HERO MOTOCORP

Submitted by: Harish Tangirala (1226110241) Harikrishna Sapna Yadav (1 (1226110145)

R.Harshita Rao (1226110227) Chetan Sameer Vinay Koka

In 2010. Hero Honda has three manufacturing facilities based at Dharuhera. A popular advertising campaign based on the slogan 'Fill it Shut it . Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda. Hero Honda has a customer loyalty program since 2000.Company History Hero Moto Corp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. called the Hero Honda Passport Program. Hero Moto Corp. it was reported that Honda planned to sell its stake in the venture to the Munjal family. The new brand identity and logo. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. The company is the largest two wheeler manufacturer in India. The logo was revealed on 9 August 2011 in London. During the 1980s. “Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Munjal family and Honda group both own 26% stake in the Company. Africa and West Asia. the company introduced motorcycles that were popular in India for their fuel economy and low cost. was developed by the London firm Wolff Olin’s. Gurgaon in Haryana and at Haridwar in Uttarakhand. . A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera India. These plants together are capable of churning out 3 million bikes per year. Hero is free to use any vendors for its components instead of just Honda-approved vendors.Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. Hero Honda has a large sales and service network with over 3. the day before the third test match between England and India.000 dealerships and service points across India. Hero Moto Corp can now export to Latin America.

service & spare parts outlets. styling and quality so that it converts its customers into its brand advocates. Mission Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility. continue to invest in brand building activities and ensure customer and shareholder delight. These comprise a mix of authorized dealerships. explore growth opportunities globally. . continuously improve its operational efficiency. aggressively expand its reach to customers. reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena. Hero MotoCorp's extensive sales and service network now spans over to 5000 customer touch points. company's new identity. powered by its bikes. The company will provide an engaging environment for its people to perform to their true potential. and dealer-appointed outlets across the country. Distribution The Company's growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets.Company Philosophy Vision The story of Hero Honda began with a simple vision . Hero MotoCorp Ltd.. setting benchmarks in technology. It will continue its focus on value creation and enduring relationships with its partners. Strategy Hero MotoCorp's key strategies are to build a robust product portfolio across categories.the vision of a mobile and an empowered India.

CBZ Star.Splendor PRO Brand Identity  Hero is aggressively trying to re identify itself in the market through advertisements. CD 100 SS. Ambition 135 CBZ. Glamour F. Splendor+ (Limited Edition).  For bikes it was positioned as strong.  It has hired global brand and innovation specialist Wolff olins to create its new brand identity. Splendor+.I Hunk Karizma. CD Deluxe (Self Start) Glamour.  A new 360 degree campaign is being devised to position the brand in the mindset of the customers. CD Deluxe.  Earlier Hero Honda has position itself as a mass mover in the Indian mindsets as it mainly focused on the 100 cc segment. CD Dawn. Passion Pro Pleasure Splendor. Splendor NXG. . Karizma ZMR FI Passion. Brand Positioning  Hero motors have hired Law & Kenneth as a creative partner to launch and establish the new brand for the company.Products           Achiever Ambition 133. sturdy and trustworthy vehicles and for scooterettes it was positioned as mileage and fun to ride. Super Splendor. Karizma R.  Hero Honda was also the first company to position itself in the premium segment way back in 2001 though it failed to retain that position for long. Passion+. CBZ Xtreme CD 100.

 Constantly relies on minor facelifts rather than total up gradation of models.  High imports of spares (>31%)  Too much dependence on too few models.  Entirely dependent on Honda for technology. Strong resale value. High brand equity/reputation amongst customers It had huge expertise due to its past association with Honda. .  Virtually stagnant in the highly lucrative premium segment amongst two wheelers. Is widely appreciated for making reliable bikes in every segment.  Slow to react to market changes. Clear distinction between each bike and the category. SWOT Analysis Strengths        Over 95% indigenization of parts Most exhaustive sales and service network across India Models/products in almost every bike segment. Weaknesses  High dividend payouts led to low cash reserves. Opportunities  Bike segment is still on the rise.

Threats     All major bike manufacturers in the world have entered Indian market.scribd.com/doc/52815789/hero-honda  SWOT analysis- http://www.wikipedia. Its split from Honda has caused concerns regarding the performance of future bikes.  Opportunity for JV with international bike manufacturers.org/wiki/Hero_MotoCorp  Company products - http://www. Bajaj auto is leading in the export market.com/doc/49186789/hero-honda .  High end bikes in the category of >200 cc are yet to be fully exploited as this is the most lucrative market today. 125cc bike segment – This segment is yet to pick up.  Variants can be launched to increase market share.com/aboutus/thecompany http://mediapanther.  Termination of its JV opens up foreign markets for exports.co.in/branding/hero-motocorp-begins/  Company History- http://en.scribd. Unavailability and high costs of spares are driving customers towards other brands.heromotocorp. BIBLOGRAPHY  Company history and Philosophy- http://www.

heromotocorp.com . Company strategy and distribution www.

9:707839047/.43.709   98859174243/..7.:3..0411:9:70-08   &3.70/7.70  O %70.7098147054798  O '..8.7098.898890 2489:.0039070/3/.70.7/84907-7.38947f° 9¾½  ½ $$  ¯n½ n¯$f ¾$ n¯½f° ½ $$¯ f½f°  n °$ f° °–$  ¯n½ –°¾$ O ..-9.802...700994-01:05490/.70994/.7/3905071472.-0802039 %8802039809945.709   ..3.3.398.073870...3:1.:894207894.7..32..:5  O  03/-08390.3/8     #!   O 425.708.9047 41 .02..:80/.O .3-0.  O %0723.47-02.3/.:9480.9..0/943.48984185../3390054792.98  2.9434198'45038:5147032.

¯½f°¾  ½ $$ ° ½ f –$$ %..

½ O .

943.¯½f°½ n¾  ½ $$ ¾n n¯$ n$$  ° f O J@f°f¾¾  ½ $$ ¾n n¯$ n$$  ° f 55479:39147'939073.-02.3:1.9:7078  ..

O .

¯½f°¾f –f°  ¾ °   ¯n½ n¯   .

Sign up to vote on this title
UsefulNot useful