Samsung Solar Guru solves the problem of unavailable or unstable electric supply. *Measured when the phone is turned-off under the sun light of 80.Headquarters. the Solar Guru is being launched in various markets including Europe. Employing approximately 150. Country Head . is a global leader in semiconductor. Samsung Mobile Division.* Moreover. the solar panel charging allows its users to save money and energy consumption on traditional electrical charging. For consumer safety. Powered by the Sun: With an extended solar powered battery. MP3 ring tones. which automatically alerts when the SIM card is changed or sends out an SOS message in an emergency. "With Samsung's cutting edge technology and consumer-oriented strategy.000 people in 134 offices in 62 countries.000 Lux. The Samsung Solar Guru (Samsung Guru 1107) is priced at Rs. digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. I believe the Solar Guru is the perfect fit for the Indian consumer – not only because it is solar powered. but because it has a host of customized features . the phone offers Mobile Tracker. With the introduction of this phone. a specialized feature for different religions that includes religious prayers and wall Rs. The Solar Guru provides "Mobile prayer".

J S Shin. 34500/-. 2799/-. .1649/. For more information. The new handset enables its users to charge the battery anywhere the sun is shining. President & CEO.units: Digital Media & Communications and Device Solutions. Dr. especially customers residing in areas where the electric supply is unstable. President & CEO. memory chips. The Samsung Solar Guru (Samsung Guru 1107) is priced at Rs. Hon'ble Minister for New and Renewable Energy and Mr. J S Shin." states Mr. y announced the global launch of the world's first solar powered mobile phone. mobile phones and Rs. so that the consumers can rely on solar charging to remain connected. please visit www. Samsung India now has a portfolio of over 50 mobile handsets priced in the range between With the introduction of this phone. Samsung South West Asia HQ launched the phone at a ceremony organized by the Company at its manufacturing complex at Noida. Recognized as one of the fastest growing global brands. the "Solar Guru" (Guru E1107) in the Indian market. Samsung Electronics is a leading producer of digital TVs. so that users are not inconvenienced when the phone battery is running out of normal charge. Samsung South West Asia Headquarters. "The Solar Guru has been developed keeping in mind the needs of Indian consumers. The Solar Guru represents the Company's efforts to strengthen its leadership in the solar panel mobile market. Farooq Abdullah.

Tact time represents the time gap of 4. SAMSUNG India Electronics Pvt.H. stated Mr. that figure has crossed 5500 sets per day (8 hours) average and the process loss time at the Factory is just 0. The Noida CTV line enjoys the lowest tact time of 4. 1997. 2007 New Delhi. Managing Director. 2007: Digital technology leader. but also from the fact that this facility enjoys the highest productivity and the lowest loss ratio amongst all SAMSUNG subsidiaries in the world".S. The Company commenced the production of Colour televisions at the Noida CTV facility in June.9 seconds between two SAMSUNG CTVs rolling out of the production line. SAMSUNG India achieved a new milestone in terms of its CTV manufacturing operations in the country by producing the 10 millionth CTV at its Noida Colour Television facility today. December 19. the tact time of the CTV line was 16 seconds. with the average daily production being around 1000 sets per day. the lowest in the world.9 seconds in the industry today.SAMSUNG PRODUCES THE 10 MILLIONTH CTV AT ITS NOIDA CTV FACILITY on Dec 19."The production of the 10 millionth CTV set at the Noida CTV facility derives its significance not only from the sheer quantum of sets produced. At the time of commencement of production in June 1997. The 10 Millionth set rolled out today is the 29” Slimfit TV model. Ltd. The Tact time of the Noida CTV Facility is also the lowest amongst all SAMSUNG CTV .5%. 29Z30.Oh. Today. Speaking on the occasion. again.

Malaysia. The SAMSUNG CTV Production line has a production capacity of 1. over 100 representatives from SAMSUNG subsidiaries in China. each operator is making an average of over 20 suggestions in a month.manufacturing units in the world. "We could achieve these milestones in productivity and quality by training our Factory manpower. In the Year 2007. SAMSUNG India production experts are sent to various SAMSUNG factories for improving their productivity and quality standards as well as upgrading their skill levels." Each operator at the Noida CTV unit goes through minimum 185 hours of training in a year and currently. Iran and Korea visited the SAMSUNG CTV facility for benchmarking the best practices followed at the CTV Production line as well as the LCD Cell line. from November’07. These contribute towards enhancing the productivity and improving the Quality of the Noida CTV Line. which has a production capacity of 1.5 million units for LCD TVs. States Mr. SAMSUNG India. productivity and reduce their process cost by eliminating the wastages in their production processes. Yoo.5 million units per annum per shift . whereby our line operators make suggestions for improving the productivity and quality of the CTV line.5 million units per annum per shift and manufactures Flat CTVs in the 15" to 29" screen size segment. successfully implementing the 'Hanaro' production concept . The Company also manufactures LCD televisions at the Noida CTV Facility and enjoys a capacity of 0. This Year. Based on the consistent productivity and quality improvements at its Noida CTV Plant. the Company aims to produce 20 Million sets from the Noida facility by the Year 2010. on account of being the World Best SAMSUNG CTV Facility. B. Y. the Company has also commenced manufacturing Flat Colour televisions at its second CTV manufacturing facility at Chennai. The Noida CTV Plant. SAMSUNG India is also working with its vendors to improve their amalgamation of Pro 3M. Six sigma and TPS system .as well as having a very robust suggestion system in place.(suggestion means small small improvements).Manufacturing. Indonesia. Director . is today benchmarked by overseas SAMSUNG subsidiaries for its production and quality systems. In the year 2007 total no of suggestion are 65000 nos.


2010: Samsung India‘s state.2 million units per annum and is providing employment to around 500 people.K Stalin. Set up with an investment of USD 75 million. Samsung South West Asia. Tamil Nadu. members of the Korean community in Chennai. The Sriperumbudur refrigerator facility which is the Company‘s second refrigerator facility in India and its sixth in the world. Chennai was inaugurated on site by Dr. the Samsung refrigerator facility has an installed capacity of 1.the art refrigerator manufacturing facility at Sriperumbudur. 2010 • It is Samsung’s 2nd Refrigerator facility in India and 6th Refrigerator manufacturing facility in the World • Entails an investment of USD 75 million • Commences manufacture of ‘Inspira’ Frost Free and ‘Pride’ Direct Cool refrigerators Chennai. . Hon‘ble Minister for Labour. M. President & CEO. Ambassador of the Republic of Korea to India along with Mr J S Shin. media and employees.E Mr Kim Joong Keun. senior Tamil Nadu government officials. Company‘s dealers based in Tamil Nadu. November 27.Samsung’s state of the art refrigerator Manufacturing Factory at Sriperumbudur inaugurated on Nov 27. T M Anbarasan. was inaugurated in the presence of Mr.of. the Hon‘ble Deputy Chief Minister of Tamil Nadu and H.

18.600/-. we have earmarked an investment of around Rs 350 Crores for our Sriperumbudur facility over the next 5 years. All the refrigerator models are 5 Star rated.‖ The Company will be rolling out 29 Frost free and Direct Cool models in 4 different capacities from this facility in the initial phase . The Chennai refrigerator portfolio will complement the refrigerator range produced at Noida and will cater to Samsung customers all over the country. Mr J S Shin. Samsung‘s manufacturing facilities at Noida and Sriperumbudur are supported by the .to Rs 11.Samsung commenced its manufacturing operations in Chennai by setting up a Colour television facility in November 2007. LCD Monitors and Split ACs. Since then. Announcing the Company‘s plans for its Sriperumbudur facility. ―Manufacturing is a core competence for Samsung. Both the ‗Inspira ‗and ‗Pride‘ ranges represent the perfect blend of design. Beyond the refrigerator manufacturing facility. The ‗Inspira‘ range comes with the innovative ‗Cool Pack‘ feature in the freezer that maintains the freezer temperature in spite of the power cuts. The setting up of the second Refrigerator manufacturing facility in India is a reflection of our commitment to the Indian market and should give a strong fillip to our refrigerator business in the country. while the ‗Power Surround Cooling‘ ensures quicker and more even cooling of food stored in the refrigerator. the Company has set up production lines for premium products like Flat Panel TVs. the Samsung 303L ‗Inspira‘ model comes with a 23%:77% fridge to freezer ratio compared with 31%: 69% ratio seen in competitor models.New models and capacities will be added over the next few months.000/.900/. Samsung South West Asia stated.100/to Rs 26.9. With the setting up of the Sriperumbudur manufacturing facility. convenience and performance. the ‗Inspira‘ range includes models in the capacity range between 255L to 303L. the Samsung refrigerators have been designed to provide a larger fridge section.6 million refrigerators per annum across its Chennai and Noida facilities. The entire ‗Inspira‘ refrigerator range is stabiliser free. Taking into account the Indian consumers‘ preference for more fridge space. E. Front loading washing machines. While the Pride series is available in 192L capacity variants. rust proof base. stabiliser free operations and a bigger transparent vegetable box.g. Samsung has an installed capacity of 2. with the total investment in the Sriperumbudur Complex totaling over US$100 Million. The Dual Cooling Sensor (DCS) technology in the refrigerator ensures independent temperature controls for freezer and fridge compartments. President & CEO. The Frost free range from the Chennai facility is called ‗Inspira‘ while the Direct Cool range is called ‗Pride‘.. comes with the Frrrunch Vegetable Box. has a stylish surf handle and is 5 Star rated. new recess handle. The stylish ‗Pride‘ direct cool refrigerator models from Samsung come with a clean look. deep door that provides space for bigger bottles. the ‗Pride‘ range is priced between Rs. While the ‗Inspira‘ range is priced in the range between Rs.

mobiles and air conditioners.Company‘s R&D Centres located in New Delhi and Bangalore. Don't let memories fade. Flat Panel TVs including LED TVs and 3D TVs. Micro SD Take photos and videos with your mobile phone or other devices that take a Micro SD card. Flat colour televisions.  SD Water.and dust-proof. . washing machines. Samsung‘s manufacturing complex at Noida houses manufacturing facilities for refrigerators. store your favourite moments on Samsung Memory Cards. impact resistant. and protective against magnetic and X-ray exposure. Easily share media between compatible devices.

. Easily share photos and videos between SD-compatible devices. Micro SDHC PlusShoot photos and video up to two times faster and transfer them from your mobile phone to other devices up to 20% faster than with a standard microSD.  SDHC Plus Transfer photos up to 20% faster than with other SDHC memory cards.

Samsung’s .

New production line at Noida on stream The Hindu Ravinder Zutshi (Deputy Managing Director. superior quality production at this facility and better supply chain management . South West Asia) with film actor Mughda Godse at the luanch of S-series air conditioners in New Delhi on Tuesday. Photo: R. Samsung South West Asia Headquarter. said: ―The AC business is a key growth engine for our home appliance business. Samsung. thereby garnering a market share of over 30 per cent. Deputy Managing Director.V. Zutshi. R. The setting up of the new AC facility will provide a strong fillip to this business on account of world-class. The company is aiming sales of over 10-lakh ACs this year. Talking to journalists here. Moorthy Samsung Electronics on Tuesday launched an entire new range of air-conditioners and announced opening of a new split AC manufacturing line at its Noida facility with a capacity of six-lakh units annually.

There are facilities in this for manufacturing color televisions.leading to faster response to the market. The Samsung Group in India is also well known for its range of advanced and attractive electronic home appliances. the other being at Sriperumbudur that also has a capacity of six-lakh units. Almost 18% of this number is in the Research and Development wing of the company. However the company has since then diversified in various areas of electronic and technological goods among many others. The location of the Samsung manufacturing complex is at Noida in close proximity to New Delhi.‖ Samsung now has two spilt AC manufacturing plants in India. The countries of the Middle East. The foundation for this company was laid in 1938. Samsung India forms a strong base of operations for the company’s South West Asian business operations. The Indian market has options of washing machines refrigerators and a wide range of televisions which also includes flat screen Plasma TVs. Samsung India The operations of Samsung India are conducted under the authority of Samsung India Electronics Ltd or SIEL. The group has come a long way in the growth of its brand name and success. Their headquarters are located in Samsung town. This was founded in the year 1995 and since then the company has seen an annual turnover of US $ 1 billion. CIS and the SAARC nations are among those where . LCD and LED TV screens. refrigerators and washing machines among other things. These are available with technological finesse and at competitive prices. It has created a niche for the company in the arena of consumer good with some of the best designs and technology in mobile phones and tablet PCs and laptops. Samsung India Limited The Samsung Group is an international conglomerate of companies that is based out of South Korea. There are close to 40 area sales offices with the Head Office based at New Delhi. Samsung India Products There is a wide range of home appliances and electronic goods that are manufactured by Samsung India. There is an increasing demand especially for the latest ranges of mobile phones and other tech savvy software aided devices. color monitors of different specifications. Samsung India has employee strength of about 1600 working throughout its offices. There is an international presence that the company enjoys and its range of products is always appreciated by users. There are also other markets where products are sent across by Samsung India. In India there are about 20 branch offices that are located across various cities of the country.

Here work is in constant progress to improve and enhance the speed. air-conditioners Televisions Sets – LCD. medium to even smaller sizes of plasma TV screens and LCD panels. For many blue-chip companies of the Indian industry Samsung India has pioneered the production of various IT related products like hardware and software accessories. DVD and MP3 Player devices Cameras – Digital Still Cameras and Video Camcorders Computer Monitors Hard Disk Drive. There are research and development labs that Samsung Electronics has located in Korea and in the USA. microwave ovens. Plasma. There are CDT monitors available for multi-media gaming options. refrigerators. There are flagship stores in different cities too that provide that perfect showcase of all the latest additions of products and technology from the company.                 Mobile Phones – GSM and CDMA Home Appliances like washing machines. People get to browse through the products and learn about their usability adequately. In the sphere of TFT-LCD technology too Samsung has a strong presence both in India and in the world. Over the years the company has developed a certain position for itself in the market. efficiency and . Therefore publicity has been equally driven among people who all have come to know about the company at length. CD/DVD ROM CD/DVD Writers Laser Printers and Laser Based Products Fax Machines Storage Fiber Optics Set Top Box Telecommunication Systems Storage Devices Semiconductor Samsung India has brought about an extensive network of its operations throughout the country and has sufficiently supported this with propaganda and advertisements. LED and flat screen television sets Audio Systems Video Systems – Home Theater. It comes with the patented MagicBrightTM technology.The products manufactured by Samsung India can be categorized in the following. There is a wide range of cost-effective and affordable range of large.

Here are the contact details of the offices of Samsung India Limited. 7th & 8th Floor. In various smaller cities like Coimbatore and Ludhiana there are Samsung Prestige Service Please attach the STD code that is applicable. Another number that is available for MTNL and BSNL line users is 30308282. New Delhi-110019 Tel: (91-11) 41511234 Fax: (91-11) 41608818/19  .durability of the Hard Disk technology brought forth by the company. Samsung has also produced one of the groundbreaking ‗Octo-Edge‘ technology which comprises of eight functions within the Samsung drivers. Samsung Customer Care and After Sales The company has also brought about a new wave of customer care and after sales services in India. This has made them one of the trusted and reliable brands within a span of few years. There is a toll free number available for buyers and users to call and seek information. There are as many 8500 retail outlets in the country with a network of Samsung Digital Plazas. There are Home Appliances Service Centers available in every city and town that looks after the maintenance and repair of all types of home appliance products. DVD DVD writers. IFCI Tower 61. enquiries and even lodge their complaints about products. These are reliable for better results and a high level of efficiency. In almost every part of the country there are periodic free service camps organized for the benefit of the users. This is also introduced in India with high performance HDD. Digital World and Samsung Digital Homes. CD-RW and combo drives for the IT industry of the country. Nehru Place. There are company owned service centers in Samsung service Plazas. Head Office: Samsung India Electronics Pvt. There is an extended warranty on the products of the company which is offered to the buyers. Toll Free No: 1800-110-011. the company believes in reaching out to as many as possible for a closer awareness at the latest of products and technology that is available for use. It can read optical discs available in any format or condition with the use of better speed and less noise. Ltd. You can log on to the official website link of the company for the nearest Samsung outlet and its location details. The official website id is http://www.

Key attributes like high density. which are available in a wide variety of packaging options such as SoC and MCP. storage.Samsung products in MP3 players: Memory. displays The leading handheld digital music players on the market use Samsung components. performance. logic. . Samsung also offers broad storage solutions for MP3 players that include magnetic and flash storage devices. as well as a wide range of crystal-clear LCD mobile displays. compact size and low power requirements characterize Samsung semiconductor products.

boot-up Audio decoder: music ASIC: controllers Foundry services: storage HDD: magnetic storage Flash drives : storage Display Driver ICs: display controllers Samsung MP3 player-related product literature    Memory Logic Storage Samsung MP3 Player Components Selection Chart . buffer.Samsung Product Lines for MP3 Players          Mobile DRAM: memory NAND flash: memory MCP: memory. storage.

Component Mobile DRAM NAND flash Fusion Memory MCP ASIC Foundry Media Processor HDD Flash Storage Samsung Products Features Mobile DDR 128Mb-2Gb / 166-200MHz components Mobile SDR components 64-1Gb / 133-183MHz Discrete Components SLC: 512Mb-64Gb / MLC: 8-128Gb SD and MicroSD Flash 1GB-16GB Cards OneNAND 256Mb-4Gb OneDRAM 1Gb moviNAND 1-32GB 2-4 dies per package Multi-Chip Packages Memories: NOR. Samsung foundry System-on-Chip solutions SpinPoint N Series Solid State Drive Low power multimedia playback Capacities: 20-160GB Interfaces: PATA. NAND. 45nm/40nm. mobile DRAM Custom ASIC solutions Contact Samsung: asic@ssi. 65nm. 32nm/28nm Contact Samsung: foundry@ssi. CEATA 8-128GB MLC .samsung.

Samsung Now World’s Biggest Tech Company International Consumer Electronics Show Related articles Samsung Tablet Sale Ban in Germany Gives Apple a Win Apple Blocks Samsung From Selling Galaxy Tablet in EU Apple Suit May Delay Samsung Tablet Launch in Australia Samsung Launches New Galaxy Tab to Close Gap with iPad Taiwan Chipmaker Cuts in Samsung‘s Apple Deal SHARE .

a major producer of consumer electronics products and components that make them work.63 billion) in the three months ended Dec. . that sales on a consolidated basis — which includes the performance of its overseas and domestic subsidiaries excluding financial businesses — reached a record 136. It ranks No. it said in a statement on Friday. The corporation is the largest manufacturer of computer memory chips. 2 in cell phones behind Finland‘s Nokia. The company. however. which in November reported sales for fiscal year 2009 ended Oct. It is now the world‘s biggest technology company by sales. California-based HP is considered the world‘s biggest technology company. pipping Hewlett-Packard. as HP has yet to report results for the final two months of 2009 and movements in the often volatile won can influence the size of Samsung‘s sales when converted into dollars. It does not release a consolidated net profit figure.6 billion. Samsung Electronics returned to profit in the fourth quarter as demand for flat screen televisions and mobile phones helped push sales to a record high.29 trillion won or over $117 billion. earned 3. becoming the first manufacturer to exceed the 10 million mark in sales. Samsung‘s profit was a huge turnaround from its net loss of 22 billion won in the fourth quarter of 2008. Such a comparison is not direct. however. The company said it sold nearly 11 million flat screen TVs in the quarter. Still. That places Samsung slightly above Hewlett-Packard. Samsung said. flat screen TVs and liquid crystal displays. 31 of $114.05 trillion won ($2.Comments Be the first to write your opinion! Seoul. That red ink — its first net loss since it began reporting results on a quarterly basis in the third quarter of 2000 — sent shock waves through the company and came as the global economic slump hit demand. Samsung said its ―strong performance‖ during the fourth quarter last year was bolstered by improving prices for memory chips and a seasonal increase in sales of consumer electronics. 31 on a parent basis. underlining Samsung‘s rise to the top tier of global technology companies. Samsung‘s sales figure highlights its emergence as one of the world‘s top technology companies.

In addition to working on global R&D projects. SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. Looking ahead. Networking. Samsung India is also carrying out Hardware R&D at its Noida R&D Centre. Samsung has two Software development centres . Total 2009 sales reached 227 million. Frost free refrigerators with Stabiliser free operations to Semi automatic washing machines with Silver Nano technology. The company‘s thrust on Product Innovation and R&D have given the company a competitive edge in the marketplace.Mobile handset sales in the quarter jumped 16 percent from a year earlier to 69 million. Samsung said it expects ―positive growth across its businesses in 2010. .‖ citing stronger demand for flat screen TVs. mobile phones and laptop computers resulting from the ongoing economic recovery. From Flat televisions with 'Easy View' technology.Samsung India Software Centre (SISC) and Samsung India Software operations unit (SISO) at Noida and Ban While the Samsung India Software Centre in developing software solutions in Samsung‘s global software requirements for hi-end televisions like Plasma and LCD TVs and Digital Media Products. SISO is also helping Samsung India‘s Mobile business by focusing on product customisation for the Indian market. Samsung India currently employs around 2000 employees across its R&D Centres at Noida and Bangalore. the Samsung R&D Centres in India are helping the company to continuously innovate and introduce products customised for the Indian market. The focus of the R&D Centre is to customise both Consumer Electronics and Home Appliance products to better meet the needs of Indian consumers. SISO is working on major projects for Samsung Electronics in the area of telecom: wireless terminals and infrastructure.

Samsung’s plans for the future Image: Samsung Over a month ago. . Samsung is expecting to develop Super High Definition 4K2K video in the company’s stills cameras as soon as 2013. Samsung confirmed a commitment of making five new lenses a year (the lenses for 2011 are already announced). They confirmed that a prototype of a 700mm NX lens is already existing. By 2015 Samsung expects the compact system camera market to overtake the DSLR sales by volume. WhatDigitalCamera visited Samsung HQ in Seoul and got some interesting information:      In 2010 Samsung produced 18million lenses.

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