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Courses of study
IDC, IIt Bombay
M.Des in Industrial Design
An Industrial designer is committed to the cause of improving the quality of human environment with products that are functional and aesthetic. He is a ‘systems thinker’ who finds creative solutions by correlating technical and ergonomic aspects with human needs. during the programme, students interact with the industry and with institutions and social organizations to understand, study, analyze and solve various kinds of existing problems. the choice and outcome of the final degree projects reflect the students aspirations to change the Indian product scene.
InDustrIal DesIgn | IDC, IIt Bombay
0 4. IIt Bombay 3 .0 6.0 6.5 0 2 t 0 0 0 0 0 st 2 0 2 4 0 Credits 6.0 6.0 6.0 6. design and society I elective I elective II total Credits for semester I l 1.Semester 1 Course number Id 631 Id 643 Id 647 Id 649 VC 609 Course name Product design I design Issues Nature of Materials and Process studies in form I Art.0 4.0 6.0 6.Semester 1 Course number VC 603 VC 605 Id 627 Id 629 Id 645 Id 667 AN 609 Course name Image Making and representation I Photo Communication elements of design Media Investigation and Communication Methods exposure to design design Workshop I Life drawing l 0 0 0 0 0 0 0 t 0 0 0 0 0 0 0 st 4 4 4 4 4 4 4 Credits 6.Industrial Design Course Content .0 Industrial Design Elective Courses.0 6.5 2 1.0 38.0 6.0 InDustrIal DesIgn | IDC.0 6.
Victor. 2003 Marzano. 1994 Buchanan. • relevance of design in the context of India. What is a Designer: Things. Cambridge university Press. London. Margolin. Jill. Eppinger. Places. The Meanings of Modern Design: Towards the Twenty-First Century. • the course will also expose the students to emerging areas of design. Creating Value by Design: Thoughts and Facts. Norman.. The Design Encyclopedia. • exposure to bionics. Integrated Product Development. Universal Principles of design. • Gorb. university of Chicago Press. Publisher: The MIT Press. • Roozenburg and Eekels. Lund Humphries. Richard. Princeton Architectural Press. 1987. The Idea of Design. Introduction to Design. Kristina. New Ed edition. Richard. Craig M. IIt Bombay . 1999 Csikszentmihalyi. • Importance of sustainable design practices. Publisher: Antique Collectors’ Club. • Pulos. Thames & Hudson. 1981 Dormer. 1983.. Prentice Hall. Product Design: Fundamentals and Methods. • • • • • • • • • Texts/Reference: Byers. Jonathan. 2004 • Goodrich. In the Bubble: Designing 4 InDustrIal DesIgn | IDC. Publisher: John Wiley & Sons Publications. Product Design and Development. Berlin. Design for Success: A Human- ID 643 Design Issues 2004 • This course is to expose the students to different thoughts and perspectives on design. Steven D.. William. The Meaning of things. / springer Verlag. 2002 • Rouse.J. Design Secrets: Products: 50 Real- Life Projects Uncovered - Industrial Designers Society of America. McGraw-Hill 1995. J. Synchronic • Understanding and Analyzing contexts. Wiley inter science. 1992. Discovering Design : Explorations in Design studies. nano design. etc.M Andereasen. 1995 Margolin. • Asimow Morris. Buchanan. MIT. 2000. • M. Mihaly. experience design. Living by Design.. • Preserving traditional practices. Publisher: Wiley-Interscience. USA. Messages. Holden. 1962. The American Design Ethic. Victor. Stefano. parallel situations. Karl T. 2002 Lidwell. 1995 • Ulrich. rockport Publishers.C : Design methods: Seeds of human futures. Englewood Cliffs. N. Vogel. 1996 Potter. Peter.5 0 2 6 Centered Approach to designing successful Products and Systems. Kritina. • designing for the under served communities. Mel. 1991 • Design Definitions and Design Spectrum • Product Attributes – Function and Emotion • Product configurations and Component relationships (component Matrix) • Introduction to Design Research • Product Analysis – Diachronic. Publisher: Financial Times Prentice Hall. Ifs Publications Ltd. Publisher: Rockport Publishers June 2001 • Cagan. Peter. William B. future situations • Understanding modularity and modular systems – 3D lattice and structures • Design of Modular System – abstract design • Process of conception and its documentation • Seminar and exercises related to above topics Text/ References: • Jones. green design. Arthur. • the course will present different concerns and issues in the context of design.. Creating Breakthrough Products: Innovation from Product Planning to Program Approval. Butler. 1990 Thackara. Publisher: John Wiley & Sons Inc. John.ID 631 Product Design I 1. Ed. London 1978.
Design for the Real World: Human Ecology and Social Change. London 1971 • Beck R. Materials and Design: the Art and science of Material selection in Product Design. design limitations and specific advantages of plastic molding processes. and Human Culture. design in Plastics. 1991 engineering series. The Art of Color: The subjective experience and objective rationale of Color. Otl. Wiley Publications. Victor. 1999 • Papanek. Production Texts/ References: • Itten. the MIt Press. Influence of materials and processes on product aesthetics. material and process relationship. Publisher: Academy Chicago Publishers. . Mel. Wolfgang.D: Plastic forming. Macmillan. 1971 • Beadle. Van Nostrand reinhold Co. jute and paper and their use at craft and industrial levels • Introduction to 2 dimensional and 3 dimensional form. 2nd Rev edition. Concept of family of forms. 1985 • Lindinger. Johnson. London.1997 • Hannah. Thames & Hudson. cloth. • Assembly and Decorative techniques for plastic product Manufacturing processes and assembly techniques for ferrous and non ferrous metals. The World As Design : Writings on Design. Princeton Architectural Press. J. London 2007 • Ashby. 1994 • Wilson. UK. D. Macmillan. New york. The Hand: How Its Use Shapes the Brain. The Design Encyclopedia. • Properties and use of rubber.: Design and Technology. Publisher: John Wiley & Sons Publications. Jean Stock. John D : Product treatment and finishes. J. Process of selection and applications of plastics for engineering and consumer products. rockport. Frank. 2002 • Byers. cane. Johannes. • use of combinatrics as a method of 3dform generation. Publisher: Vintage.. Publisher: Butterworth-Heinemann. Publisher: The MIT Press. ceramics and glass. Elements of Design. Michael. Herbert (Editor). • form.in a Complex World. 1980 • Cleminshaw d. leather.D: Metal forming. Gail Greet. 20004 • Thompson R. London. • Significance of form in structural strength of products.: Manufacturing processes for design professionals. octahedron etc. 2002 ID 647 nature of Materials and Processes 1. 1st MIT Press ed edition. radii manipulation in 2d and 3d form. 2005 • Aicher. tetrahedron. IIt Bombay • Properties and usage of thermoplastics.5 0 2 6 ID 649 studies in Form I 0046 Texts/References: • Beadle. Basic 3D Forms: cube. Cambridge University Press. wood and metals. exploration of form to develop imagination and insight. 5 InDustrIal DesIgn | IDC. and their imaginative use in generating complex forms and structures. • Introduction to 3D geometry. 1971 • Beadle. Macmillan. • use of metaphors to generate new forms. thermosetting plastics. Kara. Publisher: Wiley-VCH. MA usA 1989 • Garratt J. • 2 and 3d form transition.. bamboo. Production\ engineering series. Ulm Design: The Morality of Objects. Properties of natural materials like wood. Reissue edition. Language.: Plastic Product Design. • Concepts of structure and costing. • Industrial finishes for plastic. • exploration of surface textures in different materials.
1996 • Caplin. New Drawing on the Right Side of the Brain. Sacred Geometry: Philosophy and Practice (Art and Imagination). Texts / References: • Edwards. Publisher: Broadway. Princeton Architectural Press. the World’s Most Astonishing Number. Robert. 1980 • • • • • • 6 InDustrIal DesIgn | IDC. Design Rendering Techniques: A Guide to Drawing and Presenting Design • Ideas. Publisher: Thames & Hudson. dover Publications. balance. Mario. IIt Bombay . Publisher: Beacon Press. Princeton Architectural Press. • use of grids in graphic composition. The Complete Guide to Digital Illustration. 2001 Lawlor. unity and variety. scale. colour combinations and its dimensions: hue. mass. to coordinate eye. The Poetics of Space. 2003 • Demers. • Use of symmetry. one point and two point perspective. Banks. Publisher: North Light Books. 2003 • Jute. Publisher: Brooks/Cole Publishing Company. form. Mario. Texts/Reference: Gail Greet Hannah. texture.• Livio. 1989 Hall. the World’s Most Astonishing Number. Publisher: Watson-Guptill Publications. 1996. Wiley Publications. Elements of Design. 1990 ID 629 Media Investigation and Communication Methods 0046 • Methods of pencil drawing through exercises. 1995 Elam. The Golden Ratio: The story of PHI. Generation of patterns and textures using simple elements. 1996 • McKim. Owen. • Introduction to concept of negative space. Gaston. The Art of Color: The subjective experience and objective rationale of Color. • Introduction to typography and fonts. Experiences in Visual Thinking. The Art of Drawing. colour. The Golden Ratio: The Story of PHI. hand and body movements to acquire necessary control over the line drawing • Methodology to learning illustration and presentation • Introduction to object drawing. Adam. Publisher: Anchor. 2002 Itten.1997 Kepes. Publisher: Tarcher. Publisher: New Riders Press. 2001 • Pogany. Language of Vision. Betty. Reprint edition. Jolas. symmetry. • Theory of perspective. composition and figure and ground relationships. Publisher: Broadway. OR Introduction to workshop technology (for Architects only). value and chroma. • Colour meanings in traditions and psychological use of colours. Reissue edition. Johannes. 2002 • Powell. 1994 • Livio. Bk&CD-Rom edition. The Hidden Dimension. • An introduction to basic elements: Line. • Colour circle. Grids : the structure of graphic design. Digital Texturing & Paintin. • Concept of visual language and visual design. 2003 ID 627 elements of Design 0046 • Bachelard. Kimberly. Gyorgy. Maria (Translator). Andre. Edward Twitchell. • Introduction to Gestalt laws. Willy . Dick. Robert. Geometry of Design: studies in Proportion and Composition. Steve. Publisher: Madison Books. Crans-Pres-Celigny : Rotovision.
. Texts/References • Hauffe. Publisher: Barron’s educational series. 2 edition. E. • The project may involve collaboration with students from other specializations. The Design of Everyday Things. Stop Stealing Sheep & Find Out How Type Works. Philip. & Students (Design Briefs). • exposure to Animation Process Texts/References • Kaplan. 3rd edition. Typographic Design. Erik. Murphy. 2004 • Norman. 1st Basic edition. Thinking With Type: A Critical Guide for Designers. 1996 • Neill. 2002. Day. 2002 • Carter. Publisher: Wiley. Design. By Design - Why There Are No Locks on the Bathroom doors in the Hotel Louis XIV and other Object Lessons. Ben. Publisher: Museum of Modern Art. Rob. Pat. disciplines or institutes or with professionals from the industry. Groups of 3-4 students will work on a project under the guidance of a faculty member. Ralph. By Nature’s Design -an Exploratorium Book. 2nd edition. Publisher: Basic Books. Publisher: Chronicle Books. Editors. IIt Bombay ID 667 Design workshop I . Princeton Architectural Press. 2003 0046 • the purpose of this workshop is to let the students develop the ability to work on design projects in collaborative groups working on a topic formulated by the faculty members.ID 645 exposure to Design 1. Donald A. Writers. Publisher: Fairchild. Objects of Design. • exposure to typography. Meggs. 1993 Antonelli. Paola. The different areas covered are the following: • exposure to form. Thomas. 7 InDustrIal DesIgn | IDC. Ellen . William (Photographer). 2005 • Spiekermann.5 0 2 6 • the course will also expose the students to different aspects of design to have a broad understanding of design. • exposure to Interactivity. 2002 • Lupton.M Ginger • Publisher: Adobe Press.
0 6.5 0 2 t 0 0 0 0 st 2 2 4 0 Credits 6.0 8 InDustrIal DesIgn | IDC.0 6.Semester 2 Course number Id 632 Id 636 Id 650 VC 614 Course name Applied ergonomics Product design II studies in form II Art.5 1.0 34.Industrial Design Course Content .0 6. design and society II elective III elective IV total Credits for semester II l 1.0 4. IIt Bombay .0 6.
0 6.5 0 0 0 0 t 0 0 0 0 0 0 0 0 0 0 0 0 0 st 4 4 4 4 4 2 4 4 2 4 4 4 4 Credits 6.0 6.Industrial Design Elective Courses .5 0 0 1.0 6.0 6.Semester 2 Course number VC 602 VC 604 VC 618 VC 620 VC 624 VC 626 Id 634 Id 638 IN 604 IN 612 IN 614 AN 608 Id 668 Course name Image Making and representation II digital Video Communication Information Graphics Advanced typography designing Interactive experiences story and Narrative sketching for designers Product Interface design usability evaluation Interactive Medias soft Prototyping techniques Anatomy and drawing design Workshop II Institute elective l 0 0 0 0 0 1.0 6.0 6.0 6.0 6.0 6.0 6. IIt Bombay 9 .0 InDustrIal DesIgn | IDC.0 6.0 6.0 6.
IIt Bombay • the emphasis of the course is on group design projects.H. 1951 10 InDustrIal DesIgn | IDC.. taylor and francis. McGraw Hill. Clifford M. 1981 • Gross. 6th edi. The Right Fit: The Power of ergonomics As a Competitive strategy. AI : Best and Taylor’s physiological basis of medical practice. design for the physically challenged. 2003.5 0 2 6 • Introduction to the concept of system design in product design. Luttgens: kinesiology: Scientific basis of human motion. Grandjean: Ergonomics of the home. Texts/References • M. 1970.. interpretation and application of statistical methods. • K. Publisher: Productivity Press Inc. • the project is supported by detailed discussion on various stages in the design process emphasizing the complimentary nature of systematic and creative thinking. design methodology. Astrand and K. 1971 • W. Sanders and Ernest J. S. • research techniques in ergonomic data generation. 1973. • Mini Project work involving ergonomic design research for product system. • Controls and display Psycho physiological aspects of design. sixth Edi. N. problem perception . 1996 ID 636 Product Design II 1. final concept selection. the visual.McGraw-Hill International Editions. design from the view point of biomechanics. • E. evaluation of concepts.B. McGraw Hill. • P. 2001. Andersen & others: Fundamental of Exercise Testing.ID 632 applied ergonomics 1. 1976. Human factor design Handbook. • Ken Parsons: Human thermal environment.Kroemer and A.. concept development. Analysis of MMe system design. static and dynamic work. J.. dimensional optimization for the population and use of percentile. • this is achieved by short supporting assignment in following topics: Creativity techniques like brain storming & synectics to develop creative attitude and open mind. Grandjean: Fitting the task to the man. How to assess the interface design. taylor and francis.O. simond and schuster.. World Health Organization. Body dimensions and its application in design. Geneva. • P. 11th edn. Woodson.Williams and wilkins. refinement and detailing. Et.Boyce: Human Factors in lighting.Kroemer: Office ergonomics. The musculo-skeletal system and joint motion study. • E. 2003. W. • K.y.5 0 2 6 Texts/References • Loewy Raymond: Never Leave Well Enough Alone. Human body follows the principle of lever. taylor and francis. design drawing and a report. Wells and K. . McCormick: Human factors in engineering and design. selection of the projects is based on the possibility of user interaction leading to innovation.clustering of ideas for concept development.. 1987.D. exploratory mockup models for concept development.L. Idea sketching . 2nd edi.e. taylor and francis. Basic model on calculation of biomechanical stresses on our body. New York. • West.E. Case analysis. Projects end with a comprehensive presentation through working/ mock up models. 1985 • K.R. taylor and francis. “Baltimore. Work posture analysis. Rodahl : Textbook of work physiology.sunders Co.B. auditory and thermal environment and their impact on design. New York. F. 1963. design opportunity. effect of stresses imposed on body.
Power of Limits. 1995 • Abhikalpa : The journal of Industrial Design Centre. rinehart and Winston. precise. Product presentation in various media like pencil. Legibility of display elements. Banks.H : The Science of engineering design. . functional and ergonomic requirements of control and display interfaces. study of 3d abstraction in art and sculpture.K : The Fortune at The Bottom of The Pyramid. 2001 • Kelly Tom: The Art of Innovation. strong. • exposure to digital photography. character of different typefaces and their readability. cold. Gyorgy. • Presentation of product design concepts through simplified graphics presentation. IIt Bombay • form exploration in the context of products.Pahl and W. Publisher: Watson-Guptill Publications. On Growth and Form by D”Arcy Thompson • Doczi. Adam. Robert. Language of Vision. • The course involves an interdisciplinary approach including user Centered design Process.delicate . typography and printing. colour. 2001 • Thompson. exploration of industrial material and processes as elements of design through 3d abstraction of entities in Nature. 1995 ID 638 Product Interface Design 0046 • Investigations and study of visual. Mike. • Introduction to abstraction in form. 1970 • De Bono Edward. Sketching User Experiences: Getting the design right and the right design (Interactive Technologies). 2005 • Baxter. dover Publications. Darcy Wentworth. Activity Activity 11 .y. Design Rendering Techniques: A Guide to Drawing and Presenting Design Ideas. Holt. References Powell. 1972 • G. 1968 • Hill. perspective and exploded views. 1981 • Lawlor. A systematic Approach. Publisher: Shambhala. Bill. Steve. rugged etc. • typefaces. • Presenting thoughts and ideas in design through sketches.J.• Gordon. The Complete Guide to Digital Illustration. Geometry of Design: Studies in Proportion and Composition. Publisher: Thames & Hudson. doubleday. P. 2001 • Prahalad C. • study of product expressions by analyzing in terms of elements like form. 1989 • Kepes. ink and colour. John Tyler (Editor). fragile. Sacred Geometry: Philosophy and Practice (Art and Imagination). W. Reissue edition. • expressions in form like soft. January 1984 Id 634 sketching for Designers 0046 Id 650 studies in Form II 0046 • study of geometry of elements in products and its application in object drawing. Morgan Kaufmann. Wharton school Publishing. Bonner. • Study of the process of building interactions. NY . Penguin (UK). Publisher: North Light Books. Dick. Beitz: Engineering Design. London. springer. proportion. 1996 Buxton.J : Synectics. gross . Gyorgy. texture etc. IIT Bombay. Texts / References: • Kimberly Elam. hard.Y. Lateral Thinking. Product Design - Practical • Methods for the systematic development of New Products. Publisher: Chapman & Hall. 2003 • • InDustrIal DesIgn | IDC. Princeton Architectural Press. 2007 • Caplin. N. warm. Harper & Row..
1993 • Antonelli. Computer Interaction’ New York. Jenny Preece. Groups of 3-4 students will work on a project under the guidance of a faculty member. Murphy. Design. CA: Academic Press. John Wiley & Sons. studio Vista. 1990. 1999. 1990 Nielsen. W. studio Vista.. The Usability Engineering Lifecycle: :Practitioner ‘Handbook for User Interface Design. 1997 Laurel. Brenda (Editor).H Mayhall. 1968. IIt Bombay . Jakob. MA: Addison-Wesley Publishing Co. Paul. San Diego. 1993. Norman. Inc. Mayhew. 2003 • • • • • • • • • ID 668 Design workshop II 0046 • the purpose of this workshop is to let the students develop the ability to work on design projects in collaborative groups working on a topic formulated by 12 InDustrIal DesIgn | IDC. • the project may involve collaboration with students from other specializations. A.. soft Physical Prototyping techniques. Kunkel.Analysis. Shneiderman. Deborah J. Participatory design. Publisher: Barron’s educational series. Texts/References • Hauffe. Publisher: Museum of Modern Art. Fletcher and Forbes. 2002. Paola. Academic Press / Morgan Kaufmann. 1997 the faculty member. Rick (Photographer). Ny. Objects of Design. London. Helen Sharp ‘Interaction Design: Beyond Human- . By Nature’s Design -an Exploratorium Book. Addison-Wesley Publishing Co. Publisher: Chronicle Books. 1996 • Neill. Yvonne Rogers. Pat. English. Sign Systems Manual. Publisher: Graphis Press. William (Photographer). ISBN: 0-201-51797-3. Thomas. Designing the User Interface: Strategies for Effective Human-Computer Interaction. structuring of Content. • The students will collaboratively design an interactive product interface Texts/References Crosby. MIt press. The Art of Human-Computer Interface Design. Ben. Appledesign: The Work of the Apple Industrial Design Group. experiential Ideation. Linear and Animatic storyboarding. scenario Building. 1970. Usability Engineering. Reading. Machines and Perception in Industrial design. A design of everyday things. disciplines or institutes or with professionals from the industry. donald.
0 6.5 t 0 0 st 0 2 Credits 4.0 6.0 6.0 46.0 13 InDustrIal DesIgn | IDC.0 6.Industrial Design Course Content .0 18. IIt Bombay . strategy and Marketing elective V elective VI IdP 601 IdP 602 Summer Project 1 ( Mid May - Mid june) Design Project 2 (Mid June - End november) total Credits for semester III l 2 1.Semester 3 Course number VC 615 Id 641 Course name Indian thoughts and traditions Product Planning.
IIt Bombay 14 .0 6.0 6.0 6. Creativity and Post-Modernism design Workshop III Designing Game for Children Instructional design representation Methods for Animation Institute elective l 0 0 0 0 1.0 6.0 6.5 1.Industrial Design Elective Courses .0 6.0 InDustrIal DesIgn | IDC.0 6.0 6.Semester 3 Course number VC 627 VC 619 VC 635 VC 637 VC 667 Id 639 Id 653 Id 657 Id 659 Id 665 Id 669 Id 675 IN 653 AN 611 Course name Advanced digital Video Communications Advanced Photography studies in Human Computer Interaction experimental Animation Visual Culture design Management and Professional Practice Product detailing Advanced ergonomics Product semantics Craft.0 6.0 6.0 6.0 6.0 6.5 0 t 0 0 0 0 0 0 0 0 0 0 0 0 0 0 st 4 4 4 4 2 2 4 4 4 4 4 4 2 4 Credits 6.5 0 0 0 0 0 0 1.0 6.
New delhi. Management thinking on new products. 5th ed. • Agarwal. Analysis of strength. discriminating product range from each other and from competitor’s range. launching the product. when to introduce new products. seeing product as part of the image of the company. price policy. monitoring the market performance. • establishing market segment and their dimensions. this project is expected to influence the degree project in many cases. delving into methodological or pedagogic issues • exploration project. • Brief introduction to assessing of companies financial performance. technology transfer problems. IIt Bombay 1982 • Levitt Theodore: Marketing Imagination. house style. setting up a questionnaire for these aspects. Consumer research and its demographic aspects. 1984 . marketing strategy and corporate image. exploring application possibilities in a new technology or medium or variations . I : Product planning: Seminars on 15 InDustrIal DesIgn | IDC. opportunities and threat. Market communication. market research. professional design firm. Monitoring of sale and competition.ID 641 Product Planning and Marketing 1. IDP 601 summer Project I 6 Credits (Mid May to mid July) this is a summer project that can be done with an industry. 1986 References • Kotler Philips: Marketing management. The objective of this project is to be part of the process where design is being implemented. defining companies business. sWot analysis. IIt Bombay • Corporate strategy for product planning. Assessing market potentials for new products. weakness. using market gaps as competitive edge. the project is meant to expose the student to design practices in his chosen area of interest. • developing a product plan and product mix. evolving a design brief by interlinking with market/product plan. contribute towards the process and learn from the situation. study of product life cycle. Assessing competitors share and locating direct and indirect sources to understand this. • developing product specifications for different products within the range. New york. cost considerations and profitability of new products. an institution or an organisation like an NGO. Prentice Hall. IDP 602 Design Project II 18 Credits (Mid July – november end) • An independent project with one of the following focus: • design project of student interest and / or faculty interest and / or industry project • Re-design project that relooks at an existing problem or situation • research project. • developing a strategy to introduce new products. Moving into future. positioning the company.5 0 2 6 Product Planning held in IdC. free Press. Assessing competitors marketing approach and strategies. product positioning. • seeing product design as a part of a scheme to develop brand image. planning for future position.
• Management of design Process. 1987. 1982. 1971 • degarmo e. leather and cloth in combination with materials like wood and metal. while using processes like injection molding.(et al. • detailing while using fabric materials. Achieving excellence in your design Practice. 2002 • Haller.D : Plastic forming. Text/References • Ashby M. Perria. John Wiley & sons. 1987. 1st edition. • Case studies by design Management Institute. London 1971. Design Secrets: Products 2: 50 Real-Life Projects Uncovered • Industrial Designers Society of America: Rockport InDustrIal DesIgn | IDC.. 1966.. J. safer by design. trade and Commerce. • ergonomics of human energy expenditure and its application. 2002 • Feirer. IIt Bombay ID 657 advanced ergonomics 0046 • electrophysiology and its application in product design.L : Cabinet making and mill work. Brief and briefing. • Oakley.r. revised ec. Johnson K. setting up a design office. • Pulos. 1975. Professional. f. paired comparison test 16 . • Psycho-physical analysis of product. Contract Selling Industrial Design Services. London. Design Management. ottawa. production engineering series.L. Batszford. Mark (Ed. Berk : Plastic product design. Costing design and fee estimation. 1990. Whitney Library of design. Basil Blackwell Ltd. Mihael. New york. New york. 1977 • Ronald D.. design evaluation. The Professional Practice of design. • Patent and design registration laws / procedure.. Materials and processes in Manufacturing 9th ed. Office of Design. Human factor in managing design / team work. Macmillan. • Goslet Dorothy. . Design Management - a Handbook of Issues and Methods. • staurt W rose. design and human behavior. P. use of eye movement recording in visual behavior analysis.). foam and other cushions. usA • detailing in plastic products. Van Nostrand • Beadle. Bennet.5 0 2 6 ID 653 Product Detailing 0046 • designer attributes.(et al. • Brustein David & Frank Stasiowski. London. Department of Industry.). Materials and Design: The Art and science of Material selection in Product Design: Butterworth-Heinemann. • design detailing for fabricated products in sheet metal. aluminum sheets and extruded sections.ID 639 Design Management and Professional Practice 1.. design Council. • Professionalism and ethics.P. .). Hoddar and stoughton. Arthur J.. Letter of contract. Finding clients. • design as a Management tool. • Business correspondence. London. compression molding. • Abbott Howard. vacuum molding. Whitney Library of design. • seminar on a topic related to above topics Text/References • Farr. moulding. steel tubes and angles. Project Management for the design. J.
. L. Grandjean: Fitting the task to the man. E. IIt Bombay .B.e. • E. in Bower and spence eds. Spillmann. 1987. F. 1975. McCormick: Human factors in engineering and design. 11th edn. university of Industrial Arts (uIAH). taylor and francis. university of Chicago Press. Andersen & others: Fundamental of Exercise Testing. 1968. the approach is used to discuss new issues faced in the global markets and ends by suggesting how bi-cultural identities can be consciously developed through product form. and G. Human factor design Handbook. AI : Best and Taylor”s physiological basis of medical practice. Woodson. Sanders and Ernest J. Et. 1981. S (ed): Semantic vision in design : symposium on design.J & Smith. S. 1976. Academic Press. taylor and francis. 6th edi.I : Abstraction and the process of recognition. New York. fire. Rodahl : Textbook of work physiology.F : Semantic distance and the verification of semantic relations. 14. S. Grandjean: Ergonomics of the home. 2005 • Vihma.O. E.L. 37th ed. journal of verbal learning and verbal behavior. • West. • the influencing factors for product form are modeled to include the concept of product identity. • P. M. McGraw Hill. 1999. taylor and francis.S. Astrand and K.. yson.Williams and wilkins. 1973.McGraw-Hill International Editions. 1966 • Posner. M.B. • the course is supported by short studio assignment and a design project.S. Werner: Visual perception: The neurophysiological foundations. Luttgens: kinesiology: Scientific basis of human motion. Text/ References: • Lakoff. 1990 • Gibson. 1992. “Baltimore. • W. and J.W : On the gene¬sis of abstract idea. Wells and K. 8. G: Women. • Cognitive psychology. Steinfeld. Kluwer Academic / plenum publishers. W. the approach is also seen in context of taxonomy of objects and developed further as an analytical as well as generative tool. Johnson & Boyes-Braem- Basis objects in natural categories. Gray”s Anatomy. Gray.Danford : Enabling environments : Measuring the impact of environment on disability and rehabilitation. McGraw Hill.• Research oriented work: - Product analysis short paper communication. Schoben.J : Principles of perceptual learning and development. • Williams.sunders Co. Geneva. 1971. Text/References • L. eLBs/Churchill Livingstone. 1990 • Krippendorff. Appleton. 1990 • M. 353-¬363 • Rips. Journals • Applied ergonomics • ergonomics • Industrial design ID 659 Product semantics 0046 • the course discusses various theories in product semantics and later focuses on categorization theory as a framework for product semantics. • E. different theories on object categorization are reviewed to develop a logical design approach to deal with product form and its meaning. and dangerous things. 1985 • K. 1970.L . World Health Organization. P. Mol & Keele. • K.J. • E. Ed.. 383-435 • Posner. 665¬681 • Rosch. K : Semantic turn : new foundation for design. New York.. Journal of Experimental Psychology. 77. E. New york. the psychology of learning 17 InDustrIal DesIgn | IDC. 1963. Mervis.. J. sixth Edi.
differences between toys. design to suit urban and export markets. and motivation. • Craft as an expression of Indian tradition. New York. Publisher: Barron’s educational series. Publisher: Museum of Modern Art. By Nature’s Design -an Exploratorium Book. Design. • designing conventional game hardware and board games. Text/ References John Thackara (Ed). Learning through games. puzzles and games. • significance of craft as a creative base for current design practices. William (Photographer). design discourse (History. 1969. Iterative cycles in game design process. • the project may involve collaboration with students from other specializations. Post-Modernism: A New Classicism in Art and Architecture. Play testing of games for feedback. • Game design process. Criticism). study of form in Bamboo and other Craft. 44-96 Texts/References • Hauffe. • Age specificity of games. academic press. Postmodernism for beginners. feedback as a source of creativity in game design. Players’ involvement in design process. 1989 Powell. disciplines or institutes or with professionals from the industry. 1993 • Antonelli. India. 1989 Victor Margolin (ed). Objects of Design. 2005 18 InDustrIal DesIgn | IDC. 3. Cultural roots in Craft. Text/ References • Berlin. use of luck vs development of strategic thinking and problem solving in game design. Charles. Creativity and Post-modernism 0046 • Creative process in Craft. • Creative exploration in Craft. Paper prototyping and testing. orient Longman. Groups of 3-4 students will work on a project under the guidance of a faculty member. process and form. Thomas.1998 Jencks. theory. • Games as a social process. Post modern interpretation of craft. Pat. IIt Bombay • definition of games. 1996 • Neill. Studying and developing player interactions. Publisher: Chronicle Books. Eric : Amazing family game board book : includes authentic game pieces. the university of Chicago Press. differences between game design and other design areas. Market for board games in India. Publisher: Brooks/Cole Publishing Company. Academy editions. Murphy. Pub: Innovative kids. Design After Modernism (Beyond the object). Classification of games. Experiences in Visual Thinking. 1987 McKim. Jim. . • the elective expects developing and play-testing an original game. 2003 ID 665 Craft. London. Concepts of play value and game play. Learnability as a criteria for game design. educational games with focus on fun vs/ and education. 1980 ID 675 Designing game for Children 0046 • • • • • ID 669 Design workshop III 0046 • the purpose of this workshop is to let the students develop the ability to work on design projects in groups working on a topic formulated by the faculty member. Robert. Paola. Craft as a means to explore material.
Industrial Design Course Content .0 12. IIt Bombay .0 24.0 42.0 Design Project III – Stage 1 (from December 1st – end February) Design Project III – Stage 2 (from March – April /June) total Credits for semester IV total Credits for M Des. programme in Product Design 19 InDustrIal DesIgn | IDC.0 160.Semester 4 Course number Id 660 IdP 603 IdP 604 Course name Design Research-Seminar l 0 t 0 st 4 Credits 6.
20 InDustrIal DesIgn | IDC. final drawings and finer detailing of the project. students need to choose a topic suggested by a faculty member and work under faculty guidance. • this project could be an extension of the previous project (if the scope of the project justifies the extension) or it could be an independent project with one of the following focus: • design project of student interest and / or faculty interest and / or industry project • Re-design project that relooks at an existing problem or situation • research project. the panel will consist of the guide and two other faculty members. • the evaluation of the stage 2 of Project III is done by a panel of examiners appointed by DPGC. the work may involve primary and secondary research. • Duration: 2-4 months from March – end June. The panel will consist of external jury member along with an internal examiner. with a focus on analy¬sis. materials and media.ID 660 Design research-seminar 0046 IDP 604 Design Project III stage 2 24 Credits • the course involves student researching in an area related to design and is expected to produce an insightful report or a paper on the topic. the guide and the chairman (A Professor or an Associate Professor from another department of IIt Bombay) IDP 603 Design Project III stage 1 12 Credits • the evaluation of the stage 1 of Project III is done internally with a panel appointed by the DPGC in consultation with the guide. exploring application possibilities in a new technology or medium or variations . • this project will be an extension of the project III and should include development of the final design concept. experimental set-ups and methodical documentation. students are encouraged to explore new fields. creative exploration out alternatives. IIt Bombay • Duration: 3 months from December – end of February. the defence presentations will be held during the month of April and time given till the end of June to complete the jury feedback. The student is required to present a seminar on the topic at the end of the semester. delving into methodological or pedagogic issues • exploration project.