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into a CV-style format: - 8 UK jobs on 18 July 2011 - 2 UK job on 25 July 2011, 19 US - 1 UK job 1 August 2011 Survey scope: Intended to cover worldwide postings but European job searches were localised so I was unable to find localised search terms for content strategy/ist or to translate. Hence there is a US and UK bias. (Open to help with this if anyone is able to translate European language ads.) Note: essentially the info below is acting as a data dump and an initial recording of the type of skills and requirements that employers are seeking when hiring for a content strategy role. It’s a little messy but it builds an interesting picture of the current market requirements. Titles advertised for: Lead content strategist Head of content strategy Head of Online Content Strategy Web Content Manager Global Digital Marketing & Media Manager Senior Content Manager Freelance Content Strategist Head of content Content Strategist/Copywriter Content Strategist & Designer Content strategist/IA Senior-level Interactive Content Strategist Senior Web Content Strategist Content Strategist Freelance New York City eCommerce Digital Content Strategist Content strategist Social Media Content Strategist / Interactive Copywriter Social Content Strategist Digital content strategist Head of Content Strategy Rates £45-55K [head of CS] £55000 - £65000 per annum + bonus and benefits (senior CS) £24000 - £28000 per annum + £4k bonus (web manager) £50k approx (head of content Tui) $75-100,000 (digital content strategist Grow) 75-80k (3 month contract to perm) to start ASAP Disciplines, departments, purse strings Sales & Marketing/Comms
UX/IA Locations London and various UK/regional NYC, California & various US/regional Employers B2B B2C e-commerce Comparison sites Consumer brands Advertising Agencies Marketing consultancy University / training orgs Character traits Curiosity about the inner workings of the ”interweb” Can spot opportunities for improving content at strategic and detailed level Ambition, drive, creative spark Skills / tasks responsible for managing the Content Management team in order to drive sales liaise with various internal and external teams in order to develop the marketing, email and content strategy that will drive traffic to the site and increase conversion leading and managing effective worldwide Web content strategies. expertise across the marketing mix, especially digital and social ability to lead and build teams create and continually develop the content strategy write and edit extensive content for the site (from short product descriptions to lengthy buying guides or regular insightful blog entries). You must have knowledge of SEO and social media. Champion content Lead and grow the content practice Primary responsibility for the quality, strategy and integrity of all content initiatives Identify and leverage opportunities for content and digital business growth from existing clients Identify and leverage opportunities for content and digital business acquisition from new clients Responsible for not only what is written in terms of descriptive content but also to look at their online point of sale technology and make the necessary changes in terms of usability Drive traffic and measure metrics. Content Strategy includes all content of the website including TEXT, PAGE DESIGN, USABILITY and WEB ANALYTICS. Review all descriptive content that is acquired and displayed on the ecommerce website - Identify and deliver a strategy to acquire more content and manage current
content - Drive and deliver on overall content strategy to improve conversation with minimal costs - Look at customer usability of the ecommerce website and make necessary improvements * Content management and product merchandising and develop their strategy * Content writing and editing - short product descriptions to lengthy buying guides * Moderate their forum and support social media * Ensure copy is optimised for SEO * Report on traffic and campaigns support and develop new product launches, new functionalities, brand initiatives, value and campaigns with web content and assets as required. commercially minded and experienced Senior Content Manager strong copywriting, editing and communication skills excellent written English ability to work to deadlines and at pace. - Putting in place a targeted content strategy through the development of customer segmentation The Freelance Content Strategist will play a major role in shaping the editorial content and voice of HUGE and our clients. The role spans the lifecycle of a project from initial strategy discussions to conceptualizing project solutions to developing content features that attract and retain users while maintaining brand integrity. The Content Strategist will collaborate with HUGE interaction designers, developers, and graphic designers to create interactive content solutions. TUI: Identify missing content and information about our products and service pre- and post-booking Source, generate, structure and manage the necessary information types required to effectively sell and service holidays across sales channels (call centre/online/retail agents) Audit and continually improve the relevance, accuracy and timeliness of content already managed by the business Develop processes and technology to drive collection and storage of holiday content from a variety of sources To oversee the distribution of this content to the relevant sales channel 1. Content strategy In order to understand the requirements for content it will be necessary to seek to understand customers’ and agents’ needs for different types of information throughout the customer journey.
Highlight and prioritise the requirements for: • new content not currently generated/managed by the business • an increased level of detail in existing content • new sources of content to add credibility and richness to the experience Put a focus on ROI to ensure that the content to be generated and managed has a clear customer outcome that adds value to the customer experience, and therefore the business. 2. Sourcing, collation and generation of content Create and execute a content plan for the business, defining what needs to be created, by who, when and how. In line with brand definitions, ensure that editorial guidelines are used for tone of voice, style and formats for different content types. Drive robust processes for generating content into existing teams to ensure our own travel and product expertise is a core part of our content. Collate the content into manageable formats suitable for publishing via customer-facing websites, email, intranets and brochures. Identify the optimum technical solution for storage, maintenance and archival of the data 3. Content management Define and manage the processes required to keep content updated, and when necessary, archived. Develop the systems to make these processes as straightforward and efficient as possible. 4. Publishing Working closely with our online, marketing, IT and brochure production teams, define distribution to the relevant channel, as far as possible, develop our capability to publish on the same day Organize and manage content for small and large-scale projects, including creating information hierarchies and structures. Create design briefs, which outline the desired outcomes, key messages, voice attributes, and audience for your content. These are based on site needs, business objectives, and product knowledge. Create final copy for eBay’s user interface and emails, including in-flow help and other messaging. You will collaborate closely with the interaction designer and product manager in an iterative process.. Provide guidance and input into content created by the eBay Customer Support content team, including help pages, emails, knowledge base articles, and automated customer support scripts. Utilize methodologies such as user research, competitive analysis and content audits, to ensure high quality design and content delivery.
Uphold and evangelize content quality standards. Help the team in shaping and maintaining consistent writing style and voice across the site. Communicate and present your work to the larger team, and be able to defend your work with a solid rationale. TCG: The ideal candidate will have: a solid understanding and experience in crafting content for web, mobile, tablet, applications and social media experience in B2B e-commerce, financial services, payments, or retail industries strong understanding of user-centered design and the role well-crafted content plays 7+ years professional experience in crafting content for the web with an emphasis engaging and guiding the user previous demonstrated experience creating content for demos and video Dell: Expert within defined subject area. Integrates deep subject matter expertise with In-depth knowledge of professional standards and trends within the Technical Communication industry Storage business goals and strategy Focuses on planning the content and defining deliverables for major, global Storage projects. Identify the output and presentation requirements for a particular set of content; determine the best medium for content. Influence writers and editors to help the user get to the task. Train writers on how to optimize writing time, be more efficient, and keep clear and simple goals. Author content as required. Define the overall design for the content, negotiate and work to find the best solution for EQL-specific goals. Understands impact of emerging business trends and their implications for Dell EqualLogic products and its customers. Define the overall design for the content, negotiate and work to find the best solution for EQL-specific goals. Works collaboratively with other Dell content strategists in other Business Units. Leadership Focus on planning the content and defining deliverables for major, global Storage projects. Provide leadership and initiatives on both strategic and tactical levels. Drive prioritization of projects based on product road maps, EqualLogic business
requirements, resource availability and budget allocation Develop solutions to business problems through in-depth analysis, coordination and negotiation with key decision makers. Coordinate activities with engineering teams, base teams, other documentation teams, and translation liaisons, to ensure execution according to plan. Structured content Evangelist and Customer Advocate. CampbellEwald: • Developing content strategies based on client business objectives and user needs • Determining projects' overall content requirements and potential content sources • Developing innovative solutions for content presentation, including content management, workflow, maintenance, and optimization • Recommending and planning for content delivery across appropriate channels • Working with client to enhance, edit and reformat legacy and newly created content • Ensuring content conforms to Search Engine Optimization best practices • Setting guidelines for the editorial tone, style, and voice of all content • Develop and manage content governance models, including processes and dependencies such as key roles (e.g. author, editor, approver, reviewer etc.) and responsibilities per role • Author and deliver presentation of key findings to Account Services and clients Razorfish: The Senior Content Strategist is responsible for overseeing all content requirements, and creating all content strategy deliverables (content audits, gap analyses, taxonomies, metadata frameworks, style guides, content migration plans, etc.) across the project lifecycle. Collaborating closely with the Information Architect as well as people from our Creative, Strategy and Technology groups, you will be critical to defining the content needs of web sites and applications our teams create, and to working closely with the client to ensure the necessary content is sourced or otherwise generated. Ideal candidates will have a healthy sense of humor, and are ready to finally work in a place where they are no longer the smartest person in the room. Core Duties/Responsibilities: • Developing content strategy based on client business objectives and user needs • Determining projects' overall content requirements and potential content sources • Developing innovative solutions for content presentation, including content management, workflow, and maintenance • Creating taxonomies and metadata frameworks for grouping and tagging
content • Working with client to enhance, edit and reformat legacy and newly created content • Ensuring content conforms to Search Engine Optimization best practices • Developing or overseeing development of all content to be included in the solution • Setting guidelines for the editorial tone, style, and voice of all content • Develop naming conventions, instructional copy, and other interface textual elements • Establishing a style guide and editorial procedures for all written elements of the site • Overseeing content migrations and preparing documentation to do so • Developing content indexes and mapping documentation for the new site. Marvell: Qualifications • Strong writer and editor comfortable matching his or her writing style to various web projects spanning both technical and non-technical subject matter • Strong communication, interpersonal and project management skills • Multi-tasking could be your middle name • Collaborate with internal and external web teams for design, production, programming, or other project fulfillment • Proficiency with MS Office suite and familiarity with HTML authoring tools – acronyms like HTML, CSS, JS and XML should be familiar to you • Familiarity with SEO concepts and web analytics systems • Working familiarity with Photoshop and other Adobe products a big plus • Bachelor’s degree in business administration, journalism or related field (or commensurate experience) F/L NYC: Strategic: – Develops and oversees online content strategies, including voice and tone, customer- and business-centric site goals, prioritization of site content - Experienced with content localization (internationalization). - Understands SEO best-practices – Collaborates to define and oversee site taxonomy. – Understands and aligns with online content strategies. – Evaluates ways to improve how content is handled throughout the content lifecycle. – Analyzes content creation and production methods. – Collaborates to provide training and support to content developers and stakeholders toimprove understanding of and help them embrace the content strategy model. Tactical: – Conducts content inventory/audits. – Creates content models to identify necessary areas of content. – Defines and categorizes the types of information and their priorities on a page-level basis. – Creates editorial calendars. – Conducts stakeholder interviews to identify and prioritize content
needs. – Develops content specs that provide a framework for content developers to create content that aligns with the content strategy and site structure. – Reviews and validates site labeling against strategic guidelines. – Implements improvements to content development and delivery throughout the content lifecycle. – Recommends and implements practices to increase efficiency and effectiveness of content development and production. Chicago IA/CS: Conduct and participate in concept generation activities including the development of: user profiles, user scenarios, organizational models, task models and feature lists. Create process flows, site maps, wireframes, and prototypes that will advance the company's user experience design and development mode. Develop interactive prototypes that demonstrate the team’s vision to the business and customers. Conduct end user needs assessment and task analysis using appropriate techniques, e.g. interviewing, ethnography, site usage data analysis, etc. Belk: Facilitating brainstorming sessions to effectively deliver winning content strategies with cross functional teams – merchandising, operations, marketing, advertising, IT. Project managing to ensure all projects have a complete detailed execution timeline, accountabilities are understood and deadlines are met. All project communications will be the responsibility of the content strategist meeting agendas, summaries, status updates, live notices, ongoing reporting and final post mortems. Organizational alliances: Work closely with merchants on all content planning for each of their product categories. Concept content with SEO best practices, while balancing needs of merchant and needs of customer as well as Belk Brand. Work closely with Design/UX areas to present conceptuals in a storyboard format for review and approvals. Understand the use cases and paths for all content recommendations. Work closely with Online Marketing Manager to ensure enough planning and promotions to attract sufficient traffic to the content. Work closely with Analytics team to understand measures of success for each content piece and ensure pre and post reports are completed. Works closely with Production/Development Manager to QA the fully developed content pre and post live stage. Achieve a ‘perfect store’ as it relates to content. Fully understand the capabilities of our systems to ensure content ideas are feasible, yet help identify solutions to roadblocks as encountered.
Works closely with advertising team to ensure content for all corporate campaigns are adequately represented on belk.com by participating in advance planning. Works closely with customer relationship marketing team to ensure content is resonating with the Belk customer and building loyalty. Effectively responds to content requests in a timely professional manner. Must be able to take a non web optimized content request and effectively deliver an engaging, interactive, memorable experience for our customers that connects with them on a rational as well as emotional level. Must be able to deliver persuasive presentations of ideas, as well as post mortem reports with actionable findings. Must have a keen understanding of web site information architecture, taxonomies and site mapping. Must apply best practice SEO, as well as best practice fashion merchandising principles to fully deliver a Belk branded experience online. Must be able to catch finest details in mistakes before they go live on belk.com Must be able to think like a Belk customer. Cypress HCM: The duties and responsibilities of the candidate will involve leading the development, organization, and management of content as it pertains to all projects and in concert with designers, copywriters, strategists, UX leads technical professionals and other project team members. The candidate will set strategy for all website content, including descriptive content, information, nomenclature, headlines, visuals, rich media and presentation materials. Substantial experience in developing interactive content, managing online content strategy for various types of websites, and overseeing content creation in other digital and offline media. The Content Strategist identifies content that is meaningful to our clients, develops the end-to-end processes and procedures for content creation, approval, storage, and retrieval by multiple cross-functional resources, and champions the practice of Content Strategy as a key differentiator for us. Overall, this candidate is a primary point of strategic continuity for content across multiple programs and initiatives, and has an innate knowledge of both online and offline content strategy. The candidate will be required to collaborate effectively and efficiently with design, user experience, technology, strategy, video and account teams as well as have an innate sense of brand exploration and integration. Sapient Nitro: The Senior Content Strategist has significant experience and expertise in
Content Strategy. He or she has led tracks of content strategy work for large, high-volume, complex projects. The Senior Content Strategist understands digital and interactive as well as components of enterprise content strategy (CS) efforts. He or she has the skills necessary to lead others crossfunctionally and evangelize CS principals and methods, applying and disseminating content best practices as part of a larger, cross-functional team. He or she will collaborate with Creative teams which include members of Experience Design (Information Architects, Usability Testers, etc.) and Brand and Visual Designers as well as members of the Technology teams to understand and help support client initiatives. Responsibilities: · Providing content strategy recommendations to clients based on information obtained through content inventories, current-state analysis, site audits, competitive assessments, user testing, and Website metrics. · Understanding the role of content, not only within the Web and marketing channels, but within the enterprise as a whole, and designing towards solutions to reflect those requirements. · Understanding how to build Taxonomies and/or Thesauri. · Designing workflows for publication and content lifecycle processes that include: content acquisition; content creation; review and approval cycles; localization models; content publishing; content analysis and content optimization and/or content archival. · Understanding any number of content technologies including: content management systems, metadata and taxonomy management tools, migration tools, analytics tools. · Creating or reviewing Website structure and nomenclature for the most intuitive presentation of content · Understanding how to create a content strategy roadmap and plan for clients. · Establishing and/or maintaining editorial standards and accuracy/quality of content · Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more · Generating or overseeing a content matrix for all content assets within the proposed solution, including related assets · Management of content strategy teams on $MM projects · Frequent travel may be required High St Partners: Create and execute a corporate social media plan to enhance HSP’s brand and brand awareness Transform raw information into inspirational and persuasive content for use in social media (linked IN, Facebook, YouTube and twitter), case studies, collateral, white papers and webinars Work with business units to develop original and curated content Master “customer voice” to optimize connections with target audiences and personas Monitor social media sites and coordinate/write responses Ensure all content is on-brand, consistent in terms of style and quality, and
optimized for SEO Monitor corporate brand and relevant keywords throughout various social media channels using marketing automation and social media monitoring tools Work closely with marketing team to ensure effective distribution of content Measure effectiveness of results and adapt quickly to optimize performance Financial services, large site build: - Develops and oversees online content strategies, including voice and tone, customer- and business-centric site goals, prioritization of site content - Experienced with content localization (internationalization). - Understands SEO best-practices - Collaborates to define and oversee site taxonomy. - Understands and aligns with online content strategies. - Evaluates ways to improve how content is handled throughout the content lifecycle. - Analyzes content creation and production methods. - Collaborates to provide training and support to content developers and stakeholders to improve understanding of and help them embrace the content strategy model. Tactical: - Conducts content inventory/audits. - Creates content models to identify necessary areas of content. - Defines and categorizes the types of information and their priorities on a page-level basis. - Creates editorial calendars. - Conducts stakeholder interviews to identify and prioritize content needs. - Develops content specs that provide a framework for content developers to create content that aligns with the content strategy and site structure. - Reviews and validates site labeling against strategic guidelines. - Implements improvements to content development and delivery throughout the content lifecycle. - Recommends and implements practices to increase efficiency and effectiveness of content development and production. FindLaw: Key Responsibilities Production Track legal news and developments on a daily basis, using multiple information sources Identify current legal event topics for articles and/or blogs, specific to each customer's practice, geography and marketing strategy Produce legal/current event articles or blogs (based on assignment and product guidelines) that contain accurate, unique and compelling copy consistent with the customer's practice area and geographic location
Conduct customer interviews to finalize the topic focus area Adhere to Informational Content best practices in tagging, keyword usage, headline creation, content optimization and basic SEO Use performance measures to constantly refine and improve writing performance Track delivery and status of content instances Drive timely delivery of recurring content and provide regular status/tracking of it Projects Work with the Content team to understand and provide input on best practices for Informational Content Identify opportunities and solutions for process improvements Test new business systems for functionality Lead or represent team on content and cross-functional committees/initiatives Manage special projects as requested Strategy Manage high-end, complex client relationships Work closely with clients to understand their marketing objectives and strategies Partner with the SEO team to deliver content that supports the client's marketing strategies Skills Excellent client consulting skills (i.e. interviewing, research, generating ideas, etc.) Excellent writing skills with demonstrated ability to successfully write for the web Strong ability to prioritize and handle multiple projects simultaneously Excellent time management/organizational skills Ability to work independently, including editing your own work and the work of others Attention to detail Works well in a team environment, embraces change and is highly adaptable Deadline driven Strong relationship building skills Modis: The Web Editor/Content Strategist will be an advocate for client's editorial voice, brand and user-centered content strategy. Working closely with Interaction Design, Visual Design and Usability Testing, the Web Editor/Content Strategist will develop requirements in collaboration with business stakeholders, devise effective content and architecture solutions, and implement them. The successful candidate will have the ability to add value to stakeholder requirements with user-centered strategies that drive online business success. The candidate will be able to apply business sense and marketing
savvy to construct pages, site sections and entire microsites to satisfy these needs. The Web Editor/Content Strategist must be a strong web writer who can construct compelling UI copy to help users understand and complete tasks, and convey complex health insurance product and service information in a way that is easy to understand and act upon. To be successful in this role, the candidate must be a team player, possess the ability to work independently, and have a passion for learning our business and products. Key Responsibilities: • Work closely with eBusiness Portal teams, Marketing, and business partners to translate requirements into effective content and information architectures that drive user adoption rates for self-service features, retain members, increase revenue from online applications, and precisely communicate product features and benefits • Implement and evangelize online editorial style and standards across all web properties, while clearly defining new product features and reinforcing the Blue Shield brand • Write, edit, and proof content • Contribute to the identification of unmet site-wide needs by suggesting navigation and content improvements, contributing to strategic solutions • Gather project requirements and explore strategic content design and solutions that clearly fit business goals and user goals, while promoting the Blue Shield brand • Effectively and convincingly prepare and present content recommendations to product managers, business unit clients, and executives • Embrace and implement SEO best practices to support findability, usability and marketing objectives by optimizing on-page content, content structures and metadata • Will take direction from the Senior Content Strategist, but will often need to work as a content lead to explore and create successful content and navigation solutions • Work closely with the product, engineering and QA teams to support implementation and QA efforts • Participate in formal and informal content critiques; give effective feedback to peers • Serve in a supporting role in the planning and development of web portal capabilities Target: Join the Target.com interactive team, where your goal is to make the multichannel shopping experience as simple, secure and enjoyable as a visit to your local Target store. You'll develop strategies that drive sales and innovation while creating a fast, fun experience that inspires guest loyalty. Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals. As a Social Content Strategist, you'll take the lead as
you… Develop and socialize Target's vision, mission, and strategy for social and informational product content based on guest insights, competitive landscape, and content expertise. Co-lead total enterprise social strategy development and alignment by leading, partnering and aligning other Target.com teams, Marketing and PR Communications. Effectively communicate and gain buy-in from Sr. Leadership on a regular basis Develop and evaluate strategic opportunities, including evaluation criteria and ROI Determine roadmap, manage execution, and deliver milestones under established timeline. Collaborate with product content strategists and category planners to ensure holistic guest experience with product content. Collaborate with category content planners and marketing teams to develop content strategies and operationalize social and informational development first-time processes. Create and manage resource forecasting and planning Determine measures of success, reporting strategy, and execution to deliver on goals Manage technology roadmap and service providers as needed GROW: Responsibilities: -Assessing content from a usability, brand, editorial and structural point of view -Creating brand and editorial strategies and help the client develop brand voice -Collaborate with creative team members to determine the conceptual and copy direction of branding and advertising initiatives -Interact with project teams to understand business objectives and audience demographics -Define recommendations and set the strategy for all content assets, from descriptive content, information architecture, nomenclature, headlines, visuals, rich media, presentation materials to SEO and metadata guidance -Assess globalization and localization considerations -Create content inventories to catalog and organize web site content -Create and manage content matrices for the assignment and tracking of new content
-Develop a competitive site analysis/gap analysis -Create taxonomy/nomenclature lists and definitions -Develop, maintain and enforce editorial style guidelines -Define the editorial workflow for client projects -Recommend and create governance plans and CMS software as well as advise clients on who to best align resources with content development and management plans -Demonstrate high quality standards across all deliverables Key deliverables include: -Content inventories and assessments -Editorial strategies -Gap assessments -Style guides -Copywriting -Publishing workflows -Metadata schemas -Work break down structures and project estimates -Content Matrix -Analytics review and recommendations Furman’s: develop short- and long-term strategies to create and maintain university web content refine and enforce university content style guidelines collaborate closely with Admission and Development staff to guide the development of web content provide training and support for effective web content collaborate with Marketing office staff including writers, designers and a videographer to produce original web content oversee staff of student workers who help maintain aspects of university site perform regular content audits of all university web pages develop and routinely monitor web site analytics, test alternative content, and generate regular reports on progress insure content is optimized for search engines and adheres to commonly accepted web standards maintain and refine site-wide information architecture stay abreast of current theory and practice in content strategy develop social networking content strategies and monitor changes in the field to inform such strategies Hilton:
You will ensure that the Hilton Worldwide web presence provides consistent, user-centric, and engaging content that aligns with the Hilton Worldwide portfolio of brands and supports our overall web strategy -- while upholding our Web copy, style & SEO guidelines including quality standards and brand voice.These strategies will be based on business objectives and customer needs including editorial planning, management and deployment in multiple channels including, but not limited to, brand.com, third-parties, e-mail, mobile and social media.The Content Strategist will translate ideas and concepts into Web-based realities and site content by acting as the bridge between content producers and the implementation and optimization team(s). They will, under guidance from the CML leadership team, help manage partner expectations, scope and budget discussions and project communications by creating specific reports, documents and presentations that clarify where the team is going and why.The Content Strategist will be accountable for managing and overseeing multiple strategy projects. They are responsible for providing team members with understanding customer behavior, managing insights projects, performing analysis and writing reports and POVs. Champion content across all accounts and be the spokesman externally for all projects and initiatives related to content strategy and development. • Lead and grow the content practice within the agency. • Primary responsibility for the quality, strategy and integrity of all content initiatives delivered to assigned clients • Identify and leverage opportunities for content and digital business growth from existing clients • Identify and leverage opportunities for content and digital business acquisition from new clients • Support cross-company new business efforts as required • Integrate with the content and digital community across Engine
Requirements Considerable and demonstrable experience as a Content Strategist. • Experience within a senior management role, ideally agency side • Bachelors’ degree (BA/BS) from a recognised university or college • An in-depth understanding and passion for sport and entertainment sponsorship and marketing
• A strong understanding of PR, communications, social media, advertising and marketing across all media • Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment working in multi-disciplinary skills • Budget management experience • Effective problem-solving skills including the ability to assess situations, evaluate options and make decisions • Ability to successfully manage and deliver multiple projects in a deadlinedriven environment Bachelor's degree in Journalism, Marketing Communications, Business or related field of study and 2-4 years relevant industry experience A minimum of three years of experience developing and managing online content strategy Minimum of 1 year experience with web analytics and Internet research/reporting tools Minimum of 2 years experience creating compelling content for different kinds of interactive media including websites, email newsletters, and social media Minimum of 1 year experience with content organization, presentation and workflow tools. Digital content development experience required. Proficiency in MS Office suite (Powerpoint, Excel, Word, Outlook, etc.) Graduate degree in Business, Marketing, English, Journalism, Media Studies, Library Sciences or related field Business strategy and creative planning background. Social media experience, specifically in the area of content management and community management preferred. Hospitality industry experience or experience in brand cross-matrix organizations (i.e. Financial Services) preferred. 1 year of experience managing or working on global/regional business outside of the U.S. Working knowledge of latest CMS technology.Proficiency with MS Word, Excel, PowerPoint and Outlook In order to apply to this position, you must be legally authorized to work in the United States; Hilton Worldwide will not be providing visa sponsorship for this position. You must also be able to communicate effectively in English, both verbally and in writing.
Qualifications include: Bachelors Degree with 3-4 years experience in related field such as writing, web content development; strong familiarity with and understanding of current theory and practice in web content strategy and content development; ability to work effectively and to lead cross-functional teams, and to act as a consultant and advisor to faculty and staff; familiar with HTML, CSS and web standards; expert knowledge of Google Analytics or similar web analytics service; and outstanding writing ability and oral presentation skills. Requirements: -A degree in English, Journalism, Communications or a related field -4+ years in an advertising or marketing agency (traditional or interactive) prefered -Substantial experience in developing interactive content, managing online content strategy for various types of websites, mobile applications and tablets, as well as other digital and offline media platforms -Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution -Ability to work on multiple projects simultaneously and effectively juggle different writing demands -Understanding of graphic design and an appreciation of the interplay between textual and visual elements -Experience concepting and writing for traditional media including broadcast print and other collateral as well as internal supporting documents such as statements of work, marketing plans and presentations -A strong understanding of Web trends and technologies -A solid understanding of marketing and advertising principles -Exceptional writing skills and attention to detail -Strong leadership and collaboration skills Requirements Four-year college degree with focus in marketing, communications or related fields preferred. 8-10 years experience History of delivering superb results Strong creative problem solving skills Demonstrated ability to lead and motivate cross-functional initiatives to execution. Self-starter and able to thrive in a highly dynamic environment Candidate must posses: • Excellent writing and editing skills, with a strong command of best-practice web content standards • Ability to act as an advocate for the customer
• A strong understanding of user-centered design and navigation principles • Ability to operate effectively and collaboratively on a cross-functional team that includes Interaction Designers, Visual Designers, Content Strategists, Web Editors and Usability Researchers/Testers • The creativity and ingenuity needed to create content strategies that balance user needs with business/legal requirements • Excellent communication, speaking and presentation skills • Excellent customer service skills with ability to work with all levels of the organization Qualifications: • Bachelors Degree • Minimum 5 years experience writing, editing and optimizing content structures for major customer-facing websites • Working knowledge and understanding of content management systems and web technologies • Working knowledge of user-centered design documentation systems such as wireframes, prototypes, comps and design specifications • Working knowledge of Photoshop, Visio, Axure, Acrobat and InDesign Skills: Trn/Doc - Technical Writer Trn/Doc - Content Developer (websites)
Minimum Qualifications JD Required Experience 2 years professional content writing (preferably for online media) Legal practice experience preferred Legal journal experience preferred Knowledge Expert online research skills (Westlaw research preferred) Basic Search Engine Optimization (SEO) standards Familiarity with AP style preferred • Demonstrated ability to lead content strategy across the entire web development process • Thorough understanding of how to communicate effectively in a digital environment • Experience with content management systems, digital asset management, databases and SEO best practices • Expert level attention to detail • Excellent oral and written communication and presentation skills • Experience in client services and negotiating business decisions • High tolerance for ambiguity matched only by your desire to organize it • Willingness to travel Required Experience:
• 5+ years experience in creating/writing content for Web or other digital media • Degree in related field, such as English, journalism, technical writing, or library science • Previous experience in professional print, digital or broadcast media • Advanced proficiency in the MS Office Suite, and working knowledge of design tools such as Visio and InDesign
Experience with e-commerce is strongly preferred Highly motivated individual with a strong empathy for selling holidays online Command the respect of his/her peers Lead the content strategy of the business Previous experience of managing content in a web environment Passionate about delivering great customer experiences Minimum requirements include: excellent oral, written, and editing skills; 5+ years of professional writing experience, with 3+ years writing web content; BA degree in English, Journalism, Technical Writing, User Experience, or related field; ability to craft creative solutions to enable a better user experience; web portfolio or writing samples that convey voice and tonal consistency; strong understanding of user needs; strong understanding of the role of nomenclature and instructional text in guiding users; self-motivated, effective problem solver who can prioritize and manage work load and meet critical project milestones and deadlines. This is an onsite position that can go 6+ months with the possibility of going full time for the right candidate. Preferred Knowledge l Experience in the storage industry, preferred. l 10+ years in the field of information architecture and content strategy. l DITA XML, Madcap Flare, FrameMaker, XML, HTML, RoboHelp Required Skills l Must have demonstrated experience delivering topic based, structured content projects l Must have demonstrated experience delivering software information products. l Must have experience working with a variety of content management systems. l Must have strong project management skills. 6+ years experience leading mid to large-sized projects from planning through delivery. l Must be able to work in a fast-paced, complex, technical environment. • Demonstrated ability to lead content strategy across the entire web development process • Thorough understanding of how to communicate effectively in a digital environment • Expert level attention to detail • Excellent oral and written communication and presentation skills • Experience in client services and negotiating business decisions • High tolerance for ambiguity matched only by your desire to organize it
Here’s what would be super cool: • 5+ years experience in creating/writing content for Web or other digital media (interactive or marketing agency experience preferred) • Degree in related field, such as English, journalism, technical writing, or library science • Previous experience in professional print, digital or broadcast media • Experience with content management systems, digital asset management, databases and SEO best practices • Expertise (at minimum working knowledge) of digital PR and social media best practices • Mad skillz with OmniGraffle/Visio, Keynote/PowerPoint, Excel/Numbers, and analytics suites The Senior Web Content Strategist focuses on content development and editorial strategy across web launches, projects and other assigned content areas across Marvell’s portfolio of web properties. This is a hands-on multihatted role, which proactively participates or leads projects from scope to completion. Responsibilities include program/content management of assigned web initiatives and strategies. Ideal candidates demonstrated strong writing skills and are both web-production and web-operations. This is a rollup-your-sleeves-and-get-it-done position. Responsibilities • Strategically own assigned content initiatives from scope to launch including post-launch analysis and ongoing editorial strategies • Manage and execute social media strategy working collaboratively with PR team • Utilize methodologies such as user research, competitive analysis and content audits to drive high quality content design and delivery • Uphold and evangelize content quality standards. Work collaboratively to establish consistent writing style and voice across site. • Manage SEO strategy through analytical research and metrics • Establish close working relationships with internal web team, key contacts, and clients Required Skills & Experience: 5-10 years content strategy experience, work samples required Extremely organized & methodological. Alternatively, strong interactive writing/editing skills and experience, along with proven ability to think strategically would be acceptable qualifications (Copywriting background would be preferred) Excellent and effective communication skills Demonstrated understanding of information architecture, interactive design principles, web usability, and online marketing and business needs (Must be able to work closely with IA team) Experience working with multiple stakeholders in a fast-paced, deadlinedriven environment and proven ability to respond flexibly to changing priorities Ability to work effectively with colleagues of all levels across the company
Content Strategist/IA - Chicago, Illinois Our client is seeking an experienced Content Strategist who will be responsible for translating concepts into effective information architectures. In this role, you will contribute to the planning process of various Web sites by organizing information, developing Web site architectures, and developing labeling/search systems. Qualifications: Significant experience working on complex content-based sites - content management systems experience CMS. Proficiency in VISIO. Work with designers and developers to refine the user interface. Experience with XML, HTML and/or SGML documenting, authoring and publishing process (tagging, authoring, publishing guidelines, data maps, etc.) Information process flow definition and improvement background. Position Requirements A degree in marketing, communications, advertising, or digital publishing. Web Content Experience – 3+ years Project Management Experience: 2+ years. Internet Experience: 5+ years. Retail Experience: 3+ years Copywriting Experience: 3+ year Software Proficiency in Microsoft office, outlook, web content management system, web analytics. Proven ability to show vision for new content ideas, and fully execute to create truly powerful web content. Excellent people, organizational, and communication skills especially in persuasion. Experience Guidelines: Minimum 4 years’ experience in content strategy, some in an agency/consulting environment Experience leading content and cross-functional teams Experience working on mobile or other alternative interface projects in strongly preferred. Education: · A bachelor`s degree in English, journalism, marketing or a related field is preferred.
requirements. client facing skills collaboration with multi-disciplinary teams including business analysts, strategists, engineers, visual designers and content strategists. Develop user scenarios in collaboration with business and internal stakeholders, design, production and maintenance of site maps, be involved in use cases, (in collaboration with business analysts and engineers) and design and production of page/task flows and the design, production and maintenance of all project user interface specifications (including template specifications and functional specifications) Mentor more junior EAs in the production of such deliverables Reviews of EA documentation with clients, be involved in prototyping activities (as appropriate for each phase of design, including paper prototypes, vision wire frames and HTML You must be a proven Information Architect / User Experience Architect with agency background and be available ASAP. Join eBay’s User Experience Design (UED) group as a Lead Content Strategist for the Selling & Catalogs team. You will manage the content needs for large and small projects, owning the content strategy and information hierarchy, as well as creating the final copy. The role is focused on shaping user interface content and related touch points, so previous ecommerce and consumer web expertise are valuable. You will partner with interaction designers and product managers in a user-centered process including concept development, user research, prototyping, and execution. This role is not an editorial or marketing strategy role. Organize and manage content for small and large-scale projects, including creating information hierarchies and structures. Create design briefs, which outline the desired outcomes, key messages, voice attributes, and audience for your content. These are based on site needs, business objectives, and product knowledge. Create final copy for eBay’s user interface and emails, including in-flow help and other messaging. You will collaborate closely with the interaction designer and product manager in an iterative process.. Provide guidance and input into content created by the eBay Customer Support content team, including help pages, emails, knowledge base articles, and automated customer support scripts. Utilize methodologies such as user research, competitive analysis and content audits, to ensure high quality design and content delivery.
Uphold and evangelize content quality standards. Help the team in shaping and maintaining consistent writing style and voice across the site. Communicate and present your work to the larger team, and be able to defend your work with a solid rationale.
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