Franchino Viceral

G R A P H I C D E S I G N E R + I L L U S T R AT O R

AS A yOUNG ARTIST, I began with creating illustrations and artworks with traditional media, such as pencil, pen, colored pencils, and oil pastels. My works in traditional media were mainly caricatures, where my drawing style evolved from simple Western styles to a Japanese manga-inspired style. Eventually, I came up with my own style, taking features from both styles. I was also exposed to other media such as oil and watercolor painting, with training in art workshops. Now, I have been able to incorporate my drawing style using digital media such as vector art. Before, my artworks were created for personal use only, or as an escape from the sad and stressful realities that I faced every day. They may have also been representation of an idealized world that I envisioned. As I matured and entered formal training as a Fine Arts major, I gained more interest in themes related to Philippine history, art and architecture urban planning and heritage conservation. Therefore my works would include Philippine or historical graphic elements. My exposure to relevant issues in the world today also helped, through my involvement in The GUIDON as a member of the Graphic Design staff and eventually as Graphic Design Editor. Providing design solutions for the common people was also one important lesson I learned in my majors, and through Artillery, the newly-formed Information Design organization. From time to time, my works would include themes about pop culture and realities that our generation faces. Now, my works were less about idealization and personal satisfaction, but rather more about sharing an idea or message to an audience through visual media and providing them design solutions that are applicable to the real world. Instead of concocting ways and means to escape the problems of the world, why don’t we instead put our energies in understanding the problems, finding references, and coming up with real solutions?

artist’s statement
FR ANCHINO E. VICER AL

HI!

hi!
2009
Date

Postcard
ProJect tYPe

4.25 x 5.5 inches
Dimensions

School Project
PUrPose

Illustrator
tool UseD

Postcard design used as part of a press kit project

A SIMPLE SMILE AND GREETING COULD TOTALLY CHANGE ONE’S DAY.

actm mascots
2010
Date

Mascot Design
ProJect tYPe

Varied
Dimensions

Ateneo ACTM
client

Illustrator
tool UseD

Design proposal for ACTM’s mascots. Each of them symbolizes communication (soundwaves), technology (circuit board pattern), and management (chess board pattern).

ateneo leX GrUFFs
2009/2010
Date

Mascot design
ProJect tYPe

Varied
Dimensions

Ateneo LEX
client

Illustrator
tool UseD

Improved version of mascots designed for Ateneo Lex. The mascots were designed to appear out of this world, symbolizing the organization’s unusual combination of law and management projects, its diversity, and attempt to break away from the notion that the organization is only all about serious business.

artillerY: artie
2010
Date

Mascot design
ProJect tYPe

Varied
Dimensions

Artillery
client

Illustrator
tool UseD

Military-themed mascot used in Artillery’s promos

artillerY: oFFicers
2010
Date

Mascot Design
ProJect tYPe

Varied
Dimensions

Artillery
client

Illustrator
tool UseD

Military-themed caricatures of the Editorial Board of Artillery, the new Information Design organization. These were used for the Editorial Board’s identification tags during the recruitment week.

tell me this storY
2010
Date

Promotional posters
ProJect tYPe

17 x 11 inches
Dimensions

The GUIDON
client

InDesign
tool UseD

Promotional material for The GUIDON’s summer recruitment in 2010. The same promos were used in the first semester recruitment.

oriGinally intended to enable ateneans to keep in touch with the achievements of ateneans past and present, the Guidon has come a long way from its maiden issue as a tabloid in june 22, 1929.

the GUiDon’s 80th Folio
2009
Date

founded by rev. frank o’hara, s.j. and spearheaded by manuel colayco, the very first editorial board of the publication was composed of an illustrious team of young men who eventually became some of the country’s most inf luential characters. horacio dela costa, manuel de veyra, and leon ma. Guerrero, jr. count as but a few of the original renaissance men of the Guidon who went on to become great public figures. it was not unusual to find multi-talented individuals in the thirties. many of Guidon’s articles focused on the students’ endeavors in sports, theater, and academics. in a number of occasions, it was the editors themselves who were involved in the aforementioned activities. aside from showcasing student involvement, the Guidon was also noticeably attuned to the school’s reputation as a catholic institution. many news articles were written on the Knights of columbus and KBs (Knights of the Blessed sacrament). christmas package drives and “decency campaigns” were also headline-worthy subjects. the publication, however, was not all about religion. Being products of their american mentors, the Guidoneers of the Genesis years had a sharp sense of humor that can only be described as a ref lection of the swinging twenties. take the example of “from totoy to momoy”, a farce column that spoofs the daily lives of ateneans as it sheds some light on the non-academic endeavors of the community. the 1930s also saw the publication of absurd contests that piqued the interest of many ateneans. it was not unusual to see the Guidon publishing ballots to vote for the fattest man on campus or articles on the success of the school-wide yoyo competition. in order to fund the publication, the Guidon asked for subscription fees from students and alumni. additional sponsors included various tailoring services and advertisements for chesterfield cigarettes. after all, this was the time before prohibitions on school-related activities.

Book
ProJect tYPe

8 x 8 inches
Dimensions

1930s
the guidon

the Guidon in the 1930s can only be described as the quintessential ateneo newspaper. it not only ref lected the values of the school, it also defined the attributes that make an atenean and atenean. the sharp humor and american tinged accent are only some of the traits ateneans of recent years have adopted. on top of these, ateneans are still overwhelmingly wellrounded, possibly as a result of the exemplar careers of the school’s pioneers.

The GUIDON
client
feature writing, with a special admonition against typo-graphical mistakes, which taught us to be extra careful when submitting manuscripts. (decades later, in november 1997 to be exact, max fired me from his philippine star, where i had been a columnist for the past five years. in what turned out to be my last column, i made a passing reference to the philippine daily inquirer as “the most widely circulated newspaper in the philippines…” to max, that was an unforgivable act of betrayal, and he fired me. That was no typographical mistake, max. That was the truth.) our most helpful mentor was jimmy dy-liacco, who later became a marketing and advertising guru, and later president of wrigley philippines. jimmy was the official moderator of The Guidon. he devised a work plan for me and my staff that, if followed to the letter, would allow us to publish the newspaper every other monday. and sure enough, we did. we were the first staff to put the paper out on a regular basis, like a regular commercial newspaper. i do not know if subsequent staffs have managed to do the same. we also put out a special issue, in time magazine format, honoring the 400th death anniversary of st. ignatius loyola, the principal founder and first superior General of the society of jesus. as a journalist, i tend to get involved in causes and advocacies. in the mid 1950s, i pushed for the diversification of ateneo sports. i decried the over-emphasis on basketball and gave editorial publicity to the other sports, such as football, swimming, tennis, and track and field. i eventually became captain of the track and field team. for my efforts, the ateneo awarded me on graduation with the oxnam award for excellence in journalism, as well as the manuel B. colayco medal, also for excellence in journalism. That was in 1956. The jesuits must have been disappointed with the way i turned out. They have not recognized my existence since then.

InDesign
tool UseD

in the 1950s
antonio c. abaya, editor-in-cHieF oF tHe guidon, 1955
antonio C. abaya graduated from the ateneo de manila High School in 1951 and from the ateneo de manila university in 1956 with a degree in aB Journalism. Tony has been a newspaper columnist since 1987, having contributed pieces to Business World, manila Chronicle, Philippine Star, Philippines Free Press, and manila Standard Today. aside from his journalistic ventures, he also has a number of books under his belt: europe by Scooter (1965), a Funny Thing Happened on the Way to Communism (1986), The Other Face of Imperialism (1987), are You Sure with Cory? (1988), and Communism as an Ideal: Why It Isn’t (1988). When not at work, Tony’s interests lie in music, cinema, foreign languages, technology, and model airplanes, tanks, warships, and railways.

Layout design for The GUIDON’s commemorative folio in celebration of its 80th year. This was a collaborative work with Analyn yap, then Design Executive Editor of The GUIDON.

we were probably the first journalism class in the history of the ateneo. and i would not be surprised if we were also the last. i don’t think the jesuits were particularly happy with our batch. in an election conducted by my journalism peers, i was elected editor-in-chief of The Guidon sometime early in the school year 1955-56. But, for some reasons that i do not recall, the jesuits were not happy with some of those who had been elected with me. so, exercising their right of eminent domain, the jesuits voided the elections. instead, they appointed me editor-in-chief and gave me the prerogative to name my sub-editors, subject to their approval. we had the best possible mentors among our journalism professors. There was the late carlos nievera, editor then of the philippine herald, who taught us editorial writing. There was the late max soliven. i do not recall what organization max was with at that time, but he was our mentor in

The OFF IcI A l sT uden T publ IcAT IOn OF The AT en eO de M A n Il A u n I v er sI T y
VOluMe lXXXi nuMBer 1 JUNE 2010

The GUIDON
http://www.theguidon.com

Off-the-cuff
the Sanggu top 4 is humming a different tune as they sound off on anything but politics.
FeatureS

A yellow future
What does an impending aquino presidency mean for the entire country?
inquiry

In the name of the vote
the GUIdOn examines how far the candidates went to get the people’s votes.
BeyOnD lOyOla

Ateneo Judo
the blue Judokas on track for a three-peat
SPOrtS

Councils set nation-building agenda
By Bea l. Mandac and Karlos C. Ortega

the GUiDon 2010-2011
2010
Date

AS THE curtain-raiser of the 27th Buklod Atenista, the ratification of the Ateneo Youth Agenda (AYA) was the first task, in the long list of obligations, to be completed by the student councils of the five Ateneo universities nationwide as a congress. For these student councils, it is imperative that their mission−through AYA−is clear. AYA is a common agenda among the five Ateneo universities created to guide them in their engagement with the local and national government. Aware that the elections were approaching, these student councils wanted to compose an Ateneo youth constitution that would provide the winning candidates suggestions regarding the issues that require necessary attention. Thus, the conceptualization of AYA began on October 31 of last school year at the 26th Buklod Atenista. To come up with a common agenda, concern areas were brought

up by the congress and each of the five Ateneo universities were assigned two or three issues to work on before the Buklod Atenista Youth Agenda (Bayan) conference on January 16 to 18. However, this remained unfinished until its completion and ratification on May 26, at the 27th Buklod Atenista. The Sanggunian, along with the other participating student councils of Buklod Atenista, is hoping that through AYA, the Ateneo youth could make a difference and contribute to achieving the dream of a better Philippines. The five Ateneo universities include Ateneo de Manila, Ateneo de Zamboanga, Ateneo de Davao, Xavier University – Ateneo de Cagayan (XU), and Ateneo de Naga.
room for thorough examination It took two Buklod Atenista conventions before AYA was ratified. Buklod Secretary-General Gio Alejo said that the idea was councils set P5

Newspaper layout and design
ProJect tYPe

12 x 18 inches
ratification. buklod atenista Secretary-General Gio alejo signs one of the ten resolutions that were passed during the 27th buklod atenista.
Photo by JamEs m. magaloNg

Dimensions

Freshmen kick-start year with ZOOM
By Dessa M. Jimenez and Francisco D. Barros

The GUIDON
client

freshmen to the Loyola Schools.
Social relevance Ng said that initially, this year’s OrSem was titled “In Focus” but the administration wanted a name that had social relevance. “The admin did not like this idea [In Focus] that much because it [might seem like] the focus of college life was the OrSem, which should not be since this is simply the start,” OrSem Deputy Mara Karmela Duterte said. Ng said that zooming in meant freshmen looking into their personal matters such as fixing their class schedules, while zooming out meant looking at how offices and departments in Ateneo work. Talk and Tours (TnT) Head Aldrich Martin Chung said OrSem’s theme this year is very interesting.

MOBilizing. Students moving around campus after the opening ceremonies of OrSem 2010.
PhOtO by ean l. dacay

ZOOMING IN to the lives of Ateneo students and zooming out to the bigger picture – that was the theme of this year’s Freshmen Orientation Seminar (OrSem) according to OrSem Committee Head Justin Henry Ng. This year’s OrSem, entitled “ZOOM” was held on June 9 to 11 at the College Covered Courts. ZOOM featured group dynamic sessions, campus tours, course and departmental talks, and live performances of bands during the OrSem Night. School nights were also held during days one and two with the help of the Sanggunian. The OrSem is the Ateneo’s traditional way of welcoming

“The school is focusing on the different aspects of a freshman’s life. The symbolism is good because it shows [that] the university cares for the diverse aspects of college life both in the micro and macro level.”
Changes made Chung said that this year, there is the challenge of “[bringing] back the real OrSem feeling” after last year’s OrSem was moved due to measures to protect the students from A(H1N1). As such, one of the biggest changes in this year’s OrSem is the schedule. “Comparing it the experience of the freshies last year, of course for their point of view, OrSem is different since it is back Freshmen kick-start P5

InDesign
tool UseD

Redesign of The GUIDON’s 2010-2011 issue. Completed in fulfillment of the Graphic Design Editor’s duties.

nat’l dev not exclusive to Admin, faculty: rankings a challenge to soar higher leaders, says Ateneo congress
By Jose C. Cua and Dessa M. Jimenez By Bea l. Mandac and Karlos C. Ortega

STUDENT LEADERS are not the only ones who have to get involved to make a better Philippines— religious orgs and campus publications can also take part in improving the country. This was the thrust of the 27th Buklod Atenista, held from May 26 to 29. The Ateneo de Manila campus served as the host for this year. Buklod Atenista is the umbrella organization of the five Ateneo universities—Ateneo de Manila, Ateneo de Zamboanga (ADZU), Ateneo de Davao, Xavier University – Ateneo de Cagayan and Ateneo de Naga. “We come together every year, we

talk about particular issues for the year and possibly map out a way to work together for the coming year,” Sanggunian President Rob Roque said.
not a report card session For the 27th Buklod Atenista, the theme was ‘Engaging Ateneans for a Better Philippines’. Buklod Secretary-General Gio Alejo said that for this year, they wanted to change Buklod to more than just reporting what has been happening in each campus. “[Instead] of it being just a report card session, [we planned] it to be the driving force behind the activities that all student councils nat’l dev P10

THE ATENEO de Manila University once again showed what Magis means with its rise of ranks at the Times Higher Education-Quacquarelli Symonds Asian University Rankings this year. Ateneo is now in 58th place in Asia and ranked first among Philippine universities. This is an improvement from 2009, where Ateneo was 84th in Asia and third in the country. Loyola Schools Vice President (VP) John Paul Vergara said that they are glad that the Ateneo improved its position in the rankings and placed well relative to other Philippine universities. “However, we stress that we have always viewed these rankings with

caution as the results are very dependent on the methodologies used,” he said. “I reiterate what Fr. Nebres has always mentioned regardless of how well we place: rankings are important because they measure how the world perceives us, but we have to reflect on these perceptions and measures within our own view of our vision and mission,” added Vergara. Sanggunian President Rob Roque said this is very good news for the community. “It is a testament to the consistency of growth in Ateneo. The student government is happy with the [administration]’s consistency in its leadership despite the transition mode we had from the VP’s positions and the upcoming transitions. This is really a reason to celebrate,” he said.

Highlights of the year Vergara said that the Junior Term Abroad Program and other international linkages contributed to Ateneo’s good performance in the internationalization component. “The methodology used by QS depends significantly on the number of inbound and outbound student exchanges as well as on how other universities view us (academic peer review),” said Vergara. “Our internationalization efforts have obviously affected these indicators in a very positive way.” According to School of Science and Engineering Dean Fabian Dayrit, internal feedback—feedback from the school’s employees—also contributed greatly to our current ranking. School of Humanities Dean Maria admin, faculty P10

the Allied leAders

DOOMSDAY 1941

Beyond loyola WoRLd WAR StRiKeS once moRe
editor: Joan therese C. Medalla Layout artist: Franchino e. viceral

8

The GUiDon June 2010

The GUiDon June 2010

beyonD LoyoLa 9

the GUiDon 2010-2011
2010
Date

http://bl.theguidon.com

The 2010 election hype builds up as debates and campaign jingles begin saturating television and radio. But while the candidates are promoting a livelier election season, certain election matters—like automation, early campaigning, and the prospect of a no-el scenario—remain unclear.

Winston ChurChill
Promoted Philippine independence and vehemently opposed american influence; Absorbed the party into marcos’ Kilusang Bagong lipunan (KBL); Reorganized as United Nationalists Democratic Organization (uNiDo), with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections

Joseph stAlin
Promoted Philippine independence and vehemently opposed american influence; Absorbed the party into marcos’ Kilusang Bagong lipunan (KBL); Reorganized as United Nationalists Democratic Organization (uNiDo), with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections

frAnklin delAno roosevelt
Promoted Philippine independence and vehemently opposed american influence; Absorbed the party into marcos’ Kilusang Bagong lipunan (KBL); Reorganized as United Nationalists Democratic Organization (uNiDo), with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections

Newspaper layout and design
ProJect tYPe

the Axis leAders

war of the Super pOwerS
research By Franc richelieu

United Kingdom
Adolf hitler
Promoted Philippine independence and vehemently opposed american influence; Absorbed the party into marcos’ Kilusang Bagong lipunan (KBL); Reorganized as United Nationalists Democratic Organization (uNiDo), with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections

SovetSKiy SoyUz
benito mussolini
Promoted Philippine independence and vehemently opposed american influence; Absorbed the party into marcos’ Kilusang Bagong lipunan (KBL); Reorganized as United Nationalists Democratic Organization (uNiDo), with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections

United StAteS
hideki toJo
Promoted Philippine independence and vehemently opposed american influence; Absorbed the party into marcos’ Kilusang Bagong lipunan (KBL); Reorganized as United Nationalists Democratic Organization (uNiDo), with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections with Cory aquino as president; villar led the party’s revival in 2003 after being in hiatus during the 2001 elections

12 x 18 inches
Dimensions

PHiliPPiNe PoliTiCal parties have been criticized for surfacing only during the election period when they showcase their distinct platforms. How have these parties molded and modified their respective views on key issues throughout the years?

gRoSSdeUtScheS Reich

Regno d’itALiA

dAi nippon teiKoKU

By Franz Gutennacht

In A SURVEY conducted on January by polling body Pulse Asia, 18 percent of Filipinos have qualms about Comelec’s dependability while 34 percent are torn between whether to trust the institution or not. Regarding the Pulse Asia survey, Angeles Bishop Pablo David of the Catholic Bishops’ Conference of the Philippines (CBCP) asks, “How can we entrust the election of 2010 to [Comelec] if it could not be trusted with its count in 2007 [election]?” This low trust rating for Comelec, however, is not surprising given the tallying controversies that have sprung from the previous election. In the February recount of the 2007 elections, Comelec declared then re-electionist Lilia “nanay Baby” Pineda victorious over Pampanga Governor Fr. Eduardo “Among Ed” Panlilio. Also, in the December recount of the same elections, Roberto Pagdanganan and re-electionist Benjamin Dy unseated Bulacan Governor Joselito Mendoza and Isabela Governor Grace Padaca, respectively. Reports from the Philippine Daily Inquirer attribute the PanlilioPineda discrepancy to nickname confusion. During the tally, 2,500

votes for “Among Ed” were credited to Panlilio, but the rough hundred votes for “nanay Baby” were not credited to Pineda. At the recount, however, Comelec disregarded ballots for Among Ed and counted the votes for nanay Baby. This caused Panlilio to lose the slim 1,147 vote lead over Pineda in the 2007 count and thus, his gubernatorial seat. While Comelec refused to explain the Bulacan and Isabela discrepancies, Dy blamed “handwriting issues” for the mess. Dy claimed that in 2007, over 17,000 votes for Padaca had been cast in the same handwriting. When these ballots were disregarded in the recount, Dy won the race by 1,051 votes. “If there is discrepancy, the watchers must bring this up immediately,” says Oreta. She explains that as the numbers are totaled, watchers must also be quick to spot errors in computations. An entirely new set of watchers is employed for canvassing. Whether automation will prevent or worsen tallying discrepancies is still unclear. Oreta says, “Of course, it will be different this time, but no one really knows what will happen yet.” ■

The GUIDON
client

the puppet StAte
a Photoessay
research By Franc richelieu

PHiliPPiNe PoliTiCal parties have been criticized for surfacing only during the election period when they showcase their distinct platforms. How have these parties molded and modified their respective views on key issues throughout the years?

In a survey conducted on January by polling body Pulse asia, 18 percent of filipinos have qualms about Comelec’s dependability while 34 percent are torn between whether to trust the institution or not. regarding the Pulse asia survey, angeles Bishop Pablo David of the Catholic Bishops’ Conference of the Philippines (CBCP) asks, “How can we entrust the election of 2010 to [Comelec] if it could not be trusted with its count in 2007 [election]?” This low trust rating for Comelec, however, is not surprising given the tallying controversies that have sprung from the previous election. in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga governor fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor Grace Padaca.

In a survey conducted on January by polling body Pulse asia, 18 percent of filipinos have qualms about Comelec’s dependability while 34 percent are torn between whether to trust the institution or not. regarding the Pulse asia survey, angeles Bishop Pablo David of the Catholic Bishops’ Conference of the Philippines (CBCP) asks, “How can we entrust the election of 2010 to [Comelec] if it could not be trusted with its count in 2007 [election]?” This low trust rating for Comelec, however, is not surprising given the tallying controversies that have sprung from the previous election. in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga governor fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor Grace Padaca.

In a survey conducted on January by polling body Pulse asia, 18 percent of filipinos have qualms about Comelec’s dependability while 34 percent are torn between whether to trust the institution or not. regarding the Pulse asia survey, angeles Bishop Pablo David of the Catholic Bishops’ Conference of the Philippines (CBCP) asks, “How can we entrust the election of 2010 to [Comelec] if it could not be trusted with its count in 2007 [election]?” This low trust rating for Comelec, however, is not surprising given the tallying controversies that have sprung from the previous election. in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga governor fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor Grace Padaca.

In a survey conducted on January by polling body Pulse asia, 18 percent of filipinos have qualms about Comelec’s dependability while 34 percent are torn between whether to trust the institution or not. regarding the Pulse asia survey, angeles Bishop Pablo David of the Catholic Bishops’ Conference of the Philippines (CBCP) asks, “How can we entrust the election of 2010 to [Comelec] if it could not be trusted with its count in 2007 [election]?” This low trust rating for Comelec, however, is not surprising given the tallying controversies that have sprung from the previous election. in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga governor fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor Grace Padaca.

InDesign
tool UseD

marching to DeAth
research By Franz Gutennacht

deCember 9, 1941
in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga Governor Fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor grace Padaca.

deCember 9, 1941
in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga Governor Fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor grace Padaca.

deCember 9, 1941
in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga governor fr. eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and isabela governor grace Padaca.

deCember 9, 1941
in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga governor fr. eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and isabela governor grace Padaca.

deCember 9, 1941
in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga governor fr. eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and isabela governor grace Padaca.

deCember 9, 1941
in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga Governor Fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor grace Padaca.

deCember 9, 1941
in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga Governor Fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor grace Padaca.

deCember 9, 1941
in the february recount of the 2007 elections, Comelec declared then re-electionist Lilia “Nanay Baby” Pineda victorious over Pampanga Governor Fr. Eduardo “Among Ed” Panlilio. Bulacan Governor Joselito Mendoza and Isabela Governor grace Padaca.

PHILIPPINE POLITICAL parties have been criticized for surfacing only during the election period when they showcase their distinct platforms. How have these parties molded and modified their respective views on key issues throughout the years? How have these parties molded and modified their respective views on key issues throughout the years? How have these parties molded and modified their respective views on key issues throughout the years?

Sample layout for The GUIDON’s Beyond Loyola spread.

Features

The GUIDON

The director’s cut
Alvin Yapan talks about his Cinemalaya-winning film Ang Panggagahasa kay Fe

The director’s cut
Alvin Yapan talks about his Cinemalaya-winning film Ang Panggagahasa kay Fe

The director’s cut
Alvin Yapan talks about his Cinemalaya-winning film Ang Panggagahasa kay Fe
http://features.theguidon.com

Volume lXXXI NumBeR 4 SEPTEMBER 2010 | editor: Karen Louise B. Bolilia editorial Assistant: Karen Louise B. Bolilia layout Artist: Chino E. Viceral and Franchino E. Viceral

the GUiDon 2010-2011
2010

Walk this Way!
By Franc Richelieu

Date

Newspaper layout and design
ProJect tYPe

12 x 18 inches
Dimensions

ousing has been a problem since Marcos’ time, a problem wrought from poverty and draws poverty as well. However it may be rooted to or gives fruit to poverty, I can’t help but feel personally attached to the issue. It is unfair, unreasonable, and dehumanizing to live with the fear of waking up to see no more of the walls which housed a life. Now, we’re a little more watchful of our Freudian slips, frequently conscious of our lessthan-intellectual moments, or silently editing the possible grammatical lapses. Because we just might be Overheard.
Did you hear about…? Indeed, no class now is ever complete without someone hinting about the prospect of posting their teacher’s or classmates’ comments that made everyone laugh. “Overheard na yan! Overheard!” is a mantra that Ateneans now live vicariously by. The nonstop thread of quotable quotes and funny anecdotes mainly capitalizes on a wide array of unintentional, raw, and candid sound bites and antics heard and seen all over campus. Overheard is the unofficial Atenean sounding board, providing a pick-me-up for those days when school just seems so dull. From notable theology professors lambasting rival universities, to a history teacher’s disclaimer about students getting an automatic A just by taking their shirts off, to even the quintessential Atenean acronym, AMDG (Ang Matulog Di Ga-graduate)—everyone’s talking Overheard. Migoy says he wasn’t expecting for the group, now over 13,000 members strong, to become this viral. “I wanted a lot of people to join but didn’t expect the membership growth to be that exponentially fast,” he says. “It was pleasantly surprising.” From our world to yours Crowd favorites include anecdotes

H

from Fr. Adolfo Dacanay, and Fr. Roque Ferriols, and others that current students may not have even seen in campus, yet have been acquainted with through the online group. Overheard’s wall is a comical splendor, time machine, and inside joke all rolled into one. “Some Ateneans who graduated years ago even talked about being under the chemist Fr. Schmitt who is known to present-day Ateneans as a building!”says Migoy. More than just a feed, Overheard is also a two-way vehicle of transcending time. Through these brief narratives, Overheard bridges the gap between the past and the present.

Rode a cab to work today. Cab’s company name? M. Tigas. MLIA.”
—Beata Cuaresma

group. “I think that’s where the urban legends start.” Porio, clearly aware of her occasional presence on the feed, says Overheard fosters the chismis (gossip) culture. It only becomes unproductive and healthy when the stories stop being factual and objective. The varying perspectives of the posts also contribute in making Overheard rise to a league of its own. “The stories need not to be verbalized down the pat—it’s no longer a question of whether it is fact or fiction,” says Ariel Diccion, a Filipino instructor. The bigger issue here is that Ateneans are opening themselves up to the world—creating an online (and public) demonstration of the daily Ateneo life. The “Outsiders are not allowed” sign doesn’t really restrict anyone who’s not Atenean from reading the page.
Debunking the myth This transparency, so to speak, allows for the Atenean community to prove itself—we don’t always fit into the stereotype. “[Overheard narratives] are not the grand, sesquicentennial narratives of how Ateneo should be,” Diccion says. Instead, he likened Overheard to trickster tales, in a way that it shows the folly of higher authorities, rocking the pedestal by which they are on. At the end of the day, it is narrowing down the hodgepodge, away from all the pomp and circumstance, into something more basic and genuine. Daily accounts of how students shotgun their way through their algebra and accounting midterms, successfully talk their way out of trouble, experience literally and figuratively ‘fail’ and ‘FML’ moments, and even those downright ‘I can’t believe I just said/did that’ situations—all of them scream of humanity and accessibility. Associate professor Didith Rodrigo says, “[By posting on Overheard], it shows that we know Walk this way P2

if these Walls Could talk
The Third monTh of the year always seeks to contrast itself— goodbyes are made to the outgoing, but greetings are just waiting to happen.
The Third monTh of the year always seeks to contrast itself— goodbyes are made to the outgoing, but greetings are just waiting to happen but greetings are just waiting to happen The Third monTh of the year always seeks to contrast itself— goodbyes are made to the outgoing, but greetings are just waiting to happen but greetings are just waiting to happen The Third monTh of the year always seeks to contrast itself— goodbyes are made to the outgoing, but greetings are just waiting to happen but greetings are just waiting to happen The Third monTh of the year always seeks to contrast itself— goodbyes are made to the outgoing, but greetings are just waiting to happen but greetings are just waiting to happen

The GUIDON
client

InDesign
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Catedral de Manila

One of the new features of the redesign was the new colors of the section heads. Teal was used for the Features section as a sign of freshness.

iglesia de san agustin

“The group became an online space for alumni homecoming,” says Migoy. “It has a lot to do with the notion of ugnayan (connectivity), of celebrating a common culture and tradition that binds us together.” Junior Aisa de la Cruz, a consistent contributor to Overheard’s wall, says she finds delight in others relating to her entries. “I get to communicate with many other Ateneans that I don’t know personally,” she says. “[It] increases my network a bit.” “It’s another effort of the Atenean to create a public sphere. At the same time, it is also a form of social control,” adds sociology professor Emma Porio, Ph.D., pertaining to the teachers being discussed in the

iglesia de san ignaCio

iglesia de sto. doMingo

Inquiry

The GUIDON

The director’s cut
Alvin yapan talks about his cinemalaya-winning film Ang Panggagahasa kay Fe

The director’s cut
Alvin yapan talks about his cinemalaya-winning film Ang Panggagahasa kay Fe

The director’s cut
Alvin yapan talks about his cinemalaya-winning film Ang Panggagahasa kay Fe
http://inquiry.theguidon.com

VoluMe lXXXI NuMBeR 1 June 2010 | editor: Raymund Luther B. Aquino layout Artist: Franchino e. Viceral

the GUiDon 2010-2011
2010
Date

Newspaper layout and design
ProJect tYPe
Pater noster. Qui es in caelis: sanctificetur Nomen Tuum; adveniat Regnum Tuum; fiat voluntas Tua, sicut in caelo, et in terra.

Credo in Deum Patrem
By Francesco Vincenzi

PhoTo by FRANc RicheLieu

12 x 18 inches
Dimensions

TERRY* is a member of the Ateneo Cadet Corps. He undergoes intense physical training, which leaves him drained and sometimes bruised afterwards. After studying for school, he studies the basics of military science. He is loyal not only to his family and friends but also to the Corps’ chain of command. Besides making time for his barkada and family, he also allots time for the cadet corps. He admits that he has become jaded at the current state of the cadet corps. Yet he chooses to stay, despite the low morale, bad reputation, and lack of manpower and equipment for his training he has to go through as a cadet. As the cadet corps continues passing on its traditions, troubles continue to plague Ateneo’s resident military unit. Real to the cadets, these difficulties remain invisible to the community at large.
Strength in numbers? With only 88 cadets out of the required 350, Ateneo’s cadet corps fails in the numbers, according to RA 9163, or the National Service

Training Program (NSTP) Act of 2001. The law says 350 is a required minimum number of cadets for a Reserve Officer Training Corps (ROTC) unit to be recognized. The Act, however, provides a contingency measure if units do not meet the minimum requirement. Schools that lack students in both ROTC and other NSTP components–Literacy Training Service and Civic Welfare Training Service (CWTS)—are allowed to cross-enroll their students into other schools. Ateneo’s cadet corps last year had 88 cadets, with 49 cadets coming from Ateneo, and 39 cadets cross-enrolling from nearby Claret School of Quezon City. Combined, the Cadet Corps is still 262 short of the required number mandated by law. While this is a clear breach of law, implementation has been weak and those who don’t conform are neither penalized nor reprimanded. Cadet Major Gil Anthony Aquino, 1st Class, Ateneo Cadet Corps Commander, says efforts have been made to increase awareness and interest in ROTC. Just this March, the corps tried to

boost its numbers through its ROTC Week, titled “Invictus.” Outdoor activities such as wall-climbing and paintball were opened for all students. “The primary concern for us is to increase the number as much as possible, not necessarily to reach a minimum,” says Aquino.

rifles, swords and medic kits were provided for. “Medic requests often come and it’s unfortunate that the medicines and tools [the corps has] are inadequate to treat all cases,” she says. These difficulties in expenses are echoed by junior Frederick Lim,

Oh my god I can’t believe I’m just a year older than Justin Bieber.”
—Ludwig Austerlitz
a former Air Police cadet. While regular cadets may not have large additional expenses to bear, Special Flights and Cadet Officers, both of which take specialized courses, have a different story. A Special Flight cadet has to shell out about P10,000 in addition to the NSTP fee in the tuition. The additional costs cover the fatigues and other uniform add-ons and accessories they require. The gala

uniform demands the most expense as it costs about P7,000. Aquino clarifies that the expenses are considered a part of the additional responsibilities of the Special Flight and Cadet Officers. Although free uniforms and equipment are provided for cadets taking Advanced ROTC offered by the Air Force, not many Ateneans participate in the advanced program due to academic conflicts. “Whether one trains to become a cadet officer or a Special Flight cadet, he or she is never forced to do anything he or she doesn’t want to do. One can resign from training or from being a Cadet Officer or a Special Flight cadet anytime,” Aquino says.
A strong Navy The Ateneo Cadet Corps formally operates under the wing of the Philippine Air Force, while other universities trace their military affiliations to the Armed Forces’ other branches. The DLSU ROTC operates under the Marine Corps of the Philippine Navy. Unlike the Ateneo Cadet Corps, basics P2

The GUIDON
client

InDesign
tool UseD

Terry says that the small membership is a sign of how the corps is doing. “Nobody wants to join the ROTC and that’s a big problem,” says Terry.
“Cadet’s burden” Marie*, for her part, is vocal about her enjoyment with the corps. Nonetheless, she adds that it would much better for cadets if uniforms and equipment such as dummy

Maroon was used for the Inquiry section, as a sign of fearlessness of the investigative articles it presents to the readers.

BasiC NumBers
Research by Paolo B. Monteiro

PhiLiPPiNe PoLiTicAL parties have been criticized for surfacing only during the election period when they showcase their distinct platforms. how have these parties molded and modified their respective views on key issues throughout the years?

2005 2006 2007 2008 2009
English 10

564 583 633 628 407

141 155 127 154 149

237 166 412 192 342

Filipino 10

Math 1

the GUiDon
2010
Date

Logo
ProJect tYPe

5 x 5 inches
Dimensions

The GUIDON
client

Illustrator
tool UseD

A revised logo tha was used beginning in the August 2010 issue of The GUIDON. The logo has similar elements from the previous logo, yet having a more professional look.

BlUe Ballot 2010
2010
Date

Promotional poster
ProJect tYPe

11 x 17 inches
Dimensions

The GUIDON
client

Illustrator / InDesign
tool UseD

Promotional poster for The GUIDON’s Blue Ballot, a special coverage of the Sanggunian Elections.

the GUiDon GraDUation maGaZine 2011
2011
Date

Magazine
ProJect tYPe

6 x 9 inches
Dimensions

The GUIDON
client

InDesign
tool UseD

Special magazine issue of The GUIDON released during the Loyola Schools Graduation on March 25-26 2011.

inFerno
2009
Date

Book cover
ProJect tYPe

4 x 6 inches
Dimensions

School project
PUrPose

Illustrator / InDesign
tool UseD

Classic book cover design of Dante Alighieri’s Inferno.

el FiliBUsterismo
2009
Date

Book cover
ProJect tYPe

6 x 7 inches
Dimensions

School project
PUrPose

Illustrator
tool UseD

Jose Rizal’s El Filibusterismo, redesigned and incorporated illustrations to enhance the reader’s understanding of the said novel.

CHAPTER I

on THE uPPER dECk
Sic itur ad astra.

O
EL fiLibustErismo
José riZAL

ne morning in December the steamer Tabo was laboriously ascending the tortuous course of the Pasig, carrying a large crowd of passengers toward the province of La Laguna. She was

a heavily built steamer, almost round, like the tabú from which she derived her name, quite dirty in spite of her pretensions to whiteness, majestic and grave from her leisurely motion. Altogether, she was held in great affection in that region, perhaps from her Tagalog name, or from the fact that she bore the characteristic impress of things in the country, representing something like a triumph over progress, a steamer that was not a steamer at all, an organism, stolid, imperfect yet unimpeachable, which, when it wished to pose as being rankly progressive, proudly contented itself with putting on a fresh coat of paint. Indeed, the happy steamer was genuinely Filipino! If a person were only reasonably considerate, she might even have been taken for the Ship of State, constructed, as she had been, under the inspection of Reverendos and Ilustrísimos.....

el FiliBUsterismo
2009
Date

Book design and illustration
ProJect tYPe

Doña Victorina, the only lady seated in the European group, could say whether the Tabo was not lazy, disobedient, and capricious—Doña Victorina, who,

1

6 x 7 inches
Dimensions

School project
PUrPose

“ “

The remedy is very simple,” he repeated, “and wouldn’t cost a cuarto.”
The attention now redoubled, for it was whispered in Manila that this man controlled the Captain-General, and all saw the remedy in process of execution. Even Don Custodio himself turned to listen.

May Nature guard you in her deep abysses among the pearls and corals of her eternal seas,” then said the priest, solemnly extending his hands. “When for some holy and sublime purpose man may need you, God will in his wisdom draw you from the bosom of the waves. Meanwhile, there you will not work woe, you will not distort justice, you will not foment avarice!”

InDesign / Illustrator
tool UseD

THE End

Dig a canal straight from the source to the mouth of the river, passing through Manila; that is, make a new river-channel and fill up the old Pasig. That would save land, shorten communication, and prevent the formation of sandbars.”

Jose Rizal’s El Filibusterismo, redesigned and incorporated illustrations to enhance the reader’s understanding of the said novel.

KalenDYarYo
2010
Date

Calendar and illustration
ProJect tYPe

6 x 7 inches
Dimensions

School project
PUrPose

Illustrator
tool UseD

Sample pages of a Filipino and historical themed callendar, using illustrations made of circles, squares, and triangles.

loYola schools
2009
Date

Map and illustration
ProJect tYPe

17 x 11 inches
Dimensions

School project
PUrPose

Illustrator / Indesign
tool UseD

Redesigned map for Ateneo de Manila’s Loyola Schools.

ateneo actm
2009
Date

Logo
ProJect tYPe

2.5 x 6 inches
Dimensions

Ateneo ACTM
client

Illustrator
tool UseD

Logo proposal for Ateneo ACTM. The logo uses less elements, compared for the organization’s logo prior to 2010, while adding emphasis on the three rays symbolizing the three tracks of a Communications Technology Management major. The rays were colored in red, green and blue, to showcase the organization’s push for multimedia

matanGlaWin
2009
Date

Logo
ProJect tYPe

3 x 6 inches
Dimensions

School project
PUrPose

Illustrator
tool UseD

Mock logo for Matanglawin. The logo incorporates the three words in Matanglawin: mata, being the eye of the student body for social issues; tanglaw, the torch or guiding light that enlightens; and lawin which symbolizes the fearless views of the publication.

artillerY seconD G. a.
2010
Date

Promotional poster
ProJect tYPe

11 x 15 inches
Dimensions

Artillery
client

Illustrator / Photoshop
tool UseD

A simple and straightforward poster for Artillery’s second General Assembly which tackled numerous important issues.

sanGre aZUl
2009
Date

Postcard
ProJect tYPe

5.5 x 4.25 inches
Dimensions

School project
PUrPose

Illustrator
tool UseD

A humor-injected postcard design in commemoration of Ateneo de Manila University’s Sesquicentennial year.

‘til Death Do Us Part
2009
Date

Brainstormer
ProJect tYPe

17 x 11 inches
Dimensions

School project
PUrPose

Illustrator
tool UseD

This poster is a statement on the consequences of our continuing actions that destroy the environment.

the 38th Parallel
2009
Date

Brainstormer
ProJect tYPe

11 x 17 inches
Dimensions

School project
PUrPose

Illustrator
tool UseD

Poster that illustrates and summarizes the peoples’ growing divisiveness.

los DeFensores De manila
2011
Date

Illustration / poster
ProJect tYPe

11 x 17 inches
Dimensions

Personal
PUrPose

Illustrator / Photoshop
tool UseD

A personal project, experimenting on graphic design styles of the early 1900s.

olD FashioneD coat oF arms
2011
Date

Logo / illustration
ProJect tYPe

5 x 5 inches
Dimensions

Personal
PUrPose

Illustrator
tool UseD

A personal project, experimenting on graphic design styles of the early 1900s.

FEDERICO

MARTIN
Thesis
PUrPose

REGINA
Illustrator
tool UseD

retrosPect manila Part I: Branding
2010-2011
Date

Logo and branding
ProJect tYPe

Varied
Dimensions

Retrospect Manila is an interactive cultural map of pre-war Manila that aims to deliver appreciation, interest, and understanding of cultural and urban art and achitecture, history, and heritage conservation to the younger generations, since this topic is usually handled by older individuals who find it difficult to address these concerns to the potential future leaders in society.

retrosPect manila Part II: Maps
2010-2011
Date

Illustration
ProJect tYPe

Varied
Dimensions

Thesis
PUrPose

Illustrator
tool UseD

The map is one of the major components of the project. There are three maps created, each featuring a selected district of Manila. The first is Old Manila, which features Intramuros and the beginnings of the city,

retrosPect manila Part II: Maps
2010-2011
Date

Illustration
ProJect tYPe

Varied
Dimensions

Thesis
PUrPose

Illustrator
tool UseD

The second map is Central Manila, which features the city in the Commonwealth era, wherein proper urban planning was proposed and implemented for the city

retrosPect manila Part II: Maps
2010-2011
Date

Illustration
ProJect tYPe

Varied
Dimensions

Thesis
PUrPose

Illustrator
tool UseD

The third map in the project is Downtown Manila, focusing on the Binondo and Santa Cruz districts, which were once thriving business and cultural centers in the city.

retrosPect manila Part III: Interface
2010-2011
Date

Interface design
ProJect tYPe

Varied
Dimensions

Thesis
PUrPose

Illustrator / Flash
tool UseD

The map incorporates virtual tour guides to talk about the cultural stories that each of the places tell. Here the visuals and the facts are intertwined to create a story wherein the younger people can easily digest the importance of our heritage.

T H A N K yO U !
FRANCHINO VICERAL franchino.viceral@gmail.com http:/ /franchino.tumblr.com

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