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From Wikipedia, the free encyclopedia
For other uses, see Oreo (disambiguation).
New York City (1912)
East Hanover, New Jersey,United States
Nabisco (Kraft Foods)
Oreo is a trademark for a popular sandwich cookie by the Nabisco Division of Kraft Foods. The current design consists of a sweet, white filling commonly referred to as 'cream' or 'creme', sandwiched between two circular chocolate or golden cookie pieces. Over 491 billion Oreo cookies have been sold since they were first introduced, making them the best selling cookie of the 20th century. Its most recent packaging slogan is "Milk's Favorite Cookie", which is a slight change from the original, "America's Favorite Cookie" (though some packages in the U.S. still use the original slogan).
5 UK 1.3 China 1.9 India 2 Production 3 Varieties o o o 3.4 Norway 1.o o o o o o o o o 1.1 shapes 3.7 Poland 1.6 Canada 1.2 Music 1.1 Etymology 1.3 adaption in other forms 4 Trans fat content and lawsuit 5 Product promotions 6 Recipes 7 See also 8 References 9 External links History Two regular Oreo cookies .2 flavors 3.8 Croatia 1.
which allowed customers to see the cookies. perhaps by William A.lemon meringue and cream. The modern-day Oreo design was developed in 1952.The distinctive face of an Oreo cookie The Oreo cookie was developed and produced by Nabisco in 1912 at its Chelsea factory in New York City. including derivations from the French word 'Or'. Having lost market share to Oreo for years. leading to speculation that Nabisco obtained the idea from Sunshine. In the United States. whose biscuits were seen by Nabisco to be too 'ordinary'. The product is distributed under the Kraft parent label and has no mention of the US subdivision Nabisco that is used in all countries where it is available for retail. the name was changed again to the Oreo Creme Sandwich. to include the Nabisco logo. and as the cream filling was by far the more popular of the two available flavors. Turnier. It was then changed to the Oreo Chocolate Sandwich Cookie in 1974. it is marketed under the Christie brand name. In Canada.[unreliable source?] Originally. There are many theories pointing to the origin of the name 'Oreo'. It was commercialized in order to target the British market. A newer design for the cookie was introduced in 1916. Oreo is very similar to the Hydrox cookie manufactured by Sunshine. Nabisco discontinued production of the lemon meringue filling during the 1920s. Oreo was mound-shaped and available in two flavors. Hydrox cookies were withdrawn in 1999. Etymology The Oreo was originally called the Oreo Biscuit. which was introduced in 1908. they were sold for 25 cents a pound in novelty cans with glass tops. Oreo comes from the Greek root for appetizing as in orexin or orexigenic (appetite stimulating) or anorexic (loss of appetite). In 1948. The name was later changed to the Oreo Sandwich in 1921. or . meaning gold (as early packaging was gold).
after altering its recipe to have a lower sugar content to suit local tastes. singer/songwriter/parodist "Weird Al" Yankovic wrote a tribute to the Oreo. the member. Kraft still felt the Oreo could do better and decided to reinvent the traditional. one of the members is asked for his opinion. round biscuit to a wafer. the country singer Abi Lester recorded a song on her She Dreams album written by Bob Carlisle called "Flaming Red" in which the line "I'd take a long bath. or the word 'just seemed like a nice. eat a whole box of Oreos in my bed" appears." Music In 1990. who just ate a cookie and does not have any milk to wash it down responds "I don't know. Kraft began a grassroots marketing campaign in China to educate Chinese consumers about the American tradition of pairing milk with cookies. Oreo became the best-selling cookie in the People's Republic of China. China Oreo cookies were introduced to Chinese consumers in 1996 and sales gradually grew in the fastgrowing Chinese biscuit market. A TV spot for the Got Milk? campaign showed a false etymology where. Other theories are that the 're' from cream was 'sandwiched' between the two Os from cookie. Others organized Oreo-themed basketball games to reinforce the idea of dunking cookies in milk. The new offering was called Oreo Wafer Sticks and consists of four layers of crispy wafer filled with vanilla and chocolate cream. The song focuses on the virtues of the creme inside an Oreo. songwriter Lonnie Mack wrote a song titled "Oreo Cookie Blues" for his album Strike Like Lightning. The company created an Oreo apprentice program at 30 Chinese universities that drew 6. melodic combination of sounds'.000 consumers. titled "The White Stuff"." which is heard by the board member as "Oreo. Kraft Foods also introduced smaller size packages of Oreo cookies that became more affordable to the majority of Chinese consumers. The song is focused on how much the narrator of the song loves the Oreo cookie. In 2010.000 student applications. In 2006. and on the exterior is coated with chocolate. licking the cream center and dipping the chocolate cookie halves into glasses of milk. Three hundred of the applicants were trained to become Oreo brand ambassadors. meaning mountain or hill (as the original Oreo was mound shaped) or even the Greek word 'Oreo'. Also in 1990. The wafer was also formulated to ensure that the chocolate coating was not too sweet for Chinese consumers and product could be shipped across the country---withstanding the cold climate . and some students rode around Beijing on bicycles with wheel covers resembling Oreo cookies and handed out cookies to more than 300. really loud to all my favorite songs. turn the radio on. when at a board meeting to decide the name of the cookie. Although sales improved. meaning beautiful or nice. a parody of the New Kids on the Block single "You Got It (The Right Stuff)". and sing really. Television commercials depicted children twisting apart Oreo cookies.the Greek word 'Oros'.
as well as in Australia and Canada. and Kraft has begun selling the wafers elsewhere in Asia. The hollow cookie can be used as a straw through which to drink milk. a smaller version of the original cookie. the stores stopped the importation to Norway because Kraft Foods took over. Kraft decided to fully launch the Oreo across the UK. Norway In 2004. Rema 1000. Over the period of 2006–2007. Oreo revenue topped $1 billion world-wide for the first time in 2007. a tube-shaped wafer lined with cream. Kraft doubled its Oreo sales in China. Kraft recently partnered with McDonald's to bring the Oreo McFlurry (already on sale in many countries) to a few McDonald's locations during its yearly Great Tastes of America promotions. Other larger chains in Norway(Ica. The new Oreo was outselling traditional round Oreo cookies in China in 2006. dunk' catchphrase. Oreo continued to grow strongly and become a favorite snack among Chinese consumers with new flavor varieties being introduced over 2008–2010. with the creme giving a fun cooling sensation in the mouth like the taste of ice cream. in China. Mini Oreo. repackaged in the more familiar British tube design. Oreo also partnered with Shanghai-born basketball superstar Yao Ming. With the help of those sales. the tallest player in the National Basketball Association. the convenience store chain Deli de Luca started selling Oreo in all of their stores. Canada . Kraft has also introduced Oreo Wafer Rolls. Unlike the US version. Oreo with strawberry creme filling was successfully introduced in 2009 and Oreo Ice Cream flavors were introduced in 2010. were introduced to China late in 2010. accompanied with a £4. making China the secondlargest Oreo market globally behind the United States. It was welcomed by consumers. lick. The UK Oreo website gives a slightly different ingredients list to that of the US product. humid weather in the south. UK In May 2008.5M television advertising campaign around the 'twist. following stocking of Oreo cookies in the supermarket chain Sainsbury's.in the north and the hot. Meny and Ultra) began selling Oreo cookies as well and they can now be found in almost every convenience store in urban/suburban Norway. and is the top-selling cookie to young people. to act as its Oreo brand ambassador and featured Yao Ming 'dunking' Oreo cookies like a basketball in its 2010 Oreo advertising campaign. Oreo Ice Cream flavors included Vanilla and Green Tea ice cream flavors. UK oreos contain whey powder and so are not suitable for people who avoid milk products. In 2005.
the Canadian version contains coconut oil. and this list is only a guide to some of the more notable and recent types. Notable flavors in the US are: . Oreo products are sold and made under the Christies brand. However. Virginia. 1 biscuit. accompanied by false advertising to the effect that it is the world's No. Croatia In February 2011. a major chocolate brand recently acquired by Kraft.In Canada. Varieties This article needs additional citations for verification. India It was first introduced in India in March 2011 under Cadbury. Production According to a statement from Kim McMiller. Kraft Foods Polska decided to introduce new flavors by the end of 2011. The base cake dough is formed into the familiar round cookies by a rotary mold at the entrance of a 300-foot-long oven. Oreo cookies for the Asian markets are manufactured in Indonesia and China. Please help improve this article by adding reliable references. European Oreo cookies are made in Spain.Before the launch of the brand in India. Oreo initiated a large advertising campaign. Poland In February 2011. and the product is now available in supermarkets and shops. It is also availible in local McDonald's restaurants as an addition to McFlurry ice cream. giving it a different taste from its American counterpart. Oreo cookies have been produced in many different varieties since they were first introduced. Oreo hit Polish supermarkets and shops. It features a huge ad campaign. an Associate Director of Consumer Relations. not all are available in every country. (April 2011) In addition to their traditional design of two chocolate wafers separated by a cream filling. Britannia Industries launched a similar brand named Treat-o. After becoming a success. Unsourced material may be challenged and removed. a twostage process is used to make Oreo cookies. Much of current Oreo production is done at the Kraft/Nabisco factory in Richmond. It is also available in local McDonald's restaurants as an addition to McFlurry ice cream.
each Big Stuf contained 316 calories (1. Their current packaging consists of an aluminum foil bag.320 kJ) and 13 grams of fat. cool mint or chocolate cream. Available in peanut butter. Big Stuf Oreo (introduced in 1984) were several times the size of a normal Oreo. "Triple Double Oreo". originally released in 1991. for sale in the US in summer 2011. one vanilla and one chocolate. Triple Stuf Oreo (introduced in 2006) were limited to certain cities for a one month promotional trial before being permanently discontinued.intoduced in China and Japan. and sold for a limited time in the United States. regular and Double Stuf Double Stuf Oreos shapes Double Stuf Oreo (introduced in 1975) have about twice the normal amount of white cream filling. flavors Chocolate Oreo Strawberry Milkshake Oreo – introduced in Canada.Different sizes of Oreos: mini. Green Tea Oreo . they had three times the normal amount of white cream filling. are bite-sized versions of ordinary Oreo cookies. original. . Mini Oreo. Presently Strawberry Oreo is sold in Indonesia and Malaysia. Sold individually. They were discontinued in 1991. After being discontinued in the late 1990s they were re-released in 2000 along with the redesigned 2001 Dodge Caravan as part of a promotional tie-in with DaimlerChrysler Their 1990s packaging consisted of a "miniaturized" version of the full-size cardboard tray and box used in packaging at the time. combine three wafers with two layers of creme. an Oreo cookie with strawberry flavoring.
Oreo DQ Blizzard Creme are a limited edition Oreo released in April–May 2010 celebrating The 25th anniversary of the Dairy Queen Blizzard.5 g). Peanut Butter Oreo are a Double Stuf Oreo with a peanut buttery creme filling. Vend Pack Oreo cookies from vending machine 6-packs are smaller diameter Oreo cookies with about 10% less mass than regular Oreo cookies (8. Double Stuf Golden Oreo were introduced in late August 2009. Oreo Fudge Rings are chocolate ring cookies with the traditional white cream filling drizzled over them. hexagonal versions of Oreo that do not contain cream-filling and come individually-portioned into 100 calories (420 kJ) pouches. Oreo Fudgees are rectangular "dipping" shaped Oreos with a chocolate fudge filling (different from the Chocolate Creme Oreo). . As their name indicates they are Double Stuf Oreos with Golden Oreo wafers instead of normal chocolate Oreo wafers. White Fudge Oreo and Milk Chocolate Oreo are covered in either a layer of fudge. and coffee and cream flavors. introduced in 2009. the other half is a Fudge cream. Oreo Fudge Sundae Creme (Limited Edition) are chocolate ring cookies with the traditional white cream filling on Half of Ring cookie. mint and cream. Golden Oreo series have vanilla wafers with other fillings like vanilla and chocolate as Uh-Oh Oreo until its rebranding in 2007. Blueberry Ice Cream Oreo . white fudge or milk chocolate respectively. 100 Calorie Pack Oreo (Oreo Thinsations in Canada) are miniature. raspberry and blueberry in China. Fudge Covered Oreo.intoduced in Japan. Lemon Ice Oreo . Organic Oreo (introduced in 2006) – plain Oreo cookies made with organic flavor and organic sugar. Also orange and Cool Mint Creme Oreo are a Double Stuf Oreo with a slight minty creme filling. Double Delight Oreo (introduced in 1987) have chocolate cookies with two fillings. "Berry Burst Ice Cream Oreo" were released in April 2011. but have a mintflavored filling. thin.5 g vs. notably peanut butter and chocolate. Pure Milk Chocolate Covered Mint Oreo are similar to Milk Chocolate Oreo. Oreo WaferStix are long wafer sticks that have a creamy filling and are covered by chocolate. 9. mango.introduced in Indonesia and Malaysia in 2010.
Reduced Fat Oreo (introduced in 2006) compared to regular Oreo cookies. or in the "golden" variety (marketed as both Oreo and Nilla Cakesters in the U. Banana Split Creme Oreo were available for a limited time in 2008 whose filling is a light yellow with a banana flavor. and consisted of the same amount of fiber. During springtime. which had a strawberry flavored pink filling.S. orange.5 grams more fat. which instead of the usual creme. adaption in other forms Oreo Handi-Snacks are plastic holders with rectangular Oreo cookies and a little box of icing. and red or green. contained 0. had only trace amounts of sugar. and consisted of 450% more fiber. The fall of 2010 saw Oreo introduce a limited edition Strawberry Milkshake Creme Oreo. and Christmas. Oreo Sippers are Oreo flavored sticks that can be eaten or used as a straw. special edition Double Stuf Oreo cookies are produced with colored frosting depicting the current holiday (blue or yellow.). had 10 less calories per serving. Sugar Free Oreo (introduced in 2006) compared to regular Oreo cookies. it has chocolate or Dulce de Leche In 2010. Oreo Cakesters are 2 or 3 chocolate soft snack cakes with vanilla creme in the middle. had as much sugar. around Halloween. These are also available with chocolate creme. which were introduced in 2007. cost over twice as much. Oreo Brownie . Oreo partnered with How To Train Your Dragon and came out with Oreos with red creme Oreo Heads or Tails have vanilla creme filling with a chocolate Oreo wafer on one side and a Golden Oreo wafer on the other. cost the same. Chocolate and Dulce de leche Oreo are sold in Chile and Argentina. had 10 less calories per serving. contained approximately 35% less fat. respectively).
with vanilla in the middle. The box contains instant vanilla pudding with real cookie pieces. The cereal was discontinued in 2007. marshmallow. In Italy. In Brazil. a similar cookie to Oreo called "Ringo" is manufactured by Pavesi. first in Blockbuster. a similar cookie to Oreo called "Negresco" is manufactured by Nestlé (picture. Flavors are: Oreo Ice Cream (Blended Oreo cookies in Vanilla Ice Cream) Oreo Ice Cream Sandwich (Extra Large Oreo wafers with the above mentioned ice cream in the middle) Oreo Ice Cream Bar (Chocolate Ice Cream bar with the above mentioned Ice Cream) Mint Oreo Ice Cream (Blended Oreo Cookies with Mint Ice Cream) Many notable fast-food restaurants serve Oreo flavored ice cream desserts and milkshakes Easy-Bake Oreo Mix – two easy-bake chocolate cakes with a marshmallow filling topped off with an Oreo cookie topping Oreo Fudge Cremes – Oreos covered in fudge Oreo Chocolate Candy Bar. and Klondike in the US. Dairy Queen's Oreo Brownie EarthQuake . Oreo Pie Crust. though recently Oreo became available as well. Oreo Madness at T. and in 2008 the first Italian ad was launched. This is licensed by Breyers. Jell-O Oreo Instant Pudding – also named cookies n' cream. hot fudge. Oreo Ice Cream.Oreo Fudge Cremes Dairy Queen's Oreo Blizzard – A vanilla Blizzard with Oreo chunks mixed in.S.A pie crust made using crushed Oreo cookies sold around the U. Jell-O Oreo Pudding – Jell-O brand chocolate pudding at the bottom and on top. then in supermarkets. Fridays Banana Split Oreo – introduced in Canada.G. description). and Nestlé in Canada.A chocolate candy bar consisting of a rectangular Oreo cookie and Oreo cream filling covered in milk chocolate. an Oreo cookie with banana flavoring.I. There was a Post cereal called Oreo O's. . and Oreo pieces on top.Vanilla ice cream. Good Humor. Oreo brownie.
In addition. lard. Recipes The Oreo cookie is commonly used as an ingredient or adornment for other foods. The promotion ended May 30. Oreo SpongeBob Squarepants Edition Oreo Upin Ipin Edition (Malaysia Only) Trans fat content and lawsuit On May 13. milkshakes. Oreos are used in Domino Pizza's "Oreo Pizza". Oreo announced its special edition Oreo cookies with blue cream in promotion of the 2011 3D computer animated film Rio. 2011. Carnivals and fairs offer deep fried battered Oreos. ranging from ice cream. The trans fats had been added to the Oreo recipe to replace its original fat. The suit was dropped as Nabisco considered replacing the hydrogenated oils with alternative oils. manufactured by The Cheesecake Factory. attorney Stephen Joseph filed a lawsuit charging Nabisco with using hydrogenated (or partially hydrogenated) oils (trans fats) to make the cookies. consumers could win three movie passes and medium snack bar combos. Earlier outcry regarding these types of saturated fats is what prompted the change to use more unsaturated fats in the first place. 2003. Oreo Milkshake is a recipe by Kraft Foods which consists of Oreo Cookies. by completing an album of stickers. classic Oreo cookies are no longer manufactured with hydrogenated oils. Other varieties may not have eliminated hydrogenated oils completely. and donuts. second. many ice cream and milkshake flavors include "cookies and cream". Since the original Oreo used pork fat. Hydrox were frequently used as an alternative. Peru. which may or may not be official Oreos. by finding winning stickers in packages with prizes. pies. Two types of contests were also announced: first. and Colombia. and he considered his motion successful. or vanilla ice cream with chunks of chocolate sandwich cookies included. As of January 2006. to other creations. cinema passes for a year. vanilla icecream and chocolate syrup. and was available in Ecuador. and instead use non-hydrogenated vegetable oil. including a trip to Rio de Janeiro.  . Joseph admitted he filed the lawsuit to call attention to the matter. The promotion included stickers inside each package of cookies. cakes. Product promotions In April 2011. milk. Oreo Cookie Cheesecake. backpacks. and 3D glasses.
Hydrox were frequently used as an alternative. or vanilla ice cream with chunks of chocolate sandwich cookies included. including a trip to Rio de Janeiro. cakes. In addition. Recipes The Oreo cookie is commonly used as an ingredient or adornment for other foods. Two types of contests were also announced: first. Since the original Oreo used pork fat. second.In April 2011. The promotion included stickers inside each package of cookies. milkshakes. by finding winning stickers in packages with prizes. consumers could win three movie passes and medium snack bar combos. pies.  . backpacks. 2011. Oreo announced its special edition Oreo cookies with blue cream in promotion of the 2011 3D computer animated film Rio. and 3D glasses. by completing an album of stickers. which may or may not be official Oreos. to other creations. and donuts. Carnivals and fairs offer deep fried battered Oreos. and was available in Ecuador. Oreos are used in Domino Pizza's "Oreo Pizza". and Colombia. Peru. The promotion ended May 30. ranging from ice cream. many ice cream and milkshake flavors include "cookies and cream". cinema passes for a year.
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