EMPLOYER BRANDING

Employer Branding is a set of attributes and qualities- often intangible that makes an employer distinctive, promises a particular kind of employment experience with him and appeals to employees who will thrive and give their best in its culture. For any organization, its employees are its first market, as they are the ones who carry the image of the organization to the outside world. Today many organizations face the problem of dissatisfaction leading to lowered productivity and high attrition rates. EMPLOYER BRAND MODEL: The employer branding model is shown in the following chart.

DISCOVERY

ANALYSIS

IMPLEMENTA -TION

MEASUREMENT

Discovery:
The discovery process will help the organization to identify its unique positive qualities.

Analysis- Creation:
This stage comprises two steps (i.e.) the analysis of the organization’s default brand and creating new employer brand.

Implementation- Communication:
• • The following should be practiced during implementation. Fair treatment Impartial, fair and growth promoting organization structure.

Customer Orientation 7. Align with celebrity Internal Branding: This is comparatively a cheaper way of branding. Front Office 2. External Branding: This refers to branding which is done by using external sources and which may or may not require any investment. News papers 7. Exit Interview 4. . Public events 6. Stays Interview 3. Tagline 9.Measurement – Maintenance: At this stage. 1. Corporate social Responsibility 5. Timely decision making. Employee Participation 8. Email 8. 1. Policy Information 6. Trained Employees. Lets see the different means of doing external branding. TYPES OF BRANDING: Branding can be done in two ways. Road shows 4.This helps to demonstrate improvement overall. the brand starts to make its presence felt in day-to-day measurement. 2. Use of job sites. They are   External Branding Internal Branding • • Trustful & open-channeled communication. Banners 3. We can use our internal organizational staffs for this purpose. Employee Satisfaction 5.

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