BNY Mellon is a global financial services company focused on helping clients man age and service their financial

assets, operating in 36 countries and serving mo re than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior inv estment management and investment services through a worldwide client focused te am. It has $25.5 trillion in assets under custody and administration and $1.2 tr illion in assets under management, services $11.9 trillion in outstanding debt a nd processes global payments averaging $1.7 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additiona l information is available at www.bnymellon.com. BNY Mellon, the global leader in investment management and investment services, today announced a 44 percent increase in its quarterly dividend and plans to re purchase up to $1.3 billion worth of shares through the end of 2011. The board of directors authorized an increase in the quarterly dividend from the current nine cents per share of BNY Mellon common stock to 13 cents per share, which is payable on May 10, 2011, to holders of record as of the close of busine ss on April 29, 2011. Additionally, the board of directors approved an increase to the current share r epurchase program authorization that brings the total common shares available fo r repurchase to nearly 47 million shares, which represents approximately four pe rcent of common shares outstanding. This action was done in anticipation of BNY Mellon's plans to repurchase up to $1.3 billion worth of shares of outstanding c ommon stock in 2011. Datamonitor's The Bank of New York Mellon Corporation - SWOT Analysis company pr ofile is the essential source for top-level company data and information. The Ba nk of New York Mellon Corporation - SWOT Analysis examines the company s key busin ess structure and operations, history and products, and provides summary analysi s of its key revenue lines and strategy. The Bank of New York Mellon Corporation (BNYMC or 'the group') is a leading asse t management and securities services group. The group was formed in 2007 as a re sult of merger between two leading asset managers, Bank of New York Company (BNY ) and Mellon Financial Corporation (Mellon). The group operates in the US, Europ e, and in the Asia Pacific region. The group is headquartered in New York and em ploys 42,200 people. The group recorded revenues of $7,687 million during the fi nancial year ended December 2009 (FY2009), a decrease of 43.4% over 2008. The op erating loss of the group was $2,208 million in FY2009, compared to operating pr ofit of $1,946 million in 2008. The net loss was $1,367 million in FY2009, compa red to net profit of $1,386 million in 2008.