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Submitted by Mrs. T. Chitra - Author Asst Professor, Department of Commerce CMS College of Science and Commerce Ms. Reni Raghunath - Co Author Student, II MIB PG Department of Commerce CMS College of Science and Commerce
Social networking Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. The nodes to which an individual is thus connected are the social contacts of that individual. financial exchange. online discussions forums. between the nodes being studied. through Web-based groups established for that purpose. which are tied (connected) by one or more specific types of interdependency. a social network is a map of specified ties. kinship. . or relationships of beliefs. such as friendship. Social networking sites SNS a social networking site is the phrase used to describe any Web site that enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile. common interest. Social networking sites can be used to describe community-based Web sites. While social networking has gone on almost as long as societies themselves have existed. In its simplest form. knowledge or prestige. These concepts are often displayed in a social network diagram. such as friendship. the unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited. where nodes are the points and ties are the lines. The network can also be used to measure social capital – the value that an individual gets from the social network. dislike.INTRODUCTION Social network A social network is a social structure made up of individuals (or organizations) called "nodes". chat rooms and other social spaces online.
7. Then.com is different from most social networks. including the United States. colleges. 9. to help them find a job.com is only available to paid users. videos and music. family. When a person joins My Space.com is primarily used to reconnect with old classmates. including games. Unlike most of the other social networks. One of the site's biggest transformations is the addition of many entertainment options. It was designed as a place to connect with friends. Face . Once the friendship is confirmed all the people in friends’ Friend Space become part of network 3. Bebo: In the United Kingdom. as opposed to send bulk email messages.com. invite friends to join there and search for friends on already profiled on My Space. an account has to be created on the site which is free. the first step is to create a profile. My Space: On My Space. Friendster: Friendster was one of the first Web sites to bring it into mass culture.com one can: • Browse and join networks. NING: Ning is the leading online platform for the world's organizers. Face book profile is generated. 4. Classmates: Classmates.com some of the popular websites are as follows 1. • Pull contacts from a Web-based e-mail account. Linked In: Linked In is an online social network for business professionals. which is designed specifically for professional networking. cartoon-character alter egos. he/she can use the service to post and receive messages to a network of contacts. Bebo is the second best social network. 6. Using Facebook. Linked In does not focus on making friends or sharing media like photos. Bebo allows users to create social networking profiles for free. 5. Face book: To access Facebook. However. He/She can meet others in public rooms (nightclubs. including search engine to look for a specific person and lot more. 10. it went beyond just a one-way communication. shops) and create private rooms for selected friends. workplaces and high schools. social network starts growing from the first day. into Facebook. connect with potential business partners. 2. restaurants. • Find friends in several ways. however. discover sales leads.com.POPULAR SOCIAL NETWORK SITES According to website socailmediatoday. . activists and influencers to create social experiences that inspire action. France and Germany. Australia. Classmates.After updating details. The site boasts users from more than a dozen countries. colleagues and new friends over the Internet. It offers many of the same features as other social networking sites. Habbo: The Habbo online community is inhabited by pixelated. 8. Poland. Canada. it introduces some twists that make it worthwhile for people who love trying out new and interesting online communities. When a person has a Twitter account. Twitter: Twitter is a very simple service that is rapidly becoming one of the most talked-about social networking service providers. Hi5: Hi5 shares many similarities with many social network sites. Classmates. in the sense that most of its features are available to premium member. It helps him/her to create a safe and secure place online for like-minded people. which are organized into four categories • Regions. The site features a search engine that lets you view other people who went to the same school you attended.
has a long history and a quite interesting one too. and we will all . dividing them into “cities” based on the website’s content. The New Millennium Brings the World Closer Friendster was the pioneer of social networking. amounting to 1 in 126 internet users being members at the time. AOL Instant Messenger and SixDegrees. Facebook opened it’s registration to non-college students. What started from Email. In the following years. IRC was Unix-based.com.net started to pop up. college students. although it was quite slow since only one user could be logged in at a time. Friendster served as the launching point for the widely popular MySpace. in 1997. limiting access to most people. Social networking has come a long way since 1978.500 students signed up. The first version of instant messaging came about in 1988 with Internet Relay Chat (IRC). Its intent was to allow users to create their own websites. LinkedIn and Tribe. The Birth of Social Networking As We Know It Geocities was among the first social networking sites on the internet. Later in the year.com was launched in 2004 with the intent to connect U.) The BBS was hosted on personal computers. It was used for link and file sharing. and generally keeping in touch with one another.HISTORY OF SOCIAL NETWORKS AND ITS DEVELOPMENT Social networking. starting with Harvard College. The difference between Usenet and other BBS and forums was that it didn’t have a dedicated administrator or central server. This was the year instant messaging became popular and it was the first time internet users were able to create a profile and friend each other. who cloned Friendster and launched after just 10 days of coding. There are modern forums that use the same idea as Usenet today. Usenet was created by Jim Ellis and Tom Truscott. requiring that users dial in through the modem of the host computer. TheGlobe. including what was to be the most popular social networking website in internet history. which were referred to as “news”. In 1995. offering users the ability to interact with people who held the same interests and publish their own content. In its first three months.S. which has been ruling the entire Internet.com were launched. now ended in Facebook Empire. and it allowed users to post news articles or posts. Facebook surpassed MySpace as the leading social networking website. launching its website in 1994. other social networking websites like Classmates.com was launched. exchanging information over phone lines with other users. After gaining popularity. and in 2008. This was the first system that allowed users to sign in and interact with each other.Facebook. the social networking website acquired 3 million users. the very first copies of web browsers were distributed using the bulletin board Usenet. The Early Years Social networking began in 1978 with the Bulletin Board System (or BBS. Two years later. In its first month. including Yahoo! Groups and Google Groups. over half of the 19.
using Facebook could have you on to a winner. to network and find new deals.Music is a big part but also videos. It increases the reputation of the company. people sometimes go on purely for entertainment purposes. Twitter being especially useful for this. and with good reason. Entertainment: Going hand in hand with the ‘social’ element of Social Networking. Then there are others who use social networking sites for purely personal reasons and are totally oblivious to the fact that there is a business presence in the social networking environment at all. as many famous artists have been discovered through these sites . . as there is a broad demographic on these sites. Business – Connecting with customers: With the rise of Internet Marketing. Some use it to connect to people they’ve met. Marketing: Marketing through social networks can spread out a company’s brand presence far and quickly. 4. It is used for its original purpose – to keep in touch with friends. gets them positive reviews and shows that they really care about the customer. Myspace is a prime example of this. social network is being embraced by businesses more and more. It is already such a big part of the Internet culture. One great way of taking advantage of the personal side of social network is keeping in touch with people hundreds of miles away 2. or someone who shares the same interests. It also gives a human face to the large corporation 3. a potential girlfriend/boyfriend perhaps. Business – Networking: There is also the opportunity for business types to network and expand their business on the social networking platform. USAGES OF SOCIAL NETWORKING Social Network is the current big buzzword in the world of Internet Marketing. 1. 5. Purely Personal Reasons: Easily the most common use of Social Networking sites.witness its evolution for years to come. forever changing the way people connect with one another. Innovative ways of utilizing these tools by connecting directly with customers are being found. Companies are seeing that the best way to conduct themselves online is to speak to their customers directly using these social networking sites. The majority of people using Facebook or Myspace keep to the “social” label. and if somebody that with whom you went to school who owns a multi million dollar business and your company do what he is looking for. is for personal reasons. It is important to understand WHY people use these websites. Some people use them for business purposes. and the main reason for them existing in the first place. are easily spread on social networking sites. such as YouTube viral offerings. To get a deal is all about knowing the right people.
a social network can help a marketer to get started with a social media presence. Firm know how much their time costs so be efficient or it will end up costing more than a firm think. It would probably not for example work for a company specialising in a niche product. but have to be careful with what they put out. There are hundreds of social networking sites. Marketing cost is affordable No need of any large marketing budgets the big brands have. .5million in revenue from this venture. Saying that the strategy works as an additional extra to the normal everyday operations. Viral campaign With the right content a firm’s blog posts has the potential to spread out their brand awareness quickly and far. This sort of strategy works well for ecommerce sites especially as they can market to an already targeted audience. They also post special offers just for Twitter users. and not as a new or the only way of marketing for the company. so it would be advisable to put into place experiments and do a lot of research before putting all of your eggs into the Twitter basket! Impact on marketing: 1. This shows the power of marketing on Twitter. Social network is about developing personal relationships so even with professional help the main cost could easily be a firm’s time. Their outlet site sells refurbished PCs. Social Media Marketing is a trial and error business.SOCIAL NETWORK’S IMPACT ON MARKETING Another Twitter success story is Dell and their recent Internet Marketing strategy. and they send information about sales. People would not follow the company if they weren’t interested in what they have to say. The company has generated $6. it should not be seen as a guaranteed winning formula and is probably more suited to an established brand as they are more likely to get enough followers to make it effective in the first place. or for a small non-established company. and they post details about the newest ones on their Twitter feed. along with discount vouchers to their Twitter followers. choose the ones that match a firm’s audience and brand best. It can benefit them but it can also hurt their brand. 2.
4. 6. Use Social network to create a positive perception about its brand. They have to make sure their content supports their brand position. 5. to make sure can respond quickly to any potentially damaging comment. Connects with leaders in respective field With Social network a firm will have the opportunity to interact and network with leaders in their field. A firm has to be aware that although traffic is great never do anything to generate traffic which can damage their brand. Their clients and prospects will believe what others say about their brand more than anything a firm can say about it themselves. Comment on their posts and tweets and participate in their social media conversations. . which can damage the brand reputation they are trying to build. To generate conversion a firm has to make sure that their website and landing pages are optimized. so the relationships you create can be deeper and last longer than with any other media. They have to be consistent. Increases traffic to firm’s website which generates more leads and new business A social media presence that is well integrated and consistent will generate links and improve a firm’s search engine rankings. Support them when they ask for support and they’ll support firm when firm needs them. Track constantly what others say about firm in blogs.3. Builds credibility What others say about a firm is key to its brand credibility and success. Brand is always first. To maintain those relationships make sure a firm’s brand comes across authentic and transparent. Prospects will find them before they find firm’s competitors. Helps a firm’s brand to establish a strong connection with audience The interactive aspect of Social Media is personal by nature. 7. Improves brand reputation Putting out quality and focused content will help a firm to establish their brand as an authority in their field. provide value and avoid writing self-serving content.
Additionally. Social networks help to spread information which leads to increase in the popularity of the product. Increased communication for organizations fosters brand awareness and often. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted. more sales and higher levels of visibility. third-party source. Social network has become a platform that is easily accessible to anyone with internet access. Marketing through social network is considered as an online version of word of mouth.CONCLUSION Social networking marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. With emergence of channels like Twitter. improved customer service. as opposed to the brand or company itself. Harnessing it in right way results in more customers. . social network serves as a relatively inexpensive platform for organizations to implement marketing campaigns. the barrier to entry in social network is greatly reduced.
CONTENTS INTRODCUTION TO SOCIAL NETWORKS HISTORY OF SOCIAL NETWROKS AND ITS DEVELOPMENT POPULAR SOCIAL NETWROKS USAGES OF SOCIAL NETWORKS SOCIAL NETWROKS IMPACT ON MARKETING CONCLUSION .
.com Webmasterview.BIBLIOGRAPHY Google : wikipedia.com Hellboundbloggers.com 1.com Socialmediatoday.com Blogussion.
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