Baby Ruth, 1921 - Although the name of the

candy bar sounds like the name of the famous baseball player Babe Ruth, the Curtiss Candy Company traditionally claimed that it was named after President Grover Cleveland’s daughter, Ruth Cleveland. The candy maker, located on the same street as Wrigley Field, named the bar "Baby Ruth" in 1921, as Babe Ruth's fame was on the rise, over 30 years after Cleveland had left the White House, and 17 years after his daughter, Ruth, had died. The company did not negotiate an endorsement deal with Ruth, and many saw the company's story about the origin of the name to be a devious way to avoid having to pay the baseball player any royalties.

Milk Duds, 1926 - F. Hoffman and Company,
Chicago, tries to manufacture a perfectly round, chocolate-covered caramel candy, but when its machines turn out confections that are less than round, an employee calls them "duds". The word "Milk" in the name refers to the large amount of milk in the product.

Dubble Bubble Gum, 1928 – Walter E. Diemer,
an accountant at Fleer, enjoyed experimenting with recipes during his free time. In an interview a few years before his death, he said, "It was an accident".

Heath Bar, 1928 – The Heath brothers
acquired a toffee recipe from a traveling salesman. The heath bar has a very long shelf life and because of this the army bought $175,000 of candy to pack in the soldier’s rations during World War II.

Reese’s Peanut Butter Cups, 1928 They were created by H.B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.. Reese was inspired by Hershey, so he left the dairy farm to start his own candy business. The H. B. Reese Candy Co. was established in the basement of Reese's house in Hershey, Pennsylvania, and used Hershey chocolate in his confections. In 1963, several years after his death, Reese's company was sold to The Hershey Company, for $23.5 million.

Snickers, 1930 - the Mars family
introduced its second product, Snickers, named after their favorite horse. (Mars first candy bar was the Milky way in 1923)

Candy Buttons, 1930s - It is also known as paper
candy, possibly because the difficulty in removing the buttons usually resulted in the ingestion of the poorly waxed (but digestively harmless) paper along with the candy.

3 Musketeers, 1932 Originally, it had three pieces in one package, flavored chocolate, strawberry and vanilla, hence the name. Because of wartime restrictions on sugar, vanilla and strawberry were phased out and only chocolate is now sold.

Kit Kat, 1935 - The original four-finger bar was
developed after a worker at Rowntree's York Factory put a suggestion in a recommendation box for a snack that "a man could take to work in his pack". The bar launched on August 29, 1935, under the title of "Rowntree's Chocolate Crisp." In 1937 it was renamed “Kit Kat.”

M&M’s, 1941 – Named after the surnames of
the company founders Mars and Murrie brothers. Forrest Mars, Sr., , the founder of the Mars Company, got the idea for the confection in the 1930s during the Spanish Civil War when he saw soldiers eating chocolate pellets with a hard shell of tempered chocolate surrounding the inside, preventing the candies from melting. He patented his own process on March 3, 1941. Originally M&M’s were served in a cardboard tube. In 1950, a black “M” was imprinted on the candies. It was changed to white in 1954.