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Bank Exams – Marketing Aptitude Solved Paper
1. In ‘Double-win’ strategy(a) Customer gets an additional benefit (b) Customer gets price debate. (c) Both customs and the sales person come out with sense of satisfaction (d) Both (a) and (b) Ans: (b) 2. Consumer behavior, ‘Perception is a process through which (a) a consumer make ultimate purchasing (b) a consumer is satisfied (c) a consumer’s mind receives, organizes and interprets physical stimuli (d) Both (a) and (c) Ans: (c)
6. Entrepreneurs find direct marketing the attractive because of (a) Investment is low (b) It doesn’t required specialized skills
5. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called (a) Quickest the best (b) Instant service (c) Service on time (d) Timely effort Ans: (b)
4. In advertising for ………… is not allowed on T.V (a) Liquour (b) Cigarattes (c) Both (a) and (b) (d) Neither (a) nor (b) Ans: (c)
3. Sales forecast implies (a) an estimate of the maximum possible sales opportunities present in a particular market segment (b) an estimate of sales, in physical units, in a future period (c) Both (a) and (b) (d) Neither (a) nor (b) Ans: (c)
Ans: (a) w.T heO 11. Demonstration is an exercise to (a) attractively pack and display the goods (b) prove the characteristic of the product (c) Both (a) and (b) (d) Neither (a) and (b) Ans: (b) ww 12. Which of the following is not a ‘Post testing’ Technique of advertisement ? (a) Sales test (b) Focus group (c) Enquiry test (d) Attitude test Ans: (d) nli 10. In selling ‘consumption’ is the ultimate goal of the salesman while a marketer – (a) identify consumer needs (b) develop an appropriate product / service to attain customer satisfaction (c) accomplish organizational goals through integrated marketing approach (d) All of the above Ans: (b) K. market can be segmented on the basis of (a) density (b) customers (c) Both (a) and (b) (d) Neither (a) nor (b) Ans: (c) neG 9. ‘Casual’ research is basically concerned with (a) establishing cause and effect relationship (b) arriving at a forecast or prediction of interest (c) measuring and estimating the frequencies with which of things occur (d) All of the above.(c) Returns are quick (d) All of the above Ans: (d) 7. com .w ord 8. Which among the following is not an example of Direct marketing ? (a) tele-marketing (b) sales on internet (c) mail order sales (d) Retail stores Ans: (d) pre ss. In Banking services.
In India.T heO 17.ww 18. (a) Life Insurance Corporation (b) General Insurance Corporation (c) Tata-AIG Insurance (d) None of these Ans: (a) w. A method. 13. In marketing ‘initiator’ is a term which describes (a) who determines that some need is not being met and authorities a purchase to rectify the situation (b) who most directly involved in the consumption of the product (c) Both (a) and (b) (d) Neither (a) nor (b) Ans: (a) K. …………… recently has raised its stake beyond 10% in a few blue chip companies even after the insurance regulator IRDA decided to impose a cap of 10% on the institution’s investment in a single company.w 15. which commission can be approached to curb misleading advertisements (a) MRTP (b) MTP (c) ISPT (d) QTP Ans: (a) ord 14. in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called: (a) Brand goodwill method (b) Price premium method (c) Both (a) and (b) (d) Neither (a) nor (b) Ans: (b) com . What is the full form of LIC (a) Life Insurance Corporation (b) Life Insurance Commission (c) Life India Corporation (d) None of these Ans: (a) nli neG 16. Media planning includes: (a) assessing lost (b) selecting the right medium (c) both (a) and (b) (d) Neither (a) nor (b) Ans: (c) pre ss.
with 52% voting rights.142 crore (c) Rs 5. This involves an infusion of around ………….T 23. ending months of speculations about the fate of the country’s most awaited car. 19. Life Insurance Corporation has made fresh investments in which of the following companies in which the investor now holds more than 10% of their respective equity capital.142 crore (d) Rs 10. into the company. withdrawing its earlier recommendation of Infosys’ £407-million offer. (a) Siemens (b) PTC India (c) Tata Power (d) Cipla (e) All of these Ans: (e) com .142 crore (b) Rs 16.1-million buyout offer to its shareholders.142 crore Ans: (a) neG K. SAP consultancy Axon Group is based on which country ? (a) UK (b) India (c) Germany (d) Italy Ans: (a) heO nli 22. Which is SAP consultancy Axon Group in the news recently ? (a) SAP consultancy Axon Group will recommend HCL Technologies’ £441. Name India’s largest company by market capitalization. The promoters of Reliance Industries (RIL) recently converted their 12 crore warrants into an equal number of shares hiking the promoter’s holding in the company to 49%. (a) Reliance Industries (b) Tata Steel (c) Jindal Steel (d) None of these Ans: (a) ord 20. RATAN Tata has finally pulled out its Nano car project from ……….w 21. (b) SAP consultancy Axon Group will open 500 training centres in Asia (c) SAP consultancy Axon Group will recommend buying of TCS w. (a) Rs 15.ww 24. (a) Singur (b) Salboni (c) Pantnagar (d) None of these Ans: (a) pre ss.
Name the professor (a) Professor Wayne Brockbank. Govt of India (d) A committee formed of Professor from all IITs Ans: (a) com . a clinical professor of business at the University of Michigan’s Ross School of Business (b) Director of IIM.w 26. but firm (E) Talkative Ans: (D) heO 28. ICICI Bank. 25.T 29. CEO and managing director KV Kamath is taking the help of …………………. The professor will obtain independent data regarding the leadership attributes of the shorlisted senior management executives. Proper pricing is needed for (A) Extra charges of extra services (B) Levy of VAT (C) Good customer services (D) Putting burden on the customer (E) Service with extra facilities Ans: (C) K. Alead means (A) Abank's marketing staff (B) Areligious leader (C) Bank's chairman (D) Target Customer (E) Leash tied to a dog Ans: (D) nli neG 27. A good salesman should be(A) Agressive (B) Pushy (C) Fierce (D) Polite. Bank Marketing menas (A) Selling of Bnaks (B) Buting of banks (C) Merger of banks (D) selling bank's produts and services (E) Selling various items in banks Ans: (D) ord pre ss. Ahmedabad (c) Ministry of Human Resource.(d) None of these Ans: (a) ww w. to find his successor.
What menu is selected to cut . Relationship selling means (A) Preparing a list of relatives (B) Cross selling (C) Selling to relatives (D) Selling to strangers (E) Telemarketing Ans: (B) com . cash dispensers (D) All of these (E) None of these Ans: (C) pre ss. 30.T 34. Home loans are granted to (A) Individuals (B) Institutions (C) Builders (D) All of these (E) None of these Ans: (A) ord 31. copy.ATM are (A) Branches of banks (B) Manned couters of banks (C) Unmanned .w 32. and pest ? (A) File (B) Tools (C) Special (D) Edit w.ww 35. HNI means (A) Highly negative individual (B) High growth individual (C) High neutral individual (D) Highly necessary individual (E) All of these Ans: (B) heO nli 33. Credit cards are used for (A) Cash withdrawals (B) Purchase of air tickets (C) Purchase of consumable items from retail outlets (D) All of these (E) None of these Ans: (D) neG K.
A collection of related file is called a (A) Character (B) Field (C) Database (D) Record (E) None of these Ans: (C) heO 39. com . The primary purpose of software is to turn data into (A) Web sites (B) Information (C) Programs (D) Objects (E) None of these Ans: (C) ww w. The most important or powerful computer in a typical network (A) Desktop (B) Network client (C) Network server (D) Network station (E) None of these Ans: (C) 37. Which of the following is an example of connectivity ? (A) Internet (B) Floppy disk (C) Power cord (D) Data (E) None of these Ans: (A) nli neG 38. Which of the following is the largest unit of storage ? (A) GB (B) KB (C) MB (D) TB (E) None of these Ans: (D) K.T 40.(E) None of these Ans: (D) 36.w ord pre ss.
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