SFMTA  |  Municipal  Transportation  Agency    Image:  a  bus  in  front  of  the  Palace  of  the  Legion  of

 honor  

Presentation to B o ard o f D ire c t ors o n A l l- D o o r B o a r d i n g S yst e m-w id e Im ple m e n t a tio n
 9  |    6    |    2011    |    SAN  FRANCISCO,  CALIFORNIA  

Need for All-Door Boarding
B e n efits custo m ers w h o are lo okin g for n e ar-ter m , m e a nin gful service i m pro v e m e nt. S p e e ds u p b o ardin g, p articularly at hig h use sto ps. Re d uces tra v el ti m e across syste m . Pote ntial for re d ucin g fare co nflicts b et w e e n custo m ers a n d th e O p erator. A nticip ates a d v a nce m e nt of Tra nsit Effectiv e n ess Project (T EP) service i m pro v e m e nts.

2

Transit Industry Best Practices in Fare Collection
M ajority of N orth A m erica n lig ht rail syste m b uilt in th e last 35 y e ars fe atures pro of-of-p a y m e nt, off-b o ard fare collectio n a n d all-d o or b o ardin g a n d alig htin g. A ll-d o or b o ardin g o n b uses h as n ot b e e n w id espre a d a n d h as m ostly b e e n use d o n n e w b us ra pid tra nsit o p eratio ns. States: Hig h d e nsity, lo w sp e e d, fre q u e nt sto p service si m ilar to E uro p e a n practice. W estern E uro p e a d o pte d pro of-of-p a y m e nt a n d all-d o or b o ardin g o n m ost rail a n d b us ro utes se v eral d eca d es a g o, g e n erally in resp o nse to sh orta g e of o p erators or co n d uctors a n d risin g costs.
3

Current SFMTA Fare Collection System
C usto m ers face co nflictin g instructio ns. Re ar d o ors h a v e sig ns in dicatin g th at b o ardin g is forbid d e n. M a n y O p erators e nforce th ese restrictio ns, oth ers d o n ot. Re g ular custo m ers kn o w th e y ca n b o ard m ore q uickly at re ar d o ors in m ost insta nces w ith o ut cre atin g a co nflict w ith th e O p erator a n d ofte n th e fro nt of th e b us is full. F are insp ectio n takes place o n b uses a n d at hig h turn o v er sto ps, b ut is m ore ra n d o m a n d a n a dju nct to th e M u ni M etro insp ectio ns. Policy of S F M T A to n ot allo w re ar d o or b o ardin g, alth o u g h w e h a v e pilote d re ard o or b o ardin g o n V a n N ess. C usto m ers re q uire d to h a v e P O P (p er Tra nsp ortatio n C o d e sectio n 7.2.101).
4

Advantages of Introducing All Door Boarding
Intro d ucin g n e w le v el of custo m er co n v e nie nce. Re d ucin g b o ardin g ti m e is th e b est lo w cost altern ativ e a v aila ble for re d ucin g tra v el ti m e. Le v era gin g of Clip p er C ard S yste m . Reco g nizin g a n d e x p a n din g pro of-of-p a y m e nt fro m rail to syste m-w id e. A p plyin g T EP principles b y: Re d ucin g tra v el ti m e; a n d Im pro vin g relia bility. Incre asin g sp ace for se niors a n d
5

Proof of Payment Concept
E xte n d pro of-of-p a y m e nt a n d all-d o or b o ardin g/alig htin g to e ntire b us, trolle y co ach a n d historic stre etcar n et w ork. C usto m ers n e e din g to p a y a sin gle, cash fare co ntin u e to b o ard at fro nt d o or a n d receiv e a tra nsfer as pro of-of-p a y m e nt.

6

Assessing Elements for Successful Launch
E nsurin g a d e q u ate m e a ns for rid ers to pre-p a y. E v alu atin g o pti m al d e plo y m e nt pla n, strate gies a n d staffin g for Tra nsit Fare Insp ectors. Id e ntifyin g o p eratin g a n d ca pital costs. C o n d uctin g co m pre h e nsi v e p u blic ca m p aig n. E v alu atin g a p pro priate m eth o ds for p a yin g cash fares for b ack d o or b o ard ers.

7

Implementation Plan
T ake Ste ps to pre p are Fle et: A ssure th at re ar d o ors o n all stre etcars h a v e a Clip p er C ard re a d er. T his inclu d es d o u ble e n d PC Cs a n d M ila n cars. A ssure th at re ar d o ors ca n b e co ntrolle d b y O p erator, rath er th a n just tre a dle, so all d o ors ca n b e o p e n e d at e ach sto p. A llo w a n d e nco ura g e custo m ers b o ardin g w ith fare m e dia to b o ard thro u g h th e re ar d o or.
8

Implementation Plan
Re m o v e sig ns fro m re ar d o ors in dicatin g

Cre ate n e w sig ns A ll d o ors Pro vid e si m ilar infor m atio n at tra nsit sto ps as a n a d ditio n to th e sig n p a n el

9

Implementation Plan
C o m pre h e nsiv e p u blic infor m atio n ca m p aig n Tra nsit a ds Print a n d bro a dcast T ake o n e broch ures S h elter fare infor m atio n / d etaile d m a p

W e bsite a n d social m e dia
N e xt M u ni sig ns a n d platfor m displa y sig ns Statio n b a n n ers a n d a n n o u nce m e nts Partn er w ith co m m u nity gro u ps for m ultilin g u al A m b assa d ors

10

Implementation Plan
O p erator a n d su p ervisor trainin g Re vise rule b o ok a n d trainin g instructio ns M e et w ith O p erators to a ns w er q u estio ns a n d clarify n e w fare rules S p ot su p ervisory o bserv a nce of service a n d b o ardin gs o nce th e ch a n g e is in place Re vie w A uto m atic Passe n g er C o u nter infor m atio n to sp ot ro ute-b y-ro ute Tra v el Ti m e Im pro v e m e nts
11

Evaluation
K e y M etrics: C usto m er fe e d b ack F are re v e n u e Tra nsit tra v el ti m es E v alu ate at K e y Interv als: 30 d a ys 90 d a ys 12 m o nths
12

13

Sign up to vote on this title
UsefulNot useful