Power Link Telecommunication Sdn Bhd

(Reg No. 726537-M)

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message from managing director

Power Link Telecommunication (PLT), established since 1997, has been in the telecommunication industry for at least 10 years. The business which introduced by the Lim Brothers has been formed exclusively to distribute or retail a product group aimed at the mobile phone needs of Taman Rampai area. The mobile phone business has indeed enjoyed an unparalleled success in the past ten years in Malaysia, with the number of key dealers growing at a tremendous pace. However, we have a strong competitive advantage in superior ability in overall management. The important differences between our capabilities

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and those our main competitors are vastly superior scheduling, staff training and customer feedback system. We believe that our highly visible management differences will help makes us appear in the shoppers’ mind to be more reliable and professional service provider. Owing to the importance of customer loyalty, PLT is planned to establish with interests in area of data management and customer relationship management. Nevertheless, PLT is not a product that would assume to replace the traditional one. On the contrary, it serves as a “tool” that will enhance the personal and group enjoyment of the professional service provider,

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undoubtedly, provide an excellent customer service. As a mobile phone enthusiastic myself, I would love this PLT Concept if it happens. Anyone who has been bitten by mobile phone bug … is willing to exposure to it. Happy reading!

Lim Kok Seng

table of contents
table of contents

message from managing director table of contents corporate information corporate philosophy product and service index awards & milestones

1 2 3 4 5 6 7 9 10 11 12 15 18

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the line-up the BOD corporate structure company assets operational review the 7Ps strategies our concepts

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the appendix organizational chart form 9 form 24 form 49 site map 23 24 25 29 30

corporate information
corporate information
BOARD OF DIRECTORS Lim Kok Seng Lim Kok Heng HEADQUARTERS 7, Jalan 46A/26 Pusat Bandar Sri Rampai Setapak, 53300 Kuala Lumpur Malaysia Tel (603) 4021 6305 (603) 4025 4843 Founder  Managing Director Co-founder  Managing Partner

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Fax

3

Email powerlinktele@yahoo.com COMPANY SECRETARY Samri Bin Ibrahim (LS 0008348) AUDITOR SY Lee & Co. (AF 1317) No. 17-1, Jalan 46A/26 Pusat Bandar Sri Rampai Setapak, 53300 Kuala Lumpur Tel (603) 4149 6748 (603) 4149 4745

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Fax

Email sylee@yahoo.com PRINCIPAL BANKER Hong Leong Bank Berhad Taman Sri Rampai Branch No. 3, Jalan 45/26 Pusat Bandar Sri Rampai Setapak, 53300 Kuala Lumpur Tel Fax (603) 4025 3145 (603) 4025 1378 CIMB Bank Berhad Taman Sri Rampai Branch No. 13 & 14, Jalan 46A/26 Pusat Bandar Sri Rampai Setapak, 53300 Kuala Lumpur Tel Fax (603) 4149 4677 (603) 4149 4677

corporate background
corporate background
ower Link Telecommunication Sdn Bhd, formerly known as Power Link Telecommunication, has been in the

telecommunication industry since 1997. Historically, PLT which introduced by the Lim Brothers has been formed exclusively to retail a product group aimed at the mobile phone needs of Bandar Sri Rampai. PLT has attempted and expanded its offerings by introducing fixed line registration in 2000. The company outperformed its competitors both in sales growth and return on sales, the total annual successful subscriptions skyrocketed to 194,050 despite of its first attempt. PLT wholeheartedly supports the Celcom’s philosophy of service, and

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commitment to subscribers. Accordingly the organization has a long standing and widespread reputation for technological advancement and financial stability in the country.

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corporate philosophy
PLT is a telecommunication service provider established to provide a broad range of high quality products and excellent customer care services. PLT’s POWER LINK TELECOMMUNICATION SDN BHD objective is to be integrity in all its dealings and serve its clients’ needs as though they were their own. mission statement To provide high quality products and excellent customer care services. Ensuring a good working environment for employees.

vision statement To be the leader of retail in telecommunication industry. To be the largest retail chain store in telecommunication industry.

product and service index
product and service index
Mobile phones at a glance …

Nokia Mobile

Motorola Mobile

Sony Ericsson

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5

O2 Mobile

LG Mobile

Samsung Mobile

Accessories at a glance …

Battery

Bluetooth

Data Cable

Hands Free

Hanger

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Pouch

Charger

MSD Card

MemoryCard

Housing

Postpaid and prepaid at a glance …

Celcom

Maxis

X-Pax

Hotlink

TM i-Talk

Powered by …

awards & milestones

JAN 1997

Incorporated as Power Link Telecommunication, as a sole proprietor business relied solely on retail of mobile phones as well as its accessories.

1998

Corporate turnover surpassed RM1 million.

2001

TIMECEL GOLD ACHIEVERS 2001 Overall Sales Excellent in 2000 (194,050 subscribers) TM TOUCH AWARD 2001 Central Region - 8th Place

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2002

In appreciation as a Celcom Key Dealer, PLT attended Celcom National Dealers’ Convention.

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2004 2005

PLT attended Celcom National Dealers’ Convention.

In

February,

PLT

attended

Celcom

Key

Dealers’

Conference at Nikko Hotel.

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2006

Incorporated as Power Link Telecommunication Sdn Bhd.

the line-up

PLT’s key personnel include 5 individuals, whose combined backgrounds cover all the functional aspects of the business. Stanley Yip Yew Sing  26 Years of Age, Malaysia Stanley, the Manager of the company, will have primary responsibility for the company’s sales and marketing activities, including management of the field sales organization and the operation department. He has an extensive background in all aspects of sales and marketing management. Before joining Tellmate Sdn Bhd as Supervisor, he attended Stamford College and studied Marketing, where he received a Certificate in Marketing. He began working for Tellmate since 2003, later promoted as Assistant Manager, a

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post he held until 2004. Prior to this position, in 2002, he was the supervisor of VV Shop for a year, where he gained valuable experience. He has no family relationship with any Director and/or substantial shareholder of PLT. He has no conflict of interest with PLT. Alice Ng Wai Mun  26 Years of Age, Malaysia Alice was appointed as Inventory Controller on 1st July 2002, and is

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overseeing the entire Inventory Department as well as be responsible for human resource and all of its operations. Alice has been involved in the admin-related telecommunication industry for at least 4 years. Prior taking up her current position, she began her career in administration in 2001 with Royal Selangor, where she was involved in graphic design. She studied Diploma in Computer Information Technology, in APIIT College in 2000. She is a cousin of Lim Kok Seng and Lim Kok Heng. She has no conflict of interest to the company.

the line-up (cont’d)

Irene Yong Ai San  31 Years of Age, Malaysia Irene, the Finance Controller of the company, has had a lengthy and broad background in financial management. Before joining PLT in 2002, she served as Account Executive of Duda Sdn Bhd for 2 years, served as Admin Executive; served as Admin Executive of P-ten Marketing (M) Berhad for a year. Prior to her current position, in 1990, she attended Binary Business School and studied Diploma in Advanced Business Studies. Later, she attended Systematic College, and continued with a Diploma in LCCI for 2 years. As the Finance Controller, she oversees the entire Finance Department for PLT

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and be responsible for all of its operations. She has no family relationship with any Director and/or substantial shareholder of PLT. She has no conflict of interest with PLT.

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the BOD

Lim Kok Seng  33 Years of Age, Malaysia Lim Kok Seng, the principal owner, has been involved in the

telecommunication industry since 1993. He attended Informatics College, and studied Diploma in Computer Graphic Design, and then attended Rima College, where he received a certificate in TOEFL in 1992. Later in 1993, he began his career in the telecommunication industry. In his past positions, he was able to develop new and improved process in the area of customer service and customer satisfaction. Lim’s expertise is focused in the area of operation and customer relationship management, which is central to the operation of the proposed business. He

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has an excellent reputation throughout the telecommunication industry and brings tremendous strength and experience to the new enterprise. He is the elder brother to Lim Kok Heng. He has no conflict of interest to the company. Lim Kok Heng  32 Years of Age, Malaysia Lim Kok Heng is the Managing Partner and shareholder of the company. He has at least 9 years direct experience in the telecommunication industry. Before joining PLT in 1998, he spent 4 years working as Account Executive for NPC Hotel, Petaling Jaya. He was later promoted and served as Account

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Supervisor until 1998. Lim’s accumulated years of experience in financial management in the telecommunication field is a tremendous asset to this company. He is thoroughly familiar with all aspects of the marketing management as well as business development process, from the start-up and bidding phases through completion. He is the younger brother to Lim Kok Seng. He has no conflict of interest to the company.

corporate structure

The company is generally divided into FOUR business units. These are the key areas and their respective responsibilities. Administration  Workforce, 2 Consisting of the Admin Controller, Ng Wai Mun, and a support staff. Responsibilities include overall management, determining strategic business procedures and managing inventory. Finance  Workforce, 3 Headed by the Finance Controller, Irene, and assisted by the Lim Kok Heng. Responsibilities include producing monthly financial statements, preparing

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cash flow forecasts, handling day-to-day banking relations, receivables etc. Sales and Marketing  Workforce, 22 Headed by Stanley – Manager of the company, consisting of 1 Assistant Manager, 4 supervisors and 15 sales reps. Responsibilities include

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developing marketing strategy, arranging for product and placement of advertising, and management of relationships with distributors. Customer Relations  Workforce, 3 POWER LINK TELECOMMUNICATION SDN BHD Headed by Lim Kok Seng – the Managing Director, and assisted by the Managing Partner. Responsibilities include handle customers’ complaints, and grievances etc. the emphasis is to be more responsive to customers’ concerns.

NOTE: The organizational chart is illustrated in Figure 2.

company assets

Location

Tenure

Age of Property

Year of Current Acquisition Market Value RM 1,150,000

Shop Office Freehold 25 2001 (3-Storey) No.7, Jalan 46A/26 Bandar Sri Rampai 53300 Setapak Kuala Lumpur Banker: Public Bank Berhad (Wangsa Maju Branch) Mitsubishi Airtrek HP 4 2.0 (A) Banker: Public Bank Berhad (Sg. Buloh Branch) 2003

102,000

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Honda Stream HP 4 2003 2.0 (A) Banker: Public Bank Berhad (Wangsa Maju Branch) Hyundai Trajet HP 2 2005 2.0 (A) Banker: Public Bank Berhad (Wangsa Maju Branch) Proton Satria 1.3 (M) TOTAL Owned 7 2000

105,000

70,000

18,500

1,445,500

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bank facility
Description Banker Year of Acquisition OD Value RM 220,000

Overdraft (OD Facility) Overdraft (OD Facility) TOTAL

SBB Wisma KFC Branch MBB Setapak Branch

2002

2005

200,000

440,000

*Letter of offer shall be revealed upon request

operational review

Staff Training Statement Building a sense of teamwork among all personnel is an essential component for the success of the business. By allocating significant time and resources to staff training, we have increased every employee’s ability, created a positive change in the workplace and helped everyone feel that he or she is important, contributing part of the company. Morale Improved Statement Our company’s employee turnover has been decreasing over five years. Accordingly, the rate remains consistent to less than 6% per annum due to the increasing frequency of employees’ performance reviews which

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conducted by supervisors to whom they directly report. Emphasis to promotion from within has further strengthened the company morale. More importantly, an atmospheric working environment impresses not only our sales reps but also the shoppers. Using DC Software to Cut Inventory Needs Statement Recently, we have upgraded our computer and software systems to closely monitor inventory requirements. This has allowed us to effectively operate with much lower levels of inventory that has been the case for the past.

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Relationships with Suppliers Statement We have maintained excellent relationships with our suppliers because we believe its importance of delivery of our products and services. No doubt, we pay our suppliers within terms; we treat their representatives with respect; we let them know that we appreciate their work. For these reasons, our suppliers are willing to really go to bat for us when we need their extra help. This is particularly important when specifications must be changed at the last minute; the need for rush job when schedules must be re-arranged etc.

operational review (cont’d)

Strategic Segmentation Statement Instead of limiting business to one segment, and thus putting all eggs in one basket, we opt to serve several distinct segments. To implement a multimarket strategy successfully, we have chosen those segments with which we feel most comfortable and in which we are able to avoid confronting companies that serve the entire market. These segments are properly listed as follows. no 1 venue(s) Pusat Bandar Sri Rampai No. 7-1, Jalan 46A/26, Taman Sri Rampai Setapak, 53300 Kuala Lumpur TYPE: Shop Sri Hartamas Shopping Mall Lot K022, Plaza Ground Floor, Sri Hartamas Shopping Centre, Plaza Damas TYPE: Booth Carrrefour Hypermarket F3-S3, Level 3, Carrefour Subang Jaya No. 3, Jalan SS16/1, 47500 Subang Jaya TYPE: Booth Mydin Mall Lot FBS-01, First Floor, Mydin Mall USJ, Subang TYPE: Shop Mydin Mall Lot FBS-05, First Floor, Mydin Mall USJ, Subang TYPE: Shop Digital Mall No. 2, Jalan 14/20, Seksyen 14 46000 Petaling Jaya TYPE: Booth The Mall Shopping Complex CPA G.22, Ground Floor, 100 Jalan Putra 50350 Kuala Lumpur TYPE: Booth The Store Lot PG 10, The Store, Bandar Baru Sungai Buloh, Seksyen U20, 47000 Shah Alam TYPE: Booth segment(s) Bandar Sri Rampai

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2

Sri Hartamas

3

Subang Jaya

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Subang Jaya

5

Subang Jaya

6

Petaling Jaya

7

Kuala Lumpur

8

Sungai Buloh

operational review (cont’d)

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The Store Lot PG 11, The Store, Bandar Baru Sungai Buloh, Seksyen U20, 47000 Shah Alam TYPE: Booth The Store Lot PG 13, The Store, Bandar Baru Sungai Buloh, Seksyen U20, 47000 Shah Alam TYPE: Booth The Store Lot PG 43, The Store, Bandar Baru Sungai Buloh, Seksyen U20, 47000 Shah Alam TYPE: Booth

Sungai Buloh

10

Sungai Buloh

12

Sungai Buloh

Efficient Distribution Network Statement

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In relation to distribution of products, we have employed a systematic procedure to bridge the gap of time and space between our suppliers and the customers. It promotes greater sales support, a higher degree of control over the retail market, better forecasting, and better inventory.

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the 7Ps strategies
the 7Ps strategy
Implementing marketing strategies means building a broad line of services to meet a broad range of needs for customers. The market trend seems towards one-stop shopping. What is more, a vendor who has the broadest product lines has the most advantage in working with customers. This strategy serves as one of the fastest and strongest ways that we can differentiate Power Link from the rivals … at Mid Valley I.

Product Avant-garde Technology
Supporting our strategic goal of being on the cutting edge in new product development is a multifaceted process. To keep our sales reps up to the speed with the hottest technological developments, we will attend trade

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conferences, and maintain close relations with suppliers to obtain latest information. This much relevant efforts insure Power Link is avant-garde to deliver the latest technological offerings. In terms of high quality and personalized service, number of steps shall be implemented such as careful employee selection and training process. Most importantly, each employee understands PLT’s way of delivering quality service to each customer. Because the market is heterogeneous, one brand cannot make an impact on the entire market. As a matter of strategy, we intend to promote Nokia,

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Sony Erricson, Samsung and LG mobile so that it stands apart from competing brands which it is most likely to succeed.

Price  Customer Satisfaction
Changes in the marketing environment may require a review of the prices of our products and services that already in the market. Nevertheless, we intend not to initiate any change in our pricing strategy to attract average customer. This is because we believe shoppers of Mid Valley I are not concerned of premium prices, in truth, we sell customer satisfaction.

the 7Ps strategies (cont’d)

Place  Strategic Location
As a retail business – proposed Celcom Concept Shop, the location of our facility and the professional image it presents are essential parts of our marketing strategy. Since our target market is Mid Valley I, we feel that our company needs to be located near other businesses that serve a similar demographic profile. A rental fee in the range of RM4,000 to RM8,000 is another key factor. On the first floor of Mid Valley I, satisfying these criteria means one of the following neighbourhoods: Digi Service Centre and Maxis Service Centre.

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Promotion  Awareness
Promotional strategy is essential to PLT because it directly establishes communication with potential customers. In conjunction with Celcom’s massive publicity, our advertising effort will be transmitted through mass media such as local newspapers, magazines, the Internet and so on. Our competitive advantage is: prompting immediate visits and purchases through Celcom’s announcements of special sales or contests.

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People  Professional Reps
We believe that our ‘people’ are truly our most important assets. In actual fact, as front line executives, there will be a sign of the image for both our company and Mid Valley I. Hence, we intend to select our top-performing ones to serve. In other words, our strategy is to be the premier telecommunication service in every way possible. We intend to deliver premium quality products and services and to run our business in a first class manner throughout. Absolutely everything about our business will be top notch, and our human resource strategy will be to communicate our premium quality to all possible shoppers at Mid Valley I.

the 7Ps strategies (cont’d)

Process  Convenient
Customer service is no doubt an increasing important aspect of running a successful business. Power Link makes it a centerpiece of its own marketing campaigns. Several steps shall be executed including: First, to decrease waiting time at peak service periods by adding sufficient support capability to workforce and equipments such as PCs for free online. Second, offering support by e-mail, fax, voice mail system etc. In actual fact, we intend to set a new standard of customer service, by going beyond the definitions of old customer service and take customer service to a new level. In addition to just plain treating customers well and

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being responsive to their needs, we intend to provide additional services. These new services are tentatively going to include free online to shoppers to browse Celcom’s newest update; a hassle-free 24 hours drop-in payment facility etc.

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Physical  Concept Shop
We intend to acquire a fully-furnished facility which will create a professional look and a modern-day feel, since customers will be coming to POWER LINK TELECOMMUNICATION SDN BHD the Concept Shop on a regular basis. These will include combinations of sophisticated colours majoring blue and white which connotes pleasure, be associated with professional and quality products (see our concepts section); a set of modern stainless steel desks, chairs, cabinets and soft lighting for the service counter area; framed works of modern art, potted plants and dim lighting at front entrance; PCs for free online, comfortable Jazz music, showcase, easy chairs, sofa and subdued lighting for the waiting area. This much effort on physical surroundings increases not only shoppers’

willingness to patronize but also a professional look in Mid Valley I.

our concepts
our concepts
Concept Shop (Type A)

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Concept Shop (Type B)

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our concepts (cont’d)
our concepts
Sales Counter (Type A)

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our concepts (cont’d)
our concepts

Sales Counter (Type B)

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our concepts (cont’d)
our concepts

Concept Shop Floor Plan

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our concepts (cont’d)

Sales Counter Layout Plan (Type A)

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Sales Counter Layout Plan (Type B)

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the appendix

Organizational Chart

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the appendix (cont’d)

Form 9

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the appendix (cont’d)

Form 24

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the appendix (cont’d)

Form 24

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the appendix (cont’d)

Form 24

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the appendix (cont’d)

Form 49

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the appendix (cont’d)

Form 49

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the appendix (cont’d)

Site Map

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