SLAZENGER IN INDIA, LINKS UP WITH MAYOR INTERNATIONAL

lazenger entered the Indian market earlier this year, it to bring with it the benefits of competition. Now, the Siazenger, founded in 1881, is one of the largest sports companies lOrts manufacturing giant has signed a licence agreement in the world. Beginning with the manufacturing of wooden tennis 'or international Limited to produce, market and distribute of sporting equipment, including cricket equipment, balls rackets in the late 19th century, Siazenger is now a global brand with ,tball, basketball, interests in cricket, tennis etc.), sportswear and hockey and Siazenger Mayor International has signed the following players in India. ts shoes. has strong links with Shikhar Dhawan - Deccan Chargers, Bharath Chipli - Deccan Chargers, Iternational is one cricket, hockey and tennis. ; biggest exporters Rajoo Bhatkal - Royal Challengers Bangalore, " It has been the official ball ; ·equipment. With Deepak Chougale - Kochi Tuskers Kerala, Paras Dogra - Kings XI Punjab. supplier at Wimbledon for it has entered the over 100 years. Its interests : market, giving Irsthe opportunity to access world-class sporting equipment in cricket extend to the manufacture of some of the world's finest more reasonable than most brands. The agreement allows bats, keeping equipment, protective gear, luggage and accessories. ompanies to combine resources and expertise and produce Siazenger has also preViously sponsored Sir Don BradlJlan, Sir nt better suited for Indian conditions. Garfield Sobers, Sir Viv Richards and Sir Len Hutton and today lr, the English sports major, is a globally acclaimed name sponsors Paul Collingwood, Jacques Kallis, Tim Bresnan and :ialises in multiple disciplines. The company is currently Michael Clarke, to name a few. ld with internatiQnal cricketers such as England's Paul Jod and Matt Prior, South Africa's Jacques Kallis, New 3 Daniel Vettori and Australia's Michael Clarke. Siazenger ~rketinghead Sunny Singh, says his firm has been "looking ~ht opportunity" to enter the fast-expanding Indian sports ~nd equipment market. "We believe we have found the lrtner in the Mayor Group in achieving our objective of first 19 and then dominating a substantial share of this market,"
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,ment also entitles Mayor International Limited to utilise the )f all Siazenger-sponsored players and events to promote I in South Asia. ~tterof great pride for Mayor International Limited to have nto an association with a global sports equipment brand .tureof Siazanger," says Rajan Mayor, Managing Director International Limited. "We believe this association will transformation of the Mayor Group from India's leading urer and exporter of sports equipment to South Asia's lanufacturer, marketer, distributor and retailer of quality parel and equipment. I am also certain ;trength in South Asia will provide r with the perfect platform from enter into and grow in the an Market". lize the potential of this In, Mayor International as divided its Siazenger into three different ·equipment, apparel rear. It has also set up te marketing team for tical of this business. lment also entitles Mayor lal to use the domain and knowledge in marketing promotion of Siazenger, which Mayor International in creating arketing campaigns in South Asia.

ABOUT THE MAYOR GROUP
The Mayor Group has, since its inception in 1961, built a reputation for being India's foremost manufacturer and exporter of sports goods. Today, it efficiently serves a number of global brands in more than 40 countries, manufacturing and exporting a wide range of products as their original equipment manufacturer. The Mayor Group has several interests including the manufacturing and export of sports equipment, healthcare and education, each of which are carried on by entities forming part of the Mayor Group. Mayor & Company, the flagship company, specialises in the manufacture and export of hand-stitchE!d inflatable balls and boxing equipment. Its production facilities house a large pool of skilled workers who produce quality soccer, rugby, volley, handballs as well as a comprehensive range of boxing gear.

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