A P P S E A R C H A N A LY T I C S

August 2011

App Search Analytics | August 2011

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A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S

Welcome to the eleventh edition of Chomp’s App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomp’s on-device search functionality within the US during the month of August. Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected August 1 - 31, but references previous months for trending and comparison purposes. To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

App Search Analytics | August 2011

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A N A LY T I C S H I G H L I G H T S U M M A R Y

App Search Analytics
App Monetization
Paid app downloads decreased by 4% on Android and increased by 1% iOS. On Android, this decrease broke a string of three consecutive increases. The decrease was seen across lower and premium price points. On iOS, the $.99 price point saw a small drop in share, which was redistributed to higher price points.

Best in Category
On Android games increased from 21.7% to 25.7%, and utilities increased from 11.5% to 15.8%. Several of the smaller categories, news, business, finance, sports, and education, have decreased their shares by more than 1%. Games dropped slightly from 31.1% to 27.7%. Its share was distributed to several smaller categories.

Top Queries
Little churn was seen in top queries relative to July. Only two of the top 25 queries are new this month on Android, while three of the top 25 are new on iOS.

App Search Analytics | August 2011

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A N A LY T I C S H I G H L I G H T S U M M A R Y

August Spotlight
Current Event Related Queries
Search traffic for the query hurricane correlates with Hurricane Irene’s formation, hurricane warning, and landfall. Earlier in the month, it correlated with the formation of Tropical Storm Emily. Search traffic for the query earthquake spiked immediately after the 5.8 magnitude event in Virginia.

International Search Trends & Top Apps
Newer games like Smurf’s Village, Ant Smasher, and Unblock Me join classics like Angry Birds atop the international download charts. Islam is a top query in Saudi Arabia on both Android and iOS.

The Chomp 55
Three Angry Birds games jump into the top 10 on Android. Utilities such as Lookout Mobile Security and Advanced Task Killer also make a strong showing on the platform. Dropbox takes the top spot on iOS, and Cut the Rope, Instagram, Spotify, and Kindle all remain in the top 10.

App Search Analytics | August 2011

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APP USAGE METRICS

App Search Analytics | August 2011

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CURRENT EVENT APP SEARCHES
App queries correlate with real time events. The query of the month is hurricane. App search traffic spiked more than 2000% above trend before the landfall of Hurricane Irene.

Hurricane  warning issued  for  East  Coast

landfall

Tropical  Storm  Emily poten1ally  threatens  US

Tropical  Storm  Irene spo6ed  in  Atlan1c

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10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
August

App Search Analytics | August 2011

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APPS FOR HURRICANE TRACKING AND NEWS
Though the consensus on Hurricane Irene is that damage was less than expected, it is still estimated to be among the top 10 most costly storms in history. Thousands of communities are still adversely impacted by this storm, and the thoughts of everyone at Chomp are with them during the recovery.

Hurricane Hurricane Tracker Hurricane Hound Free Hurricane Hub Hurricane Software The Weather Channel The Weather Channel Weather Bug Weather Bug
App Search Analytics | August 2011

$2.99 $2.99 Free Free Free Free Free Free Free

Weather Weather Weather News Weather Weather Weather Weather Weather
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CURRENT EVENT APP SEARCHES
App queries correlate with real time events. Our second query of the month is earthquake. App search traffic spiked immediately after the 5.8 magnitude earthquake in Virginia.

earthquake

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10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
August

App Search Analytics | August 2011

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I N T E R N AT I O N A L S E A R C H T R E N D S
‘Free’ was again the #1 search term across all countries sampled on Android. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Ant Smasher and Tap Fish appear for the first time in the international top app downloads.

Top App Queries by Country United Kingdom
“free” “games” “puzzle games” “entertainment” “utilities” “books” “music”

Top App Downloads by Country Saudi Arabia
“free” “games” “Islam” “3d games” “chat” “action games” “entertainment” Saudi Arabia • Ant Smasher • Tap Fish Germany • Facebook • AIM India • Google Books • Angry Birds Australia • Google Books • Pocket Casts 9 United Kingdom • Angry Birds • Flash Player 10.3 Canada • AIM • Pandora

Canada
“free” “games” “concerts” “utilities” “music” “photography” “cameras”

Germany
“free” “best apps” “games” “productivity” “3d games” “keyboard” “hd games”

India
“free” “games” “entertainment” “utilities” “books” “music” “productivity”

Australia
“free” “games” “utilities” “entertainment” “books” “lifestyle” “business”

App Search Analytics | August 2011

I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Several messaging apps and Smurf’s Village appear in the international top apps. Islam was the second most popular query in Saudi Arabia.

Top App Queries by Country United Kingdom
“games” “entertainment” “puzzle games” “adventure games” “utilities” “books” “social networking”

Top App Downloads by Country Saudi Arabia
“games” “Islam” “puzzle games” “chat” “books” “adventure games” “photography” Saudi Arabia • Smurf’s Village • WhatsApp Messenger Germany • Pandora • Angry Birds India • Google Earth • Pulse News for iPhone Australia • The Weather Channel • CardMunch 10 United Kingdom • Adobe Photoshop Express • textPlus Free Text + Group Texting Canada • Smurf’s Village • Unblock Me FREE

Canada
“games” “adventure games” “puzzle games” “utilities” “entertainment” “board games” “photography”

Germany
“games” “ios utilities” “adventure games” “magazines” “productivity” “photography” “puzzle games”

India
“entertainment” “games” “dating” “photography” “health and fintness” “video” “car games”

Australia
“games” “productivity “utilities” “puzzle games” “adventure games” “social networking” “books”

App Search Analytics | August 2011

THE CHOMP 55- Android

App Search Analytics | August 2011

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CHOMP’S TOP 55 OF AUGUST - Android
Congratulations to Chomp’s top 55, our list of the most popular Android apps in August! The utilities category makes a strong showing with four of the top ten. The entire Angry Birds franchise continues to be popular and favorably rated. 1 2 3 4 5 6 7 8 9 10 Angry Birds Rio SoundHound Angry Birds IMDB Movies & TV Advanced Task Killer Foursquare Lookout Security & Antivirus Angry Birds Seasons Tiny Flashlight + LED Barcode Scanner Free Free Free Free Free Free Free Free Free Free Games Music Games Entertainment Utilities Social Networking Utilities Games Utilities Utilities
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App Search Analytics | August 2011

CHOMP’S TOP 55 OF AUGUST - Android (11 - 55)
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Zedge Ringtones & Wallpapers Words With Friends Free Yahoo! Mail Google Translate Pandora Google Sky Map The Weather Channel Facebook Twitter Backgrounds Adobe Photoshop Express Movies Contract Killer SKype Pocket Express Horoscopes FriendCaster for Facebook Unblock Me Free TweetCaster eBay Drag Racing Handcent SMS Anti-Virus Free Bible
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

DailyHoroscope Fandango Movies Tango Voice and Video Calls Key Ring Reward Cards GO SMS Pro FML Official ASTRO File Manager App 2 SD Music Pulse News Urbanspoon LauncherPro Racing Moto FX Camera QuickPic 250+ Solitaire Collection ZombieBooth Android Assistant Daily Bible PayPal CNN Alchemy

App Search Analytics | August 2011

THE CHOMP 55- iOS

App Search Analytics | August 2011

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CHOMP’S TOP 55 OF AUGUST - iOS
Congratulations to Chomp’s top 55, our list of the most popular iPhone apps in August! Dropbox takes the top spot. Cut the Rope, Instagram, Spotify, and Kindle all remain in the top 10. Three of the top four apps are games on iOS. 1 2 3 4 5 6 7 8 9 10 Dropbox Cut the Rope Plants vs. Zombies Tap Pet Hotel Instagram Evernote Spotify Kindle Pandora Cut the Rope: Holiday Gift Free $0.99 $2.99 Free Free Free Free Free Free Free Utilities Games Games Games Social Networking Productivity Music Books Music Games
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#2 July

#3 July

#5 July #7 July

App Search Analytics | August 2011

CHOMP’S TOP 55 OF AUGUST - iOS (11 - 55)
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Netflix Tiny Wings WhatsApp Messenger Facebook Mint.com Personal Finance Tweet - iPad edition for Twitter TapDefense Angry Birds Free MyTown Fruit Ninja Tiny Tower Shazam Bump Cut the Rope Lite Doodle Jump Facebook Messenger Paper Toss Google+ Fruit Nina Lite Bejeweled 2 OverBreak Angry Birds Lite TV Guide Mobile
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

NinJump Pocket God Zombie Farm Surviving High School FREE Smurf’s Village PapiJump WHERE Cordy Pocket Frogs Cover Orange Waterslide Extreme JellyCar Eliminate Pro Tap ZOO Milk The Cow Virtuoso Piano Free 2 HD LaDiDa USAA Mobile Siege Hero Lose It! CamWow Toca Hair Salon

App Search Analytics | August 2011

CHOMP SEARCH METRICS

App Search Analytics | August 2011

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ANDROID QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on Android devices during August.

Top Queries

App Function vs. App Name

18%

82%

Android - August 2011

App Function App Name

• free • games • entertainment • music • utilities • puzzle games • adventure games • books • ringtones • photography • action games • productivity • social networking • rpg games • movies • lifestyle • utility tools • 3d games • music • fun games • board games • music downloads • business • card games • shooting games
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App Search Analytics | August 2011

iPHONE AND iPOD QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on iOS devices in August.

App Function vs. App Name

14%

86%

iOS - August 2011

App Function App Name

Top Queries • games • entertainment • puzzle games • adventure games • lifestyle • utilities • books • photography • business • productivity • music • social networking • fashion • chat • shooting games • music • reference • education • board games • free • addictive games • kids games • free games • photo editing • movies

App Search Analytics | August 2011

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A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, 4% of all Android Downloads were paid, a 4% decrease over July. This is the first drop in paid downloads after three consecutive months of increases. The decreases were seen across both lower and premium price points.

4% Paid

96% Free

1.1% 1.1% 1.1% 0.6% 0.2% 0.3% 0.1% 0.1% 0.0% 0.0% 0.1%

0.01 - 1.00 1.01 - 2.00 2.01 - 3.00 3.01 - 4.00 4.01- 5.00 5.01 - 6.00 6.01 - 7.00 7.01 - 8.00 8.01 - 9.00 9.01 - 10.00 > 10.00

App Search Analytics | August 2011

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i O S A P P D O W N L O A D S : F R E E V S PA I D
Developers offering paid iOS apps saw downloads increase by 1%, from July. The growth was primarily at premium price points. The $.99 price point decreased from 12.8% to 12.3%, also contributing to gains for higher price points.

23% Paid

77% Free

12.3% 4.2% 2.3% 0.7% 0.7% 1.1% 0.3% 0.2% 0.1% 0.1% 0.3% 0.5%

0.99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 14.99 Other
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App Search Analytics | August 2011

M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Games back bounced back from their low point in July. Games increased from 21.7% to 25.7%, and utilities increased from 11.5% to 15.8%. Several of the smaller categories, news, business, finance, sports, and education, have decreased their shares by more than 1%.

2% 3% 3% 4% 3% lifestyle 4% productivity 4% music 7% social networking 7% entertainment 16%

games 26%

utilities 16%

25.7% 15.8% 15.6% 6.9% 7.2% 4.1% 4.4% 2.9% 4.0% 2.5% 2.5% 1.5% 1.1% 1.1% 1.5% 1.0% 1.4% 0.5%

games utilities entertainment social networking music productivity lifestyle photography books travel healthcare & fitness news business finance sports weather education medical

App Search Analytics | August 2011

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M O S T P O P U L A R i T U N E S C AT E G O R I E S
Category distribution saw no major changes from July. Games dropped slightly from 31.1% to 27.7%, while its share was distributed to several smaller categories.

3% 2% 3% 2% 3% 3% 5% 5% 7%

entertainment 11%

games 28%

10.5% 27.7% 6.3% 6.7% 3.7% 5.7% 6.6% 4.6% 4.9% 3.2% 2.7% 2.3% 3.1% 2.1% 2.7% 2.2% 1.9% 1.0% 1.3% 0.7%

utilities social networking 6% productivity lifestyle 6% 4% 7%

entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & fitness navigation books news sports medical finance weather
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App Search Analytics | August 2011

THANK YOU!

For questions, comments or additional information, please email julie@kfcomm.com

App Search Analytics | August 2011

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